The South Florida PALM: May

PALM THE SOUTH FLORIDA

PROFESSIONAL AND LEISURE MAGAZINE

MARKETING TECH ISSUE

Marketing Technology Feature - Marketing Tech Business PROfile Happy Hour Listings POSTER - New Fitness That Fits Column SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE MAY THE 2014

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FORT LAUDERDALE JOB FAIR

WHEN? June

WHERE?

WHY?

12, 2014, 5 p.m.

SHERATON SUITES FT. LAUDERDALE AT CYPRESS CREEK 555 N.W. 62nd Street Fort Lauderdale, Fla. 33309

By attending an evening job fair, in a single night you can meet hundreds of new candidates who are qualified, while being mindful of your budget. With our numerous methods of advertising and candidate sourcing, we become your personal recruiter.

1) We TAILOR OUR ADVERTISING ACCORDING TO YOUR SPECIFIC NEEDS: Most companies in our industry can’t even be found on Monster and Career Builder. Our way consistently results in better quality candidates.

2) We HOST OUR FAIRS AT NIGHT: we leave no segment of candidates on the table, even employed candidates can attend.

3) We have consistently produced QUALITY REPS to companies for many years.

4) Our presentation format SAVES TIME AND EFFORT by assisting your managers at the fairs.

5) Executive leadership of Career Showcase attends EVERY event making sure it is executed perfectly.

6) Our clients will tell you that the INTEGRITY we bring to the table is second to none!

7) We have been a RECRUITING FIRM for over 20 years and have the skill and technology in place to produce results 8) NEW TO CAREER SHOWCASE: Your branches will have access to a “CURRENT” resume database after every job fair of both those candidates that could and could not attend the fair ... other vendors “recycle” old resumes for their databases.

9) Celebrating our 11 YEAR ANNIVERSARY AS OF JANUARY 2013, Career Showcase is a LONGTERM company and will continue to produce those “hard to find candidates” when others could not.

10) YOU GET WHAT YOU PAY FOR in this industry ... make sure you are investing in the success of your company.

There is an evening career fair coming to West Palm on April 8 at 5 p.m. If you would like to get involved as a candidate or vendor looking to hire, please go to careershowcase.com and register in the appropriate section.

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

VOLUME 1

CONTENTS

STAFF

ISSUE 3

MAY 2014

PUBLISHER: Nitch Media LLC

Business PROfile: Chelsea Kaplan

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EXECUTIVE EDITOR: Marc Litt ADVISER: Michael Koretzky ART DIRECTOR: Carissa Giard PHOTOGRAPHY: Mariah Caffee, Joe Woolf Christine Klein Kevin Stacey CONTRIBUTORS: Monica Victor, Megan Tierney, Mike Burdman, Ray Russotto, Mitchel Litt, Sandra Alexandra, Matthew Stewart

By Monica Victor

PAGE 9

DINING DIVA: Vic & Angelo’s

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FOR ADVERTISING INFORMATION: Marc Litt (732) 991-6353 MLitt705@gmail.com

PAGE 6 Marketing Technology

By Monica Victor

PAGE 11 START-up THINKING PAGE 15

By Megan Tierney

Simple Ways to Value a Stock

By Matthew Stewart

PAGE 16 Happy Hour Listings

PAGE 19 By Sandra Alexandra Local Music Spotlight: SOSOS

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PAGE 21 Fish Dish PAGE 22

By Mitchel Litt

Business PROfile: Mike Ferreira

By Sandra Alexandra

PAGE 23 Fitness that Fits PAGE 25 The Lure of Fishing

By Mike Burdman

PAGE 29 THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

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MARKETING How we got

By Monica Victor

I

’ve always wanted a Nikon camera. And for the past month, I’ve been admiring the D7100 model on Amazon and the Nikon web store. But I quickly noticed every time I opened a web browser, a Nikon Ad would pop up.

That’s odd, I thought — it’s either divine intervention telling me to get that Nikon, or Nikon somehow knows that I want one. Turns out, the latter is partially true.

One of the many innovations of marketing technology is the ability to track what you’re searching for online and put targeted ads around it.

It’s controversial — some people call it “spyware,” others call it convenient.

Before the internet, marketing was a lot less intrusive (some would say creepy) but it could be a lot more annoying — you were constantly bombarded with messages you didn’t care about at all.

HERE AND

WHERE we are going

In the pre-industrial era there was a middleman, a separation between the producer and the consumer.

But with the advent of technology that middle man made a disappearing act and direct marketing is staging a comeback.

Let’s look at how technology helped marketing evolve ...

1430s

Johan Gutenberg invented the movable-type printing press.

The dawn of the mass produced, printed word was also the beginning of mass marketing.

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1876

The telephone was first patented.

Telemarketing is just the tip of the iceberg as far as the benefits this created for businesses.

1908

The first Model T drove off the assembly line.

Door-to-door sales, commuting to work and countless other business opportunities also followed.

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

1920

Radio emerged on the scene, giving brands and products a voice.

Radio was TV before TV was TV. Serials and advertising hasn’t changed much since radio was the most popular form of communicating, millions still tune in daily to AM, FM, satellite and digital radio stations.

1928

TV made its debut, giving businesses and advertisers the opportunity to get information and moving pictures out to the masses.

Television remains a viable marketing tool for businesses, locally and nationally, and continues to generate billions in ad revenue each year.

TECHNOLOGY Search engines like Google, Yahoo and Bing have made reaching the masses possible. In fact, Google alone pulls almost a billion unique visitors a month, and essentially has become the ideal tool for being found.

Then there’s Amazon, EBay and millions of websites that consumers can access to get to a product through these search engines. And then there are social media sites like Facebook, Twitter and Instagram that have made connecting consumers and products even more viable.

