April 2013

Page 1

SOUTHWEST AIRLINES

THE LIFE & WILD

Rod Stewart

TIMES OF A SYMBOL OF FREEDOM速 APRIL 2013

APRIL 2013

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Contents April 2013

60 Almost

Famous

If you were going to be born with strikingly similar looks to a rock star, you could do far worse than Rod Stewart. The trick is to wear the resemblance well—and to learn to love singing “Da Ya Think I’m Sexy?” 300 nights a year.

70 Not So Fast

In a world enamored of speed, efficiency, 24/7 social networking, and the acronym “ASAP,” is it still possible to live life at a leisurely pace? One family took their own sweet time to find out.

78 Your

Adventure In...

Call it pride of place. With so many new destinations on Southwest’s route map, we decided to highlight five. From high-speed fun in Charlotte to sun-soaked R&R in Puerto Rico, have we got a getaway for you.

ROCK ’N’ SHOAL

If these walls could talk, they’d tell of Old San Juan’s Spanish colonial days.

ON THE COVER / When George Orr—aka “Hot Rod”—croons, South Florida swoons. PHOTOGRAPHY BY MARY BETH KOETH

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Contents April 2013

35

29

60

70

To-Do List Ten Action Items in This Issue 1 Ask for absinthe Page 30

2 Stay in the

Second City Page 32

3 Settle a dishagreement Page 36

4 Say “Cheese!” Page 38

156

5 Fine-tune your focus Page 42

6 Get more bang 7 Keep customers coming back Page 47

8 Preview

Front

10 Gary’s Greeting 12 Gary’s Greeting

14 16 18 20 22 25 29 35 41 47

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep The Numbers Wise Guide Business

Middle

60 Almost Famous 70 Not So Fast 78 Your Adventure In...

...San Juan, PR ...Portland, ME ...Charlotte, NC ...Rochester, NY ...Flint, MI

Back

90 Promotional Series:

Destination Texas 107 Promotional Series: Spirit of Golf Reno Tahoe 114 Promotion: Spirit of Franchise Opportunities 119 Calendar 127 Fun! 142 Spotlight 145 Community Outreach 146 Route Map 148 Terminal Maps 152 Rapid Rewards Partners 155 Flight Service 156 The “If” List

prospective employers Page 48

9 Achieve packing perfection Page 50

10 Belt those

Mississippi blues Page 119

PHOTOGRAPHY BY ADAM VOORHES (KEY, PICKLES), MARY BETH KOETH (GEORGE ORR), DALE MAY (ANSARI); ILLUSTRATION BY ADAM SIMPSON

for your buck Page 44

4 SPIRIT APRIL 2013

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For nearly 60 years, the graduate programs in the Spears School of Business at Oklahoma State University have received national acclaim. The graduate programs will now be housed in the new Watson Graduate School of Management.

Some of the premier programs are: • OSU’s Online Master’s in Entrepreneurship, selected No. 1 in the nation in rankings of the 10 Best Online MBA Entrepreneurship Programs • The Ph.D. in Business for Executives, a one-of-a-kind program focused on executive development

EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda EXECUTIVE EDITOR John McAlley ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller ASSOCIATE EDITOR Noah Bunn TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin CONTRIBUTING DESIGNER Matthew Hallmark EDITORIAL INTERNS William Johnson, Jane R. LeBlanc CONTRIBUTORS Mike Darling, David Hochman, Mary Beth Koeth, Michael J. Mooney, J. Rentilly, Adam Simpson, Adam Voorhes PROMOTIONS EDITOR Melanie Jarrett WEB DEVELOPMENT, PACE INTERACTIVE Dena Caulder, Jason Dalton, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

• OSU’s Online MBA program recognized in the Top 10 as a Best Buy in the United States

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com. PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Amy Zuker DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Brittany Dickinson © 2013 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

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On April 14, for the very first time, Southwest Airlines is expanding our footprint beyond the continental United States by launching service to San Juan, Puerto Rico. It’s a momentous step for a little airline that started on a cocktail napkin. Southwest has long aspired to take our low fares and Legendary Customer Service beyond the 48 contiguous states. We officially acquired AirTran Airways in May 2011, and we are in the process of integrating AirTran into Southwest. AirTran’s presence in San Juan and multiple near-international destinations has given us a running start in

launching Southwest-branded service to these popular places. When our new service begins, Southwest will offer daily nonstop flights between San Juan and both Orlando and Tampa Bay, Florida. AirTran will continue to serve the market with flights between San Juan and Baltimore/Washington, Ft. Lauderdale/Hollywood, and Atlanta. Eventually, as we move toward the full integration of our two airlines by 2015, Southwest will assume all of AirTran’s San Juan routes. This is a monumental occasion for our Company and Customers. Over

Customer Service in Action I received a commendation for one of our Customer Service Agents in Tucson, Arizona. A Customer had tried to checkin at a kiosk at Tucson International Airport. When she was unable to do so, our Agent offered to help and looked up her reservation, only to find that the Customer was actually scheduled to travel out of Phoenix, not Tucson. To make matters worse, the Customer had lost her wallet with her ID, and she did not have any money to pay the difference in fare. Our Agent changed the flight and paid for the difference in fare out of her own pocket—a wonderful example of Customer Service in Action.

our nearly 42-year history, Southwest has built a strong brand based on low fares, Positively Outrageous Customer Service, Safe and reliable operations, and a convenient flight schedule. What started as an intrastate airline serving three Texas cities has grown to carry more Customers than any airline in the United States. Our opportunities for growth now lie beyond U.S. borders. San Juan is merely the first wave of our foray off the shores of the “lower 48,” which means there are some very warm, very attractive Southwest destinations in our future. While Puerto Rico is not exactly international, we are building the capabilities to serve international destinations at Southwest Airlines. We’ve already completed some of that work, which was necessary to launch service to San Juan. There is a considerable amount of work in front of us in order to offer international service, including various government and regulatory approvals, updates to our fleet, and a complete overhaul of our reservation system. I’m pleased to report that all of that is well underway, with the goal to launch international service via Southwest next year. Southwest started out with the lofty but attainable goal of giving Americans the Freedom to Fly, and we’ve been doing so for more than 40 years. This month, we embark on a bold, new mission to share that Freedom with the rest of the world— with San Juan as the first stop on our journey. We hope you’ll come along for the ride.

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting

Destination: San Juan, Puerto Rico

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El 14 de abril, por primera vez, en Southwest Airlines expandiremos nuestro alcance más allá de los Estados Unidos continentales al lanzar servicio a San Juan, Puerto Rico. Es un paso trascendental para una aerolínea pequeña que comenzó como una idea en una servilleta. Hace mucho que Southwest se esfuerza por expandir nuestras tarifas bajas y Legendario Servicio al Cliente más allá de los 48 estados contiguos. Adquirimos AirTran Airways oficialmente en mayo de 2011, y estamos en el proceso de integrar AirTran a Southwest. La presencia de AirTran en San Juan y en múltiples destinos cercanos a lugares internacionales nos ha brindado una posición de ventaja para lanzar el servicio de Southwest en estos lugares populares.

Cuando nuestro nuevo servicio comience, Southwest ofrecerá vuelos diarios sin escala entre San Juan y las ciudades de Orlando y Tampa Bay, Florida. AirTran continuará sirviendo el mercado con vuelos entre San Juan y Baltimore/Washington, Ft. Lauderdale/Hollywood, y Atlanta. Eventualmente, cuando las dos aerolíneas estén completamente integradas en el 2015, Southwest se encargará de todas las rutas de AirTran relacionadas a San Juan. Éste es un momento importante para nuestra Compañía y Clientes. Durante toda nuestra historia de casi 42 años, Southwest ha creado una marca fuerte ofreciendo siempre tarifas bajas, Servicio al Cliente Extremadamente Positivo, operaciones seguras y confiables, y horarios de vuelos convenientes. Lo que

Servicio al Cliente en Acción

Me han informado de un reconocimiento otorgado a una de nuestras Agentes de Servicio al Cliente en Tucson, Arizona. Una cliente había intentado registrarse en un quiosco del Aeropuerto Internacional de Tucson. Cuando no pudo hacerlo, nuestra Agente se ofreció en ayudarla, buscó su reservación y descubrió que la Cliente tenía reservación con salida desde Phoenix, y no Tucson. Para empeorar las cosas, la Cliente había perdido su billetera con su identificación, y no tenía dinero para pagar la diferencia entre las tarifas. Nuestra Agente cambió el vuelo y pagó la diferencia de su propio bolsillo: un ejemplo maravilloso del Servicio al Cliente en Acción.

comenzó como una aerolínea sirviendo tres ciudades de Texas ha crecido para transportar a más Clientes que cualquier otra aerolínea en los Estados Unidos. Nuestras oportunidades de crecimiento ahora se encuentran fuera de las fronteras de los EE. UU. San Juan es simplemente la primera ola de nuestra expansión fuera de los 48 estados contiguos, lo cual significa que hay unos destinos muy cálidos y atractivos en el futuro de Southwest. Mientras que Puerto Rico no es exactamente internacional, estamos construyendo las capacidades de servir destinos internacionales en Southwest Airlines. Ya hemos completado parte del trabajo, que fue necesario para lanzar el servicio a San Juan. Nos queda una gran cantidad de trabajo por delante para poder ofrecer servicio internacional, incluyendo diferentes aprobaciones gubernamentales y regulatorias, actualizaciones a nuestra flota y una revisión completa de nuestro sistema de reservaciones. Me complace anunciar que todo esto ya está en proceso, con la meta de lanzar servicio internacional el año que viene por parte de Southwest. Southwest comenzó con la gran meta de ofrecer a sus Clientes la Libertad de Volar, y llevamos haciéndolo por más de 40 años. Este mes, nos embarcamos en una nueva y audaz misión de compartir esta Libertad con el mundo entero, y San Juan es la primera parada del trayecto. Esperamos que nos acompañes en el viaje.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español

Destino: San Juan, Puerto Rico

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Paul Kaup Star of the Month

FI R S T O FFI C ER , C H I C AGO

Paul Kaup’s path to the Pilot’s seat of a Southwest Airlines 737 began in 1992, when aspirations of flying the open skies took him and his girlfriend, Karen, from their hometown of Chicago to the Phoenix area to attend Arizona State University. In college, Paul began working as a Southwest Ramp Agent, and he fondly recalls expediting his proposal to Karen so that she could share his flight privileges. After finishing college and recording the required flight hours with other airlines, Paul came home to Southwest in 2004 and has enjoyed the breathtaking views from his “office window” ever since. He relishes seeing the changing of the seasons, as the colors of fall drift southward, as winter’s snow caps the mountains, and as spring reverses the cycle—all from 30,000 feet. Being a Southwest Pilot affords Paul and his family, including his 9-year-old twins, Anna and Gerrit, and his 7-year-old, Benett, the opportunity to occasionally sneak away from Chicago to enjoy the warmth of the sandy Florida beaches, a favorite vacation spot. Paul even “follows the sunshine,” planning his flight routes to include destinations ideal for a late afternoon or evening run. He also plays a variety of sports and coaches children’s basketball, passing his love for the game on to his kids. Additionally, Paul volunteers for a project dear to his heart: Southwest’s Adopt-A-Pilot program. Through this program, Paul shares the joy he finds in flying and teaches students how lessons learned today can make a difference in their future. One of the most successful projects his classes have helped with was last year’s launch of a near-space weather balloon. (Another launch is slated for this year.) Paul firmly believes his time as a Ramp Agent prepared him well for the relationships that he would form with his Fellow Employees after becoming a Pilot. And he says the People of Southwest set the Company apart from the competition. It’s clear that Paul is one of those People that Southwest Airlines is fortunate to have. —Theresa Gregory

GOOD SPORT

Paul knows the value of staying on the ball.

Blue Man Group is proud to give Paul Kaup two tickets to a Blue Man Group show as a token of appreciation for his work and dedication. Congratulations, Paul!

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PHOTOGRAPHY BY TONY SPITTLER

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Rapid Rewards Freedom Story

Darren Hill C O - FO U N D ER A N D C EO, W EB L I N C PH I L A D E L PH IA , PEN N S Y LVA N IA

MR. SANDMAN

Darren brings a bit of Florida home to Philly.

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When Darren Hill, the co-founder and CEO of Philadelphia-based WebLinc, first considered applying for the Southwest Airlines Rapid Rewards Visa from Chase for his business spending, he was skeptical. “I had other business credit cards, but I wasn’t earning anything from using them,” he says. “With the Rapid Rewards Visa, I figured I’d have to spend millions of dollars to get halfway to Denver, but I decided I might as well try it out.” A few years and hundreds of thousands of Rapid Rewards Points later, Darren is singing a different tune. What began as just another credit card has turned into a gold mine of sorts for this Frequent Flyer. Clients based in Florida? No problem. Darren used his points this past December to fly them to Philadelphia for the company holiday party. We’re sure they worked hard and played hard, in true Southwest fashion. But the LUV doesn’t stop there. Darren also uses points earned through his Rapid Rewards Visa to take an occasional, well-deserved break from the constant hustle and bustle of his booming e-commerce company. “My wife and I can jet down to Miami [via Ft. Lauderdale] for the night if we want to. I buy my ticket with points, and she flies for free on my Companion Pass,” he says. “It’s a pretty sweet deal.” But none of this would matter, Darren swears, if it weren’t for the Fun-LUVing Attitude of Southwest’s Employees. He’ll never forget when, on one of his first trips with the LUV airline, a Flight Attendant broke with tradition and sang the entire Safety briefing to the tune of “Hotel California.” He attributes this lighthearted, can’t-breathe-because-you’re-laughing-too-hard atmosphere to an Employee-centric Culture. “When your Employees are having fun, your Customers have fun. Business travel can be a drag, so a sense of humor can go a long way.” Well said, Darren. You keep flying, and we’ll keep you laughing. —Sarah Settele

PHOTOGRAPHY BY COLIN M. LENTON

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From the Editor

GOING STEADY

Don’t mock the tortoise— imitate it.

Dear Reader,

One of the coolest things you can do while flying 500 miles an hour is to learn how to slow down. In this issue, David Hochman tells how—and why—he and his family came up with the idea for “Slowvember,” a month dedicated to the art of slowness. Did the experiment work? Turn very slowly to page 72 to find out. But first, here’s a tip that I acquired years ago from one of my favorite historical figures, Daniel Webster. America’s greatest orator, serving as a senator and a powerful secretary of state before the Civil War, Webster was too busy to lead a fulltime slow life. Instead, he created daily hours of slowness by getting up early. When on his farm in Massachusetts he awoke at 3 a.m., did paperwork for five hours, and then knocked off at 8 to have breakfast and go fishing. Inspired by Webster, I’ve been getting up at the more reasonable hour of 4 a.m. No, I’m not a morning person. I just choose to live in my own personal time zone.

Call it CST: Central Slow Time. It’s like Slowvember, only year-round. CST comprises a daily Period of Impenetrability—four early, at-my-own-pace hours in which no one calls or emails me. Mostly I use the time to exercise and get in a few hours of work. This allows me a less frantic pace for the rest of the day. I can play hooky occasionally, take naps, clock out early, and still accomplish more than I used to with standard and daylight-saving time. You might think of taking yourself to Central Slow Time. Yeah, it seems a little weird at first, but I don’t expect you to plunge into it. Want to spend a few months getting used to the idea? Go ahead. Take your time. —Jay Heinrichs Editorial Director

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Your Words

Dear Spirit, After finishing the “Still Waters” story in your February 2013 issue, I immediately felt compelled to contact you. Not only did my eyes tear up when reading about 13-year-old Taylor Cottrell, who prior to learning how to surf was confined to her bed with a rare immune deficiency disorder, but I also cried when reading about Bobby Lane, a 26-year-old Iraq War veteran with PTSD who discovered the therapeutic benefits of catching waves. I don’t cry often, but as an avid surfer and standup paddler, I can say that nothing turns a bad day around like getting outside, grabbing a board, and jumping in the water. As a 47-yearold father of four, I have long recommended the healing effects the ocean, and water in general, provides. So get outside; get in the water; and get your heart beating! I guarantee you’ll feel better afterward! The surf, by its nature, Still Waters propels us. But can it heal us? Van Curaza says yes— one calming wave at a time.

60 SPIRIT FEBRUARY 2013

By Alex Hannaford

Photography by Dave Lauridsen

FEBRUARY 2013 SPIRIT

61

—SCOT T ROSE LONG BE ACH, CALIFORNIA

At least you can’t say we’re dry reading, Scott. Thanks for the note.

CAPITOL WRITING

I wanted to commend your travel editor, Amanda Gleason, for the fantastic feature she did on Austin, Texas, in the February issue [“Your Adventure In Austin”]. In addition to being a very well-written piece, it highlighted some great entertainment spots outside of the usual suspects on Sixth Street. Also, it was great to see some coverage of the areas surrounding The University of Texas and the State Capitol. —HALEY BROUSSARD AUSTIN, TEXAS

Thanks, Haley. Besides directing our travel coverage, writing the Adventure series, and, well, traveling, Amanda also stars in videos of each destination —including Austin. Be sure to check her out on our YouTube Channel, SWASpiritMagazine. MOUTHWATERING TRIFECTA

After reading the “Bacon Caramel Corn” recipe in the January issue of Spirit on at least six flights, my curiosity got the best of me, and I tore out the page. Not willing to wait, I promptly made a batch the next day. Holy popcorn, Southwest! What a decadent treat! Bacon Caramel Corn is destined to become a favorite snack in our house. Thanks for sharing the recipe! — K AT I E R I C H A R D S O N

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug. Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine

SOUTHLAKE, TEXAS

You bet, Katie. Next time you fly, bring some to share with fellow passengers. CONNECTING FLIGHT

I just wanted to tell you that the story “The Old Man & the Tree” in your December issue touched me deeply. While reading the article, I really felt a connection to Frank, particularly

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during the holiday season. By far, it is the best article I have ever read in an airline magazine. Great work! — F R I T Z K I N C A R E Y, O H I O

You’re too kind, Fritz.

providing a top-notch, interesting, and enjoyable publication. Most issues have stories or articles that I enjoy sharing with other family and friends. You are doing a superb job. Thank you! —ALL AN GOLD LIT TLE ROCK, ARKANSAS

IN-FLIGHT ENTERTAINMENT

I’m a regular business traveler on Southwest, and although Wi-Fi is available on most flights, I am pleased to say that I normally forgo that nicety in favor of reading the informative, insightful, and often touching content of Spirit magazine. Recently, I had to book a trip on another carrier that offers TV but, to my surprise, no in-flight magazine. Without it, I felt like a fish out of water, and my feeling of loss underscored the value you provide in delivering great content. With Spirit and Wi-Fi onboard, the only other thing that would make my trip more perfect is a cozy fireplace. Thank you for the continued quality experience. —J A N A . D’A N G E L O E N G L E W O O D, C O L O R A D O

A fireplace—what a great idea! We’ll run that by the FAA.

OK, now these letters are starting to go to our heads. But we promise to stay positive, do real stories, and

continue those great snack recipes. As for the fireplace idea—we’ll work on it. CORRECTIONS

In “Q-UI-Z” [Easy Crossword, February 2013], an error in the puzzle’s construction made it impossible to spell correctly the answer to 27-Down, TRANQUILIZE. In the answer to February’s “More Sudoku: Easy” puzzle, there was an extra “8” in the bottom center grid. High-fives to all who noticed!

OFFERING THE BEST VIEW OF DOWNTOWN LAS VEGAS!

POSITIVELY ENJOYABLE

We are so lucky to have Southwest Airlines as a carrier. There are many, but one of the things I enjoy most is Spirit magazine. I love the stories about employees and the inspiring cover stories. As someone who flies at least 10-plus airlines in three or four countries every year, I can tell you that Spirit is the only in-flight magazine I care to read.

OSCAR B. GOODMAN, legendary mob attorney & former mayor of Las Vegas, has finally opened up his own place, inside the iconic dome of the Plaza. YOUR EXPERIENCE WON’T JUST BE GOOD, IT WILL BE THE BEST.

“HAPPIEST” HOUR • 50% OFF DRINKS Daily 4pm-6pm • Lounge

—BACHAN ANAND I R V I N E , C A L I FO R N I A

Aw shucks, Bachan. We’ll do our best to keep the inspiration coming. SHARE-WORTHY

I fly Southwest Airlines regularly, and I want to commend the editors of Spirit magazine for

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LAS VEGAS

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3/4/13 11:13 AM


Your Pictures

PIC OF THE MONTH An atomic atrium welcomes visitors to the IMAX Theater at the California Science Center in Los Angeles. Photo by Rich Warren; Victorville, California

Hey, I Took That! Spirit readers hit us with their best shots.

Send Us Your Snaps Care to share? Go to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, we’ll send you a Spirit diner mug. RAIN DANCE Twin Chicagoans delight in the Crown Fountain at Millennium Park. Photo by Cary Weaver; Chicago

FLY GIRL Six-month-old Fiona has a bright future ahead of her. Photo by Darby Jones; Mount Shasta, California

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Media Center

Family Matters The Band Perry makes a strong case for the genetic theory of musical talent. Trading rivalry for harmony, sibs Reid, Kimberly, and Neil Perry strummed and sang their way to a string of successes with their hit 2010 debut album. Exploring new frontiers on their second offering, Pioneer, the trio huddled with record-biz guru

Rick Rubin, whose wisdom has guided everyone from the Beastie Boys to the Dixie Chicks. “Better Dig Two,” Pioneer’s first single, has already topped Billboard’s Country Airplay chart. We dig, too. Win One! Scan this tag or visit

spiritmag.com/thebandperry for a chance to win one of 10 copies of The Band Perry’s brand-new album, Pioneer.

ALBUM Pioneer DATE April 2 IN SIX WORDS We sure love that twangy mandolin

GOOGLE HITS

PHOTOGRAPHY BY DAVID McCLISTER

7,050,000 gH

APRIL 2013 SPIRIT

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25

3/8/13 1:40 PM


Media Center

TV

Book

Game

Movie

How to Live With Your Parents …

The Interestings

Star Trek

Pain & Gain

April 3

April 9

April 23

April 26

… (for the Rest of Your Life)

Friendships persist despite life’s unexpected twists

Suit up, strap in, space out!

Got brawn? Check. Got brains? Uh…

THE CAST

Sarah Chalke, Elizabeth Perkins, Brad Garrett

Author Meg Wolitzer

Kirk, Spock, seriously creepy extraterrestrials

Mark Wahlberg, Dwayne “The Rock” Johnson

THE GIST

A divorcée moves back in with Mom and Dad, daughter in tow. Cue the parentingstrategy conflicts.

Six summer-camp compadres navigate the ups and downs of adolescence and beyond.

Grab a buddy and fight the villainous Gorn, aliens with ambitions of galactic domination.

Looking to make a quick buck, Miami bodybuilders turn to extortion. Their victim fights back.

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With Scrubs, Weeds, and Everybody Loves Raymond alums on board, the ABC sitcom is sure to be a riot.

