SGB Outdoor June/July 17

ALSO INSIDE: Outdoor retailer George Fisher turns 60

MICROADVENTURES OutDoor 2017 returns to Friedrichshafen, Germany in July

BASELAYER BOSS

June/July 2017

Environmentally-friendly range from ISBJÖRN

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Cover pic: Jack Wolfskin June/July 2017 Issue ALSO INSIDE: Outdoor retailer George Fisher turns 60

MICROADVENTURES OutDoor 2017 returns to Friedrichshafen, Germany in July

BASELAYER BOSS

June/July 2017

Environmentally-friendly range from ISBJÖRN

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Editor: Heather Ramsden Tel: 07974 903726 Email: heather.ramsden@sgboutdoor.co.uk

First Words Heather Ramsden

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he outdoor sector is currently in the midst of trade show season. The next couple of months will see the return of a number of exhibitions both UK and European with hundreds of brands showcasing their latest product offering.

So it stands to reason that in this issue we take a look at all three shows, OutDoor 2017 in Friedrichshafen, Germany from June 18 to 21, The Outdoor Show (OTS) at Stoneleigh Park, Warwickshire from July 11 to 13, and KORS in Kendall, Cumbria on July 4 and 5.

The first and largest of these is OutDoor 2017 in Friedrichshafen which is shining a spotlight on so-called microadventures this year – mini adventures that fit in with everyday busy lifestyles.

Microadventurers might well be looking for something much more specific in their outdoor equipment and Friedrichshafen will be the place to find it. All the details are on pgs 6&7.

In July, the focus falls on the UK, when the revamped OTS is being held on new dates and a new joint partner in the Outdoor Industry Association (OIA), see pgs 14 and 15. Meanwhile KORS, on pgs 28 and 29, is positioning itself as a one-stopshop aimed at the specialised outdoor retailer particularly those who cannot make it to Friedrichshafen.

Along with what to expect from the shows, we have an extended product preview section from page 8 to 12 to help you make up your mind if you haven’t yet decided where to spend your time this summer.

I hope to see you at one of the shows!

Advertising: Tom Saunders Tel: 07841 412199 Email: tom@silverbackpublishing.rocks Publishing: Silverback Publishing Ltd Publisher: Tom Saunders Managing Director: Andrew Crispin Commercial Director: Simon Millet Design: Keith Wood, Hype Creative Whilst every care is taken in the preparation of SGB Outdoor, the editor or publisher do not accept any liability for inaccuracies. Opinions expressed are not necessarily those of the editor. Publication of advertisements and information does not imply recommendation.

Publication of submitted items will be at the discretion of the editor.

No part of this magazine may be reproduced without the permission of the directors of the company

Contents 4-5 6-7 8-12 14-15 16-17 18-19

Industry news OutDoor 2017 – A show review Show product previews OTS 2017 – A show review E-bike insight: The rise of the e-bike E-bike insight: Thieves and technology

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20 21 22-23 25-27 28-29

Industry insight from OIA’s Andrew Denton Get your SEO in order George Fisher celebrates 60-year anniversary Launchpad: New outdoor products KORS 2017 – a show preview

Welcome

ne thing we can always guarantee is the unexpected. With elections looming and all the polls suggesting a May win, I can’t help feeling we have been here before.

I was pleased to see that the Competition and Markets Authority gave the green light for the takeover of GO Outdoors by JD Sports and in this summer issue we talk to George Fisher, a name synonymous with outdoor, as they celebrate 60 years in the Lake District. We also look at growth of the electric bike over the last couple of years and ask the question, will this help to get more people active outdoors? I hope you enjoy this issue and have a good summer.

Simon Millet, Commercial Director

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he iconic Swedish brand Primus is celebrating 125 years in business this year.

In 1892 F.W. Lindqvist and J.V. Svenson created a sootfree kerosene stove in their small blacksmith workshop in central Stockholm and called it Primus. Very soon Primus stoves became the primary choice for those heading off on first ascents and demanding expeditions, including Roald Amundsen, the first person to reach the South Pole in 1911.

In 1999 Primus opened the doors to its factory in Tartu, Estonia in order to meet demand, delivery times and guarantee the highest quality standard. The brand’s commitment to ‘made in Europe’ continues to be key.

INDUSTRY NEWS

PRIMUS CELEBRATES 125 YEARS

Each step, from initial design through to production is done internally in the R&D facility as well as out in the field and every single product undergoes extensive testing and quality control procedures, which involves firing up each stove, before leaving the factory.

CEO of Primus Lars-Ola Brolinson comments: “When we create new products it’s based on a genuine love, passion and respect for the outdoors and respect for nature.

Drawing on our 125 years of experience, technical expertise, first class engineering and use of sustainable materials we continue to produce products that are a truly reliable, life-long companion. www.primus.eu

ROBOTS TAKE OVER APPAREL PRODUCTION

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didas, the German maker of sportswear, has announced it will start marketing its first series of shoes manufactured by robots in Germany from 2017.

More than 20 years after Adidas ceased production activities in Germany and moved them to Asia, Adidas unveiled the group’s new prototype “Speedfactory” in

Germany.

As of this year, the factory will begin large-scale production.

What’s more, Adidas will also open a second Speedfactory in the US in 2017, followed by

more in Western Europe.

According to the company, the German and American plants will in the “mid-term” each scale up to producing half a million pair of shoes per year.

People n AMG Group, the camping and outdoor company, has appointed Derek Bowen as sales & marketing director.

Derek, formerly an account manager at Vango Scotland in the mid – 1990s, returns to the business after over 20 years in the outdoor and fashion footwear industry. Derek has worked with premium brands such as Timberland, Caterpillar and, most recently, for Millennial Brands International as European managing director.

Middle East and Africa region.

n Deckers, parent brand to Hoka One One, Teva, Sanuk, UGG and Koolaburra has appointed Stefan Bernard as vice president for its performance lifestyle group sector. His focus will be to position the brands Hoka and Teva as the top brands in their respective segment. He will be responsible for creating bespoke go-to market strategies and building scalable sales and marketing operations that can sustain the brand’s growth potential throughout the Europe,

n Flare Clothing Company, the Mountain bike clothing manufacturer, has announced Ben Skinner-Watts has joined the business as operations director. Ben, who rides for Transition Bikes, is known on the MTB circuit and has been working with Flare, supporting wife Hannah, in an informal capacity since the brand launched in 2013. Ben will provide administrative support, event management and co-ordinate activity across the company’s sponsored athletes; Team Flare.

n First Ascent is being given a new lease of life under a new owner and passionate outdoor enthusiast Jason Myers.

Founded 29 years ago by Chris Watts and Siobhan Sheridan, First Ascent has long been a part of the UK Outdoor Trade scene. Chris and Siobhan have now sold up and retired to ride their bikes and travel. However First Ascent however will continue with renewed energy under Jason’ s leadership.

n Addnature founders Mathias Hedström, Klas Berggren and Martin Larsson have become partners in outdoor children’s clothing and accessories manufacturer Isbjörn of Sweden, making them the third largest shareholder in the company.

Mathias Hedström became chairman of the board last year and already has an active role in the company as it goes through an expansive phase, investing heavily in Scandinavia, Europe and China. n Sam Sykes (below), Duke of Edinburgh Award Approved Activity Provider and all-round

adventurer has become an ambassador for British watch brand Elliot Brown.

Sam’s knowledge, experience and dedication to DofE is respected throughout the UK, for delivering exceptional adventure expeditions. His enthusiasm for the outdoors is described as a perfect match for Elliot Brown watches, a brand synonymous with all things adventure. n This July, free-climbing legend Tommy Caldwell is coming to Sheffield and London. The event is being presented by a partnership of the British Mountaineering Council (BMC), Penguin Live and Patagonia.

In 2015, after years of effort, Tommy Caldwell finally conquered the Dawn Wall, the forbidding 3,000-foot-high southwest face of El Capitan, in California’s Yosemite Valley.

The climb represented the end of a difficult recovery from the trauma of being held hostage by rebels during an earlier climbing expedition in Kyrgyzstan.

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EOS 2017 DELEGATE REGISTRATION NOW OPEN

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nline registration for the European Outdoor Summit (EOS), which takes place 4 to 5 October 2017 in Treviso, Italy, is now open.

Bookings can be made with an early bird discount until 31 July, at the EOS website www. europeanoutdoorsummit.com The European Outdoor Group (EOG) has announced that the global sports business platform ISPO and W.L Gore & Associates have signed up as Major Sponsors of the summit

for its fifth year, while Vibram, specialist in the technological development and manufacture of high-performance rubber soles, joins as Major Sponsor for the first time.