Businesses have embraced these new marketing tools and business is booming. No longer do consumers have to interface with pushy salesmen or calls from telemarketers or must be seated in front of a television

set to see ad, or miss a commercial because their TV sets or radio were off, or miss that billboard because they just zoomed through traffic, or can’t find an ad in the newspaper or magazine because they didn’t buy last week’s. Ads are everywhere and can be found, accessed or seen with the click of a mouse in the comfort of our own homes.

The web rules supreme in the 21st century, bridging the distance between marketers and their market. But with the power to reach the masses 24/7 regardless of geographic location, technological advancement carries with it new challenges. People’s lives, personal space and personal info become more vulnerable.

Tips for online consumption:

1.

Never give out your social security number.

2.

Even if you see an ad at the top of your browser, still check around for prices. Just because it’s at the top doesn’t mean it’s the best deal.

3.

Don’t click on every link and be sure to check that sites are credible before visiting them. Make sure the website’s URL starts with https:// rather than http://. Safe sites display a green lock at the beginning of the web address.

1970s

Although the technology for the Telecopier, or fax machine as we know it, was patented back in the 1800s, fax machines truly revolutionized business and marketing. When they came into popularity in 1970s, they made the exchange of documents, contracts, ideas and images a lot quicker, cheaper and noisier.

1973

The first cellular phone call was made by Motorola. From the “Zack Morris” to the flip, being reachable and being able to reach anyone, anywhere became the new norm for business. Cellular technology kept evolving, making pagers obsolete and paving the way for the billion-dollar smart phone we know today.

4.

Find out who you’re dealing with. Know the seller’s physical address and phone number in case you run into problems and to make sure they are legit.

5.

Before you decide to make a purchase, pay close attention to the seller’s description and read the fine print with a fine-tooth comb.

6.

Never send cash. Pay by credit or charge card and always question who you’re dealing with before you give your banking info, not after.

1987-1989

The internet made its entrance, leaving in its shadows the former modes of advertising.

While the aim to persuade consumers to buy a product/service remains unchanged, the tactics and means to that end has changed dramatically.

2007

On June 29, 2007, the first iPhone was released.

Concepts that combined a telephone with a computer can be traced back to the ‘70s, but without a doubt the iPhone was a game changer in the cell phone market. The iPhone and smart phone technology and accessibility have changed the way we do everything, including business.

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Don’t let the summertime marketing BLUES get you down

Turn those BLUES into

$$$ $ $ $$ $GREEN $ $ $ $ $$

You can reach up to 1 MILLION OPTED-IN Email Subscribers in the Tri-Country area We can target your Email Blitz by Geography, Demographic, Profession, Annual Income, the car they drive and many more specifications

Contact Nitch Media for more details at: MLitt705@gmail.com

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

THE

BUFFETTES Shoe shining has never looked so good.

BUSINESS

PROFILE

BY MONICA VICTOR

South Florida’s Business News Makers and Risk Takers

C

helsea Kaplan wants to “take over the world one shoe at a time.”

Not by selling them or wearing them, but by cleaning them.

Kaplan is the owner of The Buffettes, a 3-year-old mobile shoe-shining service based in South Florida. Her inspiration? Working for other people since she was 10 and craving to be her own boss for the rest of her life.

“I started babysitting at 10, then got a job at Publix at 14,” she says.

“I have done everything from working retail all the way to bartending.

After working so many corporate jobs since the age of 14, I knew that one day I wanted to be my own boss.”

A dream she has been living ever since graduating from Florida Atlantic University.

“I never had any real direction in college. I wanted to learn numerous things in numerous fields and decided to major in something pretty general,” she says. “I thought to myself, ‘I will start my own mobile shoe shine company the day after graduation. My graduation date was Aug.13, 2011 and I filed for an LLC the next day.”

Kaplan majored in cultural communications and minored in health administration. And although the ambitious college grad said she had little direction in college, little did she know she was preparing to launch a major business venture.

“Some people asked if I went to college to become a shoe shiner,” she says. “Now that I think of it, maybe I did! A successful shoe shining business woman!”

And a shoe shiner she is, buffing and cleaning shoes all over the place and laughing all the way to the bank.

“Right now I have 12 employees. I have nine down here and three in Orlando,” she says. “I plan on growing my team in Orlando and making that one of my main markets.”

While the name of the company was inspired by the tools of the trade – the buffing brush – the inspiration behind the shoe shinning business came from a gig Kaplan had during her sophomore year in college.

“I was asked to work a campaign for Remy Martin Cognac,” she recalls. “At the time, they were running a promotion in which consumers were issued a sample of cognac by a male model while also receiving a complimentary shoe shine by a female. The feedback I received was not only fantastic, but it encouraged and motivated me to start a mobile shoe shine service of my own.”

But Kaplan says her shoe shining company is unlike any other.

“What makes Buffettes different is that we are all-female staffed, mobile and we also travel out of state. We are professional,” she says.

“For events we charge based on the number of attendees, how many shoe shiners you would like, and if tips are allowed to be accepted or not.”

The Buffettes polish shoes at a various events – from conventions to cigar lounges.

“We provide shoe shining service at conventions, upscale restaurants, hotels, appreciation events, lounges, corporate events, networking events, upscale men’s retail events, charities, galas, private parties such as birthdays, weddings, during the cocktail hour at Mitzvahs, golf

tournaments and cigar lounges.”

And according to Kaplan, the trade shows are always a win-win for all involved.

“We are very successful at trade shows because we double the amount of traffic in your booth and keep potential consumers in your booth for four to seven minutes,” she says. “We also charge a quarter of the price that you would pay for the branded material you give away at your booth. What will people remember more: a shoe shine by The Buffettes or a mug?”

And to demonstrate how passionate The Buffettes are about buffing – from sneakers to leather shoes and boots – they concocted their own cleaning solution.

“When I started the company there were tons of different products on the market as well as shoe shining techniques,” she recalls. “With a lot of trial and error with products and tons of YouTube tutorials, I am confident to say we have a perfect solution for any pair of dirty shoes.”

