June 2014

SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM速

Follow Your Nose A bucket list of aromatic destinations

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JUNE 2014

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LI

Defining the Future of the Public Research University

UC San Diego UC San Diego’s Scripps Institution of Oceanography is the best doctoral program of its kind, as ranked by the National Research Council UC San Diego is ranked by Surfline as the best surfing school in the nation.

Charging Ahead From its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risktaking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

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LIVING THE

Life Aquatic

Meeting the Beach Each year, during UC San Diego’s Welcome Week, students gather for beach games, surf and kayak lessons, and a massive beach cleanup. The event, called Meet the Beach, provides an opportunity for the campus to connect with its unique community and environment. The cleanup is a part of the Volunteer50 initiative, which encourages the campus community to perform 50 hours or more of community service during the

Campus volunteers help clean up the beach

academic year.

Conserving Coral Reefs In addition to their natural beauty, coral reefs are ecologically and economically important ecosystems. By using computers to control CO2 and water temperature above complex reef systems, Davey Kline is simulating future ocean conditions to better understand what might happen as the oceans warm and acidify.

His research will help guide future decisions to protect and conserve the valuable reefs.

Davey Kline, Ph.D.

REINVENTING

Medicine

Fighting Malaria on Multiple Fronts Malaria affects anywhere from 250 to 500 million people annually. Despite recent advances, the ailment persists as one of the world’s deadliest infectious diseases. Elizabeth Winzeler’s ’s innovative research at the interface of chemistry and genetics employs advanced screening programs to create novel candidates for possible treatment. Her work investigates new classes of drugs that appear to target the disease parasite at all stages of its development and transition.

Elizabeth Winzeler, Ph.D.

Building a Model of Autism Autism spectrum disorders are complex neurodevelopmental diseases characterized by deficits in verbal communication, impaired social interaction, and limited and repetitive interests and behavior. Alysson Muotri and colleagues have used stem cells from patients with Rett syndrome, one of the most aggressive forms of autism, to create the first human cellular Alysson Muotri, Ph.D.

model of the disorder that could be used for drug screening, diagnosis and personalized treatment.

Learn more at ucsd.edu.

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4/23/14 3:55 PM

Spotlight Destination: Paseo del Norte, Roseville, CA

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4/28/14 11:16 AM

Phoenix, AZ Dallas Fort Worth, TX

Northern California

Florida

Southern California

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Looking Looking for for aa new new home, home, but but unsure unsure where where to to start? start? Contact Contact our our friendly friendly Community Community Information Information Specialists Specialists at at the the numbers numbers listed listed above. above.

khov.com/southwest Pricing features and availability subject to change without prior notice. We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin. ©2014 K. Hovnanian ® Great Western Homes, LLC. (ROC 188563) ©K. Hovnanian ® Companies ® of California, Inc. ©K. Hovnanian ® Homes Northern California, Inc. Equal Housing Builder.

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4/28/14 11:16 AM

Contents June 2014 56

Follow Your Nose

From an organic coffee roaster in Milwaukee to a pine-fresh forest in California, this list of fragrant destinations offers plenty of reasons to stop and take a whiff.

ON THE SCENT

Pamela Dalton is looking for links between smell and memory.

64

Scents & Sensibility

The science behind our sense of smell remains shrouded in mystery. Meet the researchers trying to crack the olfactory code.

78

Your Adventure In Galveston

COVER STYLING BY MELISSA CLEMONS, HAIR AND MAKEUP BY LESLIE BELCHER, MODEL KAIT RI

Replete with deep-sea fishing, striking architecture, and whirling roller coasters, this Lone Star State destination sates even Texassize travel appetites.

ON THE COVER / Travel:

the latest advance in the field of aromatherapy.

PHOTOGRAPHY

BY JUSTIN CLEMONS, ILLUSTRATION BY NOMOCO

6 SPIRIT JUNE 2014

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TWIST OF FATE

tk caption tktk ktktkktktktk tkk tkktkktktk.

PHOTOGRAPHY BY JARED CASTALDI

5/12/14 5:02 PM

Santa Fe, NM

You cannot take the land home with you.

The spirit, the soul, and maybe a Navajo blanket, you can.

TRUE

FALSE

Adventure that Feeds the Soul. newmexico.org

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Contents June 2014 46

33 78 Your Adventure In Galveston

To-Do List 10 Action Items in This Issue 1 Create a stir

39 58

with Sriracha Page 34

take on crab cakes Page 36

3 Spice up small talk Page 40

4 Learn about a little bird Page 43

5 Hop over

hurdles Page 49

6 Ask for expert

opinions Page 50

7 Size up

adjustableheight desks Page 52

Front

14 Gary’s Greeting 16 Gary’s Greeting

18 20 22 24 28 33 39 43 49

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Eat Drink Sleep Wise Guide Numbers Business

Middle

56 Follow Your Nose 64 Scents & Sensibility 78 Your Adventure

In Galveston

Back

89 Promotional Series:

Spirit of Music City 101 Calendar 109 Fun! 124 Spotlight 127 Community Outreach 128 Products & Services 131 Flight Service 132 Terminal Maps 134 Information 136 Rapid Rewards and A+ Rewards Partners 138 Route Map 140 The “If” List

8 Set your sights on Atlanta Page 54

9 Craft a critter

at a snail’s pace Page 109

10 Get to know

Gabrielle Union Page 140

PHOTOGRAPHY BY ROUSE PHOTOGRAPHY (POOL), ADAM VOORHES (KETCHUP), COURTESY GALVESTON ISLAND CVB (GALVESTON); ILLUSTRATION BY FRANCESCO POROLI

2 Try a Midwest

8 SPIRIT JUNE 2014

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5/7/14 5:15 PM

THEY DECLARE JOBS FINISHED only after they are proud of the result. Their personal standards are higher than most, which is why their successes are also greater.

MORE THAN 96,000 loyal and true Cowboys have combined to exceed $1 BILLION for Branding Success: The Campaign for Oklahoma State University. But the state’s most successful higher-education campaign continues until Dec. 31, 2014. OUR JOB ISN’T COMPLETE. There is still so much to do.

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4/28/14 11:29 AM

SOUTHWEST AIRLINES + AIRTRAN

June 2014 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin CONTRIBUTING SENIOR EDITOR Melinda Mahaffey Icden PHOTOGRAPHY INTERN Mariah Tyler EDITORIAL INTERNS Mallory Ashcraft, Natalie Maneval, Katy Roden CONTRIBUTORS Jared Castaldi, Justin Clemons, Annie Monjar, Nomoco, Tim Neville, Adam Voorhes WEB DEVELOPMENT, PACE INTERACTIVE Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com.

PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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5/2/14 1:58 PM

©LITTLESTAR

YOU ALREADY KNOW YOU’RE GONNA LOVE IT!

TropLV.com • 1.800.829.9034 BENNY ANDERSSON & BJÖRN ULVAEUS’ MAMMA MIA! THE SMASH HIT MUSICAL

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SOUTHWEST AIRLINES + AIRTRAN

ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Brittany Dickinson Š 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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5/2/14 1:58 PM

American Made for

American Men. San Antonio Shoemakers™

Š SAS 2014

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These and other distinguished looks available at SAS Stores and select retailers nationwide.

Visit SASshoes.com for a location near you.

4/16/14 3:56 PM

This month, we celebrate the 43rd anniversary of Southwest Airlines.

When Southwest first took to the skies, there was nothing like it; flying was for the rich and elite.

Fares were high, and service was low. But Southwest had a vision to offer low fares, friendly Customer Service, and a convenient flight schedule. We offered shorthaul, high-frequency service and carved out a niche that has served us well.

We launched the low-fare revolution, and we’ve since grown to carry more passengers within the domestic U.S. than any other airline.

But the world has changed greatly since 1971. For example, recordhigh energy prices have impacted demand; despite the fact that our shorthaul market share increased during the timeframe, we served 6 million fewer Customers on shorthaul routes in 2013 than in 2000.

Customer Service in Action Recently, a uniformed serviceman approached our ticket counter in Atlanta to checkin for his flight when he noticed that one of his bags was badly ripped. Our Customer Service Agent went to a supply closet and retrieved a brand new Southwest tote bag, which we make available for Customer purchase when luggage is unsuitable for baggage handling.

But to show gratitude for the solider’s service, our Agent reached into his own pocket, pulled out his credit card, and paid for the bag. I am proud of all the men and women who bravely serve our country, and I’m very proud of our Customer Service Agent for his act of kindness.

That’s significant, especially for an airline like Southwest.

We’ve responded accordingly, evolving our business model to meet our Customers’ changing needs.

We’ve refreshed our cabin interiors, installing WiFi and offering free live TV onboard, thanks to DISH. We’re bringing on larger airplanes that are better suited for longer flights. We’ve expanded our service in big markets like New York and Washington, D.C. We’ve revamped our Rapid Rewards Frequent Flyer program. We’ve acquired AirTran Airways, and we’re in the final stages of integrating our airlines to become one by the end of this year.

That has set the stage for launching Southwest’s first flights to international destinations. (Service to Aruba, the Bahamas, and Jamaica begins in July.) By year’s end, we’ll offer Southwest service to all of AirTran’s current international destinations—see our Route Map on page 138—with an eye toward expanding even further.

What started as a revolution is now undergoing an evolution.

But we haven’t changed what we stand for: low fares, a convenient flight schedule, and the friendliest Employees in the world. Our Purpose is to connect you, our valued Customer, to the moments that are most important in your life through friendly, reliable, and low-cost air travel. That was true in 1971, and it’s just as true today. Thank you for allowing us to share the LUV for the past 43 years. Here’s to many more!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting +

The Low-Fare Evolution

14 SPIRIT JUNE 2014

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5/13/14 11:03 AM

TAKE YOUR TURN AT THE TOP The world’s tallest observation wheel is now open!

Tickets available at TheLINQ.com.

Taste. Shop. Wander. Explore the Strip’s ultimate meeting place.

THELINQ.COM

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4/30/14 9:56 AM

Este mes Southwest Airlines cumple 43 años. Cuando Southwest voló por primera vez, todo era diferente; volar era un lujo para ricos y para un grupo muy selecto de la sociedad.

Las tarifas eran altas y el servicio, pobre. Sin embargo, Southwest decidió ofrecer tarifas bajas, un amistoso servicio al Cliente y un conveniente itinerario de vuelos. Nuestros vuelos eran cortos y frecuentes, con lo que creamos un nicho que nos ha dado buenos resultados. Iniciamos la revolución de las tarifas bajas y desde entonces hemos crecido hasta convertirnos en lo que hoy somos: la aerolínea que transporta a más pasa-

jeros dentro de los Estados Unidos.

No obstante, el mundo ha cambiado mucho desde 1971. Por ejemplo, los altos costos de combustible han tenido un fuerte impacto en la demanda. Durante el 2013 tuvimos 6 millones de clientes menos en nuestras rutas cortas que en el año 2000, aunque nuestra participación en el mercado de recorridos cortos aumentó en ese período. Esta cifra es significativa, sobre todo para una aerolínea como Southwest.

Buscando adaptarnos a la situación, decidimos modificar nuestro modelo de negocio para satisfacer las nuevas necesidades de nuestros

Servicio al Cliente en Acción Recientemente, un militar uniformado se acercó a nuestro mostrador en Atlanta para hacer el checkin de su vuelo, y entonces notó que una de sus valijas estaba dañada. Nuestro Agente de Servicio al Cliente fue al armario de suministros y trajo un bolso Southwest completamente nuevo, de los que tenemos a la venta para los clientes que viajan con equipaje de mano inadecuado según las normas establecidas. Para agradecer a este soldado por su servicio, nuestro Agente pagó el bolso con su propia tarjeta de crédito. Me siento orgulloso de todos los hombres y mujeres que defienden con valentía nuestro país, así como también me enorgullezco por el acto de generosidad de nuestro Agente de Servicio al Cliente.

Clientes. Renovamos el interior de nuestras cabinas y ahora ofrecemos WiFi y TV en vivo a bordo, gratis gracias a DISH. Además, estamos incorporando aviones más grandes, que son más adecuados para vuelos de mayor duración. Hemos ampliado nuestro servicio a mercados de gran tamaño, como Nueva York y Washington D.C., y modernizamos nuestro programa de Viajero Frecuente “Rapid Rewards”. Adquirimos AirTran Airways y estamos en las fases finales de integración, de modo que a fines de este año seremos una sola aerolínea. Esta fusión crea las condiciones para iniciar los vuelos internacionales de Southwest: los vuelos a Aruba, las Bahamas y Jamaica comenzarán a partir de julio. A fines de este año, los servicios de Southwest estarán disponibles para todos los destinos internacionales actuales de AirTran—los cuales pueden consultarse en nuestro mapa de recorridos, en la página 138—y aspiramos a expandirnos aún más.

Lo que comenzó como una revolución ahora está en evolución. Pero nuestros principios son los mismos: tarifas bajas, un itinerario conveniente de vuelos y los Empleados más amables del mundo. Nuestro Propósito es ofrecerte a ti, nuestro apreciado Cliente, un vuelo amigable, confiable y de bajo costo que te lleve a los momentos más importantes de tu vida. Y hoy este objetivo sigue siendo tan real como lo era en 1971. Gracias por permitirnos compartir este AMOR contigo durante 43 años. ¡Y por muchos más!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

La evolución de las tarifas bajas

16 SPIRIT JUNE 2014

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5/13/14 11:09 AM

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12/23/13 9:36 AM

Jeff Condie FI EL D T EC H N I C IA N S U PER V I S O R

+

Star of the Month

TA M PA , FLO R I DA

OFF THE CHART

Jeff’s LUV for Southwest can’t be measured.

When he’s not busy fishing, hunting, and keeping his daughters’ cars running, Jeff Condie is working as a Southwest Airlines Field Technician Supervisor. Jeff has been a proud member of the Southwest Family for nearly 20 of his 23 years in the industry. In his role at Southwest, he assists aircraft mechanics by troubleshooting problems with various aircraft systems.

Jeff started his career working for a different carrier in 1991, but he moved to Dallas to work for Southwest shortly after. He did overnight plane maintenance for six years before relocating to his current home in Tampa, Florida. “Every night working for Southwest brings something new,” Jeff says. “There is always a different challenge, and I love tackling each one.”

Jeff grew up with three brothers in Pittsburgh and has always been close with his family. Luckily, when he travels to Dallas for training he gets to see his brother Greg, a fellow Southwest Employee. Jeff also takes advantage of every opportunity to travel on his days off. He loves vacationing with his wife, Lori, and his teenage daughters, Emma and Kara.

Jeff made his favorite Southwest memory before he even started working for the Company. When he and Lori went to Dallas Love Field to pick up an Employment application for him, Lori, who was a flight attendant for another airline at the time, noticed that every Southwest Employee was polite, cheerful, and willing to help. “It was definitely something we weren’t accustomed to while working at our previous carriers,” Jeff says. After 19 years, he’s still excited to come to work every day.

“Southwest has given me the Freedom to work with the most dedicated, diverse, and Fun-LUVing People, and I see Freedom as the right and ability to do anything and everything you set your mind to,” he says.

We’re so grateful you set your mind on us, Jeff, and we’re proud to have you on our Team. — Sydni Walker Blue Man Group is proud to give Jeff Condie two tickets to a Blue Man Group show as a token of appreciation for his work and dedication. Congratulations, Jeff!

18 SPIRIT JUNE 2014

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PHOTOGRAPHY BY ALEX M C KNIGHT

5/2/14 10:51 AM

“SHARP, FUNNY AND INVIGORATING!” —SEVEN MAGAZINE © Blue Man Productions, LLC.

TICKETS FROM $59* VIP & ONSTAGE EXPERIENCES AVAILABLE *SUBJECT TO TAXES AND FEES

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4/30/14 9:52 AM

Rapid Rewards Freedom Story

Andrew Skurka

+

PRO FE S S I O N A L B AC KPAC KER , D EN V ER

FAR TREK

Andrew logs lots of miles both on foot and inflight.

20 SPIRIT JUNE 2014

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Personal skills and passion have translated into a profession for megahiker Andrew Skurka, making for the consummate Southwest Airlines Freedom Story.

Andrew, National Geographic’s Adventurer of the Year in 2007, has deliberately tested his physical endurance and wilderness skills on long-distance, solo backpacking trips. The author of The Ultimate Hiker’s Gear Guide, he also offers guided backpacking courses across the country in places like New Hampshire’s White Mountains and California’s High Sierra. He typically leads about 15 trips each year.

For the past decade, Southwest flights have enabled Andrew to share his experiences through presentations at universities, outdoor retailers, organizations like the Boy Scouts of America and the Appalachian Mountain Club, and corporations like Google and Microsoft.

“I never imagined that I would make a career of this,” he says. “Traveling 150 days per year isn’t easy, but I wouldn’t want it any other way.”

