February 2014

SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM速

FOR A GROWING NUMBER OF ADULTS, LEGO

HAS BECOME AN ART FORM AND A SOCIAL MEDIUM ALL ITS OWN.

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FEBRUARY 2014

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Defining the Future of the Public Research University

UC San Diego

Lianfan

Karen C

#5

for total R&D expenditures among U.S. universities

David V

Breakthroughs to Better Our World

Jules Ja

From its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risk taking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

ucsd.indd 2

# 12/27/13 3:16 PM

REINVENTING

Medicine Stealthily Delivering Drugs Targeted drugs that treat specific tissues are often attacked by the body’s immune system. Lianfang Zhang’s research group approaches the problem from an engineering perspective and bypasses the biology. They fool the immune system by using natural red blood cell membranes to camouflage nanosponges that deliver drugs and soak up toxins.

Lianfang Zhang, Ph.D.

Mending Damaged Hearts There is no established treatment for repairing the damage to cardiac tissue caused by the 785,000 new heart attack cases each year—yet. Karen Christman’s lab has developed a new injectable hydrogel that encourages cells to repopulate areas of damaged tissue, and to preserve heart function by forming a scaffold to repair tissue and increase muscle.

Karen Christman, Ph.D.

ADDRESSING

Climate Change Examining Global Policy Global warming is one of today’s greatest challenges and international policies to cut emissions are overdue. David Victor’s book Global Warming Gridlock explains why the world hasn’t made much diplomatic progress and explores new, effective strategies. His research has produced a roadmap to a lower carbon future through bottom-up initiatives at the regional, national and global level.

David Victor, Ph.D.

Peering Into Processes Many of the most important biological processes in the ocean take place at a microscopic scale, but when scientists remove organisms to study them, much of the information and its context are lost.

Jules Jaffe is overcoming this challenge by developing several types of underwater microscopes that can image microorganisms in their natural settings without disturbing them.

Jules Jaffe, Ph.D.

#1 ucsd.indd 3

for positive impact on the nation -Washington Monthly

Learn more at ucsd.edu.

12/27/13 3:16 PM

Contents February 2014 64 Building

70 A Fighting

Once seen as just for kids, these little bricks have become faves for grown-ups in a big way. Explore the trend with us, and feast your eyes on some remarkable labors of Lego-love.

The emotional wounds of war impact an alarming number of U.S. veterans, but typical treatments can be wanting. It’s time to shake up how we handle post-traumatic stress disorder—and one energetic doc is doing just that.

Lego

Chance

86 Your

Adventure In Miami

Whether you prefer to relax by soaking up the sun, shopping til you drop, or getting your grub on, rest assured: Magic City has got you covered.

THE BUDDY SYSTEM

At NOLA’s Louisiana National Guard Museum, veterans of three American wars are bound by friendship and healing.

TOY STORY / The Lego brick is everywhere (though hopefully not underfoot, because that really hurts). PHOTOGRAPHY BY CHRIS PLAVIDAL

4 SPIRIT FEBRUARY 2014

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PHOTOGRAPHY BY CHRIS CRISMAN

1/13/14 4:44 PM

NEW SPRING ARRIVALS

SO CUTE – SO COMFORTABLE

THE FUTURE OF FOOTWEAR TM THE FORUM SHOPS AT CAESARS

TheWalkingCompany.com

Fashion Show Mall, The Grand Canal Shoppes, Miracle Mile Shops at Planet Hollywood Resort & Casino & The District at Green Valley Ranch

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Contents February 2014

29

33

39

Your Adventure In Miami

86

To-Do List Ten Action Items in This Issue 1 Revel in rum Page 34

2 Cozy up to

Chicago Page 36

3 Learn to slow

128

down Page 40

4 Get briefed on

Oscars history Page 43 a proposal Page 44

6 Keep your

Front

12 Gary’s Greeting 14 Gary’s Greeting

16 18 20 22 26 29 33 39 43 49

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep Wise Guide The Numbers Business

Middle

64 Building Lego 70 A Fighting Chance 86 Your Adventure

In Miami

Back

97 Promotional Series:

Focus on Health for All Seasons 110 Promotional Series: Focus on Education 118 Promotional Series: Focus on Franchises 123 Calendar 128 Fun! 140 Spotlight 143 Community Outreach 144 Products & Services 147 Flight Service 148 Terminal Maps 150 Information 152 Rapid Rewards and A+ Rewards Partners 154 Route Map 156 The “If” List

company current Page 49

7 Cut down

on insurance confusion Page 50

8 Digitize your doorman Page 52

9 Seek success

with fun and games Page 54

10 Go loco for Lego Page 64

PHOTOGRAPHY BY SARAH BRUNSON/U.S. SKI TEAM (OLYMPICS); ADAM VOORHES (JAM, DOLLAR); ILLUSTRATION BY NICOLE MARIE RINCON

5 Entertain (with)

6 SPIRIT FEBRUARY 2014

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1/9/14 12:39 PM

Hotwire Caiman Boots and M4 Denim | Š2013 Ariat International, Inc.

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12/23/13 11:28 AM

SOUTHWEST AIRLINES + AIRTRAN

February 2014 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda EXECUTIVE EDITOR John McAlley ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin CONTRIBUTING SENIOR EDITOR Melinda Mahaffey Icden ART INTERN Leah Friedman EDITORIAL INTERNS Natalie Maneval, Annette Nevins CONTRIBUTORS Chris Crisman, Adam Hunter, J. Rentilly, Adam Voorhes, Hannah Wallace WEB DEVELOPMENT, PACE INTERACTIVE Dena Caulder, Jason Dalton, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com.

PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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1/7/14 8:45 AM

Sit back and relax

... everything is under control.

Alarm.com is sold exclusively through Authorized Security Dealers. To find the Dealers in your area and learn about current promotions, visit:

www.alarm.com/spirit

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Š 2014 Alarm.com. All rights reser ved.

1/8/14 2:03 PM

Give her the stars...

hand-crafted earrings in 22kt gold with diamonds.

SOUTHWEST AIRLINES + AIRTRAN

Photo: Wendy McEahern

ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com

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SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com

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NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 10/3/13 11:02 PM 281.778.6536, traci.pelter@paceco.com SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Brittany Dickinson Š 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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1/9/14 2:28 PM

INDULGE. RELAX. EXPERIENCE. When flying Southwest Airlines速 to Scottsdale, Arizona in the winter time, no destination compares. The true feeling of a Span Spanish retreat, combined with the Scottsdale Lifestyle, in your own personal paradise. Montelucia Resort & Spa. A world away, yet so close.

For the February exclusive Southwest Airlines offer please visit Montelucia.com/SWA 速

MONTELUCIA RESORT & SPA

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SCOTTSDALE

1-800-394-1705

ARIZONA

12/23/13 10:45 AM

At Southwest Airlines, we spend a lot of time talking about a word you don’t hear very often in corporate America: “LUV.” We are the LUV airline—our New York Stock Exchange ticker symbol is LUV, and our home airport is Dallas Love Field—but to understand what it’s all about, you must look into the hearts of our People. After all, we like to say that we are not a Company of planes; we are a Company of People.

As the LUV airline, one of our favorite days of the year is Valentine’s Day. That’s when, every year, we pay tribute to a behind-the-scenes department at Southwest through the very special “Heroes of the Heart Award.” This distinction goes to a group of Employees who aren’t on the frontlines but are just as essential as our Pilots and Flight Attendants.

We emblazon an aircraft with the Heroes of the Heart logo featuring

Customer Service in Action I received a letter praising one of our Customer Relations Telephone Representatives for a special connection that she made possible for a Customer. The gentleman was traveling with his future bride, and our Employee helped this couple with their wedding travel plans, going above and beyond to make all of the arrangements. The Customer was especially moved when our Employee contacted him two days after his trip to congratulate him and his wife on their marriage. She even sent the couple a gift. What a wonderful example of spreading the LUV!

the honored department’s name, and we hang a two-story banner in the lobby of our corporate Headquarters as a tribute to these Employees.

If you happen to be flying with us on Valentine’s Day, you will notice decorations at the ticket counters and in the gate area, and we will offer a complimentary alcoholic beverage to anyone 21 or older. (Of course, sodas and snacks are always on the house.) While these may seem like relatively small gestures, the point is that we have a Culture built on LUV. It’s a People-centric Culture that is fueled by the 46,000 Southwest and AirTran Airways Employees. We’ve built our Brand from the inside out, starting by nurturing People in our Culture, and that fact manifests itself in the Customer Service that we provide.

Outside groups and friends often ask me about our Culture—what makes it so unique and special?

By definition, Culture is a way of thinking, behaving, or working that exists in a place or organization.

For us, it’s really pretty simple. We ask that our Employees follow one rule above all others: The Golden Rule of treating others as you wish to be treated.

Our Culture is not a program or initiative; rather, it is the sum of the hearts of our People. It’s our single greatest asset as a Company, and it’s built into the fabric of everything that we do. Thank you for allowing us to spread the LUV by serving you today!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting +

Spreading the LUV

12 SPIRIT FEBRUARY 2014

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En Southwest Airlines, usamos mucho la palabra AMOR, una palabra que otras corporaciones en los Estados Unidos no suelen usar. Somos la aerolínea del AMOR. Nuestro símbolo en la Bolsa de Valores de Nueva York es LUV (amor) y nuestro aeropuerto sede es Dallas Love Field, pero para entender de qué se trata, debes entender primero el corazón de nuestra Gente.

Después de todo, no nos gusta decir que somos una Compañía de aviones, sino una Compañía de Gente.

Como la aerolínea del AMOR, uno de nuestros días favoritos cada año es el Día de San Valentín. Todos los años honramos un departamento de Southwest que no necesariamente esté en el frente de batalla, con el muy especial reconocimiento: “Premio de Héroes de Corazón”. Este premio es para un grupo de Empleados que no están en la primera línea pero que son tan esenciales como nuestros Pilotos y Sobrecargos. Adornamos un avión con el logotipo de los Héroes de Corazón y el nombre del departa-

Servicio al Cliente en Acción Recibí una carta elogiando a una de nuestras Representantes de Servicio al Cliente por Teléfono, por una conexión especial que le hizo posible a un Cliente. El señor viajaba con su futura esposa, y nuestra Empleada ayudó a la pareja con sus planes de viaje para la boda. La Representante superó sus expectativas encargándose de todos los arreglos. El Cliente se emocionó mucho, especialmente cuando nuestra Empleada le contactó dos días después de su viaje para felicitarles a él y a su esposa. Incluso les envió un regalo. ¡Un perfecto ejemplo de cómo expandemos el AMOR!

mento honrado, y colgamos una bandera de dos pisos de alto en el vestíbulo de nuestra sede corporativa en tributo a estos Empleados.

Si por casualidad vuelas con nosotros el Día de San Valentín, notarás decoraciones en los mostradores de boletos y en el área de la puerta de embarque y regalaremos una bebida alcohólica a todos los mayores de 21 años. (Por supuesto, los refrescos y las botanas siempre corren por nuestra cuenta). Mientras que estos gestos pueden parecer relativamente pequeños, la idea es que nuestra Cultura se base en el AMOR. Es una Cultura centrada en la Gente e impulsada por los 46,000 Empleados de Southwest y AirTran.

Hemos creado nuestra Marca “desde adentro”, comenzando por integrar a la Gente en nuestra Cultura, y este hecho se manifiesta en el Servicio al Cliente que proporcionamos.

Amigos y grupos externos me preguntan a menudo sobre nuestra Cultura: ¿qué hace que sea tan original y especial? Por definición, la Cultura es una manera de pensar, comportarse, o trabajar que existe en un lugar u organización. Para nosotros, es bastante sencillo realmente.

Pedimos que nuestros Empleados respeten una regla que supera todas las demás reglas: La Regla de Oro, tratar a los demás como quieres que te traten a ti.

Nuestra Cultura no es un programa ni iniciativa; es más bien la suma de los corazones de nuestra Gente.

Es nuestra mayor ventaja como Compañía, y la incluimos en todo lo que hacemos. Gracias por permitirnos expandirte el AMOR este día a través de nuestro servicio.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

Expandiendo el AMOR

14 SPIRIT FEBRUARY 2014

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1/3/14 12:30 PM

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1/9/14 2:30 PM

Erin Jett

+

Star of the Month

A I R T R A N FL I G H T AT T EN DA N T, AT L A N TA

“I am a Flight Attendant at heart,” says Erin Jett, an Atlanta-based AirTran Airways Employee. Erin, a lifelong Georgian, applied for a job with AirTran on the advice of her father. She knew nothing of the industry, but within a day of interviewing she was part of the AirTran Family and couldn’t have felt more at home.

Since 2006, Erin has filled a number of roles in her career as a Flight Attendant, from facilitating training to being part of a unique group called the Sunshine Operations Squad, which supports Flight Attendants and prepares them to serve on international routes.

Some of her most meaningful moments, however, have been times spent serving Customers.

One experience in particular stands out. Erin once found a cellphone that had been left on the concourse.

A contact for “Dad” was programmed into the phone, and Erin called the number. She learned that the phone belonged to a young boy and mailed it to him. Not long after, she received a thank-you note accompanied by a handmade gift. The note said, “I would shake your hand, but since you are 500 miles away I hope you will accept this hammock.” That moment remains pivotal in Erin’s approach to serving others. “Everything you do counts in the eyes of someone,” she says.

Erin and her husband, David, enjoy life in Atlanta with their only “child,” a Maltipoo named Maggie Mae. Although David works outside the airline industry, he appreciates the privilege of being able to hop on a flight to visit his family in Ohio. An avid runner and baseball fan, Erin just completed her first half marathon and loves to cheer for her hometown Braves. She also boasts a remarkable collection of owl-themed objects that includes everything from knickknacks, scarves, and socks to bags and mugs decorated with the wise little creatures.

It is Erin’s talents and commitment to serving others that made her a very wise choice for AirTran and now for Southwest. We couldn’t be prouder to shine this month’s spotlight on her. —Monica Van Slate

JETT-SETTER

Flying with Erin is a hoot.

Blue Man Group is proud to give Erin Jett two tickets to a Blue Man Group show as a token of appreciation for her work and dedication. Congratulations, Erin!

16 SPIRIT FEBRUARY 2014

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PHOTOGRAPHY BY HAROLD DANIELS

1/14/14 11:09 AM

“SHARP, FUNNY AND INVIGORATING!”

© 2013 Blue Man Productions, LLC.

—SEVEN MAGAZINE

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Rapid Rewards Freedom Story

Treg Charlton

+

ON THE JOB

Now that he’s retired, Treg works to promote awareness for ALS.

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Even though Treg Charlton now lives in Cleveland, he has an equally strong connection to another Southwest Airlines destination: Kansas City, Missouri. In fact, Treg feels that the Southwest Employees in both his former and current hometown are “like family” to him, given his many years of flying out of each of those locations.

As the recently retired regional director of real estate for CVS Pharmacy, Treg spent much of his career traveling extensively on Southwest to find new store locations for the nationwide pharmacy company.

Treg’s Freedom Story began in 2002, and he has been an A-List Preferred Member of Southwest’s Rapid Rewards Frequent Flyer program for so long that he jokingly calls himself “Mr. A16.” He credits Southwest’s convenient schedule to cities in his territory with helping him achieve his “best years ever.” Treg also LUVs that two checked bags can fly free. But he says his top reasons for making Southwest his airline of choice are the fact that “Southwest has the best Crews anywhere” and that he always gets “service with a smile.”

In 2010, Treg started what he calls his “second job” as the co-spokesperson for CVS’s annual campaign to raise funds for ALS research. ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease) is a relatively rare progressive neurodegenerative disease that has no known cure. Treg was diagnosed with ALS in March 2010 and has been a passionate advocate for ALS awareness since then, helping to raise more than $5 million in 2012 for research for a cure. “For some reason, I still have my voice,” he says. “I think the message was for me to use it.”

Although his ALS is progressing, Treg remains optimistic and always looks for ways to count his blessings.

Right now, his future plans include using his Companion Pass, along with the many Rapid Rewards Points he’s accrued, to spoil his wife, Dianne, and daughters, Audrey and Mia, by traveling to some of the places on their wish lists. One trip he especially looks forward to is a beach getaway to Cancún (via a shared itinerary on Southwest and subsidiary AirTran Airways).

Treg, you’re our kind of Customer. Our wish is for your hopes and dreams to come true. —Sandy Nelson Price

PHOTOGRAPHY BY CHRIS LANGER

1/7/14 4:15 PM

Get the full story at: arizonaguide.com/Spirit or call 1.866.770.3392

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Grand Canyon, Arizona

12/23/13 3:17 PM

From the Editor

SQUARE ROUTE

Legos show us how to build a vibrant future: brick by brick.

Dear Reader, In her story about the growing popularity of Legos among adults (starting on page 64), Melinda Mahaffey Icden wonders why the snapping together of these hard-edged playthings so captures the imagination.

As someone who used Legos solely as weaponry in childhood (the blocks made for thrillingly unpredictable slingshot ammo), I am probably not qualified to answer. But I will anyway.

The real genius of Legos, I would argue, is not in the snapping together but in the pulling apart. Unlike model airplanes, finger painting, education, or even life itself, Legos let you undo. As any writer will tell you, the skill in many a good work lies not just in creation but in redemption. Legos may help teach children that the true glory lies in the redo. Go ahead, snap those words and ideas and experiments together, kids. Then unsnap them, and see if you can do better.

20 SPIRIT FEBRUARY 2014

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Imagine if all of life were Legos—not hard to do if you have been to one of the half-dozen Legoland Discovery Centers in this country.

Now imagine unsnapping certain parts of your life and doing them better. Personally, I would like to reassemble the bricks that make up my junior year in college, when … well, never mind. I mean, what if you could unsnap a jillion fast-food meals and cheap beers and stupid comments and hurt feelings, and then snap them back together into a shiny, perfect past?

But, then again, maybe the past isn’t for unsnapping and resnapping. The future: That’s where the renewal takes place. So here’s to the resolutions we made last month, and to the colorful future we hope to cobble together in 2014 and beyond.

Your own Legoland awaits. Get out there and play for real.

—Jay Heinrichs Editorial Director PHOTOGRAPHY BY CHRIS PLAVIDAL

1/10/14 4:56 PM

u nending

excitement

TH E FU N AN D E XC ITEME NT ARE U N LIMITE D. TH E S E RVIC E AN D HOS PITALIT Y ARE U NSU RPASS E D. AN D TH E E XPE RI E NC E IS S IMPLY U N FORG E T TABLE. C H UM AS H C AS I NO RESORT, LESS THAN 2 HOU RS NORTH I N TH E SANTA BARBAR A W I N E COU NTRY.

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4/5/13 4:34 PM

Your Words

Dear Spirit,

My heart warmed when I read “Home for the Holidays” [Community Outreach] in the December issue. As an independent educational consultant who specializes in college placement, I appreciate Southwest offering free flights to students in need.

Personally, Southwest has become my go-to airline thanks to the “Wanna Get Away” fares, which I recommend to client families when they need to visit colleges.

The affordable fares and lack of change fees make it possible for students to consider schools that are not in their immediate area but might prove to be a better fit. Thank you, Southwest, for making a difference in the lives of others.

—CL AIRE L AW CHARLESTON, SOUTH CAROLINA

You summed up what Southwest is all about, Claire. Thanks!

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com.

For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine Follow us on Instagram at instagram.com/spiritmagazine

BUSINESS PROPOSAL

I really enjoyed the recent article about Alex Sheen’s organization, Because I Said I Would [“The Every Day Action Hero,” November 2013], and found it to be particularly timely as a new year begins. As the message of keeping one’s word could certainly apply to the business world, I have suggested to the president of my company that we start a “Because I Said I Would” campaign for 2014.

Thank you for the inspiration, and keep up the good work!

—T R I S H A G R I M COCKEYSVILLE, MARYLAND

What a cool idea. What if we made promises instead of strategic plans?

We’d love to know what other readers think about this.

SPREADING THE LUV

I LUVed the article on Alex Sheen in the November issue of Spirit.

Inspired by Alex, I resolved to tell the flight attendants on my plane how much I appreciated them.

After I did so, their eyes lit up and huge smiles appeared on their faces.

One of them told me, “We LUV our Southwest family and our customers that fly with us.” It is my wish that Alex’s ministry and Southwest Airlines will thrive in the year ahead.

Thank you for such a refreshing piece of journalism.

— G L E N N M AT T L A G E ROSWELL , NEW MEXICO

Talk about an immediate reaction to something you read!

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Your Words MMM ... MEMPHIS

My husband and I fly Southwest about once a month, and every time we find an article about a destination we are planning to visit in the next several months. I was especially happy to discover the one about Memphis [“Your Adventure In ...,” November 2013] as we are headed there soon. Maybe we’ll roast some marshmallows at the Memphis Botanic Garden!

