July 2014

SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM速

PERFECT VISION

JULY 2014

When Nicole Kear began losing her eyesight, she started seeing the world in a whole new light.

JULY 2014

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Contents July 2014 CURVE APPEAL

Nothing quite compares to this St. Louis landmark.

58 As the

66 One-Hit

When Nicole Kear found out she was going blind, she set out on a search for unforgettable sights.

The discoveries she made along the way go beyond anything the eye can see.

The band Steam, the horror-movie director Herk Harvey, Charlie from Willy Wonka & the Chocolate Factory: Each made a lasting contribution to pop culture—then quietly faded away.

Whose is the best single-success story?

Wonders

Adventure In St. Louis

Good times are brewing for beer lovers, sports fans, art aficionados, and more in this friendly Midwest metropolis.

We’ll meet you there!

PHOTOGRAPHY BY EDDIE BRADY/GETTY IMAGES

Lights Go Down

78 Your

ON THE COVER / Nicole Kear’s vision may be fading, but her life’s goals are crystal clear. PHOTOGRAPHY BY MILLER MOBLEY

4 SPIRIT JULY 2014

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Contents July 2014 28

33

66

58

To-Do List 10 Action Items in This Issue 1 Bite into bread salad Page 34

2 Pour a patriotic drink Page 36 astronaut Page 39

4 Call cars by

name Page 40

5 Analyze dating data Page 42

6 Know your

market(ing) Page 45

145

Front

12 Gary’s Greeting 14 Gary’s Greeting

16 18 20 22 24 27 33 39 45

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep Numbers Business

Middle

58 As the Lights

Go Down 66 One-Hit Wonders 78 Your Adventure In St. Louis

Back

88 Promotional Series:

Spirit of Maryland 108 Promotional Series: Spirit of Nevada 131 Promotional Series: Focus on Health 145 Calendar 149 Fun! 164 Spotlight 167 Community Outreach 168 Products & Services 171 Flight Service 172 Terminal Maps 174 Information 176 Rapid Rewards and A+ Rewards Partners 178 Route Map 180 The “If” List

7 Shop for

couture Page 46

8 Sightsee in

St. Louis Page 78

9 Turn a buck

into a bronco Page 149

10 Joke with Allison Janney Page 180

PHOTOGRAPHY BY ANDREW SCHWARTZ (KNIGHTLEY), MILLER MOBLEY (NICOLE KEAR), ANDREW THOMAS LEE (TOMATO FESTIVAL); ILLUSTRATION BY JOHN W. TOMAC

3 Eat like an

6 SPIRIT JULY 2014

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u nlimited

action

TH E PAYOUTS ARE U N LIMITE D. TH E TH RI LLS AN D SU RPRIS ES ARE THOROUG H LY U N PRE DIC TABLE .

AN D TH E E XPE RI E NC E IS S IMPLY U N FORG E T TABLE . C H UM AS H C AS I NO RESORT, LESS THAN 2 HOU RS NORTH I N TH E SANTA BARBAR A W I N E COU NTRY.

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SOUTHWEST AIRLINES + AIRTRAN

July 2014 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin CONTRIBUTING SENIOR EDITOR Melinda Mahaffey Icden PHOTOGRAPHY INTERN Mariah Tyler EDITORIAL INTERNS Mallory Ashcraft, Katy Roden CONTRIBUTORS Stacy Cowley, Brad Herzog, Melinda Mahaffey Icden, Brian Keagy, Nicole C. Kear, Natalie Maneval, Alison E. Miller, Miller Mobley, Andrea Poe, John W. Tomac, Adam Voorhes WEB DEVELOPMENT, PACE INTERACTIVE Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com.

PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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THEY DECLARE JOBS FINISHED only after they are proud of the result. Their personal standards are higher than most, which is why their successes are also greater.

NEARLY 100,000 loyal and true Cowboys have combined to exceed $1 BILLION for Branding Success: The Campaign for Oklahoma State University. But the state’s most successful higher-education campaign continues until Dec. 31, 2014. OUR JOB ISN’T COMPLETE. There is still so much to do.

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SOUTHWEST AIRLINES + AIRTRAN

ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Brittany Dickinson Š 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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I have been immensely blessed with a loving family, a job that fulfills me each and every day, and a close-knit community of friends and neighbors. These are what social scientists pinpoint as the keys to happiness—family, work, and community.

In addition to my family at home, we are a Family here at Southwest Airlines. We treat each other accordingly and consider our Customers to be guests in our home. Hopefully you feel a sense of warmth and hospitality when one of our Employees greets you or when you step onboard one of our airplanes.

I’ve found that in order for work to be fulfilling, you must have a clearly defined Purpose. Ours at Southwest is to connect people to what’s important in their lives through friendly, reliable, and lowcost air travel. Our People have delivered on that Purpose for more than four decades. As a result, we’ve been able to provide job security for our Employees and low fares for our Customers—and we’ve managed to have a little fun along the way!

When I think about community, I think about what it means to be a good neighbor. After all, our communities are where our People live and work and where our Customers love to visit. At Southwest, we think being a good global corporate citizen is our duty. We demonstrate our

commitment through the passion of our Employees—who, in 2013 alone, volunteered more than 144,000 hours with the causes that matter most to them—and through several longstanding partnerships with charitable organizations.

Community also means taking care of the world in which we live, conserving our resources, and operating in a responsible manner.

By reducing greenhouse gas emissions through our fuel conservation efforts, by helping revitalize public spaces through our Placemaking initiative, and by cleaning up public parks as part of our From the Heart program, we strive to increase the quality of life in the cities we serve.

Focusing on the planet is one of the pillars of our triple bottom line of Performance, People, and Planet, which you can read more about on page 178 and in the One Report at southwestonereport.com.

My hope for each of you is that you have work that fulfills you, a family who nurtures you, and a community that supports you. You’ve given us all three, and for that we thank you!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting +

Family, Work, and Community

12 SPIRIT JULY 2014

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Soy un hombre muy bendecido: tengo una familia amorosa, mi trabajo me satisface a plenitud y disfruto de una estrecha relación con mis amigos y vecinos, somos una comunidad.

Los expertos en sociología consideran que los factores clave para alcanzar la felicidad son precisamente la familia, el trabajo y los amigos.

Además de mi familia en casa, tengo otra aquí en Southwest Airlines.

Nos tratamos como familia y consideramos a nuestros Clientes como invitados que nos visitan en casa.

Confío en que ustedes sientan esa hospitalidad y familiaridad cada vez que hablan con nuestros Empleados o cuando abordan nuestros aviones.

He aprendido que para sentirte plenamente satisfecho con tu trabajo, es necesario tener un Objetivo bien definido. Nuestro Objetivo en South-

west es llevar a las personas a los momentos importantes de su vida, en vuelos agradables, confiables y de bajo costo. Desde hace más de 40 años, nuestra Gente cumple a plenitud con este Propósito. Como resultado, hemos podido ofrecer seguridad laboral a nuestros Empleados y tarifas bajas a nuestros Clientes. Y por si fuera poco, ¡hasta nos divertimos!

Cuando hablo de ser una comunidad, pienso en lo que significa ser un buen vecino. Después de todo, nuestra comunidad es ese lugar donde vivimos y trabajamos, donde recibimos las visitas de nuestros Clientes.

En Southwest consideramos que, como “ciudadano corporativo global”, tenemos el deber de obrar bien. La dedicación de nuestros Empleados prueba cuán importante es este principio para nosotros; solo en el 2013, dedicaron más de 144,000 horas de trabajo voluntario a diferentes causas de su preferencia, así

como a varias organizaciones benéficas con las que nos relacionamos desde hace muchos años.

Ser parte de una comunidad también implica cuidar del mundo en que vivimos, preservar nuestros recursos y cumplir nuestras funciones de un modo responsable.

Para elevar la calidad de vida en las ciudades a las que servimos, nos esforzamos en ahorrar combustible y reducir así las emisiones de gases de efecto invernadero; ayudamos a revitalizar los espacios públicos a través de nuestra iniciativa Placemaking (Rediseño de espacios) y cooperamos con la limpieza de parques públicos como parte de nuestro programa From the Heart (Desde el corazón). Nuestro compromiso con el planeta es uno de los tres pilares que sustentan a nuestra compañía: el Rendimiento, la Gente y el Planeta. Si lo desean, en la página 178 y en el informe One Report en southwestonereport.com pueden encontrar más detalles.