After he moved to Colorado in 2003, the opportunity to develop his unique profession emerged in tandem with Southwest’s expansion in Denver. “As my travel schedule grew, so did the number of destinations and flights,” Andrew says. In 2010, his most recent solo expedition took him 4,700 miles across Alaska and the Yukon, where he skied, hiked, and crossed bodies of water with a four-pound, inflatable packraft. He spent the next two years giving 112 presentations, traveling to the majority of them via Southwest.

Since the airline doesn’t charge change fees, Andrew appreciates that booking flights comes with “an implicit insurance policy.” And although he travels ultralight when backpacking, Andrew says being able to check two bags for free is a big perk of flying Southwest. He also appreciates the personal touches, like getting a card from the airline on Valentine’s Day with free drink coupons tucked inside. “I feel like Southwest really LUVs me!”

We certainly do, Andrew. Your story inspires all of us to be explorers—in both life and the world around us.

Rest assured: Southwest stands ready to be part of your next big adventure. —Monica Van Slate

PHOTOGRAPHY BY WILLIE PETERSEN

5/2/14 10:49 AM

“Our li le fish loves these goggles. She won’t take them off! I’ll be visiting this website again.”

- swimom82

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4/23/14 10:11 AM

From the Editor ®

OVER 180 LOCATIONS IN 50+ COUNTRIES AROUND THE WORLD FEATURING PREMIUM HOTELS, WORLD-CLASS GAMING & CONTEMPORARY AMERICAN FARE CAFES

Canada Niagara Falls Toronto

Central America San José, Costa Rica Guatemala City Caribbean Aruba Punta Cana Santo Domingo St. Maarten South America Belo Horizonte Bogotá Buenos Aires Caracas Cartagena Lima Margarita Island Medellin Santa Cruz Santiago Pacific Rim Fiji Guam Saipan Surfers Paradise Sydney Europe Amsterdam Barcelona Berlin Brussels Bucharest Budapest Cologne Copenhagen Dublin Edinburgh Florence Glasgow Gothenburg Hamburg Helsinki Ibiza Krakow Lisbon London Madrid Mallorca Malta Manchester Marbella Moscow

Munich Nice Oslo Paris Prague Rome Stockholm Tenerife Venice Warsaw Middle East Africa Bahrain Dubai Hurghada Istanbul Johannesburg Nabq Sharm El Sheikh Asia Andheri Bali Bangkok Bengaluru Chennai Fukuoka Gurgaon Ho Chi Minh City Hong Kong Hyderabad Jakarta Kuala Lumpur Macau Makati Melaka Mumbai New Delhi Osaka Osaka, Universal Pattaya Penang Phuket Pune Sentosa Singapore Singapore Changi Airport Tokyo Tokyo, Uyeno-Eki Yokohama

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Smelly stuff often gets a bad rap, but it’s time for a fresh take.

Dear Reader, Smell is the most underrated sense.

After all, seers use their second sight, judges give hearings, athletes have the right touch, and collectors show good taste. But tell someone she smells, and I doubt she will take it as much of a compliment.

I believe this is blatant smellism, an unwarranted prejudice against our own olfactory awesomeness.

For proof, consider the ant. Following chemicals in its environment as direct orders, it creates whole armies, even entire cities. Chemicals excite the creature, calm it down, tell it to feed the queen, defend the nest, or hit the road.

We’re not as far from the ant as we like to believe. As Annie Monjar reports on page 64, our smell receptors are closely tied to the most primitive parts of our brain: the areas having to do with emotion and memory. The chemicals around us—wafting from cafés, carrying the

ocean to the shore, bearing the joy of a wet dog—are giving us virtual commands. If we encourage the relict ant in us, we may find a richer life in these orders.

Jumping off a dock into my favorite lake in New Hampshire, I sense algae, water lilies, fish, and mud, an elixir that carries the command, Be a boy again. The mountain that overlooks this lake bears the scent of sun-warmed lichen on granite, and the smell says, Be here when the blueberries ripen on the ledges.

On page 56, we suggest two dozen ways to follow your nose, obeying the commands of smell. Call it travel aromatherapy. Please don’t sniff at the concept; I promise it will bring you to your senses—all of them.

And, even better, it just might bring you back in time.

—Jay Heinrichs Editorial Director

PHOTOGRAPHY BY GETTY IMAGES/JOEL SARTORE

United States Atlanta Atlantic City Baltimore Biloxi Boston Chicago Cleveland Dallas Denver Destin Detroit Four Winds Foxwoods Gatlinburg Hollywood, CA on Hollywood Blvd.

Hollywood, CA at Universal CityWalk Hollywood, FL Honolulu Houston Indianapolis Key West Lake Tahoe Las Vegas Las Vegas at Hard Rock Hotel Louisville Maui Memphis Miami Myrtle Beach Nashville New Orleans New York Niagara Falls Northfield Park Orlando Philadelphia Phoenix Pittsburgh San Antonio San Diego San Francisco Seattle St. Louis Tampa Washington, DC Yankee Stadium

MAKES SENSE

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Starring

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The

topped with fresh

FIERY

JALAPENO SALSA

On a Toasted

BRIOCHE

BUN ™

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4/25/14 3:54 PM

Your Words

Dear Spirit,

I travel a lot for business.

During my flights on Southwest, I often pass the time by thumbing through Spirit magazine or jotting down new business ideas. I was so inspired by the article on Van Phillips [“Chasing Beautiful Questions”] in the April edition that not only did I read it twice on two different trips, I challenged myself to start generating beautiful questions in both my work and home life. My first question to tackle: “How might I develop a small business for my children to run?” I’ll let you know the outcome.

What if you found that

creative genius does not lie

in knowing all of the answers?

Chasing Beautiful Questions

By WARREN BERGER

Photography by DAVE LAURIDSEN

STARTING LINE

Van Phillips launched a journey of invention by asking, “Why?”

68 SPIRIT APRIL 2014

APRIL 2014 SPIRIT

69

—DAN WORT ELKHART, INDIANA

We were asking, “How can our children support us in our dotage?” You may have asked a better one. Do keep us posted!

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@ spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine Follow us on Instagram at instagram.com/spiritmagazine

CONNECTION MADE

On a recent flight from Denver to Indianapolis I took a long enough break from my smartphone to happen upon your article “Connection Error” [April 2014]. I travel for work 60 percent of the time, and I see the whole airport process as just another day in the office. And to be truthful, I don’t always want to be bothered in the office. But what I realized after reading your article is that I was missing out on opportunities to meet new people and make traveling less mundane. So the next day on my return trip, I made the very conscious and purposeful decision to shut my phone off during the entirety

of the flight. What happened next was nothing short of miraculous.

A woman kindly asked to take the seat next to me and a conversation struck. We talked about our jobs, our hobbies, our families. We quickly found out that we were connected by six degrees of separation to quite a few people. After getting to know each other for the duration of the two-hour flight, my new friend, Mollie, and I exchanged information, and, because we both live in Colorado, set a date to connect with each other in the coming weeks.

Thank you for filling your magazine with such life-changing stories. I can honestly say that without reading your article, I would have buried my face in my smartphone, business as usual, and missed out on meeting a truly great person.

— LY R A R E P P L I N G E R CASTLE ROCK, COLORADO

We have had the best conversations that way—and have found it the best possible excuse for playing hooky.

(INTER)PERSONAL PROBLEM

It was very therapeutic to read about the experience of author Steve Almond in “Connection Error.”

Thanks to social media, the unpredictability and complexity of social interaction have been reduced to a series of virtual “likes” or short,

24 SPIRIT JUNE 2014

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facebook.com/ SkyJumpLasVegas

Follow us: @SkyjumpLV SkyJumpLasVegas.com | 800.99.TOWER

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Your Words pithy comments meant to entertain rather than express what people really feel. Sound bites replace conversation, and mere acknowledgment replaces real connection. I agree with Almond’s conclusion that initiating conversations with people around you is awkward but makes you feel more human. Interpersonal connection has special value. Thank you for such a thoughtful piece.

times, unpleasant details about their lives. I was almost moved to tears by the honesty of the exchanges between strangers. After I finished reading, I turned to the gentleman sitting next to me on the plane. We enjoyed a wonderful conversation for the duration of the flight. Thank you for your beautiful insight and for reminding us of the forgotten beauty of face-to-face human interaction.

—J O N AT H A N K I M O A K L A N D, C A L I FO R N I A

— M A R I S S A C H AV E Z E L PA S O, T E X A S

We were tempted to “like” your letter, Jonathan; instead, we’ll offer you our personal thanks.

STORYTELLER

COLLAR COMMENTARY

At 33 years old, I’m on the older end of the millennial generation. I still remember the earliest car and mobile phones; I’m also your typical business executive—checking email on my smartphone, connecting with colleagues on LinkedIn and friends and family on Facebook—which is why I wholeheartedly appreciated Steve Almond’s “Connection Error” in the April issue of Spirit. I smiled when I read, “It’s not technology that’s caused the social atomization of our public spaces ... it’s the frantic rush of capitalism.” It reminds me that I should be enjoying life more and telling my story rather than checking my email. That is, after all, what “we were mainly put on earth to do.” Well said, sir!

Thank you, Southwest Airlines, for making me look like a genius. During a recent flight to San Antonio to watch my son’s college baseball team play, I was getting my Yorkie, Torre, settled under the seat in front of me.

My dog-loving seatmates noticed his adorable bow-tie collar, so I started to brag about the company who makes them, Silly Buddy, which I had found on Etsy. Shortly afterward, while reading Spirit, one of the women noticed that Silly Buddy was featured in “The New American Dream” article [March 2014]. What an awesome coincidence! You certainly picked a quality company.

And without your pet travel policy, I never would’ve been able to show off the product in the first place. Now if Torre could just start earning Rapid Rewards Points...

— B R O O K E PA R K I N S O N IRVING, TEXAS

We’re all for capitalism, but we agree on that frantic rush part. Technology shouldn’t be a tether.

FACE TIME

“Connection Error” by Steve Almond was so touching and so relevant to modern society.

As a twentysomething who is part of the smartphone era, I, too, am often guilty of being consumed by my phone. The people with whom Mr. Almond conversed revealed raw, intimate, and, at

f1_letters_bh.indd 26

Southwest flights tend to be talkative to start with. That appears to have been even truer during April.

—A M Y D e R O S A L O M B A R D, I L L I N O I S

Just reading Spirit makes you look like a genius, Amy. We’ll be sure to pass along the suggestion about Rapid Rewards for Yorkies.

CORRECTIONS

In “Your Adventure In Santa Fe” [April 2014], we incorrectly stated the city’s population, which is approximately 69,204. Also, in April’s Calendar section, we misreported the favored winner of the Preakness Stakes as well as several other details concerning the event, including that it’s called “The People’s Party.”

We regret these errors.

5/5/14 4:43 PM

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STRING ENSEMBLE Jesús Rafael Soto’s “Penetrable” at the Los Angeles County Museum of Art is kid-approved. Photo by Mary Leipziger; Los Angeles

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

2

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face.

“Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

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—Justin, on consumeraffairs.com

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5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

2

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics.

Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen.

We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

3

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks?

You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return.

With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says.

Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.”

Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients?

No. It’s unprofessional.

Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

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Eat Drink Sleep

S L E E P I N R A NC HO S A N TA F E , C A

Rancho Valencia While You’re There EAT LOCAL at the Rancho Santa Fe Farmers Market.

The crepes and croissants from Francophile purveyor Oh La Vache make for a fine start to the day. Open Sundays; ranchosantafe farmersmarket.com PLAY BALL on one of the

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The yoga pavilion was inspired by the architecture of Bali.

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TAILGATE at the San Diego Polo Club, where matches happen Sundays at 1 and 3 p.m. Seersucker suits and wide-brimmed hats are encouraged. sandiegopolo.com

This sumptuous spa resort, 25 miles north of San Diego, has long been a haven for honeymooners and wellness buffs. Now there’s extra enticement to enter into its pampered seclusion: A recent $30 million renovation breathed new life into all 49 guest casitas and added a gleaming, open-air yoga pavilion and a destination restaurant, Veladora, that epitomizes modern California cuisine. A revamped fitness program brings in top instructors to lead classes on everything from Power Sculpt to Pilates—a great excuse for a post-workout steam, scrub, and massage at the adobe-swathed spa. At the end of the day, there’s no reason to leave your fireplaceequipped patio. But if you must venture out, there’s only one way to do it: behind the wheel of a Porsche 911 convertible, available to guests via the resort’s complimentary test-drive program.

JUNE 2014 SPIRIT

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Eat Drink Sleep

1 ounce Sriracha 3 cups water

1. Stir together, and freeze in an ice cube tray.

2 ounces Corralejo añejo tequila 1¼ ounces Cointreau 1 ounce fresh lime juice 1 pinch kosher salt 4 Sriracha ice cubes

2. Shake ingredients with

ice, and serve in a Collins glass over Sriracha ice cubes.

Garnish with a lightly massaged rosemary sprig.

DR I N K I N T U L S A, OK

El Grito

“I thought it would be fun to create a margarita that gets spicier as you drink it, so I made ice cubes infused with Sriracha. For the cocktail itself, I use añejo rather than blanco tequila.

Corralejo makes its añejo with a bow toward bourbon—it rests in charred oak casks for a year—so the flavors of wood and smoke are really integrated into the spirit. Most margaritas have salt on the rim; instead, we put it in the drink. Just like in food, it wakes up and rounds out all the flavors. I’ve always said that the culture in Tulsa outweighs its population.

We’re just one example of the bars here that are doing cool things with cocktails.”

STYLING BY ROBIN FINLAY

WHO Aaron Post, owner WHERE Valkyrie WEB valkyrietulsa.com

34 SPIRIT JUNE 2014

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PHOTOGRAPHY BY ADAM VOORHES

4/29/14 9:04 AM

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Eat Drink Sleep E AT I N OM A H A, N E

Trout Cakes

“The Grey Plume’s menu is seasonal and driven by local farmer supply. We get our groceries from growers in Nebraska and Iowa, and we make everything from scratch—from pickling veggies to churning our own butter. This is Nebraska’s version of a crab cake. The trout comes from a sustainable aquaculture farm in the Ogallala Aquifer, two hours west of Omaha. The recipe is simple and easy to replicate using other ingredients, so you can try it with seafood that’s specific to your region.

Pair it with spinach salad and bacon vinaigrette or put it atop a simple Caesar salad. It normally pops up on our bar menu, so it would be a fun snack for a cocktail party.”

WHO Clayton Chapman, chef/owner WHERE The Grey Plume WEB thegreyplume.com

2 4 1 1

6-ounce steelhead trout fillets tablespoons crème fraîche egg egg yolk zest of 1 lemon 2 tablespoons minced chives 1 teaspoon minced flat-leaf parsley 4 tablespoons bread crumbs

1. Dice fillets into 1/4-inch pieces.

Add remaining ingredients plus salt and pepper to taste. Mix well, and form into 2 to 4 patties. ¼ 2 1 3

cup all-purpose flour eggs, beaten cup bread crumbs tablespoons grapeseed oil

STYLING BY ROBIN FINLAY

2. Preheat oven to 350 degrees.

Dredge patties in flour, then in beaten eggs. Coat in bread crumbs.

Pour oil in a hot sauté pan. Sear trout cakes until golden brown.

Flip, and repeat. Place on a baking sheet, and bake 8 to 12 minutes.

36 SPIRIT JUNE 2014

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PHOTOGRAPHY BY ADAM VOORHES

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Wise Guide

Futebol Fever Sports columnist George Vecsey has your guide to the 2014 FIFA World Cup, kicking off June 12.

T OP F I V E

1

Making It “As host, Brazil did not have to qualify,” Vecsey explains. “The 31 visiting teams made it through tournaments over the past two years.

Mexico staggered but survived, while Portugal outlasted Sweden, depriving the World Cup of the charismatic Zlatan Ibrahimović.”

2

Tourney Structure “The first stage sees eight groups of four teams playing roundrobin games.

The two teams in each group with the most points advance, and those 16 nations play elimination games until the final.”

ILLUSTRATION BY FRANCESCO POROLI

F1_top5_SP.indd 39

3

American Dreams “The U.S. is in the Group of Death, the toughest foursome of the first stage.

They’ll likely look to the same players who beat Algeria in 2010: Tim Howard, Landon Donovan, Jozy Altidore, and Clint Dempsey.

Midfielder Michael Bradley is the glue of the team.”

4

Players to Watch “Portugal’s Cristiano Ronaldo is the best in the world right now, but Neymar of Brazil and Lionel Messi of Argentina, teammates during the club season, have a chance at leading their nations to the title.”

5

Quiet Time “The vuvuzela, the horn that assaulted eardrums in the last World Cup, is prohibited.

The ban includes all instruments, a travesty in a nation known for its music. Fans may still try to bring in the caxirola, a Brazilian rattle said to be 1/2,000 as noisy.”

Longtime New York Times writer George Vecsey is the author of Eight World Cups.