—ERIN ROEING B A R T L E T T, I L L I N O I S

Enjoy your trip, Erin! And let us know how those marshmallows taste.

DOGGONE MEAN

This note is in response to “Groom For Improvement” by Jill Coody Smits [Business School, November 2013].

I LUV Southwest and always enjoy Spirit, but I was disappointed to read the following sentence: “Cyrus is too much of a showbiz pit bull to be chastened by bad press ... .” The pit bull

reference, I presume, is about fighting. Dogs indiscriminately lumped into the category of “pit bulls” have been inappropriately labeled as vicious and aggressive. Those of us who own bull terriers or other related breeds know that this discrimination is just plain wrong. I’m saddened that Spirit has further contributed to this delusion by choosing to publish such a statement.

—MELANIE TIGHE T R A C Y, C A L I FO R N I A

As lovers of bull terriers ourselves, we thought the reference meant “dogged,” not “aggressive.” But in retrospect, “dogged” may be unfair to your average dog, not to mention the more persistent cat. In any case, we’ll avoid references to bull terriers except when we’re talking about bull terriers of course.

SLOW AND STEADY

I was pleasantly surprised to see the article on John Cage’s song “As Slow As Possible” in the October 2013

issue [The Numbers]. My nowhusband’s wedding proposal was partially inspired by this song, and it certainly seemed like a good omen to see a mention of it as we flew to St. Louis for our wedding. Additionally, as a couple planning a wedding from afar, we certainly appreciated Southwest Airlines’ low fares and the flexibility to change plane tickets. Both helped us keep our budget in check!

—A B R A LYO N S - WA R R E N WA S H I N G T O N , D.C .

At first we weren’t sure how a song that’s supposed to last 639 years would inspire a wedding proposal, but now we get it. Best wishes for a marriage that’s made to last. We just hope the relationship moves a little more quickly than the song does.

CORRECTION

In our December 2013 issue, we neglected to mention that the photo featured on page 6 was taken at Las Vegas’ Neon Boneyard at the Neon Museum. We regret this error.

FOR TICKETS, PLEASE VISIT ANY VENETIAN OR PALAZZO TICKET OFFICE OR CALL 866.641.7469 WWW.VENETIAN.COM

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STYLE, TASTE AND VENICE ON A GRAND SCALE

160 SIGNATURE STORES. 36 WORLD CLASS RESTAURANTS. 1 UNIQUELY VENETIAN EXPERIENCE. DIANE VON FURSTENBERG TORY BURCH CHRISTIAN LOUBOUTIN JIMMY CHOO MICHAEL KORS BURBERRY BAUMAN RARE BOOKS TAO ASIAN BISTRO & NIGHTCLUB SUSHISAMBA CANALI CUT BY WOLFGANG PUCK EMERIL LAGASSE’S DELMONICO STEAKHOUSE

24-Hour Shopping Line: 702.414.4500 thegrandcanalshoppes.com

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FEBRUARY 22 - MAY 18

Your Pictures

PIC OF THE MONTH Top o’ the morning to you! The sun makes an early appearance somewhere between Oklahoma City and Las Vegas. Photo by Laurie Carr; Chico, California

Hey, I Took That!

Spirit readers hit us with their best shots.

Send Us Your Snaps Go to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, we’ll send you a Spirit diner mug.

31 PAINTINGS 18 WORKS ON PAPER TICKETS AVAILABLE AT ARTSBMA.ORG

MINI MOUNTAINEER Following her first plane ride, Lucy pawsed to take in Colorado’s natural wonders. Photo by Tara DeFreytas; Chicago

GREATER BIRMINGHAM CONVENTION & VISITORS BUREAU 800.458.8085 • INBIRMINGHAM.COM

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1/9/14 12:35 PM

FEBRUARY 22 - MAY 18

TICKETS AVAILABLE AT ARTSBMA.ORG

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31 PAINTINGS 18 WORKS ON PAPER

GREATER BIRMINGHAM CONVENTION & VISITORS BUREAU 800.458.8085 • INBIRMINGHAM.COM

12/20/13 4:48 PM

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12/23/13 11:37 AM

Media Center

Good as Gold

What is it about the Olympics that, for two frigid weeks every four years, turns each of us into an expert on luging (“Another impressive run from Armin Zöggeler, bro!”) and curling (“Do I detect the notorious Manitoba tuck?

Why, yes I do!”)? Of course, it has something to do with the thrill of watching the world’s best athletes test their mettle.

But it’s more than that. It’s about vicariously living their dreams and reviving sometimes unfashionable national pride. It’s about the next day’s watercooler talk, and the pleasure of being bundled up on a sofa. Mostly, it’s about the joy of being at one with the world, when the universal language is … Whoosh!

PHOTOGRAPH BY SARAH BRUNSON/U.S. SKI TEAM

DATE February 7-23 TELEVISION 2014 Olympic Winter Games

IN SIX WORDS

Brrr. We’ll watch from home, thanks.

GOOGLE HITS 146,000,000 gH

FEBRUARY 2014 SPIRIT

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Book

TV

Music

DVD

One More Thing: Stories...

House of Cards

Beck

Nebraska

February 4

February 14

February 17

February 25

Writer-director.

Actor. Comedian.

Now … an author?!

It’s incumbent upon you to watch

Indie-rock hero.

Six-year hiatus.

Welcome back

Who wants to be a millionaire?

THE CAST

Annoyingly multitalented B.J. Novak

Kevin Spacey, Robin Wright

A master of cool, on Morning Phase

Bruce Dern, Will Forte

THE GIST

Big-deal short-story collection from a star of The Office, Inglourious Basterds, Saving Mr. Banks, etc.

In its second term, the Netflix political drama turns thriller— dark, murderous, creepy. Like C-SPAN.

Surprisingly (for such a forward thinker), Beck delivers a sequel of sorts to his 2002 album, Sea Change.

Woody Grant (Dern) won’t be consoled until he claims the prize money promised to him in a piece of junk mail.

113,000

830,000

370,000

219,000

gH

gH

gH

gH

Novak’s literary gems have graced The New Yorker. That, and his flashy showbiz résumé, should spell best-sellers list.

Arguably the most binge-watched show ever was showered with Emmy and Golden Globe noms in 2013.

The restless artist hasn’t been idle since 2008’s Modern Guilt.

One-off experiments are fun, but Beck fans are rabid for a full LP.

The film, by the director of Sideways and The Descendants, has won critical raves and Oscar buzz.

DATE IN SIX WORDS

GOOGLE HITS

SELLING POINT

Movie The Monuments Men DATE February 7 IN SIX WORDS By George, a Dirty Dozen knockoff! THE CAST Matt Damon, George Clooney (right), Cate Blanchett THE GIST In the final days of World War II, American soldiers frantically try to rescue art treasures nicked by Hitler and the Nazis.

SELLING POINT Well, there’s Clooney—in a military uniform. Damon is sort of chopped liver, but... Plus, within weeks of the film’s release, Blanchett is likely to win an Oscar for her star turn in Woody Allen’s Blue Jasmine.

Jasmine

PHOTO BY CLAUDETTE BARIUS / © 2013 COLUMBIA PICTURES INDUSTRIES, INC. AND TWENTIETH CENTURY FOX

Media Center

30 SPIRIT FEBRUARY 2014

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12/31/13 9:33 AM

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THE QUESTION ISN’T WHETHER THEY’LL SOAR; IT’S HOW HIGH.

©2008, 2014 Southwest Airlines Co.

WITH THE POWER OF AN EDUCATION, THE SKY IS THE LIMIT. At Southwest Airlines,® we’re committed to supporting education-related programs that help thousands of children each year—like Southwest’s Adopt-A-Pilot and the National Urban League Black Executive Exchange Program. Today’s African American youth will become tomorrow’s leaders, and that’s why we celebrate Black History Month year round. Visit www.southwest.com/blackhistory.

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12/30/13 2:43 PM

Eat Drink Sleep

2½ pounds Meyer lemons 6 cups water 6 cups sugar

1. Chop lemons, removing and reserving seeds and pith.

2. Tie seeds and pith in cheese-

cloth, and place in a large pot along with chopped lemons. Add water, and boil for 20 minutes.

3. Remove cheesecloth bag.

Add sugar, and bring to a boil for 20 more minutes, or until set.

4. Remove from stove, then can or refrigerate in glass jars.

E AT I N S T. L OU I S

Meyer Lemon Jam

“Last summer we got in a bunch of Meyer lemons for a private event. When the party was canceled, we ended up with about 50 pounds of lemons. So we said, ‘Let’s jam them!’ And we’re happy we did. Now that it’s winter and it’s really cold outside, we’ve got plenty of fresh jam, which makes us think of sunshine.

Meyer lemon jam is close in flavor to an orange marmalade—you get that same PHOTOGRAPHY BY ADAM VOORHES

F1_eat_SP.indd 33

bitterness and sweetness, but with a bright lemon accent. It goes really well with cheeses, especially soft and blue cheeses. I eat cheese, jam, and bread any time of day, all year long.”

WHO Cassy Vires,

executive chef and owner

WHERE Table WEB tablestl.com

FEBRUARY 2014 SPIRIT

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12/27/13 2:47 PM

Eat Drink Sleep

1½ ounces Appleton Estate V/X rum ¾ ounce Bonal ½ ounce Kahlúa Midnight 2 dashes orange bitters 2 dashes Angostura bitters DR I N K I N S E AT T L E

Coraje

Combine ingredients in a mixing glass. Add ice, then stir. Strain into a cocktail glass. Garnish with an orange twist.

“We have around 3,000 different spirits at Canon. No base spirit is overlooked, although we do tend to focus on the brown ones. The Coraje is a dark drink, with the rum being lengthened by the aperitif and accented with coffee notes. It was inspired by a traditional rumand-coffee drink from Spain called the Carajillo. Bonal works exactly as sweet vermouth does in a cocktail.

In fact, if you don’t have any, you can sub in sweet vermouth if you dial back slightly on the coffee liqueur.

Bitters make a drink more interesting. Technically, you can't make a cocktail—as defined by the inclusion of spirit, sugar, water, and bitters—without them.”

STYLING BY ROBIN FINLAY

WHO Jamie Boudreau, proprietor WHERE Canon WEB canonseattle.com

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PHOTOGRAPHY BY ADAM VOORHES

1/8/14 10:50 AM

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Eat Drink Sleep

The Langham

HARD TO TOP

Floor-to-ceiling windows reveal a scenic cityscape.

Just five months old, this urban retreat overlooking the Chicago River is a veritable playground for adults. The latest from the Hong Kong–based hotel family of the same name, The Langham occupies 12 floors of the iconic former IBM Building. Each of its 316 rooms is outfitted with midcentury-modern furnishings and fine art from the likes of celebrated painter Donald Sultan. With top-notch entertainment options and 24-hour dining, there’s no need to leave your room. But if you do, head to the second floor and pull up a seat at Travelle for mouthwatering Mediterranean-inspired eats. Those who book a Langham Club–level room gain access to an exclusive lounge featuring light bites, business facilities, and unbeatable skyline views. And while you’re getting the star treatment, do yourself a favor and visit the dreamy Chuan Spa, a Langham signature.

While You’re There TUCK INTO a hearty

deep-dish pizza, one of Chicago’s beloved culinary delights, at Lou Malnati’s River North location, just a 10-minute stroll from the hotel. loumalnatis.com

PHOTOGRAPHY COURTESY OF THE LANGHAM

S L E E P I N C H IC AG O

TAP YOUR FEET to the

smooth sounds at Andy’s Jazz Club, where the music starts at 5 p.m. every night of the week. andysjazzclub.com

MAKE THE ROUNDS

but don’t fall down at the McCormick Tribune Ice Rink in Millennium Park.

It stays open through March 9. cityofchicago.org

AIRPORT Chicago Midway International (MDW) RATE From $395 WEB chicago.langhamhotels.com

36 SPIRIT FEBRUARY 2014

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1/8/14 10:50 AM

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southwest.com/applytoday Purchase and balance transfer APR is 15.24% variable. Cash advances and overdraft advances APR is 19.24% variable. Penalty APR of 29.99% variable. Variable APRs change with the market based on the Prime Rate, which was 3.25% on 1/10/14. Annual fee: $99. Minimum Interest Charge: None. Balance Transfer Fee: 3% of the amount of each transaction, but not less than $5. Note: This account may not be eligible for balance transfers. Cash Advance Fee: 3% of the amount of each advance, but not less than $10. Foreign Transaction Fee: None. Credit cards are issued by Chase Bank USA, N.A. Subject to credit approval. To obtain additional information on the current terms and information on any changes to these terms after the date above, please visit southwest.com/applytoday. You must have a valid permanent home address within the 50 United States or the District of Columbia.

2 Points don’t expire as long as you have flight or Partner earning activity every 24 months. No Blackout Dates applies to flights booked with points.

Restrictions and limitations apply. Offer subject to change. See southwest.com/applytoday for pricing and rewards details.

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12/30/13 2:16 PM

Wise Guide T OP F I V E

Life Coach Modern-day Renaissance man Alan Fox shares his simple secrets for personal and professional success.

1

Buy a Ticket “You can’t expect to win the lottery if you don’t first buy a ticket.

Be an active participant in your own success,” Fox says. “Each of us has the power to effect change in our own lives.

To be successful, we must understand that and not look too far outside of ourselves for solutions to problems.”

2

Know That Patterns Persist “Identify the behavior patterns of others in an effort to manage expectations. If a friend of yours is always late, you should expect that he will continue to be tardy, and adjust your schedule accordingly. By changing your expectations of when he will arrive, you save yourself time and undue frustration.”

ILLUSTRATION BY NICOLE MARIE RINCON

f2_topfive_bh.indd 39

3

Catch Them Being Good “When you find a behavior that you like in someone, let them know.

This is particularly relevant when it comes to children, but it can apply to anyone. Positive reinforcement is a very powerful thing, much more so than criticism.”

4

Watch the Belt Buckle “A great defensive tackle will tell you that good running backs can fake with their eyes and their heads and their shoulders, but they cannot fake with their belt buckles. Wherever the belt buckle is going, that’s where they’re going. Very often there’s a difference between what people say and what they do. If you want to discover a person’s true intentions, pay attention to his or her actions.”

Alan Fox is the author of People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity.

5

Don’t Force It “Typically, we go after the things we want in life. If I want to buy a car, I research it, save some money for the down payment, and then I buy it. But there are certain things you can’t plan for—for example, forming a relationship. Like catching a feather, understand that the circumstances have to be just right and, thus, are often out of your control.”

Win One! Scan this tag or visit spiritmag.com/ peopletools for your chance to win one of 10 copies of Alan Fox’s book, People Tools.

FEBRUARY 2014 SPIRIT

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1/10/14 11:16 AM

Wise Guide

Q+A

Speed Trap Psychologist Stephanie Brown talks life in the fast lane, the havoc it wreaks, and how to fight back.

Stephanie Brown is the author of Speed: Facing Our Addiction to Fast and Faster—and Overcoming Our Fear of Slowing Down.

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Why do you say that many of us are addicted to fastpaced living?

These days we are all tethered to our phones, our tablets, and our computers.

Thanks to these devices, we have more information at our fingertips, and we have it faster than ever before. The constant notifications and incessant pinging conditions us to look forward to the next email, the next text,

fueling an agitated inner state. Physiologically, it’s very similar to an alcoholic looking for the next drink or a drug addict seeking the next fix.

But technology isn’t the only contributor; the link between speed and success is continually reinforced

by American culture.

How can you tell if you’re addicted?

You add activities without taking any away. You work

longer hours but don’t finish tasks.

You act first and think later. The first and last thing you do every day is reach for your phone. Most people will laugh when they read this and say, Doesn’t everyone?

For many of us the answer is yes.

What do we sacrifice when we prioritize constant connection?

Our relationships suffer the most.

Fast-paced living gives us the illusion of connection, but it’s all button-pushing.

A relationship is not information input; it takes time, attention, and reciprocal interaction.

What are some strategies for slowing down?

Start small. Refrain from looking at your phone on your commute to and from work. Declare a block of time every day technology-free. If you can implement these simple changes on a consistent basis and surround yourself with people who will hold you accountable, you’ll eventually learn to pause and reflect naturally, thus regaining control over your life.

ILLUSTRATION BY MIGUEL MONTANER

12/27/13 4:32 PM

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“ After we started our online store, our traffic increased dramatically. We’ve seen our numbers double in this past year with the help of Volusion. ” –Debbie Webster, Co-President TONI&GUY Salons and Academies | Los Angeles, CA

Take your business online today Volusion stores average 3x more sales than the competition

Sign up for a free 14-day trial at volusion.com

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11/21/13 9:28 AM

The Numbers

The shortest Academy Awards ceremony took about

15

minutes.

That speedy awards presentation, held in 1929, was also the first. Why so swift? “It was very much an experiment,” says Tariq Khan, FoxNews.com’s Oscar expert. The winners had been announced three months earlier, “so it was a chance to just gather and see friends and colleagues and celebrate [their] work.” The fancy festivities included entertainment and a banquet, but when it was time for the honors, names were read with little fanfare and sans skits. Since coming to TV in 1953, the Oscars have gotten longer—last year’s ran 3.5 hours— but at least they’ve increased in entertainment value (Ellen DeGeneres hosts on March 2). We’d like to thank the Academy for that.

PHOTOGRAPHY BY ADAM VOORHES

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FEBRUARY 2014 SPIRIT

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1/2/14 11:33 AM

The Numbers

1000

PHOTOGRAPH © MARK DE LEEUW/TETRA IMAGES/CORBIS

of women want to be proposed to with a serenade.

Nowadays, a perfect proposal requires a bit more drama than your classic candlelit dinner. According to a recent survey by U.K.based Beaverbrooks the Jewellers, one in 10 women would swoon if her beau broke into song to ask for her hand. Can’t carry a tune? Seven percent of the ladies polled said they’d like the question to be popped in poetry. “Intimate” isn’t necessarily equivalent to “special” when it comes to getting engaged, though; one in 20 women wants a flash-mob proposal.

No matter how you ask, the best way to get a yes! is clear: “Make your proposal a reflection of your unique love story,” says Sarah Pease, owner of New York City–based Brilliant Event Planning.

Who could say no to that?

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1/10/14 9:14 AM

THIS IS PHOENIX. Somewhere, twilight slips past unnoticed. Somewhere, restaurant patios sit forlorn. Somewhere, baseball stadiums are shuttered and silent, and swimsuit season is months away.

But not here. Not in Phoenix.

Here, every sunset feels like a movie. Here, al fresco dining is always on the menu. Here, basking in ballpark sunshine is a rite of spring, and the season for swimwear never ends.

This is Phoenix. Why take your next vacation merely somewhere when you could make it memorable here?

Visit. Share. This is #myphx.

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12/23/13 9:15 AM

The Numbers

The first television ad cost

$9

PHOTOGRAPHY BY CSA PLASTOCK

The 10-second spot was nothing like its flashy modern-day descendants.

Sponsored by watch and clock company Bulova, the promo, which kicked off a baseball game broadcast on July 1, 1941, only featured a simple voice-over and still image—but you can’t say it wasn’t a bargain. The sum Bulova forked over— $143 in 2013 dollars—was small change compared to the reported $4 million– per-half-minute rate that sponsors will pay for airtime during this month’s Super Bowl. (Not to mention the average $350,000-plus it costs to produce a spot.)

The Biow Company ad agency billed Bulova just $5 for airtime and $4 in supplemental charges for the groundbreaking spot. It was a small price to pay for immortality.

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1/10/14 9:17 AM

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Business

L E S S ON

Hans Woolley PRESIDENT OF EVITE

How do you keep your company relevant in a rapidly evolving digital world? “One way to stay current is by partnering with folks who are current, which, for us, means they have a prominent voice in the blogosphere or the Internet ecosystem at large. A big part of what Evite does is offer great design, and we’re always looking for people who can help us do that even better. Because of the Internet, there’s no longer a monolithic model for getting information. Instead, you find the people and brands that stand for something you believe in and go directly to that source. As a brand, we do the same thing: find a voice we think will resonate with our audience and go directly to them. In doing so, we’re staying true to our brand promise of bringing people together, yet finding new and better ways to deliver on that promise.”

Hans Woolley recently oversaw the launch of Evite Ink, a service for e-cards and custom printable invitations, and Evite Gatherings, a resource for party planning, recipes, DIY projects, décor tips, and more.

ILLUSTRATION BY MELINDA JOSIE

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FEBRUARY 2014 SPIRIT

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Business

DIC T IONA RY

PITCH

SimplyInsured Say see ya to traditional brokers.

Here’s how Vivek Shah, the co-founder of SimplyInsured, describes the online insurance solution for small businesses: “After working with major insurance companies out of college, I came to a couple of realizations.

