Cafeshow 2022_Show Report by 엑스포럼

2022. 11. 23 Wed – 26 Sat Coex, Seoul

With this inspiration from coffee Shall we go forward together?

To the new start, To the new era, Seoul Int'l CafeShow The 21st

Does coffee remind you of yesterday? Or does it make you live today?

A cup of coffee makes our thoughts deeper, ourselves more understanding, our world more flavorful

A cup of coffee makes us move forward to the familiar but new world to the consistent but ever-changing world. to the ordinary but extraordinary life

With this inspiration from coffee, Shall we go forward together? To the new era, and the new start

A cup of the new world

The 21st Seoul Int'l Cafe Show 2022 Nov 23-26, 2022 | Coex, Seoul, Korea

THE 21st SEOUL INT’L CAFE SHOW 2022 NEW ERA, NEW START

Seoul International Cafe Show, which started as Asia's first coffee exhibition in 2002 and grew into a leading global coffee business platform, proposed a new start for exhibitors and visitors under the theme of "New Era, New Start: A Cup of the New World" to mark its 21st anniversary.

By adding the word <New> to the existing slogan <A Cup of the World>, we have emphasized the will to change by the time flies while being faithful to our original role. According to the theme of this year, we have released posters with hopeful stories of moving to a new world through coffee and new forms of animation that have not been tried before.

With 3,533 brands, 672 exhibitors from 35 countries, Cafe Show Seoul ended successfully with coffee and other F&B cultural exchanges, providing the stage for networking for the industry and introducing rapidly changing coffee market trends.

Cafe Show Seoul led the global coffee industry by providing various programs which converge industry, knowledge, and culture such as a global coffee knowledge sharing platform 'World Coffee Leaders Forum', meeting the world's best baristas 'World Coffee Battle', a global coffee culture festival 'Seoul Coffee Festival', Hot & New showcase 'Cherry's Choice' and a way to find a new market 'Excellence Award' etc.

A Cup of the New World

The 21st Seoul International Cafe Show

Cafe Show Seoul 2022 Official Video

6 52 5. "Thank You, Coffee" Green Campaign 07 EXHIBITION The 21st Seoul Int'l Cafe Show 2022 22 1 Exhibitor List 48 4. Business Matching Program • Cafe Show Mocha Port • Amazon Export Seminar • Export Business Meeting with KOTRA 86 2023 Co ee Industry Keyword "N.E.W.E.R.A" 15 Show Analysis • Fact Sheet • Survey 34 3 Showcase • Cherry's Choice • Cafe Show Excellence Awards • Trend Unpacked Show 2023 55 CONFERENCE The 11th World Coffee Leaders Forum 67 EVENT World Latte Art Battle & Korea Coffee League 10 Show Composition • Schedule • Show Composition & Entrance Guide • Floor Plan 31 2 On·Offline Hybrid Cafe Show • YouTube Virtual Tour • Kakaomakers Online Fair 61 FESTIVAL The 7th Seoul Coffee Festival 70 Marketing Activities CONTENTS

Overview

Title

The 21st Seoul Int'l Cafe Show 2022

Cafe Show 2022

Period Nov. 23(Wed) - 26(Sat), 2022

Opening Hours Nov. 23(Wed)-25(Fri) 10:00-18:00 (Last call for entrance at 17:30)

Nov. 26(Sat) 10:00-16:00 (Last call for entrance at 15:30)

Venue Hall A-E, Coex, Seoul, Korea

Organizer

Host

Size

2,120 booths, 672 exhibitors, 3,533 brands from 35 countries 120,435 visitors from 73 countries(B2B: 86,111/B2C: 34,324)

Theme New Era, New Start: A Cup of the New World

Exhibit Items Coffee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry

Awards

• Global Top Exhibition by Ministry of Trade, Industry and Energy

• Leading MICE Event by Seoul Metropolitan City

• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)

• Outstanding Exhibition Brand by the Korean Exhibition Industry

Supporter

Embassy of Brazil, Embassy of Colombia in Republic of Korea, Embassy of Cote d'Ivoire, Embassy of Federal Democratic Republic of Ethiopia in Republic of Korea, Embassy of Guatemala to Korea, Embassy of Honduras, Embassy of Peru in the Republic of Korea, Embassy of Sri Lanka, Embassy of the Bolivarian Republic of Venezuela, Embassy of the Czech Republic, Embassy of the Republic of Nicaragua, Indonesian Trade Promotion Center, Pro Ecuador, Promperu

Sponsor

Media Partner Local International

Certification

Online Channels www cafeshow com

cafeshowseoul

seoulcafeshow

blog naver com/cafeshow

theseoulcafeshow

Concurrent Event The 11th World Coffee Leaders Forum

The 7th Seoul Coffee Festival

EXHIBITION

Leading business platform for global F&B industry

Schedule Overview

CONFERENCE

Knowledge-sharing opportunity with world coffee leaders

FESTIVAL

Inspiring fair filled with culture and aroma of coffee

EVENT

Dream-come-true stage for baristas around the world

Business Day Public Day Hall A-E

「Cherry's Choice」 Innovative and Popular Products of 2023 Hall A Lobby

「Cafe Show Excellence Awards」「Trend Unpacked Show 2023」On·Offline Hybrid Showcase Hall D Stage

「Coffee Alley」Roastery Cafes Zone Hall E

「Cafe Show Seoul Virtual Tour」with YouTubers

「Cafe Show Business Matching Lounge」

Export Business Meeting with KOTRA

Amazon Export Seminar

Online Exhibition

Global Session

Champion Session

Professional Session Origin Adventure Session

SCA Program ESTA Program

Seoul Coffee Spot

Cafe Show Seoul Official YouTube Channel & Hall A-E

Conference Room 300

Conference Room 308A

Cafe Show Seoul Official Website

3rd & 4th Floor Conference Room

Trendy Seoul Cafes

Coffee Library Coffee Talk Stage in Starfield Library

Coffee Talk

Coffee Art Gallery

Hall D Lobby

Coffee Training Station Hall E Lobby

「Thank You, Coffee」Green Campaign

Coffee Orchestra

World Latte Art Battle (WLAB)

Korea Barista Championship(KBC)

Korea TEAM Barista Championship(KTBC) Master of Cupping(MOC) Master of Brewing(MOB)

Hall E Lobby & Hall A-B Swing Spaces

Hall D Stage

Hall C Stage

LA TE ART Event Wed, Nov 23 Thu, Nov 24 Fri, Nov 25 Sat, Nov 26 Location

The 21st Seoul Int'l Cafe Show The 11th World Coffee Leaders Forum The 7th Seoul Coffee Festival Korea Coffee League World Coffee Battle

Coffee, Espresso Machine, Brewing Equipment, Roasting Equipment, Grinder, Filter

Conference Room

Coffee Alley(Roastery Cafes Zone)

Specialty Coffee, Roastery Cafe, Coffee Machines, Equipment

Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material

Coex Starfield

Tea, Beverage, Juice, Chocolate, Dessert, Tableware, Interior, Equipment, Consulting

10 Enter Hall A 1F 3F HALL A HALL B HALL C HALL D HALL E Enter Hall B 1F 3F HALL B HALL A Enter Hall C 3F 1F

Guide

Show Composition & Entrance

HALL D HALL C HALL E HALL C HALL D HALL E HALL A HALL B

Exhibition Items Composition

HALL A

Find new sources in Hall A and watch your business gain competitiveness

Total machinery, Raw materials, Bakery, Ice-cream, etc

HALL B

Sweeten up your business through items found in Hall B Tea, Beverage, Chocolate, Dessert, Tableware, Interior, Food services, etc

HALL C

Discover the fundamentals of coffee, from coffee producers to the latest trends

Coffee beans, Roasting machine, Grinder, Espresso machine, filter, etc

HALL D

Add passion, culture and youth to your business through innovations found in Hall D Specialty coffee, Roastery cafe, Coffee machine & equipment, etc

HALL E

Coffee and beans filled with unique characteristics of global Roastery cafes

12 Find new sources in Hall A and watch your business gain competitiveness Total Machinery & Equipment, Raw Materials, Bakery, Ice-cream Sweeten up your business through items found in Hall B Tea, Beverage, Chocolate, Dessert, Interior, Tea Equipment Entrance Exit Secretariat Office L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L L Entrance: Nov. 23(Wed), 25(Fri) Exit: Nov. 24(Thu), 26(Sat) Entrance: Nov. 24(Thu), 26(Sat) Exit: Nov. 23(Wed), 25(Fri)

13 Add passion, culture and youth to your business through innovations found in Hall D Specialty coffee, Roastery cafe, Coffee machine & equipment, etc Discover the fundamentals of coffee from coffee producers to latest trends Coffee Beans, Roasting Machine, Grinder, Coffee Machine, Filter, etc Secretariat Office Stage C-1 Stage C-2 Entrance Exit Entrance Exit L L L L L L L L L L L L L L Entrance: Nov. 23(Wed), 25(Fri) Exit: Nov. 24(Thu), 26(Sat) Entrance: Nov. 24(Thu), 26(Sat) Exit: Nov. 23(Wed), 25(Fri)

Suggested Programs By Visitor Type

Read below to review a quick guide to Cafe Show Seoul programs offered for various types of visitors for each visitor to enjoy the event to the fullest.

Early adopter who is interested in the latest products

Meet the NEW & HOT products that are selected to satisfy your high taste at <Cherry's Choice> and <Trend Unpacked Show 2023>, introducing innovative products that will lead the cafe industry in 2023! Also, <2023 Coffee Industry Trend Keyword> was announced!

Virtual Cafe Show Seoul

Following the new normal era, the 21st Seoul International Cafe Show combined online and offline channels to provide an extended experience beyond the physical exhibition space. There were various programs offered, including <Online Exhibition>, <Cafe Show Seoul Virtual Tour> with famous YouTube Influencers, and <Trend Unpacked Show 2023>, a special content hybrid showcase.

Cafe Owner or Soon-to-be Owner

Hall C on the 3rd floor with green beans, roasted beans, roasting equipment, grinder, espresso machine, extraction equipment, filter and all other materials related directly to coffee was a place where cafe owners or soon-to-be owners definitely did not want to miss. A variety of specialty coffee could be tasted at trendy roastery cafes at Cafe Show Seoul’ s Coffee Alley at Hall E where the hottest spot at Cafe Show 2022!

Market Researcher or Signature Menu Developer

New inspirations could be found through all kinds of raw materials, packaging equipment and other items related to bakery, ice-cream, chocolate and dessert in Exhibition Halls A and B on the 1st floor of Coex.

Coffee Enthusiast

Seoul Coffee Festival, a global coffee culture festival in the city where coffee lovers can fully enjoy coffee. Under the theme of "Coffee #", your coffee experience is rounded up at the Seoul Coffee Festival!

New Industry Insight Seeker

New insights on the global coffee industry for new growth could be gained at World Coffee Leaders Forum under the main theme of "Coffee & Relationships." There were many insightful programs, including Global Session, Professional Session, SCA Program, ESTA Program, Origin Coffee Adventure Session and Champion Session.

Show Analysis

2,120Booths 35Countries 672Exhibitors 3,533Brands EXHIBITORS VISITORS 73Countries (B2B 86,111+ B2C 34,324 ) 120,435Visitors 2018 2019 2020 2021 2022 2018 2019 2020 2021 2022 50 40 30 20 10 0 800 600 400 200 0 35 617 34 635 15 426 30 625 35 672 Countries Participated Exhibitors Participated

Show Analysis(Exhibitor)

Exhibit Products & Countries Participated

Coffee (30.1%)

Tea (14.6%)

Australia Indonesia

Belgium

Brazil

Cambodia

Italy

Japan

Kenya

Beverage (7.3%)

Raw Material (7.3%)

Chocolate (4.9%)

Dessert (4.9%)

Bakery (4.1%)

Package (4.1%)

Appliance (1.6%)

Franchise (1.6%)

Ice-cream (0.8%)

Interior (0.8%)

Etc. (8.9%)

Canada

China

Colombia

Costa Rica

Cote d'Ivoire

Ecuador

El Salvador

England

Ethiopia

Germany

Guatemala

Honduras

Hongkong

India

Laos

Malaysia

Myanmar

Netherlands

Panama

Peru

Philippines

Singapore

Sri Lanka

Switzerland

Thailand

United States

Vietnam

Products Countries Participated Asia Europe Africa Middle-east Asia Oceania North America South America 12 5% 15 1% 9 2% 9.2% 46.8% 3 9% 3 3%

Exhibit

Post-Show Survey

Show Analysis(Exhibitor)

Exhibiting Purpose Brand Promotion Finding New Domestic Partners Collecting Feedbacks Meeting Existing Partners Launching New Products Finding New International Buyers Sales Consulting, Finding New Markets 93 2 86 8 84.4 83.8 81 6 72 8 70.6 (Very Important - 100 points, Not Important - 0 point)

(Net Promoter Score) = Referral Percentage(Top 40% of acquaintances’intention to recommend) - Percentage of Non-Referrals(Bottom 40% Response) 74 1% 18 6% 7 3% 50.9% 34 8% 11.4% 64.3% 28 6% 4 8%

66.8 Retention Rate 97.7% Over 97.1% of the Exhibitors Satisfied NPS Satisfaction Score Retention Promoters Neutral Detractors Completely Satisfied Very Satisfied Somewhat Satisfied Confirmed to Join Very Likely Likely

*NPS

NPS

Show Analysis(Visitor)

Visitor Classi cation: B2B / B2C

Cafe Show Seoul classifies the event schedule into Business Days & Public Days so that exhibitors and visitors can interact efficiently and effectively depending on the purpose of their visit to the event.