Cups

JUNE 2014 SPIRIT

39

5/2/14 9:21 AM

Wise Guide Judy Apps is a communication coach and the author of The Art of Conversation.

them, so a comment often works well because it gets the other person to open their mouth and make a noise, which for some is a start.”

Q+A

Mind Over Chatter Conversationalist Judy Apps simplifies small talk.

Is talking different than conversing?

“Most people prefer talking to listening,” Apps says, “but conversation involves both. It goes two ways, like a game of tennis, and both people get something out of it, whether it’s pleasure, information, or a connection.”

How can you get over a fear of making small talk?

“Taking a big breath gives you confidence as well as some air to talk with. In fact, any

40 SPIRIT JUNE 2014

F1_Q&A_SP.indd 40

sort of movement helps. Look outside at something. Wiggle your toes. It gets you out of your head and keeps you from being so self-conscious.”

How should you frame questions?

“The general advice is that you should only ask open questions, ones that can’t be answered without a full sentence. But some people are quite daunted by

What makes people bad at conversation?

“They think it’s only about having something to say. Books talk about finding the right topic and being entertaining, but you’ll get more out of it if you’re relaxed and curious. There are a million opportunities for small talk, and we shouldn’t treat each one as if it’s a matter of life and death.”

Is it something you can practice?

“Once you’ve convinced yourself to be lighthearted about it, practice all the time. When you’re shopping, don’t just silently hand over your change; make a comment about something in the shop. And it’s OK if not every encounter is successful. Not everyone is going to want to talk that day, and that’s fine.”

ILLUSTRATION BY ALEX EBEN MEYER

4/28/14 3:39 PM

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The Numbers

2

Hummingbirds consume

PHOTOGRAPHY © FRANS LANTING/CORBIS

times their weight daily.

Hovering over flowers at 3,000 wing-beats per minute takes a lot of energy, even when you weigh less than an ounce—which is why, despite the aggressive eating, these teensy fliers maintain a steady mass. “A hummingbird’s diet is mostly sugar-loaded nectar, which its body quickly converts to energy,” says Ross Hawkins, founder and executive director of the Sedona, Arizona–based Hummingbird Society. The mini creatures consume an average of 6 calories daily; to put it in perspective, if a 170-pound man had the same metabolism, he’d need to chow down on 2,900 Oreos a day to stay the same size. How’s that for eating like a bird?

JUNE 2014 SPIRIT

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43

5/12/14 10:29 AM

The Numbers

We switch between tech devices

21

times an hour.

44 SPIRIT JUNE 2014

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That’s according to a study

by OMD UK, a London-based media agency, that asked 200 people to record how many times they toggled between mobile phones, laptops, and the like. It doesn’t surprise Dr. Larry Rosen, a professor of psychology at California State University–Dominguez Hills, whose research has found that students focus on schoolwork for about three minutes before giving in to digital distractions. “If you’ve got a limited time to study,” he says, “you’re staying up later, and you’re probably not as functional because you’re stressed.” Multitasking clearly takes a toll on nonstudents, too. We’re all subject to the many distractions of—wait, what were we saying?

PHOTOGRAPHY BY DARREN BRAUN

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The Numbers

If it comes out of the iconic glass bottle at any other rate, the company won’t sell it. But lucky for you— and your fries—science can help speed things up.

“Ketchup is a Bingham plastic, meaning it behaves like a solid under low stress and a liquid under high stress,” says Michael Graham, a professor at the University of WisconsinMadison and editor of the Journal of Non-Newtonian Fluid Mechanics. The trick is to shake the bottle and then smack it—the glass will exert force on the reliquefied ketchup and help to “push” it out. Heinz won’t reveal its speed-calibrating methods. For now at least, they remain saucy secrets.

46 SPIRIT JUNE 2014

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The speed of Heinz ketchup is

.028 miles per hour.

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Business

L E S S ON

Joe De Sena FOUNDER OF SPARTAN RACE

How do you overcome obstacles? “Whether you’re running 100 miles or running a business—and I would argue that running a business is a lot harder than running 100 miles—it’s all about being in the right frame of mind. Often, it’s not a matter of if things are going to get ugly; it’s a matter of when. The way I get through those pain points is by treating every situation as a learning opportunity and reminding myself that it could always be worse. If you keep things in perspective and leave your ego out of it, then it just becomes a matter of putting one foot in front of the other.”

The endurance-racing veteran recently released his first book, Spartan Up! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life.

ILLUSTRATION BY MELINDA JOSIE

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PopExpert Consult with wellness pros from the comfort of home.

Here’s how Ingrid Sanders, founder and CEO of PopExpert, describes the online self-improvement source: “Oftentimes, we are so consumed by achieving success in our careers that we forget to invest time in other areas that add value to our lives. I started thinking about the abundance of health and wellness professionals in the world and how to make them more accessible. The answer was PopExpert, which connects people with specialists in a variety of fields through live video chats.

Users can choose from three categories: Life, Work, and Play.

Life covers topics like meditation, relationships, and nutrition, while Work includes career mentoring and productivity. Things like music, language, and style are housed under Play. You can learn more about the experts in their profiles, which also show their availability and rates, and, in just two clicks, you can schedule a time to talk. Sessions typically last 50 minutes and cost anywhere from $30 to a few hundred dollars. There are 3,000 experts on the site, including celebrity chef Mikaela Reuben, renowned birthing coach Latham Thomas, and many more.” popexpert.com ILLUSTRATION BY JESSE LEFKOWITZ

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opened the original Atlanta location in 1993.

The Midtown outpost also serves breakfast all day, and no meal is complete without a famous biscuit, slathered with housemade cranberry apple butter. flyingbiscuit.com

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Midtown This Atlanta business district is central to summer fun.

1 Home Base The new Celestial Dream Suite—with a bubbling fountain, massage recliner, and star-scape on the ceiling—is just one of the room options at the debonair Loews Atlanta Hotel.

Rest and relaxation continue at the Exhale spa, while French Master Chef Olivier Gaupin uses locally sourced ingredients to create modern Southern cuisine at Eleven. From $159; loewshotels.com

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2 Fresh Air A public green space since 1904, Piedmont Park offers everything from an off-leash dog park to tennis courts and a pool. Join the festivalgoers who flock here for the Atlanta Street Food Festival (July 12) and the Atlanta Ice Cream Festival (July 26). piedmontpark.org 3 Midday Meal Comfort food has been the cornerstone of The Flying Biscuit Café since chef Delia Champion

4 Happy Hour The focus is on whiskey at Article 14, but locals are equally lured in by the restaurant’s small plates, which range from spiced Georgia pecans to duck confit sliders.

An entire section of the drinks menu is devoted to Manhattans—name your spirit, vermouth, and bitters; watch your cocktail be expertly shaken; then toast to your own good taste. article14.com 5 Evening Eats The first Atlanta eatery from Top Chef judge Hugh Acheson, Empire State South puts a modern spin on Southern classics.

Start with the Farm Egg— served on a bed of Carolina Gold rice laced with seasonal ingredients like okra and tomatoes—or opt for In Jars, a combo of inventive spreads like boiled-peanut hummus and trout mousse. empirestatesouth.com

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For every great travel experience, there’s a distinctive aroma waiting to embed itself in your memory.

With this bucket list of fragrant places, all you have to do is

follow your nose.

BY TIM NEVILLE PHOTOGRAPH BY JUSTIN CLEMONS JUNE 2014 SPIRIT

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BEER GARDEN

Rogue Farms grows seven kinds of hops.

In need of invigoration?

Seek out these crisp, clean scents.

Hops

Rogue Farms, Tygh Valley, Oregon Herbal and sweet, with a hint of fresh pine needles, it’s no wonder hops has been beer’s iconic ingredient since Benedictine 58 SPIRIT JUNE 2014

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monks began brewing with it nearly 1,200 years ago. This farm’s 42 acres’ worth is used in 12 of Rogue Ales’ awardwinning brews, including Wet Hop Ale, whose hops are harvested less

than three hours before production. rogue.com

Lavender

Pelindaba Lavender Farm, San Juan Island, Washington Maybe it’s the color of the delicate

blossoms, but a fuzzy field of lavender sure smells a lot like purple— deep, relaxing, and pure. Go during the annual Lavender Festival (July 19–20) to harvest your own fragrant bouquets, then hit the farm store for all manner of scented souvenirs.

Need a refresher?

Try the lavender lemonade. pelin dabalavender.com

Pine

Big Bear Lake, California The bark of a towering Jeffrey pine smells like sawdust soaked in vanilla extract.

But don’t settle for a ground-level whiff: Climb one instead. Action Tours’ guided treeclimbing excursions involve ropes, harnesses, and solitude, 45 feet up.

Go ahead, lick

PHOTOGRAPHY BY ROGUE ALES & SPIRITS (HOPS); PELINDABA LAVENDER FARM (LAVENDER)

fresh

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been cleared before). celestial seasonings.com

sweet

From fruity to floral to chocolaty, the word means many things.

Churros Mountain Air

Salmon River, Idaho The middle fork of this aquatic thoroughfare skirts some of the Lower 48’s largest swaths of wilderness.

Book a rafting trip with the highly respected outfitter O.A.R.S.: You’ll encounter class III and IV rapids, world-class trout fishing, and air so pristine it’s primal. oars.com

El Moro Churrería, Mexico City Deep-fried and dusted with sugar, the churro is impossible to resist. Get these tubular pastries at their best from this 79-year-old shop near the San Juan de Letrán

metro station. elmoro.com.mx

and so be it. The real question: Does anything smell better than coconuts, pineapple juice, and rum on a sultry tropical night? barrachina.com

Piña Colada

Barrachina, San Juan, Puerto Rico Off a quiet street in Old San Juan sits the courtyard bar that claims to have invented the drink. A few other joints make the same claim,

Roses

International Rose Test Garden, Portland, Oregon More than 500 types of roses fill

FLICKR USER SCOTT COULTAS (MOUNTAINS) AND JAMES PERKINS (ROSE) LICENSED UNDER CC 2.0 GENERIC

Morning Lake

the bark. actiontree ropeclimbing.com

Mint

Celestial Seasonings, Boulder, Colorado Step inside the peppermint room at this famous tea factory, and let the happy scent of hundreds of pounds of dried leaves stop you in your tracks (and clear your sinuses as they’ve never

Boundary Waters Canoe Area Wilderness, Minnesota The olfactory stew of wet rocks, woods, and muck sublimely simmers most mornings at this paradisiacal expanse in northern Minnesota, where roughly 1.3 million acres of zen-inducing lakes, waterways, and boreal forest conspire for the perfect canoeing and camping trip. boundarywaters outfitters.com

PHOTOGRAPHY BY LEELA CYD (EL MORO CHURRERIA)

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FULL CIRCLE

Churros are cut from spirals of fried dough.

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Chocolate Company’s factories in Chicago, where the richness of the air in certain areas will make you think you’re in Willy Wonka land.

For a taste of the artisanal version, visit this Logan Square confiserie, and let your schnoz savor nine types of hot chocolate. katherine- anne.com

Peaches

Chocolate

Katherine Anne Confections, Chicago Much of the country’s cocoa comes from the Blommer

WARM FUZZIES

Summer is prime time for peach-picking in Georgia.

Gregg Farms, Concord, Georgia A universal law dictates that we cannot eat peaches without first pressing our noses into them to inhale syrupy memories of summer goodness.

Pick your own at this family-owned

orchard, or just linger at the walkup window, devouring homemade peach ice cream by the bucketful. greggfarms.com

smoky

Dry and fiery or dripping with flavor, these smells are so strong they’ll stick to you.

Barbecue

Magnolias

Charleston, South Carolina In the summer, the lemony scent of magnolia blossoms is so thick you could almost hold a bottle up and capture it. For concentrated doses, head to the gardens at Middleton Place plantation. middletonplace.org

Lockhart, Texas Texans know this one-horse town is the state’s barbecue mecca. The mouthwatering aroma of slowroasting brisket, ribs, and sausage pervades the entire place, thanks to the four famed joints churning out BBQ from sunup to sundown. Get your fill at Smitty’s Market, where the walls are literally painted with decades of savory

flavor. smittys market.com

Incense

Tibetan Mongolian Buddhist Cultural Center, Bloomington, Indiana The Dalai Lama’s oldest brother escaped from Tibet in 1950 and later founded one of the most important Buddhist centers in America.

Amble its 108 leafy acres, and duck into the shrine room and stupas that offer spicy notes of the Far East with every deeply breathed om. tmbcc.org

Coffee

Anodyne Coffee Roasting Co., Milwaukee, A rich cloud of roasting coffee lingers thick around this microroaster and café in hip Walker’s Point, where organic beans transform 60 SPIRIT JUNE 2014

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PHOTOGRAPHY BY BRITTANY WOOD (PEACHES); GRANT KESSLER PHOTOGRAPHY (HOT CHOCOLATE); COURTESY MIDDLETON PLACE (MAGNOLIA)

this garden, a lush laboratory of sorts where breeders test new hybrids. Follow the tendrils of citrus curling off the Francis Meilland, a pale pink beauty introduced in 2013 that is most fragrant in the heat of the day. rosegardenstore.org

PHOTOGRAPHY BY WYATT McSPADDEN (SMITTY’S)

5/12/14 4:44 PM

UNDER THE HOOD

Oak-fired brisket at Smitty’s.

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Lots of things improve with time, and these odors are no exception.

Antiques

SMOKE SIGNAL

After rain, the creosote bush gives off a distinct aroma.

into puffs of creamy brown sugar in the cup. anodynecoffee.com

Creosote Bushes

Saguaro National Park, Arizona Ask anyone in Tucson about monsoons, and they’ll mention the “rain smell” that comes with them. Like a box of fresh crayons with daubs of prickly smoke feathered in, the aroma is creosote, a waxy bush whose name in Spanish— hediondilla—means 62 SPIRIT JUNE 2014

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“little stinker.” The park’s aptly named Creosote Trail weaves through a stand of them. nps.gov/sagu

spark a handmade Arturo Fuente in the lounge, and talk flavor wheels with other aficionados. littlehavanacigar factory.com

Cologne

Cigars

Little Havana Cigar Factory, Miami Step into this corner emporium, and inhale the tangy tobacco and rich leather. Then

Le Labo Fragrances, Los Angeles This unisex boutique compounds its fragrances by hand at the time of purchase. For a sophisticated, smoky scent with notes of leather and wood, opt for Patchouli 24. lelabo fragrances.com

Brimfield Antiques and Collectibles Shows, Brimfield, Massachusetts The world’s largest outdoor antiques show unfolds thrice a year in this rural setting 65 miles west of Boston, where upwards of 3,500 dealers entice visitors with furniture, pie safes, and gewgaws that delightfully reek of grandma’s house. brimfield.com

that no e-reader can replicate. rare booklink.com

Dusty Rocks

Bryce Canyon National Park, Utah Hoodoos, those mystical pillars of desert rock that

PHOTOGRAPH © KJEKOL/ISTOCK (CIGARS); LURAY CAVERNS (CAVES); LARK SMOTHERTON (CHEESE)

aged

Books

John K. King Used and Rare Books, Detroit Set amid the empty lots and distressed blocks of the city’s less sunny side, this institution has hundreds of thousands of timeworn tomes piled high inside a defunct glove factory. Wander the four stories of creaky floors, and inhale the trove of musty treasures

PHOTOGRAPHY BY EDGAR CARDENAS (CREOSOTE BUSH); MARK FLEMING (BRIMFIELD)

5/12/14 4:44 PM

FLICKR USER JENNIFER HUII (BOOKS) LICENSED UNDER CC LICENSE 2.0 GENERIC

sometimes soar higher than a 10-story building, number by the thousands at this otherworldly site, where the air conjures up sunshine and dinosaurs.

Catch a new day dawning at Sunrise Point, then hike the Rim Trail for views of them from above, where the updrafts are stale and dry. nps.gov/brca

Shenandoah Valley. luray caverns.com

History Caverns

Luray Caverns, Luray, Virginia Nowhere is the descriptor “earthy” more true than at this series of fusty rock chambers dressed in glimmering stalactites, deep beneath the

Lafitte’s Blacksmith Shop, New Orleans On the quiet end of Bourbon Street sits one of the city’s most legendary bars. Inside this weathered, early1700s French Creole abode, you can inhale the booze-tinged

history of centuries past—while also nosing a Bloody Mary. lafittesblack smithshop.com

Cheese

Cellars at Jasper Hill, Greensboro, Vermont Below the cows

and pasturelands of the Northeast Kingdom sit seven man-made caves where wheels of some of the country’s best artisanal cheeses come to pack on flavor. Thanks to the cache of curing fromage, the air is heavy, damp, and old. Take the aroma home with a wheel of pungent Winnimere. cellars atjasperhill.com

GOLDEN OLDIES

At Brimfield, even the beards are timeworn.

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ODOR READER

Olfactory flashbacks led Pamela Dalton to study smell.

