March 2014

SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM速

MEET THE NEXT GENERATION OF JOB CREATORS. THEIR JOB? CREATING.

In Los Angeles, entrepreneur Sonja Rasula sees a bright future.

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LI

Defining the Future of the Public Research University

UC San Diego UC San Diego’s Scripps Institution of Oceanography is the best doctoral program of its kind, as ranked by the National Research Council UC San Diego is ranked by Surfline as the best surfing school in the nation.

Charging Ahead From its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risktaking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

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LIVING THE

Life Aquatic

Meeting the Beach Each year, during UC San Diego’s Welcome Week, students gather for beach games, surf and kayak lessons, and a massive beach cleanup. The event, called Meet the Beach, provides an opportunity for the campus to connect with its unique community and environment. The cleanup is a part of the Volunteer50 initiative, which encourages the campus community to perform 50 hours or more of community service during the

Campus volunteers help clean up the beach

academic year.

Conserving Coral Reefs In addition to their natural beauty, coral reefs are ecologically and economically important ecosystems. By using computers to control CO2 and water temperature above complex reef systems, Davey Kline is simulating future ocean conditions to better understand what might happen as the oceans warm and acidify.

His research will help guide future decisions to protect and conserve the valuable reefs.

Davey Kline, Ph.D.

REINVENTING

Medicine

Fighting Malaria on Multiple Fronts Malaria affects anywhere from 250 to 500 million people annually. Despite recent advances, the ailment persists as one of the world’s deadliest infectious diseases. Elizabeth Winzeler’s ’s innovative research at the interface of chemistry and genetics employs advanced screening programs to create novel candidates for possible treatment. Her work investigates new classes of drugs that appear to target the disease parasite at all stages of its development and transition.

Elizabeth Winzeler, Ph.D.

Building a Model of Autism Autism spectrum disorders are complex neurodevelopmental diseases characterized by deficits in verbal communication, impaired social interaction, and limited and repetitive interests and behavior. Alysson Muotri and colleagues have used stem cells from patients with Rett syndrome, one of the most aggressive forms of autism, to create the first human cellular Alysson Muotri, Ph.D.

model of the disorder that could be used for drug screening, diagnosis and personalized treatment.

Learn more at ucsd.edu.

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Contents March 2014 70 The New

American Dream

In these economically uncertain times, atypical opportunities are luring us off the well-worn career paths. Get to know some of these nouveau entrepreneurs, including: THE CATALYSTS They’re building creative spaces—and community.

THE RURALISTS They’re ditching city gigs to get back to the land.

THE ETSY GENERATION They’re taking crafts to a new, enterprising level.

THE ARTISANS They’re creating beautiful things with their hands.

THE REVISIONISTS They’re leaving corporate life to find more fulfillment.

THE FOOD NETWORK They’ve found a new recipe for success.

96 Your

Adventure In New York City

With highlights like a foodie’s paradise and a high-flying, urban green space, our travel guide will get you in a New York state of mind in no time.

SEE THE LIGHT

Neon artist Todd Sanders has no regrets about taking the path less traveled.

COVER LETTERING BY VANESSA HERNANDEZ/THEVAGUELY.COM

ON THE COVER / At The Unique

Space in L.A., Sonja Rasula is helping young entrepreneurs find their way—and connections.

PHOTOGRAPHY BY DAVE LAURIDSEN

4 SPIRIT MARCH 2014

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Contents March 2014

29

40

33

96 Your Adventure In New York City

To-Do List Ten Action Items in This Issue 1 Punch up a classic cocktail Page 34

2 Make for Mexico Page 36

3 Act in good faith Page 39

4 Let off some kid’s career Page 45

107

6 Poise yourself Page 48

7 Keep driving

indiscretions on the DL Page 50

8 Pick a perfect pack Page 55

9 Cater to

Front

12 Gary’s Greeting 14 Gary’s Greeting

16 18 20 22 26 29 33 39 45 55

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep Wise Guide Numbers Business

Middle 70 The New

American Dream 96 Your Adventure In New York City

Back

107 Calendar 116 Fun! 136 Spotlight 139 Community Outreach 140 Products & Services 143 Flight Service 144 Terminal Maps 146 Information 148 Rapid Rewards

and A+ Rewards Partners 150 Route Map 152 The “If” List

cravings from afar Page 56

10 Get close to

Tony Goldwyn Page 152

PHOTOGRAPHY BY PEGGY SIROTA (LEA), ADAM VOORHES (CHEESECAKE), JEN DAVIS (TAXIS); ILLUSTRATION BY NICOLE MARIE RINCON (BOOKPAGE)

steam Page 42

5 Decipher your

6 SPIRIT MARCH 2014

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Spence Hot Springs Find the trail.

Find the hot springs.

Find your soul.

TRUE

FALSE

Adventure that Feeds the Soul. newmexico.org

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SOUTHWEST AIRLINES + AIRTRAN

March 2014 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda EXECUTIVE EDITOR John McAlley ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin CONTRIBUTING SENIOR EDITOR Melinda Mahaffey Icden PHOTO INTERN Mariah Tyler EDITORIAL INTERNS Natalie Maneval, Annette Nevins, Katy Roden CONTRIBUTORS Taffy Brodesser-Akner, Dave Lauridsen, Kevin Miyazaki, Dan Root, J. Rentilly, Jill Coody Smits, Adam Voorhes, Jeff Wilson WEB DEVELOPMENT, PACE INTERACTIVE Dena Caulder, Jason Dalton, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com.

PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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A view with a room.

Blending Spanish culture and Mediterranean influences throughout, this captivating Scottsdale resort offers the appeal of an international escape, close to home.

Experience nature’s splendor as you surround yourself with the majestic Sonoran Desert and Camelback Mountain, all just steps from your room.

m o n te l u c i a | s co t t s d a l e

480-627-3200 • montelucia.com

©2014 Omni Hotels & Resorts

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SOUTHWEST AIRLINES + AIRTRAN

ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com

Introducing the Royal Collection

SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Brittany Dickinson © 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

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PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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At Southwest Airlines and AirTran Airways, we don’t view ourselves as a Company of planes; we are a Company of People. We are committed to a common Purpose: to connect you to the important moments in your life through friendly, reliable, and low-cost travel.

That Purpose fuels our passion in serving more than 100 million Customers a year. In fact, you might be surprised to learn that we carry

more passengers in the U.S. than any other airline—one in four domestic travelers flies on Southwest. That’s a sacred responsibility that we don’t take lightly. Three words from our Purpose—friendly, reliable, low-cost—serve as guideposts in all that we do each day to take care of our Customers and connect you to those important moments.

By maintaining our low costs, we are an airline our Customers can

Customer Service in Action A Customer traveling with us recently from San Jose, California, to Chicago arrived at the airport well in advance of his flight but lost track of time. Hoping to grab lunch before boarding, he stopped at a sushi restaurant near his gate and placed his order. Then he realized how close it was to departure time, looked over at his gate, and saw that boarding was in process for his flight. He left the restaurant without his meal, although he had already paid for it. As he boarded, he shared his dilemma with our Operations Agent, who asked for the meal receipt and instructed the Customer to board. Minutes later, our Employee walked onboard with the Customer’s meal and delivered it to him. Now that’s service!

afford to fly. Before Southwest took to the skies nearly 43 years ago, only ten percent of Americans had ever flown on a plane. Today, that number is well over 85 percent. Our low costs boosted travel, increased demand, made our competitors lower their prices, and democratized the skies.

Today, our commitment to low fares is as strong as ever. We don’t nickeland-dime our Customers like the other guys. In addition to our everyday low fares, you can still check two bags for free on Southwest, and we don’t charge a fee if you have to change your flight.

By reliably delivering on our promise, we are an airline you can trust. We have one of the best Safety records in the industry; it’s our top priority at all times. We also boast a solid track record for delivering you to your destination ontime, with your bag, and with a smile.

By offering the friendliest Customer Service in the industry, we are an airline that our Customers have come to LUV. This year we were ranked No. 1 in Customer Service by the Airline Quality Ratings, and we consistently receive the lowest number of Customer complaints to the Department of Transportation.

Other airlines can claim to connect People, but only Southwest can do it with friendly, reliable, and lowcost travel. (The magic is in the “and.”)

We provide a unique service combination, and our People are the secret to delivering on our one-of-a-kind Brand. Because of you, our valued Customer, we have a Purpose bigger than ourselves.

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

+

Gary’s Greeting

A Purpose Bigger Than Ourselves

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En Southwest Airlines y AirTran Airways, no nos consideramos una Compañía de aviones; somos una Compañía de Gente. Estamos comprometidos a un Propósito: conectarte con momentos importantes en tu vida mediante viajes amistosos, confiables y de bajo costo.

Este Propósito es impulsado por nuestra pasión, por servir a más de 100 millones de Clientes al año. De hecho, te podría sorprender saber que transportamos a más pasajeros en los EE. UU. que cualquier otra aerolínea: uno de cada cuatro viajeros domésticos vuela con Southwest.

Es una responsabilidad sagrada que tomamos muy en serio. Tres términos en nuestro Propósito: amistoso, confiable y de bajo costo, nos sirven de guía en el día a día para así cuidar de nuestros Clientes y conectarte con esos momentos importantes.

Somos una aerolínea que está al alcance de nuestros Clientes ya que mantenemos nuestros costos bajos.

Hace casi 43 años atrás, antes de que Southwest comenzara a volar por el cielo, sólo el 10% de los norteamericanos habían volado en un avión.

Hoy, ese número sobrepasa el 85%.

Nuestros costos bajos estimularon

Servicio al Cliente en Acción Un Cliente que viajaba con nosotros recientemente de San Jose, California, a Chicago y que llegó al aeropuerto con anticipación perdió la noción del tiempo. Quería comer antes de abordar el avión, así que entró a un restaurante de sushi cerca de su puerta de embarque y ordenó comida. Luego se dio cuenta de que faltaba muy poco para la salida de su vuelo y cuando miró la puerta de embarque y vio que ya abordaban el vuelo salió del restaurante sin su comida, aunque ya la había pagado.

Al abordar el avión, le informó su problema a nuestro Agente de Operaciones. Nuestro agente pidió el recibo de la comida y le dijo al Cliente que abordara el avión. Minutos más tarde, nuestro Empleado abordó el avión con la comida del Cliente y se la entregó. ¡Eso sí es un buen servicio!

los viajes, aumentaron la demanda, hicieron que nuestros competidores bajaran sus tarifas y democratizamos el cielo. Hoy día nuestro compromiso de ofrecer tarifas bajas continúa tan fuerte como siempre. No cobraremos cargos extras a nuestros Clientes como los demás. Además de nuestras tarifas bajas, con Southwest todavía se pueden documentar dos maletas gratis, y no cobramos si tienes que cambiar tu vuelo.

Al cumplir nuestra promesa, somos una aerolínea en la cual se puede confiar. Tenemos uno de los mejores récords de seguridad en la industria; es nuestra principal prioridad siempre. También tenemos un buen historial de llevarte a ti y a tu maleta siempre a tiempo y además con una sonrisa.

Nuestros Clientes aman nuestra aerolínea porque ofrecemos el Servicio al Cliente más amistoso de la industria. Este año Airline Quality Ratings (Clasificaciones en Calidad de Aerolíneas) nos clasificaron como número 1 en Servicio al Cliente y hemos recibido consistentemente el número más bajo en quejas de Clientes en el Departamento de Transportación.

Otras aerolíneas afirman que conectan a la Gente, pero sólo Southwest lo puede hacer con viajes amistosos, confiables y de bajo costo.

(La magia está en el “y”). Proporcionamos una combinación única de servicios, y nuestra Gente es el secreto para cumplir las promesas de nuestra Marca única. Gracias a ti, nuestro preciado Cliente, tenemos un Propósito más grande que nosotros mismos.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

Un Propósito Más Grande Que Nosotros Mismos

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WHERE ROCK ROYALTY

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Brian Ragsdale

+

Star of the Month

S E N I O R PRO G R A M L E A D, T R A I N I N G , DA L L A S Brian Ragsdale is a true Texan through and through— six generations deep, in fact! Brian started his Southwest Airlines journey 17 years ago as a Customer Service Agent at Houston’s William P. Hobby Airport. Today, he is the Senior Program Lead for Station Training and Compliance, a role that entails tracking all training for Southwest Airlines University and ensuring compliance with all requirements and deadlines.

In supporting more than 20 stations, Brian is involved in everything from deicing procedures to New Hire training. His trick for staying on top of everything?

Building relationships. “I tell the station Employees to call anytime—I’ve got plenty of cellphone minutes!” he says.

For Brian, getting into the aviation industry was a no-brainer. “Growing up, I had an uncle who flew on his company’s corporate plane all around the world,” he says. “He’d bring me little things from different countries, and that’s what really sparked my interest in travel.”

Brian LUVS that Southwest gives him the Freedom to Fly. He travels extensively (domestically and internationally) to attend concerts and pro sporting events and to pursue charity work. “Southwest promotes Ronald McDonald House Charities and local Make-A-Wish chapters, but the Company also encourages Employees to find our own meaningful causes,” Brian says. “For me, that’s supporting cancer research.”

Brian’s favorite Southwest memory is when he helped lobby Congress in 2005 to repeal the Wright Amendment. “It worked just like my high school government teacher said it would,” he jokes. “I can’t wait for it to finally come to fruition in October.” Brian is also excited that Southwest will begin to fly internationally this year. “I hope to see a lot more passport stamps in our Customers’ futures.” When Brian isn’t traveling by air or helping a charity on the ground, he can be found out on the water, fishing or wakeboarding.

Thank you, Brian, for sharing your enthusiasm with all of us at Southwest! —Laura Wilkinson

SHORE THING

If it’s a water sport, Brian is on board.

Blue Man Group is proud to give Brian Ragsdale two tickets to a Blue Man Group show as a token of appreciation for his work and dedication.

Congratulations, Brian!

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PHOTOGRAPHY BY JUSTIN CLEMONS

2/10/14 4:49 PM

“SHARP, FUNNY AND INVIGORATING!”

© 2013 Blue Man Productions, LLC.

—SEVEN MAGAZINE

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Rapid Rewards Freedom Story +

Taylor Hicks R EC O R D I N G A R T I S T, L A S V EG A S What do winning American Idol and flying Southwest Airlines have to do with each other? Well, if you ask Season Five Idol winner Taylor Hicks, quite a bit. If not for a unique set of circumstances and the help of Southwest, mixed with a bit of luck and perfect timing, Taylor might not have been discovered.

In August 2005, Taylor traveled to New Orleans to attend a friend’s wedding. But Hurricane Katrina moved in quickly, resulting in the cancellation of all flights.

Taylor hailed one of the last cabs leaving New Orleans, eventually making his way to Birmingham in a rental car. Since the storm had impacted his travel plans, Southwest provided Taylor with a voucher that could be applied to the purchase of a future flight. A couple months later, he decided to fly to Las Vegas on a whim.

After landing at midnight, Taylor got a call from his brother, who told him that the American Idol tryouts were being held in Vegas that coming day. He headed over, got in line, and the rest is history.

While Southwest played a small role in Taylor’s rise to Idol fame, frequent flying has become a big part of his life since he won the competition. He and his band are currently performing in residence in Las Vegas, but when they’re headed elsewhere for a gig or a recording session, Southwest is always their first choice.

Consistently friendly Customer Service and abundant nonstop flight options are just two reasons for that—as A-List Members in Southwest’s Rapid Rewards Frequent Flyer program, they also enjoy Fly By® Priority Lanes, reserved checkin, standby priority, and more.

Another constant in Taylor’s success has been his Taylor-brand guitar. Last year, he surprised Customers by performing onboard a flight as part of the Travelin’ Taylor (Guitar) Tour and the Live at 35® concert series.

These days, Taylor spends much of his time on our redbellied jets traveling between Las Vegas; Los Angeles; Nashville, Tennessee; and Birmingham, Alabama.

Taylor, as one of your songs puts it, you do “make us proud!”

—Erin Terry

PLUCKY DUCK

A serendipitous trip paved the way for Taylor’s musical success.

CLOTHING COURTESY OF JOHN VARVATOS

Here’s Your Chance!

Scan this tag, or go to southwest.com/ taylor to enter to win a trip to see Taylor perform at Caesars Palace in Las Vegas.

18 SPIRIT MARCH 2014

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PHOTOGRAPHY BY JARED MCMILLEN

2/11/14 10:43 AM

Get the full story at: arizonaguide.com/Spirit or call 1.877.205.8571

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Lake Havasu, Arizona

1/17/14 11:36 AM

From the Editor

COMMON THREAD

Dear Reader, One of my favorite writers, Gary Shteyngart, recently showed up in a picture on Facebook holding a sign with the cover image from his latest book, Little Failure.

Emblazoned across the sign are these words: “Failure is an Option.” If I knew how to embroider, I’d make a pillow featuring that slogan.

Those who do needlepoint for a living—or bake cheesecake, or paint burlap table runners for sale on Etsy, or forge entirely new career directions for themselves—

are the subject of the cover story on page 70. This special package is about people pursuing a “New American Dream.” If you read between the lines, it also has to do with failure. As more of us quit our day jobs and become free agents, ultimate success belongs not to the most talented or the hardest working, but to those who recover best from bad luck and their own mistakes.

Of course, failure isn’t always an option, which is why a company like Southwest Airlines has support systems and sterling safety records. But in other fields, failing is a necessity. Bodybuilders lift to failure, pumping iron until they can’t get in another rep. Judo

novices learn the art of falling.

