Summer 2023 Promotions Guide

SUMMER 2023

PROMOTIONS GUIDE

MINDFUL + SIMPLY TO GO + COLD BEVERAGES + SNACKING EVERYDAY + HOLIDAYS TO GO + ADDITIONAL PROGRAMS

LTOs: DRIVING TRAFFIC,

Guests are always craving excitement and new flavors in the café! offers in our retail locations. We’re promoting on social media channels menu offerings on the scheduled limited-time offer dates so guests

JUNE:

Summer’s always a delicious season—when fresh salads are loaded with extras and everything tastes better grilled. Mindful’s Heroes for June are surefire summertime hits with guests, from a brand-new Mesquite Chickpea & Veggie Burger Plate to the popular Grilled Fish Tacos with Mango Slaw.

JULY:

When it comes are BIG. They’re portable, sustainably and undeniably the ingredients can bowls, plates and always nutritious unforgettable flavors that satisfy

Promotions

We accelerate results with marketing promotions and Limited Time and purchase frequency resulting in increased

LTOs DRIVE PROFITABILITY THROUGH:

Targeted product utilization

Consistency

Driving out cost

Driving value pricing

SALES AND FREQUENCY

Take this opportunity to promote the Summer 2023 limited-time channels to drive guests to the café, so be sure to feature each month’s guests can savor the latest creations from our talented chefs.

JULY:

to trends, bowls filling, beautiful, sustainably conscious delicious. While can vary, Mindful’s and salads are nutritious and filled with flavors and textures all senses.

Promotions Series

AUGUST:

From summer bowls to handhelds, Mindful’s August Heroes will delight your café guests with fabulously fresh flavors. Mindful has reimagined healthy food by maximizing nutrients and taste, focusing on transparency of ingredients, satisfying portions and inspiring choices.

Time Offers that are proven to drive guest excitement, participation increased sales, profitability and check average.

LTOs DRIVE INCREASED SALES THROUGH:

Check average

Increased guest participation

Increased guest frequency

New product awareness

THE POWER

LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with frequency, resulting in higher sales, profitability and check

Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and based on a guest’s motivations and key drivers. Culinary development always starts with data: research sales reports. With this information, we can identify movements, trends and ingredients to develop

Together, guest as

with variety and on-trend tastes. These innovative menu offerings generate guest interest and check average. In simplest terms, they’re a big deal. and consumer insights. Everything in the promotions series is guest-centric and every decision is research from Datassential® and other sources, research from our vendor partners and our own develop LTOs that entice and attract guests—and keep them coming back again and again.

Gathering and Measuring Guest Data

the LTO development process, we rely on information from varied sources.

DATASSENTIAL

We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.

CONSUMER VILLAGE

This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.

INFOR

Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.

Together, these unique tools and processes enable us to better understand the as an individual and capitalize on our insight to create solutions.

JUNE

From bowls to burgers, June’s menu is packed with popular and iconic casual menu items.

For the June Guide: CLICK HERE

IMPLEMENTATION

JULY

We’re satisfying cravings this month with delicious, nutritious Mindful Heroes.

For the July Guide: CLICK HERE

IMPLEMENTATION GUIDES

AUGUST

Summer’s biggest flavors and favorite dishes are waiting for café guests at Mindful.

For the August Guide: CLICK HERE

SIMPLY TO GO

For guests who love grab-andgo, there’s always something delicious at Simply to Go!

For the Simply to Go Guide: CLICK HERE

Printed Marketing Assets

12 MINDFUL POS

The Mindful POS use the Mindful black holders. More can be ordered from MEYERS on Print Management on Sodexo_Net.

4 SIMPLY TO GO MINI INSERTS

5.5” x 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place on the cooler using signage holders from VGS.

3 BANNERS

Please use the X-Banner hardware to display your banners.

19 FEATURED SNACKING AND COLD BEVERAGE PRODUCTS

PROMOTING

4 IMPLEMENTATION GUIDES

These guides contain everything you need to know how to successfully run the promotions.