Davide Canciani, Vibram global marketing director said: “It is a great pleasure for Vibram to support EOS in organising the 2017 edition. Over the years, EOS has become an important networking event for the European outdoor industry, an inspirational and stimulating

MOUNTAINEERS SUMMIT EVEREST TO MAKE BRITISH HISTORY

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ollie Hughes, a 26 yearold British climber has scaled Mount Everest from the north side guided by Montane mountaineer Jon Gupta.

Mollie’s achievement makes the Edinburgh-based and Devon-born climber the youngest Briton, the first British woman to successfully

summit the peak from both the north and south sides of the world’s highest mountain. She previously scaled Everest from the south side in 2012.

In addition, Bristol-based Jon has become the youngest British man to successfully summit from the mountain’s north and south sides (he previously summited Everest in 2013 from the south side).

Hughes and Gupta reached the summit at 1.14am GMT (5.34am local time in Nepal) on May 16.

With a £1 donation for every metre climbed, Hughes hopes to raise more than £8,000 funds for Cancer Research UK. She is being supported throughout the expedition by Tiso, the outdoor adventure specialist and is also an ambassador for Osprey.

summit, which helps to bring innovation and new thoughts to the outdoor industry.”

Bringing together more than 250 senior executives within the outdoor industry, it is attended by brands, manufacturers, retailers, suppliers, distributors, and service providers from across Europe and beyond.

The EOS provides an opportunity to learn and share by focusing on key topics that stimulate debate

and discussion. Besides great speakers, it is a platform for networking and offers a unique occasion to interact with opinion leaders and decision makers from the outdoor industry.

The theme for 2017 will be: “It all starts with the consumer” focusing on three key pillars; Assess the Situation; Fulfil the demand and Activate the population.

For more information, visit: europeanoutdoorsummit.com

VIRTUAL STORE OPENS IN KOREA

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major South Korean retailer has opened what appears to be the world’s first virtual store geared to smartphone users, with shoppers scanning barcodes of products displayed in a Seoul subway station. Homeplus, the nation’s second largest discount chain, is offering 500 items including food, electronics, office supplies and toiletries at its “store” at Seolleung station in the south of the city of 10 million.

Seven pillars and six platform screen doors have been plastered with images of life-size store shelves filled with goods – such as milk, apples, a bag of rice or school backpacks – which each carry

a small barcode. Shoppers download a related application on their smartphone and make purchases by taking photos of the barcodes.

“You place an order when you go to work in the morning and can see the items delivered at home when you come home at night,” said a spokeswoman for Homeplus.

In fact, consumers don’t have to be anywhere near the virtual store. For example, if you want to order replacements of a bottle of water that you have in your hand, you don’t have to stop by the subway station. You simply scan the bottle’s barcode with the Homeplus app. The products are delivered later to home or office.

OUTDOOR ‘STEWARDS’ EQUIPPED

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olumbia Sportswear and the UK’s National Parks have announced a five-year partnership, making Columbia the official outfitter of the National Parks’ rangers and staff – the people who protect and promote some of Britain’s best-loved landscapes.

Columbia has committed to outfitting upwards of 2,000 National Park staff for five years, including 300 rangers, providing high quality clothing that’s ‘tested tough’ and designed to keep them warm, dry, cool and protected in Britain’s toughest conditions.

Rangers and staff are entrusted

to conserve and enhance the natural beauty, wildlife and cultural heritage of the National Parks for all who visit. Their efforts range from rebuilding mountain paths to repairing river moorings, and from leading guided walks to educating school children and community groups about the great outdoors. And they undertake much of this work in some of the wettest, most challenging weather in the world.

“At Columbia, our mission is to help people enjoy the outdoors longer. That’s why we consider it our responsibility to be conscientious stewards of our

shared environment. Becoming a partner of the UK’s National Parks is an unrivalled opportunity to highlight the amazing work conducted by rangers and staff,” said Andy Barker, general manager UK & IR Columbia Sportswear.

Jacquie Burgess, Chair of National Parks UK said: “Columbia Sportswear is showing a strong commitment to the UK’s National Parks with this partnership. Providing clothing for more than 2,000 staff is a very significant contribution, supporting the very heart of our work. Columbia will take

a leading role in helping to increase public understanding of our wonderful National Parks by sharing the stories of our people and our Parks over the coming five years.”

Columbia will outfit National Park rangers and staff with several performance pieces, including the OutDryT Extreme ECO Jacket.

The ultimate sustainable waterproof breathable solution for extreme conditions, the OutDry Extreme Jacket is sustainably manufactured without PFCs (Perflourinated compounds).

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OUTDOOR 2017

MICROADVENTURES: EVERYDAY, LOCAL OUTDOOR ADVENTURES FOR ALL Alistair Humphreys

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icro adventures are the future of the outdoor market and by no means detract from the particular authenticity and spirit of the outdoor industry.

At this year’s OutDoor (18th to 21st June, 2017), this new outdoor trend will be an important issue for many market players. And Alastair Humphreys, England’s microadventurer is giving a keynote address on the first day of the show.

Microadventures are mini adventures that fit in with everyday life. They are simple

and achievable, inexpensive and accessible to everyone. They are not organised events where success is guaranteed, there is no right or wrong.

Exploring the unfamiliar on your doorstep is the name of the game. Microadventures generally take place close to home and require neither special equipment, nor extensive preparation. It’s all about being spontaneous, having fun, interacting with different kinds of environments and people and fitting it all in with your everyday life.

The only rule is: leave the car at home – because travelling by car blinkers your perspective.

Overnight outdoor adventures, wild camping, even if only for one night, is the inspiration behind it. Antje von Dewitz, Vaude CEO, sees two issues as particularly important: “The trend towards urbanisation is having a knock-on effect: microadventures are attractive to people, as they are easy to combine with busy, modern lives. And more importantly, normal people can enjoy these adventures – there is no element of the extreme or elitism.”

As a mountain sports equipment provider with a broad offer, the southern German company is a good starting point

for microadventures on foot or by bike, and also provides plenty of inspiration on its YouTube channel Jack Wolfskin also recognises that microadventures are perfect for outdoor fans.

“Why not hike to the source of a river?” the German outdoor equipper is challenging supporters. It encourages fans to upload their photos with the hashtag #jackwolfskin to its facebook or instagram page to share their experiences with the outdoor community.

British brand, Mountain Equipment, organises a WildNight event where it encouraged

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THE LAID-BACK SIDE OF OUTDOOR

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his year’s OutDoor in Friedrichshafen (18 - 21 June 2017) is going to be different.

Alongside pushing limits, reaching summits, breaking records, adrenalin and speed, the outdoor trade show will also focus on having fun and taking time to unwind. OutDoor’s very first HangOut platform is a fusion of outdoor lifestyle, BBQs, chill-out zone and product presentations.

HangOut is one of the new OutDoor Plus themes to feature at this year’s show. In partnership with the Scandinavian Outdoor Group (SOG), the trade fair’s outdoor exhibition area will be celebrating the happy-go-lucky side of life and creating a space devoted to al fresco joie de vivre.

“Over the past few years, the outdoor marketplace has increasingly tapped into new segments and focused on introducing more and more people to activities outdoors.

HangOut is a platform where people can meet up, inspire and encourage one another,” according to Stefan Reisinger,

head of OutDoor, Messe Friedrichshafen.

“These are aspects we had almost lost sight of in the past.

Outdoor isn’t just about rushes of adrenalin or challenging adventures, but about enjoying the great outdoors – preferably with friends if possible,” comments Martin Kössler, one of HangOut’s initiators.

Companies such as Light my Fire or Campfire Outdoors are presenting their products at HangOut and catering for visitors. Furthermore, at the Open-Air Grounds West, respected outdoor expedition chef Kieran Creevy is organising the first European Outdoor Cooking Championship, and offering visitors outdoor cooking workshops on all four days of the show.

Friedrichshafen OutDoor newcomer, Nordic Pocket Saw, is launching its fully manually-operated pocket chain saw with a four-day chainsaw competition. One of the company’s founders Oscar Strindhagen says: “As a small company new to the market,

RUNNING EVERYWHERE

the HangOut area is just right.

It’s a place to get to know new people, work in a relaxed space and for visitors to try out our saws on the spot.” Light My Fire is offering outdoor pyromaniacs the chance to start a fire with a fire lighter and wood chips. No problem at OutDoor.

And anyone who finds that all too tiring, should seek out Tentipi adventure tents which is holding a competition to find the outdoor visitor with the lowest pulse.

New to OutDoor, Grand Trunk (from the US) will be presenting the new Hang Out hammock

in Friedrichshafen. Compact, lightweight and easy to hang up, it fits into any backpack and guarantees a place to retreat to on trail.