Engineers push devices until they break, to measure the margin of safety. And most of the successful people I have interviewed over the years have proudly described their flops and recoveries.

In fact, failing is a skill that everyone should learn early on. Take writing, for example.

Instead of just instructing students to create a great first draft, we ought to show them how to rewrite a lousy one. And the new handicraft entrepreneurs don’t need to grow up learning the secrets of success so much as how to bounce back from defeat.

So, fellow strivers, go out there, do your best, and fail! While the meek shall inherit the earth, the resilient will earn it the hard way.

—Jay Heinrichs Editorial Director

PHOTOGRAPHY BY © NICOLE HILL/RUBBERBALL/CORBIS

Sometimes, focusing on perfection is beside the point.

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Your Words

Dear Spirit,

Getting comfortable on a recent flight between Austin and Dallas, I picked up the most recent copy of Spirit magazine.

As I flipped through the pages, I noticed a photo that looked a lot like the man who was sitting beside me. I tapped him on the shoulder and asked, “Do you know this man?” He gave a friendly smile and remarked, “As a matter of fact, I do.”

Sitting beside me was none other than Gary Kelly, Southwest’s CEO. He explained to me that he always gets around this way. When I complimented his humility and respect to the staff, he told me, “There isn’t a bad seat on any of our planes.”

On that day, I had to argue that I had one of the best seats.

Meeting him was a real treat, and it gave me great confidence in the management of an airline that I choose to fly often. Well done, Southwest!

—KRIST Y WILKERSON AMARILLO, TEXAS

Yes, it’s true. Southwest’s CEO flies with the rest of us.

And Gary doesn’t have a stunt double.

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com.

For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

CAPITAL COVERAGE

ICE, ICE, BABY

Follow us on Twitter at twitter.com/spiritmagazine

Thank you so much for highlighting Wichita in your January issue [“Your Adventure In Wichita”].

I think I speak for a lot of people in the area when I say that we are so grateful to have Southwest Airlines offering their wonderful service to the Air Capital. Spirit gave readers excellent information on some fantastic local destinations. Thanks so much!

Follow us on Instagram at instagram.com/spiritmagazine

—CARY PIERCE K EC H I , K A N S A S

I’m writing to say how much our family enjoyed the Southwest Rink at Skyline Park in Denver [“Community Outreach,” January 2014]. Our granddaughter wears leg braces and really wanted to ice skate. We couldn’t believe how well she did with the plastic walkers that your company provided.

Thrilled with her accomplishment, she went to the rink every day that we spent downtown.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag

We especially love going to the smaller Heartland cities and discovering vortices of coolness like Wichita.

Thanks for writing, Cary.

— R I TA K I N N E Y A P T O S , C A L I FO R N I A

Free skating with friendly people.

What could be better? Tell your granddaughter to keep gliding!

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2/3/14 10:18 AM

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Visit Pataday.com for valuable savings on prescription PATADAY® Solution for eligible patients.† *Two studies demonstrated that PATADAY® Solution significantly reduced ocular itch in as little as 3-7 minutes when assessed at 30 minutes and 16 hours after dosing. † Subject to eligibility rules. Restrictions apply. See Pataday.com for more information.

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Talk to your eye care professional about using PATADAY® Solution with contact lenses. Don’t wear contact lenses if your eyes are red. PATADAY® Solution

should not be used to treat contact lens-related irritation. Always remove your contact lenses before administering PATADAY® Solution.

PATADAY® Solution contains the preservative benzalkonium chloride, or BAK. BAK may be absorbed by soft contact lenses. If you wear soft contacts and your eyes are not red, you should wait at least ten minutes after administering PATADAY® Solution before inserting your contacts.

The two most common side effects reported with the use of PATADAY® Solution are cold-like symptoms and pharyngitis (sore throat).

About 10% of patients experience one of these conditions.

Make sure to ask your doctor if PATADAY® Solution is right for you.

For additional information on PATADAY® Solution, please see Important Product Information on adjacent page.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.

Pack the

© 2014 Novartis 1/14

alcon.indd 1

PAT14001JAD

#1 PRESCRIBED 1‡

ALLERGY EYE DROP

1/21/14 11:53 AM

COCKTAIL TOUR

The timing of Rien Fertel’s “Tales of a Tippling City,” [December 2013] was impeccable! My husband and I and one of our adult sons made the trip to New Orleans for the Sugar Bowl, and I used the piece as our guide for touring the French Quarter. We began and ended at Kingfish, where we enjoyed the Pimm’s Cup, mint

Important Information for Patients about PATADAY® (olopatadine hydrochloride ophthalmic solution) 0.2% This summary contains risk and safety information for patients about PATADAY® Solution. This summary does not include all information about PATADAY® Solution and is not meant to take the place of talking to your healthcare provider about your medical condition or treatment. Please see the full Prescribing Information for complete product information available at www.Pataday.com. Read the Prescribing Information that comes with PATADAY® Solution before you start using it and each time you get a refill.

There may be new information. If you have questions about PATADAY® Solution, talk to your doctor or pharmacist.

INDICATIONS AND USAGE PATADAY® Solution is indicated for the treatment of ocular itching associated with allergic conjunctivitis.

DOSAGE AND ADMINISTRATION The recommended dose is one drop in each affected eye once a day.

DOSAGE FORMS AND STRENGTHS Ophthalmic solution 0.2%: each ml contains 2.22 mg of olopatadine hydrochloride.

CONTRAINDICATIONS None.

WARNINGS AND PRECAUTIONS For topical ocular use only.

Not for injection or oral use.

Contamination of Tip and Solution As with any eye drop, to prevent contaminating the dropper tip and solution, care should be taken not to touch the eyelids or surrounding areas with the dropper tip of the bottle.

Keep bottle tightly closed when not in use.

Contact Lens Use Patients should be advised not to wear a contact lens if their eye is red.

PATADAY® (olopatadine hydrochloride ophthalmic solution) 0.2% should not be used to treat contact lens related irritation.

The preservative in PATADAY® Solution, benzalkonium chloride, may be absorbed by soft contact lenses. Patients who wear soft contact lenses and whose eyes are not red, should be instructed to wait at least ten minutes after instilling PATADAY® (olopatadine hydrochloride ophthalmic solution) 0.2% before they insert their contact lenses.

ADVERSE REACTIONS Symptoms similar to cold syndrome and pharyngitis were reported at an incidence of approximately 10%.

The following adverse experiences have been reported in 5% or less of patients: Ocular: blurred vision, burning or stinging, conjunctivitis, dry eye, foreign body sensation, hyperemia, hypersensitivity, keratitis, lid edema, pain and ocular pruritus.

Non-ocular: asthenia, back pain, flu syndrome, headache, increased cough, infection, nausea, rhinitis, sinusitis and taste perversion.

Some of these events were similar to the underlying disease being studied.

f2_letters_awm.indd 24

julep, Bramble, and Doctor’s Orders. We made two trips to Bourbon O’ Bar as well, where we tried the brandy crusta. Cheryl Charming, the proprietor, lives up to her name with her friendly attitude toward her customers.

She regaled us with French Quarter and cocktail history and provided her own personal suggestions of places to see and

USE IN SPECIFIC POPULATIONS Pregnancy Teratogenic effects: Pregnancy Category C Olopatadine was found not to be teratogenic in rats and rabbits. However, rats treated at 600 mg/kg/day, or 150,000 times the maximum recommended ocular human dose (MROHD) and rabbits treated at 400 mg/kg/day, or approximately 100,000 times the MROHD, during organogenesis showed a decrease in live fetuses. In addition, rats treated with 600 mg/kg/day of olopatadine during organogenesis showed a decrease in fetal weight. Further, rats treated with 600 mg/kg/day of olopatadine during late gestation through the lactation period showed a decrease in neonatal survival and body weight. There are, however, no adequate and well-controlled studies in pregnant women. Because animal studies are not always predictive of human responses, this drug should be used in pregnant women only if the potential benefit to the mother justifies the potential risk to the embryo or fetus.

Nursing Mothers Olopatadine has been identified in the milk of nursing rats following oral administration. It is not known whether topical ocular administration could result in sufficient systemic absorption to produce detectable quantities in the human breast milk. Nevertheless, caution should be exercised when PATADAY® (olopatadine hydrochloride ophthalmic solution) 0.2% is administered to a nursing mother.

Pediatric Use Safety and effectiveness in pediatric patients below the age of 2 years have not been established.

Geriatric Use No overall differences in safety and effectiveness have been observed between elderly and younger patients.

NONCLINICAL TOXICOLOGY Carcinogenesis, Mutagenesis, Impairment of Fertility Olopatadine administered orally was not carcinogenic in mice and rats in doses up to 500 mg/kg/day and 200 mg/kg/day, respectively. Based on a 40 μL drop size and a 50 kg person, these doses were approximately 150,000 and 50,000 times higher than the MROHD. No mutagenic potential was observed when olopatadine was tested in an in vitro bacterial reverse mutation (Ames) test, an in vitro mammalian chromosome aberration assay or an in vivo mouse micronucleus test. Olopatadine administered to male and female rats at oral doses of approximately 100,000 times MROHD level resulted in a slight decrease in the fertility index and reduced implantation rate; no effects on reproductive function were observed at doses of approximately 15,000 times the MROHD level.

Rx only Reference: 1. IMS Health, IMS National Prescription Audit, August 2010 to October 2013, USC 61500 OPHTH ANTI-ALLERGY. ‡ This information is an estimate derived from the use of information under license from the following IMS Health information service: National Prescription Audit for the period 2004-2013. IMS expressly reserves all rights, including rights of copying, distribution and republication.

© 2014 Novartis

1/14

things to do. At Arnaud’s French 75 Bar, Chris Hannah and his staff quickly warmed to us when they realized we were on a mission to learn about New Orleans cocktail history. Thanks to Chris, we did not miss the beautiful holiday decorations at The Roosevelt hotel, where we enjoyed more outstanding cocktails at the Sazerac Bar. We also visited Cane & Table and SoBou. Drinking at bars is about much more than getting a buzz; it’s about human interaction.

Thank you for providing an interesting take on touring the French Quarter. With my newfound knowledge I plan to host a cocktail party where I’ll try to replicate some of these classic drinks, black bow tie and all!

— K AY WA L K E R CORPUS CHRISTI, TEXAS

You turned our annual “Spirit’s Guide to Spirits” into an owner’s manual, Kay. Cheers!

GRAB THAT PAGE

As soon as I board a Southwest flight, I open Spirit magazine and immediately flip to the recipe page. If it seems interesting, I’ll take a photo of the recipe with my phone. Well, the Cranberry Pistachio Shortbread cookies [Eat, May 2013] caught my eye over the summer, and I thought they might make a good addition to my Christmas cookies since they have both red and green ingredients. My friends deemed them “The Christmas Cookie,” and I sent the recipe out with my Christmas cards so that others can enjoy them. Next on the list is the Bannock, which I snapped a photo of back in October. Thanks for the great new recipes, Spirit.

I LUV them!

—T R A C Y M L A K A R CHICAGO

You can also get the recipes online at spiritmag.com when you touch down or in flight using onboard Wi-Fi.

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Your Pictures

RAINIER SHINES In late December, the day dawns spectacularly over Washington’s Mount Rainier.

Photo by J Barnhart; Sunnyvale, California

Send Us Your Snaps

Hey, I Took That!

Spirit readers hit us with their best shots.

Go to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, we’ll send you a Spirit diner mug.

WHAT’S UP? Flight fun at the Pecan Street Festival in Austin, Texas. Photo by Jace Alexander; Dallas

PIC OF THE MONTH In Lake Tahoe, California, Cole Williams, 12, and his sister Alyssa, 14, make cameos in their mom’s ultracool selfie. Photo by Rebecca Williams; San Antonio

26 SPIRIT MARCH 2014

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1/28/14 4:41 PM

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Lights. Camera. Action.

Direct all the action at home from virtually anywhere.

Alarm.com is sold exclusively through Authorized Security Dealers. To find the Dealers in your area and learn about current promotions, visit: Š 2014 Alarm.com. All rights reser ved.

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www.alarm.com/spirit

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Media Center

Lea Lets Go

Her love is for show tunes. Her most glorious career moments have come when she’s powered through one Streisand showstopper after another on the hit Fox series Glee. “Get ready for me, love/’Cause I’m a comer” is her mission statement. But she 27, not 57. And people will rain on her parade if her debut album creaks with homages to Babs. Still, she won’t stop believin’ in her shot at pop stardom, so she makes an album with beats and very not-Broadway producers named The Monster & The Strangerz.

She calls it Louder Louder, and, in doing so, loudly announce that this is not about the way we were but the way Lea Michele is gonna be. And that’s cool, because we love Streisand, but we really like her, too.

DATE

March 4

MUSIC

Lea Michele’s Louder

IN SIX WORDS Glee star is ready to holla

GOOGLE HITS 12,300,000

PHOTOGRAPHY BY PEGGY SIROTA

gH

Win One! Scan

this tag or visit spiritmag.com/ lea for a chance to win one of 20 copies of Lea Michele’s debut CD, Louder.

Louder

MARCH 2014 SPIRIT

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29

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DVD

Book

TV

Broadway

Philomena

Uganda Be Kidding Me

Cosmos: A SpaceTime Odyssey

Cabaret

March 4

March 4

March 9

March 21

The Odd Couple + sinister Sister Act

Hopefully funnier than its excruciating title

Will he say “Billions and billions...”?

Enough to make you forget Liza

THE CAST

Judi Dench, Steve Coogan

Chelsea Handler

Astrophysicist Neil deGrasse Tyson

Michelle Williams, Alan Cumming

THE GIST

Dotty Irishwoman recruits disgraced BBCer to look for her long-lost son. Their journey leads to stunning surprises.

The talk-show host/ best-selling author/ comedian brings the bratty American bit to distant shores—then pens it for laughs.

Fox gives a CGI spin to its resurrection of the beloved 1980 PBS series hosted by the late, sage stargazer Carl Sagan.

The incandescent Williams takes on Sally Bowles, and Cumming reprises his MC, in what will be unforgettable theater.

11,500,000

2,260,000

170,000

976,000

gH

gH

gH

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The sublime Oscarnominee is perfect for home viewing.

That’s good, because its moral outrages will make you scream.

Three of Chandler’s four books have topped The New York Times Best Seller List. In other words, you Congo wrong.

Tyson, the most charismatic of geeks, will helm the reboot, with a producing assist from The Family Guy’s Guy Seth MacFarlane.

Previews begin a month before the show’s April 24 opening. You want to come to zee cabaret?

Get your tix now.

DATE IN SIX WORDS

GOOGLE HITS

SELLING POINT

Movie Muppets Most Wanted DATE March 21 IN SIX WORDS The kids will like it, too THE CAST Tina Fey, Ty Burrell (right), Ricky Gervais, Jim Henson’s fuzzy funsters THE GIST In Europe, a caper uncorked by Constantine, a Kermit copycat, causes chaos, crossed wires, and a case of mistaken identity for the cottony crew. SELLING POINT This sequel to the 2011 hit The Muppets picks up where the puppets left off—making mayhem with some of the cheekiest people in showbiz.

PHOTOGRAPH BY GREG WILLIAMS ©2013 DISNEY ENTERPRISES, INC. ALL RIGHTS RESERVED

Media Center

30 SPIRIT MARCH 2014

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2/6/14 1:51 PM

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Other travel sites: Rent a car.

southwest.com : 速

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1/24/14 9:03 AM

Eat Drink Sleep E AT I N L OU I S V I L L E

Togarashi Cheesecake “I grew up in Brooklyn and we always went to Junior’s for cheesecake. It’s one of my favorite things to eat, but there’s a lot of mediocre cheesecake being served across the country. We wanted to come up with a version that was inventive and more elegant. At MilkWood, we’re always messing around with spice—I’m a chili-head, so the spicier the better. For this cheesecake, we used

a Japanese chili spice blend called togarashi to offset the tartness of the goat cheese in the recipe. Togarashi is not melt-your-face-off spicy, but it’s just spicy enough to tickle the back of your throat. In Japanese food, it’s like adding salt and pepper.”

WHO Edward Lee, owner/chef WHERE MilkWood WEB actorstheatre.org/milkwood

14 6 ½ ½ 1 4 1 1

ounces fresh goat cheese ounces cream cheese cup buttermilk cup + 2 tablespoons sugar teaspoon togarashi eggs graham cracker crust tablespoon sorghum syrup

1. Preheat oven to 325 degrees.

2. Whisk together goat cheese,

cream cheese, buttermilk, sugar, and 1/2 teaspoon togarashi. Beat in eggs one at a time until smooth.

3. Pour filling into graham

cracker crust. Sprinkle with remaining 1/2 teaspoon togarashi.

4. Bake in a warm water bath for 80 minutes.

5. Refrigerate for at least 2 hours.

STYLING BY ROBIN FINLAY

Just before serving, drizzle each slice with sorghum syrup.

PHOTOGRAPHY BY ADAM VOORHES

F1_eat_sp.indd 33

MARCH 2014 SPIRIT

33

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Eat Drink Sleep

DR I N K I N S A N F R A NC I S C O

Puncher’s Chance “A lot of my inspiration for cocktails comes from food.

