March 2015

SOUTHWEST THE MAGAZINE

Make Time Sit Still Page 57

MARCH 2015

MARCH 2015

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“The collection of singers is, simply, as good as it gets.”

– John Katsilometes, Las Vegas Sun

Tickets at wynnlasvegas.com

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Defining the Future of the Public Research University

UC San Diego Designing a Better World Thoughtful design improves our daily lives in countless ways, large and small. Advances in discipline-specific knowledge and novel technological capabilities provide new opportunities to improve how we live, work, and play. From visual artists to engineers, researchers at UC San Diego work side-by-side to develop new design approaches that will enrich human life and society.

The elegant UC San Diego Health Sciences Biomedical Research Facility II was designed to support collaboration among researchers from genomics, regenerative medicine, bioinformatics and pediatrics with a finely articulated layering of space. The LEED Platinum-plus building won the Grand Orchid award from the San Diego Architectural Foundation.

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Rethinking Living Space Architect and visual arts professor Teddy Cruz, M.Des.S., is reimagining the way we think about urban design and architecture. Renowned for his research on the Tijuana– San Diego border, Cruz has advanced our thinking about urban policy, affordable housing and civic infrastructure by promoting a humane vision that breaks down cultural barriers and explores the social complexity and richness of public and private space.

Teddy Cruz, M.Des.S.

Forecasting Catastrophic Fires Wildfires are one of the most intractable—and unpredictable—environmental threats in Southern California. The best defense is to get ahead of them.

Ilkay Altintas, Ph.D., and her team at WIFIRE use cutting-edge technology at UC San Diego’s San Diego Supercomputer Center to monitor and forecast where a wildfire is heading while it’s burning. The information helps firefighters and first responders to evacuate areas and keep people safe.

Ilkay Altintas, Ph.D.

Creating Wearable Health Detectors Most health-sensing technology is invasive and cumbersome. But what if it were designed to be wearable, self-powered, unobtrusive—and could call an ambulance?

That’s the goal of electrical engineering professor Patrick Mercier, Ph.D. His work to scavenge energy from perspiration is just one of the ways to self-power wearable systems that could monitor your health and send the information wirelessly to your phone.

Patrick Mercier, Ph.D.

Designing for Human Needs Don Norman, Ph.D., one of Business Week’s 27 most influential designers in the world, intends to make the world work better by transforming design. As director of The Design Lab at UC San Diego, Norman brings together colleagues across the campus—from humanities to business management—to develop human-centered design strategy that will satisfy both individual and societal needs.

Don Norman, Ph.D.

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March 2015

57

It’s About Time Ever wish you could go back in time or predict the future?

You can—just not in the ways you might’ve thought.

Beauty in bronze: the foundation of a mechanical watch

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PHOTOGRAPHY BY TREVOR PAULHUS

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CONTENTS March 2015

54

44

In Every Issue Gary’s Greeting Saludos de Gary You Made Our Day Our Star Rapid Rewards Freedom Story 28 From the Editor 30 Feedback 34 Contributors 16 18 20 24 26

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Play 97 Agenda 104 Fun! 114 Products and Services 116 Spotlight 117 Flight Service 118 Community Outreach 119 International Travel 119 Beverages 120 Inflight Entertainment 122 Rapid Rewards 124 Terminal Maps 126 Route Map 128 One Question BC Digital Extras

39 40 42 44 46

Number Shop Drink Eat Evaluation

Features 57 It’s About Time 76 Your Adventure In Boston 86 promotional series: Focus on Franchises

Work 49 50 52 54

Trip Takeaway Insight Startup

OUR COVER Resting on the hour hand Photography by Darren Braun

PHOTOGRAPHY BY KATE LESUEUR (RAMEN), JUSTIN CLEMONS (FAMILY), COURTESY OF THE MARY BAKER EDDY LIBRARY (MAPPARIUM)

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Adventure that Feeds the Soul. newmexico.org

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March 2015 EDITORIAL editorial director Jay Heinrichs creative director Kevin de Miranda senior editor Alison Miller digital managing editor Melanie J. Clancy associate editor JK Nickell assistant art directors Desiree Espada Kim Thwaits assistant editors Gabbi Chee Austin W. G. Morton special projects editor Ben Marshall project designer Meagan Roach contributing designer David W. Radabaugh editorial interns Meredith Carey, Rebecca Keay, Carley Meiners art intern Jonathan Silverberg contributors Darren Braun, Alessandra Bulow, Mike Darling, Luke Dormehl, Charles Harris, Douglas Holgate, John Jantsch, Stirling Kelso, Duncan Murrell, Trevor Paulhus, J Rentilly, Joel Warner, Adam Voorhes web development, pace interactive Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@southwestmag.com.

SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at southwest.com.

ceo & owner Bonnie McElveen-Hunter chairman emeritus Eugene Johnston secretary-treasurer Patricia M. McConnell president Craig Waller chief operating officer & chief financial officer Leigh Ann Klee

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SOMEWHERE ALONG THE WAY

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A bottle of booze became a mortgage payment.

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ADVERTISING publisher Debbie Cooper Dunkin, debbie.dunkin@paceco.com vice president of sales Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com advertising services manager Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST associate publisher Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com marketing manager Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST senior account manager Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com MIDWEST senior account manager Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST senior account manager Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA senior account manager Traci Pelter, 281.778.6536, traci.pelter@paceco.com ceo & owner Bonnie McElveen-Hunter president Craig Waller vice president, production James A. DeCata production manager Greg Onder director of marketing Emily Wright media analyst Courtney Baker © 2015 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited.

Publisher reserves the right to accept or reject all advertising material.

printer quad/graphics Reprints For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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We would make a better shirt.

A shirt cut for convenience and not convention; designed to fall at the perfect length. An ‘untucked’ shirt. And that’s what we’ve done.

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GARY’S GREETING

When Southwest Airlines first took to the skies in 1971, the idea was simple—offer low-fare air travel with the best Customer Service delivered

by People who have a passion for serving others. I’ve been at Southwest for almost 30 years, and I can’t believe the amount of change I’ve witnessed.

But our original idea is as relevant today as it was all those years ago, and we’re staying focused on the basics of serving others.

At Southwest, the basics come down to two simple concepts: Reliability and

Hospitality. We’ve never tried to be all things to all people, but we aim to be the very best at what our Customers tell us matters most to them. They want low fares with no hidden fees, a convenient flight schedule, friendly Customer Service, and to arrive on time with their bag. Reliability consists of delivering on these expectations again and again, and I’m proud of our proven track record of doing so.

For us, Hospitality means treating one another like Family and our Customers like guests in our home.

We recently received a letter from a Customer who had traveled with us to visit his grandson. The young man had been injured playing football, and the injury was so severe that it resulted in the amputation of his left leg. The Southwest Employee who helped the Customer check in for his flight sensed that something was wrong. She held his hand and, after listening to his story, offered some words of comfort.

Upon returning from the trip, the Customer was on his way to baggage claim when he heard the same Employee call out to him. She had made note of his itinerary so that she could visit with him and get an update on his grandson. She then asked for his address so she could keep in touch and stay informed about the boy’s progress. I can’t think of a better example to illustrate what we mean by Hospitality.

Sometimes the simplest gestures make the greatest impact. While we constantly strive for improvement and enhancement in an ever-changing world, we haven’t lost sight of the basics since day one. Thank you for coming along for the ride!

Gary Kelly Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

Back to Basics

16 SOUTHWEST FEBRUARY 2015

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SALUDOS DE GARY

Volver a lo Esencial la Hospitalidad y la Confiabilidad.

No pretendemos complacer a todo el mundo, pero intentamos ser los mejores cuando se trata de las cosas que más importan a nuestros Clientes.

Ellos quieren tarifas bajas y sin cargos ocultos, un programa de vuelos conveniente, un Servicio al Cliente amistoso, y llegar a tiempo con todo su equipaje.

La Confiabilidad consiste en satisfacer estas expectativas una y otra vez, y me siento orgulloso de nuestro éxito al cumplir con este principio.

Para nosotros, Hospitalidad significa ser una Familia y tratar a nuestros

Clientes como invitados a nuestra casa. Recientemente recibimos una carta de un Cliente que viajó con nuestra aerolínea para visitar a su nieto. El joven se había lesionado jugando fútbol, y la lesión fue tan grave que tuvieron que amputarle la pierna izquierda. La Empleada de Southwest que ayudó al Cliente durante el check in notó que algo andaba mal. Ella sostuvo su mano, escuchó su historia y lo confortó con palabras de aliento.

Al regresar de su viaje, el Cliente iba a recoger su equipaje, cuando escuchó la voz de la misma Empleada llamándolo. Ella había anotado su itinerario para poder verlo otra vez y preguntarle cómo estaba su nieto. Luego le pidió su dirección para mantenerse en contacto y estar al tanto del progreso del muchacho. No encuentro un ejemplo que ilustre mejor lo que significa para nosotros “Hospitalidad”.

Muchas veces, son los gestos más simples los que nos marcan más profundamente. Aunque nos esforzamos al máximo por mejorar y superarnos en un mundo en constante cambio, no hemos perdido de vista esos principios básicos que nos han sustentado desde el primer día. ¡Gracias por acompañarnos en este viaje!

Gary Kelly Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

Cuando Southwest Airlines despegó por primera vez en 1971, la idea era simple: ofrecer vuelos con tarifas bajas y prestar el mejor Servicio al Cliente, con un equipo que verdaderamente disfrutara servir a los demás. He sido parte de Southwest por casi 30 años, y no puedo creer todos los cambios que he presenciado. Sin embargo, nuestra idea original se mantiene tan vigente como al inicio, y seguimos enfocados en el principio básico de servir a los demás.

En Southwest, nuestra filosofía se basa en dos simples conceptos:

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YOU MADE OUR DAY

Every month, Southwest Airlines gets thousands of compliments from Customers telling stories of over-the-top acts of Employee kindness.

Want to share yours? Visit southwest.com/contact-us.

PERSONAL SHOPPER

Dear Southwest, I planned to get engaged on a Southwest flight as my girlfriend flew home “alone” after visiting me.

Claire McKnight in customer relations helped me make arrangements. I work odd hours, so the day my girlfriend was supposed to leave, I woke her up around 3:30 a.m. to say goodbye and “left for work.” I instead drove to the Detroit airport and got on her flight. After takeoff, a flight attendant announced that a debit card with my girlfriend’s name on it had been found (it was an expired gift card). When they handed it to her, “See You Tonight” by Scotty McCreery started playing. I walked up from the back row, took the intercom, and proposed! I want to recommend that Claire McKnight, Molly Culwell, Deanna Vasquez, and Lorie Garza be rewarded for making our day the best it could possibly be. Words can’t describe how perfect they made everything! —Greg Freyer

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I was pregnant and traveling alone with a toddler, and our flight got delayed and then canceled. I ended up spending the night in the airport and was stressed out about everything.

All the staff on my flight, which was supposed to go from Baltimore to Las Vegas, were very friendly, but one particular woman named Alex Watt Muir went above and beyond. When they announced our flight was canceled, I started to cry; I had one diaper left, and my son’s pants were wet. Alex was at the end of her shift. She took my phone number and ran to a Walmart at 1 a.m. while I waited in line to get my flight rescheduled. She even called me from the store to see if I needed anything else. She brought back the diapers and would not accept payment for them. I was very grateful for her kindness. Although my trip was stressful, tiring, and frustrating, the customer service that we received and the all-around friendliness of the staff was amazing. I forever will think of Alex when I fly, and I hope I run into her again! —Wendy Kuzniar NICE SURPRISE

Susie Shearouse, wherever you are, thank you from the bottom of my heart. On our trip home, leaving out of Manchester, New Hampshire, I went through the TSA checkpoint. They confiscated my money clip, which ILLUSTRATION BY JINGYAO GUO

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had a 1-inch dull blade that you use to clean your nails. I explained that it was a gift from my father, given to me before he died. The attendant pushing my wife in a wheelchair took the money clip to see if it could be put into our checked luggage. We were told it couldn’t, so I assumed it was lost forever. But then I received a letter from Southwest, and inside was a beautiful note from Susie and my money clip.

Just proves that Southwest really cares about their passengers! —Gerry Phelps KINDRED SPIRIT

My husband and I had to fly my 6-year-old son, Skylar, a heart transplant patient, from Orlando to Pittsburgh for his annual heart biopsy surgery and full heart catheter. Our flight the day before the procedure was delayed three times, and we were

Hit it big.

concerned that it would be canceled and we wouldn’t make it to Pittsburgh in time for his surgery. I approached a Southwest employee, Keila Rivera, about my concern. Not only did Keila do everything she could to assure me that if our flight was canceled, she would be sure to get us on the last flight out of Orlando that night, but she also shared with me that she completely understood my situation and my stress because she too has a child with a heart defect. We shared tears and hugs as we quickly exchanged our stories at the ticket desk. She was a guardian angel for me that night, and she came through for us, making sure we were able to successfully get to our destination that night. She even sent me a message the next day to see how my son’s procedure was going and if I needed anything else! I am so thankful that Keila was working at the desk that night.

You have a special and compassionate employee in her, and I think that she should be recognized for going out of her way to help us get to Pittsburgh in a timely manner. If only more people could have the heart that Keila possesses and offer the personal care that she offered us! —Rikki Myers LEND ME YOUR EARS

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My flight from Nashville to Baltimore was delayed two hours due to terrible storms. We departed for Baltimore but were diverted to Richmond, Virginia. I am hard of hearing. An off-duty Southwest flight attendant happened to be sitting beside me. She knew some sign language and also communicated with me by text on her phone. If not for her kindness, I would have been completely unaware of what was happening. She even checked connections and available flights for me. She gave up her personal rest time to be sure I was aware of what was going on. Her name is Janet Holler, and I will never forget her kindness. Please thank her again for me.

People like her are the reason I always fly Southwest. —Michael Knott

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OUR STAR Customer Service Representative Albuquerque, New Mexico

Diane Fajardo “You should work for an airline!” That’s what Diane Fajardo’s mother always told her. But it didn’t become a possibility until 2007, when Diane received an invitation to interview with Southwest Airlines. The only problem? Diane hadn’t applied for a job at Southwest.

It turns out Diane’s sister had submitted an application on her behalf without her knowledge.

“I think she just saw my heart and knew the position would be the perfect fit for me,” Diane says.

“I immediately quit my job as an accountant and never looked back.”

Diane has jumped at every opportunity given to her at Southwest, including moving to Atlanta for two months to serve as a Class Coordinator at the Company’s newest Customer Support and Services Center. Her LUV of Southwest and her peers was plain to see, which is why she was nominated to be Our Star.

Even in her spare time, Diane enjoys the company of her Coworkers, often playing tour guide to those who invite her along on their vacations. “I love traveling,” she says. “Los Angeles and New York City are my favorites.” Diane is a pro at the planning and strategy needed to travel standby successfully. (Southwest Employees can fly for free on any flight if there is a seat available.)

But she doesn’t just use her flight benefits for fun: She’s also used them to help the person who first supported her career choice. A few years ago, Diane’s mother, Della, began experiencing neurological difficulties. “We tried every specialist in Albuquerque. No one could help her,” Diane says. The family finally turned to Phoenix’s Muhammad Ali Parkinson Center, where Della was diagnosed with Parkinson’s. Diane’s flight privileges let her and Della travel to and from the clinic whenever they needed.

After finding out she would be featured in this month’s issue, Diane’s only request was for a few extra copies for her mom to take to friends at Bible study. We’re more than happy to oblige and help celebrate you, Diane! —Sydney Holt

24 SOUTHWEST MARCH 2015

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To thank Diane for her work and dedication, Jersey Boys is proud to give her two tickets to see the show in Las Vegas.

Congratulations, Diane!

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RAPID REWARDS FREEDOM STORY Executive and Board Consultant, St. Louis

Thomas Bakewell When Thomas Bakewell started Bakewell Consulting in 1990, Southwest immediately became his carrier of choice.

Much like the airline, he has since expanded his company with service in cities across the nation.

Today, Thomas’ business is thriving. He travels at least twice a week to visit clients from Los Angeles to Washington, D.C., and he recently authored his first book, Claiming Your Place at the Boardroom Table: The Essential Handbook for Excellence in Governance and Effective Directorship.

Directorship Thomas is often needed when it’s not business as usual, which means he frequently takes last-minute trips. “The greatest thing about Southwest is that it’s easy: Great flights, great schedules, great prices, and no change fees,” he says.

The airline’s flexibility works well for his ever-changing schedule, but he has an even greater appreciation for Southwest’s Employees. From the Customer Service Agents and Operations Agents to the Flight Attendants and Pilots, Thomas sees Southwest as one well-choreographed Team striving to make his travel easier and to ensure he arrives ontime. He says the positivity of the Southwest experience helps him arrive in the right frame of mind, which is crucial since he often heads directly to a boardroom or executive suite after stepping off the plane.

As a Rapid Rewards A-List Preferred Member and a Companion Pass holder, Thomas takes full advantage of his perks by bringing his wife and kids along for trips whenever possible. The family was onboard for one of Southwest’s first flights to San Juan, Puerto Rico, and another memorable experience came during a trip to New York in July 2011, when Thomas and his son scored tickets to a Yankees game.

In order to attend, they had to stay an extra day. Because they were able to switch their Southwest flight without a change fee, they got to witness from the front row as Derek Jeter scored a home run with his 3,000th hit.

Thank you, Thomas, for your steadfast loyalty. We’re honored you’ve trusted Southwest through the years to get you where you need to be, when you need to be there—with a little fun along the way, of course! —Whitney Bartels

STRATEGIC VISION

Flying Southwest saves Thomas time and money.

26 SOUTHWEST MARCH 2015

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from the editor

WAIT FOR IT

Cats teach us that waiting is half the pounce.

Dear Reader, “You’ve got to know when to hold ’em, know when to fold ’em.”

Which leads us to the Greek god.

Kairos, youngest son of Zeus, had wings and an athletic body and a youthful face and curly locks over his brow—but the back of his head was bald as an olive.

Why? Because the perfect moment is swift but ages quickly. “Fortune,” the ancients liked to say, “is bald behind.”

In fact, the Greeks made a big deal of distinguishing between chronos (time) and kairos (the passage of time). We might find it useful to do the same. Maybe we should stop lamenting the loss of time or crying about how little we seem to have in the first place. Instead, whenever we find an unscheduled moment, let’s say, “This is the perfect time to—” And then pounce.