This is the 10th novel for Wolitzer, whose evocative The Ten-Year Nap was a NYT best seller.

The Xbox/PS3/PC game should satisfy Trekkies until the next J.J. Abrams Star Trek film releases in May.

You just couldn’t make up a story this explosive—it’s based on true events. Plus, Michael Bay directs.

DATE IN SIX WORDS

GOOGLE HITS

SELLING POINT

Blu-ray Silver Linings Playbook DATE April 30 IN SIX WORDS Every cloud has a … golden lining? THE CAST Jennifer Lawrence, Bradley Cooper, Robert De Niro THE GIST After being released from a mental institution, Pat Solitano begins piecing his life back together. Easier said than done. He finds an unexpected ally in an enigmatic, young widow named Tiffany. SELLING POINT You don’t have to take our word for it—you can ask the Academy: The David O. Russell–directed dramedy netted eight Oscar nominations and the first Best Actress win for 22-year-old Lawrence (pictured).

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3/5/13 9:44 AM


To learn more, visit ucsd.edu.

we build. we test.

we improve.

On top of the world’s largest outdoor shake table, UC San Diego structural engineers construct buildings and then shake them—hard. Our Jacobs School of Engineering is home to the only structural engineering department in the nation where professors and students uncover ways to make buildings safer before and after earthquakes. Research like this is just one example of why UC San Diego is ranked sixth in the nation in receiving federal research and development funding.

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2/27/13 9:33 AM


Eat Drink Sleep

2 1½ 1½ 4 1

cups white vinegar cups water cups sugar garlic cloves, halved tablespoon coriander seeds 2 habanero peppers, halved 4 Persian cucumbers 1 pinch sea salt

1. Bring all ingredients

except cucumbers and salt to a boil. Reduce heat and simmer 5 minutes.

2. In a clean glass container, submerge cucumbers in the hot liquid. Cover and refrigerate for a minimum of 3 days. To serve, slice, then sprinkle with sea salt.

E AT I N AUS T I N, T X

Habanero Pickles Enter to Win!

STYLING BY ROBIN FINLAY

Scan this tag or visit spiritmag. com/searsucker for a chance to win one of ten $150 Searsucker gift cards, valid at any location.

“Searsucker started in San Diego. Last fall, we opened in Scottsdale, and this month, we’re coming to Austin. It’s social dining: All three locations have an open kitchen, a DJ booth, and couches right in the middle of the dining room. I love pickles, and while I was creating the original menu, I played around with a ton of recipes. I’ve always been scared of habaneros, but I thought that with enough vinegar and sugar, I could tame them, and it worked. The coriander adds a little bit of a Southwest feel. They’re great in Bloody Marys or on a charcuterie platter. I also love to put them in BLTs and chicken salad.” WHO Brian Malarkey, executive chef WHERE Searsucker WEB searsucker.com

PHOTOGRAPHY BY ADAM VOORHES

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APRIL 2013 SPIRIT

29

2/27/13 10:19 AM


Eat Drink Sleep

DR I N K I N B R O OK LY N, N Y

Frances of Rome

“Maison Premiere is a turn-of-thecentury New Orleans–inspired absinthe, oyster, and cocktail bar. We have one of the largest selections of absinthe in the U.S., and we try to use a different one in each cocktail on our menu—not only because they all have different qualities, but also because we want to share with our guests the variety that’s available. Vieux Pontarlier is a traditional French absinthe verte, or green absinthe. It’s a pretty potent potable and you need something to stretch it out structurally. A whole egg is an emulsifier that also adds a distinct flavor and creamy mouthfeel. Benedictine is a cognac-based herbaceous spirit from France, and Campari is a bitter aperitif from Italy, so I named this cocktail after the Italian saint, Frances of Rome, because she was a Benedictine.” WHO Maxwell Britten, bar director WHERE Maison Premiere WEB maisonpremiere.com

¾ ½ ½ ¼ 1 1

ounce Vieux Pontarlier absinthe ounce Benedictine ounce Campari ounce demerara syrup* whole egg dash Peychaud’s bitters

Combine all ingredients except bitters in a cocktail shaker. Shake vigorously without ice for 20 seconds, then with ice for 30 seconds. Double strain into a poco grande glass. Fill with crushed ice, top with bitters, and garnish with a sprig of mint.

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STYLING BY ROBIN FINLAY

*Combine two parts raw brown sugar with one part water. Heat and stir until combined, then cool.

PHOTOGRAPHY BY ADAM VOORHES

2/27/13 10:23 AM


There’s a place not too far from here where the wines are world class and the jackpots are too. Where you can enjoy Four-Diamond luxury and Five-Star dining. Where the headline entertainment is as hot as the gaming action. Welcome to California’s premier gaming and relaxation destination. Chumash Casino Resort. Less than 2 hours north. In Santa Barbara Win Country.

CHUMASHCASINO.COM • 1.800.CHUMASH 3400 EAST HIGHWAY 246 • SANTA YNEZ, CA 93460

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Eat Drink Sleep

S L E E P I N C H IC AG O

The eclectic, unfussy style of this year-old property echoes the easygoing ethos of its Lincoln Park environs. Fronting the park itself, the hotel affords instant access to hike-and-bike trails, a free zoo, and the Peggy Notebaert Nature Museum. Extra enticement to do some exploring: Sprightly staffers organize group runs, and you can hail the hotel’s pedicab or rent wheels from the front desk. Seasonal comfort food steals the show at the ground-floor, Michelin-starred restaurant, Perennial Virant, while the rooftop garden–equipped J. Parker serves up craft cocktails alongside impeccable Lake Michigan views. AIRPORT Midway International (MDW) RATE From $129 WEB jdvhotels.com

In The Neighborhood

LAUGH IT OFF at The Second City, Chica-

go’s top spot for sketch comedy and improv for 50 years running. The stage that helped launch the careers of Dan Aykroyd and Tina Fey is just a five-minute walk away. secondcity.com

PHOTOGRAPHY BY PAUL DYER

Hotel Lincoln

GET YOUR GRAZE ON at Green City

Market, less than a block from the hotel. Every Wednesday and Saturday starting May 5, purveyors peddling everything from cantaloupes to cookies convene for Chicago’s largest sustainable farmers’ market. greencitymarket.org

32 SPIRIT APRIL 2013

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3/1/13 3:53 PM


Experience the Flavors of Tuscany withoutt leaving the country

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1/29/13 2:35 PM


The Numbers

The exclamation point made its keyboard debut

43

years ago.

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Don’t worry, pre-1970 typists didn’t have to suppress their anger, surprise, frustration, or delight. To convey strong emotion, they simply topped periods with apostrophes to create what was once referred to as a “bang.” Today, SHIFT+1 makes it easy to communicate your excitement—some might argue too easy. When asking yourself, “To exclaim or not to exclaim?” keep your audience in mind. If you think your reader will mistake a periodpunctuated message as a sign of displeasure or disinterest, don’t hesitate to go out with a bang, says Mignon Fogarty, author of Grammar Girl’s Quick and Dirty Tips for Better Writing. “There’s no point in being unnecessarily staid if you’re afraid it will offend someone.” We agree wholeheartedly!

PHOTOGRAPHY BY ADAM VOORHES

3/14/13 2:16 PM


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2/27/13 10:55 AM


The Numbers

4100

of couples squabble over how to load the dishwasher. 36 SPIRIT APRIL 2013

f2_numbers_bh.indd 36

Talk about an icky argument. A survey from home appliance manufacturer Bosch revealed that the dishwasher might not be making life easier after all. Of the 2,140 adults who participated, 877 reported getting down and dirty over how much space to give their dishes. In general, women favored separating items, while their male counterparts preferred the pile-up technique. Is there a clean winner in this debate? “Like any good relationship where each person needs their space, each dish should be separated by a dishwasher’s tines,” reads a statement from Bosch. “Often, couples can keep the peace by splitting up large loads of dishes into smaller loads.” Once again, it all comes out in the wash. As for pre-rinsing: Don’t even go there.

PHOTOGRAPHY BY ADAM VOORHES

3/14/13 2:17 PM


An afternoon at a lunch counter. A thousand arms linked at the elbow. A line of fire hoses. A pack of German Shepherds. A letter from a Birmingham jail. A children’s crusade. A devastating explosion. A world that would never be the same. The year was 1963, and as the whole world watched, events in Birmingham sparked the beginning of the end of a centuries-long struggle for freedom. In the year leading up to the Civil Rights Act of 1964, the city’s most courageous citizens fought for a world where we could all live as equals. And now, we celebrate their courage, their strength, their defiance — and their hard-won victory over oppression. Join us as we commemorate the 50th Anniversary of the Birmingham Civil Rights Campaign and experience some of the most prominent landmarks and monuments of the era, such as the Birmingham Civil Rights Institute, Kelly Ingram Park and the Sixteenth Street Baptist Church. Walk in the footsteps of the citizens who changed the world forever. For more information on upcoming events planned for the Birmingham commemoration, visit 50yearsforward.com.

GREATER BIRMINGHAM CONVENTION & VISITORS BUREAU | WWW.BIRMINGHAM.TRAVEL | 800.458.8085 HISTORIC PHOTO COURTESY OF THE BIRMINGHAM NEWS

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2/27/13 9:39 AM


The Numbers

We each consume

10

pounds of cheddar cheese per year. If you think that’s a lot, get a load of this: Cheddar accounts for roughly a third of the 33.5 total pounds of natural cheese we each devour annually—and the beloved burger topper isn’t even the big cheese in this category. In fact, cheddar has been on the decline since 2009. The new king of curds is mozzarella, with a per capita consumption rate of 11.43 pounds. “The rise of mozzarella is parallel to the rise in popularity of pizza,” says International Dairy Foods Association spokesperson Peggy Armstrong. Is there another cheese coming on strong? Well, when isn’t Gorgonzola coming on strong?

38 SPIRIT APRIL 2013

f1_numbers_bh.indd 38

PHOTOGRAPHY BY ADAM VOORHES

2/26/13 1:18 PM


BLISSFUL DAYS RELAXING NIGHTS Treat yourself to a rejuvenating getaway at The Westin Birmingham, centered in the heart of the new Uptown Entertainment District at the BJCC. Enjoy a refreshing night’s sleep in a Heavenly Bed® and wake up to a world of energizing amenities, including the iconic Todd English P.U.B., our new upscale restaurant and bar. The Westin Birmingham, now open. FOR INFORMATION OR TO MAKE A RESERVATION, VISIT WESTIN.COM/BIRMINGHAM OR CALL 205 307 3600.

©2011–2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Preferred Guest, SPG, Westin and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.

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3/8/13 11:32 AM


Glamour with a Swingin’ Beat.

49

$

99 + taxes

Visit StratosphereHotel.com or call 702.380.7777 for showtimes and ticket sales.

e r i a l Cinclair S

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1/24/13 4:31 PM


Wise Guide

Head in the Game Science writer Eric Simons decodes what sports addicts really mean when they say... I love the Texas Rangers.

TRANSLATION

“When you form a relationship with someone, your brain thinks of that person as being part of you,” Simons says. “This is called self-expansion. When you watch sports, you form a self-expanding relationship with your team. This explains a lot of the emotion you feel: A team’s successes and failures feel like your own.”

ILLUSTRATION BY FRANCESCO POROLI

f3_sportsscience_bh.indd 41

Red Sox Nation for life!

TRANSLATION

“Being a member of a tribe not only changes the way you perceive the world—you see members of the group as insiders and nonmembers as outsiders—it changes your affiliation with the team. You are no longer just a fan; you’re part of the family.”

The Wizards win in an upset! Wooo!

TRANSLATION

“When you get a reward, your brain gives you a shot of dopamine and commits the occasion to memory. Unanticipated rewards deliver the most pleasure; that’s why it feels extra good when your team pulls off an unexpected win. There’s a very compelling argument that inconsistent teams are, in some sense, much more rewarding than consistent ones.”

Dude, check out my gorilla suit. It’s custom.

TRANSLATION

“When you do things to publicly demonstrate your loyalty, like donning a costume, you’re seeking to prove that you’ll stick by your team no matter what. And if you consider yourself to be part of a fan group, an outward display like this helps show unity.” Eric Simons is the author of The Secret Lives of Sports Fans: The Science of Sports Obsession. APRIL 2013 SPIRIT

41

3/1/13 4:39 PM


Wise Guide

View Point Do you play it safe or push the envelope? Psychologist Heidi Grant Halvorson IDs your outlook and advises when to shift it.

Heidi Grant Halvorson is the co-author of Focus: Using Different Ways of Seeing the World for Success and Influence.

Which best describes you?

Your boss puts you in charge of a new project.

You experience a setback.

You give feedback to someone on your team.

42 SPIRIT APRIL 2013

F1_Focus_bh.indd 42

You hate making mistakes. Your mantra is “Better to be safe than sorry.”

You hate missed opportunities. Your mantra is “Nothing ventured, nothing gained.”

YOU ARE Prevention-Focused

YOU ARE Promotion-Focused

INSTINCT “Your aim is to be accurate and flawless, which often translates to sticking with what you know,” Halvorson says. INSTE AD “Be mindful that new ideas aren’t necessarily bad ideas. Flexibility can help you achieve your goals.”

INSTINCT “You’re eager to get moving in a new direction, therefore your primary focus is on creativity and innovation.” INSTE AD “Know that although you have many exciting ideas, not all of them will be practical.”

INSTINCT “You’re anxious.”

INSTINCT “You’re bummed out.”

INSTE AD “Let your worries fuel you

to be your best. For example, come up with multiple backup plans so you’re better prepared next time.”

INSTE AD “Remain optimistic by remembering past successes. Then, work on something else for a bit so you feel a sense of progress.”

INSTINCT “You spend so much time focusing on ‘problem people’ that you ignore the successful ones.” INSTE AD “Remain aware that a lack of praise can make people feel undervalued. It’s OK to high-five a co-worker every once in a while.”

INSTINCT “You effusively praise good performance, but you’re quick to stop when someone messes up.” INSTE AD “Don’t give so much attention to your all-stars that you neglect the team members who need positive reinforcement the most.”

ILLUSTRATION BY ED NACIONAL

2/27/13 2:13 PM


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Wise Guide

Hey, Big Spender Get what you bargain for with these cost-saving tips from coupon queen Joni Meyer-Crothers. 1

1 Collect ’Em All

“The Sunday paper isn’t the only place to find coupons,”Meyer-Crothers says. “You can print them from sites like Coupons.com and RedPlum.com. There’s also an app called Ibotta that allows you to shop first and reap the savings later. Simply buy featured items, scan the barcode and receipt, and the app credits your PayPal account accordingly.”

2 Shop Sales

2

3

“Blogs like my own, FreeTastesGood.com, post links to coupons that correspond with items already on sale. That almost always translates to ‘free’ or ‘very cheap.’ Some stores, including Target, Walgreens, and Rite Aid, allow you to use a manufacturer’s coupon on top of a store coupon for even more savings.”

3 Let Go of Loyalty

“Because sales come in cycles and some products have higher-value coupons than others, the more brand loyal you are, the less you’re going to save. I grew up using Tide, but I’ve found that it’s very hard to get for free. You can get it for cheap—$2 to $3—but never for free. Purex and All you can get for free by watching for sales and combining coupons.”

4

4 Think Small 5

“A 6-ounce tube of Arm & Hammer toothpaste costs about $4, whereas the trial size costs a dollar. If you have a coupon for a dollar off any Arm & Hammer toothpaste and there’s no size restriction, you can get the trial size for free. Seven trial sizes equal one 6-ounce tube.”

5 Take A Rain Check

Joni Meyer-Crothers is the author of Extreme Couponing: Learn How to Be a Savvy Shopper and Save Money…One Coupon at a Time.

44 SPIRIT APRIL 2013

f1_coupon_bh.indd 44

“If a sale item is no longer in stock, go to the customer service desk and ask for a rain check. It allows you to purchase the item at the sale price when it’s available again. By the time it’s back in stock, there may be a better coupon to make the price even lower.”

ILLUSTRATION BY LUKE BOTT

2/27/13 2:11 PM


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STCI 88514 Fms Southwest Spirit Hotel Ad • Trim: 7.5”x10.5” Bleed: 7.75”x10.75”

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Business

L E S S ON

John Mackey, Co-CEO, Whole Foods Market

What’s the secret to creating loyal customers? “We’ve all been frustrated when an organization— whether it’s a business, a government agency, or a nonprofit—hides behind ‘I can’t do that’ or ‘It’s against policy.’ The policy is often stupid, and the person saying they can’t give you what you want knows it’s stupid. But their hands are tied. At Whole Foods, we empower our team members to do whatever it takes to make customers happy. Does that mean that they occasionally make mistakes? Of course. But if serving the customer is the primary goal, it’s better to make a mistake by being too lenient than it is to alienate someone.” John Mackey co-authored the recently published book Conscious Capitalism: Liberating the Heroic Spirit of Business.

ILLUSTRATION BY MELINDA JOSIE

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APRIL 2013 SPIRIT

47

2/27/13 4:30 PM


Business

DIC T IONA RY

PITCH

LifeSwap This new job-search tool helps find a career that fits. Here’s how Bastiaan Jamaat, co-founder of LifeSwap, describes the new way to pick a profession: “When I graduated from college, I applied for jobs with no knowledge of what they’d actually be like. We can choose a hotel based on details down to the bedding’s thread count, but when it comes to choosing a career, why are we limited to online listings filled with superficial information? I teamed up with three classmates at Stanford to turn the process on its head. We partner with employers to give potential hires an inside look at the company’s environment, culture, and people. For an afternoon, recruits work on solving 48 SPIRIT APRIL 2013

F1_Pitch_ET.indd 48

real challenges companies face, and get the chance to prove their worth. Giving candidates a better sense of where their passions lie and an inside look at a company ultimately leads to higher job satisfaction. In turn, employers get a peek at the applicant pool, and also save time and money by keeping their top talent in the office instead of at career fairs. We’re creating the Airbnb of work experiences: People will be able to get a glimpse of a job, get closer to pursuing their passions, and make our workforce more fulfilled and efficient.” thelifeswap.com

punytive

\ 'pyü-nē-tiv \ adj Ineffectively penal. USAGE: The infographic “Punytive Damages?,” by David McCandless, compares the annual earnings of major corporations to fines levied against them for criminal and civil misdeeds. When shown together, the penalties appear, well, puny.

ILLUSTRATION BY JESSE LEFKOWITZ

2/27/13 4:50 PM


“the Greatest Illusionist of our Time.” - OPR AH WINFREY

April 1 – 17 & 25 – 30, 2013 tickets: 866.740.7711 @d _ copperfield facebook.com/davidcopperfield mgmgr and.com/davidcopperfield DavidCopperfield.com

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2/27/13 10:00 AM


Business

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Partly Cloudy Share files without monthly fees to pay.

APP

Transporter, an Internet-connected hard drive, pairs cloud-like filesharing capability with the added convenience of one or two terabytes of desktop storage. Invite friends and co-workers to access shared folders on the 5.5-inch-tall wonder box. And link Transporters in multiple locations to allow larger groups to keep their work in sync without the recurring expense of services like Dropbox. From $299; filetransporter.com

Stow There’s no place like home—especially if that’s

where you left your socks and shoes in a rush to pack your bag. With the reminder app Stow, you’ll never leave important items behind. Customizable trip templates anticipate your every need, even weather-appropriate attire. $1.99; iOS

50 SPIRIT APRIL 2013

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Business TREND

What’s Mine Is Yours Why sharing is an idea your business should borrow. BY MIKE DARLING

O

NE OF JEFF’S clients was acting funny. It was early 2012, and he was running a successful apartment cleaning business out of his spacious four-bedroom pad on New York City’s Upper West Side. Most people ordered a cleaning every few weeks, but not this guy. His appointments were frequent but erratic. Jeff called him to ask what was up, maybe commit him to a more predictable schedule. What he learned changed his life. The client, it turned out, had been using a popular but still growing site called Airbnb to rent out his spare bedrooms— like hotel suites, only cheaper—and he wanted the rooms professionally cleaned after each guest left.

THE HANDOFF

Learning to share is the key to cashing in online.

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PHOTOGRAPHY BY FREDRIK BRODÉN

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Business Since 2008, travelers have booked more than 10 million nights in 192 countries using Airbnb’s system, which now contains more than 300,000 listings. A recent report concluded the site pumped $52 million into San Francisco’s economy over the past year alone. And that success hasn’t gone unnoticed: According to The Wall Street Journal, venture capitalist Peter Thiel—an early investor in Facebook—has considered buying a $150 million stake in the company, a move that would value it at a staggering $2.5 billion. Inspired by his client, Jeff decided to rent out his own spare rooms. “I’d had a bad run of roommates,” he says. “You can imagine how desperate I was to get the household finances in order.” Within months of creating the listing, cash flow was no longer a concern. Both bedrooms were regularly occupied, and their nightly fees—anywhere from $75 to $250 per room, depending on the time of year—covered much of his rent. Stories like Jeff’s aren’t uncommon. He’s now a small part of the burgeoning “sharing economy,” in which millions of people have used a wave of new online services to share goods, services, and even knowledge, all in the name of making a buck. “Everyone has a way to earn money from things they already own, which is an empowering and limitless concept,” says Nate Blecharczyk, Airbnb’s co-founder. “If you can rent out a room in your home, why not rent out the tools in your shed, or your car while you’re at work?” The seeds of this idea have existed for some time now: Websites such as Craigslist, for example, have allowed people to sublet apartments and even offer couch space to budget-conscious travelers for years. But there’s a key difference between sites like Airbnb and their predecessors.

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Business “What’s allowed Airbnb to work so well is that its founders included a large social networking component that helped them to build trust.” says Michael Luca, assistant professor of business administration at Harvard Business School, who has studied the sharing economy. Airbnb came with built-in mechanisms designed to help

“Sharing is taking place on a scale never before possible.” high-quality owners rise to the top. Renters were encouraged to give feedback, rate experiences, and speak to the occupants before committing to a space. In this way, Airbnb harnessed the power of

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social media to make people feel more comfortable about the risk they were about to take. The owners, meanwhile, seemed to embrace the thrills that came with their nascent entrepreneurialism. “People are looking for a more inclusive way to be involved in the exchange of goods and services,” says Airbnb’s Blecharczyk. Indeed, many entrepreneurs have started following Airbnb’s example. RelayRides, now available in many major cities, allows people to rent out their cars for as little as $7 an hour, appealing to those who might just want to run a quick errand rather than pay for an entire day’s rental. And if you’ve decided to forgo car ownership, you can still take advantage of your driveway’s unused real estate on Parking Panda, a new service geared toward motorists in urban areas where privately owned lots and garages charge a premium. But while the primary appeal of these businesses may lie in the savings, it’s not the only reason for their sudden boom. “Beyond economics, the movement is also driven by a sense of community and shared experience,” says Nick Miller, Parking Panda’s co-founder and CEO. “You can get a lot more out of your trip by staying with a local in a neighborhood where there might not be many hotels or by using a service like Lyft to get a ride with someone who can recommend the best ramen in the city.” Gidsy, a new travel site, takes that idea even further, linking visitors up with locals who are eager to act as impromptu tour guides, meaning you don’t always need access to tangible goods to participate in the sharing economy.

