Why Use Google AdWords Bulk Edit Function – 11th December 2012 Google has introduced Bulk Edit Function recently. But why don’t we Google AdWords which has already contained this feature? The main reason is that AdWords Editor has slow data imports, slow synchronizing, and slow posting of changes, while using a big proportion of your CPU cycles. However, doing bulk edit in Google AdWords interface takes the load off your computer and your bandwidth, and onto Google's servers directly. You can continue working on the account in the meantime while those changes are made. It’s just quicker and safer. Some key use cases for the Bulk Edit Function are summarised below: 1. Select All The AdWords interface has a row limit of 500 entries per table. You aren't going to be able to see all your keywords in one view, and on many accounts you won't be able to see all your ads either. In the old system, checking the "select all" box only selected the items visible in that table (i.e., the first 500 results). Now if your table is larger than that you will get a true "select all" link:
2. Query Strings If you use Google Analytics, then AdWords is adding your required query parameters automatically. If you use any other tracking that needs query strings, you'll need to do them manually. Mass editing destination URLs used to be the preserve of AdWords Editor, but now you can append text onto your landing page URLs easily. In the ads tab, select all the ads you want to add query parameters to. Click Edit -> Change text ads. Set the action to "Append text" and add your desired query strings into that box, making sure you add them only to destination URLs.
3. Promotions Changing promotional text for large retail campaigns can be a pain. If a client phones you up and says "We've just gone from a 20 percent off sale to a 25 percent off sale," it can be a pretty awful task to make sure those are updated on exactly the right ad groups. Now you can use the find and replace functionality directly in the ads tab in the interface. Find the text you need to change, and replace it with your new version. Done.
4. Bid Adjustments If you aren't using bid management, it can be a horrible task to go through updating bids. Combine keyword bid adjustments with filters to make the right decisions in each case. Your key filters should be already saved in your account. The easy way to find over- and underperforming keywords from one drop-down is well established. Taking actions as a result of them is now easier: >Apply filter to find keywords >Use the true "select all" option
>Set your mass change – Blair Liu More Details: http://searchenginewatch.com/article/2230970/Google-AdWords-Bulk-EditFacility-4-Key-Use-Cases
Australian Police Tell iPhone Users Not To Rely On Apple Maps - 12th December 2012 This is a bit of bad PR: Macrumors reports that Australian police have warned iPhone owners in that country not to rely upon Apple Maps due to “safety concerns.” According to a local police statement: Mildura Police are urging motorists to be careful when relying on the mapping system on the Apple i-phones operating on the iOS 6 system after a number of motorists were directed off the beaten track in recent weeks. Local Police have been called to assist distressed motorists who have become stranded within the Murray-Sunset National Park after following directions on their Apple i-phone. Tests on the mapping system by police confirm the mapping systems lists Mildura in the middle of the Murray Sunset National Park, approximately 70km away from the actual location of Mildura. No doubt this will be promptly corrected but it’s another embarrassing Apple Maps moment after the controversy had substantially died down. Anecdotal reports suggest that Apple Maps are improving and that the company has been working consistently to correct and improve the underlying maps data. Apple CEO Tim Cook recently removed top software boss Scott Forstall and then his replacement Eddie Cue fired Richard Williamson who had managed the mapping team specifically.
A native iOS Google Maps app is anticipated imminently. – Chris Richardson More details: http://searchengineland.com/australian-police-tell-iphone-users-not-to-relyon-apple-maps-142008