Jay Heinrichs EDITORIAL DIRECTOR @JAYHEINRICHS

BEYOND THE PAGE For the stories in this issue, plus exclusive content, access our digital edition at southwestmag.com.

PHOTOGRAPHY BY ARTIST-UNLIMITED/THINKSTOCK

The most important lessons I ever learned about time came from several cats, a country western singer, and a Greek god.

I think we waste a lot of time wishing we had more of it. Sure, time is money.

But it’s also an ice cream cone: It drips away, and if you’re not quick, it just glops out of the cone and lands on your shoes.

And time is a mouse. It hides in its lair behind a wall, making maddening little scurrying noises, and then suddenly it dashes by you.

If you happen to be a competent cat, you know that timing involves more than seizing the mouse, or the moment.

Great timing means being ready for that moment, knowing when it comes, so you can capture it and leave it on a loved one’s bed. As a cat will teach you, half the skill of pouncing is waiting.

So timing also takes judgment. The philosopher Kenny Rogers put it best: 28 southwest march 2015

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12/23/14 8:44 AM

feedback

Talk to Us Send your letters to 2811 McKinney Ave., Suite 360, Dallas, TX 75204. For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, please visit the “Contact Us” page at southwest.com.

In “One Foot Behind The Other” [January 2015], the sentence that stood out to me was “They didn’t care what other people thought.” In a society where we are constantly trying to please everyone and be politically correct, this is a wonderful principle by which to live. As long as our personal values and ideals are pure and right, we should not be afraid to offend anyone. Thank you for this reminder to be ourselves and live up to our God-given potential no matter what others may think. Once again, another inspiring article, and timely as we begin the new year.

Roger Bautista WILDWOOD, GEORGIA

/ It’s impossible to please everyone, isn’t it?

As for offending people, we stop short of hurting people’s feelings. One principle we love to stick to is being polite.

MOST IMPROVED

From my first Southwest flight decades ago it was obvious that this airline was different. Its safety, dependability, and lower fares are critical, of course. Its baggage and cancellation perks are fabulous. But Southwest makes me laugh,

facebook.com/ SouthwestMagazine @SouthwestTheMag #SouthwestMag @SouthwestMagazine #SouthwestMag

and that’s important. Injecting humor in serious communication not only relieves tension but also gets fliers’ attention. I’d also like to take this opportunity to commend your magazine, which continues to improve. Great new look. Bright writing.

Lorrie DeFrank JACKSONVILLE, FLORIDA

/ Glad you like it, Lorrie. And we’ll keep doing those humor injections ourselves.

WISH I WERE THERE

You upset me today on the flight I took from Burbank to Oakland. As I read “Your Adventure In Los Cabos” [January 2015] I was envious of my wife and her daughter being there now on a well-deserved break with another mother and daughter.

We love going to Los Cabos when we can, and I’m looking forward to visiting again soon. Thank you for the fine article, especially the part about Flora Farms, which we always go to!

Kenneth S. Rothschild BURBANK, CALIFORNIA

/ Ha! That’s our favorite way to upset

people. We’re glad you’ll have your turn, though, Kenneth.

PHOTOGRAPHY BY DESIREE ESPADA (MAGAZINES)

Dear Editor,

letters@southwestmag.com

30 southwest march 2015

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2/9/15 2:51 PM

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1/27/15 9:27 AM

feedback FAIRLY DECENT

I read the cover story [“In Criticism of Praise”] in your January issue. I cannot thank you enough for publishing such an apt article.

My 10-year-old son plays competitive travel soccer. He possesses a decent amount of talent for his age, but I’m quite unpopular among the other parents when I yell at him for making mistakes.

The article hits the nail on the head when it says we should

applaud the effort, not the outcome. If we program our kids wrongly by showering them with too much praise, we’re really setting them up for failure in their adult lives.

Pratik Chakraborty

cism than others. We were tempted to yell at our own kids when they did well on the field: “Why can’t you be a nerd like your parents!”

But we thought better of it.

WEATHER REPORT

AURORA, ILLINOIS

/ You summarize the story perfectly, Pratik. One thing we learned from being parents: One technique doesn’t apply to every kid. Some respond better to praise or criti-

Yesterday I was at #Coppermtn and today I’m reading @southwestmagazine on my way to Tucson. Colorado snow to Arizona sun! #Monday #southwestmag #southwest

@shayfay5 WHAT ABOUT GINNY?

Flipping through the December 2014 issue, I was disappointed to see that Baltimore-based mixologist Ginny Lawhorn was not listed as one of “The Best Bartenders in America.” She is, without a doubt, Baltimore’s Coolest Chick Behind Bars. In addition to bartending at Landmark Theatres Harbor East, she works diligently to put the city’s one-of-a-kind bars and restaurants on the map, and she’s always drumming up support for nonprofit organizations and fundraisers. She donates her time and creativity by creating specialty cocktails that appeal to donors, as well as helps organizations work better with local restaurants, distributors, and vendors by providing instruction and support.

She is truly a special soul who deserves this recognition. Please consider her next time!

Laura Soldati BALTIMORE

/ Thanks for the tip! Next time

we’re in Baltimore, we’ll visit her.

F4_feedback_GC.indd 32

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contributors

Meet the people behind this issue. er y one v (a n d t) e p l a sp e ci

Alessandra Bulow WRITER EAT / P. 44

Alessandra highlights the rise of ramen joints in unexpected cities. In her home city of New York, she can be found slurping soup at Momofuku Noodle Bar. “I order the signature ramen and always leave slightly sticky from all the Sriracha I’ve spilled.” @ABULOW

Duncan Murrell WRITER TRAVEL BACK IN TIME / P. 60

While reflecting on his mother’s love of collecting, Duncan realized he’d inherited the habit. His favorite place to go prospecting for new collections: “Pittsboro, North Carolina, a quick trip from Raleigh, is home to great spots like Beggars and Choosers.” @DVMURRELL

Trevor Paulhus PERFECT TIMING / P. 64

No, we didn’t hire a canine to photograph our feature story. But Trevor’s dog, Samantha, is irresistible nonetheless. Trevor managed to leave her for a day to zoom in on the microscopic world of watchmakers in Fort Worth, Texas. As for where the two can be spotted in his hometown of Dallas: “I mostly stick to my own neighborhood, Exposition Park, which has a great vibe and a nice mix of art, culture, and blue-collar work ethic.” @TREVORPAULHUS

Darren Braun PHOTOGRAPHER COVER

Darren enters a time warp every time he rides his Brompton, a British folding bike. “It takes me back to a time when life was simpler. I often ride to Dallas’ Bishop Arts District and hit up shops like We Are 1976, or I head downtown and grab a cocktail at The Midnight Rambler.” @DARRENMONSTER

Joel Warner WRITER FREEZE TIME / P. 58

Joel chronicles the remarkable history of ice cubes. His favorite Denver spot to score an artisanal freeze? “Williams & Graham is a mock bookstore, hidden behind a secret door, where bartenders carve their own cubes and craft awardwinning cocktails.” @JOELMWARNER

PHOTOGRAPHY BY ANTHONY CAMERA (JOEL) AND CHARLES HARRIS (DUNCAN)

PHOTOGRAPHER

34 southwest march 2015

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2/9/15 12:18 PM

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1/28/15 10:02 AM

D at in g  r e a l C o n n e C t i o n s

Date Smarter Meet our Clients  Michael schlitt: Senior Build Engineer, Microsoft Educ: BS, Pacific Lutheran Univ.

Interests: Skiing, Pacific NW Outdoors  Desireé schlitt: Pharmaceutical Sales Consultant Educ: BA, Univ. of Washington Interests: Running, Fashion, World Travel

Dating can be fun and invigorating – from that instant attraction you feel the first time you meet to jumping in the car for an impromptu weekend getaway. Unfortunately, it can take a lot of work to get to that stage of dating.

F

rom spending hours sorting through online profiles looking for a good match to trying to connect via pokes, winks and email, dating can suddenly feel like a full-time job.

Wouldn’t it be nice if you could just fast forward to the fun part of dating? That’s exactly what newlyweds Desireé and Michael Schlitt say It’s Just Lunch, a dating service for busy professionals,

It's Just Lunch matchmakers share theIr InsIght see what they have to say it's just lunch.indd 2

did for them. The matchmakers at It’s Just Lunch took the time to learn what they were looking for in a partner and then delivered. 

BeTTy SIncLaIr "Relationships should be reciprocal, and that goes for first date communications as well. Eliminate any misconceptions by always sharing your authentic self”.

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Date by Numbers With so many dating options out D: She asked me questions about myself, what I like to do, what I want in a relathere, why did you choose It's tionship, whether I’d marry someone Just Lunch?

D: I travel a lot for work, so I’d read about who already had kids, how important

It’s Just Lunch in airline magazines, and then I ran into a friend who was attending the wedding of an attorney in town who’d met her husband through IJL – the fact that those two events happened so close together, I thought I should call them. At the end of my work day I didn’t want to come home and go look at profiles online. I felt like it was a waste of my time.

religion is, that kind of thing. It would take much longer to find out someone else’s answers to those questions through online dating. This was black and white.

Tell us about your first date with one another.

D: I never went on lunch dates because

I was always busy at work so I met Michael after work at a downtown resm: I had gotten a divorce and then did taurant. The conversation just flowed. I online dating for a while before joining was attracted to him from the start. I IJL. I joined mainly because it’s a lot of remember it turned into dinner. work to do the online thing. You have to keep up on it. You never really know who m: I’m good at having a conversation if you’re going to meet. IJL was just a lot I’m interested in somebody, and I was easier. They found people for me based interested in her. We had a great converon what I was looking for and I just had sation. I don’t think either of us wanted to show up. You don’t have to do much to leave. work.

What would you tell a friend who was apprehensive about investing the money on IJL? D: I thought if someone is going to pay to

What was your favorite part about dating through IJL? D: I met my husband, so I guess I would

say that! It’s Just Lunch – it’s just a lot of fun. I remember I’d get off a plane and have a voicemail from the matchmaker saying she had a potential date for me.

She would tell me about the person and was flexible with scheduling.

join IJL, they’re going to be more serious and what I’m looking for – it’s easy to do online dating; anybody can do it.

I wanted somebody who was serious about finding someone and wanted a With online dating, you can go back and real long-term relationship. forth and waste a month with someone m: I’d ask, “Are you looking for a rela- and not really get to know them. With tionship or not?” With online dating you IJL, you go meet your match and if you never know who’s on the other side of the like them, you see them again, and if line. IJL had better quality people who you don’t, you’re done. were interesting to me. It truly was an m: I liked that they’d just call me up and experience that was tailored for me. say they had a date for me. You have to eat, so it was a nice way to meet people.

Describe your first meeting with If you’re interested, then you move foran IJL matchmaker? ward. If not, then you don’t have to do m: I had a phone interview first and then anything. went in and met with a matchmaker. It really made me think. Online you can Find out what an It's Just Lunch say anything, but if you’re paying for matchmaker can do for you by this I assume you’re not going to lie calling 1-800-858-6526 or visit ItsJustLunch.com. about what you want.

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2/2/15 2:34 PM

PLAY Number Who knew team loyalty could carry such weight?

A study by international business school Insead found that fans seek solace in food the day after a defeat, eating more calories and saturated fat than usual. Supporters of triumphant teams, on the other hand, celebrated by cutting calories by 5 percent and saturated fat by 9 percent. The reason for these dietary ups and downs? Chalk it up to a gut reaction. We live vicariously through sports pros, and their wins or losses can affect our self-control.

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We consume

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CROSS OVER Need some better-for-you snack substitutions for your March Madness party?

Head to eatthis.com.

PHOTOGRAPHY BY CHRIS PLAVIDAL

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march 2015 southwest 39

1/29/15 9:51 AM

PLAY Shop

Made in Providence

Rosanna M. Ortiz presents a few of her favorite local wares.

Art Blocks / jenna morello These are great accent pieces, especially when you hang them as a series.

Get them at one of my favorite boutiques, Shoppe Pioneer. $35; shoppepioneer.com

Coffee Syrup / dave’s Mix it with milk or drizzle it on ice cream.

I just add it to my hot coffee for a little sweetness and extra flavor. $11; davescoffeestore.com

Clutch / alex and ani I’m in love with this fold-over clutch. It transitions perfectly from day to night, and it’s incredibly roomy. $168; alexandani.com

Aviators / benrus These unisex glasses flatter every face shape. Rose gold is the metal for 2015. $218; benrus.com

PHOTOGRAPHY COURTESY OF DANIEL GAGNON

Rosanna is the founder of StyleWeek Northeast. Discover designers at styleweek northeast.com

40 southwest march 2015

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PLAY Drink

ORDE R TH IS

The Deep End For a drink that bridges that gap between winter and summer, Dustin Courtright of the W Austin Hotel’s Living Room goes local. “Deep Eddy Vodka is a hometown hero. I paired their lemon vodka with allspice dram, which has a bakingspice flavor that conjures up cold weather. Lillet Blanc, a fortified wine with hints of orange, marries the two, and sparkling wine adds buoyancy.

The result is a cocktail that embodies the crisp notes of early spring, providing a little pick-me-up to get you through that final cold stretch.”

Make It ↑ Shake 2 ounces Deep Eddy Lemon Vodka, ½ ounce Lillet Blanc, and ¼ ounce St. Elizabeth Allspice Dram in an ice-filled tin.

Strain into a coupe glass, and top with Mumm Napa Brut Prestige.

42 southwest march 2015

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STYLING BY ROBIN FINLAY

For the chance to win a Deep Eddy–branded YETI cooler, visit facebook.com/ southwestmagazine.

PHOTOGRAPHY BY ADAM VOORHES

2/2/15 2:17 PM

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2/5/15 2:56 PM

PLAY Eat

Ramen TRE N DI NG

From desert towns to the heart of the Midwest, ramen— the Japanese noodle soup that’s meant to be slurped— is making its way to the far reaches of the culinary sphere.

At Noodle & Pie in New Orleans, umami-rich shoyu chicken broth is the cornerstone of the House Bowl, filled with chewy handrolled noodles, slow-roasted pork shoulder, shredded nori, oyster mushrooms, arugula, and a silky softboiled egg.

SOUP’S ON!

/ CLEVELAND

From beef to Lake Erie walleye, local ingredients lace the steaming servings at Noodlecat.

44 southwest march 2015

F1_eat_de.indd 44

/ OKLAHOMA CITY

Locals get their fix from a food truck, Kaiteki. Opt for the signature Kaiteki Ramen, with pork belly and a marinated egg.

/ TEMPE

At Umami, you choose your broth, meat, spice level, and toppings, from kimchi to cracklings.

/ MINNEAPOLIS

Chef Jason Dorweiler churns out inventive bowls at Unideli, housed inside the United Noodles supermarket.

PHOTOGRAPHY BY KATE LESUEUR

1/29/15 9:52 AM

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PLAY Evaluation What about things that have emotional value?

“The message of Stuffocation isn’t anti-stuff, it’s anti–too much stuff.

Physical things often represent our connection to other people and can spark memories in a way photos can’t. If it has real meaning for you and it doesn’t take up much room, keep it.”

Where do I start? “Play the Brewster’s Millions game: It’s inspired by the movie in which Montgomery Brewster has to spend $30 million in a month without buying anything tangible. Calculate the average amount you spend on stuff in a month, and challenge yourself to spend it on experiences instead. I assure you, you’ll find that memories live longer than things.”

Immaterial World

Want to live the good life? Treat yourself to experiences, not things.

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F1_stuffocation_de.indd 46

What’s wrong with having stuff? “Rather than feeling enriched by the things we own, many of us feel stifled,” says James Wallman, author of Stuffocation: Why We’ve Had Enough of Stuff and Need Experience More Than Ever Ever. “Experiences bring us closer to people.

They also make for better conversation. Would you rather the person next to you tell you about her new sofa or her trip to Nashville?”

What’s the best way to preserve experiences?

“Photos, notes, and souvenirs are great for sparking memories, but to get the most out of your experiences you’ve got to be present. Whatever you’re doing, eliminate distractions, and allow yourself to do it fully. Sure, some experiences cost a lot.

But if you’re living in the moment, even ones that cost nothing—taking a walk, going to church, talking with a friend—will make you happy.”

Are you stuffocating? Take the quiz: stuffocation.org/ stuffquiz.

ILLUSTRATION BY KAROLIS STRAUTNIEKAS - FOLIO ART

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9/26/14 10:29 AM

WORK Trip WALK I NG DISTANC E

Richmond

Historic Shockoe Slip has an eye on the future.

EAT ↙ Escargot, cassoulet, and other French favorites are perfected at Bistro Bobette. There’s an award-winning, allFrench wine list too.

DRINK ↖ At Casa del Barco, over 130 tequilas means killer margaritas such as the Havoc, with passion fruit puree and a black sugar rim.

WAKE UP ↗ Pair sustainably grown coffee with Virginia ham, fresh-baked bread, and local preserves at Urban Farmhouse Market.

STAY ↙ This justopened Residence Inn houses a gallery dedicated to historic photos, papers, and bronze statues of Thomas Jefferson.

SHOP ↗ Denim is an art form at Shockoe Atelier. Browse the handcrafted selection of jeans, or splurge on a custom-made pair.

ILLUSTRATION BY CHRIS DENT

F1_worktrip_kt.indd 49

march 2015 southwest 49

1/26/15 4:08 PM

WORK Takeaway

Scott Pelley

Scott Pelley is the anchor of the CBS Evening News and a longtime correspondent for 60 Minutes.

Recently, we were doing a story about a ship that had been torpedoed by North Korea, and we showed a video of it. The trouble was, wrong ship, wrong torpedo. We figured this out right after the broadcast. The next night we put the video back up and said, “Remember when we showed this to you? We were wrong. Here’s how we made that mistake, and we’re sorry about it.” We recovered from our blunder by cherishing it as an indispensable opportunity to learn and by admitting to it quickly, completely, and with humility. People appreciate when you say, “You know what, I blew it.” It fosters goodwill.

In a perverse sort of way, I love mistakes.

OUT TAKES ON - CAMER A ROUTINE There’s no such thing as good writing; there’s only good rewriting. I have a computer embedded into the anchor desk, and I rewrite the copy up until the intro music plays.

FRESH PERSPECTIVE By definition, my point of view is flawed. The only way to triangulate your decisionmaking is by listening to others, especially those who don’t agree with you.

