SGB Golf July/August 17

National Golf Month: Celebrities rally round to boost our industry July 2017

“Connecting the Golf Industry”

Irons and hybrids showcase Stoke Park facelift Golf in Olympics 2024 O’Hara wins PGA title Callaway Steelhead relaunch Srixon charity boost

Open Championship Special Royal Birkdale awaits world’s elite

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First Words Paul Trow

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here’s a growing mood of optimism about golf’s prospects in the UK and Ireland as we approach the 146th Open Championship at Royal Birkdale.

National Golf Month has been declared a success and the signs are that more people, especially women and children, are taking up the game. The summer holidays beckon and the weather is set fair, so there’s nothing stopping any of the intrigued (or mildly curious) from having a go.

Following the R&A’s introduction of Ready Golf at its amateur championships, the British Golf Industry Association is calling on clubs to adopt this putative solution to the problem of slow play.

SGB Golf begs to differ. Ready Golf off the tee is one thing (provided it’s not match play), but anywhere else on the course it will lead to myriad disputes.

To have someone playing first on a similar line, even though they’re nearer the hole, would be a huge advantage in ordinary matches and medals. Collusion is also a possibility.

This idea has only come about because of other aspects of the game. Greens are too fast – thus no tap-ins any more.

Greenkeepers like watering aprons to slow them up and not watering greens to make them firm. Most bunkers on most courses are unfit for purpose and there’s too much rough in trees.

Then we come to the players. How many at your club understand where to position their clubs when they approach a green? How many know the best time to update the scorecard?

The BGIA says the average time of a round could be reduced by 15 minutes. It wouldn’t only make it easier to attract new golfers, it would also increase enjoyment for existing golfers and encourage them to play more regularly. It would also help to increase capacity on busier courses.

This leads us into two separate areas. On pay-and-play

courses, we need to keep up the pace because green-fee payers at the end of the field won’t finish their rounds before nightfall. As these are purely commercial ventures, the course marshal should do the job of chivvying along.

At private clubs, though, many of which don’t offer a buggy option, we need to strike a balance between members and visitors. In my experience, visitors tend to play quicker than members, simply because they feel almost apologetic about being on the course and nervous about potentially being pulled up for this, that or the other. This, of course, is a big nono. Visitors have equal rights to members if they’ve paid their green fees, and clubs need to understand that.

Anyway, on to more positive matters... There was rejoicing throughout the land that ‘people’s champion’ Ian Poulter scraped into the Open with a decent showing during final qualifying at Woburn, his home course. Who can forget his energy-charged second-place finish on the Lancashire links nine years ago?

Also, the R&A’s £8m prize fund deserves serious respect, including £1.43m to the winner. If last year’s battle royal between Henrik Stenson and Phil Mickelson is repeated, that will be money well spent, and earned.

Finally, anyone going to Birkdale should look out for Provision Events’ fan-zone experience at Southport Town Hall Gardens on Lord Street. Director Simon Jones said: “We’ll be offering free coaching lessons, up to 6,000 of them, a coaching zone, first-tee experience, nearest the pin, bunker challenge, long-putt challenge and mini-putting.”

The Golf Foundation will stage its usual jamboree for juniors and there will be no shortage of top pros to help out.

From this point of view, the game is in a good place. What a pity it only gets two (perhaps three) good weeks a year in the national newspapers..

Enjoy the read!

Editor: Paul Trow n Tel: 07973 862747 n email: ptrow76780@aol.com Advertising: Pete Simmons n Tel: 07827 995 080 n email: simmogolf@icloud.com

Contents / July 2017 04 News

10 Showcase

American Golf in Scotland

Hybrids and Irons

19 Travel News

24 Apparel News

06 News

14 Cover Story

20 Equipment News

West Cliffs unveiled

The latest off the peg

Kids’ insurance policies

Skechers Go Golf

Callaway Steelheads return

Ladies’ Tour shambles

08 News

16 TGI Golf

National Golf Month

Detail in Retail

22 People News

Wells in at Carnoustie

09 News

18 PGA News

23 Company News

Growing the Game

O’Hara wins in Ireland

Srixon charity donation

PUBLISHED BY: Silverback Publishing Ltd Publisher: Tom Saunders Managing Director: Andrew Crispin

26 Mulligan

DESIGN BY: Keith Wood, Hype Creative SUBSCRIBE: subscriptions@sgbgolf.co.uk

Whilst every care is taken in the preparation of SGB Golf, the editor or publisher do not accept any liability for inaccuracies. Opinions expressed are not necessarily those of the editor. Publication of advertisements and information does not imply recommendation. Publication of submitted items will be at the discretion of the editor. No part of this magazine may be reproduced without the permission of the directors of the company

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NEWS

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merican Golf’s next public exhibition will take place during the Aberdeen Asset Management Scottish Open during the week of July 10-16 at Dundonald Links.

Covering 1,800 square metres, the show will encourage visitors to get involved with the game, pick up a club and put their skills to the test.

“We’re offering spectators an experience unlike any other they will have had

AMERICAN GOLF HEADING FOR SCOTLAND

at a Tour event,” Daniel Gathercole, American Golf’s director of marketing and communications, said. “It gives us a fantastic platform to share the sport we love with people who love the game.”

The show, free to all who have purchased a ticket for the tournament, will showcase the

latest equipment and other merchandise in dedicated brand zones, provide free lessons from PGA professionals and lay on various skills competitions.

Tim Hunt, the European Tour’s head of marketing, said: “Our attendees come to be entertained and the American

ALISON NINE REOPENS AT STOKE PARK

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he second nine at Stoke Park Country Club, Spa & Hotel – the Alison course – has reopened following remedial work throughout the winter as part of a three-year renovation project for the 27hole venue.

Refurbishments to the 1908 Harry Colt layout, named after his No.2 Hugh Alison, who became the club’s secretary a year later, included reshaping the bunkering, adding new tees and extensively reworking water features on the 12th, 16th and 17th holes.

Stoke Park’s director of golf Stuart Collier said: “The contractor, John Greasley Ltd, has done a really good job in circumstances that weren’t always easy. And one only has to glimpse the new bunkers when driving up to the clubhouse to see the immediate impact it makes on the vista.

“Following on from the 2015-16 winter renovation of the Colt loop (holes one to nine), we believe this raises the quality level of the course to, arguably, the best it’s been since the very early days, 100-odd years ago.”

The renovation, made possible by a multi-million-pound investment, is the second part of a three-year plan for each loop to be worked on during consecutive winters to ensure 18 holes are always open. Work on the third nine, the Lane Jackson course, named after the club’s founder, will be completed next winter.

Set in 300 acres of landscaped Buckinghamshire parkland, Stoke Park spans 300 acres and was the scene of the infamous golf match between Sean Connery’s James Bond and Auric Goldfinger, played by Gert Frobe, in the 1964 film, Goldfinger. www.stokepark.com

Golf show does exactly that.”

The last of American Golf’s four shows in 2017 will be at the British Masters supported

by Sky Sports at Close House, Newcastle-upon-Tyne from September 28 to October 1. The first two shows, both in April, were at ExCeL in London and Event City in Manchester.

STATESIDE PRIZE WITH TITLEIST

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itleist is offering a free VIP visit to its golf-ball production HQ at New Bedford, Massachusetts as a prize for two people.

The brand’s ‘Take Your Game to a Better Place’ prize draw is live until 23:59 hours on Sunday, August 6 and requires golfers to visit a participating retailer and purchase a dozen Titleist balls. They will then receive a limited-edition ball marker featuring a unique code which they should register online at Titleist.co.uk/prizedraw. With nine runners-up prizes to be awarded, the draw also offers golfers the chance to win a year’s supply of balls.

Applicable to purchases made in the UK and Ireland (excluding Northern Ireland), the winner and their guest will receive return flights, transfers, accommodation, $500

spending money, a round of golf and a head-to-toe customfitting experience.

The winner and guest must be at least 18, eligible to enter the US and available to travel on October 1-5. The results will be announced on Monday, August 7. www.titleist.co.uk

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NEWS

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s children are more prone to accidents than adults on a golf course, a new under-16s insurance policy has been launched courtesy of Golf Insurance 4 U. Thousands of accidents and injuries occur each year while playing golf, but children statistically are more likely to come a cropper due to their inexperience and lessened sense of danger, especially when out

MILLION DOLLAR KIDS’ COVER on a course with friends.

Many companies will not cover youngsters but Golf Insurance 4 U, a subsidiary of Million Dollar Holdings, has launched a tailormade worldwide insurance product for budding Rory McIlroys and Charley Hulls.

Golf Insurance 4 U offers three levels of protection – silver, gold and platinum, costing £19.99, £33.99 and £49.98 (excess free) respectively.

Golf Insurance 4 U’s

Kevin Stowe (pictured) said: “Naturally, kids are always more susceptible to accidents and injuries as their zest for life can mean they are unaware of the dangers around them and the accidents that can happen out on a golf course.

“There are very few insurance products that are aimed specifically at youngsters, but we at Golf Insurance 4 U don’t think that’s

right. Children are the future of the game and they should be protected, so we have designed a package that ensures they are covered for any outcome.” www.golfinsurance4u.com

PLAY MORE GOLF WITH PLAYMOREGOLF

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layMoreGolf is expanding its flexible, points-based membership programme across the UK. Already established at 40 private and proprietary clubs since launching 18 months ago, the network’s recent recruits include three north-west clubs – Houldsworth, Worsley and Manchester – along with The Welcombe in Warwickshire.

Manchester GC general manager Steve Boustead said: “After receiving more enquiries from golfers

who felt that ‘traditional’ membership categories didn’t suit their requirements, I was keen to learn how to incorporate PlayMoreGolf’s flexible membership programme alongside our existing packages. The whole integration process has been very straightforward and we feel this is now the last piece in the jigsaw to ensure we not only retain more of our existing members but continue to attract new members as well.”

PlayMoreGolf says nearly

HASHTAGS FROM SCOTLAND

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och Lomond and Dundonald Links are celebrating hosting the men’s and women’s Aberdeen Asset Management Scottish Opens this month with limitededition T-shirts bearing the slogans #LEVELPAR at the front and #DLMENS&LADIES–GOLF UNITES at the back.

Designed in four colours – black, grey, light blue and pink – the T-shirts can be purchased from the two clubs’ pro shops for £20, including £5 to cancer

charity Gillian´s Saltire Appeal.

The hashtag design of the T-shirts will be supported on social media and golf fans will be encouraged to share this message during the men’s event, from July 13-16, and the ladies’ championship, from July 27-30.

IN GOLF WE TRUST

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he Golf Trust, established at The Shire London Golf Club by Cae Menai-Davis and Frank Harrington to promote inclusivity in golf and break down barriers to participation, is now officially a charity (No.1172134).

Since launching in 2012, the Golf Trust has provided coaching in the UK and the Caribbean island of Grenada, where it works with the

Jason Roberts Foundation.

More than 40,000 girls and 50,000 disabled individuals have received lessons from around 250 coaches in schools and community groups.