And because they are not afraid of getting their hands dirty, the future looks shiny and bright for The Buffettes.

“I plan on making my own line of shoe care products by next year,” Kaplan discloses. “And, I plan on franchising The Buffettes by 2016.

Stay tuned.”

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE 9

Kid Rock Ellie Goulding Robin Thicke Pretty Lights Goo Goo Dolls Young the Giant J. Cole

Alice In Chains Sublime with Rome Daughtry Doobie Brothers Austin Mahone Dropkick Murphys Rebelution Dirty Heads Cake Justin Moore - David Nail - Josh Thompson The Bangles Trombone Shorty & Orleans Avenue Blues Traveler Wailers Streetlight Manifesto Blu Sky of LMFAO Rusted Root Dick Dale Inner Circle Conway and more!

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

SunFest SunFestFL

START UP

TUsing ECH TOOLS FOR SUCCESS T H I N K I N G technology to your advantage as an entrepreneur

BY MEGAN TIERNEY

I

n today’s fast paced world, we’re inundated with information. We have so many resources at our fingertips; which can be good and bad. Sometimes it’s

Google Alerts: google.com/alerts

frustrating to navigate, as we have to weed through a lot to find what we are looking for. Luckily, the wide variety of data also lends to incredible material where experts

offer invaluable information. Here are some resources I used to help me when I started my first business and I still use to guide me today:

I set up Google alerts to keep me up to date about my industry, regulation changes, business tips and any other pertinent alerts I set to keep me informed.

I love this site because similar to Google alerts it allows me to personalize the web by learning from my The Needs: interests and actions to deliver information customized to my needs. theneeds.com

Starting a business is challenging and you want to give yourself the best possible chance of success. Learning from expert’s triumphs, failures and tips can be a helpful guide. Below are some of my go to site and blogs where I’ve learned useful insights:

Business, legal and startup tips: inc.com entrepreneur.com hbr.org onstartups.com

startuplawyer.com startupcompanylawyer.com venturehacks.com venturebeat.com

Expert’s sites or blogs: steveblank.com redeye.firstround.com cdixon.org

firstround.com avc.com feld.com

quora.com techcrunch.com

abovethecrowd.com bhorowitz.com bothsidesofthetable.com

Funding, crowdfunding and incubator Sites: angellist.com growvc.com microventures.com

kickstarter.com rockethub.com peerbackers.com

ycombinator.com techstars.com dreamitventures.com

When I need some motivation, which is necessary when starting a business or just navigating though daily life, I check out these self improvement and motivational sites: lifehack.org, marcandangel.com.

Ultimately it’s up to you to decide which resources, will be most helpful to you and your objectives. No matter what you find, continue learning, improving, trust yourself and know — you’ve got this and you can make it happen.

Megan is the founder of Louise & Eleanor, an online women’s accessories boutique, an advisor to a coworking space in Boca Raton and a partner in a Silicon Valley real estate investment firm.

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

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Better known as Obamacare, the Affordable Care Act (ACA) requires that starting in 2014 most people must obtain an approved health insurance plan or pay a penalty. How does this new law affect you and your family? Do you meet the new requirements or will you have to pay the penalty?

Schwabe Benefits Group specializes in helping individuals find health plans that fit their unique budget and needs.

SBG can help you with: ACA health plans including subsidy qualification Alternative options like Short Term health plans Recommended Critical Illness and Cancer plans Other supplemental plans like Dental and Vision

For more information and free, no-obligation quotes contact

Brian Morgan at (877) 236-7444 or visit www.GetInsurancePlans.com.

12

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HIRE OUR DISTRIBUTION TEAM TO PROMOTE YOUR BUSINESS!

We distribute flyers, brochures or ANY promotional material to college campuses, events, plazas and any place we can come up with.

RATES START AT $200 Email us at EverythingatthePALM@gmail.com for quotes on specific jobs THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

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“There is only one thing in the world worse than being talked about, and that is not being talked about.” - Oscar Wilde

Let’s start a conversation…

Sharon Levinsohn, SVP, Public Relations +1-888-901-5552

New York-Nashville-Miami-Los Angeles-Palm Beach www.hudsonhollandglobal.com 14

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

Simple Ways to Value a Stock Understanding how to value a stock is a key consideration for most investors. Find out how to use three common metrics to help you understand a stock’s true value.

I

nvestors are always searching for methods to help them determine whether a company is worth investing in. There are many means of stock valuation, some simple, some more complex.1

Why is stock valuation so important? If the market price of the company’s stock is greater than the company’s intrinsic value, an investor might want to stay away. If the market price of the company’s stock is less than the company’s intrinsic value, the investor may want to buy the stock.

Here are three key valuation methods:

Price-to-Earnings Ratio (P/E)

Price-to-Book Ratio (P/B)

Price-to-Sales Ratio (P/S)

The price-to-earnings ratio (P/E) is a widely used valuation methodology that compares a company’s current share price with its earnings per-share. Also known as the price multiple or earnings multiple, P/E is calculated by dividing market value per share (P) by earnings per share (E). It is used primarily to compare companies within the same industry. Investors often find it helpful to use projected earnings when calculating the P/E, so that the focus is on future expectations rather than past results.

The price-to-book ratio (P/B) measures a company’s market price in relation to its book value, which represents the total value that would be left over if the company liquidated its assets and repaid its liabilities. Book value can be found in the company’s balance sheet, usually listed as stockholder equity.

A company’s P/B is calculated by dividing the stock price by its book value per share. It is most commonly used to value financial companies, which mark their assets to market daily. Like most ratios, it’s best to compare P/B ratios within industries.

The price-to-sales ratio is used to determine a stock’s valuation relative to its sales. It is calculated by dividing the company’s price per share by its annual net sales per share. Like the P/E and P/B ratios, P/S is most useful when comparing companies within the same industry.