I had a dish some months back at a Burmese restaurant that used coconut and black sesame seeds, and I knew I had to make a cocktail geared toward that combination. So when we held an event this past October called the Mission Margarita Brawl, where 10 bars in the neighborhood had to make their take on a margarita, I thought to myself, What if I got black sesame seeds, ground them up, and added some salt to make the salt rim? This punch-style cocktail works well because, on the front, you’ve got the smokiness from the mezcal, and on the finish, the driving acidity with the coconut. We won the brawl.”

WHO Dominic Alling, bar director WHERE Beretta WEB berettasf.com

2 2 2 3 1

cups sugar cups water ounces loose black tea vanilla pods cup sweetened coconut flakes

black sesame salt 2 ounces mezcal ¾ ounce lime juice 1. Make puncher’s mix:

Combine sugar with 2 cups of water. Boil for 10 minutes. Add loose tea and vanilla pods, and let steep for 7 minutes. Strain.

Add coconut flakes, then let sit for 30 minutes, stirring periodically. Strain and cool.

STYLING BY ROBIN FINLAY

2. Rim a Nick & Nora glass with black sesame salt, and fi ll with ice. Combine mezcal, lime juice, and 1/2 ounce puncher’s mix in an ice-fi lled cocktail shaker. Shake, then strain into glass.

34 SPIRIT MARCH 2014

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PHOTOGRAPHY BY ADAM VOORHES

2/5/14 2:39 PM

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Eat Drink Sleep

S L E E P I N R I V I E R A M AYA , M E X IC O

ROYAL BLUE

Stunning vistas abound at this Mexican hot spot.

While You’re There DIVE IN to explore the

Located on the site of a former Mexican presidential retreat, the 29-acre luxury resort—which officially debuted in September 2013—nestles along a secluded stretch of coastline just 20 minutes south of Cancún. But why go into town? Nizuc’s six restaurants serve up an international sampler platter, from contemporary Mexican fare to Asian fusion, while the beachfront Bar A-Kan, one of three resort lounges, offers one of the region’s largest tequila and mezcal collections. Adventurous travelers will enjoy guided sunrise paddleboarding, snorkeling above the Mesoamerican Barrier Reef, or kayaking through the mangroves that front part of the property, while kids can frolic on the private family beach or indulge their artistic sides with cooking classes and crafts.

Just want to relax? With 274 suites spread through three separate residential areas, there’s space for everyone—plus an adults-only beach and a 30,000-square-foot spa.

Cancún Underwater Museum, featuring artist Jason deCaires Taylor’s 400-plus coral-encrusted statues. You can snorkel, but you’ll get more up close and personal with a scuba tank. underwatersculpture.com

EXPLORE the Yucatán

Peninsula’s history on a day tour to Chichén Itzá or Tulum, the sites of Mexico’s most famous—and, arguably, most spectacular—Mayan ruins. cancun.com

SHOOT FOR PAR at the

Jack Nicklaus–designed Riviera Cancun Golf Club.

Opened in 2008, the 18-hole course is the area’s newest spot of greens. cancungolf.org

AIRPORT Cancún International (CUN) RATE From $380 WEB nizuc.com

36 SPIRIT MARCH 2014

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Wise Guide

Q+A

Ties That Bind Psychologist David DeSteno untangles matters of trust, from some common misconceptions to questionable cues.

What are some of the myths surrounding trust?

Oftentimes, we assume someone is trustworthy or not based on his or her reputation.

If that were such a great predictor then we wouldn’t be surprised so often. Science tells us that everyone has his price—whether he knows it or not. We each have two types of mechanisms: those that favor short-term gain and those that favor long-term gain. If you’re thinking short-term, you’ll take whatever you can get and run. However, longterm gain requires you to be more community-oriented to get what you want in the end.

Whether you are trustworthy or not in any given moment is determined by which of these two urges is motivating you.

David DeSteno is the author of The Truth About Trust: How It Determines Success in Life, Love, Learning, and More.

ILLUSTRATION BY ALEX EBEN MEYER

f1_q+a_bh.indd 39

What traits should you look for when determining if someone is trustworthy?

We tend to think about trust in terms of integrity, but there’s another component that’s equally as important: competence. When you’re deciding whom to trust in a certain situation, consider what might be required of that person. For example, I trust my best friend, but I wouldn’t want him operating on me because he’s not a surgeon. Ask yourself not only

if the person is honest and fair, but also if he can competently do what you need him to do. My friend may have every intention to help me, but without the competence to do so, the end result will still be failure.

Can I trust my boss?

People in positions of power— socioeconomically or otherwise—are more likely to be untrustworthy because they can be. Trust involves making yourself vulnerable to others.

The more power you have, the less you rely on others and the less vulnerable you are.

Is it possible to base trust on body language?

Yes, it is possible, but in the past we’ve been looking for a single telltale marker, like shifty eyes or a fake smile, neither of which is telling on its own. Recent studies suggest that only when four particular cues are used in sequence do they predict when a person is going to be untrustworthy.

Those are crossing one’s arms, leaning back (or orienting yourself away from someone), touching your face, and fidgeting with your hands. When used together, they say, “I’m probably going to cheat you.”

MARCH 2014 SPIRIT

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1/28/14 3:50 PM

Wise Guide

T OP F I V E

Delivery System Communication coach Carmine Gallo shares his tips for preparing a TED-worthy presentation.

Carmine Gallo is the author of Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds.

1

Follow the 18-Minute Rule “Whether you’re a humble academic researcher or Bono, each TED presenter is given no more than 18 minutes to speak,” Gallo says. “Research shows that speeches exceeding 20 minutes increase the anxiety levels of those listening, so be mindful of the length of your talk to ensure a positive experience.”

2

Share Your Passion “Dig deep to identify what about your topic makes your heart sing. As Dr. Jill Bolte Taylor was preparing her TED talk about 40 SPIRIT MARCH 2014

f1_top5_bh.indd 40

the day she had a stroke, she was focused on the medical takeaways. A friend suggested she speak instead to what her stroke taught her about spirituality. The talk now has more than 10 million views.”

3

Think Visually “Employ visuals to take audience members on a journey that drives your message home.

Undersea explorer Robert Ballard’s talk featured 57 slides that contained only photos. Because the slides didn’t use

words, they complemented his story instead of detracting from it. When information is delivered verbally, we remember about 10 percent of what’s said. When you add a picture, retention goes up to 65 percent.”

4

Tell a Story or Two “In public speaking, you want your audience to like you. You can accomplish this by establishing an emotional connection through storytelling.

Neuroscientists have discovered that when a story is being told, speaker and listener are literally

in sync, meaning the brain lights up in the same region for both parties.”

5

Practice Being Natural “While it sounds counterintuitive to say that the more you practice, the more natural you’ll look and sound, it’s not.

Practice allows you to internalize your content, making it easier to focus on nuances of communication like tone and body language. It also gives you confidence.”

ILLUSTRATION BY NICOLE MARIE RINCON

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Wise Guide

S U RV E Y S AYS

We Ask, You Answer If a movie was made about your life, who would play you and why? Email your response to letters@spiritmag. com with the subject line “We Asked.”

Decompress Test What’s your strategy for relieving stress?

Playing music is a great stress reliever for me.

I’m a fiddler, and when I engage in the rhythmic motion of the bow and the harmonic sounds that come from it, I can zone out, distancing myself from realities that add tension to my life. The effect is enhanced when playing with friends. Time seems to stop during those euphoric moments.

Don Summers GRIFFIN, GEORGIA

I deal with stress in different ways depending on the time of day. If I wake up stressed, I do yoga. If it’s during the day, I do an emotional check-in and ask myself, “How am I feeling in this moment?”

Whatever comes up, I forgive myself for the judgment and release the sensation with a deep breath.

John Wendt LONGMONT, COLORADO

I hang upside down on an inversion board for 10 minutes at 180 degrees. It’s an amazing stress reliever. If it’s been a particularly bad day, I make it 20 minutes.

Barb Szatko

As a wife and a mother with a full-time career, the best avenue I’ve found for relieving stress is hiking. At the beginning of the hike, I identify what has me the most stressed. Throughout my trek, I think about the reason for the problem and the different ways I can relieve the situation. By the time I make it to the top of the mountain—which for me is Cowles Mountain in San Diego—I have a solution, my head is clear, and I get to enjoy the beautiful scenery all the way down.

Christine Hudson SAN DIEGO

NAPERVILLE, ILLINOIS

42 SPIRIT MARCH 2014

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ILLUSTRATION BY FRANCESCO POROLI

1/29/14 2:55 PM

Twice the history.

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Infinite possibilities.

Baylor Health Care System and Scott & White Healthcare are now one. And the health care world will never be the same.

Two of the most trusted names in health care – Baylor Health Care System and Scott & White Healthcare – have become one: Baylor Scott & White Health. This new organization is the largest nonprofit health care system in Texas. And it’s an exciting union that brings twice the resources, working as one, to help make our communities healthier. Now, there’s no end to what we can accomplish.

BaylorScottand White.com Physicians are members of the medical staff at one of Baylor Health Care System’s subsidiary, community or affiliated medical centers and are neither employees nor agents of those medical centers, Baylor Health Care System or Baylor Scott & White Health. © 2014 Baylor Scott & White Health BHCS_1093_2014 RT

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The Numbers

3500

PHOTOGRAPHY BY ANDREW RICH

of parents don’t understand what their adult child does for a living.

Mom and Dad no doubt remember your childhood ambitions—but chances are they’re fuzzy on the details of your grown-up gig. A recent LinkedIn survey found that more than one-third of parents worldwide are in the dark about their kid’s daily responsibilities.

(Americans are slightly ahead of the curve; only 29 percent find their child’s work mystifying.) Blame it on ambiguous job titles like UI designer, social media manager, and data scientist. “These jobs may not have existed when some of the parents were in the workforce,” says Catherine Fisher, director of corporate communications at LinkedIn. Still, 94 percent of folks are proud of their child’s professional accomplishments. Whatever they are.

MARCH 2014 SPIRIT

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45

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The Numbers

Goldfish can grow to

15

PHOTOGRAPHY © PAUL HARDY/CORBIS

inches when released into the wild.

Try squeezing one of those puppies into a baggie. The orange swimmers may be a finger’s length when fair-weather owners let ’em loose in nearby lakes—but given warm water and a near-limitless food supply, they can get longer than a foot and weigh more than 4 pounds. Think twice, though, before freeing mini-Willy. “Dumping your fishbowl can cause big problems,” says Christine Ngai Ryan, a researcher at the University of Nevada at Reno who’s netted 130 whopper cyprinids at Lake Tahoe. Apparently, these prodigious foragers are messy guests: Their waste stimulates excessive algae growth, making the lake murky and unhealthy for native fish. If only someone could change the water.

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The Numbers

250

You have

milliseconds to catch a fall.

PHOTOGRAPHY B © OLIVER HOFFMANN/ISTOCK

That’s the minimum time the brain needs to register that your body’s off-kilter and to do what it takes to avoid a tumble. “Anything less than 250 milliseconds—you’re probably not going to catch yourself,” says Daniel Ferris, a University of Michigan professor of kinesiology. In a recent study on balance, Ferris’ team homed in on the left sensorimotor cortex, an area of the brain thought to be responsible for coordinating motion. When you realize you’re falling, this region responds first, sending out the neural signals that set your body in motion to (ideally) restore stability—all within a quarter-second. Now that’s what we call quick thinking.

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The Numbers

4200

of husbands have lied to their wives about dinging the car.

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Not only have they concealed the minor mishaps—they’ve pinned the blame elsewhere.

Wives aren’t angels in the driver’s seat, either: In a survey by Insure.com, 27 percent said they’d fabricated the same falsehood. Moreover, 24 percent of folks are hiding accidents from their mates. But the truth can have a pesky way of surfacing.

“Some people will find out that a spouse has done something wrong when they see their car insurance rates have gone up,” says Amy Danise, an Insure.com spokesperson.

Other times, sidestepping consequences is a snap: “It’s really easy to blame someone else for a ding,” Danise acknowledges. Apparently honesty isn’t always seen as the best (insurance) policy.

PHOTOGRAPHY BY DARREN BRAUN

1/30/14 1:09 PM

E L E VAT E

Your Experience.

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

2

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face.

“Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

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L

5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

2

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics.

Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen.

We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

3

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks?

You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return.

With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says.

Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.”

Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients?

No. It’s unprofessional.

Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

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Business

L E S S ON

Cesar Millan CELEBRITY DOG TRAINER AND BEST-SELLING AUTHOR

What is the key to a functional workplace? “This is one particular area where we can learn a lot from animals.

In a pack of dogs, there are essentially three groups: those in the front, those in the middle, and those in the back. While each plays a significant role, no group is superior. The dogs in the front, typically referred to as alphas, give direction and offer protection; these are your leaders. The dogs in the middle of the pack keep order and ensure that things run smoothly. Those in the back are the cautious ones, responsible for alerting the others to potential threats. When building a team, adopt a pack mentality. Recognize that it’s just as important to find people who are happy being in the back as it is to identify strong leaders. And maintain a balance of these respective personalities to promote cohesion.”

Cesar Millan’s new series, Cesar 911, premieres on Nat Geo Wild on March 7.

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MARCH 2014 SPIRIT

55

1/28/14 5:01 PM

Business

PITCH

Goldbely Good food regardless of geography.

DIC T IONA RY

Here’s how Joe Ariel, co-founder of Goldbely, describes the e-commerce platform for foodie finds: “I love to travel, and I love food.

Goldbely is a direct result of wanting to share with others some of the delicious things I’ve eaten on my journeys. The premise of our business is to eliminate geography as a factor in food-purchasing decisions. If you want to try original

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buffalo wings, you can have them shipped in from Anchor Bar in Buffalo, New York, in time for lunch tomorrow. We currently partner with about 100 food purveyors across the United States.

These run the gamut from iconic establishments like Katz’s Delicatessen in New York City and Lou Malnati’s Pizzeria in Chicago to mom-and-pop operations like Elle’s Belles Bakery in Bozeman, Montana. Goldbely’s offerings are

sweet, savory, and everything in between. Our only criteria are that the food is delicious, one of a kind, and able to be shipped. While some of our partners do their own shipping, in most cases we handle it for them. The team at Goldbely will coach, consult, and do shipping test runs with anyone we think has a delicious product to see if we can make it work for both of us. The selection changes daily, and prices range from $10 to $150 (with some items including free shipping). goldbely.com

Hacker space \'ha-kər 'spās\ noun A place in which people with an interest

in computing or technology can gather to work on projects while sharing ideas, equipment, and knowledge. USAGE: In the words of New York Times’ reporter Steven Kurutz: “Businesses like Pinterest and MakerBot have grown out of hacker spaces, which have become networking venues for engineers and inventors.”

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LIVING THE DREAM, LOVING THE VIEW STRIVE FOR

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Business

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Scan up to 15 documents at a time, and it will

whisk files via Wi-Fi to the email address, FTP server, or cloud service of your choice. Or, for a monthly fee of $15, open a NeatCloud account, and your scans will be synced across all your gadgets, for sharing and editing on the go. Just remember to recycle when you’re done. $500; neat.com

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2014

AMERICA'S ORIGINAL CRAFT VODKA

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Business

I T I N E R A RY

Greenville’s West End This South Carolina locale provides plenty of reasons to linger. tea. If you linger ’til lunch, dig into a Perfect Protein Pita, stuffed with homemade hummus and tabbouleh. facebook.com/ ochabar

1 Home Base Situated within a gleaming mixeduse development called RiverPlace, Hampton Inn & Suites Greenville Downtown gives guests instant access to Falls Park, a green space fronting the Reedy River, and

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the Swamp Rabbit Trail, a 17.5-mile pedestrian and bike path. Another local perk: The hotel offers room service from three of Greenville’s top restaurants—Larkin’s on the River, The Lazy Goat, and High Cotton.

From $179; hamptoninnand suitesgreenville.com

2 Pick-Me-Up If you prefer your free Wi-Fi with a glass of bubble tea, settle in at O-CHA tea bar.

The modern, sunlit spot also serves up coffee, smoothies, pastries, and 85 varieties of organic, loose-leaf

3 Midday Meal Esteemed restaurateur Rick Erwin earned his fame with fine dining but has recently ventured into casual fare. At Rick’s Deli and Market, his year-old graband-go spot, he doles out hulking sandwiches like the Pimento Cheese BLT and the Carolina Black & Blue by day, and entrées like baked lasagna and English-style fish and chips by night. rickerwinsdeli.com 4 You Time With its roster of relaxing treatments, The Spa at West End may just convince you to take that muchdeserved break from the daily

grind. Opt for the West End Custom Massage: Your therapist will tailor your rubdown, right down to the aromatherapy, based on your needs. Think you don’t have time?

You do. It’s available in 30-, 60-, 90-, and 120-minute increments. westendspa.com 5 Evening Eats Slow-food champions Gary Lang and Beth Shaw got their start in South Carolina’s Low Country, and the seasonal Southern menu continues at their second outpost of Breakwater, here in the West End. Think duck pastrami, rosemary grits, fried oysters, and braised short ribs with red-pepper chowchow. breakwatersc.com

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Business

SCHOOL

The Long View Growing a culture of generosity can pay dividends down the line.

WANNA THRIVE?

Considering the greater good is a worthwhile place to start.

I

BY JILL COODY SMITS N BUSINESS, the long view—the one where you keep your eyes on the future and on the world beyond your office door—isn’t always an easy gaze to hold. What with profits to make and salaries to pay, keeping your eyes anywhere but on your wallet and the challenge at hand can feel impossibly idealistic.