Nov. 23 - Nov. 24 Business Day

Target: B2B Visitors(Industry workers, buyers, prospective founders visiting for business purposes)

Nov. 25 - Nov. 26 Public Day

Target: B2C Visitors(General visitors who want to experience various coffee cultures and check coffee trends)

Visitor Data Collection

[1st - Visitor Entrance Registration]

Required data submitted by all visitors when entering the exhibition hall

• Response Period: Nov. 23 - Nov. 26 (4 days)

• Response Method: Online

• Number of Responses: 120,435 persons

[2nd - Post Show Survey]

Optional data submitted by visitors who participated in the post show survey

• Response Period: Dec. 10 - Dec. 18 (9 days)

• Response Method: Online

• Number of Responses: B2B 332 persons / B2C 2,144 persons / Total 2,476 persons

B2B 86,111 B2C 34,324 Total 120,435 28.5% 71.5%

Show Analysis(Visitor)

Visitor Basic Information Demographic

Gender Region - Local Residential District Age Group Region - Overseas Residential Continent 30's 20's 40's 50's Under 10 /Over 60 38 7% 29 4% 17 2% 9.8% 5% Male 42.1% Female 57.9% Oceania 1 4% Jeju 2 8% Seoul 39 5% Gyeonggi/Incheon 24.7% Gangwon 3 6% Daegu/Gyeongbook 4.6% Daejeon/Chungchung/Sejong 8 6% Busan/Gyeongnam 9 6% Gwangju/Jeolla 6.6% Asia 49 0% North America 24 4% Europe 17 5% South America 4 7% Africa 2 9%

Characteristics(B2B, B2C)

Visitor Basic Information

Overview Buyer Visiting Purpose Business Type Business Field Market Research Securing New Partnerships Finding New Partners Visiting Existing Partners Considering Exhibiting Next Year Participating Additional Events Service Manufacturing Distribution Trade Cafe Manufacturer Trade Franchise Online Commerce Association 34 0% 32 2% 19.7% 8.4% 5 2% 0 5% 51 2% 22 3% 16.3% 10.2% 52 4% 21 1% 11.4% 9.6% 3% 2 4% Industry Professionals and Buyers 75.3% Prospective Cafe/Restaurant Owners 24.7%

Show Analysis(Visitor) Buyer

Show Analysis(Visitor)

Post-Show Survey(B2B, B2C)

Areas of Interest Coffee Tea Bakery Raw Material Ice-cream Chocolate Beverage/Alcohol Equipment Interior Franchise Kitchen Appliance Food & Restaurant Industry Etc 20.8% 11 4% 12.3% 10 8% 5.0% 4.3% 7 0% 10.6% 5 6% 2 9% 5.3% 3 6% 0.3% 26.8% 16 0% 13.8% 6 0% 3.3% 5.4% 7 7% 8.0% 3 2% 3 1% 4.3% 2 1% 0.3% B2B B2C 68 1% 7.6% 27.3% 73.5% 14 5% 12.0% 91.3% 5.9% 0.9% Promoters Detractors Neutral Completely Satisfied Somewhat Satisfied Not that Satisfied Confirmed to

Retention

NPS Satisfaction Score Retention

Join Very Likely Likely NPS 61.2

Rate 97.1% Over 87.9% of the Visitors satisfied

1 - 1

Exhibitor List (Alphabetical Order )

Booth NO Company

B449 26°LINE

E313 49TH PARALLEL COFFEE ROASTERS

D418 55DOCOFFEEROASTERS

B253 57CHAE

E124 ABRAHAM COFFEE

C101 ACCEPT COFFEE

C423 AGRICULTURE AND FOOD AUTHORIT YCOFFEE DIREC TORATE

D441 ALEGRIA COFFEE ROASTERS

B541 ALL DAY TEA INC

B222 ALLCHA

B425 ALLIVERY

C710 ALUSENSE - ALUMINIUM CAPSULES

E126 AMA COFFEE ROASTERS

D160 ANTIOQUIA & AMATIVO

A601 ANYONE F&C CO., LTD

L128 APPLEKIND

A501, A507 ARNEG KOREA

B118 AROMA F I CO., LTD

B147 AROMALINE

C105 AROMAVILLE COFFEE

C401 ASHWA INC

B226 BAEKHAK

B450 BAKEPLUS/SAVENCIA

E303 BALROG COFFEE INC

L114 BAMBOO STRAW

D422 BEANSTABLE

E105 BEBRAVE COFFEE ROASTERS

C709 BELMOCA

C728 BERO COFFEE SINGAPORE

A909 BEST GREEN LIFE CO.,LTD

L115 BIT TELOCK AGRICULTURAL CORPORATION

E133 BLACK ROAD COFFEE

A816 BLENTEA

C621 C631 BLESS BEAN

L102 BLUPINO

B332 BMTL COMPANY

C813 BNK ROASTERS

L118 BO & BONG

C618 BONAPARTE COFFEE

B348 BONGSOOK

B132 BONUM APRON

D107 BOSSANOVA COFFEEROASTERS

Booth NO Company

E113 BREWNOSAURUS

S301 BSCA - BRAZILIAN SPECIALT Y COFFEE ASSOCIATION

C501 BUHLER LTD

C907 BUJA ROASTER

B207 C&G CO LTD

D521 CACAOFAMILY CO LTD

C613 CAFE DE COLOMBIA

C516 CAFE DE COSTA RICA

C301 CAFE DE HONDURAS

B445 CAFE PLAY

D119 CAFE SOLUITION(COMANDANTE)

D501 CAFEBOX

C509 CAFFE' CAGLIARI SPA

S131 CAFFE&GELATO

B303 CAKEDRAMA

C910 CAMBRO / SUNGWOO TECH

B358 CCONLAB / MAMKKUT

A661 CELLPLUS

L137 CHANG HYUP TRADING CO LTD

E410 CHASE COFFEE

E308 CHATSWOODCOFFEE

B342 CHEFROM

S113 CHEOLEUN INTERNATIONAL, INC

B109 CHEON JI WOON TEA COMPANY INC

E404 CHROMITE COFFEE

B402 CITADELLE MAPLE SYRUP PRODUCERS' COOPERATIVE

B657 CJ CHEILJEDANG

C641 C651 CK CORPORATIONS CO LTD

E118 CLARIMENTO

B219 CLAY TON TEA

D108 COBEANS COFFEE

L315 COFFEE ART GALLERY

D259 COFFEE CHAPS

E132 COFFEE EXPLORER

D244 COFFEE ME UP

C801 COFFEE N DO CO LTD

E207 COFFEE PLEASE ROASTERS

C722 COFFEE RAI KHUN YING INTERNATIONAL CO LTD

E011 COFFEE TRAINING STATION

D519 COFFEE N ART

D227 COFFEE@WORKS

D446 COFFEEFIEL

22 Cherry’ s Choice HOT & NEW Product Showcase Made in Korea Exhibit Items which are manufactured by Korean technology Green Booth Green Booth who participates green project of Cafe Show Seoul

1 Exhibitor List

Cherry’ s Choice Made in Korea Green Booth

Booth NO Company

E113 BREWNOSAURUS

S301 BSCA - BRAZILIAN SPECIALT Y COFFEE ASSOCIATION

C501 BUHLER LTD

C907 BUJA ROASTER

B207 C&G CO LTD

D521 CACAOFAMILY CO LTD

C613 CAFE DE COLOMBIA

E114 CRESCENDO COFFEEROASTERS

E508 CROPTOCUP

C707 CUMBRES - IPURO

B261 CUTCO

B509 DA JUNG CO., LTD

A101 DAEA-MEATL

D377 DAEHANDAUP

L133 DAEHEUNG CO LTD

A761 A769 DAEHO FOOD

A910 DAEHYUN FOOD MACHINE CO LTD

C473 DAEKYO CORPORATION

D548 DAELIM WOODCRAFTS

A335 A449 DAESANG F&B

D401 DAIN INCORPORATION

A941 DA JEONG CAFE

A711 DAMCCOT CO LTD

B341 DANCING CIDER COMPANY

B402 DANESON

E309 DANILSEOUL

B619 DARJEELIAN

D361 DE BALLON & PROASTER

A932 DEANT

C409 DECENT ESPRESSO

E112 DEEP BLUE LAKE COFFEE&ROASTERS

E401 DEFAULT VALUE

D409 DELICO CO., LTD

A651 DELIFARM

B131 DESIGNBOOK

L129 DESIGNNONGBOO CO LTD

E502 DETECH KONNAI

B225 DIANG STRAW

D138 DIE SYNTHESE

D155 DIEDRICH KOREA

L312 DILIGENTEX

B240 DMP BOOKSTORE

A731 DNP SPIRITS

C749 DOING INTERNATIONAL

L131 DOJAE TEA

A933 DOLPHIN CO., LTD

A817 DONGGU ELEC TRONIC

D233, D341 DOOREE CORP.,LTD

C437, C525 DOOREE TRADING

B373 DOUBLE SWEET

C919 DUCHESS CO.,LTD

C309 DUTCHPRESSO

E411 DYI WORKSHOP

C110 DYNAMIC TRADING COMPANY

Booth NO Company

D433 D525 E R CORPORATION

C107 EACOMPANY

C325 EANSFOOD GLOBAL CO LTD

C517 EASYSTER

C807 EDMS

B402 EGGSOLUTIONS VANDERPOL'S

D321 D331 EIDEN CO LTD

B126 EILONG

C720 ELCAFETAL

C317 ELROCIO ESPRESSO MACHINE

C717 EMBASSY OF COTE D'IVOIRE

C401 EMBASSY OF INDIA

B354 EMPIRE TEAS (PV T) LTD

C505 ERAEPLUS

D419 EREZ CORPORATION ( GUATEMALA COFFEE)

E507 ESCUDO COFFEE

C901 ETHICO

C803 ETHIOPIAN COFFEE ASSOCIATION (FORMERLY ETHIOPIAN COFFEE EXPORTERS ASSOCIATION)

B246 EUNCHANGPLUS FURNITURE CO

B335 EVERTEA

A107 F&G KOREA CO LTD

C325 FAIRTRADE KOREA

B201 FAMILLE CO.,LTD

C464 FARADAY COFFEE

E109 FIKA WORKSHOP

B343 FIRSTEA

E206 FLAME COFFEE ROASTERS

B357 FLOWER TEA

B115 FOOD EXPORT ASSOCIATION OF THE MIDWEST USA/ FOOD EXPORT USANORTHEAST

A962 FOOD GRAVIT Y CO., LTD

D217 FOODMACHINEKOREA

B641 FOODRAIN

D544 FOOSUNG CORPORATION CO LTD

B410 FRESHICO INC

S304 FUSO INTERNATIONAL

L308 GABAENOD

L135 GABATEA

B234 GANGSAN FARM

E409 GANGYEUL COFFEE ROASTERS

A525 GBCD MART

D253 GENECAFE

D409 GENERAL COFFEE COORDINATOR

A832 GF FOOD

B419 GGORANGJICARON

C773 C777 GIESEN KOREA CO LTD

E101 GIMISA

E211 GINOSKOCOFFEE

D445 GLASS__HADA

E117 GLEAM ROASTERS

B364 GLOBAL GENERATION

D515 GLUHWEIN / VIN CHAUD

S111 GOLDEN PARTNERS

B609 GOLDENBROWN

Cherry’ s Choice Made in Korea Green Booth

Booth NO Company

E203 GOOD TASTE COFFEE

B229 GOOTEA

C903 GOPPION CAFFE

C510 GOURMET F&B KOREA

E106 GRADATION COFFEE

B441 GRAINS COOKIE

A721 GRAND WOOSUNG

B321 GRANOLA HOUSE

B221 GRAPEFRUIT TREE

D125 GRAY GRISTMILL

B347 GREEK-O

B113 GREEN TREE

C430 GUATEMALAN COFFEES

E103 GWEHDO (COFFEE ROASTERS)

E129 H COFFEE ROASTERS

A953 HAELSSEN & LYON

B349 HAIMTREE

B553 HANA CUISINE

B125 HANKOOK TEA

L141 HANLIMSA

B108 HANULDARI CO., LTD

B237 HAPCHEON MEDICAL HERBS CO LTD

D225 HARIOKOREA CO LTD

E208 HEBECOFFEE

D540 HELLENIC WINE

B134 HELLOBAKING

D522 HILLKOFF CO.,LTD

E504 HITCOFFEE ROASTERS

C923 HIVE KOREA

E312 HOCUS POCUS ROASTERS

L122 HOLLANDER CHOCOLATE

A119 HOSHIZAKI KOREA CO LTD

E214 HOWS

A213 HRS CO.,LTD

B334 HUGH

B249 HUNYPOT

D152 HUSKEE

B352 HVA FOODS PLC

L142 HWA JINMOLTECH

E119 HY T TE ROASTERY

A437 A519 HYUNGKUK F&B

C713 IBDS

A809 IBUBBLETEA CO LTD

C944 ICS CO LTD

E310 IDEE COFFEE

C933 IFOODNET CO.,LTD

E127 IGNITO COFFEE COMPANY

L138 ILABEL&ITAG

E110 ILDIO COFFEE ROASTERS

S334 IMEXTECH CORP LTD

B427 IMHOMEFAC TORY

E134 IMI COFFEE

C661 IMPART(BEZZERA KOREA)