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The draw of these sites lies, partially, in their ability to allow customers to circumvent traditional businesses like tour agencies. “Today, people can leverage these platforms and conduct commerce externally,” says Chris Redlitz, a founding partner at Transmedia Capital, an investment group that focuses on early-stage companies. Other sites—Zozi, Vayable, SideTour, GuideHop, and Blink Collective—in one way or another, allow people to visit new cities and book unique experiences, or meet up with locals who want to show off their town’s greatest, most underappreciated assets. That, some investors say, is a quality likely to be embraced as younger generations of travelers come of age, and it’s part of what’s helped these businesses take root. “Millennials are more accepting of business models that are about helping each other,” says Dave Knox, co-founder of The Brandery, a Cincinnati-based startup accelerator. “Because of technology, sharing is taking place on a scale never before possible.” While these burgeoning businesses may be writing new rules of commerce, they sometimes struggle to comply with longstanding laws. In New York, for example, Airbnb users like Jeff who rent out private residences without a license could be subjected to hefty taxes and fines. But those hurdles are small compared to the momentum the sharing economy is experiencing. And lucky for entrepreneurs like Jeff, the spirit of generosity tends to be infectious. “I have standing invitations to visit everywhere from Australia to Brazil to virtually any place in Europe,” he says. Now that’s a thought worth sharing.

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Up Close and

PER SONA L

TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

2

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face. “Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

Favorite part of air travel is reading the ad for @Its_Just_Lunch, —@ponybear, via Twitter

“I joined … because I just didn’t have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. I’m hundred percent satisfied so far...” —Justin, on consumeraffairs.com

Promotion

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3


L

5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

2

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics. Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen. We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

3

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks? You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return. With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says. Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.” Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship? Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether? Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients? No. It’s unprofessional. Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

800.858.6526 · ItsJustLunch.com FIND 150 cities · 21 years experience IJL

.”

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FAMOUS Some guys have all the luck, some guys have all the pain. George Orr has had some of both.

BY MICHAEL J. MOONEY PHOTOGRAPHY BY MARY BETH KOETH

APRIL 2013 SPIRIT

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ELECTRIC VOICE FILLS the humid night air. The singing is audible for hundreds of feet in every direction. There’s that recognizable rasp, that familiar lilt, those melodies everyone knows by heart. The restaurant, sedate only a few hours earlier, is now packed and rowdy. Drinks are flowing, the crowd is up and dancing, and the speakers seem to be pumping out pure joy. This is right. This is how it was always supposed to be. It’s 10 o’clock on a Tuesday night at Johnnie Brown’s, a beachstyle burger-and-wings joint next to the railroad tracks in Delray Beach, Florida. The walls are covered in neon beer signs and vintage tire advertisements, and from the ceiling hangs a fiberglass hammerhead shark. The crowd is buzzing, swaying, nodding along to each classic tune. The man on stage is dressed in a white sport coat, with a red tie, tight white pants, and red Chuck Taylor high tops. He has a prominent nose and spiked blond hair. If you squint, he looks like Rod Stewart. And as he sings the hits, he sure sounds like Rod Stewart. But he’s not Rod Stewart. His name is George Orr, better known around South Florida as Hot Rod. He’s been playing for an hour and a half, and neither he nor the audience shows any signs of tiring. Not long after the 8:05 train rumbled past, Orr jaunted his way to the small stage, leaning in to the microphone for “You Wear It Well.” He tapped his foot and rocked his shoulders as he performed Rod Stewart’s “Reason To Believe.” And he had the crowd singing along to “Downtown Train” and “Forever Young” and “You’re In My Heart.” Even as he mixed in The Beatles and an Otis Redding song, the audience soaked up every note. When he bursts into “Da Ya Think I’m Sexy?” people dance their way to the edge of the stage and drop folded bills into a three-foot wine glass that bears the words “FILL ME UP.” By the end of the night, it will be full of crumpled ones, along with a fair number of fives and tens, and Hot Rod and his two band members will each clear several hundred dollars. Between the hits, Orr intersperses inane, off-color banter. He introduces one song as an “A-side.” Then he calls out to a woman in her 30s. “See, young lady,” he says directly to her, “there was a time when a record had two sides.” Some of the older people around her chuckle. By the time he gets to “Some Guys Have All the Luck,” his voice

is so strong, so rich in that gravelly way, that a few in the audience begin to get emotional. “Some guys have all the luck. Some guys have all the pain. Some guys get all the breaks. Some guys do nothing but complain.” In these lyrics in particular, 300 nights a year, Orr relives a few pivotal moments from nearly four decades ago, when he was a young musician on the cusp of stardom— before the cruel twists of fate robbed him of his dreams.

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“HEY, YOU’RE...”

Orr never claims to be Stewart—but he wouldn’t mind the perks.

EORGE ALFRED ORR always expected to be a performer of some sort. Of course, he didn’t expect to be doing this when he was a boy in the central lowlands of Scotland. He’s the first son of a Scottish father and an English mother—the same pedigree as Rod Stewart. Orr’s father was a veteran of World War II, a playwright, and an operatic tenor with a blue-collar upbringing. While most of the women in the neighborhood didn’t work outside the home,

Orr’s mother was a waitress, a baker, and a bread truck driver who instilled in him the value of a good education. He was a solid student, but throughout his youth he became increasingly interested in entertaining people. At school, Orr was the class smart aleck. At family gatherings, he learned how to play to a crowd. He remembers sitting around the fireplace while on holiday as a kid. The extended family would come over, and little George and his father would sing a series of traditional

Scottish songs, the same ones his father’s father used to sing. “In those days, family was the only entertainment we had,” Orr says. “You had to be entertaining. Everyone we knew was a performer or an artist of some sort. We were used to removing our embarrassment and getting on with it.” The afternoon after the show at Johnnie Brown’s, Orr is at a bar called The Field. It’s an Irish pub situated underneath a giant banyan tree in Dania Beach, about 35 APRIL 2013 SPIRIT

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minutes north of Miami. It’s mostly dead after the lunch rush. Orr is not a tall man—even with his hair fully gelled. But his charisma can fill any room. He has a smooth face and eyes that twinkle under a spotlight, and in true celebrity form, he doesn’t like to discuss his age. (“The only time I talk about that is with a bartender who needs proof I’m over 21.”) He’s just finished a sound check for the night’s show, and he’s sitting down with a chardonnay and a plate of fish and chips, looking back on the roundabout path his life has taken. There was nothing he loved more than playing music, he explains. Orr liked the craft, and the relationship he could form with an audience.

At age 13, he recalls, he was walking past a record store when he heard Janis Joplin’s first album playing. He stopped. That voice, with the scratchiness and the strain. It sounded like his own voice. “When I went in and saw the record and saw that this crackly, gravelly woman was making a living at it, I thought to myself, Well, I can do this!” As he got older, he found he also liked the other perks of being a musician—staying out late, sleeping until afternoon, and hanging in bars with his drinking buddies. In a heavy metal group called Hog Farm, he toured Scotland from coast to coast before heading to London,

“Really, who would pick to look like this?” Orr says about his eery resemblance to Rod Stewart.

where Hog Farm opened for bands like Nazareth and Black Sabbath. Orr still has a few newspaper clippings. In the photographs, his hair is flowing as he bellows into a microphone. Any chance he got, he was on stage, in the spotlight. One by one, he watched many of his musician friends land record deals. By the mid-’70s it was Orr’s turn. He was in his early 20s when his demos started getting attention from record executives. They noted that with his rough-hewn voice and Scottish accent, he sounded a bit like Rod Stewart, who was already one of the most popular solo acts in the world. A similar sound, producers figured, might not be such a bad thing. On several occasions, he was called to recording studios or swanky offices. But when Orr showed up to the meetings, he was met with a familiar refrain. “They just looked at me and said, ‘Hell, you can’t look like him too!’”

TAKE A BOW

At Johnnie Brown’s, no one’s bigger than Hot Rod.

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ROCKER MOCKER

One of them is an international superstar, the other thrills bar crowds in Delray Beach. Rock ’n’ roll is funny that way.

Given his first guitar, a gift 1959 Assigned to play triangle in a 1956 grade-school music class from his Scottish father With schoolmates, forms a skiffle 1960 Discovers Joplin and forms 1964 Critix, a neighborhood band group called the Kool Kats “Rod the Mod” teams up with a guitar dynamo in The Jeff Beck Group

1967

“Tonight’s the Night” spends eight weeks atop the Billboard Hot 100

1976

Marries Alana Hamilton, the first of three wives, and fathers the second of eight children (with five different women)

1979

1970

With three friends, “Jorjor” creates local supergroup Hog Farm It’s never “The Night” for Orr; for

1970s years in the ’70s, record execs pass

on the aspiring rocker

1980

Lives with five showgirls in Spain. One becomes his wife and the mother of their two children

“Some Guys Have All the Luck” 1983 Stages a comedy show in London’s 1984 West End, but a mobbed-up film reaches No. 10 on the U.S. charts crew makes off with the earnings

PHOTOGRAPHY (STEWART) © NBCUNIVERSAL MEDIA

Inducted into Rock & Roll Hall of Fame 1994

After a successful night of karaoke, 1999 George finds his voice—and a new life—as Hot Rod

OR YEARS—ON street corners, in restaurants, seemingly anywhere Orr went—people mistook him for Rod Stewart. The nose. The hair. The strut. Sometimes people even got upset as they inched closer and realized he wasn’t Rod. “It was like they thought I was trying to trick them or something,” Orr says. “Really, who would pick to look like this?” (Occasionally, he jokes from the stage that he used to look like Brad Pitt—“before I had surgery.”) These encounters grated on Orr for years, and he couldn’t help but

feel as if his dreams of stardom had been dashed by circumstances beyond his control. But Orr still loved the music business. If he couldn’t be a star, he wanted to be close to the bands. In the late ’70s, as Rod Stewart packed his bags for Hollywood and released hit after hit, Orr swallowed his pride and became a roadie. Year after year, he lugged gear for luckier guys as they toured Europe. But after more than a decade grinding out an existence in the margins, Orr set aside his dreams and swapped late-night gigs for a day job.

“I thought, The hell with it. So I bought a house in London and worked in a factory as an electrical engineer,” he says. “And I hated it.” Orr tried something else: He knew enough about lighting to pass as a photographer, so he began shooting bands, and quickly was making more money than he ever had as a singer. Soon after, he came to the U.S., to the bright, photogenic sprawl of Miami. Throughout the 1980s and 1990s, life as a celebrity photographer in South Florida was lucrative— paparazzi photos sometimes sold for thousands, or tens of thousands of dollars each. Publicists would invite Orr to parties full of actors, athletes, and politicians. He shot everyone from Sophia Loren to Sly Stallone, Tip O’Neill to Tony Bennett. It was even further from the life he’d pictured when he and Hog Farm were opening for some of the biggest bands in the world, but he had a good, steady paycheck from a job he didn’t hate, a beautiful young wife (a former Benny Hill showgirl, he points out), two children, and a comfortable suburban lifestyle. Orr had found happiness. Then, in 1998, his wife died without warning. “She was literally standing up one minute,” he says, “and dead the next.” She’d had a heart condition nobody knew about. It’s been 15 years, and the pain in his voice is still palpable. Orr was left to care for an 8-yearold and a 10-year-old by himself. He worked even harder as a photographer, taking any assignment he could get. He saved up, did the best he could, but by the end of the ’90s— by which time Rod Stewart had sold nearly 100 million records— Orr’s photography business was in decline. In the dawning days of the digital camera, celebrity photos were worth a fraction of what they once were. He didn’t know what he was going to do to feed his family. Around this same time—he doesn’t remember the exact date— a stranger approached Orr at a bar. APRIL 2013 SPIRIT

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“You know you look like Rod Stewart,” the man said. “I know, I know,” Orr replied. But the question that followed was different from the countless “Do you know who you look like” encounters from Orr’s past. Would he be interested, the man wanted to know, in impersonating Rod Stewart for one night for a show at a small airport lounge? If he could learn the songs, it would pay relatively well. Orr needed the money, but he was nervous. He was in his 40s by now. It’d been more than 20 years since he’d been on stage, so long since he’d

tickets were expensive, and new songs often crowded out the hits audiences longed to hear. Orr had been so close to his goal as a young man, but because of the way he looked he never made it. Now it dawned on him: Looking and sounding like Rod Stewart—the unfortunate coincidence that had once foiled his dream—could allow him to perform like he had always wanted. “It was like I suddenly owned a winning lottery ticket,” he says. After brushing up on Stewart’s catalog, Orr went wardrobe shopping and studied footage of his iconic

“The songs are sacrosanct. Each lyric means something to someone out there. When you sing it, you sing it like you mean it.” belted out a tune like he used to. But he couldn’t turn down the offer. A week later, when he stepped to the microphone and looked into the lights over the stage, it was all familiar. As the band started behind him, he felt a long-forgotten thrill. He’d missed the rush—the smiling crowd, the energy he got as the music poured through him—more than he had ever realized. Orr played four 45-minute sets that night, with no talking in between. It was awkward at times. He wasn’t sure how enthusiastic he should be on stage. But he made it through, the way he knew professionals should. For Orr, it felt good to be performing. He felt 21 again. He started doing research and learned about the impersonator industry. By then, Rod Stewart was played mostly on classic rock stations. He still toured occasionally, but he lived the protected, insulated life of an international superstar. Even when he did perform live,

counterpart, eventually developing a character of his own: a tongue-incheek, pompous lead singer who may or may not drink too much. Hot Rod would be indelicate, but he’d always be lighthearted. “He’s really not all that different from myself,” Orr says, grinning. ilary Joyalle owns The Field, and as Orr talks between bites, she stops by to chime in. There are some people who don’t like his shows, she explains. Some people walk out after they’ve had their fill of his askew humor, or when they realize they aren’t going to hear their favorite song right away. “He’s got acerbic wit and they don’t get it,” Joyalle says. “But for every one that leaves, three more come in because they’ve heard about the crazy Rod Stewart impersonator who teases French Canadians.” His tawdry banter aside, there’s a reason she keeps booking Orr, week

after week, after all these years. When Hot Rod plays, The Field is packed. And that’s a story you’ll hear across Florida. Orr performs threehour shows, six nights a week, every week. In addition to regular bar gigs, he sings at country clubs, weddings, birthdays, and swanky private parties as far away as Anchorage, Alaska. Orr even played Las Vegas: When Rod Stewart headlined at Caesars Palace, a casino next door hired Hot Rod and charged onetenth the price. Along his path, from the stages of Scotland to the stages of South Florida, Orr’s learned that “it’s never too late. It’s not too late to learn how to play guitar. It’s not too late to learn another language. And it’s not too late to get up on the stage and sing.” And since he’s stepped into Hot Rod’s shoes, he’s learned something else: Audiences may tolerate his offcolor humor, but there’s no room to improvise with the music. “The songs are sacrosanct,” he says. “You know each lyric means something to someone out there. When you sing it, you sing it like you mean it.” Showtime nears, so he heads back to his Hollywood, Florida townhouse to get ready. Prominently displayed on the living room wall—the first thing you see when you walk in the front door—is a large, framed portrait. It’s a picture of Rod Stewart in a sleek, black jacket and red tie, posing with that trademark seductive look in his eyes. The poster is signed “To Hot Rod, Almost as hot as me! Rod Stewart.” “It’s become a very symbiotic relationship,” Orr says. Not only does Rod Stewart know about Hot Rod, he came to the show in Delray Beach one time. The more famous rock star owns a palatial, ocean-front mansion in nearby Palm Beach, and Orr supposes Stewart must have heard about the act from his staff. “He just stood there in the back and listened to a few songs

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TODAY I AM... SENSUAL

EPIC

MYSTERIOUS WHIMSICAL

at New York-New York Hotel & Casino

at MGM Grand

at The Mirage

Luxor

at Bellagio

at ARIA Resort & Casino

at Mandalay Bay Resort & Casino

at Treasure Island

SENSUAL

EPIC

GROOVY

MYSTERIOUS

AQUATIC

SURREAL

ADVENTUROUS

WHIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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before people began to notice him,” Orr says. “Then he ducked out.” Real Rod isn’t the only competition Orr faces in the South Florida music scene. There’s a man who plays a young Elvis at many of the same bars, and a performer who goes by Neil Zirconia impersonates—you guessed it—Neil Diamond. “They’re all good entertainers,” Orr says, “but it’s not the Hot Rod show.” S ORR WALKS back into The Field, this time clad in his white jacket and pants, the crowd greets Hot Rod with a glowing applause. Some 150 people fill every table, every seat, every bar stool. Orr takes his time getting to the stage, nods to the tables in the back, shakes hands, and waves demurely. Before the music begins, he warms the audience with an anecdote from Rod Stewart’s recently released autobiography, about the first time Stewart played a live show in America. The young rock star

tions, the clinking of bottles, and the sounds of cars whirring past, you can’t help but feel Orr’s passion as he sings “Have I Told You Lately,” as he belts the lyrics to “It’s a Heartache” and “Sailing” and “Hot Legs.” Table by table, the audience pushes aside their shepherd’s pies to dance around the room. One gaggle of thirtysomethings enjoying a ladies’ night out toasts to Hot Rod and downs a round of shots. Beside them, two older couples sway with the familiar melodies. A group of tourists watches, half-perplexed at the scene playing out before them. And along the wall, a dozen revelers celebrate one young woman’s college graduation. When Orr spots the honoree, he teases her. “You’re going to need to be a career woman to afford me, my dear!” Then he asks her to pose in the middle of the room as he sings “Da Ya Think I’m Sexy?” directly to her. Standing there in front of her family and the rest of the pub, the graduate turns a deeper hue of crimson with each salaciously flirty lyric.

“There are no rules in life. People think you’re a success if you do this, or you do that. But all you can do is try to find happiness.” said he peeked out at that audience and was stunned at how many people he saw. The crowd was huge. “Much like tonight,” Orr says, pausing with a smirk for comedic effect, “many of you are huge.” As he casts aside his white jacket, he doubles down on sarcasm. “Remember,” he tells the audience, “there’s a guy who looks a lot like me out there singing these same songs. Except he’s getting paid millions of dollars to do it!” Then it’s on to the music. Despite the rumble of background conversa-

Two and a half hours into the show, Hot Rod’s tie is loose and his shirt is unbuttoned. A few weak hearts have left, but most of the crowd—and Orr’s performance—is still going strong. He has invited a young woman to dance with him on stage. She’s wearing a glittery sash announcing her birthday and shakes her hips back and forth next to the mic stand. He tells a few more jokes, then cues the keyboard player with his eyes. The familiar opening of “Maggie May” works its way across the

room. The die-hard Hot Rod fans stand up. The buzz builds and builds. And just as the crowd hits its maximum frenzy, he unleashes that voice. “Wake up, Maggie, I think I got something to say to you!” ONSIDERING THE TURNS his life has taken since he was a young boy singing traditional folk songs with his father, Orr could be bitter. He could complain about another guy having all the luck, beating him to what very well might have been his own destiny. But he doesn’t. “There are no rules in life,” he says at night’s end. “People think you’re a success if you do this, or you do that. But they’re wrong. All you can do is try to find happiness. Everything else is extra.” The breaks, the twists, all those years toiling? He thinks of it as something of a wine-soaked fairy tale. He sees himself as the lucky one. “My mother always said that if I ever fell in the canal, I’d come out with pockets full of fish.” It’s funny how life works out in ways you’d never expect. Some people might sneer at the thought or find his station lowly—but Orr loves being Hot Rod. He gets to entertain people. And it’s not just that. It’s a chance, night after night after night, somewhere in Florida, to live out the dream he had as a young man in the 1970s. He gets to feel the spotlight on his cheeks. He gets to sing and tell jokes to new, smiling faces. He feels that rush he can only get in front of a crowd, doing what he loves. When the 8:05 train passes at Johnnie Brown’s, when Hilary Joyalle turns up the stage lights at The Field— when someone wants to throw a party nobody will forget—George Orr becomes who he was always supposed to be.

Michael J. Mooney is a staff writer at D Magazine and contributes to GQ, Outside, and Grantland.

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TODAY I AM... GROOVY AQUATIC

St Pr ar ev t M ie w ay s 23

ADVENTUROUS SURREAL

at New York-New York Hotel & Casino

at MGM Grand

at The Mirage

Luxor

at Bellagio

at ARIA Resort & Casino

at Mandalay Bay Resort & Casino

at Treasure Island

SENSUAL

EPIC

GROOVY

MYSTERIOUS

AQUATIC

SURREAL

ADVENTUROUS

WHIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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B Y D AV I D H O C H M A N I L L U S T R AT I O N B Y ADAM SIMPSON

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IT W ASN ONE T H I N ’T PAR G T IC U I N LAR THA T MA ME T D AKE E SLOW UP F OR NE S A MO S NTH . IT WAS AN avalanche of things: the cellphone that never stopped beeping, the friends I saw only on Facebook, the daily pentathlon from our son’s school to keyboard lesson to play rehearsal to fastfood place to bed. Whatever happened to undivided attention? Staying and chatting? Or, better yet, doing nothing? The numbed-out hare in me really wanted to play tortoise awhile. Scrambling around the house one afternoon, I knew it was time. I was slammed with deadlines and running to get to an appointment when,

Living Slow, Family-Style You know the symptoms. Kids spending all weekend glued to TVs and video games. Grown-ups so stressed they can’t breathe. Friends feeling disconnected and isolated. The remedies may be easier than you think, says Bernadette Noll, author of the new book, Slow Family Living: 75 Simple Ways to Slow Down, Connect, and Create More Joy. If Noll can do it, anyone can. She and her husband, Kenny, live in Austin, Texas, with— count them—four kids, ages 15, 13, 10, and 6.

in short order, I tripped over my computer cord, snapped at my wife, Ruth, for losing the car keys (they were in my pocket, naturally), and argued with our plumber for charging $75 for a repair I could have done for $5—if only I’d had the time. It wasn’t until our 8-year-old, Sebastian, appeared at my side with a shoebox rattling with birthday money (“I can pay, Daddy,” he said gravely) that I realized I was being a stressed-out jerk. I apologized, paid in full, and vowed on the spot to ease up on my go-go-go-go-go approach to life. Somewhere beyond the bottomless to-do list in my head was a soft-focus visual of the sort of experience I was craving. Rosy-cheeked from an exhilarating stroll, I sat down at a long table with friends and loved ones, clinking glasses as course after farm-fresh course arrived to jubilant “aaahs.” And this was just lunch. Unfortunately, the message today is to speed up or get steamrollered. Taking the afternoon off to play Scrabble with the family? Try explaining that to the boss. I couldn’t afford to ditch the rat race, but what about making more time to enjoy the cheese? Ruth and I discussed adding meditation to our morning routine, and maybe tai chi, and perhaps walking places instead of driving. I tensed up just thinking about all that planning. Instead, we decided to put the brakes on everything for a while. For 30 days—a month I dubbed “Slowvember”—we would focus on doing things well rather than fast, on making human connections instead of electronic ones, and on getting more out of life

DECIDING TO BE DONE In home life, there’s never a time when everything gets done. It’s up to us to make that conscious decision. “One more load of laundry won’t matter,” Noll says. “Emptying the dishwasher can wait. It’s OK to let things sit sometimes and say, ‘I’m finished for the moment.’” If you can’t bear looking at all that needs tending, turn your back to the kitchen sink. Go for a walk. Enjoy being. “The dishes will wait.”