But there’s a growing business case to be made for the long view, whether you’re opening a new store, writing a strategic plan,

or networking at happy hour. It requires that you renounce shortterm thinking, fly your generosity flag, and eschew the “whatever it takes” mentality found in boardrooms big and small. It’s a kinder, gentler way of doing business, and it may be the surest route to the top.

The Tao of Burger Joints For years, Patrick Terry daydreamed about opening a burger stand, a vision that is still laced with idealism. He says, “I like the idea of a burger, fries, and a milk-

shake; I like the exchange of that, and think it’s really pleasant.”

After reading the decidedly unpleasant book Fast Food Nation, Terry and his wife, Kathy, decided to make his dream a reality, but to do it atypically. In 2005, the first P. Terry’s Burger Stand opened on a busy corner in Austin, Texas, with a mission to reinvent the fast-food industry depicted in Eric Schlosser’s 2001 best seller.

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vice and earth-friendly practices, Terry says, “The mantra has always been ‘do the right thing.’

We mumble that to ourselves when making decisions.” Moreover, Terry says his strategy from the outset was “to build something of substance, something that would be around for a long time.”

Nine years later, P. Terry’s is working on its ninth stand. They

pay their 300-plus employees well above minimum wage, offer Spanish-speaking employees English lessons, give interest-free emergency loans to help people get into an apartment or a car, and always promote from within. Employee bonuses totaled up to more than $65,000 in December 2013.

In addition to taking good care of employees, P. Terry’s uses all-

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natural beef and healthy ingredients, recycles all paper and cardboard from the back of the house, and has donated more than $332,000 to local causes. Terry says the stands themselves are designed to be places that make the street nicer for years to come.

All of that investment—in structures, healthy products, employees, and sustainability—is costly. Especially when you consider that their burger goes for $2.

Still, Terry says the effort is both essential and worthwhile. There’s gravy, too, in the form of happy customers.

Make Way for the Commons As Terry suggests, success doesn’t have to come at the expense of the greater good. In fact, it’s a karmic philosophy that’s seeping into the psyche of future leaders via a surprising source—business school.

Leo Burke, director of the Global Commons Initiative at Notre Dame’s Mendoza College of Business, says all businesspeople should be mindful of the outside world, because “business exists for the good of society, not the other way around.” (Take THAT, Wolf of Wall Street.)

A former Motorola executive, Burke launched the GCI in 2012 with the goal of educating students about the commons “so that they can make better business decisions that contribute to the greater good.” The “commons” in Burke’s initiative are an ancient concept he explains as the “tangible and intangible resources that sustain and enhance life that must be collectively governed by users for the good of current beneficiaries and future generations.”

It sounds like heady stuff, but the commons are just the shared things that make life good for all of us and should be there for us way down the road. There are natural-resource commons like

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Operating with the greater good in mind may not always be easy, but it can be a winning strategy. mountains, cultural commons like customs, and even digital commons like the Internet. No one owns them, but we all use and benefit from them, and we are all responsible for them.

It’s a compelling idea, but why should the commons be integrated into a business school curriculum?

Burke makes it sound like a nobrainer. “It’s critical for future leaders to understand that, in addition to the private sector and public sector, there are resources we hold in common, and they need to be protected.”

According to Burke, the market is not yet beginning to demand that perspective, at least not in a mainstream way. However, “people are beginning to understand that if we don’t protect the common good, there won’t be healthy markets.”

So, what is a well-intentioned company to do? “A very narrowly defined view of business is you grab the input resources at their cheapest and maximize profits by unloading at any cost,” says Burke. A better way, he insists, is to take a hard look at your business and ask whether anyone or anything is being exploited along the way. Do you ship using eco-friendly materials? Are you paying a fair wage? Do you give back to your community in some meaningful way?

Of course, it’s not always simple to factor in the greater good, particularly after a troubling quarterly meeting. But, Burke says even small positive steps are valuable.

Good Guys (and Gals) Finish First Terry understands the complex decision-making that often goes into doing the right thing. He says there are times when monthly budgets and good intentions collide, “then you step back and tell yourself that you

do this 12 months a year, so don’t put this one under the microscope and reevaluate what you think is right.”

Recycling at P. Terry’s is one example of a complicated and evolving solution. The stores started with recyclable food packaging, then added a dumpster to each location so all materials from the back of the house get recycled. While trash from the front of the house represents a small percentage of the store’s waste, space and logistics issues make recycling it an unresolved but nagging concern.

Terry says, “We have an ongoing conversation with ourselves on how to improve, and I’m confident there’ll be a time when we will recycle more.”

These efforts matter, Burke says, and from bond ratings that factor in sustainability practices to customers with high expectations, they will likely have more and more impact on success. It’s a natural progression.

Many companies, like Patagonia, are already holding themselves to a higher standard, and they make a profit. Terry says the connection between the “do good” mantra and the success of their burger stands is undeniable. “I get too many customer comments to think otherwise.”

Give a Little, Gain a Lot Even on an individual scale, there is evidence that generous people are more successful than selfish ones.

In his book, Give and Take: A Revolutionary Approach to Success, Wharton professor Adam Grant contends that most people fall into one of three categories: givers, takers, or matchers. Givers give with no expectation of return, takers are only in it for themselves, and matchers give based on an assumption of reciprocity.

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the most successful?

While all types can and do succeed, Grant found that givers tend to be especially successful more often, in part because they create a large network of people who happily reciprocate their “no strings attached” generosity. In addition, once you’re known as the helpful guy, people begin “rooting rather than gunning for you,” and new

doors begin to open.

There’s a fine line between “supreme giver” and “doormat,” however, and a pile of givers can be found at the bottom of the ladder.

Grant says the key to supremacy is giving in a way that doesn’t compromise your goals and success.

Successful givers tend to be generous with givers and matchers, but cautious of takers. Failed giv-

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ers respond to everyone, which can result in a “jack of all trades, master of none” problem. A more effective way, Grant says, is to focus giving in a few areas you enjoy and are uniquely qualified for, which makes the giving feel “energizing and efficient rather than distracting and exhausting.”

Do so and—voilà. You’ve just carved out your niche, which means folks won’t come knocking every time they need a random favor.

Most of us are matchers, however, and Grant says we tit-for-tat masses make a few mistakes. The first is giving off a transactional vibe. (Conversely, givers make favors “feel like an investment in a meaningful relationship.”) The second is that matchers only help people who can pay it back—a shortsighted view of networking.

As for takers, well, they win some and lose some, but they’re bad for business. “When you get groups of employees willing to give, you have more innovation from shared knowledge,” Grant says.

Leaders can encourage a giving culture by engaging in giving behaviors themselves. Things like putting organizational interests first (i.e., the corporate jet is not a personal chauffeur), sharing knowledge, and providing feedback have a way of trickling down.

Operating with the greater good in mind may not always be easy, but research suggests it can be a winning business strategy.

So do successful business owners. “Once the philosophy gets implemented, it takes on a life of its own,” Terry says. “You connect with a high caliber of people, and it’s all just working in tandem.”

Who knows, if you do it right, you may just give your way into giving a Giving Pledge.

Jill Coody Smits is an Austin, Texas– based journalist. Find her online at blueseedcommunications.com.

2/6/14 9:57 AM

You could say this couple trusted their gut to UTMB. Linda and Arthur Triplette Triplet love to travel.

Last year their plans were interrupted by not one, but two surgeries.

It began with Arthur not feeling quite right. He visited his UTMB primary care doctor who arranged for same-day x-rays. They showed a tumor in his stomach. Arthur’s surgery was scheduled and went exactly as planned. A few months later, Linda’s routine colonoscopy revealed polyps that had to be removed surgically. The same seamless care resulted in Linda’s quick recovery.

As Arthur goes on to say, “We could have gone anywhere. We chose UTMB. We knew this was our team.”

Linda says simply, “We got our lives back.”

YYou have a choice in your health care.

The gastrointestinal team at UTMB is expert in every aspect of the digestive system, from routine screenings to highly complex procedures. And the skilled surgeons use the latest and most advanced techniques and technology.

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Left: G. Nicholas Verne, MD, Director, Division of Gastroenterology and Hepatology Center Left: Gurinder Luthra, DO, Gastroenterology

So whether it’s your gut, a different GI problem, or something else, call us at 800-917-8906 or go to utmbhealth.com.

Center Right: Askash Gajjar, MD, FACS, Colon and Rectal Surgery Right: Taylor Riall, MD, PhD, Liver and Pancreatic Surgery The four clinicians featured here are representative of the whole team of specialists spanning our gastrointestinal services.

The Uni U versity of o T Texas Medical Branch Br M Memb er Texas Medical er, M Center ent enter

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BRIGHT IDEA

Austin artisan Todd Sanders has a singular focus: doing work he loves.

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The changing economy is spurring a radical new approach to living, and to earning a living. And for a growing number of creative entrepreneurs, that approach seems to be working.

by TAFFY BRODESSER-AKNER

photography by JEFF WILSON, DAVE LAURIDSEN, KEVIN J. MIYAZAKI, & DAN ROOT

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S A WEB PROGRAMMER, Mike Schmiedicke wasn’t just doing fine financially—he was doing great.

He’d been working on information systems at research libraries, and as the Internet grew so did the scope of his opportunities. He was contracted by the federal government to program large databases and, eventually, websites. That led to a partnership in a thriving Web development business. As he entered his late 30s, he had it all: a great family and an enviable career. So why was he so miserable?

He’d been working for 15 years before the whispers of discontent became too loud to ignore. “I don’t want to be a programmer in my 50s,” he told his wife, Dian.

Around 2003, he began crafting furniture in the garage of their home in Front Royal, Virginia.

Nothing formal. When his daughter was born and he and Dian were considering buying a rocking chair, Mike figured he’d make it himself. He did. It wasn’t bad. There was woodworking in his blood. In Bavaria, his great-grandfather had been a woodworker, as had his grandfather in Michigan a generation later. But Mike’s grandfather had made a conscious decision not to pass the trade on to his children. He wanted them in college, and into college they went.

Mike’s moonlight noodling—the sawing and sanding and shaping of that rocking chair and a scattering of other small, personal projects— generated buzz around town. Through word of mouth, he began to take on—and charge for— commissions. Nothing big, maybe two a month.

And he had never been happier.

However, this wasn’t the time to make big life changes. Dian was in graduate school getting a teaching certificate, and they had, Mike remembers, “bills coming out of our ears.” But with Dian’s support, he put together a five-year plan. In his off-hours, he would make and sell children’s furniture. The day-job/night-job routine was not, he says, “for the faint of heart.”

But the furniture business blossomed, and as it did he began to off-load much of his programming work to his partners. Then the craziest thing happened—Mike’s life began to look like the life he’d long ago imagined: Not one in which he was yoked to a desk and a computer, but one in which his children happily milled around him 72 SPIRIT MARCH 2014

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THE COMEBACK KID

At The Unique Space, Sonja nurtures the creatives of her native L.A., to which she returned after 13 years in Canada.

PHOTOGRAPH BY DAVE LAURIDSEN

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THE CATALYSTS

For the New American Dreamer, independence can be thrilling—and lonely. For that reason, co-working spaces and startup incubators are on the rise. And it’s the infectious energy of savvy motivators and mentors like Sonja Rasula that drives their success.

L.A.-based entrepreneur Sonja Rasula wore a number of hats before finding her true calling. In her 20s, she worked as an editor at Harlequin and was cast on interior-design makeover TV shows.

But her gift for bringing creatives together blossomed in 2008, when she created Unique LA, a design marketplace featuring 350 of America’s best artisans. Her goal was to put L.A. art and design on the map—and money in designers’ pockets. Fast-forward five years. In 2013, Sonja founded The Unique Space, a vast co-working space in L.A.’s Arts District, and CAMP, a business-skills retreat in California’s High Sierra mountains. Both ventures are aimed at helping entrepreneurs and giving them the tools to succeed.

The Unique Space is particularly vital.

Housed in an 18,000-square-foot building, it features 14 private studios, an open work space for 60 members, a kitchen, dining room, and rooftop terrace.

“Co-working allows people who own their own business and work alone to have a home base and community,” Sonja says.

“It gives them stimulation, and it’s great for networking.” —Melinda — Mahaffey Icden MARCH 2014 SPIRIT

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in a workshop. Most importantly, he was making something real, something that could be touched, something that would outlast Mike himself. The algorithms of programming, the Web development, the surge into new cyberfrontiers lacked sufficient mystery for Mike. Instead, he remembers, “I’d look at a piece of raw wood and think, What can this become? What can my hands do? I had to answer those questions.”

The big break came in 2009, when a restaurateur in suburban Philadelphia approached Mike about outfitting three of his eateries with custom furniture. Mike said yes. Three years later, at the age of 44, he left his desk job for good.

ORKADAY DRUDGERY has had a healthy run, hasn’t it? The Industrial Revolution, which began in the mid–18th century, gave us factories, and those factories—catalyzed by teeming workforces—were managed by managers managed by managers managed by still more managers. Et voilà! The corporate life as we know it.

And we leaned into it. We took big jobs, climbed ladders, wrecked glass ceilings—and were grateful to be able to. As we returned from the World

Wars and grabbed at the American Dream, we delighted in job stability and safety—something our immigrant parents had never conceived would be so prevalent. We had children and contributed to 401(k)s, bought patches of American soil and built homes on them. The formula for such sweet and enduring success was straightforward: Attend college, graduate to a job in one of the country’s many bustling industries, show up on time, be productive and loyal, and retire with a gold watch after 40 years.

Although there were recessional dips along the way and gradual changes in wealth distribution had, for decades, been squeezing the average working American, nothing hammered us quite like the market collapse of 2008. Up and down Main Street, once-steady businesses were shuttered. Newspapers and magazines folded.

Discouraging phrases like “income inequality,” “jobless recovery,” “catastrophic health insurance,” and “the 47 percent” became everyday language.

Even the most industrious among us were sent home with two weeks’ severance and a boxful of our belongings.

“The way we think about work is changing,” says Linda Barrington, executive director of the Institute for Compensation Studies at Cornell

THE RU R ALISTS

As Americans become aware of issues with the food supply and more eager to eat organically and live sustainably, a crop of first-generation farmers like Kiyoshi Mino and Emma Lincoln have shed careers to harvest the bounty.

Married since 2007, Kiyoshi Mino and Emma Lincoln longed to spend more time together but found that their careers— he was an Army vet intending to pursue work in Third-World development; she was a preservation librarian—were pulling them apart. There were other factors contributing to their desire for change: During his time in Afghanistan, Kiyoshi had been inspired by the locals to live more simply, while Emma had found herself troubled by what she’d read about food production in the U.S. In 2010, they decided to switch gears, and after

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a year of studying at The Farm School in Massachusetts, they took a 40-year lease on 10 acres of land in Forest, Illinois. Today, the young couple, both 34, operates Lucky Duck Farm, where they sustainably raise sheep, steers, pigs, chickens, and ducks; and organically grow Asian vegetables, selling their products at a farmers’ market in Chicago. It hasn’t been easy; Illinois is in the middle of a record-breaking drought. But it’s been worth it. “In the face of the millions of acres around us that are being farmed conventionally, our 10 acres are a drop in the bucket,” Emma says. “But it’s gratifying when you realize how many people in Chicago are eating a little bit better because of us.” —MMI

PHOTOGRAPH BY KEVIN J. MIYAZAKI

2/11/14 12:42 PM

TRUE GRIT

Although a winter storm recently destroyed their greenhouse, Kiyoshi and Emma wouldn’t think of packing it in.

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University’s School of Industrial and Labor Relations. “Coming in at the bottom and working your way up the ladder isn’t [a reliable option] anymore.”

NE OF THE REASONS is elemental: There is no bottom in an era where bank tellers are so easily replaced

by ATMs, bookkeepers with personal computing software. Even in service sectors like hospitality and retail, where the recent expansion of low-paying jobs hints at growth, there may be, Barrington says, “fewer middle rungs to build a career path from.”

All of this is particularly impactful on the Millennials—those born in the 1980s when, as Barrington puts it, “the Rust Belt was rusting.”

Lately, the job market hasn’t been especially kind to any group, but those born in 1982 or later are being hit particularly hard; as of October, their jobless rate was 15.2 percent, compared with the 7.3-percent national average.

“Millennials saw so clearly what happened to their parents through the ’80s or during the recent recession. They realized that corporate America is not necessarily going to be loyal to you,” says Lindsey Pollak, author of Getting from

College to Career: Your Essential Guide to Succeeding in the Real World and a researcher who focuses on Millennials and leadership. “If law firms don’t want to make you a partner, they won’t. If IBM wants to lay off 10,000 people, they will. Now we’re seeing it in medicine and law. Twenty years ago, if you were a doctor, a lawyer, a teacher, you thought that was a job for life. That’s not the case anymore, and I think Millennials are really savvy about it. They have no illusions that any job is for life or that any career is safe.”

Conversely, they’ve witnessed extraordinary breakthroughs made by outliers—entrepreneurs who innately distrusted corporate conventions and limitations. “Millennials have had amazing role models for innovation and success,” says Barrington, “the Steve Jobses and the Microsofts”—businesses born in garages with no infrastructure and certainly no secretaries. “They’ve grown up seeing those successes and saying, ‘If I do something I believe in….’” Those somethings don’t necessarily have to be creative. But if Mark Zuckerberg’s story tells us anything—and having been turned into an Oscar-winning movie, it does—what rules now is knowing what you want to do and not waiting to do it.