Anyone wanting a tad more luxury might like to try out Amazonas hammocks with a friend.

While key deals may have traditionally been negotiated on golf courses in the UK, and in saunas in Scandinavia, major deals at OutDoor might in future be completed in the relaxed atmosphere of a HangOut. www.outdoor-show.com

sector. He believes the Running Center is an important reason for going to Friedrichshafen. www.outdoor-show.de/ running

by the National Geographic Association in 2012 for his microadventures in Great Britain.

These small, unusual, local trips began and ended at his doorstep. While others claim that their nine-to-five jobs are the reason why they don’t move enough, Alastair Humphreys takes advantage of the hours before and after work to escape from the daily grind.

His micro adventures include simply heading off to spend the night out on a nearby hill and then heading straight into work the next morning. His motto: There are so many new things to discover right on your doorstep.

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his year’s OutDoor show will include a special Running Center for the first time, focussing on both trail and classic running.

There is no disputing the fact that trail running is an outdoor pursuit, but can running be included as well?

The answer is yes according to head of Outdoor Stefan Reisinger.

He says: “Manufacturers and athletes have increasingly been suggesting we extend the trail running section to cover the wider concept of running as it is an important part of training for all outdoor activities.”

Head of the sports brand CEP of Medi GmbH from Bayreuth, Mathias Schulz, says trail running has in fact always

been a continuation of runners’ aspirations to reach for new limits.

He says: ”Many trail runners come from classic field of running and have merely extended their terrain through the new activity.”

Sales manager for the Swiss shoe brand On AG, Martin Borgenheimer, says: “We expect running to become a big topic and look forward to attracting a lot of interest from partners and dealers seeking to strengthen their trail

enthusiasts to, “Pack your bivouac gear and spend the night outdoors.

No tents, just you and the stars.

Have your own WildNight microadventure, wherever and whenever you want to.”

Country manager Germany, Tom Strobel explains: “Microadventures mean experiencing something extraordinary, they are an enriching experience and a welcome break from everyday life.”

And it doesn’t always have to be about big sales. Deputy CEO of Scandinavian manufacturer Fjällräven, Thomas Groeger says: “If users are enjoying themselves, then that’s good for retailers and

the industry. Outdoor activities don’t always have to be extreme, but they should help build a strong, positive connection to nature and be genuine experiences.

Microadventures will be an important issue at this year’s OutDoor show in Friedrichshafen.

And there are a number of reasons for this. The Outdoor industry is looking for new goals and new target groups, and wants to position itself more broadly.

In addition, they are a definite trend. They fit neatly with busy, modern lifestyles, are

spontaneous, offer a real change of perspective and don’t need much specialist equipment. As such, they are accessible to all.

Alastair Humphreys, the adventurer credited with inventing the term microadventure will be delivering a keynote speech on day one of the OutDoor show, on Sunday the 18th June. The British explorer is a well-known adventurer. After spending years on grand adventures, including travelling around the world by bike, crossing deserts and icy wastes unsupported and climbing big mountains, he was made “Adventurer of the Year”

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ON THE STANDS

CRAGHOPPERS OUTDOOR 2017 (STAND A3 201 ) & OTS 2017 (STAND 92)

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ravel brand, Craghoppers, has announced its most comprehensive range of travel clothing for its SS18 collection.

Following the successful launch of its Protect | Liberate campaign for SS17, the essence

of the brand remains the same – the kit protects you from outside elements and liberates you to not only experience, but also enjoy your surroundings.

The new collection embodies the brand’s core values – keeping it simple. Using

COAST

technologies such as NosiLife and Moisture Control, the range is suitable all adventures, while new lifestyle pieces keep the technical edge Craghoppers is known for. www.craghoppers.com

BLACK DIAMOND

OTS STAND 30

OUTDOOR 2017 STAND B2-400

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he COAST range of LED torches, head-torches, multi-tools and knives will be shown for the 7th time at OTS. Of particular interest is the new ‘FL series’ front-load head-torches ranging from the top-selling FL14, selling at £11.95 complete with a full five-year warranty. This lightweight head-torch is used by runners, hikers, dog-walkers, cyclists and horse-riders alike, often worn on the rear of the head by cyclists and horse-riders as a rear warning light in solid red or flashing red modes. www.coastportland.com/uk

his summer Black Diamond adds climbing shoes to its product categories, expands its range of climbing ropes and completes its line of kid’s climbing products. This product portfolio give the junior climber a safe introduction to the sport and provides the best possible products for a wide range of climbing. Thanks to this portfolio expansion Black Diamond offers a complete range of everything a climber’s heart desires. blackdiamondequipment.com

GP BATTERIES

COLEMAN

OTS 2017 STAND 31

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aunching to the market this season, manufacturer of primary and rechargeable batteries, GP Batteries UK introduces its Red Dot award-winning range of professional grade torches.

‘Beam’ torches are suitable for the serious outdoor enthusiast and feature a lumen range of 100 to 1,000, high quality CREE

OUTDOOR 2017 STAND B3 401

LEDs, aircraft grade aluminium and industry leading GP Battery cells.

The rechargeable PR57 (HiLumen) model can be paired with the GP range of Portable PowerBanks to offer charging on the go. http://gp-design. com/#collection

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oleman extends its award-winning tent and shelter collection for 2018, unveiling a luxurious, new version of its Valdes tent at OutDoor this summer. An upgrade of the original model, the new FastPitch Air Valdes 6XL promises ultimate comfort and luxury on the campsite.

Easy to set up thanks

to advanced FastPitchAir technology, the tent can be erected in minutes by just one person using the pump provided. Its three large BlackOut bedrooms block out 99% of light allowing campers to sleep through early dawns and bright summer nights. www.coleman.eu/uk/

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FJALLRAVEN

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o celebrate the 50th anniversary of its iconic Greenland Jacket Fjӓllrӓven is introducing a new Greenland collection for SS18.

The jacket was developed by Fjӓllrӓven’s founder, Ake Nordin, when he realised that outdoor clothing used during an

expedition to Greenland in 1966 was unsuitable for the conditions.

The fabric Ake used was named G-1000 (G for Greenland) and the wax used to impregnate it, Greenland Wax. The combination of the two is still used today.

The SS18 collection is more sustainable

KEELA

JACK WOLFSKIN OUTDOOR 2017 (STAND B1 300)

OUTDOOR 2017 STAND A5 200

OTS (STAND 164) & ROKS

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ajor German producer of outdoor wear, Jack Wolfskin, will be at OutDoor 2017 this year with a number of highlights.

Among these are the Hydropore hooded jacket for men (pictured) – a versatile jacket designed for outdoor activities made from Jack Wolfskin’s Hydropore fabric great for wicking perspiration; the Impulse Texaport O2 Mid W waterproof women’s hiking shoe good for tackling demanding terrain; the ACS Hike 24 women’s hiking backpack tailored to help women carry everything they need comfortably; and the Activate Light Softshell trousers for men – the lightest trousers in Jack Wolfskin’s Activate series designed for dynamic hiking. www.jack-wolfskin.com

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www.fjallraven.co.uk

HANWAG OUTDOOR 2017 STAND A5 200

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he focus at both OTS and ROKS for Keela will be the 360g men’s and women’s Cairn Jackets combining waterproofing, breathability and durability in one stylish, lightweight go-anywhere design; the new Hydron Softshell featuring AirXtream Advanced fabric; the ProSport Jacket made with Keela’s award-winning System Dual Protection (SDP) and the redesigned Stratus SDP Jacket. The revised Stratus SDP is made with Keela’s new Aquatec fabric with lots of important features for use in the hills. www.keela.co.uk

OSPREY specialist in ventilated backpacks, Osprey has launched a new Spring 2018 range.

The range includes: The Levity featuring AirSpeed

and stylish and includes the ‘Greenland Half Century Jacket’ which pairs the iconic design of the original with modern textile manufacturing techniques and sustainable G-1000 Eco fabric.

anwag is extending its awardwinning Tatra collection for 2018, introducing both an updated version of the original Tatra as well as a new, lightweight model.

The Tatra II GTX features an updated, modern design and minimal weight as well as advanced new features that promise greater functionality.

For less extreme adventures, Hanwag introduces the lightweight Tatra Light GTX. The boot has been developed to offer maximum comfort on day hikes with a light pack and to keep the weight to a minimum, Hanwag has partnered with Vibram to produce the new Vibram Integral Light. www.hanwag.com

OUTDOOR 2017, STAND B1 303 suspended mesh backsystem and NonoFly fabric; The Exos & female specific Eja also featuring AirSpeed suspended mesh back system and ExoForm hip belt and

harness; and the Hikelite including all the above features and an integrated rain cover. www.ospreyeurope.co.uk

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ON THE STANDS

TREKMATES

OUTDOOR 2017, A6 200; OTS STAND 178

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rekmates will be showcasing the innovative Twin Seal Map case as part of its new Spring/Summer 18 range.