MAKING EYE CONTACT The simple act of a gentle touch or making eye contact can have huge positive impact on your connections within your family. “When you go through the course of a regular day, everyone’s so busy you sometimes don’t even look at each other,” says Noll. Just taking that few extra seconds to stand face to face or talk about homework, perhaps with a hand on your little one’s shoulder, “creates a moment that’s too important to neglect.”

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by doing much, much less. In all our endeavors, the Hochman family would abide by the following S-L-O-W principles: S was for “Savor,” the idea being to truly appreciate the passing hours and minutes rather than just count them. Instead of freaking out when Sebastian splashed water all over the bathroom floor that first night, I imagined myself looking back on the scene 10 years in the future. It’s a trick social scientists call “reframing,” and it instantly made Sebastian’s drippy bubble-bath beard not just entertaining but heart-achingly poignant. L was “Listen to your inner clock.” In a world of fast talkers, fast drivers, and fast tempers, it’s essential to maintain your own ideal speed. Some moments demand quick action and thinking. Most don’t. When I caught my mind racing or my foot pushing too hard on the gas pedal, I slowed myself by silently reciting the alphabet backward. Ruth began taking a one-thing-at-a-time approach instead of making dinner and watching TV and talking on the phone and checking Sebastian’s homework at the same time. O—“Others before technology”—became my personal Mount Everest. No texting under the dinner table, no checking email at night or before breakfast, no TV when we could be talking, and, horror of horrors, no Facebook or Twitter, period. Those time sucks were draining more precious time than I cared to admit, and toggling between real-life tasks and silly updates was causing productivity losses economists refer to as “switching

GO OUTSIDE AND PLAY “A little fresh air and time outside pulls you away from the many distractions inside,” Noll says. In a yard, park, or other big open space, “there’s more tolerance for noise and loud voices, and you tend to feel a little more present. Lead the way with your actions. Go outside, and your kids are bound to follow.”

costs.” Many of us are losing, apparently. During May 2011, Americans spent a combined total of 53.5 billion minutes on Facebook alone, according to Nielsen. The key word here being “alone.” W was the ultimate test of every activity and experience: “Will it matter a year from now?” This not only made me feel better about little annoyances (“Have a nice day, Mr. Telemarketer!”) and bigger ones, like when my hard drive crashed during week two, it also helped sharpen decision-making. My father suffers from Parkinson’s disease, a type of slowness he never would have elected. One day, when he pointed to a newspaper ad for a visiting Cirque du Soleil show and said, “It’d be nice to see this with you and Sebastian,” my quick reaction was, “Oh, boy, this is going to be complicated and expensive with an 8-year-old and a wheelchair in tow.” My slower, wiser conclusion as I picked up the phone to order tickets: “Of course this will matter a year from now.”

A

S PEOPLE CAUGHT wind of our experiment, reactions ranged from bug-eyed, take-me-with-you envy to biting contempt. “Yeah, I’d slow down, too, if I could afford it,” one friend sniffed, even after I explained that my work had become more efficient with fewer distractions. Plus, we were saving money by cooking at home more, eating from our garden, and playing board games or reading library books on nights we might have gone to the movies.

WHAT DO YOU NEED? Noll and her children regularly stop to ask this most basic question, which so often is overlooked. “‘What do you need?’ contains so much information,” she says. “A kid might be freaking out about a sibling taking apart a beloved Lego, but ‘What do you need?’ gets to the bottom of it. The answer might be unexpected: ‘I need someone to play with me.’ ‘I need a little time to myself.’ It increases the chances for good communication.”

SPEND NOTHING DAY For 24 hours, give yourself permission to not consume. Stated as a family mission, it brings to mind how buying dominates our life. “Throughout the day, it’s coffee here, toothpaste there, gasoline. A conscious group effort to not consume is freeing. What’s surprising is we spend when we don’t need to. When we say we’re out of groceries we can usually still go for days eating through the pantry.”

SLOW SPORTS Like lots of moms, Noll loved the idea of keeping the family active but didn’t relish dragging the kids to practice four times a week at three locations. Her solution: “With eight other families, we created a weekly game of soccer,” she says. “Little kids play with big kids, big kids play with adults. There’s no separation based on age or ability. It’s a great example of modeling the skills you want your children to learn and getting people together.”

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It wasn’t long before we worked our way into a Slow frenzy. I was baking bread before work, memorizing poems during writing breaks, unsubscribing myself from useless email lists, and riding bikes places with Sebastian instead of taking the car. Ruth discovered hidden talents at a local pottery studio that had inexpensive Saturday classes, and I

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“People around here don’t measure things by how much money they’re making but by asking, ‘How does my life feel?’” became a sensei of laundry—folding every sock, towel, and T-shirt like origami. I took up lawn bowling with octogenarians at a neigh-

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borhood park and even found a guy down the street willing to share honey from his backyard beehives. Once again, it was Sebastian who cooled me down with some choice words. “Daddy, aren’t we supposed to be less busy during Slowvember?” A few weeks in, I called Carl Honoré, the grand poobah of Slow. His recently released book, The Slow Fix, cries “Whoa!” in a world that hurries us along with everything: cooking, learning, dating, exercise, decision-making, work, health care, parenting, sex. As a society, we’ve gotten so used to right-this-instant, it’s hard to downshift. “One of the ironies is we’re impatient about how we slow down,” Honoré told me. “People say ‘My life’s too fast,’ so they sign up for yoga, run across the road for meditation, and expect to have the inner calm of the Dalai Lama by Saturday afternoon. That’s not the way it works.” His advice, which feels more relevant than ever right now: Do things well rather than fast so you can enjoy life more. One of the surprising joys of the month was simply saying no. My tendency has always been to give over to every invitation, assignment, and request for help or advice that comes my way. Saying no makes me feel guilty and rude, and I never want to miss out on opportunities. But by turning down an assignment that would have had me working both days one weekend and saying no to two events that required fighting Los Angeles’ brutal rush-hour traffic, I got to do, well, whatever I wanted. In one case, that meant

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spending who-knows-how-long listening to wind rustle through the leaves outside our house. Letting myself truly do “nothing” felt like a tremendous relief. Imagine the freedom of not having to be anywhere or do anything or be accountable to anyone. Well, you don’t have to imagine it. Try it for a few minutes right now and see how wonderful it feels. It was different (better, frankly) giving ourselves permission to really talk to people, to listen deeply to a favorite song, to not get annoyed when the woman in front of us at the grocery store needed a price check and took a while rifling through her purse for exact change. Is life going to fall apart if you’re five minutes late? Sometimes, slow was nothing more than taking a leap of faith, like when we jumped headlong into what’s become known as Slow Parenting. The idea there is to ease off on overprotective, hypercontrolling tendencies and just let kids be kids, encouraging them to unplug their Nintendos, play outside, and explore the world—get ready—all by themselves. One morning, Ruth and I left Sebastian home alone for the first time ever (with his giddy approval, I should note) and called him when we got to our neighborhood diner. We then invited him to join us, which meant him closing up the house, putting on his helmet, and riding his bicycle several city blocks to meet us. I’m not sure I had ever heard him sound so grown-up and poised as he hung up the phone with a self-assured, “I’m ready for my challenge!” Ten minutes later (sweaty and seemingly endless ones for me, though I didn’t tell him that), Sebastian burst through the diner doors, triumphant as if he’d won the Tour de France. Ruth and I were just happy and relieved to be breathing again.

I

Petrini’s legacy lives on today as the Slow Food movement, a network of 100,000 members savoring meals in 153 countries. With my own vision of a slow dinner still simmering, I invited a group of family friends to meet at our local farmers’ market one Sunday afternoon. It sounds obvious, but buying direct from a farmer creates a link between the food we

HAD KNOWN ABOUT the Slow Movement, which began in 1986 with a curious protest outside a new McDonald’s in Rome. Italian journalist Carlo Petrini was appalled to see golden arches going up in the heart of a city known for slow pleasures at the dining table, so he staged a five-hour pasta meal with supporters outside the restaurant.

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eat, the land it comes from, and who’s growing it. The food also tastes fresher and is better for you. A dozen of us returned to our house to chop and whisk, bake and braise, and take our own sweet time preparing what turned out to be the most meaningful meal I’ve had in ages. We specifically chose fruits and vegetables listed in Slow Food’s Ark of Taste,

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As the month came to a close, I felt a touch of melancholy. I didn’t want to go back to jumping at every text message. a catalog of more than 200 delicious foods historically linked to a region but now endangered or forgotten. The I’itoi onion, for

instance, came to the U.S. with Jesuit missionaries in the 1600s and adds a peppery zing to stews and sauces. My favorite is Radiator Charlie’s Mortgage Lifter Tomato, first developed in West Virginia in the 1930s by a radiator repairman who paid off his mortgage selling the sweet strain that survives to this day. Honoré knew we had mounted the gathering and emailed in with a toast that went in part, “No one looks back on their life thinking, I wish I’d spent more time surfing the Internet, watching TV, shopping at the mall, or working at the office. What really gives life meaning and joy are the simple, slow pleasures. Like cooking and eating together. The future is Slow. Think of yourselves as the crack troops in the Slow revolution.” Soldiers never ate so well. The dinner, which began at 1 p.m., didn’t break up until nearly 11, and I can assure you nobody around the table was asking, “How’s your Wi-Fi connection?” or “Tweet much?” The glow of laughing and being together lasted days and made me want to take Slowvember one step further. We decided to visit one of the Slow Cities, where residents make a conscious effort to chat, stroll, sip, linger, and otherwise ease their way around town rather than just trudge. To be formally recognized as a Slow City, a community must meet 61 Slow standards, from having a population of no more than 50,000 to boasting ample bike paths and low noise pollution. It may not surprise you to hear that America’s first three designated Slow Cities are all nestled in or

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near the wine country of Northern California. We dispatched ourselves to the picture-perfect town of Sonoma, California, for several days near the end of the month. Founded by early Spanish settlers lured by the fertile soil and salubrious climate, Sonoma today thrives with citrus orchards, Christmas tree groves, lavender fields, and farms full of sheep, goats, cows, and fluffy alpacas. It’s like walking into a bucolic scene on the label of an olive oil bottle. People like to talk about “quality of life” in Sonoma, and often that’s defined by the smallest displays of kindness and care. Someone, unasked, pulling out a phonebook and calling to see if a favorite coffee place is still open for us (then drawing a map on butcher’s paper). Volunteers at the historic town square’s movie house beaming as they showed us the beautifully restored lobby. Behind the scenes at the Vella Cheese factory, we watched a happy crew of veteran employees hand-make the company’s famed dry Monterey Jack cheese, the way it’s been done since 1931. Sonoma County may have a reputation as one of the richest places in America, but it’s also a place where regular, hardworking folks can live well, even on modest means. As Beth Meredith, a Slow Life consultant who lives in the area, told me over breakfast one day, “People around here don’t measure things by how much money they’re making or what kind of car they drive but by asking, ‘How does my life feel?’” As Slowvember came to a close, I felt a touch of melancholy. For sure, I didn’t want to go back to jumping at every text message, push notification, and work request that came chirping. Life is more than the sum total of your emails and Facebook friends. Being with people, being grateful, listening, giving, laughing with the kid and his bubble-bath beard—that’s what matters most.

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On our final day, I spoke to someone I had been trying to connect with all month. Stewart Brand is best known as the editor of the Whole Earth Catalog that famously inspired a generation of idealistic 1960s makers and doers, including the late Apple CEO, Steve Jobs. At 75, Brand is currently co-chair of the Long Now Foundation, which encourages a “slower is better” mindset in this age of faster, cheaper, get it done yesterday. The foundation’s most noteworthy project is the Clock of the Long Now, a timepiece designed to last 10,000 years. The clock is under construction on property owned by Amazon.com founder Jeff Bezos in West Texas. “When you take the 10,000-year perspective, you instantly realize that personal urgencies and work urgencies and even family urgencies are not the center of every process,” Brand said. “Things carried on for years, centuries, and millennia before you, and they’ll go on for years, centuries, and millennia after you. That’s surprisingly cheerful news, if you ask me. At any minute, the lights may turn out for any one of us, but life itself still goes on and on and on.” That night, a strange and powerful storm blew into town and knocked out the electricity just as we were finishing dinner. Ruth laid out votive candles on baking sheets, and she and Sebastian and I giggled through the blackout, using our flashlights as light sabers and making hilarious shadow puppets as we listened, wide-eyed, to the wind. Life itself goes on and on, but sometimes you get moments like these to savor, when time stands still as if by magic. I suddenly felt it at my marrow: This moment, and all of Slowvember, really, would matter a year from now and maybe even much, much longer than that. David Hochman’s work has appeared in The New York Times, Esquire, and Travel + Leisure.

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Your Adventure In... Why explore one city when you can tour five? This month, Southwest touches down in some exciting new destinations. Picking just one proved way too difficult for us, so we’re leaving it up to you. Ready for your test drive?

Charlotte, NC

Flint, MI

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BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

How do you prefer to spend your weekend afternoons?

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PHOTOGRAPHY COURTESY OF GREATER PORTLAND CONVENTION & VISITORS BUREAU (PORTLAND), CRVA/VISIT CHARLOTTE (CHARLOTTE), ED RAWADY (ROCHESTER) AND FLINT INSTITUTE OF ARTS (FLINT)

Portland, ME Rochester, NY San Juan, PR

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Your Adventure In...

GETTING THERE Fly into Charlotte Douglas International Airport (CLT). charlotteairport.com

Charlotte GOT A NEED FOR SPEED? START YOUR ENGINES IN…

Get your motor running with a trip to North Carolina’s largest city and the Nascar Hall of Fame, a four-story tribute to America’s noisiest pastime. Before making laps around its more than 50 interactive exhibits, buckle up for a short film detailing the history of the sport. (Did you know it started with Prohibitionera bootleggers and their souped-up coupes?) Once you’re up to speed, take your turn behind the wheel. A high-octane racing simulator lets you compete against 14 other gearheads as two giant screens broadcast the showdown overhead. If that doesn’t get your adrenaline pumping, set your sights on the simulated Pit Crew Challenge, where amateur crews face off to see who can jack up a car, change a tire, and add fuel the fastest. When you’re ready to slow down, marvel at the nearly 1,000 artifacts inside the museum, including the ’66 Plymouth that won Richard Petty the Daytona 500. That’s what they mean by glory days. nascarhall.com

EAT

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Marriott Residence Inn Uptown Situated in the center of downtown, this recently renovated hotel offers discount packages that include tickets to the Nascar Hall of Fame, less than a mile away.

Red Rocks Feast upon dishes named after Nascar notables, such as Jimmie Johnson’s blue cheese filet medallions, at this laid-back, all-American eatery.

Charlotte Motor Speedway To access areas that are off limits on race day, including Pit Road and Victory Circle, take the “Feel the Thrill” tour of this famed track.

PHOTOGRAPHY COURTESY OF CRVA/VISIT CHARLOTTE

TEAM SPORT

The Pit Crew Challenge stirs up friendly competition.

SLEEP

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Charlotte’s got a lot.

SCAN THIS QR CODE TO SEE charlottesgotalot.com • 800.231.4636

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Your Adventure In... GETTING THERE Fly into Bishop International Airport (FNT). bishopairport.org

SLEEP

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Holiday Inn Flint After roaming the museum, contemplate its collection while soaking in the heated indoor pool at this hotel, about eight miles from FIA.

Cork on Saginaw Some say a fine wine is a work of art. If you agree, drink up at this downtown spot, which features Enomatic wine dispensers and a full food menu.

Greater Flint Arts Council This local nonprofit houses a gallery filled with works from Michigan artists and also hosts a downtown art walk on the second Friday of each month.

Flint

When you think of fine art, what cities come to mind? If this Michigan riverfront locale wasn’t on that list, think again. The Flint Institute of Arts is turning heads far and wide—and for good reason. Located on the grounds of the Flint Cultural Center, a campus of seven institutions that includes a planetarium and a youth theater, this creative hub is home to an extensive collection of paintings by renowned masters like Andrew Wyeth, Renoir, and Rubens. Not only can you browse 17 galleries featuring everything from 4th-century Roman glass vases to 17thcentury French tapestries, but you can channel your inner Van Gogh during drawing, painting, and ceramic workshops. But art addicts aren’t the only ones taking note: Cinephiles swoon over the indie, international, and classic films that unspool here from Thursday through Sunday in the on-site theater—another reason we give this place two thumbs up. flintarts.org

HOUSE OF ARTS

More than 8,500 works make up FIA’s permanent collection.

PHOTOGRAPHY COURTESY OF FLINT INSTITUTE OF ARTS

FEELING ARTSY? EXPLORE…

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h t t o d a y .. . ig fl r u o y k o Bo ®

Nonstop Flights Starting April 14th Baltimore/Washington (BWI) • Tampa Bay Orlando • Las Vegas (Starting August 11th)

Why fly from FNT? • • • •

Lowest average airfares in Michigan Southeast Michigan’s gateway to the skies Easy-in, easy-out terminal and parking Easy access to I-75, I-69 and US-23

G-3425 W. Bristol Road • Flint, MI 48507 • 810-235-6560

bishopairport.org

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Free Wi-Fi

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Your Adventure In...

GETTING THERE Fly into Portland International Jetport (PWM). portlandjetport.org

TEA MATE

THIRSTING FOR THE NEW? DRINK UP IN...

Portland SLEEP

EAT

DO

Inn by the Sea Enjoy a Maine Blueberry martini while dining in the oceanfront restaurant of this boutique hotel, located eight miles south of Portland in Cape Elizabeth.

Bresca This 18-seat hideaway in the Old Port district offers wine varietals from around the globe and focuses on simple, perfectly prepared fare, like homemade pasta with trout roe and crème fraîche.

Novare Res Sample some of Portland’s best brews— as well as craft beers from around the world—at this brick-clad beer bar, which has 33 rotating drafts and more than 500 bottles.

Labeling bottles of kombucha is all in a day’s work at UFF.

There’s something brewing in Maine’s south coast hub, and we venture to say it’s not what you might expect. Tucked away in the city’s industrial East Bayside area, Urban Farm Fermentory has been producing beverages like mead, hard cider, and kombucha (fermented tea) since early 2010. To find out what the buzz is about, drop in for a taste and tour, offered afternoons (excluding Monday and Tuesday) from March through December. But liquid refreshments aren’t the only thing on tap at this experimental micro farm. The backyard of UFF’s brick warehouse is home to two greenhouses, where everything from lavender to aquaponic lettuce is grown. Ready to create your own concoction? Sign up for a class on lacto-fermentation (think sauerkraut and kimchi), pickling, or mushroom cultivation. “We focus on tasty, locally sourced ingredients that are known to offer health benefits,” says founder Eli Cayer. Delicious and good for you? That’s one potent combination. urbanfarmfermentory.com

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Your Adventure In...

SLEEP

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WANT TO GO FOR A SPIN? RIDE HIGH IN…

Rochester

HIGH RISE

O’Rorke Bridge soars 45 feet above the Genesee River.

Woodcliff Hotel & Spa Care to tackle another trail? Located about 10 miles southeast of Rochester in Fairport, this outdoorsy getaway offers direct access to the nine-mile Crescent Trail.

Brick-NMotor Grab a BNM Burger—a juicy patty topped with aged cheddar and arugula— from this new food truck, which often parks near the Genesee Riverway Trail at Lux Lounge.

Towpath Bike If you’re in need of wheels, swing by this shop (a standby since the ’70s), which rents adult, child, and tandem bikes by the hour, day, or weekend.

PHOTOGRAPHY COURTESY OF VISITROCHESTER.COM

In-the-know riders of the Northeast are pointing their tires toward upstate New York. Last fall, this active city was named a Bicycle Friendly Community by the League of American Bicyclists. The ideal way to explore its greener side? The Genesee Riverway Trail. Extending from the Erie Canal to Lake Ontario, this 18-mile path along the Genesee River—which connects downtown to 11 parks, nine historic districts, and the University of Rochester—is a boon for bicyclists, walkers, and runners alike. Must-see sites include High Falls, where the river cascades over a 96-foot-tall cliff; Mt. Hope Cemetery, where you can pay your respects to abolitionist Frederick Douglass and suffragist Susan B. Anthony; and Highland Park, home to more than 1,900 varieties of flora. If that’s not an excuse to stop and smell the roses, we don’t know what is. cityofrochester.gov/grt

GETTING THERE Fly into Greater Rochester International Airport (ROC). monroecounty.gov 86 SPIRIT APRIL 2013

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Your Adventure In...

GETTING THERE Fly into Luis Munoz Marin International Airport (SJU). prpa.gobierno.pr

SLEEP

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Numero Uno Guest House Need a beach read? Snag a book from the library of this 1940s beach house turned B&B in Ocean Park, then settle in on the sand (or the second-floor balcony).

Budatai Perched above the upscale shops of Condado, this posh restaurant invites guests to dine on dishes like seared ahi tuna with taro tots.

Mist at the Water Beach Club Revel in ocean panoramas while sipping on the rumbased Ocean Berry cocktail at this hip rooftop bar and lounge in Isla Verde.

PHOTOGRAPHY COURTESY OF THE PUERTO RICO TOURISM COMPANY

SHORE BET

A rock barrier skirts Condado Beach, creating placid waters.

LIKE SOAKING UP THE SUN? KICK BACK IN ...

San Juan

Each year, nearly 5 million visitors get their dose of vitamin D on the beaches of this Caribbean port. Some come for the white sand and water sports; others for the vibrant nightlife and waterfront retail therapy. Whatever your calling, the capital of Puerto Rico offers four distinct oceanfront areas to suit your inner beachgoer. Low-key Ocean Park is a prime locale for windsurfing and kiteboarding. If the club scene is more your style, Isla Verde’s lounges and bars (we recommend Brava Nightclub) offer an electric excuse to don cocktail attire. To learn the ropes of nautical life, drift to peaceful Miramar Beach for a sailing lesson with Club Nautico de San Juan. And if you enjoy the company of Cartier and Vuitton, you’ll feel right at home in Condado Beach. Lined with high-rise hotels and designer boutiques, this happenin’ spot on the shore attracts the global glitterati. Don’t forget your (Chanel) shades. seepuertorico.com

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What hyperbole hasn’t been written about the Lone Star State? With big attitudes, big attractions and the square footage to match, Texas anchors the southern United States with a brash confidence famous at home and abroad. But the real charm of Texas lies in its varied regional landscape and the distinctive cities and towns that make up the fabric of the state’s outsized personality. Yes, it may just be true after all: The stars really are big and bright in the state of Texas. BY MELANIE JARRETT

DE

S T IN

PHOTOGRAPHY BY KENNY BRAUN (DALLAS, BOOTS, BIG BEND, BRIDGE) AND COURTESY OF THE GALVESTON ISLAND CONVENTION & VISITORS BUREAU (BEACH)

DESTINATION TEXAS

TRAVEL PROMOTIONAL SERIES

AT ION

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CLOCKWISE FROM TOP LEFT: Skyscraper in Dallas; Rocketbuster Boots in El Paso; Big Bend National Park; Galveston Island Historic Pleasure Pier; Pennybacker Bridge crossing Lake Austin.