THE ETSY GENERATION The online crafts fair that got its start in 2005 is no longer home to just hand-knit beanies and other folksy finds. Nine years in, Etsy is a bustling e-marketplace whose sellers are being courted by the likes of West Elm and Anthropologie. Here, six homegrown makers talk about what they do and how they do it.

WIND & WILLOW HOME

HOMAKO

Araya Jensen, MINNEAPOLIS “After 12 years as a kitchen and bath designer, I was laid off in 2011. I grew up making things by hand, so I went back to what I knew. It started with handdipping wooden spoons in a rubber material I mix myself. I was getting wholesale orders a month in, and three years later I’ve grown this into a career.”

Set of two wooden salad bowls, $64; etsy.com/shop/windandwillowhome

Yoko Vega, LOS ANGELES “Using materials like felt and fabric, I create jewelry that is both textural and lightweight. When I’m not fulfilling orders by hand, I’m experimenting with new designs.”

Origami Hana Rope necklace, $60; etsy. com/shop/homako

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In a recent Pew Research Center study, half the respondents rated having a job you enjoy as being “extremely important.” That emotional 180 from the miserable platitude “That’s why they call it work” reflects a number of core shifts in the culture. “You’re seeing friends unemployed,” Barrington says. “You’re hearing on the news that you’re not going to do as well as your parents did.

So you might as well do what you enjoy—especially if you’re not going to be paid as well as your parents were.”

But it’s far more visceral than that. The existential upheaval of 9/11—not to mention the subsequent wars, the seemingly endless rash of school shootings, the deepening cynicism about governmental leadership, etc.—has reconfigured our lives in measureable and still ineffable ways.

Born of all this chaos is an ethos adopted by many Millennials, but one that may well define 21stcentury life for the rest of us, too: YOLO (or You Only Live Once). Yes, it can be a rationalization for reckless behavior. But it has been a spur for uncharacteristically bold decision-making, too— especially when it comes to how we earn our livings. In a rapidly changing and unreliable job market, it’s not much of a leap from YOLO to DIY.

Emily Matchar, author of Homeward Bound: Why Women Are Embracing the New Domesticity, understands the lure of the Do-It-Yourself spirit epitomized by Mike’s ditching of the digital life for a fine piece of pine. “You are in charge of your own work,” she says, “whether that means you’re working totally freelance or for a small company

In a recent Pew Research Center study, half the respondents rated having a job you enjoy as being “extremely important.” with flexibility. And [there’s a greater chance] you’ll be doing something you find fulfilling.”

Increasingly, that fulfillment is being found in things tactile and earthbound. “Maybe it’s because we’re living in a high-tech world, but there has been a real nostalgia for hands-on work and handmade things,” Matchar says.

It’s true. A growing number of Americans are abandoning traditional CONTINUED ON PAGE 83

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Lauren Falkowski, BROOKLYN, NY “I learned how to sew six and a half years ago on a whim. At first it was just basic bags with raggedy edges and no lining. Now it’s how I make my living.”

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Hande Cengiz, CHICAGO “My husband and I got our dog, Buddy, after we graduated from college.

I started making him collars, and soon some of my friends were asking me to make them for their dogs. Within a year of taking my first job at an architecture firm, I quit to focus on Silly Buddy full time.” Nautical stripes bowtie dog collar, $43; etsy.com/shop/sillybuddy

Melissa Hruskaa, GRAND RAPIDS, MI “This hanging planter is inspired by the Himmeli mobile, a Finnish piece that celebrates the start of the winter solstice.”

Brass Himmeli prism No. 2, $49; etsy.com/ shop/hruskaa

Julia Wills and Alex Kummerow, SEATTLE “We started experimenting with natural skin care after our local handmade soap shop closed. Products in our line contain gemstone powders from Brazil, volcanic salts from Hawaii, and activated bamboo charcoal from Japan.” Products $9-$68; etsy.com/ shop/herbivorebotanicals

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THE ARTIS ANS

Craftsmanship has never really gone away, although in the aspirational decades of the late 20th century, “working with your hands” wasn’t the most noble of phrases. Thrillingly, there’s a renewed appreciation for things handmade and for people like Todd Sanders, who are literally wielding the tools of inspiration.

“There’s something about neon. It’s this light that speaks to the core of me,” Todd Sanders says. “It grabs me like a moth to a flame.” Today, the 46-year-old Austin, Texas–based artist is celebrated for his vintage-style neon art pieces— he has a four-month waiting list for his work, which has been featured in Esquire, Fortune,, and the films of Terrence Malick and Robert Rodriguez. But the road wasn’t always so smooth.

In fact, Todd’s journey began with a bumpy 1992 road trip. In his sophomore year of college in Southeast Texas, the graphic design major had already fallen in love with signage. And when he and a buddy ended up in Austin after making a wrong turn off the highway, he was entranced by what he found. “We were driving around town, and within 15 minutes—20 tops—I said, ‘I am going to move here, and I am going to build neon signs.’ My friend thought I was nuts, but that’s exactly what I did,” says Todd, who, a few months shy of school-year’s 78 SPIRIT MARCH 2014

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PHOTOGRAPHY BY JEFF WILSON

2/6/14 4:21 PM

CAPITAL GAINS

Todd credits Austin, Texas, with inspiring him to be an original and go for his dreams. “Austin made me who I am,” he says. Today, he works from his studio/gallery, Roadhouse Relics.

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end, packed up his things and moved to the city that loves to keep itself weird.

The aspiring artist spent the next decade learning his craft, starting with a three-year apprenticeship in a local neon shop and a solo run as a neon repairman. There was little money in it— Todd made $300 a week for years—and the sacrifices were intense. “I wanted to stay in Austin, but I couldn’t afford it,” he remembers. “So I had to live on a ranch outside of town, in a trailer with no water or electricity. My dad would come see me, and later he told me that one time, when he was driving down there, he saw me sitting in a chair in the yard with the cows walking all around, and he just started crying. He couldn’t believe I was doing all of that for my art.”

By 2005, Todd had worked long and hard enough that he felt ready to take the leap from working on commercial signs to fulfilling his dream of making art inspired by vintage signage of the ’30s and ’40s. The hub of Todd’s operation is a former grocery store whose roof was collapsed when he bought the place in the ’90s.

Drawing inspiration from his 400strong collection of old trade journals, books about neon, and graphic posters, he starts the design process with a hand drawing—no computers involved.

The crafting of the glass tubing itself is something he shops out. (“There’s only one way to bend neon,” he says.

“There’s no creativity in it.”) But the bulk of each piece is built and battered in his backyard. “If I do my job right, the average person will think, Wow, he found that neat old, rusty sign somewhere. But in fact, it’s a fine work of art.”

Todd has been at it for 22 years, and he’s still just as passionate about his craft.

“Sometimes, at night, I sit in the backyard, and when it’s all lit up, and I’m experiencing the glow of the neon and the line art and even the flashing bulbs, it’s an almost spiritual experience.” —MMI

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WELCOME SIGNS

Todd’s digs on Austin’s South First Street are open to all visitors, many of whom are pulled in by the corner shop’s exquisite neon glow.

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SEW CREATIVE

Sarai spent more than a year preparing a business plan before cutting ties with Google.

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CONTINUED FROM PAGE 77 jobs for work that is more hands-on and that they deem more meaningful. For some, it is out of necessity. “When there’s no wind, blow,” goes the adage, and many people, faced with diminishing corporate opportunities, have been forced into thinking like entrepreneurs. For many, it is a choice. Old-school artisanship—like craft brewing and shoemaking and the millinery arts—is on the rise. A nation of hobbyists and fine artists have brought energy and invention to (and made more than a few bucks on) websites like Etsy and Big Cartel.

There’s a sprouting up of first-generation farmers.

These days, it would not be odd to see a hedgefund manager throw it all away to become a mushroom grower. Or a Google gearhead to take up textiles.

Call it the New American Dream, where uncertainty is being spun into infinite possibilities, and a pathway to unexpected freedom and deep satisfaction feels like our birthright.

ONSIDER THE FREEMANS. Karen, 53, worked for some of the biggest banks in the world, extending lines of credit to automobile dealerships.

Years before, she’d begun as a bank teller and had worked her way up, even returning to school for an accounting degree. But in 2010,

the writing was on the wall. She and her team were told they had about a year before, inevitably, they’d become casualties of the financial crisis.

Others might have panicked, but Karen had survived raising three boys as a single mother in Los Angeles. Nothing scared her. She simply got to it.

But this time, she didn’t want just another job.

She was tired of banking, and tired of working for other people. She called her oldest son, Mike, 29, who’d graduated from college with a communications degree and was, somewhat unhappily, following his mother’s footsteps as a service manager at a bank in San Francisco. Karen asked Mike to move home to L.A., and home he came.

The answer to their yearnings (as it is for many of us) was cheesecake. Karen had been baking her entire life. And while wrapping up her final year at the bank, she and Mike rented a commercial kitchen for use in the evenings and on weekends. During the day, Mike scouted retail locations and studied the restaurant-business health code. At night, as they stood in their rented kitchen and fine-tuned recipes for a variety of cheesecakes, he’d brief his mother on everything he’d learned. Tastings were held for their friends: free cheesecake in exchange for honest feedback. About six months into their delectable dabbling, they began selling mini cheesecakes to local caterers and restaurants. A year after that,

THE REVISIONISTS

For folks like Sarai Mitnick Mitnick, downsizing isn’t a dirty word. After testing out the corporate waters, they long for a new and different way of life, making an intentional leap from big to small, and from the stress of I need it yesterday! to the profound satisfaction of now.

Recruited out of grad school by Google, Sarai Mitnick spent four happy years as a user-experience researcher for the tech giant and its subsidiary YouTube.

Well, four mostly happy years. “It was a fascinating place with a lot of interesting problems to work on,” she says. “But at a large company like that, you’re working on such a small piece of the puzzle that it’s difficult to see what the impact is.

I really wanted to do something where I was making a difference.” In 2009, that PHOTOGRAPH BY DAN ROOT

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seed of discontent led Sarai, 33, to ditch Silicon Valley and open her own shop, Colette Patterns, in Portland, Oregon.

Combining her love of sewing with her background in user experience, she wanted to fill what she saw as a hole in the market—a need for modern, stylish sewing patterns that feature easy-tounderstand instructions and support for novice sewers. But Sarai isn’t up to her ears in thimbles and thread. “A lot of people have an idea that they’ll just be doing their hobby full time once they start a business based on it, but I don’t have a chance to sew. It’s really all about enjoying the creative process of building the business itself.” —MMI

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they opened the Pacific Cheesecake Company in a small retail space in Glendale, eventually moving to another location 10 miles west in Valley Village, where they are now selling mini cheese-

Changing jobs isn’t always about a personal preference or a fast exit from a shrinking industry.

Sometimes, it’s about values. cakes in a mind-blowing array of flavors.

“When you work in a bank, your customers aren’t necessarily thrilled to be there,” Mike says, leaning into the doorway of the store’s tiny backroom office, a space not big enough for three of us and the sampling of their treats. “When you own a cheesecake shop, your customers are happy.

Making cheesecake is such a process—you have

Art and craft aren’t the only ways to be creative. In their quest for fulfilling careers, many of today’s upstart entrepreneurs are turning to the ultimate comfort. These five foodies found a new direction—and a quite delectable day job—in cuisine.

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WHO Michelle da Silva and Dana Masterpolo WHAT Hard cider HOW A Massachusetts realtor (da Silva) and architect (Masterpolo) used to work like crazy, but for what? “We still put in a ton of hours, but it’s different when you’re making something that is yours and that you believe in,” Masterpolo says. bantamcider.com

WHO Scott Norton and Mark Ramadan WHAT Gourmet ketchup and mayo HOW “It’s an incredible creative outlet to start from scratch with an enterprise like this,” says New York– based Norton, who, with his pal, turned their college experiments with healthy recipes into a tangy business. sirkensingtons.com

WHO Louisa Conrad and Lucas Farrell WHAT Goat milk caramels HOW Former teachers, the married Vermont couple started out “chasing the cheese dream,” Conrad says, but fell in love with goats and decided to come up with an original business concept. bigpicturefarm.com

WHO Mark Overbay WHAT Nut butters HOW While working in marketing, the North Carolinian decided to create made-to-order nut butters inspired by what he’d tasted as a Peace Corps volunteer in Zimbabwe.

“Freshness is paramount,” Overbay says. bigspoonroasters.com

WHO Jerri Graham WHAT Granola bars HOW After getting laid off from her editing job and feeling financially precarious, the Connecticutbased entrepreneur “didn’t want to be in that position again,” so she ramped up her side business of making high-quality granola bars. nothinbutfoods.com

PHOTOGRAPHY BY MARIAH TYLER

THE FOOD NETWORK

to create and rest the batter, each type of cheesecake in its own pan, take it out…. We see it come together from nothing, to gradually growing to a product, and then on to the customer. So when they’re pleased, when they try it and they’re happy, that’s what it’s all for.”

In her banking days, Karen saw people pushed out of jobs without regard for their talent or dedication. It’s why, she says, “I wanted to take control of my own destiny.” You can taste that freedom in her sublime salted caramel cheesecake and feel it in the glowing energy of two people who can’t believe they get to do this every day.

Over and over, and in many different realms, I heard echoes of Karen and Mike’s words from people who wanted to make sense of how they spent their days and to see the tangible results of their hard work.

Make no mistake—what Karen and Mike did was an act of bravery, but as risk goes, she’d been given the cushion of at least six months of sever-

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ance. The threat of a layoff was all the sign she needed to start thinking about her next move. In a way, she was lucky to have been given the nudge—and she took the leap. More uncommon but still prevalent are people who, in upward-trajectory jobs, find themselves unable to tolerate another minute of the rat race.

Jeff Campbell, 31, was excelling in a stable graphic design gig at ComedyCentral.com when he began to get the itch to leave. He produced great things there—including mobile apps for The Daily Show and Tosh.0—that brought laughter and information to people. But the more he stared at his computer screen, the more he yearned for an alternative.

“I had the urge to make something with my hands,” he says. He’d spent more than a year looking for a new job when he came upon an opportunity at Mast Brothers Chocolate, a small-batch, bean-to-bar operation based in Brooklyn. A home brewer and craft food-and-drink enthusiast, Jeff massaged his resumé to include food-related jobs he hadn’t actually worked since the age of 19. He crossed his fingers, applied for the Mast Brothers gig—and got it.

And much of that had to do with the cheering on of the people around him. Jeff ’s wife, Kate, who works in fashion, was very supportive, which is something he doesn’t take for granted. “I spoke to a lot of my co-workers,” Jeff says, “and they were jealous that my wife agreed to this.” He and Kate have committed to altering their lifestyle, which no longer includes laying out $10 for the chocolate bars that Jeff will help make. Still, he says it’s worth it.

“I’ve learned that making good money and accumulating wealth isn’t what’s important to me. Doing what you want to do is far more important.”

A month in, Jeff ’s job is what he’d hoped it would be—an intuitive process with a tactile result. But he’s also getting something he never anticipated: a new kind of life. He told me

For every striver I spoke with, there are 10 more with a great idea or something they know they could be good at—and a billion reasons why it just won’t work. he hasn’t ridden the subway since he started his job, and while he’s had to alter his sleep schedule for an earlier call time, he gets three emails a day versus 300, which was what he was pulling in at his last job. He’s on his feet more, which is good (if sometimes demanding), but best of all, he says, “My clothes smell like chocolate all the time.”

Not all of the adjustments have been easy. Jeff misses his old coworkers, and he doesn’t necessarily have more leisure time—the hours are shorter, but he comes home more exhausted. And, he says, “It is humbling to go from a manager-level position to a position where I am the employee with the least seniority.”

But with the challenges come a reward: “I’m really proud of myself for doing something new.”

Changing jobs or launching that new career isn’t always about a personal preference or a fast exit from a shrinking industry. Sometimes it’s about values, about working a job more in line with your ethics.

Michael Meier, 27, was on the rise at an advertising firm named Vindico, but he became disenchanted with the excess and manipulation inherent in the industry. As an alternative, he began to investigate the burgeoning agriculture scene in New York City. He left his Vindico gig after three years, and six months later met an urban homesteader

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named Megan Paska. Together they launched a community-supported agriculture business in New Jersey, with dairy goats, chickens, ducks, vegetables—the works.

Michael began learning how to live with less and decided to take his message on the road. He moved back to his native South Florida and began spreading what he calls “young farm energy” there. He saw that people in the Northeast were grabbing hold of concepts like sustainability and self-sufficiency, so he carried those ideas south. This month, he and a couple of childhood friends will begin work on an urban farm right in their hometown of Stuart, Florida, with plans to launch this fall. “We’re building out a small commercial vegetable market garden, as well as planting native fruits and medicinal herbs for added-value products,” he says. “And we’ll be hosting events—classes, films, and workshops—to help educate and

inspire our community around food and agriculture.”

Occasionally, he misses the money, but he doesn’t miss the stuff. The lessons Michael learned as a farmer were ones he brought home—particularly a mindfulness about consumer waste, the perils of worshipping the dollar, and trust in a safety net.

“Honestly, everything that happened after the economic collapse of ’08 was an affront to the values we were raised with,” he says. “You would go to school, and you go and you go and you go. You’re told you won’t have to worry. Then we saw the collapse, and you learn that the system isn’t as friendly as we were led to believe.”