A631 IMYO

Booth NO Company

B205 INCLUSIVE INTERNATIONAL CO LTD

B211 INCR EDIBLE INC

C601 INDONESIA TRADE PROMOTION CENTER

E413 INSIGHTCOFFEE

L106 INTEAMAX-HUDAIN

D371 INTELLIGENTSIA COFFEE

E302 INTHEMASS

L111 INVISIBLE IDEAS INC

B344 INVITER

B318 IPOOL HERB COOP

L305 IWCA KOREA

B311 JADE F&B CO., LTD

B338 JANGBIOTECH CO LTD

S311 JARDIN

B250 JAYEONTEO

A945 JCS

A733 JEWON INTERNATIONAL

A964 JFB

A341 JSM FOOD

S121 JUMAX KOREA CO LTD

C316 KABITREE

E202 KAFFE FLAM

A959 KAISER ICE MAKER

S331 KALDI COFFEE LAB INC

C205 KALERM KOREA CO LTD

E125 KAZENSPRUNG

D149 KEW & LEAVES

C703 K-FILTRO

C333 KIJEONG INTERNATIONAL CO., LTD

E122 KIMUK JIN COFFEE ROASTERS

B130 KITCHENNKITCHEN

B447 KKOKDAM INC

L301 KLINTERNATIONAL / KOPIKOPI

C716 KOAM TRADE CORP

E513 KOFFEE SNIFFER

C825 KOREA CORONA CO.,LTD

B331, B341 KOREA SMES AND STARTUPS AGENCY

B242 KOREA TEA SOMMELIER INSTITUTE

B533 KOTSAM FOOD

A712 KOY TRADING COMPANY

A621 KUVINGS

A949 KWANG MYUNG IND CO LTD

B429 KYUNG DO INC CO

C449 C533 LA MARZOCCO

D101 LABCNC

E213 LABESSO ROASTERY

D425 LABOOM FAC TORY

E131 LACAPH

A810 LASSELE

E505 LAVATREE

E104 LAZY MOMENT COFFEE STAND

L123 LEE & B CO LTD

B314 LEE TECHNOLOGY KOREA CO LTD

D507 LEEAHNCOMPANY

Cherry’ s Choice Made in Korea Green Booth

Booth NO Company

B256 LETSTEA

E405 LIEFCOFFEE ROASTERS

E128 LINCHPIN

E307 LINKAGE COFFEE

E120 LINKINCOFFEE&LOASTING

L101 LIT TLE TEA GARDEN

B313 LIT TOS COFFEE CHEW

E511 LOHNT COFFEE

B371 LOOKOURTEA

D138 LOWKEY COFFEE

B215 LUMARKOREA

B402 LYNN & LIANA DESIGNS

D201, D301 M I COFFEE CORP

D209, D311 M I C HOLDINGS CO., LTD

E304 MAGMA COFFEE

D136 MAGPIE&TIGER

E115 MALIC COFFEE

B327 MAMAN GATEAU

C719 MANDEHLINGCOFFEEKOREA (GLOBAL MANDEHLING)

E414 MANUFAC T COFFEE ROASTERS

B227 MANWOL

B402 MAPLE 3

A926 MARIEBRIZARD

B251 MARLENKA

E510 MAVIS COFFEE

E210 MAY FOREST COFFEE

A533 MCGROW&MARI

C461 MCNULT Y COFFEE

E201 MEANINGFULCOFFEEROASTERS

A401 MIKUN SYSTEMS CO., LTD

E301 MILESTONE COFFEE ROASTERS

C819 MILLENNIUM INC

L310 MINDFORGE

A625 MINYOUNG PAPER CO LTD

C721 MOCHA ORIGINS YEMEN

L113 MODOOMO INC

D420 MOHO COFFEE ROASTERS

B443 MOMMAKE

A833 MONIN

C925 MONTHLY COFFEE MAGAZINE

A327 MOORIM

L311 MOULONG

C209 MSS INTERNATIONAL

B248 MT JIRI SANSUN TEMPLES TEA

L109 MUAESAN BANG

B217 MY BREAD

C935 MYANMAR COFFEE ASSOCIATION

B123 MYO CHA

D538 MYOYAK

D122 NAMUSAIRO COFFEE

A607 NARIN CORP

B121 NATAOBICA

B557 NATURAS CO.,LTD

B245 NATURE ODA CO LTD

Booth NO Company

A217 ND SHOW-CASE

E506 NEWS COFFEE

E503 NEWWAVECOFFEEROASTERS

A851 NEXTBIO CO LTD

B402 NEXTEN PRO INC /MINIMAL

C549 NICEKOREA INC

E408 NIDO ROASTERY

B517 NINEWARE

C728 NKG KOREA LTD

C425 NOBLE TREE CO LTD

B504 B601 NOKCHAWON CO LTD

L124 NULDAM

C108 NUZEE KOREA LTD

L140 OAKSTREET

D241 OATLY

L104 OFFBLAK KOREA

E407 OGU

A425 OHJIN CORPORATION

B401 OHKI CO.,LTD

B209 OHMINCHO

B128 OKINAWA PREFEC TURE SEOUL OFFICE

E130 OMELASCOFFEE

A349 OTREE FOODS

B340 OTRO FAMILIA

E209 OVRNGHT COFFEE ROASTERS

C417 PANAMA GEISHA

C725 PARAGON FILTER

D137 PASTEL COFFEE WORKS

D131 PAUL'SWAY COFFEE

B136 PAVES CORPORATION

B433 PAYHERE

B459 PAYSAN BRETON

C404 PERFEC T MOOSE

B457 PERNOD RICARD KOREA

C713 PESADO58 5

B231 PGSKOREA CO LTD

E406 PICK AND MIX

E205 PIONEERCOFFEE

B101 PLANT Y M

B333 PLAY PLA

B133 PNS CO LTD

L119 PONGIFT

E412 PONT

D376 POP ROASTERS

L136 POPCORN FLOWER

D153 PREFERCOFFEE

D550 PRICE CLUB

C931 PRIMROSE SERVICE PROVIDER PLC

C715 PRO ECUADOR

C611 PROCOLOMBIA - COLOMBIAN GOVERNMENT

C701 PROMPERU

E135 PROTOKOLL

L107 PSPLUS CO LTD

Cherry’ s Choice Made in Korea Green Booth

Booth NO Company

E123 PUBLIC COFFEE ROASTERS

B236 PUKKA

C413 PUQPRESS KOREA

C937 PUZZLELOCK INC

B140 Q&B FOOD CO.,LTD

L134 Q-CANSEAMER

D503 QIMA COFFEE

C936 RAINFOREST ALLIANCE

A826 RAMIE F&B

B549 RANG DESSERTIE

A526 A641 RECET TE BY SHINSEGAE FOOD

E403 REFLEC T COFFEE

B355 REGENCY TEAS / HYLEYS CEYLON TEA

B323 REWIND (IAMGREENER)

B633 RISHI TEA KOREA

C742 RIWOO FAMILY CO LTD

B402 ROGERS FOOD

A521 ROSSIPOSSESS CO LTD

B409 ROYAL ORCHARD

E212 ROZARKCOFFEE

B145 RUDE HEALTH

S304 RULLYCOFFEE

D526 RUWA&STAR LU BEAN

L130 RYCHIGER

A604 S&P INDUSTRIES SDN BHD

B519 S&P INTERNATIONAL

B368 S G R PACK CO., LTD

A103 SAEKYUNG

A113 SAENAM F&B

C721 SAKA NO TOCHU CO LTD

A221 A473 SAMI CORPORATION LTD

B625 SAMJOO T&B

A210, A317 SAMKYOUNG

A967 SAMYANG

B233 SANGDOPACK INC

D537 SANGSOOHYUN INC

B259 SANTINI FOODS INC

B362 SAVE-IT MAX INC

E015 SCA KOREA

B417 SEOBANA

A325 SEOIL CORPORATION

A825 SEOJIN F&C

B361 SEON DOL MA EUL

B417, B425, D417 SEONGNAM INDUSTRY PROMOTION AGENCY

B422 SEOUL CHIPS

D549 SEOUL SUPER

S132 SEOUL-FAC TORY

L127 SERIM FLAVOR

C942 SEUNG HWA P&P.,LTD

A936 SEWON SYSCHEN CO LTD

C302 SEWOONG GC

Booth NO Company

B112 SHIZUOKA PREFEC TURE

C946 SIGG

L313 SIGNATURE9

B561 SILLYMANN

E306 SIMON COFFEE

C614 SIMPACK

A955 SINBAD

A954 SINGHA FOOD INDUSTRIES (THAILAND) CO., LTD

C940 SKYKOREA

B370 SLOW FAMILY

A301, A309 SMEGKOREA

B649 SMITHTEA

B241 SOA ORGANIC TEAS

C405 SOFTPACK CO.,LTD

D516 SOJAMAE COFFEE

A841 SOM INTERNATIONAL CO., LTD

E204 SONGDO COFFEE

C503 SONIC DUTCH KOREA CO LTD

B345 SONMOA

D513 SOPEX KOREA CO LTD

L303 SOUL PAPER & KANEMAT TSU

A801, A901 SPAR KOREA CO.,LTD

D531 SPRING ONWARD

B351 SRI LANKA TEA BOARD

B336 STACKUP

L121 STANDARD OF MACARON

D542 STANDING COFFEE ROASTERS INC

A513 STARION

E514 STEREOSCOPE COFFEE COMPANY

C465 C541 STRONGHOLD TECHNOLOGY INC

B339 STUDIO IHN

D533 SUJAK COMPANY

B239 SUMANG TEA GARDEN

A413 SUNG YOU ENTERPRISE CO., LTD

B641 SUNIN

L108 SUNJIN LOGISTICS

D249 SUPER MATCHA

C205 SUZHOU INDUSTRIAL PARK KALERM

A343 A461

ELEC TRIC APPLIANCES CO LTD

A531 SWEETCUP

C310 TABELLA

B525 TAETEA INTERNATIONAL KOREA

D417 TANEL

L304 TASTIFY COM

S101 TAVALON TEA

B501 TEA KOREA CO., LTD

A917 TEAM HS

B617 TEAZEN

E111 THANK YOU ROASTERS

E009 THANK YOU, COFFEE

D143 THE BARN BERLIN ROASTERS

Booth NO Company

B402 THE EMBASSY OF CANADA

B351 THE EMBASSY OF SRI LANKA

B324 THE HILLCART TALES

A942 THE JINHAN

D351 THE JUNGJIN

C920 THE PLANTEAT

B659 THERMOS KOREA CO., LTD

E121 THESAMCHON

B350 TIVINE

B254 TMG HOLDINGS

B331 TOOMARU CO LTD

A605, A701 TOTAL F&B CO., LTD

E108 TREASURES

D160 TREETOBAR

D257 TRINITAS COFFEE ROASTERS

C469 TRUEMAKER

E402 TRUNK INC

B105 T WOT WOBOX

D126 T YPICA

B353 U H E EXPORTS (PV T) LTD

A751 U S MEAT EXPORT FEDERATION

E311 UFO COFFEE

D546 ULURU COFFEE

A741 UNICHEM

A333 UNIQUE DAESUNG CO LTD

B263 UNISTORE

L116 UNOSPAY

E102 UP SIDE COFFEE

A849 VEDEC INC

A209 VENEZIA SYRUP & SAUCE

B141 VENTA KOREA

C913 VERAKOREA CO LTD

C737 VIC TORIA ARDUINO

L309 VIE ET MAISON

B426 VON BIO

B346 WE ARE ROOI

E013 WERK

B337 WESOP

E314 WETCOFFEE ROASTERS SEOUL

B420 WINDWIRE CO TLD

C341 C347 WONINTER SYSTEM INC

L112 WONWOOGLOBAL

C217 WOO DOH CO LTD

L132 WOOD WAREHOUSE

B376 WOOJUNG BAKEWARE, INC

B257 WOOSHIN FA&T

D539 WORLD TOP COOP(CAFE MIGOK)

B124 WWW OLAVEKORE COM

D132 WYNYARD

C761 XYZ

B138 YEOWN

Cherry’ s Choice Made in Korea Green Booth

Booth NO Company

E009 YOLK

E107 YOUNG&DAUGHTERS

B379 YOUNWOO GREENTEA & TEA

B149 YUBI

E512 YULGOK

E509 YUNSI COFFEE ROASTERS

C419 Z2A

B301 ZENNIHON LIQUOR CO.,LTD

A201 ZUMEX

Cafe Show Seoul Online Exhibition

Meet 3,533 brands, 672 exhibitors from 35 countries at the 21st Seoul Int'l Cafe Show online exhibition!