First, jargon-heavy plans are designed to be somewhat confusing to consumers. Second, small business owners could only buy health insurance through a broker. SimplyInsured solves both problems by translating tricky legalese and digitizing the entire process. Enter a few pieces of information about your company on our site, and we’ll send you an instant quote, compiled using an algorithm that scans all the plans

50 SPIRIT FEBRUARY 2014

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in your particular state. Only those options that represent the best fit show up, and each is given a green, yellow, or red rating based on whether it falls into the top 20 percent, the middle 60 percent, or the bottom 20 percent of plans in cost categories like doctor visits, prescription medication, and hospital care. You’ll also see a side-by-side comparison of outof-pocket cost estimates for 15 of the most common medical procedures. If you elect to go with one of the options in the quote, you can sign up through SimplyInsured and manage all the paperwork and administrative tasks directly through the site. We’re currently in California, Texas, and New York, and plan to go nationwide by mid-2014.” simplyinsured.com

BYOD

abbreviation Bring your own device; as defined by IBM: an IT policy where employees are allowed or encouraged to use their personal mobile devices and computers to access enterprise data and systems. U S AG E: Champions of the BYOD trend, which seeks to capitalize on the ubiquity of smartphones, tablets, and laptops, claim it will lower IT costs and increase productivity. Critics say it poses a substantial corporate security threat.

ILLUSTRATION BY JESSE LEFKOWITZ

12/27/13 1:18 PM

18 manufacturing plants throughout North America.

Add up Dragon’s more than 50 years of building high quality oilfield

– U.S. owned and operated for over 50 years

equipment, a workforce currently 2,500 strong and growing; plus its

– ASME Stamp Code Vessels and API 12F Monogrammed Production Tanks

and you have a formula that succeeds. This is what you get with

– State-of-the-art, in-door steel grit blasting, painting and coating booths

18 manufacturing sites; 25 rental and service centers—all familyowned and operated from the Beaumont, Texas corporate office— Dragon. This is why so many companies in the energy industry choose to do business with Dragon.

The company’s expansive inventory and product offering includes a comprehensive line of exploration and production equipment including, tanks, trailers, pumps, and rigs and all the parts that go with them. Dragon equipment delivers exceptional durability under the harshest conditions and in a variety of applications— including

– Experienced personnel and committed Health, Safety and Environmental Staff

well servicing, bulk storage, liquid and solids hauling and many pumping solutions.

Make it happen Production Equipment

www.dragonproduct.com — 1-877-231-8198

U.S. owned and operated for over 50 years.

© Copyright 2014 Modern Group Inc. All rights reserved.

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11/22/13 10:13 AM

Business PERK

Knock Knock Who’s there?

DoorBot, the doorbell of the future.

APP

Personally answer your front door from wherever you are—at the office, on a business trip, or in your own backyard. DoorBot, a Wi-Fi-connected video camera and doorbell in one, allows you to see and speak with visitors via your smartphone or tablet.

When someone comes calling—delivery guy or nosy neighbor—you’ll receive a push notification; that’s your cue to access the live feed and activate the intercom feature.

(The camera also has night vision.) It beats agonizing over that unattended Xbox One on your stoop. $200; getdoorbot.com

Tresorit Keep data safe from prying eyes with this cloud-based

storage tool. Tresorit uses end-to-end encryption—files are encrypted before they leave your device and are decrypted after they’re downloaded—so that not a single server (not even Tresorit’s) can access your info. Talk about keeping it on the DL. Free; iOS and Android

52 SPIRIT FEBRUARY 2014

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12/27/13 1:19 PM

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Business SCHOOL

Follow Your Fun Looking for the next big business idea? Look no further than your own amusement.

BY ADAM HUNTER

T

HEY WORK IN a fantasyland. An endless carnival, with popcorn lunches and slushies for dessert.

They spend hours playing makebelieve in cardboard boxes and gather their friends for games all day and night. They are the fun followers, the kids of Neverland, where trivial pursuits and childhood treats never get old—and they happen to be making some grown-up money.

If you’re struggling to figure out the next killer app or worldchanging invention, maybe it’s because you’re thinking like an adult. Learn from these four young entrepreneurs, and you CONTINUED ON PAGE 62

JUST DESSERTS

A future great idea might be found in your childhood past.

54 SPIRIT FEBRUARY 2014

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1/3/14 3:12 PM

E L E VAT E

Your Experience.

800.99.TOWER StratosphereHotel.com

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12/23/13 3:26 PM

Enter to Win A trip to Pier 60 Clearwater Beach

April 4–13, 2014

PACKAGE INCLUDES: • Two (2) $500 gift cards for travel to the festival on Southwest Airlines®.

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ENTER(ONLY ATONESPIRITMAG.COM ENTRY PER PERSON) OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com and click on “Sweepstakes.” Entries must be received no later than midnight, February 28, 2014. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about April 15, 2014. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/SUGAR SAND, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. Local taxes are the responsibility of the winner. Void where prohibited by law, and all federal, state and local laws apply. The winner will receive a 1099 IRS tax form. Promotional value $2,900. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply.

F1_Trend_ET.indd 56

may find inspiration from a far less complicated time: your youth.

KERNEL OF AN IDEA Darien, Connecticut, circa 1988. Two 7-year-old girls in pajamas and pigtails push a chair against the kitchen counter, climb up, and swing open the cabinets until they find the treat they’ve been seeking—a microwavable bag of butter-flavored Jiffy Pop. “My friend used to even lick the dud kernels at the bottom of the bowl,” Kristy Lewis, now 33, says.

In college, however, Lewis realized that her favorite snack hadn’t changed since she was a kid, even though attitudes about food had.

Why didn’t anyone make organic microwave popcorn, in say, a compostable bag, free of potentially harmful chemicals? In the fall of 2010, three months of maternity leave from her job as an executive assistant gave Lewis the time to test out her idea.

Her son Quinn was born—and soon Quinn Popcorn was, too.

Between feedings and diaper changes, Lewis experimented in her kitchen with different flavorings, like sage, rosemary, and maple syrup; researched suppliers; and contacted manufacturers to commission a bag made from chemicalfree paper. Her husband, Coulter, an engineer, came up with the idea of placing the flavorings and oil in separate packets, in part to prevent them from seeping through the bag.

The couple posted their product on Kickstarter with a goal of raising $10,000. They raised $3,000 overnight. Eventually, 755 backers pledged nearly $30,000.

The month after returning to work, Lewis gave notice.

It was time to get her business baby on its feet, so she badgered the Whole Foods near her home in Arlington, Massachusetts, until they agreed to stock the product. “They ordered $30,000 worth in our second month, and we had to turn it down

because we didn’t have enough inventory,” she says. Today, Quinn Popcorn is available in hundreds of stores nationwide and online through Amazon and Abe’s Market.

“Childhood is such a really fun time—at least mine was,” Lewis says. “I drew on those childhood sleepovers for inspiration.” She even made a butter and sea salt flavor at her pajama party friend’s request.

“She’s obsessed with it.”

Lewis’ advice for following your fun? Talk to people in the industry.

She and her husband reached out to Justin’s Nut Butter, Taza Chocolate, and Bear Naked, all organic food companies that had success selling to Whole Foods. “Now we get emails all the time from people asking how to pursue their ideas,” she says.

THE SLUSHIE KINGS Vancouver, British Columbia, circa 1993. Richmond High School quarterback Zack Silverman, parched from a long afternoon of football practice, has a craving that only a product from the local 7-Eleven can satisfy: a Slurpee.

“There was nothing more refreshing,” Silverman, now 35, recalls. “It was kind of like a tradition for me and my football buddies. I must have had thousands of slushies in my life.”

Years later, while billing long hours for a large corporate law firm in New York City, Silverman quickly bonded with fellow first-year attorney Alex Rein. Chained to their desks, the two began dreaming up business ideas to help them escape.

Inspiration struck when Silverman mentioned his post-practice ritual.

“You don’t see many lawyers bring a neon cup with a purple straw into the office,” Silverman says. “But people drink other frozen drinks. It seemed obvious: There should be a better, healthier slushie. No one else agreed with us. My wife certainly didn’t.”

In 2008, Rein was laid off from the firm, and he dedicated himself to building a slushie truck business. He

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and Silverman tried various recipes until they got the flavors and consistency just right.

Kelvin Natural Slush Co. officially launched in 2010, with Rein running the day-to-day operations. By the time Silverman quit the law firm two years later, the truck had won the 2010 New York’s Vendy Awards for Best Dessert, and long lines swamped their stall in Brooklyn.

Now, Kelvin Slush machines can be found in 23 Whole Foods stores around the country, and the company supplies all of the frozen drinks at Madison Square Garden. His wife no longer thinks he’s so crazy.

Silverman’s advice to fellow fun followers? Go slow. “We started with a food truck before we invested tons of money. We could have tested it even cheaper,” he says. “Go someplace like your local flea market, and try to sell your product. If people don’t buy it, all you lost was a couple of weekends and the money you

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invested in your trial. Start small, and reevaluate until you find the right formula.”

INSIDE THE BOX Stockholm, Sweden, the late ’70s.

Little Måns Swanberg is mesmerized by the happy, colorful illustrations of his favorite books, Claymation cartoons, and his favorite toy, Lego blocks. But it’s a simple cardboard box that allows his imagination to run wild. Is it a rocket ship? A race car? He sits inside and wonders.

Swanberg, now a creative director in New York City, had a conversation two years ago that brought those fond memories rushing back. His friend suggested using cardboard to make a children’s toy. “I just thought it was a fantastic idea; cardboard is such an abundant material,” he says.

The food trucks near his Brooklyn home gave the idea a shape. “It’s a shop and a car, so two toys in one,” he says. “There are so many inspiring

Swanberg’s wisdom for aspiring funtrepreneurs?

Study your audience. food trucks on the streets, with fantastic artwork. There’s just loads of headroom to play around with color and typography.”

Swanberg spent 18 months developing his “Famous OTO,” a food truck playset for kids. “Normally I just draw pictures, so I had to learn about engineering, manufacturing, distribution, corporate regulations, toy-safety regulations, and so on, all in a foreign language,” he says. After hearing the founder of Indiegogo speak at a conference, he put his proj-

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ect on that crowdfunding site and raised $15,000 in seed money. Swanberg’s creation quickly drew favorable press, and his first print run, an uncannily real-looking ice cream truck, sold out this past Christmas through his website, oto-toy.com. He has more trucks planned for 2014.

Swanberg’s wisdom for aspiring funtrepreneurs? Study your audience.

“I don’t have kids yet, but I have nieces and lots of friends with kids. There were exhaustive test runs. I was impressed—these things really take a beating. We revised the construction, simplifying mostly, and worked out how to best make it come together and disassemble easily, many times over.”

TRIVIA MAN Westchester, New York, circa 1999.

On TV, Alex Trebek reads the $500 Jeopardy answer aloud. “One of two DiMaggio brothers to play baseball at the same time as Joe.” From his living room couch, Ryan West shouts

a correct response: “Who is Dom?!”

That useless knowledge came in handy a half dozen years later when the bar that West worked at while attending university needed a host for its Tuesday trivia night. Soon he was hosting trivia at four bars in the area.

After moving to New York City in 2008, West, now 29, got a call from a bar manager who’d attended one of those trivia nights. He wanted West to host a similar geekfest at his watering hole. There, West met Cullen Shaw, organizer of a citywide sports league. “We saw that every week there were regulars coming, and some grew rivalries, to the point where people made T-shirts with their team names,” West says. “We were like, ‘This is like a sports league.’

Why not create that sort of dynamic?”

The business model for their NYC Trivia League was simple: bars looking to goose sales on slow nights pay West and Shaw’s company to host the trivia matchups. But the partners

aren’t looking to just pack out a bar for a single night. “We give people a reason to come back,” West says.

From that first bar, the NYC Trivia League has grown to fill 13 city bars with 45 registered teams. The league turned a profit quickly and West and Shaw plan to double their bar clients by the end of 2014.

West’s best advice for fun creators?

Don’t worry about taking the direct route. “I was a business major my freshman year, but I didn’t enjoy the classes,” he says. So he switched to a double major in communications and classical theology. “My parents asked, ‘Well, how is learning about Greek history going to get you anywhere in life?’”

Note to would-be trivia champs everwhere: Whenever Ryan West hosts, study up on Aristotle.

Adam Hunter is a New York-based editor and freelance writer.

Follow him on Twitter @adamhuntr.

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

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To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face.

“Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

Favorite part of air travel is reading the ad for @Its_Just_Lunch, —@ponybear, via Twitter

“I joined … because I just didn’t have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. I’m hundred percent satisfied so far...”

—Justin, on consumeraffairs.com

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5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

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Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics.

Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen.

We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

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Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks?

You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return.

With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says.

Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.”

Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients?

No. It’s unprofessional.

Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

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Thanks to sage business decisions and savvy pairings with pop-culture staples like Star Wars, Lego’s popularity has been soaring—but it’s the passionate community of adult fans who are taking the kids’ toy to astonishing new heights. BY MELINDA MAHAFFEY ICDEN

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AS THE LEGO GROUP’S first big-budget film foray—The Lego Movie— rockets into theaters this month, it may feel like the colorful plastic brick is everywhere. And we’ll be seeing even more incarnations of the little Danish toy that could: a special Lego episode of The Simpsons this spring, an official Lego documentary, the opening of the sixth Legoland Discovery Center in the U.S., and its increasing use as the raw material of fine art, not to mention a growing buzz in the media.

And yet, the basic Lego brick hasn’t significantly changed since it was developed 56 years ago. Sure, it comes in more colors and is sometimes accompanied by cool superhero figurines, but a brick made half a century ago still clicks perfectly with one manufactured today.

So what’s with all the fuss?

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hen 33-year-old Stacy Sterling tells people she’s into Lego, they just seem confused. “People are like, ‘Oh, huh, you mean the kids’ toy?’ Some don’t get it until they see what can be done with them,” she says. The Seattle-based Nintendo employee is just one drop in an expanding ocean of adult fans of Lego, otherwise known as AFOLs, who spend untold hours and dollars building original and elaborate creations out of the toy. The Lego Group—the family-owned company that, for decades, has churned out a nearly endless supply of bricks—estimates the number of AFOLs at 250,000, most of them men in their 30s or 40s with a bent toward technology or graphic design.

Teenage fans of Lego are a burgeoning group, too, bolstered in part by the rise of geek-chic.

ARTISTS ON PREVIOUS PAGES 1 ANGUS MACLANE 2 CHRIS McVEIGH 3 RICKY LINN 4 JORDAN SCHWARTZ 5 HUANG SHIN- KAI 6 JAMES PEGRUM 7 MIKE STIMPSON 8 TYLER CLITES 9 PAUL LEE 10 RÁMON & AMADOR ALFARO MARCILLA 11 KATIE WALKER 12 THOMAS POULSOM

In the late ’90s, “two developments lured these prodigal Lego fans,” writes David Robertson in Brick by Brick, his 2013 look at the company’s blockbuster innovation strategies. “One was the launch of Lego Star Wars—which appealed to adult nostalgia for the movie classic—as well as the release of Mindstorms, a Lego robotics kit that tapped into grown-ups’ inner geek.” The more recently introduced Lego Architecture series—which immortalizes iconic buildings in plastic—consists of sets aimed at yet another segment of adults.

Lego’s appeal for its older fans may also stem from simple childhood nostalgia, though AFOLs also point out how simple to use and largely messfree their hobby is. When you buy a bucket of bricks, they’re ready to go, no sanding, priming or painting involved. As artistic endeavors go, it’s literally something a 5-year-old can do.

For Mike Doyle, a fortysomething New Jersey– based graphic designer and author of the recently published art book Beautiful Lego, a family trip to Legoland California was the inspiration to pick up the playthings again. “Something clicked when I was there,” he says. “So I went back to the hotel room and searched online to see whether other people were doing anything interesting with Lego. I was really shocked to see there was a vibrant community of adults, and teens too, working in the medium. My heart started pumping.”

Today, Doyle estimates that he has some 400,000 Lego pieces carefully stored in his basement studio, where he creates large but intricate builds and is often joined by his two young sons.

“You can get into a real trancelike state while building,” he says. “Time goes by, the pieces snapping together; there’s a lot of little pleasurable moments in the activity of it.”

Chris McVeigh, a designer in Halifax, Nova Scotia, guesses he owns 100,000 pieces. Stacy Sterling figures she and her husband, Dave, have passed the 1 million mark. “Legos aren’t cheap,” says Jess Gibson, a Portland, Oregon–based filmmaker who has created “blocumentaries”—short documentaries on adult builders—since 2009.

The 738-piece Lord Business’ Evil Lair, a themed set tied to The Lego Movie, goes for $70; generally speaking, a set where each piece averages out to 10 cents or less is considered a good value.

“AFOLs are invested, not just timewise, but financially,” Gibson says. “And it’s a big investment, for sure, so they’re serious about it.”

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ARCHITECTURAL DIGEST In a piece titled “Revenge,” Canadian designer Chris McVeigh thought it would be fun to flip the usual Godzilla script and have the lizards running scared.

BY THE NUMBERS THE LEGO GROUP’S LATEST STATS, FROM 2012, PAINT A COLORFUL PICTURE: SET END TO END, THE LEGO BRICKS SOLD IN 2012 WOULD ENCIRCLE THE GLOBE MORE THAN

18 TIMES.

86,667 LEGO BRICKS WERE PRODUCED PER MINUTE.

86 THERE ARE

LEGO BRICKS PER PERSON ON THE PLANET.

318

MILLION LEGO TIRES WERE PRODUCED, MAKING LEGO THE WORLD’S LARGEST TIRE MANUFACTURER.

LEGO GENERATED MORE THAN

$4

BILLION IN REVENUE.

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THE EMPIRE STRIKES BACK In his stormtrooper fantasy “Lest We Forget,” British toy photographer Mike Stimpson, a video game programmer by day, combines his boyhood loves of Lego and Star Wars.

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uch adoration was probably not what Danish carpenter Ole Kirk Kristiansen envisioned when he founded Lego in 1932. The company started out making household items; among its first toys was a wooden duck on wheels. The production of plastic playthings began in 1947 after the purchase of an injection-molding machine. Kristiansen’s son Godtfred then spent years experimenting with brick designs until he finally devised a sturdy locking system, patented in 1958. As the company came up with new product lines and iterations—the Lego wheel came in 1962, minifigures in 1978— their bottom line grew grew. But as the times changed, so did Lego’s fortunes. In the late 1980s and throughout the 1990s, the toymaker faced a series of challenges, the most vexing of which was “to catch up with a world that was rapidly leaving it behind,” writes Robertson in Brick by Brick.

What it needed more than anything was to appeal to children in love with the increasingly high-tech wizardry being seen in movies and video games. In the late 1990s, the company decided to partner with Lucasfilm to produce Star Wars– themed Lego sets, and, despite internal resistance to the deal, they were a hit. First-year sales in 1999 surpassed Lego’s expectations by 500 percent, helping to jump-start a new era. In 2012 alone, the company generated more than $4 billion in revenue.

Paradoxically, the thing that threatened Lego’s existence in the 1990s—technological innovation—is largely responsible for the growing population of AFOLs today.

The details may differ slightly, but most AFOLs share an origin story. They played with the bricks as children, dropped them in their teen years (what’s known as a “dark age” in AFOL lingo), and somehow stumbled upon them again as

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LEGOMANIA! LONG RELEGATED TO THE PLAYROOM, LEGO BRICKS HAVE BECOME A FIXTURE IN POP CULTURE, TOO. A FEW PLACES YOU’LL SEE THEM IN 2014: THE LEGO MOVIE FEBRUARY 7 From the

guys behind Cloudy with a Chance of Meatballs, the first full-length Lego film venture has Chris Pratt and Elizabeth Banks voicing a pair of minifigures trying to save their bricky world.

B EYOND THE B RICK E ARLY 2014 Lego has

partnered with awardwinning filmmakers Daniel Junge and Kief Davidson to produce a documentary that examines the many ways the brick has infiltrated our lives.

THE S IMPSONS LEGO E PISODE SPRING In

season 25, The Simpsons gang will be Lego-ized for both a TV special and an accompanying line of playthings— despite a petition from outraged fans who felt the series wasn’t child-friendly enough to merit the Lego treatment.

LEGO MINIFIGU RE S ON LINE SUMMER

PHOTOS (PAGES 64-65) 1, 5, 6, AND 9-12 REPRODUCED FROM BEAUTIFUL LEGO, WITH THE PERMISSION OF NO STARCH PRESS © 2013 BY MIKE DOYLE

This free, multiplayer addition to the Lego gaming scene lets fans assume the identities of nearly 100 minifigures and use their special powers to complete challenges and defeat a bunch of bad guys.

adults. Adult Lego play was a singular and, in some cases, even secretive and shameful pursuit.

And then the Internet happened.