Le deseo a cada uno de ustedes que tengan un trabajo que los satisfaga plenamente, una familia que los aliente y una comunidad que los apoye. Ustedes nos permiten disfrutar de esos tres aspectos fundamentales, y por ello les estamos profundamente agradecidos.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

Familia, trabajo y comunidad

14 SPIRIT JULY 2014

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Birmingham’s coolest corner just got cooler.

Come mix it up at the brand new Uptown entertainment district, right down the street from the Birmingham-Jefferson Convention Complex. Enjoy an array of delicious dining selections, from gourmet burgers and premium steaks to custom cocktails and fresh-roasted coffees. No matter what’s on the menu for your trip to Birmingham, when it’s time to dine, you’re in for a real treat.

FOR A FREE BIRMINGHAM TOURIST GUIDE, CALL OUR OFFICE OR REQUEST ONLINE Greater Birmingham Convention & Visitors Bureau • 800.458.8085 • inbirmingham.com

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Teresa Merritt

C U S TO M ER S U PP O R T & S ER V I C E S R EPR E S EN TAT I V E

+

Star of the Month

S A N A N TO N I O

DIG THIS

Teresa finds happiness in gardening.

Teresa Merritt is the first contact many Southwest Airlines Customers have on their journeys. As a Customer Support & Services Representative helping travelers make reservations by phone, she loves being a voice for the airline and treats each call as a new opportunity to wow someone with great service.

Teresa had wanted a position at Southwest for a long time, but Employee turnover was so low that she had to wait 10 years. When a job finally opened up in 2008 at the San Antonio Reservations Center, she discovered why it’d taken so long: Employees were so happy, they didn’t want to leave! She now finds herself in the same boat.

Teresa comes from a large, close-knit family and is the youngest of eight children. Today, her greatest joys in life are her husband, five children, and two grandchildren.

Thanks to her travel privileges, she has the comfort of knowing she’s only hours away from her siblings. She also enjoys traveling to Virginia to help maintain her family’s farmhouse there.

Southwest gives Teresa the flexibility to work hard on her own schedule. She is thankful for a secure job and the opportunity to work with amazing People, who she believes make all the difference at Southwest. “It is such a joy to be a part of an environment of support and camaraderie,” she says.

In her free time, Teresa enjoys gardening—she even met her husband in an American Horticultural Society Master Gardener class. She is deeply invested in a sustainable lifestyle, which includes nutrition, natural remedies, and awareness of green initiatives. She loves volunteering in classrooms and participating in plant swaps. Her perfect day is one spent in the garden with her husband, their dog, and a compost pile.

Teresa, it’s clear that you are this month’s Star for a reason. Thank you for your dedication and commitment to Southwest and for so enthusiastically sharing the first step of a caller’s journey toward becoming a lifelong Customer. —Alexis Anderson Blue Man Group is proud to give Teresa Merritt two tickets to a Blue Man Group show as a token of appreciation for her work and dedication. Congratulations, Teresa!

16 SPIRIT JULY 2014

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Rapid Rewards Freedom Story +

Arturo Alfaro S E N I O R AU D I T M A N AG ER , D ELO I T T E , DA L L A S

Arturo Alfaro has a passion for finance—so it’s no surprise that before selecting Southwest Airlines for his business travel needs, he calculated the benefits of the Rapid Rewards Frequent Flyer program. He determined that traveling with Southwest would not only save him money but also provide an opportunity for more family vacations. Arturo knows that Southwest’s low-stress travel lets him focus on working hard and that earning points with the Rapid Rewards program allows him to play hard later.

“At Deloitte, all of my team members originally flew on different airlines. But after a few years, they all began to switch to Southwest,” Arturo says. “They saw how much I benefitted from the Rapid Rewards program and how many points I was accumulating.”

Arturo puts those points to good use by traveling with his family all over the country. They recently embarked on a three-week excursion across the U.S., using his points to fly to Southwest destinations including Baltimore, New York City, Boston, San Diego, and Seattle.

He is enthusiastic about the changes coming to Southwest that will bring even more travel opportunities.

This month, Arturo plans to fly to Aruba to celebrate Southwest’s new international destinations. “I also look forward to flying out of Love Field the day the Wright Amendment restrictions end,” he says. “Even if I have to buy a ticket, I can’t wait to fly nonstop to Chicago, Ft. Lauderdale, Tampa Bay, or New York City.”

The many flights that Arturo has taken over the past eight years as a Rapid Rewards Member have had a somewhat unusual effect on his family: All three of his children—Arturo Jr., Benjamin, and Julianna—can identify from a distance what type of Boeing 737 the family will be flying.

“They would like to be pilots at Southwest in the future—which would be a cool way for Dad to get even more free tickets,” Arturo jokes.

Arturo, we LUV keeping your business travel simple and your family vacations elaborate. We look forward to continuing to serve you! —Rebecca Martineau

ON THE MAP

Arturo charts a course for his next SWA trip.

18 SPIRIT JULY 2014

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TAKE A PEAK

You’ll only glimpse glory by tackling obstacles.

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Dear Reader, Two stories in this issue could change your life. On page 58, Nicole Kear tells a joyful, true tale about going blind as an adult. On page 66, Brad Herzog writes about one-hit wonders—singular feats by people who never followed up with a sequel.

So what does a woman with a degenerative retinal disease have to do with, among others, the guy who photographed the Wright brothers’ first flight? Both took what they were given and found glory—one through personal tragedy, the other through a stroke of luck.

I believe you and I can become one-hit wonders as well, by seeking glory intentionally. Pursue a great feat, an unprecedented one that amazes you.

Last year I went after my own one-hit wonder by attempting to “run my age” up New Hampshire’s 4,802-foot Mount Moosilauke. That meant I had to reach the summit in fewer minutes than my age in years.

I knew of only a dozen people who

had succeeded, none of them over the age of 50. (Of course, very few had been odd enough to try.) After training for nine months and losing 28 pounds, I broke the age barrier on my 58th birthday. Geezer glory. No plaque will ever be installed in my honor, mind you. Still, for the rest of my life I can bask in my one wondrous personal hit.

What would yours be? If you’ve already attempted such a feat, write to me at letters@spiritmag.com, and let me know what you learned.

Personally, I found that the accomplishment itself was less glorious than the wisdom I picked up along the way from books, experts, and my own mistakes. I learned powerful lessons about motivation and physiology. And about myself.

Which brings me to the lifechanging part. I discovered that the point of a one-hit wonder is not the hit: It’s the wonder.

—Jay Heinrichs Editorial Director ILLUSTRATION BY JOHN W. TOMAC

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Your Words

Dear Spirit,

My recent read of Tracy Ross’ beautifully written the piece “The Carousel of carousel of Happiness” [May 2014] happiness brought me to tears. With mass manufacturing at its peak and production the furthest distance it’s been from the consumer, it is so easy to overlook the human cost behind things that make up every aspect of our lives. The story of Scott Harrison’s carousel has reminded me to be appreciative of the very real human stories behind otherwise insignificant things in my chaotic life. The unsuspecting patron might never think of the great journey and joy behind the carousel’s animals while riding it, and I hope I’m never that person! Inquire and admire always, no matter how little something costs you.

SCOTT HARRISON CARVED HIS WAY OUT OF PAIN, BATTLED EVIL AROUND THE WORLD, AND NOW BRINGS MAGIC TO A SMALL MOUNTAIN TOWN.

BY TRACY ROSS

PHOTOGRAPHY BY STABLEFORD STUDIOS

ANIMAL HOUSE

Scott catches a moment with his boon companions (and creations) Tiger and Gorilla.

76 SPIRIT MAY 2014

MAY 2014 SPIRIT

77

—REBECCA LEE CHICAGO

“Inquire and admire” sounds like a pretty good motto to live by, Rebecca.

and Tracy Ross, for bringing Scott Harrison’s story to us. It truly is “magic in a small town.”

— LY N D A S H A N B L U M AUSTIN, TEXAS

Nothing makes us happier than when a story inspires an expedition.