Coffee Alley

Be inspired by the trendiest and unique roastery cafes from around the world! Coffee Alley is a program at Cafe Show Seoul dedicated to spreading the culture of specialty coffee and roastery inspiration from city to city.

Period Location Scale

2022 COFFEE ALLEY LINEUP

Nov. 23(Wed) - 26(Sat)

Hall E on the 3rd floor 92 Roastery Cafes

WERK ROASTERS GIMISA UPSIDE COFFEE GWEHDO COFFEE ROASTERS

LAZY MOMENT COFFEE STAND BEBRAVE COFFEE ROASTERS GRADATION COFFEE YOUNG & DAUGHTERS

TREASURES FIKA WORKSHOP ILDIO COFFEE ROASTERS THANK YOU ROASTERS

DEEP BLUE LAKE COFFEE & ROASTERS BREWNOSAURUS CRESENDO COFFEE ROASTERS MALIC COFFEE

COFFEEMARKETUS

GLEAM ROASTERS CLARIMENTO COFFEE LABORATORY HYTTE ROASTERY

LINK IN COFFEE AND ROASTING THE SAMCHON KIMWOOKJIN COFFEE ROASTERS PUBLIC COFFEE ROASTERS

ABRAHAM COFFEE KATZEN SPRUNG AMA ROASTERS IGNITO COFFEE COMPANY

LINCHPIN H COFFEE ROASTERS OMELAS COFFEE LACAPH

COFFEE EXPLORER

BLACKROAD COFFEE IMI COFFEE PROTOKOLL

28 E013 E104 E108 E112 E116 E120 E124 E128 E132 E101 E105 E109 E113 E117 E121 E125 E129 E133 E102 E106 E110

E122 E126 E130 E134 E103 E107 E111 E115 E119 E123 E127 E131 E135

E114 E118

1 - 2

29 E201 E205 E209 E213 E303 E307 E311 E401 E405 E409 E413 E503 E507 E511 E202 E206 E210 E214 E304 E308 E312 E402 E406 E410 E414 E504 E508 E512 E203 E207 E211 E301 E305 E309 E313 E403 E407 E411 E501 E505 E509 E513 E204 E208 E212 E302 E306 E310 E314 E404 E408 E412 E502 E506 E510 E514 IDEE C O FFE E

COFFEE ROASTERS KAFFEE FLAM GOOD TASTE COFFEE SONGDO COFFEE

COFFEE FLAME COFFEE ROASTERS COFFEE PLEASE ROASTERS HEBE COFFEE

MEANINGFUL

PIONEER

GINOSKO COFFEE ROZARK COFFEE

HOWS MILESTONE COFFEE ROASTERS INTHEMASS BALROG COFFEE INC MAGMA COFFEE COLOURED BEAN SIMON COFFEE LINKAGE COFFEE CHATSWOOD COFFEE DANIL SEOUL IDEE COFFEE UFO COFFEE HOCUS POCUS ROASTERS WETCOFFEE ROASTERS DEFAULT VALUE TRUNK INC REFLECT COFFEE CHROMITE COFFEE LIEF COFFEE ROASTERS PICK AND MIX OGU NIDO ROASTERY

CHASE COFFEE DYI WORK SHOP PONT INSIGHT

MANUFACT

COSPIR DETECH KONNAI NEW WAVE COFFEE

HIT COFFEE ROASTERS LAVATREE NEWS COFFEE

CROP

YUNSI

ROASTERS MAVIS COFFEE

YULGOK KOFFEE SNIFFER STEREOSCOPE COFFEE

OVRNGHT COFFEE ROASTERS MAY FOREST COFFEE

LABESSO ROASTERY

GANGYEULCOFFEE

COFFEE

COFFEE ROASTERS

ROASTERS

ESCUDO COFFEE

TO CUP

COFFEE

LOHNT COFFEE

COMPANY

2022 COFFEE ALLEY PHOTO

On·Offline Hybrid Cafe Show Program

Cafe Show Seoul Virtual Tour

Period Nov. 23(Wed) - 26(Sat)

Location Cafe Show Seoul Official YouTube Channel & Hall A-E

YouTubers Participated

Umin No (CEO, Noumin Cofe) Anthony Douglas (World Barista Champion 2022) Seungbaek Kim (Korea Brewers Cup Champion 2022) Minseo Kang (CEO, Insight Coffee) Eunjung Kim (Tea consultant, Camelia Kim Tea Consulting)

31 2 - 1

Five renowned YouTubers with coffee and F&B related contents walked through various halls of Cafe Show Seoul for virtual tours

Coffee Machine Tour with CEO of Noumin Cofe Specialty Coffee Tour at Cafe Show Seoul with Korea Brewers Cup Champion 2022! One day tea master with Tea master @Cafe Show Seoul World Coffee Tour at Cafe Show Seoul with World Barista Champion 2022! All about cafe open guide A-Z by CEO of Insight Coffee Scan the QR code to view "Cafe Show Seoul Virtual Tour"

Kakaomakers Online Fair

For the first time among Korean exhibitions, Cafe Show Seoul collaborated with Kakaomakers to hold an online fair! We provided a successful platform for small business and start-ups to promote their products and brands in online commerce.

Period Nov. 23(Wed) - Nov. 30(Wed)

Location 'Cafe Show' Tab on Kakaomakers

Organzied by Cafe Show Seoul, Kakaomakers

Participated 42 New exhibitors at Cafe Show Seoul / Total 20,000 Visitors / Total 6,000 Purchases

2 - 2

3 Products Showcase

Cherry's Choice

Inspired by coffee cherry, Cherry's Choice is a special selection of Cafe Show Seoul's most innovative and popular products of 2022-2023. At Cherry's Choice Showcase, the steady sellers of 2022 and the most anticipated products of 2023 could be discovered.

Bevercity Sweet Potato Base

A221, A473

The rich taste of real sweet potatoes Bevercity Real Roasted & Purple Sweet Potato Base

SMEG Hand Mixer

A301, A309

The unmistakable design of 50s Style appliances and technology come together in the newcomer to Smeg: the HMF01 hand mixer. The control panel is embellished with a backlit LED display with indication of speed and time of use.

SAMI CORPORATION., LTD.

+82-2-588-4755

Two function keys allow you to select up to nine speed levels for mixing, whipping and activating the Turbo function.

SMEGKOREA

+82-2-413-9568

BOKUMJARI Easy Latte

A335, A449

Easy Latte is a liquid latte base that improves the inconvenience of using powder when making drinks.

Easy latte that melts well in cold milk without using hot water, blender, or whisk! I add some leeway to your cafe.

7 types of Easy Latte: Topimocha, Milk Tea, Vanilla, Coconut, Cream Cheese, Corn Butter

DAESANG F&B

+82-2-3290-8732

34 * Booth Number Order

NEW

3 - 1

OTREE FOODS Chunk Jam

A349

Developed by Otree Foods, the Chunk Jam is a fruit jam ingredient developed for professional patissiers and baristas. With a fruit content of over 40% the Chunk Jam is carefully processed to maintain visible fruit 'chunks' that retain the natural flavor of the fruit. This product can be used for both bakery and beverage applications.

OTREE FOODS

+82-2-412-5268

Thermoplan Black&White Neo

A425

The new Black & White 4 Neo from the Swiss fully automatic machine brand Thermoplan is the innovative design that won <The Red Dot Design Award in 2022>. Perfectly implemented Thermoplan's patented excellent milk foam technology, perfect scalability for any space and purpose of use, And it is a Swiss fully automatic coffee machine that enables high-quality coffee service of barista level.

OHJIN CORPORATION

+82-2-2057-6721

RECETTE Beverage Base& Bakery

A526, A641

RECETTE, which means "recipe" in French, is a differentiated "cafe total solution" that suggests a "recipe solution" that can provide various drinks to customers through convenient OP.

RECETTE BY SHINSEGAE FOOD

+82-2-3397-6232

KUVINGS Commercial Auto Vacuum Blender CB1000KC

A621

This is optimized for use in commercial environments such as cafes, juice bars. With one touch of button, you can implement the entire process of making beverages, for vacuum and high-speed blending with automatic opening and closing of the sound proof cover.

KUVINGS

+82-53-665-5255

Sweetpage Almond Ex& Walnut Ex

A661

A new lineup of SweetPage, EX. EX is a multi-use sauce that can be used from Beverage to a variety of dessert menus, and you can make various and unique recipes. It is a product that compresses the best taste of raw materials and contains the points of the public's favorite flavor. Followed by new released 5 different types such as Chocolate EX and Caramel Ex etc. last year, there are new launch.

CELLPLUS

+82-2-591-9583

Gierre Brio

A712

New 2023 gierre!

All new releases of the Gierre Brio series. Function and durability have been further upgraded, and it is designed to be optimized for perfect baking. It can be used efficiently at home, education center, dessert shop.

KOY TRADING COMPANY

+82-31-796-0648

Allon Blending Tea Set

B133

Allon Blending Tea Set is an inner beauty tea set that considers skin and health. It is a product made by selecting and analyzing only good raw materials and nutrients. It is an all-on blending set that can convey the emotions and emotions of the giver and the receiver with a luxurious design by making good use of the characteristics suitable for the search. Tea for you and me, which is essential!

PNS CO., LTD.

+82-2-3431-9117

Gr+ Protein Granola

B211

Gr+ Protein Granola Signature / Cacaoology / Cinnamon Granology Plus is an all-in-one health & nutrition program that pursues healthy and sustainable ESG management with PLUS+ rich protein and nutrition based on 100% plant-based raw materials to granology, which means GRANO (grains) + OLOGY (academic).

It is a beauty convenience food brand.

INCR.EDIBLE.INC

+82-2-6052-8837

THE HILLCART TALES Blood Orange

B324

The Hillcart Tales is brand created by A Tosh & Sons (India) since 1897.

"The miraculous beverage invigorates one's thoughts, stirs each one imagination and instils in each one a zest for the new." Athutosh Ghosh, Founder 's philiosophy on tea is well presented both on quality of tea and package. Blood Orange is one of best tea and with Ice, you will find "better than juice" is right expression.

THE HILLCART TALES

+82-10-2526-1589

Leverpresso Pro

B334

The Leverpresso Pro is the culmination of 6 years of product research, customer feedback, and industry expertise. Completely redesigned, this machine was optimized for peak performance, improved durability, and never seen before features. HUGH Inc. is proud to present a machine that meets the demands of every home barista and coffee lover.

The Leverpresso Pro is an elegant, but more precise ver.

HUGH

+82-70-8888-4344

Hop Duck Hop Tea

B449

Sparkling Hop Tea blends hops and tea together to create something that can satiate beer cravings. It is a gluten-free beverage with zero calories and zero alcohol that's already being noticed by many for its aromatic and unique flavors.

26°LINE

+82-70-7576-2005

Yorkshire Toast & Jam Tea

B625

We have squished the taste of the world's greatest breakfast combo into an extra strong Yorkshire Tea blend. It's a mighty morning brew with a lip-smacking smattering of toasty, jammy loveliness, ready to send you into the day with a spring in your step, a smile in your soul and absolutely no jam on your chin.

SAMJOO T&B

+82-2-470-9124

Altive Original

B657

Altive Original is a 100% plant-based drink made of Korean brown rice liquid and brown rice protein. It is a high-nutritive product that contains more protein and calcium than milk by drinking just one cup of 200mL to replace milk's nutrition. Now, every moment you need milk, you can completely replace it with a savory, rich-tasting alternative that goes well with everywhere!

CJ CHEILJEDANG

+82-31-8099-1793

Mahlkonig E80S GbW

C333

Speed meets Accuracy!

The E80S GbW combines record grinding speed with Mahlkonig’ s real-time Grind-by -Weight technology and innovative Disc Distance Detection feature. Add automatic portafilter detection and keeping your perfect grind settings has never been easier - even during rush hour in high-volume cafes.

KIJEONG INTERNATIONAL CO., LTD.

+82-2-583-7471

Per fect Moose

C404

Perfect Moose is a smart, automated steamer which makes life easier for the busy professional barista and provides a helping hand to the uninitiated. Perfect Moose automatically identifies the type and amount of milk being used and automatically makes the adjustments necessary to create the perfect froth. Regardless of the temperature, texture or origin of the milk.

PERFECT MOOSE

+32-5249-90-79

Asobu Pastel Collection

C419

Asobu Pastel Collection completes bright and unique design by combining pastel colors and it pleases your eyes just by looking at it. Providing comfortable grip with rubber coating on the outside of the stainless steel tumbler. It is The Drinkware that adds pleasure to your daily life. Launched 4 shapes as follows: Superb Sippy, Mini Sippy, Urban, Orb.

Z2A

+82-31-814-2255

MCNULTY iBrew Plus Black coffee

C461

Fair Trade Black Coffee 'iBrew PLUS'. 'iBrew PLUS' means 'coffee I made', adding fair trade coffee that considers people and the environment first. 'iBrew PLUS' offers fair trade coffee to pursue a better future. Fair trade is a global movement that helps producers invest for a better future by paying fair prices and incentives, and ensures 'safety', 'ethics' and 'sustainability' for consumers.

MCNULTY COFFEE

+82-70-4628-4812

HIGGINS Creole Blend Coffee

C510

Higgins is a British premium specialty coffee brand that has been passed down for three generations with an 80-year tradition. Creole Blend is Higgins' representative coffee bean product that started in 1950. It is characterized by dark chocolate and rich cacao taste and aroma by blending Colombian and Brazilian beans and roasting them dark.

