Google I/O Keynote - Day 1: Highlights – 16th May 2013 Google’s biggest event of the year launched yesterday (15/05/2013), initiating the start of a 3 day conference whereby the company and developers will be showcasing their latest products and plans within the market.
Some of the highlights are listed below with further details available by following the attached articles:
Latest Version of Hangouts to integrate Talk, Google+ Messenger and also SMS texts.
Google to launch music streaming service to rival Spotify called ‘Google Play Music All Access’.
Voice recognition coming to desktop, with an “OK Google” prompt feature to revolutionise searching within Chrome.
Google Wallet to be integrated into Gmail, to allow easy access payment through emailing platform
Next week we will be bringing you a full round up of product releases and developments from the complete 3 day event and providing a more in depth look into some of the features that will directly impact us within the world of search.
- Kevin Ting Read more about what was announced: http://www.theverge.com/2013/5/15/4334634/best-of-googles-i-o-2013keynote-hangouts-google-galaxy-s4 http://techcrunch.com/2013/05/15/googles-three-hour-io-keynote-boilsdown-to-these-highlights-and-one-theme-foundation/ http://mashable.com/2013/05/15/google-io-keynote/
http://www.intomobile.com/2013/05/15/google-io-2013-keynote-intomobilereacts/ http://readwrite.com/2013/05/15/google-i-o-keynote-eight-best-moments-inphotos Watch the full Google I/O keynote conference here: http://www.youtube.com/watch?feature=player_embedded&v=9pmPa_Kxs AM#!
Company Logos to Feature in Search Results – 16th May 2013 This week on the Google blog, it has been announced that Google will be supporting the use of schema.org markup to allow organization logos to appear within search results. Using this simple piece of coding on a company website will allow the company to specify which image Google will display next to the listing on the Google search page.
Read more about this release: http://searchengineland.com/company-logos-google-search-organizationmarkup-159767 http://googlewebmastercentral.blogspot.co.uk/2013/05/using-schemaorgmarkup-for-organization.html
New Adwords Features Launching Soon – 15th May 2013 As advertisers continue the migration over to Enhanced Campaigns, Google will be releasing a number of additional features to help advertisers make the most of these changes. Features such as the below should be appearing in enhanced campaigns soon, and in some cases are already available, and please get in contact with your account managers/Google representatives if you would like more details:
Upgraded Sitelinks
New Keyword Planner
New Google Display Planner
Ad Group Mobile Bid Adjustments
Adwords Upgrade Center
- Kevin Ting Read more about these new features: http://searchenginewatch.com/article/2268079/5-Kickin-New-GoogleAdWords-Features-to-Try
Google Announced Launch of Penguin 2.0 - 13th May 2013 After the launch of Google’s Penguin 1.0 in April 2012, and two algorithm updates in May and October 2012, Matt Cutts, the head of Google’s webspam team, has confirmed yet another Penguin update which is due sometime within the next few weeks. Cutts suggested that the forthcoming update would be hugely significant and probably one of the most talked about Google updates of this year as it involves a major change to the Google algorithm.
Penguin is designed to penalise websites that use manipulative link building techniques in order to improve their search result rankings and visibility. Hence, websites with over optimised anchor texts and unnatural linking profile were among the websites hit hardest by previous Penguin updates. Like the previous algorithm changes, the upcoming Penguin 2.0 update is aimed at decreasing SERP rankings of websites using SEO tactics that violate the Google Webmaster Guidelines. With every update of the Penguin algorithm, Google has significantly increased its ability to detect and act upon websites with unusual linking patterns. It is fair to say that the new algorithm change is going to have a bigger impact than the previous ones; accordingly it becomes more and more important to avoid spammy link building techniques and develop a natural and well-balanced link profile. Once again, there will be winners and losers, however, if a website is in compliance with the Google guidelines of best practice SEO, it is unlikely that a website of this kind will lose SERP rankings and be negatively affected by the new algorithm change.
- Jana Karnatowski Read more about this launch: http://searchenginewatch.com/article/2267464/Matt-Cutts-Google-Penguin2.0-Coming-in-Next-Few-Weeks