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NORTHEAST

No area of the state does larger-than-life Texas living better than the Dallas-Fort Worth Metroplex. Soak in all the culture you can muster in the nation’s largest urban arts district, located in Dallas, or slide on your boots and spurs to visit the Fort Worth Stockyards. The sister cities are a study in contrast, epitomizing opposite ends of brash Texas flavor while managing to meet in the middle with upscale restaurants, dazzling nightlife and world-class museums.

FEATURED CITY

McKinney

Churchill’s Pub on the corner of E. Louisiana St. and N. Tennessee St. in McKinney.

CHEW Stop into classic French restaurant Gregory’s for the mussels, but stay for the delicious bread pudding locals can’t stop raving about. The charming bistro is BYOB, so patrons often visit the conveniently located McKinney Wine Merchant across the street for unusual finds to accompany their meal.

DENTON ART AND JAZZ FESTIVAL

SIP Stop into Churchill’s British Restaurant and Pub for their impressive whiskey selection and reasonably priced flights. Located in the heart of the historic district, the pub’s attention to their spirit list and varied list of cocktails carries on the high standards their namesake was known for.

April 26–28, 2013 Jazz is king at the 33rd annual Denton Art and Jazz Festival, a free three-day event celebrating local music, fine art, crafts and cuisine. More than 2,800 musicians, artists and performers attract more than 200,000 each year to enjoy the culturally diverse music and art. The festival and its seven stages of jazz, blues and cross-cultural music is well worth the 45-minute drive northwest from Dallas, and this year’s event is headlined by musical acts the David Sanborn Trio, The “Original” Blues Brothers Band and Brave Combo. For more information visit dentonjazzfest.com.

PHOTOGRAPHY COURTESY OF MCKINNEY CONVENTION & VISITORS BUREAU (MCKINNEY) AND CHRIS DEMERS/ DENTON FESTIVAL FOUNDATION, INC. (JAZZ)

DESTINATION TEXAS

Just 30 minutes north of Dallas on US-75 lies the fast-growing city of McKinney, a quietly quintessential Texas township. The city’s history is on display in the authentic downtown area, home to more than 100 shops, restaurants, salons, spas and art galleries. The essence of the square, as it is commonly referred to, is the locally owned boutiques and shops lining the streets, as well as several noted restaurants focusing on locally sourced food.

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Our Unique Nature makes us one of the Best Places to Live

PHOTO BY BOB LIONEL

McKinney is one of the fastest-growing cities in the country, and residents enjoy a prime North Texas location just north of Dallas. Among a host of national accolades, McKinney was recently ranked No. 2 on the Best Places to Live in America list published by Money Magazine. Businesses love our location - just 30 minutes from two Dallas commercial airports with access to business aviation at Collin County Regional Airport at McKinney. Visitors and residents alike enjoy discovering hidden gems in Historic Downtown with one-of-a-kind boutiques, gourmet restaurants and original wine bars. Experience our outstanding annual festivals and events like Bike the Bricks and Oktoberfest. Whether you’re coming for a day, a weekend, or a lifetime, it’s all here! McKinney, Texas is unique by nature.

NO. 2 IN 2012 • NO. 5 IN 2010 • NO. 14 IN 2008

www.mckinneytexas.org

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DO Outside of downtown, McKinney is also known for a naturally beautiful setting seen in multitudes of parks and open spaces. The Wilson Creek Hike and Bike Trail opened this past October, creating a 5.5-mile stretch of greenway perfect for running or cycling among local flora and fauna.

Bordered by the Rio Grande on two sides, South Texas is home to almost 5 million people. The region’s crown jewel is Houston, the fourth-largest city in America and a hub for the performing arts, professional sports and health care, to name just a few. The city’s world-class Museum District attracts more than 7 million visitors annually, and the dynamic Theater District ensures year-round entertainment for residents and visitors alike. If you’re looking to escape the hustle and bustle of the city, you’ll be happy to know that South Texas also boasts more than 300 miles of coastline bordering the Gulf of Mexico.

FEATURED CITY

Galveston

A perfect mix of beach fun and historic charm, the coastal town of Galveston has been attracting guests since it was founded in the 19th century. The tropical climate and traditional beach amenities provide the perfect summer respite, and with new attractions continually being added, there’s always a compelling reason to return.

SEE The annual Arts in Bloom celebration on Saturday, April 13 is an all-day opportunity to experience the magic of McKinney’s historic shopping district during the spring season. Art, live music, food and shopping are front and center, with galleries in the 12-block area of downtown opening up for artist exhibitions and demonstrations. Even sidewalks get into the action, with local artists bringing the streets to life using colorful chalk creations. RELAX Check into the centrally located Grand Hotel and surround yourself with old-world elegance and amenities. The landmark building, circa 1880, originally housed the Heard Opera House and Heard Mercantile Store. These days the hotel plays host to tourists from far and wide, as well as North Texas locals looking for a weekend escape. Check out the Sunday champagne brunch for the perfect ending to your historic retreat.

Early morning in the Strand District in Galveston.

CHEW Rudy & Paco Restaurant, known for its Central American twist on steaks and seafood. Try the plantainencrusted red snapper served with raspberry chipotle sauce and topped with lump crabmeat.

SIP Located in the heart of the Strand District, Brews Brothers Brew Pub lays claim to being the only brewpub in the greater Houston area. The cozy bar also has a distinct local flavor, from the local art

PHOTOGRAPHY COURTESY OF MCKINNEY CONVENTION & VISITORS BUREAU (TRAIL) AND THE GALVESTON ISLAND CONVENTION & VISITORS BUREAU (STRAND)

DESTINATION TEXAS

Hikers on the Wilson Creek Hike and Bike Trail in McKinney.

SOUTH

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TRAVEL PROMOTIONAL SERIES

DESTINATION TEXAS

hanging on the walls to the local music reverberating through their speakers. You’re in luck if the 1900 Great Stout is on tap; brewed on the premises, the pitch-black malt stout was aged over 100-year-old Galveston Oak and features hints of chocolate, bourbon and vanilla. SEE You can see just about everything with the new Galveston Island Pass, which allows you to experience multiple attractions at a 40-percent discount. The Island Pass can be purchased online at galveston islandpass.com, where guests select four or more participating attractions. Those attractions include: Artist Boat Kayak Tours, Galves-

ton Railroad Museum, Haunted Mayfield Manor, Lone Star Flight Museum, Moody Gardens, Moody Mansion, Pirates! Legends of the Gulf Coast, The Grand 1894 Opera House Tour and more. RELAX Sneak a peek into days gone by at Hotel Galvez & Spa, a National Trust Historic Hotel of America and the only historic beachfront hotel on the Texas Gulf Coast. Rated four diamonds by AAA, the opulent 224room, century-old hotel offers more than 13,000 square feet of ample meeting space, a large and luxurious spa, fitness center, full-service restaurant, lobby bar and pool featuring the ever-popular swim-up bar.

If boutique is more your style, The Tremont House is a palatial 119-room hotel located in the heart of Galveston Island’s historic Strand District. This sophisticated hotel features more than 15,000 square feet of meeting space, a bistro-style café, fitness center and two bars for entertainment—the 1888 Toujouse Bar and The Rooftop Bar. The latter is located four stories above street level on the hotel’s roof and offers the best view in town of Galveston’s historic downtown and harbor. For reservations at either location, call (800) WYNDHAM. DO Burn off the beer you imbibed with a run on the seawall, a favorite route for locals. The route has everything you need: a little wind, varied distances and an unbeatable view. More than 10 miles long, you can map a route anywhere from one to 20 miles without ever leaving the seawall sidewalk.

PHOTOGRAPHY COURTESY OF THE GALVESTON ISLAND CONVENTION & VISITORS BUREAU

The tropical climate and traditional beach amenities provide the perfect summer respite.

Beach in front of the Galvez Hotel in Galveston.

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Franklin Mountains State Park TRAVEL PROMOTIONAL SERIES

FEATURED CITY

The only Texas city with a 37-square-mile state park in the middle of town

South Padre

The tropical tip of Texas is the perfect island getaway and an increasingly popular tourist destination nationwide. South Padre is a resort town with a Texas attitude, and a watersports hotspot that offers everything from jet skiing and parasailing to surfing and kiteboarding. Days wind down with breathtaking sunsets over glittering beaches, and nights come alive with locally inspired cuisine and a rowdy nightclub scene.

Jet ski rider off the coast of South Padre Island.

SIP Come for the cocktails and stay for the dancing at Louie’s Backyard, a local favorite and tourist icon. The bayside bar boasts sunset views, live music and a party atmosphere fit for the young and the young at heart. And with a daily happy hour that starts at 4 p.m., you’ll never go thirsty.

Free adventure guide: 800-351-6024

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SEE The best beaches can be found on the southern edge of South Padre Island in Isla Blanca Park, which also features solid fishing spots, playgrounds,

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boating facilities and one of the most popular tourist sites: a towering statue of El Cristo de los Pescadores (Christ of the Fishermen). Isla Blanca Park is also a hub for on-the-water excursions including kiteboarding and snorkeling. RELAX Vacation rentals are plentiful on the island and usually give the most bang for the buck when it comes to group travel. Rent a condominium on the east side of the island if you want to be on the beach, but be prepared for the nightclubs and noise that can come with it. The west side of the island offers sweeping views of the bay and a more low-key stay. DO Go off the grid for your workout when you visit South Padre this summer. Set for May 4, the second annual Jailbreak Beach Escape is a 3.1-mile adventure race littered with 15 to 20 sandy, wet obstacles organized around four simple tenets: mud, fun, barbeque and beer. To register, visit runthejailbreak.com.

PHOTOGRAPHY COURTESY OF SOUTH PADRE ISLAND CONVENTION & VISITORS BUREAU

CHEW One of the best parts about island living is the chance to cook your own catch. After a long day spent fishing in the Gulf of Mexico, many area restaurants are more than happy to take the fruits of your labor and turn it into a fresh seafood meal. The nauticalthemed Cap’n Roy’s is a local favorite, but the wide selection of restaurants on the island provides ample opportunities for sweeping ocean views and freshly caught seafood.

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A History of Hospitality. A Future of Distinction.

The Hotel Galvez & Spa and The Tremont House have long been the lodgings of choice for discriminating travelers on Galveston Island. Known for their distinctive style and gracious service, both hotels offer legendary hospitality and proximity to the Island’s many attractions. The beachfront location

2024 SEAWALL BLVD, GALVESTON ISLAND, TX

409.765.7721 | www.WyndhamHotelGalvez.com Historic Hotels of America National Trust for Historic Preservation

of the Hotel Galvez & Spa offers expansive Gulf views and a tropical luxury that includes the Island’s finest spa. Located in Galveston’s historic Strand District within walking distance of a wide array of shops, restaurants, museums, and galleries, The

2300 SHIP’S MECHANIC ROW, GALVESTON ISLAND, TX

409.763.0300 | www.WyndhamTremontHouse.com

Tremont House is the perfect retreat for romantic weekends, family gatherings or corporate retreats. Each hotel offers an ideal venue for intimate and grand gatherings.

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CENTRAL Deep in the heart of Texas is the Hill Country, home to the state capital (Austin) as well as one of the state’s true cultural gems (San Antonio). A stop in the latter highlights the importance of the entire state’s Mexican heritage, and the city also boasts top attractions like the River Walk and the Alamo. If you have time, grab a sidewalk table right next to the water at Boudro’s, a long-standing River Walk tradition. Its savory regional menu, featuring Southwestern specialties like smoked shrimp enchiladas, mesquite-grilled Texas quail and prickly pear margaritas is the perfect introduction to what the Hill Country is all about.

The

Night life in Austin’s Warehouse District.

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Austin

At this point, the secret is pretty much out about this Central Texas gem. Whether it’s the legendary live music, burgeoning restaurant scene or inimitable culture, you’ll be hard-pressed to find someone who doesn’t rave about the state’s capital city. CHEW No trip to Texas is complete without sampling the state’s famous barbecue, and Austin is home to one of the original incubators for the tasty, smoked staple. The County Line turns 38 years old this year, formed by a couple of Texans who loved Austin, loved its heritage, and of course, loved barbecue. Fast forward 37 years, and they still offer the same casual, relaxing atmosphere with excellent service at the original location on Bee Cave Road, with its 20-mile scenic view of the Hill Country. Now with locations also in El Paso, San Antonio and Albuquerque,

the County Line menu still showcases traditional barbecue fare prepared with its own barbecue sauces, spices and marinades served in generous portions on individual, all-you-can-eat or combination platters. SIP You’ll quickly learn there is no shortage of bars in Austin. In fact, the city is seemingly built upon the idea that a good margarita can fix whatever ails you. But if you really want to impress the locals, order drinks made with Tito’s Handmade Vodka, brewed nearby at the first legal distillery in the

PHOTOGRAPHY BY KENNY BRAUN

GREEHEY MBA

FEATURED CITY

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state. Tito himself was actually one of the early pioneers of the craft distilling movement in this country—an industry that’s now running full steam ahead. The six-times distilled vodka has won numerous awards with its recipe, which uses yellow corn instead of the more commonly used wheat or potatoes. The result is a mildly sweet aftertaste perfect in just about any cocktail. SEE The Texas Capitol, stretching across four blocks on Congress Avenue smack in the middle of downtown, offers self-guided tours daily. Life-size marble statues of Texas heroes greet you upon entering, and the red granite walls house over 125 years of the state’s history. RELAX The magic of Austin is on fullest

display at Lady Bird Lake in the heart of the city. Find a room at any of the nearby hotels, including the uber-sleek W or the historic Intercontinental Stephen F. Austin, and you’ll be within a stone’s throw of the lake’s shores. DO No matter whether you prefer to walk, bike, run or even kayak, Lady Bird Lake is the center for all things recreation in Austin. The wooded path running along the shore is actually a 10.1-mile loop running east–west from MoPac Expressway to Longhorn Dam, with some regional trails in between of varying distances. LISTEN Soundtrack for Central Texas: Lonelyland, Bob Schneider. The second album from Austin’s favorite live act still stands as arguably his greatest.

1.888.GAL.ISLE

ST. MARY’S UNIVERSITY San Antonio is producing the next generation of business leaders in the midst of a city bursting at the seams with institutions of higher education. With well over a dozen universities, colleges and branches inside the metropolitan area, St. Mary’s University has carved out a high-profile niche thanks to the recent overhaul of the institution’s MBA program. The re-imagined degree, newly christened as The Greehey MBA for Values-Driven Leaders, is designed for students in both the for- and nonprofit sectors and focuses on social entrepreneurship—addressing social problems with a business answer. For more information, visit stmarytx.edu/mba.

WWW.GALVESTON.COM

ONLY 50 MINUTES FROM HOUSTON, YET A WORLD AWAY IN SPIRIT

SCAN FOR A COMPLETE LIST OF EVENTS ONLINE

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REBECCA CREEK San Antonio is also home to Rebecca Creek Distillery, the first of its kind in Central Texas and one of North America’s largest craft distilleries. The facility, which produces the popular Enchanted Rock Vodka as well as a smooth-sipping whiskey, opened its doors to the public in the summer of 2010. Free tours are available every Saturday from 12 to 5 p.m. with no appointment necessary. The proud proprietors give a first-hand at the traditional copper pot distillation process used to produce both of their liquors, and samples and souvenirs are plentiful.

Breathe Get away. Be outside. Book a weekend getaway to Midland, an oasis in West Texas where you can see the largest collection of WWII aviation nose art, enjoy a Broadway performance, and sip a margarita while you watch the sun set on The Tall City’s horizon. Our airport is the closest to Big Bend National Park.

WEST

The stars are biggest and brightest in the western part of the state of Texas, where a mere glance to the evening sky can stagger with the scope and sheer number of stars visible. Although the least populated region of the state, West Texas is the heartbeat of the rugged Texan spirit and one of the most authentic ways to experience what the Lone Star State is all about.

FEATURED CITY

Midland

Midland, Texas, is the geographic center of the Permian Basin and a gateway to the soaring splendor of the furthest reaches of West Texas. Although known first and foremost as an oil town (the area is said to contain 25 percent of the nation’s oil reserves), the city of approximately 111,000 is much more than booms and black gold. The modern city hosts several diverse festivals annually, a robust live music scene, a world-famous museum and the Midland RockHounds baseball team.

Big Bend National Park Wagner Noël Performing Arts Center

PHOTOGRAPHY COURTESY OF MIDLAND CONVENTION & VISITORS BUREAU (SKYLINE)

View of Midland skyline.

CHEW Save room for the lobster, scallop and shrimp enchiladas topped with fresh avocado salsa at Cancun Bar and Grill, a Midland staple since 2005. Nothing at Cancun’s is fried; instead, it is all cooked on a flat grill in the traditional Mexican style. The restaurant’s location inside a historic Midland building also features a charming bar serving

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private-recipe cocktails with natural ingredients like mango, strawberries, papaya and other fresh fruits. SIP Enjoy a glass of cabernet and a cigar at Cigar Frog’s, an upscale (well-ventilated) lounge in downtown Midland earning rave reviews. A wide beer and wine selection complement the atten-

Featured April Events 5-6: Celebration of the Arts 11: 1st RockHounds home game 17: Big Bad Voodoo Daddy swing band 17: Downtown Opera Theater 19: Star Party, Blakemore Planetarium 23: Annual Haley Library Art Show & Sale (through May 10) 25: MOSC Vintage Harmony, A Classic Wine Experience

MIDLAND

CONVENTION & VISITORS BUREAU

Feel the Energy

(800) 624-6435 www.VISITMIDLANDTEXAS.com

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3 dayS oF great art & muSiC!

• 7 StageS • Fine artS • CraFtS • art tent • Food • gameS • Fun For the entire Family!

dan aykroyd & Judith beluShi preSent

david Sanborn trio Friday, april 26 @ 9:00 pm

the “original” blueS brotherS band Saturday, April 27 @ 9:00 pm No Coolers or Dogs!

TAKE THE A-TRAIN! An easy 3-block walk to the park!

A Litter-Free & Recycling Event!

BRAVE COMBO Sunday, April 28 @ 7:00 pm

APRIL 26, 27 & 28, 2013

Friday 5-11p.m. • Saturday 10 a.m. - 11 p.m. • Sunday 11 a.m. - 9 p.m. Quakertown Park • 321 E. McKinney • 2 blocks NE of the Courthouse Square

Denton Festival Foundation P.O. Box 2104 • Denton, Texas 76202 940-565-0931 • 1-940-566-7007 fax www.dentonjazzfest.com

Denton Convention and Visitor Bureau Accommodations: 1-888-381-1818 www.discoverdenton.com

WE LET ACCLAIM GO TO YOUR STOMACH RATHER THAN TO OUR HEAD.

on the

A T E XAS BISTRO RIVER WALK

Magazines, food critics and expert travelers sing our praises. While all this attention makes us proud, it also inspires us to create the freshest, best-prepared meals possible. Culinary gems served attentively along the banks of the River Walk. Pull up a barge. 2 1 0 . 2 2 4 . 8 4 8 4 / 4 2 1 e. c o m m e r c e / s a n a n t o n i o / b o u d r o s . c o m

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tive service and cigar menu, and the gorgeous patio features tables with built-in fire pits for chilly West Texas nights. SEE Midland is home to the worldfamous CAF Airpower Museum, known for their authentic World War II artifacts, the world’s largest collection of Aviation Nose Art and the annual CAF AIRSHO. The museum houses 40,000 square feet of hands-on permanent exhibits that detail the story of World War II airpower, as well as a hangar that features 13 to 18 vintage aircraft. The museum’s nose art gallery features 33 original panels designated by the National Trust for Historic Preservation as an official project of Save America’s Treasures. RELAX Conveniently located in the heart of downtown and near many of Midland’s other top attractions, as well as oil companies and the federal state and government offices, the DoubleTree by Hilton Midland Plaza is a welcoming, spacious hotel. Stylish, modern rooms, 10,000 square feet of meeting space, two restaurants and a patio bar make the DoubleTree an ideal choice for both business and pleasure. DO The flat, barren landscape of West Texas may not be the first place you’d think of to host a wildlife preserve, but Midland’s newest addition is indeed just that. The I-20 Wildlife Preserve is an opportunity to protect more than 87 acres of playa habitat that are critical to the survival of local bird populations, native wildlife like bobcats and deer, and thousands of migratory birds. The preserve is looking out for humans, too, with 3.4 miles of walking and hiking trails now open.

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FEATURED CITY

El Paso

El Paso is just about as far west as you can get in the Lone Star State, situated on the Rio Grande at the Mexican border. Surrounded by the Chihuahuan Desert and divided by the Franklin Mountains, the area is a paradise for rock climbers, mountain bikers, hardcore hikers and just about anyone else with a thirst for the outdoors; but its innovative regional cuisine, developing bar scene and commitment to cultural attractions like the El Paso Museum of Art and the El Paso Zoo make the city a well-rounded destination for any kind of traveler. Flowers blooming in Franklin Mountain State Park.

PHOTOGRAPHY BY J. GRIFFIS SMITH

CHEW Start your stay in El Paso with a meal at the L&J Café, a local favorite for traditional Mexican food. Nicknamed “The Old Place by the Graveyard” thanks to its proximity to the Concordia Cemetery, the El Paso landmark has been around in various forms since 1927. Start your meal with the chile con queso, featuring green chile strips mixed with melted white cheddar cheese, before moving on to entrées that include authentic dishes like desebrada (shredded beef) and entomatada (a rolled tortilla dipped in tomato sauce and fillings). DO The Franklin Mountain State Park is a 37-square-mile state park in the middle of town, offering enough recreation opportunities to satiate the most avid of hikers, bikers and climbers. Visitors can ride the Wyler Aerial Tramway to the top of Ranger Peak, 5,632 feet above sea level, with a view of 7,000 square miles, encompassing three states and two nations. SIP Sip the Hot Nantucket Night when you visit Hope and Anchor, a buzzed-

about local dive with an outstanding patio and quite possibly the best jukebox in town. The cocktail list changes seasonally but has a reliably tasty margarita complemented by diverse beer offerings. The Hot Nantucket Night is a standout, pairing Don Julio Anejo with jalapenos, agave nectar, lime juice and cranberry juice. SEE Picnic, camp, climb or just good oldfashioned explore at the Hueco Tanks State Park and Historic Site, located about 32 miles east of El Paso. Stunning rock formations with caves and cliffs span 860 acres, and the Native Americans that inhabited the park over the centuries have left behind more than 2,000 pictographs.