3 POSTERS

Make sure to replace the poster messaging fresh. There is one

3 MINI POSTERS

Make sure to replace the mini the messaging fresh to your guests.

2 INSPIRATION

Special events during the season special menu to drive guests to

6 TABLE TENTS AND NAPKIN

Display table tents and napkin

500+ SNACKING AND COLD

A combination of digital assets

1000+ DIGITAL ASSETS

Digital assets keep messaging the café.

PROMOTING LTOs

LTOs to café guests. You’ll find promotional assets in us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 3.

Digital Marketing & Operator Tools

poster every month to keep the poster featured per month. posters every month to keep guests. season can be celebrated with a to the café.

NAPKIN ADS

ads in your café.

COLD

BEVERAGE ASSETS

assets to promote the products. current and fresh in

2

12

PRICING CALCULATORS

Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.

MINDFUL BUILD CARDS

Use these cards to make production efficient.

4

SIMPLY TO GO BUILD CARDS

Use these cards to make production efficient.

1

MONTHLY CALENDAR

View the calendar and follow important dates and reminders.

BARCODE SHEETS

8

These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quick-add retail items tab (default page when you open your store).

MINDFUL

Mindful Brings Balance

Mindful’s mission is spot-on: good-for-you ingredients, full plates, great-tasting introduces six new Heroes with a variety of flavors, from a Tuscan Pesto

PROMOTE MINDFUL

You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com

Mesquite Chickpea & Veggie Burger Plate

FMS 214811

DRIVE 8820184

Grilled Fish Tacos with Mango Slaw

FMS 80232

DRIVE 823412

Tuscan Pesto Arugula Caprese Salad

FMS 214807

DRIVE 8820179

Chicken & Black Bean

Buddha Bowl

FMS 212051

DRIVE 8808980

Chipotle Grilled

Chicken Quesadilla

FMS 214797

DRIVE 8820159

Teriyaki Tofu Ancient Grain

Poke Bowl

FMS 212072

DRIVE 8808990

Grilled Spiced Shrimp & Vegetable Salad

FMS 82010

DRIVE 823337

Spicy Chimichurri

Chicken Plate

FMS 214803

DRIVE 8820175

Fresh Mozzarella & Red Pepper Rollup

FMS 87050

DRIVE 823361

Thai Shrimp Napa

Noodle Bowl

FMS 214806

DRIVE 8820177

Smoked Bacon, Arugula & Tomato Pizza

FMS 214796

DRIVE 8820157

Huli Huli Chicken Tacos

FMS 212050

DRIVE 8809001

MINDFUL

Balance Every Day

great-tasting meals and plenty of satisfied guests! For summer, Mindful Pesto Arugula Caprese Salad to a Thai Shrimp Napa Noodle Bowl.

GET ENGAGED

Continue to get your guests engaged in Mindful through mindful.sodexo.com and social media.

Our Instagram account is Mindful_by_Sodexo.

Mindful.sodexo.com is a great place to find inspiration and information, including consumerized Hero recipes, nutrition, balanced living, exercise, stress reduction, relaxation and a lot more.

If you post anything Mindful on your social media feed, please be sure to tag us.

SIMPLY

With Simply to Go, guests can select fresh food

Summer 2023 Seasonal

Simply to Go is the convenient grab-and-go destination for guests juggling their busy is a favorite destination for breakfast, snacks, meals, salads, sandwiches, desserts September 1, and three combos that run in Pepsi-Exclusive or Dual Pour locations. Guide, then add popular menu items from the master recipe lists to stock

JUNE 3 – JULY 21

JULY 22 – SEPTEMBER 1

Simply to Go’s Optional Hot Merchandiser

The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:

• Is there adequate space in your cafe?

• Is there budgeted capital?

• Do you have the volume to support hot grab-and-go?

• Can you support hot food prep with current staffing?

Simply to

Updated menus that reflect the latest in consumer trends

You’ll find operational

TO GO

food at a moment’s notice and be on their way.