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& SENSIBILITY Smell is intimately linked to emotion, memory, and our individual experience of the world.

How does this primal ability work?

Scientists are still sniffing out the answer.

By Annie Monjar Photography by Jared Castaldi

I

FIND SOMETHING calming about the smell of gasoline. When I was a kid, I used to loiter at the door of my dad’s home office on Sunday nights, begging him to take me for a drive. The stop at the gas station, fragrant with fuel, signaled that I could put my childhood anxieties aside, leaving behind untouched homework and the prospect of learning long division. Today, whenever I’m at a gas station I feel a small pang of longing—explainable only when I stop and think about how that specific scent affects me.

But like most people, I rarely do. I began life

with a big breath of air, and since then I’ve taken just about every gulp, all those particles and sensory stimuli, for granted.

When I consider my senses, smell comes last.

I’ve never been able to tell the difference between rosemary, thyme, and marjoram. I don’t garden.

I eat too fast. All tea smells like burnt, damp grass to me. And I suspect I’m not alone. The saying “stop and smell the roses,” after all, exists because we don’t often do just that. It’s no secret that, in our sensory family, smell is often overlooked. We rarely discuss it, and it gets little notice—unless it forces our attention.

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In high school, I was on the cross-country team. One fall afternoon, while we were out stomping the sidewalks, someone sniffed something unusual. Was it a skunk? Fertilizer? One of my friends shrugged and smiled: “I can’t smell.”

It seemed like such an afterthought. I hardly even heard her.

A couple years into our friendship, I began to understand that it wasn’t just that she couldn’t smell that skunk, or that fresh pile of dog doo, or whatever it was; she couldn’t smell anything.

She had congenital anosmia, having been born without a sense of smell. When I finally realized the full extent of her condition, it seemed either too unusual or too irrelevant to spend much time mulling over. In my olfactory oblivion, I certainly didn’t take that early opportunity to consider what smells add to our lives.

The real value of scent has always been a mystery. Freud thought that our sense of smell was vestigial. He had a point: It predates vision and hearing—single-cell organisms use chemical sensing as a way to detect nutrients and hazards. He also believed that our repression of smell was a sign that we had evolved from our primordial days. Those of us not concocting perfumes or nosing wines for a living certainly do live in a smell-suppressed, sanitized world.

We have FDA regulations and modern plumbing; our noses aren’t bombarded with aggressive odors the way they would have been when horses filled the streets and refrigeration ran on ice.

When we get nostalgic about Victorian times, we understandably skip the stinky parts. If you were forced to give up one of your senses, who would blame you for choosing smell?

And yet, when I think of my old friend, I wonder what it would be like to not fully experience the air around me. Would my memory of drives with Dad be quite as visceral? Would a vase of flowers mean as much? Would coffee provide the same morning jolt before I drank it? Would life be quite as rich?

In The Man Who Mistook His Wife For A Hat, Oliver Sacks, the famous writer and neurologist, recounts the story of a young medical student who goes on a drug bender one night (dabbling in PCP, cocaine, and speed) and wakes up to find his sense of smell heightened, in “a world of pure perception, rich, alive, self-sufficient, and full.” He sniffs the world “like a dog,”

rejoicing in the pleasures of our most overlooked, “primitive” sense. He eventually makes a full recovery, but, while acknowledging his gratitude for having regained his composure, he speaks of a tremendous loss: “I see now what we give up in being civilized and human.”

I’m starting to see it, too. When I pay more attention to smells—pressing my face closer to things, loitering in produce aisles a little longer—I realize that I’ve spent most of my life ignoring the hold that smell has over my every inhalation. But I suspected there was more to smell than meets the untrained nose. So I went to visit a place where teams of people give this forgotten sense the attention it deserves.

OLFACTORY CODE-BREAKERS

THE MONELL CHEMICAL Senses Center occupies an industrial building in West Philadelphia, indistinguishable amidst blocks of research

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SCIENCE AFFAIR

Clockwise lockwise from left: Trimmer runs tests to match smell receptors with the odors that activate them; a cross section of the head shows how the oral and nasal cavities are connected; this fragrance is among the hundreds used by Monell scientists.

buildings owned by the University of Pennsylvania except for one feature: a large bronze sculpture of a partial face. (“Look for the nose,” says a security guard who gives me directions.)

Inside the small lobby I meet Casey Trimmer, a petite, cheerful postdoc with long brown hair.

She takes me to the elevator and leads me down to the molecular biology lab, where she does research on how genetic differences influence odor perception—why, for instance, variation in

our genes makes cilantro smell fresh and herbal to some but soapy and chemical-like to others.

The lab, for its part, smells fruity and inviting.

Trimmer explains olfaction to me in this way: Whenever we take a whiff of a flower— or of a basement biology lab—small molecules called odorants travel up our nostrils into our nasal cavity, where they make contact with the mucus-covered tissue of the olfactory epithelium. Here, millions of nerve cells pick up those fragrant molecules with antenna-like cilia covered in olfactory receptors (aka odor sensors) and send an electric charge to the brain.

Together, the receptors act as a kind of switchboard. When the smell of, say, coffee makes contact with the receptors, some of them activate, lighting up a unique pattern that signals “dark roast” to the brain.

Odor is the only sensory information that’s sent directly to the limbic system, the part of the brain responsible for emotion and memory.

All other such data is mediated by another part of the brain—and only after getting filtered through a variety of other bodily mechanisms.

(Sound, for instance, funnels into the ear canal, rattles the eardrum with vibrations, travels to the cochlea, and creates neural signals that only then get picked up by the auditory nerve.) In terms of our perception, you could say that smell is the world at its most raw.

For years, scientists assumed that humans could detect some 10,000 different scents.

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A recent study from Rockefeller University, however, suggests that our noses are far more sensitive than we ever thought. By creating odor mixtures in which some smells overlapped, then asking volunteers to pick out which ones didn’t, researchers determined that we can actually detect more than 1 trillion smells.

Monell scientists work tirelessly to crack the code of these scents. Trimmer and her colleagues are trying to figure out what odors light up which combinations of receptors and how genes influence that process. She says they know the receptor combos for at least 40 odors. Less than a trillion to go.

In the hallway outside Monell’s molecular biology lab, industrial-size refrigerators are packed with tiny tubes containing the DNA of different types of olfactory receptors. Inside the lab itself, wooden shelves and cabinets bear fragrant chemical concoctions meant to stimulate the cells. Trimmer unscrews one of the bottles and holds it up to me. It’s androstenone, a steroid hormone secreted by the testes of male

pigs. She explains that the smell of androstenone is remarkably polarizing: Half of humanity gets knocked back by its putrid aroma, while the other half either reports the faint smell of vanilla or detects nothing at all. I get vanilla; one of Trimmer’s labmates, sitting in the chair next to me, cringes when the bottle is opened. Androstenone has been a topic of discussion over at the EU, where bans on pig castration, currently under consideration, could have unappetizing consequences. “It’s a problem if half the population thinks their pork smells like sweaty urine,” Trimmer says.

As she puts the bottle away, I ask why unlocking the receptor patterns of smells matters so much. What is the end goal?

She takes a breath. “The end goal is to get a better picture of how the olfactory system does this. How does it encode that information for you?” In other words, what smells are we programmed to respond to, and why? The genetic differences in how we perceive odors could have evolutionary significance: “Until we know what the receptors are binding to, it’s hard to draw conclusions about things that have evolutionary importance. Now, we’re still in the ‘let’s figure out what the system is doing’ stage.”

The lab now smells faintly like possibility.

A SCENT SO PERSONAL IT’S SCARY

FACES OF MONELL

Above: Dalton fills a Sniffin’ Stick device for use in an odor detection test.

Right: The 10-foot “Face Fragment” fronts the entrance to the Center.

AFTER A QUICK visit to one of the chemistry labs a couple floors up, where researchers are analyzing earwax for clues about personal data like ethnicity and stress levels, Trimmer takes me to a conference room. There I meet Pamela Dalton, a scientist at Monell who specializes in olfaction. She’s in her late 50s, with short strawberry-blonde hair and a clear, authoritative tone that bespeaks how used to smell-advocacy she is. One particularly intriguing facet of olfaction, she tells me, is how it elicits such strong emotional responses in people. Scientists term the phenomenon “olfactory-evoked recall,” and while the neurological underpinnings of scentlinked nostalgia remain unclear, its existence is well-documented and could have medical significance: Research has found that a diminished sense of smell can be an early biomarker for neurodegenerative diseases like Alzheimer’s and Parkinson’s.

Dalton herself is no stranger to the power— and pain—of smell-induced memories. While an undergrad at Connecticut College, Dalton went to New York City to visit a friend. After going

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out to dinner, they returned to the friend’s apartment building.

Dalton left briefly, alone, to pick up milk for the next morning’s coffee. In the elevator on the way back, a man grabbed her from behind, put his hand over her mouth, and demanded her money and jewelry.

Six months after the mugging, panic attacks began. For reasons

Babies put things in their mouths to get the full sensory texture; as adults, we take a deep breath. that she couldn’t identify, her heart would pound, her palms would get clammy, and her head would swirl. One time

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it happened at a friend’s house.

Another time, she was on a boat.

“It happened enough that I said, ‘This is crazy, what is the common element?’”

The robbery was the only trauma she had experienced, so she reluctantly made herself recall that night and all its frightening details. Contained within the adrenaline-soaked memory was the link: Her mugger was a glue-sniffer. He had reeked of it.

She realized that when she had broken down at the house, her friend’s son had been working on a model car with glue. On the boat, some deck grommets were being refinished with glue. The potent, industrial aroma brought her back to that fearful moment in an elevator, triggering a surge of deeply rooted emotions. “The idea that an odor could retrieve not only a memory but an emotional state was just incredibly intriguing to me,” she says. Similarly, “PTSD victims, when they smell odors from war, even before they can say what it is or why it’s happening, have that immediate anxiety and panic. It’s really profound how well it can bring back an emotional state.”

Years went by, and Dalton left a job in international finance to study experimental psychology at NYU. Working on a study in which subjects viewed images of faces and then put their recognition abilities to the test, she decided to use odor as a variable.

To avoid smells that would already have meaning or memories associated with them—like fresh cookies or Chanel No. 5— she bought room sprays from

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Indian shops. She found that the test subjects were better able to recall faces when they were reexposed to the scent from their study environment. Under those familiar conditions, they were also more confident in their answers.

Yet most had no idea the room was scented. “I was seeing that odor was playing a role in their ability to retrieve a memory without

conscious awareness,” Dalton says. “It was binding to memory somehow, but it was just in the background.”

While emotions and memories tied to smells can be disturbing, like Dalton’s mugging experience, the psychological effect of a smell can be centering as well. Dalton notes that certain odors—particularly the scent of a maternal fig-

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

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Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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ure—can promote focus and functionality in children with autism and ADHD. An anchoring scent like peppermint can sometimes curb out-of-hand cravings or other unpleasant, runaway thoughts.

And the scant scientific evidence that exists on aromatherapy candles suggests that they are calming simply because they remind us of peaceful moments in our past, like the end of a yoga class or a massage.

And if nothing else, a notable scent—a wind-borne waft of blossoming trees on Philadelphia’s otherwise swampy Schuylkill River, for instance, where I often run—connects us, quite literally, with where we are.

It gives us pause. As babies, we put things in our mouths to get their full sensory texture; as adults, the best we can do is take a deep breath. When I run along the river, I am plugged into my headphones, thinking about the emails I need to send and the dry cleaning I keep forgetting to pick up. But when I remember to breathe—when a smell reminds me to do so—I’m simply outside, next to the river, part of the scene.

A SENSE BEYOND WORDS

FREUD DIDN’T MUCH care whether we got the most out of blossom-filled afternoons. He believed that smelling was a backward way of navigating the world around us. Yet the hazards of not being able to smell are more acute than those of us with fully functional olfactory systems might realize. Sharon Lysinger, a mother of three who lives outside Philadelphia, was 56 when she lost her sense of smell. After a three-week bout of an upper respiratory virus left her with a hacking cough, she noticed she was burning a lot of the dishes that she had cooked for her family for years. One day,

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N A M E D I N E N T R E P R E N E U R M AG A Z I N E ’S 2 0 1 4 TO P 1 0 C AT E G O R I E S I N F R A N C H I S I N G

From Burritos to Brazilians SEE WHY SUCCESSFUL RESTAURANT FRANCHISEES PICKED LUNCHBOX (A WAXING SALON) AS THEIR NEXT BUSINESS VENTURE. COTT HATTER likes the raised eyebrows he gets

when he mentions his latest business venture. After all, he’s known for his stellar success in franchise restaurants, and the franchises he’s opening now make the bulk of their money from – well, let’s not beat around the bush here – Brazilian waxing.

Hatter, who since the early ‘90s has opened more than 15 restaurants under two different brands, is sticking to franchising but is eagerly switching to LunchBOX (A WAXING SALON), a relative newcomer and proven profit-generator* in the growing $7 billion beauty industry.

Hatter’s first salon opens this summer in Park City, Utah, home to the Sundance Film Festival and United States Ski Team.

“There is huge buzz around the LunchBOX brand. They’re the best at what they do – from the service they provide to the way they run their business.”

CEO Debi Lane formulated the LunchBOX salon concept to mind to every detail – be it steps to provide a perfect waxing experience to specially formulated products to pamper guests before, during and after sessions. Each salon’s thoughtfully, urban design promotes comfort and efficient speed-waxing. All comes together to drive guest loyalty and franchisee satisfaction.

And profit potential? Check. The annual gross revenue for the two-suite Corporate Store from December 1, 2012, to November 30, 2013, was $488,314.01. Standard LunchBOX salons feature four-suite complete BOX configurations.

“There is huge buzz around the LunchBOX brand. They’re the best at what they do – from the service they provide to the way they run their business,” said Hatter, who operates his LunchBOX business with wife Teresa. Together, they’ve built reputations as highly dedicated operators.

During their discussions and diligence, the Hatters learned the turnkey solution LunchBOX offers a well-protected brand, a vision that empowers each salon’s community, and processes that keep communication open and franchisees supported. As soon as a location lease is signed, LunchBOX owners receive a complete business designed to be up and running in 120 days.

Plus, a unique Concierge Coaching Program provides regular check-in sessions for salon owners to assist with: ■ ■ ■

Building a strategic implementation plan Working the timeline to opening day Identifying and strategizing risk mitigating factors

Hatter’s area agreement covers a large region in Utah. LunchBOX also has salons or commitments for franchises in Arizona, Florida, Georgia, Idaho, Nevada, New Mexico and Oregon.

LunchBOX is currently looking for other qualified franchisees to own salons in affluent, progressive communities.

For more information, visit www.lunchboxfranchise.com.

Contact Information: franchise@lunchboxwax.com www.lunchboxfranchise.com 104 S. Capitol Blvd., Boise ID 83702 866-333-9163

*This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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while working at her electric sewing machine, she backed away and saw smoke rising up around it. The pedal had caught fire. She hadn’t smelled it.

Lysinger’s doctor assured her that she would regain her sense of smell once the infection had worked its way out of her system.

Four years later, she doubts it will ever return. The effects of the loss

While an apple can be ‘tart’ and a flower, ‘pink,’ a smell can only be described as its own shadow. range from bothersome—she has to pay closer attention to expiration dates—to dangerous, to just plain sad. She can’t tell when to

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change her grandson’s diaper and has to be more attentive to the gauges in her car; her husband recently found that it had been leaking transmission fluid.

Americans with Lysinger’s condition may number in the millions; an estimated 1 to 2 percent of the population suffers from anosmia. Monell recently announced a three-year, $1.5 million research project on causes and potential treatments.

Restoring smell would do more than bring odors back to anosmics. It would bring them renewed taste, too. According to Marcia Pelchat, a Monell researcher who studies food preferences and the effects of aging on chemical senses (aka smell and taste), our chief experience of food comes not from taste alone but from flavor: a combination of sensory stimuli, most prominently taste and the small puffs of aromatic molecules traveling from the back of our mouths up the nasal cavity. Olfaction turns nondescript green leaves into basil and sweet, icy cream into a strawberry milkshake.

Congenital anosmics, who have spent their lives without smell, can enjoy the taste and texture of food, unaware that they lack full flavor. But for people like Lysinger, who lose their ability to smell abruptly, the loss can be devastating. She can pick up on very sweet or salty tastes, but the feeling of food in her mouth mostly just serves to remind her of what it used to be like.

And that’s just eating. She especially misses the fragrance of the lilacs and roses in her

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garden, as well as other scents of nature. “In the summer, we go to the Jersey Shore for the day, usually Ocean City,” she says.

“And I’m not saying that it’s not enjoyable; it’s just that there’s a piece of it that’s missing.” She still enjoys the sights, the sounds, and the feeling of sand between her toes. “But I miss the smell of the ocean.”

