Google Launch Dynamic Remarketing Ads - New Release Google has announced the launch of dynamic remarketing to all clients with a Google Merchant Centre account. It is also currently piloting this new feature in the travel and education sectors and plan to expand availability to more sectors later this year. Dynamic remarketing lets you automatically create beautiful, customized ads that connect with shoppers across the web, by reminding them of items they have seen on your site. You can build ads quickly with dozens of templates to choose from, and you can also use automatically created dynamic text and display ads. Some main features include auto-optimized layouts (which predicts the best performing layout for each impression) and product recommendation engine (which optimizes the combination of related and popular products that show in your ads). Sample dynamic ads:
(Availability may vary by country. Please check with your agency or Google representative for official release dates)
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Shared by Blair Liu
More Info: https://support.google.com/adwords/answer/3124536 http://adwords.blogspot.co.uk/2013/06/reconnect-with-site-visitors-using.html http://searchenginewatch.com/article/2277363/Google-AdWords-DynamicRemarketing-Launches-For-Merchants
Google Adwords Introduce Top Mover Reports - New Release This week Google launched a new reporting format called ‘Top Movers’, which shows advertisers which campaigns and/or adgroups have the last largest change in clicks and costs across 2 set time periods. The new feature can be found within the dimensions section of Google Adwords accounts and gives a very useful quick overview of recent performance changes, even with suggested reasons per campaign/adgroup as to the potential causes for them.
(Availability may vary by country. Please check with your agency or Google representative for official release dates)
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Shared by Kevin Ting
Read more about this new feature: http://adwords.blogspot.co.uk/2013/06/new-top-movers-report-to-track-howyour.html http://searchengineland.com/google-adwords-new-top-movers-report-aimsto-automate-whats-changed-reporting-164521 http://searchenginewatch.com/article/2277412/AdWords-Top-MoversReport-What-It-Is-What-It-Should-Be
Google’s Remarketing List for Search Ads - Out of BETA Last July, Google announced the introduction of a new form of retargeting that allowed advertisers to target users that had been to their website differently to those that had not through search for the first time. Historically Google had allowed advertisers to use remarketing list to target users through the Google Display Network (GDN), but not through direct search in this way. This feature, known as ‘Remarketing Lists for Search Ads’ RLSA is now being transitioned out of BETA and will soon be available to all users within Enhanced Campaigns; allowing advertisers to take full advantage of this innovative remarketing format. Key Benefits: -
Bidding higher/lower for a user that has already been to your site or a certain page.
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Displaying a more tailored message for a user depending on their previous interaction with your brand.
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Venturing into broader and more generic keywords with the assurance the user is a warmer lead through the knowledge they have already been to your website. (Availability may vary by country. Please check with your agency or Bing representative for official release dates)
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Shared by Kevin Ting
Read more about this new release: http://adwords.blogspot.co.uk/2013/06/bringing-intent-context-andaudience.html http://searchengineland.com/adwords-remarketing-lists-for-search-adssearch-retargeting-coming-out-of-beta-164757 http://www.google.com/think/products/remarketing-lists-for-search-ads.html