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Vegan BEAUTY Power list All of these brands are animal-friendly, doing good for the planet, and taking centre stage on our wish list…
Alice Wu founder of Peace & Pure
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N some shape or form, we’re all doing our bit to create a greener, more animalfriendly planet. And while the beauty industry still has a long (long, long) way to go, these brands are trailblazing vegan, cruelty-free, and sustainable beauty – with strictly no compromise on quality! In fact, you’ve probably already used, or at least heard of many of these and not realised that they were vegan. They’re THAT good. Dear bank account, we’re sorry.
PEACE & PURE
Timeless Elixir Facial Serum Peace & Pure, £69 peaceandpure.com
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New kid on the block, Peace & Pure, is becoming a skincare saviour with its luxury plant-based approach to skincare inspired by Chinese medicine, proving that natural is the way forward. However, Alice Wu, Founder of the cult brand, adds that the
secret isn’t just in the ingredients – it encourages a better routine of self-care too. “Besides offering the best skincare solutions possible, we also aim to improve emotional wellbeing,” she says. “There’s a connection between emotional wellbeing and healthy glowing skin. When we are stressed, or have poor sleep, the consequences show on our skin quickly as a dull and tired complexion, or breakouts.”
COVER FX Cover FX was born on the ethos that beauty should be two things: Accessible and customisable. They’ve since developed some of the most iconic products the beauty industry has seen in all-vegan, cruelty-free formulas, including their Custom Enhancer Drops — a five-starrated illuminating liquid that can be used for an all-over, off-duty model glow, or as a buildable highlight. Despite ticking so many boxes, that doesn’t mean you can expect any less of
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