Menai-Davis said: “We’ve worked hard for five years to achieve this, but the work is worth it when you see the outcome. We’re about much

2,000 members have joined its network since February 2016, while partner venues are also benefiting from an 87-per-cent member renewal rate this year.

Director Daniel Hodson said: “Our team of 10 customer service representatives enables partner venues to track renewal dates for members. The positive results we have achieved at all of our partner venues, in terms of lead generation and member retention, clearly highlight that our approach to integrating flexible memberships is one

of the most powerful ways for golf clubs to generate additional revenue and remain competitive within today’s market.”

Based on an initial membership fee of £325 per year, the PlayMoreGolf points system gives a golfer at least 100 points – 80 to be utilised at their designated ‘home’ club and 20 reserved for rounds at other participating venues throughout the network.

Each time a member plays a round, points are deducted from their allocation. www.playmore.golf

CROWN GOLF PROS EXPAND

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embers of Crown Golf’s 23 clubs have taken more lessons and improved their handicaps since the group launched a £300,000 training scheme for its PGA professionals.

The Golf Development Professional (GDP) programme positions PGA professionals nearer the heart of the group’s activities and enhances their ability to help integrate members.

The GDPs also liaise with the local community to grow participation at the club and

throughout the area, and manage the custom-fitting service following the group’s investment in the latest launch-monitor technology.

“Now more than ever, golf has to compete for people’s free time,” said CEO Stephen Towers. “The sport can only grow if we meet this challenge and, across Crown Golf, the GDP holds the key to increasing golf participation.”

CrownGolfhasalsointroduced newgolf-lessonandtee-timebooking softwarethroughoutitsvenues. www.crown-golf.co.uk

more than golf. In a way, golf skills are the secondary outcome.

We see people feeling better about themselves, forming new connections and getting active again. These are great outcomes – the ones we most look for, in fact.”

The Golf Trust coaches are taught that luxury-branded golf gear and sponsored executive cars are better left at home while working in the community.

“To gain someone’s trust, the golf coach has to relate to the

participant. The sport can come across as arrogant and privileged, which is the opposite of The Golf Trust’s way of doing things,” Menai-Davis added.

“In a world where segregation continues to be a problem, golf can bring people together. It can be a force for good on a large scale, as long as you’re prepared to step away, on occasion, from the slightly closed world of the traditional golf club.” www.thegolftrust.com

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GROWING THE GAME

NEWS

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he fourth National Golf Month, the annual initiative aimed at growing grassroots’ participation in the game, has been hailed a success.

Emphasis was placed this year on increasing the number of women trying the game.

Recognising that female participants only make up a small proportion of the playing base in the UK (14 per cent), the campaign concentrated on encouraging clubs, professionals and golf centres to offer thousands of free group taster sessions exclusively for women.

Backed by Ryder Cup winning captain Paul McGinley, Tour professionals Charley Hull and Mel Reid, and TV presenters Naga Munchetty and Denise van Outen, the #GirlsGetGolfing hashtag, created by the British Golf

NATIONAL GOLF MONTH HAILED A SUCCESS Industry Association (BGIA), was seen by more than three million people during May. National Golf Month project director Doug Poole (pictured) said: “We never could have wished for the reaction and engagement we have received this year, not only from the industry, but also from women who recognised the great health and physical activity benefits our sport has to offer.”

Bauer Media provided advertising support across its media outlets, including female lifestyle magazines Top Santé and Yours, while technical support was provided by fibodo, the app which encourages people to search for and book local activities.

Various organisations, including London Sport, Sport England and brands like TaylorMade, added their

support to the ‘thunderclap’ to create a noise on social media about the opportunities available for women to try golf.

Poole added: “We have reached well over 10 million people this year through a variety of different media channels. Huge thanks to Bauer Media for once again getting behind this initiative and credit to other partners who have supported us. Mention must go to our celebrity ambassadors, Henni Goya, Naga Munchetty, Brian McFadden, Dan Walker, Charley Hull and Mel Reid for the time they have given to promoting this year’s campaign. It’s simple – without their support and the dedicated marketing power of some golf’s biggest brands, we would not have been able to achieve what we have done.

“Golf is one of the few sports in which women and men can play together. It’s sociable and

we have a great story to tell.

With England Golf’s ‘women’s golf month’ taking place in June, and highlighted by the International Women’s Golf Day on June 6, it is surely now about building momentum. If we can maintain that momentum, I have no doubt we can help address golf’s gender imbalance and make a contribution to a culture change at our clubs and on our courses.” www.nationalgolfmonth.com

WOMEN’S GOLF DAY GATHERS MOMENTUM

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omen’s Golf Day on June 6 was embraced by 704 courses, driving ranges and retail outlets across 46 countries.

Fuelled by the #womensgolfday hashtag, the global campaign claimed 99 per cent organic growth across all channels and received more than 15 million impressions

from nearly 10 million users across Twitter and Instagram.

Women and girls took part in four-hour sessions involving two hours of golf and two hours of socialising and networking.

“For a while, the golf industry had been looking at ways to engage women. I am elated and proud that this oneday, international event has

LADIES FIRST AT TOP SCOTTISH CLUBS

introduced thousands of new female golfers to the sport and further impassioned existing golfers, while transcending language, culture, religion and race, to celebrate golf, women and community,” founder Elisa Gaudet said.

Steve Mona, CEO of the World Golf Foundation, said: “In my 37 years in the golf industry, I

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wo upmarket Scottish clubs celebrated their unique connection with women´s golf by staging special events as part of Women´s Golf Day. In partnership with the Scottish Women in Sport initiative, the prestigious ‘sister’ venues invited a selection of women to receive golf lessons from Guy Redford and Iain Colquhoun, directors of golf respectively at Loch Lomond and Dundonald Links.

The women were invited to put their newly acquired skills to the test at the driving range under the watchful gaze of current Scottish Ladies European Tour professional Kylie Walker (pictured) and

have seen very few initiatives so effectively generate interest and enthusiasm as Women’s Golf Day has these past two years.

It has rapidly become a global movement, where women are coming together, not only to take up our sport, but to network and enjoy the social benefits associated with our game.” www.womensgolfday.com

veteran amateur champion Belle Robertson, MBE. The events were designed to give women the opportunity to sample golf in luxurious surroundings, some for the first time.

Dundonald Links will host this year’s men’s and ladies’ Scottish Opens, both sponsored by Aberdeen Asset Management, while Loch Lomond is a previous Solheim Cup venue.

Guests included footballer Shelley Kerr and broadcaster Emma Dodds while Maureen McGonigle, CEO of Scottish Women in Sport, led a discussion about encouraging more women into sport. www.lochlomond.com www.dundonaldlinks.com

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ore than 80 per cent of girls who tried the game at taster sessions in 15 English counties through Girls Golf Rocks went on to take coaching courses with PGA professionals.

The campaign, run jointly

by England Golf and the Golf Foundation, has been staged in Buckinghamshire, Bedfordshire, Cumbria, Dorset, Durham (participants pictured), Essex, Gloucestershire, Hampshire, Kent, Leicestershire, Norfolk, Nottinghamshire, Staffordshire, Wiltshire and Yorkshire.

The girls who completed at

GIRLS GOLF ROCKS ON

least four sessions also each received a free, custom-fitted 7-iron from US Kids Golf, the official equipment supplier to the Golf Foundation.

Lauren Spray, England Golf’s women and girls’ participation manager, said: “Girls Golf Rocks is proving that if we can get girls to try the game they will keep on playing. We hope this will encourage clubs to run more girls-only events to get them involved. We’re also making more impact on social media which is a really effective way to reach more girls.” www.englandgolf.org

FILM AIMED AT YOUNGSTERS

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he Golf Foundation has released a short film aimed at young people who have never thought about playing golf.

‘The Journey – Start, Learn and Stay’ shows non-golfers under 18 that the game can be fun, different from what they might expect, easy to get into and a great way to make new friends. Viewed principally across social media platforms, it can be seen at www.golffoundation.org.

The film tracks three personal stories about youngsters seeking a sport

which suits them: girl and boyfriend, father and daughter, a lad and his mates. It includes text messages, family grumbles, a StreetGolf session in an alley shooting at old coffee cups, and a dog missing her walk.

Golf Foundation marketing manager Sarah Sorrell said: “As a charity, we are about including more young people from all backgrounds and circumstances who can benefit from the life skills the game offers. We want to make them feel welcome in this sport and break down traditional barriers against joining in.”

‘The Journey – Start, Learn and Stay’ can also be found on YouTube

(GolfFoundationTV), Twitter (@ GolfRootsHQ) and Facebook (@ TheGolfFoundation)

LET EXTENDS OMEGA DEAL

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he Ladies European Tour has extended its 10-year partnership with Omega through the joint development of a world-class tournament management and scoring system.

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GCA NAME CHANGE

he Golf Consultants Association has changed its name to Golf Business International to reflect its increasingly global identity.

It is felt the new name and strapline – ‘creating solutions for the golf industry’ – better reflect the international activities of the membership.

Chairman Howard Swan said: “We feel the new name

encompasses both our existing and future standing within the industry. Although all our members offer consultancy services, many go beyond the role of consultant. Existing and potential clients can rest assured, however, that nothing else will change – just our brand identity.”

The Golf Consultants Association was formed in 1999. golfbusinessinternational.com

CEO Ivan Khodabakhsh said: “Many industry experts have told us they believe this is the best system in golf. In addition to Omega, the LET is proud to work with its affiliate,

Swiss Timing, a company at the forefront of technological innovation in more than 100 sports, not to mention the Olympic Games.” ladieseuropeantour.com

GOLF SET FOR 2024 OLYMPICS

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he International Olympic Committee is expected to ratify its Board’s recommendation for golf to be part of the 2024 Games programme.

The decision will be made in Lima, Peru, during the IOC’s session from September 13-17.

International Golf Federation president Peter

Dawson said: “We’re not taking the IOC Session approval for granted. We’ll continue working hard, but are delighted with the Board’s proposal.”

Golf made a successful Olympic return after 104 years in 2016 in Brazil and has already been confirmed as one of the 28 sports for Tokyo in 2020.

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IRONS & HYBRIDS

SHOWCASE

IRONS & HYBRIDS The quality of a golfer is often defined by how they hit their hybrid and iron shots.

SGB Golf samples the latest tools of this particular trade

IRONS

BENROSS

HTX Compressor Type R These irons incorporate a heat-treated cup face and a cavity dampener to soften feel at impact. Tour-spec KBS Tour 90 or Mitsubishi Rayon

Lamkin UTX grip. RRP: 5-GW graphite £419.99 www.benrossgolf.com

CALLAWAY

Apex Pro 16 These irons are based on what Tour players like. Their feedback has resulted in a

vibration control.