LOUSY SLEEP AID

I travel frequently and usually use the airline magazines to assist me in falling asleep. Sadly, on my way to Puerto Rico in March, I was unable to do so because your article “The New American Dream” [March 2014] was stellar.

It had heart, details, research, and a great flow. I even forwarded it to both friends and family.

—J E R E M I A H A S H B A U G H P O R T L A N D, O R E G O N

Sorry! (We’re not sorry.)

YOU CAN, TOO

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine Follow us on Instagram at instagram.com/spiritmagazine

SEEKING HAPPINESS

I was flying to Denver on May 1 and read the wonderful piece in Spirit about the Carousel of Happiness in Nederland, Colorado. I was enthralled by the story of Scott Harrison—his demons, his life, and his dream—and I resolved to visit the carousel during my trip. While there, my friends and I walked around to see all the animals, then happily hopped on our favorites and took a couple rides.

It was a very special experience.

I’ve copied and sent the story to many friends, urging them to visit. Thank you, Spirit magazine

On a recent flight from Chicago to Denver, I was excited to read your “New American Dream” article.

As an entrepreneurial person with limited success thus far, I have often been called “confused” by those who don’t understand my process. After poring over the individual stories you showcased, I felt a renewed desire to follow my life’s passion. If those people made it work, there’s no reason I can’t.

Thank you!

—CHRISTINE BAKER N E W YO R K C I T Y

Get that process moving, Christine.

We’re rooting for you.

22 SPIRIT JULY 2014

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Your Pictures

Check-6™ Logistics Solutions™ (C6LS) is a company dedicated to reducing the time and cost it takes to move a rig, while increasing safety and efficiency.

Check-6 Logistics Solutions, a subsidiary of Check-6, helps companies reduce and normalize the cost of doing business.

Their team of experts, hand-picked from military and commercial aviation, have been battle-tested in combat, and know that safety and efficiency means lives and dollars saved on each and every rig move.

The C6LS team uses its experience to produce impressive results.

Check-6 Texas Panhandle Rig Move Performance 10

BOX ON BOX TRIPLE

9 8

DAYS

7 6

Previous Average C6 Move 1 C6 Move 2 C6 Move 3 C6 Move 4

5 4 3 2 1 0

With days per rig move decreased, Check-6 Logistics Solutions routinely generates between 25-50% in efficiency. This could mean saving a million dollars per rig each year. When Check-6 Logistics Solutions is working with your crews, safety is improved, and work-related incidents decrease dramatically. With the support and cooperation of operators, drillers, and trucking companies they take their expertise, planning and communication skills to bring everyone together as a team. Consistent

PIC OF THE MONTH Cueva Ventana in Arecibo, Puerto Rico, is your window to the world . Photo by Tracie M. Cusimano-Williams; Westminster, California

Hey, I Took That!

Spirit readers hit us with their best shots.

FREESTYLE In NYC, you’re at liberty to be yourself.

Photo by Nicole Motta; New York City

Send Us Your Snaps Submit photos at spiritmag.com or use hashtag #spiritsnaps on Instagram. If we select your snapshot as our pic of the month, we’ll send you a Spirit diner mug.

planning. Impressive results. It all adds up to Check-6 Logistics Solutions.

ANGRY BIRD Ruffled feathers are on full display at the Columbus Zoo and Aquarium in Powell, Ohio. Photo by Tom Morrison; Princeton, New Jersey

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Rigged To Move FASTER > SAFER > PROFITABLE Mobilization time doesn’t have to be down time. Check-6™ Logistics Solutions™ take lessons learned from careers in the military and commercial aviation to streamline your rig moves.

We’ll make your crews faster… safer… and more profitable.

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Open Sun – Thu 10am–11pm Fri & Sat 10am–12midnight MiracleMileShopsLV.com 888.800.8284

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Media Center

PHOTOGRAPH BY DALE ROBINETTE / CBS © 2014 CBS BROADCASTING INC.

Halle in the House

DATE July 9 TELEVISION Extant

IN SIX WORDS Space: not just for Sandra Bullock

GOOGLE HITS

With the premiere of the Steven Spielberg– produced drama Extant, Oscar winner Halle Berry joins the long list of big-screen stars who’ve taken to TV. The actress plays an astronaut who has spent a year in space conducting strange experiments alone. So when she returns to Earth and discovers she’s pregnant, many questions come to the fore, among them, how did she end up pregnant—and what is she carrying? The answer, it seems, could save all of humanity.

19,100,000 gH

JULY 2014 SPIRIT

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E-Book

Game

DVD

Music

To Kill a Mockingbird

X-Files: The Board Game

Cesar Chavez

Eric Clapton & Friends

July 8

July 30

July 22

July 29

IN SIX WORDS

Boo Radley for the Kindle generation

The truth is still out there

Civil rights leader gets star treatment

Guitar legend jams out with pals

THE TALENT

Harper Lee, Sissy Spacek

Mulder, Scully, the Smoking Man

Michael Peña, America Ferrera

Clapton, Willie Nelson, Tom Petty

The Pulitzer Prize– winning tale of racial injustice finally goes digital on the 54th anniversary of its publication.

Relive the spooky and long-lived sci-fi series with this board game, which pulls heavily from early seasons.

Acclaimed Mexican actor Diego Luna sheds light on the iconic labor leader in his second feature directorial effort.

On The Breeze, the rock virtuoso pays homage to JJ Cale, responsible for the hits “After Midnight” and “Cocaine.”

1,160,000

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Lee finally OK’d an e-book version; simultaneously, Spacek gives voice to a new digital audio version.

Now you can uncover global conspiracies and team up against nefarious villains from the safety of your tabletop.

The first narrative film about Chavez’s life introduces a new generation to this MexicanAmerican hero.

The star-studded list of contributors reads like a wing in the Rock and Roll Hall of Fame—need we say more?

DATE

THE GIST

GOOGLE HITS

SELLING POINT

Movie Begin Again DATE July 11 IN SIX WORDS Jerry Maguire meets Inside Llewyn Davis THE TALENT Keira Knightley (right), Mark Ruffalo, CeeLo Green, Mos Def, and Adam Levine THE GIST Ruffalo plays a down-on-his-luck music exec who finds his saving grace in a young singer-songwriter (Knightley). SELLING POINT Director John Carney of Once fame brings us this indie dramedy set to the tune of New York City.

PHOTOGRAPHY BY ANDREW SCHWARTZ © 2014 THE WEINSTEIN COMPANY

Media Center

28 SPIRIT JULY 2014

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6/5/14 9:51 AM

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

2

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face.

“Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

Favorite part of air travel is reading the ad for @Its_Just_Lunch, —@ponybear, via Twitter

“I joined … because I just didn’t have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. I’m hundred percent satisfied so far...”

—Justin, on consumeraffairs.com

Promotion

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3

L

5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

2

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics.

Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen.

We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

3

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks?

You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return.

With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says.

Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.”

Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients?

No. It’s unprofessional.

Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

800.858.6526 · ItsJustLunch.com FIND 150 cities · 21 years experience IJL

.”

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Eat Drink Sleep

Ritz-Carlton, Aruba S L E E P I N PA L M B E AC H, A RU B A

IT’S A BREEZE

Palm Beach is Aruba’s top spot for windsurfing.

Set on a coveted stretch of sand, this debonair resort, open since November, ups the ante on Aruban refinement. All 320 guest rooms face the sea and are outfitted with private balconies, so you can revel in ocean views before exploring the four restaurants, two pools, 24-hour casino, and 15,000-squarefoot spa, the island’s largest. Thanks to servers who scoot around on Segways, service is top-notch, even when you’re lying on the beach. Opt for an Aperol-tinged Oranjestad Swizzle, and rest assured your glass won’t stay empty for long.

AIRPORT Queen Beatrix International (AUA) RATE From $649 WEB ritzcarlton.com

While You’re There INDULGE in the spa’s Aruba Honey Harvest

body treatment, a nearly two-hour experience that incorporates local honey into a rejuvenating exfoliation, body wrap, and massage.

LEARN how to prepare dishes like ceviche,

guacamole, and risotto during a chef-led cooking demonstration, offered five days a week at the on-site Divi Bar & Lounge.

