Collected & Collated By Kevin Ting
Search Lately: Issue 9 Weekly Search Round Up Some interesting developments arrive in search this week, including Google Celebrity Endorsed Paid Ads being trialled, Google Flight Search launches, while Bing step up their game and release a New Adaptive Search mechanism… Bing – New Adaptive Search Release 14 SEPTEMBER 2011 – Bing release an adaptive search utility that learns from your past searches and adapts your search results accordingly… searchengineland.com/bing-gets-more-personal-with-adaptive-search-92858 POV: This latest feature will offer advertisers greater control over where they appear within a search results page and enable more effective bidding strategies within Google Adwords. It is also believed to be launched to co-inside with the imminent release of infinity scrolling after having been trialled for the past few weeks.
Google – Celebrity Endorsed Paid Ads
14 SEPTEMBER 2011 – Google trial new celebrity endorsements advertising program across paid search adverts… searchengineland.com/google-testing-new-celebrity-endorsement-advertising-program-92835
POV: In an attempt to further emphasis genuine value worthy website and differentiate high quality paid searches from low quality search ads, Google are trialling celebrity endorsements. While people look up to celebrities and generally listen to what they do, where they do it and what they buy, celebrity endorsed paid ads could help top Brands differentiate themselves from competitors. While many brands already have offline celebrity endorsements, it seems it is time now to bring these influence online to fend off competition.
Google – Google ShiHui Deal Search Launch in China 14 SEPTEMBER 2011 – Google release a search feature that aggregates data across some of China’s 4,000 deal websites, as they look to gain a foot hold in mainland China… searchenginewatch.com/article/2109335/Google-Shihui-Deal-Search-Launches-In-Chi
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Search Lately: Issue 9 Google – Google Flight Search Launched 13 SEPTEMBER 2011 – Following their acquisition of ITA, Google release Google Flight’s for selected US cities including New York, San Francisco, Los Angeles and Dallas… thenextweb.com/google/2011/09/13/google-launches-its-first-ita-travel-product-google-flights/
POV: After the success of Google Maps in recent years, Google Flight Search could be set to revolutionise and change the Flight Search landscape. While it is in early development still and restricted to selected cities, the potential for this product is huge as competition within the flight industry will only intensify as a result.
Google – Is Bank Of Google Coming? 13 SEPTEMBER 2011 – After the reports of Google Credit Card in previous weeks, will or when will Google decide to set up their own Bank? searchenginewatch.com/article/2108853/Why-Would-Google-Become-A-Bank POV: A Google Bank could have benefits for everyone with the increasing use of Google Chrome and Android, it would help them increase their revenue stream and also develop the ability to track online and offline conversion. With the widespread introduction of NFC mobile technology imminent and the release of products such as Google Wallet, Google Offers and Google Credit Card, their own bank could be seen as the next logical step forwards in their quest for world dominance.
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Sources searchengineland.com searchenginewatch.com thenextweb.com
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Collected & Collated By Kevin Ting