Steelhead XR The speed and distance achieved by these irons results from technology that allows the edges of an ultra-thin face to flex and release at impact. The boost in face speed has hiked the COR up to almost .830. More speed and distance on miss-hits is made possible by removing weight from the hosel and repositioning it in strategic areas within the head. uk.callawaygolf.com

COBRA

Kuro Kage Black shafts are fitted throughout the set with a Lamkin UTX grip. RRPs: 4-PW steel £419.99, graphite £489.99 HTX Compressor These irons feature a cavity dampener to improve feel at impact and optimal heel-to-toe weighting for a high-launching, ultra-forgiving head. Available with KBS Tour 90 or Mitsubishi Rayon Kuro Kage graphite shafts as standard. RRPs: 5-GW steel £349.99, graphite £419.99 HTX Compressor Gold Featuring a cast stainlesssteel head with a thin, heattreated face, HTX Compressor Gold irons are 4gms lighter than the HTX Compressors to help increase clubhead speed for players with slower swing speeds. Tour-spec Mitsubishi

classic, authentic look, and soft feel created via four forging processes. Progressive flow weighting from the multimaterial design delivers the precision, playability and MOI needed for each club.

Apex CF 16 Precision engineered to deliver playability and consistent ball speed across the face, this high-tech, multipiece construction, quadruple forged from mild carbon steel, provides distance, feel and control to suit any player.

Epic and Epic Pro Created from the same DNA as the GBB Epic drivers, these irons optimise every ball speed, distance, forgiveness, accuracy, control and feel. Precisionmilled and robotically laser-

Rayon Kuro Kage Black shafts are fitted in A (senior) flex throughout the set with a

welded, its components provide pinpoint control over CG location, COR, MOI and

King Oversize COBRA’s largest iron face delivers its largest sweet zone across the entire face. The full hollow design and lower CG

deliver preferred sound and feel. RRPs: 4-PW or 5-SW steel £699, graphite £799 F7 One These high-performance distance irons are now available in two lengths: standard variable or a onelength set design. Those seeking simplicity and consistency in every swing are recommended to try a onelength set. RRPs: 5-GW steel £549, graphite £649 King Forged One Soft feel and precision characterize these constantlength irons that have been re-engineered for 7-iron weighting and are designed with optimised geometry to provide consistent trajectory and distance gapping. RRPs: 4-GW £849, 4-PW £749

www.cobrapumagolf.com

DIAMOND GOLF

Sterling Same Length Sterling irons feature a single-length shaft designed to deliver precise and consistent

distance gaps throughout the bag. This identical set-up ensures that each club’s MOI, total weight, head weight and balance point are the same. By offering the exact same length and lie, golfers can adopt the same stance, posture and swing plane with every club. Custom fitting is available. www.diamondgolf.co.uk

LYNX

Parallax The new Parallax irons are made from stainless steel with a smart double-chrome plate finish. Computer-milled grooves, a deep cavity back and wide soles make them great for improving golfers. Availability includes full custom fit, RH/ LH options and KBS 90 steel or Mitsubishi Bassara graphite shafts. RRPs: 5-PW (4-iron available) steel £319, graphite £369 Black Cat Top performers at an

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affordable price, these irons have a two-piece cast head with a tempered, maraging steel face, slot and energy transfer technology and variable face thickness. SRPs: 5-SW (4-iron and AW optional) steel £389, graphite £429 #BB The first company to introduce a one-piece clubhead with twin-slot technology, Lynx is now offering #BB irons with

per iron steel/graphite JPX900 Forged This mid-sized, one-piece iron defies the normal tradeoff between precision and distance. Produced from a Boron-infused steel billet, it has a milled pocket and multithickness face for increased ball speeds. RRP: £120 per iron steel/graphite JPX900 Hot Metal Combining fast ball speeds

variable face thickness and a slick chrome plate finish. There are three different clubhead choices too (#BB Tour, #BB Iron and #BB Offset). Full custom fitting is available. RRP 5-SW £499 www.lynxgolf.co.uk

with the adjustability of a forged iron, these Chromoly irons have a distanceenhancing cup face and a moveable, bendable neck.

The wedges (GW, SW, LW) use a softer stainless steel for enhanced feel and control. RRP: £105 per iron steel/graphite golf.mizunoeurope.com

MACGREGOR

DCT Elite An over-sized head design, coupled with perimeter weighting, offers forgiveness across the entire clubface. An undercut cavity lowers the CG and this, together with heel

PING

i200 Precision distance with horizontal and vertical trajectory control in a slim, appealing shape distinguish these soft, stainless-steel irons.

The high-launching, distancegenerating long irons and compact, precise short irons offer feel and forgiveness. iBlade The iBlade iron combines a soft, pure feel PING with the workability and control to shape shots on command. This

SRIXON

Z 965 These compact muscle-back blades have been forged from an ultra-soft head material heat-treated for a smooth and consistent feel. The sole is designed to move efficiently through the turf at impact, reducing resistance and shot dispersion.

Z 765 This muscle-cavity, precisionforged iron has a traditional profile and is aimed at skilled players. The sole improves club turf interaction for cleaner strikes and tighter shot dispersion while the larger grooves (five per cent) increase control.

Z 565 This forged cavity-back promotes maximum distance and forgiveness. Srixon has combined ultra-soft head material with a high-strength face insert and double lasermilled grooves.

XXIO 9 The ninth generation of XXIO irons combine distance with forgiveness due to a five-piece head construction based on a steel-cast body and a face made from low-density Titanium.

TITLEIST The sole, toe and heel feature separate Tungsten-Nickel weights to enhance COR performance. www.srixon.co.uk

TAYLORMADE

and toe weighting, promotes a larger sweet spot for improved launch. RRP: 5-SW steel £199, graphite £249 www.macgregor-golf.co.uk

the M2 to players who prefer a compact look, additional control and workability. This was achieved by using a Tungsten weighting system without sacrificing low-CG, COR or MOI. M2 These irons are designed to help golfers achieve more distance, peak trajectory and forgiveness. Face slots have been added to the 2016 model and improvements made to the hosel flutes and 360° undercut.

The thin-wall speed pocket increases face flexibility and ball speed on strikes below face-centre while increasing launch angle.

P770 This Tour iron for skilled players also incorporates playability improvements with a higher MOI and lower CG. The forged carbon-steel face and hosel, and precision-milled faces and grooves, combine with a 70gms Tungsten backbar weighting in the 3-7 irons and a one-piece forged cavityback construction in the 8-AW irons.

P750 In-depth feedback from the game’s best players has delivered a true forged, carbon-steel blade with a shallow cavity. The face, grooves and back cavity are computer milled to ensure a high standard of face thickness, CG position and weight distribution. www.taylormadegolf.eu

M1 The intention behind the M1 irons was to bring the speed, forgiveness and playability of

716 AP1 These forgiving irons are ideal for someone seeking reliable performance along with softer feel and a wider margin for error at impact. SRP: 3-W £100 per club 716 AP2 Combining playability facets from the MB and the forgiveness of the AP1, these stable irons have a solid feel

MIZUNO

JPX900 Tour The purest, most solid JPX iron is grain-flow forged with mild carbon steel to deliver authentic feedback and advanced stability. A satin finish, straighter lines and low toe profile accentuate its compact appearance. RRP: £120

clean, compact iron is aimed at skilled golfers who rely on precision and control when executing demanding shots. www.ping.com

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IRONS & HYBRIDS

SHOWCASE

and are suitable for any level of player. SRP: 3-W £125 per club 716 CB For golfers seeking shot control with forgiveness and forged feel, these irons have a classic thin profile that promotes playability and shot control. SRP: 2-PW £125 per club 716 MB For golfers seeking to combine maximum shot control with a timeless look and traditional forged feel, these irons feature a precise, highmuscle design with a squarer toe, thin topline and pre-worn leading edge. SRP: 3-PW £125 per club C16 Forged from ultra-premium materials, these irons are apparently the longest and most forgiving ever made by Titleist. The multi-material hollow construction allows for optimisation of weight placement, distance and forgiveness. SRPs: 4-W (set of seven) steel £2,999, graphite £3,249 www.titleist.co.uk

WILSON STAFF

V6 Designed for golfers who value feel, shot-shaping and feedback, these irons are made from carbon steel and feature split Tungsten weighting and

improved sole camber and bounce. The 38gms impact area is concentrated low in the head and directly behind the face to provide a muscle-back feel, but with a cavity design to provide forgiveness. RRP: 4-PW £699 D300 These game-improvement irons feature FLX face technology which minimises contact points between the thin face and clubhead for maximum face flex upon

impact. Power holes on the clubhead perimeter are filled with urethane to allow maximum flex while heel and toe weight pods are positioned to increase MOI. RRPs: 5-SW steel £579, graphite £659 C200 The FLX face utilises power holes wrapped entirely around the face. This innovation increases the amount of time the ball gathers energy before being launched towards the green. RRPs: 4-PW steel £525, graphite £609 FG Tour F5 Aimed at the player who desires feel as well as distance, this crossover has a thin face-tosole transition that expands the sweet spot lower in the face for faster ball speeds from the longand mid-irons. RRPs: 4-PW steel £609, graphite £699 www.wilson.com

HYBRIDS BENROSS

HTX Compressor Type R This is Benross’s first adjustable hybrid. The heel design reduces drag and combines with the compressor technology to achieve increased clubhead speed. Fitted with a premium Mitsubishi Rayon Kuro Kage Black shaft as standard and an exclusive Lamkin UTX grip, it is available in H1 (20°+-1.5°) and H2 (24°+-1.5°). RRP £99.99 HTX Compressor The stainless steel in the welded two-piece crown is heat treated which increases ball

COBRA

YONEX

Ezone XPG Featuring a double undercut cavity behind the ultra-thin Chromoly steel clubface, these irons benefit from the dual Tungsten power system and a head that is 4gms heavier with a larger sweet spot.

Ezone Elite The double undercut cavity construction increases the sweet spot for maximum power and forgiveness to deliver the desired distance, control and launch angle.

N1-MB Hand-crafted in Japan, N1-MB irons feature a graphite hybrid insert that ensures there are no unwanted vibrations.

NI-CB The graphite hybrid insert ensures these irons have the feel of a muscle back but the

forgiveness of a pocket back.

The 3D sole design is also designed to improve the ball strike. www.yonex.co.uk

head is precision-milled and robotically laser-welded.

Steelhead XR This combination of compact head, perimeter weighting and low CG should help launch high, long shots from the turf.

The head is longer from heel to toe and deeper from front to back while the face is larger and offers raised ball speeds from off-centre hits. uk.callawaygolf.com

speed following impact. The consistency across the entire face means it performs even from bad lies. Available in H3 (20°), H4 (23.5°), H5 (27°) and H6 (32°). RRP £89.99 HTX Compressor Gold This hybrid features a lighter head and softer flex Mitsubishi Rayon Kuro Kage Black shaft to boost clubhead speed. The compressor technology helps to ensure consistent ball speeds and increased carry. Available in H3 (20 deg), H4 (23.5°), H5 (27°) and H6 (32°). RRP £89.99 www.benrossgolf.com

King F7 The KING F7 fairways and hybrids have a baffler dual rail construction. Each club has dual rails that are designed with optimised height to ensure maximum performance benefits. The new design accommodates steeper attack angles with steeper rail height to improve turf interaction and reduce digging. The longer woods have shallower attack angles to help the club glide through the turf. RRP: £159 www.cobrapumagolf.com

LYNX

Black Cat This hybrid features a sleek, low-profile design that makes it effective from tight lies.