The weatherproof map case has dual openings, enabling quick and easy repositioning of maps while remaining tightly

sealed against the elements.

This is the latest development in an awardwinning outdoor accessories range (including the Mountain Pod Group Shelter) and joins classic, best-selling products like the Drypack, lightweight liner gloves and the highly

W.L GORE & ASSOCIATES

successful gaiter range.

Part of this is the extensive headwear range, which has seen significant development this season with a number of new styles in the canvas and microfibre hat ranges from last summer. www.trekmates.co.uk

STORM

PÁRAMO

OUTDOOR 2017, STAND A3 404 & OTS, STAND 58

OUTDOOR 2017 (STAND A1 100) OTS 2017 (STAND 120)

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ore will focus on its GORE-TEX Surround technology for footwear and GORE-TEX Active products at OutDoor 2017.

Footwear with GORE-TEX Surround technology offers climate comfort for feet – without compromising on weather protection. The key elements are durable waterproofness and all-around breathability – also through the sole.

Garments made with GORE-TEX Active fabric are durably waterproof, windproof and extremely breathable. Meeting the aerobic demands of alpine athletes, these fabrics are suitable for highly aerobic donein-a-day activities, even in bad weather. www.gore-tex.com

OUTDOOR 2017 STAND B4 402

áramo will be showcasing a number of products for men and women and both OutDoor 2017 and the OTS show.

These include: The Men’s Ostro/ Women’s Alize Ultra Light Windproofs.

These are durable but lightweight minimalist windproofs which perform well alone or teamed with the brand’s Ostro/ Alize Fleeces.

They are athletic, pocket-able, waterrepellent jackets designed for a wide range of high energy activities including trail running, cycling, climbing, camping, walking, adventurous travel and more. www.paramo.co.uk

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torm is rebranding for 2018.

The brand has undergone a complete refresh with a new logo, labels, and brand messaging to challenge the market and differ from competitors.

Along with the rebrand, Storm is launching a new campaign, ‘Before, During, After’ which embodies its reason for being – taking care of gear before and after allowing customers old and new to fully embrace the during. www.stormcare.co.uk

HI-TEC

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i-Tec will be launching the new Wild Fire product, brand new for SS18.

Engineered to be extremely lightweight yet durable for all outdoor adventures, this fully waterproof style is protected with i-shield which repels water

OUTDOOR 2017 (STAND A1 404 ) OTS (STAND 418) and dirt. Ortholite Impressions insoles ensure your feet are supremely comfortable and the XLR8 midsole provides high rebound, ultra impactabsorbing cushioning and comfort. www.hi-tec.com

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KEEN

OUTDOOR 2017 A1 215

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ighlights from Keen Footwear at OutDoor 2017 include: The Uneek EXO – The EXO builds on the original UNEEK sandal design, which took the footwear industry by storm in 2014, incorporating free-moving cords that form to the shape of your foot.

The Terradora Ethos – An update on the 2017 version of the Terradora, the Ethos is a water adaptable, warm climate shoe and

KOMPERDELL

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ole manufacturer, Komperdell has new and improved designs and innovations in all its categories and options available from entry level through to top end.

Highlights include a new grip technology building on the success of its Fatso Grip.

The grip is slimmer and suited for the

is described as a versatile companion for a summer adventure on any trail.

The Evofit One – This is described as a dynamic sandal debuting new engineering and construction technologies, that represent a huge leap forward in the open air performance, comfort, and style that have become synonymous with the brand. www.keenfootwear.com

OUTDOOR 2017, STAND A3 100

trekking/walking poles. The new shape is ergonomic and comfortable and the grip design is seamlessly integrated into the shaft providing a new look and feel.

Komperdell is also introducing a trail running category with the new grip technology as well as other special features. www.komperdell.com

LIFESYSTEMS

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acked by over 25 years of expertise developing outdoor survival products, Lifesystems will present its most comprehensive collection to date. With an assortment of new products added to the range including shelters, head torches and powerful outdoor whistles, the 2018 collection will also include a new Dual

Action Firestarter. A suitable companion for campers, bushcraft enthusiasts and mountaineers, the Dual Action Firestarter has a compact, pocket-sized design which fits neatly inside your pack for occasions where every gram is critical. ww.lifemarque.co.uk

OUTDOOR 2017, STAND B1 208 OTS 2017 STAND 74 & GRASS BLOCK 53-6

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nugpak’s new Softie Expansion collection boasts all of the features of a traditional sleeping bag with the added bonus of an Elasticated Expander Panel, which allows users to increase the width for extra space and freedom for movement.

The sleeping bags in this range feature an integrated torch in the hood, which can be removed when needed. The

Reflectartherm technology has great insulating properties, trapping heat and maximising comfort. It has a chisel-shaped foot for extra comfort, and features an antisnag zip. Made with Snugpak’s exclusive Softie insulation, the sleeping bags in this collection are available in a variety of colours and temperature ratings. www.snugpak.com

OUTDOOR, A6 200; OTS STAND 178

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prayway’s ‘Big Story’ for Spring/ Summer 18 is a significant redevelopment of the legwear category with a number of new styles for both men and women.

The new styles have been developed as lightweight, durable solutions for the everchanging weather of British summertime.

The equipment range has been revitalised with new and updated rucksacks, daypacks and sleeping

SPRAYWAY bags using classic styling blended with functional touches.

A new lightweight Tees collection for the summer uses Polygiene odour resistant fabric and UV protection.

The kids’ range has also been updated for the summer weather.

Familiar, classic Sprayway ranges are still there, but have been updated for the modern consumer. www.sprayway.com

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ON THE STANDS AKU – OUTDOOR 2017 STAND A1 216

LIFESTRAW – OUTDOOR 2017 STAND A5 206

POLYGIENE – OUTDOOR 2017 STAND A5 305

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KU’s new trekking boot, the Tengu Lite GTX delivers comfort, precision fitting and bio-dynamic performance thanks to its upper made from ultra-lightweight and durable materials, Gore-Tex elastic sock, AKU’s Elica – Natural Stride System technology and Vibram sole. www.aku.it/en

ifeStraw Play is a 15oz water bottle with integrated filter for safe drinking water anywhere, including at school, sports, travel, and outdoors. The 2-stage filter removes 99.9999% of bacteria and 99.9% of protozoa while also reducing chemicals, bad tastes and odours. www.lifestraw.com

olygiene permanent odour control is, for the first time, being used in a backpack – the new fully featured Montane Trail Series of trail running packs. Polygiene’s ability to inhibit the growth of odour causing bacteria is suitable for these vest-style packs which are worn close to the body. www.polygiene.com

PRIMUS – OUTDOOR 2017 STAND A5 200

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ydro Flask’s new wine collection means you can enjoy your favourite wine anywhere. A double wall insulation maintains temperature for hours and preserves wine integrity and the durable pro-grade stainless steel won’t retain or transfer flavours, and is tough enough for any adventure. www.hydroflask.com

POLARTEC – OUTDOOR 2017 STAND A4 200

rimus Kuchoma is a portable, light, compact BBW grill. The portable grill is suitable for a backyard BBQ experience wherever you are thanks to its compact and lightweight design. The non-stick surface and removable drip tray makes the Kuchoma easy to use and clean.

It’s conveniently powered by camping gas canisters with a 230g canister allowing for 1hr 15 mins of cooking time. www.primus.eu

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ammut Aconcagua Light ML Jacket uses Polartec Power Grid, a Bluesign approved fabric with UPF 50+. It allows the jacket to have superior wicking capabilities and the grid channels reduce weight whilst increasing warmth. www.polartec.com

MAMMUT – OUTDOOR 2017, STAND A3 400

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eki Trail Micro Pro is a folding, trail running pole, which is extremely lightweight thanks to a 100% carbon shaft. It’s available in fixed lengths from 110 – 135cm, with a pack size of 38cm and weight is 190g (for a 120cm pole). It has a shark cork grip and the cork extends down the shaft so you can hold them lower down on steep slopes. www.leki.com/uk

ammut Smart 2.0 offers improved braking effectiveness thanks to the new high performance brake insert, narrower geometry in the opening for the carabiner and narrower rope opening.