Anosmics find it hard to describe their plight to others, largely because we lack the vocabulary to do so. While a car horn can be “beep,” an apple can be “tart,” and a flower, “pink,” a smell can only be described as its own shadow. Even perfumers use words that just swipe at the perimeter of smell, detecting only subtle differences in their

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mixtures or comparing smells to other entities: “Floral.” “Freshly mowed grass.” “Romantic.” In A Natural History of the Senses, author Diane Ackerman discusses this problem: “When we try to describe a smell, words fail us like the fabrications they are,” she writes. “Smells are our dearest kin, but we cannot remember their names. Instead we tend to describe how they make us feel.

Something smells ‘disgusting,’ ‘intoxicating,’ ‘sickening,’ ‘pleasurable,’ ‘delightful,’ ‘pulserevving,’ ‘hypnotic,’ or ‘revolting.’”

This lack of vocabulary tends to make our smell experiences private. Our taxonomy for the taste of wine, the chords of classical music, and the colors of modernist paintings is boundless: People make a living finding words to describe these. But with our smells, we are alone—they are more personal than any other sensory experience. Smell is the synapse between the world and the brain, and it’s our most visceral memory cue.

But maybe that’s the most satisfying thing about it. I share a lot these days: photos of glittering foliage, my most recent stab at a lattice pie, my Friday-afternoon playlists. I tweet about how awful it is getting out of bed on a freezing morning. But the way the first real day of summer drowns my nose in humidity with its steaming grass and hot pavement or the way the smell of tobacco transports me to the den where my long-dead grandfather kept his pipe collection belongs only to me. These are brief, specific glimpses of the past that only I can access.

This is, perhaps, the strongest argument for the power of scent: It turns each breath into a puff of the world that’s ours alone.

Annie Monjar is the managing editor of Philadelphia Magazine.

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YOUR ADVENTURE IN

Galveston 78 SPIRIT JUNE 2014

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IN THE LOOP

Soak up the sights from Pleasure Pier’s 100-foot-tall Ferris wheel.

On this mellow island, Victorian architecture and storied resorts harmonize with buzzworthy new restaurants and familyfriendly theme parks. Ready to discover why visitors are singing the praises of this Gulf of Mexico getaway?

BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

What’s the first thing you want to find in Galveston?

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Adventure In Galveston If your first mission in Galveston is to locate…

GETTING THERE Fly into William P. Hobby Airport in Houston, then rent a car for the drive to Galveston, about 50 miles southeast. fly2houston.com FULL HOUSE

At Moody Mansion, the furnishings are original to the family.

CONTINUE YOUR QUEST INTO THE CITY’S PAST WHEN YOU…

THEN YOUR MOST IDEAL HOTEL IS…

Hotel Galvez & Spa Howard Hughes and Frank Sinatra are among the past guests of this Spanish Mission–style resort, named after the city’s famed founder, Bernardo de Gálvez.

The San Luis Resort Reserve a poolside cabana at this relaxing beachfront escape, where a waterslide, swim-up bar, and grottostyle hot tub make it easy to stay in your swimsuit all day long.

The Tremont House Drink in the downtown view at the hip rooftop bar atop this elegant spread.

Prefer to stay grounded?

Then park yourself at the Toujouse Bar for a honeydew martini.

In 1892, a Victorian castle was completed on Broadway Street in Galveston. Now dubbed Bishop’s Palace, this elaborate home was built by premier architect Nicholas Clayton for Confederate soldier and Texas congressman Col. Walter Gresham and his family. As you stroll through the entrance hall, flanked by towering marble columns, imagine yourself as one of the hundreds of guests who once flocked to the extravagant New Year’s Day parties held here. For more of the high life, amble down the street to Moody Mansion, a four-story, limestone-and-brick beauty where prominent philanthropist and entrepreneur William Lewis Moody Jr. and his brood used to hang their hats.

You don’t even have to leave your shoes at the door. galveston history.org, moodymansion.org Your adventure continues…

How do you prefer to move through water?

PHOTOGRAPHY COURTESY OF GALVESTON ISLAND CONVENTION & VISITORS BUREAU

Tour Fine Homes

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Adventure In Galveston If you prefer to get around via a…

THEN MAKE A SPLASH AT…

C-Sick Surfing The city’s oldest pro surf school offers beginner lessons taught

by Brian Jarvis, who learned to ride the waves in Hawaii more than 50 years ago.

PUT YOURSELF IN CRUISE CONTROL WHEN YOU…

Come Sail Away

Galveston’s coastal setting makes it a great jumping-off point for jaunts in the Caribbean. Three cruise ships—Royal Caribbean’s Navigator of the Seas and Carnival’s Magic and Triumph—call this town their home port, and each offers a unique experience afloat. Completely overhauled in February, the Navigator now sports the industry’s first virtual balconies, which give interior staterooms real-time ocean views via high-def screens stretching nearly floor to ceiling. Carnival’s Magic, home to RedFrog Pub—a laid-back bar with its own private-label brew—puts partying patrons at ease. And if a weeklong journey just won’t cut it, try this: Beginning in October 2015, the Triumph will offer 10- and 11-night getaways to San Juan. ¡Vamanos! royalcaribbean. com, carnival.com Your adventure continues…

Continued

Schlitterbahn Galveston Twist along tube slides or brave this waterpark’s tallest attraction, the Cliffhanger, which sends riders tumbling down an 81foot drop.

GETTING AROUND Downtown is easily explored on foot. For venturing farther out, a rental car or the city’s bus system, Island Transit, are your best bets. islandtransit.net

Which might be included in your ideal outing?

PHOTOGRAPHY COURTESY OF ROYAL CARIBBEAN INTERNATIONAL

THE BIG TIME

Royal Caribbean’s Navigator of the Seas has 1,843 staterooms.

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’   for   S     as waves gently break onto the beach across the boulevard. The soaring, sun-drenched lobby sets the table with a welcoming cocktail as gourmet cuisine and the coast’s most luxurious spa beckon inside. These are but a few rewards that await the uncompromising guests of the Hotel Galvez & Spa, the essential beachfront resort on Galveston Island. Book your place in the sun online or by phone today.

2024 SEAWALL BLVD, GALVESTON ISLAND, TX FOR RESERVATIONS CALL 409.765.7721 www.WyndhamHotelGalvez.com

where  and

JOIN US: GALVEZ WEDDING VOW RENEWAL JUNE 7, 2014 • 10AM | Now AccEptiNg rEsErvAtioNs

 mingle T    of Galveston infuse The Tremont House with a special spirit. This is a vital, lively setting that attracts discerning travelers who prefer festivity with a chaser of sophistication. From lobby to balcony to rooftop bar there is a palpable energy, and the anticipation of days and nights well spent in the Island’s colorful port district. Discreetly unique, tastefully indulgent – The Tremont House is a hotel with stories to tell. Book online or by phone to add yours today.

................................................

2300 SHIP’S MECHANIC ROW, GALVESTON ISLAND, TX FOR RESERVATIONS CALL 409.763.0300 OR VISIT www.WyndhamTremontHouse.com

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Adventure In Galveston If your favorite activities involve…

Continued

What makes your mouth water?

THEN GET READY FOR A ROLLICKING TIME AS YOU…

Give It a Whirl

Now here’s a spin on the typical amusement park: Build 16 rides on a platform that’s more than 1,000 feet above the Gulf of Mexico. We’re talking about Galveston Island Historic Pleasure Pier, a recently reincarnated amusement park that conjures up the heyday of waterfront hoopla in America—think of it as Coney Island on the Texas Coast. After the park’s glory years faded in the mid-20th century, its rides and attractions were torn down to make space for an overwater hotel. But in May 2012, much of the Pier’s original splendor was rebuilt. As you stroll the buzzing midway lined with roaring roller coasters and carnival games, let the smell of cotton candy, funnel cakes, and hot dogs transport you to a simpler time that once defined summertime fun in America. pleasurepier.com

THEN SATISFY YOUR TASTE BUDS AT…

Shrimp ’N Stuff Locals swarm this casual eatery for its sweet coconut shrimp. Don’t forget the honey-horseradish sauce for your dipping delight.

La King’s Confectionary Pay a visit to this old-fashioned sweets shop if you’re seeking darkchocolate pecans, root beer floats, saltwater taffy, and more than 30 flavors of ice cream.

Number 13 Serious about seafood? Sink your teeth into the grilled red snapper, served with carrot butter and sweet peas, at this new restaurant on Pelican Rest Marina.

Most area hotels offer shuttles to Pleasure Pier.

Your adventure continues...

GETTING OUT Moody Gardens’ summer concert series draws music lovers every Friday and Saturday night throughout the summer. Bonus: Fireworks are included. moody gardens.com

PHOTOGRAPHY COURTESY OF GALVESTON ISLAND CONVENTION & VISITORS BUREAU

GOLD RUSH

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Adventure In Galveston Continued

Which area of the arts entices you?

The Grand 1894 Opera House This summer, the Texas Tenors (of America’s Got Talent fame) are just one of the acts to take the stage at this ornate theater.

Continued

IF FISHING STRIKES YOUR FANCY…

Reel One In

THEN CHECK OUT...

The Heard Gallery Land the perfect island souvenir— tropicalthemed oil paintings of pelicans and palm trees—at this cozy shop.

Continued

Moody Gardens Eager for more fun and games?

Then head to this sprawling park for its zip line, aquarium, rainforest, 4-D theater, and paddle-wheel boat cruises.

Sitting aboard a 40-foot boat some 90 miles offshore, gazing out at the vast ocean, you feel a sense of calm wash over you—that is, until you spot a slow-moving fin protruding from the water. “The thrill that fishermen get from catching sharks is addicting,” says captain Matt Garner of Fish-n-Divers, a family-owned company that offers a variety of deep-sea fishing charters for groups of up to six anglers. And while snagging one of these powerful animals is one of the main draws of embarking on a half- or full-day excursion, you won’t be disappointed by the abundant kingfish, wahoo, and trout that call these waters home. Just bring your fishing license (easily obtained in area stores)—and the beverage of your choice—and let the cap’n guide you onto the open water.

That’s how we like to make waves. fishndivers.com CAST AWAY

Fishing is a year-round sport in Galveston.

PHOTOGRAPHY BY JODY HORTON

FOLLOW US Follow Spirit editors on the road by connecting with us on Instagram @SpiritMagazine.

And when youˇre done…

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The splendor surrounds you here in this little piece of paradise.

Enjoy close encounters with free-roaming Saki Monkeys, macaws and other animals and plants at the Rainforest Pyramid. Journey the oceans of the world and beyond at the Aquarium Pyramid, 3D, 4D and Ridefilm Theaters. Embark on a Colonel Paddlewheeler cruise or a new challenge at the Moody Gardens Golf Course. Then relax and rejuvenate amongst tropical gardens where a spectacular new ambience and inviting Spa await at the newly renovated hotel.

Summer • New: Gulf Coast’s Tallest Steel Ropes Course and Zip Line!

• Through Sept. 28: Real Pirates Exhibition by Premier Exhibitions and National Geographic • Cool off poolside: In a cabana or the swim-up bar • Friday and Saturdays nights: Bands on the Sand Concert Series with Fireworks • Hotel Kids Crew Club: Bounce house, face painting, crafts, karaoke, s’mores, movies and more!

• Palm Beach: White sand beach, Lazy River, Wave Pool, Tower Slides and more!

Holiday Season • New: Ice Sculptures at Moody Gardens. A vast and amazing tour of towering ice scenes add a frosty addition to Festival of Lights Nov. 15 – Jan. 4 • Festival of Lights: A beautiful trail through Moody Garden’s property features over 100 lighted holiday scenes with music, Arctic Ice Slide, ice skating, holiday films, buffet and more.

For More Information: 800-582-4673 Hotel Reservations: 888-388-8484

www.moodygardens.org

MG 3D THEATER • RIDEFILM • 4D THEATER • HOTEL • RAINFOREST AND AQUARIUM PYRAMIDS PALM BEACH • DISCOVERY MUSEUM • SPA • GOLF COURSE • COLONEL PADDLEWHEELER

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Time for a wake-up call. We have the lowest hotel rates, guaranteed.

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TRAVEL PROMOTIONAL SERIES

Live music is never hard to find in Music City.

SPIRIT OF MUSIC CITY

Music City

BY ME L A NIE J. C L A N CY

There are few places that can effectively meld the quaint vibe of a college town with big city industry while maintaining a good-natured Southern charm and the scenery of a mountain town. In fact, we can think of only one: Nashville, Tennessee.

IT’S TIME TO TAKE NOTE OF MUSIC CITY. JUNE 2014 SPIRIT

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TRAVEL PROMOTIONAL SERIES

Look no further than the airport directory for a quick guide to what’s local and delicious.

Music acts of every genre play year-round at Nashville International Airport.

SPIRIT OF MUSIC CITY

GETTING AROUND

N

ashville is a city that takes its nickname seriously. The moment you step off the plane at Nashville International Airport, expect to be greeted by some of the best local talent Music City has to offer, thanks to the airport’s oneof-a-kind “Music in the Terminal” program. Begun in 1988 and expanded in 2001, the initiative boasts four stages located throughout the terminal that host 80 to 100 bands year-round.

More local creativity is on display with “Arts at the Airport,” an ever-changing, ever-growing showcase of cultural diversity that incorporates rotating public art exhibits with permanent acquisitions throughout the terminal and surrounding facilities.

Nashville International Airport brims with convenience, too: Exploring Music City is a breeze, given the daily average of 380 arriving and departing flights (serving more than 10 million passengers annually) and a convenient bus service that drops you off in downtown for only $1.70, courtesy of the Nashville MTA. SAVOR

Look no further than the airport directory for a quick guide to what’s local and delicious—many of the 21 different restaurants and snack shops are area favorites, including Noshville Delicatessen, Swett’s, Whitt’s Barbecue and Yazoo Brewing Company.

In downtown Nashville, Yazoo’s

Catch a ride with Nashville MTA’s Music City Circuit, a free bus service that runs three routes through the downtown Nashville corridor every 15 minutes (30 minutes on weekday mornings), Monday through Saturday.

Along the three routes, Music City Circuit buses and vans stop at more than 75 locations, including the Schermerhorn Symphony Center, Ryman Auditorium, the Tennessee Performing Arts Center, Farmers’ Market, Country Music Hall of Fame, Historic Second Avenue, and other assorted downtown hotels, attractions and landmarks.

For more info, visit nashvillemta.org.

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WHEELS DOWN. MUSIC UP. As soon as the wheels touch down, shop, listen to live music and grab a drink and a bite to eat — from local restaurants — before even leaving the airport.

WELCOME TO NASHVILLE.

flynashville.com

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Germantown is a historic neighborhood that has the distinction of being the city’s first suburb in the mid-19th century. taproom, a hop-happy introduction to the Southern microbrew scene, offers locally made, locally grown snacks to go along with your pint. Sip on Sue—a smoky American porter with a BeerAdvocate.com rating of 92—during regular taproom hours (Wednesday through Friday, 4–8 p.m.; Saturday, 12–6 p.m. with tours).

Nashville’s burgeoning culinary scene really shines in Germantown, a historic neighborhood from the mid19th century that has the distinction of being the city’s first suburb. The up-and-coming area is home to the year-round Nashville Farmers’ Market, open every day of the week to showcase the freshest fruits and vegetables from local farmers. Smackdab in the middle of the market is The Market House, with 30-plus shops and restaurants serving cuisine representing countries from all over the world.

Germantown is also the setting for Rolf and Daughters, Bon Appétit magazine’s No. 3 pick for the best new restaurant of the year in 2013. Chef Philip Krajeck’s seasonally driven, locally sourced menu draws from Northern Italian and Mediterranean influences for what the restaurant calls a “modern take on peasant food.” Try anything from the Pasta and Grains section of the menu, and prepare to be dazzled by Krajeck’s classic hand-cut technique.

Downtown Franklin brims with charm.

VEER OFF

For a breath of fresh air outside the city, consider a day trip south to the area’s premier winery, Arrington Vineyards.

Tucked into the rolling hills of Arrington, Tennessee, about 25 miles south of Nashville, the vineyards were originally established in 2003 by country music star Kix Brooks.

Sample their awardwinning wines in the tasting room, then select your favorite to enjoy with a picnic on the vineyards’ 75 acres. Stop in Friday through Sunday for Music In The Vines, a live, outdoor jazz event featuring

local groups in the vineyard courtyard (Friday 5–9 p.m., Saturday 5-9 p.m. and Sunday 2-6 p.m.). Stop into downtown Franklin on your way back to the city—this quaint Southern charmer, about 20 miles from Nashville, is packed

full of gift and antique shops, bookstores, art galleries, boutiques and lovingly restored homes. The historic township hosts fun, free events throughout the year; visit downtown franklintn.com for more information.

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SIP

The undeniable epicenter of Nashville’s entertainment scene is Lower Broadway—or Lower Broad, as the locals like to say. Its four blocks, bursting with historic honky-tonks, bars, restaurants and attractions, offer plenty of options for swilling beer and singing songs about your truck, your ex and your dog—but rising above the rest is Tootsie’s

Tootsie’s Orchid Lounge has been the place to catch tomorrow’s country stars for more than 50 years now.