Value investors typically focus on stocks with low P/E ratios relative to their peers. Growth investors are less concerned with getting a bargain than with tapping into robust earnings momentum. Accordingly, growth stocks tend to have higher P/E ratios than value stocks, although some growth stocks may also feature a low P/E.

For value investors, the P/B ratio is a useful way to measure intrinsic value when earnings are low or negative, as in a start-up or fledgling company, or if the company’s earnings are erratic and not indicative of future trends. A high P/B relative to peers indicates that the stock may be overpriced, while a low P/B may point to a strong value. An extremely low P/B, however, often indicates other issues such as pending law suit or other business concern.

The P/S ratio is used by both growth and value investors, especially when a company’s earnings are erratic or heavily managed. Like the P/B ratio, the P/S ratio is a good way to measure value when a company’s earnings are negative or jump around. Moreover, sales numbers are much harder for management to manipulate than earnings, which can easily be timed and tweaked.

Matthew Stewart is a Financial Advisor at Morgan Stanley in Boca Raton and was born and raised in Philadelphia, PA. He received his Bachelor’s degree in Finance from the College of Business Administration at the University of Pittsburgh. After earning his degree, he relocated to Florida to join an independent advisory firm as a Client Relations Manager while obtaining his Series 7 license. Matthew then moved on to join Morgan Stanley as a Financial Advisor to work with clients in helping them effectively prepare for their future.

1Equity securities may fluctuate in response to news on companies, industries, market conditions and general economic environment.

If you’d like to learn more, please contact Matthew Stewart.

Article by Wealth Management Systems, Inc. and provided courtesy of Morgan Stanley Financial Advisor.

The author(s) are not employees of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). The opinions expressed by the authors are solely their own and do not necessarily reflect those of Morgan Stanley. The information and data in the article or publication has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Neither the information provided nor any opinion expressed constitutes a solicitation by Morgan Stanley with respect to the purchase or sale of any security, investment, strategy or product that may be mentioned.

Morgan Stanley Financial Advisor(s) engaged The South Florida Palm Professional and Leisure magazine to feature this article.

Matthew Stewart may only transact business in states where he is registered or excluded or exempted from registration http://www.morganstanleyfa.com/matthew.stewart/. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Matthew Stewart is not registered or excluded or exempt from registration. © 2013 Morgan Stanley Smith Barney LLC. Member SIPC. CRC 722449 [09/13]

561-393-2041 THE SOUTH FLORIDA Matthew.Stewart@MorganStanley.com PALM - PROFESSIONAL AND LEISURE MAGAZINE 15

HAPPY HOUR

101 Ocean Lauderdale-by-the-Sea 5 p.m. - 7 p.m. everyday All drinks half price Located in a great place for bar hopping and sun bathing on the worldfamous Lauderdale-by-the-Sea beach All Stars Sports Bar and Grill Pompano Beach 4 p.m. - 7 p.m. M-Th 4 p.m. - 9 p.m. F Half off all drinks Smoker friendly with pool tables, darts and every sports television package under the sun

Aruba Beach Cafe Lauderdale-by-the-Sea 4 p.m. - 7 p.m. M-Th One dollar off well cocktails, house wine and Miller Lite drafts at the bar.

Their daily drink specials (in addition to happy hour) and live music make this a beachfront favorite Bimini Boatyard Bar and Grill Fort Lauderdale 4 p.m. - 8 p.m. everyday Half off domestics, house wine and well drinks.

A high quality $3 bar bites menu geared towards seafood lovers and a nice waterfront view Blue Martini Boca Raton 4 p.m. - 8 p.m. everyday Half-price drinks and discounted apps High-end lounge located in Town Center Mall with a friendly staff and phenomenal martini menu. Centrally located in Boca and a very popular hangout for professionals Cheers Food & Spirits Fort Lauderdale 4 p.m. - 8 p.m. M-F Three dollar appetizer menu and well, wine and domestic bottle specials.

Play pool and the juke box until 4 a.m. Fort Lauderdale’s favorite music venue is known for turning happy hours into a happy late night City Pub Deerfield Beach 11 a.m. - 8 p.m. everyday All well liquor and domestic bottles only $2.50 Huge bar, great crowd and conveniently located on Federal Highway in Deerfield

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CJ’s Draft House Deerfield Beach 11 a.m. - 4 p.m. M-F Two-for-one drinks, and daily menu specials Tons of TVs and an early happy hour creates the perfect opportunity to enjoy their famous cheese steak for lunch or dinner, or both Duffy’s Sports Grill Boca Raton All day rveryday Two-for-one drinks (Excluding shots, pitchers, buckets, doubles and 34 oz. mugs) The newly renovated plaza made an already popular location for an afterwork drink even more popular Duffy’s Sports Grill Fort Lauderdale All day rveryday Two-for-one drinks (Excluding shots, pitchers, buckets, doubles and 34 oz. mugs) Enough TVs to satisfy every type of sports fan. Big bar and a great atmosphere The English Tap Boca Raton 4 p.m. - 7 p.m. M-Sa Half price wine, draft beer and select liquors Located in the shops of Boca, English Tap has a large outdoor bar and dinner specials starting at 5 p.m.

Fritz & Franz Bierhaus Lauderdale-by-the-Sea 4 p.m. - 6 p.m. M-F 2 for 1 draft beer, wine and well drinks If you like soccer, schnitzel and beer, this is your happy hour destination. In addition to a great discounts on drafts from 4-6, they have 2 for 1 schnitzel every Sunday through Wednesday.