WIN a two-night stay at the historic Hotel Galvez & Spa on beautiful Galveston Island!

PACKAGE INCLUDES: • Two (2) tickets on Southwest Airlines. • Two (2) night stay at the historic Hotel Galvez & Spa, A Wyndham Grand Hotel. • Dinner for two at Galvez Bar & Grill (Max $150). • Valet parking for two (2) nights. Total Value: $1,800

To enter, go to

SPIRITMAG.COM and

register by April 30, 2013. (ONLY ONE ENTRY PER PERSON.)

RELAX The Doubletree Hotel by Hilton is in the heart of downtown El Paso, just off I-10, conveniently located in the museum district across from the Convention and Performing Arts Centers and City Hall. This modern, fullservice hotel is close to everything; it’s within walking distance of the Union Plaza Entertainment District and near several trendy restaurants.

OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com, and click on the Sweepstakes. Entries must be received no later than midnight, April 30, 2013. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, participating travel partners, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing at Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, by June 15, 2013. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send selfaddressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/Texas, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or phone). If the winner does not agree with the rules of the contest, or does not meet the requirements of eligibility to enter this contest, he/she will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. The Approximate Retail Value of the prize package is $1,800. The winner will receive a 1099 IRS tax form. Void where prohibited by law, and all federal, state and local laws apply. Prizes are non-refundable, non-transferable, are not redeemable for cash, and may not be substituted. Round-trip airfare for two included. Selected blackout dates may apply.

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Just a reminder that everything about Business Select makes your travel easier. 速

The Business Select Fare comes loaded with perks that make your travel experience effortless. It includes priority boarding, maximum Rapid Rewards速 points*, Fly By速security and check-in lane access*,* a free drink on day of travel, and more. Book today at southwest.com/getbusinessselect. *The amount and type of fare you choose determines how many points you earn **At participating locations

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The Golf Courses at Incline Village, Lake Tahoe.

SPIRIT OF GOLF RENO TAHOE

GOLF S P IRI

T OF

RENO TAHOE BY MELANIE JARRETT

What does a golf utopia look like? Probably pretty close to the Reno Tahoe area, where courses are in abundance and golf balls automatically fly 10 percent farther (it’s science). With more than 50 courses within 90 minutes of Reno, there’s a course for every level of play—not to mention enough offthe-links offerings to make that 19th hole look more enticing than ever. APRIL 2013 SPIRIT

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FEATURED COURSES

Tahoe

SPIRIT OF GOLF RENO TAHOE

HOLE 18 BUENA VISTA AT TAHOE DONNER

Tahoe Donner

The Tahoe Donner Golf Course is one of the premier golf courses in the High Sierra. With its scenic views, this hidden gem was reborn thanks to an extensive course renovation in 2006; in fact, the course was nominated by Golf Digest magazine for Best Remodeled Golf Course in America. Located just minutes off Interstate 80 in Truckee, Calif., Tahoe Donner Golf Course concludes on a memorable note, with the final three holes making up one of the most satisfying trio of closing holes in the region.

417

Not only is it Tahoe Donner’s finishing hole and one of the most scenic in the area, it is also one of the most versatile. No. 18 can be converted from a challenging 417-yard par 4, to a potentially drivable 291-yard par 4 that offers multiple risk and reward options. “Whether played from the forward tee as a drivable par-4 or from the tips, there is a lot going on, both strategically and visually, with the 18th hole,” says Ed Leinenkugel, Tahoe Donner’s golf pro. “The hole offers plenty of drama, but what makes it particularly memorable is how Trout Creek snakes across the 18th fairway, presenting a natural hazard that truly defines it. Trout Creek flows downhill through the Tahoe Donner property before crisscrossing to the Coyote Moon Golf Course on holes 13 and 14 and then eventually empties into the famous Truckee River. From my perspective, natural water features always trump manufactured water features.”

Old Greenwood Opened in 2004, the Jack Nicklaus–designed Old Greenwood was ranked No. 77 in “America’s Top 100 Public Golf Courses” by Golf Digest in 2011. Shaded by towering pines overlooking scenic mountain vistas, Old Greenwood showcases the beauty of the Sierras and is known for its high level of customer service, impeccable greens and professional staff.

230 HOLE 17 AT OLD GREENWOOD No. 17 is a long par 3, clocking in at 230 yards. The safe play is usually to the front left portion of the green, taking the bluff and the hazards to the right out of play. A long tee shot is likely to find the mammoth bunker behind the front-toback sloping green. 108 SPIRIT APRIL 2013

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Out of bounds?

Who cares.

Around here, many times a beautiful round of golf has nothing to do with your score. Come enjoy world-class courses along with world-class everything else after the round. Welcome to Reno Tahoe, truly a golfer’s paradise.

FlyRenoTahoe.com

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Reno

SPIRIT OF GOLF RENO TAHOE

FEATURED COURSE

Wildcreek 203

Variety is the signature of Wildcreek, an 18-hole, par-72 golf course located in Sparks, Nev. You’ll face everything from the 150-yard uphill par 3 to the 515-yard par 5, with 6,932 yards of golf from the longest tees. Chosen to host the PGA Seniors Tournament three times, Wildcreek is no walk in the park, with challenging features that include wide-open ranges and lots of hills. The course also features PGA professionals on staff, available rental clubs and 18 holes open to the public yearround (weather permitting).

HOLE 17 AT WILDCREEK This beautiful par 3 plays anywhere from 151 yards from the front white tees to 203 yards on the championship gold tees. With water on the right and the green surrounded by bunkers, this gorgeous tee shot is truly a risk/reward opportunity. “Take plenty of club because anything short reaps disaster,” says Eric Huzarski, Wildcreek’s head golf professional and general manager. “Secondly, favor the left side of the green. Even slightly pulled shots have a tendency to bounce right and could leave you with an unexpected birdie putt. A wellplayed tee shot on 17 is a great opportunity for you to even the match as you approach the end of your round.”

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FEATURED ITINERARY

Aprés Golf Spa Atlantis Cedarwood Sauna at Atlantis Casino Resort Spa in Reno.

SPIRIT OF GOLF RENO TAHOE

RELAX Ideally located on the strip in the heart of south Reno’s restaurant, shopping and entertainment district is Atlantis Casino Resort Spa, the perfect respite after a long day on the links and one of the area’s most luxurious resorts. The Four Diamond hotel offers unparalleled amenities that include a dynamic casino floor, eight award-winning restaurants and a world-class spa. CHEW Delight your palate at any of the nine award-winning restaurants in the Eldorado Hotel Casino in Reno, including Roxy, The Prime Rib Grill, Brew Brothers and Sushi Sake. The Eldorado also offers some of the best aprèsgolf amenities in Reno, with an exciting entertainment schedule, gaming and a wide range of bars. Guests of the hotel can explore customized golf packages that allow for the flexibility to play any area course; golf getaway packages start at just $65 per person.

SIP Sip on one (or more) of the over 100 flavors of martinis at Roxy’s Bar and Lounge, a chic piano bar inside the Eldorado. The award-winning lounge also boasts a selection of 350 wines—but with $5 happy hour pricing, inventive cocktails like the Jade Monkey Martini are hard to resist. Roxy’s soft lighting, live music and sophisticated crowd make this one of the best bars to belly up to in Reno, as evidenced by its numerous selections to annual “Best of Reno” polls.

SEE Late spring brings a thawing of the earth and a warming of the water on Lake Tahoe, one of America’s largest freshwater lakes. The dramatic Sierra Nevada setting is a sight to behold and offers recreation opportunities like parasailing, kayaking and stand-up paddleboarding at a multitude of renting locations around the lake. Lake Tahoe also offers a wide range of boating events, including sailboat racing and guided cruises.

DO The capital of Nevada, Carson City is central to more than just the governance of the state. It’s also becoming a mecca for year-round golf thanks to the Divine 9 golf courses, offering 171 holes of championship golf spread across 70,000 yards of scenic Nevada terrain. With forgiving fairways, tight approaches, strategic water hazards and large greens, Carson Valley’s offerings fit any skill level. For more details, visit divine9.com.

T b C O G w

T i g

F N l

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NorthLake


always something

magnificent Stay in resort rooms thoughtfully designed for relaxation and comfort. Enjoy a dynamic casino floor with more progressive jackpots. Discover eight award-winning restaurants for whatever your palate desires. And, immerse yourself in a world-class spa that inspires wellness. Stay. Dine. Spa. Play. In Four Diamond luxury.

Group Golf Package Special

Starting at

$

297

• •

per person based on double occupancy

• •

Two nights Deluxe Tower accommodations One hour hosted welcome reception Two rounds of golf per player $ 20 in Free Slot Play per player One hour hosted bar with Prime Rib dinner Complimentary suite upgrade for group coordinator

Please call Toni Koster, Director of Sales | 800.994.5900

Must be 21. Subject to promotional availability. Restrictions may apply. Management reserves all rights. Expires November 30, 2013.

every player’s paradise.

SM

3800 S. Virginia Street | Reno NV 89502 | 800.723.6500 | atlantiscasino.com/swgolf |

t h e h a r d pa rt i s k e epi yo u r e ye on th e ba l l .

g

To the list of places you must play before you die, add the Championship Course at Incline Village (pictured). Or the Resort at Squaw Creek. Or Old Greenwood. Or the 50-odd others, all within an hour’s drive. This is the place to experience golf at its best. Particularly, if like us, you’re generous with the mulligans. For a list of golf courses located in North Lake Tahoe, along with our latest deals, visit:

GoTahoeNorth.com

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PROMOTION

SPIRIT OF FRANCHISE OPPORTUNITIES

BUSINESS OPPORTUNITY

Two Care-Based Franchises Focus on Kids, Seniors BY MELANIE JARRETT

When was the last time you heard about an opportunity to help others while making money at the same time? In today’s profit-driven corporate culture, the answer could very well be “never.” But a new idea is emerging from organizations focused on the business of caregiving: Help others first, and money will follow. Kiran Yocom, chairwoman and co-founder of Seniors Helping Seniors, has helped pioneer the movement with her burgeoning in-home, non-medical care business. The premise is simple: meet the swelling demand for senior care with other seniors. Now with more than 200 franchises nationwide, the concept allows less active seniors to continue to live independently in their own homes by matching them with more active seniors who provide companionship and assistance in daily activities. “We have actually built our Seniors Helping Seniors commitment to first help, and then to make money into the very fabric of our franchise system,” says Yocom. “And as a result, we’ve created

an environment where all of our franchise partners are truly working together to help each other.” On the other end of the spectrum are franchises that focus on meeting the everincreasing need for child care. Founded in 1981, Kiddie Academy has expanded to franchise locations in 23 states based on their strong reputation for education-based daycare. “From the very beginning, we invested in the development of our proprietary Life Essentials curriculum and methodologies, which truly set us apart from the competition,” says Greg Helwig, Kiddie Academy’s president. “Every single one of our franchises has the core philosophy to help care for and develop every child.” Both companies are built on a common ingredient for startup success: meet a consistent population need with a quality product. What has set them apart, however, is their simultaneous focus on doing good through their work. “Seniors Helping Seniors began as a heartfelt mission to fill a need that was not being served by our local community,” says Yocom. “But we’re now being recognized as a prime business opportunity fueled by the fastest growing demographic in our society.”

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Cor por a t e warriors turn ent r e p r e ne urs With the birth of their daughter, Bill and Marina Schmidt – corporate warriors, each with established careers – began to question their work-life balance. Marina was traveling the country as an HR executive, and Bill was working as an engineer. They wanted to spend more time with their daughter and enjoy more flexibility. In March 2008, the Schmidts opened their Kiddie Academy franchise in the greater Tampa area. “We love having our own business,” says Marina. “We realized, why work hard and make money for others? Why don’t we just do it for ourselves? And it’s worked out well.” The couple’s passion for the business has enabled them to achieve their personal, professional and financial goals.

Bill and Marina Schmidt

Considering a career change? Contact us. www.kiddieacademy.com 800-554-3343

We’re looking for a few ordinary people with extraordinary hearts. Are you ready for a positive change? Join our unique franchise community that believes in The Power of Love® and has an equally strong focus on the bottom line. Receive substantial financial and emotional rewards. • Help seniors live independently in their own homes by matching them with other loving, caring, compassionate seniors • Provide non-medical services such as light housekeeping, grocery shopping, companion care and more • Serve one of the fastest growing markets – the Boomers and their parents • Easy startup backed by our marketing expertise and management support • Be part of our strong community of like-minded social entrepreneurs

Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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Award-Winning Golf Awaits At New Mexico’s Inn Of The Mountain Gods’ Championship Course

N

amed among the country’s top golf offerings year after year, the Inn of the Mountain Gods Resort & Casino’s Championship Golf Course greets visitors to New Mexico with 7,206 yards of tough, high-altitude golf complimented by spectacular scenery and award-winning accommodations. The Ted Robinson-design offers 18-holes of bluegrass and fast breaking greens nestled among the Sacramento Mountains of the Southern Rockies with wide open fairways that narrow near the green. Surrounded not only by forest and high desert terrain, the course is flanked by the resort’s spring-fed lake, Lake Mescalero, demanding skill and accuracy from golfers aiming to stay in regulation. Known for its creative and challenging sand and water hazards including the No. 10 island fairway, the course features meticulously manicured fairways and bentgrass greens, making it ideal for competitive play. As part of the award-winning four-season resort and casino, the Inn of the Mountain Gods, the Championship Golf Course is a sublime destination both for golfers and those simply hoping to get away from it all. Experience, “The Other New Mexico” by taking advantage of one of the Resort’s golf getaway packages, starting at just $199 this spring. Enjoy a one-night stay in one of the hotel’s 273 luxury rooms and suites—most with views of the golf course—two rounds of golf, breakfast for two at the tempting Apache Tee Restaurant and more, with upgrades available. Hotel guests may book tee times up to three months in advance, allowing for hassle-free vacation planning, and tee-off

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is available beginning at 7 a.m. each day. A wide array of golf attire and equipment is also available for purchase in the Championship Course Pro Shop including Nike, Titleist, Ping, Ashworth, Callaway and Ahead. While enjoying the Inn of the Mountain Gods, guests can also partake in other outdoor activities including horseback riding, hiking, skeet shooting, and fishing and boating on Lake Mescalero. A-list concerts, live music and comedy at Club 49, and the resort’s 38,000-square-foot Las Vegas-style casino also provide visitors with plenty to do after a day in the great outdoors and guests can enjoy a fine dining experience, complete with top-shelf libations, at the property’s signature establishment, Wendell’s Steak and Seafood Restaurant. The Big Game Sports Bar, located off of the casino floor, serves up a more casual dining atmosphere and for those who’ve worked up a mighty appetite, the Gathering of Nations Buffet offers an assortment of cuisine including American classics and international favorites. The Inn of the Mountain Gods’ Proposed revised 4 color logo with a negative read vertical format. Championship Course offers $75 weekday rates and $95 weekend rates for hotel guests while non-guests can play a round for $100 on weekdays and $125 on weekends. Tee times are available until 6 p.m. daily, weather permitting. Visit InnoftheMountainGods.com or call 888-324-0348 to make reservations.

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Propose

*Plus inclu durin or at per n right


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or,

.

n m.

Discover the other New Mexico. The moment you check in here, you check out of the real world. Instead of traffic, crowds and inboxes, you’re greeted with tranquil blue skies, picturesque fairways and the ultimate 19th hole just steps from the course. Reality can wait. Moments like this can’t. InnoftheMountainGods.com Proposed revised 4 color logo with negative read horizontall format.

1-800-545-9011 Mescalero, NM near Ruidoso

FULL CASINO | LUXURY RESORT | CHAMPIONSHIP GOLF |

*Plus tax. $10 Resort fee added per night. Offer valid Sunday-Thursday only, April 1-May 30, 2013. Offer code: GLF13. Standard room included. Upgrades are available for an additional charge. Blackout dates on hotel and golf apply. Limited or no tee times available during golf tournaments. Golf is weather permitting (rain checks available). Tee times are not guaranteed. Not available to groups or attendees. One offer per visit. May not be combined with other offers. Credit/debit card pre-authorization or $100 cash deposit per night required upon check-in for incidentals. Must be 21 or over to reserve room. No pets allowed. Management reserves all rights. The Mescalero Apache Tribe promotes responsible gaming. For assistance, please call 1-800-GAMBLER (1-800-426-2537).

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Calendar

PHOTOGRAPHY BY CHRISTOPHER NELSON (SASQUATCH! FESTIVAL), PHOTOGRAPHY COURTESY OF TEXAS SAND FEST (DINOSAUR), PHOTOGRAPHY COURTESY OF CALIFORNIA STRAWBERRY FESTIVAL

Looking Ahead Mark your calendars for these fun-filled events held across the country in April and May.

BRIGHT SPOT

Sasquatch! shines a light on cool jams. CLARKSDALE, MISSISSIPPI

APR

Juke Joint Festival

We can think of no better way to commemorate this blues bash’s 10th year than by grooving to the more than 100 musicians spread across one storied Delta town’s tiny bars, storefronts, and spacious theaters. Become a bona fide blues buff in Clarksdale, Mississippi, where the spirits of blues greats Muddy Waters, John Lee Hooker, and Pinetop Perkins live on at the Juke Joint Festival. Side events, such as pig races, a children’s petting zoo and train ride, and a street market with local artists selling folk art and jewelry, run April 11–14, with the music

13

RED FACED

Strawberries delight in California. JUST BEACHY

Texas’ coast comes to life at SandFest.

APRIL 2013 SPIRIT

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Calendar festival taking place on Saturday. This gathering does more than just entertain; it enlightens. Take a trip into the past at the Rock & Blues Museum to learn how Mississippi blues influenced rock ’n’ roll, visit Robert Johnson’s famed “crossroads,” and get a gander at the Delta Blues Museum’s history of American blues exhibits. After Juke Joint, we guarantee you’ll

take a bit of Mississippi home with you. Various prices; jukejointfestival.com SAN FRANCISCO

APR

Exploratorium

Expect foggier-thannormal conditions along the shores of San Francisco Bay beginning April 15 and continuing, well, forever. As the spectac-

15

ular interactive science museum Exploratorium moves into its new, $300 million digs at Pier 15 on the Embarcadero, it will flip the “on” switch for Nakaya Fog Installation, an outdoor sculpture that envelops a 150-foot-long pedestrian bridge in fine mist. And that’s just a small preview of the hundreds of interactive experiences that fill the massive space: Remote Rains recreates the frequency, size, and velocity of raindrops from historic storms (umbrella required); Animation Station allows aspiring animators to learn the craft of stop-motion storytelling; and Visible Pinball uses a transparent machine to reveal the mechanical innerworkings of an arcade classic. In all, visitors will be wowed by more than 600 hands-on activities (150 of which are brand-new) throughout the 330,000-squarefoot learning laboratory. In a nod to its new home on the water, the Exploratorium features many Bay-centric displays, including the Algae Chandelier, which filters light through multi-colored sea organisms. Not interactive enough? One station even lets visitors taste the salinity of the Bay’s water. Don’t worry—it’s filtered. From $19; exploratorium.edu NEW YORK CITY

APR

Tribeca Film Festival

Here’s an excuse to escape to the Big Apple: Tell your friends you’re going to schmooze with De Niro at the Tribeca Film Festival. Even if they don’t buy your story (and really, who would?), they won’t blame you for making the trek to the famed Godfather alum’s 12-day celebration of cinema. Now in its 12th year, the festival has screened some 1,400 films from more than 80 countries, and it once again promises an ambitious slate in 2013. Highlights include an

17

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Calendar expansive lineup of independent films (featuring, among others, Naomi Watts, Emma Roberts, Matt Dillon, John Cusack, and Ethan Hawke), panel discussions with directors and actors, and free, outdoor movies on the Hudson River. To acknowledge the influence of technology on filmmaking, Storyscapes, a “multi-platform transmedia program,” will recognize artists who use interactive or Web-based methods to tell stories, and Interactive Day (April 20) will offer immersive, hands-on workshops about bridging technology and filmmaking. If you can’t make the trip to New York City for in-person screenings, a virtual experience—including online viewing of festival films and live streams of awards presentations—awaits at the festival’s website. Various prices; tribecafilm.com

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SAN ANTONIO

APR

Fiesta San Antonio

The River City’s first Fiesta celebration took place in 1891 with a parade to honor the heroes of the Alamo and the Battle of San Jacinto. In the 122 years since, the selfdescribed “Party With a Purpose” has grown to include 100 celebrations that benefit local nonprofits. To begin this year’s spectacle, head to Pin Pandemonium at Alamo Plaza, where partygoers buy, sell, and trade Fiesta pins and medals; dance to live music; and catch a glimpse of royalty: King Antonio, Queen of The Order of the Alamo, and Miss Fiesta San Antonio. Then listen for the breaking of the confettifilled cascarones, and join in the battle cry “Viva Fiesta!” Over the next 11 days, you’ll find events to be as varied as the community organizations that plan them, but several time-tested favorites punctuate the calendar: A Night

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Calendar in Old San Antonio (April 23–26) showcases more than 240 food and drink booths and a dozen music stages; A Taste of New Orleans (April 19–21) fills The Sunken Gardens with crawfish and creole cuisine; and a crowd of 350,000 gathers for the Battle of Flowers Parade on April 26. ¡Nos vemos allí! (See you there!) Most events free; fiesta-sa.org

ALBUQUERQUE, NEW MEXICO

APR

25

Gathering of Nations Powwow

Representatives from more than 500 North American Indian tribes converge in Albuquerque to celebrate their rich heritage at The Gathering of Nations Powwow, the largest such event on the continent. The University of New Mexico’s arena,

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The Pit, is filled for two days with dancers, singers, and drummers of all ages competing alongside skilled crafters for more than $200,000 in cash and prizes. This convergence of cultures also features an Indian Trader’s Market, filled with Native American crafts and foods, and Stage 49, which showcases contemporary Native American music. Though the Powwow proper begins on Friday, be sure to attend the Miss Indian World Traditional Talent Presentations on Thursday night at the Hard Rock Hotel & Casino. The enchanting evening includes elaborate dance routines and a performance by the Chicago-based group The Luna Blues Machine, which fuses hip-hop with soul, folk, Latin, and “any other genre that moves them.” The pageant’s winner—judged on personality, tribal knowledge, and dancing—is crowned Saturday, but the real winners at this powwow will be the new generations exposed to these age-old traditions. From $14; gatheringofnations.com NORFOLK, VIRGINIA

APR

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Virginia International Tattoo

No, this isn’t a place to roll up your shirtsleeve and get a rose emblazoned on your bicep. In fact, the Virginia International Tattoo doesn’t involve ink or needles of any sort. The kind of tattoo we’re referencing got its start when, in the 17th century, buglers and drummers would use their instruments to signal the approach of enemy troops. Today, it has evolved into a festive celebration of precision musical performance. The Virginia show—the largest in the United States—plays host to more than 800 performers from around the world and showcases top military bands, drill teams, massed pipes and drums, dancers, and choirs.