“The AFOL community has grown because of the Internet—because you don’t have to give yourself permission to like Lego anymore,” says Mariann Asanuma, a professional Lego builder who worked for four years as a master builder at Legoland California. “You realize there are thousands and thousands of people all over the country—or tens of thousands of people all over the world—who are into the same hobby.”

As adult fans of Lego started to connect online in the late 1990s and early 2000s, wondrous things began to happen. AFOLs took the brick and made it into what they wanted and needed, pushing it far beyond the toymaker’s vision and marketing ambitions. They created online marketplaces, animated shorts, how-to guides, websites, com-

petitions, and blogs. Multi-day conventions, organized by and for fans, are now held all over the country. “The reason the AFOL community exists at all is because of the Internet,” says college student Jordan Schwartz, a former intern at Lego’s headquarters in Denmark and author of the forthcoming The Art of LEGO Design.

AFOLs haven’t just limited themselves to forums and fan sites. Lego, as first and foremost the producer of a kids’ toy, doesn’t manufacture realistic military gear, and the company has partnered with only a limited number of pop-culture franchises. So when adult fans want things Lego hasn’t produced—from World War II weapons to Hunger Games minifigures—they go out and make them themselves.

But perhaps the AFOLs’ most treasured creation—surprisingly for what begins for many as an individual pursuit—is community. Andy Price, an IT professional living in Massachusetts, participates in conventions on the East Coast and belongs to two Lego user groups that meet in person once a month, in addition to using the hobby to keep up with his brother. Stacy Sterling and Jordan Schwartz attend conventions, too, and while they enjoy the brickish aspects, what they most look forward to is meeting up with friends—builders they’ve come to know from all over the world.

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ndoubtedly, the current impact Lego is having on our culture is due, in part, to the company’s strategic decisions and game-changing partnership deals, which now include collaborations with Disney and Marvel. But the true—and enduring—appeal of the brick is much more elusive than that. Why Legos? “It’s the question that gets the worst answer,” says filmmaker Jess Gibson. “Nobody can pin down what it is. Builders say it’s the color, the feel, the quantity. Legos just grow on you—in a good way.”

Canadian designer Chris McVeigh, who wonders if his life would have taken “an entirely different direction” had he stuck with the brick through his teen years, sees Legos as something of an oasis. “As adults,” he says, “we’re often so locked into routine and so bogged down by stress that we shut the doors to play.”

While children may be the ones doing most of the playing, it’s the adult fans who are bringing the bricks to the fore, inspiring their fellow AFOLs with their magnificent builds—and, just maybe, inspiring the rest of us to take a leap and join in the building game.

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Among the harshest realities of war is the struggle endured by soldiers after they’ve returned home safely. But pioneering work by a passionate M.D. is helping some of our most beleaguered vets literally shake their blues away.

A Fighting Chance

BROTHERS IN ARMS Among the NOLA vets who bonded deeply during their small-group therapy sessions are (from left) Roynell Williams, Joseph Dean, “Kevin Jones,” Wayne Bergeron, and Lionel Parker.

BY HANNAH WALLACE PHOTOGRAPHY BY CHRIS CRISMAN FEBRUARY 2014 SPIRIT

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’M STANDING in a dimly lit hotel conference room packed with 200 strangers as the German electronic music is cued up. “Start shaking,” a reassuringly calm voice intones.

“Don’t open your eyes. Let everything go.” I wriggle my arms and move my shoulders up and down in a shrugging motion. At the same time, I’m bouncing in place and jiggling my butt. Forcing myself to keep from laughing aloud, I think, How ridiculous we must look!

But I keep at it, and as I do, something interesting happens. All the tension from that morning’s drive through beastly San Francisco traffic begins to slough off like snow from a rooftop. My neck and back feel looser, almost as if I’d had a massage.

My self-consciousness fades, and I start to enjoy the sensation of shaking. A minute or so in, I crack open an eyelid and see that everyone— including our instructor—is bopping wildly.

“Three minutes left!” the voice says. There are a few loud whoops from around the room.

A few minutes later—though it feels like an eternity—the percussive, electronic sounds stop abruptly, and we are told to breathe deeply for 60 seconds before launching into a freestyle dance.

“Let the music move you!” says the voice. As Bob Marley wails “every little thing is gonna be all right,” the mood in the room shifts to that of a beachside nightclub. We’ve opened our eyes by now, and people are really boogying—gyrating their hips, raising their arms in the air. It’s exhilarating. By the end of the song, I feel bound to these strangers by a shared joy in movement.

The soothing voice is that of James S. Gordon, founder and director of The Center for Mind-Body Medicine in Washington, D.C. And this is not some strange New Age aerobics class but the beginning of the CMBM’s intensive, five-day training of an assortment of health professionals in the science of mind-body medicine—a range of techniques that facilitates the brain’s ability to affect bodily functions and symptoms. Dr. Gordon, a Harvard-educated psychiatrist and professor at the Georgetown University School of Medicine, is constantly crisscrossing the globe to lead trainings like this one at the Sofitel in Redwood City.

A charismatic presence with a grandfatherly demeanor, Gordon starts each session with the “shaking” meditation—a jubilant, freeing exercise that helps people break up fixed mental and biological patterns. Gordon’s book Unstuck: Your Guide to the Seven-Stage Journey Out of Depression describes this and other mind-body therapies in detail. “Expressive” meditations like shaking are not new. They have been used in many cultures

and include the whirling of Sufi dervishes, Native American chanting and dancing, and the spontaneous movement that is part of the Indonesian spiritual exercise called the latihan.

As eccentric as the therapy seems at first glance—even to those who embrace other, more conventional mind-body disciplines like yoga and meditation—it has a powerful effect. Gordon has used “shaking and dancing” with torture victims, HIV patients, and drug addicts. He and

In Dr. Gordon’s “guided imagery” exercise, vets with PTSD are asked to identity a “safe place,” a scene or pursuit that brings them peace and comfort.

“I like working on cars—it gives me a sense of calmness,” says Roynell Williams, shown with his prized 1998 BMW. Williams, who fought in Operation Desert Storm, used to tinker with his car whenever he was angry or depressed.

He still does, but after the mind-body skills group, he’s added meditation to his routine.

“The group also taught me how to relate to others better,” Williams says.

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his staff teach it to veterans from the wars in Iraq and Afghanistan who are suffering from anxiety, depression, and post-traumatic stress disorder (PTSD). Earlier, Gordon introduced the exercise by saying, “This is good for every human. There are no contraindications.”

I’ve come here to experience Gordon’s unique combination of mind-body therapies first-hand.

Using a dozen or so techniques—meditation, deep-breathing, biofeedback, guided imagery, self-

Wayne Bergeron, who served in Vietnam as a U.S. Navy SEAL, plays with his 8-year-old granddaughter Turner under a sprawling live oak near his home in Mandeville, Louisiana.

“Twice a week, I pick her up after cheerleading practice, and we go get ice cream,” Bergeron says. His favorite part of the small groups was sharing experiences with other veterans and learning how to meditate.

expression through drawings, and even mindful eating and nutrition—Gordon and his staff have, for 15 years, been working with traumatized populations in war-torn regions like Bosnia, Kosovo, Gaza, and Israel. But I’m here to learn more about why VA hospitals and military bases across the U.S. have begun adopting them for ailing soldiers.

How do no-nonsense combat veterans react to shaking and dancing? I wonder to myself. Gordon seems to read my mind. “There are always people who walk out of the room,” he says to the gathering of clinicians, social workers, and healers of all stripes.

“The way to learn it is to do it again and again.”

G

ORDON, who is in his early 70s but seems a decade younger, has, with his team, taught a running total of 5,000 health professionals and educators in the Center’s smallgroup approach. These healers—the brilliance of

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the model is that they can be doctors, chaplains, anyone with an interest in helping others—in turn, lead intimate mind-body groups for trauma survivors in their own communities. Gordon and his staff have also used this training model to work with victims of natural disaster—in postKatrina New Orleans and post-earthquake Haiti.

In 2007, struck by the epidemic of PTSD in the military, Gordon launched “Healing Our Troops” and began training U.S. military health care providers in the same non-drug techniques.

PTSD is an anxiety disorder brought on by memories of an extremely stressful event, such as a car accident, sexual abuse, or war. The number of soldiers returning from Afghanistan and Iraq with PTSD is distressingly high; the Veterans Health Administration estimates that up to 20 percent will suffer PTSD symptoms, including emotional withdrawal, nightmares, flashbacks, insomnia, and panic attacks. David Finkel, Pulitzer Prize–winning journalist and author of the book Thank You for Your Service, estimates that, together, both wars have created half a million “mentally wounded” American veterans. And the reality is likely much higher. Within the stoic culture of the military, where the unspoken mantra is “what doesn’t kill you makes you stronger,” mental illness is still seen by many as a sign of weakness. As a result, many veterans never seek treatment and so are never diagnosed. And then there is the staggeringly high number of veteran suicides. According to the Department of Veterans Affairs, every day an estimated 22 veterans take their own lives. In other words, Gordon and his staff have their work cut out for them.

On the second day of the CMBM training, I meet Gordon for breakfast. Though packed with research on the biological underpinnings of mind-body medicine, his animated lectures are flecked with funny anecdotes that spark laughter. He’s serious about his work—healing trauma survivors is clearly his calling—yet Gordon is unafraid to show his goofy side. He does the shaking, and the flapping of his arms like a chicken for the “chaotic breathing” exercise, right along with us.

Over eggs and coffee, he tells me about the time, 15 years ago, when he returned from Kosovo, where he’d been working with war-traumatized children and adults. On the plane, he sat next to a young American soldier who served as an intelligence officer in Afghanistan. “He told me what he had gone through in the war, what it was like,” remembers Gordon, who says the two of them formed a deep connection during the flight.

Every week for a year after their chance encounter, Gordon and the man spoke by phone. These

conversations helped motivate the doctor to turn his attention to working with American trauma victims—specifically veterans of the conflicts in Iraq and Afghanistan. “I thought to myself, The troops who are coming back from these wars are just as traumatized as the people we’re working with overseas. So let’s see what we can do.”

A lot, as it happens. Since founding Healing Our Troops in 2007, Gordon and his staff have trained 350-plus military health professionals in the Center’s mind-body techniques. Roughly 15 VA hospitals and 15 military installations offer a version of the CMBM’s 10-week program.

When Lionel Parker was asked to envision a safe place, he’d imagine himself sitting on a seawall, staring out at Lake Pontchartrain.

“My way of calming down is I take a fishing pole and sit by the water,” says the Vietnam vet. For years, he’s suffered with PTSD, and the mindbody group offered him a place where he could talk freely about his wartime experiences.

“Now I don’t feel like I’m on an island by myself.”

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Beret Skroch, a psychologist and program manager at the Minneapolis VA Health Care System, has been using the Center’s model for 6 years.

“People who go through it report improved mood, a better sense of control, decreased depression, and increased serenity,” she says. Joseph Graca, a clinical psychologist who has run mind-body skills groups at the VA in St. Cloud, Minnesota, says teaching veterans mindfulness has a profound effect on their receptivity to other treatments. “When a vet is in his body for the first time, stuff comes up. It’s like when you’re frostbit.

You don’t feel anything, but when you start coming out of it, it’s painful,” says Graca. “They’ll talk about how much it hurts. It’s scary. But stay with it, and what you start noticing is the veterans get back their fuel for life.”

In 2008, the Department of Defense, intrigued by the anecdotal success of the CMBM’s program, funded a randomized controlled trial on the CMBM therapies for vets with PTSD. (The gold standard of medical research, a randomized con-

trolled trial assigns subjects at random to either a control group or an “experimental” group.) The study, which began in 2011 and compared mindbody therapies to treatment as usual (typically cognitive behavioral therapy or medication— or a combination of both), was conducted at the Southeast Louisiana Veterans Health Care System in New Orleans. Veterans in the mind-body skills groups were permitted to remain on any medications they were taking for sleep, depression, or anxiety, but study leaders kept track of all changes they and their doctors made in dosages throughout the 10 weeks. Though the final

“When I first came home from Vietnam, I was nervous and shaking, and I couldn’t stay in one place too long,” says Joseph Dean.

But he always felt calm here, at the Greater St. John Missionary Baptist Church in New Orleans, where he was baptized in 1958. In the mind-body group, he would recall it during the guided imagery exercise. Today, Dean is the president of the church’s board of trustees and sings in the men’s choir.

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trial was concluded in September, its administrators can’t predict when results will be published. “[But] what we’ve seen so far is that they look very positive,” says Gordon, whose hope is that the data will convince the U.S. military and the VA system to make the CMBM’s model available to all veterans and active-duty soldiers—as well as to their families.

Gordon has seen dramatic positive effects during his nearly two decades of teaching mind-body skills. In Gaza, women who’ve participated in the groups are standing up to their abusive husbands, and children who’ve learned “soft-belly” breathing (a deep breathing meditation that quiets mental and physical agitation) say they no longer have nightmares.

During the ethnic conflict in Kosovo, Gordon led a group of teen girls in the mind-body therapies. The first time they did shaking and dancing, half of them began weeping. “Everything had been so held in,” Gordon remem-

bers. The second time they did it, their joy was more evident. “A few girls came up to me and asked, ‘Do you know Michael Jackson?’” In other words, they became girls again.

Research validates Gordon’s clinical observations. A randomized controlled trial that he conducted on 82 Kosovar teens found that after just 12 weeks, mind-body therapies reduced PTSD symptoms by about 80 percent.

Mind-body techniques are practical, and this appeals to resultsoriented veterans, Gordon tells me.

“You can see the results pretty quickly because you’re doing something.

You’re not just talking.” Learning skills like meditation and biofeedback also give veterans a sense of control because they are actively participating in their own treatment.

These techniques are taught in groups of 10 or fewer veterans—and the importance of this small-group model cannot be overstated. At each session, participants do a brief soft-

belly meditation and then go around the circle and “check in,” each sharing how he or she feels emotionally, physically, and spiritually at that moment. The ground rules are clear: You can’t interrupt while someone else is talking, and when it’s your turn you can’t give others advice— though you can say how their responses affected you. Also, you’re not forced to talk; if you don’t feel like sharing, you can pass.

With cognitive behavioral therapy, a veteran usually talks to a therapist one-on-one, and the patient’s problems are the focus of their sessions.

In Gordon’s skills groups, the facilitator, who introduces the concept of mind-body medicine and teaches the techniques, is an equal participant.

This is a crucial difference from other VA support groups, says psychologist Michelle Hamilton, a co-investigator of the New Orleans study.

Hamilton thinks her participation allowed the veterans to go deeper

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“When they were bombing us, you never knew where it was going to land.

You hear it, and you’re like, ‘Is it close?

Is it going to hit us?’ ” Jones survived such trauma by cutting off his emotions. faster. “For veterans with PTSD— who tend to be emotionally numb— going deep within themselves isn’t something they’re used to doing,” she says. “They felt safe in the group.”

Over the years that she’s led mindbody skills groups at the Minneapolis VA, Beret Skroch has seen veterans react powerfully to many of the techniques, especially the drawings and guided imagery. In the drawing exercise, you sketch yourself three times: in the present; with your biggest problem; and, finally, with a solution. You do this three times— once at the beginning of the 10 weeks and twice at the end. Veterans are often astonished by what their draw-

ings reveal. Others respond well to the use of “wise guide” imagery, where you tap into your unconscious by closing your eyes and summoning a mentor—an older relative, a figure from Greek mythology, or even an animal—whom you then consult for advice. Many veterans have epiphanies while mapping out their “genogram,” a family tree that makes visible family patterns and strengths.

After the genogram exercise, Madeleine Uddo, co-investigator of the New Orleans study, saw vets make tangible changes in their lives.

“One decided to go and reconnect with a child he hadn’t seen in many, many years. Another reached out to

a brother he hadn’t seen in 20 years, and they developed this amazing relationship afterwards.”

The strength of the CMBM’s model, Skroch says, is that it offers a smorgasbord of techniques that veterans can choose from—and the safety of the small group. “The most powerful mind-body therapy is not any one technique, it’s the container of the group. It’s being in a safe space, where you’re able to share without a concern that anyone will shut you down or offer advice,” she says.

K

EVIN JONES, a handsome African-American man with closely cropped hair, strides into the Modern Hotel in New Orleans and shakes my hand.

Despite being tall and portly, Jones (whose name I’ve changed at his request) is more composed than imposing. And that’s surprising given how much trauma the Iraq War veteran has experienced. As

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TRR is an adventure water sports group for wounded vets, founded by Joe Mornini, after he saw them returning from service in Iraq and Afghanistan.

TRR’s Lonnie Bedwell made history last summer, as the first blind person to kayak the entire Grand Canyon. TRR combat veteran guides communicated with Lonnie with verbal commands. It was the trip of a lifetime, provided by Check-6.

Check-6 is a company comprised primarily of former fighter pilots and special ops operatives who use their high-level training to provide solutions for other high-risk, high-reliability industries.

“I’m privileged to lead a company of patriot warriors compelled to support other patriot warriors,” said Founder and Chairman Brian “Bru” Brurud. “I saw the power of this therapy first-hand when I participated in a TRR event in Colorado. It is an honor to give back to those who have risked their lives for our freedom.”

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a sergeant first class in Operation Iraqi Freedom, he witnessed fellow soldiers killed and maimed by IEDs, and discovered the mutilated bodies of civilian contractors with whom he worked every day. He returned from his second deployment in Iraq just in time to evacuate his family to Texas before Hurricane Katrina hit.

Returning to New Orleans from a temporary home in Dallas three weeks later, Jones and his wife found their house in ruins. It wasn’t until after his final deployment—to Haiti in 2010, where he helped with postearthquake disaster relief—that Jones was diagnosed with PTSD. Despite all of this, Jones has a wicked sense of humor and a smile that lights up his broad face. A week earlier on the phone, he’d warned me that he’s a private person who rarely feels comfortable talking about his emotions. Nonetheless, he settles into a chair and starts to recount his 17-year career in the military. He speaks in a considered way, as if he’s thought through what he wants to say before he utters it. It’s hard for me to imagine this soft-spoken man—who longs to teach his young daughters how to make pizza, if only the family had a bigger kitchen—engaging in angry conflicts with his wife, as has happened since his return to civilian life.

Jones’ father was a Navy man, and the family moved around a lot—from Texas to Oklahoma to California.

Throughout high school, Jones was in Junior ROTC. It was a foregone conclusion that he’d sign up to serve his country. When the time came, he chose the Army. Because his aptitude test scores were so high, Jones was given his pick of military jobs.

He opted to learn about power generation and electrical repair.

But if he had any illusions about what he’d be doing in the Army, basic training set him straight. “The whole idea of basic training is really messed up,” he says with a stammer that, for the first time, hints at the fierce emotion beneath his composure. “They

try and break you down in order to build you up the way they want you.

So don’t think you’re going to go out there with extension cords. You’re going to go out there with guns.”

Jones was deployed to Kuwait in 2001, where thousands of troops were assembling at Camp Doha prior to the U.S. invasion of Iraq.

Even though there was no fighting in Kuwait, he endured something that haunts him to this day. His military job was to help set up distribution boxes and communications networks. On January 21, 2003, two colleagues—civilian contractors from a software development firm in San Diego—were ambushed at a stoplight in what officials called a random terrorist act. Jones, who was in a vehicle more than a mile behind them, didn’t witness the attack, but he and his fellow soldiers found their bodies riddled with gunshot wounds. One was dead. “These were guys we were working with, and they shot ’em up,” Jones says, shaking his head. The contractors were less than 3 miles from the safety of the base, and “we didn’t get a chance to help.”

Jones survived such trauma by shutting off his emotions. “You’re like, ‘OK, I’m here for war. I need to be single-minded,’” he recalls telling himself on the way to Iraq. But he never got used to the nightly sirens and ground strikes. “When they were bombing us, you never knew where it was going to land. You hear it, and you’re like, ‘Is it close? Is it going to hit us?’” Once the sirens sounded, he and his bunkermates would don full chemical gear because “you don’t know what they’re shooting.”

In Haiti, Jones was injured while carrying a 55-foot medi-tent on an airfield. In excruciating pain, he was told by his case manager that he needn’t go to the hospital—an ibuprofen would do. “That’s the way they treated us out there in the field,” Jones says. Later, when he went through post-deployment in New

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Orleans, Jones was diagnosed with PTSD. His symptoms—anxiety, nightmares, hyper-vigilance, outbursts, and depression—had been present for years, but he says he wasn’t screened for the disorder until he returned from Haiti. He was immediately given meds for anxiety and depression. It was another soldier who urged him to seek psychological help at NOLA’s VA hospital. “I was under the impression that this is just what soldiers go through,” Jones says.