When you throw in your favorite soccer match, you’ve got yourself a perfect evening The Funky Buddha Lounge and Brewery Boca Raton 5 p.m. - 7 p.m. M-F $2 Buddha beer, 25% off personal pizzas, $10 hookahs and two-for-one Kava shells Not only is this a great place to get an education in craft beer, but you can get started brewing your own with a visit to their homebrew supply store

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

PAL THE SOUTH

PROFESSIONAL AND

Grand Tavern Delray Beach All day M and 2 p.m. - 7 p.m. Tu-F $2.25 domestic beers, $3.50 premium beers, $3.50 house wines, $3.50 well drinks, $4.50 craft beers, $4.50 call liquors GT also features buy-one-get-onehalf-off appetizers during happy hour, so there’s not much you can’t get between the hours of 2 p.m. and 7 p.m. Tuesday through Friday and all day on Monday

The Grille on Congress Boca Raton 4 p.m. - 7 p.m. M-F Wines by the glass for $5, $5 appetizers, $5 martinis Conveniently located on the corner of Congress and Yamato, this is a go-to for many T-Rex and Broken Sound area professionals Hooters Boca Raton 4 p.m. - 7 p.m. M-F Discounted drinks and appetizers menu America’s favorite place to watch the game, have a casual business conversation and enjoy some wings. Their staff is easy on the eyes as well Hooters Fort Lauderdale 4 p.m. - 7 p.m. M-F Discounted drink and appetizer menu Conveniently located on the northwest corner of Andrews and Cypress Creek, their bright orange sign shines like a beacon for beer after a hard day’s work Hot Leggz Fort Lauderdale 3:30 p.m. - 6:30 p.m. M-F Half off all bar drinks and $5 bar menu Their friendly staff is famous for service with a smile and their significant happy hour discounts make for a great place to have a drink and try their appetizers

LM

H FLORIDA

ND LEISURE MAGAZINE Hot Leggz Lighthouse Point 3:30 p.m. - 6:30 p.m. M-F Half-off bar beverages and $5 bar menu Lighthouse Point’s version of Fort Lauderdale’s favorite place for seafood, burgers and beer Jazziz Nightlife Boca Raton 4 p.m. - 7 p.m. Everyday 50% off drinks, discounted appetizers Significant discounts on their famous cocktails, and the best Jazz in all three counties. Come for happy hour and stay for the entertainment.

JB’s on the Beach Deerfield Beach 4 p.m. - 7 p.m. M-F Half price drink specials and $5 appetizers They feature live music during happy hour along with an ocean view, half priced drinks and a special appetizer menu. JB’s is truly what South Florida living is all about Mangos Restaurant & Lounge Fort Lauderdale 4 p.m. - 7 p.m. M-F Half price appetizers and $2 off all drinks You’ll be having so much fun at the famous Mangos you might forget that you’re enjoying world-class cuisine. Consider this your reminder Mario’s Osteria Boca Raton 11:30 a.m. -6 p.m. everyday Half off all appetizers, liquor, beer and wine by the glass at the bars One of Boca’s most elegant locations offers significant happy hour discounts for the entire day

Muddy Waters Restaurant Deerfield Beach 4 p.m. - 7 p.m. everyday Half off select house wines and cocktails, $2.50 select draft pints Extended happy hour on Monday nights from 8 p.m. - close and special ‘Havoc Hour’ bar menu at the bar and high tops everyday from 4 p.m. - 7 p.m.

Nippers Boca Raton 4 p.m. - 9 p.m. Tu-F Discounts on all drinks. Ten dollar domestic and $15 import buckets. Five dollar appetizers til 7 p.m.

Boca’s favorite late-night spot also has one of its best happy hours. Their free happy hour buffet on Fridays from 5 p.m. - 8 p.m. features some of Boca’s best grub money can buy.

Patio Bar and Grill Deerfield Beach 4 p.m. - 7 p.m. M-F One dollar off all drinks Great atmosphere and a great ocean view. Their late night happy hour, 10 p.m. to 1 a.m.

Sunday through Thursday, features $3 well drinks, domestic and imported draft beers and house wines The Pavilion Grille Boca Raton 4 p.m. - 7 p.m. Tu-F Specially priced drinks and $6 Bar menu A high-end gem in Boca inconspicuously located in an office building. Great for a private and professional dinner meeting Sandbar Delray Beach 4 p.m. - 7 p.m. M-F Half off premium well liquors, draft beer and wine and select appetizers A traditional beach bar with a great atmosphere and a few feet away from Delray’s gorgeous beach Stout Sports Bar and Grill Fort Lauderdale 4 p.m. - 7 p.m. M-F Discounts on domestic beers, select cocktails and house wines An upscale Irish sports bar with 40 HDTVs to watch while you try their 100 varieties of whiskey (*Do not try all 100 varieties of whiskey in one night)

To add your bar or restaurant to our Happy Hour Listings, email EverythingAtThePALM@gmail.com

Sushigo Boca Raton 5 p.m. - 7 p.m., 9:30 p.m. - close Tu-Su Free hot sake or appetizer Enjoy Chef Joe’s world famous, award winning sushi and have a complimentary hot sake or appetizer to get the evening started Tap 42 Fort Lauderdale 4 p.m. - 7 p.m. M-F Three dollars off all bar drinks A gorgeous establishment that uses locally grown food and has 51 craft beers on tap, like mother nature intended Tokyo Blue Fort Lauderdale 4 p.m. - 6 p.m. T-F Half price cocktails Contemporary layout with great sushi and just a short walk away from the beach after dinner. Great place to take a date Union Delray Beach 5 p.m. - 8 p.m. Th-Sa Three-for-one cocktails, 30% off all entrees Big discounts on some of the best food in Delray. Don’t forget to try the sushi Wishing Well Irish Pub Boca Raton 3 p.m. - 7 p.m. everyday Domestic beer $2.50, import $3.50, well $3, call $4, premium $5; two-for-one appetizers Authentic Irish fare, pool, darts and there’s an actual well in the bar. A Boca mainstay and worth a visit Yakitori Sake House Boca Raton 4:30 p.m. - 7 p.m. and 9:30 p.m. - 1:30 a.m. everyday Signature cocktails, sake, beer and wine specials, in addition to discounted sushi menu Their extensive happy hour menu and drink specials twice a night makes Yakitori a must visit Yard House Boca Raton 3 p.m. - 6 p.m. M-F and 10 p.m. - Close Su-W Discounts on all drinks and half-priced appetizers and pizzas A huge appetizer menu to chose from and a drink/beer menu that’s even bigger. Yard House is Mizner Park’s favorite sports bar and one of Boca’s best happy hours

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

DINING DIVA

DAYTIME DINES

By Sandra Alexandra

South Florida’s finest locations to wheel, deal and expense your meal.

