March 2013

THE

S D I KARE TRA LA S E H C OR I NG YOUTH I S M A K C, L M US I U F I T U B EA REVER O F D N A I NG C HA N G O F ES THE LIV EED EN I N N R D L I H C MARCH 2013

Contents March 2013

64 If You

74 How

82 Your

They’ve played with Stevie Wonder, and on The Tonight Show with Jay Leno. But it’s the lessons they’re learning about community and commitment that make the kids of Youth Orchestra LA real rock stars.

A pioneering program that enriches lives by unlocking distant memories: It’s music to the ears of both staff and aging seniors in nursing homes across America.

Shopaholics, thrill-seekers, and showgoers will find a lot to love in the “Las Vegas of the Ozarks.” Start exploring with our insider’s guide.

PLUS, LIFE ADVENTUre Branson residents give the lowdown on their hometown.

Know Four Sweet the Notes...

Sound

Adventure In Branson

Silver Lining

The kids at YOLA even outshine their Walt Disney Concert Hall rehearsal space.

on the cover / Youth Orchestra LA uncovers hidden talents, like 16-year-old bassist Isaac Green. photography by Dave Lauridsen

2 spirit march 2013

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Photography By dave lauridsen

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Contents March 2013

25

35

41

To-Do List Ten Action Items in This Issue 1 Pour a beer

cocktail Page 29

2 Get saucy with

shrimp Page 30

3 Warm up to our winged friends Page 36

4 Inform yourself 82 Your Adventure

5 Hit those fitness

In Branson

goals with these smartphone apps Page 42

6 Put perfection in perspective Page 47

7 Make memories last Page 48

8 Take notes 122

176

the write way Page 50

9 Discover the

evocative power of iPods Page 74

10 Fold it right

there Page 147

Front

10 Gary’s Greeting 12 Gary’s Greeting

14 16 18 20 22 25 29 35 41 47

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep The Numbers Wise Guide Business

Middle

64 If You Know Four

Notes, Teach Someone Who Knows Three 74 How Sweet the Sound 82 Your Adventure In Branson 92 Life Adventure In Branson

Back

108 Promotional Series:

Spirit of Virginia

122 University Promotional

Profile: High Point University 126 Promotional Series: Spirit of Greater Phoenix 137 Calendar 147 Fun! 162 Spotlight 165 Community Outreach 166 Route Map 168 Terminal Maps 172 Rapid Rewards Partners 175 Flight Service 176 The “If” List

IMAGES BY DARREN BRAUN (GUITAR), FRANCESCO POROLI (CHAPLIN), ©C.J. BURTON/CORBIS (BINOCULARS), MISSOURI DIVISION OF TOURISM (BRANSON), ALESSANDRA PETLIN (DAVE GROHL)

54

about the bot invasion Page 38

4 SPIRIT MARCH 2013

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March 2013 Editorial Editorial Director Jay Heinrichs creative Director Kevin de Miranda Executive Editor John McAlley art director Emily Kimbro senior editor Alison Miller Associate editor Noah Bunn travel editor Amanda Gleason assistant Art Directors Britta Hazel, Stefanie Pepping Assistant Editors Gabbi Chee, Austin W. G. Morton project designer Eric Thurstin editorial interns William Johnson, Jane R. LeBlanc ContributorS Dave Lauridsen, J. Rentilly, Lorien Shropshire, Leigh Thompson, Adam Voorhes, Leigh Wells promotions editor Melanie Jarrett Web Development, Pace Interactive Dena Caulder, Jason Dalton, Chad Hayton Editorial Inquiries Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

Southwest Inquiries Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us� page at southwest.com.

PACE COMMUNICATIONS, INC. President and CEO Bonnie McElveen-Hunter Chairman Emeritus Eugene Johnston Secretary-Treasurer Patricia M. McConnell Chief Marketing and sales Officer Craig Waller chief finance officer Leigh Ann Klee Executive Vice President Edward F. Calfo

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southeast and LAS VEGAS Senior Account Manager Traci Pelter, 281.778.6536, traci.pelter@paceco.com South Florida Account Manager Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO-PRESIDENT, PACE COMMUNICATIONS, INC. Bonnie McElveen-Hunter President, pace airline media Craig Waller Vice President, Production James A. DeCata Production Manager Amy Zuker Director of Marketing Emily Wright media analyst Brittany Dickinson © 2013 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

Printer Quad/Graphics Reprints For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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Southwest Airlines has been proud to call Dallas home for our entire 41-year history. Our very first flight took off from Dallas Love Field Airport in 1971, marking a new era in commercial aviation with low fares and a fun, maverick spirit that has been flying high ever since. Our home base airport has a rich history dating all the way back to 1917, when it was established as a U.S. Army airfield. Today, Southwest operates more than 120 daily flights from Love Field, and we’re entering a new era, right where it all started.

Dallas Love Field is undergoing a major renovation known as the Love Field Modernization Program (LFMP). Last November, the first phase of the LFMP was unveiled with the new Ticketing and Checkin wing. Next month, the first 12 of 20 new gates will open, along with new concessions. Additionally, the Baggage Claim hall will be expanded; the main lobby will be renovated; and the three existing concourses will be replaced by a single concourse.

Once the LFMP is complete, Dallas Love Field will be one of the premier

Customer Service in Action Two of our Employees in Ontario, California, recently went above and beyond the call of duty for a Cargo Customer. One of our Operations Supervisors received a call from a Customer who had been on her way to the Ontario Cargo facility to drop off a shipment when she ran out of gas on the freeway. Our Employee didn’t hesitate. He grabbed his Coworker, and the two of them drove to where the Customer was stranded, took her to a gas station, and went back to her car to fill it up. She was able to make her shipment and was one very happy Customer. It’s just one of many examples of our Employees going the extra mile.

airports in the nation, featuring a modern design and the very best in Customer accommodations.

The passage of the Wright Amendment in 1979 made Love Field the first and only airport in the United States to be restricted to a small service area—flights out of the airport would be limited to destinations in Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. In 2006, Southwest led a successful effort to overturn the Wright Amendment, which will expire in 2014. This is big news for Southwest Airlines and anyone who travels to or from Dallas!

From our home airport, we will soon be in a position to offer our Customers more convenient service to many more places within the continental United States. To facilitate this additional service, we’ll have a brand-new, modernized airport, which we are especially proud to say is being constructed under an innovative private/public joint venture with our partner, the City of Dallas, at no cost to taxpayers.

We know that our Customers are just as excited as we are about what the future holds for Southwest in our hometown. There are far more people to thank for their support for the repeal of the Wright Amendment than we could list here, including many of our valued Customers who lobbied members of Congress. We couldn’t think of a better way to thank them than by building a beautiful, modern Dallas Love Field.

Gary Kelly

Chairman, President, and CEO Southwest Airlines

Photography By Dan Sellers

Gary’s Greeting

Our Proud Home: Dallas Love Field

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Southwest Airlines lleva 41 años en Dallas y con orgullo la llamamos nuestra casa. En el 1971 salió nuestro primer vuelo del Aeropuerto Dallas Love Field, marcando una nueva era en la aviación comercial con tarifas bajas y un espíritu disidente y divertido que vuela alto desde ese entonces. Nuestro aeropuerto base tiene una gran historia desde el 1917, cuando fue establecido como campo de aviación por el Ejército de USA. Hoy, Southwest opera más de 120 vuelos diarios desde Love Field, y estamos entrando en una nueva era, en el mismo lugar donde todo comenzó.

Dallas Love Field se somete a una renovación importante conocida como el Programa de Modernización de Love Field. El pasado noviembre se reveló la primera fase del programa con la apertura de una nueva área para Boletos y Registros.

El mes que viene, se abrirán 12 de las 20 puertas nuevas junto con restaurantes nuevos. Además, se ampliará la sala de Reclamo de Equipaje, el vestíbulo principal será renovado, y las tres terminales existentes serán reemplazadas por una sola terminal. Cuando el programa esté terminado, Dallas Love Field será uno de los mejores aeropuertos de la nación,

Servicio al Cliente en Acción Dos de nuestros Empleados en Ontario, California, superaron recientemente las expectativas de trabajo para una Cliente de Carga. Uno de nuestros Supervisores de Operaciones recibió una llamada de la Cliente que iba a las instalaciones de Carga en Ontario para entregar un envío, cuando se quedó sin gasolina en la autopista. Nuestro Empleado no dudó en solicitar la ayuda de su Compañero y los dos fueron por la Clienta y la llevaron a una gasolinera. Luego, regresaron a su auto para llenar el tanque. Finalmente, pudo entregar el envío y quedó muy satisfecha.

Esto es sólo uno de muchos ejemplos de cómo nuestros Empleados van siempre más allá.

con un diseño moderno y lo mejor para sus Clientes.

La aprobación de la Enmienda Wright en el 1979 convirtió a Love Field en el primer y único aeropuerto en los EE. UU. que fue restringido a una pequeña área de servicio: los vuelos del aeropuerto se limitaron a los destinos de Texas, Luisiana, Arkansas, Oklahoma, y Nuevo México. En el 2006, Southwest encabezó un esfuerzo exitoso de revocar la Enmienda Wright, que caduca en el 2014. Es una gran noticia para Southwest Airlines y para todos los que viajan a o desde Dallas.

Pronto podremos ofrecer a nuestros Clientes un servicio conveniente a muchos más destinos dentro de los Estados Unidos continentales desde nuestro aeropuerto base. Para facilitar este servicio adicional, tendremos un aeropuerto totalmente nuevo y moderno, y estamos orgullosos de decir que se está construyendo como un proyecto privado y público en conjunto con nuestro socio, la ciudad de Dallas, sin costo alguno para los contribuyentes.

Sabemos que nuestros Clientes están tan emocionados como nosotros sobre el futuro de Southwest en nuestra ciudad natal. Hay demasiadas personas que se merecen las gracias por su apoyo para revocar la Enmienda Wright como para hacer una lista aquí, incluyendo a muchos de nuestros preciados Clientes que presionaron a sus congresistas. No se nos ocurrió mejor idea para darles las gracias que construir un aeropuerto Dallas Love Field más hermoso y más moderno.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

Photography By Dan Sellers

Gary’s Greeting En Español

Orgullosos de Nuestra Casa: Dallas Love Field

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Star of the Month

Lorenzo Demello o per at i o n s ag en t, s a n d i ego Lorenzo Demello has been letting his Servant’s Heart shine as a Member of the Southwest Airlines Family for 20 years. As an Operations Agent, Lorenzo facilitates boarding and assists our Customers with disabilities.

He also coordinates with our Dispatch Department, our Pilots, and our Ground Crews in San Diego to ensure that our aircraft are ready for safe and ontime departures.

Lorenzo’s favorite thing about working for Southwest is interacting with Passengers, and he says he has never had a boring day at work—not hard to believe! Lorenzo also LUVs his San Diego Station Coworkers, whom he describes as “a great group of People.”

Lorenzo’s No. 1 focus is our Customers, and he strives to treat every Passenger as a personal friend and to listen to their concerns and find solutions as needed. He LUVs chatting with People, especially the Marine Corps boot-camp graduates who frequently travel through San Diego with their families. (A U.S. Army veteran’s son, Lorenzo always makes an effort to thank them for their service.) Lorenzo’s favorite on-the-job memory involves an elderly Customer whose flight was delayed.

He expressed to Lorenzo that he had not eaten for several hours and was very hungry. Lorenzo didn’t hesitate to buy the Customer breakfast and also took the time to keep him company until the weather cleared and the Customer’s flight began to board.

When not working, Lorenzo enjoys spending time with Pat, his wife of 30 years, as well as with his two children and four grandchildren. The family enjoys outdoor activities. They also LUV traveling, both to destinations served by Southwest Airlines (such as their favorite city, San Francisco) and to exotic overseas destinations, where Lorenzo and Pat mix with the locals, learn their customs, and eat interesting food.

Lorenzo, Employees like you make our airline so special. You are a valuable Member of the Southwest Team, and we are thankful for you. —Caroline Garza

true colors

Lorenzo isn’t afraid to show some heart.

Blue Man Group is proud to give Lorenzo Demello two tickets to a Blue Man Group show as a token of appreciation for his work and dedication. Congratulations, Lorenzo!

14 spirit march 2013

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Photography By frank rogozienski/ Wonderful Machine

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BLUE MAN GROUP SW SPIRIT 10/3/12 AD 3:02 PM

Rapid Rewards Freedom Story

Matthew Spengler & Jonathan Scherr B L U EPR I N T S C H O O L S N E T WO R K N E W TO N , M A S S AC H U S E T T S

In December 2010, Matthew Spengler and Jonathan Scherr started Blueprint Schools Network, a nonprofit organization based in Newton, Massachusetts. Matthew and Jonathan (the executive director and the director of operations, respectively) travel around the country, helping school districts to turn their lowest-performing schools around and to provide their students with better opportunities. Blueprint has worked with 32 schools and impacted more than 20,000 students.

Matthew and Jonathan became fans of Southwest Airlines during their pre-Blueprint days, thanks to the convenience of traveling through Chicago Midway and the airline’s no-hassle approach to flight changes and cancellations.

They continue to choose Southwest for their travel needs because of its flexibility, pricing, and Customer Service, adding that it’s “the only airline that works with our unpredictable and crazy schedules.” Southwest keeps Blueprint’s travel costs low (with no hidden fees) and productivity levels high (with inflight WiFi), and, in doing so, contributes to the company’s success.

Matthew and Jonathan think Southwest is different from other airlines and appreciate not having to worry about blackout dates or other restrictions when redeeming Rapid Rewards Frequent Flyer program points. They also think it’s FUN to engage in a little friendly competition over who receives a higher boarding number and who sits in the better seat.

They believe that Southwest is a serious airline that doesn’t take itself too seriously. They’ve also found that the airline’s Employees have a unique way of relating to people; the combination of humor and Customer Service sets Southwest Employees apart. Matthew and Jonathan say, “Relationships matter, and it seems like the People who work at Southwest understand the importance of connecting with and understanding the needs of Customers.”

Matthew and Jonathan, we LUV that the two of you are such passionate advocates for our kids and their futures. Thanks for letting Southwest be your cheerleaders! —Tammy Smith

SHARP MINDS

Matthew and Jonathan help schools stay on point.

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PHOTOGRAPHY BY CONOR DOHERTY

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From the Editor

SOUND INVESTMENT

I have a song in my head. It’s ... well, I won’t tell you what it is, because it might get stuck in your head. But it’s a great song, and it’s playing like the score to my very own personal film.

Do you do that, too? Do you play music in your head—either a remembered tune or one you’ve made up—and pretend you’re in a movie? Whatever I happen to be doing, my mental tunes score the scene and make me feel noble and important.

You know, the way “Stayin’ Alive” turned John Travolta’s paint-can-carrying strut in Saturday Night Fever into an awesome dance.

Music can ennoble just about anything. You’ve undoubtedly noticed the music that accompanies every oration in the movies, like in Legally Blonde: Reese Witherspoon has just finished giving an absolutely inane speech in a courtroom when patriotic-sounding music swells, and everybody stands up and cheers!

In my case, my internal melody accompanies a middle-aged man typing on a laptop. The music in my head gets louder, and suddenly I’m not just

playing a middle-aged man, I’m playing an inspired middle-aged man, the Hemingway of inflight magazines!

Music can also let us play back eras from our past. On page 74, Assistant Editor Gabbi Chee reports on a nursing home that creates personalized playlists for its residents, helping them relive happy times. The tunes compose the soundtracks of individual biopics, movies that play in the residents’ minds.

And now as I type, I begin to hear bouncy music in my own head. Roll the credits! The middle-aged writer gets up from his desk and stretches while the backbeat gets louder. He looks at his screen, smiles, and—whoa, cue the goofy oboe. What he wrote isn’t nearly as good as the soundtrack made it seem.

Darn that music.

—Jay Heinrichs Editorial Director

PHOTOGRAPHY BY © OCEAN/CORBIS

Dear Reader,

Music’s impact can be quite noteworthy.

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2/4/13 1:33 PM

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Your Words STREET SMARTS

Dear Spirit,

The article “It’s a Gas, Gas, Gas” [January 2013] provides another important example of what happens when initiative and creativity touch Gas young minds. SparkTruck, and many other Gas examples of helping young minds get turned on to thinking, prove that our children don’t just need lectures in the classroom, but also hands-on experiences that make learning come to life. Parents need to look at programs like SparkTruck to discover how they themselves can become that “learning motivator” in their child’s life. As an educator now at the University of Nevada, Reno, I applaud you, Southwest, for promoting the strengthening of education in America. learn

new tricks

When a group of Stanford graduate students set out to spark the creative thinking of America’s kids, fun was guaranteed— and so was fuel consumption.

by

David Hochman

photogr a ph y by

Van Ditthavong

60 spirit january 2013

january 2013 spirit

61

—MARCELO F. VAZQUEZ RENO, NEVADA

Thanks, Marcelo. The Stanford gang who created SparkTruck shows what education can be: not just passing on information but sparking creativity.

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine

I was excited to see the article about pavement [The Numbers] in your January 2013 issue. However, as a vice president of the National Asphalt Pavement Association, I was disappointed about its claims.

The premise is that “using firmer pavement could save us $15.6 billion per year in fuel costs.” It reads, “When you drive, your car makes a slight indentation in the road— about 1/100 of a millimeter—and, as such, is continually burning fuel to climb out of that groove.” It goes on to compare this to walking on sand. The comparison between your car “climbing out of” an indentation that measures 1/100 of a millimeter —which is less than the diameter of a human hair—and walking on sand is a stretch. Multiple peerreviewed studies by the pavement and tire industry have shown that pavement smoothness, not firmness, has the greatest influence on fuel usage.

— A U D R E Y C O P E L A N D LANHAM, MARYLAND

We find ourselves excited about pavement, too, Audrey, which puts us in a very special class of people. According to MIT News (web.mit.edu), “because of the way energy is dissipated, the maximum deflection of the load is behind the path of travel. This has the effect of making the tires on the vehicle drive continuously up a slight slope, which increases fuel use.” We’re deferring to the engineers at MIT on this one.

TREE-TMENT

I interviewed Frank Knight for my 2006 book Eco-Freaks, and Sarah Perry’s touching article “The Old Man & the Tree” [December 2012] brought back some fond memories.

In recalling his devotion to the elm trees of Yarmouth, Maine, however, it is important to note that Knight was not a proponent of untrammeled wilderness. He believed that humans must manage nature in order to conserve its beauty and benefits.

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—J O H N B E R L A U WA S H I N G T O N , D.C .

Good point, John. We’re big on the great outdoors, and believe that while untrammeled wilderness has its place, so does a well-managed forest.

KINSHIP WITH YARMOUTH

While traveling to California on business, I happened to pick up the December issue of Spirit. I was immediately drawn to the article “The Old Man & the Tree” by Sarah Perry. Not long into reading it, I felt a kinship with the community of Yarmouth, Maine. It was a story that truly touched my heart, and I think it

was the wonderful writing as much as the story itself that hooked me.

As I read more of the magazine, I noticed that it was filled with all manner of well-crafted articles.

Thank you for providing Southwest passengers with such quality reading material.

— R O S E C A P P E L L I

dered what to do with my pre-takeoff time. Can we please bring this back?

Pretty please?

—J E N N I F E R G R I G G CHICAGO

Sorry, Jennifer. You’ll be glad to know it’s back in this issue. See page 147.

CORRECTION

M A LV E R N , P E N N S Y LVA N I A

New Orleans

TRAVEL PROMOTIONAL SERIES

We’re glad you think so, Rose.

TRAVEL PROMOTIONAL SERIES

Spirit of

By Melanie Jarrett

W

WHEN TO FOLD ’EM

Each month, I look forward to the new Spirit origami challenge and take great pride in my successful completion of the various birds, dinosaurs, neckties, etc. Upon landing, I always gift my origami to whomever I’m visiting or sometimes to a child who looks like he or she would like a T. rex made from a dollar. I was so so so disappointed when I opened the January 2013 edition of Spirit. Where is my origami??! As I sat on my first flight of 2013, I won-

arming temperatures have just begun to thaw

New Orleans—magnolia trees are on the cusp of bloom, streetcars are preparing for passengers and Bourbon Street stands at the ready. It’s almost spring in The Big Easy, and this year is poised to be one of

PhotograPhy courtesy Jay combe/New orleaNs coNveNtioN & visitors bureau

As Perry reports, not only did Knight cut down diseased and dying trees, he also treated “Herbie” and other sick trees with fungicides. In remembering Knight, we should not envision a nature worshipper who left the trees to themselves, but rather someone who actively managed the forest to keep it healthy.

96 spirit February 2013

the biggest, busiest seasons on record. Super Bowl XLVII kicks off the month of February, and raucous festivals and events from Mardi Gras to Jazz Fest follow suit. Take your pick— New Orleans is in full bloom.

Mardi Gras in the French Quarter.

February 2013 spirit

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OH, NO, WE SPLIT THE CRESCENT! In our February 2013 issue, we did New Orleans an injustice. We stuck an advertising insert smack in the middle of a special promotional section on the Crescent City. We could show our contrition by denying ourselves beignets for a month. But instead we’ll just let you download the New Orleans section on spiritmag.com.

And while you’re there, enter to win a fournight getaway, including flights, in N’awlins.

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Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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Your Pictures

Send Us Your Snaps Go to spiritmag. com to submit your photos. If we select your snapshot as our pic of the month, we’ll send you a Spirit diner mug.

PIC OF THE MONTH It’s no exaggeration to say this feisty feline is nuts about Southwest. Photo by Andy Lehrer; San Diego

Hey, I Took That!

Spirit readers hit us with their best shots.

WINGING IT Say hello to 3-year-old Kalika, fairy princess in training.