He started meeting once a week with a psychologist for cognitive behavioral therapy. The same psychologist told him about the mind-body study, which he participated in for 10 weeks in the summer of 2013. Being in a small group—where he listened to other NOLA-based veterans articulate their struggles—helped Jones open up about experiences he wasn’t comfortable sharing with anyone, including his wife. “Logically, you know that you’re not the only one

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Surprisingly, considering the macho culture of the military, the VA already endorses some mind-body therapies as treatments for PTSD—namely meditation, yoga, and biofeedback. who has gone through war,” he says.

“But it’s one thing to know it and another when you actually hear other people speak of their experiences.

Regardless of what war they may have been in, you’re dealing with the same issues.”

Jones was the youngest member of his group, and the only one from the latest Iraq War. Two group members served in the first Iraq War (aka Operation Desert Storm), and the rest were veterans of Vietnam. Michelle Hamilton, the staff psychologist who led Jones’ group, says she’s always surprised by the affection that develops between 60-year-old group members and

younger guys like Jones. “Sometimes the Vietnam vets feel like father figures to them,” she says.

The men in Jones’ group (see sidebar photographs) forged such a strong bond that by the final session they didn’t want to part. Today, they regularly keep tabs on one another.

“We say, ‘Are you doin’ something to relax, or are you just getting more pissed off ?’” Jones says, chuckling.

That Hamilton fully participated in the exercise made Jones feel even more at ease. “When we were opening up, it wasn’t just us. We learned about her, too,” he says. “It’s not like we were just putting our information out there to be judged.”

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Jones learned skills that serve him well in his civilian life—like coping with everyday traffic jams.

“After being in convoys where you see someone ahead of you get blown up by an IED, or you see somebody get ambushed and there’s nothing you can do about it ... ” his voice trails off. As a result, he says, “I’m always on the defensive when it comes to driving.”

Understandably, this troubled his wife, who worried they’d get into an accident. But after mastering soft-belly breathing—a meditation done with the eyes closed— Jones now regularly employs it while he’s driving, breathing in through his nose and out through his mouth the way Hamilton taught him. “When I’m driving, soft-belly calms me down a lot,” he says. “I just don’t close my eyes!”

The soft-belly meditation also helps Jones rein in his anger.

“I don’t like to argue, but at times I can be so on edge that it doesn’t make a difference what you say,” he notes of his habit of losing his temper with family or friends.

“I’m snapping at what you say, or who you are—I’m snapping at you.

“That really got to me,” he says, looking away as he speaks. “But the meditation helps me control some of those outbursts. It gives me a whole lot more control.”

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ONES STILL struggles with his PTSD symptoms. He doesn’t like sudden noises, so he spends every Fourth of July holed up in his house, with loud music playing to drown out the noise of fireworks. “Unfortunately, as a result, my daughters really don’t enjoy the Fourth,” he says.

When going out to a restaurant with his wife, he has to make sure his back is against a wall.

No matter how powerful the mind-body techniques are, they won’t erase the wounds of war.

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Jones may always have nightmares, episodes of depression, and anger issues. But these therapies have helped him gain control of his life.

Though he remains on four medications, he credits the mind-body therapies with keeping him from having to add yet another. As Gordon said in the session I attended, there are no contraindications to these non-drug therapies—they are good for every human being.

Surprisingly, considering the macho culture of the military, the VA already endorses some mindbody therapies as treatments for PTSD—namely yoga, meditation, acupuncture, and biofeedback.

Meditation is particularly popular, with more than 80 percent of VA health care facilities offering some form of it. Gordon, who chaired the White House Commission on Complementary and Alternative Medicine Policy during both the Clinton and Bush II administrations, says the federal agencies that took his ideas most to heart were the DOD and the VA. “They developed task forces to address our recommendations,” he says.

But Gordon also knows that both are large and complicated bureaucracies resistant to change.

And yet, if the results of Gordon’s trials are as conclusive as he believes, what would the military lose by embracing these therapies for every soldier returning from combat? That’s Gordon’s dream— that these mind-body skills would be compulsory; that imparting them would be as routine as measuring a soldier’s blood pressure or checking his or her eyesight.

“They’re taught how to clean and disassemble a weapon,” he says.

“But what about the human side?

This is about giving our soldiers the skills to help themselves.”

Hannah Wallace writes about food politics, farming, integrative medicine, and travel.

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We know why Miami was dubbed the Magic City— outstanding art, stellar shopping, and savory fare are just a few tricks up the sleeve of this electric locale. Come with us as we shed light on a Florida favorite.

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Which aspect of Miami do you want to explore first?

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A change of art thrust this buzzing city into the spotlight with the December opening of the Pérez Art Museum Miami. Situated in downtown’s Museum Park, a 30-acre expanse on Biscayne Bay, the sunlight-flooded exhibition space has guests going gaga over its collection of international art of the 20th and 21st centuries. As you peruse its two floors of galleries, prepare to be amazed by British artist Hew Locke’s “For Those in Peril on the Sea,” a 2011 installation comprised of scaled-down ship replicas; iconic photographs by Andy Warhol and Edward Steichen; and renowned Chinese artist Ai Weiwei’s 2012 creation “Stacked,” which arrays 680 bicycles. The inspiration doesn’t stop when you step outside the museum—bronze sculptures stimulate the senses in its resplendent outdoor garden. Now that’s a breath of fresh air. pamm.org Your adventure continues…

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March your flip-flops to Key Biscayne, an island village just south of Miami Beach. Here you’ll find Hobie Beach, whose predictable gusts make this the best spot around for windsurfing. If staying high and dry is more your speed, head to Bill Baggs Cape Florida State Park at the southern end of Key Biscayne, and make the 109step trek to the top of the iconic lighthouse for the beachy keen views. miamidade.gov, keybiscaynechamber.org Your adventure continues…

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Itching for luxury labels? Fiery fashionistas hightail it to highend shopping mecca Bal Harbour Shops, where Chanel’s newly renovated boutique—complete with more space and a larger inventory—proves that too much of a good thing is ... a good thing. baysidemarketplace.com, shopcoralgables.com, balharbourshops.com

THEN BE SURE TO MAKE A STOP AT…

El Pub Get your second wind at this Little Havana staple when you order a colada, a punchy shot of sweetened Cuban espresso meant for sharing.

BLADES OF GLORY

At Bal Harbour Shops, big-name designers are nestled between palm trees and koi ponds.

Your adventure continues...

Azucar Satisfy your sweet tooth with a scoop of platano maduro, sweet plantain– flavored ice cream. Too daring? Fear not—traditional flavors are also served.

Mandolin This bistro’s candlelit patio provides the perfect setting for sipping Greek wines like retsina, a dry white varietal.

GETTING OUT From intimate seminars to lavish dinners, the Food Network South Beach Wine & Food Festival (February 20-23), caters to all budgets and interests. sobefest.com

PHOTOGRAPHY COURTESY OF THE GREATER MIAMI CONVENTION AND VISITORS BUREAU, MIAMIANDBEACHES.COM

Continued

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Adventure In Miami Continued

How do you prefer to kick back?

Taste the Town

Fly Boutique Still not shopped out? Vintage scarves, cardigans, and beaded bags, as well as newer items by Dior and Louis Vuitton, fill the shelves of this cozy spot.

Chicken mofongo. Pulled-pork deviled eggs. Key lime pie. Get your share of these dishes when you embark on a gastronomic excursion through Wynwood, a burgeoning art enclave north of downtown, with Miami Culinary Tours. Offered Saturdays, this guided jaunt leads hungry guests to about a half dozen of the area’s most lauded restaurants, where you’ll tuck into kielbasa (smoked Polish sausage), cheese maduros (sweet plantains), and causa, a Peruvian dumpling prepared with potato and aji amarillo chili peppers. You’ll get your fill of artwork, too, as you stroll among the Wynwood Walls, a stunning collection of outdoor murals designed by street artists legends like Shepard Fairey.

You’ll even be privy to secret galleries accessible only on the tour.

That’s what we call eating your art out. miamiculinarytours.com Tasty creations like chicken empanadas and maduros delight tour guests.

OPEN WIDE

PHOTOGRAPHY COURTESY OF MIAMI CULINARY TOURS

The Broken Shaker Located inside the hip hostel Freehand Miami, this laid-back bar’s ever-changing menu of cocktails is created with ingredients grown in the on-site garden.

Continued

YOU’VE HAD SOME WINE, NOW SAMPLE THE LOCAL FLAVOR AS YOU…

THEN SETTLE IN AT…

Tobacco Road Live musical acts ranging from rock to reggae set the scene every night at this iconic joint, formerly a speakeasy and gambling hall.

Continued

FOLLOW US Follow Spirit editors on the road by connecting with us on Instagram @SpiritMagazine.

And when youˇre done…

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HEALTH PROMOTIONAL SERIES

FOCUS ON HEALTHY CHANGES

Healthy Changes

BY BRIAN KEAGY

Another winter is on the way out, and the resolutions we’ve all made to lead a healthier lifestyle are about to receive that boost of enthusiasm that always accompanies springtime. And why not? Spring is a hopeful period of renewal, and proof of new life is all around us, encouraging us to make permanent lifestyle changes. Get off the couch, and head outside.

Revamp your workout routine. Eat healthier than you ever have. Decide on that procedure or doctor’s visit that you’ve been putting off. The time is now to get your health and happiness in FULL BLOOM. FEBRUARY 2014 SPIRIT

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FOCUS ON HEALTHY CHANGES

HEALTH PROMOTIONAL SERIES

Heal: Health and Wellness Innovations

F

ebruary is American Heart Month, placing the spotlight directly on the reality that heart disease is the No. 1 killer among both men and women in America. It also serves as a great reminder that we can take a number of proactive steps to prevent this disease and bolster our heart health. Choose a healthy diet rich in fruit and vegetables while cutting back on sodium and foods high in saturated and trans fat. Get out and exercise regularly—a brisk, 30-minute walk can do wonders for your health. Take vitamins and minerals in recommended doses that promote heart health, DR. STEVEN HOTZE such as CoQ10, fish oil, magnesium and vitamins C and E. The Hotze Health & Wellness Center also recommends keeping your hormones balanced, as studies have shown that hormonal decline such as hypothyroidism can eventu-

ally lead to heart disease. Common symptoms of hypothyroidism include low energy, unexplained weight gain, short-term memory loss, cold hands and feet, hair loss and dry skin. “If you have some of these symptoms, then take charge of your health today so that you can protect your heart and your overall health,” says Dr. Steven Hotze, founder and CEO of the Center.

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HEALTH PROMOTIONAL SERIES

FOCUS ON HEALTHY CHANGES

Add 30 minutes of exercise per day (150 minutes per week) doing something you enjoy, such as hiking or gardening.

Encouraging numbers from 2013 revealed that death rates from cancer continue to decline, and cancer patients can implement some very basic lifestyle changes to help win their battle. Oncology dietitian Jason Stevens at Cancer Treatment Centers of America in Tulsa, Oklahoma, has developed a number of tips using the “Add, Subtract, Replace” strategy from the American Institute for Cancer Research: • Add 30 minutes of exercise per day doing something you enjoy, such as hiking or gardening.

Have an accountability partner, and set a specific exercise goal that is attainable. If needed, create a Plan B, such as a workout DVD. • Subtract TV time from your weekly routine, including the mindless eating that accompanies it. Set limits on other sedentary activities such as computer time, and only eat at the dinner table,

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where you’re not distracted by television and the Internet. If you want to watch your favorite show, try exercising while you tune in.

• Replace your usual moderate-level activity with a vigorous activity (you shouldn’t be able to carry on a conversation at the same time)

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FOCUS ON HEALTHY CHANGES

HEALTH PROMOTIONAL SERIES

A diet that is rich in fruits and vegetables is low in calories and sodium, yet brimming with fiber and essential vitamins and minerals. twice a week. Invest in a heart monitor to see calories burned, and break up your 30-minute workouts into smaller sessions to ensure that you fit them in. Remember that every little bit counts.

Basic nutritional science has long settled any debate about the health benefits of adopting a diet that is rich in fruits and vegetables.

They’re low in calories and sodium, yet brimming with essential vitamins and minerals, fiber and numerous other beneficial qualities that fight against chronic diseases such as obesity, heart disease and diabetes. It’s also no secret that fruits and veggies that have been sitting in the refrigerator for more than a few days run the risk of

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Well this might sound like hype, but Mdrive can help you change all that. Not kidding.

The Mdrive line-up uses clinically-proven ingredients and a blend of natural botanical extracts that deliver powerful, lasting results.

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Don’t get us wrong, this is not a magic pill. You will have to do something. You have to show up! To get the best results and have people ask: “What are you doing, because you look great,” you have to take what you eat more seriously. Avoid processed foods and sugar that make you sluggish. You have to get into the gym or simply workout — make a commitment to do something.

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in your refrigerator while extending two or three times the life, freshness and nutritional value of fruits, vegetables and other foods that are being stored. By neutralizing bacteria, mold and other harmful microbes, the potential food spoilage reported to be the equivalent of tossing out $165 billion every year is reduced; saving just 15 percent of that waste could feed more than 25

million people. Aside from the vast impact on our environment, this earth-friendly reduction would also save each individual household up to an estimated $2,200 annually.

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degenerative brain disorder that causes the deterioration of neurons that produce dopamine—essential for coordinated muscle function— Parkinson’s disease’s symptoms are marked by shaking or tremor at rest; slowness of movement; stiffness of the arms, legs or trunk; trouble with balance and falls. The disease progresses slowly, and, while not fatal itself, complications from Parkinson’s are ranked by the Centers for Disease Control and Prevention as the 14th leading cause of death in the U.S. Right at Home, a leading provider of in-home companion and personal care to senior citizens and others, is helping spread the message that those suffering from Parkinson’s can still enjoy a positive quality of life. In addition to providing supportive services, Right at Home is a National Hope Partner with the National Parkinson Foundation and a sponsor for NPF’s Moving Days events, which get people out of their homes and bring more awareness to the disease. These local events spread throughout the country emphasize the significance of movement for those affected with Parkinson’s and include shorter, family-friendly walk routes; food and music; plus a Movement Pavilion with activities like yoga, Tai Chi, dance and Pilates.

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Right at Home

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Getting up off the couch and motivating ourselves to stay active is a challenge for many of us. This scenario is especially important for older adults to act on, as the proven benefits to the mind and body are even more pronounced for seniors looking to maintain their health.

In-home senior care provider Home Care Assistance promotes a Balanced Care Method that includes fitness tips for older adults to set them up for success.

1) Exercise with friends. Schedule a regular time to take a walk around the neighborhood, visit the gym or garden with a friend. Motivating each other as accountability partners and maintaining social ties bring mental and physical benefits.

2) Do something you enjoy. If you hate what you’re doing, your exercise regime is already doomed.

Skip running if you despise it; instead, try other options such as swimming or tennis until you find something enjoyable and lasting.

3) Hire a professional. The added element of paying for your workout makes you much less likely to slack.

A trainer will also be able to suggest suitable exercises that are safer for seniors to execute.

4) Make it fit your lifestyle.

If time is an issue, set up your home for working out. Commit to exercising at a time when you won’t

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FOCUS ON HEALTHY CHANGES

be too busy. Finding the time to exercise is key.

Whether you’re an aging adult, workout warrior or elite-level athlete, the debilitating pain from musculoskeletal diseases, joint injuries and arthritis can make even a functional level of activity almost impossible. The Center for Regenerative Medicine in Miami, Florida, has developed a number

of non-surgical and rehabilitation techniques focused on management and treatment of the spine, knees, shoulders and other cartilage damage. Included in these options are cell-therapy injections that were previously confined to a hospital setting, but are now available in an office setting via new technology for harvesting the cells.

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tial for patients who benefit from regenerative medicine,” says Dr. A.J. Farshchian, medical director for the Center and a pioneer in the field of orthopedic medicine. “During the healing process, the body rushes many cells and cell-types to the injected area in order to accelerate the healing process. These cells perform many functions, including release of growth factors into the diseased or arthritic and injured sites, which promotes healing.”

With the CDC’s Vision Health Initiative report that approximately 14 million Americans ages 12 and older suffer from some form of visual impairment, eyesight corrective measures are not only popular, they’re plentiful. And while glasses or contacts are still widely used, cataract, refractive and laser vision corrective surgeries are becoming enticing options for many seeking a life-changing, lasting alternative.

Ever-evolving surgical technology has created an array of choices, including: • Cataract surgery in which an incision is made to remove the eye’s cloudy lens and replace it with an intraocular lens.

• Refractive lens exchange surgery as an alternative to laser corrective surgery, similar to the cataract procedure in utilizing an intraocular lens to eliminate the need for glasses or contacts.

• LASIK surgery, in which a flap is made in the outer layer of the cornea so a laser can reshape the tissue for patients who are nearsighted, farsighted and/or have astigmatism.

• PRK surgery for patients whose cornea isn’t thick enough for LASIK, using a laser on the surface of the cornea to reshape it.

Healthcare marketing specialist Paul DeCorte offers the following advice: “Be sure to seek out a doctor who is utilizing the latest technology and has years of experience in a variety of different procedures.”

1/14/14 12:37 PM

Improve: Supplements for Your Health

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iet and exercise are obviously critical elements of a healthy lifestyle, but what if there’s still something missing? Highly potent formulations such as SAN Nutrition’s Dr. Feel Good can help sharpen your edge and take your wellness efforts to another level. As the name suggests, this state-of-the-art multivitamin and mineral fusion supports and improves mood, longevity, health and mental cognition. Not only do research-proven effective dosages fuel the enzymes that are catalysts for vital chemical reactions in the body, but the combination of nutrients saves time and money with one easy-to-use product that eliminates the need for separate Bcomplexes, A to Z vitamins, minerals and liver-detoxifying products.

Dr. Feel Good is also fortified with custom botanical extracts that have been adapted to support healthy cell maintenance.

Some of the other potent ingredients contained in Dr. Feel Good enhance beneficial DNA methylation pathways, metabolize bad (LDL) cholesterol, as well as support healthy blood sugar levels. The formula’s free radical scavenging substrate matrix also ensures adequate liver and kidney detoxification from toxic metabolic residue. Overall metabolism and body health, muscle building, fat loss, energy production, protein synthesis, digestion and vasodilatation are other prime benefits of this comprehensive formulation.

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FOCUS ON HEALTHY CHANGES

Kehoe, the president and CEO of supplement company DreamBrands, experienced this depletion of energy and physical prowess in spite of his lifelong devotion to exercise and nutrition. The result of his research into a solution for this issue is Mdrive, a potent blend of herbs, mushroom extracts and ingredients clinically proven to free up release of healthy testoster-

one and support energy, strength, stamina and cardiovascular health.

Kehoe still preaches the benefits of an active lifestyle in harmony with effective supplementation.

“I’m always surprised at how few men and women make the connection between their sore knees, back and hips to being a few pounds overweight,” Kehoe says. “Don’t believe me? Try putting 20 pounds

in a backpack and wearing it around all day on a Saturday. Now, imagine the extra energy we’d have if our heart and lungs had 20 fewer pounds to support. Let’s make this February the month we focus on our own good health. If we make an effort this week, it will lead to a great month and hopefully many great months and before you know it a great year for improving your health.”

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

F3_FocusonHealth.indd 108

For pro athletes, staying healthy and competition-ready is a daily challenge. Golfer Russ Cochran spent a third of 2013 battling a variety of injuries—and unable to play.

“I had chronic issues with my wrist, elbow and intercostal rib strain. I talked to my physician, Dr. Joseph Kutz at Kutz Kleinert Hand Care Center in Louisville, Kentucky,” says Cochran. “He said, ‘You need to try this Play Again—it’s really good stuff, and it can help you.’ I felt the positive effects in just three weeks.

I knew that Play Again was the real deal and was benefiting me greatly.”

Cochran went on to win for the fourth and fifth times in his career on the PGA Champions Tour®, and he believes that Play Again can help any golfer who wants to stay in the game deal with pain and mobility issues. “The injuries and problems we face in golf are compounding,” Cochran says. “Once you get on the wrong side of things, it’s a quick spiral downhill. My goal was to get healthy enough to stay out there and play more tournaments. With Play Again, I was able to play a full schedule—and ended up with a good, solid season.”

1/14/14 12:37 PM

Photo Credit Matt Field

Photo Credit Matt Field

Competitive Spirit Drives Triathlete’s Passion for Serving Others When it comes to life, business and sports, Matt Field is focused on success. While the 39-year-old has discovered ways to succeed, he wasn’t born successful. He has worked diligently for his outcomes.

Whether it was working his way up at his synagogue to become the Head Rabbi, or overcoming his inability to swim at the age of 36 to compete in his first triathlon, Field has dedicated his life to achieving achieving the goals he sets.

“As a triathlete, my competitive spirit has continued to elevate me in my career. Greatness has not come naturally to me, though.

Whether competing in the Ironman or celebrating significance in my career as a Rabbi, I have always been on a mission to succeed.