THE RESTAURANT: Vic & Angelo’s

Vic & Angelo’s Delray Beach Photos by Joe Woolf

THE DETAILS: There is a reason this place is packed every

night – the food is truly delicious and the servers are friendly and attentive. V&A serves up yummy Italian fare, so you can dive into their crispy thin-crust pizzas, wonderful house-made pastas, and a wide selection of fish, seafood, chicken and veal dishes. The menu is huge and the choices are plentiful – there is truly something for everyone at this enticing eatery.

THE OWNER: Gifted restaurateur and entrepreneur John Rosatti owns Vic & Angelo’s in Delray Beach and Palm Beach Gardens along with The Office in Delray Beach and BurgerFi. This consummate hospitality innovator is dedicated to serving superb food created with high-quality ingredients in a warm and welcoming setting.

THE AMBIANCE: This place channels a bit of New York energy with a distinct Florida accent. You are welcomed by charming GM Reed Demos and his talented staff and treated like family throughout your meal. The positive vibe is palpable and this adds to the convivial atmosphere here. V&A is a fun place to dine – and the people-watching is first rate.

THE CHEF: Executive Chef Erick Miranda is passionate about creating dishes that resonate with his diners. He also enjoys sourcing top-shelf ingredients and is devoted to consistently pleasing customers. By the way, if you have a special request, just ask.

BTW: Every meal starts with a perfect portion of warm, crunchy garlic bread. This addictive starter will bring a smile to your face as you enjoy every bite while you take time to peruse the menu.

MENU STANDOUTS: If you are a meat lover you will swoon over John’s Mom’s Meatball, which is an over-sized globe of soul-satisfying goodness served with San Marzano tomato sauce and whipped ricotta. Other must-have menu items include Jeanette & John’s Oregenatta Trio (with lobster, shrimp and calamari); pear and four-cheese ravioli, grilled chicken paillard served over spinach fettuccine with pomodoro sauce; roasted Branzino served with fresh veggies; osso buco with wild mushroom risotto; traditional lasagna Bolognese; and Pizza Originale.

DECADENT DESSERTS: Life is short – always eat dessert. Some of my favorite sweet treats here include the sublime house-made tiramisu, the dark chocolate cake and the zeppoles served with dipping sauces and a swirl of cotton candy.

THE DECOR/SEATING: The interior design is noteworthy, thanks to oversized Venetian chandeliers, brick walls and mahogany flooring. Whether you choose to sit indoors (at a booth, a table or at the bar), or outdoors (on the front or side patios or at the outside bar), you will be perfectly positioned for a memorable meal.

THE LIBATIONS: There is a thoughtful wine list with over 100 vintages from all over the globe as well as about 15 wines by the glass. There are also seasoned bartenders that preside over a full bar who enjoy creating a wide array of refreshing cocktails.

THE FINE PRINT: Vic & Angelo’s serves lunch and dinner daily. Ditto happy hour at both indoor and outdoor bars with drink specials and reduced bar bites. Both locations also serve brunch on Saturdays and Sundays throughout the year.

Vic & Angelo’s 290 East Atlantic Avenue Delray Beach, Fla., 33444 (561) 278-9570 THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

YOU’VE COME A LONG WAY, JOSE The Journey of Jose Fernandez

By Mitchel Litt

S

ure, we all know Jose Fernandez today as the young, Rookie of the Year award-winning ace for the Miami Marlins — but the lights weren’t always shining so brightly for the phenomenon.

As children growing up here in the states, most of our biggest concerns involved toys, snacks and unfair bedtimes. Jose’s were avoiding imprisonment.

The superstar was born in Santa Clara, Cuba where communism still reigns supreme and defection is as difficult as hitting one of Fernandez’s disappearing sliders (maybe even harder).

Attempt one, attempt two and attempt three to escape from his native Cuba were unsuccessful. These missteps led to arrests and jail time for an adolescent Fernandez on all three occasions. “You had no clothes except the

clothes on your back. And there was no shelter in these prisons. When it rained, you got wet; it was freezing.

You got treated like an animal” explained Fernandez.

While most would be discouraged, he was determined.

His fourth attempt was a success. In 2008, he escaped in a tiny boat in turbulent waters. En route to the United States, Jose noticed a woman had fallen off the crammed vessel. Without thinking twice he dove into the water to save her from drowning. That woman was his mother. Without even knowing this, the courageous 15 year old decided to act instead of thinking twice about sprawling into the eight-foot waves.

After landing in Mexico and traveling to Texas, he eventually settled in Tampa, where he graduated Braulio Alonso High School. After a short stint in Single-A, the Marlins decided to give him a shot in the big leagues. Within four years of reaching U.S. soil he had signed a $2,000,000 rookie signing bonus to play major league baseball.

His rookie season in 2013 is considered to be one of the best of all time by a rookie pitcher. His 2.19 ERA, 12 wins and 0.979 walks and hits per inning were good enough to make him the clearcut winner of the Rookie of the Year award going against a tough opponent, fellow Cuban and Dodger’s outfielder Yasiel Puig.

His infectious smile and never-ending positivity circulate through the clubhouse as well as the fan base every time he takes the hill. The 21 year old, although an unlikely one, is none the less a role model for kids of all ages as well as adults trying to reach their goals and follow through with their dreams.

Fernandez had an extremely strong start this year, and his sophomore season is shaping up to be a worthy follow-up to 2013’s. Tune in and watch Jose dazzle hitters, and impress fans like me, as the Marlins make their presence known in 2014.