The two-part handle has a pleasant feel, improved grip, light weight and is easy to operate. It is suitable for both lead climbing and top rope climbing. www.mammut.ch

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SGB Outdoor 210x297_01.pdf

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17/05/2017

15:24

11TH – 13TH JULY 2017 STONELEIGH PARK, WARWICKSHIRE, CV8 2LG

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HUNDREDS OF REASONS TO BE THERE Ad_Layouts.indd 1

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OTS PREVIEW

OTS REVAMPED

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UK outdoor industry exhibition, OTS 2017, is all set to host over 500 new and existing brands that have signed up to showcase their product ranges to retailers at Stoneleigh Park, Warwickshire from July 11 to 13. Visitors can save time by registering online in advance at: www.outdoortradeshow. com/visitor-registration.

The show has been revamped for this summer’s exhibition, with new dates, new brands, new joint partner (OIA), new layout inside the exhibition halls and more.

The latest news, floor plans and booking form are now available to download at www. outdoortradeshow.com.

Feedback received by exhibitors and a variety of retailers at last year’s event indicated that an earlier show would be preferable and more in-line with order deadlines – so the 2017 show will be taking place in July for the first time in its 12-year history.

Many of last year’s exhibitors have rebooked and some have even significantly increased the

size of their stands, including Craghoppers, Lyon Equipment, Mountain Boot Company and Regatta.

New exhibitors, looking forward to attending OTS for the first time include: Berghaus, Channel Jumper, Dolomite/ Scott Running, GP Batteries, Jet Press, Jobe Sports, Mammut, Orderwise, Ortovox, Outdoor Research, Ruffwear, Sprayway, Vibram and Vita Energies.

Regular exhibitors, returning to OTS for the 12th year in a row, include: Arctic Fox, Buffera, Burton McCall, Keela, Lyon Equipment, Mycoal, Nikwax, Rosker, Snugpak, Target Dry, Trespass, Vango and Whitby & Co. The New Brands Area is returning to the show, but will now be positioned next to the display area for the UK Outdoor Industry Awards in Hall 1.

The New Brands Area has been a popular part of the show for the last few years, and provides smaller brands an opportunity to break into the market and showcase their new products to retailers looking to add to their mix.

The UK Outdoor Industry

Awards 2018 are also returning to OTS for the third year in a row. All products entered into the 2018 awards will be on display at the show for retailers to check out and for the first time, vote for the most innovative new products to the outdoor market across all 10 categories.

The finalists will then be announced at the OTS party, which presents a fantastic networking opportunity for retailers and exhibitors to get together at the end of a hard day of buying and selling.

OTS brings buyers and sellers together under one roof and attracts the key players of the outdoor industry, providing an opportunity for distributors and manufacturers to showcase their new and existing product ranges to over 1,000 retailers.

The annual ‘one-stop-shop’ exhibition also allows retailers across a variety of markets to see a wide variety of brands presenting clothing, footwear and accessory products in the exhibition halls, at the same time as allowing camping retailers to browse through the hundreds of tents and awnings

on display outdoors.

Commenting on his visit to last year’s show, Matt Hammersley of Apex Outdoor said: “It was our first visit to OTS as a store under two years old.

We found it very enjoyable, relaxed and we got a chance to see new brands that we don’t normally get to see being a small independent retailer.”

Also commenting on last year’s show Don Gladstone, Peoplework, said: “As a consultant, OTS is the only show that brings together so many high-profile brands under one roof. The show is very well organised and always has an excellent atmosphere.”

Register your attendance online in advance at: https:// www.outdoortradeshow.com/ visitor-registration/ For further information, please visit the event’s official website www. outdoortradeshow.com or call the show organisers, MCS on 0161 437 4634. You can also follow the show on Twitter (@OTS2017), or like the Outdoor Trade Show page on Facebook (www.facebook.com/ OTSshow). n

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E-BIKE INSIGHT

REINVENTING THE WHEEL? Electric bike website, Pedelecs, talks about the growth of the market and how e-bikes are accelerating the trend for active travel.

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lectric bikes are not a recent fad. Their popularity has rapidly gathered momentum since specialist e-bike retailers started entering the market over a decade ago. Design and technology improvements, lighter bike weights and positive media attention have contributed to increased sales of e-bike units from around 20,000 a year to around 75,000, according to the Bicycle Association.

Inclusivity has always been at the heart of electric bikes;

Government was publishing a long-term investment plan because “we are absolutely committed to increasing levels of cycling and walking.”

Substantial health and environmental benefits coupled with a fitter, more productive UK workforce, that in turn are spending less on commuting, is a framework that electric bikes are poised to play a key part in.

Rental schemes have popped up in hilly tourist areas, e-bike fleets have been provided for hospital workers and commuters at ‘travel hubs’ in

Increasing sales have prompted traditional cycling retailers to increase floor space for electric bikes and one specialist retailer of pedelecs has just reported a 50% increase in sales compared to his previous year. they open up new horizons for those that already cycle, for those that maybe haven’t for a while – as well as those for whom motor assistance overcomes temporary or longer-term physical limitations. All camps benefit from the health and lifestyle advantages an electric bike offers.

The Pedelecs forum is teeming with positive stories, from overcoming type 2 diabetes, getting a heart patient back in his saddle under the guidance of his doctor (but this time on an electric mountain bike that offers the option to adjust how much assistance his motor provides to his own pedaling). There’s also a 76-year-old on a world e-bike tour, a 65-year-old riding across Exmoor and a 17-year-old British Downhill Series rider trying out an electric mountain bike on the trails.

The point is that motor assistance really does reinvent the wheel for all of those people, as well as for those that just want to cycle 30 miles, to go further afield, instead of their usual 15 for the same level of tiredness, or for those who want to take the scenic Sustrans cycle route into work to enjoy fresh air and exercise en route, rather than say goodbye to hours behind the wheel on gridlocked and pollutionchoked commuter routes.

Active travel is also the aim behind the Government’s recent £1.2bn pledge to increase cycling and walking as a ‘natural choice for shorter journeys.’ Transport Minister, Andrew Jones, said the

our cities, at rail stations and on university campuses.

At the same time, increasing sales have prompted traditional cycling retailers to increase floor space for electric bikes and one specialist retailer of pedelecs has just reported a 50% increase in sales compared to his previous year.

Figures released from the German cycle market show e-bikes propping up an industry where sales of ordinary cycles have dipped, while sales of electric bikes increased 13% compared to the previous year; that country has also seen a rise in cycling holidays. Coupling higher sales volumes with a higher price tag has just seen cycling giant Accell Group push its turnover past the €1 billion mark for the first time.

Pedelecs (pedal electric cycle) are a unique form of transport, with the pedal assist system working by boosting the rider’s own efforts. UK law governing electric bikes aligned with EU law in 2015, such that the maximum continuous rated power of the electric motor must not exceed 250W, with electrical assistance cutting out at 15.5mph. The cycle must also be fitted with pedals capable of propelling it.

Electric bikes complying with these restrictions are referred to as EAPCs (electrically assisted pedal cycles) and are considered bicycles in the eyes of the law, meaning they can be ridden anywhere a normal cycle can and do not require registration, road tax or indeed a driving licence. n

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E-BIKE INSIGHT

E-BIKES, THIEVES AND TECH

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n e-bike provides an interesting target for the discerning bike thief. The average RRP of an e-bike is over five time that of a solely human powered one, and if there’s a market to sell it into then you’d be a crazy thief

which means it’s still big business for the black market.

We’re big fans of e-bikes at Bikmo for a number of reasons – in addition to being great fun to ride, the demographic who ride e-bikes are generally a better risk, older in age and more cautious when thinking about security

our bike has been moved, the majority of riders should still rely on good practice with traditional locks to make the difference.

Similar to many home insurers, with a Bikmo policy, you need to use a Sold Secure rated lock, according to the value of the bike – anything above £1,500

need a van, a decent tool and a short amount of uninterrupted time to lift any bike.

If we were to give one piece of advice to anyone selling bikes and security, it would be in educating riders as to how to lock their bike up. You’ll no doubt have seen the number of front

Riders proud of their new bikes, posting on public Facebook pages and tracking their rides on Strava without putting in a privacy radius, are telling tech-savvy thieves what they are riding, when and where they live not to target a bike that puts more cash into your pocket.

Although bicycle theft has been slowly decreasing since the late 90s, over 270,000 bikes are still estimated to be stolen every year according to Bike Register,

for their bikes. As much as e-bike technology can help us enjoy the experience on the bike, and some connected devices such as the Lattis (formerly Skylock) or tracking devices such as Sherlock can help identify when

needs a Gold standard lock, which means most e-bikes.

This doesn’t mean a bike won’t get stolen, it just takes longer for the most persistent thief to get into – never believe ’theft proof’ claims – you just

or back wheels securely locked to bike racks but missing the somewhat essential ’rest of the bike’ element needed to use the bike again. The infographic from Hiplok illustrates it perfectly.