FAVORITE INTERVIEW The most combative one I ever did—and therefore the most fun—was in 2007 with former CIA director George Tenet, who had never been interviewed before.

PHOTOGRAPHY COURTESY OF JOHN PAUL FILO/CBS

Mistakes make for opportunities, says this news veteran.

50 southwest march 2015

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1/29/15 5:16 PM

HOW DO YOU TURN SCENIC GREENS

INTO DESERT GOLD?

ARIZONA KNOW HOW. EXCEPTIONAL QUALITY OF LIFE. Arizona is home to 5-star golf, 5-star hotels, 5-star dining and 5-star living. Each year 28 million visitors enjoy our 25 national parks, more than 300 magnificent golf courses and year-round sunshine. Here, players become stayers, including big industry names Intel, Avnet, Boeing, Banner and Apple. With one of the most aggressive pro-business climates in the country, tax reductions, pro-growth legislation and unmatched quality of life, business leaders worldwide see Arizona for what it is – a golden opportunity.

Join us and find out why Arizona is the best place for your business at azcommerce.com.

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2/2/15 2:05 PM

WORK Insight

The Personal Web

Use social media to connect people and they’ll return the favor.

Whether to advance your career, meet the love of your life, or land an introduction to a client, you’ve probably experienced the power of networking. Along the way you may have encountered its unattractive underbelly in all its “Nice to meet you, buy my stuff ” glory.

Both the good and bad sides of Facebook, LinkedIn, and their ilk come from the so-called “network effect”—the multiplying power triggered by a growing social sphere. But these networks also enable you to do your own, more intimate form of networking, by accessing the whereabouts and connections of your contacts. While corporations use this information for marketing, you can use it to help people and form your own highly personal web.

Derek Coburn, co-founder of the professional networking organization Cadre, gets this. When he sees that I’m traveling

52 southwest march 2015

F1_workinsight_KT.indd 52

someplace, he occasionally reaches out and introduces me to an appropriate person or two in that city. This isn’t part of Cadre’s services; he simply understands that the more people he can connect, the stronger his network becomes.

Gregory Kolsto, on the other hand, works his personal web to retain the loyalty of his customers. The owner of Oddly Correct Coffee in my hometown of Kansas City, Greg alerts me to his favorite coffee spots in places I visit by commenting on my Instagram photos. Besides making me feel like a valued customer, Greg grows his own network with coffee shops around the world. In return, they steer people to Oddly Correct Coffee.

Which is what networking is all about: adding value to the group and gaining value in return. Earning love by spreading love. Don’t call this the network effect. It’s the network affect.

John Jantsch is a marketing consultant, speaker, author of Duct Tape Marketing, and founder of the Duct Tape Marketing Consulting Network.

ILLUSTRATION BY DAVIDE BONAZZI

1/28/15 2:43 PM

Style, taSte and Venice on a Grand Scale

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24-hour Shopping line: 702.414.4500 thegrandcanalshoppes.com

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11/24/14 3:53 PM

WORK Startup

tiny bee’s startup guide Look around. As the former executive director of an organization that creates public schools, I met many librarians who didn’t have enough books to supplement their core curriculum.

Filling that void became my mission.

Get the kids involved.

Every day my children ask which states orders have come in from. The biggest cheers came when we sent our first book to Alaska. Their excitement has been a huge inspiration for me.

Shop for books by age group at tinybeegifts.com.

Tiny Bee Gift Co.

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Make it easy. With one click you can make a child smile, teach her about giving back, and enhance libraries for hundreds of other children. It’s a simple process that has the potential to touch so many lives.

Here’s how founder Amy Bean describes the online bookstore that gives back: I have 7-year-old twins and a 3-year-old. Watching the toys pile high in our house, I asked myself, “Isn’t there a better way to celebrate children?” So I created Tiny Bee. When you buy a book, you also purchase one for a school library. You can name a school library or select “send to a library in need.” On the cover of each gifted book, we place a sticker that lets the child know a second book has been donated in his honor. The inside front cover is personalized, telling exactly where the given book went. It’s a tangible reminder of the importance of giving back—one the child will see every time he picks up that book.

PHOTOGRAPHY BY JUSTIN CLEMONS

2/9/15 2:21 PM

CCSD

Clark County School District

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To learn more, visit us at www.Teach.Vegas.

CCSD CHANGES LIVES, STARTING WITH YOURS Accept the challenge and teach where you can make a difference.

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Your plane now comes with its own soundtrack.

Now you can dance the ight away with Beats Music.* Enjoy access to thousands of songs from indie to hip-hop and everything in between. Choose from our favorite preselected playlists or utilize The Sentence for a customized experience. Get your groove on.

*Available only on WiFi-equipped aircraft.

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HOW TO:

Freeze Time p. 58 Travel Back in Time p. 60 Predict the Future p. 62

PERFECT TIMING

The art of Swiss watchmaking cultivates age-old wisdom. p. 64

It’s About Time PHOTOGRAPH BY DARREN BRAUN

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+

12 Things That are Worth the Wait

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How To To/

Freeze Time What did it take to get that ice in your cup? A quirky idea, a bold campaign, and a century of human progress.

BY J OE L WAR N E R

PHOTOGRAPHY COURTESY OF LIBRARY OF CONGRESS (HISTORICAL), BY MIHAI ANDRITOIU (MARATHON), CATMAN73/iSTOCKPHOTO (ECLIPSE).

ice harvest Frozen lake water is carved for worldwide sale.

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F

rederic Tudor, Tudor most agreed, was a bit odd. Living in Charleston, South Carolina, in the 1810s, the self-educated New Englander would show up for dinner at his boardinghouse dressed in a flashy blue frock coat carrying a 4-gallon cooler jar filled with ice water. His quixotic plan was to sell pond ice from his native Massachusetts all over the world.

Using ice was rare at the time. Some considered it mysterious, even sacrilegious, although in many ways ice had been a commodity for millennia. In 1700 B.C. an underground pit near the Euphrates River was used to store imported ice; in 600 B.C. Chinese rulers built icehouses to store provisions; and Ancient Romans filled buckets with ice chips to chill wine.

But these luxuries were limited to the rich and powerful. Most had little access to cooling, and as a result people ate fewer fresh foods. Urban growth was in part curbed by the inability to distribute agricultural products to city dwellers without much of it spoiling.

Sure, we live in a now culture, but the old adage still rings true: Good things take time. On the following pages, discover 12 things that are worth waiting for.

RUNNING THE NYC MAR ATHON the wait: 1 year Entry often requires running nine other races and volunteering at one.

THE 2017 SOL AR ECLIPSE the wait: 2.5 years It’s the first with prime U.S. viewing since 1979.

Frederic Tudor

Tudor aimed to change that, but he first embarked on a series of quests to prove the value of frozen water, including teaching people on the Caribbean island of Martinique how to make ice cream.

Eventually, he hooked so many people that horse-drawn ice cutters were hurriedly crisscrossing frozen New England rivers and lakes to keep up with demand.

The blocks were packed in sawdust and shipped to South America, India, and China. Queen Victoria was partial to ice from Massachusetts’ Wenham Lake. Tudor became known as the Ice King. He made a fortune.

More than anyone, Americans became addicted. Southerners took to frosty mint juleps, and folks across the country developed a taste for cold German lagers.

More than a hundred ice house storage facilities lined the Hudson River between New York City and Albany. Icemen made daily rounds replenishing customers’ iceboxes, and rival companies smashed up each others’ crops with ice-breaking steamships.

“Ice is an American institution—the use of it an American luxury—the abuse of it an American failing,” declared the De Bow’s Review in 1855. Americans harvested 8 million tons of ice in 1879 (3 million melted before reaching customers). By the early 20th century, New Yorkers feared ice famines during warm winters, and electric refrigerators were adopted in the 1920s and ’30s, far earlier than in Europe.

This ended the ice trade—until now.

The Tudor Ice Company, a Florida operation that counts Frederic Tudor’s greatgreat-great-grandson as a shareholder, has developed prefilled containers that, once frozen, produce perfectly shaped, slow-melting ice cubes.

“We are literally creating an entirely new category,” says Tudor Ice CEO (and non-Tudor) Nestor Villalobos. “I never thought I would be disrupting the ice industry.”

Will Tudor Ice transform the world just as Tudor did with his ships full of frozen pond water? Only time will tell.

Joel is co-author of The Humor Code: A Global Search for What Makes Things Funny Funny. march 2015 southwest 59

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Travel Back in Time Y Reviving memories with 29-year-old hot dogs and other curious collections

BY DU NCAN M U R R E LL PHOTOG R APHY BY C HAR LES L . HAR R IS

rear view The author glimpses his youth in his freezer.

ou are sitting on a park bench. The man next to you turns—you haven’t noticed him before—and with great drama in his voice he says, “I have 29-year-old hot dogs in my freezer.”

The words carry menace on first hearing, as if the man’s relationship to time, customary behavior, and best food practices have been all twisted up. Perhaps he’s suggesting that you might also like to end up in his freezer. The context and content of his words are bewildering.

He keeps talking.

The hot dogs were leftovers from his high school graduation party, the last innocent moment in his memory. They came from the deli that had the great pickles and pastrami. They

PHOTOGRAPHY BY DR. MARJORIE A. CHAN (COYOTE BUTTES), BOB HUFF (VANILLA BICYCLE)

How To/

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were handmade and connected with string by the rickety, thin, silent man who worked in the back. For most of their subsequent life the hot dogs remained where they were placed at the end of the party: in his mother’s freezer.

Because you’re charitable you recognize the hot dogs as his madeleines, totems containing lost memories he’s working to get back. But still: They’re ancient. If hot dogs are too old to eat, are they hot dogs any longer? What kind of man happily keeps them in his freezer? And for that matter, what kind of mother calls her son one day, decades after that graduation party, and says, “I have these four hot dogs, do you want them?”

M

y mother is a collector, not only of hot dogs—just those four, as far as I know— but of many things, thousands of things in dozens of collections she’s arranged around her.

When she’s absent from her house, she’s still present, revealed in relief by what’s contained by her shelves and walls and boxes. She’s collected objects as long as I can remember, and her tastes are eclectic: Sandwich glass, apple peelers, carved wooden tomtar from Sweden, Japanese woodblock prints, anything shaped like a pig, all of her children’s school papers, Southeast Asian hats, 19th-century Danish landscape paintings, Madame Alexander dolls, 18thand 19th-century silver tableware made in Maryland, first edition books, carved gourds. I’m forgetting a lot.

Not very long ago she and I had a conversation that went something like this: “Mom, your attic is insane.”

“Why?” “It’s just jammed. I’m just saying. Very full.

Unreasonably so.”

“I know what you’re thinking, and I’m not. I am not a hoarder.”

“Of course you’re not.”

“I know the story of every single thing in this house. That’s the difference.”

“What is?”

“The story!”

It’s been tempting over the decades to poke fun at her. To the untrained eye that’s what all of my mother’s stuff might look like: a hoarder’s dream, a life’s bricolage by a woman not right in the head. But she does know the story of every object. She knows where they came from, who made them, the circumstances of their making, and the time and place they came into her life. She feels things about the objects in her

collections. They speak to her. They mark specific moments in her passage through time. This might not make sense if you grew up in a house where everything matched like it did in the catalog. But there’s an empathic leap in there, something that transforms the cold, inanimate thing into a memory of past life.

“I got that in Taiwan when you were a baby!” she says to me about a Christmas ornament. By this she means: How dare you forget?

H HIKING THE WAVE OF COYOTE BUT TES the wait: 4 months Permits to visit this wind-sculpted beauty in Utah are doled out via lottery.

VANILL A BICYCLE the wait: 2 years Master fabricators and painters, plus metal, wood, and leather artisans, all pitch in.

er first collection consisted of Archie comics she’d pick up at the corner store in Royal Oak, Michigan, every other month.

They sit in the attic now, almost 70 years later, tied up in twine.

I remembered this recently when she admitted that birthdays were difficult for her now, and worse every year. She’s about to turn 74. Seventy was easier, she said, but 74? She sounded afraid.

She asked me not to talk about it anymore.

There’s really no room in her house for more collections. She has all she’s going to have. She’s become very excited about my daughters’ doll collections and adds to them by long-distance mail. Her granddaughters are now satellites in an outsourcing operation. When the family is together, we go to the doll store 20 miles away and have a nice lunch afterward. She has a knack, embarrassing when I was young, of turning these sorts of outings into productions.

Things are planned out and mapped, itineraries are written, provisions are packed. For a long time I misunderstood this impulse of hers, until I came to see it not as a mania for control but as an understanding of memory, of the way to make things so impossible to forget that they thwart time and live on without aging. When we’re together now, her most common question begins, “Do you remember where we got that … ” I’m sorry to say that I often don’t remember, and in those moments I feel cruel, like I’m killing something. Most of the time I see only gray mist, what the novelist W. G. Sebald called the blind spot, a vestigial image of the past’s ruins. Sometimes I do remember but tell her I don’t because I’m older now and understand something about collecting and memory. I insist I’ve forgotten so she’ll have to recount the story in all its detail.

The possessor of the memory gets to travel in time, and in her telling she incants it back into existence. My mother, like most of us, is happiest this way. CONTINUED ON NEXT PAGE march 2015 southwest 61

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How To To/

Predict the Future Humans are famously bad at it. Are machines the answer?

BY LU K E DOR M E H L I LLUSTR ATION BY DO U G L AS H O LGATE

L

et’s say you’ve served time in prison and are eligible to be considered for parole. Your future belongs to eight parole judges. Have you reformed?

Consider the possible criteria on which to base this decision: prison conduct, prior offenses, employment history; the list goes on. Yet the factor that most affects the judges’ decision: hunger.

That’s according to a 2010 study published in Proceedings of the National Academy of Sciences.

PHOTOGRAPHY BY LEEP ZELONES (RANDALL KNIVES); THEARON W. PHOTOGRAPHY BY HENDERSON/GETTY IMAGES (GREEN BAY PACKERS)

She recently brought my first suit to our house as a potential costume for my daughters, ages 11 and 7. She thought they could make something of it, which was unlikely. But it resurrected something I’d forgotten. The blue, lightly pinstriped ensemble was bought for my junior high school dance, an event my mother prepared me for by teaching me the box step in the kitchen underneath her apple peeler collection. The night of the dance my date left me as soon as we arrived.

I didn’t understand until later that I’d been useful as a social conveyance and that she’d prefer to hang out with her girlfriends. In retrospect I believe she had a better time because of it; I was a nervous, flop-sweating mope in those days.

When I got home, Mom was waiting up for me.

She could tell I was upset, and we stayed up late at the kitchen table talking about love. I remember feeling OK when I went to sleep. I’m not sure why, but we haven’t talked like that since. When she handed the suit to my daughters, she looked at me. Do you know what this is? her expression begged. Soon I couldn’t quit thinking about it.

I didn’t remember the hot dogs when she called. My first reaction, unspoken, was to tell her to throw them out, but I hesitated. Something caught, some gear engaged, and this habit of holding on that I’d long teased her about revealed itself as something also churning away in me.

I didn’t remember the hot dogs, but I did remember the party. This was before I joined the Marines, before the Gulf War and Somalia, before I vagabonded from newspaper to newspaper, job to job, around the country, certain I’d find my spot in the next place but never quite, not until I just decided to stop moving on. This was before I partied a decade into a blur, before my friends went back to war without me, before we left the hospital with a baby in our car and I realized no one was stopping me, that I was trusted with no good reason I could understand. That party back in 1986 was a threshold moment, when all hadn’t yet been written in time. Some trace of that moment had survived in my mother’s freezer.

And so I said, “Hell yes, I’ll take those hot dogs,” and my mother drove them six hours in a cooler for the handoff. When we made the transfer I knew I was my mother’s son, that I would remember us, and that she had given me a method of disrupting and collapsing time when it all becomes too much.

Time travel, a sort of immortality, is possible under certain conditions. May we never forget.

Duncan, a contributing editor at Harper’s, teaches at Duke’s Center for Documentary Studies.

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Parole approval rates peaked at 65 percent after the judges’ meal breaks, then steadily declined and nearly hit zero just before the next meal.

Humans are notoriously bad at predictions.

Charlie Chaplin believed cinema was a fad.

There’s that music executive who told the Beatles to take a hike. And remember the Y2K collapse?

Machines don’t get hungry, which is one reason they’re increasingly relied upon to make crucial decisions about the future. Last year the venture capital firm Deep Knowledge Ventures appointed an algorithm to its board of directors—historically a very human position. It uncovers trends and recommends biotechnology companies worth an investment by surveying a depth of data unfeasible for human beings.

Of course, algorithms existed long before there were computers. Astronomers used stepby-step sets of operations to predict the motions of heavenly bodies as early as the ninth century.

Yet, increasingly, machines are used to compute complex algorithms that help make decisions about the future.

And they have burrowed into almost every facet of life. Think dating sites, school curricula, and the insurance industry. Predictive policing algorithms forecast the likelihood of crimes.

The film script consultancy Epagogix calculates

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PACKERS SEASON TICKETS the wait: decades Want ’em?

You and 86,000 other fans.

R ANDALL MADE KNIVES the wait: 3 years Each blade endures a 17-step construction process.

which movies will be box-office hits. Diagnostic algorithms may one day replace some physicians.

But algorithms pose a distinctly human challenge: They can be as biased as we are. Take the Filter Bubble effect. A search engine only provides the answers it believes you want, so your political stance (determined by your past search history) affects your Google results. By flattering your own personal leanings rather than challenging them, search engines aren’t predicting your behavior; they’re making you more predictable.

No algorithm has yet been devised that forecasts what future algorithms will do. Only a decade ago it seemed impossible that an algorithm would ever drive a car. Now Google has a fleet of self-driving vehicles. The same is true for medicine, complex legal work, high-quality translation, and the creation of art—none of which we ever thought computers capable of mastering, yet all of which are currently subject to an algorithmic shake-up. Can we predict what those changes will be a decade from now?

Not yet. But if it ever happens, we can reasonably predict that it won’t be influenced by an empty stomach.

Luke is the author of The Formula: How Algorithms Solve All Our Problems … and Create More.

10/24/15 8:13 PM

Perfect Timing While mastering the centuries-old craft of SWISS WATCHMAKING, students learn timeless truths that many of us have forgotten.