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MIKE FERREIRA

Co-Founder and Executive Producer PoloNow Network

M

ike Ferreira turned his extraordinary technological expertise, his love of streaming media and his entrepreneurial spirit into a truly unique and distinctive career.

As the co-founder and executive producer of the Wellington-based PoloNow Network, he is also revolutionizing the sport of polo for players, officials, owners, sponsors and fans, while bringing polo to viewers all over the globe.

Since joining PoloNow in January of this year, he has created and implemented content to be distributed through the internet and television broadcast, via live streaming video and affiliate stations, respectively.

He also has developed and implemented the technology to enable instant replay for official polo matches, which directly affects scoring, wins and losses for teams.

It is important to note that this is the first time instant replay has ever been used during regulation polo matches. Additionally, his sophisticated TeamRevu system allows teams, coaches and umpires to look at clips on iPads, which provides a multitude of advantages, including strategizing for optimum results. These TeamRevu users can also make notes while watching matches, which is a definitive perk.

Ditto improved officiating during every match.

Ferreira states, “We’re constantly coming up with new ideas for the sport of polo and the broadcast industry. PoloNow is a direct reflection of everything I am — that is why I am so passionate about every facet of this venture.”

Through PoloNow, he has also realized his dream of succeeding as an innovative technology entrepreneur. In addition to the aforementioned features of PoloNow, Ferreira has also created ChukkerTV.com under the company’s aegis.

This channel on the internet is dedicated solely to polo. He is currently working with distributors to bring ChukkerTV into living rooms throughout the world.

Prior to joining PoloNow, Ferreira and his business partner Eric Monahan were working on their own internet television station named Phase 7, which introduced television-quality content live and

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BUSINESS

PROFILE

TECH EDITION

BY SANDRA ALEXANDRA

on demand.

While working on this project they met Owner of the Grand Champions Polo Club in Wellington and Co-Founder of PoloNow Melissa Ganzi, and went on to partner with her on this exciting new venture.

Ferreira has also logged 10 years as an independent consultant for a wide variety of start-up companies and technology firms. During that time, he also had created and run TrialChat.com, a live streaming internet site that featured feeds of landmark trials from courtrooms, and he hosted a live nightly technology show — called MIK3TV — for two years. The latter engendered a dedicated following, with viewers from all over the world, while incorporating live guests and a live chat room.

So, what does the future hold for Ferreira? In addition to all of his work at PoloNow, he will also be leading a Segway polo team at Grand Champions Polo Club later this year. Furthermore, he is also developing several new shows scheduled to air on ChukkerTV. Additionally, Ferreira is planning a PoloNow Tour, where he and his talented team will travel throughout the United States to places such as Santa Barbara, Aspen and Dallas to film and broadcast live polo matches. He even has his eye on overseas matches, as well.

For more information go to PoloNow.com and ChukkerTV.com.

Game days are on Friday and Sunday afternoons for live broadcasts.

FITNESS THAT

FITS

Health & Wellness for Working Men and Women

W

illiam’s philosophy to living a healthy lifestyle has three prominent components: hard work, diet and rest.

Physical activities in the form of weight training, walking, jogging, and running can really help your body maintain a good metabolism for functional, mental and physical health. Exercising three to four times a week for about 45 minutes is more than enough to get your metabolism running for optimal function.

The second component, and in my opinion the most important, is diet, because what you put in your body literally becomes a part of you. You are what you eat, and in order to see significant results in your efforts, nutritional alimentation is the key for success.

And finally, the building block of the two previously mentioned components is rest, because physical activities can be strenuous on the body causing fatigue and pain as an aftermath. Therefore, it’s essential to give your body a good 24 to 48 hours of proper rest to fully regenerate for more physical activities.

Look for helpful and healthy advice from William Hernandez every month in The South Florida PALM.

EverythingatthePALM@gmail.com

Wilson Hernandez is a certified NFPT (NCCA accredited) personal trainer in Miami. He received his fitness education from the University of Florida in 2006 and has worked as a trainer in an array of South Florida’s finest fitness facilities over the past 10 years.

His philosophy is to promote optimal health by combining an active lifestyle with good nutrition to clients from all ages, genders, ethnic backgrounds and religious beliefs.

His regimens range from strength and conditioning, weight loss, muscle building, plyometrics, gymnastics, martial arts, cross fit and rehabilitation.

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PREMIUM PLASTICS HEAVY DUTY TACKLE

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

A DIFFERENT WORLD JUST MINUTES AWAY THE LURE OF

J

FISHING

BY MIKE BURDMAN

ust a few miles from where you picked up this magazine lies one of the most remarkable fishing spots in all of South Florida — the Tamiami Trail.

This scenic canal trail is located on the Miccosukee Indian Reservation and runs parallel to State Road 90 clear into the heart of some of the thickest of the Florida Everglades. Home to pythons, alligators, panthers and the mythical “skunk ape,” fishing on the trail is never boring, even when the bite is slow. I can honestly say I see something I have never see before each time I make the run south. I recently was fortunate enough to fish the Tamiami Trail again and luckily for my fishing buddies and I, the bass seamed to want to jump into the boat.

Access to the canal system is easy from the roads, as the Miccosukee Indians have created several free public boat ramps and parking areas along the waterway. The ramps are easy to access and have a simple pitch for most bass boats. After launching your boat, head west for some of the best fishing and wildlife you will ever see.

One of the more fascinating things about fishing on the Miccosukee Reservation are, for lack of a better word, the tourist traps and road stops along the canal and SR 90. Some of these reservation run shops have been standing for over 40 years, long before the road was paved and when coming to Florida was more of an expedition rather than a vacation.

We stopped at a canal-side restaurant for lunch that day and were taken back in time for about an hour during our fishing break. The restaurant featured a convenience store where customers could treat themselves to a real, preserved alligator head, a piece of red velvet cake, shotgun ammo, a new hunting knife and a selection of live baby alligators and turtles before hitting the road with a cold drink from the ‘60s style ice chest.