One area we’re seeing more

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An infographic from Hiplok showing how you should and shouldn’t lock up your bike

activity in at Bikmo is the increase in thefts using social media to target riders.

Riders proud of their new bikes, posting on public Facebook pages and tracking their rides on Strava without putting a privacy radius by their house are telling tech-savvy, would be thieves, what they’re riding, when, and where they live. Doesn’t take much to put the clues together.

Particularly important when considering insurance for

retailers of e-bikes is the sale and use of de-restrictor kits. The kits trick the controller on e-bikes such that they can override the pedal assist function, and don’t limit the speed to 15.5mph or power to 250 watts, as is required under UK law. We recently had to refuse a claim where the customer claimed for, and had used, a de-restrictor kit on his bike. In short this means that the bike comes under the Road Traffic Act and will be subject to tax, licensing, helmets etc that a

motorised scooter is.

Regardless of how well a customer looks after their bikes, theft is going to be around for as long as we are. With our retailers, we consider insurance to be part of the sales process.

Not only does it give peace of mind to the customer at a time when they’re making a big purchase, it also gives the retailer the ability to provide a Bikmo replacement, in the event one of those pesky thieves gets their way.

WEBLINKS: Bikmo Cycle Insurance : https://bikmo.com/ Yerka bikes : http://yerkabikes.com/eu/ Strava : https://www.strava.com/ Sold Secure : http://www.soldsecure.com/ Sherlock : https://www.sherlock.bike/en/ Lattis/Skylock : https://www.lattis.io/

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hough I have penned several articles for other outdoor trade publications, I have only recently started working with SGB Outdoor and I think it’s important to give background about the OIA. The Outdoor Industries Association is a UK non-profit run by a voluntary board of directors with a plan to ‘engage, promote & represent the outdoor recreation industries’ and a long-term vision to ‘get Britain active outside’.

Why? well there are two simple answers to that – firstly because it’s a worthy goal to have – the country has stopped moving, we are fatter, less active, less interested in sport and physical activity, more in danger of unhealthy lifestyle disease than ever before.

At the same time the NHS is over burdened and in need of money. It can’t go on and getting people active is a huge part of the solution.

Second, if the country stops moving, stops going outside, then it won’t need to buy the gear or services to support that lifestyle. It’s a simple equation – more active people means more sales and a healthy industry.

To this end, we at the OIA

OUTDOOR ASSOCIATION

Healthy lifestyle, healthy industry

by Andrew Denton – CEO of the Outdoor Industry Association have been engaging actively with government for the last four years with considerable success. We’ve had funding committed to projects, outdoor recreation included in national strategies for health and sport, and are a respected voice in the Westminster debate.

Of course June the 8th will mean ‘all change’ and who knows where that will lead? It looks like the current government has a strong chance of staying in power – but then polls and pubic opinion has been wrong so much

recently we will wait and see.

Regardless of the result, I am confident we will continue to enjoy the support of the new government – universal health and activity are central to any party’s manifesto today and outdoor recreation has proven itself an excellent ally in the fight for a healthier Britain.

Talking of new things and change I want to mention the Future Camp / ISPO Academy – a conference from September 5th to 6th in Sheffield aimed at the new leaders, people new to the trade and perhaps the

future of the outdoor industry.

Partnering with ISPO, the OIA is leading this initiative and we have had a positive response from the industry.

The format is broadly similar to the European or OIA annual conferences with keynote speakers, workshops, networking events etc, but it is a festival, camping type event to keep the price right down, and we have added more social elements to really bond the networking in place and help people new to the trade meet contacts and make connections.

We are convinced that it is the right event at the right time, we already have some world class speakers in place and we hope that from the crowd of delegates we will generate the world class leaders of the UK Outdoor Industry for tomorrow.

Join us now, sponsor, offer a speaker or send along delegates – full details are at www.outdoorindustriesassociation.co.uk/events That’s the current news from the OIA – see you at Outdoor in Germany or at the new OTS early dates in July.

If you are there – get in touch, join us and write to me at: andrew.denton@theoia.co.uk n

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30/05/2017 12:26

GET YOUR SEO IN ORDER Outdoor retailers, are you thinking about the Black Friday and Christmas rush? Is your website ready? Where will Google rank you this winter?

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f your e-commerce website is the lifeblood of your business, you’re doing things right – the majority of well-known retailers either trade or market online. With the development of the digital market and the growing competition in consumer industries, the race to the top (in this case Google) is fierce, and only the strongest players will survive.

We have conducted some research, and discovered that over 70% of large “big brand” e-commerce websites have technical issues. These issues, although usually easy to fix, could cause problems.

In the last few years, Google has released several new algorithm changes to its search engine, making it increasingly difficult to rank number one for your key search phrases.

AdWords (PPC) now takes up to four top results in Google. Local search offers a regional company preference to geolocated consumers.

And companies with large marketing budgets dominate the transactional results. In a landscape like this, you need to make sure your website is not holding you back from staying visible, competitive, and winning new business.

We need to remember that technical SEO represents more than just meta data.

This specialist field of search marketing is focused on how well engine spiders can crawl and index your content. Unfortunately, its importance seems to be often underestimated.

We have put together a list of the five most common technical errors on e-commerce websites that can affect SEO in 2017. We have included one of these tips below:

with tackling that problem. This is usually not done intentionally - many brand owners/SEO teams are simply unaware of it.

The main culprits for duplicate content are as follows:

on your website, and carry out a Google search to see if it appears anywhere else. You can also use online plagiarism checkers; great tools to try are Copyscape & Siteliner.

•Meta data (page titles, meta descriptions, page copy) •Filter and search pages •Using manufacturers’ copy •Product variants

WHY?

We’ve noted that over 70% of e-commerce websites we’ve analysed have all had duplicate content in some form, relating to the above. In most cases, these can be easily addressed with best practice canonicalisation (standardised), meta level NOINDEX directives, and robots. txt crawl blocking.

The first step is finding out where your site has duplicate content. Again, this can be done using the main SEO software programs. We would recommend Screaming Frog, as this gives a great visual breakdown of your duplicate content and will tell you if the duplicate content page is canonicalised, set to noindex, blocked by robots.txt, etc.

QUICK TIP: If you are using manufacturer’s copy, or suspect your content may be duplicate, the easiest way to check that is to highlight the passage of text

Eliminating duplicate content meets Google’s criteria and provides your site with targeted traffic through your optimised pages matching searcher intent.

It also ensures you avoid any future Google penalties.

When it comes to technical SEO, there are a lot of areas that you need to get right. It’s always best to address this at the very beginning, when your site is still in the building stage. However, it’s not often feasible and doesn’t mean it’s too late for established online businesses, as there are still a lot of SEO elements that can be fixed on current websites to achieve quick results.

Be under no illusion, these technical tweaks can have amazing effects on your website’s keywords position in Google. By increasing the crawl efficiency on a prominent e-commerce website in a high volume, high converting industry, one of the brands we’ve been working with saw a primary search term increase from position 6 to 1 in the Google results within 28 days.

This was not just a one-off either. Recently, we created a

3-month technical SEO project for one of our new customers with an established online presence, which saw an immediate 70% YOY growth, and is continuing on a positive monthly trajectory.

This client previously had an in-house SEO team for many years which had failed to locate those technical issues.

We’re currently working with our clients to implement our key tips, ensuring their websites are ready for the Black Friday and Christmas rush. Think it’s too early to start planning? Think again. It’ll be here before you know it and you need to have your SEO in order. n For more help and advice on technical SEO for e-commerce websites, a full copy of our top five tips or for further insight on how to go about checking your site for technical quick win areas, please feel free to contact us.

01793 238 697 chat@infinitynation.com www.infinitynation.com.

DUPLICATE CONTENT Google’s Panda update of 2012 severely impacted the duplicate content issue. In 2017 duplicate content should be obsolete, however we still see many websites that have not dealt

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30/05/2017 12:27

GEORGE FISHER INSIGHT

MORE THAN JUST A CORNER SHOP

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George Fisher celebrates 60th anniversary by expanding webcam network As part of its 60th anniversary celebrations George Fisher is expanding its well-known webcam coverage further by locating semi-permanent cameras on the fells.

The existing George Fisher webcam, located high on the retailer’s building with views towards Skiddaw, is one of the most popular online webcams in the Lake District with many thousands of views each year. The RAF base at Linton-on-Ouse has even admitted it checks the webcam before its pilots head through the Lakes on low-level training sorties.