Photo by Melissa Leimkuehler; Kansas City, Missouri

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STYLE • TECHNOLOGY • COMFORT

fit to your specific arch type

CMYK VERS

the most comfortable place on earth

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Media Center

Oohs and Oz

If only it were as easy as clicking your heels. More than seven decades ago, Walt Disney dreamed of making a film of L. Frank Baum’s classic children’s book The Wonderful Wizard of Oz. But like a flying monkey, MGM swooped in on the property first.

This month, the folks at Disney finally get their crack at the Emerald City. Oz: The Great and Powerful, a prequel to the 1939 film, stars James Franco as Oscar Diggs, the wizard as a young man, who probably has a few lessons himself to learn about heart, brains, and courage. Spider-Man director Sam Raimi helms; Michelle Williams and Mila Kunis play witches; and the Munchkins are back, because, well, there’s no place like home.

DATE March 8 MOVIE

Oz: The Great and Powerful

IN SIX WORDS Follow the yellow brick road—again

GOOGLE HITS 68,400,000 gH

MARCH 2013 SPIRIT

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Media Center

DVD

Stage

TV

Book

Skyfall

Ann

Revolution

The Burgess Boys

March 12

Opening March 7

March 25

March 26

IN SIX WORDS

Bond gets all Shakespearean and stuff

Brassy Texas politico is Broadway bound

You say you want Revolution? Voila!

You can never go home again

THE CAST

Daniel Craig, Javier Bardem, Judi Dench

Emmy-winning actress Holland Taylor

Billy Burke, Tracy Spiridakos, Elizabeth Mitchell

Author Elizabeth Strout

THE GIST

Double-oh’s mommy issues surface in this serious-minded (but, yes, explosive) 23rd installment.

Larger-than-life guv Ann Richards gets the one-woman show treatment. Laughs and lessons ensue.

The power goes out.

No one knows why.

Maybe we’ll get some answers with the mid-season return.

Attorney sibs flee rural Maine after their father’s tragic death.

Suffice it to say the case is not closed.

27,600,000

2,770,000

32,000,000

6,580,000

gH

gH

gH

gH

Worldwide box office topped $1 billion. If you’re that one person who hasn’t seen it, get shakin’—and stirred.

Taylor plays Jon Cryer’s mom on Two and a Half Men, so you know she’ll bring the funny.

NBC’s dystopian drama is a little Lost.

And FlashForward and Jericho, too. That could add up to a hit.

Strout’s stunning Olive Kitteridge won the Pulitzer Prize for fiction in 2009. This is her follow-up novel.

DATE

GOOGLE HITS

SELLING POINT

Win One! Scan

this tag or visit spiritmag.com/ MLB for a chance to win one of 20 copies of the new video game MLB 13: The Show.

Video Game MLB 13: The Show DATE March 5 IN SIX WORDS Get your Babe Ruth on, dude THE CAST Your thumbs, plus enough all-stars (including the Washington Nationals’ Bryce Harper, left) to empty your family’s pantry of all its sunflower seeds and Gatorade. THE GIST Awesome, eerily realistic, state-of-the-art video game (for Sony’s PS3 and PS Vita) goes yard again.

SELLING POINT Dozens of added features include 60 new home-run swings (ouch) and over 50 new pitching motions (double ouch). Physical therapist not included.

26 SPIRIT MARCH 2013

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2/7/13 9:16 AM

Experience the Flavors of Tuscany withoutt leaving the country

B rio i talian.com

ALABAMA, ARIZONA, COLORADO, CONNeCtICut, DeLAWARe, FLORIDA, GeORGIA, ILLINOIS, KeNtuCKY, MARYLAND, MICHIGAN, MISSOuRI, NORtH CAROLINA, NeW JeRSeY, NeW YORK, NeVADA, OHIO, teXAS, utAH, VIRGINIA

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Eat Drink Sleep

dr i n k i n p l aya de l r e y, c a

Black Velvet

“We only offer beer and wine, but we wanted to give people the opportunity to have a mixed drink, so we created a list of beer cocktails. The Black Velvet is a classic that’s made with equal parts champagne and stout beer. We created a twist on it by adding crème de cassis, which brightens it up a little, and a maraschino cherry. Even though it’s a Belgian-style stout, Allagash Black is not overwhelmingly heavy. It actually has more of an aromatic floral note to it, which really marries well with crème de cassis, a black currant-based liqueur that adds just the right amount of sweetness and tartness. This drink can be served as an aperitif, but at the same time it’s rich enough to stand up to anything on our menu.”

styling By robin finlay

4 ounces cava 4 ounces Allagash Black Belgian-style stout beer 1 teaspoon crème de cassis

who Brooke Williamson, co-owner and executive chef where The Tripel web thetripel.com

Pour cava into a tall pilsner glass. Top with beer, then add crème de cassis.

Garnish with a Luxardo maraschino cherry.

Photography By adam voorhes

F2_drink_AM.indd 29

march 2013 spirit

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Eat Drink Sleep

1 cup fried and salted Marcona almonds 1 cup drained Peppadew peppers 1 cup drained piquillo peppers 4 ounces olive oil 2 ounces sherry vinegar 12 jumbo Gulf shrimp, peeled and deveined

1. Combine almonds and peppers in a food processor and pulse until coarsely combined. Separately, whisk together oil and vinegar. Add to pepper mixture and pulse.

Add more vinegar to taste.

2. Season shrimp with

salt and pepper. Sauté over medium-high heat, flipping once and cooking for two minutes on each side.

3. Spread shrimp over sauce.

e at i n p h i l a de l p h i a

“Talula’s Garden is complemented by a 66-seat, open-air garden, which really drives our concept. We typically approach things vegetable first.

The sauce in this dish is a Spanish romesco. When they’re in season I use red bell peppers, but in colder months, when local produce is limited, I rely on preserved peppers.

Peppadews are pickled and have a hot and sour flavor, while piquillos are more smoky. We decided we

30 spirit march 2013

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wanted to give back to the Gulf Coast economy, so we use fresh Louisiana shrimp. The seafood coming out of that fishery is just wonderful. At the restaurant, a lot of people start out with one of our curated “cheese collections,” which puts them in the mood to share. This appetizer is a nice segue from that to dinner.”

who Sean McPaul, executive chef where Talula’s Garden web talulasgarden.com

styling by robin finlay

Hot Dixie Prawns

Photography By adam voorhes

1/31/13 3:05 PM

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Eat Drink Sleep

Montelucia S L E E P I N S C O T T S DA L E , A Z

ROOM FOR TWO

The spa’s Joya Suites sport terraces and outdoor showers.

If your schedule doesn’t permit a trip to the south of Spain, consider this majestic retreat, inspired by the architecture of Andalusia. The resort’s centerpiece is the 31,000-square-foot Joya Spa, where you can partake in a traditional Arabian hammam experience: It starts with a supine stint on a heated platform and ends with a body scrub and visits to the steam room, whirlpool, sauna, and cold plunge pool.

A roster of on-site activities (salsa-dancing lessons, tapas cooking classes, sunrise yoga), plus a clothing boutique and a gelato shop, ensure guests remain entertained within the sumptuous confines.

For dinner, follow the stone walkway to Prado, which specializes in old-world European cuisine. Opt for a table outside and toast to the dazzling desert sunset over neighboring Camelback Mountain.

Enter to Win

Scan this tag or visit spiritmag. com/montelucia for a chance to win one of three vacations for two at Montelucia.

AIRPORT Phoenix Sky Harbor (PHX) RATE From $349 WEB montelucia.com

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1/31/13 3:02 PM

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ReAl PATienTs. ReAl sToRies.

Life began again “with a liver transplant at Baylor. ”

John Davidson, a frequent blood donor, was notified that he had elevated blood counts.

At Baylor University Medical Center at Dallas, John underwent a liver biopsy and was diagnosed with primary biliary cirrhosis, an autoimmune deficiency. As his disease progressed, he couldn’t do a lot of the things he enjoyed like playing golf. After being on the waiting list, John had a liver transplant at Baylor. “I learned that Baylor does one of the highest volumes of liver transplants in the nation. That was very comforting to me.” After a recuperation period, John is once again enjoying golf, skiing and swimming.

For a physician referral or for more information about transplant services, call 1.800.4BAYLOR or visit us online at BaylorHealth.com/Transplant.

3500 Gaston Avenue, Dallas, TX 75246 Physicians are members of the medical staff at one of Baylor Health Care System’s subsidiary, community or affiliated medical centers and are neither employees nor agents of those medical centers, Baylor University Medical Center at Dallas, Baylor All Saints Medical Center at Fort Worth or Baylor Health Care System. Baylor Annette C. and Harold C. Simmons Transplant Institute integrates the transplant services at Baylor University Medical Center at Dallas and Baylor All Saints Medical Center at Fort Worth. © 2013 Baylor Health Care System ACHC_349_2013 CE 01.13

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The Numbers

2200

of us would hire Bruce Springsteen to write a new national anthem.

PHOTOGRAPHY BY DARREN BRAUN

f2_numbers_bh.indd 35

The Boss is still, well, the boss.

In a 60 Minutes/Vanity Fair poll that asked which musician should be entrusted with the patriotic duty of crafting an alternative to “Oh, say can you see,” the “Born to Run” singer edged the competition. Dolly Parton was the runner-up with 19 percent of the vote, and Stevie Wonder followed with 18 percent. Bob Dylan, composer John Williams, and Jay-Z sat squarely in the middle, and Madonna proved to be the immaterial girl, garnering just 5 percent. Clearly, Springsteen’s Americanaladen body of work helped him clinch the win. Bruce titles already taken: “Born in the U.S.A.,” “Glory Days,” “The Promised Land,” and “Land of Hope and Dreams.”

MARCH 2013 SPIRIT

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The Numbers

Monarchs can’t fly in temps below But they will make an exception if it’s sunny out.

Karen Oberhauser, a wildlife professor at the University of Minnesota who has been studying monarch butterflies for almost 30 years, explains how these colorful creatures thermoregulate: “If it’s cooler than 55 degrees but sunny, you’ll see them orient the middle part of their bodies, known as the thorax, toward the sun. Because their bodies are black, they soak up the

36 SPIRIT MARCH 2013

f2_numbers_bh.indd 36

55

°

heat just as you would if you were wearing a dark-colored shirt.” To warm their muscles, they also shiver, which results in what Oberhauser describes as “tiny twitches.”

As you might imagine, the weather plays a crucial role in monarch migration. “Butterflies are on a tight schedule, just like air travelers,” Oberhauser says. “If they don’t get far enough south in time, they can literally get stuck.”

Guess we have more in common with these winged things than we thought.

PHOTOGRAPHY BY DARREN BRAUN

1/31/13 1:02 PM

There’s a place not too far from here where the wines are world class and the jackpots are too. Where you can enjoy Four-Diamond luxury and Five-Star dining. Where the headline entertainment is as hot as the gaming action. Welcome to California’s premier gaming and relaxation destination.

Chumash Casino Resort.

Less than 2 hours north. In Santa Barbara Win Country.

CHUMASHCASINO.COM • 1.800.CHUMASH 3400 EAST HIGHWAY 246 • SANTA YNEZ, CA 93460

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The Numbers

Humans generate only

4900

PHOTOGRAPHY © COLIN ANDERSON/GETTY IMAGES

of all Internet traffic.

If you think you know who’s visiting your website, think again.

Approximately 51 percent of Internet activity is created by bots, according to data released by Incapsula, a cloud-based security service. The automated programs lighting up the Net come in a variety of forms: The good guys, or search engines like Google, whose servers never rest, represent 20 percent, while the remaining 31 percent would love nothing more than to worm their way into your PC. Of that menacing group, hacking tools account for 5 percent of traffic, and refer to software that visits a site to crash it or steal data.

So-called scrapers (5 percent) are notorious for pulling info from one site and publishing it to another to pillage search-engine traffic. And comment spammers (2 percent) do just that, posting malware and other annoying content to bog down a site. Spyware (19 percent), which covertly gathers info that can compromise competitive advantage, rounds out the derelict visitors. We aren’t alone after all— at least not on the Interwebs.

38 SPIRIT MARCH 2013

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1/31/13 1:02 PM

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SPECIAL SOUTHWEST AIRLINES PASSENGER OFFER $40 OFF* SELECT SEATS 速

Original Cast Recording On

*Present this ad to the Paris Las Vegas box office to receive $40 off select Orchestra seats. Offer expires 3/31/2013. Use code: 40SWA. Good for up to 4 tickets per person per performance. Cannot be combined with any other offer. Limited availability. No cash value. Management reserves all rights.

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Wise Guide

Truth Be Told Urban legend or absolute reality? Historian Albert Jack clarifies a few famed claims.

Charlie Chaplin lost a Charlie Chaplin look-alike contest.

Gum stays in your system for seven years.

the height of T “At Chaplin’s fame, look-alike contests were popular,” says Jack. “On one occasion, Chaplin, dressed casually and not in character, entered one. As the story goes, he failed to make the final stages of the competition, which was actually won by his brother.”

it’s an easy F “While way for parents to convince their children not to swallow gum, this tale is simply not true.

Gum passes through the intestines in the same way corn does— without breaking down completely. Don’t tell the kids!”

ILLUSTRATION BY FRANCESCO POROLI

F1_urbanlegends_SP.indd 41

Winston Churchill was a Druid.

“Not only was Britain’s most famous prime minister a member of the mysterious ancient priesthood, but his signature ‘V is for Victory’ salute is a traditional Druid symbol demonstrating the Law of Fives, which suggests that all things happen in fives. Two fingers up and three down equals five.”

T

A man lived in the terminal of a French airport for nearly 20 years.

1988, Iranian T “In refugee Mehran Nasseri was detained at Charles de Gaulle Airport for travelling without identification. A French court ruled that he could not be forced to leave the country, but refused him a visa. Despite eventually being granted residency, Nasseri chose to stay at the airport until 2006.”

Albert Jack is the author of Phantom Hitchhikers and Other Urban Legends: The Strange Stories Behind Tall Tales.

Walt Disney is cryopreserved at Disneyland.

“It’s rumored that Walt Disney had himself frozen while awaiting a cure for lung cancer. In fact, he died without knowing his illness was terminal, so no such arrangements would have been made.

Disney’s cremated remains rest in peace in Glendale, California.”

F

MARCH 2013 SPIRIT

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Wise Guide

Get Well These health-minded smartphone apps do a body good.

your goal

Sit Up Straight

Because your mother can’t always be around, there’s LUMOback (device, $149; iOS app, free), a sensor worn around the waist that gently vibrates when you start to slouch. Track your progress with the device’s companion app, which features LUMO, a stick-figure avatar who mirrors your motions.

your goal

Quiet Your Mind

Find your happy place with Buddhify (iOS and Android, $2.99/$0.99), which provides calming audio guides to meditation. Once you’re relaxed and ready to catch some Z’s, schedule a gentle wake-up with Sleep Cycle (iOS, $0.99), an intelligent alarm clock that uses subtle sensors in your iPhone to monitor your slumber and, during a designated window of time, rouse you from your lightest sleep phase.

your goal

Build Strength

Simply select the area you’d like to tone, and follow the video or animation supplied

by Fitness Buddy (iOS and Android, $0.99), which puts more than 1,700 musclebuilding exercises at your fingertips. Recuperate with Pocket Yoga (iOS, $2.99), an app that lets you choose from 27 yoga sessions based on your individual skill level.

your goal

Get Moving

Get in stride with RunKeeper (iOS and Android, free), a GPS-enabled app that tracks distance, pace, elevation gain, and calories burned for all forms of motion exercise (runs, walks, bike rides, hikes, etc.). You can save routes for later use, measure progress against fitness goals, and share your journey with friends via Facebook, Twitter, and RunKeeper.com.

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your goal

Lose Weight

Start your healthy diet by shopping smarter. Scan the bar code of a grocery store item and Fooducate (iOS and Android, free) will assign a letter grade based on an algorithm developed by dietitians. After you’ve filled your pantry with nutritious edibles, record how much you eat and exercise with Lose It! (iOS and Android, free), which uses a daily calorie budget to help you achieve your weight-loss goal.

illustration By l-dopa design + illustration

1/31/13 3:20 PM

tODAY I AM...

SENSUAL EPIC

WhIMSICAL MYStERIOUS

at New York-New York Hotel & Casino

SENSUAL

at MGM Grand

at The Mirage

Luxor

at Bellagio

EPIC

GROOVY

MYStERIOUS

AQUAtIC

at ARIA Resort & Casino

SURREAL

at Treasure Island

WhIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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Wise Guide

Make or Break Leadership coach Jake Breeden explores, and debunks, standard workplace strategies.

WHEN IT WORKS “Collaboration is successful when individuals with the courage to commit to their own work bring ideas to the table,” Breeden says.

WHEN IT BACKFIRES “Fish school together to protect themselves from predators. Similarly, people seek safety in numbers to hide from the shark of accountability. Collaboration fails when it becomes habit.”

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WHEN IT WORKS “Innovation doesn’t always mean reinventing the wheel. It’s OK to draw inspiration from an existing idea. You can come up with original approaches to a plan without designing an entirely new template.”

WHEN IT BACKFIRES “Creativity fails when workers are more focused on a return on ego than a return on investment. It’s crucial to make sure you aren’t creating something new just because it feels good to do so.”

WHEN IT WORKS “Instituting a fair process of allocating rewards and punishment where they’re deserved provides employees with equal opportunities.”

WHEN IT WORKS “Embrace the concept of onstage, rather than backstage, preparation.

Do your homework, but don’t be afraid to bring unpolished ideas to the table for input.”

WHEN IT BACKFIRES “When done in secret, preparation is no good. Change your mental model from ‘I prepare before the event and deliver during the event’ to ‘I’m in a constant state of preparation.’”

WHEN IT BACKFIRES “Fairness becomes unfair when a manager stops giving her best employee the recognition she deserves in the name of being fair to others. Fairness does not equal sameness.”

Jake Breeden is the author of Tipping Sacred Cows: Kick the Bad Work Habits that Masquerade as Virtues.

ILLUSTRATION BY THESE ARE THINGS

1/31/13 3:20 PM

tODAY I AM...

GROOVY AQUAtIC

SURREAL

at New York-New York Hotel & Casino

at MGM Grand

at The Mirage

SENSUAL

EPIC

GROOVY

Luxor

MYStERIOUS

at Bellagio

at ARIA Resort & Casino

AQUAtIC

SURREAL

at Treasure Island

WhIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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Business

L e s s on

Marc Schoen, Ph.D., Clinical Psychologist

Is perfection worth striving for? “No matter your profession, perfection isn’t achievable.

Just look at The Beatles. They would leave flaws in their early recordings—like Paul’s voice cracking or John singing the wrong word—but those things made the end result magical. When today’s Auto-Tuned artists aim to be perfect, their songs lack that same richness. Pressuring employees to be perfect leads them to take desperate measures and cut corners. And it breeds mediocrity. If there’s an intolerance for accepting differences and flaws—and different ways of seeing, feeling, and operating—it suffocates the potential for innovation and creativity.”

Marc Schoen is an assistant clinical professor at the University of California, Los Angeles’ Geffen School of Medicine, where he researches mind-body medicine. His new book, Your Survival Instinct Is Killing You, offers advice on performing in high-pressure situations.

Illustration By Melinda Josie

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March 2013 spirit

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1/28/13 1:44 PM

Business

P i t ch

Postcard on the Run Turn smartphone snapshots into lasting memories.

Here’s how Josh Brooks, founder and CEO of Postcard on the Run, describes the app that turns your photos into postcards: “We all have countless digital pictures we’ve taken with our phones and then forgotten. Some of them captured a special moment in our lives that might have lived in a social media feed for 12 seconds.

I wanted to build a business that let people remember such moments with a physical

keepsake. Postcard on the Run lets you create a postcard using your own photo, write an accompanying note, and send it in the mail—all without ever seeing or touching the card. Since most phones double as video cameras, we’ve found a way to share video, too. When you send a postcard using the iOS version of the app, you can, at no extra charge, include a short video that the recipient can access by scanning the QR code or navigating to the URL printed on the back of each card. The app is free to download and also works with Android and Windows Phone. Postcards cost $.99–$1.69, depending on where they’re being mailed.” postcardontherun.com

Dic t iona ry

copyfraud \ 'kä-pē-'frod \ noun A false copyright claim. usage: The

White House committed copyfraud when it declared that it was against the law to alter the widely distributed photo of President Obama and gymnast McKayla Maroney striking her “not impressed” pose. In fact, government photos are free for public use—and playful manipulation.

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illustration By jesse lefkowitz

2/1/13 10:28 AM

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SPIRIT MAGAZINE ROCK OF AGES AD

Business PERK

Skywriter This hi-tech pen sends meeting notes and audio to the cloud.

A P P OF T H E MON T H

Your chicken scratch just got a lot more user-friendly, thanks to the Sky Wifi Smartpen from Livescribe.

When used with specially printed paper, the powerful pen digitizes everything you write. It also makes an audio recording of everything you hear. Miss something important? Tap on your notes to give a second listen to the corresponding part of a meeting. And thanks to its integration with Evernote, you can instantly access notes and audio from any smartphone, tablet, or computer. $169; livescribe.com

Zite uses Pandora-like smarts

to build a magazine customtailored to you. Simply launch the app on your Windows Phone, iOS, or Android device, and give stories you read a thumbs-up or a thumbs-down. Zite quickly learns what you like and builds a daily digest based on your interests. Free

50 SPIRIT MARCH 2013

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1/28/13 1:45 PM

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Business 6 PM CHECK-IN I T I N E R A RY

South Lamar Strike your next business deal in downtown Dallas’ hippest ’hood.