Seasonal Menu

busy days! With modern, fresh flavors and a wide variety of choices, Simply to Go desserts and more! There are four LTOs this promotion cycle, which runs from June 3 to locations. Please run these seasonal LTOs on the dates outlined in the Implementation stock your cooler for guests who look for new and familiar options every day.

JUNE 3 – SEPTEMBER 1 For Pepsi-Exclusive or Dual Pour Locations

Spicy Italian Sub, Miss Vickie’s® Jalapeño® Potato Chips, 20 oz. LIFEWTR® DRIVE 8816130

Chicken Caesar Wrap, Lay’s® Classic Chips, 20 oz. LIFEWTR® DRIVE 8816133

Turkey Club Wrap, Harvest Cheddar® Sunchips®, 20 oz. LIFEWTR® DRIVE 8816135

to Go has expanded to delight your guests and make purchasing and production easier for you and your team. Check out what’s new!

Expanded dayparts, including more hot food and take-home meals

Tiered menus with wellness, plant-forward and/or functional foods

Optimized recipes and rationalized ingredient sets

Streamlined production for more efficiency

operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com.

SUMMER BEVERAGES

Cold beverages play a significant role in the overall café experience, with the average needs so it’s important to balance this category between indulgent offerings and healthier Ranger. They’re really fun and will grab your guests’ attention. Play them

BEVERAGES

average guest purchasing at least four drinks a week. Every guest has different wants and healthier options. Find some great animated videos in the digital assets section on Retail them on your café screens to promote the products and grow your sales!

SUMMER

We’re happy to introduce the newest snacking products selected for this promotion cycle. To help café and also use them on your social media feeds. We are featuring snacks that are plant based, protein of this cycle’s featured products have inspiring stories of how the brand

that 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day?

We provide snacking options that focus on the Participation Moments.

SNACKS

you tell your guests about them, we’ve created animated videos for each product. Play them in your protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many brand came to life! You’ll find details in each month’s Implementation Guide.

JUNE 3 – JUNE 30

DIGITAL

Digital marketing is extremely important these days because people spend a significant to capture the attention of your guests for the Snacking and Cold Beverage categories.

Animated Videos

Instagram Reels Examples

Creating Excitement

LCD screen viewers prefer moving images to a static graphic. Action videos will create demand for the product and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café.

mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information.

Customizing Your Social Media Videos

Send

Use these social media videos in your stories or posts to create engagement.

ASSETS

significant amount of time using mobile and other screen devices. We’re developing animated videos categories. You can drive sales by featuring these animated videos in your marketing plans.

Social Media Videos

Add locations, #hashtags and more

These are easy ways to maintain relevance and create engagement for your guests.

Add a Poll

Polls create interaction and give you the ability to learn more about your guests’ preferences.

Add Music and More

Add music and text to your TikTok posts.

Facebook Stories Examples Example

HOLIDAYS

Our Holidays to Go program is designed to inspire families to spend time making memories with Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers while increasing sales of seasonal products for your location. You’ll discover turnkey resources with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You desserts (or any single component of the program) to suit your guests’ tastes and

HOLIDAYS TO GO

with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, You can offer the full range of each holiday’s offering, from appetizers and entrées to trays and and your unit’s capabilities and staffing levels for any particular holiday season.

PIZZA IS ALWAYS POPULAR!

Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!

ADDITIONAL INSPIRATION

Special events during the season can be celebrated with a special in the Inspiration lists in each Monthly Implementation Guide on display the mini-posters found under the blue Cycle 3 Marketing

PROGRAMS

INSPIRATION

special menu to drive guests to the café. You’ll find recipe numbers Retail Ranger. To promote each Inspiration celebration, print and Marketing & Advertising button in the Seasonal Promotions tab.

ADDITIONAL

MONSTER ENERGY ULTRA YETI COOLER CONSUMER SWEEPSTAKES!