Available in 20° and 23° options,

CALLAWAY

Apex The first hybrid for Apex and Apex Pro players has a forged face cup for high ball speeds and is built for distance, controlled ball flight and workability. Its precision shaping resembles a long-iron blade and offers a neutral bias.

Epic The lightness of the crown, which is made from the proprietary triaxial carbon composite material used in the GBB Epic driver and fairway woods, redistributes substantial weight across the clubhead to increase MOI and lower the CG. Each part of the

they have a matt crown finish and are designed with twopiece cup-face technology.

Face-hardening treatment is applied for faster ball speeds and reduced spin. RRP: £139 Parallax Parallax is a name with Major wins to its name, and these new hybrids are made from

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sole and quick switch system allow loft adjustments to a range of 4°. RRP: £219 golf.mizunoeurope.com

SRIXON

Z-H65 Srixon’s most advanced and best performing hybrid high-strength steel for great distance. They feature a sharp, gloss finish and have a power channel immediately behind the face. Available in 17° and 20° lofts. RRP: £99 Predator These stainless-steel hybrids complement Lynx’s Predator irons. There are two loft options available – 19° and 23° – which are designed to help the improving golfer swap longer irons for a more forgiving alternative. RRP: £69 www.lynxgolf.co.uk

MACGREGOR

DCT Elite Featuring a larger profile design at address, the DCT Elite hybrid has a stainless-steel

longer carry and more draw, has a tiered, two-tone crown that showcases the distinctive look of TaylorMade’s M series.

Beneath the hood, on the sole, lies the club’s engine which has a longer, more flexible speed pocket for speed and forgiveness. The geocoustic sole design and the short, fluted hosel work in tandem to optimise sound and feel at impact. www.taylormadegolf.eu

MIZUNO

JPX900 Mizuno’s first adjustable hybrid has been built to play

like an iron while sharing much of the same technology as the fairway wood. The shockwave

775HS The stainless steel hosel makes for easy adjustment

TITLEIST

is designed for maximum distance with a higher, more forgiving launch.

XXIO 9 Utility Like the XXIO 9 driver and the fairway, this utility club uses dual speed technology. The combination of a heavy head, reshaped with greater curvature towards the toe, and light shaft alters the swing path to create more speed. The high COR forged steel face has a 10 per cent larger sweet spot and lower CG than the previous XXIO utility. www.srixon.co.uk

816H1 This high-launching hybrid benefits from channel technology designed to fly the ball further and deliver a softer landing. The ultra-thin face actively flexes at impact to generate speed and distance across the entire hitting area.

Lofts: 19°, 21°, 23°, 25° and 27°.

SRP: £215 816H2 This compact hybrid aims for iron-like control and feedback

M1 Rescue The new M1 Rescue features a moderate sized, Tour-proven shape and a newly designed sole that will appeal to a wider player demographic by offering more playability from an increased variety of lies. The sole is engineered with a sliding weight system to provide golfers with the opportunity not only to experience the neutral/ fade biases of its predecessor but with the added option of a draw setting as well as anything in between.

M2 Rescue The low-profile body of the M2 Rescue, designed to help average golfers replace a long-iron with a higher flight,

and bending to a wide range of fitting options – great for custom fit. The face is made of highstrength thin steel for high COR, high ball speed and distance. A reduced sole width cuts drag through longer grass. www.diamondgolf.co.uk

YONEX

TAYLORMADE

head with a shallow face for a high MOI launch. A power channel sole helps increase ball speeds for added distance. RRP: £49.99 www.macgregor-golf.co.uk

WISHON

with a higher launch and more distance. The relieved sole edges and active recoil channel help to create more forgiveness in the impact zone. Lofts: 19°, 21°, 23° and 25°. SRP: £215 www.titleist.co.uk

WILSON STAFF

D300 Increased face curvature on stronger, lofted heads promotes consistent impact and accuracy. Micro Vortex generators on the clubhead reduce drag force while the maraging steel face delivers greater distances. Available in four loft options (17°, 19°, 22° and 25°). RRP £139 FG Tour F5 A maraging steel face insert creates a thin, flexible and responsive face for increased ball speeds. Available in three loft options (17°, 20° and 23°), each with three upright lie settings. RRP £179 www.wilson.com

Triprinciple The new Triprinciple redefines the hybrid. The slot in the crown produces a lower CG whilst the stabiliser produces consistent spin. The reverse weight flow shafts mean the longer the shaft gets the lighter it becomes and the easier it is to swing. RRP: £199 Ezone XPG The dual power system, featuring a Tungsten grip and removable screw, counterbalances the lightweight shaft to produce maximum power whilst the carbon composite crown ensures the optimum CG. The quick adjust system alters loft by +/-1.5°. RRP: £159 www.yonex.co.uk

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04/07/2017 15:30

ADVERTORIAL

SKECHERS GO GOLF FOCUS ON STABILITY FROM THE GROUND UP Skechers GO GOLF is now firmly regarded as a major player in the UK golf shoe market since its launch in January 2014. After enjoying phenomenal initial growth, the performance-focused brand is set to make further strides thanks to its award-winning, innovative footwear collections.

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he blossoming reputation on these shores however, only mirrors Skechers Performance’s success in the United States. Despite being a relative newcomer in a highly-competitive market, Skechers is now firmly established as the number two footwear brand in the U.S. Skechers® cutting-edge technologies, innovative styles, ultimate stability and stateof-the-art ‘out-of-the-box comfort’ has earned its sleek designs glowing praise by golf industry insiders, well-known retailers and leading male and female Tour professionals.

Skechers GO GOLF is rightly proud of its respected position in being able to deliver a range of shoes that have proved to be not only strong and stable in design, but also innovative and forward-thinking thanks to its focus on optimum comfort and quality.

Growing ambassadorial validation comes from the likes of PGA Tour stars Matt Kuchar (opposite page), recent winner of the 2017 RBC Heritage - Wesley Bryan,

former Ryder Cup captain Colin Montgomerie, and fellow Scotsman Russell Knox. Rising LET stars Amy Boulden and Belen Mozo make up a strong female standing also, alongside major winner Brooke Henderson (right), who has just won her fourth LPGA Tour title at the Meijer LPGA Classic for Simply Give, while wearing Skechers’ state-of-the-art GO GOLF Tropic shoes.

Kuchar, the seven-time PGA Tour winner who extended his contract with the company in 2016, commented on his relationship with the growing brand by saying: “Working with Skechers Performance has been extremely rewarding. Their team has been a creative force and is on the cutting-edge of design, bringing me the best footwear possible and keeping me at the top of my game.

“The shoes I wear need to be stable and secure on the green, and Skechers Performance has that perfect balance, giving me the highest functionality while remaining the most comfortable golf shoes I’ve ever worn.”

Knox also signed with Skechers GO GOLF in

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ADVERTORIAL

2016 and echoed Kuchar: “I’m thrilled to team up with Skechers Performance. The GO GOLF shoes really enhance my game and I welcome the opportunity to embark on the next stage of my career together with the brand. Everyone at Skechers Performance™ has been so incredibly supportive.”

The company’s growth has been a year-onyear success story and their trademark innovation and focus on style, comfort and stability is set to improve even further when the company launches its highly-anticipated 2018 GO GOLF Collection.

Pete Youell, managing director of Skechers® UK & Ireland said: “GO GOLF has surpassed all expectations. The success in the United States is now being followed in the UK. The GO GOLF division has grown rapidly through comfort and technology.

“That success is thanks to a variety of reasons as we have transferred and enhanced our knowledge from other areas within Skechers Performance. Using the finest materials available, and designing creative and stylish shoes that provide ‘out-of-the-box comfort’ and stability.

“We plan to build on that and everyone at Skechers® is very excited about the 2018 collection, which promises to be more innovative and will push the boundaries even further.”

In the UK alone, Skechers GO GOLF has seen the number of retail stockists double each year since its launch. The ever-growing success of this iconic brand was evident with its cutting-edge and eye-catching 2017 collection.

Doug McClelland, master head professional at Silvermere, commented on the growth of Skechers GO GOLF shoes: “The steady growth in sales year on year for a relatively unknown golf brand has been phenomenal and can only be put down to the quality of product.”

At the forefront of that success are the GO

GOLF Elite 2 and the GO GOLF Pro 2 models, which surpassed all expectations thanks to continued unparalleled comfort and quality offerings from the company’s boundary-pushing R&D department.

The use of stunning state-of-the-art technologies and stylish designs that have taken inspiration from Skechers’® award-winning running and walking range. These best-selling models have evolved year-on-year through carefully crafted materials and a close working relationship with Skechers’ elite athletes.

PGA Tour favourite Kuchar wears the GO GOLF Pro 2 and GO GOLF Pro 2 LX – the most advanced, premium show in the product line. The classic design boasts replaceable SoftSpikes, a dynamic traction plate for maximum grip on any terrain and is complemented by Skechers® H2GO Shield waterproof protection in a premium leather upper.

GO GOLF Elite 2 and Skechers GO GOLF Elite 2 LX are enjoyed by the likes of former Ryder Cup star Colin Montgomerie. The high-performance shoe blends the premium Skechers GO GOLF Pro 2 upper with a spikeless comfort traction outsole that features GOimpulse Sensors and multi-directional traction control whilst being 100% waterproof.

Skechers’® phenomenal growth, continued commitment to quality and cutting-edge designs have also made the brand a firm favourite with retailers, both in the UK and Ireland. Oliver Grogan, Skechers Sales Agent in the Republic of Ireland and Northern Ireland spoke of its staggering growth and having

had a glimpse of next years’ range, said: “For consumers, Skechers GO GOLF® offer ‘out of the box’ comfort, styling, and continued innovation. Having seen the 2018 GO GOLF collection I only expect things to grow further and continue to improve year on year.”

Skechers GO GOLF have shocked the UK golf industry with unparalleled growth from the word go, creating a success story that the golf market hasn’t seen in many years. With industry support on all fronts, a market-leading R&D department, and a 2018 collection that promises further progression, Skechers GO GOLF shoes are here stay thanks to a strong focus on stable foundations. It’s time to GO GOLF like never before.

CONTACT

Sales Enquiries: info@yumaxgroup.com Twitter: @SkechersGO, @SKXPerformance & @THINKYUMAX Facebook: @SkechersPerformanceUK

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ADVERTORIAL

THE DETAIL IN RETAIL The life of the humble PGA Professional has changed somewhat since The Great Triumvirate became the first of their kind. Today’s PGA Professional requires a whole host of skills to be successful. TGI Golf’s Head of Communications Matt Millard takes a look at the PGA Pro’s toolbox.

