New Bing Ad Format with Windows 8.1 Smart Search Microsoft announced this week that the Bing Ads platform will be integrated into Windows 8.1 Smart Search. This new ad format will include web previews of an advertiser’s website on top of the regular sitelinks and extensions customer are used to from traditional paid search ads. It is important to note for advertisers that no action will be required to be eligible or to have their advert appear in this format:
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Shared by Kevin Ting
Read more about this new Bing ad format: http://searchengineland.com/bing-ads-introduces-new-ad-format-withwindows-8-1-smart-search-integration-165651 http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2 013/07/02/new-search-ad-experiences-within-windows-8-1.aspx
New Google AdWords - Analytics Integration This week Google announced a number of updates to Google Analytics to ensure a more consistent and developed product in line with recent Google Adwords upgrades. Among the new updates are features including the ability to monitor performance of Enhanced Campaigns in Analytics as well as a more sophisticated integration with Adwords to manage campaign name change:
No longer will advertisers see renamed campaigns as separate campaigns in Google Analytics, but they will now appear under the same renamed campaign name. Updates to Analytics will also allow for more detailed Adwords dimensions in the future.
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Shared by Kevin Ting
Read more about these recent Google Analytics updates: http://analytics.blogspot.co.uk/2013/07/new-adwords-integrationplatform.html http://www.webpronews.com/google-analytics-gets-new-adwordsintegration-platform-2013-07 http://searchengineland.com/new-adwords-integration-for-analyticschanges-campaign-name-reporting-165832
Goodbye Google Adwords Keyword Tool, Hello Google Keyword Planner Unfortunately, Google Adwords Keyword Tool is being abolished, to be replaced by a new product known as ‘Google Keyword Planner’. Google Keyword Planner is Google’s attempt to create a hybrid version sitting between Traffic Estimator and the Keyword Tool. One would think that a merger between two properties should create a combined tool with more features, but it’s quite the opposite. The loss of features and data is quite immense! What exactly do we lose then? (Apart from columns like Ad Share, Search Share and Extracted Web Page) I ran a 20 keyword test to find out: 1. Convenience We lose the ability to dive deeper into any of the keywords of our choice, like this:
2. (Some) Google Keyword Ideas For this test query of 20 keywords, the Google Adwords Keyword Tool gave me 24 keywords ideas, whereas Keyword Planner displayed this:
That’s five keywords less in this example. 3. Historical Search Volume Data Historical search volume statistics are only available for exact match now. Sorry, broad and phrase match fans, but this data is no longer available… 4. Ability to Segment/Separate Data - Mobile vs. Desktop/Laptop Once you start using the brand new Keyword Planner you will notice that average search volumes are now higher. That’s because, by default, Google Adwords Keyword Tool used to show (and still does while it still exists) desktop and laptop search volumes only – but you could choose just mobile instead (and even segment it into smartphones and simple mobiles with WAP-only capability) or everything clumped together.
Unfortunately Keyword Planner will include all devices: desktop and laptop computers, tablets and mobile phones, with no ability (as of yet) to segment this data. Google Planner is however trying to compete with one of my favourite tools (MergeWords.com). Google Planner
MergeWords.com
It will be interesting to see how this will change (if at all) Google Adwords’ API capabilities/features. I think that, even though the interface that allowed us to get all of this useful data in a convenient way will be gone, the data itself will still be available via Google’s API.
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Shared by Vaidas Mykolaitis
Resources: https://adwords.google.com/ko/KeywordPlanner/Home?__u=7010362623&__ c=2416934553&__o=ktr http://searchenginewatch.com/article/2278629/With-Death-of-AdWordsKeyword-Tool-Near-Google-Pushes-Users-to-Keyword-Planner http://adwords.blogspot.co.uk/2013/05/introducing-keyword-plannercombining.html
AltaVista is shutting down for Good Believe it or not, there was once a search world before Google arrived, and one of the first and the best searchers was actually AltaVista. The site went live in 1995 and its engine was fast and could reach the most distant corners of the Internet. At the end of nineties, AltaVista answered more than 80 million search queries a day with the developing possibility of search, including the use of full sentences and translation of webpages other than English. The site changed hands numerous times over the years, before eventually landing with Yahoo! in 2003. Now, in July 2013, after its short but spectacular career AltaVista is shutting down for good. This is what it once looked like back in May 1999:
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Shared by Artur Kozdrowski
Read more: http://www.marketingpilgrim.com/2013/07/remember-altavista-yahoo-pullsthe-plug-on-the-once-popular-search-engine.html