3/8/13 10:21 AM


Calendar It’s billed as the signature event of the Virginia Arts Festival, a season-long, statewide program of internationally acclaimed performing-arts gatherings. Tattoo shows take place at the Scope Arena on Thursday, Friday, and Saturday at 7:30 p.m. and on Sunday at 2:30 p.m., but the fun starts two hours beforehand at Tattoo Hullabaloo, where visitors can interact with dancers and musicians and vote in an audiencejudged musical competition. From $20; vafest.org PORT ARANSAS, TEXAS

APR

Texas SandFest

Forget the seashells. You’ll find towering castles, lounging mermaids, enormous elephants, and robotic dinosaurs lining Port Aransas’ seashore during SandFest, the city’s annual spectacle of erodible sculpture. In 1995, Sharon Schaefer and Elleece Calvert started SandFest as a “play on the beach” kind of day on the Gulf of Mexico’s shore, which aimed to help children build imaginative structures. Today, it’s among the largest master sand-sculpting competitions in the U.S., with more than 100,000 visitors each year. For three days, artists from coast to coast gather to create aweinspiring wonders using nothing but water, sand, and improvised carving tools. They scramble for 21 hours to produce the final forms for judging. And for those of you eager to get your hands dirty, there’s a contest for amateurs of all ages on Saturday, when you can join more than 200 other beginners in creating a seaside masterpiece. In a nod to the power of the ocean, organizers choose each year’s dates to coincide with the lowest tides, giving the sculptures—and spectators—an extra day or two to bask in the Texas sun. From $3; texassandfest.com

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Calendar PHILADELPHIA

APR

30

Philadelphia International Children’s Festival

Move over, Mom and Dad, this one’s for the kids. Now in its 29th year, the Philadelphia International Children’s Festival floods the plaza outside the Annenberg Center for the Performing Arts with familyfriendly music and theatrical

performances and a Fun Zone filled with hands-on crafts projects, face-painting booths, and roaming jugglers. Inside its doors, the curtains rise for six sensational shows, including The Girl Who Forgot to Sing Badly; 46 Circus Acts in 45 Minutes; The Adventures of Alvin Sputnik: Deep Sea Explorer; Reading in Concert: the Hip H’opera Project; and Trout Fishing in America. But

THE

dueling piano bar T H AT

rocks!

the show that’s certain to have the most cross-generational appeal is A Brown Bear, a Moon, and a Caterpillar: Treasured Stories by Eric Carle. In it, Nova Scotia’s Mermaid Theater fuses blacklight visual effects with puppetry to portray three of Carle’s timeless stories—The Very Hungry Caterpillar; Brown Bear, Brown Bear, What Do You See?; and Papa, Please Get the Moon for Me—in a fanciful, hour-long production that’ll leave parents longing for the days of bedtime stories and chocolate milk. Shows $10, Fun Zone free; annenbergcenter.org OXNARD, CALIFORNIA

MAY

18

b alt im o re • b o s to n • c h a r l o tte • c h i c ag o • d e n v e r • h o l ly w o o d • h o u st o n ind ianapo l is • j ac ks o n v i l l e • k a n s a s c i ty • l o u i sv i lle • o r l a n d o s anant o nio • N o r we gi a n C r u i s e L i n e ’s E p i c & B r e a kaway

California Strawberry Festival

You’re bound to have a berry good time at the 30th annual California Strawberry Festival. Whether you like them covered in fine chocolate, blended in a decadent milkshake, or fresh from the field with a pinch of sugar, there’s no disputing that Cali is king of America’s favorite berry. (Consider this: If last year’s crop of strawberries was lined up, they would cross the country 149 times.) This fruitful fete, located 30 miles south of Santa Barbara, plays out across 15 acres filled with cooking demonstrations, concert stages, delectable dishes from more than 50 food booths (think strawberry nachos and strawberry pizza), and berryinfused brews. Once you’ve gotten your fill of the sweet stuff, explore more than 250 arts and crafts booths, free rides and attractions at Strawberryland For Kids, and a smattering of strawberry-flavored contests. But don’t stray too far from the weekend’s star attraction: The “build your own” strawberry shortcake tent. Yum! From $5; strawberry-fest.org CONTINUED ON PAGE 125

w w w.h ow l at th e m o o n .co m

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Calendar

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MAY

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New Orleans Wine & Food Experience

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It’s become a national pastime: heading to the Big Easy to celebrate the Big 21. So it’s to be expected that the New Orleans Bannister Family House Golf Tournament Wine & Food Experience will take its own coming-of-age celebration and Helicopter Ball Drop seriously. Here, intimate wine dinApril 29, 2013 – San Diego Country Club ners hosted by local restaurants Learn more today: golf.ucsd.edu serve as an appetizer for four days filled with indulgences. Tempt your taste buds at Vinola, where 200 lucky tasters can sample elite wines HSY-1365-Bannister-House-Ad-Southwest-Airlines.indd 1 from across the globe. If you’re hapGot Warts? pier partying with the masses, the Royal Street Stroll features wine tastings at the avenue’s opulent antiques shops and a special parade. No birthday would be complete without a great gift, and this one won’t disappoint: Proceeds will provide 100,000 meals to area residents and assistance to local groups yearround. From $75; nowfe.com

Watch Amanda’s Adventures.

QUINCY, WASHINGTON

MAY

Sasquatch! Music Festival

Mumford & Sons, The Postal Service, Arctic Monkeys … we could list all the stellar acts at the four-day Sasquatch! Music Festival, but the star attraction may be the hairy, meat-loving manbeast himself. Not Sasquatch—we’re talking about Parks and Recreation’s Ron Swanson (aka comedian Nick Offerman), who, with other A-list jokesters, rounds out the all-star lineup at The Gorge, a picturesque concert venue perched on the cliffs high above the Columbia River. Sasquatch! has built its reputation by adventurously mixing and matching emerging artists and established headliners, and the 2013 edition of this epic jam session won’t disappoint. Those who prefer to seek their Sasquatch in style can opt for the $6,500-perpair Superticket, which lands you a luxury yurt and VIP viewing areas. From $337; sasquatchfestival.com

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Do you want your life back? Maggie’s Story

Maggie came to Hotze Health & Wellness Center after suffering for years from depression and fatigue, which developed after giving birth to her second child. She also had a lifelong history of cold hands and feet and sensitivity to cold. She was experiencing significant hair loss, was constipated and had severe muscle aches. Even after sleep, Maggie never felt rested. Maggie had experienced recurrent sinus infections and headaches over the past seven years, for which she had taken antibiotics. She also complained of recurrent abdominal cramping and bloating associated with the ingestion of sugar and bread products, which she craved. Since her last pregnancy, Maggie’s menstrual cycles had been irregular. She had gained 30 pounds over the past seven years and had difficulty losing weight. She had lost all sexual desire, and felt that she was in a “brain fog.” Maggie had sought the care of numerous physicians. They told her that she was “depressed” and prescribed antidepressants. A friend of hers, who was a patient at Hotze Health & Wellness Center, told her that there was a natural alternative treatment for her problems, so Maggie came to us for an evaluation.

Maggie’s doctor made her feel that she was a hypochondriac and emotionally inadequate.

Maggie’s Treatment

Maggie’s name could easily be erased from her chart and replaced with the names of thousands of other women whom we have evaluated. Maggie’s doctor made her feel that she was a hypochondriac and emotionally inadequate. We explained to her that her symptoms were very common to women in her age group and were easily treated. She had an imbalance in her female hormones that adversely affected her body’s ability to use thyroid hormones. It was the change in her hormones that triggered her allergy disorder, which in turn led to recurrent

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Fun!

The king of the dinosaurs may be short on arms, but he’s long on fun, we promise!

Dino Mighty

BY J O H N M O N T RO L L

Below the Fold About the Expert Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iPhone.

PHOTOGRAPHY BY ADAM VOORHES

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APRIL 2013 SPIRIT

127

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Fun!

STEP 1 Fold and unfold along the horizontal guide, then turn the dollar bill over.

STEP 6 Valley-fold along the dashed guides.

STEP 2 Valley-fold along the dashed guide.

STEP 7 Valley-fold along the dashed guides.

STEP 3 Mountain-fold along the vertical guide.

STEP 8 Repeat Steps 5–7 with the right side of the dollar bill.

STEP 4 Repeat Steps 2–3 with right side of the dollar bill, then unfold and turn over.

STEP 9 Turn over.

STEP 5 Fold and unfold along the dashed guides.

STEP 10 Valley-fold along the vertical guide.

128 SPIRIT APRIL 2013

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STEP 12 Squash-fold as shown.

SQUASH-FOLD Push two corners together until “squashed.” REVERSE-FOLD Fold so the indicated part of the bill is inverted. CRIMP-FOLD Fold paper over itself, like an accordion.

STEP 13 Valley-fold along the horizontal guide.

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Fun!

Reversefold STEP 16 Reverse-fold the middle layer, tucking it under the top layer as shown. Repeat on back.

STEP 21 Fold as shown to form arm. Repeat on back.

Crimpfold

Squashfold

STEP 17 Squash-fold as shown.

STEP 22 Crimp-fold on front and back.

Crimpfolds

STEP 18 Fold top layer as shown.

STEP 23 Crimp-fold on front and back to form legs. Crimp-fold on front and back to form head.

Reversefold

Crimpfold STEP 19 Mountain-fold along the dashed guide to form neck.

STEP 24 Reverse-fold to form mouth. Crimp-fold to form feet.

STEP 20 Valley-fold along the dashed guide. Repeat on back.

STEP 25 Rawr!

130 SPIRIT APRIL 2013

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Fun!

Sudoku

Warm-Up

5 9 3 4 6

8

6 7

2

9 5 7 8

6

3 1

5

Easy

7 9 4 3 5

6

9 3 2

4 9

4

7 9 1

6

2

Medium

5 9 1 2 2

6

5 3

8

7 4 2

5

Hard

5

4

3 4 3

6 7

1

2 6 9

2 2 4 7

2 6 8 7 1

4 7

9

6

5 8

7 2 5 4 3

8

1 9

1 2 9

2

7 9

5

5

1 4 8 5 7

3 6

9 1

How to Do a Sudoku Puzzle Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 138

132 SPIRIT APRIL 2013

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Fun!

lavish your senses

Taking a Pulse BY B R EN DA N EM M E T T Q U I G L E Y 1

2

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90

Answers on page 138

Across

Watson’s company 4 Type of rayon 11 8-Down’s cousin 14 Floor call 15 It may be underfoot 16 ____ Moines 17 Locale of Uhuru Peak 19 “Quietly Brilliant” mobile phone company 20 Triathlete’s problem 21 One, to Vivendi employees 22 No-____ checking 1

1923-2013

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46

53

55

Crossword

45

50

54

soothe your soul

13

19

21

28

12

16

20

nourish your body

7

56

57

23 Conjunctions 24 “In the Summer28 “Gangnam Style”

43 Place to be put up 44 Give a hand 47 Delve 50 Place to stick

29 “Mustache Hat”

51

time” rock band rapper

artist Jean

30 Ranger’s place 31 Emperor when

Pompeii was destroyed 34 Couldn’t abide 35 TNT’s 2001 Anjelica Huston miniseries, with “The” 39 Barrier-breaking speed 40 Temporarily unavailable 41 Possessive pronoun

a comb Mount Olympus dweller 52 Palindromic artist 53 Katniss Everdeen’s weapon 54 Uncompressed audio format 55 Misinformed (and an alternate title to this puzzle) 58 Ethyl or acetyl ender 59 Words after “Peek-a-boo!” 60 Duff Beer vendor 61 Damascus is its cap. 62 Prepares 63 Close down

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F1_Fun_ET.indd 134 Stoneleigh.indd 1

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Down

Mushroom with a black-edged top 2 Scottish infants 3 Greeting from a knight to a dame 4 Musical improvisation 5 Savings plan for later yrs. 6 Clinton or Obama, once: Abbr. 7 Like some fiddle music 8 11-Across’ cousin 9 Without a doubt about 10 Selfhood 11 Comply with, as policy 12 William of CSI 13 Key near F1 18 Some AOL communications 22 Savage 24 Scans ordered by M.D.’s 25 Pulitzer winner Sinclair 26 Composer Strauss 27 Pay stub abbr. 29 Habiliments 32 Supposed Area 51 sighting 33 Didn’t participate, with “out” 35 Chest material, often 36 Froze up 37 Shrank back 38 Source of veritas 39 Committee sess. 42 Marital partner 44 Design for a mountain cabin 45 Patch style 46 Searched for water 48 It’s usually a good fishing spot 49 Florida State team, to fans 50 Exist en masse 53 Share a border with 54 All-Pro Patriots receiver Welker 55 Fruit frequently dried 56 Yiddish outbursts 57 One of them? 1

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Fun!

Rad Racetrack BY JJ RUDIS ILL

What’s That Doing Here? There are 10 things wrong with this scene inspired by the Nascar Hall of Fame in Charlotte, North Carolina. Can you find them all? We’ll show you the answers on page 138. Discover more fun spots in “Your Adventure In...” on page 78.

136 SPIRIT APRIL 2013

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3/12/13 10:33 AM


Take flight with hilarious eco-adventures from

Find these sidesplitting bestsellers for young readers at your local bookstore.

FOR KIDS’ EYES ONLY! Play the games. Solve the clues.

WILDERNESS WORD SEARCH

WAHOO’S WORD SCRAMBLE

Can you find all 14 words in the puzzle below?

Unscramble the words below. Then unscramble the circled letters to solve the puzzle!

S

W

I

M

E

N

J

L

P

H

S

P

A

R

R

D

A

Z

A

G

A

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DV T N A R E U E

L

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____ ____ ____ ____ ____ ____ ____ ____ ____

S

H

O

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H

F

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A

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Fun! Sudoku WARM-UP

8 1 9 4 7 2 3 5 6

2 4 3 6 1 5 9 8 7

5 7 6 8 9 3 1 2 4

EASY

9 8 5 2 3 4 6 7 1

4 6 7 5 8 1 2 9 3

3 2 1 7 6 9 8 4 5

7 5 8 1 2 6 4 3 9

1 9 2 3 4 7 5 6 8

6 3 4 9 5 8 7 1 2

6 7 1 3 4 8 2 5 9

8 5 9 2 1 7 4 6 3

MEDIUM

2 4 3 9 5 6 1 8 7

1 2 5 8 3 9 7 4 6

4 9 8 7 6 1 3 2 5

3 6 7 5 2 4 8 9 1

5 1 6 4 7 2 9 3 8

9 3 2 1 8 5 6 7 4

7 8 4 6 9 3 5 1 2

7 9 3 2 8 4 1 5 6

5 2 6 1 9 3 4 8 7

1 8 4 6 7 5 2 3 9

HARD

8 5 1 9 3 7 6 2 4

4 3 9 5 2 6 8 7 1

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

6 7 2 4 1 8 3 9 5

2 6 8 7 4 9 5 1 3

3 4 7 8 5 1 9 6 2

9 1 5 3 6 2 7 4 8

9 6 2 5 4 7 8 3 1

7 4 1 3 2 8 5 6 9

5 8 3 1 9 6 4 7 2

8 1 5 2 6 4 7 9 3

4 3 7 9 8 1 6 2 5

6 2 9 7 5 3 1 4 8

S U R E O F

E G O

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2 7 6 8 1 9 3 5 4

3 5 8 4 7 2 9 1 6

Taking a Pulse I N K C A P

M T G W E S

B A I R N S M A H O G A N Y

M V I S Y A R E L I M A N A M P D S M U Y A R P T I T I S T S O C H I N E I R S D E E P I O D O N V F U L E I S E R G E T

C A J U N U F O N O L E S

O R A N G

J O S H A V A T I N I N N T O A O F B Y O U S E T

F E R A L

A D H E R E T O

P E T E R S E N

E S C Y T D

A I D A F R O R R O W E A N S M O E E N D

Rad Racetrack

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right). This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process. Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage. Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past twelve years.

1 2 3 4 5

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For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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Spotlight

2013 Heroes of the Heart

Southwest presents annual award to the Dallas-based Meteorology Team. Each year, Southwest Airlines recognizes a hardworking, behind-the-scenes Team with a special honor: the Heroes of the Heart Award. We celebrated our first Heroes of the Heart recipients in 1993, and the tradition continues 20 years later. This year, we are excited to announce that our 2013 Heroes of the Heart recipient is the Southwest Airlines Meteorology Team. Our Meteorology Team consists of four Southwest Warriors who are dedicated to the Safety of our Customers, our Employees, and our fleet. During 2012, this Team worked 11 winter storms and nine tropical storms/hurricanes. Most notably, the Meteorology Team tracked Hurricane Sandy from the Caribbean to New England over the course of six days this past October, issuing 16 weather briefs and holding multiple coordination calls and meetings with both Southwest Airlines and AirTran Airways. In addition to their day-to-day responsibilities, the Meteorology Team works on weather-related

projects with the Federal Aviation Administration and other weather groups, including the Collaborative Decision Making initiative, the Weather Evaluation Team, and the Airlines for America Meteorology Work Group. Furthermore, the Meteorology Team is working with the National Weather Service to have water-vapor sensor systems installed on some of our aircraft. (Seventy-seven aircraft were equipped during 2012, and 20 more are scheduled for 2013.) These sensors provide real-time data on wind, temperature, and humidity to the weather community for use in operational forecasting. The Meteorology Team constantly monitors the weather moving in and around the Southwest and AirTran systems. It’s comforting to know that we have such an awesome Team of professionals watching out for weather disruptions so that we can proactively prepare. Congratulations to the Meteorology Team on being named our 2013 Heroes of the Heart! We are grateful for your knowledge, dedication, and commitment to Safety, and we are proud to have the four of you among our Southwest Family. —Valerie Curry

PHOTOGRAPHY BY CLINT WALKER

WEATHER WATCHERS The Southwest Airlines Meteorology Team consists of (from left) Meteorologist Brian Collins, Associate Meteorologists Meghan Henschen and Myranda Muehlman, and Chief Meteorologist Rick Curtis.

142 SPIRIT APRIL 2013

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Rapid Rewards Member John Whitten used his points to y from Denver to San Francisco, where he and his wife turned a friend’s wedding weekend into a vacation. Thanks to unlimited reward seats and no blackout dates, they ew out three days before the wedding to tour the Bay Area and take in the sights! For him, the trip was only the beginning—next year he plans to use his points to return to San Francisco and watch the sailboat races. What memories will you create with Rapid Rewards? It’s free and easy to sign up! Join now by visiting southwest.com/spirit, or text SPIRIT and your e-mail address to 72743.

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Community Outreach

Helping with a Servant’s Heart

How one San Antonio Employee puts her passion for community service into action.

CARING CREW

Volunteers share the LUV with Ronald.

As a Bilingual Team Leader in the San Antonio Customer Support & Services (CS&S) Center, I have been a part of the Southwest Airlines Family for 11 years. I have the privilege of leading our Customer Representatives, who deliver our Legendary Customer Service and Southwest hospitality. I am fortunate to have Coworkers who see the importance of wearing their Servant’s Hearts on their sleeves and giving back to our communities. Southwest is an airline, but we do some of our best work on the ground. I know this personally, as I am empowered to give back to my community not only through my own passion for volunteering but also through Southwest-sponsored service efforts. On a regular basis, Southwest and AirTran Employees join together to make a difference.

Our airline has always stood for community, and our nationwide projects show that every year. This past fall, for example, Employees supported local food banks during National Preparedness Month by volunteering and by collecting and donating canned goods. In addition to projects like this, I spend time giving back at the Ronald McDonald House of San Antonio. Often, I am able to provide something that few volunteers can: bilingualism and knowledge of Hispanic culture. Spanish-speaking parents can sometimes feel uncomfortable because of their lack of English fluency, so my goal is to use Spanish to put them at ease while they stay at the house and deal with their children’s illnesses. I vividly remember the first time I helped at a Ronald McDonald House event. I can still picture the face of a sweet child who had been involved in a horrific car accident. Getting to know this little boy and his family helped reaffirm my commitment to volunteering. My job as a CS&S Team Leader keeps me busy, but that doesn’t stop me from volunteering. You cannot put a price tag on the feelings and experiences that come with making a positive difference in your community. I’m so fortunate to work for a Company that supports my passion. —Carolina Mendoza

APRIL 2013 SPIRIT

F1_communityoutreach_MH.indd 145

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Get There With Southwest

PACIFIC TIME

MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

Route Map

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

/

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

DET

AKRON/C

INDIANAPOLIS DENVER

DAYTON KANSAS CITY

LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA BRANSON ALBUQUERQUE

ONTARIO ORANGE COUNTY

NASHVILLE AMARILLO

SAN DIEGO

TULSA

MEMPHIS

OKLAHOMA CITY PHOENIX

LITTLE ROCK

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO JACKSON

MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO

For Southwest destinations, visit southwest.com. For AirTran destinations, visit airtran.com.

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There

CANCÚN

You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

service to Charlotte, North service to San Juan, Puerto • Southwest • Southwest Carolina; Flint, Michigan; Portland, Rico, begins April 14. Maine; and Rochester, New York, service to Wichita, Kansas, • Southwest begins April 14. AirTran service begins June 2. AirTran service to to Charlotte, Flint, Portland, and Rochester ends April 14.

MEXICO CITY

Wichita ends June 2.

146 SPIRIT APRIL 2013

f1_routemap_bh.indd 146

PANAMA

2/27/13 11:56 AM


st

Airlines or AirTran EASTERN TIME

PORTLAND MANCHESTER ROCHESTER GRAND RAPIDS

EE

FLINT DETROIT

ALBANY

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO AY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

UISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM LLE

CHARLOTTE GREENVILLE-SPARTANBURG BERMUDA

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

Legend

JACKSONVILLE

SOUTHWEST AIRLINES AIRTRAN AIRWAYS

ORLANDO

BOTH AIRTRAN AND SOUTHWEST MARKETS

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

KEY WEST SAN JUAN PUNTA CANA CANCÚN

PACK MOrE Fun MONTEGO BAY

ARUBA

The official luggage of &

f1_routemap_bh.indd 147

2/27/13 11:56 AM


Terminal Maps

Southwest Airlines and Volaris

General Information About Transferring Between Southwest Airlines and Volaris for Passengers Traveling to and from Mexico Book connections to Mexico at southwest.com Airport Terminals with Volaris Connections Las Vegas* (LAS)

Los Angeles* (LAX)

Chicago Midway (MDW)

Oakland (OAK)

San Diego* (SAN)

San Jose (SJC)

Terminal 1; Concourse B or C

Terminal 1

Concourse A or B

Terminal 2

Terminal 1; Gate 1-10

Terminal B

CONNECTING TO VOLARIS FLIGHTS (TO MEXICO)

Terminal 3

Terminal 2

Concourse A; Gate A2 or A3

Terminal 1; Gate 1 or 3

Terminal 2; Gate 20 or 21

Terminal A; Gate 15 or 16

VOLARIS ARRIVAL (FROM MEXICO)

Terminal 3

Terminal 2 or Tom Bradley Int’l Terminal (TBIT)

Concourse A; Gate A2 or A3

Terminal 1; Gate 1 or 3

Terminal 2; Gate 20 or 21

Terminal A; Gate 15 or 16

CONNECTING TO SOUTHWEST FLIGHTS

Terminal 1; Concourse B or C

Terminal 1

Concourse A or B

Terminal 2

Terminal 1; Gate 1-10

Terminal B

SOUTHWEST ARRIVAL

* LAS, LAX, and SAN transfers require a short walk or bus ride from one building to the other.