Orchid Lounge. The world-famous live-music establishment—part of a stretch of bars called the “Honky Tonk Highway”—has been the

place to catch tomorrow’s country stars for more than 50 years, frequented by early customers like Waylon Jennings and Patsy Cline to current artists like Dierks Bentley and Kid Rock. It’s even rumored that Willie Nelson got his first songwriting job after playing at Tootsie’s.

The purple-painted, well-worn establishment has multiple bands playing at any one time—head to the top floor for one of the best views of the Nashville skyline.

Major stars have taken the stage at Tootsie’s.

If you’re craving a frosty pint, try downtown’s Flying Saucer Draught Emporium, with over 80 beers on draft and 120 in bottles. The nearby Midtown neighborhood is home to the 70-tap Broadway Brewhouse, as well as late night spots Losers and Winners (located next door to each other, naturally), all well-qualified to wet your whistle on a warm Southern night.

SEE

Nashville’s status as the country music capital of the world means music buffs will have a long list of sights to see while experiencing this Southern city. Start your itinerary with the area’s quintessential

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LOCAL FAVORITES

Where do the locals savor, sip, and relax? We asked William F. Carpenter III, chairman and CEO of LifePoint WILLIAM F. and current CARPENTER III chairman of the Nashville Health Care Council, for recommendations.

The Country Music Hall of Fame anchors downtown.

attraction: the Country Music Hall of Fame and Museum. There’s more to explore here than ever before, too: The downtown museum unveiled a 210,000-square-foot expansion in April, more than doubling its size.

The expansion features an additional

10,000 square feet of interactive exhibit space; new spaces for education, entertainment, retail and event purposes (including the 800-seat CMA Theater and an event hall with sweeping views of the Nashville skyline); the Taylor Swift Education Center; the legendary

SAVOR Anything Chef Margot McCormack serves up at Margot Café SIP A chocolate shake from Rotier’s SEE Cheekwood Botanical Garden and Museum of Art LIVE Daily bike rides on the Natchez Trace Parkway to Leiper’s Fork REL A X Hike the Mossy Ridge Trail at Percy Warner Park

EXHIBIT OPEN MAY 16 – NOV. 9 STEP INSIDE This House 222 5th Ave. South • Nashville, TN • 615.416.2001 CountryMusicHallofFame.org • Follow us: @countrymusichof The Country Music Hall of Fame® and Museum is operated by the Country Music Foundation, Inc., a non-profit 501(c)(3) educational organization chartered by the State of Tennessee in 1964.

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letterpress operation Hatch Show Print; and new archive and library spaces.

New exhibits at the museum include the Dinah and Fred Gretsch Family Gallery, an interactive experience that features a 40-foot guitar, a replica tour bus, songwriting stations, and a recording booth.

Miranda Lambert: Backstage Access opened in May and explores a year

Miranda Lambert: Backstage Access opened in May and explores a year in the life of the Grammy Award-winner. in the life of the Grammy Awardwinning recording artist, using her own Tweets to provide the narrative thread. The exhibit features gowns,

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stage costumes, awards and more to give fans a glimpse into Lambert’s whirlwind 2013.

Get your hands on some historic vinyl at any one of the city’s wellloved record shops, each with its own take on the local music scene.

The Ernest Tubb Record Shop on Lower Broadway opened in 1947 The Country Music Hall of Fame shines in Nashville.

and maintains an old country vibe, while Grimey’s New & Preloved Music Store is a cornerstone of the local independent rock scene.

In a class all its own is nearby Third Man Records, founded by Jack White and serving as a hybrid record store, record label, live venue and one-stop production house.

Most of the local record shops host in-store performances, staying true to the city’s roots as the place for patrons to discover new music and reconnect with classics.

LIVE

Your Spend Less, Stress Less Ride.

Visit nashvillemta.org for information or call (615) 862-5950.

Music and tourism aren’t the only major industries in Nashville; in fact, it could just as easily be called the health care capital of the world

Bus stop is located on level 1 within the Ground Transportation area.

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thanks to the area’s largest and fastest-growing industry. Yes, the health care scene is where Nashville really sings, employing 400,000 people throughout the world and generating more than $70 billion in revenue each year. And just as a talent scout or music blogger might keep their finger on the pulse of who’s hot in Music City, policy-makers, health care providers, media outlets and consumers across the country do the same with the health care industry’s Nashvillebased companies.

“Our region truly has helped shape the nation’s health care landscape and improve the delivery of patient care across the globe,” says William F. Carpenter III, chairman and CEO of LifePoint and current chairman of the Nashville Health Care Council. “Nashville is a one-of-a-kind center of health care innovation with a rich tradition of entrepreneurship and a wealth of executive talent.”

Locally, Nashville’s health care industry employs more than 200,000 people and contributes $30 billion in economic benefit—a financial vitality that adds to the reason there is so much to do and see in the city.

“Nashville is a dynamic city on the move,” Carpenter says. “With a vibrant and growing arts community, an abundance of higher education, strong professional and collegiate sports programs and a unique culture that is welcoming to all, there are many reasons I am proud to call Nashville home.”

to the Country Music Hall of Fame and Museum and adjacent to the Music City Center, the Omni Nashville is also home to Mokara Spa, downtown’s only full-service spa with signature treatments like the Mokara massage with your choice of relaxing oils or the Mokara facial customized to your skin type.

Omni’s rooftop pool, complete with cabanas, a whirlpool and breath-

taking views, is most certainly the envy of the neighborhood, and don’t forget to grab a bite to eat at Omni’s Kitchen Notes—this restaurant boasts true Southern dishes made from family recipes and fresh ingredients. Book one of the many rooms with a view of the Nashville skyline and enjoy the hotel’s modern take on the city’s vibrant musical culture.

NASHVILLE The Nation’s Health Care Industry Capital Globally, Nashville’s health care industry generates more than $70 billion in revenue and 400,000 jobs each year.

Thirteen publicly traded health care companies are headquartered in Nashville.

Nashville is a diverse health care hub with growth sectors including ambulatory and outpatient surgery, long-term care, academic research, hospital management, population health, health information technology, and behavioral health.

RELA X

A busy Music City itinerary can mean only one thing: You’re going to need a comfortable place to rest your head, and maybe even pamper yourself—and the Omni Nashville is well-equipped to do just that, thanks in part to the hotel’s prime location on 5th Avenue, mere steps away from retail, restaurants and entertainment venues. Connected

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Home to a dynamic community of more than 250 health care companies, Nashville remains a one-of-a-kind center of innovation in the U.S., with a worldwide impact on the industry landscape. Since 1995, the Nashville Health Care Council has helped the nation’s premier health care industry hub thrive. www.healthcarecouncil.com

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Events Calendar Grand Ole Opry

CMA Music Festival

June 3 opry.com

June 5 cmaworld.com

War Horse at the Tennessee Performing Arts Center

Earthquake at Zanies Comedy Night Club

June 3 patron.tpac.org Edward Sharpe and The Magnetic Zeros at Ryman Auditorium

June 5 ryman.com

June 6 zaniesnashville. laughstub.com Nashville Sounds vs.

Reno Aces: 4-Game Series

June 9 milb.com

Sheryl Crow at the Franklin Theatre

June 9 franklintheatre. com Gordon Jewish Community Center June Art Exhibit

June 11 nashvillejcc.org Junior Achievement Golf Classic

June 12 janash.com

Full Moon Pickin’ Party

June 13 friendsofwarner parks.com Run for 9-1-1 Charity 5K

June 14 friendsof911.org Rockabilly Saturday Night

June 14 cootersplace.com

Counting Crows at Ryman Auditorium

DelMonaco Winery Summer Excursion Train

June 17 ryman.com

June 21 tcry.org

“Summer Solstice Picnic” Nerd Night at Belle Meade Plantation

June 19 bellemeade plantation.com

Great Tennessee Air Show

Singin’ in the Rain with the Nashville Symphony

June 14 greattennessee airshow.com

June 20 nashville symphony.org

Sesame Street Live: Can’t Stop Singing

June 21 bridgestonearena. com Horseshoe Tournament

June 28 hpprotour.com

The city’s hottest spots, all under one roof.

Discover a variety of culinary delights and escape to one of the only full-service spas downtown. Connected to the Country Music Hall of Fame and Museum and adjacent to the Music City Center. We’re ready for you Nashville — like nothing you’ve ever experienced before.

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ENTER FOR A CHANCE TO WIN

a Platinum flyaway to the 2014 CMA Awards in Nashville, including a meet and greet with Miranda Lambert!

• Two (2) tickets to the 2014 Country Music Association award show in Nashville on November 6, 2014 • Meet and greet for two (2) with Miranda Lambert • Two (2) round-trip tickets to Nashville on Southwest Airlines® • Two (2) night stay at the Omni Nashville Hotel • One (1) personalized plaque commemorating Miranda Lambert’s four Platinum albums • Two (2) VIP tours of the Country Music Hall of Fame and Museum, including the Miranda Lambert: Backstage Access exhibit • Two (2) Country Music Hall of Fame and Museum prize packs • Two (2) VIP tours of Hatch Show Print, the historic letterpress shop in operation since 1879 • One (1) $25 gift certificate for Tootsies, Rippy’s, or Honky Tonk Central

TO ENTER FOR A CHANCE TO WIN,

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It’s All In Your Head Women should feel healthy, vibrant and strong throughout their adult lives. If you've been told, “it's all in your head” or “learn to live with it,” read on.

Maggie's story Maggie came to Hotze Health & Wellness Center after suffering for seven years from depression and fatigue, which developed after giving birth to her second child. She also had a lifelong history of cold hands and feet and sensitivity to cold. She was experiencing significant hair loss, was constipated and had severe muscle aches.

Even after sleep, Maggie never felt rested.

Maggie's treatment

Maggie had experienced recurrent sinus infections and headaches over the past seven years, for which she had taken antibiotics. She also complained of recurrent abdominal cramping and bloating associated with the ingestion of sugar and bread products, which she craved. Since her last pregnancy, Maggie's menstrual cycles had been irregular. She had gained 30 pounds over the past seven years and had difficulty losing weight. She had lost all sexual desire, and felt that she was in a “brain fog.”

Maggie's name could easily be erased from her chart and replaced with the names of thousands of other women in midlife whom we have evaluated. Maggie's doctor made her feel that she was a hypochondriac and emotionally inadequate. We explained to her that her symptoms were very common to women in her age group and were easily treated.

Maggie had sought the care of numerous physicians. They told her that she was “depressed” and prescribed antidepressants. A friend of hers, who was a patient at Hotze Health & Wellness Center, told her that there was a natural alternative treatment for her problems, so Maggie came to us for an evaluation.

She had an imbalance in her female hormones that adversely affected her body's ability to use thyroid hormones. It was the change in her hormones that triggered her allergy disorder, which in turn led to recurrent sinus infections. The antibiotics that she had taken for her infections also killed normal bacteria in her body and allowed yeast problems to occur.

If you are like Maggie and you want to get your life back, then contact us today at

Maggie was prescribed natural bioidentical hormones, natural thyroid supplementation, and was treated for allergies with sublingual immunizing drops given under the tongue daily. Within two months, Maggie's depression and fatigue had disappeared. She was able to discontinue her antidepressants. She told us, “I have not felt this good in years. Thank you for giving me my life back!”

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Hotze Health & Wellness Center hotzehwc.com/southwest

Steven F. Hotze, M.D. Founder and CEO

(888) 504-3063

3/28/14 1:22 PM

Calendar

Looking Ahead Mark your calendar for these fun-filled events held across the country in June and July.

BOISE, IDAHO

JUN

1

PHOTOGRAPHY BY DKM PHOTOGRAPHY (STAGE), RYAN TANAKA (BURGER), AND COURTESY GREELEY STAMPEDE (CARNIVAL RIDE)

PLAY OUTSIDE

Drama’s in the air at this Shakespeare fest in Boise.

THE YUM DIARY

Foodies: Feast your eyes on Restaurant Week in Los Angeles.

A FAIR SHAKE

Join the flurry of activity at the Greeley Independence Stampede.

Idaho Shakespeare Festival

Delighting an estimated 59,000 or more annual theatergoers with its critically lauded onstage offerings, the Idaho Shakespeare Festival delivers top-notch productions each summer in a stunning 770-seat outdoor amphitheater fronting the Boise River. Highlights of this year’s Gem State tradition, now in its 38th season, include Shakespeare’s crowd-pleasing comedies As You Like It (running June 6–27) and Merry Wives of Windsor (August 1–30), Ira Levin’s corkscrew whodunit Deathtrap (running until July 25), Robert Harling’s perennially popular Southern dramedy Steel Magnolias (September 5–28), and one of the most successful Broadway musicals of all time, Les Misérables (July 3 to August 31). Picnicking from your own basket or the festival’s delicious Café Shakespeare is encouraged, as are blankets and low-seated lawn chairs. Cameras, cellphones, recording devices, and children under 6 are not—though the little ones are welcome on designated Family Nights. If you’ve never had the chance to enjoy outdoor theater before, now’s the time. As Shakespeare himself said, “One touch of nature makes the whole world kin.” idahoshakespeare.org JUNE 2014 SPIRIT

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BALTIMORE

JUN

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The 1812 Fair and Reenactment

Reflecting on the War of 1812 may conjure up memories of both Napoleon Bonaparte and Tchaikovsky’s bombastic overture—and, likely, interminable weeks of drudgery in high school history class. But the Free State’s 1812 Fair and Reenactment is the vital, visceral antidote to a blind spot you might not know you have, and a living-history experience of America’s involvement in the epic conflict that lasted until 1815. Usually held in September, this year’s event takes place over two days in June, when, 200 years ago, in the Battle of St. Leonard Creek, a ragtag troop of water-bound American forces clashed with a brawny British fleet in the Chesapeake Bay. Boasting pulse-quickening battle reenactments, thrilling tactical demonstrations, footstomping musical performances, illuminating historical skits, good eats, dozens of vendors, and much more, the virtual time machine that is the 1812 Fair brings the past to the present quicker than Marty McFly’s DeLorean. If those thrills weren’t enough, try the location: The battle, Maryland’s largest naval engagement ever, took place just offshore from where the Jefferson Patterson Park & Museum, the Fair’s main venue, currently sits. Plus, at the nearby Calvert Marine Museum, four tall ships—the Kalmar Nyckel, Pride of Baltimore II, Sultana, and Dove—from the time of the nation’s Second War for Independence will be open for free tours on Saturday. jefpat.org GREELEY, COLORADO

JUN

26

Greeley Independence Stampede

“There are only three sports,” Ernest Hemingway once opined, and two of them— This advertisement is not an offering; an offering can only be made by a prospectus filed with the referenced state, which filing does not constitute approval. *See our Item 19 for more information.

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Calendar bullfighting and motor racing— are well-represented at the 92nd annual Greeley Independence Stampede, a mere 60-minute drive northwest of Denver.

(Hemingway’s third pick, mountaineering, is not technically a part of the Stampede, though Greeley is a stone’s throw from the Rocky Mountains.) Billed as “The World’s Largest Fourth of July Rodeo & Western Celebration” and drawing more than 250,000 guests, this 11-day Centennial State favorite offers traditional rodeo thrills like bronco riding and roping, plus a demolition derby.