Michael finds farming, and his work as a farming educator, challenging—financially, emotionally, and physically. But he wouldn’t change it. “It’s the one way, with a career, that I can address all the things I feel passionate about. I can sleep at night.”

VER IN PIKE, New Hampshire, sleep wasn’t exactly what Karen Charbono was going for in 2003. In fact, with a newborn, it was largely out of the question. Karen had always been artsy—for Christmas and housewarming gifts, she would turn grain sacks into gorgeous handpainted table runners—but had never tried to make money from her passion. Now, she was attempting to do just that by selling her runners in local shops. But the Charbonos live in a small town, and those shops had very little foot traffic. On top of that, the grain sacks she depended on were becoming increasingly expensive and hard to find. Two years after the birth of her daughter, her handcraft business still wasn’t going well, so she returned to secretarial work.

A couple of discoveries changed her fortune: first, burlap, which made an affordable and plentiful

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alternative to grain sacks, and second, Etsy, the wildly popular e-commerce marketplace for all things homemade. Within two weeks of posting her accessories to the site—she added a line of pillows to the table runners—Karen had her first sale. Soon after, North Country Comforts (the homey name she’d given her business) took off in a way she’d never

imagined. “I got so busy I couldn’t keep up with orders myself,” she remembers. Her husband, Dana, a plant engineer at a nearby printing company, spent his off-hours cutting fabric. Karen left her job, and eventually Dana did, too, after 16 years at the plant.

Karen doesn’t claim that they’re raking it in, but their numbers improve every month, and in 2013

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they doubled their profits from the year before. She can’t explain it, but she somehow knew this was going to go well. She’s doing what she loves and is free to spend more time with her daughter. “It doesn’t get better than this,” she says, sounding a familiar refrain.

Every person I interviewed has a variation on the “beenthere, done-that, found-a-betterway” tale. Their stories are about whimsy (and, in some cases, to-beexpected setbacks and hurdles), but mostly they’re about bravery.

For every striver I spoke with, there are 10 more with a great idea or something they know they could be good at—and about a

To be clear, the Old American Dream works fine for many people, and the best corporations still show loyalty to their employees. billion reasons why it just won’t work. I spoke with a young-adult novelist who has several successful books under her belt but can’t risk losing the security of her editing job at a parenting blog. I met an illustrator who does digital drawings for a website and wants badly to break into the illustrated T-shirt business but can’t bring herself to believe that the money will possibly work out. I spoke with a singer who was terrified to end her law career, because if the singing thing didn’t work out, she couldn’t bear the embarrassment of having to return to the job.

Nothing that can yield great happiness—love, career, growth— is without risk and the inevitability

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of failure. In their just-published book Fail Fast, Fail Often: How Losing Can Help You Win, Ryan Babineaux and John Krumboltz talk about how failure—setbacks, wrong turns, dead ends—is central to creative work. It’s integral to life changes, too. “You can’t know what something is like, how you will feel about it, or what will result from it until you actually are doing it,” they write.

The difference between those who jump ship and those who stay tied to the plank is an ability to vault over the fear of failure and other barriers to success we construct. Maybe it’s a karmic reward for the stresses they shouldered and the legitimate and practical lessons they learned in corporate life, but those who are able to make the leap ignore the signs— and the nagging conscience—that say, “Turn around.”

Between the success stories and those too trepidatious to even ask the questions, there is a large middle ground of dreamers, the ones wondering, What if? Etsy has a blog series called “Quit Your Day Job,” where successful sellers chronicle the steps they took to change the course of their work lives. But storytelling can’t square the illogic at the core of risk-taking and success.

Life coach Martha Beck has written books on this phenomenon. She believes that when one finds his or her “original medicine”—their personal gift to the world, be it Key lime cheesecake or gorgeously woven bracelets— the money shows up.

“It makes no sense,” she tells me.

“Yet it happens every time. I am an empirical thinker; I read everything on black holes, dark energy, dark matter, quantum foam, quantum entanglement, all these different aspects of physics.

I am forever trying to make sense of this, and I haven’t been able to.

But that doesn’t mean it’s not true.”

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‘‘

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’’

Ron Philley was diagnosed with juvenile diabetes more than 50 years ago. “Balancing a disease while being a kid was difficult,” says Ron about what life was like being tethered to dialysis machines and injections. As an adult, a kidney transplant operation at Baylor changed his life. “I woke up the day after surgery with no injections or dialysis needles and felt like I was six years old again.” Now, Ron and his wife are able to enjoy the activities they love like kayaking, bird watching and travel. “It has given me a new lease on life.”

For a physician referral or for more information about transplant services, call 1.800.4BAYLOR or visit us online at BaylorHealth.com/Transplant.

3500 Gaston Avenue, Dallas, TX 75246 Physicians are members of the medical staff at one of Baylor Health Care System’s subsidiary, community or affiliated medical centers and are neither employees nor agents of those medical centers, Baylor Annette C. and Harold Simmons Transplant Institute or Baylor Health Care System. ©2014 Baylor Health Care System ACHC_387_2013 SWA CE 01.14

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You can’t convince someone too afraid to act that the logic they’re seeking—the rightness and comfort of it all—will be evident once they get to the other side. And let’s be clear about something: The Old American Dream still works just fine for many people. Despite the reverse trend, the best corporations still show tremendous loyalty and sensitivity to their employees, and traditional careers will continue to deliver riches—financial, creative, and emotional—for generations to come.

But if you’re flirting with taking flight or maybe finding yourself leaving that spreadsheet open in one window while wandering over to that Etsy “Quit Your Day Job” blog series in another, be assured that the Freemans will lend a sympathetic ear as they serve you a helping of their Oreo cheesecake. Jeff Campbell, who smells like the chocolate he makes with ground beans from a remote region in Cuba, hears you loud and clear, and he will tell you to try it anyway. Mike Schmiedicke, still with the remnants of sawdust on his clothes, will offer you a seat in the rocker he’s just built and tell you all he knows about the dreams business. Michael Meier will offer you one of his tenderly harvested apples and a shoulder to lean on.

The Charbonos might throw a burlap pillow at you—because to doubt any of these people is to have missed the point: Later is later.

This is what is working now. And they’ll continue to pursue their passions for as long as it keeps working. For the New American Dreamer, there is no end in sight.

And even if there were, well, You Only Live Once.

Taffy Brodesser-Akner writes about culture, health, business, and emotion in Los Angeles. If you have feedback about this story, reach out to her at taffyakner@gmail.com.

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YOUR ADVENTURE IN

New York City GLOW STOPPER

More than 50 million bright-eyed visitors dash to NYC each year.

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Renowned art museums, spunky neighborhoods, and acclaimed eateries will surely put you in a New York state of mind.

Whether you’re after the high energy of Manhattan or prefer to explore Long Island’s charm, you’re in for one thrilling spin.

BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

When it’s time to unwind, what do you reach for first?

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Adventure In New York City

If your idea of kicking back involves...

WALK THE LINE

More than 4 million outdoor enthusiasts tread this urban oasis each year.

THEN YOUR MOST IDEAL HOTEL IS…

The Greenwich Hotel Surrounded by glowing lanterns, this Tribeca hot spot’s indoor heated pool provides a tranquil getaway in the middle of the bustling city.

Library Hotel More than 6,000 books are yours for the reading at this Midtown East escape, whose floors are organized according to the Dewey decimal system. Can’t get enough? You’re just steps from The New York Public Library.

The Standard, High Line Rising over the High Line—a 1-mile aerial park in Manhattan’s West Side—this boutique spread offers guests free bikes for wheeled exploring.

EAGER TO TAKE A SPIN? THEN WHY DON’T YOU…

Get Some Air

St. Patrick’s Day or not, there’s always a reason to go green when you’re in the Big Apple. We’re talking about the High Line, a 30-foot-high public park built on a historic freight rail line above Manhattan’s West Side. Dating back to the 1930s, this 1-mile stretch opened as an aerial greenway in 2009 and now runs through three personality-packed neighborhoods: the Meatpacking District, West Chelsea, and Hell’s Kitchen. Stroll—or cycle—your way to the 23rd Street Lawn, an ideal locale for people-watching, while marveling at the variety of plant life, including winter aconite and sunburst witch hazel, along the way. As you meander, you’ll notice the plethora of artwork installed throughout, such as sculptures created from cardboard boxes, part of the Busted exhibit on display through April. It looks like we just found our pot of gold. thehighline.org Your adventure continues…

Which side of NYC piques your interest?

PHOTOGRAPHY BY JULIENNE SCHAER/© NYC & COMPANY

GETTING THERE Choose from three airports: Long Island MacArthur (ISP), LaGuardia (LGA), or Newark Liberty International (EWR). macarthurairport.com, panynj.gov

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Adventure In New York City If the first thing you want to explore is…

THEN YOU DON’T WANT TO MISS…

GETTING AROUND No trip to NYC is complete without a ride on the subway. Log on to the Metropolitan Transportation Authority’s website to track your departure and arrival stations and to check for service advisories. mta.info

Show and Tell YOUR TICKET TO STARDOM AWAITS WHEN YOU…

Lights, camera, action—and you. Dozens of TV shows are filmed in this star-studded city, and you can sneak an insider’s peek as a member of the studio audience.

Currently, the biggest buzz surrounds Jimmy Fallon, who took over The Tonight Show last month. Though free tickets are usually snagged more than a month in advance, die-hard fans can risk same-day standby the morning of the taping when tickets are handed out under the iconic

NBC Studios marquee. But this funnyman is just one of the city’s many big names. Stephen Colbert, Jon Stewart, and Rachael Ray are among the many who have also set up shop here. No tickets?

Just trek to the corner of West 49th Street and Rockefeller Plaza, where fans gather to watch The Today Show—armed with catchy signs and camera-ready grins. latenightwithjimmyfallon.com, comedy central.com, rachaelrayshow.com, today.com

9/11 Memorial This sacred site pays homage to the victims of the 1993 and 2001 terrorist attacks; reflecting pools provide peaceful settings for quiet contemplation.

Chelsea Art Gallery District Peruse the world’s largest concentration of art galleries, then check out other big-name venues around town like the Museum of Modern Art and Guggenheim.

HUMOR ME

Which stirs your curiosity more?

Your adventure continues…

Continued

PHOTOGRAPHY BY LLOYD BISHOP/NBC

In February, Fallon became the sixth host in The Tonight Show’s history.

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Your reasons for enjoying

Adventure In New York City If you’d like to learn more about…

GETTING OUT Nine of the city’s top French restaurants add dishes like bluecheese ice cream to their menu during the Winter Stinky Cheese Festival, March 7–16. tourde francenyc.com

HOME STRETCH

The 24-room Vanderbilt Mansion was often referred to as the “Eagle’s Nest.”

Which dish tickles your taste buds?

THEN SETTLE IN FOR A MEAL AT...

Sushi Nakazawa Dig into sushi the traditional way—sans chopsticks—at this touted eatery in the West Village.

Here guests are all treated to omakase, which means the menu is left up to the resident master chef.

Grimaldi’s It’s worth the wait for a pizza from this local institution, whose coalfired brick oven gives pies that crispy, smoky crust that earned this adored establishment its fame.

Live Large

SEE WHERE THE RICH AND FAMOUS HUNG THEIR HATS AS YOU…

Flash back to the extravagance of the Roaring Twenties with a visit to Long Island’s Gold Coast mansions, which served as inspiration for F. Scott Fitzgerald’s The Great Gatsby. Situated on the island’s north shore, a string of former estates, such as Old Westbury Gardens, still stands tall. Here you’re free to roam through the former dwelling of financier John S. Phipps, complete with the family’s original furniture. For an outta-this-world experience, saunter over to the Vanderbilt Mansion, a Spanish Revival spread that added a domed planetarium in 1971, or stop and smell the orchids and ferns at Planting Fields Arboretum, on the site of the former Tudor Revival sprawl where heiress Mai Rogers Coe once lounged about. Now that’s an ending we can live with. goldcoastmansionsoflongisland.com Your adventure continues…

PHOTOGRAPHY BY LICVB (MANSION) AND FILIP WOLAK, FOTOFILIP (CARBONE)

Carbone Dishes like the spicy rigatoni vodka and lobster fra diavolo await at this fancy Italian-American restaurant in Greenwich Village.

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Adventure In New York City Continued

What’s the perfect end to your evening?

Continued

THEN CHECK OUT…

Rockwood Music Hall Known for its awesome acoustics, this rousing hangout in Lower Manhattan features live music every night of the week.

Chew on This CONTINUE TO TASTE YOUR WAY THROUGH THE CITY AS YOU…

Let’s say you have a craving for green apple sorbetti. And Australian meat pies. And bite-size donuts. Oh, and let’s make sure they can all be found in one location. That’s where Chelsea Market comes in. Located in the Meatpacking District, this block-long, indoor food hall is home to more than 35 shops providing fare suitable for even the most discerning of eaters—not to mention the Food Network headquarters, located upstairs.

Mulberry Project At this Little Italy hideout, patrons are invited to choose their favorite fruits and a preferred spirit before a seasoned bartender whips up a surprise concoction.

Oheka Castle Still craving the high life?

Then schedule a tour—or book a room— at this Gold Coast chateau, which made its 1941 film debut in Citizen Kane.

As you amble along the cobblestoned food court, you’ll notice your appetite is suddenly stirred as you spot shops enticing you with edibles like savory, creamy yogurt topped with olive oil and cucumbers, semolina bread with raisins and fennel, gooey grilled-cheese sandwiches, and bourbon-coffee-bacon caramel corn. This is one instance where biting off more than you can chew is highly encouraged. chelseamarket.com

SWEET SPOT

FOLLOW US Follow Spirit editors on the road by connecting with us on Instagram @SpiritMagazine.

And when youˇre done…

PHOTOGRAPHY BY JOE BUGLEWICZ/© NYC & COMPANY

The Chelsea Market complex formerly housed Nabisco.

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Calendar

Looking Ahead Mark your calendar for these fun-filled events held across the country in March and April.

GRAND RAPIDS, MICHIGAN

MAR

Gilda’s LaughFest

“Life does not cease to be funny when people die any more than it ceases to be serious when people laugh,” said George Bernard Shaw. Nevertheless, a quarter-century after her untimely passing at 42, Gilda Radner, the legendary Michigan native, comedienne, actress, and Saturday Night Live vet, continues to inspire joy, levity, and laughter courtesy of Gilda’s LaughFest.

The 4-year-old festival is a hotbed of hilarity, featuring more than 200 free and ticketed comedy shows in some 40 venues throughout downtown Grand Rapids.

A collision of stand-up, sketch comedy, improvisation, and yukfilled films, this year’s 10-day LaughFest boasts headlining gigs by Jay Leno, Chris Tucker, and Lily Tomlin, raising awareness and funds for Gilda’s Club Grand Rapids, an organization providing free emotional health care to those stricken with cancer.

Best-selling author and comedian Jim Gaffigan, 30 Rock vet Judah Friedlander, and Comedy Central fave Nick Thune also play solo shows, while a wide range of Clean Comedy Showcases offer family-friendly guffaws for those with small fries. Isn’t it time to get your dose of the best medicine?

From $7; laughfestgr.org

6

PHOTOGRAPHY BY EDWINA HAY (PILLOW FIGHT), PHOTO COURTESY OF BUKU FESTIVAL (KID CUDI)

DOWN TOWN

In the city that never sleeps, who needs pillows— unless it’s International Pillow Fight Day. MUCH MUSIC

At last year’s BUKU fest in New Orleans, Kid Cudi’s set was smokin’.

MARCH 2013 SPIRIT

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Calendar NEW YORK CITY

MAR

7

American Crossword Puzzle Tournament

For an entire clique of New York logophiles, status and self-esteem have been, since 1942, tied to whether or not they’ve been able to complete The New York Times’ heady, often byzantine crossword puzzle before draining their morning cup of joe. At

the 37th annual American Crossword Puzzle Tournament, the world’s oldest and largest crossword event, more than 1,000 puzzlers will descend upon the Brooklyn Bridge Marriott for three days to put their gray matter to the test with eight brain-busting crosswords commissioned by The Gray Lady’s longtime puzzle editor, Will Shortz. The mustachioed

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

S IS FOR SILENCE Puzzlers geek out on headgear at NYC’s crossword tourney.

enigmatologist promises a fevered international competition for a prize purse worth $5,000. Each contest has a time limit, varying from 15 to 45 minutes, with contestants earning points for accuracy and speed. The tournament launches Friday night with the Crossword Carnival, in which a dozen puzzlemakers of national renown present original competition crosswords in rapid-fire rounds. Best dig out the newspaper and start practicing now. From $30; crosswordtournament.com YOUNTVILLE, CALIFORNIA

MAR

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

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Taste of Yountville

Celebrate the Napa Valley budbreak—the start of the wine season, when vines begin to send out shoots—with Taste of Yountville, a three-day, full-flavored celebration of spirits and delectables in this North Bay hamlet. Named for George Calvert Yount, who established Napa’s first vineyard in the 1830s, Yountville boasts four Michelinstarred restaurants, and this event provides savory bites and generous pours from the small town’s famed eateries, microbreweries, and wineries. Themed “Taste Life Here,” this year’s gourmet noshfest also features live entertainment along Yountville’s charming main thoroughfare, as well as a weekend-long art show and crafts fair, plus culinary demonstrations and garden tours.