The new initiative will place additional webcams high on fellsides, initially in the North Lakes area. Inspired by the Go Herdwick fundraising project, where life-size sheep sculptures formed a public art trail, George Fisher is creating a network of strategically-placed sheep on the hills. Not just any sheep, of course, but lifelike fibreglass sculptures similar to the ones produced for Go Herdwick, equipped with webcams.

The sheep are fitted with solar panels, a Lithium-ion battery, an internal antenna plus a small pico-cell. Photos show pre-production prototypes, although final colour schemes are likely to blend into the scenery more, following consultation with the Lake District National Park planning committee.

Images will be aggregated on the existing George Fisher website.

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estled in the heart of the Lake District, the market town of Keswick is home to iconic outdoor retailer George Fisher which is celebrating its 60th anniversary this year. Though the retailer trades on a junction between two streets, this is much more than just a corner shop.

It is believed to have been the first English retailer to bring mountain equipment into the country and has made its name and reputation on the ability to offer good in store advice and a good in store experience for customers.

“That and the fact that we are situated exactly where our customers want to use their equipment, is what makes us special,” says George Fisher buyer and local resident Lisa Bergerud.

The store was opened for the first time in 1957 when namesake George Fisher, an avid outdoor enthusiast, was driven by his own difficulty in finding quality outdoor equipment, to open his own store.

George, who was also one of the founding members of the Keswick Mountain Rescue team, later acquired the current location and moved his business into it.

On his retirement in 1989, the store was acquired by Michael and Anita Standring who refurbished and extended the entire building to make it one of the largest independent outdoor stores in the UK. Lisa describes the acquisition by the Standrings as one of its major milestones.

“Michael came in with so much insight into the future of retail. He looked at the building and could see it was iconic. He had a passion for the outdoor world and understood the need for a good in store experience.”

According to Lisa this is the ethos which has stood the retailer in good stead over the years, and is embraced even today under the new ownership of the Tiso Group.

Day to day Sixty years ago, the town of Keswick was home to one or two outdoor stores including George Fisher, but today that

is in excess of 20, as more and more people become attracted to the outdoor lifestyle synonymous with the location.

The George Fisher store now sprawls over 8,500 square feet on a number of floors and employs 50 staff members all with a genuine love of the outdoors and a keen knowledge of outdoor equipment.

Catering for a broad spectrum of outdoor interests and ages from families to young people to grandparents and a substantial number of serious outdoor enthusiasts, George Fisher prides itself on covering all bases.

“This is the premier outdoor store in the area. We cater for ski, run, walking, camping, navigation, we carry a lot of safety equipment, and all of our product is quality outdoor equipment,” says Lisa.

“Part of our charm is that being based in Keswick, in the heart of the mountains, you can come here and buy from a really good footwear range and take it out and test it on a hill. If it doesn’t work you can bring it back and we can sort you out.”

Rental boots for “the surprising number of walkers who forget their boots at home” and a Junior Boot Exchange so parents are able to trade their children’s boots in against a new pair, are highly popular with customers.

And for those who want to ponder their purchase or simply linger a little longer, there’s a mezzanine floor with a cafe.

Meeting a challenge Running a successful outdoor store is not without its challenges as a growing number of brands compete on the market, while retailers including George Fisher, compete for the sale. The growth of the internet, and willingness of consumers to buy online without trying and is another challenge.

But Lisa warns, to be successful takes much hard work and it’s up to the retailer to set themselves

apart. “I believe we can compete with the internet, we can give a quality service.

“There are still people who don’t know what they want and still want to go shopping.

It would be easy to give up and say let them go online, but actually you make more mistakes buying online.

“We have to set ourselves apart by hosting consumer days where people come in and try things. If you want something to fit right, you still need to try it on and get advice on what you need.”

“It can be a great experience if you are looked after when you come into a shop which we try to do. We offer some general good advice and we rely on the fact that people will remember that and want to come back and have that good after service as well when something does go wrong.”

The next 10 But following its steady growth and success of the last 60 years, where is George Fisher going in the next 10? More of the same according to Lisa who is very excited about the future.

This is inspite of the falling Brexit-linked exchange rate, which has already seen and will continue to see prices of outdoor equipment rise significantly.

Lisa explains: “Brexit will affect all of us, but we want to cement our reputation as a retailer of quality outdoor equipment for mountain experiences. We want to continue to be somewhere people can come shopping and have a nice experience.

We will find ways to better understand online, but George Fisher will still be here doing what it does best.” n

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new award-winning

primetech stove set www.primus.eu

For stockists contact: sales@rosker.co.uk; 02392 528711 Ad_Layouts.indd 1

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LAUNCH PAD

ONE-STOP QUALITY

ALTBERG LAUNCHES ITS FIRST SHOE

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fter 27 years in the boot-making business, specialist British bootmaker Altberg is launching its first shoes.

The Jorvik Trail and Jorvik Veldt designs have deceptively stylish looks with their Italian leather uppers, but contain all the traditional bootmakers skills and features

– Vibram soles and Sympatex waterproof/breathable linings – that help Altberg designs thrive on the hill.

The Pathfinder Trek and Pathfinder Trail shoes are more technical in appearance, using Nubuk and microfibre uppers, and are designed for walking on tracks and well-trodden upland trails. www.altberg.co.uk

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candinavian camping brand, Easy Camp, has cemented its position as the one-stop source for quality equipment by expanding its 2017 range of adventure, family and travel accessories.

Easy Camp Adventure accessories are solutions for anyone exploring off the beaten track. The wide range focuses on function and compact packed size with practical products offering reliable performance, from cooking and eating gear to

dry bags and compasses.

Included is a selection of foldable Kitchenware which extends the convenience of a wide range of durable designs including a kettle, bucket, washing base, colander and bowls that take up less space and are easier to transport when folded flat than conventional products. These practical solutions for storage, tent life on site and picnics are all dishwasher safe for easy cleaning. www.easycamp.com

BETTER BRAKE, BETTER RIDE AEROROAD

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anyon’s latest elite discbrake equipped bikes have the tools they need to be safer in situations such as rainy descents or over rough, muddy roads.

Disc brakes aren’t about having more braking power,

they’re about having more control which means less effort to maintain more speed.

The better you can brake, the better you will ride.

When you ride one of those in the range, the Aeroroad CF SLX Disc 8.0 Di2, you might

understand what all the fuss is about.

Though a far cry from the round steel tubes, this bike exhibits what’s described as some of the best and most exciting recent developments in cycling, and makes them

accessible for you to buy.

The Aero’s responsive and rigid carbon frame is balanced to remain snappy when accelerating and when hitting the brakes to check your speed down technical descents. www.canyon.com

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GOING GREEN IN KIDSWEAR

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utdoor children’s clothing and accessories manufacturer, ISBJÖRN of Sweden, strengthens its green credentials by introducing the environmentally friendly Husky base layers, made with museling-free merino wool for Autumn/Winter 2017/18.

The ISBJÖRN of Sweden

Husky base layer program consists of a sweater and a pair of matching long johns, made from a blend of 50% wool and 50% polyester.

The blend of materials used within Husky offers a balance of durability, function and softness. The wool material keeps the children warm in cold weather and the polyester

JENSENGRILL LAUNCHES IN THE UK

blend effectively wicks moisture from the skin.

The long john has a soft elastic in the waistline and debuts a new design pattern ‘Peaks’ which represents both mountains and valleys, while also looking like the teeth of a polar bear (‘ISBJÖRN’ is Swedish for polar bear). www.isbjornofsweden.com

WORK-TO- SIT BACK WEEKEND AND RELAX BACKPACK TOTE

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anufactured in Denmark, JensenGrill is a charcoal and gas barbecue and it has now launched in the UK. The Danish brand has appointed Que Fresco Ltd as its UK distributor for UK and Ireland. Combining charcoal briquettes and gas in one flexible unit, JensenGrill offers the option of choosing char-grilling or gas-grilling, or a combination of the two.

Paul Yates, UK Director said: “The gas barbecue sector is a huge growth area in the UK and the JensenGrill brings something unique to marketplace. It gives you the perfect balance, charcoal flavour with the control, convenience and cleanliness of gas.” www.jensengrill.com

he Original Satchel Store has released a contemporary, butterysoft leather take on its classic tote design.

The Backpack Tote is two bags in one – it can be worn as an on-trend backpack, or by simply pulling the straps, it transforms into a stylish tote which can be carried on the shoulder or arms.

The design offers the versatility of a hands-free fashion god-send when on the move or using your phone, with the flexibility to carry as a tote for quick access or to change your look, without having to remove the straps. www.originalsatchelstore.com

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candinavian outdoor brand, Outwell is offering plenty of inspiration for a fun day out or trip to the beach.