JULY 2014 SPIRIT

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Eat Drink Sleep

E AT I N S A N F R A NC I S C O

Garden Panzanella

“The Square is a comfortable gathering place in the North Beach neighborhood. As with our other two restaurants, Sons & Daughters and Sweet Woodruff, we source as much produce as we can from our 83-acre farm in the Santa Cruz mountains.

Traditionally, panzanella—a bread-and-tomato salad popular in Tuscany—is served with balsamic vinegar and olive oil, but to set ours apart we created an herb vinaigrette with marigold greens from the farm. They have a refreshing, passionfruity flavor that really makes the salad come alive.”

WHO Duncan Holmes, executive chef WHERE The Square WEB thesquaresf.com

1 leek olive oil salt 1 loaf day-old bread, torn into pieces 3 heirloom tomatoes, chopped ½ cup halved cherry tomatoes 2 Japanese cucumbers, sliced 1½ ounces shaved pecorino romano

1. Season the white part of the leek with olive oil and salt. Grill over medium heat until blackened, 15 to 20 minutes. Remove from heat, discard outer layers, cut into slices, and toss with remaining ingredients.

STYLING BY ROBIN FINLAY

½ cup finely diced shallots red wine vinegar 1 bunch each dill, mint, and marigold greens 2 cups olive oil

2. Cover shallots with red wine vinegar. Let sit

for 30 minutes.

3. Destem herbs. Blanch in boiling water for 30 seconds, then shock in ice water. Using a blender, combine with 1 cup red wine vinegar, then mix in oil.

4. Dress panzanella with vinaigrette.

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PHOTOGRAPHY BY ADAM VOORHES

6/11/14 10:55 AM

SPECIAL IN FLIGHT OFFER – VALID THROUGH 9/30/14

2FLIGHTS GET 50,000 POINTS FOR

ROUNDTRIP

after you spend $2,000 on purchases in the first 3 months of opening your account. As of July 1, 2014, 50,000 points is currently enough for 2 average roundtrip fares when redeemed for Southwest®’s Wanna Get Away® Fares. Government fees as low as $24 not included. Some roundtrip flights are not available for 25,000 points. $ 99 Annual Fee applied to first billing statement.1

• NO FOREIGN TRANSACTION FEES so you save 3% in fees on International purchases 1

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Apply onboard using in flight WiFi:

southwest.com/applynow The number of points needed for any particular Southwest flight is set by Southwest and will vary depending on destination, time, day of travel, demand, fare class, points redemption rate, and other factors, and are subject to change. Some roundtrip flights are not available for 25,000 points. All Southwest Rapid Rewards Program rules and regulations apply, and are subject to change. Travel good on Southwest Airlines published, scheduled service.

1 Purchase and balance transfer APR is 15.99% variable. Cash advances and overdraft advances APR is 19.24% variable. Penalty APR of up to 29.99% variable.

Variable APRs change with the market based on the Prime Rate, which was 3.25% on 05/08/14. Annual Fee: $99. Minimum Interest Charge: None. Balance Transfer Fee: 3% of the amount of each transaction, but not less than $5. Note: This account may not be eligible for balance transfers. Cash Advance Fee: 3% of the amount of each advance, but not less than $10. Foreign Transaction Fee: None. Credit cards are issued by Chase Bank USA, N.A. Subject to credit approval. To obtain additional information on the current terms and information on any changes to these terms after the date above, please visit southwest.com/applynow.

You must have a valid permanent home address within the 50 United States or the District of Columbia.

2 Points don’t expire as long as you have flight or Partner earning activity every 24 months. No Blackout Dates applies to flights booked with points.

This new cardmember bonus offer is not available to either (i) current cardmembers of this consumer credit card, or (ii) previous cardmembers of this consumer credit card who received a new cardmember bonus for this consumer credit card within the last 24 months.

Restrictions and limitations apply. Offer subject to change. See southwest.com/applynow for pricing and rewards details.

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Eat Drink Sleep

lemon wedge sugar fresh blueberries 2 ounces Deep Eddy Ruby Red Vodka club soda Use the lemon wedge to moisten the rim of a tumbler glass, then dip in sugar. Fill with ice. In a mixing glass, muddle 5 blueberries, top with vodka, and shake. Strain into the tumbler glass, then top with club soda.

Stir, then garnish with additional blueberries.

DR I N K I N S A N DI E G O

Ruby Red, White & Blue

“Sometimes in our business, we overcomplicate things. A lot of cocktails nowadays require obscure spirits or aperitifs, but not this one. I initially set out to combine Deep Eddy Ruby Red Vodka with ginger beer, but after seeing tons of our blueberry champagne cocktails being served on the patio during a busy weekend brunch, I decided to go a sweeter, fruitier route.

The result is a light and refreshing summer drink that’s easy and good, and there’s nothing wrong with that.”

STYLING BY ROBIN FINLAY

WHO Frank Miller, director of food and beverage WHERE Southpaw Social Club WEB southpawsocialclub.com

Enter to Win!

Visit spiritmag.com/ deepeddy for a chance to win a Deep Eddy– branded Yeti cooler.

36 SPIRIT JULY 2014

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PHOTOGRAPHY BY ADAM VOORHES

5/27/14 4:32 PM

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The Numbers

Astronaut ice cream went to space

1

PHOTOGRAPHY BY LEVI BROWN/TRUNK ARCHIVE

time.

In 1968, long before it became a staple of museum gift shops, a vanilla version of the freeze-dried treat accompanied the Apollo 7 crew into orbit. Those bite-size cubes served a practical purpose: “It was a high-calorie food,� says John Knight, a former volunteer curator for the historical archives of Whirlpool Corporation. (The appliance company developed the technology used to preserve the ice cream.) Logistically, the lightweight yet energy-dense dessert was ideal for space travel.

But its chalky texture left much to be desired, which is why its maiden voyage was also its last. Thanks to onboard freezers, any ice cream consumed in space since then has been enjoyed in its earthly form.

JULY 2014 SPIRIT

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The Numbers

If you cruise around town in a ride dubbed something like Stella or Big Red, you’re not alone; a survey by marketing firm DMEautomotive found that one-fifth of drivers play the name game with their wheels. According to Adam Waytz, a Northwestern University psychologist who studies why we anthropomorphize objects, we tend to think our autos resemble us—just look at the smile on that grille!—so naming them is only natural. It also helps us make better sense of how they work. “We see cars as humanlike because that provides an understandable framework,” Waytz says. So next time you get a flat, forgo angry epithets, and call your car by its “real” name. It’ll be humanizing—for both of you.

2000 of people name their cars.

HELLO

PHOTOGRAPHY BY © BRUNO EHRS/CORBIS

my name is

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The Numbers

3100

Men are contacted more when they use “whom” in online dating profiles.

When Wired staff analyzed data from Match.com and OkCupid to find out which words correlate with top response rates between men and women, they found that dudes who dig a particular pronoun are most popular with the ladies. One possible explanation: “Grammar is often seen as an indication of your socioeconomic background, which can say a great deal about where you’re headed in life,” says Dr. Helen Fisher, the chief scientific advisor for Match.com. Wired’s findings also show that the “hottest” profile pics feature toothy smiles as opposed to tight-lipped ones. So if you’re soul mate–searching, better brush up on syntax and your pearly whites.

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PHOTOGRAPHY BY ANN CUTTING

6/5/14 1:16 PM

Transmitting Data via Tattoos Todd Coleman’s research focuses on wireless tattoo technology that will transmit vital medical data, bringing yesterday’s science fiction into today’s reality. His ultrathin devices can monitor brain waves, heart rates and other vital signs without tying a patient to a machine, an especially promising advance for neonatal care.

Defining the Future of the Public Research University

UC San Diego

Connecting the Disconnected The team of tinkerers and hackers behind KA Lite aim to bring the revolution in online education to the 65 percent of the world that isn’t online. Led by Jamie Alexandre, a doctoral candidate in cognitive science, KA Lite fords the digital divide by making the material of the popular Khan Academy available offline.

Todd Coleman

Leukemia and Blood Diseases Dr. Catriona H. M. Jamieson, director of the Stem Cell Program at UC San Diego Moores Cancer Center, and her colleagues are using stem-cell-derived treatments of leukemia and other blood diseases that have shown encouraging results in animal models and human clinical trials.