There’s also a wide variety of family-friendly festival fare, from a carnival midway and a Western art exhibit and sale to tasty vittles, cold beverages, and deep-fried delights. When it comes to concert lineups, the Greeley Stampede features “shooting stars to superstars,” including chart topper Jake Owen on June 27, rockers Three Days Grace on June 28, Grammynominated Billy Currington on June 29, country powerhouse Martina McBride on July 4, and cowboy crooners Big & Rich on July 5. greeleystampede.org

and Big Easy keyboardist Joe Krown. All performances at the brookladen Mears Park are free, while a number of evening gigs and all-star jams in the city’s stellar nightclubs (including Black Dog Coffee & Wine Bar, Studio Z, and Hat Trick Lounge) may require a cover charge. If you’re looking for some “rhythm and meaning”—two words that

noted Impressionist painter Henri Matisse used to describe the art form known as jazz—then there’s no better place to be. twincitiesjazzfestival.com PORTLAND, OREGON

JUL

Waterfront Blues Festival

“Every bad situation is a blues song waiting to happen,” said the late, great retro

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ST. PAUL, MINNESOTA

JUN

Twin Cities Jazz Festival

According to St. Paul Mayor Chris Coleman, the city’s historic Lowertown neighborhood is one of the country’s “most unique and vibrant,” due to its abundance of music festivals and affordable artist housing. There’s no better ticket, then, for exploring America’s most livable city (as its motto goes) than the premiere Twin Cities Jazz Festival. Headlining the 16th edition of this three-day Capitol City event are Grammy-winning chanteuse Dianne Reeves, legendary sax master Branford Marsalis, acclaimed Chilean sax up-and-comer Melissa Aldana,

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Calendar

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crooner Amy Winehouse. So it makes sense that the 27th annual Waterfront Blues Festival, the second-largest event of its kind in the nation, combines virtuoso musicianship and top-drawer headliners to help the record level of families currently facing hunger in the state of Oregon and in Clark County, Washington. Put on annually by the Oregon Food Bank, the 2013 event raised more than $1.3 million and gathered more than 78,000 pounds of food for the cause. This year’s slate includes sizzling sets from veteran Chicano stompers Los Lobos on July 3 and funk saxophonist Maceo Parker—who’s played with James Brown, George Clinton, and Prince—on July 5, while the next day sees performances from blue-eyed soulster Boz Scaggs, as well as Gregg Allman, one of Rolling Stone’s 100 greatest singers of all time. Over the festival’s four days, more than 100 acts will take to the four stages at Tom McCall Waterfront Park, on the west bank of the Willamette River. Plus, the family-friendly affair offers a variety of related endeavors, such as afternoon and evening blues cruises and Fourth of July fireworks. waterfrontbluesfest.com CONEY ISLAND, NEW YORK

JUL

4

Gateway to Santa Fe

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Nathan’s Famous Hot Dog Eating Contest

Sure, gluttony is one of the seven deadly sins, but since America is the land of plenty, why not dig into competitive eating, a full-contact sport on the rise? At the annual Nathan’s Famous Hot Dog Eating Contest, held at the legendary hot dog shop at Surf and Stillwell on Coney Island (where the inaugural competition took place in 1916), the world’s No. 1 competitive eater will defend his seven consecutive Fourth of July wins. Last year, Joey Chestnut, the 30-year-old, 225-pound Cali-

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fornian, managed to gobble down 69 dogs in just 10 minutes, a personal best, nabbing $10,000 and the event’s coveted bejeweled yellow belt. But the well-decorated hypergastronome still had room for more: In 2013 alone, Chestnut landed titles around the country by gorging on pork ribs (nearly 14 pounds in 12 minutes), shrimp cocktail (9 1/4 pounds in 8 minutes), gyros (22 1/4 in 10 minutes), and hard-boiled eggs (141 in 8 minutes) to name a few. And you thought you were King of the Buffet!

Crowds of up to 50,000 gather at the festive boardwalk to watch the 24 professional contestants— who won qualifiers across the United States to be here—weigh in, take the stage, and chow down. nathansfamous.com WASHINGTON, D.C.

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National Independence Day Parade

Boasting the premiere of Mozart’s “Serenade No. 7,” the first running of England’s St. Leger Stakes horse race, and the founding of the Phi Beta Kappa Society, the year 1776 offered a little something for everyone. But for those who fly the red, white, and blue, it was, of course, the dawn of a new era, and America’s 2014 Independence Day Parade in Washington, D.C., celebrates the 238th anniversary of our country’s formation with a spectacular event. Featuring more than 3,000 performers, dancers, cultural organizations, floats, and military personnel from nearly two dozen states, the festive procession launches from Constitution and Seventh at 11:45 a.m. in front of a few hundred thousand spectators. With highlights like tip-top drills and patriotic tunes from the 257th Army Band, marching platoons from all branches of the U.S. armed forces, and giant, helium-filled inflatables of famous

©2014 MacNeil IP LLC

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IF YOU’RE NOT FLYING TO A SAUCER CITY

figures like Strawberry Shortcake and an all-American eagle, not to mention a stilt-walking Uncle Sam plus Abe Lincoln and George Washington look-alikes, this national tradition is one way to pledge your allegiance to the land of the free and the home of the brave. july4thparade.com LOS ANGELES

JUL

14

dineLA’s Restaurant Week

It may surprise you to know that the City of Angels is the birthplace of the Cobb salad, the French dip sandwich, and the ice-blended coffee drink. In other words, La-La Land is a hub of innovative cuisine, and dineLA’s biannual Restaurant Week is here again to prove it with 14 days of prix fixe meals at more than 350 eateries. Produced by the Los Angeles Tourism & Convention Board in conjunction with American Express, Restaurant Week plates up mouthwatering cuisine (from organic to ethnic, fusion to vegan) for Tinseltown VIPs and casual diners alike, setting tables from Venice to Hollywood, Beverly Hills to downtown. How else can you sample the modern Peruvian fare of Chef Ricardo Zarate (one of Food & Wine’s Best New Chefs in 2011) at Mo-Chica or Thomas Keller’s artful French cuisine at Bouchon for the palatable prices of $15–$25 for lunch and $25–$45 for dinner? Reservations are strongly encouraged. discoverlosangeles.com/dineLA ATCHISON, KANSAS

JUL

Amelia Earhart Festival

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Calendar Atchison, roughly one hour northwest of Kansas City, has never forgotten, and since 1997 it has hosted the fun and festive Amelia Earhart Festival. The small town on the Missouri River celebrates its most famous daughter with carnival rides, arts and crafts, children’s activities, and educational presentations. The two-day fest also offers up a jaw-dropping aerobatics show; riverfront concerts from rising country stars Randy Houser, Thomas Rhett, and Danielle Bradbery; and the favorite “Concert in the Sky” fireworks extravaganza to close out the festivities. atchisonkansas.net HEBER SPRINGS, ARKANSAS

JUL

26

World Championship Cardboard Boat Races

Are you more of an Edward Smith, captain of the illfated Titanic, or a William Kidd, Scottish mariner and privateer?

No matter your seafaring style, you’ll find your stride at the 28th annual World Championship Cardboard Boat Races, 65 miles north of Little Rock in Heber Springs. Launching at 10 a.m. from Sandy Beach at Greers Ferry Lake, sea dogs will raise anchor on their vessels, hoping to travel the 500-foot course with a bone in their teeth. (That’s nautical speak for “sailing really fast.”) Don’t worry if you don’t own a yacht—these ships are made exclusively of duct tape, glue, paint, and (of course) cardboard. The top three finishers in both the youth and adult divisions will nab a handsome trophy, while special awards will be bestowed upon the best slowsinkers and capsizers. If you haven’t a naval bone in your body, fret not: You can chow down at the watermelon-eating contest and engage in a treasure dig—or serve, set, and spike at the volleyball tournament. We’ll see you there, matey! heber-springs.com

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5/13/14 10:41 AM

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PHOTOGRAPHY BY ADAM VOORHES STYLING BY ROBIN FINLAY

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Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson.

Now, get folding!

FOLD DIRECTION

Bend paper this way.

STEP 1 Fold and unfold along the dashed guide.

FOLD AND UNFOLD

This sets a crease you’ll use later.

VALLEY-FOLD

Make a crevice.

MOUNTAINFOLD Form a peak.

STEP 2 Valley-fold along the dashed guide.

REVERSEFOLD

Fold so the indicated part of the bill is inverted.

STEP 3 Valley-fold along the dashed guide.

STEP 4 Turn over.

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STEP 5 Fold and unfold along the horizontal guide.

Live: 2 in (w) x 10 in (h) Trim: 2.5 in (w) x 10.5 in (h) Bleed: 2.75 in (w) x 10.75 in (h)

STEP 6 Valley-fold along the dashed guides.

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STEP 7 Valley-fold along the vertical guide.

Traf.

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Client

STEP 8 Turn over.

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Fun!

STEP 9 Fold and unfold along the vertical guide.

STEP 11 Valley-fold along the dashed guides.

STEP 10 Valley-fold along the dashed guide.

STEP 12 Pull out the hidden corner.

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Below the Fold

ABOUT THE EXPERT

Reversefold

STEP 13 Reverse-fold along the guide.

STEP 15 Mountain-fold along the guide.

Montroll is the author of several origami books, including Dollar Bill Origami, Origami Dollar Origami Treasures, Easy Treasures Dollar Bill Origami,, and the Fun Dollar Origami app for iOS.

Reversefold

STEP 14 Reverse-fold along the guide.

STEP 16 Now that’s one cool crawler!

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FINAL OUTLINED Fun!

It Takes Two to Tango

BY M Y L E S M EL LO R 1

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10

ACROSS

Took a parabolic path 6 Pretentious sort 10 Mop (archaic var.)

14 Supermodel, first name 15 AZ native 16 Loan document 17 Home of Bollywood 18 Assert with confidence 19 Tending to the problem 20 Police duo 23 Ballet steps 24 School exam 25 Engage 29 Burns or Macbeth 31 Ambulance org.

1

34 Back tooth 35 Computer-screen

picture

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of fear (var.)

42 Hon 43 Deli bread 44 “Shoo!�

45 Blues partner 46 Start of a promise 47 H+, e.g.

48 Cartoon duo 57 Assortment 58 Raised skin mark 59 Go downhill,

maybe

60 Omen 61 Scots Gaelic 62 Jellied garnish 63 Talk back to 64 Duo 65 Chow line?

DOWN 1 2 3 4 5 6 7

8 9

Cuckoos Go wild and crazy End piece Arab ruler People away from their homeland Carriages Start of a Canadian province Available for business Avian melody

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1 2 3 4 Honker Refuses to “Narc” ending KISS’s biggest hit Leader of Steppenwolf 22 Prop for a magician 25 Last of the fire, perhaps 26 Eel 27 Part of a table setting 28 Schoolboys 29 Frightful 30 Rabbit fur 31 “The Waste Land” author 32 March, for one 33 Burst 35 Spark 36 Ruse 38 One who just tied the knot 39 Of the study of cultures 44 Porter relative 45 Neighbor of Bulg.

46 Images (var.)

47 Twiddled one’s thumbs 48 Trunk growth 49 Hip bones 50 Smokes 51 Ethereal 52 Their goals are out of this world 53 Bridge site 54 CA wine country 55 DC Comics superhero 56 Leave one’s mark on 10 11 12 13 21

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Sudoku WARM-UP 9 8 3 6 7 5 2 1 9 8 7 6 4 3 1 1 5 8 2 4 2 7 6 1 5 4 3 9 7 6 3 4 7 5 9 8 9 5 4 2 6 1 2 8 3

2 4 5 3 9 8 1 6 7

5 3 9 6 8 1 2 7 4

4 6 2 7 3 5 8 1 9

1 7 8 9 4 2 6 3 5

EASY 2 1 7 9 6 3 4 8 5 8 7 1 6 3 9 5 4 2 3 9 8 1 2 6 7 5 4

6 2 9 5 4 8 7 3 1

8 5 3 6 1 7 2 4 9

5 8 2 4 7 6 1 9 3

9 4 7 3 8 1 6 5 2

3 1 6 2 5 9 4 7 8

MEDIUM 1 9 8 5 1 3 4 6 1 2 7 2 7 3 8 5 5 2 6 3 4 8 3 7 9 6 1 4 9 5 8 7 9 8 6 2 3 5 4 7 1 6 1 2 4 9

4 9 6 1 2 7 5 8 3

6 8 9 7 1 3 4 2 5

2 3 4 8 5 6 1 9 7

7 5 1 9 4 2 3 6 8

MEDIUM 2 3 8 2 6 1 5 9 4 7 3 1 7 6 4 2 8 6 3 9 4 4 5 7 2 6 9 2 1 8 5 7 3 8 5 9 2 4 5 1 7 6 1 9 3 8

9 8 5 1 3 7 4 6 2

4 6 9 7 1 3 2 8 5

7 2 3 5 8 6 1 9 4

5 1 8 2 9 4 6 3 7

HARD 1 4 6 2 3 5 3 1 6 7 9 8 2 6 5 7 1 1 2 9 4 3 8 4 7 8 4 3 5 2 1 6 9 9 7 5 8

7 9 1 8 5 2 6 4 3

5 8 4 3 6 9 1 7 2

9 4 5 2 8 6 7 3 1

8 7 6 9 3 1 2 5 4

1 2 3 4 7 5 9 8 6

HARD 2 5 3 2 6 8 6 7 1 1 4 9 3 2 8 4 7 6 1 5 9 7 9 3 8 3 2 1 5 4 5 6 2 9 7 8 4

4 2 7 6 3 5 8 9 1

9 5 8 1 4 2 7 3 6

8 9 2 3 7 6 4 1 5

1 3 5 9 8 4 6 7 2

7 4 6 5 2 1 9 8 3

4 7 1 9 2 3 5 8 6

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More Sudoku WARM-UP 5 7 8 9 6 3 6 1 4 2 4 9 2 7 8 6 2 5 8 3 9 8 7 1 4 1 3 4 2 5 7 5 6 3 1 8 4 3 6 9 2 1 9 5 7

3 5 1 9 6 7 8 2 4

1 7 3 4 2 6 9 5 8

2 9 5 1 3 8 4 7 6

4 8 6 7 5 9 2 1 3

EASY 4 3 7 8 5 2 9 6 1 7 4 9 1 8 5 6 2 3 3 9 6 2 1 4 5 7 8

9 7 2 3 6 5 4 8 1

1 3 8 2 4 9 7 5 6

8 9 7 1 3 4 5 6 2

5 1 4 6 2 7 8 3 9

2 6 3 5 9 8 1 7 4

MEDIUM 1 3 9 6 2 5 4 7 8 3 1 2 1 5 7 9 1 4 9 5 6 6 3 7 8 4 8 5 2 1 3 5 8 3 6 2 7 6 4 9 8 9 2 1 4 7

4 6 8 7 2 9 1 3 5

1 5 4 8 9 6 7 2 3

7 2 6 3 5 4 9 1 8

8 9 3 2 1 7 4 5 6

MEDIUM 2 7 4 9 2 3 5 6 2 8 1 8 3 1 6 4 2 8 3 1 5 4 5 7 9 6 9 1 6 3 7 6 7 8 5 9 3 2 4 7 8 1 9 5 4 2

5 9 7 4 8 2 3 1 6

6 3 2 7 1 5 4 9 8

8 7 9 6 2 4 1 5 3

1 4 5 9 3 8 2 6 7

HARD 1 9 1 2 8 3 6 8 7 7 4 5 2 5 7 6 9 1 9 3 4 8 2 4 6 6 3 1 5 4 5 7 3 2 8 9 1

5 1 6 8 7 3 9 2 4

4 9 3 2 5 1 8 6 7

7 2 8 1 6 5 4 9 3

3 5 9 4 8 7 2 1 6

6 4 1 3 2 9 7 8 5

HARD 2 6 7 1 4 5 3 8 2 4 2 9 5 7 9 6 1 1 8 2 7 3 4 5 6 9 5 3 8 2 6 4 3 8 1 7 9

8 7 6 3 9 2 1 5 4

3 9 1 5 4 8 6 7 2

2 6 7 8 5 9 4 1 3

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69

Four Points Sheraton WWW.FOURPOINTS.COM/COKE

5/13/14 10:32 AM

22-23 Hard Rock Cafe hardrock.com 15

High Roller at The Linq Las Vegas THELINQ.COM

112

Las Vegas Hotel & Casino 800.222.5361 or 702.732.5755 THELVH.com

i109

Legoland 877-LEGOLAND www.legoland.com

11

Mamma Mia! At the Tropicana Las Vegas 800.829.9034 Troplv.com

111

Georgia Aquarium 404.581.4000 www.GeorgiaAquarium.org

26-27 Greater Birmingham CVB 800.458.8085 www.birminghamal.org 121

K1 Speed 888.K1.KARTS www.K1Speed.com

47

Las Vegas Convention & Visitors Authority LasVegas.com

7

New Mexico Department Of Tourism www.newmexico.org

74

Silver Legacy Resort Casino Reno silverlegacy.com

76

Omaha Convention & Visitors Bureau www.VisitOmaha.com

45

Station Casinos www.SCLV.com/SWA

104

25

Stratosphere 702.380.7777 www.stratospherehotel.com

SuperShuttle 800.BLUEVAN www.supershuttle.com

108

The Parking Spot 312.780.2200 www.theparkingspot.com

114

Traveler’s Choice www.travelerchoice.com

REAL ESTATE 2-3

K Hovnanian Homes www.khov.com/southwest

RESTAURANTS

ADVENTURE IN GALVESTON 81

Galveston Island CVB 800-GAL-ISLE www.galveston.com

i109

Best American Steakhouses 727.466.0433 www.bestamericansteakhouses.com

83

i109

Best of Italian 727.466.0433 www.bestofitalian.com

Hotel Galvez 409.765.7721 www.WyndhamHotelGalvez.com

85

Galveston Island Historic Pleasure Pier 409.766.4950 or 855.789.7437 pleasurepier.com

87

Moody Gardens Galveston Island 800.582.4673 or 888.388.8484 www.moodygardens.org

87

The Grand 1894 Opera House 800.821.1894 www.thegrand.com

83

Tremont House 409.765.7721 www.WyndhamTremontHouse.com

107

Flying Saucer Draught Emporium www.beerknurd.com

4-5

Landry’s 800.552.6379 www.landrysrestaurants.com

115

Primetime Top Ten 850.484.3030 www.primesteakhouses.com

i109

Rodizio Grill 303.868.2578 www.rodiziogrill.com

12

Texas de Brazil www.texasdebrazil.com

105

Tilted Kilt www.tiltedkilt.com

i109

World’s Best Seafood 727.466.0433 www.worldsbestseafood.com

TRAVEL 116

Del Mar Fairgrounds www.sdfair.com

104

El Dorado Hotel And Spa 800.955.4455 EldoradoHotel.com/adventurepass

SPIRIT OF MUSIC CITY 99

Arrington Vineyards 615.395.0102 arringtonvineyards.com

95

Country Music Hall of Fame and Museum 615.416.2001 CountryMusicHallofFame.org

94

Miranda Lambert Platinum Album www.mirandalambert.com

97

Nashville Health Care Council www.healthcarecouncil.com

91

Nashville International Airport flynashville.com

110

El Paso CVB 800.351.6024 www.visitelpaso.com

96

108

Nashville MTA 615.862.5950 nashvillemta.org

Gate 1 Travel 866-264-4790 gate1travel.com

98

Omni Hotels & Resorts Nashville omnihotels.com/nashville 615.782.5300

93

Tootsies Orchid Lounge www.tootsies.net 615.726.0463

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IN LIVING COLOR

+

Spotlight

Visitors look on the bright side at San Antonio’s Travis Park.