I have blended the importance

In-home senior care is a business that exists for the right reasons. Right at Home has allowed me to have Success with Significance™.

Matt Field, Right at Home franchisee in Chicago, IL

of helping people with my drive to be successful,” Field said.

Having an itch to provide service to a wider audience, the Chicago native decided to make a career shift and become a business owner.

Rather than spending the time creating something from scratch, Field identified franchising as the perfect opportunity for him, as it provided him a path for success with a proven business model and structure.

In-home senior care is a business that exists for the right reasons,” Field said. “Right at Home has allowed me to have Success with Significance™.”

From a business perspective, Right at Home’s 300+ franchises in six countries have provided over 50 million hours of care to more than 75,000 families, while also creating employment opportunities for over 15,000 caregivers. The investment range for a Right at Home franchise is $72,000 to $126,000, and franchisees in 2012 averaged $1,065,593 in topline revenue with a gross margin of 37%. 1‡ 2‡ If you want to make a remarkable difference in other people’s lives as well as your own, now is the right time to explore becoming a Right at Home franchisee.

Right At Home, Inc. 6464 Center Street Ste 150, Omaha, NE 68106. MN# F-4053 This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise.

It is for information purposes only. ‡ There is no assurance that your Franchised Business will do as well as those Offices referenced above. Actual results vary from business to business.

1 Net Billings in 2012 for 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance.

2 Average Gross Margin in 2012 of all 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance.

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EDUCATION PROMOTIONAL SERIES

Education FOCUS ON EDUCATION

BY BRIAN KEAGY

It’s no secret that furthering your education pays off—and the numbers unquestionably spell that out. According to 2012 data released by the U.S. Bureau of Labor Statistics, the median annual salary for a person who has earned a master’s degree is more than $12,000 higher than for someone with only a bachelor’s. Job security is also greater for those with an advanced degree. And while more earning power and a brighter future can be significant motivators, the personal satisfaction of receiving a graduate degree should never be discounted. Simply put, it’s a matter of DOLLARS AND SENSE.

F

or many pursuing a graduate degree, the opportunity to spark discoveries that advance society and make an impact on our future is a compelling motivator. Jamie Alexandre, who earned a master’s degree in Cognitive Science from the University of California, San Diego in 2009 and is now a doctoral candidate in that same field, is pursuing higher learning in a direction that could revolutionize online learning for the 65 percent of the world that is still offline. That type of vision for global impact is a hallmark of the focus on research and the culture of collaboration that is nurtured at UC San Diego, ranked as one of the top 10 public universities in the nation

by U.S. News & World Report. The National Research Council (NRC) also reports that 60 percent of UC San Diego’s graduate programs are

110 SPIRIT FEBRUARY 2014

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Come to our Open House Feb 22, 2014

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Discover. Grow. Become.

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EDUCATION PROMOTIONAL SERIES

FOCUS ON EDUCATION

UC San Diego

among the top 20 in their fields nationwide.

Alexandre has taken advantage of that environment to co-found several technology platforms, one of which is KA Lite. This software platform can be installed on almost any device to transform it into a portable, offline learning system that makes available educational videos and exercises of the popular Khan Academy to those without Internet access around the globe.

“The Internet will get to everyone eventually. Estimates range around 10 years,” Alexandre says. “But that’s not soon enough from my point of view. That’s a whole generation of potential students left behind. Since we launched KA Lite in December 2012, it has been installed in about 85 countries all around the world. And we’ve only just begun!”

KA Lite can be installed on almost any device to transform it into a portable, offline learning system.

Meaningful innovation spurred by collaboration and a risk-taking spirit is a mission that is embraced by the Rady School of Management at UC San Diego. Uniquely dedicated to the cultivation of both entrepreneurs launching companies and intrepreneurs developing products and services within organizations, Rady’s innovative spirit is kept at the forefront by their motto, “Never Stop Starting Up!” Tailored curriculums such as Lab to Market (L2M), the signature capstone course series of the MBA program,

identify specific skills and teach students how to convert ideas into market opportunities.

Rady School alum Drew Spaventa founded ecoATM, which creates automated self-service kiosks that allow consumers to retire used electronics for cash or store credits.

As a founding member of the company that was just acquired for $350 million, he fine-tuned the business model in his Lab 2 Market core course sequence. “The biggest thing Rady did for me was provide the forum for me to meet these people that were starting ecoATM,” says Spaventa. “I joined a team of really successful and seasoned entrepreneurs who have actually done multiple start-ups before, and it’s through the Rady course and curriculum that I was able to get introductions to these people, network, and ultimately find a job.”

There are many compelling reasons that someone already established in a career might consider pursuing an MBA degree, including positioning themselves for promotions, increasing their leadership influence, maximizing job mobility, and acquiring an integrative understanding of business. Likewise, the excuses for not doing so are many: lack of time, a dearth of quality programs nearby, concerns about life balance, and a distrust of longdistance learning. Auburn University’s Executive MBA programs in the Raymond J. Harbert College of Business are tailored to address these concerns by promoting flexibility and convenience for working professionals looking to gain a broader perspective of business and hone their leadership skills.

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U.S. Air Force photo by Staff Sgt. Aaron Allmon II

REFUEL YOUR CAREER WITH THE BEST, ANYWHERE IN THE WORLD. The Executive MBA Programs at Auburn University can fuel your career without grounding your schedule.

Ranked among the world’s best by the Financial Times of London, the programs feature a uniquely flexible blend of advanced curriculum delivery and short campus visits.

Take your career to new heights.

Contact us for information at:

www.AuburnEMBA.org 1.877.AUB.EMBA Executive MBA Programs

Auburn University is an equal opportunity educational institution/employer.

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12/23/13 3:22 PM

Flip through Spirit at home.

EDUCATION PROMOTIONAL SERIES

Auburn University

Introducing our new digital flip book.

N E W!

To get started, go to spiritmag.com and

CLICK ON VIEW OUR FLIP BOOK.

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The program’s two major offerings are the Executive MBA (EMBA) and Physicians Executive MBA (PEMBA), both of which are 21-month, cohortbased programs that are applied and emphasize the message “learn today and use tomorrow.” The face-to-face advantages of five short on-campus residencies of 4 to 5 days and a 10-day international study trip are combined with the convenience of distance-based education that doesn’t require being in front of a computer at specific times. Dr. Michael Washington, medical director of the emergency department at Methodist Olive Branch Hospital in Mississippi, earned a promotion to an administrative position through his coursework even before he received his Auburn MBA. “The thing that separated me from the other candidates, people who were similarly qualified otherwise, was my pursuit of this degree,” Washington says.

One prime advantage of graduate study is the availability of high-level instruction in smaller, more focused environments that allow students to hone their understanding in a given field. With a student/faculty ratio of 9:1, Trinity University offers largeschool resources in a small-school setting as students collaborate with some of the best minds in the country at both the undergraduate and graduate

level. In addition, the University places a high priority on global understanding and incorporates an international focus on many levels, an objective that is enhanced by Trinity’s diverse metropolitan location of San Antonio. For 22 straight years, the university has been ranked No. 1 in the West by U.S. News & World Report.

Real-life experience that integrates conceptual and experiential learning marks the rigorous curricula built into Trinity’s top-ranked graduate degree plans, which include five programs: Accounting, Health Care Administration, School Leadership, School Psychology, and Teaching. Designed to empower students to grow and discover within their field, Trinity’s graduate programs are characterized by strong support from faculty, as well as alumni and other professionals that are dedicated to mentoring students in and out of the classroom. The goal?

Establishing lifelong relationships and strong leadership skills that prove valuable in creating a professional network in your field of study.

St. Mary’s University, a Catholic liberal arts university in San Antonio, promotes its values of academic excellence, faith formation, and service to society in a learning environment that graduates ethical leaders.

In the AACSB-accredited Bill Greehey School of Business, students

1/14/14 12:59 PM

Introducing

Personalized Learning

The First Competency-Based, Online Bachelor’s Degrees Offered by a Public University

Designed for motivated adults, Northern Arizona University’s competency-based Personalized Learning program makes earning a respected degree accessible and affordable with six months of unlimited online lessons for just $2,500.

• • • •

Fully Accredited Entirely Online 100% Self-Paced Remarkably Affordable

Download your free information kit:

nau.edu/personalized

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EDUCATION PROMOTIONAL SERIES

Defining the Future of the Public Research University

UC San Diego #5

for total R&D expenditures among U.S. universities

St. Mary’s University

Learn more at ucsd.edu.

Students in the Bill Greehey School of Business graduate with the tools they need to

learn, serve and lead.

• Home of The Greehey MBA for Values-driven Leaders • Innovative academic programs including Entrepreneurial Studies • Unparalleled networking opportunities and immersion projects

Learn more at www.stmarytx.edu/business Accredited by AACSB International, an accreditation received by fewer than one-third of all U.S. business programs.

A Catholic and Marianist Liberal Arts Institution

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San Antonio, Texas

enjoy personalized attention through small class sizes and a rigorous curriculum that prepares them for careers of significance in a global economy. Unique scholarship offerings for undergraduates include the hallmark Greehey Scholars Program, which challenges students to become top performers through business immersion projects, industry site visits, and opportunities to network with leading executives and entrepreneurs.

Students can also get a jump on the job market through experience operating a student-run business, managing a $1 million investment portfolio, and interfacing with different business cultures through international study abroad programs.

For graduate business students, The Greehey MBA for values-driven leaders includes a concentrated international field study, a focus on advanced behavioral skills, and class schedules on evenings and selected Saturdays designed for working professionals. “The Greehey MBA builds leaders who are drawn to creating successful enterprises that are also ethical and socially responsible,” says Greehey MBA student Jeanette Vazquez.

The pursuit of higher education for personal and professional advancement isn’t limited to graduate studies for many whose circumstances have led them down a different path. Of the 21 million students enrolled in U. S. colleges and universities in 2012,

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EDUCATION PROMOTIONAL SERIES

Trinity University

more than 8 million were 25 or older.

The National Center for Education Statistics reports that students 25 and over accounted for the largest growth since 2000, rising 34 percent during that period. In addition, that number is expected to increase another 19 percent by 2021. Clearly, today’s college student isn’t college-aged anymore.

If you fall in that group, the tradi-

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tional campus experience may not be right for you. And now, it’s not the only choice that’s available for you to earn your degree. With the introduction of Personalized Learning, Northern Arizona University became the first public university in the nation to offer online, competency-based degrees. The result? It’s now possible for you to earn credit for what you

already know and advance quickly in areas where you have experience. That means earning your degree on your time and at your pace.

The advantages of NAU’s Personalized Learning program include: • A set cost of $2,500 for a six-month, unlimited access subscription • No semesters, textbooks, or hidden fees • Earning credits based on competency, not class attendance • Access to dedicated faculty instructors and mentors • Degrees in Computer Information Technology (CIT), Liberal Arts, and Small Business Administration Whether the obstacle is cost, accessibility, or any number of possible hurdles placed before you, the benefits of earning a degree of any kind are ones that will serve you well for a lifetime. The good news? With the variety of programs and institutions now available, this dream has never been more attainable.

1/14/14 1:00 PM

FOCUS ON FRANCHISES

FRANCHISE PROMOTIONAL SERIES

Franchises

BY AMANDA GLEASON

Call it the new American dream: Nearly half of us now desire to own our own business, which is why it’s no big surprise to find franchising catching on across the country. Perhaps it’s the allure of working for yourself, or maybe it’s the urge to be in a business you’re passionate about—whatever the reason, the entrepreneurial spirit has taken hold of hundreds of thousands of Americans. For many though, knowing where to begin is the trickiest part.

Fear not—one of the first things franchisees realize is how much support franchisors offer. If you’ve got a zest for owning a business, franchising may be JUST THE JOB FOR YOU. 118 SPIRIT FEBRUARY 2013

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FRANCHISE PROMOTIONAL SERIES

I

n December, Entrepreneur magazine reported that the franchising sector created about 11,000 new establishments and 150,000 new jobs in 2013, outpacing the overall U.S. economy in business formation and growth. The article stated that despite challenges, including an outdated tax code and health care costs, nearly every category is seeing growth.

What is it exactly about franchising that has so many people intrigued? To begin with, a franchise allows entrepreneurs to start their own business— without starting from scratch. As the International Franchise Association points out, franchising takes some of the anxiety out of launching a business because you’re working with an established product or service, often with a customer base already in place.

“You’re buying into an already proven system, so you don’t have to waste time reinventing the wheel and can instead focus on running your business,” says Angela Zerda, director

Mosquito Joe

of marketing for Mosquito Joe, an outdoor pest control company.

And the easiest way to stay focused on your business is to find an industry you’re passionate about. The International Franchise Association suggests taking time to explore some key questions in depth: What do you like to do? What do you know how to do?

Would you rather sell a product or a service? “Consider the pros and cons of different industries and think about which would fit best with the lifestyle

you want,” Zerda says. “The right opportunity should be a good fit not only financially but also when it comes to lifestyle, personality, and values.”

Passion shouldn’t be the only key role in your franchise decision, however; be on the lookout for industries expected to grow. Senior care, for instance, is causing quite the stir, as some 8,000 baby boomers are turning 65 years old every day. Entrepreneur named the industry one of the top five to watch in upcoming years, and the Bureau of Labor Statistics reports that by 2020 home health and personal care aides will number more than 1.3 million—a 70 percent increase from 2010.

This swell in the retirement-age population has opened the door for companies like Seniors Helping Seniors, an in-home care provider that matches those who want to provide help with those seeking help. Since the company launched in 1998, more than 240 franchises have opened in 38 states

Husband and Wife team build a successful business.

Building a better life and a better community.

Summer and Cory Bullock’s goal since day one has been to operate a successful, well-run business together that provides parents and children with the best educational childcare.

As Cory completed his naval commitment and Summer’s career as an occupational therapist was underway, the Bullock’s researched

options of owning their own business and decided on childcare.

With children of their own, they saw an opportunity to raise the standards in their community, and owning a Kiddie Academy franchise enabled them to combine their passion for children, dream of being business owners and desire for a flexible schedule.

In 2008 Kiddie Academy of League City opened, garnering a stellar reputation. As the business developed, they expanded with a second building in 2012.

Parents and children are extremely happy to be welcomed by the Bullock’s every day. They have made a tremendous impact on the children in their care and improved their community for the future.

Kiddie Academy of League City (Texas) Classroom

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Summer and Cory Bullock Kiddie Academy of League City, Texas

Learn about Kiddie Academy at www.FranchiseKA.com or by calling 410-777-5352.

WITH KIDDIE ACA DEMY, YOUR DRE AM S C AN BE REALI ZED.

1/9/14 11:52 AM

BE YOUR OWN BOSS

JOIN MOSQUITO JOE TO HELP MAKE OUTSIDE FUN AGAIN. for • Demand eliminating outdoor pests is on the rise!

revenue • Recurring stream and a service

that is high in demand

as a stand-alone • Great business or complement to an existing business

franchise fee • Lowest in the industry

855-JOIN-JOE

FRANCHISE PROMOTIONAL SERIES

Organized facilities make up about 25 percent of preschool child care arrangements. and two countries. Services range from cooking and gardening to transportation and companionship. The company is guided by the idea that seniors are best equipped to help other seniors age better. Add to it the fact that both parties seem to benefit equally, and it’s clear why Seniors Helping Seniors is a win-win for so many.

“We’re creating a community of compassionate people who first want to help, and then want to make money,” says Kiran Yocom, company co-founder. “Our company is a great opportunity for those who are looking for a way to give back to their community while also making a good living for themselves and their families.”

Child care programs, another industry Entrepreneur pegged as one to watch, are also on the rise due largely to more working parents and a greater awareness of the importance of early childhood development. Currently, organized facilities account for about 25 percent of preschool child care arrangements, according to the U.S. Census Bureau.

Kiddie Academy, a leader in educational child care, is in tune with this trend and has 120 locations operating in 21 states, with about 30 more in the works.

“Kiddie Academy has always been a pioneer. Our emphasis has been and continues to be education, and we offer a myriad of enrichment programs, such as character education,” says company president Greg Helwig. “In addition, we’re the only national brand to achieve the Obama Administration’s Let’s Move certification, which highlights our dedication to promoting healthy habits and more physical activity among the children we serve.”

As you narrow down your franchise options, industries whose services will always be needed should be top of mind, such as outdoor pest control.

Mosquito Joe, which has 15 franchises across the country and is on track to have a total of more than 50 in 2014, meets a need people will always have.

“Over the next five years, spraying for mosquitoes at homes will become as common as having your lawn cut or weeds sprayed. We’re looking forward to continued expansion into new territories, particularly in the South and along the East Coast where mosquitoes are a real problem,” Zerda says. “Our business model offers a recurring revenue stream along with flexibility, making it great as a standalone business or as a complement to

Seniors Helping Seniors

MOSQUITOJOE FRANCHISE.COM

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FRANCHISE PROMOTIONAL SERIES

Kiddie Academy

CHARACTERISTICS OF SUCCESSFUL FRANCHISE OWNERS

an existing home service or seasonal business.”

When you make the leap to owning a business, it’s natural to feel some anxiety. “Most people fear being on their own in a new business venture,” Helwig says. “A supportive franchisor eliminates that fear for many and can actually improve a franchise’s success

by providing the appropriate level of training, business and management support, and marketing assistance, while helping them stay abreast of product innovation.” Sounds like a recipe for success.

For more information on franchising, visit the International Franchise Association website at franchise.org.

We asked Greg Helwig, president of Kiddie Academy, to identify some key characteristics that successful franchise owners usually have.

Relationship being able to Builders: “The abilidentify personal ity to interact well weaknesses is with employees and actually a strength, clients is essential allowing owners to to the health of any remain open to franchise, but the suggestions from ability to sustain the franchisor and to meaningful conneceffectively delegate tions outside the to staff members.” business is just as important. An ideal Positive: franchise candidate “Authentic positive is an active member energy is something of the community, that their customers has a strong personal sense instinctively.” support system, and is likely to Resourceful: participate in the “Being able to multifranchisee network.” task and maintain balance in the workSelf-aware: place helps inspire “When owning and your staff to likewise operating a business, maintain balance.”

We’re looking for a few ordinary people with extraordinary hearts.

Are you ready for a positive change? Join our unique franchise community that believes in The Power of Love® and has an equally strong focus on the bottom line.

Receive substantial financial and emotional rewards.

• Help seniors live independently in their own homes by matching them with other loving, caring, compassionate seniors • Provide non-medical services such as light housekeeping, grocery shopping, companion care and more • Serve one of the fastest growing markets – the Boomers and their parents • Easy startup backed by our marketing expertise and management support • Be part of our strong community of like-minded social entrepreneurs

Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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Southwest Airlines

®

A great experience matters to you, so it matters to us.

3,100+ 1

$

0

36

Hours Before a Flight You Are Automatically Checked in With EarlyBird Check-In ®

What We Charge In Fees for Changing a Flight 2

southwest.com/whatmatters

As of September 2013. 2Fare difference may apply. ©2013 Southwest Airlines Co. All information is based solely on Southwest Airlines operational data, and excludes AirTran Airways.

1

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12/31/13 1:55 PM

Calendar

Looking Ahead Mark your calendar for these fun-filled events held across the country in February and March.

CHICAGO

FEB

PHOTOGRAPHY BY CAMERASPORT(TOMMY HAAS), PHOTOGRAPHY COURTESY OF HOUSTON CHILDREN’S FESTIVAL

14

SERVES UP!

2006 Delray Beach Open champ Tommy Haas hopes to score at this year’s tourney.

SMALL WONDERS

Houston dedicates a weekend to kiddo fun.

University of Chicago Folk Festival

The word “folk” derives from the German volk, which means “the people as a whole,” and so folk music as a style is comprised of songs for the people, usually passed down via oral tradition and often commemorating historical, regional, or personal events. Make your own folk memories at the 54th annual University of Chicago Folk Festival, one of the nation’s oldest and best celebrations of the genre. This year’s three-day event offers starstudded evening concerts, featuring youthful Irish band The Yanks, blues guitarist Ari Eisinger, traditional balladeers Elizabeth LaPrelle and Anna Roberts-Gevalt, and old-time string band Bigfoot. Mornings and afternoons are devoted to free workshops, including sessions on fiddle and banjo styles, Irish social dancing, and sea shanties.

Concerts are held at Mandel Hall, while workshops are at Ida Noyes Hall. Workshops free, concerts from $20 per day, $15 for seniors, $10 for students with ID; uofcfolk.org DELRAY BEACH, FLORIDA

FEB

14

Delray Beach Open by The Venetian Las Vegas

Everyone knows that Valentine’s Day is for lovers, but at the Delray Beach Open, an epic tennis tournament featuring top players past and present, February 14 is also all about the love—the tennis “love,” that is. Held in “the most fun small town in America” and sponsored by The Venetian FEBRUARY 2014 SPIRIT

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Calendar

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Las Vegas, the 10-day event features both an Association of Tennis Professionals Champions Tour event (which pits the three-man Team USA against Team Int’l) and an ATP World Tour tourney.