BY J K N IC K E LL PHOTOG R APHY BY TR E VOR PAU LH US 64 southwest march 2015

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left Second-year student Jordan Schwarz right A hairspring vibrating tool, used to test a watch’s frequency march 2015 southwest 65

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W

hen Joseph Maggio peers through his loupe, the magnifying eyepiece that fits over his right eye, an entire galaxy lies before him.

Brass and steel gears, springs, and coils rotate and revolve in perfect

TAILORED SUIT the wait: 3-10 months At Archangelo Sartorial in New York City, every stitch is just for you.

SAQUI 65 GUITAR the wait: 2 years This steel model is coveted globally and built by hand in an Idaho workshop.

PHOTOGRAPHY BY PETER FREW (SUIT) AND STEPHEN NEAL (GUITAR)

harmony, thousands upon thousands of tiny movements orchestrated with an almost unfathomable precision.

He’s examining the dial of a mechanical wristwatch, one he built by hand, and there’s a problem.

He shuffles over to a microscope to zoom in closer. The timing is off. With tweezers he adjusts the hairspring, a tiny piece of coiled steel that regulates the tick and the tock. Like a beating heart, it expands and contracts 18,000 times per hour. He moves it by the hundredth of a millimeter.

This morning he shut his apartment door at half past 7, drove 7.7 miles in 15 minutes, and reached the Richemont Technical Center, a lowslung, glass-walled building on the far northeastern edge of Fort Worth, Texas, with time to spare. He swiped his security badge to enter and hung a left through the doors labeled “North American Institute of Swiss Watchmaking.”

After donning his white lab coat, he entered the classroom and took exactly 14 steps to his seat. Class began promptly at 8 a.m.

That was three hours and six minutes ago.

While Joseph fiddles with the hairspring, the instructor, Russell Peddy, reminds students that their next exam is in 23 days. “There’s a lot to do and not a lot of time. We’ve got some time, but use the time wisely, and put in the time to get as many repetitions as possible.”

Here, pupils are taught to dismember, repair, and reassemble watches that start around $5,000 but can cost much, much more (Vacheron Constantin recently debuted a 260th-anniversary limited edition that retails for $369,200). It’s one

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tipped off Students use silicon finger tips to handle sensitive watch components. march 2015 southwest 67

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At one point this knowledge was endangered.

The Swiss watch market declined drastically during the 1970s and ’80s, when the technology emerged to mass-produce clocks that used electronic oscillators—regulated by quartz crystal—to keep more accurate time. Watchmaking schools were shuttered, and people stopped learning the craft. But higher-ups at the thriving young Swatch brand decided to use their success to revive the mechanical industry, prompting a resurgence of Swiss watches.

Demand for expert watchmakers returned, and in 2008 the North American Institute of Swiss Watchmaking was born.

The market continues to prosper, now exceeding $20 billion annually and far outpacing quartz sales, according to the Federation of the Swiss Watch Industry. The NAIOSW expanded their incoming class for the first time this year to help meet the demand.

For many in the industry, it boils down to simple economics. There’s a profit to be had. But for watchmakers it’s something altogether different.

They become part surgeon, part sculptor, and part mechanic. And over the course of the twoyear, 3,000-hour academy, they come to understand things the rest of the world doesn’t.

PHOTOGRAPHY COURTESY OF BUFFALO TRACE DISTILLERY (BOURBON) AND TREES OF ANTIQUITY (APPLE)

of about a dozen schools worldwide to partner with the renowned Watchmakers of Switzerland Training and Education Programme. The tuition and tools are free, subsidized by Richemont, the parent company of luxury brands like Vacheron Constantin, Cartier, and Piaget.

More than 200 applied for the six spots in Joseph’s class. In a few months they’ll take final exams, which are graded by Swiss officiates, and eventually earn six-figure salaries. The students, four men and two women, range in age from late 20s to mid-50s, and all are on their second career.

One owned a retail packaging company for two decades; another was an audiologist. Unwittingly, they’ve become the focus of every social gathering they attend.

In most industries consumers pay premium prices for the latest in high tech, but timepieces are the opposite. High-end watches utilize technology that hasn’t changed in hundreds of years.

There are no batteries or electronics. Nothing is automated. Assembly is a completely human process. And few owners of fine watches ever glimpse the hand-carved touches that set their pieces apart—uniquely engraved gears and individually placed pink and purple gems. The beauty is truly on the inside.

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left Karin Dickinson tests her watch’s accuracy with a timing machine. right A hairspring vibrating tool at work

J

oseph, now 38, was a teenager when his uncle handed him a wrench and taught him to change the spark plugs on his 1977 Monte Carlo. Ever since, he has fixated on details. He has to know how things work, how the gears of life rotate and fit together.

He signed up for the Air Force after high school because it “seemed kind of gnarly” and was deployed to Kuwait in 1997, where he manned a missile warning system, tracking Scuds in a command post. While on break one day he flipped through a magazine and was drawn to an ad for a silver Concord Chronograph watch. He did some research and learned it was a Swiss mechanical—technology he’d assumed was extinct. He was surrounded by cutting-edge military machinery and still he wondered, How did we as humans achieve this?

More than four centuries earlier, a 19-year-old student named Galileo Galilei attended prayers one afternoon at the Pisa Cathedral. In the midst of the service, he became entranced by the regular swaying motion of an altar lamp. He noticed that it took the same amount of time to seesaw from side to side no matter how large its arc. As the lamp slowed, the size of its arc decreased, and vice versa. Later, he confirmed this using

GEORGE T. STAGG BOURBON the wait: 1 year It’s the most sought-after batch from Buffalo Trace Distillery’s Antiques Collection.

NEW TOWN PIPPIN APPLES the wait: 7 years That’s just from seed to fruit. This rare varietal then takes months to ripen after harvest.

the best timing system he could find—his own heartbeat. Decades passed, but Galileo eventually combined his vast knowledge of physics, astronomy, and maritime navigation to develop the most accurate timing system the world had ever known: the pendulum clock.

At its core, the watch Joseph discovered in the glossy magazine used the same basic technology.

It became his life’s goal to own one. He saved for years—that particular watch retailed for around $10,000—and then found a deal on a used one in 2002. When it arrived in the mail, he cradled it in his palm and was amazed at its weight. He held it to his ear and was fascinated by the sound. He longed to know the mysteries beneath its surface.

“It was a weird moment for me,” he says. “I looked at it as this tiny miracle.”

Years later, he was providing tech support for military operations in the Horn of Africa when that moment’s true significance revealed itself.

He still enjoyed the challenge of troubleshooting and debugging IT issues, but he’d begun to spend too much time on the phone debating budget numbers with Pentagon officials. He resolved to leave and study the thing he’d yearned to do all along. “This is my destiny,” he says. “This is what I was meant for.” march 2015 southwest 69

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W

hat is time? The question seems most appropriate for slackers with disheveled hair and intellectual savants with, well, disheveled hair.

Aristotle struggled to define it, and Isaac Newton had it all wrong. In a research paper, the renowned physicist John Archibald Wheeler offered up a line he read on the bathroom wall of the Pecan Street Cafe in Austin, Texas: “Time is nature’s way to keep everything from happening all at once.”

Bound up in this question is an investigation that gets to the core of our humanity: Where did we come from? Where are we going? And really: Who are we?

At the turn of the 20th century Einstein upended our understanding of time. He argued that our conception is subject to experiences with recurring, rhythmic phenomena: swinging pendulums, ticking clocks, orbits and revolutions of planets and moons. It’s relative to the observer, so it’s subjective, and keeping time is really a matter of simultaneity.

“If, for instance, I say, ‘That train arrives here at seven o’clock,’ I mean something like this: ‘The pointing of the small hand of my watch to seven and the arrival of the train are simultaneous events,’” Einstein wrote.

Among physicists and philosophers the debate rages on, but NAIOSW watch instructor Stanley McMahan makes nearly the same claim: “Watches don’t tell the time. They synchronize with the time standard. That used to be the sun, and now it’s the atomic clock.”

Stanley, who is famous for his attention to detail, teaches first-year students. One, a retired podiatrist, once told him, “Every surgeon ought to be a watchmaker for a little while so they can know what precision is.”

Students arrive with neither the hand-skills nor mental acuity required for watchmaking. One of their first tasks is a test of patience as much as dexterity: Take a cylindrical steel rod and file it down to a perfect 15-millimeter cube. By hand.

It takes about a week. And they’re also judged on the cube’s beveled edges and overall finish.

Perhaps the real miracle within these walls is that students aren’t constantly smashing little pieces of metal out of frustration. “It’s tempting,” one quips. “Especially when the instructors aren’t looking.”

Yet they find that their minds evolve in ways they could never have imagined. They analyze

GEORGE ESQUIVEL SHOES the wait: 4-6 weeks Each pair requires more than 100 steps; no two are identical.

DINNER AT ELEVEN MADISON PARK the wait: 1 month Book early for one of New York City’s most acclaimed culinary experiences.

the world around them more closely. They become obsessive about cleanliness and organization. (One student remounted the uneven pictures on the wall at her sister’s house.)

“It changes you,” Joseph says. “When you’re doing this stuff, time flies. We’re in there for nine hours, and it feels like 30 minutes. It’s almost like a dream state. Your senses become heightened so that you can feel those microchanges.”

As the world spins around them, becoming ever more complex and hectic, the students labor monk-like, in silence, using wood-tipped tweezers to handle sensitive materials, striving for perfection. It’s a meditative, Zen-like pursuit.

Joseph has yet to solve the timing discrepancy with his watch, so he continues seeking out the root of the problem. He’s discussed it with both instructors, who then discussed it for an hour over lunch. They’re still unsure what’s going on. Could be something they’ve never encountered before, which is telling considering their 60 years of combined experience. “That’d be awesome if that was the case,” Stanley says.

T

here’s a joke in Karin Dickinson’s family that she was born with a screwdriver in one hand and a pair of pliers in the other. She’s the middle child between two boys, and she was the only one of the three that really lit up when her dad, an engraver, introduced them to the tools in his workshop.

He always took the time to teach her new things. She relished the time spent with him this way, and she shared his patient disposition.

She would sit on the garage floor for hours and sand wooden bowls, cups, and toy mice with big leather ears.

After high school she landed a job at one of San Francisco’s oldest jewelry stores, Shreve &

COURTESY OF ESQUIVEL (SHOES) AND FRANCESCO TONELLI (ELEVEN MADISON PARK)

As the world spins around them, becoming ever more complex and hectic, the students labor monk-like, in silence, using wood-tipped tweezers to handle sensitive materials, striving for perfection. It’s a meditative, Zen-like pursuit.

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While working in the classroom, Karin often pauses to reflect on her good fortune. “Every day I come here, it feels like I’m walking into a dream,” she says. “But it’s real, and it’s amazing.”

Co. Jewelers. Her dad’s engraving business was housed in the building’s basement, and she got to eat lunch with him every day. She was promoted quickly because she had a knack for repairing things, and one day the shop sent her to a watchmaking seminar so she could explain to customers the inner workings of their finest timepieces.

There, she was taught how to reassemble a mechanical watch. While those around her lost parts and complained it was an impossible task,

Karin calmly pieced things together. She felt like she was back in her dad’s shop.

Afterward, one of the trainers approached her. “You have watchmaker’s hands,” she told her. “You should come to my school.”

Six months later she was in Fort Worth at the NAIOSW. “It kind of all fell together in this magical, this-cannot-be-a-coincidence kind of way,” Karin says.

Now 27, sitting in the classroom, her pink hair a stark contrast to the white lab coats and austere environment surrounding her, she often pauses to reflect on her good fortune. “Every day I come here, it feels like I’m walking into a dream. But it’s real, and it’s amazing.”

In the wake of Galileo’s pendulum epiphany, the production of watches created a talent pool for manufacturing that would prove

vital when the Industrial Revolution arrived. In How We Got to Now, historian Steven Johnson argues that watchmakers were the pioneers of industrial engineering.

Galileo’s invention also enabled the emergence of the new working day. Industrial factories demanded a strictly regimented, predictable workforce. This fundamentally altered the human conception of time. Natural rhythms were replaced with an artificial grid. For many factory laborers, like those famously described by Charles Dickens, the forceful application of this grid had a dark side. But for everyone involved it was a dramatic shift. It’s one thing to be born into a world regulated by clocks; it’s quite another to experience the clockwork day as a revolution.

The world began to speed up. The Industrial Revolution eventually led to the invention of the quartz clock, whose remarkable accuracy gave rise to modern computing.

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discipline,” Johnson writes, and thus required the precision of quartz to function.

With quartz, however, came the realization that the length of a day wasn’t as constant as previously assumed. Thus a new rhythmic phenomena was needed, and scientists turned to the electrons oscillating around the smallest chemical unit known to man: the atom. Atomic clocks arrived in the 1950s, capable of measuring time to the nanosecond—the same standard you use each time you check your smartphone.

“You don’t need to know any of these things to tell the time now,” Johnson writes, “but that’s the way progress works: the more we build up these vast repositories of scientific and technological understanding, the more we conceal them.”

But “progress” can be a misnomer. Does the digital age bring with it time for more, or time for less? We are shielded from boredom, from the changing of the seasons, from the sound of our beating hearts, from the ticking of the clock. But if we never observe the rotating gears and the swinging pendulum, how much life will pass us by before we pause to wonder: Where has all the time gone?

“It’s incredible to think about the fact that these are skills most people in the world today have forgotten, or have never learned, and only their ancestors knew how to do,” Karin says. “And yet we get to learn that right here and now.”

For Karin, there’s a particular moment that makes her fall in love with the craft all over again: when she replaces the final piece on a repaired watch and what was lifeless is reborn. “When the watch springs back to life—when its heart starts beating again—my heart races,” she says. “It never stops being exciting.”

JK Nickell is the associate editor of Southwest: The Magazine.

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Boston your adventure in

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BY B E N MARS HALL what’s in store Faneuil Hall Marketplace attracts some 18 million visitors a year.

Beantown brims with history at every bend. But amid the cobblestoned streets and Colonial-era facades, you’ll find cutting-edge restaurants, vibrant art galleries, and plenty to keep the kiddos entertained.

Before you pack your bags, tell us more about you.

ARE YOU A HISTORY BUFF page 78 caption Nulparum aspictur asitatem sum dello earitet, quid es ellesciae ditiam sim rempos et fugia dem.

PHOTOGRAPH BY TOM BERRIGAN

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ARTS ENTHUSIAST page 80 FOODIE page 82 FAMILY TRAVELER page 84 march 2015 southwest 77

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Boston HISTORY BUFFS Three historic hotels worth checking out

Omni Parker House This posh downtown spot marks 160 years in 2015. Celebrate with a Boston cream pie, first baked here. XV Beacon Set in a 1903 Beaux-Arts building, the cast-iron and limestone exterior gives way to modern amenities. Newbury Guest House Situated on a popular walking street, this series of 19th-century brick row houses has 32 recently renovated rooms.

right this way Costumed guides lead a variety of 90-minute tours.

More ways to walk through history

FENWAY PARK Brush up on BoSox history and come face-to-face with the iconic Green Monster on a one-hour tour of the oldest ballpark in the major leagues.

HARVARD YARD Get schooled on a tour of the grassy 22-acre historical center of the nation’s oldest university.

FANEUIL HALL Leaders of the Revolution gathered in protest on the second floor of this 18th-century meeting hall and marketplace, known as the “Cradle of Liberty.”

Follow the Red Brick Line

The best way to see Boston’s storied sites? The Freedom Trail, a 2.5-mile route from Boston Common to the Bunker Hill Monument, traces two and a half centuries of American history. Set aside a full day (and a comfy pair of shoes) to visit all 16 landmarks along the path marked by a red-brick or red-painted line, including the site of the Boston Massacre, Paul Revere’s House, and the USS Constitution. Guided tours are available, or download the app and relive the Revolution at your own pace.

PHOTOGRAPHY COURTESY OF THE MASSACHUSETTS OFFICE OF TRAVEL AND TOURISM (FREEDOM TRAIL, FENWAY PARK), HARVARD PUBLIC AFFAIRS & COMMUNICATIONS, AND THE GREATER BOSTON CVB (FANEUIL HALL)

TAKE A STEP BACK

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Boston ARTS ENTHUSIASTS WORLD - CLASS COLLECTIONS

Four must-see art museums MUSEUM OF FINE ARTS In the new Art of the Americas wing, view the Sons of Liberty Bowl, crafted by Paul Revere to honor 92 members of the Massachusetts House.

THE ICA The Institute of Contemporary Art’s stunning all-glass structure overlooking Boston Harbor is a perfect reflection of the state-of-the-art pieces inside.

ISABELLA STEWART GARDNER MUSEUM Former artist-in-residence Jean-Michel Othoniel returns with his “Secret Flower Sculptures,” on view beginning March 12.

picture perfect Galerie d’Orsay’s collection spans six centuries.

Gallery-hop on Newbury

Take the Green Line to the Arlington station and walk one block north to Newbury Street for the largest concentration of art galleries in the city—nearly 40 in a six-block stretch. From classics by Rembrandt and Renoir (at Galerie d’Orsay) to abstract, surrealist, and minimalist contemporary art (Arden Gallery), you could easily spend an entire afternoon along this bustling Back Bay strip. Need a souvenir? Pop into the International Poster Gallery for one of the world’s largest collections of auto, fashion, food, beverage, travel, and propaganda prints.

PHOTOGRAPHY COURTESY OF GALERIE D’ORSAY, MFA BOSTON, THE NCAAA, LIZA VOLL PHOTOGRAPHY (THE ICA), AND THE ISABELLA STEWART GARDNER MUSEUM

headline make sure the caption is visible on photo.

Take in a live performance at these legendary venues Symphony Hall This landmark’s acoustic quality is on full display all month with the Boston Symphony Orchestra’s sounds of Mozart and Strauss.

Coolidge Corner Theatre Catch a music or comedy act at this Art Deco movie palace, open since 1933.

Wang Theatre The Alvin Ailey American Dance Theatre company hits the stage March 26–29 as part of the Celebrity Series of Boston.

THE NCA A A Eye modern and historical African, Caribbean, and AfroAmerican works at the National Center of Afro-American Artists.

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Boston FOODIES

feeding frenzy Setas, made with mushrooms and a farm egg, is a rotating dish at Toro.

DINING DISTRICTS

Three more areas worth sampling

BACK BAY You’ll have two dining options at Bistro du Midi: The casual patio-level café or the elegant upstairs dining room with views of the Public Garden.