Open less than a year, Nylo Dallas South Side fills former-factory digs with modern whimsy (think soaring ceilings and exposed-brick walls alongside a spray-painted grand piano). The 76-room hotel sits three blocks from the Dallas Convention Center, and there’s no better place to take in the city skyline than from the ultramodern rooftop pool and bar.

From $149; nylohotels.com

8 AM PICK-ME-UP Tucked inside the cavernous shell of a former Sears, Roebuck & Co. distribution center, Opening Bell Coffee serves up an aromatic assortment of locally roasted joe and frequently hosts area singersongwriters. As a perk, a projector is available for meetings, and refills are on the house. openingbellcoffee.com

12 PM LUNCH CUE Grab a fistful of napkins and prepare to put them to use. The fare at Off the Bone Barbeque is authentic in every regard, down to the thin blue haze of pecan-wood smoke wafting from the open kitchen.

Order the baby back ribs and you’ll quickly understand where the restaurant gets its name. offthebonebarbeque.com

5 PM HAPPY HOUR Step inside the mid-century modern confines of The Cedars Social for a spirited finish to your workday. From 4 to 7 p.m., the skilled barmen (and women) of this esteemed establishment sling $6 classics, such as the Old Fashioned, Ward Eight, and Pimm’s Cup. Work up an appetite while quenching your thirst? Don’t miss the mac ’n’ cheese. thecedarssocial.com

9 PM JAM SESSION The folks at Poor David’s Pub gave The Dixie Chicks their start and still work to curate a respectable roster of the region’s best performers. On the docket this spring are Lone Star State legends Guy Clark and Kinky Friedman. poordavidspub.com

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ILLUSTRATION BY KELLI ANDERSON

2/1/13 10:35 AM

Glamour with a Swingin’ Beat.

49

$

99 + taxes

Visit StratosphereHotel.com or call 702.380.7777 for showtimes and ticket sales.

e r i a l Cinclair S

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Business school

top talent

Elevate your team in three simple steps.

A Creative Peek Trying to find the next great idea? Look here.

By Leigh Thompson

W

Photography © C.J. Burton/Corbis

ith my oldest child applying for college this year, I realized that this upcoming spring break might very well be our last with the family intact. So, on a recent night, I invited the three kids— Anna, a candid 13-year-old; Ray, a 10th grade World of Warcraft guru; and Sam, a high school senior whose favorite phrases are “I don’t know” and “I don’t care”— to think big about spring break.

“I’m not promising anything, but if you could go anywhere, where would it be?” After 10 minutes of blank stares, the best idea the kids could muster was a repeat of last year’s trip to Jamaica.

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Business My failed family brainstorming session was unsettling because, as a business school professor and author of a book about creativity, I should know how to get my kids to dream. I work with companies big and small and teach everyone from salespeople to counterintelligence experts how to tap their creative brain trusts for imaginative solutions to complex problems.

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It was ironic that I made the exact mistakes in my family brainstorming session that I have seen countless well-meaning leaders make in their own organizations. I had put emphasis on quality ideas rather than simply going for quantity, and I had asked for verbal suggestions rather than written ones. But that was only the tip of the creativity-killing iceberg.

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Like the leaders I work with, my instinctive plan on how to ignite creativity was not working. To get results, I needed to set the stage— in this case, the table—using research-proven methods that, at first, seem like terrible ideas.

In 2004, I showed a class of MBA students the results of a study that demonstrated individuals are superior to teams when it comes to generating innovative ideas. But my students were not convinced. In fact, they scorned the data. My researcher horns came out of my head. How dare you question peer-reviewed scientific studies! So I challenged the students to prove me wrong. Together we gathered investment bankers, business consultants, and other MBA seekers, and asked them to brainstorm either in groups or alone. In the end, they proved the study’s findings to be spot-on: Individuals who brainstormed alone generated 21 percent more ideas, and their ideas were 42 percent more original than those that originated from groups.

I’ve been putting that lesson to use ever since. Recently, I worked with leaders of a motor oil company who wanted to increase sales.

They planned a round-table discussion, but I intervened. Instead, I distributed hundreds of note cards, placed a large clock on the table, and gave them 10 minutes to write down every idea they could muster. After the buzzer sounded, we posted the ideas on the wall and gave everyone five chances to vote for their favorite. We quickly saw five or six pockets of excitement, and then we broke off into small groups armed with a flip chart, a marker, and a mandate to make the ideas better. By the end of the day, we’d generated 228 ideas and refined several that would go on to boost sales for the company.

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Business sessions, I’ve identified three other creativity-killing myths that creep into every organization and developed some clever strategies to combat them. These myth-busting steps will put you on your way to developing the next great idea.

1. Find your anti-social self.

Somehow, we’ve come to the conclusion that to not be actively

engaged with another person— either in real life or online— is indicative of a mental health issue. Practically, this means team members are constantly engaging in either a politeness ritual—being too accommodating and agreeing too much—or are locked in a battle for who should have the floor. (My opinionated daughter managed to monopolize our brainstorming

session, while my apathetic 16-year-old son drifted out of the room.) During an afternoon I once spent with a Chicago-area hospital group, the CEO managed to create a wall of stone-faced silence around him. His admonitions to “please be brief” and “remember that everyone needs to be heard” didn’t work, but what does work is a technique called “brainwriting.”

It asks people to independently write down ideas. Practically, this meant my daughter could not railroad her taciturn brother—and the hospital CEO could not domineer the brainstorm.

2. Have a (creative) affair.

Let me be clear: I’m a happily married woman, but my advice when it comes to creative teamwork is to fool around! Most teams like to stay intact, thinking such creative marriages lead to a string of successes. In one of my classes, someone asserted that team members develop higher levels of trust the longer they work together. To test this, we set up an experiment in which members of teams had the equivalent of one-night stands with one another—quick brainstorming sessions—and then moved on. My colleague HoonSeok Choi and I poured through the data, and, sure enough, it made sense for teams to love ’em and leave ’em. We found that the presence of a newcomer makes the old-timers more creative: There was a 22-percent increase in the total volume of ideas and a 31-percent increase in the range of ideas. Another group of researchers developed a technique known as “speedstorming” to exploit this creative boost. The idea is simple: Pairs work together for three to five minutes, then one person moves to the left, and new groups are formed. The results are impressive. Ideas generated during speedstorming are proven to

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Business be more technically specialized and relevant than those coming from traditional roundtable discussions. The takeaway: Creative teams are best served when they mix things up.

3. (Don’t) pump up the jams.

I love my iPod as much as the next person. In a study my Ph.D. student Brian Lucas and I conducted, we fitted two groups with headphones; one enjoyed their favorite tunes, while the other was tortured with boring political speeches.

Then we tested their creativity and found that those who listened to the speech were much more creative. Why? They were annoyed, edgy, and mentally agitated—which, as it turns out, is a near-perfect recipe for thinking differently. The message: Keep active, stay alert, and learn to embrace the annoying coworker who sits two cubicles down. His incessant fingernail tapping might be the key to your next big insight.

It’s been three weeks since my kids and I first sat down to pick a spring break destination, and I’ve learned my lesson. Last night, I again gathered my family, this time prepared with some familiar props: note cards, pens, and the timer on my iPhone. I shut myself up and simply asked for ideas. I encouraged silly ones and their pie-in-the-sky, “mom would never go for this” ideas. We considered everything from luxury camping and river rafting to spa treatments and foodie tours, but it turns out that dear ol’ mom went for the wildest trip of them all: a week of cycling through Spain. Now that’s an idea worth waiting for.

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Leigh Thompson is the author of Creative Conspiracy: The New Rules of Breakthrough Collaboration and directs the Kellogg Team and Group Research Center at Northwestern University .

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An eAsier wAy to meet someone An Insider Look at Dating in the Modern World iJL LOcAtiOnS

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hy does dating often times seem so difficult and daunting?

With all the dating websites and social networks out there, you’d think it would be easier than ever for singles to meet someone special. But that’s not the case. Meeting the right people seems harder than ever. To get the latest on real-time dating trends, we caught up with Melissa Brown, one of the many dating experts at It’s Just Lunch.

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If You Know Four Notes

Samantha, 15 VIOLIN

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Teach Someone Who Knows Three Photography

by Dave Lauridsen

At Youth Orchestra LA, learning, and rising up, are fundamental.

Crystal, 7 violin

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So Notable At the YOLA at HOLA site, the brass band—Sirilo, 12; Andrew, 11; Macy, 12; and Joselyn, 11—plays on.

“El Sistema emphasizes mentorship,” says YOLA manager Dan Berkowitz.

“As kids get older, they have mentees: students they’re teaching in the younger groups. The idea is, ‘If you know four notes, teach someone who knows three.’ In that way, they’re learning leadership skills they’ll use the rest of their lives.”

Gustavo Dudamel has been called “the Elvis of the orchestra world,” “the hottest thing to hit classical music since Leonard Bernstein,” and “The Dude.” But when you look around this bustling rec center in Los Angeles’ rugged Rampart District, and see dozens of kids proudly cradling trombones, trumpets, and French horns, it’s impossible not to think of the wild-haired maestro as a modern-day incarnation of the Music Man. Or el Hombre de la Música, given his Venezuelan roots and the remarkable number of Latinos who make up Youth Orchestra LA. Since its inception in 2007, two years before Dudamel officially took the baton as the music director of the Los Angeles Philharmonic, YOLA has been inspired by the conductor’s intense passion and incredible success story.

If Dudamel relates uncommonly well to kids who dream of elevating themselves through music, it’s because he was one. The model for YOLA—a nonprofit initiative that supplies underprivileged children with free instruments, instruction, and profound lessons about pride, community, and commitment—is El Sistema, Venezuela’s national music training program, which, 27 years ago, nurtured the talents of a 5-year-old violin prodigy named Gustavo. march 2013 spirit

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In Tune There are almost 100 violists and violinists in training at YOLA at HOLA (right).

Each of them is in the care of lead string teacher Nikki Shorts, one of the 20 part-time educators who guide YOLA’s kids.

“People ask, ‘What’s the secret?’” says Berkowitz.

“It’s the teachers.

They’re the lifeblood of the YOLA program.”

At left, Dudamel’s childlike joy is infectious.

Photograph (Dudamel) By mathew imaging

“El Sistema is effective because it does not just focus on the teaching of music,” Dudamel says, “but instead focuses on the full potential of a child. [It] instills the values of community and working together in order to be a better person.”

In the past half-dozen years, “the system” has flourished in the U.S., most prominently in L.A., home to YOLA at EXPO (situated in South Los Angeles and funded by the L.A. Phil, a likeminded music nonprofit called Harmony Project, and L.A.’s Recreation and Parks Department) and YOLA at HOLA (the Rampart District program funded by the L.A. Phil in partnership with the Heart of Los Angeles community center). In all, 540 Angelenos—a thrillingly diverse assembly of mostly Latino, African-American, Korean, Filipino, and biracial students ages 6 to 18— spend five days a week after school learning to make harmony, in every sense of the word.

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Vivian, 11

french horn

Rodas, 16 violin

Andrea, 9 viola

Jacob, 14 cello

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Jafeth, 11

piccolo

Miguel, 16

clarinet

Jorge, 11

trumpet

Laura, 15 violin

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“There are 540 kids, and there are 540 stories,” says Dan Berkowitz, manager of the two YOLA sites, where on a typical afternoon hundreds of children buzzing with energy gather together in cacophonous and joyful chaos—until a baton is raised. YOLA’s expectations are quite serious, and its commitment long-term. “If you start with us at age 6,” says Berkowitz, “we’ll be with you when you graduate from high school.”

The soaring success of the program will be heard overseas this month, when 10 of YOLA’s most accomplished students travel to London to perform under the guidance of the great Dudamel himself. Fifteen-year-old clarinetist Raymond Chavez is one of the kids who made it through the grueling screening process, which included auditions, an interview, and a personal essay. “Music has given me a different perspective of how I view myself and the world around me,” Chavez wrote. “YOLA has shaped me to be a better leader, role model, and made me realize that I could be part of something greater in life.” Dudamel’s definitive message to all of these kids is one the normally robust maestro would deliver sotto voce, and one he spectacularly epitomizes: “Love what you do, do what you love, and share your gift with others.”

Mind the Gap Enveloped in the lustrous folds of the Walt Disney Concert Hall (where they are rehearsing for their U.K. debut) are the ten Londonbound YOLA students.

From left: Samantha Rosas, violin, 15; Laura Garcia, violin, 15; Malonie Penn, flute, 15; Isaac Green, bass, 16; Abdiel Lopez, violin, 16; Jacob Esquivel, cello, 14; Miguel Ortega, clarinet, 16; Raymond Chavez, clarinet, 15; Edson Natareno, clarinet, 14; Rodas Hailu, violin, 16.

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2/5/13 5:13 PM

How Sweet the S und

by gabbi chee

i l l u s t r at i o n b y l e i g h w e l l s

Comfort. Memories. Contentment. Joy. To the staff at one nursing home, giving these gifts to elderly residents is as intuitive as using an iPod.

I

t’s the second week of January, but The Oaks, a skilled nursing unit in Mechanicsburg, Pennsylvania, still has Christmas trees up, and photos of the facility’s 69 elderly residents with Santa still cover the walls. Taking down the decorations is on Susan Crossley’s checklist. But at the moment, Crossley, The Oaks’ director of recreation, is occupied with a more pressing problem.

“There were some songs on Ralph’s iPod that were just really, really scratchy,” she says. “I’m substituting them so it doesn’t give the guy electroshock therapy through his ears.” Crossley is sitting in Oak Terrace, a bright, airy activity room that she’ll later set up for an afternoon art class. On the desk in front of her, an iPod Shuffle is hooked up to the PC that she and her staff use to manage their residents’ personalized playlists. march 2013 spirit

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“It just constantly amazes me,” the petite 53year-old says, shaking her head in disbelief and sending her blond waves flying. “You can upload five hours of music in 3.6 minutes.”

The time it takes to reload the miniature iPod pales in comparison to the hours Crossley and her recreation team have spent amassing an audio library of 5,381 tracks and developing playlists. Before a resident gets an iPod, the staff devotes an average of two and a half hours talking to the individual and his or her family. The goal? Precisely defining what music the resident likes. In Crossley’s opinion, this output of time and energy is the key to the program’s success.

Even though recreation is part of her job title, Crossley doesn’t gauge that success merely in terms of the music’s entertainment value. That’s because The Oaks is one of a growing number of nursing homes that puts the evocative power of personalized music to therapeutic use for its elders, many of whom have been diagnosed with dementia or other forms of memory loss.

T

he oaks—part of Bethany Village, a retirement community of more than 700 residents—has had an iPod program since December 2011. It is one of more than 60 facilities across North America that have implemented such programs with the help of Music & Memory, a New York nonprofit.

Dan Cohen, Music & Memory’s founder, hopes to make personalized music a standard offering in long-term care facilities, particularly those housing dementia and Alzheimer’s patients.

Music is an old standby of nursing-home recreation, typically presented in a group setting. But after hearing a journalist on the radio comment on the ubiquity of iPods, Cohen realized that the portable music players could reunite the elderly with songs that carry personal significance—and personal significance is essential.

Even as cognitive function and short-term memory diminish with age and disease, “the emotional system doesn’t really deteriorate,” Cohen says. That could explain why his program has been remarkably successful at reaching those who might otherwise be unreachable.

“Even when people with advanced dementia no longer recognize their own family, or no longer have the ability to speak, if they hear a song from their youth that’s familiar to them, they’ll come ‘awake,’ come ‘alive,’” he says. Cohen, whose work is the subject of an upcoming documentary titled Alive Inside, has seen people go from non-

Want to help? communicative and unresponsive to singing in perfect rhythm and recognizing their loved ones after listening to the right songs—ones that are emotionally meaningful to the individual.

The notion that music awakens long-term memories isn’t new. Anyone who’s ever been blasted to the past by a song from their high school years can attest to that. For decades, music therapists have observed this same phenomenon in their work with dementia patients. But their anecdotal findings weren’t taken seriously by the medical community until relatively recently.

In the 1990s, the development of functional MRI (brain-imaging technology that provides real-time measurements of mental activity) gave us the means to observe the mind at work. In the past five years, researchers have established a link between music and the storing of autobiographical memory—the scientific confirmation that music therapists had been waiting for.

Connecting residents of long-term care facilities with beloved music is easy: Visit musicand memory.org for info on donating cash, iTunes cards, or iPods.

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Concurrently, the federal government has tightened regulations on the levels of medication— antidepressants, antipsychotics, and anti-anxiety drugs—that have traditionally been used to calm agitated residents in long-term care facilities.

In other words, the climate couldn’t be more supportive and the need couldn’t be greater for a creative alternative.

At The Oaks, nurses have already been able to cut back on anti-anxiety medications for some residents, and the soothing effect of familiar music has helped once-combative seniors become more receptive to care. Plus, the music has given staff and family members a way of connecting with the residents that is emotionally resonant and deeply personal.

Cohen cautions that the therapy may not work for everyone; deteriorating neurological function prevents some seniors from distinguishing music from meaningless noise. But ever since

Cohen founded the nonprofit in 2008, no facility that has implemented the program with Music & Memory’s help has discontinued it. To Cohen, its staying power is a testament to its effectiveness.

Crossley has had incidences of overstimulation with some residents. These issues are easily fixed by deleting a track or two. But one problem pesters her more than any other. “Dead batteries!” she says, laughing.

H

aving banished the scratchy tracks from his iPod, Crossley goes looking for Ralph. (For the sake of privacy, the names of Oaks residents and their family members have been changed.)

After finding him asleep in his room, she heads to a workroom where iPods are stored when not in use. On a countertop, attached to charging cords, a few sprout from a power strip like multicolored seedlings. Crossley opens a cabinet and march 2013 spirit

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pulls out a plastic box marked with Ralph’s name. She stashes the device and headphones, then ventures back out to see if there are other takers for iPods this morning.

She checks in on James, an 84year-old with a penchant for plaid shirts. He sports a red one today, and a lime-green iPod peeks out of his chest pocket. As he talks

“Those were tears of joy!” Dolores told Crossley. The song had stirred fond memories. “It’s good to have a cry sometimes, isn’t it?” with Crossley, he leaves the headphones on. The volume is turned up high, and you can make out the brassy blaring of trumpets three feet away from his wheelchair. He

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often listens to his tunes during group meals, and his appetite for the music long outlasts the unit’s battery life.

Doctors think James may have suffered a series of mini-strokes before he moved to the retirement community in 2010. He talks in a low, slow rasp and sometimes has trouble finding his words.

But when asked, he says that the music reminds him of his sons when they were growing up.

Later in the week, James’ 50-year-old son, Russell, a tall, good-natured man with a bushy beard, comes to visit. Russell lives two hours away (when traffic is merciful) in Washington, D.C., and makes the trip to The Oaks at least twice a month. The father and son have a long-standing agreement to disagree about music. “He was very clear,” Russell says with a laugh, “anything from the Beatles forward, the whole rock ’n’ roll spectrum, was not music. It was just noise.”

But Russell knows how important music is to his father. James loved attending performances by the Harrisburg Symphony Orchestra, and he put his children in music lessons (violin for Russell, clarinet for his younger brother, Curt). So when Crossley sent an email to family members, announcing the start of the iPod program and asking for their help, Russell was happy to look through his father’s massive CD collection.

He picked out the 20 hours of classical music, ragtime, and jazz that would end up on James’ iPod. Over cookies, the two men reminisce about when James took ballroom dance lessons in his late 70s. It was after his wife died and

2/5/13 5:13 PM

before issues with a hip replacement made it difficult for him to get around.

“We didn’t know if the motivation was to learn dancing or to dance with pretty girls,” Russell kids his father. James’ laughter is barely audible, but you can see the joy that the memory brings— it’s plainly visible in his widening grin and shaking shoulders.

“They … better not … stop music,” James says.

O

ver a chicken wrap at Cafe Magnolia, a lunch spot about a mile down the road from The Oaks, Crossley recounts a story about Dolores, an avid fan of opera who passed away last April. One afternoon, a member of the 24/7 nursing staff found her in bed, listening to her iPod, with tears streaming down her face.

The alarmed nurse took the music player away, brought it to Crossley, and asked her to find out what was upsetting Dolores.

“Those were tears of joy!” Dolores told Crossley. She shared how the song had stirred fond memories of trips with her husband. “It’s good to have a cry sometimes, isn’t it?”

In telling the story, Crossley’s sunny demeanor retreats, and her blue eyes cloud with tears of her own. “I just miss her,” she says, looking away.

Music and recreation truly bring joy to her residents. But the programs are not cures, and death is an undeniable reality at The Oaks—as it is at any nursing home. Which is why it’s crucial, Crossley says, that every interaction between resident and staff end on a positive note. “They need to be associating you with that good time so that the next time they encounter you, you can be that refuge.”

At the core of their efforts, Crossley and her team want to

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create “successful” moments.

“If there’s joy there, it’s successful,” she says. The iPod program dovetails beautifully with that mission, but it’s not the only way that music and personal attention have achieved that goal.

Jenny Bistline, a tiny woman who packs an infectious giggle, is one of Crossley’s recreation assistants. The four-foot-ten (“Probably

less than that because I’m shrinking!”) 58-year-old brings a lifelong passion for dance to The Oaks, where she leads a weekly program that combines simple songs with physical gestures, helping residents maintain the range of motion in their limbs.

Bistline is on her way to find Millie, a resident who missed today’s session. “Millie is usually

my helper,” she says. During the activity, residents “march” in their chairs to “Yankee Doodle” or turn their hands—palm-up, palm-down, palm-up, palm-down—in time to the ABC’s. With a grand sweep of her arm, Bistline will cue Millie, who signals each song’s end by hitting and holding a high note.

Millie is sitting in her wheelchair in one of the common areas.