Jamie Alexandre and the KA Lite team

Mentoring the Next Generation Rommie Amaro works on models of proteins that will lead to new drugs that battle infectious viruses and bacteria. She’s also mentoring the next generation of scientists. She launched BioChemCoRe, a new research camp designed to retain women in science, and mentors Eric Chen, winner of the 2013 Google Science Fair Grand Prize for his influenza research.

Dr. Catriona H. M. Jamieson

#9

Among the top American Public Universities U.S. News & World Report

Eric Chen and Rommie Amaro

Breakthroughs to Better Our World

From its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risk-taking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

Learn more at ucsd.edu.

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Business

L E S S ON

Liza Landsman CHIEF MARKETING OFFICER AT E*TRADE

What does it take to be a great marketer? “You need to have a really crisp sense of your business objectives.

It sounds obvious, but it’s not. The question I always ask myself and my team is ‘In service of what?’ What is it that we want a consumer to do, think, believe differently, or believe more fully after they’ve been exposed to our message? If we can’t express that as a business objective, then we probably haven’t done a good job.

You also need to find the right balance between the data and your gut. I happen to be a very quantitative marketer, but I try to balance that with being able to anticipate the unexpressed consumer need. Research gets you to the front door, but it’s your gut that’s going to decide whether there’s a tiger or a lady behind it.”

The marketing guru oversaw the implementation of E*Trade’s new “Type E” advertising campaign, which features Kevin Spacey in a much-anticipated follow-up to the popular talking baby spots.

ILLUSTRATION BY MELINDA JOSIE

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JULY 2014 SPIRIT

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Business

Lollipuff An online auction site that snuffs out knockoffs.

Here’s how Fei Deyle, founder and CEO of Lollipuff, describes the scam-free source for preowned couture: “A few years ago, I started a blog about my obsession with Herve Leger dresses. United by a mutual interest in fashion, my readers and I eventually began selling our gently used designer items to each other. That’s when I got the idea for Lollipuff. It’s a marketplace for secondhand women’s luxury apparel and accessories that uses an in-depth screening process to ensure authenticity. We require a

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minimum of eight highly specific photos per item, which help us identify, for example, if the serial number on a Chanel handbag is in the correct font and what the hardware should look like for that year. Sellers publish listings for free and receive payments through PayPal, with Lollipuff taking 7 percent. Buyers can purchase items immediately at a set price or place a onetime bid that only the seller can see. Our collection includes Céline, Herve Leger, Louis Vuitton, Christian Louboutin, Alexander McQueen, Jimmy Choo, Chanel, and others, sometimes at more than 90 percent off retail value.” lollipuff.com

DIC T IONA RY

PITCH

Voluntell

\ vä-lən-'tel \ verb To offer up another person’s time without asking him or her first; a combination of the words “volunteer” and “tell.”

U S AG E: I was planning a weekend getaway until my boss signed me up to work on a new project.

Let’s face it: I got voluntold.

ILLUSTRATION BY JESSE LEFKOWITZ

5/30/14 11:04 AM

T:7.5” S:7”

©LITTLESTAR

S:10”

TM

Troplv.com • 1.800.829.9034

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YOU ALREADY KNOW YOU’RE GONNA LOVE IT!

Business

TREND ON THE RISE

One benefit of pop-ups: neighborhood improvement.

Pop-Up Culture Temporary shops can have lasting effects, on more than just business owners.

BY STACY COWLEY

W

HEN TOM DAGUANNO and Max Schmidt launched their custom menswear business last year, they expected it to remain a virtual one. Customers would visit the website— 1701Bespoke.com—to book an appointment for a fitting at their home or office, and Daguanno and Schmidt would use the measurements to create a wardrobe of suits and fine garments for them. It was a truly minimalist venture: No inventory, no office space.

Until a client suggested that Detroit, where 1701 Bespoke is based, could really use a highend menswear store. What if he helped the two

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find a vacant storefront where they could open up temporarily to test the market?

“He knew someone at a local real estate firm that had this amazing empty space right in the heart of downtown,” Schmidt recalls. “We opened on October 21, and within 24 hours we were booked solid for two weeks.”

The shop they had planned to run for six days instead lasted three months, and it changed the company’s trajectory. Daguanno and Schmidt began hunting for a permanent brick-and-mortar location—and in the process became part of a growing wave of business CONTINUED ON PAGE 50 PHOTOGRAPHY BY FREDRIK BRODÉN

6/11/14 11:01 AM

CLOSE TO HOME

FAR FROM ORDINARY

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owners using short-lived “pop-up” ventures to test out new concepts.

Such stores were once primarily a seasonal phenomenon. Christmas decoration shops and Halloween-costume merchants would rent space and vacate it after the holiday. Those kinds of operations still proliferate, but entrepreneurs in a wide variety of other industries are realizing how valuable limitedrun shops can be.

So are big brands. Walmart used a pair of pop-up stores to test potential locations in California, and makeup seller Sephora created temporary shops in New York City and Los Angeles to promote a new color line. Some retailers get especially creative: Shipping containers, Airstream trailers, and igloo-shaped tents have all been used to house transient endeavors.

“It’s definitely a growing trend,” says Megan Donadio, a retail strategist with Kurt Salmon, a consulting firm that specializes in consumer products. “It’s a lowoverhead way for retailers to test a new product or geographic market, and it often generates marketing buzz.” Temporary ventures can also turn vacant real estate into something profitable that brings new traffic to areas in need of an economic boost.

One of the biggest experiments with the “test new concepts and see what sticks” approach is happening in West Dallas, an economically struggling area that investors and city officials have long targeted for revitalization.

Nearly a decade ago, Phil Romano, the founder of Macaroni Grill, began buying up real estate there with the help of two business partners. In late 2012, he launched phase one of his plan for spurring development: a 15-acre restaurant park called Trinity Groves that is centered on what Romano calls a “restaurant concept incubator.”

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For aspiring restaurateurs, Trinity Groves offers a unique opportunity: It funds ventures it deems to have the potential to expand nationally. In return, it owns a 50-percent stake in the business.

LUCK (an acronym of “Local Urban Craft Kitchen”) is one of 10 restaurants Trinity Groves picked for its initial wave of openings.

Run by a trio of first-time business owners, it pairs regional American comfort food with a rotating selection of craft beers, all sourced from breweries within 75 miles of the restaurant.

“One of the reasons we named the restaurant LUCK is we fell into this out of dumb luck,” says chef and co-owner Daniel Pittman. He and his partners had long talked about opening their own place, but the financial and logistical obstacles seemed insurmountable. When one of them heard a radio story about Trinity Groves, the group scrambled to apply. One year later, in November 2013, LUCK poured its first pint.

Trinity Groves gives its tenants a $500,000 build-out budget and handles all of the back-end processes like obtaining building permits, recruiting workers, and managing the accounting and payroll. It sounds like a dream setup for fledgling entrepreneurs, but there’s a Darwinian catch: “If you don’t do $1.5 million a year in sales, you’re out of there,” Romano says. “We have a profit matrix. If they take a swing and miss, we’ll put somebody else in there who should get a chance.”

So far, Trinity Groves is succeeding at its two major goals: Its restaurants are making money, and they’re sparking interest in a part of the city that has long been overlooked. On a typical Friday night, the eateries—ranging from Chino Chinatown, a Latin-Asian concept by Uno Immanivong,

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Business a past contestant on ABC’s The Taste, to Kitchen LTO, a “permanent” pop-up that features a new chef every four months—draw as many as 10,000 customers to the complex.

Jeff Herrington, communications director for the West Dallas Chamber of Commerce, says the crowds at Trinity Groves are catalyzing a fresh wave of residential

“It’s a lower-overhead way of testing your idea while actually making money.” and commercial development interest. They’re also generating employment opportunities: “This is an area that needs jobs, and Trinity Groves creates them,”

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he says. “It hasn’t just been, ‘Here, come be a server at minimum wage.’ They’ve involved people in the neighborhood in midlevel management jobs.”