Get a Taste of the South End In this buzzing neighborhood, where the area’s hottest restaurants now occupy once-empty storefronts, the food scene serves as a microcosm of its people—eclectic and diverse. Chefowners and collaborators Jamie Bissonnette and Ken Oringer lead the way with two acclaimed small-plate concepts: Toro, a Spanish-style tapas restaurant on Washington Street using locally sourced ingredients, and Coppa, an Italian wine bar offering a meat-heavy menu, including nine salumi plates.

Grab a “beah” at these beloved Boston brewhouses

THE NORTH END Arrive early for a spot at the 18-seat raw bar inside Neptune Oyster. The Maine lobster rolls and fresh oysters make it worth the inevitable wait.

Harpoon Brewery Sample a pint and a fresh-baked pretzel, made with grains used in the company’s brews, in the massive new beer hall. The Tip Tap Room Wash down a menagerie of wild meats at this upscale pub in Beacon Hill, featuring 36 beers on tap. Green Dragon Tavern Raise your glass in the “Headquarters of the American Revolution,” where Paul Revere and the Sons of Liberty met.

PHOTOGRAPHY COURTESY OF TORO, UNION SQUARE DONUTS, BISTRO DU MIDI, AND ANA M. REYES/NEPTUNE OYSTER

SOMERVILLE’S UNION SQUARE Sweet and savory made-from-scratch treats, like the maple bacon, have earned Union Square Donuts a cult-like following.

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Boston FAMILY TRAVELERS

boston globe The 608 stainedglass panels are held in place by a bronze frame.

Gain a New Perspective

Stand at the center of the world when you visit The Mary Baker Eddy Library’s Mapparium. The only nondistorted view of earth’s landmasses in relation to each other is best glimpsed halfway down the 30-foot bridge bisecting the stained-glass globe. While geo-political boundaries appear as they did when the attraction opened in 1935, an audio-visual presentation illustrates the new borders. Almost as awesome as the multicolored glass panes: the acoustics. A whisper from the southern tip of India can be heard loud and clear near Peru.

Phillips Candy House It’s worth the drive down the Bay to reach Boston’s oldest chocolatier, which has crafted sumptuous goodies for 90 years.

Flour Bakery Reach for a reimagined childhood favorite, like the freshbaked Oreo or flaky, preserve-filled Pop Tart, at chef Joanne Chang’s renowned bakery.

Toscanini’s Ice Cream Try a scoop of the burnt caramel at this popular parlor, which has dished up homemade flavors since 1981.

FUN FOR EVERYONE

Four activities the whole fam can get behind

BOSTON PUBLIC GARDEN For a one-of-a-kind photo op, flock to the bronze Make Way for Ducklings statues of Mrs. Mallard and her eight children.

ROSE F. KENNEDY GREENWAY Stretching from the North End to Chinatown, this 1.5mile urban expanse offers food trucks, fountains, live music, and public art.

NEW ENGL AND AQUARIUM The four-story tank inside houses an extensive handmade coral reef and hundreds of Caribbean marine creatures.

BOSTON TEA PART Y SHIPS AND MUSEUM Relive the protest alongside historic interpreters as you toss replica tea chests overboard at this floating museum.

PHOTOGRAPHY COURTESY OF THE MARY BAKER EDDY LIBRARY, MASSACHUSETTS OFFICE OF TRAVEL AND TOURISM (GARDEN, TEA PARTY MUSEUM), ROSE F. KENNEDY GREENWAY CONSERVANCY, AND B. SKERRY (AQUARIUM)

Three sweet stops to make with the kiddos

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FRANCHISE PROMOTIONAL SERIES

FOCUS ON FRANCHISES

Build, Open, Repeat

BY BEN MARSHALL

It’s a proven business model—and one that can be quickly and easily replicated without much variance. So it comes as little surprise that franchising has caught fire across the country, opening doors for thousands of entrepreneurially minded Americans every year. But in a crowded field of successful startups, which types of businesses show the biggest upside? Read on for our focus on franchises.

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$1,648, 8 000 Avera 8, r ge annua ra al revenue of locca ations open at least 12 months

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Home Care Assistance has trained people from all walks of life to be successful franchise owners with nearly 70% of locations open at least 24 months in our Million Dollar Club.

• Home Care is a solid growth market with HUGE DEMAND! • Over 4000 people turn 85 every single day and 9 out of 10 seniors prefer to age at home, according to the AARP. P P. Call today to find out how Home Care Assistance can put you on the fast track to becoming a business owner!

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NAM 201

FRANCHISE PROMOTIONAL SERIES

FOCUS ON FRANCHISES

Budding franchisees have reason to be upbeat in 2015.

Lu

S O

FULL-SERVICE RESTAURANTS

That’s because, according to a report released in January for the International Franchise Association Educational Foundation, franchises are projected to grow at a faster clip than the rest of the U.S. economy for the fifth year in a row.

The Franchise Business Economic Outlook for 2015, prepared by IHS Economics, indicates more than 12,000 new franchise establishments are expected to open this year, creating some 247,000 new jobs and increasing total output over last year’s by $45 billion. Let’s take a look at four lines of business expected to prosper in 2015: Full-service restaurants, personal services, automotive, and commercial and residential services.

When most people think of franchises, they conjure up images of fast-food burger establishments and coffee shops. Indeed, with more than 155,000 (and counting) quickservice restaurants in the U.S., these chains often lead the way in all statistical growth categories. But sitdown joints aren’t far behind.

Full-service restaurants are expected to add around 427 new locations this year. Tilted Kilt, affectionately tagged with the line “the best looking sports pub you’ve ever seen,” plans to open 25 new restaurants in 2015, following 23 openings in 2014. Their secret? More than just Irish luck. “We work hand in hand with our area developer partners across North America to find high-quality franchisees

FO AB WA HIT

WH salo she own prog

REAL ESTATE $54.91 Billion

RETAIL PRODUCTS $43.32 Billion RETAIL FOOD $42.3 Billion

COMMERCIAL & RESIDENTIAL $57.18 Billion AUTOMOTIVE $41.79 Billion FULL-SERVICE RESTAURANTS $65.36 Billion PERSONAL SERVICES $97 Billion

5%

6%

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5% 7%

26%

QUICK-SERVICE RESTAURANTS

5% Retailb

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PROJECTED OUTPUT OF FRANCHISE ESTABLISHMENTS IN NOMINAL DOLLARS IN 2015

6% Real E 19%

BUSINESS SERVICES $164.45 Billion

$89.36 Billion

Source: IHS Global Insight

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Then

7% Table/ reall

10% LODGING

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5% Retail

$233.36 Billion

$889.03 BILLION

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11% Perso 2/9/15 1:24 PM

N A M E D I N E N T R E P R E N E U R M AG A Z I N E’S 2014 A N D 2015 TO P C AT E G O R I E S I N F R A N C H I S I N G

LunchBOX (A WAXING SALON):

Smooth Operators FOUNDER + CEO DEBI LANE TALKS ABOUT WHY THE FULL-SERVICE SPEEDWAXING SALON IS ATTRACTING HEAVY HITTERS IN THE FRANCHISE INDUSTRY WHEN DEBI LANE took her chic-and-cheeky wax-only salon concept from a private business to the franchise arena, she imagined bright, confident women opening up their own LunchBOX (A WAXING SALON) franchises in thriving, progressive communities.

The first two franchisees confirmed her vision, as areas in Idaho and Oregon sold quickly, one to a woman with decades of salon experience and the other to the former director of women’s services at Portland State University.

“A modern place with a playful vibe that’s dedicated to nothing but someone’s comfort and waxing needs makes sense for consumers and business owners,” said Lane, who opened the first LunchBOX salon in 2010 when she realized waxing was increasing in popularity but was still generally an after-thought at salons. “Behind our expertly trained waxologists, thoughtfully designed salons and specially formulated products is a knowledgeable, energetic team that guides each LunchBOX franchisee every step of the way.”

A growing industry and virtually untapped emerging demographic adds to the appeal. IBISWorld projects the waxing industry to grow at an average annual rate of 3.5 percent through 2017 as the female market expands to include teens and Baby Boomers. Complementing that loyal base are men who are hopping on the hairless bandwagon.

An askmen.com survey polled 1,000 men, and a staggering 95 percent said manscaping is part of their regular regimen.

Although about half of the services booked at LunchBOX are Brazilians (and the eyebrow-raising logo boasts a woman toting a carefully placed lunchbox), the salons cater to men as well as women and offer a full menu of waxing services – from bottoms to brows, chins to chests – a little (like ears) or a lot (from tip to tail).

Photo by Gretchen Lemay

“A modern place with a playful vibe that’s dedicated to nothing but someone’s comfort and waxing needs makes sense for consumers and business owners,” said Lane, who opened the first LunchBOX salon in 2010...”

Now they are joining LunchBOX, which in a year has inked deals for more than 70 salons in 11 states coast to coast and Puerto Rico. So, why are savvy entrepreneurs getting behind the LunchBOX brand?

Then something Lane hadn’t predicted happened – and it was really, really good. This fledgling franchise began to attract heavy hitters – the kinds of people who enjoy tremendous success as franchisees of huge, international brands. We’re talking the kinds of places that attract millions of people each year with have-ityour way hamburgers and the cult appeal of drive-in ice.

LunchBOX seeks qualified franchisees to own salons in affluent communities in 30 states, including Washington, Illinois and Pennsylvania.

For more information, visit lunchboxfranchise.com.

Contact Information:

franchise@lunchboxwax.com 104 S. Capitol Blvd., Boise, ID 83702 866-333-9163

*This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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FRANCHISE PROMOTIONAL SERIES

FOCUS ON FRANCHISES

W wit with the capital to fund multi-unit growth,” says Kristin Cronhardt, vice president of marketing for the Celtic-themed sports pub. “We have a proven franchise system, and we’re one of the fastest growing restaurants.”

Tilted Kilt’s growth isn’t limited to North America, however.

Cronhardt says they recently signed a five-store deal in Spain and expect to open their first pub there later this year.

PERSONAL SERVICES

The diverse array of businesses in the personal services industry—like child care, senior care, and personal grooming—are also experiencing growth, in large part because of

consistent demand.

Last year in the U.S., more than 15 million children under the age of 6 potentially needed child care services, according to Child Care Aware of America.

Kiddie Academy, a privately owned educational child care company with 130 franchise units across the country, is steadily expanding to meet the need for high-quality care.

“We continually invest in our programs and services to meet and exceed education standards and parent expectations,” says Greg White, vice president of franchise development. “This translates into a business that is not only financially fulfilling but also provides the

Teresa and Scott Hatter, LunchBOX franchisees from Utah, joined the chic waxing salon after spending years in the restaurant industry.

Rece

Join o

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2/3/15 10:27 AM

We’re looking for a few ordinary people with extraordinary hearts.

Are you ready for a positive change? Join our unique franchise community that believes in The Power of Love® and has an equally strong focus on the bottom line.

Receive substantial financial and emotional rewards.

• Help seniors live independently in their own homes by matching them with other loving, caring, compassionate seniors • Provide non-medical services such as light housekeeping, grocery shopping, companion care and more • Serve one of the fastest growing markets – the Boomers and their parents • Easy startup backed by our marketing expertise and management support • Be part of our strong community of like-minded social entrepreneurs

Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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H

FRANCHISE PROMOTIONAL SERIES

FOCUS ON FRANCHISES

work-life harmony that so many of our franchisees are seeking when they join our community.”

On the other end of the age spectrum, some 10,000 baby boomers a day are turning 65, and the senior population is expected to nearly double between now and 2050. And because a vast majority of these seniors—nine out of 10— have expressed a desire to stay in their homes for as long as possible, companies like Home Care Assistance are catering to their wishes with one-on-one, in-home care.

Home Care Assistance offers a live-in option in which caregivers provide 24/7 support, as well as an hourly care option, which makes caregivers available on an as-needed basis.

Jack Johnson, vice president of franchising, says Home Care Assistance has trained people from all walks of life—from homemakers to executives—to run their own operation. He says the company’s innovative marketing program, which taps into every available marketing channel, has jump-started business for these franchisees.

BrightStar Care, which has been franchising since 2005, currently has more than 270 agencies open across the country. As part of its franchise agreement, Tony Padulo, executive vice president of domestic and international development, says each BrightStar agency is required to obtain accreditation by the Joint Commission, the same seal of approval required by more than 20,000 health care organizations.

“Because our caregivers are all certified and all of our agencies are accredited, we can truly offer our clients a full continuum of care— from basic companionship to more skilled medical care,” Padulo says.

“This is what sets us apart from others in the in-home care industry.”

For Kiran Yocom, chairwoman and co-founder of Seniors Helping Seniors, what sets apart her

Seniors Helping Seniors carefully matches companions based on needs and personalities.

10

SUC

av

$7

pe

1. Bas 2. Bas 3. Cal Oth

ABOVE: Philip and Kiran Yocom founded Seniors Helping Seniors after Kiran spent 14 years working with Mother Teresa.

LEFT: Jeff Tews and Susan Rather own multiple BrightStar agencies in Wisconsin.

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BE YOUR OWN BOSS

FRANCHISE PROMOTIONAL SERIES

in-home care company boils down to philosophy: “We want to bring people on board who genuinely want to do good first and then make money, people who have a loving heart and believe in something really big,” she says.

Caregivers are fellow seniors who offer companionship in the home

of patrons—from teens to seniors, and even a loyal base of men—but also a number of franchisees who have found success in other lines of business and who are cashing in on the hair-free trend.

Scott and Teresa Hatter, who previously planned, developed, and implemented a fresh Mexican Mosquito Joe places an emphasis on customer appreciation.

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As cases of dangerous insect-borne illnesses continue to be reported, demand is high for pest-control services. and provide services like cooking, gardening, and transportation.

Since launching in 1998, Seniors Helping Seniors has grown substantially across the country, but Yocom says the company has remained rooted in its principles of compassion, love, and a belief in God. “The company is truly rapidly growing,” she says. “Today we have over 250 franchises, but our goal is to grow with dignity and character.”

A little character goes a long way toward thriving in the $7 billion beauty industry as well. Just ask LunchBOX, an edgy wax-only salon concept that opened in Boise in 2010 when personal waxing began growing in popularity. The salon’s vibe is not only attracting a variety

food concept in Idaho, now own LunchBOX salons in Utah. “There’s huge buzz around the LunchBOX brand. It’s fresh, clean, and hip,” Scott says. “When we were looking for a new venture, they kept coming up. They’re the best at what they do, from the service they provide to the way they run their business.”

AUTOMOTIVE

As the economy continues its recovery and the demand for shipping goods increases, trucking companies are investing in new vehicles as well as in the maintenance of their current fleets. As a result, output in the automotive sector is projected to increase 4.3 percent over 2014 figures.

2/3/15 10:27 AM

FRANCHISE PROMOTIONAL SERIES

Fleet Clean USA, a truck-washing service for commercial and private fleets, has shown steady growth since its founding in 2009. According to the organization’s president, Scott Marr, the company began Fleet Clean USA utilizes hand brushes for a safe, detailed clean.

2014 with three franchise locations; by year-end, they had nine.

“Now is a great time to join Fleet Clean because we have a proven track record of success,” Marr says.

“But there are still a number of great territories available for immediate development.”

COMMERCIAL AND RESIDENTIAL SERVICES

This year is also looking up for businesses offering commercial and residential services, everything from pavement maintenance to pest control. The number of new franchises in this sector is expected to increase by 1.6 percent over 2014, on pace with the average for all franchise types.

As cases of dangerous insectborne illnesses, like West Nile and Chikungunya, continue to be reported, demand is high for pestcontrol services like the ones offered by Mosquito Joe. Propelled by colorful, humorous marketing tactics and a growing awareness of the need for Mosquito Joe’s treatments, the company has seen rapid growth with more than 100 territories sold

in just two years of franchising.

“The only constraint we place on our growth is our ability to find quality franchisees,” says CEO Kevin Wilson. “When we ask our franchisees why they choose to partner with us, the recurring response includes the strength and commitment of the management team, the best-in-class branding and marketing, the support systems

in place, and the opportunity to make a strong income over time while working just seven or eight months out of the year.”

For some businesses, like SealMaster—a one-stop source for pavement maintenance products, equipment, and tools—the number of new franchises per year isn’t necessarily the best measure of growth.

According to Debbie Hufford,

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FRANCHISE PROMOTIONAL SERIES

FOCUS ON FRANCHISES

national communications manager, SealMaster has 33 protected franchise territories across the U.S.—defined by population and potential—and that number will be capped at around 48.

Because each franchisee has the ability to take full advantage of their territory, Hufford says earning potential is one of SealMaster’s biggest draws. “Over the next five to 10 years, we expect consistent revenue growth of at least 9 percent, likely more given the emphasis on pavement preservation,” she says.

“You really can’t drive anywhere without seeing asphalt that needs to be maintained. Ours is a recessionproof business.”

Whatever your motivations are, spend time researching franchise opportunities that match your budget, experience, interests, and goals.

Doing so is sure to pay dividends.

Kiddie Academy has provided educational building blocks for children since 1981.

Building a successful business in childcare.

Building a better life and a better community.

Before owning a Kiddie Academy franchise, Katie and Larry Moore were up-and-coming business professionals. Katie brings more than 10 years of experience working for a large payroll corporation while Larry remains a prominent player at the Chicago Board of Trade. As the parents of two children, they struggled to find a satisfactory

daycare in the area. It was during their search that they decided to embark on a lifelong dream of owning a business. The Moores fell in love with Kiddie Academy, as they believe the franchise possesses all of the qualities they were looking for: caring teachers, a fun atmosphere and a strong curriculum.

The Moores revel in their new found sense of purpose in owning a Kiddie Academy franchise. Their children have also seen the perks of their parent’s new business. They’re making lots of new friends and learning essential life skills, all while under the care of their parents!

Knowing their children and community are receiving the best education and child care possible has proved to be the biggest benefit of them all.

Kiddie Academy of Bolingbrook Classroom

F2_SAS_Franchise_BM.indd 96

Katie and Larry Moore Kiddie Academy of Bolingbrook, Illinois

The Moores are so happy with their academy in Bolingbrook, Illinois that they recently signed an agreement to open a second.

Learn about Kiddie Academy at www.FranchiseKA.com or by calling 410-777-5352.

With Kiddie AcAdemy, youR dRe Am S c AN Be ReALi Zed.