A Place to Call Home

Southwest helps breathe new life into familiar community spaces.

At Southwest Airlines, our Purpose is to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel. Often, the important moments that happen during those connections include a special place—a location that has meaning, brings people together, and creates a sense of community. We believe that public places— like neighborhood parks, community gardens, and downtown squares—are truly the heart of the communities that our Employees call home and that our Customers LUV to visit.

The idea of supporting and revitalizing these spaces is one that speaks to our hearts.

Behind many great public places around the world is a quiet, 30-year-old movement called Placemaking, which is the brainchild of the nonprofit organization Project for Public Spaces (PPS). Placemaking breathes new life

into neighborhoods by reimagining public spaces around the needs and desires of the local community and by strengthening connections between people and the places they share. At Southwest, when it comes to making decisions about our business, we have always put people first; what attracts us to Placemaking is that it does the same in the process of designing and improving public spaces.

The Southwest Airlines Heart of the Community program, a national, grant-awarding initiative launched this past April, was developed to support and revitalize America’s public spaces. In pilot projects started in 2013, Southwest and PPS collaborated with the Downtown Providence Parks Conservancy to create a new place for children and families to play in Burnside Park and Kennedy Plaza, in the heart of downtown Providence, Rhode Island; we worked with the Downtown Detroit Partnership to bring summertime fun to Motor City’s Campus Martius Park; and in response to feedback received during a series of public Placemaking workshops, Southwest and the City of San Antonio’s Center City Development Office undertook the project of reinvigorating historic Travis Park. We look forward to supporting the communities we serve throughout the U.S. and in our new international destinations with projects that help create these public spaces that are the heart of communities. —Megan Wood

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Kids grow up fast. There are so many things to teach them and places waiting to be explored. When you’re a Rapid Rewards® Member, those places become a little bit easier to get to. Earning and redeeming reward ights is fast and simple. You can y any day of the year, and if there’s a seat available, it’s yours. So take the Father’s Day shing trip you’ve put off or pick a new place to explore together. With ights to 90+ destinations, the only question is, where will you go rst?

It’s fast and free to sign up. Just visit southwest.com/spirit, or text SPIRIT to 72743.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest ® at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Benets apply to points transactions. All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

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Relax, now you are automatically checked in.

Get a better boarding position when you leave check-in to us with EarlyBird Check-In. We automatically assign your boarding position early, in advance of our general check-in time, so you don’t have to worry about checking in. You get an improved boarding position and earlier access to overhead bins. All you’ll need to do is print your boarding pass with pre-assigned boarding position within 24 hours of departure.

SM

Customer must retrieve boarding pass pass and be present in the gate area ten minutes prior to departure or reservations reservations may be cancelled. cancelled.

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Community Outreach

Leaning on LUV

Employees help each other through an internal fund.

Employees in need. Payroll donations are the most popular way to give, but our Employees constantly surprise us by organizing fundraising events that bring in additional money. What started as a word-of-mouth movement has grown into a fund that’s helped more than 2,800 Employees and distributed more than $11.5 million in aid.

Through my work for SWAECAC, I’m privileged to see the impact of our Employees’ compassion and generosity.

Whether it’s providing a hotel room for an Employee whose home has burned to the ground or helping fund a lifesaving treatment for a newborn, these donations truly make a difference when it’s needed most.

And every day, I’m fortunate to hear the thanks of those who are on the receiving end of their fellow Employees’ generosity.

At Southwest, we’re blessed to share our workspaces with People we LUV: our wonderful Coworkers.

—Chris Shumate

+

From the cockpits of our Boeing 737s to our Governmental Affairs office in the nation’s capital, workspaces at Southwest Airlines vary widely, but they all have one thing in common: our amazing Employees, who are the heart and soul of the Company.

Though we are spread across the country, we’re always united through our Warrior Spirits, FUN-LUVing Attitudes, and Servants’ Hearts.

Southwest is more than a Company; we’re a Family. After many years as an Employee, I’m still touched by the level of compassion and camaraderie we share. One way we demonstrate our bond is through the Southwest Airlines Employees Catastrophic Assistance Charity (SWAECAC), which I help administrate. This charitable fund began with a simple mission: to help Employees going through severe financial hardships brought on by catastrophic events.

What makes the charity truly special is that our Employees themselves are the source of the funding. Every Southwest Employee has the option to donate $1 to $50 from each paycheck to help other

Charity at Work

SWA Employee Dawn Foster was devastated when she found out that her daughter, Natalie Treviño (pictured far left at age 2 and left at age 17), had osteosarcoma in her left foot. After the diagnosis, Dawn learned that SWAECAC would pay her insurance premiums while she took time off to care for her daughter. Natalie has now been cancer-free for 12 years. “I don’t know what we would have done without SWA,” Dawn says.

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Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines.

BUSINESS SELECT® Our most rewarding fare guarantees priority boarding in the A1-15 group, maximum Rapid Rewards® Points, Fly By® lane access in select cities, and a free premium drink on day of travel. southwest.com/ getbusinessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort.

And those traveling on our -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and pivoting overhead bins.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear.

Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week.

Planning your next vacation just got easier! Sign up today at southwest. com/email.

WIFI & ENTERTAINMENT

EARLYBIRD CHECK-IN®

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 167.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the LUV airline to work for you. southwest.com/ corporatetravel

Our -700 and -800s feature a wireless, satellite-based network that allows you to stay productive and entertained inflight. Check email or watch live TV from your device.

Keep in touch with our new gate-to-gate capability! For details, see page 166.

GIFT CARDS

Give the gift of travel.

You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Rapid Rewards® A-List and A-List Preferred Members and Customers who purchase Business Select® Fares can speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

PAWS

Small dogs and cats are welcome to fly in the cabin with you. Bring Fluffy along for your next trip—your pet deserves a vacation too! southwest.com/pets

Any trip, any day. Get unlimited reward seats and no blackout dates*.

Real rewards you can really use. Sign up at southwest.com/jet.

All Rapid Rewards rules and regulations apply. *Applies to Points transactions.

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got 14 car companies to choose from and the same low rates as the other guys. Plus, earn Rapid Rewards® Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

Download our newly redesigned app today! If you’re on a trip or have one coming up, our new mobile site and app make it easier to fly Southwest Airlines.

Check-in, check the status of your next flight, or book additional trips all from the palm of your hand. mobile. southwest.com

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee program, you can feel confident that you’ve secured the best deal on your hotel stay.

Terms and conditions apply. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

JUNE 2014 SPIRIT

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways.

PETS

BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 167.

A2B BUSINESS TRAVEL PROGRAM Take advantage of the AirTran business program. Benefits include fewer rules and restrictions, priority seating, and priority boarding. a2bcorporate.com

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

CHARTERS

A+ REWARDS

SM

A+ Rewards. The simple, quick, and easy rewards program. aplusrewards.com

CLICK ’N SAVE®

VACATIONS

When planning your next beach trip to Mexico or the Caribbean, remember that we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. south westvacations.com

Small dogs and cats are welcome to fly in the cabin with you to domestic destinations.

Bring Fluffy along for your next trip—your pet deserves a vacation too! airtran.com/pets

Get all the latest AirTran and Southwest sale fares and travel deals sent straight to your inbox each week. Sign up for Click ’n Save today at southwest. com/email.

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

TRIP PROTECTION

Make sure you protect yourself from unexpected situations on your vacation. Benefits include trip interruption coverage, emergency medical assistance, and more. airtran. com/tripprotection

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Permitted* Pueden usarse dentro del avión * Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat.

On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video.

Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos, excepto si un Miembro de la Tripulación indique lo contrario. Puedes sujetar un PED pequeño en la mano, llevarlo encimo, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear el acceso en el pasillo.

Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN)

Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN)

CREW INTERFERENCE

de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje.

Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios.

Por favor usa auriculares para cualquier sonido o video.

Audio Players Aparatos de audio

Satellite Radio Radio por satélite

DVD/CD Players Reproductores de DVD/CD

Video Camcorders Videocámaras

Digital Cameras Cámaras digitales

Bluetooth Devices Dispositivos Bluetooth

GPS Receivers GPS

Electric Shavers Rastrillo eléctrico Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-Canceling Headphones Auriculares que aislan el ruido

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (Walkie-Talkies) or Scanners Radios emisores/ receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos electrónicos y dispositivos para fumar

ELECTRONIC DEVICES

Cellphones and pagers may be used at the gate and after landing.

Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE

LOST AN ITEM ONBOARD A FLIGHT?

Always Permitted Pueden usarse en todo momento dentro del avión Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados también son permitidos.

DISABILITY ASSISTANCE

Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request. Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

Hand-Held Electronic Games Juegos electrónicos portátiles

Laptop Computers Computadoras portátiles

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

PETS

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

ALCOHOLIC BEVERAGES

RemoteControlled Toys Juguetes de control remoto

Television or AM/FM Radio Receivers Televisión o radios de AM/FM

Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone.

Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo.

No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

JUNE 2014 SPIRIT

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Flight Service

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

+

Please abide by public announcements from Flight Attendants concerning electronic devices.

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International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

ticket counters

domestic departures

international departures

airtran arrivals (from international)

recheck location

Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Terminal A

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

+

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B

International Arrivals JUNE 2014 SPIRIT

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Inflight Entertainment

+

Information

WIFI

$8 all day per device* • Browse the Web, check e-mail, or update your status on social media.

• In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. MESSAGING

See Inflight Entertainment Portal for pricing.

• Available all day per device*.

• Stay in contact with friends and family like you never left the ground.

• Information about which apps are available can be found on the Inflight Entertainment Portal.

MOVIES

$5 per movie, per device* • Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed while device is connected to Southwest WiFi. INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer.

• WiFi, TV, and Movies are all accessible from the homepage of the portal.

HOW TO ACCESS

TV

FREE, compliments of DISHt! • Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes*.

• Compatible device information can be found on the Inflight Entertainment Portal. t DISH is a registered trademark of DISH Network L.L.C.

•

•

•

•

Every device is different, but here are the basic steps: Once onboard a WiFienabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gate-to-gate.

View available wireless networks, select “Southwest WiFi,” and connect.

Launch your Web browser to be directed to the Inflight Entertainment Portal (you might need to hit “refresh”), or navigate to southwest wifi.com.

A list of supported devices and operating systems is available on the Inflight Entertainment Portal FAQ.

MORE INFORMATION

• Service on flights to/from Puerto Rico is currently not available for the entire flight.

• Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-435-9792 to report any problems you may have encountered with your WiFi service. * Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything.

Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session) . Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

Service on flights to/from international destinations is currently not available for the entire flight.

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Customs & Immigration

Beverage Menu

Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

• Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

3

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

2

3 MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form.

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $5

PREMIUM BEVERAGES $3 • vitaminwater® XXX (Açai-Blueberry-Pomegranate) COMPLIMENTARY BEVERAGES • Minute Maid® • Seagram’s® • Coca-Cola® Apple Juice Seltzer Water • Coke Zero™ • LIFT® Coffee* • Tomato Juice • Diet Coke® • Decaf Coffee* • Mr & Mrs T® • Sprite® • Tea Bloody Mary Mix • Sprite Zero™ • Hot Chocolate • Minute Maid® • Dr Pepper® • Noncarbonated Cranberry • Diet Dr Pepper® Purified Drinking Apple Cocktail • Seagram’s® Water • Minute Maid® Ginger Ale Orange Juice • Seagram’s® * Creamer available Tonic Water Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, liquor, and vitaminwater®.

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans.

Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s®

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $6

COMPLIMENTARY BEVERAGES • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice

• Coca-Cola® • Coke Zero™ • Diet Coke® • Sprite® • Sprite Zero™ • Seagram’s® Ginger Ale • Seagram’s® Tonic Water

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Purified Drinking Water

JUNE 2014 SPIRIT

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Information

2

• Canadian Club® Reserve • Tanqueray® Gin

+

1

LIQUOR $5

135

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Rapid Rewards and A+ Rewards Partners +

There are some exciting changes taking place in 2014. As part of the integration of Southwest Airlines® and AirTran® Airways, Rapid Rewards® will be the loyalty program of the combined airline effective November 2, 2014. Together, we’re offering you more ways to earn and redeem for reward flights to over 90 destinations. Visit rewardsfarther.com/spirit for the latest information and news.

®

Southwest Airlines Rapid Rewards

Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations.

You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits.

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (only on WiFi-enabled planes) • 100% point-earning bonus

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

It’s free and easy to join Rapid Rewards! Sign up now at southwest.com/spirit or by texting SPIRIT to 72743 to get started.

ENROLL

NOW!

®

AirTran Airways A+ Rewards

A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Visit aplusrewards.com to enroll in A+ Rewards!

Already an A+ Rewards Member?

You can keep earning and redeeming A+ Rewards Credits for any travel booked and flown through AirTran through November 1, 2014. Your active credits will then be converted to Rapid Rewards Points at 1,200 Rapid Rewards Points per credit.

For more information, visit rewardsfarther.com/spirit.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby.

All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co. ©2014 AirTran Airways. All rights reserved.

136 SPIRIT JUNE 2014

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Do More With Your Points You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

RAPID REWARDS®

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card Premier Card Exclusive Benefits:

Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

Earn 1 point per $1 spent on all other purchases.

Earn 6,000 bonus points after your Cardmember Anniversary.

Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change.

See southwest.com/applytoday for pricing and rewards details.

Earn Every Day With Our Partners Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today!

Hotels

Receive 600 points per qualifying stay.

JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites

by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Specialty

Earn thousands of points for hotel stays booked through Rocketmiles. Visit rocketmiles.com/southwest.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Shop and Dine Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Home and Lifestyle

Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn 12,500 points when you sign up for DISH®.

Visit dish.com/southwest to learn more.

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn points when you sign up for qualified electric service plans in participating states*. Visit southwest.com/energy.

Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, PA, and TX. Reliant and Everything Energy services TX.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

JUNE 2014 SPIRIT

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Where We Fly PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

Route Map

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

+

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

DE

AKRON/

INDIANAPOLIS DAYTON

DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA

ONTARIO

NASHVILLE

ALBUQUERQUE

ORANGE COUNTY

AMARILLO

SAN DIEGO

TULSA

MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN

We Get You There

You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

MEXICO CITY

All international and some domestic service provided

by AirTran Airways.

138 SPIRIT JUNE 2014

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PANAMA

5/2/14 1:03 PM

The Newest HOTEL & CASINO In Las Vegas

EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ALBANY

ROCHESTER GRAND RAPIDS

EE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

UISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

ILLE

CHARLOTTE GREENVILLE-SPARTANBURG

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

JACKSONVILLE ORLANDO

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The “If” List

Gabrielle Union, if you could give men one piece of wisdom about women, what would it be?

You don’t have all the answers.

If you could rid yourself of one deeply personal fear, what would it be? Bees. Only because I look so stupid when I’m running away from them.

If a picture paints a thousand words, what are you doing in that picture? Laughing. At the person running away from bees.

If you could give your 10-yearold self one piece of advice, what would it be? Orthodontia is your friend.

If you had a personal motto, what would it be? Bad things happen to people every day. Your pain is not unique. It’s all how you choose to deal with it.

If you were actually Kristen in Think Like A Man Too, what’s the first thing you would do to build amazing relationships? Stop talking so much.

Gabrielle Union stars in Think Like A Man Too, in theaters June 20.

PHOTOGRAPHY BY BRIAN BOWEN SMITH

If you were doing a photo shoot right now, what would make you smile biggest and brightest?

A cheeseburger. Or maybe some chicken and waffles from Roscoe’s.

140 SPIRIT JUNE 2014

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