Herrington’s is just one of many organizations nationwide that are paying greater attention to the role pop-ups can play in strengthening neighborhoods. The Philadelphia Fashion Incubator, a collaboration between the city government and local partners, offers fledgling designers a yearlong residency with mentors and the chance to sell their collections at pop-up events. In New York City’s Lower East Side, the Storefront Transformer project, established by a group of real estate– and design-minded citizens, provides artists and entrepreneurs with a six-by-six cube filled with supplies needed to transform empty and underused spaces into temporary businesses. And in Oakland, California, Popuphood, which matches new merchants with vacant storefronts, has become an important part of the city’s economic development strategy.

Out of a storefront in downtown Detroit, the nonprofit D:Hive runs a year-round business incubator featuring a rotating cast of establishments. Each gets two months of free rent, marketing support, and a $1,000 build-out budget.

“People have this romantic idea of what it’s like to have a store, but they don’t have the experience of running it 24/7,” says April Boyle, D:Hive’s director of small business initiatives. “Pop-up is the trend of the moment, but it’s really as old as retail itself when you think about things like mall kiosks and art fairs. It’s a lower-

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Revolve Detroit, another development program, commissions artists to transform vacant spaces.

It then finds innovative retailers for the redesigned spaces and stages events meant to bring crowds to districts that have the infrastructure and density to support new businesses long-term.

It can be a tricky transition.

Detroit Fiber Works opened this past fall as one of a dozen businesses selected for Revolve’s revitalization project on Livernois Avenue, once one of America’s premier luxury-shopping districts. Devastated by the 1967 riots that tore Detroit apart, Livernois had became a stretch of boardedup storefronts broken up by the occasional hair salon.

Artists Mandisa Smith and Najma Wilson initially envisioned their store as a cooperative: a place where local designers, painters, jewelry makers, and other artisans could sell their wares.

That approach didn’t work.

“We couldn’t find enough artists that were interested in paying a fee and working in the gallery,” Smith says.

So, like many pop-up operators, they tossed out their original plan and made a new one, turning Detroit Fiber Works into a boutique and gallery stocked with handmade products, supplemented by a schedule of fiber-arts classes and special events that bring in guest speakers and artists.

In December, when the Revolve installation ended, Smith and Wilson negotiated a three-year lease and turned their temporary store into a permanent one.

A brutal winter made their first few months tough, but there have also been serendipitous surprises.

The artist chosen by Revolve had

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created an eclectic space nothing like the minimalist, all-white shop Wilson and Smith had imagined. It turned out to be a stroke of genius: The setting has become an attraction of its own. Whimsical painted squiggles and embellishments adorn the walls, while lacquered-down brown paper bags cover the floor—a twist on the idea of fiber arts. A giant chandelier filled with charms, tassels, vintage knickknacks, and glass globes is the centerpiece. “People come in, and they’re just mesmerized by the chandelier,” Smith says. “We’ll never get rid of it.”

As the snow thawed, foot traffic picked up again, and Detroit Fiber Works acquired one of the best boosts a new store can get: neighbors. The street’s recent arrivals include an organic pastry shop, a children’s apparel retailer, and an eco-friendly housewares store.

While Smith and her partner focus on reviving their block, Pittman and his team at LUCK in Dallas are already thinking about how to scale up the business they began as an experiment into a brand that can spread across America. “Our concept lends itself to anywhere there’s craft beer,” he says. “Opening more is definitely something we’re interested in.”

The notion of establishing structured programs to foster retail experiments is also poised to go national. Trinity Groves’ restaurant incubator is unique for now, but it might not stay that way much longer: “We’re giving talented young people the opportunity to own their own businesses, and we’re creating jobs,” Phil Romano says. “We have people from all over the country coming to look at this, saying, ‘We want to understand how you’re doing it.’”

Stacy Cowley is a journalist based in Brooklyn, New York. Follow her on Twitter @StacyCowley.

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You might not expect a woman who’s going blind to be optimistic.

But for Nicole Kear, a dim diagnosis illuminated the path to a very bright future.

as the lights go down

photography by miller mobley

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The day I found out I was going blind started out like any other.

It was 1996, and I was a sprightly and optimistic 19-year-old just starting summer break after my sophomore year at Yale. My chief concern at the time was whether to major in English or theater in the fall. I wasn’t worried about my doctor’s appointment that afternoon in midtown Manhattan because I figured it was a formality.

My ophthalmologist had referred me to a retinal specialist after she spotted “a little something” while peering into my pupils during my annual checkup. But she assured me there was nothing to worry about, and I had no reason to doubt her.

Besides wearing glasses for nearsightedness, I was the very picture of health. So on that late May morning, I fussed over whether to wear my sister’s denim mini or the vintage pencil skirt I’d just bought in the East Village, rather than fret

BRIGHT START

Nicole Kear at home in Brooklyn.

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about what the doctor might say. My mom offered to go with me, but I waved her off, never guessing it would be the kind of appointment where I’d want someone by my side.

When I left the doctor’s office that afternoon, my rosy outlook was in ruins. The specialist, whose bedside manner was less than gentle, had told me that the little something my ophthalmologist had glimpsed was not so little after all.

It was evidence of a degenerative retinal disease called retinitis pigmentosa, he informed me, and it was untreatable and incurable. My retinal cells were slowly dying, which would result in gradual vision loss. First the disease would eat away at my night and peripheral vision, and eventually it would claim my central vision, too.

He wasn’t sure how long the process would take,

but he was “hopeful” that I might make it to 30 or 35 before…

His voice trailed off, not wanting to speak the words. He didn’t need to.

Blind, I thought. I am going blind.

As I walked the 20 blocks down Lexington Avenue back to my parents’ house, my thoughts thrashed around wildly as I tried to grasp the life-altering implications of the information I’d just received. I was shocked and confused, and a great wave of fear was slowly gathering force within me. But more than anything, I felt instant and irrevocable loss, like a kid who’s just lost her grip on a helium balloon. I made a grab for it, fast, but it was too late, and I watched helplessly as it receded, further and further out of reach.

That feeling deepened over the weeks as the diagnosis sunk in, and at times I thought I might buckle under the weight of it. But something else was happening, too. Through the fog of my shock and confusion, I started seeing everything with the eyes of someone looking for the last time.

Sights I’d always taken for granted—the bits of sparkle in the pavement, the bright, brilliant red of the streetlight—seemed immensely, heartbreakingly beautiful. I’d wasted so much time, I scolded myself, being blind to the beauty around me. Knowing it wouldn’t last forever, I became ravenous for images.

As the summer wore on, I put on a brave face for the sake of my family, who was taking the news the hardest, but internally I was in a daze, going through the motions—and trying desperately not to be consumed by the sadness and fear that lingered in my subconscious.

Sometime in July, the fog began to lift, and my bewilderment gave way to relentless inquisition.

One hugely important question begged answering: What now? I was going blind, and there was nothing I could do to stop it. So what was I supposed to do now?

Though I couldn’t control my disease or the blindness it would bring, I could control how I responded to it. I could cower in my house, refusing to recover from the curveball life had thrown me. I could be practical and prepare for my visual decline, learning Braille and blind-proofing my home. Or I could take the diagnosis as an urgent reminder to take nothing for granted and an imperative to carpe diem. In the time I had left, I could stuff my brain with images in hopes they’d be enough to last a lifetime. I could use the death sentence my eyes had been given as a kick in the pants to start really living.

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Bingo.

The revelation was slow coming, but once it arrived there was no equivocation about my future path. The diagnosis had been a wake-up call, and, like any wake-up call, it was unwelcome at first. After getting over the initial sting— rubbing my eyes, shaking off the heaviness of slumber—I was exceedingly glad to be awake.

One afternoon, I sat down with my leather-bound journal and drew up an official bucket list, detailing the many things I wanted to see and do before my vision gave out. Then, just as eagerly, I set out to realize those goals.

1. Fly the Trapeze

My mother was less than pleased when I told her I was going to circus school in San Francisco— that is, until I assured her it was only for the summer. One year had passed since my diagnosis, and I was moving full speed ahead with my carpe diem campaign. When I’d returned to Yale that fall, I decided not to choose between my two great loves, theater and English, but to declare a double major. One of the many acting classes I took was “postmodern clowning,” which sounds pretentious but boiled down to just red-nose-, Bozo-theclown-type stuff. The class fanned the flame of my love for the circus, so when I heard about a summer internship at the San Francisco School of Circus Arts, where I would receive contortion training in exchange for teaching kids clowning, it felt serendipitous.