2/11/15 1:43 PM

Agenda

SET YOUR SIGHTS ON

Tampa › Santa Fe, NM Boston › Washington, D.C. Columbus, OH › Atlanta Portland, OR › Napa, CA West Palm Beach, FL

MAY 23–24

/

COLUMBUS, OHIO

PHOTOGRAPHY BY KIMBERLY HUNCHERICK

Look to the East

Where to Go Next

Need a reason to get away in April or May? Find it here.

With more than 100,000 attendees, Arch City’s Asian Festival is no secret, ancient Chinese or otherwise. This year’s event fills Franklin Park near downtown Columbus with traditional music and dance performances, yoga workshops, martialarts demonstrations, a souvenir marketplace, and ethnic eats like spring rolls, fried rice, and Indonesian sate skewers. Arts, crafts, and photo exhibits honor historical and contemporary culture, while the kids’ area puts a spotlight on anime like Naruto, Bleach, and Spirited Away.

And don’t miss the Asian Festival’s Dragon Boat Race on May 17: In this preview event, teams from across the Buckeye State take to the Scioto River for 300-meter sprints in lavishly decorated, 20-foot canoes, paddling to the beat of onboard drums.

Yóuxì! asian-festival.org march 2015 southwest 97

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Roughly 600 years after Leonardo da Vinci crafted his blueprint for a robotic knight, 65 years after Isaac Asimov published his famous story collection I, Robot, and three decades after Michael Jackson sparked a global dance craze by performing The Robot, Tampa’s Museum of Science & Industry celebrates National Robotics Week with a slate of android-themed activities.

In MOSI’s Idea Zone—an all-ages lab straight out of an inventor’s dream—you can design, create, and program your own automaton with help from robotics and engineering experts. Then take it for a spin on custom-made obstacle courses and racetracks to check your STEAM (science, technology, engineering, art, and math) proficiency. Even if, like the beloved C-3PO, you don’t know a power socket from a computer terminal, this is a can’t-miss opportunity to expand your imagination and learn something new. mosi.org

Celebrate seasonal sensations at the Spring Festival on Ponce, an outdoor exhibit presented

by The Atlanta Foundation for Public Spaces. The fifth annual event promises a cultural explosion in The Big Peach’s historic Olmsted Linear Park. Amid vernal foliage and a budding backdrop, peruse 125 displays by local and regional artists—photographers, sculptors, potters, jewelry makers, leatherworkers, and painters among them—set up a breathtaking, open-air art gallery and marketplace. Local musicians offer soaring acoustic melodies as the soundtrack to your stroll, while the neighborhood’s favorite food trucks dish up good eats.

Once you’re through admiring

2/4/15 5:17 PM

the works on display, take in the natural beauty around you—the park was designed by Frederick Law Olmsted, the same landscape architect responsible for Central Park. festivalonponce.com APRIL 14–15 WASHINGTON, D.C.

Honor Honest Abe The Ford’s Theatre marks the 150th anniversary of our 16th president’s assassination with The Lincoln Tribute. Attend a panel discussion or tour the museum before you attend the Tuesday night candlelight vigil, where costumed actors offer firstperson accounts of the Civil War’s end and the impact made by the president’s life and death on a nation in turmoil. At 7:22 the next morning, the exact moment of Lincoln’s passing, a wreath-laying ceremony commences on the lawn of the nearby Peterson House, where the president drew his final breaths. The theater also presents an epic musical, Freedom’s Song: Abraham Lincoln and the Civil War, as well as the special exhibit War Silent Witnesses: Artifacts of the Lincoln Assassination, where visitors can eye items like John Wilkes Booth’s pistol, Mary Todd Lincoln’s velvet cloak, and the top hat worn by the president the night of the assassination.

Lincoln himself once said he hoped those who remembered him would say that he “always plucked a thistle and planted a flower where … a flower would grow.” Here’s your chance to contribute to the flourishing garden of his legacy. fordstheatre.org APRIL 22–26 BOSTON

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alone as a woman of wit, wag, and whimsy in the comedy landscape.

At the seventh annual Women In Comedy Festival, the veteran of Laugh-In, 9 to 5, and The Search for Signs of Intelligent Life in the Universe is the guest of honor, joining fellow headliner Jane Lynch (Glee), Glee), rising stand-up star Glee Aparna Nancherla, and nearly 200 more rib-tickling comediennes in shows at a variety of Beantown venues, including the 1,200-seat

Wilbur Theatre, ImprovBoston, Laugh Boston, and Club Passim.

Star-studded workshops and panel discussions are sure to leave you rolling in the aisles too. womenincomedyfestival.com APRIL 29–MAY 3 WEST PALM BEACH, FLORIDA

Soak Up Some Rays

Be sure to pack your SPF for SunFest. You’ll find three stages of sizzling all-star entertainment

The CenTeR FoR RegeneRaTIve MeDICIne a non-sURgICaL TeChnIqUe To FIghT agaInsT aRThRITIs anD spoRTs InjURIes

at Florida’s largest music and art festival. Over four dozen bands— including chart-toppers Fall Out Boy, burgeoning songsmith Hozier, and multi-platinum classic rockers Boston—serve up tunes along the scenic West Palm Beach waterfront, renovated in 2009 as an epicenter of Florida fun.

More than 140 painters, sculptors, photographers, and other artists compete in the juried Fine Art and Craft Show. The xfinity KidZone gives small fries (and their chaperones) the chance to cool off, catch their breath, and enjoy some pint-size amusement.

Sunday night’s fireworks offer a dazzling climax to this Sunshine State favorite. sunfest.com MAY 2–3 SANTA FE, NEW MEXICO

Relive History

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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Sure, Gettysburg gets all the recognition, but New Mexico played a key, though rarely mentioned, role in preserving the Union during the War of Secession.

(The soldiers there denied Texas Confederates access to the Pacific, steadfastly defended Colorado, and refused to yield California’s gold fields to surging gray troops.)

At the 29th annual Battlefields & Homefronts New Mexico: The Civil War and More, the 200-acre El Rancho de las Golondrinas living-history museum highlights the Land of Enchantment’s Civil War–era conflicts and culture.

Period-perfect camp life displays, brass-band music, and costumed actor–led demonstrations of weaponry, battlefield medicine, haute couture, and domestic life bring the 19th century back to the future. Remember earplugs for the 1st New Mexico Volunteer Infantry’s resounding reenactments of the Battles of Glorieta Pass and Apache Canyon, where a severely outnumbered Union army defied the Confederates’ brutal Southwest incursion. golondrinas.org

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MAY 8–9 PORTLAND, OREGON

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In just three short years, Rose City’s WhiskeyTown USA has become a landmark event of the Northwest, celebrating the dark liquor known, by way of Gaelic translation, as “the water of life.”

Generously pouring more than 200 whiskeys in a 90,000-squarefoot, tented fairground along the Willamette River bank, WhiskeyTown offers up high-spirited ambience and carousing with five stages of entertainment, a luxury cigar lounge, and good eats from local joints like Pok Pok, Bunk Sandwiches, and Fifty Licks Ice Cream, as well as shopping, games, and stand-up comedy.

There will be no need to repeat 1794’s Whiskey Rebellion, instigated by Alexander Hamilton’s attempts to tax the liquor, as this celebration promises plenty of booze for one and all. whiskey townusa.com MAY 29–31 NAPA, CALIFORNIA

Itchy, scratchy, desert dry, Teary, trashy, crusty, stye, Sticky, burning makes you cry You rub and rub and rub your eye!

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Mix Music and Wine Perfectly pairing chart-topping tunes with Wine Country’s world-renowned artisanal foods and vino, the third annual BottleRock Napa Valley—recently dubbed one of the world’s best festivals by Fest300.com—is a cultural experience with not a single sour grape to be found.

With headlining entertainment at Napa Valley Expo ranging from Imagine Dragons, No Doubt, and Robert Plant, plus Snoop Dogg, Foster the People, Gipsy Kings, and many more, BottleRock satisfies all types of musical tastes.

Sink your teeth into culinary masterworks from regional chefs, and wet your whistle with beer, cocktails, and, of course, some of the internationally acclaimed cabernets, merlots, and pinot noirs from Napa’s famed wineries.

Cheers! bottlerocknapavalley.com

800-257-9787 | www.BlephEx.com

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2/4/15 5:18 PM

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Fun!

Come Fly with Me

BY DOUG PETERSON 1

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Easy Crossword A puzzle for starters. Answers on page 113

Across

1 Campus military

5 10 14 15 16 17 19 20 21 23 26

group: Abbr.

Teenage Mutant ___Turtles Back in Black rock band Arches National Park state Indigenous Alaskan Blaze Small replica of a 737 jet, e.g.

The Addams Family actor ___ Julia Blusher’s emotion, perhaps Elegant lunch spots Hurdle ‘‘Make it snappy!’’

27 Casual restaurant

32 34 35 36

39 40 42 45 49 50 51

catering to meat lovers Fizzy bar mixer “Not guilty,” for one Put on TV What 17-, 27-, 45-, and 60-Across have in common Hold the deed to Pinker than medium Anne Frank and others Tony winner’s workplace Pony’s pace Neighbor of Miss. and Ala. Innings with stretches

33 37 38 41 43

55 Tiddlywinks or

44 46

checkers

59 No longer 60 63 64 65 66 67 68

interested in Squad on skates Compete in a regatta Send via cyberspace Sesame Street regular “I’m___ human!”

Monopoly income sources Trudge, as through mud

Down

1 Caribbean liquors 2 “Then again” in a

text message

47 48

51 52 53 54 56 57 58 61 62

Short snooze Under the weather Carefully written Alaska’s capital Opposite of “Attention!”

Music genre from across the Atlantic “See ya!”

Instrument that’s beaten Panels in animation studios Suggestive looks British rule in India Take ___ (acknowledge applause) Mani-___ (nail salon service) Grand Canyon pack animal Stuff in a trick-ortreater’s bag Admission of defeat Politician Gingrich Does some sunbathing Potato or pasta, for short Polygraph flunker Main idea Fill to capacity With enthusiasm Travis or Newman of song Puts a match to The Da Vinci Code author Brown Shrivel up Where telecommuters work Nothing special Mystery writer Hunter Part of a bridal ensemble Read, as a bar code Auction off Soldier’s disguise, briefly Urban haze First-aid___ Two-time British Open winner Ernie

3 Cry of success 4 Science classroom

with test tubes

104 southwest march 2015

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Fun!

Sudoku

BY GARETH MOORE

How-To / Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle.

Answers on page 113

Warm-Up

Easy

9 2 6 7 9 7 5 7 8 2 9 1 3 6 2 5 7 8 1 9 7 8 5 4 3 2 5 4 3 6 3 8 6 5 1 9

F1_FUN_De.indd 106

8

Medium 1

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2 3 7 1 9 8 4 2 8 7 9 6 8 4 4 3 9 1 2 7 1 3 9 6 2 5 5 4 3

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4 1 5 1 7 8 3 8 3 1 9 7 5

8

9 8 7 2 6 4 2 4 5 7 5 6 3 2

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Fun!

For more braintraining games from Gareth, visit brainedup.com.

More Sudoku Medium 2

7 4

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Hard 1

1 6 4 9

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3 8

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21

i97

NTM 800.248.5360 www.ntmusa.com

Zoysia Farms 410.756.2311 www.zoysiafarms.com

Chumash Casino 800.CHUMASH www.chumashcasino.com

98

OzzFiesta ozzfiesta.com

31

Hard Rock Hotel and Casino www.hardrockhotel.com/ destinations

25

Jersey Boys 800.745.3000 JerseyBoysVegas.com

45

Jeff Dunham at Planet Hollywood 800.745.3000 planethollywoodresort.com

COMPUTERS AND COMMUNICATION 9

Asus Computer International 510.739.3777 usa.asus.com

CONSUMER 72

Freedom Financial Radio Network 866.620.4376 www.RAFTstrategy.com

36-37

It’s Just Lunch 800.858.6526 www.itsjustlunch.com

99

MacNeil Automotive Products Ltd. 800.441.6287 www.weathertech.com

47

Michael Phelps Swim Spas MichaelPhelpsSwimSpa. com

27

Miracle Mile Shops 888.800.8284 www.miraclemileshopslv. com

81

Paul Frederick 800.247.1417 www.paulfrederick.com/ exclusive

12

Pinto Ranch 800.393.8001 www.pintoranch.com

53

Grand Canal Shoppes thegrandcanalshoppes.com

IBC

Timepieces International, Inc. 877.550.9876 www.timepiecesusa.com

EDUCATION 105

Auburn University Executive MBA Programs 877.AUB.EMBA www.AuburnEMBA.org

55

Clark County School District www.Teach.Vegas

79

United Association of Veterans in Piping www.UAVIP.org

2-3

UC San Diego www.ucsd.edu

HEALTH AND MEDICAL 100

Center for Regenerative Medicine 305.866.8384 www.arthritisusa.net

41

HyProCure HyProCure.com/sw

75

Hotze Health & Wellness Center 888.504.3063 www.hotzehwc.com

71

Roger Bassin, M.D. 855.234.HAIR www.orlandohairmd.com; www.tampahairmd.com; www.jacksonvillehairmd. com

113

Right at Home 877.697.7537 www.chooserightathome. com

102

BlephEx 800.257.9787 www.BlephEx.com

17, 127 Rio Penn & Teller 702.777.7776 www.riolasvegas.com 38

Pineapple Hospitality 866.866.7977 staypineapple.com

74

Rock of Ages at The Venetian 866.641.7469 www.RockOfAges Vegas.com

19

Station Casinos www.SCLV.com/SWA

29

Station Casinos Graton Project GratonResortCasino.com

13

Stratosphere 702.380.7777 www.stratosphere hotel.com

IFC-1

Wynn Las Vegas wynnlasvegas.com

REAL ESTATE 6-7

K Hovnanian Homes www.khov.com/southwest

110 southwest march 2015

F1_Advertiser Directory_MR.indd 110

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RESTAURANTS 4-5

Landry’s 800.552.6379 www.landrysrestaurants. com

23

Talk of the Town Restaurant Group 407.295.1030 www.talkofthetown restaurants.com

107

Tilted Kilt www.tiltedkilt.com

i97

Best American Steakhouses 727.466.0433 www.bestamerican steakhouses.com

i97

Best of Italian 727.466.0433 www.bestofitalian.com

i97

Rodizio Grill www.rodiziogrill.com

105 102

Scottsdale Culinary Festival scottsdalefest.org SuperShuttle 800.BLUEVAN www.supershuttle.com

108

Visit Phoenix visitphoenix.com

i97

LEGOLAND California Resort 877.LEGOLAND LEGOLAND.com

i97

Caravan Tours 800.Caravan www.Caravan.com

i97

Merlin Group Madame Tussauds 702.862.7800 www.madametus sauds.com

95

BrightStar Care 877.689.6898 www.franchise. brightstarcare.com

35

Encore Club 888.419.0029 www.theencoreclub.com

93

51

Arizona Commerce Authority 866.306.8091 ArizonaKnowHow.com

Fleet Clean USA 321.409.1943 www.OwnFC.com

87

Home Care Assistance 702.204.1436 www.luvhca.com

14

Clear clearme.com

96

106

Galveston Island 888.GAL.ISLE www.galveston.com

Kiddie Academy 410.777.5352 www.FranchiseKA.com

89

22

Inn of the Mountain Gods 888.545.9011 www.innofthe mountaingods.com

94

K1 Speed 888.K1.KARTS www.K1Speed.com

Mosquito Joe 855.JOIN.JOE mosquitojoe franchise.com

93

11

New Mexico Department Of Tourism www.newmexico.org

SealMaster 800.341.7325, Ext. 146 www.sealmaster.net

91

98

The Parking Spot 312.780.2200 www.theparkingspot.com

Seniors Helping Seniors www.seniorshelping seniors.com

91

Tilted Kilt www.tiltedkilt.com/ franchising

F1_Advertiser Directory_MR.indd 111

an exciting getaway to Rio All-Suite Hotel & Casino in Las Vegas!

FOCUS ON FRANCHISES

TRAVEL

14

Enter to Win

LunchBOX Franchise, LLC 866.333.9163 franchise@lunchboxwax. com

PACKAGE INCLUDES: • Three days and two nights hotel accommodations at the Rio All-Suite Hotel & Casino • Dinner for two at Voodoo Steak • Two VIP tickets to see Penn & Teller ENTER AT FACEBOOK.COM/SOUTHWESTMAGAZINE

( ONLY ONE ENTRY PER PERSON)

OFFICIAL RULES: Entries must be received no later than midnight, March 31, 2015. Entrants must be at least 21 years of age.

Employees of Pace Communications, Inc., Southwest Airlines, all contest sponsors and their immediate families are not eligible.

The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about May 15, 2015. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received.

For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST:THE MAGAZINE SWEEPS/PENN & TELLER, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or telephone).

If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. Local taxes are the responsibility of the winner.

Void where prohibited by law, and all federal, state and local laws apply. The winner will receive a 1099 IRS tax form. Promotional value $685. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply.

No Southwest Airlines tickets are included in this contest.