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ADVERTORIAL

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wonder what the Great Triumvirate of JH Taylor, James Braid and Harry Vardon would make of the life of the PGA Professional today?

When those legends of the game put pen to paper in 1901 to form The PGA and become the first PGA Professionals, I bet they never imagined EPOS Systems and Launch Monitors would become essential tools.

In fact, even if you go back to the birth of TGI Golf in 1984, some of those boys at Haggs Castle would be scratching their heads at the sheer number of tools a PGA Professional in 2017 needs to be using to be both successful and profitable.

Gone are the days of a PGA Professional giving a few lessons, selling a few Mars Bars and popping a few quid into a wooden drawer under the desk…well at least they should be!

Today’s PGA Professional needs to be the master of all trades – marketing, social media, engineer, scientist, interior designer, mentor, the list of skills to be a successful retailer is gargantuan.

Technology has played a key role in the success of the on-course retailer wrestling business back from the off-course competitors over recent years.

Launch monitors are an essential piece of kit for the modern day PGA Professional.

Utilising this technology for a whole host of services, including club fitting, gapping sessions and, of course, lessons.

While these pieces of kit can be expensive, many Pros who have invested in them have found they pay for themselves in a relatively short space of time as club members flock to see their stats on screen and enjoy lessons with tangible results.

Combine a launch monitor with an indoor swing studio and you’re laughing, it opens up a whole other host of benefits and services to club members and the Pro…lessons in the warm and dry being the most appealing!

It’s not just on the range or the swing room that technology has played an important role in changing the way the PGA Professional operates.

Social Media and the internet has meant the PGA Pro now needs to have a good grasp of marketing like never before.

Gone are the days on relying on the loyal and captive audience of the golf club members. There are now a whole host of ways that they can purchase everything they need to enjoy their game of golf.

Without a doubt, if a business is not communicating with its customers you can

bet your bottom dollar that somebody else is. Whether it’s the high street retailers, the internet companies or even the PGA Pro down the road.

So it is vitally important that PGA Professionals communicate with their customers using at least one of the channels available.

The best will be via Email. TGI Golf Partners are fortunate that they have access to one of the world’s leading email marketing tools in Campaign Monitor, the same system used by Disney, MercedesBenz and Callaway.

Through this programme they can send bespoke communications direct to their customers’ inboxes, something highly recommended to all on course golf retailers.

In these structured email campaigns they keep their customers abreast of what’s happening in their shop, new products, sale items, news and club competition results.

Social Media is another important avenue for PGA Professionals to explore and exploit.

These, predominately, free platforms such as Facebook, Twitter and Instagram are perfect for highlighting products and the services on offer.

It is very easy for club professionals to assume that everyone knows the services they can perform, but it is essential to continue reminding them through email, signage, social media, clubhouse notice boards and mailers. They should be letting everyone know their expertise in custom fitting, teaching, club repairs, club cresting etc.

In-store marketing is just as important, there are still far too many Pro Shops around with bright colourful star bursts with black marker pen stuck on rails and walls highlighting prices and offers.

Let’s move away from that. Again, TGI Golf Partners have access to a system called MyMarketing HUB, where they can design personalised and professional marketing material free of charge.

Things have certainly changed massively over the years, but it has all been to the benefit of the PGA Professional, who is now in a far better place than they have been for many years. That is down to the Pro continually adapting and moving with the market.

Long may that continue, who knows how we’ll look in another 116 years.

For further information on how the TGI Golf Partnership can help your business visit tgigolf.com.

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GOV, PGA & PGAE

NEWS

A

five-birdie blitz in six holes around the turn propelled Paul O’Hara to victory in the Titleist and FootJoy PGA Professional Championship at Luttrellstown Castle in Ireland.

Sharing pole position with fellow Scot Christopher Currie and England’s Christopher

O’HARA BLITZES TO VICTORY

McDonnell on one-under-par after three rounds, O’Hara bogeyed the first two par-3s to raise his playing partners’ hopes and those of a pursuing pack that included Phillip Archer, Andy Raitt and Garry Houston.

Then the 30-year-old from North Lanarkshire Leisure moved into overdrive as the

turn approached with birdies on the last three holes of the front nine and also the 11th and 12th.

Conversely, Currie, who arrived at the 7th hole three shots clear, bogeyed the 9th and 10th, and with the rest of the challengers seemingly becalmed all O’Hara needed to do was play par golf down the stretch.

“I won last week in Scotland as well [in the Northern Open at Moray Golf Club], so that’s backto-back wins. I’m very pleased with that,” O’Hara, who posted a two-under-par closing round of 70 to finish three-under for the tournament and scoop the £10,000 winner’s cheque, said.

In what turned out to be a

Scottish one-two, Currie was one shot adrift but £6,420 richer.

In a break with tradition, O’Hara did not take up his place in GB & Ireland’s PGA Cup team to face the Americans at Foxhills in September because of prior personal commitment.

Leading scores: 285 O’Hara (North Lanarkshire Leisure Ltd) 69, 71, 75, 70; 286 Currie (Caldwell GC) 70, 71, 74, 71; 287 Archer (Birchwood GC) 73, 73, 71, 70; 288 – McDonnell (Golf at Goodwood) 73, 65, 77, 73; 289 Houston (Carden Park Golf) 71, 71, 74, 73; 290 Cian McNamara (Monkstown GC) 74, 73, 74, 69; Raitt (St George’s Hill GC) 72, 75, 70, 73.

GUSTAFSSON WINS ALBERT’S IN EXTRA TIME THUMBS-UP FOR TEN-MAN TEAM

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kipper Albert MacKenzie is delighted with his ten-man line-up for GB & Ireland’s defence of the PGA Cup against the United States at the Foxhills Resort in Surrey from September 15-17.

Greig Hutcheon, Matthew Cort and Robert Coles had already booked their places in the team after finishing in the top three at the PGA play-offs last October. And following the PGA Professional Championship at Luttrellstown Castle in Ireland last month, they have been joined in the team

by Christopher Currie, Phillip Archer, Christopher McDonnell, Garry Houston, Andy Raitt, David Higgins and Damien McGrane.

“I feel that we are formidable and robust,” said MacKenzie, whose vice-captains will be Martyn Thompson and Cameron Clark. “We have a team of strength and experience, and we’re going to be seriously competitive in September.”

Archer is one of eight former

European Tour players who will bring vital experience to MacKenzie’s team. The 45-year-old finished runner-up four times on Tour and has played in both the US Open and Open Championship.

Raitt, 47, Houston and McGrane, both 46, Coles, Hutcheon and Higgins, all 44, and Cort, 42, each played at least three seasons on the European Tour.

McDonnell, 35, is a former Challenge Tour winner while Currie, 34, qualified as the youngest member of the team after finishing runner-up in the PGA Professional Championship.

Team: Phillip Archer (Birchwood GC), Robert Coles (Maylands G&CC), Matthew Cort (Beedles Lake GC), Christopher Currie (Caldwell GC), David Higgins (Waterville GC), Garry Houston (Carden Park Golf), Greig Hutcheon (Paul Lawrie Golf Centre), Christopher McDonnell (Golf at Goodwood), Damien McGrane (unattached), Andy Raitt (St George’s Hill GC).

n Andrew Willey of Bulwell Forest carded a six-under-par 134 to win the 2017 Midland Masters at Kedleston Park by two shots from Adam Keogh of Spalding. n The Waterfall course at Mannings Heath in West Sussex will host a PGA

EuroPro tournament from August 2-4. Nokia are title sponsors and the prize fund is £50,000. Teams of one pro and three amateurs will contest the Pro-Am on August 1. www.manningsheath.com n Garmin has become an

P

eter Gustafsson won the Aegean Airlines Pro-Am and €7,000 at Costa Navarino in Greece in a suddendeath playoff against Austria’s Georg Schultes.

After three rounds of regulation play, the 40-year-old Swede’s closing three-over-par 74 on the Bernhard Langerdesigned Dunes Course pegged him back to six-under (207) and into a tie with playing partner

Schultes, who finished with 72.

The pair halved the first three playoff attempts on the 18th, but the fourth proved to be the decider as Gustafsson (pictured) birdied the par-5 by knocking his approach to two feet.

The two-round, 60-team Pro-Am was won by Stuart Boyle from Wentworth and amateurs Haris Papadopoulos,Georgios Kyvernitis and Dimitris Carokis.

associate of the PGA south region (England) via a year-long deal that covers seven counties served by more than 1,450 PGA professionals. www.garmin.com/uk n Teams of one professional

and one amateur can enter the 54-hole Invitational Pro-Am over Quinta do Lago’s North, South and Laranjal Courses in the Algarve from November 1-4.

The prize fund will be €50,000. www.TheInvitational.eu

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TRAVEL

NEWS

PORTUGUESE PINNACLE AT WEST CLIFFS

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est Cliffs Golf Links, less than an hour’s drive north of Lisbon on the Silver Coast, has been tipped to become the No.1 course in Portugal.

Designed by Cynthia Dye, niece of Pete Dye, it is a par-72 clifftop links with sweeping views of the Atlantic Ocean from each hole.

Dye flew in from her home in Colorado for the official opening last month and Adam Lawrence, editor of Golf Course Architecture magazine, said: “West Cliffs occupies possibly the best piece of golfing ground I have seen in

mainland Europe. The design sits lightly on the natural terrain. All in all, I think the course is a strong contender for the title of best in Portugal.”

Andy Newmarch, editor of the Top 100 Golf Courses website, said: “West Cliffs is one of the very best European openings in recent years, if not the best. It’s exciting and dramatic, with quality holes from start to finish, and is simply exhilarating to play.

There’s no doubt in my mind it’s set to become a big hitter on the European golf scene.”

Dye said: “This has been an incredible project to be

THE ROXBURGHE GOES BESPOKE

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he Roxburghe Hotel and Golf Course near Kelso in the Scottish Borders will shortly be under new ownership.

The estate, which includes a 22-bedroom hotel and a golf course designed by Dave Thomas is being acquired by Bespoke Hotels which also owns Carnoustie Golf Hotel.

Bespoke Hotels is availing itself of planning consent that was granted in 2010 for 60 self-catering lodges, a new clubhouse and the conversion of the existing clubhouse to a 10-bedroom dormy house The Duke of Roxburghe

said: “I am delighted that we have reached agreement with Bespoke. We look forward seeing The Roxburghe grow in the years ahead under new ownership and achieving our long-term vision of a highquality resort destination.”

Haydn Fentum, founder and CEO of Bespoke Hotels, said: “We are hugely excited by the potential of The Roxburghe and look forward to taking the business into a new era.

“We would like to extend our thanks to the outgoing management team as well as to both the hotel and golf course staff, with whom we hope to build a fruitful relationship moving forward.” www.bespokehotels.com www.roxburghe-hotel.net

involved in, from the moment I first visited the site 14 years ago.

West Cliffs is the most natural golf course site imaginable. The course was really already there for us, and it was our job to shape the holes.”