If you want to kick back in comfort don’t let uncomfortable outdoor furniture, like a park bench, leave their mark. Don’t put up with an aching back or damp bottom.

You could invest in a Poelo Deluxe beach chair that joins the popular timeproven Cardiel to extend the choice of versatile low seats.

The Poelo Deluxe folds out from flat to create a seat with back rest – both padded for comfort and featuring a steel frame to allow the angle of support to be easily adjusted. A shoulder sling with padded sleeve enables carefree transportation. www.outwell.com

REINVENTING BREATHABLE

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aglöfs’ has launched its GT SURROUND, a breathable trail shoe.

Technical fabrics meet design and manufacturing innovation to let your foot breathe more freely than ever before.

In the new trail shoes Observe

GT Surround and Explore GT Surround, GORE-TEX encases the entire foot. There’s no clamminess or discomfort thanks to a series of specially designed air channels that allow the underfoot region to breathe.

The design represents

innovation that’s designed to get the best out of the material and provide a balanced and comfortable climate for the feet.

The result is a pair of comfortable shoes that can be worn anywhere from the office to the forest. www.haglofs.com

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GOOD SLEEP MATTERS

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leep comfort is essential to the success of any outdoor adventure and outdoor equipment manufacturer, Robens, has added three new models and updated its popular Caucasus range to ensure its choice of 19 performance sleeping bags caters for needs while balancing performance, materials and budgets. Every feature and

material used in construction is carefully selected and has its own unique advantages, adding value, performance and quality to the end product, to give the user the best possible result.

• Robens technical range of self-inflating mats and airbeds are designed to complement its sleeping bags and cater to the different needs of a

SUMMER FOR ACTIVE DOGS

variety of trekkers, campers and adventurers with no compromise on comfort, performance or value. This year sees the brand build on the success of existing models with three new ranges: Rugged selfinflating mats (SIMs), Rapturous airbeds and Zigzag Slumber EVA mats with seat. www.robens.co.uk

SEALSKINZ SOCK CONTRACT

APP POWERS 5,000MILE MOUNTAIN CHALLENGE

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uffwear, the performance dog gear brand, has launched a range of products designed to keep dogs safe and active during the summer months.

New to the Cooling range for SS17 is the Jet Stream cooling vest. Designed with the active dog and owner in mind, it is cut for fast and light athletic activities making it suitable for trail running and mountain biking.

The ultimate partner for canine floatation and water safety, the Float Coat is cut specifically to replicate a dog’s natural swimming position with strategically-placed closed cell foam panels. It has easy-to-clip sheltered buckles to keep straps firmly in place over time and features watercompatible webbing which remains stable in wet environments. The strong, low-profile handle is positioned to help dogs out of water and a telescoping neck closure adjusts to fit a range of dog sizes. www.ruffwear.co.uk

ealskinz, the British Endurance Accessories manufacturer, has won a four year contract with Leidos Supply Ltd supplying the Ministry of Defence and UK Armed Forces. As official waterproof sock supplier, Sealskinz will provide its thin, knee length waterproof socks for use in training and operations across the world. The first production is already well under way and will reach armed forces personnel over the coming months.

The socks that the MoD will be using aren’t just waterproof, they are also dirt and sand proof, which makes them suitable for use in various terrains and weather conditions. Sealskinz will continue to be the sole provider for waterproof socks to the UK Armed Forces and is currently in discussions to provide products to other nations’ Armed Forces. www.sealskinz.com

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iewRanger has teamed up with adversity adventurer Alex Staniforth as the official navigation partner for his attempt to climb the highest point in every UK county this summer.

Alex said: “This challenge will take me across some of the UK’s most challenging terrain. Using the ViewRanger app’s GPS technology will give me peace of mind with essential reliable navigation when I need it most.”

Alex planned his entire 5,000-mile challenge using ViewRanger’s online route-plotting software and will rely on the app’s digital mapping and GPS navigation features to climb every peak, including the iconic summits of Ben Nevis, Scafell Pike, Snowdon, and Slieve Donard.

Alex is using ClimbTheUK to support YoungMinds – the UK’s charity committed to improving the emotional wellbeing and mental health of children and young people. www.viewranger.com

TEVA COLLABORATES WITH GRAMMY ARTIST

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eva, a division of Deckers brands, is collaborating with Grammy nominated artist Jhené Aiko.

The Teva x Jhené Aiko collection is a fusion of Teva’s most iconic sandal silhouettes and the singer/songwriter’s daring yet eclectic style.

Built with the adventurous

soul in mind, the three exclusive shoe styles, the Teva Original Universal, Hurricane XLT and Flatform Universal sandals, are available now.

The sandals feature colourful cloud-like leather upper straps, lux rose-gold hardware, romantic blush-toned foam foot beds and Jhené Aiko’s signature

dharma wheel logo.

“I always try to find inspiration in my daily life,” said Jhené.

“I wanted my new collaboration with Teva to speak to my true sense of style but to most importantly mirror my natural journey and evolution.” www.teva-eu.com

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KORS PREVIEW

ONE STOP SHOW KORS, the UK’s major Northern outdoor trade show kicks off in Kendal, Cumbria on 4-5 July

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ruly a ‘one stop shop’ for the UK’s best quality suppliers, packed into the Kendal Leisure Centre venue will be 20 exhibitors showing products from over 100 top outdoor brands.

It’s a focused show that is squarely aimed at the specialised outdoor retailer, timed to make it as relevant and timely as possible for buyers – especially those who may not make it out to Friedrichshafen.

Not only will visitors be able to spend quality time with key outdoor brands, many exhibitors will be offering special incentives to those retailers who attend.

Once again the KORS message emphasises time-efficiency for KORS visitors. “For busy retailers it can be difficult to take time out, everyone acknowledges that”, says KORS spokesman Clive Allen.

“However a little time investment might uncover a new brand or product that could make all the difference to trading next year. KORS offers time with suppliers at the right point in the buying calendar, and many

exhibitors offer show-only pre season discounts which will repay your time and expenditure straight away.”

KORS is well known for its focused, business-like approach and no-pressure format, allowing visitors to spend quality time with people and products. The show represents an opportunity for UK retailers, buyers and journalists to see collections from a host of top-flight technical outdoor brands during the summer season.

How does KORS save you time and money? Consider the following: • KORS offers time with key technical suppliers of equipment, backpacks, footwear, tents and accessories at the right point in your buying calendar • Key exhibitors offer show-only pre season discounts • Quality time with people and products – something that’s not always possible at international shows • A ‘one stop shop’ for the UK’s best quality suppliers, with over 100 premium brands represented at the show • The KORS tent area features

the latest designs from leading technical brands • And of course a proper, relaxed social evening - a chance to get together with old friends and new.

For 2017, new exhibitors TKC Sales and Ruffwear join existing exhibitors Osprey, Vaude UK, Zamberlan, Hydroflask, Lyon Equipment, Pro Agencies, Rosker, Eclipse Climbing, Beta Climbing Designs, Bramwell International, Mountain Boot Company, Ardblair Sports Importers, Lifemarque, Beyond Hope, DMM, Black Diamond, Five Ten and Boreal.

Visitors to the KORS and ROK shows will find their trip made easier, thanks to the joint initiative between the OIA and the two shows. The curse of Kendal’s complex traffic system can make moving between the venues problematic, so a shuttle bus links the two shows.

The KORS party on the Tuesday night offers the chance to get together with old friends and new, and has also gained something of a reputation (it is possible to continue all night in Kendal).

This year’s KORS Seminar is

‘Building Community: Social Media for Independent Retailers’ with Chris Lines from Right Lines Communications.

This year’s KORS Seminar on Tuesday 4 July at 1.00pm, is aimed at small businesses, especially retailers, who employ people and want simple advice on HR, Health & Safety, taxation etc.

Amanda Chadwick from the award-winning consultancy Croner will talk through a range of topics surrounding HR, generally focusing on what a small business should have in place to comply legally and to protect themselves as an employer.

Amanda has worked as a successful presenter/ broadcaster and author for over 25 years advising tens of thousands of businesses on everyday issues in employment and health and safety law.

Whatever the size of your organisation, this will be a seminar that helps in understanding HR issues, with plenty of time for Q&As if you want to raise individual points. n Further KORS information and news at kors.org.uk

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Run through everything Like it’s nothing.

All out crush

Merrell and Tough Mudder are teaming up for 2017 to bring you the biggest, baddest obstacle challenge yet. Gear up, grab your team, and get muddy.

WWW.MERRELL.COM/TOUGH-MUDDER

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11TH – 13TH JULY 2017 STONELEIGH PARK, WARWICKSHIRE, CV8 2LG

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