2/6/15 12:30 PM

MARKETPLACE

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F1_FUN_De.indd 112

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Answers

Come Fly with Me

Warm-Up

4 8 5 1 6 9 2 7 3

1 2 6 3 5 7 8 9 4

9 3 7 4 8 2 5 1 6

2 9 1 6 4 8 7 3 5

Easy

3 5 8 9 7 1 4 6 2

6 7 4 2 3 5 9 8 1

7 4 2 8 1 6 3 5 9

8 6 3 5 9 4 1 2 7

5 1 9 7 2 3 6 4 8

6 3 7 9 1 5 2 4 8

9 2 8 4 6 7 5 1 3

8 1 6 2 4 9 7 3 5

3 9 5 1 7 8 6 2 4

7 4 2 3 5 6 8 9 1

2 8 7 1 3 6 4 9 5

4 5 1 7 9 8 6 2 3

9 6 3 2 5 4 8 7 1

1 2 4 3 8 9 5 6 7

3 7 6 5 4 2 9 1 8

5 9 8 6 1 7 2 3 4

4 9 3 5 2 8 6 1 7

2 7 5 6 4 1 8 9 3

8 6 1 3 7 9 4 5 2

5 1 9 4 8 3 2 7 6

3 2 6 7 9 5 1 8 4

7 4 8 2 1 6 5 3 9

8 9 6 1 7 4 2 3 5

1 5 3 2 9 6 7 4 8

4 2 7 5 8 3 1 6 9

6 4 1 8 3 9 5 2 7

7 8 9 4 2 5 3 1 6

2 3 5 7 6 1 9 8 4

3 1 8 9 4 7 6 5 2

9 6 4 3 5 2 8 7 1

5 7 2 6 1 8 4 9 3

R U M S L A C A R B R S O S O

O T O H E C L I A R E E V A N

T A D A V B U R R O A V E I L

C H E M L A B D E A G E R L Y

K H L E E R S Y O D A N C E S

N A P E A B O W E W I T H E R

I L L M P E D I D A T H O M E

N E A T C A N D Y S C A N

J U N E A U E G I S T R K I T

A T E A S E R S A T E O E L S

D A V R A J O C R A N D Y R S

A F R O P O P E I G N I T E S

C I A O E I L O S E O S E L L

D R U M S N E W T E N C A M O

C E L S T T A N S S S S M O G

Medium 1

5 7 9 6 3 1 4 8 2

2 8 3 5 9 4 1 7 6

4 6 1 7 8 2 3 5 9

1 5 4 8 2 3 9 6 7

Medium 2

7 4 9 8 2 3 1 5 6

8 3 5 9 6 1 7 4 2

6 1 2 4 7 5 3 8 9

Hard 1

6 5 7 1 3 4 9 2 8

1 8 2 9 6 7 3 4 5

9 3 4 8 5 2 7 6 1

Hard 2

6 1 8 5 4 3 2 7 9

7 2 3 9 8 6 5 1 4

4 9 5 7 2 1 3 6 8

8 6 4 3 1 5 7 9 2

9 5 2 4 6 7 1 8 3

1 3 7 8 9 2 6 4 5

3 8 1 2 7 9 4 5 6

5 7 9 6 3 4 8 2 1

2 4 6 1 5 8 9 3 7

ADVERTISEMENT

Franchise Ownership Reengages Former Corporate Executive’s Love for Business Gregg Balbera started climbing Wall Street’s corporate ladder over 25 years ago. “When I started it was a very personal field, focused on people and building relationships,” said Balbera.

Fast forward to today, and Balbera acknowledges that much has changed over the past two decades, “The industry has become electronic, cold and impersonal,” he said.

As Gregg and his wife Eileen entered their 40’s, their three sons were getting older (now ages 20, 18 and 16), and they began thinking about a different quality of life without the monotony of the same daily routine.

nice to have someone we knew and trusted who had gone through the process,” he said.

The success of his friend was inspiring to the Balberas. For Right at Home franchisees, the average annual top-line “With the way revenue is $1,033,777 with a corporate America gross margin of 37%1‡,2‡. has changed, I missed the face-to-face While the Balberas didn’t have relationships I had practical healthcare spent years building; experience, they had plenty of with Right at Home, I have genuine personal experience to relate to opportunities to help clients and their families. “We and interact with have helped family members people every day,” through Alzheimer’s and we’ve said Gregg Balbera, experienced both compassionRight at Home franchisee ate and unsatisfactory care.

When people learn we’ve been in their shoes, they know they can trust us.” said Balbera.

During this time, Gregg connected with a former Wall Street colleague who now owns a Right at Home franchise and inspired him.

“That’s when we started researching Right at Home and the senior care industry; it was

Gregg and Eileen have been married for 22 years and Gregg says, “Now that we’re both dedicated to Right at Home full time, we’ve discovered we’re not only a great husband and wife team, but we’re also great business partners.”

IF YOU WANT TO BE PART OF A WINNING TEAM, HELP OTHERS, AND PURSUE SUCCESS WITH SIGNIFICANCE, THEN RIGHT AT HOME COULD BE THE RIGHT FRANCHISE FOR YOU. CALL 1-877-697-7537 OR GO ONLINE TO WWW.CHOOSERIGHTATHOME.COM TODAY! ‡ There is no assurance that your Franchised Business will do as well as those Franchised Businesses referenced above. Actual results vary ry from business to ry business.

1 Net Billings in 2013 for 249 Franchised Businesses open one year or more as of December 31, 2013; 83 or 33% of these Franchised Businesses attained or surpassed the represented level of financial performance.

Average gross margin in 2013 of 249 Franchised Businesses open one year or more as of December 31, 2013; 126 or 56% of these Franchised Businesses attained or surpassed the represented level of financial performance.

2

Right at Home, Inc. 6464 Center St., Ste. 150, Omaha, NE 68106. MN# F-4053. This information is not intended as an offer to sell, llll, or the solicitation of an offer to buy a fra fr nchise. It is for information purp ur oses only. urp

F1_FUN_De.indd 113

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PRODUCTS AND SERVICES

How Can We Help?

LEAVE IT TO ME Helen Lauvao, Customer Service Supervisor Business Select® fare: A1–A15 boarding, maximum Rapid Rewards® Points, Fly By® priority lane access (in select cities), and a free premium drink on day of travel. Cheers!

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WE CAN DO THAT Estefania Santiago, Customer Support & Services Southwest Vacations®: Build the trip that’s right for you, and cross another destination off your bucket list. southwestvacations.com Hotels & rental cars: Get great low rates on hotel stays and car rentals online.

Plus, earn Rapid Rewards Points. southwest.com

114 SOUTHWEST MARCH 2015

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WELCOME ABOARD Veronica Tevelde, Flight Attendant Southwest® gift cards: No matter the occasion, a gift card is sure to please. southwest.com/giftcard WiFi & inflight entertainment: Need to stay connected? Use your own device to watch free live television, or surf the Web for a small fee (only available on WiFienabled aircraft).

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ENJOY THE FLIGHT Michael Boos, Pilot Charters: Customize travel for your corporate meetings, conventions, or special events. southwest.com/charter Group travel: Discounted fares mean the whole gang can come along. southwest.com/groups Corporate travel: A dedicated sales team focused on customized corporate travel solutions. southwest. com/corporatetravel

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MARCH 2015 SOUTHWEST

p1_swabob_kt.indd 115

115

1/27/15 9:55 AM

SPOTLIGHT

Southwest’s BYOD Policy You bring the device, we’ll provide the entertainment.

MUSIC & MORE

Access inflight entertainment on your phone, laptop, or tablet.

Traveling at 35,000 feet shouldn’t separate you from the rest of your world. At Southwest Airlines, we connect you to what’s important in your life, both on the ground and in the sky, including your favorite entertainment options.

If you’re flying on a WiFi-enabled Southwest aircraft, you have a number of ways to stay entertained and productive during your flight.

Whether your priority is answering e-mail, keeping the kiddos occupied, catching up on your favorite TV shows, or listening to music, we have the right products to make your journey more enjoyable.

On the more than 500 Southwest Boeing 737s equipped with satellite-based service by Global Eagle Entertainment, you have the opportunity to enjoy free live TV (compliments of our valued partners), as well as listen to custom-curated playlists provided by Beats Music. You may also

choose to purchase a movie or connect to the Southwest WiFi network.

Live and on-demand TV is streamed directly to most Internet-ready personal devices on most Southwest flights. The free live TV offerings include channels like Discovery, Animal Planet, Bravo, CBS, Food Network, FOX, FOX Sports 1, HGTV, NFL Network, Cartoon Network, and Travel Channel, plus more than 70 episodes from some of today’s most popular series.

Sound too good to be true? It’s not! It’s as easy as 1-2-3: 1) Power on your personal electronic device. 2) Select “SouthwestWiFi” from the list of available networks. 3) Go to southwestwifi.com and choose an entertainment option. Then, order a drink, grab a bag of peanuts, and enjoy! For full details on how to access the Southwest Airlines Inflight Entertainment Portal and a list of supported devices, turn to page 120. —Tara Bamburg

116 SOUTHWEST MARCH 2015

F2_spotlight_KT.indd 116

2/9/15 3:01 PM

FLIGHT SERVICE

Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Inflight Entertainment

Flight Service

Permitted Pueden usarse dentro del avión

Permitted

Wifi

Always Permitted

Never Permitted

Siempre puedes usar dispositivos Small portable electronic devices Inflight Entertainmentelectrónicos portátiles y pequeños (PEDs) such as tablets, e-readers, (PEDs) tales como tabletas, lectores and smartphones weighing less than electrónicos y teléfonos inteligentes 2 pounds may be used in AIRPLANE que pesen menos de 2 libras en mode at all times on domestic flights, modo AVIÓN en los vuelos domésunless a Crew Member indicates ticos, excepto si un Miembro de la otherwise. A small PED may be Permitted Wifi Flight Service Tripulación indique lo contrario. held inInflight hand, Entertainment attached to a person, Inflight Entertainment Flight Service Puedes sujetar un PED pequeño or placed in clothing or a seatback en la mano, llevarlo encimo, enla pocket. Devices and accessories ropa o en un bolsillo en el respalmay not block access to the aisle. do delasiento. Los dispositivos y Large PEDs such as laptops weighing Permitted Always Permitted el Wifi must be stowed accesorios nopueden bloquear 2 pounds or more acceso en el pasillo.Smart Los PEDs granunder theWifiseat or in an overhead Movies Phones Permitted Always Permitted des como computadorasportátiles bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, Movies Smart Phones Pacemakers all PEDs must be turned off during taxi, takeoff, and landing at airports Tablets or Smartphones Tablets or E-readers Messaging Movies Smart Phones Pacemakers outside the U.S. and its territories.

E-readers (in (in AIRPLANE Please use headphones for all audio AIRPLANE mode) mode) and video.

Tabletas o lectoTeléfonos Messaging Tablets or E-readers Hearing Aids res electrónicos inteligentes (en modo AVIÓN) (en modo AVIÓN)Flight Inflight Entertainment Service

Movies

Messaging

Smart Phones

Pacemakers

Two-Way Radios

Tablets or E-readers

Hearing Aids

Electronic Cigarettes and Smoking Devices

Laptop Computers

TV

Remote-Controlled Toys

que pesen 2 libras o más deben de

Flight Service debajo del asiento o ser guardados

en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje.

Se recomienda que las computadoras portátiles se guarden en un Always Permitted Never Permitted estuche debajo del asiento.

En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y Never Permitted susPacemakers territorios.

Por favor usa auricuTwo-Way Radios Never Permitted lares para cualquier sonido o video.

Television or AM/FM Radio Receivers

NFL Redzone

Messaging

Tablets or E-readers

TV

Inflight Entertainment

Laptop Computers Laptop Computers

TV

Wifi

Inflight Entertainment

Permitted Inflight Entertainment Computadoras

Wifi

TV

Flight Service

Inflight Entertainment

NFL Redzone

Flight Service

Always Permitted Always Permitted

Laptop Computers

Flight Service

Movies

Smart Phones

Smart Phones Always Permitted

Hearing Aids Radios Two-Way

DVD/CD Players Reproductores de DVD/CD Electronic Cigarettes and Smoking Devices

Digital Cameras Cámaras Electronic Cigarettes and digitales Smoking Devices GPS Receivers Remote-Controlled Toys GPS

NFL Redzone

Wifi

Movies

Permitted Flight Service portátiles

Hearing Aids Laptop Computers

Audio Players Aparatos de Two-Way Radios audio

Permitted Pacemakers

Pacemakers Never Permitted

Never Permitted Flight Service Hand-Held Never Permitted

Electronic Remote-Controlled Toys Games Juegos electrónicos Television or AM/FM Radio Receivers portátiles Always Permitted

Satellite Radio Radio por satélite Electronic Cigarettes and

Smoking Devices Video Camcorders Videocámaras

Bluetooth Devices Remote-Controlled Toys Dispositivos Bluetooth

Permitted

Never Permitted

Two-Way Radios

Two-Way Radios

Television or AM/FM Radio Receivers

NFL Redzone

Never Permitted Electronic nerve stimulators and other implanted medical devices Permitted Always Permitted are also permitted. Dispositivos de Movies Messaging Flight Service estimulación eléctrica de los nervios Tablets or E-readers y otros implantaPacemakers Tablets or E-readers Messagingaparatos médicos Smart Phones Pacemakers Pacemakers Two-Way Radios dos también son permitidos.

Marcapasos

Permitted

Always Permitted

Wifi

Movies

Smart Phones

Flight Service Movies

Smart Phones

Permitted

Tablets or E-readers Always Permitted

Always Permitted TV

Pacemakers

Messaging

Never Permitted Laptop Computers

Never Permitted

Smart Phones

Hearing Aids

Hearing Aids Radios Hearing Aids Two-Way Aparatos para sordos Two-Way Radios

Tablets or E-readers

Electric Shavers Rastrillo Pacemakers eléctrico Electronic Cigarettes and Smoking Devices

Electronic Watches Relojes electrónicos

Electronic Cigarettes and Smoking Devices

Hearing Aids

Never Permitted Nunca pueden usarse dentro del avión

Hearing Aids Never Permitted

Remote-Controlled Toys

Electronic Cigarettes and

NoiseCanceling Two-Way Radios Headphones Auriculares que aislan el ruido

Electronic Cigarettes and Smoking Devices

Devices Laptop Computers Remote-Controlled Toys TV or E-readers Hearing Aids Electronic Cigarettes and Devices capable Tablets of Smoking transmitting Smoking Devices data, unless otherwise noted, are never permitted.

Nunca son permiMessaging Tablets or E-readers Hearing Aids Electronic Cigarettes and Smoking Devices tidos los dispositivos con capacidad TV Laptop Computers Remote-Controlled Toys Television or AM/FM Radio Receivers NFL Redzone Smart Phones Pacemakers Two-Way Radios Two-Way Electronic Television or Remotepara transmitir datos, excepto que Radios (WalkieCigarettes and AM/FM Radio Controlled Toys Laptop Computers Remote-Controlled Toys Pacemakers Two-Way Radios se especifique lo contrario.

Talkies) or Smoking Devices Receivers Juguetes de Scanners Radios Cigarrillos Televisión o Receivers control remoto or AM/FM Radio NFL Redzone Laptop Computers Remote-Controlled ToysTelevision TV emisores/ electrónicos y radios de AM/ TV Laptop Computers Remote-Controlled Toys receptores dispositivos para FM Television or AM/FM Radio Receivers NFL Redzone (walkie-talkies) fumar Tablets or E-readers Hearing Aids Electronic Cigarettes and

Messaging

Hearing Aids

Electronic Cigarettes and Smoking Devices

Television or AM/FM Radio Receivers

Smoking Devices

Television or AM/FM Radio Receivers

NFL Redzone

Television or AM/FM Radio Receivers

NFL Redzone Remote-Controlled Toys

Laptop Computers

Remote-Controlled Toys

DISABILITY ASSISTANCE Southwest Airlines offers assistance to their Customers with disabilities upon request. Southwest Airlines siempre ofrece asistencia para sus clientes con discapacidades que lo pidan.

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing.

Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item.

Visita la página de Servicio al Cliente en southwest.com para reportar un Television or AM/FM Radio Receivers objeto perdido.

Always Permitted Pueden usarse en todo momento dentro del avión

Wifi

CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

PERSONAL DEVICES Unapproved personal devices (e.g., Knee Defender, infant slings) may not be attached to any part of the aircraft. Dispositivos personales no aprobados (por ejemplo, “defensor de rodillas”, manta portabebés) no pueden sujetarse a cualquier parte de la aeronave.

MARCH 2015 SOUTHWEST

117

Television or AM/FM Radio Receivers

Television or AM/FM Radio Receivers

p2_swabob_kt.indd 117

1/28/15 4:55 PM

COMMUNITY OUTREACH

Educating and Empowering How the Arizona Foundation for Women advocates for others

GUEST SPEAKER

Former U.S. Sen. Gabrielle Giffords and husband Mark Kelly spoke at an AFW luncheon in October.

As the CEO of the Arizona Foundation for Women and the first female mayor of Flagstaff, Arizona, I stand on the shoulders of the women who came before me, and I believe in reaching back to help the next woman up the ladder.

AFW has a long history of advocating effectively on behalf of women and children by educating our community and changing laws to ensure abuser accountability. One way that AFW creates positive changes for women and children is through a

program called Live & Learn, which provides mentoring and economic empowerment to women who want to improve their lives. Iris, a fulltime employee, student, and single mother, is one of the women served by Live & Learn. “I am at a point in my life where I know where I am and where I want to be,” she says. “I feel confident that I can make my educational goals a reality thanks to the support of Arizona Foundation for Women’s Live & Learn Program. If you had asked me a year ago what my plans for the future were, continuing my

education would not have been part of the answer.”

Iris adds, “It’s nice to be able to connect with and encourage girls who are trying to do the same thing you are. Sometimes all you need is someone willing to believe in you.”

Southwest Airlines has a passion for connecting people to what’s important in their lives, and with the airline’s support AFW has connected people like Iris to a brighter future. As the official airline of AFW, Southwest also provides airfare for police officers so that they can receive continuing education in Washington, D.C., from experts who specialize in breaking the cycles of domestic violence, human trafficking, and other crimes against women and children.

Thanks for helping us make a difference, Southwest. When we work together, we can do so much more! For more information about the Arizona Foundation for Women, visit azfw.org. —Sara Presler, CEO, Arizona Foundation for Women

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INTERNATIONAL TRAVEL

Customs & Immigration 1

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.”

1 Family Name

First (Given) 2 Birth date

Middle Month

Day

Year

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

6 Passport number 7 Country of Residence 8 Countries visited on this

trip prior to U.S. arrival

10 The primary purpose of this trip is business: 11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture:

12 I have (We have) been in close proximity of livestock:

Yes

No

Yes Yes Yes Yes Yes

No No No No No

Yes

No

Yes

No

(such as touching or handling)

13 I am (We are) carrying currency or monetary instruments

over $10,000 U.S. or foreign equivalent:

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise: (articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare.

I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.

Date (month/day/year)

CBP Form 6059B (04/14)

for passengers coming from abroad

1 Name(s) Nationality

• Omission to declare whether coming in or out of the Mexico´s customs amounts of cash, in domestic or foreign checks, payment orders or any other documents receivable in an aggregate amount exceeding the equivalent of 10,000 US dollars or its equivalent in domestic or foreign currency, which action will be punishable with a fine of 20 to 40% of the exceeding amount and the corresponding criminal penalties will be applied.

• Introduction into or extraction of goods from Mexico, using deceitful methods to hide items, when their imports or exports is prohibited, restricted or because foreign trade duties must be paid, will be punishable with fines ranging, to 70 or 100%, of the commercial value of merchandise.