GOURMET F&B KOREA

+82-70-4640-6026

Mythos

C737

New Mythos was developed to define a new idea of precision and control. Now, the time has come to set a new level of grinding perfection. New integrated touchscreen display, simplified logic, enhancing the experience. Even more stable temperature, even easier maintenance, even better precision and control. With an iconic design outside, and more efficient inside the pride of Mythos is expressed

VICTORIA ARDUINO

+82-70-7767-4351

XILK Barista Mild

C920

The PlantEat, a FoodTech company, has been developing many plant-based foods based on a vast database of ingredients of more than 1 million foods around the world. In 2022, We have developed a plant based milk and finally introduced <XILK Barista Mild>, next generation alternative milk optimized for vegan lattes unlike soy milk, almond milk, and oat milk which are made from a single ingredient.

THE PLANTEAT

+82-10-9588-0527

Size-Adjustable Coffee Canister PUZZLE LOCK

C937

2014 <Gold Medal> Germany Intl' Inventor Fair

2016 <Semi Grand Prize> Korea Intl' Invention Fair

· Resizable as amount of coffee beans

· Keeps coffee fresher & delays oxidation by removing the inside air

· Stack & Combinable for convenient storage and carrying

· All the parts are separable for easy cleaning

· Refrigerator, freezer, microwave, dishwasher safe

· FDA, LFGB certified

· Made in Korea

PUZZLELOCK INC.

+82-70-4656-0722

Artisan

Barista

Smart Electric Kettle

D201,

D301

Perfect your pour-over brewing technique with the help of our smart 1.0L electronic kettle. Elevate your experience with the use of our adjustable flow-rate options that will allow you to pour with maximum control and effectiveness. Don't settle for any less, rated at 1700 watts, our 1.0L kettle is the fastest heating kettle on the market. Step up your game with our Artisan Barista range.

M.I COFFEE CORP.

+82-2-6249-6690

HARIO Outdoor

D225

Enjoy the finest authentic coffee at your home or outdoors. A coffeeware series designed for outdoor use. Whether you use it in your home or for camping and other outdoor activities, versatility is an important factor in selecting camping gear. The new V60 "HARIO outdoor" series, lets you enjoy authentic coffee both indoors and outdoors.

HARIOKOREA CO., LTD.

+82-2-739-2115

SUPER MATCHA Roll Cake

D249

'SUPER MATCHA Roll Cake' is a light and tender sponge cake filled with soft matcha cream. Our main ingredients are Organic Matcha(Korea), which is considered as a Superfood, and less sugar.

This desserts can be enjoyed low-calories with a light finish.

SUPER MATCHA

+82-2-6953-3882

Infused Mind

D377

The mind and story of nature make the moments, memories, and daily life that come to mind feel more special. Please convey the heart and love contained in that heart.

DAEHANDAUP

+82-70-4100-5889

Osco

D537

It is a non-alcoholic beverage made to replace aperitifs, wine, and cocktails by using herbs in the ground, with Verjus, a French traditional Perigord grape juice, as the main ingredient. It is a non-alcoholic, low-calorie beverage that is the perfect replacement for wine and cocktails with its luxurious aroma and taste. <Gold medal in non-alcholic Paris Food and Beverage Competition>

SANGSOOHYUN INC.

+82-70-5228-4750

Dilmah

S121

Savour the finest of celyon tea, now in Ready - To - Drink format. Traditionally brewed from handpicked single origin tea leaves.

JUMAX KOREA CO., LTD.

+82-70-4770-0921

* Booth Number Order

PLA Paper Cup & Bamboo

A205

Perfect eco-friendly take-out package, "Our Green A to Z".

Paper cup coated with bamboo pulp & corn PLA (3-layer insultated cups, single cups)

3 types of sugar cane & bamboo paper caps (Pyeong/Jungpyeong/Dome)

Biodegradable Straw (PLA carved/paper)

Biodegradable Corn PLA Cutlery (Spoon/Fork/Knife)

Eco-friendly bamboo napkin (1 layer/2 layer)

COLORCUP

+82-2-1644-2421

Neoforet CUP

A327

The only paper cup in Korea certified as biodegradable and recyclable Neoforet CUP is coated with a sustainable coating layer and can biodegrade within 45 days, making it a greener choice for the environment.

MOORIM +82-2-3485-1661

Strawberry GaDeuk

A343, A461, A531

Sweet Cup's 'Strawberry GaDeuk' base product is an all-in-one product that can make all strawberry menus, and is an all-in-one product that eliminates the hassle of using the existing smoothies and ade products. With 41% strawberry content, seasonal strawberries are quick-frozen to preserve fresh taste and nutrition.

SWEETCUP

+82-2-468-1855

Lid, Napkin

HOT

Colombo

A501, A507

Complete the commercial space with modern and sophisticated look.

- Sophisticated appearance in vertical line and sharp shape of corner brings up modern style to the store.

- The long lasting freshness of the products and high energy efficiency thanks to optimum air management.

- Multi-deck model available with hinged/sliding glass doors

ARNEG KOREA

+82-62-940-0104

The Famous Grouse

A731

The Famous Grouse is Scotland’ s Favourite Whisky for over 40 years. Smooth and perfectly balanced. Scotland’ s favourite blend of the finest malts and exceptional grain whiskies.

DNP SPIRITS

+82-10-5667-2565

Milk Tea Kit

A816

Just 1 minute. You can enjoy the milk tea that you've only tasted at cafes. It's done by pouring milk without the hassle of boiling and filtering. Add tea bags and sugar made with 100% sugar cane, pour milk, and wait for it's done. Preparation for tonight for tomorrow morning. Shall we enjoy Blentea Milk Tea, which reduces the process and enhances the taste?

BLENTEA

+82-70-4453-2055

Organic Cheonji Houji Tea

B109

Hojicha from the gongboocha brand was made by mixing tea leaves carefully collected in a clean organic tea garden several times with CHA:SEE's own technology. It has its own factory in Hampyeong, Jeolla-Do, so OEM production and mass delivery are possible.

CHEON JI WOON TEA COMPANY INC.

+82-61-322-6652

Rude Health Plant-Based Drink

B145

Rude Health means "Strong and Healthy".

Rude Health produces our products with organic, non-artificial and not refined natural ingredients. We're about making the healthy choice as delicious as possible. Rude Health is No.1 skus in the organic plant-based drink market in the UK, especially almond and coconut drinks and achieved one & two star at the Great Taste Awards 2021.

RUDE HEALTH

+82-70-4122-5292

Moon Chip Chocosand

B245

The harmony of rice chips made out of organic rice and sweet chocolate! A special encounter of rice chip and chocolate you have never seen.

- Used heat pressing method instead of frying

- Chocolate from Italian manufacturer of 100 years history

- 100% organic rice

Office snack for that recharging with sweets. <2020 Korea’ s Representative Rice Processed Goods TOP10>

NATURE ODA CO.,LTD.

+82-41-1566-6518

Upcycling Blended TEA 4 types

B343

1) Vermilion Hibiscus is the gold prize winner of 2021 Golden Tea Award. Hibiscus blended with rosehip, pomegranate and pear.

2) Permanent Green is the gold prize winner of 2021 Korea Tea Championship. It offers a sweet and minty savory taste.

3) Ro ciena Rooibos is made of with top 4% of worldwide grade rooibos and deep chocolate flavor.

4) Lemonelo Chamomile offers natural sweet and fresh citrus scent.

FIRSTEA

+82-70-7176-1161

I'm Alive Kombucha

B410

I’ m Alive Kombucha was made by combining the kombucha brewing technology of Buchi company in the U.S. and perfecting it with the Korean unique fermentation science. Core Bio Inc, has studied kombucha over the years and developed the unique 506 hours fermentation method. At 506 hours, the kombucha has the best taste while maintaining its original properties and benefits.

FRESHICO, INC.

+82-31-698-2776

B457

A pioneer of coffee liqueur, Kahlua was created in Mexico in 1936. Kahlua uses 100% Arabica coffee beans grown on the high plateaus of Veracruz, which offer optimum altitude and climatic conditions. Blended with hand-grown Arabica coffee from Veracruze with the highest-quality rum, Kahlua is leading coffee cocktail culture globally as #1 coffee liqueur

PERNOD RICARD KOREA

+82-10-4473-7370

PaysanBreton Filled Crepes Akbar Black Tea Base/ Herbal Tea Base

B459

Paysan Breton crepes are produced in Ploudaniel, at the heart of Brittany where they come from. We use our own top quality butter & fresh milk collected in Brittany. Our Crepes are free from preservatives, artificial colorings & flavorings.

- CHOCOLATE : A creamy dark chocolate coating

- STRAWBERRY : A very fruity snack (strawberry jam with 40% real strawberries)

- SALTED BUTTER CARAMEL

PAYSAN BRETON

+82-2-499-4701

B501

11 kinds of tea base products have been developed in Korea which can be used conveniently for making luxurious cafe drinks by simply adding milk/water. The best selling product is Earl Grey tea base. Recently 2 kinds of caffeine-free herbal tea bases, Tart Cherry Chamomile base and Shine Muscat Peppermint base, were developed. We introduce 3 kinds of tea bases including the best and the newest.

TEA KOREA CO., LTD.

+82-32-672-3742

NOKCHAWON Table Honey

B504, B601

NOKCHAWON Table Honey has easily pressed with a special designed pump and could eat according to a set amounts. The most merits of this product is whenever you press the pump you could get the fixed amounts of honey without sticky honey attach on your hand. It is a technological pump product which has eight tech and design patents.

NOKCHAWON CO.,LTD

+82-2-597-3949

Kahlua

Greening Reusable Cup

B517

It is a multi-use cup made of PP(polypropylene) that is safe for environmental hormones. There are four sizes available, consisting of two types of lids: a domed lid that can use a straw and a drinking lid that can be drunk as it is.

NINEWARE

+82-70-8706-6144

Saint-Honore Vanilla

B549

[ Cafe · Franchise dessert supply brand ]

The traditional French dessert 'Saint-Honore' meaning 'Queen's Dessert' is a unique dessert with sweet and bright visuals decorated with white chocolate ganache and blossom, piled with vanilla bean cream on a chewy white blondie.

RANG DESSERTIE

+82-70-4472-0441

Singha Lemon Soda

B557

- Refreshing 0 calories with lemon concentrate

- A zero-calorie carbonated beverage that excludes all colors and sugar

- A zero-calorie product that preserves the tangy taste and sweetness of carbonic acid

- Fresh packaging designed with lemon flavor intact

NATURAS CO.,LTD

+82-2-548-8705

Ode Brew Grinder - White

C310

The white version of the Fellow Ode Brew Grinder is equipped with a 64mm flat bar and PID motor for uniform and constant grinding, making it the best small grinder for brewing, including a 31 grind settings and Quiet grinding and automatic stop.

TABELLA

+82-2-476-1178

Lounge'x Cold Brew Can

C761

This is RTD Cold Brew for you who don't want to waste every minute and second. Its compact size makes it easy to drink anytime, anywhere in your bag. You can drink it right away without water in your busy daily life, so you can enjoy it without any hassle.

XYZ

+82-10-9810-4906

No.113 Black Yuzu

D149

<2018 Superior Taste Award 2 star 'No.113 Black Yuzu'>

It is a fresh blend of tea harmonized well with a sweet-and-sour citron in Goheung, Korea and rose flower tea and Rooibos tea.

KEW & LEAVES

+82-10-2633-4263

Huskeecup

D152

HuskeeCup is an Australian 'eco-friendly cup' made of coffee green peels Husk thrown away during the coffee process. The whole process, from production to consumption of coffee, began with a concern about how to reduce waste. It is used as a tableware and goods for famous Korean roastery cafes, large companies, and luxury hotels.

HUSKEE

+82-2-477-2949

Mavam Espresso Mach 2

D209, D311

The Mach 2 introduces the game-changing Piano Key Group Activation, includes the new barista favorite Slap Activation Steam and keeps our popular ⅛-turn portafilter engagement, eliminating the repetitive and fatiguing twists and turns of historical outdated machines.

M.I.C HOLDINGS CO., LTD.

+82-2-6249-6690

C@W CAPSULE COFFEE

D227

Espresso menu that can be easily enjoyed with one touch, C@W capsule coffee is constantly loved. We also introduce [Holiday Capsule coffee], a winter season blend, in line with launching of the Seoul Cafe Show. Enjoy the rich flavor of four-color espresso with our capsule.

COFFEE@WORKS

+82-2-2276-6308

OATLY

D241

Oatly barista edition, one of the representative items of Oatly, is loved by baristas around the world. It is made from liquid oats, which means it isn’ t overly sweet or excessively heavy. What it is is fully foamable, putting you in total control over the density and performance of your foam so you can showcase your latte art skills.

OATLY

+82-2-3271-9667

SAMSUNG Kiosk

L116

SAMSUNG KIOSK is an unmanned payment kiosk launched by Samsung Electronics in February 2021. Unos Co., Ltd. is the only premium kiosk brand in Korea that can be produced and developed by its headquarters from hardware to software. In recognition of this expertise, he was selected as Samsung Electronics' official global partner in July this year.

