Collected & Collated By Kevin Ting
Search Lately: Issue 8 Weekly Search Round Up After a short break last week from the world of Search, this issue brings you several new developments including Google Adword’s estimated top page bid feature and new ad position parameters as well as Google Analytics multi-funnel contribution reporting finally… Google – Multiple Adwords Linking To Analytics 07 SEPTEMBER 2011 – Google finally release the functionality to add multiple Adwords accounts to a single Analytics account with release of version 5 of Analytics to the masses… searchenginewatch.com/article/2107509/Google-Adds-Multiple-AdWords-Account-Linking-inAnalytics
Google – Reviews Paused Ads Now
02 SEPTEMBER 2011 – From September 6th Google Adwords will be adjusting their review policy to start reviewing ads that are in a paused state… http://searchengineland.com/google-to-begin-reviewing-paused-ads-in-adwords-91521
Google – Estimated Top Page Bids Arrive 02 SEPTEMBER 2011 – Google now on top of the estimated first page bid feature for keywords, offer an estimated top page bid feature for Google Adwords… searchenginewatch.com/article/2106441/New-AdWords-Metric-Estimated-Top-Page-Bid POV: This latest feature will offer advertisers greater control over where they appear within a search results page and enable more effective bidding strategies within Google Adwords. It is also believed to be launched to co-inside with the imminent release of infinity scrolling after having been trialled for the past few weeks.
Google – New Ad Position Parameters
29 AUGUST 2011 – Google has enabled a new feature that allows an optional parameter to appended to destination urls to deliver click level positional information for advertiser… searchengineland.com/new-insights-into-the-google-auction-89947 POV: This update that gives greater insight into where your ad is appearing at a click by click level, is another initiative that Google has given us over the past few months to help us the effectiveness of ad position on generating incremental traffic, Along with ‘Top vs. Side’ segmentation and the even newer estimated top page bid feature, Google has started to provide further details for analysis into how ad position impacts delivered clicks and will enable more effective granular bidding strategies to be developed…
Yandex - 10 more results please 07 SEPTEMBER 2011 – After Google’s recent testing with inifinity scrolling, Yandex are now also in on the act of streamlining their user interface with an additional ’10 more results’button at the bottom of their searches, that simples adds to the current search list… searchenginewatch.com/article/2107446/Yandex-Rolls-Out-Infinite-Scrolling-as-10-More-Answers
Search Lately: Issue 8
Google – Multi-Channel Funnel Feature Reporting 30 AUGUST 2011 – While this feature is not particularly new to search, it is big leap for Google Analytics, as you can now see multiple channel contribution reporting direct through Analytics… searchenginewatch.com/article/2105047/Google-Analytics-Demystifies-Visitor-Behavior-WithMulti-Channel-Funnel-Reports
POV: Bringing this feature to Google Analytics will further develop the reputation of the software and enable Brand’s to make even more vital decision with a much fuller picture of where and when their conversion are occurring. This valuable insight will enable advertisers to see which channels that may not be delivering conversions on a last click model, but may be contributing indirectly earlier in the conversion path. It will thus allow for a more value orientated channel analysis to be established throughout online marketing.
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Sources searchengineland.com searchenginewatch.com
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Collected & Collated By Kevin Ting