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West Cliffs, which is being managed by neighbouring Praia d’El Rey, also features a golf academy and a glassfronted clubhouse. www.westcliffs.com www.praia-del-rey.com

LE TOUQUET RESTORATION

he La Mer links at Le Touquet has returned to its original layout as part of long-term plans to restore the 45-hole Normandy golf resort to its 1930s glory.

The Harry Colt classic opened in 1931 when Le Touquet was one of Europe’s most fashionable resorts. But fortification and bombardment during World War II resulted in significant damage to the terrain and the abandonment of four of Colt’s holes.

Unsuccessful efforts were made to restore these holes in the 1990s, but the recent discovery of 1930s aerial photography has helped to recreate Colt’s original design.

Golf architect Patrice Boissonnas, who worked on the project, said: “As part

of reviving the missing four holes – the 13th to the 16th – we were able to restore Colt’s original dogleg right par-5 15th, described by his design rival Tom Simpson as one of the best he’d ever seen, and the downhill par-3 16th.”

A new clubhouse has been built and a new look for Le Manoir, the resort’s hotel, is also in the pipeline. www.opengolfclub.com/en/ Golf-du-Touquet

NEW WEBSITE FOR GOLF TOURISM ENGLAND

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olf Tourism England has unveiled its new website showcasing the outstanding quality of golf across several regions of the country.

Filters include searching by airports, seaports, architects, regions and types, guaranteeing a user-friendly experience with detailed regional information.

With the support of the Discover

England Fund, administered

by Visit England, Golf Tourism England has been able to develop and launch a website that gives golfers the option of selecting and comparing courses, local hotels and attractions while providing links to bookable packages offered by tour operators.

Andrew Cooke, CEO of Golf Tourism England, said: “We

are delighted with the new digital offering we are now able to provide, showcasing the magnificent courses we have here in England. The launch allows us to show off a quickly evolving platform which we believe will meet and surpass the expectations of the international golfer looking for their next holiday.

“With an extraordinary number

of golf courses and attractions across the country, we are keen to continue to grow our partnerships and provide visitors with even more choice. With strong imagery, helpful links and engaging content, we are confident this platform demonstrates England’s growing on- and off-course offering in a really effective way.”

GolfTourismEngland.com

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05/07/2017 11:59

EQUIPMENT

NEWS

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allaway has launched a modern version of its Steelhead XR fairway woods.

Engineered with a Hawkeye Sole and re-contoured to increase versatility and smooth turf interaction, Steelhead XR features a steel face, a 6gm J-36 carbon crown and a low CG. R&D senior vice-president Dr

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STEELHEAD DELIVERS MODERN ART Alan Hocknell said: “Callaway has improved what was already an iconic shape, made the head more forgiving and easy to launch, and refined the sole to make it even more versatile and playable than the original Steelhead Fairway.

“What’s more, we coupled it with our latest ball speed technology innovations to

promote more distance, both off the turf and from the tee.”

Lofts available: 3+wood (13.5), 3-wood (15), 4+wood (16), 5-wood (18), 7-wood (21), 9-wood (24) and Heavenwood (20.5). Women’s Steelhead XR Fairways are available in 3, 5, 7, 9 and Heavenwood models. www.callawaygolf.com

KEEPING TIME WITH CALLAWAY

allaway has introduced the first multi-sport watch designed specifically for golfers – the ALLSPORT. With the increasing emphasis on a healthy lifestyle, Callaway has incorporated fitness tracking features into a conventional golf GPS watch, including a step counter, calorie tracker and multi-sport training

capabilities for a range of sports including running, cycling and swimming.

The ALLSPORT can also be synced via Bluetooth to the free Callaway smartphone app to receive call, text and email notifications directly to the wrist.

“Callaway has combined a golf GPS, multisport fitness

tracker and smartwatch into an extremely wearable, lightweight design,” said Brand Fusion UK sales manager Tony Fletcher. “It will give golfers a wider appreciation of fitness and lifestyle tracking while still offering a quality GPS device that will help lower scores on the course.”

The GPS function offers

yardages to the front, middle and back of greens for more than 30,000 preloaded courses, plus layup and carry distances to hazards and doglegs. RRP: £249 www.brandfusionltd.co.uk

CARLY DABBLES EASY APPROACH GOLF JOLLY WITH ROLLEYGOLF WITH VOLVIK FROM GARMIN COLOUR pproach S60, Garmin

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olvik has signed Carly Booth on a multi-year deal after she used the Volvik S4 ball to qualify for the recent US Open.

The 25-year-old Scottish professional joins a team of world-class golfers hat includes two-time Masters champion Bubba Watson and LPGA winners such as Lee Il Hee and Chella Choi.

“I’m delighted to have signed with Volvik and I’m really looking forward to bringing even more colour to my game,” said Carly, who has a social media following of over 100,000 across Twitter and Instagram.

“I first used the S4ball during qualifying for the US Open and I instantly loved the control it gave me, both off the tee and around the greens. I felt really comfortable standing over it and it’s going to give me added confidence during the biggest event of my season so far.” www.volvik.com

International’s newest GPS golf watch, has a sunlight readable display that intuitively integrates detailed mapping and yardages in full colour.

It provides quick access to information like precise yardages to greens, hazards and doglegs on more than 40,000 preloaded courses from around the world.

The Approach S60 also features a QuickFit watchband that can be easily interchanged in an assortment of coloured silicone, leather or stainless steel styles, and SwingTempo that measures the relationship between upswing and downswing.

RRP: £399.99. A premium version with brilliant ceramic bezel and a black leather band is available for £479.99. www.garmin.com/outdoors

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olleyGolf has partnered with some of the UK’s top golf clubs to offer a memorable corporate or society day experience.

The ‘hop-on, hop-off’, trolley is at the heart of the day and delivers either an effortless walk or an exceptional ride.

The Rolley Experience comes in three different packages and can include a variety of add-on features. These include: a motivational talk; overnight accommodation; a trick-shot display; breakfast, lunch and/ or dinner; a gift hamper; and a private function room.

Each day features a RolleyGolf

professional with each fourball, oncourse refreshments, a full digital memory pack with photographs and video from the day.

The days are suitable for everything from a small group of friends to a corporate or teambuilding day of 20-plus golfers.

Inventor Arnold du Toit explained: “This presents an ideal opportunity for us to launch the Rolley experience to the group golf market. We’ve already taken a number of bookings for celebrity and charity golf days and are looking to expand our ‘collection’ so we can facilitate more events across the country.” www.rolleygolf.com

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06/07/2017 12:22

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DALY DRIVER GOES VERTICAL

ertical Groove’s driver, used by John Daly to capture the Insperity Invitational on the Champions Tour, is now available in the UK. As part of the agreement, Vertical Groove Golf will also be distributed throughout Ireland,

Spain, France and Germany.

The Vertical Groove driver is designed to reduce spin at impact, produce a 40 per cent straighter ball flight and up to 10 yards further in driving distance.

“We are excited to bring the Vertical Groove Driver to the UK,”

said Samir Khan, managing director of distributors Anemoi Sport. “Our initial product testing with amateurs revealed the Vertical Groove driver outpaced competitive brands in the marketplace while delivering a straighter ball flight and more distance.”

CREATIVE SOLUTION FOR SKYTRAK

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reative Golf 3D now enables European golfers to play family-friendly games such as Smash The Windows and Fantasy Putting on their SkyTrak.

SkyTrak users can upgrade to the Creative Golf 3D basic package, giving them access to five top courses: The Oxfordshire in England, Pléneuf-Val-André in France, München Eichenried in Germany, Tauern in Austria, and Golf Resort Black Stork in Slovakia.

In addition, Creative Golf 3D also includes

various themed driving ranges and practice facilities including Fairytale Golf Course, Island Targets and Castle Park MiniGolf, not to mention Abandoned Factory and House Demolition.

Ten extra Creative Golf 3D Course Pack Sets are also available, offering a round of golf at over 100 additional courses.

“We are always looking to offer more features and options to our SkyTrak users and we are thrilled to add a simulation offering with a European emphasis,” said SkyCaddie’s UK & European sales manager James Holmes. www.skytrakgolf.com

SHAKA TO THWART DOWNPOURS

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/FORE’s latest umbrella is based on the Shaka – a hand gesture which originated in Hawaii and has become a surfer’s favourite.

After teaming up with HaasJordan, the manufacturers of the sturdy and dependable umbrellas, G/FORE has added its own

distinctive colours and style to complement its growing collection of gloves, footwear and apparel.

The custom 62” Haas-Jordan design features wind-vents on all eight panels, solid fibreglass ribs, black braided fibreglass shaft, slip-resistant ergonomic handle, and custom epoxy dome handle medallion. RRP: £85 www.gfore.com

The 450cc Vertical Groove driver is offered in 8°, 9.5°, 10.5° and 12° lofts (RH) and 9.5° and 10.5° lofts (LH) while featuring a full range of Aldila premium grade, tour-proven aftermarket NV2K series shafts as standard. www.vertgolf.com

A STROKE OF GOLF GENIUS

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olf Genius has become Marriott Golf UK’s management partner and golf course operator at the hotel group’s nine golf venues across the UK. Ranging from large corporate golf events to smaller society days, the Golf Genius system will be used by Marriott at venues like Forest of Arden and St Pierre.

Used by over 45 different clubs and event organisers in the UK, Golf Genius provides cloud-based software for organising and managing golf events, leagues, and trips, with tools such as online registration, website management, live scoring and printed materials.

Alison Ainsworth, Marriott Hotels’ European senior director of golf, leisure and spa operations, said: “We’re committed to delivering a first-class golf experience to everyone that visits our venues, and we felt that Golf Genius was the right choice as a golf event management partner.”

Craig Higgs, Golf Genius’ director of international sales, said: “We’re thrilled to partner Marriott Golf UK, and we look forward to providing increased levels of engagement to the thousands of golfers that they service every year.”

Contact: craig@golfgenius.com

CARNOUSTIE DISPLAYS FORESIGHT

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arnoustie Golf Links, host of next year’s Open Championship, has placed an order for seven golf simulators from Foresight Sports.

Once delivered, this will be the UK’s largest indoor golf facility of its kind. “We at Carnoustie Golf Links are always striving

to ensure that our golfers’ experience is the finest,” said Colin Sinclair, the head professional at Carnoustie Golf Links. “The quality of Foresight’s product, their innovation and service levels were also key to our decision making.”

Foresight Sports’ director

Edward Doling said: “This significant commitment from such a world-famous golfing venue is very special for our brand and further confirms our market-leading position.

It also reinforces how our camera-based technology can be trusted indoors or outdoors

to measure and report the most accurate ball and club data in the industry.”

The Foresight simulators will be located adjacent to a new Pro Shop on the ground floor of the indoor centre. www.foresightsports.eu carnoustiegolflinks.co.uk

TITLEIST’S SPECIAL PLAY DEAL

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itleist’s special-play Pro V1 or Pro V1x balls, with double-digit numbers from 00-99, are accounting for 40 per cent of all orders placed in the UK.