UNOSPAY

+82-31-427-2525

Q-Canseamer

L134

It is a representative can sealing machine product in Korea that can be used from 250ml to 1000ml can size with one touch. A state-of-the-art can sealing machine that can be used without changing molds, from full-open lids that can contain food to lids for beverage packaging.

Q-CANSEAMER

+82-2-1899-1080

Gentle Black

L306

Gentle Black is a coffee with a heavy bodied coffee with savory tones and a lingering taste of bitter sweetness from nutty dark chocolate.

Configuration

- Guatemala 50%

- Costa Rica 25%

- Indonesia 25% Note.

Dark chocolate, Cacao, Vanilla syrup

COFFEETEK ROASTERS

+82-51-921-1130

Rully Coffee Clever Coffee Drip Package

S304

A home cafe with a fragrant aroma of coffee that spreads throughout the house, Clever coffee drip set where you can enjoy the fun of getting off and drinking in your own space. Anyone can make a uniform taste of coffee by pouring hot water without expensive equipment/special techniques.

RULLYCOFFEE

+82-10-8903-9795

S311

The dream-beautiful coffee "Reve" is a sensuous capsule coffee brand that has completed a variety of selection with premium beans. Introducing the nation's first coffee bean specialty store, we convey the philosophy and tenacity of coffee by Jadeng, who has led Korea's coffee culture. With a cup of coffee, we invite you to travel and rest from reality to the unknown.

JARDIN

+82-2-6226-3828

Reve

Creative

Cafe Show Excellence Awards

Cafe Show Excellence Awards selects the top products among Cherry's Choice products. The Award was designed to show the excellency of winning brands in various sectors. Discover the winners of the 2022 Cafe Show Excellence Awards below!

Outstanding Innovation

Period Nov. 23(Wed) 16:00-18:00

Location Stage in Hall D on the 3rd Floor

Superior Sustainability

45 2022

Design TABELLA Ode Brew Grinder - White HARIOKOREA CO.,LTD HARIO Outdoor SANGSOOHYUN INC. Osco HUGH Leverpresso Pro PERFEC T MOOSE Perfect Moose UNOSPAY SAMSUNG Kiosk CJ CHEILJEDANG Altive Original FIRSTEA Upcycling Blended TEA 4 types

3 - 2

Z2A Asobu Pastel Collection

Made in Korea PNS CO., LTD. Allon Blending Tea Set DAESANG F&B BOKUMJARI Easy Latte MCNULTY COFFEE MCNULTY iBrew Plus Black coffee Savory Leader M.I.C HOLDINGS CO., LTD. Mavam Espresso Mach 2 PERNOD RICARD KOREA Kahlua JARDIN Reve

Trend Unpacked Show 2023

Through Trend Unpacked Show, innovative products that will lead the cafe industry in 2023 were introduced!

Period Nov. 24(Thu) 14:00-15:00

Location Stage in Hall D on the 3rd Floor & Online

LINEUP

Exhibitor

ENR COFFEE

CELLPLUS

BLUPINO

Noble Tree Co,. Ltd

Product

Rancilio Specialty Invicta

Sweetpage Ex Walnut & Almond / Sweetpage Tea Powder Lavender & Jasmine

BLUPINO

iRHEA

3 - 3

Cafe Show Mocha Port

6,183

48 4 - 1

Inspired from the 'Port of Mocha,' Cafe Show Seoul's Mocha Port is an exclusive business-matching program that allows you to connect with the ultimate buyer with matching interest and needs. Explore Your Ocean of New Possibilities in the Global Coffee and F&B Industry!

Buyers From 59 Countries Total 4,333 Meetings have been achieved BUSINESS MATCHMAKING PLATFORM BY Inspi ed by the Port of Mocha New Ideas, Networks, and Business Opportunities Begin Here Explore Request Connect 4

Browse for what buyers are interested in and exhibitors have to offer. Request meetings to buyers and exhibitors that is in your best interest, prior to visiting the show. Connect in person/online with buyers and exhibitors for favorable business opportunities Company & Product information View Exhibitors'/Buyers' Information Product Interests & Specifics Search engine based on product interests and specifics that also provides customized meeting recommendations Meeting Request Information In-Person /Online Meeting

Business Matching Program

Amazon Export Seminar

Amazon's Export Seminar is to convey strategies and know-how for Korea's excellent coffee and tea brands to advance overseas expansion. Through Amazon, the exhibitors' promoted their brands around the world, including the US, Europe, Japan and Australia and expanded the marketplace.

Period Nov. 24(Thu) 10:00-12:00

Location Conference Room 308A

Organizer

Theme K-CAFE Export Seminar

Contents

▶Introducing Amazon and cross-border e-commerce in the United States

▶Analysis of Korean Food Trends and Core Strategies(COFFEE & TEA)

▶Ready for Amazon Sales, Success Stories and Tips

▶Amazon Marketplace(Japan, Europe) Expansion Guide

▶Precautions for Exporting Food-Related Products

4 - 2

Export Business Meeting with KOTRA

Export Business Meeting is a global buyer consultation to support overseas marketing. In order to expand new markets and improve distribution capabilities, Cafe Show selected promising overseas buyers and promoted 1:1 meetings between exhibitors and buyers during the exhibition period with KOTRA.

Period Nov. 24(Thu) - 25(Fri) 10:00-18:00

Location Conference Room 300

Organizer

Contents

1) 1:1 Export Business Meeting with buyers visiting Korea

2) 1:1 Video Export Business Meeting with online buyers(Zoom)

Export Consultant Amount: USD 10,943,244

Contract Promotion Amount: USD 2,323,440

Total 18 Buyers(Visited Korea: 11, Participated by Zoom: 7)

Buyers participated in Korea(Offline)

Mongolia Italy Thailand United States India France Belarus China Australia Countries Participated

Buyer Location Company Name Total Numbers of Meetings Milan, Italy CARPIGIANI 20 Milan, Italy YOLE 20 Paris, France KICK CAFE 19 Melbourne, Australia K-MY GLOBAL TRADING PT Y LTD 16 Bangkok, Thailand PRAKAI CAFE AND CUISINE 20 Bangkok, Thailand BREAKING BOUNDARIES CO LTD 20 Bangkok, Thailand TEA CORPORATION CO LTD 21 Mumbai, India CRAVIUM GOURMET PRIVATE LIMITED 23 Ulan Bator, Mongolia JACK INTERNATIONAL LLC 18 Ulan Bator, Mongolia DIGITAL CONCEPT LLC 18 Minsk, Belarus NEREIDA 17 Total Export Consultation Amount $ 10,310,244 Contract Promotion Amount 010 440 4 - 3

Buyers participated online

Buyer Location Company Name Total Numbers of Meetings Dallas, United States CAFEIN 3 Ulan Bator, Mongolia GLABOL BRIDGE 2 Qingdao, China WEIHAI TAISHAN 1 Qingdao, China SHANDONG LIANQIAO 3 Chongqing, China TUSON IMPORT AND EXPORT 2 Changchun, China CHANGCHUN HUIMEI YOUPIN 2 Changchun, China YANBIAN SHITU INTERNATIONAL 1 Total Export Consultation Amount 000 Contract Promotion Amount ,000

5 Green Campaign "Thank you, Coffee"

Cafe Show Seoul's eco-friendly project, "Thank You, Coffee," is a green campaign launched for a sustainable future. As a leader in the global exhibition industry, Cafe Show Seoul provided a new paradigm within the industry by operating an environmentally friendly exhibition and introduced various eco brands through the "Thank you, Coffee" campaign. Be part of making our world a greener place. Join our team at Cafe Show Seoul in being a part of "Thank you, Coffee" campaign. Your thoughtful action leads to a better cup of coffee.

Period Sponsor Green Partner

Nov. 23(Wed) - 26(Sat)

Neoforet

SSOG SSAG, YOLK

For the Sustainable Future!

Booth Exhibitors

Cafe Show Seoul has recruited exhibitors that have pledged to partake in the green campaign and selected their booths as“Green Booth”to provide a wide range of support. Green Booth Exhibitors handed out their samples in biodegradable sample cups among other eco-friendly promotion materials! Be part of creating a cleaner earth by participating in Cafe Show's green project!

Location 30 Green Booth Exhibitors, 226 Enjoy Cafes, 20 Seoul Coffee Spots Sponsor Neoforet

2022 GREEN BOOTH EXHIBITORS

CHEFROM CK COPORATIONS CO., Ltd COFFEE ME UP

COFFEE N ART

CORESHTECH CO.,LTD

DAEHANDAUP

DARJEELIAN

ETHICO

GLEAM ROASTERS

HILLCART TALES

HIVE KOREA, INC

HRS CO.,LTD

JADE F&B CO., LTD

JAMONG NAMU

KUVINGS

MAGPIE AND TIGER

MANDEHLING COFFEE KOREA

MOHO COFFEE ROASTERS

MOULONG

MYOYAK

NATURE ODA

NEWS COFFEE

PNS CO.,LTD

SEOUL FACTORY

SINBAD Co.ltd

SMEG KOREA

SMITHTEA KOREA

SOA ORGANIC TEAS

The Chamber of Commerce Guatemala-Korea

THE PLANTEAT

“Thank You, Coffee” Green

5 - 1

53 Tips for eco-friendly daily life For tomorrow's coffee, continue eco-friendly practices in your daily life! Vehicle Accommodation F&B Energy Choose an eco-friendly certified accommodation and use eco-friendly amenities Buy as much as you want, pack leftovers, use multi-use containers and reduce wastes At Cafe Show Seoul 2022, there were tumbler sterilization cleaners to reduce on-site wastes. Visitors at the show tasted as much as they want with a tumbler and cleaned it through sterilizers!

Entrance of HAll A-D Green Partner SSOG SSAG

Tumbler!

Reusable

5 - 2

Location

It's fun to use

Tumbler and

Cup usage campaign

Use public transportation or electric vehicles and walk for a short distance Lower heating temperature in winter and wear multiple layers for the global environment

[Photos of 'Enjoy Cafes' and 'Seoul Coffee Spots' who joined the eco-friendly campaign]

Carbon neutral Coffee? "Thank you, Coffee" Zone

Did you know that coffee produces a huge amount of carbon while it reaches us? A company which loves coffee and earth presents ideas for carbon-neutral coffee. Visitors could visit Thank you Coffee Zone and get good insights!

Location Thank you Coffee Zone at Hall E Lobby on the 3rd Floor Green Partner YOLK

Eco-Friendly Solar Flashlight Photo Zone

It's an eco-friendly photo zone installed with the eco-friendly flashlight 'Solar Milk' which was selected as 'Invention of the Year' by TIME magazine in 2019. This flashlight is solar-powered, helping to reduce CO2 emissions. Visitors took part in the eco-friendly campaign by verifying their photos in the eco-friendly photo zone.

Location Hall A-B Swing Space on the first floor Green partner YOLK

5 - 3 5 - 4

The 11th World Coffee Leaders Forum CONFERENCE

Global Coffee Knowledge Sharing Platform, World Coffee Leaders Forum is the world's first global coffee conference to be officially supported by the International Coffee Organization(ICO). The annual four-day event focuses on the most crucial topics in the global coffee industry of the year. Currently, our specialty coffee industry is rapidly changing, we are now facing a new era and have entered the 5th wave in the industry. Celebrated its 11th anniversary, under the theme of "Coffee & Relationships", WCLF is especially focusing on the relationships between coffee and others and looks to offer practical solutions for the global industry.

Title Period

Venue

Theme Organizer

Official Supporters Scale

Official Language Program

Online Channels

The 11th World Coffee Leaders Forum

Nov. 23(Wed) - 26(Sat)

Coex, Seoul, Korea & Online

Coffee & Relationships

World Coffee Leaders Forum Organizing Committee

4,342 Participants from 75 Countries

English, Korean(ENG & KOR simultaneous interpretation available)

Global Session, Professional Session, Origin Adventure Session, SCA CSP-Green Coffee Foundation, SCA CSusP(Coffee Sustainability Foundation Program), ESTA Program, Champion Session www.wclforum.org

wclf.coffee

wclf_coffeeforum

worldcoffeeleadersforum

55 Program Schedule Time 11 23 Wed 11 24 Thu 11.25 Fri 11 26 Sat 9:00 Registration 10:00 SCA Program Global Session Professional Session SCA Program Professional Session Origin Adventure Session ESTA Program Professional Session Origin Adventure Session 11:00 12:00 Lunch 13:00 Professional Session SCA Program Global Session Professional Session SCA Program Professional Session Origin Adventure Session ESTA Program Champion Session Origin Adventure Session 14:00 15:00 16:00 17:00

Program and Speaker

Global Session

In Global Session, prominent leaders from various fields shared their perspectives on the future of the global coffee industry and provide new and innovative ideas to whom need solutions for coffee shops and brand operation.

