New Blonde Expert Care Range
Advertorial / Indola / Summer 2022
Optimise your blonde services with INDOLA’s new and improved Blonde Expert Care range – the high-performing care you need for all blondes.
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ith blondes making up 60% of colour services in the salon, there’s never been a better time to unleash your inner Blonde Expert with INDOLA. With new integrated hair-bond technology, you can ensure brilliant blonde looks with outstanding hair quality and high shine. INDOLA already provides unrivalled performance in its recently reformulated colour range, Blonde Expert, and with the collection now extended to include care products, INDOLA’s Blonde Expert meets every demand, enabling all hairdressers to offer unrivalled blonde expertise.
NEW HAIR-BOND TECHNOLOGY
The new hair-bond technology, which is now integrated in all formulas, helps to create new bonds deep inside the hair fibre, ensuring a strong and healthy looking blonde. The innovative formula features a triple-charged ion which builds new bonds by creating a three-dimensional network inside the hair fibre. These artificially created bonds create a stronger, more resilient hair structure and a healthy-looking appearance. INDOLA Global Ambassador Paddy McDougall explains why the new Blonde Expert care range meets every blonde client demand: “Blonde Expert already offers the perfect performance, range and versatility to cover all your blonde needs, now with Blonde Expert Care we can ensure a client’s blonde is protected and maintained at home. Blondes never looked better.”
“With Blonde Expert Care we can ensure a client’s blonde is protected and maintained at home”
HAIRCARE FOR BLONDES
The new haircare regime includes two ranges for different needs. InstaStrong: Strengthening and shine-enhancing and featuring: • Cleansing Shampoo • Instant Care Spray Conditioner • Intense Care Treatment The InstaStrong range is suitable for all blonde hair types and is perfect for preparing the hair before any blonde service and treating it afterwards. InstaCool: Strengthening and neutralising and featuring: • Pigmented Shampoo • Pigmented Spray Conditioner • Pigmented Conditioner The InstaCool range is suitable for all cool blonde shades and is perfect for maintaining cool shades created in the salon. The range helps to avoid unwanted warm undertones and corrects warm yellow/ orange hues immediately.
New INDOLA Blonde Expert Care is available in various wholesalers now. RRP from £5.60/€6.71 inc VAT. For more information on INDOLA visit www.indola.co.uk
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