Michael Creighton, Titleist’s golf ball manager, said: “The addition of special-play numbers as part of the loyalty promotion was extremely

popular with Pro V1 and Pro V1x players.”

SRP: £55 per dozen. Trade price: £30.50 (ex-VAT) www.titleist.co.uk

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06/07/2017 12:23

PEOPLE

NEWS TOP CARNOUSTIE JOB FOR WELLS

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arnoustie Golf Links has appointed Michael Wells as its first ever chief executive.

Wells joins the east of Scotland golf complex from the R&A in nearby St Andrews where he was the Open’s director of championship staging.

Carnoustie chairman Pat Sawers said: “Michael has extensive knowledge of all facets of golf administration, particularly in relation to staging major tournaments. He has done a great job as a director at the R&A and I believe he is the right leader to entrust with developing our brand and ensuring that Carnoustie Links continues to be recognised as one of the most challenging links golf set-ups in the world.”

During his time at the R&A, Wells, who will take up his post later this month, was involved

in two Opens at Carnoustie – in 1999 and 2007.

He said, “Carnoustie has a reputation for being one of the toughest courses in the world and one that every golfer should aspire to play. I am very excited about the opportunity to work alongside the fantastic team at Carnoustie and to help develop its reputation as a world-class golfing destination.”

The executive search and selection campaign was led by Donogh O’Brien, director of Aspen People. He said: “Close to 100 applications were received from all over the UK and internationally. Shortlisted candidates were subjected to a rigorous process which tested their leadership, vision and skills as well as attitudinal factors to ensure they would fit into this unique set-up.” carnoustiegolflinks.co.uk

GALLACHER JOINS SCOTTISH GOLF

SIMON SIGNS ON AT ST ENODOC

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imon Greatorex has succeeded Tuck Glagett as general manager at St Enodoc Golf Club in Cornwall.

The 46-year-old spent 11 years at a course in the New Forest followed by six years as secretary at Yeovil Golf Club, a 27-hole facility straddling the Dorset and Somerset border.

Prior to his golf career, he worked in hospitality, catering and leisure management with Whitbread and Rank Leisure.

Greatorex said: “I’ve had great experiences as a visitor to St

Enodoc over the years and I’m looking forward to working with the team to make those similarly positive experiences available to members and visitors alike.

“Golf is currently facing challenging times, but I believe the clubs that govern and organize themselves in the most professional way will be the ones that prevail. I will work hard to identify the club’s strengths, weaknesses, opportunities and threats in order to maintain a stable and progressive way forward for St Enodoc.”

St Enodoc, which in 2015 celebrated its 125th anniversary, is home to the championship Church Course and the shorter Holywell Course.

Designed by James Braid, the Church Course is famed for its fairway undulations, firm greens and signature Himalaya Bunker – reputedly the tallest in Europe – on the 6th hole. www.st-enodoc.co.uk

WHO’S WHO? n Laura Biagiotti, the celebrated Italian fashion designer and owner of the Marco Simone Golf & Country Club near Rome that

will stage the 2022 Ryder Cup, has died, aged 73. n Mark Grieve, a PGA

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tephen Gallacher has joined Scottish Golf’s performance committee to help guide the nation’s leading amateurs.

The three-time European Tour winner, a member of Europe’s winning Ryder Cup team at Gleneagles in 2014, teams up on the committee with another former Ryder Cup player, Andrew Coltart and Solheim Cup veteran Catriona Matthew.

Gallacher, 42, said: “I’m a passionate supporter of the

game at all levels in Scotland and take great interest in the development of players from a young age to the leading amateur level. If you get used to winning regularly as an amateur, you’ll have a better chance of making it as professional. Hopefully, I can provide advice, help and assistance to support players.”

Scottish Golf CEO Blaine Dodds said: “Stephen is one of the most passionate and respected players in European golf and will bring valuable knowledge and experience to our programmes, as we focus on supporting our best male and female players to compete at the top of the amateur game and beyond.” www.scottishgolf.org

DAWS OPEN FOR SOPHIE

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ophie Daws has joined the professional team at Royal Mid-Surrey to boost the club’s teaching academy.

Joining from Etchinghill GC in Folkestone, she becomes the seventh member of head professional Matthew Paget’s team at the historic south-

east London club which is celebrating its 125th anniversary.

“I’m really pleased to be joining such a progressive club which has the largest ladies section in the country with 309 members and a 92-strong junior section,” she said. www.rmsgc.co.uk

professional for more than 30 years, has been appointed general manager at the 9-hole Datchet Golf Club near Windsor.

n Simon Thornton, a former European Tour professional, has joined the team that runs Ireland’s largest golf show, Irish Golf Expo.

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04/07/2017 15:57

COMPANY

NEWS

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rixon Sports Europe presented a cheque for £23,173.50 to Prostate Cancer UK following the first three months of sales of the fifth generation Z-STAR and Z-STAR XV golf balls.

SRIXON BOOSTS CANCER CHARITY

The Japanese company donated £1.50 to the charity for every dozen of the balls sold at trade since the launch in February.

As part of the agreement, Srixon also produced limited-

SMART CART INCENTIVE FOR EUROPRO WINNER

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he winner of the Motocaddy Masters on the PGA EuroPro Tour in August will receive an S5 CONNECT electric trolley as a special prize.

Now in its 12th season as the Tour’s official electric trolley, Motocaddy will host the event at Wychwood Park near Crewe from August 9-11.

Europe’s third-tier Tour has increased its total prize money this season to £1.2m and the top five golfers on its order of merit will earn cards for next year’s Challenge Tour. In addition, a bonus of £250,000 is on offer to any player who wins four tournaments in 2017.

“The Tour is getting bigger and bigger every year and with the increased prize pot available this season, we wanted to do something extra special for our own tournament,” said

Motocaddy marketing manager Oliver Churcher.

“Being the world’s first ever smart cart, the S5 CONNECT is something the players will not have used before. It’s our most technologically advanced model and can sync to a free GPS app via Bluetooth, allowing the digital display to provide distance data and notification alerts direct from a smartphone.”

Matthew Cort, winner of last season’s Motocaddy Masters, says the prize incentive will really spur players on. “Winning the event last year was really special as Motocaddy has been a long-term supporter of the Tour for over a decade,” he said.

Motocaddy is also providing S3 PRO electric trolleys as prizes for all the winners of the Tour’s other events this season. www.motocaddy.com www.europrotour.com

edition 15-ball bonus packs that each included an additional free sleeve decorated with the Prostate Cancer UK logo.

European Tour player Shane Lowry, who played a lead role in the promotional campaign, joined Leslie Hepsworth, Srixon’s UK and Ireland president, to publicise the donation to the cameras.

“Everyone at Srixon has been fully behind this partnership from the very beginning, so naturally we are extremely proud to present this sizeable cheque to Prostate Cancer UK after an encouraging start to the year,” Hepsworth said.

James Beeby, director of

fundraising at Prostate Cancer UK, said: “This is a tremendous start to our innovative relationship with Srixon and we thank them and all the golfers for raising a brilliant amount of money. This exciting venture offers golfers a chance to not only change their game, but also change the lives of men affected by prostate cancer.

“Srixon’s continued support will be invaluable in funding research and raising awareness to help us provide dedicated support and information to men and their loved ones.” www.srixon.co.uk www.prostatecanceruk.org

GALVIN GREEN TEAMS UP WITH FOREMOST

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alvin Green, official weatherwear supplier to the 2018 European Ryder Cup team, has joined Foremost Golf’s Elite Marketing Programme in the apparel and outerwear categories.

The initial agreement will run for two years to the end of 2019 with the option of a third year through 2020.

Galvin Green’s UK and Ireland managing director Greg Pearse said: “As a brand that’s 100 per cent focused on producing performance golf apparel, our distribution is critical. Our products are

only available in golf-specific stores and we very much look upon the green-grass pro as the heartbeat of our brand.

“The Foremost EMP gives our brand the ideal opportunity to build the right green-grass retail partnerships and the platform to explain our numerous product technologies and benefits to the golfer.”

Foremost Golf managing director Andy Martin said: “This is a very exciting new partnership. Galvin Green embraces the highest standards in concept shop merchandising for greengrass stores, and these developments work perfectly with our Elite Marketing Programme by carrying a clear and consistent marketing message, both digitally and in store.” www.foremostgolf.com

WOBURN EXTENDS CLUB CAR DEAL

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oburn Golf Club has extended its lease deal with Club Car and official distributor Oliver Landpower until 2020.

“Having worked with Club Car for more than 12 years, we trust the brand and the decision

to renew the contract was easy to make,” Woburn managing director Jason O’Malley said.

Club Car will supply 50 electricpowered, emission-free, Precedent i2 vehicles to be used by golfers across the venue’s three courses, the Duke’s, Duchess and Marquess.

Kevin Hart, Club Car’s EMEA golf sales director, said: “Woburn Golf Club is one of the world’s leading golf destinations and a venue completely in tune with its customers’ wants and needs.” www.woburngolf.co.uk www.clubcar.tv

Above: L to R: John Clarke, Woburn course manager; Charlie Glenister, Oliver Landpower managing director; O’Malley and Hart

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04/07/2017 16:17

APPAREL

NEWS COLOURS GALORE WITH FOOTJOY

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ootJoy has launched four colour combinations – Infuse, Venture, Revere and Spirit – into its Essentials line Also appearing in the brand’s SS18 range, available for accounts to pre-book now, are the full-zip men’s fleece hoody and wool blend V-neck pullovers.

FootJoy marketing executive Paul O’Hagan said: “With each season that approaches, the demand for golf apparel that merges on-course performance with off-course styling increases. This next springsummer collection we believe will offer all golfers something for their wardrobe – whether it’s a standout pullover with block colouring or a subtle performance polo shirt in cool,

fresh lavender.”

The Infuse, Venture, Revere and Spirit colour stories embody the forecast trends for 2018 and encompass a mix of polo shirts, chill-out pullovers, sweaters and shorts.

SS18 also presents a reimagined women’s collection with new patterns and colours. *FootJoy’s D.N.A. Helix shoes feature a re-engineered outsole with a widened heel platform and a wider cleat spread for maximum traction. “With D.N.A. Helix, we have pushed boundaries and merged technologies to deliver an all-round athletic shoe that provides the expected level of comfort and flexibility but with additional structure,” marketing manager Russell Lawes said. www.FootJoy.co.uk

BUNKER MENTALITY JOINS FOREMOST

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unker Mentality has become an approved supplier to Foremost Golf.

After more than ten years’ trading, the ‘unapologetically

bold’ menswear brand has the foundations in place to expand its wholesale business both in the UK and internationally.

“Our clothing has a strong, modern, fashion-forward spirit reflecting our belief that golf is a lifestyle sport,” Tamasine Green, Bunker Mentality’s owner and managing director, said. “Foremost is the perfect channel of distribution for us. Their comprehensive

PING PURPLE HAZE

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he highlight of PING’s SS18 men’s range is a new polo shirt collection with three striking colour stories – ‘Disruption’, ‘Drift Away’ and ‘Purple Haze’.