Bistline takes her hands and asks if they can sing together. The older woman nods, and the two go through a tender routine. As Bistline sways to the melodies, Millie’s eyes follow her side-toside movements.

After each song, Bistline thanks Millie and tells her she is doing a great job. Although Millie remains silent, the look of adoration that she gives the aide is more than enough to express her enjoyment and gratitude.

By the time they get to the ABC’s, Millie’s energy is flagging.

Bistline knows Millie needs to rest, so she asks if they can sing just one more song.

“Mmm-hmm,” Millie says, nodding slowly. Bistline starts a familiar refrain, leaving room for Millie to fill in the last word of each line.

“You are my—” “Sunshine.”

“My only—” “Sunshine.”

Millie then joins in to finish the tune, her voice wavering at first, then getting louder and clearer with each word. There’s no doubt that she knows this song by heart.

“You make me happy when skies are gray.

You’ll never know, dear, How much I love you.

Please don’t take my sunshine away!”

Gabbi Chee is an assistant editor at Spirit. She will always think of The Oaks when she hears the ABBA song “Thank You For The Music.”

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Branson

PHOTOGRAPHY COURTESY OF BRANSON CVB

YOUR ADVENTURE IN

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Now here’s a place that just gets better with age. Branson celebrated its centennial last year, but the festivities still haven’t ended.

Storied theaters, hair-raising thrill rides, and serious shopping make this Missouri city one you’ve just got to see. by amanda gle ason

Begin Your Adventure HERE

What do you consider the best form of therapy?

Wall of flame

A daily fire and water show lights up the downtown waterfront.

march 2013 spirit

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Adventure In Branson If your idea of self-soothing usually involves…

photography courtesy of big cedar lodge

Getting There Fly into Branson Airport (BKG), about 10 miles south of downtown. flybranson.com

shore and peace

Branson’s lakes attract some 350,000 anglers each year.

If fishing strikes your fancy…

Reel One In Then your most ideal hotel is…

Big Cedar Lodge At this luxe lakefront spread, you can cast your way to relaxation then wind down in a log cabin complete with a bubbling whirlpool tub.

The Branson Hotel At Branson’s oldest bedand-breakfast, cozy up to the outdoor fireplace with a complimentary glass of wine.

Hilton Promenade at Branson Landing Situated in downtown’s shopping district, this stately hotel sports a heated indoor pool that’s ideal for a postspree soak.

Where do some of Branson’s biggest celebs hang out? Betcha wouldn’t guess that they’re cruising around Table Rock Lake, one of the country’s top spots for bass fishing. Anglers pour into these waters in search of all varieties of bass, including largemouth, smallmouth, white, and Kentucky spotted. Join the quest during a half- or full-day charter, offered daily at Big Cedar Lodge for groups of up to six. A knowledgeable guide will take you up to a half-mile offshore, where you’ll cast your line. To avoid tales of the one that got away, visit between March and May when this serene sport is at its peak. “Fishing is different every day, depending on weather, seasonal patterns, and the way the fish move,” says Tim Paige, a guide. “One thing is consistent though— patience is key.” We guess it’s true what they say: Good things come to those who bait. bigcedar.com Your adventure continues…

Which piques your curiosity the most?

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NEW IN

2o13!

800-203-4662 ExploreBranson.com FEATURING OVER 100 LIVE SHOWS • SILVER DOLLAR CITY • TITANIC MUSEUM • THREE PRISTINE LAKES BRANSON LANDING • FISHING • BOATING • MUSEUMS • SPAS • GOLF • ZIP LINES OUTLET SHOPPING • DINING • RESORTS • HISTORIC DOWNTOWN

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Adventure In Branson If you’d be interested in checking out…

Then set your sights on…

Titanic Museum Explore more than 400 artifacts related to the ill-fated ship’s passengers and crew, ranging from letters and news clippings to life vests and elaborate dresses.

Then strap yourself in and…

Give It a Whirl

Step right up to Silver Dollar City, the frontier-themed amusement park that’s been Branson’s No. 1 attraction for more than 50 years. When the season kicks off on March 15, thrill seekers will have one thing on their minds: Outlaw Run, the new ride scheduled to launch on opening day. With the world’s steepest wood coaster drop (81 degrees), the towering attraction tops out at 68 mph. Prefer to stay grounded? Watch some of the park’s 100 resident craftspeople—including woodcarvers, glassblowers, and more—at work, or browse the slew of specialty shops. And since you’re in Branson, ending your park visit with a show is imperative. We suggest Street Troupe, an act whose mischief-creating characters seek out audience volunteers. Ready to step into the limelight? silverdollarcity.com Your adventure continues…

Continued

Veterans Memorial Museum The bronze sculpture of 50 life-sized soldiers is the centerpiece of this military tribute, home to uniforms, medals, and weapons that span from World War I to the Gulf War.

Getting Around To see all Branson has to offer, renting a car is your best bet. For a complete list of transportation options, visit the city’s tourism website. explorebranson.com

Which piece of history has more appeal? photography courtesy of branson cvb

stop, drop & roll

The Giant Barn Swing twirls through the air, pendulum-style.

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Adventure In Branson Continued

If you’re seriously stoked about…

Which dish makes your mouth water?

Then make time for a stop-in at…

Blast to the Past

Flash back in time with a visit to historic downtown Branson, a lively section of Main Street lined with brick sidewalks, Victorian lampposts, and mom-and-pop shops. In the center of it all, you’ll find the century-old Branson Depot, which runs sightseeing tours through the Ozarks aboard restored luxury railcars from the 1950s. If you’d rather stay close to the action, hitch a free trolley ride to Dick’s 5 & 10, a variety store whose narrow aisles overflow with antique and modern finds that range from meat grinders and Elvis collectibles to checkerboards and wind chimes. (Warning: If you’re a serious browser, block off a few hours.) And since all this exploring will undoubtedly require some refueling, wander over to The Farmhouse, an old-fashioned café known for its blackberry cobbler—and repeat visits. downtownbranson.org

Dixie Stampede Feast upon a whole roasted chicken at this dinner show, where opposite sides of the arena cheer for their team of horses and riders.

Dobyns Dining Room Smoked tomato soup is a specialty at this restaurant located at College of the Ozarks, a school where in lieu of tuition students are required to work on campus.

Cruise with the Stars Book a special ticket on Branson.com for a stage performance by Tony Orlando, or other local favorites, and included is an afternoon cruise with that star aboard a luxury yacht.

Getting OUt Welcome spring by perfecting your swing at one of the city’s 10 public golf courses. explorebranson golf.com vroom & board

This locomotive once served the B&O Railroad.

Your adventure continues...

photography courtesy of missouri Division of tourism

Hop aboard a downtown train and…

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Adventure In Branson Continued

Which might your Friday night involve?

Catch an Act

Gone with the Wind Museum Be blown away by this downtown museum’s extensive collection of memorabilia from the famed film, including original costumes, props, and scripts.

Watch This To see some of our adventures come to life, visit our YouTube channel, SWASpiritMagazine.

All the world’s a stage in Branson. With 53 theaters showcasing everything from bluegrass to comedy to acrobatics, it’s no wonder more than 7 million visitors flock to the “Las Vegas of the Ozarks” each year. To hear twin fiddles and a steel guitar, do-si-do to Presleys’ Country Jubilee, where four generations of one musically inclined family crank out country classics. For pop hits old and new, Mickey Gilley Theatre is the place: Don’t miss SIX, a singing sextet of brothers who harmonize on tunes from The Temptations to the Black Eyed Peas. When your eardrums need a rest, settle in at New Shanghai Theatre and let the Acrobats of China wow you with plate spinning, body contortions, and feats of strength and balance. Now that’s what we call a mind-bending experience. presleys.com, thesixshow.com, acrobatsofchina.com

photography courtesy of branson CVB

Copper Run Distillery Take a free tour of this facility, where moonshine, rum, and whiskey are handcrafted using preProhibition methods.

Continued

sing, dance, and stand in awe when you…

then you can’t miss…

Branson Ballknocker Kiddos jump at the chance to roll inside a 12-foot-tall clear ball down a massive hill.

(Parents, fear not: An interior air cushion softens the spins.)

Continued

ready steady

The secret to this trick? Four hours of practice a day.

And when you�re done…

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Life Adventure In Branson

launch pad

Branson Airport is the only privately owned commercial airport in the U.S.

Life Adventure In

Branson It’s not just the stellar shows that take center stage in Branson.

Top-notch shopping, down-home hospitality, and outdoor activities galore have roused a standing ovation from its passionate residents. Need proof? We rounded up some of the city’s savviest locals, from a restaurant owner to the president and CEO of a hospital, to uncover why this Missouri mountain town is causing such a stir. Their voices tell the enticing story of what life is like in the “Las Vegas of the Ozarks.”

Photography Courtesy of Branson Airport

It’s time for the biggest adventure of all: living here.

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W

WHERE ADvENTuRES TAKE FlIGHT EvERyDAy! Bass Pro Shops • Hilton • BELK

Aéropostale • Brookstone

• Chico’s

Coldwater Creek • Hollister Pendleton

• J. Jill

• Bath & Body Works

Victoria’s Secret • White House|Black Market Versona Accessories • Yankee Candle Build-A-Bear Workshop • Cantina Laredo Famous Dave’s BBQ • Joe’s Crab Shack Branson Landing Fountains & More!

®

WHERE SHOPPING, DINING & ENTERTAINMENT TAKE CENTER STAGE! You’re the star at BELK, Bass Pro Shops and over 100 specialty stores and restaurants, plus the Hilton Promenade and our $7.5 million water and fire fountain spectacular.

417.239.3002 |

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2/4/13 3:44 PM

Life Adventure In Branson

Social SCENE

The Branson Convention Center offers 220,000 square feet of meeting and event space.

“The Branson Convention Center, managed “Whether you’re attending a meeting or

by Hilton, is a world-class meeting and event celebrating family time together, you’ll disfacility that can accommodate up to 4,500 cover a destination with unlimited activities guests. The Hilton Branson Convention to choose from. After all, there’s no place that Center Hotel is the perfect extension of the brings people together like Branson. ExperiConvention Center, committed to meeting its ence star-studded performances at our live guests’ technology and entertainment needs. music shows, spend a day ziplining, or spin Because stress is a way of life for most busiupside down on a roller coaster at Silver Dollar ness travelers, Branson offers a perfect remedy. City. The possibilities for a memorable vacaWe’re located in one of the most beautiful areas tion with those closest to you are truly limitless. of the country—the Ozark Mountains—and With Southwest Airlines launching service there is so much for visitors to see and do outon March 9, Branson has access to a netside of the meeting room, such as fishing, work that was previously not available in this golfing, and boating. Just the feeling of being region. Because of that, we expect to see a large in Branson is relaxing, and this city is known increase in business and leisure travel. The for how well it treats its visitors. The number of Branson Airport takes great pride in our cusmeetings and conventions has increased each tomer service. On opening day in May 2009, we year for the Hiltons of Branson, and we only began what we call The Branson Wave—our expect the growth to continue. A big part of airport staff goes out on the ramp and waves to that is the reputation we have with our service every plane before it exits the airport. Our cuslevels not only here, but in Branson in general. tomers love it and so do the pilots. We’re excited This city is a great, newly discovered jewel in to work with a great company like Southwest the convention marketplace.”

Airlines who focuses on customer service as —Bill Derbins much as we do at the Branson Airport.”

General Manager —Jeff Bourk Hiltons of Branson Executive Director Branson Airport

Photography Courtesy of The Branson Cenvention Center

Meet in Branson

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On the ShOreS Of table rOck lake The perfect destination for the entire family

S un se t at th e S w im m in’ Ho le

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Life Adventure In Branson

Meet in Branson

wide open spaces

The Grand Hall at Chateau on the Lake measures 32,000 square feet.

“Meeting planners choose Branson for its distinctive hospitality and attractions, which range from pristine lakes to world-class entertainment. Located on the campus of College of the Ozarks, The Keeter Center provides a relaxing environment in a location that’s set apart from the tourism district. In addition, our hotel accommodations are extremely convenient to the Branson Airport. By choosing us to host an event, our guests make a choice to invest in our Work Education Program, which allows our students to graduate debt-free.”

—Tom Healey General Manager The Keeter Center at College of the Ozarks

in wood company

Big Cedar Lodge hosted 515 groups in 2012.

“With venues overlooking Table Rock Lake and the Ozark Mountains, plus a 14,000-squarefoot spa, Chateau on the Lake Resort, Spa, & Convention Center is an incomparable retreat for meetings and conventions. Branson has a strong presence in the region because of its strategic location in the heartland, and the city is an in-demand small meetings destination because of its mix of meeting facilities and recreational amenities. Branson is in an enviable position when it comes to hosting vibrant meetings.”

—David Hume Director of Sales Chateau on the Lake Resort, Spa, & Convention Center

grand affair

The Keeter Center’s Silver Dollar City Parlor is popular for banquets.

Photography Courtesy of Big Cedar Lodge (lodge), Chateau on the Lake resort (meeting room), and Keeter Center (parlor)

“Big Cedar Lodge was designed to give guests a true encounter with nature. For example, groups can develop team-building skills while experiencing life on the range by participating in a real cattle drive. With more than 20,000 square feet of meeting space, three restaurants, five pools, and a variety of room types ranging from private cabins to rustic lodge rooms, Big Cedar is a destination all in itself. Add to that more than 20 complimentary activities and personalized amenities, and we can ensure a unique experience with every visit.”

—Sydney Friar Public Relations Manager Big Cedar Lodge

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Positioned across from Branson Landing bustling with restaurants, shopping and entertainment, the state-of-the-art Branson Convention Center can accommodate 4,500 attendees and offers 220,000 square feet of meeting space.

Our two easily accessible and award-winning hotels are right at the center of action and excitement in Branson. Branson and Hilton Hotels cater to the needs and interests of travelers near and far by exceeding expectations.

417-336-5400 bransonconventioncenter.hilton.com

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2/5/13 5:09 PM

Life Adventure In Branson

helping hands

Work in Branson

“Branson is a great place to work since it’s such a great place to live. Aside from the natural beauty of the Ozarks, it’s a place where people respect each other. We’re fortunate to live with people who honor integrity, faith, and a strong sense of community. We’re no longer just a place to retire—younger couples are calling Branson home becuase it’s a great place to raise a family. Excellent schools and outstanding health care are just some of the reasons people like working here. A major renovation and expansion of our hospital—Cox Medical Center Branson—which is the only hospital in town, is planned over the next five years. We have the resources to keep up with the expected population growth. Our role is not only to be here when you’re sick, but to work with our neighbors to help keep the community healthy.

New physicians are coming to the community in part due to our strong work ethic and strong values. While the town may be bustling with millions of visitors each year, we’re still small enough that residents can pick up the phone and call the hospital CEO directly.”

—William K. Mahoney President/CEO Cox Medical Center Branson

“Branson has always been known as a leisure destination, but the convention and meetings market has grown over the last few years, due to factors including our new Convention Center, an increase in meeting facilities, and more transportation options. Our central location within the U.S. only adds to our appeal. In addition, when guests are done with business for the day, there’s a multitude of entertainment options, ranging from theaters and shopping centers to golf courses and world-class fishing. People are always surprised at the variety of things to do here. The Ozarks hospitality is a big part of why people keep coming back—it’s ingrained in our culture. When people see all we have to offer, they often discover that Branson is also a great place to retire. The cost of living is fairly low, and there’s a wide array of activities available.

We’re proud of what Branson has become over the last few decades.”

—Ross Summers President & CEO Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau

Photography Courtesy of Cox Medical Center Branson

Cox Medical Center Branson employs about 1,200 people.

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Chateau On The Lake in Branson: Experience the “Castle in the Ozarks.”

Chateau On The Lake features: – 301 beautifully appointed guest rooms and 57 spacious hotel suites with a focus on supreme comfort, absolute elegance, and unabashed luxury. Think tiled stone baths. Hand-tooled iron lamps. Leather chairs. Cherry wood beds with Serta Perfect sleeper mattresses.

– Complete 24/7 Fitness Center with Nautilus circuit and treadmills – Indoor and outdoor swimming pools

FOR TRAVELERS who seek a resort that is close to home yet feels like a world away, visit Chateau on the Lake Resort ,Spa & Convention Center. The flagship hotel of John Q Hammons Hotels & Resorts.

The AAA Four Diamond resort & spa offers everything one would expect from a five-star resort —including a stunning lakefront location; luxuriously appointed accommodations; an indulgent spa; comprehensive amenities; choice of dining options; and expansive event space for meetings, conferences, social events and weddings.

If you seek a place to truly get away from it all, you need never leave the resort. There’s always a secluded spot to sit back and enjoy the peace, tranquility and of course, the views. if a more active getaway is what you are after, the Chateau on the Lake Resort Spa & Convention Center puts you just minutes away from all of the activities that make Branson, Missouri the “Entertainment Capital of America” including live entertainment, theme parks, and famous attractions.

SPA CHATEAU is 14,000 sq. ft. of pure indulgence. Where signature treatments blend rich elements of the Ozarks with exotic European therapies. A dazzling 30-foot high Swarovski crystal chandelier sets the tone for your spa experience.

– Complimentary mountaintop tennis courts – Full-service marina with complimentary use of kayaks, canoes and paddle boats – Full-service Spa Chateau with sauna, steam room, indoor and outdoor hot tubs and private lockers – 43,000 sq. ft. of exceptional convention and meeting space–all on one level– that inspires creativity and success.

Visit ChateauOnTheLake.com

If the views were any better, you’d need a boarding pass.

Chateau on the Lake. A different point of view.

Breathtaking views. Unsurpassed accommodations and exceptional amenities.

Imagine a getaway high in the Ozarks, at Chateau on the Lake, Branson’s only AAA Four-Diamond resort & spa. Here, you’ll be transformed by a rare combination of inspiration and enchantment. No wonder we’ve become one of America’s most popular vacation and meeting destinations.

888.333.LAKE (5253) • ChateauOnTheLake.com Another exceptional resort by John Q. Hammons Hotels

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Life Adventure In Branson

Play in Branson

“Behind the bright lights and whirl of theme park rides, Branson is a small town community with a big heart.

Stepping into Table 22, you’ll find a contemporary bistro that serves haute cuisine. Our vision was to create a chic, wine-centric restaurant to complement our boutique, Palate Fine Wines. From the contemporary art on the walls to the locally grown produce we serve, it’s unique in many ways. Our wine list boasts more than 80 wines from around the globe, at exceptional prices. Table 22 has had the honor of being voted one

of Branson’s best restaurants by 417 Magazine for the two years that it’s been open.”

—Dr. Rich Makuch Owner Table 22 and Palate Fine Wines “We believe that a great vacation enhances lives and blesses souls long after you’ve returned home. Welcome to Branson, Southwest fliers!

—Jerry Emery CEO Amazinn & Suites; Angel Inn; Branson Towers Hotel

“Branson Landing is a riveting entertainment venue full of affordable, family-friendly adventures—all within a 95-acre retail and entertainment destination located on Lake Taneycomo. We offer specialty stores and restaurants, a multitude of entertainment options, plus a $7.5 million water spectacular show that’s synchronized to light, sound, music, and fire. This is a city where you arrive as a guest and depart as a friend.”

—Tammy Scholten Director of Marketing/Entertainment Branson Landing

Photography Courtesy of Branson zipline

easy riders

Branson Zipline offers five tour options.

“Branson is a unique place—an allAmerican hometown that nearly 8 million tourists just happen to visit each year. The stars of the many shows are accessible after the performances, and you may even see them at the grocery store! They choose to live here because of the beauty of the Ozarks and the kindness of the people. Dixie Stampede Dinner Attraction sparks emotion in each member of your family, from kids to grandparents. Mom makes the decision to go, since that’s usually what makes the kids happiest. Dad enjoys the four-course feast, and grandparents treasure the togetherness. Mom is key to all, because if momma’s happy, everyone’s happy!”

—John Richardson Director of Sales & Marketing Dixie Stampede Dinner Attraction

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NEW RIDE

in 2o13

Pack Your Bags...

You’ve Got A StAGe to CAtCh

Discover endless adventures with your family at Silver Dollar City and Dolly Parton’s Dixie Stampede in Branson!

America’s Best Theme Park, Silver Dollar City, premieres The World’s Most Daring Wood Coaster—Outlaw Run, alongside 30 thrilling rides and attractions, 100 demonstrating craftsmen, 40 live shows, 17 award-winning restaurants and 7 festivals & special events.

And, the table is set at Branson’s Most Fun Place To Eat—Dixie Stampede, featuring a grand arena stage with stampeding buffalos, talented performers and world-famous racing ostriches.

Join us...it’s where fun goes to take a vacation and flying coach takes on a whole new meaning!

SAve When You visit Both Attractions— Call 800.831.4FuN (386) & Ask For the Adventure Package silverdollarcity.com • dixiestampede.com

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Life Adventure In Branson

Play in Branson

one-stop shop

Browse more than 100 stores and restaurants at Branson Landing.

“I’m sure that everyone will find an adventure they weren’t expecting in Branson, and the free online trip planner on Branson.com is the best way to see everything that Branson has to offer. Branson.com is committed to helping you create your perfect Branson adventure.”

—Lianne Milton President Branson.com & Branson Tourism Center “It’s amazing how everyone here seems to bond.

At Branson Zipline, we see all different types of people, and they become friends on the spot.

We offer a variety of different zipline tours, and if you’ve never tried it, make sure your first experience is with us. We’re not a ride—we’re a themed vacation destination.”

—Wes Stoner Marketing & Sales Manager Branson Zipline Canopy Tours at Wolfe Creek Preserve

stage might

Bret Michaels belts out hits at Black Oak Amphitheater.