Objectives:

• Introducing Monster Energy Ultra’s newest product, Ultra Strawberry Dreams – launched February 2023!

• Drive trial, brand awareness and consumer engagement at retail with an exciting consumer sweepstakes.

• Grab consumers attention with a year supply of Monster Energy and an exclusive Monsterbranded YETI Tundra Cooler.

• Ultra Strawberry Dreams is wonderfully sweet while slightly tart, this easy-drinking Ultra tastes like a dream (it’s zero sugar too!). You’ll be love struck at first sip!

Program Timing:

July 1 - July 28, 2023

Channels:

Healthcare, B&I and Govt

How It Works:

• Consumers can purchase any Monster Energy beverage, scan the promotional QR code on the POS, then upload their receipt to the promotional website for a chance to win! Non-purchase entry method is via US Mail.

• 1 Grand Prize available to win: 1 Yeti Tundra Cooler, and 12 cases (24-ct) of Monster Energy.

• Promotion website and rules can be found at www.monsterenergy.com/ultracooler.

Marketing Support:

• Digital Merchandising & Ads

• Everyday App messaging

PROGRAMS

COKE SUMMER HYDRATION PROMOTION

Objectives:

• Drive trial and brand awareness of NEW Smartwater Alkaline and Body Armor Dragonfruit Lyte.

• Will include original Smartwater and vitaminwater XXX

• Increase downloads and engagement of Everyday mobile app

• Drive consumer engagement with a fun, exciting sweepstakes for guests

Program Timing: July 1 - September 1, 2023

Channels: Healthcare, B&I and Govt

How it Works:

• Consumers are encouraged to purchase smartwater, vitaminwater or Body Armor for a chance to win $5K and other cash prizes!

• Consumer clicks on the Everyday App Promo Tile to register.

• After registration, they play a game to earn entries into the sweeps and can share with Friends & Family through Social handles or enter product UPC codes for additional entries.

Marketing Support:

• Sodexo Digital Elements (social, email, digital displays, etc.)

• Everyday App Tile & Messaging

• Smartwater Racks will be available – more details to come

ADDITIONAL

CORE SUMMER WELLNESS

Objectives:

• Everyday App Downloads, brand awareness and trial, and consumer engagement with an exciting consumer sweepstakes

• Consumers can win up to $500 from Nike, Athleta, Ulta, Bath and Body Works, and more!

• Consumers are encouraged to purchase Core Hydration+ Calm Cucumber at any Sodexo run location, invited to register to win up to $500, and play Core Crush game for additional entries and instant win gift cards up ranging from $10 to $200

Program Timing:

July 29 - September 1, 2023

Channels:

Healthcare, B&I and Govt

PROGRAMS

WELLNESS GIVEAWAY

How it Works:

• Download the Everyday App to enter for a chance to win up to $500 to Nike, Athleta, Ulta, Bath and Body Works, and more

• Play Core Crush game for a chance to win $10 and $200 of qualifying gift cards and additional bonus entries

• Encourage consumers to enjoy the new Core Hydration+ Calm Cucumber

Marketing Support:

• Digital Merchandising & Ads

• Everyday messaging

• Napkin Holders

• Clings and Easel Cards

CONTACTS

For more information on the Summer

HOSPITALS

Healthcarefoodsupport.usa@sodexo.com

SENIORS

Brian McCabe

Brian.Mccabe@sodexo.com

CORPORATE

Allison Pietrucha

Allison.Pietrucha@sodexo.com

GOVERNMENT

Christina Lemin

Christina.Lemin@sodexo.com

UNIVERSITIES

Julia Pfeiffer

Julia.Pfeifer@sodexo.com

MINDFUL

Lynn

Lynn.Browning@sodexo.com

BOOST TRAFFIC WITH PROMOTIONS

Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.

You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing LimitedTime Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.

LYNN BROWNING Head of Retail Excellence Lynn.Browning@sodexo.com

ERICA MILIOS Vice President, Guest & Operator Experience and InReach Marketing Erica.Milios@sodexo.com