‘Disruption’ pairs imperial blue with orange burst on a core of Navy and white while ‘Drift Away’ features a cool, sea-foam green as the lead colour and ‘Purple Haze’ offers a palette of plum, celestial blue and Navy.

Incorporating Sensor Cool technology, the collection’s polo shirts are showcased by the Harper (RRP: £55), Quinn (RRP: £35) and Theodore (RRP: £50). These designs combine a tailored fit and moisturemovement performance with quick-drying, stretch and creaseresistant properties.

Complementing the new collection is Tekfit waistband technology which provides an

additional two inches of stretch to the Bradley trousers and shorts and Hendrick shorts (£60).

The Knowles sweater (RRP: £80), engineered from soft-touch merino with a heather-coloured fleck design, has natural thermal and moisture-moving properties.

The lightweight Delta jacket (RRP: £80), designed for optimum performance in windy conditions, offers superior water resistance and additional venting for enhanced breathability. www.pingcollection.co.uk

and integrated approach to the market enables us to present the brand directly and effectively to their members.

Golf is our sport, and therefore golf professionals are our main focus going forward.”

The range of services offered by the Berkshire-based group is highlighted by retail marketing provided in-store for professionals at the point closest to transaction.

Chris Glenday, Foremost Golf’s approved supplier manager, said: “It’s clear the team at Bunker Mentality are devoted to growing distribution with our members. The brand will offer our professionals a fresh, new apparel opportunity, especially for the early adopters. It will also offer a great margin opportunity!” www.bunker-mentality.com www.foremostgolf.com

MIZUNO OFFERS CLIMATE PROTECTION

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izuno’s SS18 offering is a micro-collection focusing on advanced climate protection.

In Japan, golf apparel must deal with Asia’s extreme summer climate and both Mizuno’s latest fabric innovations, Solar Cut and Heat Protection Print (HPP), provide protection from infrared and UV rays.

The Solar Cut HPP polo features a two-button placket and ribbed collar, the Solar Cut print polo has a longer four-button placket and a dress

collar and the Solar Cut polo is a textured, cotton-effect shirt with a two-button placket and a two-tone dress-style collar.

The Stretch polo is a smoothfeel shirt with contrast piping, tailored to diffuse moisture in sticky conditions. It has a short two-button placket and a ribbed collar.

The mélange polo is a softtouch, heathered shirt woven from pre-dyed yarns, with a button-down dress collar and a longer four-button placket.

A mid-layer quarter-zip top, lightweight vest and lightweight jacket complete the collection.

The quarter-zip top has a lightly fleeced lining and a structured collar while the lightweight vest and jacket have stretch panels to allow full movement yet fold down to an easily storable size. golf.mizunoeurope.com

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06/07/2017 13:06

GALVIN GREEN STAYING COOL

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alvin Green has introduced a new summer collection of 38 cool-layer shirts.

Accounting for half of the range, the Ventil8 Plus shirts are manufactured from 100 per cent polyester and ready to be worn after washing. They also feature improved ventilation and UV protection of 20+.

“We exist so that serious golfers can perform and enjoy their golf no matter what the weather,” Greg Pearse, Galvin Green’s UK and Ireland

managing director, said. “We’re renowned for our waterproofs, but our obsession with innovation and quality applies across our entire multi-layer concept. We had a great year with shirts last year and have chosen to extend the range this summer and add even more garment technology to maximise performance.”

The Ventil8 Plus range includes the short-sleeved Mike (S-XXL, four colours, RRP: £100), Mitchell (S-XXL, five colours, RRP: £95) and Mac (S-3XL, eight

colours, RRP: £85).

Completing the cool-layer range are the short-sleeved Melvin (S-XXL, five colours, 81 per cent polyester, 19 per cent cotton, RRP: £75), Miller (S-3XL, eight colours, RRP: £70) and Marco (S-XXL, five colours, RRP: £75), and long-sleeved Morris (S-XXL, black and white, RRP: £80).

The range’s junior shirt, Rock (134/140-170, RRP: £45), comes in white and black with multicoloured stripes at the back www.galvingreen.com

PUMA UNVEILS EVOKNIT DESIGNS

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howcased by Rickie Fowler and Lexi Thompson, Puma Golf’s AW17 collection of apparel, accessories and footwear is aimed at men, women and juniors.

Its main innovation is Evoknit, a knitted design from moisturewicking, breathable fabric with body-mapped ventilation, strategically placed rib panels and seamless engineering.

The collection also features

synthetic insulation and microfibres to trap body heat and repel water, thus creating a warmer microclimate even in the wettest, coldest weather.

The AW17 assortment includes more fashion-forward trousers and shorts, rejecting the shiny fabric and drapy fit commonly associated with the garment and offering moisture management, an improved fit, a rebalanced pattern and a curved stretch waistband.

The AW17 men’s footwear collection, available in sizes 7-14, aims to blend superior step-in comfort, perfect fit and durability with trendy colours, materials and patterns.

The Ignite Disc Extreme (RRP: £100) combines a premium leather saddle with proprietary Disc technology that tightens with

HUGO BOSS SEALS OPEN DEAL

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ugo Boss has entered into a five-year partnership with the R&A to be the official outfitter of the Open Championship.

The ‘Open Collection by BOSS’ is already on sale in advance of the 146th Open at Royal Birkdale from July 20-23.

The ‘athleisurewear’ pieces, worn by defending champion Henrik Stenson (pictured), feature an embroidered official Open logo and combine technical fabrics and innovative details.

R&A chief executive Martin Slumbers said: “This is a long-term partnership which will enable us to provide a truly world-class apparel offering to fans of the Open around the world.”

Under the agreement, Hugo Boss will outfit all officials and staff members at the Open and have a shop in the official merchandise pavilion. www.hugoboss.com

a simple twist for a custom fit and is available in four colourways.

The Ignite Spikeless Pro (RRP: £100), with a modern silhouette, microfibre waterproof upper, embossed support saddle and soft mesh lining, is available in two patterns while the Titantour Ignite Hi-Top (RRP: £160) comes in an all-white colorway.

The ladies’ collection (sizes

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5.5-12) features the Ignite Spikeless Sport Floral (RRP: £100), which comes in three colours, a trendy graphic print and a combination of textile and leather, and the Ignite Statement (RRP: £100), which comes in two colours, looks more like a casual street shoe and has 39 hexagons on the sole. cobragolf.co.uk/pumagolf

YOB CULTURE

OB Golf’s AW17 collection is now available for pro shops across the UK and Europe.

CEO Tom Armitage said: “YOB is actually an acronym for ‘Your Own Brand’ which is what our business is all about. We design and manufacture a wide range of high-quality plain products and decorate them with individual club crests or logos to create unique collections for members and visitors to buy from pro shops.

“AW17 presents an opportunity for us to help golfers and golf clubs across the UK remain active during the autumn and winter. Our range of seasonal essentials can keep golfers warm, dry

and, most importantly, free to play their best golf in the most demanding environments.”

The launch includes a new show reel, shot at Hillside Golf Club near Southport. www.yobgolf.com

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06/07/2017 13:07

MULLIGAN

THE INDEPENDENT VOICE

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ust as we’re trying to promote golf as a healthy, fun activity for women and girls, it’s suddenly gone pear-shaped at the highest level of the distaff game. As usual, the sisterhood is closing ranks and decreeing no discussions about the crisis, least of all on social media.

This takes Mulligan back to the dark days of ladies’ amateur golf four decades ago – the professional tour was the flimsiest of sideshows back then – when whispers and innuendoes were rife, and snobbery, gossip and cattiness held sway.

Alas, not much has changed. No wonder our young stars are fleeing to the Korean-dominated LPGA to earn a living. And

after it was revealed the Ladies European Tour had lost a fifth tournament from its 2017 schedule – the £440,000 Masters in Germany – panic buttons were pressed all over the shop.

Already on the scrap heap are the Turkish and Czech Opens, the Buick Championship and another event in Italy. Players have also reportedly been told not to book travel to the Qatar Ladies Open in late November, though that may have something to do with the country’s own political problems.

A memo sent to the membership by the LET’s respected player president, Helen Alfredsson, was leaked to The Times. It read: “You will all feel sad, disappointed, upset, furious, angry, and I must say rightfully so, but I ask you please keep it inside the ropes.

It is tough enough, but just all try to be a team at this point and look professional. We won’t gain anything by using social media to vent the frustration, I beg you.”

The Tour said it “strongly rejects the recent negative speculation in the press about its future. The Tour has made significant investments over the last few years to raise its brand profile and television footprint which has already led to the introduction of a number of new tournaments. We fully understand the frustrations that our members have with the

tournament cancellations and are doing everything we can to improve the situation.”

The truth is, ’twas ever thus. Since the Tour started to play for peanuts four decades ago, its successive management teams and their attempts to promote the product have either been rubbish or sabotaged by capricious members.

The tragedy – I don’t think it’s too big a word given what’s riding on this – is that standards of play, behaviour and appearance on the LET have never been higher than they are today.

There have been only four LET events this season – the last in Spain in April. By the time you read this, a tournament will have taken place in Thailand and the big double-header – the Aberdeen Asset Management Scottish Open at Dundonald Links and the Ricoh Women’s British Open at Kingsbarns – will be nigh.

In April, Catriona Matthew (pictured), now 49, said: “If you’re an emerging player playing in Europe you need to have a part-time job to keep going. It does get better as the season goes on but it’s a tough sell to get tournaments. A lot of the top players go to America. It’s a shame, but it’s difficult.”

The anonymous player who forwarded Alfredsson’s message added: “This mess has to be put at the door of the management.

We pay their salaries through a seven per cent levy on our prize money, and they are not producing. It is a total contrast to many other women’s professional sports in Europe which appear to be going from strength to strength.”

LET figures released by The Times revealed it lost close to £1m in 2014 and 2015, with assets dropping from £1.05m in 2013 to just £72,000 at the end of December 2015. Goodness knows what its position is now, especially as maintaining an HQ at The Buckinghamshire, now under new ownership, will not come cheap.

Meanwhile, the 2017 Solheim Cup in Iowa from August 18-20 is less than six weeks away. The leading duo in the LET’s points standings are England’s Georgia Hall and Florentyna Parker.

Neither is playing much golf these days, but both are odds-on to qualify for the European team and skipper Annika Sorenstam will be honour-bound to select them.

“It’s hard,” Hall said. “I practise quite a bit, but it’s not tournament golf. It’s not the same. Not playing since April isn’t ideal. There just aren’t enough tournaments on our schedule.”

This is a crying shame, of course, but the last thing players should do is close ranks and bury their heads in the sand.

Golf’s paymasters need to be told in no uncertain terms that supporting ladies’ tournaments is the best investment they could make. Just ask anyone who has played in a pro-am or turned up as a spectator.

Mulligan

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06/07/2017 14:37

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