“Black Oak Amphitheater hosts well-known national touring acts that range from country legends like George Strait to rock stars like Ozzy Osbourne. Our Coors Light concert series is one of the most anticipated events of the summer for locals. Our shows are a mix between a rock concert and a big tailgate party.

People start showing up hours before the concerts to hang out on our scenic grounds. Black Oak is a place to come let your hair down and have fun. There’s a lot of successful people that could choose to make their homes anywhere in the world, and they’ve chosen Branson. If you come for a visit, you’ll understand why.”

—Lance Combs General Manager Black Oak Amphitheater

Photography By Chris Hutchison for Branson Landing (Promendade), courtesy of CG Media/I.D. (Concert)

“One of the best ways to experience Branson’s historical waterfront is on a Main Street Lake Cruise. Don’t miss the new family-friendly Paddlewheel Pub, located right on the water at Branson Landing.”

—Steve Johnson General Manager Main Street Lake Cruises

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A Destination that Will Restore Your Faith in America’s Youth COLLEGE OF THE OZARKS Nestled in the heart of the Ozark Mountains is a place, which is more than a little different. It’s a place where Christianity , patriotism, character, and values are as important as a student’s GPA.

A DESTINATION WITHIN A DESTINATION

Millions of visitors each year come to Branson as a destination, but many miss C of O, as well as the fact that there is a full day of exploration to be enjoyed on the beautiful campus!

History buffs love the Edwards Mill and the 1800s-era Star Schoolhouse.

They rave about the Ralph Foster Museum, coined the “Smithsonian of the Ozarks,” boasting one of the finest firearm and Aptly named by The Wall doll collections in Street Journal as Hard Work the country, not to ® U. , College of the Ozarks® mention home of the students earn their tuition by original “Beverly working at campus points of Hillbillies” truck. interest, which provide a unique You may also want to opportunity for visitors to explore know about the Gaetz Tractor the campus, taste its character, Museum, the award-winning as well as feel its warm personal- McDade Orchids, and ity. At graduation these students renowned Fruitcake walk away debt-free with an and Jelly Kitchen... education for life. with free samples!

> > > > > >

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®

TASTE THE OZARKS

If it’s an appetite you’re needing to satisfy, dining at The Keeter Center is the locals’ best-kept secret. And courtesy of the C of O Dairy Farm’s fresh cream, Nettie Marie’s Homemade Ice Cream can be the “cherry on top” of your visit to Hard Work U.® And on that happy note, have a blessed day and enjoy the rest of your flight!

College of t he Ozar ks (2 miles sout h of Br anson) (417)33 4-6 411/ cofo.edu ®

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Life Adventure In Branson

See in Branson

“My dream was to create a great 70s show with a full-scale multimedia production that takes you on a nostalgic trip back to this groovy musical decade. We represent the music faithfully while tying in my personal experiences and the events of the decade. You’ll catch yourself singing along with movie soundtracks and hits from the greatest artists of the era, including the Eagles and Bee Gees. This is a high-energy, full production, multimedia extravaganza that showcases Branson’s best live band and a terrific cast of singers and dancers, making this Branson’s hippest new variety show. 70s Music Celebration! starring me, Barry Williams, is a great show for all ages.”

—Barry Williams 70s Music Celebration!

“The Hughes Brothers Theatre features three shows throughout the year: Ayo starring Voices of Glory, the Hughes Brothers Christmas Show, and it. The five Hughes brothers perform in it and the Hughes Brothers Christmas Show. The shows are so memorable becasue of the astonishing amount of talent delivering incredible entertainment, combined with a warm family feeling. Branson has a grand tradition of families working together to bring fun to generation after generation.”

—Jeff Topper Director of Sales Hughes Brothers Theatre

“Kirby VanBurch is one of the most awarded magicians of the decade.

His show features white tigers, leopards, and other exotic animals.

Guests will also see assistants cut in half, fun sword play, helicopter appearances, and more. VanBurch has a great ability to win over an audience with his whimsical style of humor. It’s a lighthearted show where you’ll see mind-boggling magic, and everyone from grandma to grandson are having fun. You won’t find another show like this anywhere. It’s unique to Branson, just like Branson is unique.”

—Rob Patrick General Manager Kirby VanBurch Theatre

must-see. Every year, new acts and production elements are introduced, much to the delight of our fans.”

—Sheila Dutton CEO/Performer Dutton Family Theater

high spirits

Kirby VanBurch’s tricks will leave you awestruck.

“In Branson, you’ll find plenty of highquality live shows, museums, attractions, and shopping. The inspiring family experience at Sight & Sound Theatres includes a majestic 2,000seat theater; a massive 300-foot stage that wraps around the audience on three sides; a large cast of professional actors; spectacular sets up to 40 feet high; and a variety of live animals. You’re truly transported back in time to witness some of the greatest stories of the Bible as they “The Dutton Family Theater hosts come to life on stage. We also offer a four different shows throughout behind-the-scenes tour where you the year, including our acclaimed have the opportunity to go backstage Christmas show. Take the nine famand discover the technology and ily members who comprise the core ingenuity that powers the dramatic performing group—thrown in with complexity of each show. You’ll visit spouses and grandchildren every the nerve centers that keep the lights, now and then—and you have the sound, stage, and even the animals amazing Duttons! Our show defines on cue. It’s a chance to learn about the the word variety: Each member of process involved in bringing a story the family plays multiple instruto life, and step up to the stage for an ments, and the lineup includes counactor’s view.” try, bluegrass, rock ‘n’ roll, classical, —Cynthia Carson and more. Add to that comedy, dance, Director of Operations and state-of-the-art sound and lights, Sight & Sound Theatres and you have an amazing production. Also performing at the theater is George Dyer, the internationally acclaimed tenor whose show is a family ties

Musical talent runs in the Dutton clan.

Photography Courtesy of 70’s Music Celebration (saxophone), The Dutton Family Theater (Duttons) and KirBy vanburch (illusion)

tune in

Be blown away by 70s Music Celebration!

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Happening in Branson March 6–12 NAIA Division II Men’s Basketball National Championship cofo.edu/NAIA March 9 Southwest Airlines begins service to Branson southwest.com March 19–23 Association of Collegiate Anglers Big Bass Bash collegiatebass championship.com

April 4–7 Vietnam Veterans Welcome Home Celebration bransonveterans events.com

May 10–11 Branson Landing’s 2nd Annual “Peace, Love & VW Bugs” Parade & Show bransonlanding.com

May 26 Trace Adkins with special guests Aaron Lewis & Blackberry Smoke blkoakamp.com

July 3 Branson Landing 6th Annual Liberty Light Up Concert & Fireworks bransonlanding.com

April 12–14 Branson Elvis Festival bransonelvis festival.com

May 18–19 Gridiron Golf Classic tantone.org

June 8–21 National KidsFest silverdollarcity.com

May 25 Cooking 101: Flatbread Pizza & Italian Wine bigcedar.com

June 23 Tim McGraw with special guests Brantley Gilbert and Love & Theft blkoakamp.com

July 4 Chateau on the Lake 4th of July Celebration chateauon thelake.com

April 24–25 See The World in Branson Music Fest seetheworld inbranson.com April 27 Cooking 101: Fiesta Time with Margaritas bigcedar.com

March 23 Dessert & After Dinner Drinks bigcedar.com

WiN

May 26 Memorial Day Picnic & Fireworks bigcedar.com

July 3 Branson Landing Fireworks Cruise on the Landing Princess mainstreetlake cruises.com

A 6-Night Branson Travel Package!

July 4 Lynyrd Skynyrd blkoakamp.com July 4 Silver Dollar City’s Independence Day Celebration silverdollarcity.com

spOnsOred By

Package includes two roundtrip tickets on Southwest Airlines, plus free hotel stays, dining gift certificates, show tickets and more:

To enter, go to spiritmag.com and register by March 31, 2013. (Only One entry per persOn.) HOtel AccOmOdAtiOns • One (1) Night Stay at Hiltons of Branson ($250 value) • One (1) Night Stay at chateau on the lake resort & spa ($350 value) • One (1) Night Stay at Big cedar lodge ($250 value)

• Three (3) Night Stay Compliments of letsGotoBranson.com (Amazinn & Suites, Angel Inn or Branson Towers Hotel) ($270 value)

WelcOme Gifts • One (1) Branson/lakes Area chamber of commerce and cVB Welcome Package ($100 value) • One (1) cox medical center Branson Welcome Gift ($40 value) • One (1) $50 flyBransontravel.com Gift Certificate • One (1) $100 Branson landing Gift Certificate • One (1) $150 Keeter center Gift Certificate • One (1) $200 gift certificate from Branson tourism center and Branson.com to use for additional Branson lodging, shows, attractions and more.

sHOWs • Two (2) VIP Tickets to Black Oak Amphitheater ($300 value) • Two (2) VIP Tickets to “Acrobats of China” Featuring new shanghai circus ($100 value) • Two (2) VIP Tickets to the 70s music celebration! Staring Barry Williams ($68 value) • Two (2) VIP Tickets to “it” at the Hughes Brothers theatre ($100 value) • Two (2) Elite Seating Tickets to the Kirby VanBurch show ($100 value) • Two (2) Tickets to “The Duttons Show” at the dutton family theatre ($67 value) • Two (2) Tickets to “Joseph” at sight & sound theatre ($100 value)

meAls • Four (4) Dinner Cruise Tickets on the main street lake cruises Landing Princess, Branson Landing’s 100-Foot Luxury Yacht ($180 value) • Two (2) Tickets to dixie stampede Dinner Attraction Featuring the World Famous Racing Ostriches ($90 value) • One (1) $50 table 22 Gift Certificate • One (1) $50 Gift Certificate to the paddlewheel pub at main street marina on Branson Landing

AttrActiOns • Two (2) One-Day Tickets to silver dollar city Featuring Outlaw Run Wood Coaster ($119 value) • One (1) Full-Day Pontoon Boat Rental at main street marina on Branson Landing ($250 value) • Four (4) Sightseeing Cruise Tickets Aboard the main street lake cruises Lake Queen Paddlewheel Boat ($100 value) • Two (2) Ozarks Xplorer Zipline Canopy Tours from Branson Zipline canopy tours at Wolfe Creek Preserve ($200 value)

oFFiciaL rULEs: No pUrcHasE NEcEssarY. a pUrcHasE WiLL Not iNcrEasE aN ENtraNt’s cHaNcE oF WiNNiNg. To enter, go to spiritmag.com, and click on the Sweepstakes. Entries must be received no later than midnight, March 31, 2013. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, participating travel partners, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing at Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about May 15, 2013. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/Branson, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or phone). If the winner does not agree with the rules of the contest, or does not meet the requirements of eligibility to enter this contest, he/she will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. The Approximate Retail Value of the prize package is $4,644. The winner will receive a 1099 IRS tax form. Void where prohibited by law, and all federal, state and local laws apply. Prizes are non-refundable, non-transferable, are not redeemable for cash, and may not be substituted. Round-trip airfare for two included. Selected blackout dates may apply.

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On.)

lver Run

t Rental nson

ckets cruises t

Where the Bible comes to life!®

Last Chance to See in Branson, MO!

March 15 - October 18, 2013 The show that has everyone in Branson talking, Joseph returns for one more season! Travel into ancient Egypt as our stage transforms right before your eyes. Follow this biblical story of a family torn apart, one man’s unwavering integrity and the restoration it brings to his life.

sight-sound.com

800.377.1277 13MK043

Pillow Top Beds, Refrigerator & Microwave, Free Wi-Fi, Oversized Rooms, Buffet Style Breakfast with Hot Items and 100% real fruit juices, Electronic Locks, 32” or Larger TVs, Hair Dryers, Irons & Boards, In-Room Coffee Makers, 24-Hour Front Desk with Coffee and much, much more!

Book online at LetsGoToBranson.com

*We will meet or beat the price of any similar quality and amenity Branson hotel. Expires 12/31/2013

e Canopy canopy e ($200

later than gible. The number of otified (by es are the efundable,

3 11:32 AM

417-334-2300 Amazinn and Suites

3311 Shepherd of the Hills Exp

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417-336-4500

Branson Towers Hotel 236 Shepherd of the Hills Exp

417-334-6500 Angel Inn

2350 Green Mountain Dr.

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PHOTOGRAPHY © RICHMOND METROPOLITAN CONVENTION & VISITORS BUREAU

Virginia State Capitol in Richmond.

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S P IRI

T OF

BY BILL LOHMANN

Y

ou know all about the rich and deep history that Virginia offers: Jamestown and Williamsburg, George Washington and Thomas Jefferson, the Civil War and Abraham Lincoln.

Abraham Lincoln? As in the movie. Steven Spielberg’s Lincoln, nominated for 12 Academy Awards, was filmed entirely in Virginia, mostly around Richmond, the old capital of the Confederacy.

During filming, Gov. Bob McDonnell was mildly startled to arrive home one evening at the Executive Mansion—which, by the way, is being feted for its 200th anniversary in 2013—to find Union soldiers on the lawn and Lincoln, aka actor Daniel Day-Lewis, in the kitchen.

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The Richmond premiere screening of Steven Spielberg’s Lincoln at the historic Byrd Theater.

Visitors who love to experience local flavors have a lot to discover in Virginia.

Photography by Sarah Hauser, Virginia Tourism Corporation

F

ans can follow the Lincoln Movie Trail, on foot or on Segway, which pinpoints film locations as well as restaurants and other sites frequented by stars such as Day-Lewis, Sally Field and Tommy Lee Jones, as well as Spielberg himself.

This taste of Hollywood is only one of the surprises awaiting visitors to Virginia—with the emphasis on “taste.”

“Visitors who love to experience local flavors have a lot to discover in Virginia,” said Rita D. McClenny, president and CEO of Virginia Tourism Corporation. “In every part of Virginia you’ll find local wineries, craft breweries and now even hardcideries to visit. We’re also known as the oyster capital of the East Coast, with seven different oyster regions to explore. And when you add in the hundreds of food festivals that celebrate everything from peanuts to Hanover tomatoes, Virginia should top the list for culinary travelers.”

Wine, particularly, has become both a big business and big attraction in Virginia, where you will find 230 wineries, most of which are small and family-owned. If you visit a tasting room, there’s a good chance you will find yourself chatting with the owner or winemaker. In 2012, Wine Enthusiast Magazine ranked Virginia as one of the world’s Top 10 destinations for wine travel, and each year more than 1.6 million visitors make their way to the state’s wineries, which are found in some of the loveliest settings Virginia has to offer, from the Eastern Shore to

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Sunset Hills Vineyard offers Chardonnays, Viognier, Merlot and Cabernet Franc for your tastings.

the farthest reaches in the southwest.

Numerous wineries are clustered in the foothills around Charlottesville and in the rolling landscape of Northern Virginia, especially Loudoun County, just 25 miles from Washington, D.C., which features 27 wineries and tasting rooms, the most of any county in Virginia.

March is “Wine and Dine Month” across Virginia—or “Love By the Glass,” as the campaign is called.

Throughout the month, Virginia wines will be showcased at more than 500 participating restaurants and wine shops across the state as part of special menu offerings and pairings of local food and wine.

“Love” has long been the theme of tourism in Virginia, whose enduring “Virginia Is For Lovers” slogan has beckoned travelers to the state since 1969, not so much in a romantic sense —though it can be—but as an appeal to anyone who might have a passion for just about anything.

Grape vines at Sunset Hills Vineyard.

And there is much to be passionate about in wildly diverse Virginia.

From strolls on sandy beaches to hikes through rugged mountains, from hip city centers to achingly beautiful, middle-of-nowhere countryside. Virginia has something for everyone.

Richmond, the capital, boasts considerable history, including its Lincoln-related tours and culture in its numerous museums. The city has also become a destination thanks to its restaurants and craft breweries and its outdoor adventure.

In April, the Virginia Museum of

Photography by Cameron Davidson/Camerondavidson.com, Virginia Tourism Corporation (Tasting and grapes), Travis Fullerton. Virginia Museum of Fine Arts, Virginia Tourism Corporation

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Fine Arts will open Pop Art & Beyond: Tom Wesselmann, showcasing the work of a leading figure in American pop art (April 6–July 28); in November, the museum will become the only East Coast venue for Hollywood Costume, featuring more than 100 of the most iconic movie costumes (Nov. 2–Feb. 17, 2014). Just down the Boulevard, The President’s Photographer: Fifty Years Inside the Oval Office,”a National Geographic exhibition will open at the Virginia Historical Society (March 4-July 8). The Museum of the Confederacy, the American Civil War Center at Historic Tredegar Ironworks and the Valentine Richmond History Center are among other museums worth a visit.

To truly appreciate Richmond, though, you should head outdoors.

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The new James W. and Frances G. McGlothlin wing at the Virginia Fine Arts Museum.

In 2012, Outside magazine named Richmond America’s best River Town, and the James is indeed the centerpiece of the city’s outdoor activities—from tubing to rock-hopping to walking and biking on trails of the James River Park

System. The river is a backdrop for summer concerts on Brown’s Island, Dominion Riverrock, (an annual sports and music festival in May), and the Richmond Marathon in November.

April’s Monument Avenue 10K attracts

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more than 40,000 participants and features one of America’s best races and a huge community party. October brings the Martin’s Tour of Richmond Gran Fondo, a 102-mile bicycle race, in advance of Richmond hosting the 2015 Road World Cycling Championships.

When it comes to eating, the city has a rising reputation among foodies with restaurants such as Arcadia, The Blue Goat, The Roosevelt, New Zealandinspired Burger Bach, and Proper Pie Co. Thirsty? Legend Brewery, Hardywood and Center of the Universe in nearby Ashland are local craft breweries, and Mekong Restaurant, specializing in Vietnamese cuisine, was voted America’s No. 1 Great American Beer Bar on CraftBeer.com.

“The restaurant scene has always been good, but it’s really starting to jell,” said Jennifer Carnam, vice president of marketing for the Richmond Metropolitan Convention & Visitors Bureau.

Oh, and the NFL’s Washington Redskins are moving their summer training camp to Richmond at facilities behind the Science Museum of Virginia, another worthy stop.

On the coast, a good place to start in Virginia Beach is at the most iconic attraction in town: the almost 3-milelong boardwalk that stretches from Rudee Inlet at 1st Street to 40th Street and is wide enough for bicyclists, joggers and those who prefer to amble along at a leisurely pace and simply see the sights. Must-sees along the way include JT’s Grommet Island Beach Park & Playground for EveryBODY (a handicap-accessible oceanfront park), the Atlantic Wildfowl Heritage Museum, the Virginia Beach Fishing Pier, the Old Coast Guard Station Museum and the 34-foot King Neptune statue.

Virginia Beach offers 14 miles of open, public beaches.

Photography by Cameron Davidson/Camerondavidson.com, Virginia Tourism Corporation

Virginia Beach Oceanfront.

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400 years of history. Over 60 attractions.

Unique shops. Fabulous food.

World-class museums.

Beautiful year round.

1-888-RICHMOND.

VisitRichmondVA.com RichmondCVB.indd 1

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Kayaking in the Chesapeake Bay at the Mouth of Mobjack Bay with New Point Comfort Lighthouse, built circa 1804, in the background.

In all, Virginia Beach offers 14 miles of open, public beaches, and a resort area that features live music, street performers, outdoor cafes and nightlife.

In contrast with the vibrancy of the busy oceanfront, the area also features 18,000 acres of parkland and national wildlife refuges, including First Landing State Park, False Cape State Park and Back Bay National Wildlife Refuge, where the dunes, marshes and maritime forests are home to wild horses, feral pigs and loggerhead turtles, as well as American bald eagles and a large variety of migratory birds.

Neighboring Chesapeake is an outdoor enthusiast’s dream with 22 miles of waterways—with opportunities for paddlers of all ages and abilities—and the Great Dismal Swamp National Wildlife Refuge next door.

Kayakers and canoeists can paddle the Dismal Swamp Canal, carved from an area surveyed by a young George Washington 250 years ago, and in May

Sailboat on the waters of the Eastern Shore of Chesapeake Bay.

hundreds gather for the annual Paddle for the Border, a 7.5-mile event that begins in North Carolina and ends in Chesapeake (May 4). The annual KayaXpedition is a weekend of history, demonstrations and hands-on experience (June 8–9).

Lake Drummond, a 3,100-acre natural lake in the heart of the swamp, also beckons paddlers. The swamp itself, more than 100,000 acres of

Photography by Cameron Davidson/Camerondavidson.com, Virginia Tourism Corporation (Kayakers), www.Virginia.org, Virginia Tourism Corporation (SAILING), Newport News Tourism Development Office (PROPELLER)

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forested wetlands and far more accessible than the word “swamp” might suggest, is perfect for hiking, biking and birding. The swamp’s annual birding festival is held at the height of the spring songbird migration (April 25–27).

Less than an hour up the road is Newport News. The city center at Oyster Point is evolving into a nighttime destination with the additions of Toby Keith’s I Love This The Mariners’ Museum in Newport News.

ISN’T IT TIME FOR A LITTLE

U.O.U. Come to Chesapeake in the heart of Coastal Virginia and relax amid the natural splendor of wooded preserves and miles of shoreline. Dine overlooking the famous Intracoastal Waterway.

Tap your toes at an outdoor music festival. Shop ‘til you drop. And choose from accommodations ranging from cozy B&Bs to avant garde.

Your you-owe-you is here—in Chesapeake.

www.visitchesapeake.com Toll free (888) 889-5551

Bar & Grill and Tucanos Brazilian Grill. Keith’s restaurant is the only one the country singer has opened in Virginia, while Tucanos serves Latin-American meat and veggies that are cooked on skewers over an open-flame grill. Those restaurants will be joined by Gordon Biersch Brewery Restaurant with craft beer and made-from-scratch American cuisine. Also opening in 2013 is a Paragon Theaters movie house that will feature 12 high-definition digital screens, including two 70-foot wide PepsiMAX screens, similar to IMAX screens. The theaters will boast plush, luxury chairs, a restaurant that includes tapas-style Spanish food, burgers, pizza, as well as craft beers and wine.