Though never athletic, I’d always been naturally flexible, and that summer, under the guidance of masters straight from the Shanghai Circus, I learned what power my body held. I couldn’t so much as do a handstand in June, but

by September I could hold one for a full minute, my arm muscles rippling, and even touch my feet to my head while doing it.

Occasionally, I had a chance to try the flying trapeze, and the first few times I could only shake my head. Just the sight of that incredibly high and narrow ladder made me feel a little queasy.

By summer’s end, however, I’d accepted the challenge, climbing up the wobbly ladder without looking down. As I waited at the top to catch the bar, my heart was thundering so hard I felt unsteady. But as soon as I leapt from the platform, my fears fell to the nets below. For a few expansive minutes, I flew, soaring through thin air with a velocity that was dizzying and a lightness that took my breath away.

2. See the World

I’d lived in New York City all my life with the exception of the college years I spent in New Haven, Connecticut, a whopping two hours away. I always wanted to travel, but I counted on doing it later. Suddenly, I realized that if I wanted to see the world, it was now or never.

I went first to Rome, where my mother had been born and much of her family still lived.

There, I sat in front of the Pantheon, drinking in every column, every chiseled Latin letter, sketching these details in my journal in an effort to permanently imprint them on my memory.

Trekking to Northern Italy to visit family, I picked sweet peas at my great-uncle’s farm and hiked cloud-capped mountains to see where Ovid once lived. I was enveloped by the warmth of what felt like a motherland, as I watched men on Vespas smoking cigarettes, listened to women gossiping while leaning out of windows, and smelled the sweet aroma of marinara sauce simmering on stovetops.

Spending all the money I’d saved from birthdays and graduations, I bought a Eurail pass and set off with my sister to Paris, where we watched Grand Guignol puppet shows, and Amsterdam, where we stood by narrow canals eating wheels of black licorice. I witnessed the sunrise over Venice’s Bridge of Sighs, and I felt near to bursting with awe at the beauty and the grandeur.

LIFE STAGES

Nicole in Rome at the Castel Sant’Angelo (left) and with her sister at the Trevi Fountain (above). Right: Perfoming at Yale.

3. Become a Star

I’d always wanted to be an actress “when I grew up,” and I’d starred in plays—singing, tap-dancing, stage-fighting, soliloquizing—since I was old enough to read a script. After my diagnosis, I had to reassess my career plans. How could I become the next Reese Witherspoon while being led around by a Seeing Eye dog? I couldn’t.

But I wasn’t being led around by a Seeing Eye dog now, I reasoned. Sure, pursuing a career in

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the performing arts wasn’t a rock-solid long-term plan, but I no longer had a long-term outlook. I was too busy making hay while the sun shone.

After college graduation, I moved back to New York, where I got headshots, a talent agent, and my Actors’ Equity card, enabling me to audition for Broadway shows. I performed Shakespeare in the Lower East Side, 1950s cult classics in the West Village, and avant-garde German theater on St. Mark’s Place.

There were challenges: Between scenes, the rest of the cast and crew relied on the illumination of glow tape to enter and exit the stage, move sets, and place props. My eyes couldn’t discern the weak glimmer of the tape, so when the lights went out I sank into a deep, unrelenting darkness. Making matters worse, the things I typically used to orient myself—furniture, walls, doors—were not fixed points, but elements of a constantly changing set.

Accidents were unavoidable. I grew accustomed to getting tangled in backdrops, nearly falling off stages, and bashing my body parts into hard, unyielding objects (and people). Still, it was a small price to pay for what I got in return. Not only was I happy, I was fulfilled. When I strode onto the stage, right into the center of hot, bright lights, I felt a thrill that was worth every bruise, every fleeting humiliation.

dated Hell’s Kitchen walk-ups. I drank prosecco with lawyers in perfectly appointed apartments in Chelsea. I rode in the passenger seats of cherryred convertibles and on the backs of motorcycles.

The attention was not only enjoyable but also a big boost to my confidence. For a time, after my diagnosis, I had been painfully aware of how much of the picture I was missing due to my tunnel vision. This made me skittish, insecure.

It was hard to walk forward boldly when I didn’t know if I was about to fall into a manhole. But ticking items off my bucket list was transforming me into a more confident, fearless version of myself—one who wore red lipstick and heels everywhere, who laughed with abandon, who wasn’t afraid to make the first move.

My romances afforded me constant excitement, which distracted me from the fact that I was losing more vision with each passing year.

When I thought about the cute bioengineer who was taking me out later or the charming actor who asked for my phone number, I forgot about how it was growing harder for me to read the newspaper or walk home down dark side streets.

It didn’t take long for the whole thing to grow tiresome. Romances, begun with so much heat and promise, would fizzle out after a few weeks.

I started to crave something more substantial, more enduring.

Fortuitously, that’s exactly when David reentered the scene. He was a novelist from Tennessee

4. Fall in Love

One of the perks of a life in the theater is you don’t have to look far to find whirlwind romance; throw a rock, and you’ll hit half a dozen soulful artists who dish up drama and passion in large quantities. The quality of that romance was somewhat questionable, but at 21 years old I subscribed to the philosophy that you have to kiss a lot of frogs before you find your prince. I kissed most of the frogs south of 14th Street.

I watched Montgomery Clift movies with handsome Colombian-American actors in dilapi-

TWO IF BY SEA

Nicole and David, in their early days as a couple.

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whom I’d met during our senior year in college.

We struck up a friendship that seemed like it could blossom into something more, but David had a serious girlfriend at the time. He confessed that he had strong feelings for me, but he wasn’t at liberty to explore them. So we parted ways and, shortly thereafter, graduated. It didn’t take long for him to become the one who got away, the face I’d think of late at night when I was alone—and sometimes even when I wasn’t.

When our paths crossed again in New York about a year after graduation and he explained that he’d broken up with his girlfriend, it felt like an act of divine intervention. Within a few months, he’d gotten my name tattooed on his arm: six jet-black letters rising from his pale skin.

After a year, on bended knee in the middle of the Smoky Mountains, he asked me to marry him.

I didn’t have a moment’s hesitation. My eyes might be failing, but I recognized the love of my life when he was standing in front of me.

5. Conquer Hollywood

I loved my hometown profoundly, as if it were a living, breathing person. But I wondered what life was like outside of New York, and it seemed a little cowardly that I’d never spent any significant amount of time beyond the tristate area. So when I got the chance at 25 to go to Los Angeles as part of a theater festival, I decided to make it more than just a visit. I was an actor, after all, and in L.A. the streets were paved with TV pilots.

David and I quit our day jobs as long-term temps at an investment bank, packed up our stuff, and ventured west.

I was bowled over by California’s beauty.

Rolling, golden hills that looked like sleeping lions. Jagged cliffs with precipitous drops to the churning, foaming Pacific Ocean. Even the light was different, and the smells. Every time I walked out my front door and inhaled the scent of jasmine, I stopped to marvel. In New York, I encountered plenty of smells, but few of them were pleasant. Sniffing jasmine blossoms made me feel like a Disney princess.

I didn’t know how to drive, but David taught me, which was both a personal triumph and a recipe for disaster. It’s hard to ensure safety when you can only see objects right in front of you.

Driving wasn’t the only part of life in L.A. that was draining and stressful. It became more difficult to make it through auditions and rehearsals without revealing what was a growing handicap.

In the six years since my diagnosis, I’d become totally night-blind, so navigating dark film sets and backstage areas was now nearly impossible.

Even networking was difficult; in the dim landscape of parties and bars and shows, I struggled to discern the face of my conversation partner, making it difficult to remember the person later.

My field of vision had shrunk, little by little, so that my days were riddled with minor collisions as I bumped into objects that were too low, too high, or too much to the side to be in focus. There were brushes with coffee tables, tree branches, people crossing my path. I missed stairs, knocked over glasses, and fumbled my lines.

They were all small mistakes, short-lived moments of lost composure, but so constant that they exhausted and demoralized me. I loved acting, but I longed for a career where I felt at ease.

6. See My Children

A few months after David and I were married, I discovered I was pregnant. This was far and away the best news I ever received in my 27 years of life; the word “overjoyed” didn’t begin to sum it up. The baby I dreamt of was finally on his way, and I’d be able to see his face.