Period Venue Theme Partner Official Language

Nov. 24(Thu), 10:00-18:00

Conference Room 401, Coex, Seoul & Online

Coffee & Relationships

Specialty Coffee Association(SCA)

English, Korean (KOR & ENG simultaneous interpretation available)

Time Topic Speaker

10:10 ~ 11:00

[Special Session] Coffee Value Assessment and Cupping : A Glimpse of the Future of Specialty Coffee

Par t I – Coffee & Space

Yannis Apostolopoulos CEO, SCA

11:00~12:00

12:00~13:00

New Brand Strategy due to New Lifestyle and Space Curation

Changhyun Shon CEO, OTD Corporation

13:10~14:00

Lunch

Par t II – Coffee & New World

What should we do for the coffee industry in 2050? – TYPICA

Masashi Goto CEO, TYPICA

14:10~15:00

How‘NOMAD’Responded and Overcame Covid-19 & A New-Wave Specialty Coffee Roasteries

15:10~16:00

16:00~16:20

The Stage of the Baristas, its present and future

Fran Gonzalez Head of Coffee, NOMAD COFFEE

Par t III – Coffee & Human

Miki Takamasa Head Barista, KOFFEE MAMEYA

Youngjun Cho CEO, Prism Coffee Works

Coffee Break

Par t IV – Coffee & Planet

16:20~17:00

The Future of Coffee must be Sustainable for the Planet and Fair for the Farmer

17:10~18:00

Using Your Coffee Business as a Force for Good – Understanding the Benefit(B) Corporation Movement

Monika Firl Global Coffee Manager, Fairtrade International

Paulo Ferreira Coffee Commercial Manager, CLAC

David Griswold

Founder and CEO, Sustainable Harvest Coffee

In Professional Session, global coffee experts shared their expertise, techniques and knowledge through various demonstrations and presentations.

Nov. 23(Wed) - 26(Sat)

Conference Room 307, Coex, Seoul Korean

Progressive Roasting

Harucobeans CEO Jihye Ahn

Creating Your Own Brewing Recipes Roasting Profile Design Werk’ s Marketing and Branding Strategy

YM Coffee Project CEO Yongmin Cho

Cafe MuseeO Roaster Donghwan Hwang

Werk Roasters CEO Seokbong Kim, Hyeondong Park, Chanhui Song, Sangyong Lee

Brewing Foundation Seminar Trends in Coffee Varieties and Progressing

HEBE Coffee CEO Jiyoung Lim Professor Hoseok Song

Espresso Extraction Espresso Sensory

Bangitum CEO Sanghwa Park

Gimisa CEO Inyoung Song

Understanding of the ‘Taste’of Coffee

Ryanscoffee CEO Youngjun Nho

Preview for CoE Thailand Coffee

Coffee Me Up CEO Dongwan Kim

Professional Session

Period Venue Official Language Time 11.23 Wed 11.24 Thu 11.25 Fri 11.26 Sat 10:00~12:00

11:00~13:00

13:00~14:00 Lunch 14:00~16:00

15:00~17:00

Origin Adventure Session

High-quality specialty coffee cupping sessions were run by coffee origin countries. Attendees were able to experience the origins of coffee through these sessions.

Nov. 25(Fri) - 26(Sat)

Conference Room 308A, Coex, Seoul English, Korean India, Ecuador, Honduras, Colombia, Guatemala, Myanmar

ProColombia

13:30 ~ 15:00 Embassy of India

IHCAFE(Cafe de Honduras)

ProEcuador(Embassy of Ecuador)

Anacafe(Embassy of Guatemala) Myanmar(ITC)

SCA CSP Green Coffee Foundation & CSusP (Coffee Sustainability Program)

SCA offers certificates through its Coffee Skills Program, Coffee Sustainability Program, and Coffee Technicians Program. These programs are designed to build on decades of industry knowledge, research and practical experience to prepare learners for a successful career in the coffee industry. SCA staff work with subject matter experts to develop and supplement program materials and exams.

Nov. 23(Wed) - 24(Thu)

Conference Room 317, Coex, Seoul

Period Venue Official Language Participating Countries Time

25 Fri 11 26 Sat 10:00 ~ 11:30

16:00 ~ 17:30

Official Language Time 11 23 Wed 11 24 Thu 10:00 –14:00 CSP - CSP13:30 –18:00 CSusP Foundation CSusP Foundation

Korean Period Venue

ESTA Introduction to TEA

Asia’ s First International Tea Certification Program of ESTA at WCLF 2022. ESTA program is that allows you to get a professional tea certificate in one day if you take a training course that combines theory and practice and pass a test on the spot. ESTA Introduction to TEA is an introductory program that anyone who is interested in and loves tea could participate.

Period Venue Speaker Contents

Nov. 25(Fri) 10:00 - 17:00

Conference Room 308BC, Coex, Seoul

Annemarie Tiemes

Introducing ESTA Introduction to TEA Certification test Receiving Certification

Champion Session

A Chance to meet the world's best barista in the world! Anthony Douglas, the winner of World Barista Championship 2022 shared his experience with WBC and barista competition and also demonstrated the signature drink that he showed at WBC.

Period Venue Speaker Contents

Nov. 26(Sat) 14:00 - 17:00

Conference Room 307BC, Coex, Seoul

Anthony Douglas

Sharing WBC and Barista Championship Experience

2022 WBC Signature Drink Demonstration and Tasting Cupping of coffee beans for competition

I Contact I World Coffee Leaders Forum T 02-6000- 6698 E info@wclforum org W www wclforum org

60 World Coffee Leaders Forum 2022 Photos

The 7th Seoul Coffee Festival

# "Your coffee experience is rounded up at Seoul Coffee Festival"

The 7th Seoul Coffee Festival was held under the theme of "Your Coffee Experience is Rounded up." Introducing Seoul coffee culture, which introduces a different coffee culture with a new challenge. Round up your coffee experience at Seoul Coffee Festival!

Period Venue

Nov. 23(Wed) - 26(Sat)

Seoul Coffee Festival Area in Coex

COFFEE # Your coffee taste is rounded up!

Seoul Coffee Spot, Coffee Training Station

Seoul Coffee Spot

There will be no coffee as delicious as coffee with your own story! In 2022, Seoul Coffee Spot presents 20 cafes that offer an unique experience with coffee. People visited Seoul Coffee Spot and made their own coffee story!

Period Nov. 23(Wed) - 26(Sat)

Location Seoul Coffee Spot Cafes

FESTIVAL

1 ARTICLE SEOCHON 2 GWEHDO COFFEE ROASTSERS 3 NAEJA AND CO 4 NULDAM 5 SWAY COFFEE STATION 6 PROTOKOLL 7 MUIRCOFFEE 8 OVERTE 9 MAXIM PLANT 10 ONGOZISIN 11 TOWNERS ESPRESSO BAR 12 NONTANTO 13 GUTE LEUTE 14 SIK MUL SUNG 15 GAMDO 16 MOVE MOV 17 FOREPLAN 18 SANGWANG ESPRESSO 19 BONANZA COFFEE 20 STONE+WATER Participated Cafes SPECIAL PROGRAM SPECIAL PROMOTION

SEOUL COFFEE SPOT SPECIAL PROGRAM

With special programs at Seoul Coffee Spot, enjoying the deeper layers of coffee experiences!

GUTE LEUTE

SANGWANG ESPRESSO

STONE+WATER

TOWENERS ESPRESSO BAR

3 Signature Espressos & 2 Mini Courses

Signature Espressos that satisfy not only the taste of aroma, but also the sight and touch. You could have a special experience.

"One and Only drink for me" Sangwang Con Panna Self Variation

Making one and only Con Panna by using Korean traditional materials!

Signature Coffee Omakase

You could taste all of STONE+WATER with the special Omakase which is not on the menu.

One day course of Espresso Bar

Being a barista by dealing with an espresso machine and making variation drinks.

COFFEE PROGRAM

COFFEE PROGRAM NOTICE

Coffee Training Station

If you would like to analyze your own coffee preference, visit Coffee Training Station! You could round up both your coffee knowledge and coffee experience with specialty coffee.

Period Nov. 23(Wed) - 26(Sat)

Venue Hall E Lobby on the 3rd Floor

Theme Entering Specialty Coffee

Training by Korean Coffee Education Center

INSPIRATION#

Rounding up the deep inspiration of coffee

Coffee Talk, Coffee Library, Coffee Art Gallery, Coffee Orchestra

Coex Starfield Library

Especially in 2022, 'Coffee Talk' and 'Coffee Library' were held at Coex Starfield Library to connect with the publics who were interested in coffee culture.

COFFEE TALK

'Coffee Talk' is a program that shares coffee stories around the world with global coffee experts.

Period Nov. 24(Thu) - 25(Fri), 2 days

Location Coffee Talk Stage in Starfield Library

Theme Talk through Coffee. Our inspiration is rounded up

Essence of Coffee ESPRESSO An unusual Variation of Coffee LONG BLACK A Sip Softening Our Mind LATTE

COFFEE

Coffee itself

A story that only coffee can tell

Nov. 24(Thu)

BRANDING

The brand's story of establishing its identity without hesitation in trying new things

15:00 ~

15:50

16:00

16:30

16:40 ~

17:10

Nov. 25(Fri)

15:00

15:30

SOCIAL IMPACT

Good Story for a Better World

[COFFEE] Sustainability and Direct Trade in Coffee Industry

Speaker Masashi Goto FOUNDER (TYPICA) Pilhoon Seo CEO (COFFEE LIBRE) Yasuo Ishii FOUNDER (LEAVES COFFEE ROASTERS)

[COFFEE] THE BARN BERLIN – OUR JOURNEY

Speaker Ralf Rueller (THE BARN BERLIN)

[COFFEE] From customer to roaster and from green to cup

Speaker Caro Alvarez Head Roaster (NOMAD COFFEE)

[BRANDING] 'It's Unnecessarily Good'

Unnecessarily curious. Unnecessarily obsessed.

Speaker Sang Gyu Woo Representative, Martin Jeong Head Roaster (Bonanza Coffee Korea)

[SOCIAL IMPACT] More than tumblers? Yes, there is!

15:40 ~

16:10

Speaker Sungun Chang CEO (YOLK) 16:10 ~ 16:40

[COFFEE] Australian coffee culture by Caleb Cha

Speaker Caleb Cha CEO (Tigerous Espresso)

Coffee Library

With books, your coffee experience is rounded up. This year's Coffee Library introduced books that will round up our daily lives by a very small margin, just like coffee that creates a different taste with subtle differences.

Period Nov.16(Wed) - 30(Wed), 2022

Location Starfield Library in Starfield Coex mall on B1 floor

Theme Round up your coffee experience with books

Books that leave a short but strong impression

Books that dilute the bitterness and make the original taste richer

Books that leave a new and fresh impression with a different attempt

Books that warm and soften your heart just by taking a sip

Books that leave a sweet finish following the bitter taste

Partners DOHWA APT. MOONWOODANG HOWS BOOKS

ESPRESSO AMERICANO LONGBLACK CAFE LATTE CARAMEL MACCHIATO

COFFEE ART GALLERY

The infinite art world from coffee! 'Coffee Art Gallery' is a gallery where works inspired by coffee are displayed. 7 artists showed various artworks and stories to enjoy coffee visually!

Period Nov. 23(Wed) - 26(Sat), 2022

Venue Coffee Art Gallery at Hall D on the 3rd Floor Artists GEON HYUNG KOO, GEUYANG, KIM SAE MI, WON HAE-IN, JUNG NA-HYE, HEO JENGROCK, HOPEYOU

COFFEE ORCHESTRA

We invited you to Coffee Orchestra Concert, a rich world of inspiration. How about enjoying a cup of classic music with Adagietto Chamber orchestra who gathered to popularize the value of coffee and coffee music?

Period Nov. 23(Wed) 16:00, Nov. 24(Thu) - 26(Sat) 13:30

Location Stage in Hall D Partner Adagietto Chamber Orchestra

ENVIRONMENT # Rounding up eco-awareness for tomorrow's coffee Green Campaign, "Thank you, Coffee"

"Thank you, Coffee"

As a leader in the global exhibition industry, Cafe Show Seoul provides a new paradigm within the industry by operating an environmentally friendly exhibition and introduces various eco brands through "Thank you, Coffee" campaign.

World Latte Art Battle(WLAB)

Great Challenge of Global Barista!

It was an extreme barista tournament where everyone can enjoy with public online voting. Through this whole new concept of on·offline competition, we provided an opportunity for global baristas to challenge and accomplish their dream.

Period Nov. 23(Wed) - 26(Sat)

Venue Stage at Hall D on the 3rd floor & YouTube Channel

Host COFFEE TV

Organizer World Coffee Battle Organizing Committee

Survivor List

Korea Jay, Park Hye Been, Sim Gi Wan, Lee Minji, Rora, Lee JongHyeok, Peter Lee, Cho Dong-woon, Choi Wonjae, Hwang Yu Kyung

Malaysia Nicky Voon

Hong Kong Fung Yuk Ning, Ashley Cheung

Taiwan Shao sing Lin, XIE YE-CHEN

Thailand Sittipong Yongsiri

Finalist

Winner Korea Choi Wonjae

2nd Taiwan XIE YE-CHEN

3rd Hong Kong Ashley Cheung

4th Korea Jay

EVENT LATTE ART

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Special Event <WLAB Invitational>

Celebrating World Latte Art Battle, there were a special event, <WLAB Invitational>. By inviting global top baristas, people could enjoy the best latte art performance at the on-site!