• Omission of the total or partial payment of foreign trade duties. When failure consist of only a duty omission and the goods do not exceed 3,000 US dollars or its equivalent In domestic or foreign currency, the penalty will consist of up to 116% of the commercial value of the items. Once the duties have been paid, the Customs Authority will make the items available to the passenger.

• If the corresponding documentation required by the Customs Law prove that the merchandise was properly submitted for proper customs procedures in order to enter the country, is not exhibited, a precautionary seizure of the non declared goods as well as the corresponding vehicle, in case the passengers entered the country by land, will proceed.

• For non declared items which do not comply with regulations and restrictions other than duties, abandonment can be declared once the corresponding fine is paid.

Issue on 2013. Please look up for changes in this information when you are visiting us again at customs desk or at www.aduanas.gob.mx

sat.gob.mx

aduanas.gob.mx

U.S. Customs Declaration Form*

Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter WN for Southwest, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.”

Mexican Customs Declaration Form

Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

Liquor $5 • • • •

Dewar’s® Scotch Jack Daniel’s® Wild Turkey® Canadian Club® Reserve

• • • •

Tanqueray® Gin Bacardi® Rum Baileys® Irish Cream Finlandia® Vodka

Please read the instructions prior to filling this form: Every passenger or head of household must provide the following information.

Last name(s)

PAYMENT OF DUTIES

Mexican laws establish among others the following penalties and sanctions related to the importation of goods into the country:

Cheers!

Welcome to Mexico

Passengers may import items to their personal baggage without requiring the services of a customs agent by paying a global rate of 16%, provided that the total amount, excluding the duty free exemption, does not exceed 3,000 US dollars or its equivalent in domestic or foreign currency as long as an invoice, proof of payment or any other document that proves the commercial value of the items is provided.

INFRACTIONS AND SANCTIONS

9 Airline/Flight No. or Vessel Name

Signature

During the vacation periods of Holy week, summer and winter, Mexican Nationals entering the country by land may import, under duty exemption, items of up to 300 US dollars or its equivalent in domestic or foreign currency provided that such people do not live along the border strip or border region. The starting and ending dates of such periods can be consulted directly with customs personnel or at www. aduanas.gob.mx.

3

Customs Declaration

2. Free of duty imports: passengers entering the country by sea or by air may import goods of duty, additional to their personal baggage, as long as they prove their value with an invoice or receipt and such amount does not exceed 300 US dollars or its equivalent in domestic or foreign currency or 75 US dollars when the entry is by land.

Alcoholic beverages, shredded tobacco or automobile fuel cannot be imported as part of the duty free exemption.

• Duties can be paid using the form “Pago de contribuciones al comercio exterior” (Foreign trade tax payment).

• The total value of computer equipment, added to the rest of the items above cannot exceed 4,000 US dollars or its equivalent in domestic or foreign currency.

• Items subject to compliance, regulations other than payment of duties (permits, certificates, and notifications) cannot be imported.

• In order to determine the tax basis, the duty free exemptions mentioned in number 2 could be deducted from the value of the items.

(c) State

5 Passport issued by (country)



2

This Space For Offical Use Only

Customs Declaration

BEVERAGES

Date of birth

Day

Month

Year

Passport number

2

VISITORS T Number of days you will stay in Mexico RESIDENTS OF MEXICO Number of days you stayed abroad

3

Number of family members traveling with you Number of luggage pieces (bags and packages) you bring with you Missing luggage or luggage to be imported by cargo (pieces) (See Notification 1 of this form)

4 MEANS OF TRANSPORTATION Mark with an X the means of transportation Maritime Vessel No.

Ground Transport No.

Air Flight No.

5 Carrying money in cash, receivables or a combination of both is legal; however, not declaring the total amount when more than the equivalent of 10,000 US dollars is carried may be subject to administrative or criminal penalties.

Are you carrying amounts in cash, documents receivable (checks, promissory notes, payment orders, etc.) or a combination of them, the combined total of which exceeds 10,000 US dollars or their equivalent in national or foreign currency?

No If you have answered Yes, please declare the total amount in US dollars

Yes

$

If you answer Yes, you must also fill out the “Declaración de internación o extracción de cantidades en efectivo y/o documento por cobrar” (Customs Declaration for the import/export of cash, receivables or equivalent documents), which you can request from the customs personnel in charge at the entry ports to Mexico or download it from the Customs Internet Site: www.aduanas.gob.mx

Mexican Immigration Form

Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered at time of checkin for your return flight. Passengers unable to present this form at time of departure will be fined

by Mexican Immigration. * Go to cbp.gov to download, fill out, and print this form before your next international flight.

Beer $5

Wine $5

• Bud Light® • Miller Lite® • Dos Equis® Special Lager • Leinenkugel’s® Snowdrift Vanilla Porter • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

Complimentary Beverages • • • • • • • • • • • •

Coca-Cola® Coke Zero™ Diet Coke® Sprite® Sprite Zero™ Dr Pepper® Diet Dr Pepper® Seagram’s® Ginger Ale Seagram’s® Tonic Water Seagram’s® Seltzer Water Tomato Juice Mr & Mrs T® Bloody Mary Mix

• Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice • Minute Maid® Apple Juice • LIFT® Coffee* • Decaf Coffee* • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water * Creamer available

Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name.

Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

Recycling

We’re happy to take care of any recyclable items, including plastic bottles, coffee cups, newspapers, and food containers.

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1/28/15 4:58 PM

INFLIGHT ENTERTAINMENT PORTAL

Sky-high Entertainment WiFi. Games. Messaging. Music. We have enough options to get you across the country and back. Follow the steps below to find out how you can access our entertainment portal.

1. Pick your inflight entertainment.

2. Connect your device by following our instructions.

3. Enjoy!

Beats Streaming Music

Movies$

We love music just as much as you do. Enjoy Beats Streaming Music, because everyone’s trip deserves its own soundtrack.

This plane is the best place to watch a movie. Why? Because we won’t charge you for the snacks.

Flight Tracker

southwest.com

Do you have enough time to squeeze in one more episode of free live TV before you land? Find out here.

Yep, we’ve got an in-flight concierge, too.

Make your hotel and car reservations on southwest.com, all from your window seat.

Free Live TV

WiFi$

You never have to miss a show with free live TV and On-Demand. It’s just like your living room—except we’ve got recliners.

When you are 30,000 feet up in the air, the world below keeps moving! Explore your favorite websites and check your e-mail by connecting to our WiFi.

Messaging$ Send your friends and family notes from above the clouds with our inflight messaging service.

Pricing information can be found on the Inflight Entertainment Portal.

Free Live TV: Limited time. Where available.

Android is a trademark of Google Inc. Beats Streaming Music: Available only on WiFi-equipped aircraft. Limited time.

PHOTOGRAPHY BY BRAND NEW IMAGES/GETTY IMAGES

$

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.. ....... ....... ... ...

Getting Connected Getting Connected Getting Connected

Getting Connected

............................... ..... ............................... ............................... ..... ............................... ............................... ..... ...............................

To connect to our entertainment portal, follow the instructions below.

Android Devices Android Devices TM

Android Devices Android Devices �......................... ....................... ..................... ..... .... �......................... ....................... ..................... .....

....

1. Getting started is simple. Go to Settings and put your device in �......................... ....................... ..................... ..... .... �...�.......�.... ..... ........................... ..................... �...�.......�.... ..... ........................... .....................

Airplane Mode. .

.......SouthwestWiFi. .�...�.......�.... .......SouthwestWiFi. ..... ........................... .....................

2. Remember: Airplane Mode deactivates your WiFi. Turn WiFi back on . .......SouthwestWiFi. and select SouthwestWiFi. 3. Once connected, launch your Internet browser.

..... ........... ..... .. ......... ............ .. .........

southwestwifi.com southwestwifi.com

4. If you’re not southwestwifi.com automatically directed to our portal, just navigate knWhoconnecting Who knew could be so easy? at 30,000 feet. feet. kn knew connecting could be soEspecially easy? Especially at 30,000 to southwestwifi.com in your browser.

kn Who knew connecting could be so easy? Especially at 30,000 feet.

Who knew connecting could be so easy? Especially at 30,000 feet.

iOS Devices iOS Devices iOS Devices 1.................................................................

1.................................................................

iOS Devices 1.................................................................

2.. .......................................................SouthwestWiFi..

1. To get things going, go to Settings and turn on Airplane Mode.

2.. .......................................................SouthwestWiFi..

2.. .......................................................SouthwestWiFi..

.............................................

2. Go 3.. back to Settings Menu, turn on WiFi, and select SouthwestWiFi. 3..the .............................................

..�. ....�. ...�. .... ....�.

3.. .............................................

3. Once launch your Internet browser.

4. connected, 4. southwestwifi.commmmmmmmmmmmmmmmmm southwestwifi.commmmmmmmmmmmmmmmmm

4.

4. If you’re not automatically directed to our portal, just navigate southwestwifi.commmmmmmmmmmmmmmmmm BelieveBelieve us, it really that easy. to southwestwifi in your us,.com itisreally is thatbrowser. easy.

....

Believe us, it really is that easy.

Believe us, it really is that easy.

Laptop Computers Laptop Computers

Laptop Computers 1......................................................................................

1...................................................................................... . ................................. .1...................................................................................... .................................

Start out by clicking the WiFi network icon ( or ) in the notification . ................................. bar 2.. on.................................SouthwestWiFiiiiiiiiiiiiiiiiiiiiii your home screen.

2.. .................................SouthwestWiFiiiiiiiiiiiiiiiiiiiiii

Laptop Computers

ree) ... ree) .�.........

1.

....... ............ .�......... ............

2.. .................................SouthwestWiFiiiiiiiiiiiiiiiiiiiiii 2. Select the3.. best WiFi in the sky, SouthwestWiFi, then click Connect.

3.. ............................................. .............................................

3.. .............................................

3. Once launch your Internet browser.

4. connected, 4. southwestwifi.comm southwestwifi.comm

4. automatically directed to the portal, just navigate 4. If you’re not southwestwifi.comm Now sitNback, and enjoy showa–show or movie. to southwestwifi .com .com. ow sitrelax, back, relax, andaenjoy – or movie.

Now sit back, relax, and enjoy a show – or movie.

Now sit back, relax, and enjoy a show—or a movie.

More Information

1. Content and services are offered on WiFi-enabled aircraft only. We More Information More Information cannot guarantee that connecting flights will be WiFi-enabled.

More Information 1..................................................................................................................

1..................................................................................................................

.

................ .1.................................................................................................................. ................

2. Service on flights to/from destinations outside the contiguous U.S. may

. ................ not currently be available for the entire flight.

2.. ...................................................................................................................

2.. ...................................................................................................................

3.

2.. ...................................................................................................................

3. Movies and select TV content require download of the free Onboard 3.

3.

Player app.

MARCH 2015 SOUTHWEST

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Rapid ® Rewards

The name says it all.

Rapid Rewards offers more ways to earn points to redeem for reward flights and no restrictions to get between you and your favorite destinations. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits: UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

A-List tier benefits

A-List Preferred tier benefits

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Higher priority boarding • Free Inflight WiFi (on planes that have Inflight WiFi, of course) • 100% point-earning bonus

Make your points go further.

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location.

Visit southwest.com/pointscenter to get started.

Earn even faster with the Rapid Rewards Credit Card.

PREMIER CARD EXCLUSIVE BENEFITS: • Earn 2 points per $1 spent on Southwest Airlines purchases made directly with the airline.

• Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

• Earn 1 point per $1 spent on all other purchases.

• Earn 6,000 bonus points after your Cardmember Anniversary.

• Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change. See southwest. com/applytoday for pricing and rewards details.

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1/29/15 5:35 PM

Enroll now!

It’s free and easy to join Rapid Rewards!

Sign up now at southwest.com/enroll.

Earn more points when you visit our Partners.

Hotels Receive up to 750 points per qualifying stay.*** Visit southwest.com/hotels to earn now.

Radisson Blu Radisson® Country Inns & Suites

By CarlsonSM Park Inn by Radisson Park Plaza®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency® Hyatt Place™ HYATT House™ Hyatt Zilara Hyatt Ziva

Ascend Hotel Collection Comfort Inn Comfort Suites Quality Sleep Inn Clarion Cambria Suites MainStay Suites Suburban Econo Lodge Rodeway Inn

Earn thousands of points for hotel stays booked through Rocketmiles.

Visit rocketmiles.com/southwest.

JW Marriott® EDITION® Autograph Collection® Hotels Renaissance® Hotels Marriott® Hotels Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments® SpringHill Suites by Marriott® Fairfield Inn and Suites by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club® Moxy Hotels® AC Hotels by Marriott® Protea Hotels®

Rental Cars Receive 600 points per qualifying rental.

Visit southwest.com/car-rentals to earn now.

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® Delano Las Vegas The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection® Sheraton® St. Regis® W Hotels® Westin®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites®

by Wyndham Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites®

by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Home & Lifestyle Earn points when you sign up for qualified electric service plans in participating states. * Visit southwest.com/energy.

Energy Plus services CT, IL, MA, MD, NJ, NY, OH, and PA. Reliant and Everything Energy TX.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Specialty Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Shop & Dine Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Earn points for reading and responding to marketing messages.

Visit e-miles.com/swapartner to get started!

Earn up to 7 points per $1 spent on workplace solutions with Regus.

Visit southwest.com/regus to learn more.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more. Visit 1800flowers.com/rapidrewards.

Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

*Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/ flyby. ***Potential to earn additional points depending on applicable promotion. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms. ©2015 Southwest Airlines Co.

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TERMINAL MAPS

International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

Baltimore (BWI)

Chicago (MDW)

Denver (DEN)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Main Terminal

Terminal A

DOMESTIC DEPARTURES

Concourse C

Concourses A, B, and C

Concourses A and B

Concourses A and C

Concourse C

Airside 2

INTERNATIONAL DEPARTURES

Concourse C

Concourses A, B, and C

Concourse A

Concourses A and C

Concourse C

Airside 2

INTERNATIONAL ARRIVALS

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

TICKET COUNTERS

RECHECK LOCATION

Connecting to an International Flight • Go directly to the Southwest departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest recheck desk or ticket counter to check your bags for the final portion of your trip.

• Customers traveling internationally into the United States with a connecting flight may carry liquids in carryon baggage, provided they were purchased in duty-free shops and placed in secure, tamper-evident bags.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) International Terminal Lower Level

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

Orlando International Airport (MCO)

Lower Level

Level 2

Terminal A Level 3

Main Terminal

Terminal B

International Arrivals International Arrivals

Midway International Airport (MDW) Lower Level

Main Terminal

General Mitchell International Airport (MKE) Main Terminal

Lower Level

Lower Level

Denver International Airport (DEN)

Main Terminal

Level 5

Level 5

Level 6

Lower Level

Legend Southwest Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 5 Level 6

MARCH 2015 SOUTHWEST

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ROUTE MAP

Where We Fly PACIFIC TIME

MOUNTAIN TIME SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EA

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS

FL

MILWAUKEE RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

CHICAGO (MIDWAY)

A C

OMAHA INDIANAPOLIS

DAYTO

DENVER KANSAS CITY

ST. LOUIS LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX)

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE TULSA

AMARILLO

SAN DIEGO

OKLAHOMA CITY PHOENIX

MEMPHIS LITTLE ROCK

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO

MIDLAND/ODESSA

AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA

PA

NEW ORLEANS

CORPUS CHRISTI

FT.

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN PUERTO VALLARTA*

We Get You There

MEXICO CITY BELIZE CITY*

You can get to a number of other cities via Southwest destinations. Travel to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check our flight schedule. * Service to San José, Costa Rica, begins March 7, 2015. Service to Puerto Vallarta, Mexico, begins June 7, 2015. Start of service to Belize City, Belize, to be determined. (Subject to foreign government approval.)

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A

C W

C I

L

I L

D H

E A

N P

T

P

E

S N

EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER GRAND RAPIDS

FLINT DETROIT

ILWAUKEE

ALBANY

BUFFALO/ NIAGARA FALLS

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

AKRON/ CANTON

PHILADELPHIA

PITTSBURGH

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

COLUMBUS

DIANAPOLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

DAYTON

RICHMOND NORFOLK/VIRGINIA BEACH

LOUISVILLE

RALEIGH/DURHAM

NASHVILLE

CHARLOTTE

HIS

GREENVILLE-SPARTANBURG

ATLANTA

RMINGHAM

PENSACOLA

PANAMA CITY BEACH

SPECIAL SOUTHWEST PASSENGER OFFER

CHARLESTON

JACKSONVILLE

Southwest proudly serves more than 90 destinations. Book your next trip on southwest.com.

ORLANDO

EANS

TAMPA FT. MYERS/NAPLES

2-FOR-1 TICKETS For tickets, call 702-777-7776 or RioLasVegas.com

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU

SAN JUAN PUNTA CANA

HANG WITH PENN & TELLER IN THE LOBBY AFTER THE SHOW!

CANCÚN MONTEGO BAY

BELIZE CITY*

ARUBA

Present this ad to the Rio Box Office to receive one free ticket with the purchase of one full-priced ticket. Expires 12/29/15. Mention Code: PNTSS. Not valid for Ampersand seating. Good for up to four tickets. Cannot be combined with any other offer. No cash value. Management reserves all rights. Subject to availability.

SAN JOSÉ*

p3_swabob_kt.indd 127

Must be 21 or older to gamble. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2015, Caesars License Company, LLC.

2/10/15 3:03 PM

One Question

Miles Teller,

what piece of advice has stuck with you?

This month, Miles Teller appears in The Divergent Series: Insurgent.

PHOTOGRAPHY BY CHRISTOPHER BEYER/GETTY IMAGES

I was always a straightA student in school, but I used to get in a pretty good amount of trouble, too. One day, my dad told me, “Next time you’re in a situation and something’s going off in your head and you’re about to make a dumb decision, take a minute and think to yourself: What’s the worst possible outcome in this situation, and are you man enough to deal with it?” I still misbehave all the time, but now I do it in the movies. I used to be called a trouble maker, but now I’m called an artist.

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Digital Extras

INTERVIEW: Scott Pelley Outtakes Read more from our interview with the baritone-voiced anchor of CBS Evening News and longtime 60 Minutes correspondent.

READ: How to Buy More Time Feel like you can't keep up? We asked five of our busiest friends for some time-buying tips.

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