Opening in June at The Mariners’ Museum, America’s National Maritime Museum, is Fragile Waters, a traveling exhibition focused on the

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Get

Closer Washington DC

Over 30 Parks Historic Homes

Virginia Living Museum

Fredericksburg

The Mariners’ Museum Richmond Williamsburg

Newport News Virginia Beach

Virginia 888.493.7386 newport-news.org

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CIVIL WAR BATTLEFIELDS

Information sign and cannon at Marye’s Heights at Fredericksburg and Spotsylvania National Battlefields Memorial.

works of three iconic photographers and environmentalists: Ansel Adams, Ernest H. Brooks II and Dorothy Kerper Monnelly (June 1–Aug. 31).

Around the same time (May 25–Sept.

2), the Virginia Living Museum will offer Bodies Revealed, an exhibition that will provide a rare and amazing look into the human body through carefully preserved, real anatomical specimens. Different galleries will provide up-close views inside the skeletal, muscular, reproductive, respiratory, circulatory and other systems of the human body.

Virginia also is home to a remarkable variety of colleges and universities that welcome visitors for cultural and athletic events and are worth a visit, if just to look around. Thomas Jefferson’s University of Virginia in Charlottesville, the College of William and Mary in Williamsburg, and Vir-

ginia Military Institute and Washington and Lee, neighbors in Lexington, are walks through history. Another institution, less known in some quarters, is Liberty University, which describes itself as the largest Christian university in the world and the largest private non-profit university in the nation with nearly 100,000 students enrolled in its online programs and at its 6,800-acre campus in Lynchburg.

Liberty was founded in 1971 by the late Rev. Jerry Falwell Sr. In addition to its academic buildings, Liberty has an ice-skating rink, a skate park and the Liberty Mountain Snowflex Centre—for year-round skiing, snowboarding and tubing on Snowflex, a synthetic material that simulates snow.

Bill Lohmann, born and raised in Virginia, is a columnist for the Richmond Times-Dispatch.

• More Civil War battles were fought in Virginia than any other state, and commemoration of the 150th anniversary of the war is in full swing statewide at museums, battlefields and special events.

• More than 250 of Virginia’s most beautiful gardens, homes and historic landmarks will be open during the Garden Club of Virginia’s 80th Historic Garden Week, dubbed “America’s Largest Open House (April 20–27).

• Salamander Resort & Spa, a much-anticipated luxury resort with 168 rooms and suites, a 23,000-square-foot spa, fullservice equestrian center and conference and event facilities, will open this summer on 340 acres near Middleburg in Northern Virginia.

• Center in the Square, long the hub of cultural activity in Roanoke, will reopen in 2013 after an extensive renovation.

The center is home to museums and theaters and will return with a 5,500-gallon coral reef aquarium and a “green” rooftop.

• Musical icon and Winchester native Patsy Cline will be the subject of an exhibition, Becoming Patsy Cline, at the Museum of the Shenandoah Valley in Winchester (Aug. 30– Feb. 2, 2014).

• Kings Dominion, an amusement park north of Richmond, will open the world’s largest “Peanuts”-themed children’s area in the spring with its new Planet Snoopy.

• In the far western part of Virginia, you can hike the Appalachian Trail, visit Breaks Interstate Park (known as “The Grand Canyon of the South”), bike the quiet roads of Burke’s Garden (Virginia’s highest valley, known as “God’s thumbprint”) or bike the serious singletrack Virginia Mountain Bike Trail, a 480-mile, world-class route between Strasburg and Damascus, which calls itself “Trail Town USA” because so many hiking and biking trails converge there.

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To SP an M

(ONL

OFFICIA midnight winner w entries re email or responsi non-tran

13_03_MA

VIRGINIA

Wine travel in Virginia offers a rare combination of all the sensory delights that flavor-seekers love. Imagine savoring a crisp, delicious Viognier as you watch the afternoon sun set over the Blue Ridge mountains. Or enjoying Cabernet WHERE LOVE GROWS Franc and a quiet moment together along the shores of the Chesapeake Bay. Or gathering with friends to discover new varietals, basking in the comfort of a tasting room to rival any stylish restaurant. You’ll find dozens of wine trails to lead you from small, family-owned vineyards offering lovingly crafted artisanal wines, to thriving wineries producing awardwinning efforts year after year. And yes, they have figured out how to bottle this experience. The wines you take home may prove to be the best souvenirs ever.

WIN

A 3-Night Wine and Dine Vacation for Two in Loudoun County, Virginia

Package includes two tickets on Southwest Airlines, plus a full travel itinerary:

To enter, go to SPIRITMAG.COM and register by March 31, 2013.

(ONLY ONE ENTRY PER PERSON.)

DAY 1 Fly into Washington Dulles Airport and pick up rental car.

LEESBURG/LUCKETTS • Premier tasting at Tarara Winery.

• Wine tasting, tour and picnic lunch at Lost Creek Winery.

• A culinary walking tour of historic downtown Leesburg with DC Metro Food Tours. ($124 value).

• Stay at the Holiday Inn Dulles Airport.

DAY 2 HILLSBORO/WATERFORD • Private premier wine tasting and vineyard tour experience for two at Sunset Hills Vineyard.

• Tasting for two at Corcoran Vineyards & Brewing Company.

• Full flight wine tasting and paired lunch with the winemaker at Loudoun Valley Vineyards.

• Dinner at The Wine Kitchen in historic downtown Leesburg ($100 gift certificate).

• Stay at the Holiday Inn Dulles Airport.

DAY 3 MIDDLEBURG/ROUND HILL • A private guided tour with the winemaker of Boxwood Estate Winery, complimentary tasting and a bottle of the winner’s choice to take home.

• Wine and tapas experience at Bogati Bodega & Winery.

• Dinner for two at Grandale Restaurant and a wine tasting at the restaurant’s winery, 868 Estate Vineyards.

• Stay at Goodstone Inn in Middleburg with a full country breakfast.

DAY 4 Fly out of Washington Dulles Airport.

BOXWOOD ESTATE WINERY Middleburg, Virginia

OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com, and click on the Sweepstakes. Entries must be received no later than midnight, March 31, 2013. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, participating travel partners, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing at Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about May 15, 2013. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/VIRGINIA, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or phone). If the winner does not agree with the rules of the contest, or does not meet the requirements of eligibility to enter this contest, he/she will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. The Approximate Retail Value of the prize package is $1,800. The winner will receive a 1099 IRS tax form. Void where prohibited by law, and all federal, state and local laws apply. Prizes are non-refundable, non-transferable, are not redeemable for cash, and may not be substituted. Round-trip airfare for two included. Rental car driver must be at least 25 years of age. Selected blackout dates may apply. Please drink responsibly.

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At HPU, every student receives an extraordinary education, in an inspiring environment with caring people.

BY NANCY OAKLEY

The University Center sits in the heart of a campus that is focused on delivering a holistic, valuesbased learning experience.

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H

ow does a small, private liberal arts college of 1,450 students morph into a leader in higher education with an enrollment of 3,900 in just seven years’ time—in the height of one of the worst economic climates in United States history? The answer: Dare to dream big and inspire others to do the same. This formula has transformed High Point University academically, culturally and physically, propelling it to the rank of an A-Lister.

Transformation

Established in 1924, HPU is the result of a partnership between the Methodist Protestant Church (now the United Methodist Church) and the city of High Point, North Carolina, known for furniture manufacturing and the High Point Market.

Originally called High Point College, the school, perched on 90-some acres, offered a liberal arts education. For the next 80 years it prospered, and by 2005 HPU ranked 15th among U.S. News & World Report’s Regional Colleges in the South. In spite of its solid academic reputation, the University’s growth had leveled off: HPU had a student population that numbered around 1,450. Already engaged in a search to replace the school’s president who was retiring, the board turned to its dynamic vice-chairman, Dr. Nido R. Qubein.

Having come to High Point College in 1968 from the Middle East, Qubein would go on to live the American dream by becoming a successful speaker, author and business consultant. When he assumed the presidency of HPU, many in the community felt he was the right man for the right time. “Maybe in an interesting kind of way I’ve spent all of my life preparing for this position,” he reflects. Qubein understood that the university needed a higher national profile and greater economic vibrancy.

In addition to these components, he wanted to enhance HPU’s caring environment that he fondly recalled from his student tenure. Collaborating with faculty and staff, his vision for sweeping changes took shape with principles that have now become the university’s promise: “At High Point University, every student receives an extraordinary education, in an inspiring environment with caring people.”

Culture

Fast-forward to the fall of 2012. Opposite one of the campus’s original buildings, Roberts Hall, stands a statue of Atlas shouldering the globe that bears the initials “HPU.” The sculpture is a nod to

What’s New at HPU? Proposed programs in pharmacy, physical therapy and physician assistant studies. With strong undergraduate science programs, a health sciences curriculum seemed only natural. As with other academic disciplines at HPU, the programs will be home to distinguished faculty-scholars, such as Dr. Daniel Erb, who, for 11 years, served as director of Graduate Studies of the Doctor of Physical Therapy Division at Duke University. HPU has already opened the Human Biomechanics and Physiology Lab last fall.

the university’s international student population, represented by 30 countries, and to its commitment to a holistic education. Students are encouraged to explore new ideas and concepts, while at the same time the University stands firm on its founding principles of God, family and country. For every incoming freshman, that means attending Qubein’s Life Skills Seminar, which the president describes as a class, “where students learn about communication, presentation skills, fiscal literacy, time management, leadership, stewardship and developing an entrepreneurial spirit.”

Life skills also permeate the curriculum so as to transform young minds into “people of success and significance,” as Qubein likes to say. Under the leadership of Dr. Dennis Carroll, Provost, and faculty from prestigious institutions such as Stanford,

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Training Champions Liberty University is not just any ordinary insitution of higher educaiton. Its journey is one of facing giants, making the impossible possible, watching fervent prayer move mountains, and Training Champions for Christ.

A Courageous History The late Dr. Jerry Falwell, Sr. dreamed of a college that would develop Christ-centered men and women with the values, knowledge, and skills essential to impact tomorrow’s world. From the beginning, the vision was to provide academic excellence, world-class facilities, NCAA Division I athletics, and exciting student activities — all within a Christian environment. This world-class Christian university began in Lynchburg, Va. more than forty years ago with 154 students and four faculty members.

Academic Excellence As a university, Liberty holds the highest accreditation possible and offers career-ready degrees from the certificate to the postgraduate level. Each of Liberty’s 273 programs prepares the next generation of leaders to impact their community, our nation, and the world as Champions for Christ. With a 19:1 student-to-professor ratio, Liberty’s faculty view their jobs as a calling, taking personal interest in each student’s success.

In 1985, Liberty pioneered distance education and today students from all 50 states and more than 95 countries take courses on Liberty’s 6,800-acre campus and through its thriving online program. Liberty University Online allows students to receive the same quality course offerings as Liberty’s resident students with the flexibility of online classes.

Commitment and Perspective Coupled with its high standards for academic excellence, Liberty emphasizes a commitment to Christian values.

Students put their faith and their education into action by serving others through local community projects and global missions trips. Three times a week, Liberty hosts the world’s largest weekly gathering of Christian young people, when all resident students gather for Convocation to worship and then to hear from nationally recognized political, religious, and business leaders.

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for Christ since 1971 Athletics, Recreation, and Student Activities Outside the classroom, there are concerts, theater productions, movies, and artist events, as well as skiing, snowboarding, ice-skating, hiking, and an extensive list of clubs and organizations to keep students busy. Students can also choose to further enhance their education by traveling locally to historical and cultural sites or internationally through the study abroad program.

Liberty’s 20 NCAA Division I athletics add to an already exciting college experience. The Liberty Flames have captured over 100 Big South team championships in their first 20 years in the conference, including multiple Big South Football Championships and Sasser Cup wins.

Many students also participate in a variety of club and intramural sports.

Equipped for the Future Firmly established biblically, financially, and academically, Liberty continues to grow, adding programs and facilities, serving its expanding student body, all while maintaining its original vision.

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Duke and Johns Hopkins, the university increased its academic offerings by adding three new schools (Communication, Art & Design, and Health Sciences), eight new majors and doubling graduate programs. HPU started programs in undergraduate research, service learning, survey research and expanded internship and study abroad opportunities. But it’s the way HPU is approaching education that’s making heads turn. Take, for example, the new Plato S. Wilson Commerce Building: Here, students learn in state-of-the-art classrooms, each wired with the latest technology, and there is an investment club where students make actual stock trades in a trading room complete with a real-time ticker. Similarly, at the spectacular Nido R. Qubein School of Communication—home to one of the most popular majors at HPU—students can choose a path of traditional journalism in which they learn to produce radio and TV programs in fully equipped studios or opt to concentrate in Game and Interactive Media Design, using tech tools such as Motion Capture video, or Media and Popular Culture Studies, or Strategic Communication.

Values

Creating the best possible facilities and accommodating an ever-growing enrollment required a physical makeover of the campus that now stretches across 327 acres and seamlessly melds original architecture with newer construction, not only for the Schools of Business, Commerce, Communication and Education, but for two student centers, a

“Learning ought not happen merely inside of the classroom; learning must be experiential.

It must be holistic. It must be values-based.” ­—Nido R. Qubein, high point university president

Greek Village, and several new residence halls, not to mention athletic facilities for the school’s 22 club sports and 16 NCAA Division 1 sports. The focal point of it all is the Gene and Jane Kester International Promenade, where strains of classical music fill the air and where sculptures of famous figures in arts, science and letters “repose” on benches: William Shakespeare, Martin Luther King, Jr., Marie Curie, Albert Einstein, Amelia Earhart, John Wesley—each with an accompanying quotation.

These details aren’t mere flourishes, either. They are designed to create the ideal learning environment.

Malcolm Gladwell

Tom Friedman

Steve Forbes

Rudy Giuliani

Laura Bush

Steve Wozniak

Speakers of the House Among the many distinctions High Point University can claim is the roster of speakers who have lectured on campus. Former First Lady Laura Bush was the commencement speaker for 2012 graduates, while the class of 2013 will hear pearls of wisdom from Apple cofounder Steve Wozniak. Other thought-leaders who’ve visited HPU include publisher Steve Forbes, author and journalist Thomas Friedman, former NYC mayor Rudy Giuliani, and baseball Hall-of-Famer Cal Ripkin, Jr. Bestselling author Malcolm Gladwell (Outliers and The Tipping Point) shared insights in 2012, and this month, the university hosts Seth Godin, marketer, best-selling author and founder of Squidoo.com.

“Learning ought not happen merely inside of the classroom; learning must be experiential. It must be holistic. It must be values-based,” Qubein says.

Hence the signed, framed honor code displayed in the honors residence, York Hall, or 1924 Prime, a fine-dining restaurant where students can dine while acquiring knowledge of etiquette, of entertaining clients, or perhaps the culture and cuisine of another country.

But how could such expansion occur? How did HPU raise more than $172 million in gifts in seven years—without a formal campaign—in the height of a global recession? “We developed a clear vision, a solid strategy and people responded,” Qubein observes. “It’s not enough to just raise money, because nobody wants to give their money away. They want to invest their money. We’ve said to potential donors and friends of the university, ‘We’re creating something of value here that will impact future generations of students.’” No one appreciates this more than Liz Marsicano of Long Island, New York, whose son John is a sophomore Communication major. From the time they first toured the campus

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The Honor Code Signing Ceremony is one of the University’s most meaningful and memorable traditions.

and experienced unparalleled attentiveness from their guide, faculty and staff, John knew he was destined to enroll. In his freshman year alone, her son has benefited from extraordinary opportunities such as traveling to China and attending the Democratic National Convention in Charlotte as a media fellow. “High Point does nothing less than go out of its way for every single student,” says Liz, who has enthusiastically recommended HPU to friends and acquaintances across the country.

A values- and community-based experience also attracted Kendall Hagar. The Denver, Colorado native praises the training and individual attention

A GROWTH STORY Freshman Class Undergraduate Enrollment Fulltime Faculty Fulltime Employees Campus in Acres Campus in Square Feet Study Abroad Programs Economic Impact Budget United Way Giving

2005

2012

GROWTH

375 1,450 108 430 92 675,000 5 $160.3 M $38 M $38,000

1,257 3,900 232 1,105 327 3,000,000 22 $464 M $178 M $185,000

235% 169% 115% 157% 255% 344% 340% 190% 368% 387%

she is receiving as a Special Education major: “The professors are always there when you need them, and we have new technology, like smart boards and tables—everything I would ever need” to prepare for a career in education, she says. But Hagar also appreciates having a voice on campus. “If there’s something I want to see a change in, I can do that,” she explains, citing a grant she wrote so that her sorority could host an on-campus event for the Special Olympics, for which she is an active volunteer. And she’s not alone in reaching out to the broader community: HPU faculty and staff donate over 50,000 hours of service each year.

High Point University is an environment in which everybody wins. And the numbers are proof positive of HPU’s success: the University has jumped from No. 15 to the No. 1 spot among all regional colleges in the South in the 2013 Edition of “America’s Best Colleges,” published by U.S. News & World Report, as well as ranked No. 1 among Up and Coming Schools in Regional Colleges in the South. As for Nido Qubein, his eye is always on the horizon: “I think High Point University is in a very, very strong position of higher learning that has not only relevant differentiation, but also has enhanced distinction.”

To learn more about HPU, visit them at highpoint.edu or call 800-345-6993.

MARCH 2013 SPIRIT

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PHOTOGRAPHY © GREATER PHOENIX CVB

BY MELANIE JARRETT

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ity lights glitter over the unexpectedly lush Sonoran Desert, indicating the promise that America’s sixth-largest city holds for visitors and residents alike: spectacular outdoor recreation, innovative cuisine, a diverse cultural setting and a robust economy ripe with opportunity. The Valley of the Sun is the perfect place to live, work or play, with 300-plus days of annual sunshine set against a timeless Southwestern backdrop.

THIS IS AMERICA’S SUNNIEST METROPOLIS: PHOENIX, ARIZONA.

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Phoenix Convention Center.

T

he urban sophistication of Phoenix stands in stark contrast to the rugged nature of the surrounding landscape. But indeed, Phoenix is a city of stylish cultural distinction, whose residents have access to one of nature’s greatest playgrounds in the surrounding Sonoran Desert. It’s perhaps unsurprising, then, to see the desert metropolis at No. 8 on Forbes magazine’s list of the fastest-growing cities in America, boasting strong economic growth amid an influx of new residents.

The city’s growth is on full display in downtown, where more than $4 billion in public and private funds have been invested in Phoenix’s urban core during the past five years. Recently completed projects include a new light-rail system, the expansion of the Phoenix Convention Center, the creation of a downtown campus for Arizona State University, and the development of an

international biomedical-research center.

The centerpiece, however, is a multiuse retail, dining and entertainment district called CityScape, which occupies two blocks in the heart of downtown. The development features something for everyone, from shopping at trendy stores like Urban Outfitters, to sipping on refined cocktails at one of many bars or grabbing a bite of comfort food at independent restaurants like the Arrogant Butcher. Smack dab in the heart of CityScape is the luxurious Hotel Palomar, recently voted one of the hottest new hotels in the world by TripAdvisor. Be sure to check out the hotel’s Blue Hound Kitchen & Cocktails, a contemporary American gastro-lounge where you can experience social plate dining and handcrafted cocktails in a comfortable urban setting.

Cuisine in particular is part and parcel of Phoenix’s metropolitan renaissance; the rich

Phoenix’s next-door neighbor to the northeast plays host to one of Arizona’s favorite annual events: the Scottsdale Culinary Festival. The longestrunning event of its kind in the nation, the festival celebrates its 35th anniversary with six days of fine culinary and cocktail events. Voted “Best Annual Event” in 2012 by AZCentral.com, the festival hosts 35,000 guests with more than 20 events, a hundred restaurants, dozens of chefs and countless fine wine and spirit selections. Scheduled for April 9-14 this year, the festival offers a diverse menu of luxurious dinners and themed cocktail parties.

Capping off the week-long festival is signature event the Great Arizona Picnic, featuring 50 restaurants, chef demonstrations, live local bands and specialty tasting venues. The Scottsdale Culinary Festival is the main fundraising event for the Scottsdale League for the Arts, a nonprofit volunteer organization dedicated to supporting the arts in Arizona.

For more information visit scottsdalefest.org.

Photography © Greater Phoenix CVB (Convention Center), courtesy of Scottsdale League for the Arts (Chefs)

SCOTTSDALE CULINARY FESTIVAL

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Arizona breeds a life and style enticing to tourists since its territory days. Today, globally coveted golf courses, five-star resorts and our own world wonder attract pleasure seekers and adventurers who make Arizona home.

Relocating executives, scientists, medical professionals and students at Arizona’s world renowned universities visit and never look back. Hot city life, to snow skiing, to nature on a grand scale, it’s all here. Affordable real estate. Low taxes. Sunshine. Ranked top ten in the country for job growth. Arizona means life and business lived big. And that’s too good to pass up.

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SANDRA WATSON, PRESIDENT & CEO OF ARIZONA COMMERCE AUTHORITY

Chase Field, home of the Arizona Diamondbacks.

heritage of the area’s family farms and local purveyors has helped to support a growing farm-to-fork agricultural scene that focuses on bringing products from independent growers to tables around the city. Get a taste of those locally grown ingredients at Beckett’s Table, an irresistible American eatery with a focus on seasonal cooking. Chef Justin Beckett’s award-winning menu turns familiar, Southern-style comfort food on its head, surprising even the most sophisticated palates with items like chocolate-dipped bacon s’mores and the cast iron petite chicken with bacon biscuit stuffing.