Andy Roddick will make his ATP Champions Tour debut as part of Team USA, while top-20 players like Kei Nishikori, John Isner, and Tommy Haas will chip and charge on the court in pursuit of a purse worth more than $1 million in the ATP World Tour event. Tennis-playing fans, on the other hand, can hone their rally skills at the exclusive February 16 Legends Clinic, taught by the six ATP Champions Tour players, while Presidents’ Day on February 17 brings an array of free, kidfriendly activities. Seats from $30 per match, Legends Clinic $750 per person; yellowtennisball.com BOSTON

FEB

Boston Wine Expo

“Wine is bottled poetry,” claimed famed writer Robert Louis Stevenson, and never more freely will the stanzas flow than at the Boston Wine Expo, one of the country’s first and most respected celebrations of wine, food, and culture. Oenophiles of the world unite and descend upon Beantown’s Seaport Hotel & World Trade Center for two days of sips from international vines, interactive seminars, culinary tastings, celebrity chef demonstrations, exclusive winemaker dinners, and more. The Grand Tasting gives guests a global adventure in a glass, offering up full-bodied pinot noir, buttery chardonnay, elegant cabernet sauvignon, and dry pinot grigio from more than 200 wineries around the world, with New England’s most-renowned chefs offering palate-clearing bites. More than three dozen seminars from top winemakers and industry experts

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Calendar cover topics like wine pairings and vertical tasting flights of the world’s most sought-after grapes. The VIP Experience includes a special nowait entrance, coat check, champagne toast, and swag bag. Proceeds from the event benefit Tufts Medical Center’s summer camp program for children with disabilities. Bottoms up, then. From $85; wine-expos.com SEATTLE

FEB

22

Pacific Northwest Regional Yo-Yo Championships

The yo-yo boom didn’t hit America until the 1920s, but kids have been walking the dog and going around the world since at least the days of Ancient Greece. The best yo-yo players in the nation descend upon Emerald City’s Seattle Center Armory for the weekend-long 10th annual Pacific Northwest Regional Yo-Yo Championships, which paves the way to October’s National Championships. Competitors will

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throw down, breakaway, hop the fence, and barrel roll their way through a variety of taut- and slackstring tricks in two contests: The Sport Ladder, which requires a mastery of compulsory, choreographed tricks agreed upon beforehand; and The Championship Freestyle, which allows contestants to blow through whips, lacerations, and string hits of their own volition and is judged on difficulty of tricks, synchronization with music, and artistic merit. Don’t forget to bring your own yo-yo to pick up some nifty tips from the friendlier pros. Free; northwestyoyo.com ALBUQUERQUE, NEW MEXICO

FEB

28

National Fiery Foods & BBQ Show

It’s time to go “rum-bumbum-bum, feeling hot hot hot” with a weekend of chilehead fun at the 26th annual National Fiery Foods & BBQ Show, the country’s largest gathering of its kind. Held at the luxurious

Sandia Resort & Casino, the threeday event features a sizzling palette of gourmet foods, sauces, spices, sweet-heat treats, and rubs—including this year’s Scovie Award–winning delectables—from more than 200 exhibitors from around the world. Famed Florida chef and fusion maestro Norman Van Aken, the founding father of New World Cuisine (which combines Latin, Caribbean, Asian, African, and American flavors), will be on hand for a number of cooking demonstrations. Guests can also spike their taste buds with tastings, special events, and access to more than a thousand culinary delights. Devoted food detectives will want to sleuth out recipes featuring the blood-boiling Trinidad Moruga Scorpion and Carolina Reaper peppers, which both boast a Scoville scale rating of more than 1 million heat units. $15 for adults, $5 for children ages 6–18; fieryfoodsshow.com

1/8/14 9:59 AM

SAN DIEGO

MAR

San Diego Brazil Carnival

Centuries ago in Brazil, villagers would don vibrant costumes and masks, pound out sultry percussive grooves, and revel their way through town to generate good fortune, soothe uneasy spirits, and celebrate life. At the 22nd annual San Diego Brazil Carnival, the magical tradition continues with nonstop dancing; electrifying capoeira performances that combine dance, martial arts, and music; jubilant, feather-filled parades; and plenty of caipirinhas, the national cocktail of Brazil, made from a sugar-cane liquor, sugar, and lime and rumored to cure the common cold. The most spectacular Brazilian carnival show on the West Coast brings together the best and most authentic entertainment from the region’s diverse cultures, including DJs and live bands that will highlight the music of Rio, Bahia, and

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Recife and turn the beat around with the pulsating rhythms of samba, batucada, marcha, frevo, and carnaval electrico. Entry includes access to a full bar and high-energy dance floor, a raffle ticket to win a round-trip to Brazil, Mardi Gras– style revelry, the spectacular Rio de Janeiro Samba Show, percolating African dance and percussion troupes, and more. Don’t miss this jolt of cariocas sensuality. From $25; brazilcarnival.com PORTLAND, OREGON

MAR

6

Portland Oregon Women’s Film Festival

Standing virtually alone in its vision and purpose of spotlighting female filmmakers by showcasing their work and strengthening the community of women in film, POWFest—Portland Oregon Women’s Film Festival—launches its seventh annual event at the Hollywood Theatre with a variety of spe-

cial screenings, workshops, and Q-and-As. At press time, this year’s Guest of Honor and recipient of the POW Pioneer Award had not yet been announced, but past years have shone a loving light on directors Kathryn Bigelow (Zero Dark Thirty), Penelope Spheeris (Wayne’s World), Allison Anders (Gas Food Lodging), Amy Heckerling (Clueless), and Gillian Armstrong (Oscar and Lucinda).

This year’s slate of films includes the opening night feature Redemption Trail, a contemporary Western about two imperfect women, one white, one black; A Self-Made Man, a documentary about the life and work of transgender youth advocate Tony Ferraiolo; and Gideon’s Army, a potent doc about three young public defenders in the Deep South. One highlight of the three-day event is POWGirls, which pairs local high school students with pro filmmakers on a breakneck 48-hour film production project. From $8; powfest.com

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Calendar ATLANTA

MAR

26

Atlanta International Auto Show

“If you think the last four words of the National Anthem are ‘Gentlemen, start your engines,’ you might be a redneck,” jokes Jeff Foxworthy, and if so, boy, does Georgia World Congress Center have an event for you. On your mark, get set, go to the 32nd annual Atlanta International Auto Show, the Southeast’s most prominent automotive attraction, showcasing new and upcoming vehicles from most of the world’s major automotive manufacturers, including Acura, Aston Martin, Buick, Chevrolet, Ford, Honda, Jeep, Lamborghini, Lincoln, Toyota, and Volkswagen.

More than 400 cars spread out over 400,000 square feet of exhibition space will thrill the autoobsessed of every age group. If you’re hankering to put the pedal to the metal on the new Fiat 500 or Cadillac CTS-V, test drives are de rigueur at this five-day affair (available vehicles subject to change). But don’t come just for the jalopies; you can also grab some food and drink and get your photograph taken with Thor, Captain America, and SpongeBob SquarePants. $10 for adults, $5 for children; goautoshow.com HOUSTON

MAR

29

Houston Children’s Festival

The largest event of its kind in the U.S., the 26th annual Houston Children’s Festival, which merited a mention in Frommer’s 300 Unmissable Events & Festivals Around the World, is a weekend that celebrates the little ones with interactivity, gentle thrills, and giddy entertainment.

The city of Houston becomes ground zero for childlike revelry as costumed characters rub shoulders with Nickelodeon and

Disney celebrities; five stages ignite with lively, playful performances; and more than 300 exciting, hands-on activities spark the inner child in everyone. Six family-adventure areas—with zones devoted to science, animals, the circus, arts and crafts, and more—will cover the Downtown Houston area (including City Hall, Tranquility Park, Sam

Houston Park, and the Houston Public Library plaza) with exhibits, participatory games, sports, and rides. The two-day festival, which also offers plenty of kidfriendly food and drink, raises money for Child Advocates, Inc., an organization serving abused and neglected youth in the area. $10, children 3 and under free; houstonchildrensfestival.com

OVERSEAS MANUFACTURING ISN’T AS SCARY AS YOU THINK ITI, an American company headquartered in Houston, has been helping clients manufacture goods in China for over 35 years – boosting profits and reducing costs.

ITI has unlocked the mysteries of foreign cultures, languages and trade customs, creating significant manufacturing savings over domestically produced goods – while maintaining or improving delivery expectations.

ITI handles all the logistics such as finding the right factory, negotiating prices, overseeing the tooling and factory production, quality inspections, financing, insurance, shipping, customs clearance and delivery. In fact, you pay nothing until the product is received in your warehouse, inspected and approved.

With full-time ITI employees working in nine established offices in China, ITI can manage your overseas manufacturing – so you can focus on growing your business.

Call today.

281.242.7030 x29 rick.bickett@itimanufacturing.com www.spirit.itimanufacturing.com

See how ITI can reduce your manufacturing costs.

Since 1974

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Fun!

Sweet Heart

Wanna really make ’em swoon? That’s a cinch—this origami lesson ensures you won’t miss a beat.

STYLING BY ROBIN FINLAY

BY J O H N M O N T RO L L

128 SPIRIT SEPTEMBER FEBRUARY 2014 2013

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PHOTOGRAPHY BY ADAM VOORHES

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Fun!

STEP 1 Fold and unfold along the vertical guide.

STEP 2 Valley-fold along the dashed guides. Turn over.

Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson. Now get folding!

VALLEY-FOLD

Make a crevice along the dotted line.

FOLD DIRECTION

Bend paper this way.

FOLD AND UNFOLD

This sets a crease you’ll use later.

STEP 3 Valley-fold along the dashed guides.

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Below the Fold

ABOUT THE EXPERT

STEP 4 Valley-fold along the vertical guides.

STEP 6 Valley-fold along the dashed guides.

STEP 5 Valley-fold along the dashed guides.

STEP 7 Now that’s a labor of love.

Turn over.

Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

Make this moment entirely your own.

visitpanamacitybeach.com | 800.PCBEACH (722.3224)

F1_origami_SP.indd 131

12/27/13 4:44 PM

Fun!

Turn Your Love Around

BY M Y L E S M EL LO R 1

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ACROSS

1 Passion 5 Grand ending 8 Eucalyptus lover 13 Tie in a western 14 Lotus sports car 16 Bring on oneself 17 Ran 18 Off 19 Type of mentality 20 Angelina became

Brad’s 23 Treated with an application 24 1969 Nobel Peace Prize gp.

25 Cocktail ending 28 Romances

56

62

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Answers on page 136

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F2_FUN_AG.indd 132

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33 Word in a

Wonder hit 36 All dried out 37 Attract the lifeguard, perhaps 38 Italian dressing?

40 Whisper 43 Skyfall hillside 44 It comes from the heart 46 Shadows 48 Queen of the hill, e.g.

49 It comes before and after “yeah, yeah, yeah” 52 It might have been thrown into the ring 53 1945 Pacific battle site, for short

54 White-striped

antelope

59 In close

cooperation

63 Fold 66 The reindeer

shouted out with it

67 Flower that’s most

often white

68 Where bands play

music

69 Library catalog

abbr.

70 Ellie Kemper role 71 Romeo or Juliet 72 Mined-over

matter?

73 It’s known for

its points

1/3/14 10:43 AM

Automotive Accessories Laser Measured

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Flagged Car with a name that’s Latin for “I roll” 3 Spread options 4 Vichyssoise server 5 Station for a magician?

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30 Fast-skating No. 4 31 Chairs 32 Mass apparel 33 Cash cache 34 Fracas 35 Swamp wader 39 Prim ending 41 Playfully retiring 42 “I” trouble 45 Leonardo DiCaprio played one 47 Squealed 50 Totally dominate 51 Roosevelt confidant 55 Positive feedback 56 Duck 57 Religious maxims 58 Word in a Hendrix title 59 It comes down hard 60 Cher, e.g.

61 Word with “miss” or “sighted” 62 Note to an editor 63 Heated beginning 64 John at the Elephant & Castle 65 Conductor de Waart 1 2

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F2_FUN_AG.indd 133

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1/3/14 10:42 AM

Fun!

Sudoku WARM-UP

EASY

8

How to Do a Sudoku Puzzle

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box.

There is only one solution per puzzle.

Answers on pages 136 and 137

6 2 5 5 7 9 2 9 1 6 5 3 8 4 3 6 7 6 4 1 4 9 2 MEDIUM 1

8 6 3 5 1 6

1 2 9 4

9 3 2 7

1

7

1

8

6 9 4 2 1 7 2 9 3 4 5 9 6

4

4

1 7 9 3 2 7 3 9 7 6

HARD 1

7

3

4

5 3

MEDIUM 2

2

4

5

6

7 8 5

6 7 2 9 8

1 2

2 3 9 1

9

3 2

6 4 7 4

HARD 2

5

3

4

7 6 5 4 3 2 9 1 6 9

6 7 3 2 1 8

5

8

1

3

9 5 7 9 3

5

1 4

5

4

8 1 9 2 1 6

6 9 8 6

134 SPIRIT FEBRUARY 2014

F3_FUN_AG.indd 134

1/8/14 10:51 AM

Southwest Vacations

SM

One-stop vacation planning matters to you, so it matters to us.

1

Destinations to Choose From in the United States, Mexico, and The Caribbean

Websites Where You Can Book Southwest Flights and Hotels for Great Savings

100

95 +

%

Vacation Packages That Receive Rapid Rewards速 Points and Free Checked Bags 1

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1

swa vacations.indd 1

11/22/13 10:02 AM

Fun! Turn Your Love Around E B B E D

V O L V O

O L E O S

S T A S H

H O O H A

E G R E T

P L E R A D E V O

L A D L I E D E S A T A E V I H A A T I O L R

P E N N

A L O T

V O E R T R

S A N G O E R E I L L A F E A C E D O G S Y O

O L W O N D A G L E T O

N E A R

D E L E

K I S S O F F

O A L A N C U R I E G E T T A I A I R S L A I L B R A E S A N T U N Y A L A G E V O L S E G O E R I N S T A G

Sudoku WARM-UP

Magnetic Steel Whiteboard Wall Panels Porcelain-Like Steel Surface

4 6 5 2 1 7 9 8 3

9 1 7 3 6 8 5 2 4

8 2 3 4 5 9 7 1 6

7 3 1 6 8 5 2 4 9

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2 5 4 9 3 1 8 6 7

1 4 8 5 7 3 6 9 2

5 9 2 1 4 6 3 7 8

3 7 6 8 9 2 4 5 1

2 4 1 9 5 6 3 8 7

5 2 6 4 3 7 8 1 9

3 9 8 1 6 2 7 4 5

7 1 4 5 9 8 2 3 6

9 6 7 8 4 3 1 5 2

1 8 5 6 2 9 4 7 3

4 3 2 7 1 5 6 9 8

8 6 9 3 7 2 1 4 5

4 7 1 9 8 5 6 2 3

5 3 2 4 6 1 9 7 8

3 2 5 6 4 7 8 1 9

6 8 4 1 5 9 2 3 7

1 9 7 8 2 3 4 5 6

EASY

8 5 3 2 7 4 9 6 1

6 7 9 3 8 1 5 2 4

MEDIUM 1

WhiteWalls.com 800 624 4154 速

F3_FUN_AG.indd 136

2 4 3 5 9 6 7 8 1

7 5 6 2 1 8 3 9 4

9 1 8 7 3 4 5 6 2

1/8/14 3:19 PM

MEDIUM 2

4 7 8 6 3 9 5 2 1

2 1 9 7 8 5 6 3 4

5 3 6 2 4 1 8 9 7

7 8 2 9 1 3 4 6 5

9 5 3 4 7 6 2 1 8

1 6 4 5 2 8 3 7 9

6 4 7 1 5 2 9 8 3

8 9 1 3 6 4 7 5 2

3 2 5 8 9 7 1 4 6

2 3 8 7 5 1 4 6 9

3 2 6 5 8 4 9 7 1

9 7 5 2 1 6 8 3 4

1 8 4 9 7 3 5 2 6

4 9 3 1 6 7 2 5 8

8 6 7 4 2 5 1 9 3

5 1 2 3 9 8 6 4 7

8 7 6 1 2 5 9 3 4

6 1 5 8 9 7 3 4 2

2 8 7 5 4 3 1 6 9

9 3 4 6 1 2 5 7 8

5 2 8 7 3 1 4 9 6

7 6 1 9 5 4 8 2 3

4 9 3 2 6 8 7 1 5

HARD 1

6 4 9 8 3 2 7 1 5

7 5 1 6 4 9 3 8 2

HARD 2

1 4 9 3 8 6 2 5 7

3 5 2 4 7 9 6 8 1

F1_FUN_SP.indd 137

12/31/13 3:18 PM

Enter to Win

a two-night vacation package from Visit Newport Beach

PACKAGE INCLUDES: • 2-night stay for 2 adults at the Hyatt Regency Newport Beach.

• Full breakfast for 2 adults in SHOR Restaurant.

• 1- round of golf on the Hotel’s 9-hole, par 3 Executive Back Bay golf course including rentals.

ENTER AT SPIRITMAG.COM ( ONLY ONE ENTRY PER PERSON)

OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com and click on “Sweepstakes.” Entries must be received no later than midnight, February 28, 2014. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about April 15, 2014. Only one entry per person is allowed.

Odds of winning are dependent upon number of entries received.

For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/HYATT NEWPORT BEACH, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401.

The winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. Local taxes are the responsibility of the winner. Void where prohibited by law, and all federal, state and local laws apply. The winner will receive a 1099 IRS tax form. Promotional value $500. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply. Gift certificate will be valid for stays February 2014-April 2015, based upon availability at time of reservation. Black-Out Dates of May 30, 31 and June 1, 2014.

No Southwest Airlines tickets are included in this contest.

F2_ReaderService_ET.indd 138

SOUTHWEST AIRLINES + AIRTRAN

For free information from our advertisers and a chance to win log on to spiritmag.com.

