Fashion Marketing 2nd year - Trend Forecasting Module

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Fabric details Organic Cotton

Hemp

Traditional cotton uses an average of 5,000 litres of water per garment produced, 11% of all world pesticides are used on cotton and high areas of land in specific climates are needed for successful growth (Green Fibres, 2018). These staggering figures and statistics have sparked the need for an alternative to make an attempt at replacing conventional cotton. Organic cotton is not yet considered a viable replacement for traditional cotton on a global scale. However, only genetically unmodified seeds are utilised, no herbicides or pesticides are set in place and ethical labour standards are implemented (Moore, 2017).

Hemp is considered a very environmentally friendly crop, originating from the same species as marijuana but doesn’t contain the associated high levels of THC. Due to these associations, in the 1930s the fibre was disregarded (Green choices, 2016). Recently this fabric has been recognised as being one of the leading ecological materials. Hemp grows in a variety of climates and soils, has a faster growing rate and is naturally resistant to most pesticides (Fox, 2014). Hemp can be mixed with other fabrics such as silk, organic cotton and wool to produce a fabric comparable to linen, fleece and denim (The Hemp Shop, 2018).

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Bamboo

Bamboo is the most recently hyped about sustainable fibre, described as being ‘hypo-allergic, absorbent, fast-drying and naturally anti-bacterial’ (Green choices, 2016). As well as having all the aforementioned properties, bamboo grows at a favourable pace, replants itself naturally and can promote repair in eroded soil (Carter, 2008).

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