We ate our lunch which was cooked by a young Native American girl, chatted with some folks from the reservation and continued on our day of fishing, heading farther west, deep into the swamp.

The deeper you get into the everglades, the crazier the scenery becomes. The roads and noises of civilization disappear and the only thing that you hear is the sound of the wilderness — alligators grunting, unknown animals running through the trees and the splashing of birds and fish jumping in the water. It’s safe to say if you break down out there, thoughts of not making it out alive will start to run through your head.

It’s always exciting being out there. The bite was good this day and we managed to catch fish on most baits we threw at them including our DBL Mud Bug and some other prototype baits we were experimenting with. The best fish, however, were caught on a hard bodied top water bait called the “Zara Spook” which was made famous by Jimmy Houston, a legend in the fishing world. The Spook is a 5” hard bait that floats on top of the water and features a bright colored fish pattern (although several other colors are available) and three treble hooks on the bottom. The bait is most successful with a walk-the-dog style retrieve and is known to trigger massive top water strikes. It was my go-to bait for the day and I landed a fish just under five pounds, winning bragging rights and a $10 side bet I had with my friends.

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Mental Health and Addiction Treatment Center Depression, Anxiety, ADD, Insomina,

SUBOXONE CERTIFIED DOCTORS Opiates, Tobacco, Alcohol, Benzo Most insurance accepted Open 6 days, including early morning and evenings

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Dr. James Milne 954.776.7566 www.browarddoc.com

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

ADVERTISER GALLERY J

ust steps from the ocean, the Village Grille is perfect for breakfast, lunch, dinner or a latenight weekend meal. Along with the Village Pump - known as the best little Boston bar by the beach - and Village Sushi, this local landmark offers something for everyone, including succulent steaks, seafood, bar fare and award-winning specialty drinks.

Caricature Artist

Available for your party or special event

Now offering DIGITAL CARICATURES! Ray Russotto (954) 570-9256

Visit www.CartoonsbyRay.com

Mizner Park - Boca Raton (561) 300-0730 Jazz stars on our stage, rock stars in our kitchen. Come visit us!

ADVERTISE

HERE

FOR $100 A MONTH

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LIVE MUSIC EVERY WEEK

Visit our site or Like our Facebook page for Band and Show Schedules www.VillageGrille.com

The Village Grille & Pump Watch ALL the

Games here!!!

4404 El Mar Dr Lauderdale-By-The-Sea

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

(954) 776-5092

LOCAL MUSIC SPOTLIGHT

S

OSOS, regulars at the Funky Biscuit in Boca and JB’s in Deerfield, have developed a devoted following over their 10 years playing in South Florida.

Whether fans come to shows for their melodic, up-beat acoustic sets or to groove along with their poetic lyrics, there’s a reason these guys attract a loyal crowd.

In addition to the usual unplugged suspects — guitar, drums, violin, upright bass, harmonica — SOSOS incorporate a number of unique instruments into their shows such as a mandolin, doumbek (a Middle Eastern goblet drum), djembe (a Western African drum), even an old preachers pump organ.

You never know what you’re going to get at a SOSOS show other than a soulful performance.

And the best part is, a performance is not hard to find. These guys love to play, and they perform all across the tri-county area.

In May alone you can find them at JB’s on the Beach in Deerfield Beach on May 3, SunFest WPB on May 4, Orange Blossom Jamboree in

Brooksville, Riverwalk’s Burger Battle on Las Olas, Vega Lounge in Pompano Beach and that’s just to name a few!

SOSOS also kicks off their U.S. East Coast Tour in June!

Learn more about SOSOS, see their show schedule and listen to their studio and live albums at SOSOSmusic.com.

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5 FREE MEALS

A $50 VALUE

WITH ANY 10 MEAL MINIMUM PURCHASE - SIGN UP OR REFER A FRIEND

COUPON CODE: PALM

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MARKETING TECH Local store marketing is a must

H

ave you sunk money into different advertisements “guaranteed” to work and then left you wondering why people are not coming through the door? Without the right information, small businesses often rush to advertise in the wrong places with the wrong people... The result: a budget wasted on ads that simply don’t work. Likely, the program wasn’t designed specifically with your business in mind. Today, small business owners need to put an emphasis on local store marketing — reaching individuals in your market in the area where you operate using targeted messages and marketing strategies.

1

Sponsored by

It is vital to target your efforts down to neighborhood level, making sure your message is delivered only to people most likely to be your customers — those within 10 - 15 miles, or 10 - 15 minutes, of your door. The key to marketing locally is community involvement and targeted advertisements.

Essentially, local marketing should allow you to maximize your marketing efforts by developing good relationships with customers in your business community. There are a lot of local marketing options for any small business, but let’s start with the top three to get you started.

Go online.

The Internet is a powerful tool. Search engines and online directories like Google allow you to list your business based on local proximity, which will show up on people’s search results when they type in a relevant keyword in your city. To accomplish this you need a sound strategy that covers all areas of Local SEO, consult with a professional.

Personalized advertising.

2

Look for ways to convey your marketing message to potential customers one-on-one. Social media and mobile marketing offer multiple different opportunities to reach your customers individually.

3

Network locally.

Tap the customer base that is within your reach—relevant local media, businesses in your area, community events, etc. Develop promotional programs that invite them to your door. A great method is to put out special offers for members of those communities.

The most important thing is to keep everything as simple as possible. Don’t fragment everything and don’t feel like you have to do everything. If you can only manage a few social media channels, than only engage in those.

If you don’t have the time to write a blog, don’t put one on your website. Doing something is always better than nothing at all and

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THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE

don’t worry if things don’t look or sound perfect on your first try ... To quote Theodore Roosevelt, “The only man who never makes mistakes is the man who never does anything”.

You’re bound to make mistakes along the way so just make sure to always be learning and are as informed as possible about each service or person you choose to trust your business and ad dollars with.