Invitation List

2019~2020 Switzerland Champion Switzerland

2023 Switzerland Champion Switzerland

The 1st WLAB Champion Korea

The 2nd WLAB Champion Korea

The 4th WLAB Champion Korea

The 6th WLAB Champion Korea

Greg Raymond

Dario Pieber

Park Juseong

Elly

Umpaul

Mir

2016 World Latte Art Championship Champion Australia

2022 Vietnam Champion Vietnam

Finalist

Winner Korea Mir

2nd Switzerland Greg Raymond

Caleb Tiger Cha

Pham Ba Dui

WLAB Sponsors

2022 Korea Coffee League EVENT

The Korea Coffee League(KCL) is a representative coffee competition in Korea aimed at qualitative development of the Korean coffee industry and finding and fostering technical talents.

Venue KCL stage in Hall C on the 3rd floor Host MONTHLY COFFEE

Organizer Korea Coffee League Organizing Committee

Korea Barista Championship(KBC)

Starting in 2003, Korea Barista Championship was the first barista championship competition in Korea to be open fully to the public audience. In 2022, competitors who freely chose coffee beans presented 4 cups of espresso for 15 minutes in Round 1 and 4 cups of creative menu for 20 minute in Round 2.

Period Nov. 24(Thu) - 26(Sat) Winner Yeseul Choi(Coffee Lusso)

Korea TEAM Barista Championship(KTBC)

KCL's only team competition Korea TEAM Barista Championship(KTBC). It is a team competition in which three baristas form a team and compete, demonstrating their individual abilities as well as teamwork. Making all the menus quickly and accurately within the time limit and serving drinks in the order instructed is the way to earn points. 30 menus were presented during the finals for 20 minutes.

Period Nov. 23(Wed) Winner Youngjin Kim(Coffee Monster Coffee Lab), Inseok Yoon(Abysscoffeeroasters)

Master of Cupping(MOC)

As more and more people are becoming interested in the different types of coffee from different producing countries, MOC was created to increase the level of understanding in cupping. The participants at MOC had to sort different types of randomly mixed coffee by their origins within the allotted time.

Period Nov. 23(Wed), 25(Fri) Winner Jaemin Choi

Master of Brewing(MOB)

The competitors had to choose their own green beans among the o fficial beans, roasted them, and used these beans to create their own recipe i n 10minutes. During the competition, the contestants created their original menu.

Period Nov. 24(Thu), 26(Sat) Winner Hyunwoo Cho(The Nest Coffee)

70 Homepage Annual Number of Website Visits 11,245,806 97% Increased from 2019 Marketing Activities 2019 2020 2021 2022 5,700,601 11,245,806

Marketing Activities

Official Social Network

● Instagram 26,000 Followers (32.4% Increased from 2021 who visited the profile)

Introducing Cafe Show News

Introducing Cherry's Choice Products

Introducing Coffee Alley Exhibitors

Curation of Seoul Coffee Spot Cafes

Encouragement of participating Eco-friendly campaign

Marketing Activities

Official Social Network

● Facebook Korean 74,000 / English 11,000 Followers (25.1% Increased from 2021 who visited the page)

Introducing Exhibitors

Introducing Concurrent Event <World Coffee Leaders Forum>

Introducing Concurrent Event <Seoul Coffee Festival>

Introducing the programs

Curation of Enjoy Cafes

Marketing Activites

Official Social Networks

● YouTube 1,370 Subscribers

Official Social Network

Marketing Activities ● Naver Blog Annual Number of Visitors 100,581

Marketing Activities

Official Social Network

● Kakao Talk Channel 16,000 Followers

Marketing Activities

Total 1,201(42 Paper Advertisement/1,159 Online Advertisement)

76 Press

Marketing Activities

Marketing Activities

Newsletter(Local/Global)

Sending 20 newsletters based on 620,000 datas

Cafe Show Seoul and Concurrent Event Information, Trends in coffee industry, Introducing the exhibitors and programs etc

● Local Newsletter(Written in Korean)

Marketing Activities

● Global Newsletter(Written in English)

Collaboration

80 Partnership / Media Advertisement

with major local and international media partners

● Official Media Partners Magazine Advertisement Local Global

Marketing Activities

Participating related events (Boston, USA) Operating Coffee TV Media Channel

Marketing Activities ●

(Milan, Italy)

Coex X SPACE ● Outdoor Advertisement Coex Media Tower Coex Kiosk for paying parking fee

Marketing Activities

226 Cafe Show Seoul Partnerships 'Enjoy Cafes' 20 'Seoul Coffee Spots' Streetlamp Banner Overpass Signboard

Marketing Activities

● Kakaomakers

Cafe Show Seoul x Kakaomakers Online Fair Advertisement

Push notifications for Kakaomakers 3,000,000 followers

● Coex Starfield Library

Cooperating with 'Coffee Library' & 'Coffee Talk'

Kakao biz board banner advertisement Daum portal shopping tab advertisement Kakaomakers main banner advertisement Kakao Shopping banner advertisement

Enjoy Cafe List (Alphabetical order)

3-3coffee A DAY'S COFFEE

acordar

Affair Coffee

Akira Coffee

akiracoffee guwol

AlleyCoffeehouse

aloha kona

Amor-Dio

ANALOG

ARABICA1948

Ari Forest

Ashre

atomos

BAEKJE FOREST

Bakery Theater

BaristaKang Coffee House

BB. COFFEE ROASTERS

Become Roastery

better be butter

Bikei coffee

BlackOso

Bloomingday

Bohemian

Book Cafe SunKil

Bossa Nova Coffee Roasters

bossanova coffeeroasters

brown dew

Bumpyobeans

Cacao Garden

Cafe CAFE 4776

CAFE ALLRI

cafe AVVIO

Cafe Bomulsem

Cafe Cornerstone

cafe didim

cafe dochi

cafe dollhouseworld

CAFE FRUIT

Cafe goshen

Cafe Hidden CAFE HOOAMDONG

cafe' Hz intime

CAFE MEISSA

Cafe Show Seoul's Official Local Partners "ENJOY CAFE"

'Enjoy Cafes' are official local partner shops of Cafe Show Seoul. Check out if there are any Enjoy Cafes in your neighborhood! Also, you will be able to discover what the trends are like in the Korean Cafe Market!

Cafe mousy

Cafe Nream

cafe OZ

cafe RainyDay

cafe RHEA

CAFE SAI

Cafe Siesta 2nd

cafe viv

CAFE YEORI

cafe.dorandoran

CAFE_IN

cafe1-21

cafe1929

CAFE3311

Cafean

cafedeon

cafedress

cafeminibell

CAFEMORE

cafesue

cafetambour

Caffe Aroma

caffe lazzo

ciao,bella

Coffee Blue Owl

COFFEE CLASS

coffee class coffee liquid

COFFEE ESPERANTO

coffee for you

COFFEE GUY

coffee monster

Coffee N SEVEN

COFFEE NOTE

coffee RYU

coffee timber

Coffee&Cooking

Coffee_Choyeon

COFFEE10gram

coffee4nugi

coffeebala

coffeecho

COFFEEZAROO

Collide Coffee Roasters

connectscoffee

Creative Roasters

CREATIVECOFFEE

Cumdomino cafe

cuppid

Daily Cafe

DAL SUM

DANIL SEOUL

DEAR BLACK COFFEE COMPANY

diveespressoclub

DNU COFFEE

dongrak coffee roasters

DOPPIO ROASTERY

ecke coffee

ECOAMIGA(REED STRAW)

edisoncoffee

elimcoffee

Evoke

F&C

favor coffee roasters

Feel this moment

fiscroastinglab

Flame Coffee Roasters

FoFt coffee

Forest Alley

fragancia

from UK

FromLatte

GABI COFFEE ROASTERS

Gachicoffee

GALLERY T

GENERAL COFFEE ORIGIN

Golden Bean Coffee

goodtaste coffee

Gorocoffeeroasters

Gunsan Cafe bombom

handsomeroastingcoffee

Hello,stranger

hodune_gwajajeom

hong cafe

IAMBARISTA

iroriroasters

jbnu

Jeon hyeon chang

JessiAlice

kongzip

Kontain Coffee

koongroastery

kumma coffee

LAILA CAFE

LAVATREE

leembaemade

LeeSunHeui Coffee

LETHE COFFEE

LittleBeanHouse

Loosey-Goosey

LOYLES

luckymoon

LUCYD SEOUL

LUDIAcoffee

LUNA the coffee

Malty Coffee

Marty's Coffee in Sillim

MASIMI ROASTERS

MERRYMAY

MOK Roastery cafe

MONARK

M's Coffee Academy

muir coffee

Mukeum

muzikisound

nanas

naringabi ilgyone coffeegobao

NewOld Coffee Company

NIUS

nixnap

nolimitcoffeebar

Nonsancafe

NoSmokeWithoutFire

OGU

omelas coffee

orthodox ourtime

PAIKSCOFFEE

PANACA Forest

Parkyongjeong's Coffee

PENIEL COFFEE ROASTERS

pickupcoffee

PLANET COFFEE

Quest?onCoffee

raontree

Rdam

Recreo Espresso bar reflect coffee roasters

RHEE BROS

ridge bakery

ROAD1950

Roasting For a While

ROMCOM

Ryans Coffee Roasters

Seasony

SEEDBLOSSOM

SeonhyuCoffee

Shin's Coffee

SIMON COFFEE

SinaeCoffee Factory

spatial

SPITZ COFFEE

STONE+WATER

SUMOKWONROAD

SUPERWORKER

syrupyhouse

Tea Forest

TEA HOUSE NANI

TEA TERIA

TEST

the boundary coffee roasters

The Daily Cafe in Euljiro

the drip shop

thekipun

to.coffee

TOLSWIZ

Tov Studio

Univ Coop

VALLEY COFFEE

VARIOUSBEAN

VEROTIKA

WET COFFEE

Won Da Bang

Yangyang. cafe_erooooom

YICOBREW

Youth community Book cafe

yulgok

Zona Cafetera

Coffee Mama

Seoul 82 Gyeonggi/Incheon 73 Gangwon 9 Daegu/Busan/Gyeongsang 21 Daejeon/Chungcheong/Sejong 20 Gwangju/Jeolla 21 2022 ENJOY CAFES

Cafe Show Seoul selected 2023 Coffee Industry Keyword‘N.E.W.E.R.A’

Seoul Int’ l Cafe Show, a global leader in coffee event, announces next year’ s keywords in the coffee industry based on new products, techniques, and consumption trends every year. Going through the Pandemic, every industry faces an unprecedented depression. In this situation, we are suggesting 6 kinds of trends, N.E.W.E.R.A that is discovered in unclear future, but valuable for the coffee industry. Especially, we are together and progress to a bright future that has accomplished sustainable values. We are opening a new era of coffee connecting yesterday, today, and tomorrow.

N : New processing

The harvest depression, the increasing price of raw materials, and inflation caused a rise in cost, but the preferences and needs of customers are diversified. To change these crisis into the chance, we are concentrating on providing differentiated service developing the new processing method, new products, etc. Trying to blend or roast by the new methods, we not only seek for innovation, such as the unprecedented value of coffee, more infused coffee, and fermented coffee, but also pursue better effectiveness using IT technology, robot, automized roasting, and unmanned technology.

E : Ethics

Recently, the consuming trends of pursuing meaningful and valuable things are prevalent in the middle of an uncertain and changeable world.

So, we should consider all the processing courses including cultivation, production, distribution, and marketing which are directly connected to the consumer. The ethical issues are a growing interest, for instance, fair trade coffee, ethical barista, and kind patissier that is aimed at the safety and convenience of industry employees.

W : Well-being

As facing the prolonged pandemic, well-being is such an important issue than before. The zero/low trend, considering health to be the most valuable thing, is widespread among people. So it is likely to increase consistently to produce low-sugar, low-fat, sugar-free, no-additives, plant-based beverages, and tea for mental health and inner beauty.

E : Environment

Exceeding eco-friendly, we are in the era of Green Survival. Now, it’ s time to act the sustainable behaviors as coffee industry employees. Particularly, the construction of infrastructure that is accessible to everyone, will contribute to eco-recycling and carbon neutrality, such as using eco-friendly packaging, paper cups, and multiple-use containers. As a lover of coffee, we ought to help the consumer have the right and confidence to make a decision that protects our earth.

R : Ready to Drink

In an economic depression, RTD beverages are increasing in the coffee industry, which are not only easy to store and carry, but competitive to cost, nutrition and design. There will be more various types of RTD products to meet the high-end consumer tastes while maintaining reasonable prices.

A : Authenticity

Consumers love coffee. Therefore, coffee brands with authenticity and brand value are expected to grow even more as time goes on. They need to be not only confident in their special stories, values, and contributions to the community, but also transparent in their production processes and quality control. Those brands will build trust with consumers and be loved steadily.

Start of Global Coffee Business, Coffee Business Platform that connects the global coffee industry,

Be with CAFE SHOW

2023. 5. 13 – 15 | 2023. 11. 8 – 11

2023. 4. 13 – 15 | SECC, Ho Chi Minh, Vietnam Coex, Seoul, Korea Paris Expo Porte de Versailles, Paris, France

NOTICE 88 www.cafeshow.com 2023. 11. 8 Wed – 11 Sat Coex, Seoul