Phoenix is also a hub for professional sports, with all four major leagues represented in the area. Spring represents a singular opportunity to get up close and

personal with Major League Baseball, as the metro area annually plays host to spring training. The Cactus League brings 15 teams to town for the entire month of March and represents the greatest concentration of professional baseball facilities found anywhere in the United States. This year the reigning world-champion San Francisco Giants join teams like the Los Angeles Dodgers, Chicago Cubs and Texas Rangers as they prepare for the upcoming season. Visit cactusleague. com for the full schedule.

Many of Phoenix’s most luxurious hotels and resorts also offer Spring Training travel packages, including the Arizona Biltmore, which celebrates its 85th anniversary next year. Discount rates, a baseball-themed amenity and daily breakfasts for two are

Q: What role does ACA play in the growth of quality jobs in the state?

A: The Arizona Commerce Authority is a public-private partnership and the state’s primary economic development arm committed to helping companies grow, succeed and create quality jobs. We do this by utilizing a three-pronged approach: recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries. We consider ourselves the vehicle to fuel quality job creation in the state of Arizona, which benefits all Arizonans by strengthening our overall economy.

Photography © Greater Phoenix CVB

Q: What makes Arizona an attractive place to do business?

A: With Governor Jan Brewer’s vision and support from the legislature, Arizona’s price for doing business is substantially lower than its competition. In the last two years, our lawmakers have succeeded in creating one of the most aggressive, competitive, less regulating business environments in the country. We’re also strategically Sandra located near some Watson of the world’s largest economies, enabling Arizona-based companies to expand export opportunities and grow their supply chains. We are home to multiple international and regional airports, with a highly connected ground transportation infrastructure, supporting business logistical needs. We nurture a highly skilled workforce graduating from Arizona’s own worldrenowned universities. And you can’t forget our enviable quality of life!

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highlights of the package, but the real star is the hotel itself. An Arizona landmark since opening in 1929, the Arizona Biltmore remains one of the most recognized resorts in the world for its distinctive Frank Lloyd Wright architectural style, luxurious facilities and storied history as a playground for the rich and famous.

Nestled on 39 acres at the foot of the Phoenix Mountain Preserve, the legendary resort offers a full-service spa, salon and fitness center; two 18hole golf courses; six restaurants and lounges; and eight swimming pools.

To reserve one of the resort’s 740 lavish guest accommodations, visit arizonabiltmore.com.

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oFFiciaL rULEs: No pUrcHasE NEcEssarY. a pUrcHasE WiLL Not iNcrEasE aN ENtraNt’s cHaNcE oF WiNNiNg. To enter, go to spiritmag.com, and click on the Sweepstakes. Entries must be received no later than midnight, March 31, 2013. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, participating travel partners, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing at Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about May 15, 2013. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/PHOENIX, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or phone). If the winner does not agree with the rules of the contest, or does not meet the requirements of eligibility to enter this contest, he/she will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. The Approximate Retail Value of the prize package is $2,000. The winner will receive a 1099 IRS tax form. Void where prohibited by law, and all federal, state and local laws apply. Prizes are non-refundable, non-transferable, are not redeemable for cash, and may not be substituted. Round-trip airfare for two included. Selected blackout dates may apply.

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since opening in 1929, the Arizona Biltmore remains one of the most recognized resorts in the world.

Tucked near to the Biltmore is another of the Phoenix area’s impressive resorts: Montelucia Resort & Spa. Surrounded by the Sonoran Desert on all sides, this picturesque retreat recently added to its long list of amenities the CENTRO Lounge, an inventive eatery with an expansive libation list to wet your whistle.

In fact, with so much to enjoy in Phoenix, you might decide to permanently relocate to the area—and you wouldn’t be alone. The city’s projected population growth rate for 2013 is a robust 2.7 percent, with a concentration of young people between the ages of 20 and 29 helping to drive economic growth. Employment is on the rise in areas such as the service sector, health care, warehousing and construction; as of May 2012, the latter’s employment rate had risen 9.3 percent from where it was a year prior.

Photography courtesy of The Arizona Biltmore (Lobby), K. Hovnanian (Kitchen)

Lobby of the Arizona Biltmore hotel.

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The rapid growth rate has spelled opportunity for new home builders like K. Hovnanian Homes, a company with more than 50 years of localized experience in markets all over the nation. Sensing a rare intersection between demand and scenic desert living, the company developed a gated community at the base of Pinnacle Peak, one of the Phoenix area’s most notable natural landmarks. Line K at Pinnacle Peak Place combines a modern lifestyle with design inspiration drawn from the wide-open, lush landscape of the Sonoran Desert that surrounds it, resulting in contemporary, yet classic, home designs with unique features like outdoor master bathing suites, sliding exterior doors that allow for expanding indoor living and detached casitas.

The community is located off Pima

remarkable metropolitan renaissance has revitalized the entire state, bringing in visitors and new residents alike who seek to do extraordinary things in an extraordinary city. A hub of performing arts, savory restaurants, world-class

museums and diverse residential options—all in a temperate setting that encourages you to commune with the outdoors—Phoenix is the kind of city you just can’t resist, whether it’s for one week, one month or the rest of your life.

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Calendar

Looking Ahead Mark your calendars for these fun-filled events held across the country in March, April, and May. FLORIDA KEYS

MAR

PHOTOGRAPHY BY ULMER PHOTO (ASPARAGUS), COURTESY OF HOUSTON GRAND OPERA (MARIACHI OPERA), PHOTOGRAPHY BY DERRICK STORY (CHEESE)

9

ARRIBA!

The world’s first mariachi opera makes its debut.

SAY ‘CHEESE’

Treat your taste buds in California.

The Original Marathon Seafood Festival

What began in 1976 as a casual way for fishermen to kick back and cook up the day’s catch has grown into an annual appreciation of Florida’s deepwater bounty. The Original Marathon Seafood Festival is a family-friendly food fair of all-youcan-eat proportions. More than 200 vendors and 25,000 seafoodseekin’ attendees converge on Marathon Community Park in The Keys to celebrate the region’s rich heritage as a thriving fishery.

Starting Saturday morning, Marathon swells to more than three ASPARA-GUS times its normal size as 2,200 Meet Brit-nee Spears and her pounds of fresh-caught lobster, handsome pal. 1,000 pounds of stone crab, and 600 pounds of shrimp become one with 288 pounds of melted butter.

But the gathering isn’t all about good eats. Live music—including Florida favorite Amber Leigh— provides a vibrant backbeat to two days filled with children’s games, rock climbing, and artists selling ocean-themed jewelry, clothing, arts and crafts, and souvenirs such as driftwood carved to depict dolphins leaping from the water.

Admission $5, children free; marathonseafoodfestival.com SAN DIEGO

MAR

Cruzar la Cara de la Luna

Get ready to clap, cheer, and stomp your feet—at the opera! Cruzar la Cara de la Luna (To Cross the Face of the Moon), the world’s first mariachi opera, inspires all this and more.

Written and composed by José

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“Pepe” Martínez and directed

by Broadway alum Leonard Foglia, this compelling story of a family separated by the MexicanAmerican border comes to life on stage through the memories of Laurentino, an octogenarian Mexican laborer who is surrounded by his family as he nears death.

Martinez’ moving English and Spanish lyrics transport audience members to Texas and Mexico, past and present. Cruzar fuses mariachi and opera to create a one-of-a-kind experience of love and loss, family and country.

Parisian theatergoers wept and shouted with joy when the opera premiered there last year, and the show travels to Houston and Chicago after its stateside, two-show debut at San Diego’s Civic Theatre. So grab a pre-show margarita, and come ready to tap your toes to la música. From $35; sdopera.com Los Angeles

MAR

Los Angeles Marathon

On your next visit to L.A., forgo the sightseeing bus for a 26.2-mile trek through Tinseltown. Join the A-list likes of past Los Angeles Marathon finishers Freddie Prinze Jr., Shia LeBeouf, and Gordon Ramsay as you—and 23,000 friends—run a scenic course through the City of Angels.

The “Stadium to the Sea” route proves that Manifest Destiny never did go out of style, as runners will take their marks at Dodger Stadium and, after a few detours through Hollywood, Beverly Hills, and Santa Monica, cross the finish line on Ocean Avenue, just steps away from the Pacific. If the promise of celebrity sightings isn’t enough to keep you trotting, dozens of bands and cheerleading squads are staged along the route for inspiration. And you won’t be running just for your health: The

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Calendar marathon keeps more than 50 charities going strong by raising millions of dollars each year. With 53 percent of runners attempting their first marathon on this novice-friendly course, there’s no good reason to stay at home. Los Angeles Marathon COO Nick Curl sums it up perfectly: “Sign up now and don’t be left behind.” $155; lamarathon.com

New Orleans

MAR

cook-off and an all-star lineup of musicians. Whet your appetite at Friday night’s Southern Asado Gala—featuring a menu by The Fatback Collective, a group of the South’s best chefs, including Donald Link, Sean Brock, Ashley Christensen, and Stephen Stryjewski. On Saturday, more than 80 teams compete in the High on the Hog Pork Cook-off,

Hogs for the Cause

This little piggy went “wee, wee, wee” all the way to the Big Easy for a slow-roasted weekend of good eats. Heralded by many as the culinary capital of the South, New Orleans plays host to a two-day, finger-lickin’ fundraising festival in City Park featuring a barbecue

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MAR

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California’s Artisan Cheese Festival

It’s been said that happy cows make great cheese, but the same must be true for California’s sheep, water buffaloes, and goats. The three-day California’s Artisan Cheese Festival brings together The Golden State’s elite cheesemakers, brewers, and vintners for one exceptionally appetizing adventure. Start your weekend among the industry’s moo-vers and shakers on a tour of one of the region’s prized dairies, where you can enjoy a three-course lunch filled with farm-fresh delights. (At Cowboy Creamery and Point Reyes Farmstead, you’ll be treated to the culinary creations of Top Chef: Seattle contestant Lizzie Binder.) On the menu for Saturday and Sunday is what organizers call a “cheeselover’s paradise.” Guests will get their fill of limited-production and rare artisanal brie, chèvre, blue, crescenza, and more from across California; mingle with top cheesemakers, winemakers, chefs, food critics; and, of course, be presented with a seemingly endless supply of crackers. After you’ve refined your palate, sample dishes from more than 20 of the Bay Area’s top chefs and cast your vote for your favorite “cheesy” dish at the event’s $75-per-plate Grand Cheese Tasting and Best in Cheese Competition. Various prices; artisancheesefestival.com

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Calendar and two live-music stages host acts such as Robert Randolph and the Family Band, The Revivalists, Lost Bayou Ramblers, and Rebirth Brass Band. Now in its fifth year, Hogs for the Cause anticipates some 30,000 pork lovers will gather to raise money for families of children fighting cancer, and whether you’re a Kansas City loyalist, a Memphisstyle maniac, or a Carolina ’cue connoisseur, that’s a cause every barbecue lover can rally around.

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MAR

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Outlaws & Legends Music Festival

The Okie from Muskogee makes his way to Abilene for Outlaws & Legends, a two-day music festival deep in the heart of Texas. This charity-focused concert brings together country music legend Merle Haggard and Lone Star State favorite Randy Rogers Band with some of Nashville’s most prolific hit-makers to raise money for Ben Richey Boys Ranch, a local facility that mentors adolescent boys. The music gets a low-key start on Friday as 15 songwriters from across the country converge from 6 p.m. to midnight for a string of acoustic sets at the area’s newest concert venue, Back Porch of Texas. The sprawling stage comes to life Saturday for nearly 16 hours of nonstop country, beginning at 9:30 a.m. and lasting until the wee hours of Sunday morning. But there’s a reward for staying up late: The concert will be capped off with an encore from many of the night’s biggest stars. From $45; outlawsandlegends.com PORTLAND, OREGON

MAR

Spring Beer & Wine Fest

We’ve found a great reason for you to show up early to the 19th Annual Spring

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Calendar Beer & Wine Fest in Portland: Each day, the first 1,000 visitors get in free. Once inside, you’ll be presented with seemingly unending samples of more than 80 craft beers, wines from 30 nearby vineyards, and a smattering of spirits from local distillers.

You’ll find more than liquid love, though. Specialty cheeses and handcrafted chocolates will keep your palates occupied between sips, and chef-led cooking demonstrations will help you turn delicacies such as beer-and-cheese soup from a dream into a reality.

Speaking of making dreams come true, many local breweries and wineries donate their best beverages to a booth that benefits the Portland chapter of the Muscular Dystrophy Association. Each $5 glass of beer or wine sold helps send special-needs children to summer camp. Elsewhere in the Oregon Convention Center, tastes (and sips) cost $1 each, but package deals for groups of up to 10 help keep the cost of your tab down.

Children 12 and under are free. If only they could drive you home!

From $5; springbeerfest.com

showcase some of the world’s most valuable rock and blues guitars— including instruments from The Rock and Roll Hall of Fame. Interactive exhibits from Fender, Gibson, Ernie Ball, and Martin Guitar will give enthusiasts a place to jam with new and classic guitars, and giant video walls will showcase legendary performances from past Crossroads events. For the

sake of all visitors, we just ask that you find something to play other than “Stairway to Heaven.” From $75; crossroadsguitarfestival.com Poteet, Texas

APR

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Poteet Strawberry Festival

In a state that seems to celebrate the bigness of things, a petite, dimpled delicacy becomes

New York City

APR

Crossroads Guitar Festival

It may be a thousand miles from the spot where legendary bluesman Robert Johnson made his deal with the devil, but Madison Square Garden channels his musical legend at Eric Clapton’s 2013 Crossroads Guitar Festival.

On April 12 and 13, more than 30 of the world’s greatest guitarists—think Jeff Beck, Buddy Guy, Robert Cray, and B.B. King— participate in epic jam sessions with Slowhand himself to raise money for The Crossroads Centre Antigua. In addition to the sonic sensations taking place on the arena stage, the Guitar Center Road to Crossroads Exhibition will

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Calendar the star for one weekend each April. The Poteet Strawberry Festival draws more than 100,000 sweet-toothed, shortcake-loving spectators and combines 14 entertainment stages and more than 100 food-and-craft vendors with a parade through downtown and a mega-sized fireworks show.

Perhaps the most tempting attraction is the Taste of Texas Food Show & Auction, in which hundreds of strawberry-laden dishes compete for top prize before being auctioned off to raise big bucks for scholarships. (Last year, Kendall Hagen’s chocolate strawberry torte took home “Berry Best of Show” and sold for $3,500.)

Here’s a tip: Though you’ll find strawberry stands at nearly every street corner in town, there aren’t enough local berries to feed the 100,000 visitors who descend on Poteet each year. So to guarantee you’re getting genuine Poteet berries and not some trucked in from afar, look for specially marked containers sold by festival vendors. $15; strawberryfestival.com Atlanta

APR

Atlanta Dogwood Festival

Frankly, my dear, you should mark your calendar for the Atlanta Dogwood Festival. The city’s Piedmont Park will be in full bloom this April as thousands of sweet tea–sippin’ Southerners converge for the 77th annual festival of spring. The three-day spectacle brings together top-tier visual artists, nationally known musical headliners, and springtime indulgences—just as the city’s most expansive park blossoms. Art of all kinds is the focus of this local tradition: Organizers sort through submissions from more than 1,000 visual artists before selecting the 250 who will exhibit at the Artist Market. (It includes a special section featuring homegrown

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Calendar Georgia creatives, who showcase everything from oil paintings to sculpture and jewelry.) And more than 500 performers representing 20 countries and several local arts organizations help to make the International Stage a must-visit venue. But whether you’re soaking up the sun during a musical performance or rooting for Fido as he competes in the Disc Dog Southern Nationals, save room for indulgent treats ranging from funnel cakes to the fine dining events highlighting some of Hotlanta’s finest chefs. Free; dogwood.org

The Birds star Tippi Hedren will be on hand to celebrate the film’s 50th anniversary. For reel. From $20; filmfestival.tcm.com Stockton, California

APR

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Stockton Asparagus Festival

You’ll be seeing green at this annual affair in the heart of California’s verdant Central

Valley. No such gathering would be complete without a biggerthan-life mascot, and the Stockton Asparagus Festival has two playful creatures on hand to keep the kiddos happy: Gus and Brit-nee Spears. Join them, along with 100,000 of your fellow veggie lovers, in Asparagus Alley. Here, you can indulge your appetite with delicacies such as bright-green

Holly wood, California

APR

TCM Classic Film Festival

If Hitchcock’s The Birds scares you at home, wait until the filmmaker’s feathered friends are dive-bombing toward you on the big screen! At the TCM Classic Film Festival, audience members will get to see this thriller and other classics exactly as they were meant to be seen: on the silver screen, with popcorn and Jujubes in hand. This year’s theme, Cinematic Journeys: Travel in the Movies, carries us not only through Hitchcock’s frightening world, but to Barbra Streisand’s big-voiced cinematic debut in Funny Girl, Buster Keaton’s brilliant antics in The General, and the high-stakes World War II prison break of The Great Escape. And those are just three of the more than 100 screenings and events on this year’s schedule. Even better, many of these classic films have been digitally restored to appear as pristine as the day they were first released. When your eyes aren’t glued to the screen, shop for your favorite film memorabilia, and check out the expert panel discussions on film and Hollywood history. Past festivals have seen appearances by Julie Andrews, Alec Baldwin, and Warren Beatty. This year,

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asparagus ice cream (7,200 scoops served last year) and asparagus burritos (2,700 sold). Consider those dishes appetizers for the festival’s main course: Organizers sold 38,500 servings of deep-fried asparagus in 2012, and that’s not counting what was consumed during the annual eating competition. Last year, Joey “Jaws” Chestnut downed more than 8.3 pounds of deep-fried asparagus spears in 10 minutes to take home a $1,500 prize. Since the contest is free to enter, we think all the participants walk away winners! From $8, children free; asparagusfest.com Holland, Michigan

MAY

Tulip Time Festival

Stop and smell the roses—er, tulips—as Holland, Michigan, commemorates its namesake with parades, throngs of Dutch dancers, and millions of boldly colored blooms.

The festival began in 1929 as an effort to beautify the city by planting multitudes of tulips across town. In the 84 years since, it has grown into a top tourism draw.

This year, the cultural celebration incorporates big-name singers such as Kenny Rogers and comic relief from The Second City, along with a slew of local and regional acts. But what makes Tulip Time unique is its three parades. The May 8 Volksparade not only includes bands, floats, and Dutch dancers klomping their way through town in clogs, it honors “Dutch Cleanliness” with a traditional street-scrubbing routine. More than 7,000 area schoolchildren and local marching bands take part in the colorful Kinderparade on May 9, and top national marching bands toot their horns in the grand finale Muziekparade on May 11. And we’re sure the folks in Holland will give visitors a warm welkom!

Various prices; tuliptime.com

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STEP 5 Squash-fold the top layer as shown.

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2/1/13 11:07 AM

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F1_Fun_GC.indd 155

MillDollQuartet.indd 1

1/24/13 2/1/13 11:07 3:23 PM AM

Fun!

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Fun! Answers This Is Phoenix H O P I

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The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

3 2 9 8 1 4 7 5 6

7 8 5 6 3 9 2 1 4

1 4 6 7 5 2 8 9 3

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

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Hard 1

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hard 2

For more information and to read more on “The Knee Diaries�, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

F3_Fun_GC.indd 158

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5 8 9 3 4 6 7 1 2 7 1 4 6 8 5 2 9 3

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2/12/13 2:50 PM

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Community Outreach CHEER LEADER

Making a child smile is all in a day’s work for Gary Hooyman.

The Adopt-A-Pilot Program Southwest Captains and First Officers help kids dream big.

I’ve proudly worn my Southwest Airlines wings as a Pilot for nearly 11 years. In addition to my passion for flying Customers safely to their destinations, I’ve discovered another love: teaching and mentoring children.

During my initial training at Southwest, I learned about the Adopt-A-Pilot program, where Southwest Pilots are adopted by fifth-grade classrooms and lead them through science, math, and geography lessons with aviation-related activities. Today, more than 42,000 fifth-grade students in nearly 1,500 classrooms participate.

Every year that I’ve been part of the program, I have been adopted by at least one class; sometimes even as many as six classes open their doors to me in a year. I lead my Adopt-A-Pilot program with the hope that I can help students see that loving what you do is the key to long-term happiness and success—however you define it.

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During long flights, I’ll make announcements, and I’ll read the students’ essays and ask Passengers who are in the same or similar careers to

write a few words of advice to my students.

Recently, I had the opportunity to take the dream of Emily, a 12-year-old from Trenton, Missouri, to 30,000 feet. In just a few sentences, Emily’s essay conveyed a sense of passion and commitment to a future career in dance. When I read her letter over the PA system, Andrea Spungen, the co-chair of the New York City Ballet’s galas, rang her Flight Attendant call button and helped Emily’s dreams take flight. She invited Emily to a gala to meet professional ballet dancers and showed her that dreams can become reality. Whether Emily ends up pursuing a life on stage or not, I am sure she will never forget this experience, and I am convinced that it will help Emily choreograph a bright future.

I get tremendous pleasure every year flying for Southwest and giving back through the AdoptA-Pilot program—it’s really the best job or career anybody can have. I know this because I’m doing something I love. I hope each and every child out there, Adopt-A-Pilot student or not, will find their “wings” and their long-term happiness doing what they love in life.

—Gary Hooyman, Denver First Officer

MARCH 2013 SPIRIT

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Get There With Southwest

PACIFIC TIME

MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

Route Map

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

/

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

DET

AKRON/C

INDIANAPOLIS DENVER

DAYTON KANSAS CITY

LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA BRANSON ALBUQUERQUE

ONTARIO ORANGE COUNTY

NASHVILLE AMARILLO

SAN DIEGO

TULSA

MEMPHIS

OKLAHOMA CITY PHOENIX

LITTLE ROCK

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO JACKSON

MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY)

For Southwest destinations, visit southwest.com.