Connecting to Volaris Flights (to Mexico)

deplaning the Southwest flight, have a Volaris Boarding Pass, do not have a Volaris Boarding Pass, • Upon • Ifyouyoumayalready • Ifyouyoumust proceed directly to Volaris Terminal as listed proceed directly to the Volaris first checkin at the Volaris Ticket in the chart on this page.

Departure Gate (at LAS, LAX, and SAN this requires leaving Terminal 1 and walking or busing to Terminal 3 or 2 and then clearing the Terminal 3 or 2 TSA security checkpoint).

NOTE: Checked baggage will be automatically transferred to Volaris for you.

Connecting to Southwest Flights (from Mexico) deplaning a Volaris flight, all • Upon Customers must clear U.S. Immigration

• •

before collecting checked baggage from the baggage carousel. You will then proceed through U.S. Customs to clear checked and carryon baggage. Once cleared through U.S. Customs, Customers with checked baggage will proceed to the Volaris Re-Check Desk, where baggage will be re-checked and transferred to Southwest Airlines.

NOTE: If you have purchased duty-free liquor,

perfumes, or other liquids, these must be placed in your checked baggage before releasing baggage to the Volaris Re-Check Desk. Otherwise, the TSA will collect these items from you at the TSA security checkpoint when proceeding to Southwest Gates. Proceed to Southwest Airlines Terminal or Concourse (at LAS, LAX, and SAN this requires leaving the terminal you arrived at and walking or busing to Terminal 1).

Counter at LAS, LAX, and SAN before departure. However, if transferring at MDW, OAK, or SJC, you may go right to the departure gate without leaving the secured part of the airport.

have a Southwest Boarding • IfPassyouoralready Security Document, you may pro-

ceed through the TSA security checkpoint and on to your Southwest Departure Gate. If you do not have a Southwest Boarding Pass or Security Document, you must first checkin at the Southwest Ticket Counter or at an E-Ticket Check-In kiosk.

148 SPIRIT APRIL 2013

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McCarran International Airport (LAS) E1 E2 E3 E4 E5 E6 E7 E8

Los Angeles International Airport (LAX)

E9 E10 E11 E12 E14 E15 Volaris flights arrive at either Terminal 2 or TBIT but depart from Terminal 2 only

Terminal 3 Volaris flights usually operate at Terminal 3

Terminal 3

Southwest Airlines flights operate at Terminal 1

Terminal 2

Terminal 1

Parking A Concourse

Ticketing

1 2 6

Terminal 1

17 20-25

Tom Bradley International Terminal

Ticketing

23

19

26 24

4A

P-7

P-6

19

5

Oakland International Airport (OAK)

20

3

14a 17 14 15 12 11 10 9 8a 9a 8 7 6 5 4 3 Volaris flights usually

B Concourse

18

15 16

14

12

32

11 9

10

2

31 30

7

29 28

5 3 2 1

8

Volaris flights usually operate at Gate A2 or A3

7

10

Terminal 7 Terminal 8

17

15 9

Terminal 6

21 22

17 11

Terminal 5

25 23

Southwest Airlines flights operate at Concourse A or B

12

P-1

D Concourse

Chicago Midway Airport (MDW)

4B

P-5

P-2A

1

2 3 4 5 16 Southwest Airlines flights operate 7 14 at Concourse B or C 8 C Concourse 12 11 9

14

P-4

Terminal 4

22 21 19

B Concourse

19

P-2

25 24 9-15

18 16

P-3

27 26

Southwest Airlines flights operate at Gates 20-32

25

24

23

1 21

20

C Concourse

1

operate at Gates 1 or 3

To Gates 20-32

22

To Gates 1-17

Ticketing A Concourse

Terminal 2

Terminal 1 Ticketing

Ticketing

San Diego International Airport (SAN) 8

Mineta San Jose International Airport (SJC)

7 6

9

5

Southwest Airlines flights 10 operate at Gates 1-10

4 3

Terminal 1

International Arrivals (Gates 15–16)

Southwest Airlines flights operate at Gates 17-23

Ticket & Check-in Southwest

Volaris flights usually operate at Gates 20 or 21

Terminal A

Ticketing Terminal B

2 20 21

18

Lower Level

Ticketing

1

Security Checkpoint Ticketing

Security Checkpoint

Ticketing

3-4

1A

1-2

Volaris flights usually operate at Gates 15 or 16

To Terminal 2

APRIL 2013 SPIRIT

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Terminal Maps En Español

Southwest Airlines y Volaris

Información General Sobre Cómo Trasladarse Entre Southwest y Volaris para Pasajeros que Viajan A y Desde México Reserva tu boleto a México en southwest.com Terminales de Aeropuertos con Conexiones de Volaris Las Vegas* (LAS)

Los Angeles* (LAX)

Chicago Midway (MDW)

Oakland (OAK)

San Diego* (SAN)

San Jose (SJC)

LLEGADA DE SOUTHWEST

Terminal 1; Área B o C

Terminal 1

Área A o B

Terminal 2

Terminal 1; Puerta 1-10

Terminal B

VUELOS A CONEXIÓN (A MÉXICO)

Terminal 3

Terminal 2

Área A; Puerta A2 o A3

Terminal 1; Puerta 1 ó 3

Terminal 2; Puerta 20 ó 21

Terminal A; Puerta 15 ó 16

LLEGADA DE VOLARIS (DESDE MÉXICO)

Terminal 3

Terminal 2 o Tom Bradley Int’l Terminal (TBIT)

Área A; Puerta A2 o A3

Terminal 1; Puerta 1 ó 3

Terminal 2; Puerta 20 ó 21

Terminal A; Puerta 15 ó 16

CONEXIÓN A VUELOS DE SOUTHWEST

Terminal 1; Área B o C

Terminal 1

Área A o B

Terminal 2

Terminal 1; Puerta 1-10

Terminal B

* Para conexiones en LAS, LAX, y SAN, debes caminar o tomar un autobús una distancia corta entre los edificios.

Conexiones a Vuelos de Volaris (a México)

salir del avión de Southwest, ve directaya tienes un Pase para Abordar de Volaris, no tienes un Pase para Abordar de Volaris, • Almente • Sipuedes • Sidebes a la Terminal de Volaris indicada en la ir directamente a la Puerta de registrarte primero en el Mostrador tabla en esta página.

Embarque de Volaris (en LAS, LAX, y SAN, debes salir de la Terminal 1 y caminar o tomar un autobús a la Terminal 3 ó 2 y luego pasar por el Control de Seguridad de la TSA).

AVISO: El equipaje documentado será transferido automáticamente a Volaris para ti.

Conexiones a Vuelos de Southwest (desde México) del avión de Volaris, todos los Clien• Altessalir deben pasar por la Inmigración de EE.

• •

UU. antes de buscar su equipaje documentado en el área de reclamo de equipaje. Luego irás a la Aduana de EE. UU. para pasar el equipaje documentado y de mano. Una vez que pases la Aduana de EE. UU., los Clientes con equipaje documentado irán al Mostrador para Documentar Equipaje de Volaris, donde el equipaje será documentado de nuevo y transferido a Southwest Airlines.

AVISO: Si compraste alcohol, perfumes u

otros líquidos libres de impuestos, estos líquidos deben ser colocados en tu equipaje documentado antes de dejarlo en el Mostrador para Documentar Equipaje de Volaris. Si no lo haces, la TSA te quitará estos artículos cuando pases por el Control de la TSA para ir a las Puertas de Embarque de Southwest. Pasa al Área o Terminal de Southwest Airlines (en LAS, LAX y SAN debes salir de la terminal donde llegaste y caminar o tomar un autobús a la Terminal 1).

de Boletos de Volaris a LAS, LAX, o SAN antes de pasar por la Puerta de Embarque de Volaris. Sin embargo, si la transferencia es en MDW, OAK, o SJC, puede ir directamente a la puerta de embarque sin salir de la parte de seguridad del aeropuerto.

ya tienes un Pase para Abordar o un Docu• Simento de Seguridad de Southwest, puedes

pasar por el Control de Seguridad de la TSA e ir a la Puerta de Embarque de Southwest. Si no tienes un Pase para Abordar o un Documento de Seguridad de Southwest, debes registrarte primero en el Mostrador de Boletos de Southwest o en un Quiosco de Registro con Boleto Electrónico.

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McCarran International Airport (LAS) E1 E2 E3 E4 E5 E6 E7 E8

Los Angeles International Airport (LAX)

E9 E10 E11 E12 E14 E15 Los vuelos de Volaris llegan al Terminal 2 o TBIT, pero salen únicamente del Terminal 2.

Terminal 3 Los vuelos de Volaris operan normalmente en el Terminal 3.

Terminal 3

Los vuelos de Southwest Airlines operan en la Terminal 1.

Terminal 2

Terminal 1

Parking A Concourse

Ticketing

1 2 6

Terminal 1

17 20-25

Tom Bradley International Terminal

Ticketing

23

19

1 22 3 44 5 16 77 14 8 C Concourse 12 11 9

Los vuelos de Southwest Airlines operan en Concurso B o C.

26 24

4A

P-7

P-6

19

9 7

10

Terminal 7 Terminal 8

Oakland International Airport (OAK)

20

3

14a 17 14 15 12 11 10 9 8a 9a 8 7 6 5 Los vuelos de Volaris 4 3

B Concourse

18

15 16

14

12

32

11 9

10

2

31 30

7

29 28

5 3 2 1

8

Los vuelos de Volaris operan normalmente en las Puertas A2 o A3.

5

Terminal 6

17

15 11

Terminal 5

21 22

17

12

P-1

25 23

Los vuelos de Southwest operan en Concurso A o B.

14

P-5

P-2A

D Concourse

Chicago Midway Airport (MDW)

4B

P-4

Terminal 4

22 21 19

B Concourse

19

P-2

25 24 9-15

18 16

P-3

27 26

Los vuelos de Southwest Airlines operan en las Puertas 20 a 32.

25

24

23

1 22

21

20

C Concourse

1

A las Puertas 1 a 17

Ticketing

A Concourse

operan normalmente en las Puertas 1 ó 3.

A las Puertas 20 a 32

Terminal 2

Terminal 1 Ticketing

Ticketing

San Diego International Airport (SAN) 8 Los vuelos de Southwest Airlines operan en las Puertas 1 a 10.

Los vuelos de Volaris operan normalmente en las Puertas 20 ó 21.

Mineta San Jose International Airport (SJC)

7 6

9

5

10

4 3 Los vuelos de Southwest Airlines operan en las Puertas 17 a 23.

Ticket & Check-in Southwest

Terminal 1

21

Llegadas Internacionales (Puertas 15–16)

Terminal A

Ticketing Terminal B

2 20

18

Planta Baja

Ticketing

1

Control de Seguridad Ticketing

Control de Seguridad

Ticketing

3-4

1A

1-2

Los vuelos de Volaris operan normalmente en las Puertas 15 ó 16.

A la Terminal 2

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Rapid Rewards Partners

Rewards you can really use. Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations. As a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE* You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines®. Your points spend like cash, so lower fares require fewer points to fly. That means you can cash in for small trips or save your points for one big trip! With Rapid Rewards, it’s easy to fly to any of the over 75 destinations that Southwest Airlines serves.

Member tiers offer more benefits. • Priority boarding • Fly By® Priority Check-in • Security Lane access (where available) • 25% point-earning bonus

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Sign up for Rapid Rewards now and receive up to 750 bonus points! Text SPIRIT and your e-mail address to 72743 to get started.

Standard text and data messaging rates may apply. Maximum of two enrollment communications. Offer is only valid for new-Member enrollment. Automatically receive 250 bonus points for enrolling in Rapid Rewards. Opt in to receive both Rapid Rewards e-mail communications, stay subscribed for at least three months, and then 500 bonus points will be deposited automatically into your account. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions.

Earn Even Faster With Rapid Rewards Credit Cards! With the Southwest Airlines Rapid Rewards Credit Cards from Chase, every purchase earns you points to redeem for flights and more. Each card has its own distinct benefits that can help you get to your favorite destination. Rapid Rewards Credit Cardmembers have the opportunity to turn points into International flights, hotel stays, rental cars, gift cards, and more!

Plus and Premier Card Exclusive Benefits: Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events. Earn 2 points per $1 spent on Southwest Airlines and AirTran® Airways purchases made directly with the airlines. Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases. Earn 1 point per $1 spent on all other purchases. Earn bonus points after your Cardmember Anniversary every year. Visit southwest.com/applytoday to learn more. Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Credit Cards are issued by Chase Bank USA, N.A. See southwest.com/applytoday for pricing and rewards details. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

152 SPIRIT APRIL 2013

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More Partners. More points. More reward flights! Did you know that Rapid Rewards is more than a frequent flyer program? By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/RR-Partners and start earning even more points today!

TRAVEL Hotels

Receive 600 points per qualifying stay. JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

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Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

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Ground Transportation

Rental Cars Receive 600 points per qualifying rental.

Receive up to 300 points for qualified travel to and from participating airports.

EVERYDAY EARNING e-Miles® members can earn Rapid Rewards Points for simply reading and reacting to marketing messages. • Join e-Miles and view ads based on your interests. • Answer a few simple questions. • Get rewarded for your time and redeem e-Miles miles for Rapid Rewards Points. Visit e-miles.com/swapartner to get started!

Rapid Rewards Members in participating states* can earn points when signing up for qualified electric service plans. *Energy Plus services CT, IL, MD, NJ, NY, OH, PA, and TX.

Earn Rapid Rewards Points for qualified enrollment in Experian’s credit monitoring and ID protection products freecreditscore.com and protectmyid.com.

Earn points on your new Chase mortgage! • 12,500 points for any new Chase mortgage under $250,000 • 25,000 points for any new Chase mortgage $250,000–$500,000 • 50,000 points for any new Chase mortgage over $500,000 For more information, visit chase.com/swa.

ENTERTAINMENT

SHOPPING Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Earn Rapid Rewards Points with Chase Rapid Rewards Members can earn Rapid Rewards Points with a new mortgage from Chase. • 12,500 points for any new Chase mortgage under $250,000 • 25,000 points for any new Chase mortgage between $250,000 and $500,000 • 50,000 points for any new Chase mortgage over $500,000 Chase offers competitive interest rates, flexible loan terms, and same-day prequalification. One of our dedicated Mortgage Bankers will work one-on-one with you to find the right loan and make sure your loan approval goes smoothly. To get started, call our Rapid Rewards line at 1-866-550-9870 or visit chase.com/swa. Applications must be submitted by calling 1-866-550-9870. Mortgage applications submitted through a Chase branch or mortgage loan branch office are not eligible to earn Rapid Rewards Points in this program. Rewards cannot be combined with any other offer except Chase Exclusives. All Rapid Rewards rules and regulations apply. Please allow six to eight weeks after your loan has closed for points to post to your account. All home lending products are subject to credit and property approval. Rates, program terms, and conditions are subject to change without notice. Not all products are available in all states or for all amounts. Other restrictions and limitations may apply. Results of the mortgage affordability estimate/prequalification are guidelines; the estimate is not an application for credit, and results do not guarantee loan approval or denial.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points on each order of $29.99 or more. Visit teleflora.com/rapidrewards.

APRIL 2013 SPIRIT

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®

AS A SERVICE AND CONVENIENCE FOR OUR CUSTOMERS, SOUTHWEST AIRLINES IS IMPLEMENTING A WIRELESS NETWORK ACROSS OUR FLEET.

WHAT IS IT? A wireless satellite–based network that allows you to connect to the Internet thousands of feet in the air!

WHEN CAN I USE IT? A Flight Attendant will alert you if the wireless network is available on your aircraft. As soon as the Flight Attendant says it is safe to turn on approved electronic devices, you are welcome to connect. The Flight Attendant will also announce when it is time to turn off and stow your device before landing. The network will be unavailable at that time.

WHAT KIND OF DEVICE DO I NEED? All you need is a WiFi-enabled device (802.11a/b/g or n) with an Internet browser. Please note that cellular devices without a WiFi component will not work with this system, and their use is restricted to game or airplane mode per current regulations.

HOW DO I CONNECT? Every device is different, but here are the basic steps: 1. Once the Flight Attendant has announced that it is safe to use approved portable electronics, turn on your WiFi-enabled device and set to airplane mode (if applicable). 2. View available wireless networks, select “Southwest WiFi,” and connect. 3. Launch your Internet browser for immediate access to the Southwest Airlines Hotspot portal and all it has to offer. 4. To purchase WiFi, click “Get Connected” and enter the requested information. 5. Enjoy surfing the web at 30,000 feet!

WHAT CAN I DO ON IT? The Southwest Airlines WiFi features a free entertainment portal that houses limited content including a flight tracker, shopping, games, and all that southwest.com has to offer at no charge to you! On our network, you can do just about anything you can do at work or at home. Due to the shared environment, we prohibit the use of voice applications (VoIP) and attempt to filter inappropriate content. Please note the speed for viewing and downloading high-bandwidth content, such as high-quality streaming media or large-file downloads will vary.

IS IT SECURE? The onboard wireless connection is similar to a WiFi service at a coffee shop, library, hotel, or airport. You should exercise the same precautions you would at one of these public locations.

TROUBLE CONNECTING? We apologize for any inconvenience you may have experienced. First, you should have confirmed the aircraft and your device was indeed WiFi enabled, then try disconnecting and connecting again. If your problems connecting persist, we advise contacting your device manufacturer or your company’s network administrator for continued support. Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-I-FLY-SWA (800-435-9792) to report any problems you may have encountered with your WiFi service.

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Please abide by public announcements from Flight Attendants concerning electronic devices. En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Flight Service

Always Permitted Pueden usarse en todo momento dentro del avión Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Noise-canceling Headphones Auriculares que aislan el ruido

Permitted Above 10,000 Feet Permitidos al volar a una altura mayor de 10,000 pies Only devices with transmitting capabilities disabled are permitted above 10,000 feet. Note that WiFi (802.11) devices may be used on aircraft equipped with our inflight Internet service when authorized. Sólo se permiten los dispositivos con la capacidad para transmitir datos desactivados cuando se vuele a una altura mayor de 10,000 pies. Nota que los dispositivos WiFi (802.11) pueden ser usados en los aviones equipados con nuestro servicio de Internet durante el vuelo, cuando sea autorizado.

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares en modo GAME o AIRPLANE

Personal Digital Assistants (PDAs) or Handheld Computers Agendas electrónicas (“PDAs” o computadoras de mano)

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Wireless Mouse or Joystick Ratón o control inalámbrico

Remote-controlled Toys Juguetes de control remoto

Two-way Radios (“Walkie-talkies”) or Scanners Radios emisores/receptores (walkie-talkies)

Cellphones and pagers may be used at the gate and after landing. Los teléfonos celulares y localizadores pueden ser usados en la puerta y después de aterrizar.

Please use headphones when using portable electronic devices. Por favor, usa auriculares al usar dispositivos electrónicos portátiles.

Lost an item onboard a flight? Visit the Customer Service page on southwest.com to report a lost item.

All pets must stay inside their carrier and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo. Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone.

Remember Recuerda Federal law prohibits any passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Southwest Airlines is proud to serve the following beverages: Where applicable, prices include sales tax. Beverages may be purchased with the Rapid Rewards Credit Card from Chase, other major credit or debit cards, or drink coupons. You must be 21 to drink alcoholic beverages. According to the U.S. Surgeon General, women who are pregnant or who may become pregnant should not drink alcoholic beverages because of the risk of birth defects.

LIQUOR $5

• Dewar’s Scotch • Jack Daniel’s • Wild Turkey • Canadian Club Reserve • Tanqueray Gin

• Bacardi Rum • Baileys Irish Cream • Finlandia Vodka

BEER $5

WINE $5

• Michelob Ultra • Bud Light • Miller Lite • Coors Light • Heineken • Corona Extra

• Coastal Ridge Chardonnay • Coastal Ridge Merlot

• Mr & Mrs T Bloody Mary Mix • Minute Maid Cranberry Apple Cocktail • Minute Maid Orange Juice • Minute Maid Apple Juice

• LIFT Coffee • Decaf Coffee • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water

COMPLIMENTARY BEVERAGES

Southwest provides comingled onboard recycling for all your paper, plastic bottles, and aluminum cans, so thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

• Coca-Cola • Coke Zero • Diet Coke • Sprite • Sprite Zero • Dr Pepper • Diet Dr Pepper

• Seagram’s Ginger Ale • Seagram’s Tonic Water • Seagram’s Seltzer Water • Tomato Juice

Valid Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s name (or issuing group). Business Select® drink coupons are valid for same day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

APRIL 2013 SPIRIT

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The “If” List

Aziz Ansari, if you could take back one sentence you’ve ever spoken, what would it be? “Sure, I’ll do the Spirit magazine Q-and-A.”

If you could choose to be born to parents other than your own, who would they be? Cliff and Clair Huxtable. You didn’t say they had to be real. If you had to choose a first name other than your own, what would it be and why? Axel, as in Axel Foley [of 1984’s Beverly Hills Cop]. This is 12-year-old Aziz answering questions now. If you ruled the world, what’s the first thing you would change? I wouldn’t want to rule the world. But I do enjoy the Tears for Fears song that counters that notion. If a picture paints a thousand words, what are you doing in that picture? Probably wasting time on the Internet.

If you had a superpower, what would it be? Either knowing what people are thinking or having the ability to know the perfect text to send to girls. If you had a time machine, where would you go and why? I’d go right to the date of my death, pop up outside the funeral, and blast T.I.’s “I’m Back.” If you had coined a single phrase of wisdom, what would it be? I love what Steve Martin says when people ask for advice on how to make it: “Be undeniably good.”

The Parks and Recreation star appears in the upcoming animated film Epic and the starstudded comedy This Is the End.

PHOTOGRAPHY BY CORBIS OUTLINE/DALE MAY

If you could give your 10-year-old self one piece of advice, what would it be? Work hard; be nice to others.

What About You? If you could listen to only one album for the rest of your life, which would it be and why? Submit your answer at spiritmag.com/if. Our favorite responses will be published in an upcoming issue of Spirit. 156 SPIRIT APRIL 2013

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