Guests who have their Taste of Yountville Passport stamped by

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Calendar five vendors on the town-center route during Saturday’s street fair will be entered in a drawing for swag. Free admission, tasting tickets $1 apiece; yountville.com PHILADELPHIA

MAR

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Philadelphia St. Patrick’s Day Parade

A City of Brotherly Love tradition since 1771 (five years before the Declaration of Independence was signed), the Philadelphia St. Patrick’s Day Parade celebrates its 243rd anniversary in 2014.

This year’s cavalcade, grand marshaled by former Eagles general manager James Murray, honors the contributions of famous Irish-Americans to our nation.

The day begins at 9 a.m. with a commemorative parade Mass in Saint Patrick’s Church (located at 20th and Locust), with the threehour procession following at 1 p.m.

The parade itself, featuring 20,000-plus participants from more than 150 marching bands, dance troupes, youth groups, and Irish associations, starts at JFK Boulevard and 16th Street, moving north along Kelly Drive. Recommended viewing points are at Logan Circle and on the steps of the Philadelphia Art Museum.

Bring snacks and blankets. Free; philadelphiastpatsparade.com SAN ANTONIO

MAR

Maverick Music Festival

According to the Merriam-Webster Dictionary, a maverick is “an independent individual who does not go along with a group or party,” which aptly sums up a two-day music festival that books as its headliner an influential English altrock band that hasn’t released a studio album in 23 years. Yes, The Psychedelic Furs—from the era of Pretty in Pink—are the big draw at the second annual Maverick Music Festival, an event that

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marches and moshes to the beat of its own drummer, held at La Villita Historic Arts Village in the heart of downtown. You can count on the rest of the roster—including electronic-rock duo Phantogram, New Wave popster Twin Shadow, blues singer SZA, Velvet Underground torch-carriers The Black Angels, art-jam unit Yacht, and Texas psychedelic rock pioneer Roky Erickson—to serve up the downbeat in Alamo City, driving home a pulse-quickening brew of electronica, R&B, garage rock, and more. Plus, a lineup of innovative food vendors representing the city’s diverse culinary landscape will provide good eats.

Two-day passes from $79; maverickmusicfestival.com NEW ORLEANS

MAR

BUKU Music + Art Project

Now in its third year, BUKU—slang derived from the French word beaucoup, meaning “much” or “many”—is a music, art, and food festival that promises to fulfill The Big Easy’s reputation for provoking and sating all five senses. Held at Blaine Kern’s Mardi Gras World, the two-day BUKU Music + Art Project is “unique, progressive, quirky, and intimate,” according to event organizers, and it showcases more than 50 musical acts and five art installations against a Mississippi River backdrop. Psychedelic altrock gods Flaming Lips, French house producer and DJ David Guetta, English singer-songwriter Ellie Goulding, Grammy-nominated electronic dance music innovator Kaskade, and fresh hiphop sensation Tyler, the Creator top the musical acts. Performances take place on an array of stages, including one inside an enormous float-making warehouse, another in front of an abandoned fin de siècle power plant, and a third inside a majestic ballroom. Local

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Calendar food vendors will be serving up beignets, crawdads, and absinthe, among other Crescent City delectables. This event is for audiences 18 and older. Two-day passes from $170; thebukuproject.com PHOENIX

Hollywood Costume: Celebrating More 26 than 100 Years of Cinema Storytelling MAR

If you’ve ever had a hankering to get up close and personal with Indiana Jones’ scruffy leather jacket from Raiders of the Lost Ark, Dorothy Gale’s blue-and-white gingham dress from The Wizard of Oz, or Marilyn Monroe’s infamous billowing subway dress from The Seven Year Itch, then Hollywood Costume: Celebrating More than 100 Years of Cinema Storytelling, making its premiere in the western United States at the Phoenix Art Museum, is the exhibit for you.

A major, multimedia attraction featuring more than 75 costumes from a century of storied filmmaking, Hollywood Costume offers up outfits and ensembles from the silent movie era up to modern hits like Gladiator, Titanic, Dreamgirls, Superman: The Movie, and Harry Potter and the Half-Blood Prince, until July 6. Vintage outfits will also be on hand from legendary costume designer and eight-time Oscar winner Edith Head, who once famously said, “You can have anything you want in life if you dress for it.” $20 for adults, $10 for children; phxart.org ATLANTA

APR

221B Con 2014

If you’re a dyed-in-thewool fan of London’s most eccentric gumshoe, Sherlock Holmes, then it’s only elementary, my dear Watson, that you should attend the second annual 221B Con, its name cribbed from the address of the legendary

4

sleuth’s Baker Street flat. Held at the Atlanta Marriott Perimeter Center, this three-day event—the largest of its kind in the world— honors every imaginable aspect, permutation, and representation of one of the world’s most beloved and recognizable characters.

(Indeed, Holmes has starred in 60 of Sir Arthur Conan Doyle’s stories and has been portrayed

by 70-plus actors in more than 200 films and TV shows.) Panels include “A Most Prodigious Author: [Arthur Conan Doyle’s] Other Works,” “Women in Sherlock,” and “Birth of the Detective Novel” plus sessions on the BBC’s Sherlock and CBS’ Elementary, while a costume contest caps the event and is sure to include enough deerstalker hats to make

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International Pillow Fight Day

Ah, how much more peaceful—not to mention deliriously silly—would the world be if we were to solve global conflicts and border disputes with pillow fights instead of harsh sanctions and nuclear threats. Not that The Big Apple’s ninth annual International Pillow Fight in Washington Square Park is anvil-heavy with ideology; rather, it’s mostly about family-friendly, all-ages tomfoolery. Feathers will fly at 3 p.m. sharp as this year’s event looks to attract thousands of cushioned commandos in an attempt to best last fall’s Guinness World Record of 3,813 pillow-armed combatants in Chicago. (Similarly epic battles will occur on the same day in more than 100 major cities around the world.) According to Wikipedia, a useful technique in a pillow fight is to bundle the nibs, but exhaustive research hasn’t helped us better define how exactly one accomplishes this, so you’re on your own. Free; pillowfightday.com PORTLAND, OREGON

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APR

Filmed By Bike Festival

Chocolate and peanut butter. Sonny and Cher.

Beer and Ping-Pong. The world is full of off beat combinations, but the 12th annual Filmed By Bike festival, taking niche cinema to a new extreme, may very well take the cake. This popular four-day event squishes together moviemaking and bicycles, wheeling audiences through 45 of the best

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bike-themed independent short movies from around the world.

Some are stunt compilations, others are animations, but the vast majority go deep inside of heretofore unexplored aspects of bike culture, as in last year’s Bare As You Dare, a documentary on the annual Portland World Naked Bike Ride, and Three-Legged Horses, a short about a pedi-cab driver’s final day on the job. Held at the historic Clinton Street Theater, one of the oldest continually operating cinemas in the country, Filmed By Bike kicks off with a raucous street party and on closing night crowns the fest’s best filmmaker with, natch, The Golden Helmet Award. $25 for a festival pass; filmedbybike.org SEATTLE

APR

Earth Day Celebration

doubtful that Word19 It’s sworth was endorsing Earth Day 175 years ago, but his quill certainly swooned at Mother Nature’s many miracles, penning ode upon sonnet to her majesty.

The Emerald City kicks off its own family-friendly observance of Earth Day, Arbor Day, and springtime at the Seattle Art Museum’s Olympic Sculpture Park. Opened in 2007, the OSP transformed a nine-acre industrial site into a beachside gathering space featuring dozens of original works of art made from glass, bronze, black granite, and more. Enjoy the eyepopping pieces and the stunning views of the Olympic Mountains, all while shaking your booty to eclectic local bands or devouring delicious organic eats. Guests can also celebrate The Blue Planet with hands-on environmental activities, art-making inspired by the natural world, tours that tell about the site’s history and the park’s ecology, and more. The event runs from 10 a.m. to 3 p.m.

Free; seattleartmuseum.org

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Fun!

Out of the Blue

We agree: The bird is the word, and this long-legged heron will have you singing its praises by the end of this lesson.

STYLING BY ROBIN FINLAY

BY J O H N M O N T RO L L

116 SPIRIT SEPTEMBER MARCH 20142013

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PHOTOGRAPHY BY ADAM VOORHES

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Fun!

STEP 1 Fold and unfold along the horizontal guide.

STEP 3 Valley-fold along the dashed guide.

STEP 2 Valley-fold along the dashed guide.

STEP 4 Unfold. Turn over.

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Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson.

Now, get folding!

FOLD DIRECTION

STEP 5 Fold and unfold along the dashed guide.

Bend paper this way.

FOLD AND UNFOLD

This sets a crease you’ll use later.

VALLEY-FOLD Make a crevice.

MOUNTAINFOLD Form a peak.

STEP 6 Fold and unfold along the dashed guide. Turn over.

CRIMP-FOLD Fold paper over itself, like an accordion.

SQUASH-FOLD

Push two corners together until “squashed.”

REVERSEFOLD

STEP 7 Valley-fold along the dashed guide.

Fold so the indicated part of the bill is inverted.

STEP 8 Fold and unfold along the dashed guide.

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Fun!

STEP 9 Valley-fold along the dashed guide.

STEP 11 Fold and unfold along the dashed guide.

Squashfold

STEP 10 Squash-fold as shown. Valley-fold along the dashed guide.

Squashfold

STEP 12 Squash-fold as shown.

Photo: U.S. Air Force photo by Staff Sgt. Aaron Allmon II

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Reversefold

Reversefold

STEP 13 Valley-fold along the dashed guide. Reverse-fold as shown.

Reversefold

STEP 14 Reverse-fold along the guide.

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STEP 15 Reverse-fold along the guide.

Reversefold

STEP 16 Reverse-fold along the guide.

1/30/14 3:52 PM

Fun!

Reversefold

STEP 17 Valley-fold along the horizontal guide.

STEP 19 Reverse-fold along the guide to form the neck.

Valley-fold along the dashed guide.

Reversefolds

Reversefold

STEP 18 Reverse-fold along the guide.

STEP 20 Reverse-fold along the guides at the neck and feet.

Repeat behind. Mountain-fold along the guide at the tail.

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Below the Fold

ABOUT THE EXPERT

Crimpfold

Reversefolds

STEP 21 Reverse-fold along the guides at the neck and tail.

STEP 23 Crimp-fold as shown to form the

beak. Fold all layers together to thin the leg and bend the knee. Repeat behind.

Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

Reversefold

STEP 22 Outside reverse-fold along the guide.

STEP 24 Ready for takeoff!

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Fun!

On The March

BY M Y L E S M EL LO R 1

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A puzzle for starters.

Answers on page 132

ACROSS

Wedding site Ship members Fortune-teller Sierra ____ (West African country) 15 Saintly glow 16 Bullets and such 17 The “L” of XXL 18 Open a bit 19 Fiesta fare 20 Signs of March 23 Not us 24 Hotel employee 25 A Midsummer Night’s Dream character 28 Razor sharpener 31 Brave deed doer 32 Berries in a blackberry 33 Place for ChapStick 36 Timely basketball announcement?

40 Horse feed 41 “____ a break!”

42 Snakelike fishes 43 Engraved piece of jewelry 44 Carpenter’s kit 46 Mites 1 6 10 14

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instrument

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friends

65 On the ocean

DOWN 1 2 3

Everyone Quantum ____ Singer/ songwriter Amos

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Wavelength measurement 5 Bounce back again 6 Gulf 7 Hindu nobleman 8 Spark 9 Microsoft document 10 Persian governor 11 Electronic message 12 Host 13 Perch upon 21 Evening to a poet 22 Steer clear of 25 Buckeye state 4

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26 Computer test

program 27 ____while (previously) 28 Pinhead 29 Clock information 30 Chain letters, to geneticists 32 Highest point 33 Majors and Trevino 34 Land surrounded by water 35 “Hey you!”

37 Another time 38 Place for a basketball net 39 TV feature 43 Beliefs

59

44 ____ Elton John 45 Inability to recall

the names of objects 46 Go along with 47 Phony, as a phone call 48 Eagle’s nest 49 Popular success 51 Wild guess 52 Very large 53 Assist in crime 54 Peck on the cheek 55 Turn on a pivot 59 Body of saltwater

124 SPIRIT MARCH 2014

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Fun!

Oakland Players’ Club

BY M Y L E S M EL LO R 1

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43

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48

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52

58

59

60

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Hard Crossword

A puzzle for experts.

Answers on page 133

ACROSS

Shoot an air ball, say 5 Peal of laughter 9 Part of a blind 13 Christina Aguilera’s “____ the Circus” 15 Like an egg 16 Hippie skirt 1

49

50

53

54

62

65

Cowboys stadium feature 19 Never-seen wife on Scrubs 20 Stellar grades 22 Advanced tantric practitioner 23 Say “burrito” like a native 24 The “A” in James A. Garfield 28 Snakes on a plain?

31 Peggy and Pinky 32 In an adroit manner 38 Appetizer starters?

40 Praying insect?

17

____ campaign The Pineapple Island 11 The “A” in CAT scan 12 Kind of basin or pool 14 Peers of the ____ 18 Ewe can say that again!

21 Making waves 24 Old-style “Bummer!”

25 Bridges or Brummell 26 Cut the mustard?

27 Chop-chop 29 Black ____ (2010 film) 30 It shows a lot 32 Go kaput 33 Victoria’s Secret frill 34 “Scarborough Fair” herb 35 Mystery author Paretsky 36 Hidey-hole 37 Mashed dish 39 Letter featured in 20-Across, 38-Across, 51-Across and 6-Down 43 One of Franklin’s two certainties 44 Like a babe in the woods 45 Kalahari havens 46 Showers 47 There may be no accounting for it 49 Comes up short 50 Pin ____ 52 Without fumbling 53 Not aweather 54 Ear-grabber 55 Steak sauce choice 56 Giovanna d’____ (Verdi opera) 57 From the top 9 10

23

27

31

44

11

16

20

24

10

41 Not sanguine 42 Bargaining factor 43 Letter openers 44 What’s up at Rand

McNally?

48 Baby wipes

additive

51 Battery sizes 58 Cow-horned

goddess 59 Sloe 60 Hole in the wall?

61 Balloonist’s worry 62 Yusef Lateef’s 10 Years ____

63 _ ____ quam videri

(North Carolina motto) 64 Sounds heard in passing?

65 Calico comeback

DOWN 1 2 3 4 5 6 7 8

Beaut of a butte?

Early Peruvian Portico for Plato Will be, to Doris Day Twilight, old-style Notes used in Amadeus?

It was tender in Turin Benito’s daughter

126 SPIRIT MARCH 2014

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Fun!

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6 How to Do a Sudoku Puzzle

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box.

There is only one solution per puzzle.

Answers on page 132

4 1 9

4

EASY

3 7 2 8 6

7

4

2

8

9 3 5

5 7

7 4

8 3 1

8

9 3 8 3

7

MEDIUM

7

1

4 5

6

2 8 4

1

3

7 4 9 1

9 5 7 3

HARD

7 9 8 1

7

6

5 6 5 8

3 9 1

8 4

4

7 3

1

1 2 4 5 8 6 1

8

9 3

4 5 2 6 5 7

7 3

9 5

3 8 6

8 1 5

1

9 4 2

128 SPIRIT MARCH 2014

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Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box.

There is only one solution per puzzle.

Answers on page 133

8 2

9

4

6

4

3 1

7 7 2

7 8 3 5 6 2 8 1

4

3 6 1

5

MEDIUM

6 8 1 7 3 9

2 8

4 9 1

4 8 3

4

9

6

3

9 8 7

5 9

2 6 7 3

5

4 6

8 2 5

HARD

7 9 1

5

9 4 8

1 9

8 5 3 2 6 4 2 4 5

3

3 2 8 4 2 6 1 7 6 2 3 7 9 4 3 2 5 8 3 5 1 7

130 SPIRIT MARCH 2014

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S A T R A P N E W S C A S T

E M A I L

E M C E E

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5 7 2 4 1 9 6 3 8

9 6 1 8 7 3 4 2 5

3 4 8 2 5 6 7 9 1

7 3 6 1 4 8 9 5 2

2 1 9 6 3 5 8 7 4

8 5 4 7 9 2 3 1 6

6 8 7 9 2 1 5 4 3

4 2 5 3 6 7 1 8 9

1 9 3 5 8 4 2 6 7

7 2 9 8 6 1 3 5 4

9 7 2 1 8 3 4 6 5

1 8 3 6 4 5 2 9 7

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3 9 8 4 7 6 5 2 1

6 4 9 1 7 3 5 8 2

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4 9 8 7 5 1 2 3 6

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9 6 4 3 8 5 7 2 1

8 2 5 9 1 7 6 4 3

1 7 3 6 2 4 8 5 9

3 2 5 4 9 7 6 1 8

6 4 8 1 7 9 5 2 3

2 5 9 8 3 6 7 4 1

1 7 3 5 4 2 9 8 6

5 3 2 9 1 4 8 6 7

8 6 1 7 2 5 3 9 4

4 9 7 3 6 8 1 5 2

EASY

8 3 5 7 2 4 9 1 6

6 1 4 5 3 9 8 7 2

MEDIUM

2 5 1 4 9 8 3 6 7

3 8 7 5 6 2 1 9 4

HARD

7 8 6 2 5 1 4 3 9

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9 1 4 6 8 3 2 7 5

2/3/14 11:48 AM

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I N C A

S T O A

A L A S

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R E A P

N A I V E

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3 4 5 7 1 8 6 2 9

2 8 1 3 9 6 5 7 4

6 9 7 4 2 5 8 1 3

5 6 2 1 3 9 7 4 8

4 1 3 6 8 7 2 9 5

9 7 8 2 5 4 1 3 6

7 3 9 5 6 2 4 8 1

1 5 4 8 7 3 9 6 2

8 2 6 9 4 1 3 5 7

9 4 1 5 6 3 8 2 7

4 2 3 9 7 6 5 8 1

1 5 6 8 3 4 9 7 2

7 9 8 1 5 2 6 3 4

6 7 4 3 8 9 2 1 5

5 3 9 7 2 1 4 6 8

8 1 2 6 4 5 7 9 3

9 5 4 1 3 8 7 6 2

4 7 9 8 5 1 2 3 6

5 2 1 6 9 3 4 7 8

8 3 6 2 4 7 9 5 1

1 4 3 7 8 9 6 2 5

7 9 8 5 2 6 1 4 3

2 6 5 3 1 4 8 9 7

1 9 2 8 3 6 7 4 5

9 7 6 5 2 4 1 3 8

8 2 3 9 6 1 4 5 7

4 1 5 3 7 8 2 6 9

2 8 1 4 9 3 5 7 6

3 5 9 6 1 7 8 2 4

6 4 7 2 8 5 9 1 3

EASY

3 8 5 2 9 7 1 4 6

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SOUTHWEST AIRLINES + AIRTRAN

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COMPUTERS & COMMUNICATION 54

8x8, Inc. Phone Service 866.848.3109 www.8x8.com/southwest

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CONSUMER

F1_ReaderService_ET.indd 134

23,24 PATADAY® Solution Pataday.com 131

Paul Frederick 800.247.1417, www.paulfrederick.com/exclusive

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Auburn University Executive MBA Programs 877.AUB.EMBA, www.AuburnEMBA.org

125

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HEALTH & MEDICAL 93

Baylor Health—BHCS System Transplant 800.4BAYLOR, www.BaylorHealth.com/Transplant

43

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i129

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F1_ReaderService_ET.indd 135

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2/11/14 1:30 PM

Spotlight +

Our Plane, Your Adventure When college basketball teams take to the court to compete for a national championship this month, Southwest Airlines and AirTran Airways will be cheering from the sidelines and watching with a close eye.