For AirTran destinations, visit airtran.com.

SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYERS

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

service to Branson, service to San Juan, Puerto • Southwest • Southwest Missouri, begins March 9. AirTran Rico, begins April 14. service to Branson ends March 9. service to Wichita, Kansas, • Southwest begins June 2. AirTran service to service to Charlotte, North • Southwest Wichita ends June 2.

Carolina; Flint, Michigan; Portland,

CANCÚN

MEXICO CITY

Maine; and Rochester, New York, begins April 14. AirTran service to Charlotte, Flint, Portland, and Rochester ends April 14.

166 SPIRIT MARCH 2013

f1_routemap_bh.indd 166

PANAMA

1/30/13 9:48 AM

st

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Airlines or AirTran EASTERN TIME

PORTLAND MANCHESTER ROCHESTER GRAND RAPIDS

EE

GO AY)

OLIS

FLINT DETROIT

ALBANY

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

UISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

LLE

GHAM

OLA

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

CHARLOTTE GREENVILLE-SPARTANBURG BERMUDA ATLANTA

PANAMA CITY BEACH

CHARLESTON

Legend

JACKSONVILLE

SOUTHWEST AIRLINES AIRTRAN AIRWAYS

ORLANDO

BOTH AIRTRAN AND SOUTHWEST MARKETS

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

KEY WEST SAN JUAN PUNTA CANA

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Terminal Maps

Southwest Airlines and Volaris

General Information About Transferring Between Southwest Airlines and Volaris for Passengers Traveling to and from Mexico Book connections to Mexico at southwest.com Airport Terminals with Volaris Connections Las Vegas* (LAS)

Los Angeles* (LAX)

Chicago Midway (MDW)

Oakland (OAK)

San Diego* (SAN)

San Jose (SJC)

Terminal 1; Concourse B or C

Terminal 1

Concourse A or B

Terminal 2

Terminal 1; Gate 1-10

Terminal B

connecting to volaris flights (to mexico)

Terminal 3

Terminal 2

Concourse A; Gate A2 or A3

Terminal 1; Gate 1 or 3

Terminal 2; Gate 20 or 21

Terminal A; Gate 15 or 16

volaris arrival (from Mexico)

Terminal 3

Terminal 2 or Tom Bradley Int’l Terminal (TBIT)

Concourse A; Gate A2 or A3

Terminal 1; Gate 1 or 3

Terminal 2; Gate 20 or 21

Terminal A; Gate 15 or 16

connecting to southwest flights

Terminal 1; Concourse B or C

Terminal 1

Concourse A or B

Terminal 2

Terminal 1; Gate 1-10

Terminal B

southwest arrival

* LAS, LAX, and SAN transfers require a short walk or bus ride from one building to the other.

Connecting to Volaris Flights (to Mexico)

deplaning the Southwest flight, have a Volaris Boarding Pass, do not have a Volaris Boarding Pass, • Upon • Ifyouyoumayalready • Ifyouyoumust proceed directly to Volaris Terminal as listed proceed directly to the Volaris first checkin at the Volaris Ticket in the chart on this page.

Departure Gate (at LAS, LAX, and SAN this requires leaving Terminal 1 and walking or busing to Terminal 3 or 2 and then clearing the Terminal 3 or 2 TSA security checkpoint).

NOTE: Checked baggage will be automatically transferred to Volaris for you.

Connecting to Southwest Flights (from Mexico) deplaning a Volaris flight, all • Upon Customers must clear U.S. Immigration

before collecting checked baggage from the baggage carousel.

You will then proceed through U.S. Customs to clear checked and carryon baggage.

Once cleared through U.S. Customs, Customers with checked baggage will proceed to the Volaris Re-Check Desk, where baggage will be re-checked and transferred to Southwest Airlines.

• •

NOTE: If you have purchased duty-free liquor, perfumes, or other liquids, these must be placed in your checked baggage before releasing baggage to the Volaris Re-Check Desk. Otherwise, the TSA will collect these items from you at the TSA security checkpoint when proceeding to Southwest Gates.

Proceed to Southwest Airlines Terminal or Concourse (at LAS, LAX, and SAN this requires leaving the terminal you arrived at and walking or busing to Terminal 1).

•

Counter at LAS, LAX, and SAN before departure. However, if transferring at MDW, OAK, or SJC, you may go right to the departure gate without leaving the secured part of the airport.

have a Southwest Boarding • IfPassyouoralready Security Document, you may pro-

ceed through the TSA security checkpoint and on to your Southwest Departure Gate.

If you do not have a Southwest Boarding Pass or Security Document, you must first checkin at the Southwest Ticket Counter or at an E-Ticket Check-In kiosk.

•

168 spirit march 2013

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McCarran International Airport (LAS) E1 E2 E3 E4 E5 E6 E7 E8

Los Angeles International Airport (LAX)

E9 E10 E11 E12 E14 E15 Volaris flights arrive at either Terminal 2 or TBIT but depart from Terminal 2 only

Terminal 3 Volaris flights usually operate at Terminal 3

Terminal 3

Southwest Airlines flights operate at Terminal 1

Terminal 2

Terminal 1

Parking A Concourse

Ticketing

1 2 6

Terminal 1

Tom Bradley International Terminal

Ticketing

27 25 24 20-25 19 23 9-15 22 1 B Concourse 21 2 19 3 18 4 16 5 18 Southwest Airlines flights operate 7 16 at Concourse B or C 8 C Concourse 14 13 11 9 17

19

4B

4A

19

12

9

5

Terminal 5

Terminal 6

Terminal 7 Terminal 8

D Concourse

Oakland International Airport (OAK)

20

3

14a 17 14 15 12 11 10 9 8a 9a 8 7 6 5 4 3 Volaris flights usually

B Concourse

18

15 16

14

12

32

11 9

10

2

31 30

7

29 28

5 3 2 1

8

Volaris flights usually operate at Gate A2 or A3

7

10

P-7

P-6

17

17 11

P-5

P-1

21 22

15 14

P-4

P-2A

25 23

Southwest Airlines flights operate at Concourse A or B

18 16

P-2

Terminal 4

Chicago Midway Airport (MDW) 26 24

P-3

27 26

Southwest Airlines flights operate at Gates 20-32

25

24

23

1 21

20

C Concourse

1

operate at Gates 1 or 3

To Gates 20-32

22

To Gates 1-17

Ticketing A Concourse

Terminal 2

Terminal 1 Ticketing

Ticketing

San Diego International Airport (SAN) 8

Mineta San Jose International Airport (SJC)

7 6

9

5

Southwest Airlines flights 10 operate at Gates 1-10

4 3

Terminal 1

International Arrivals (Gates 15–16)

Southwest Airlines flights operate at Gates 19-25

Ticket & Check-in Southwest

Volaris flights usually operate at Gates 20 or 21

Terminal A

Ticketing Terminal B

2 20 21

18

Lower Level

Ticketing

1

Security Checkpoint Ticketing

Security Checkpoint

Ticketing

3-4

1A

1-2

Volaris flights usually operate at Gates 15 or 16

To Terminal 2

MARCH 2013 SPIRIT

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Terminal Maps En Español

Southwest Airlines y Volaris

Información General Sobre Cómo Trasladarse Entre Southwest y Volaris para Pasajeros que Viajan A y Desde México Reserva tu boleto a México en southwest.com Terminales de Aeropuertos con Conexiones de Volaris Las Vegas* (LAS)

Los Angeles* (LAX)

Chicago Midway (MDW)

Oakland (OAK)

San Diego* (SAN)

San Jose (SJC)

llegada de southwest

Terminal 1; Área B o C

Terminal 1

Área A o B

Terminal 2

Terminal 1; Puerta 1-10

Terminal B

vuelos a conexión (a mÉxico)

Terminal 3

Terminal 2

Área A; Puerta A2 o A3

Terminal 1; Puerta 1 ó 3

Terminal 2; Puerta 20 ó 21

Terminal A; Puerta 15 ó 16

llegada de volaris (desde MÉxico)

Terminal 3

Terminal 2 o Tom Bradley Int’l Terminal (TBIT)

Área A; Puerta A2 o A3

Terminal 1; Puerta 1 ó 3

Terminal 2; Puerta 20 ó 21

Terminal A; Puerta 15 ó 16

conexión a vuelos de southwest

Terminal 1; Área B o C

Terminal 1

Área A o B

Terminal 2

Terminal 1; Puerta 1-10

Terminal B

* Para conexiones en LAS, LAX, y SAN, debes caminar o tomar un autobús una distancia corta entre los edificios.

Conexiones a Vuelos de Volaris (a México)

salir del avión de Southwest, ve directaya tienes un Pase para Abordar de Volaris, no tienes un Pase para Abordar de Volaris, • Almente • Sipuedes • Sidebes a la Terminal de Volaris indicada en la ir directamente a la Puerta de registrarte primero en el Mostrador tabla en esta página.

Embarque de Volaris (en LAS, LAX, y SAN, debes salir de la Terminal 1 y caminar o tomar un autobús a la Terminal 3 ó 2 y luego pasar por el Control de Seguridad de la TSA).

AVISO: El equipaje documentado será transferido automáticamente a Volaris para ti.

Conexiones a Vuelos de Southwest (desde México) del avión de Volaris, todos los Clien• Altessalir deben pasar por la Inmigración de EE.

UU. antes de buscar su equipaje documentado en el área de reclamo de equipaje.

Luego irás a la Aduana de EE. UU. para pasar el equipaje documentado y de mano.

Una vez que pases la Aduana de EE. UU., los Clientes con equipaje documentado irán al Mostrador para Documentar Equipaje de Volaris, donde el equipaje será documentado de nuevo y transferido a Southwest Airlines.

• •

AVISO: Si compraste alcohol, perfumes u

otros líquidos libres de impuestos, estos líquidos deben ser colocados en tu equipaje documentado antes de dejarlo en el Mostrador para Documentar Equipaje de Volaris. Si no lo haces, la TSA te quitará estos artículos cuando pases por el Control de la TSA para ir a las Puertas de Embarque de Southwest.

Pasa al Área o Terminal de Southwest Airlines (en LAS, LAX y SAN debes salir de la terminal donde llegaste y caminar o tomar un autobús a la Terminal 1).

•

de Boletos de Volaris a LAS, LAX, o SAN antes de pasar por la Puerta de Embarque de Volaris. Sin embargo, si la transferencia es en MDW, OAK, o SJC, puede ir directamente a la puerta de embarque sin salir de la parte de seguridad del aeropuerto.

ya tienes un Pase para Abordar o un Docu• Simento de Seguridad de Southwest, puedes pasar por el Control de Seguridad de la TSA e ir a la Puerta de Embarque de Southwest.

Si no tienes un Pase para Abordar o un Documento de Seguridad de Southwest, debes registrarte primero en el Mostrador de Boletos de Southwest o en un Quiosco de Registro con Boleto Electrónico.

•

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McCarran International Airport (LAS) E1 E2 E3 E4 E5 E6 E7 E8

Los Angeles International Airport (LAX)

E9 E10 E11 E12 E14 E15 Los vuelos de Volaris llegan al Terminal 2 o TBIT, pero salen únicamente del Terminal 2.

Terminal 3 Los vuelos de Volaris operan normalmente en el Terminal 3.

Terminal 3

Los vuelos de Southwest Airlines operan en la Terminal 1.

Terminal 2

Terminal 1

Parking A Concourse

Ticketing

1 2 6

Terminal 1

17 20-25

Tom Bradley International Terminal

Ticketing

27 25 24 23 22 1 21 2 19 3 18 4 16 5 18 7 16 8 14 C Concourse 9 13 11

19 9-15 B Concourse

Los vuelos de Southwest Airlines operan en Concurso B o C.

19

4B

4A

19

12

9 7

10

Terminal 5

Terminal 6

Terminal 7 Terminal 8

D Concourse

Oakland International Airport (OAK)

20

3

14a 17 14 15 12 11 10 9 8a 9a 8 7 6 5 Los vuelos de Volaris 4 3

B Concourse

18

15 16

14

12

32

11 9

10

2

31 30

7

29 28

5 3 2 1

8

Los vuelos de Volaris operan normalmente en las Puertas A2 o A3.

5

P-7

P-6

17

15 14

P-5

P-1

21 22

17 11

P-4

P-2A

25 23

Los vuelos de Southwest operan en Concurso A o B.

18 16

P-2

Terminal 4

Chicago Midway Airport (MDW)

26 24

P-3

27 26

Los vuelos de Southwest Airlines operan en las Puertas 20 a 32.

25

24

23

1 22

21

20

C Concourse

1

A las Puertas 1 a 17

Ticketing

A Concourse

operan normalmente en las Puertas 1 ó 3.

A las Puertas 20 a 32

Terminal 2

Terminal 1 Ticketing

Ticketing

San Diego International Airport (SAN) 8 Los vuelos de Southwest Airlines operan en las Puertas 1 a 10.

Los vuelos de Volaris operan normalmente en las Puertas 20 ó 21.

Mineta San Jose International Airport (SJC)

7 6

9

5

10

4 3 Los vuelos de Southwest Airlines operan en las Puertas 19 a 25.

Ticket & Check-in Southwest

Terminal 1

21

Llegadas Internacionales (Puertas 15–16)

Terminal A

Ticketing Terminal B

2 20

18

Planta Baja

Ticketing

1

Control de Seguridad Ticketing

Control de Seguridad

Ticketing

3-4

1A

1-2

Los vuelos de Volaris operan normalmente en las Puertas 15 ó 16.

A la Terminal 2

MARCH 2013 SPIRIT

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Standard text and data messaging rates may apply. Maximum of two enrollment communications. Offer is only valid for new-Member enrollment. Automatically receive 250 bonus points for enrolling in Rapid Rewards. Opt in to receive both Rapid Rewards e-mail communications, stay subscribed for at least three months, and then 500 bonus points will be deposited automatically into your account. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. Rapid Rewards Credit Cards are issued by Chase Bank USA, N.A. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

172 SPIRIT MARCH 2013

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MARCH 2013 SPIRIT

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®

AS A SERVICE AND CONVENIENCE FOR OUR CUSTOMERS, SOUTHWEST AIRLINES IS IMPLEMENTING A WIRELESS NETWORK ACROSS OUR FLEET.

WHAT IS IT? A wireless satellite–based network that allows you to connect to the Internet thousands of feet in the air!

WHEN CAN I USE IT? A Flight Attendant will alert you if the wireless network is available on your aircraft. As soon as the Flight Attendant says it is safe to turn on approved electronic devices, you are welcome to connect. The Flight Attendant will also announce when it is time to turn off and stow your device before landing.

The network will be unavailable at that time.

WHAT KIND OF DEVICE DO I NEED? All you need is a WiFi-enabled device (802.11a/b/g or n) with an Internet browser. Please note that cellular devices without a WiFi component will not work with this system, and their use is restricted to game or airplane mode per current regulations.

HOW DO I CONNECT? Every device is different, but here are the basic steps: 1. Once the Flight Attendant has announced that it is safe to use approved portable electronics, turn on your WiFi-enabled device and set to airplane mode (if applicable).

2. View available wireless networks, select “Southwest WiFi,” and connect.

3. Launch your Internet browser for immediate access to the Southwest Airlines Hotspot portal and all it has to offer.

4. To purchase WiFi, click “Get Connected” and enter the requested information.

5. Enjoy surfing the web at 30,000 feet!

WHAT CAN I DO ON IT? The Southwest Airlines WiFi features a free entertainment portal that houses limited content including a flight tracker, shopping, games, and all that southwest.com has to offer at no charge to you! On our network, you can do just about anything you can do at work or at home. Due to the shared environment, we prohibit the use of voice applications (VoIP) and attempt to filter inappropriate content. Please note the speed for viewing and downloading high-bandwidth content, such as high-quality streaming media or large-file downloads will vary.

IS IT SECURE? The onboard wireless connection is similar to a WiFi service at a coffee shop, library, hotel, or airport. You should exercise the same precautions you would at one of these public locations.

TROUBLE CONNECTING? We apologize for any inconvenience you may have experienced. First, you should have confirmed the aircraft and your device was indeed WiFi enabled, then try disconnecting and connecting again. If your problems connecting persist, we advise contacting your device manufacturer or your company’s network administrator for continued support.

Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-I-FLY-SWA (800-435-9792) to report any problems you may have encountered with your WiFi service.

SWAWiFi.indd 1

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Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Flight Service

Always Permitted Pueden usarse en todo momento dentro del avión Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Noise-canceling Headphones Auriculares que aislan el ruido

Permitted Above 10,000 Feet Permitidos al volar a una altura mayor de 10,000 pies Only devices with transmitting capabilities disabled are permitted above 10,000 feet. Note that WiFi (802.11) devices may be used on aircraft equipped with our inflight Internet service when authorized. Sólo se permiten los dispositivos con la capacidad para transmitir datos desactivados cuando se vuele a una altura mayor de 10,000 pies. Nota que los dispositivos WiFi (802.11) pueden ser usados en los aviones equipados con nuestro servicio de Internet durante el vuelo, cuando sea autorizado.

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares en modo GAME o AIRPLANE

Personal Digital Assistants (PDAs) or Handheld Computers Agendas electrónicas (“PDAs” o computadoras de mano)

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Wireless Mouse or Joystick Ratón o control inalámbrico

Remote-controlled Toys Juguetes de control remoto

Two-way Radios (“Walkie-talkies”) or Scanners Radios emisores/receptores (walkie-talkies)

Cellphones and pagers may be used at the gate and after landing. Los teléfonos celulares y localizadores pueden ser usados en la puerta y después de aterrizar.

Please use headphones when using portable electronic devices. Por favor, usa auriculares al usar dispositivos electrónicos portátiles.

Lost an item onboard a flight?

Visit the Customer Service page on southwest.com to report a lost item.

All pets must stay inside their carrier and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

Customers are prohibited from consuming alcoholic beverages not purchased onboard.

Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone.

Remember Recuerda Federal law prohibits any passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Southwest Airlines is proud to serve the following beverages: Where applicable, prices include sales tax.

Beverages may be purchased with the Rapid Rewards Credit Card from Chase, other major credit or debit cards, or drink coupons.

Note: Lo-Carb Monster may only be purchased with credit or debit cards.

You must be 21 to drink alcoholic beverages.

According to the U.S. Surgeon General, women who are pregnant or who may become pregnant should not drink alcoholic beverages because of the risk of birth defects.

Southwest provides comingled onboard recycling for all your paper, plastic bottles, and aluminum cans, so thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

LIQUOR $5

• Dewar’s Scotch • Jack Daniel’s • Wild Turkey • Canadian Club Reserve • Tanqueray Gin

• Bacardi Rum • Baileys Irish Cream • Finlandia Vodka

BEER $5

WINE $5

• Michelob Ultra • Bud Light • Miller Lite • Coors Light • Heineken • Corona Extra

• Coastal Ridge Chardonnay • Coastal Ridge Merlot ENERGY DRINK $3

• Lo-Carb Monster

COMPLIMENTARY BEVERAGES

• Coca-Cola • Coke Zero • Diet Coke • Sprite • Sprite Zero • Dr Pepper • Diet Dr Pepper

• Seagram’s Ginger Ale • Seagram’s Tonic Water • Seagram’s Seltzer Water • Tomato Juice

• Mr & Mrs T Bloody Mary Mix • Minute Maid Cranberry Apple Cocktail • Minute Maid Orange Juice • Minute Maid Apple Juice

• LIFT Coffee • Decaf Coffee • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water

Valid Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s name (or issuing group). Business Select® drink coupons are valid for same day use only.

Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

MARCH 2013 SPIRIT

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The “If” List

Dave Grohl, if you ruled the world, what’s the first thing you would change?

The process of choosing who rules the world.

If you were an animal, what kind would you be?

A T. rex. I mean, duh…

If you had a time machine, where would you go?

The Woodstock festival, 1969.

Hendrix, The Who, Santana, Sha Na Na! If you could rid yourself of one deeply personal fear, what would it be?

Bridges. They freak me out— and are quite necessary.

If you could play in any band but your own, which band would it be?

The one that plays down the street at that dingy little bar every Friday night.

If you could have any other talent, what would it be?

Tap dancing! I’ve got the rhythm.

I just need the moves. And the shoes.

If you could relive one moment over and over again, what would it be?

The one where I come home, open the front door, and my two daughters scream, “Daddy!”

Photography By alessandra petlin/august

The Grammy winner’s directorial debut, the documentary Sound City, is now on DVD.

If you were to receive a surprise package in the mail today, what would be in it?

A one-way ticket to the Big Island of Hawaii.

What About You? If you could listen to only one album for the rest of your life, which would it be and why?

Submit your answer at spiritmag.com/if. Our favorite responses will be published in an upcoming issue of Spirit.

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Turn on these headphones and the world becomes a quieter place, as noise around you fades into the background. You can

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Down payment is 1/12 the product price plus applicable tax and shipping charges, charged when your order is shipped. Then, your credit card will be billed for 11 equal monthly installments beginning approximately one month from the date your order is shipped, with 0% APR and no interest charges from Bose. Credit card rules and interest may apply. U.S. residents only. Limit one active financing program per customer. ©2013 Bose Corporation. The distinctive design of the headphone oval ring is a trademark of Bose Corporation. Financing and free shipping offers not to be combined with other offers or applied to previous purchases, and subject to change without notice. Risk-free refers to 30-day trial only, requires product purchase and does not include return shipping. Delivery is subject to product availability. Quote reprinted with permission. Award as voted by TripAdvisor travelers.

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