BUSINESS 78-79 Check-6, Inc. 866.662.6656, CheckSix.com 51

Dragon Products 877.783.5538, www.dragonproduct.com

127

ITI Manufacturing 281.242.7030 ext. 29, www.itimanufacturing.com

i125

NTM 608.462.5066, www.ntmusa.com

i125

OEO 800.448.7544, www.OEO.com

95

O-Tex Pumping 855.685.1130, www.otexpumping.com

42

Volusion Software www.volusion.com

COMPUTERS AND COMMUNICATION 48

8x8, Inc. Phone Service 866.848.3109, www.8x8.com/southwest

BC

Asus Computer International 510.739.3777, usa.asus.com

CONSUMER 9

Alarm.com 877.389.4033, www.alarm.com/spirit

82

Billiard Factory 888.647.6611, www.billiardfactory.com/swa

93

Charles Tyrwhitt 866.797.2701, www.ctshirts.com/er110

15

Dr Pepper drpepper.com

10

Fairchild & Company 800-773-8123, fairchildjewelry.com

62-63 It’s Just Lunch 800.858.6526, www.itsjustlunch.com

133

StarBelt Collection starbelt.com

80

Stone Creek Furniture 800.515.4221 or 602.459.9773, www.stonecreekfurniture.com

5

The Walking Company 800.642.9265, www.TheWalkingCompany.com

EDUCATION IFC-1 UC San Diego www.ucsd.edu

HOTELS, RESORT, & CONFERENCES 17

Blue Man Group at The Venetian 800 BLUEMAN, www.BLUEMAN.COM

28

Caesar’s Palace Celine 877.4.CELINE, www.celinedion.com

21

Chumash Casino 800.CHUMASH, www.chumashcasino.com

23

Drai’s Beach Club/Nightclub/After Hours drais.net

24

Global Panda Entertainment 702.414.9000, palazzo.com

41

Jersey Boys 702.777.7776, www.JerseyBoysVegas.com

154

Key West Marriott 866.679.5490, www.BeachKeyWest.com

i125

Legoland 877-LEGOLAND, www.legoland.com

11

Montelucia Resort & Spa 888.627.3100, www.montelucia.com

126

One Seagrove Place 800.368.9100, www.oneseagroveplace.com

13

Rio Penn & Teller 702.777.7776, www.riolasvegas.com

59

Rock of Ages at The Venetian 702.414.9000, www.RockOfAgesVegas.com

47

Shania Twain at Caesar’s Palace www.THECOLOSSEUM.com

81

Station Casinos www.SCLV.com/SWA

55

Stratosphere 702.380.7777, www.stratospherehotel.com

25

The Shoppes at The Palazzo 702.414.4500, www.theshoppesatthepalazzo.com

37

JPMorgan Chase Card Services southwest.com/applytoday

133

MacNeil Automotive Products Ltd. 800.441.6287, www.weathertech.com

38

Miracle Mile Shops 888.800.8284, www.miraclemileshopslv.com

53

K Hovnanian Homes www.khov.com/southwest

85

Paul Frederick 800.247.1417, www.paulfrederick.com/exclusive

89

Keller Williams Realty, Inc. Keller Williams Realty International

31

People Tools Book peopletoolsbook.com

8

Pinto Ranch 800.393.8001, www.pintoranch.com

137

Selective Search, Inc. 312.396.1200, www.selectivesearch-inc.com

REAL ESTATE

RESTAURANTS i125

Best American Steakhouses 727.466.0433, www.bestamericansteakhouses.com

1/14/14 9:41 AM

i125

Best of Italian 727.466.0433, www.bestofitalian.com

i125

Frenchy’s Stone Crab 888.934.1030, www.frenchystonecrab.com

82

Howl at the Moon 312.644.2262, www.howlatthemoon.com

2-3

132

Traveler’s Choice www.travelerchoice.com

FOCUS ON EDUCATION 113

Landry’s 800.552.6379, www.landrysrestaurants.com

Auburn University Executive MBA Programs 877.AUB.EMBA, www.AuburnEMBA.org

115

i125

Medieval Times 888-WE-JOUST, www.medievaltimes.com

Northern Arizona University nau.edu/personalized

116

124

Primetime Top Ten 850.484.3030, www.primesteakhouses.com

St. Mary’s University—Greehey MBA www.stmarytx.edu/mba

111

i125

Rodizio Grill 303.868.2578, www.rodiziogrill.com

Trinity University 1.800.Trinity, trinity.edu

116

91

Talk of the Town Restaurant Group 407.295.1030, www.talkofthetownrestaurants.com

UC San Diego www.ucsd.edu

117

UCSD Rady School of Management rady.ucsd.edu

136

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FOCUS ON FRANCHISES

129

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119

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i125

World’s Best Seafood 727.466.0433, www.worldsbestseafood.com

120

Mosquito Joe 855.275.2563, www.mosquitojoe.com

121

Seniors Helping Seniors www.seniorshelpingseniors.com

TRAVEL 58

Arabian Horse Association of Arizona 480.515.1500, www.scottsdaleshow.com

7

Ariat International www.ariat.com

99

Cancer Treatment Centers of America www.cancercenter.com

19

Arizona . The Grand Canyon State 866.770.3392, www.arizonaguide.com/Spirit

108

Center for Regenerative Medicine 305.866.8384, www.arthritisusa.net

155

Arizona . The Grand Canyon State 866.663.6632, www.arizonaguide.com/Spirit

104

Collins Vision International Center 239.936.4706, collinsvision.com

83

Arizona Commerce Authority 866.306.8091, ArizonaKnowHow.com

104

Eye Center of Northern Colorado 970.221.2222, eyecenternoco.com

125

Galveston Island CVB 800-GAL-ISLE, www.galveston.com

107

Home Care Assistance 702.204.1436, www.luvhca.com

26-27 Greater Birmingham CVB 800.458.8085, www.birminghamal.org

104

Hoopes Vision 877.30.LASIK, hoopesvision.com

45

Greater Phoenix CVB www.visitphoenix.com

101

Hotze Health & Wellness Center 888.504.3063, www.hotzehwc.com

84

K1 Speed 888.K1.KARTS, www.K1Speed.com

104

Jacksonville Eye Center 800.223.3038, drschnipper.com

76-77 New Mexico Department Of Tourism www.newmexico.org

104

Kugler Vision 402.558.2211, lasikomaha.com

131

Panama City CVB 800.PC.Beach, www.visitpanamacitybeach.com

104

LaserVue Eye Center 800.LASER.45, laservue.com

103

10

Rawhide 480.502.5600, rawhide.com

Mdrive www.MDriveSW.com

106

Play Again 317.697.1495, www.playagainnow.com

109

Right at Home 877.697.7537, www.rightathomefranchise.com

104

Roholt Vision 330.305.2200, roholtvision.com

105

SAN Nutrition 888.519.9300, vibrantlife.net

104

Wang Vision 3D Cataract & LASIK Center 615.321.8881, WangcataractLASIK.com

56-57 St. Petersburg/Clearwater Area CVB VisitStPeteClearwater.com 84

SuperShuttle 800.BLUEVAN, www.supershuttle.com

60

Talking Stick Resort 877.563.1670, www.TALKINGSTICKRESORT.COM

137

The Parking Spot 312.780.2200, www.theparkingspot.com

F1_ReaderService_ET.indd 139

Enter to Win an exciting getaway to Rio All-Suite Hotel & Casino in Las Vegas!

FOCUS ON HEALTHY CHANGES

™

PACKAGE INCLUDES: • Three days and two nights hotel accommodations at the Rio All-Suite Hotel & Casino • Dinner for two at Voodoo Steak • Two VIP tickets to see Penn & Teller

ENTER(ONLY ATONESPIRITMAG.COM ENTRY PER PERSON) OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com and click on “Sweepstakes.” Entries must be received no later than midnight, February 28, 2014. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about April 15, 2014. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/PENN & TELLER, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner.

Federal, state and local taxes are the responsibility of the winner. Local taxes are the responsibility of the winner. Void where prohibited by law, and all federal, state and local laws apply. The winner will receive a 1099 IRS tax form. Promotional value $600. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply.

No Southwest Airlines tickets are included in this contest.

1/9/14 2:08 PM

Spotlight +

Enhancing the Mobile Experience

SWA’s redesigned app simplifies your travels.

TICKET TO RIDE

Go paperless with a Mobile Boarding Pass.

In 2007, Southwest Airlines launched the first mobile version of southwest.com. That same year, the iPhone was unveiled, forever changing our idea of what a smartphone could be. Southwest was the first U.S. airline to launch an app for the iPhone in 2009, which was followed soon thereafter by an app for both Android and BlackBerry devices. Today, more than one million Customers checkin for a Southwest flight on their phones each month.

As the mobile world continues to change, Southwest keeps working to enhance the Customer experience in that arena. The Southwest mobile web site and app for iPhone and Android recently underwent a complete redesign, keeping the same great features from our previous app while adding a number of new options to streamline user experience.

With this redesign, Southwest is testing the use of Mobile Boarding Passes in select cities with Passengers traveling solo on

direct flights. Throughout 2014, Mobile Boarding Passes will roll out in other cities across our network.

Customers will be able to request a Mobile Boarding Pass at the time of checkin on southwest. com, mobile.southwest.com, or through the Southwest app. They can then choose one of three delivery methods: view in browser, send to smartphone via e-mail, or send via text message.

Southwest continues to look for ways to improve the features on the Southwest app and mobile web site. You can bring a whole new level of Customer Service right to your fingertips by downloading the app at southwest.com/ mobile. We think you’re going to appsolutely LUV it. —Tom Finley

140 SPIRIT FEBRUARY 2014

f1_spotlight_bh.indd 140

1/7/14 2:46 PM

When you join Rapid Rewards®, rewarding experiences don’t have to wait. Whether you’re showing your kids the snow for the  rst time or hitting the slopes for some “you” time, Rapid Rewards can connect you with more than your destination. We make it easy to earn points and redeem them, so whenever you  nd that moment to get away, your reward ight is ready for takeoff.

It’s free and easy to join! Sign up now by visiting southwest.com/spirit, or simply text SPIRIT and your e-mail address to 72743.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest ® at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Benets apply to points transactions. All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

swa rapid rewards.indd 1

12/23/13 9:30 AM

EarlyBird Check-In

®

Boarding with ease matters to you, so it matters to us.

Percentage of Southwest Flights Available for EarlyBird Check-In

Hours Before Your Flight You Will be Automatically Checked In

36

Price Per Flight of EarlyBird Check-In for Peace of Mind While You Travel 1

southwest.com/whatmatters

Price per one-way. The EarlyBird Check-In® product is only available on itineraries marketed through Southwest Airlines channels and will only apply to the segments operated

by Southwest. EarlyBird Check-In will not apply to segments operated by AirTran Airways. ©2013 Southwest Airlines Co. All information is based solely on Southwest Airlines operational data, and excludes AirTran Airways.

1

swa early bird.indd 1

11/22/13 10:04 AM

Community Outreach

KITCHEN AIDES

+

Southwest Employees make dinner each month at the Ronald McDonald House in Austin, Texas.

The House that LUV Built

SWA and Ronald McDonald House Charities team up to help families.

I serve as executive director at the Ronald McDonald House of Austin, Texas, and each day, from the moment I walk into the House, I feel at home. Even with the usual hustle and bustle of volunteers preparing dinner in the kitchen or children playing in the living room, our House has a sense of community, calm, and comfort that makes it a place of rest and recuperation—a true home away from home for families who are traveling to receive medical care for a seriously ill or injured child.

Most often, families come to the Ronald McDonald House in the middle of an unexpected pediatric crisis. We enable these families to concentrate on getting and keeping their child healthy and happy by providing support and stability in a homelike environment at little to no cost. So much of the community we have created at Ronald McDonald House Charities of Austin and Central Texas is due to the generous support of Southwest Airlines.

In 2004, Ronald McDonald House Charities of Austin and Central Texas received a gift of $125,000 from Southwest’s annual charity golf tournament, the LUV Classic. This gift, which at the time was our most substantial single donation, enabled us to kick off our capital campaign for the House we opened in 2007.

Southwest Employees also support our organization by volunteering each month to cook dinner. We even have a guest room deemed the “LUV Room” in honor of our partnership with Southwest.

The families who come here are filled with worry and anxiety, arriving by chance and not fully understanding how we can help.

But there is a moment when I can tell that the parents really comprehend the support and strength present within our House. That’s when they say to themselves, “We can do this.”

This is why we exist; this is our mission. The Ronald McDonald House has become a place that both we and the families LUV. And I am comforted to know that, with the generous support of partners like Southwest, we are able to help children facing medical crises to heal with their families by their sides.

—Carolyn Schwarz, Executive Director, Ronald McDonald House Charities of Austin and Central Texas FEBRUARY 2014 SPIRIT

f2_communityoutreach_gc.indd 143

143

1/13/14 2:01 PM

Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines.

BUSINESS SELECT® Our most rewarding fare guarantees priority boarding in the A1-15 group, maximum Rapid Rewards® Points, Fly By® lane access in select cities, and a free premium drink on day of travel. southwest.com/ getbusinessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort.

And those traveling on our -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and pivoting overhead bins.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear.

Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week.

Planning your next vacation just got easier! Sign up today at southwest. com/email.

WIFI & ENTERTAINMENT

EARLYBIRD CHECK-IN®

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 151.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the LUV airline to work for you. southwest.com/ corporatetravel

Our -700s and -800s feature a wireless, satellite-based network that allows you to go online and watch live TV and video on demand on your device. With our new gate-to-gate capability, you will never lose a connection!

GIFT CARDS

Give the gift of travel.

You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Rapid Rewards® A-List and A-List Preferred Members and Customers who purchase Business Select® fares can speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

PAWS

Small dogs and cats are welcome to fly in the cabin with you. Bring Fluffy along for your next trip—your pet deserves a vacation too! southwest.com/pets

Any trip, any day. Get unlimited reward seats and no blackout dates*.

Real rewards you can really use. Sign up at southwest.com/jet.

All Rapid Rewards rules and regulations apply. *Applies to Points transactions.

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got 14 car companies to choose from and the same low rates as the other guys. Plus, earn Rapid Rewards® Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

Download our newly redesigned app today! If you’re on a trip or have one coming up, our new mobile site and app make it easier to fly Southwest Airlines.

Check-in, check the status of your next flight, or book additional trips all from the palm of your hand. mobile. southwest.com

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee program, you can feel confident that you’ve secured the best deal on your hotel stay.

Terms and conditions apply. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways.

PETS

BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 151.

A2B BUSINESS TRAVEL PROGRAM Take advantage of the AirTran business program. Benefits include fewer rules and restrictions, priority seating, and priority boarding. a2bcorporate.com

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

CHARTERS

A+ REWARDS

SM

A+ Rewards. The simple, quick, and easy rewards program. aplusrewards.com

CLICK ’N SAVE®

VACATIONS

When planning your next beach trip to Mexico or the Caribbean, remember that we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. south westvacations.com

Small dogs and cats are welcome to fly in the cabin with you to domestic destinations.

Bring Fluffy along for your next trip—your pet deserves a vacation too! airtran.com/pets

Get all the latest AirTran and Southwest sale fares and travel deals sent straight to your inbox each week. Sign up for Click ’n Save today at southwest. com/email.

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

TRIP PROTECTION

Make sure you protect yourself from unexpected situations on your vacation. Benefits include trip interruption coverage, emergency medical assistance, and more. airtran. com/tripprotection

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Flight Service

Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Always Permitted Pueden usarse en todo momento dentro del avión

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-canceling Headphones Auriculares que aislan el ruido

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares (en Modo GAME o Avión)

Tablets or E-readers (in AIRPLANE mode) Tabletas o Lectores Electrónicos (en Modo Avión)

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Remote-controlled Toys Juguetes de control remoto

Two-way Radios (Walkie-talkies) or Scanners Radios emisores/receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

+

Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Permitted Pueden usarse dentro del avión Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in airplane mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle.

Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing.

On International Flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. WiFi is available on 717-200, 737-700, and 737-800 aircraft.

Due to high bandwidth consumption, telephony applications (VoIP) are not allowed. Please use headphones for all audio or video.

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Bluetooth and Wireless Devices Dispositivos Bluetooth e Inalámbricos

Remember Recuerda CREW INTERFERENCE

ELECTRONIC DEVICES

PETS

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request.

Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21.

We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

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International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

ticket counters

Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Terminal B

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

domestic departures

international departures

airtran arrivals (from international)

recheck location

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

+

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B Level 3 Level 2

International Arrivals FEBRUARY 2014 SPIRIT

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Inflight Entertainment

+

Information

WIFI

$8 all day per device on WiFienabled aircraft* • Browse the Web, check e-mail, and stay in touch while in the air.

• In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. TV

See Inflight Entertainment Portal for pricing • Enjoy access to our popular lineup of live channels and on-demand TV episodes.

• Information about which devices are compatible can be found on the Inflight Entertainment Portal.

MOVIES

$5 per movie, per device on WiFi-enabled aircraft • Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed inflight and are not accessible on the ground.

INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer.

• WiFi, TV, and Movies are all accessible from the homepage of the portal.

HOW TO ACCESS

Every device is different, but here are the basic steps: • Once onboard a WiFienabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gate-to-gate.

• View available wireless networks, select “Southwest WiFi,” and connect.

• Launch your Web browser, and you will be directed to the Inflight Entertainment Portal (you might need to hit “refresh”).

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything.

Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session). Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

MORE INFORMATION

* Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

• Service on flights to/from Puerto Rico is currently not available for the entire flight.

• Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-435-9792 to report any problems you may have encountered with your WiFi service.

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Customs & Immigration

Beverage Menu

Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

• Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

3

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

2

3 MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form.

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $5

PREMIUM BEVERAGES $3 • vitaminwater® XXX (Açai-Blueberry-Pomegranate) COMPLIMENTARY BEVERAGES • Minute Maid® • Seagram’s® • Coca-Cola® Apple Juice Seltzer Water • Coke Zero™ • LIFT® Coffee* • Tomato Juice • Diet Coke® • Decaf Coffee* • Mr & Mrs T® • Sprite® • Tea Bloody Mary Mix • Sprite Zero™ • Hot Chocolate • Minute Maid® • Dr Pepper® • Noncarbonated Cranberry • Diet Dr Pepper® Purified Drinking Apple Cocktail • Seagram’s® Water • Minute Maid® Ginger Ale Orange Juice • Seagram’s® * Creamer available Tonic Water Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, liquor, and vitaminwater®.

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans.

Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s®

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $6

COMPLIMENTARY BEVERAGES • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice

• Coca-Cola® • Coke Zero™ • Diet Coke® • Sprite® • Sprite Zero™ • Seagram’s® Ginger Ale • Seagram’s® Tonic Water

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Purified Drinking Water

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Information

2

• Canadian Club® Reserve • Tanqueray® Gin

+

1

LIQUOR $5

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Rapid Rewards and A+ Rewards Partners +

Southwest Airlines® and AirTran® Airways have joined together to create a more rewarding network! Now you can earn flights to more destinations faster with Rapid Rewards® and A+ RewardsSM. Earning rewards has never been easier or more convenient. You can even transfer your rewards between programs for easy redemption. With over 95 combined destinations waiting to be explored, join both loyalty programs today to make the most of your travels.

Southwest Airlines Rapid Rewards Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations.

You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits.

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (only on WiFi- enabled planes) • 100% point-earning bonus

It’s free and easy to join Rapid Rewards!

Sign up now at southwest.com/spirit or by texting SPIRIT to 72743 to get started.

ENROLL

NOW!

AirTran Airways A+ Rewards A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Elite status gets you more.

• Two-year redemption period on all A+ Rewards Credits earned*** • Complimentary Business Class upgrades at the time of booking on select fares† • First and second bag fees waived (weight and size limits apply) • Complimentary Business Class upgrades available at the gate 40 minutes prior to departure for all Coach Fares††

Visit aplusrewards.com to enroll in A+ Rewards!

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. ***Two-year redemption period applies only to A+ Rewards Credits earned after Elite status is attained. †Valid only on Y and B Fares. ††Complimentary upgrades awarded 40 minutes prior to departure will be assigned if available according to order of checkin. A+ Rewards seats are subject to availability and blackout dates. All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

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Do More With Your Points!

RAPID REWARDS®

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card!

Premier Card Exclusive Benefits: Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

Earn 1 point per $1 spent on all other purchases.

Earn 6,000 bonus points after your Cardmember Anniversary.

Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change.

See southwest.com/applytoday for pricing and rewards details.

More Partners Means More Rewards!

Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today!

Hotels

Receive 600 points per qualifying stay.

JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites

by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Specialty Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Shop and Dine Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Home and Lifestyle Earn points when you choose Energy Plus® to supply your electricity in participating states*.

Learn more at southwest.com/energyplus.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, PA, and TX.

Texas residents, earn up to 27,000 points with the Reliant Secure® 24 plan with Rapid Rewards. Visit reliant.com/southwestrapidrewards.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

PUC Certificate #10007

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Where We Fly

The Southwest and AirTran networks are now connected, with service to more than 95 destinations.

Book your next trip on southwest.com.

PACIFIC TIME

THERE’S A SIDE OF KEY WEST YOU NEVER KNEW EXISTED. Set on seven lush tropical acres and featuring its own private tanning beach, this spectacular Marriott property is the perfect marriage of contemporary elegance and personalized service. With stunning accommodations, exceptional on-site dining and breathtaking waterfront views, very few properties anywhere in the world offer more upscale amenities at such affordable rates.

MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

MILW RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

INDIA DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

ST. LOUIS

WICHITA BRANSON

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

AMARILLO

SAN DIEGO

BeachsideKeyWest.com

C (M

OMAHA

NA MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

866-679-5490

TULSA

LUBBOCK

TUCSON

BIRM DALLAS (LOVE FIELD)

EL PASO JACKSON

MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO CORPUS CHRISTI

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

MEXICO CITY

All international and some domestic service provided

by AirTran Airways.

Southwest service to Branson, Missouri; Key West, Florida; and Jackson, Mississippi, ends June 6.

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10/30/12 9:27 AM

1/10/14 11:45 AM

PEN

NEW ORLEAN

Route Map

AL TIME EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ALBANY

GRAND RAPIDS MILWAUKEE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

DES MOINES

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The “If” List

Michelle Dockery, if you ruled the world, what’s the first thing you would change? I would put someone else in charge.

If you had to choose any actor, living or dead, to play you in a film, who would it be?

Katharine Hepburn.

If you could go back in time and star in any movie ever made, which film would it be? Brief Encounter.

If you could have created any one work of great art—a song, a painting, a movie, etc.—by another artist, what would it be?

“A Case of You,” by Joni Mitchell.

This month, the Downton Abbey star appears opposite Liam Neeson in the thriller Non-Stop.

If you had a time machine, where would you go and why? 1960s New York, because I am reading Just Kids by Patti Smith.

If you could take back one sentence you’ve spoken, what would it be?

“I can’t do it!”

If you were born 100 years ago, what would you be doing? I would probably be a lady’s maid.

If we were to see your new film Non-Stop, what could we expect?

A little turbulence, to say the least!

PHOTOGRAPHY BY JORDAN STRAUSS/INVISION/AP

If your life were a novel, how would it end? Exit stage left, pursued by a bear.

What About You? If you could listen to only one album for the rest of your life, what would it be and why?

Submit your answer at spiritmag.com/if. Our favorite responses will be published in an upcoming issue of Spirit.

156 SPIRIT FEBRUARY 2014

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