That’s because while the teams are playing on the court, we’re in the background helping them get from one game to the next. Behind the scenes, our Charter Department—along with many other Company workgroups—is hard at work, organizing, making arrangements, and executing flight plans to get these athletes to their games ontime.

We’re a one-stop shop for Customers who are looking to charter a flight, too. You have full control over the experience you and your group need and desire— how can you not LUV that? You

decide when you are traveling, where you are going, and the type of beverage, snack, and meal service provided on the flight.

In fact, we can customize travel for your company, team, or group to most commercial airports in the continental U.S.! We’re in the game to make it easier for you to get where you need to go—Safely, reliably, and with that legendary Customer Service that you’ve come to know and LUV. Between December 19, 2013, and January 7, 2014, the Southwest Charter Department pulled off a personal record–breaking feat: In less than three weeks, we flew more than 120 charter flights to and from college bowl games across the United States.

Not only did we transport several football teams to their bowl games, but we also carried marching

bands, university officials, alumni groups, and fans—including those rooting for the National Champion Florida State Seminoles. In a first for our Charter Group, we even started using the largest aircraft in our fleet—the 737-800, with a capacity of 175 Passengers—to accommodate the demand.

Since we began offering charter flights in 1980, these operations have grown to nearly 1,000 flights annually, traversing roughly two million miles every year. For more information about how we can take your large group on the trip of a lifetime, visit southwest.com/charters.

—Bert Craus Director of Charters

PHOTOGRAPHY BY CHRIS GRANGER

Let Southwest Charters help get your next big event off the ground.

136 SPIRIT MARCH 2014

f2_spotlight_gc.indd 136

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Some moments can’t wait. That’s why Rapid Rewards® makes it easy to earn and redeem points for reward ights. If you’ve been thinking about reuniting with an old friend or waiting to surprise a loved one for a special occasion, Rapid Rewards lets you travel when and where you want. When every seat is a reward seat and you can y any day of the year, you might be able to get away sooner than you think.

Enrolling is free and easy! Simply visit southwest.com/spirit, or text SPIRIT and your e-mail address to 72743.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest ® at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Benets apply to points transactions. All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

swa rapid rewards.indd 1

1/17/14 10:56 AM

Business Select

®

Having an advantage matters to you, so it matters to us.

1-15

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Portion of a Business Select 2 Ticket That’s Refundable

100%

$

0

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12

Rapid Rewards Points for Each Dollar Spent on Business Select3

Fare difference may apply. 2Subject to all purchase and refund policies. 3Rapid Rewards earned points are calculated using base fare and excise tax. All Rapid Rewards rules and regulations apply.©2013 Southwest Airlines Co. All information is based solely on Southwest Airlines operational data, and excludes AirTran Airways.

1

swa business select.indd 1

Photo By Joshua Allen Harris

southwest.com/whatmatters

11/21/13 8:40 AM

+

Community Outreach

SUN SHRINE

Piedmont Park provides ample space to soak up some rays.

Piedmont Park: A Place We LUV Southwest does its part for one of Atlanta’s favorite public spaces.

I serve as president and CEO of Piedmont Park Conservancy in Atlanta, and every time I walk through the park I’m drawn in by the sight of children playing, friends gathering, and people enjoying the outdoors. On a sunny afternoon, you might find families fishing in Lake Clara Meer, pet lovers tossing Frisbees in the dog park, or shoppers buying fresh, local food from the Green Market. Throughout the week, Piedmont comes alive with concerts and festivals. Everyone from music buffs to fitness fanatics can find something here that reaches them. Best of all, entrance to the park is free.

Having a fun place to gather enriches our community in more ways than you’d think. It enhances property values, attracts businesses, and makes Atlanta a better place to live and work. With more than 200 acres to maintain, we rely on the generosity of our volunteers and

sponsors—like Southwest Airlines—to provide a clean, safe, and enjoyable park experience. Southwest is more than just a supporter, though; it truly believes in our mission of making Piedmont a place we LUV. The Southwest Porch and Rink add yet another wonderful place for our community to gather, and thanks to generous donations and volunteer efforts, we have mowed 1,500 acres, spread 4,000 yards of mulch, and planted thousands of flowers.

From Employee Volunteers who donate time from the heart to the Company’s contributions as a Chairman’s Circle Sponsor, Southwest is committed to helping us preserve and enhance Piedmont.

Piedmont is more than just a park—it’s the heart and soul of Atlanta. For the past 25 years, the Piedmont Park Conservancy has made it our mission to enhance and preserve this great space. We’re thrilled to celebrate this milestone, and we thank Southwest for LUVing Piedmont Park just as much as we do. To learn more, check out piedmontpark.org.

—Yvette Bowden, President and CEO, Piedmont Park Conservancy

MARCH 2014 SPIRIT

f2_communityoutreach_gc.indd 139

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2/10/14 3:33 PM

Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines.

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Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort.

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WIFI & ENTERTAINMENT

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GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 147.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the LUV airline to work for you. southwest.com/ corporatetravel

Our -700 and -800s feature a wireless, satellite-based network that allows you to stay productive and entertained inflight. Check email or watch live TV from your device. With our new gate-to-gate capability, you will never lose a connection! For details, see page 146.

GIFT CARDS

Give the gift of travel.

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FLY BY®

Rapid Rewards® A-List and A-List Preferred Members and Customers who purchase Business Select® fares can speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

140 SPIRIT MARCH 2014

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RAPID REWARDS®

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All Rapid Rewards rules and regulations apply. *Applies to Points transactions.

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got 14 car companies to choose from and the same low rates as the other guys. Plus, earn Rapid Rewards® Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

Download our newly redesigned app today! If you’re on a trip or have one coming up, our new mobile site and app make it easier to fly Southwest Airlines.

Check-in, check the status of your next flight, or book additional trips all from the palm of your hand. mobile. southwest.com

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee program, you can feel confident that you’ve secured the best deal on your hotel stay.

Terms and conditions apply. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

MARCH 2014 SPIRIT

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways.

PETS

BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 147.

A2B BUSINESS TRAVEL PROGRAM Take advantage of the AirTran business program. Benefits include fewer rules and restrictions, priority seating, and priority boarding. a2bcorporate.com

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

CHARTERS

A+ REWARDS

SM

A+ Rewards. The simple, quick, and easy rewards program. aplusrewards.com

CLICK ’N SAVE®

VACATIONS

When planning your next beach trip to Mexico or the Caribbean, remember that we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. south westvacations.com

Small dogs and cats are welcome to fly in the cabin with you to domestic destinations.

Bring Fluffy along for your next trip—your pet deserves a vacation too! airtran.com/pets

Get all the latest AirTran and Southwest sale fares and travel deals sent straight to your inbox each week. Sign up for Click ’n Save today at southwest. com/email.

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

TRIP PROTECTION

Make sure you protect yourself from unexpected situations on your vacation. Benefits include trip interruption coverage, emergency medical assistance, and more. airtran. com/tripprotection

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Flight Service

Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Always Permitted Pueden usarse en todo momento dentro del avión

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-canceling Headphones Auriculares que aislan el ruido

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares (en Modo GAME o Avión)

Tablets or E-readers (in AIRPLANE mode) Tabletas o Lectores Electrónicos (en Modo Avión)

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Two-way Radios (Walkie-talkies) or Scanners Radios emisores/receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

+

Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Permitted Pueden usarse dentro del avión Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in airplane mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle.

Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing.

On International Flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video.

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Remote-controlled Toys Juguetes de control remoto

Remember Recuerda CREW INTERFERENCE

ELECTRONIC DEVICES

PETS

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request.

Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21.

We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

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International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

TICKET COUNTERS

Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Terminal B

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

DOMESTIC DEPARTURES

INTERNATIONAL DEPARTURES

AIRTRAN ARRIVALS (FROM INTERNATIONAL)

RECHECK LOCATION

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

+

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B Level 3 Level 2

International Arrivals MARCH 2014 SPIRIT

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Inflight Entertainment

+

Information

WIFI

$8 all day per device* • Browse the Web, check e-mail or update your status on social media.

• In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. MESSAGING

See Inflight Entertainment Portal for pricing.

• Available all day per device*.

• Stay in contact with friends and family like you never left the ground.

• Information about which apps are available can be found on the Inflight Entertainment Portal.

MOVIES

$5 per movie, per device* • Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed inflight and are not accessible on the ground.

INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer.

• WiFi, TV, and Movies are all accessible from the homepage of the portal.

HOW TO ACCESS

TV

FREE, compliments of DISHt! • Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes*.

• Compatible device information can be found on the Inflight Entertainment Portal. t DISH is a registered trademark of DISH Network L.L.C.

•

•

•

•

Every device is different, but here are the basic steps: Once onboard a WiFienabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gate-to-gate.

View available wireless networks, select “Southwest WiFi,” and connect.

Launch your Web browser, and you will be directed to the Inflight Entertainment Portal (you might need to hit “refresh”).

A list of supported devices and operating systems is available on the Inflight Entertainment Portal FAQ.

MORE INFORMATION

• Service on flights to/from Puerto Rico is currently not available for the entire flight.

• Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-435-9792 to report any problems you may have encountered with your WiFi service. * Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything.

Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session) . Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

Service on flights to/from international destinations is currently not available for the entire flight.

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Customs & Immigration

Beverage Menu

Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

• Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

3

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

2

3 MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form.

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $5

PREMIUM BEVERAGES $3 • vitaminwater® XXX (Açai-Blueberry-Pomegranate) COMPLIMENTARY BEVERAGES • Minute Maid® • Seagram’s® • Coca-Cola® Apple Juice Seltzer Water • Coke Zero™ • LIFT® Coffee* • Tomato Juice • Diet Coke® • Decaf Coffee* • Mr & Mrs T® • Sprite® • Tea Bloody Mary Mix • Sprite Zero™ • Hot Chocolate • Minute Maid® • Dr Pepper® • Noncarbonated Cranberry • Diet Dr Pepper® Purified Drinking Apple Cocktail • Seagram’s® Water • Minute Maid® Ginger Ale Orange Juice • Seagram’s® * Creamer available Tonic Water Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, liquor, and vitaminwater®.

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans.

Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s®

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $6

COMPLIMENTARY BEVERAGES • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice

• Coca-Cola® • Coke Zero™ • Diet Coke® • Sprite® • Sprite Zero™ • Seagram’s® Ginger Ale • Seagram’s® Tonic Water

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Purified Drinking Water

MARCH 2014 SPIRIT

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Information

2

• Canadian Club® Reserve • Tanqueray® Gin

+

1

LIQUOR $5

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Rapid Rewards and A+ Rewards Partners +

Southwest Airlines® and AirTran® Airways have joined together to create a more rewarding network! Now you can earn flights to more destinations faster with Rapid Rewards® and A+ RewardsSM. Earning rewards has never been easier or more convenient. You can even transfer your rewards between programs for easy redemption. With over 95 combined destinations waiting to be explored, join both loyalty programs today to make the most of your travels.

Southwest Airlines Rapid Rewards Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations.

You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits.

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (only on WiFi- enabled planes) • 100% point-earning bonus

It’s free and easy to join Rapid Rewards!

Sign up now at southwest.com/spirit or by texting SPIRIT to 72743 to get started.

ENROLL

NOW!

AirTran Airways A+ Rewards A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Elite status gets you more.

• Two-year redemption period on all A+ Rewards Credits earned*** • Complimentary Business Class upgrades at the time of booking on select fares† • First and second bag fees waived (weight and size limits apply) • Complimentary Business Class upgrades available at the gate 40 minutes prior to departure for all Coach Fares††

Visit aplusrewards.com to enroll in A+ Rewards!

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. ***Two-year redemption period applies only to A+ Rewards Credits earned after Elite status is attained. †Valid only on Y and B Fares. ††Complimentary upgrades awarded 40 minutes prior to departure will be assigned if available according to order of checkin. A+ Rewards seats are subject to availability and blackout dates. All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

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Do More With Your Points!

RAPID REWARDS®

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card!

Premier Card Exclusive Benefits: Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

Earn 1 point per $1 spent on all other purchases.

Earn 6,000 bonus points after your Cardmember Anniversary.

Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change.

See southwest.com/applytoday for pricing and rewards details.

More Partners Means More Rewards!

Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today!

Hotels

Receive 600 points per qualifying stay.

JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites

by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Specialty Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Shop and Dine Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Home and Lifestyle Earn points when you choose Energy Plus® to supply your electricity in participating states*.

Learn more at southwest.com/energyplus.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, PA, and TX.

Texas residents, earn up to 27,000 points with the Reliant Secure® 24 plan with Rapid Rewards. Visit reliant.com/southwestrapidrewards.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

PUC Certificate #10007

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Where We Fly PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

Route Map

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

+

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

DE

AKRON/

INDIANAPOLIS DAYTON

DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA BRANSON

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

AMARILLO

SAN DIEGO

TULSA

NASHVILLE MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO JACKSON

MIDLAND/ODESSA

The Southwest and AirTran networks are now connected, with service to more than 95 destinations. Book your next trip on southwest.com.

AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

All international and some domestic service provided

by AirTran Airways.

CANCÚN

MEXICO CITY

Southwest service to Branson, Missouri; Key West, Florida; and Jackson, Mississippi, ends June 6.

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PANAMA

1/29/14 3:21 PM

THRILLING

Tables

EASTERN TIME

HOTTEST

ATLANTIC TIME

Slots

PORTLAND MANCHESTER ALBANY

ROCHESTER GRAND RAPIDS

EE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

DELICIOUS

RICHMOND

UISVILLE

NORFOLK/VIRGINIA BEACH

Dining

RALEIGH/DURHAM

ILLE

CHARLOTTE GREENVILLE-SPARTANBURG

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

BOUTIQUE

JACKSONVILLE

Accommodations

ORLANDO TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

KEY WEST SAN JUAN PUNTA CANA

Discover the All New Vee Quiva Hotel & Casino, featuring even more ways to win, the best live entertainment, the finest restaurants in the Valley like Ditka’s and a luxurious boutique hotel.

CANCÚN

MONTEGO BAY

ARUBA

15091 South Komatke Lane, Laveen, AZ 85339 WinGilaRiver.com • 800-WIN-GILA

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The “If” List

Tony Goldwyn, if you were involved in a scandal, what would it be?

Hmm. An affair with the First Lady?

If you could give your 10-year-old self one piece of advice, what would it be? Listen to your gut. Don’t look to others for your identity.

If you had to choose only one book for your library, what would it be? The Complete Works of Shakespeare.

If you could rid yourself of one deeply personal fear, what would it be? None. It’s through facing our fears that we grow and thrive.

If you could have created any one work of great art— a song, a painting, a movie, etc.—by another artist, what would it be?

The Graduate.

If you had a superpower, what would it be? Flight.

If this were the last day of your life, what would you be doing? Holding my wife and two daughters.

If you had coined a single phrase of wisdom, what would it be? “Do.”

In Scandal, Tony Goldwyn plays the president of the United States.

This month, he also appears in the sci-fi adventure film Divergent.

PHOTOGRAPHY BY JILL GREENBERG/TRUNK ARCHIVE

If you were actually the POTUS, what’s the first thing you would do? Go sit quietly alone in the Oval Office.

It would be my last quiet moment for the next four years!

152 SPIRIT MARCH 2014

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