It had been eight years. Most of my vision loss was peripheral, with some acuity problems thrown in thanks to the cataracts that had begun to form, which made everything blurry.

Color blindness was beginning to set in, making matching outfits a thing of the past. Depth perception had become a bit of an issue too, so I needed to exercise more caution on stairs.

Because of this, I was nervous about taking on the huge responsibility of motherhood. It was hard enough for women with eagle eyes. As a woman who was steadily becoming more blind, how would I fare? Occasionally, I was seized by worry about the accidents that could result from my failing eyes. What if I tripped on a wet wipe and face-planted while holding the baby? What if I measured the Tylenol incorrectly?

But I could let go of the great, gripping fear I’d harbored since that day in the doctor’s office— that when my baby was born, I wouldn’t be able to see him. When my son made his entrance, just after midnight on Thanksgiving night, I soaked in so many sights: his strong chin, bee-stung eyes, the complex curvature of his ear, so tiny it made my heart ache with tenderness.

Two years later I saw my daughter for the first time, a ruddy, round-cheeked newborn sporting

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FAMILY MATTERS

The Kear clan in action.

a Mohawk. There were details I couldn’t see, like the exact length of her miniscule fingernails, but I didn’t waste time worrying about that because I was positively brimming with the most spectacular, awe-inspiring images I’d ever seen.

By the time I was 34, I was deemed legally blind and had been trained on a mobility cane.

My cataracts, which couldn’t be removed, made it impossible for me to read regular print. Money was tight, and our two kids were a handful.

It seemed insane to even consider adding a third. But I wanted one desperately, and so did David. For the first time in a very long time, I felt hemmed in by fear. We knew what was in our hearts, but whether or not it was a good idea wasn’t clear at all.

Am I capable of taking care of another baby?

After careful consideration, I knew the answer was yes and that, no matter what came later, I’d do whatever was necessary to provide for my child, to nurture him or her physically and emotionally. It was far from a guarantee but as close as any of us really gets, I decided.

My third baby is now 2 years old, and I’ve been able to read her books (if the text is big enough), take her to the playground (if it’s enclosed), and watch her blow out her birthday candles.

Of course, having seen the faces of my kids hasn’t allowed me to cross the item off my bucket list. It’s been just the opposite. The birth of my children gave rise to an entirely new bucket list, and this one—the list of things I want to see them do and become—has no end.

The first time I watched my son draw a self-portrait in bold, bright marker, I felt a desire to see his paintings hanging on the walls of an art gallery. Tightening my daughter’s backpack straps on the first day of school made me want to see the slant of her cap at her college graduation.

Whenever I stop to admire the robin’s-egg-blue of my youngest’s eyes, I think about how I want to see them when she’s 10 and 20 and 55. The more I see, the more I want to see; it’s a hunger that can never be satisfied.

But I’ve learned not to peer too anxiously into the future. Hindsight may be 20/20, but what’s to come is too murky for any of us to make out. My eyes are so dim that I need to train them on the present, to soak up as much as I can, to slow it down, to make it last. As much as I can, I stop to smell the roses—and while I’m there, I look at them, long and hard. Those blazing red streetlights. The way the skin on the top of my children’s noses wrinkles when they smile.

I don’t know the kind of life I might have had or the kind of woman I might have become if that appointment 18 years ago had actually been routine—if the “little something” in my eyes had been just that and nothing more. What I do know is the life I have is nothing like what I expected, but it’s everything I wanted—full of beauty, love, and a light beyond anything the eye can see.

Nicole Kear is the author of the new memoir Now I See You. She’s now tackling her next bucket list item: “Get a full night’s sleep.” Find her at nicolekear.com.

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What would you do with sudden fame?

Try to get more, or walk away happy?

On -H One-H - it i Wonders

By Brad Herzog Illustration by John W. Tomac

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I can’t recall a more satisfying childhood experience than the movie moment when Charlie Bucket unwraps the Golden Ticket in Willy Wonka & the Chocolate Factory. After watching a parade of unpleasant little prize winners, I was desperately rooting for unassuming and underprivileged Charlie.

Peter Ostrum, the young actor with the starring role, had risen to fame like, well, like a kid sneaking a Fizzy Lifting Drink. He was performing at the Cleveland Play House children’s theater in 1970 when he was discovered by agents casting the film. They took some Polaroids, tape-recorded him reading lines, and called him in for a screen test. Suddenly 12-yearold Pete was traveling overseas for the first time and acting with Gene Wilder and Jack Albertson.

He was basically playing himself—down-to-earth and able to be awed without losing his sense of self. But unlike Charlie, who gratefully inherited Wonka’s factory, Ostrum returned to Ohio with the suspicion that filmmaking wasn’t for him. He even turned down producer David Wolper’s offer of a three-picture deal.

“I enjoyed making the movie,” he explains. “But at that point, did I want to be a film actor for the rest of my life? I guess I didn’t.”

So in the only movie he ever made, Ostrum cemented his place in cinematic history.

Might that be the ultimate onehit wonder? And if not, what is?

Nearly a decade ago, David W. Galenson, a professor of economics at the University of Chicago, published an academic paper about this for the National Bureau of Economic Research. Its title: “One-Hit Wonders: Why Some of the Most Important Works of Modern Art are Not by Important Artists.” Galenson focused on 13 visual artists—from Grant Wood to Maya Lin—“each of whom produced a single masterpiece that dominates the artist’s career.” His conclusion? Artists who produce isolated masterpieces tend to be conceptual innovators who execute their single major work early in their careers.

My problem concerns his very definition of the phenomenon: “A one-hit wonder occurs when an important work of art is created by an otherwise unimportant artist.”

It’s easy to find creators of early masterpieces who never quite lived up to their potential. But what exactly is wondrous about peaking early and plateauing?

Why would we want to define wondrousness through the prism of subsequent failure? And why do we consider that failure at all?

How we interpret the following stories says a lot about us. How would you feel if you did something truly glorious and then never quite hit that impossible mark again? Or would you choose not to try, deciding that one great hit is more than enough?

The Group

If there were a soundtrack to this journey, it would be “Na Na Hey Hey Kiss Him Goodbye,”

by Steam. It was recorded by a trio of little-known musicians who had once been bandmates but joined for a single recording session years later as a musical entity without a name. Tasked with recording a song meant to be a throwaway B-side tune, Paul Leka, Gary DeCarlo, and Dale Frashuer couldn’t come up with suitable lyrics—so they substituted words like “hey hey” and “na na.” It’s said that they attributed the song to a fictional band

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called Steam because they were so embarrassed by it. But that one session resulted in a recording that reached No. 1 on the Billboard Hot 100 in late 1969 and has since become a sporting-arena staple.

Malcolm Gladwell would plotz, of course. The most talked-about part of his outstanding book Outliers was the way he repeatedly trumpeted the “10,000-Hour Rule,” which posits that it takes about that many hours of practice to become an expert at almost any cognitively demanding competitive endeavor. The notion complements the widespread belief, certainly generally valid, that achievement is all about perseverance. But sometimes at first you do succeed. Wildly.

The Ballplayer

On April 4, 1994, an unknown Chicago Cubs outfielder named Karl “Tuffy” Rhodes stepped up to the plate against famed New York Mets pitcher Dwight Gooden. Up until then, Rhodes had hit only five home runs in 280 at-bats in his major-league career. That day, he slugged three homers in his first three at-bats. It will forever be known in Chicago baseball lore as the Tuffy Rhodes Game. But Rhodes managed only five more career home runs and was out of the big leagues within two years, embarking instead on a successful baseball career in Japan.

Using the same criteria that we use for, say, Debby Boone’s “You Light Up My Life”—a one-time classic by a mostly middling performer—Tuffy Rhodes’ singular day classifies him as a one-hit wonder. But John Paciorek makes a better one.

Paciorek appeared in exactly one major-league game—for the old Houston Colt .45s, on the last day of the 1963 season. In five times at bat, he singled three times, walked twice, scored four runs, and recorded three runs batted in. He also made a couple of nice running catches in the outfield.

Sportswriters anointed Paciorek a star of the future, but a series of offseason injuries derailed his career.

That remarkable first game was the only big-league appearance he ever made. There are echoes of Archibald “Moonlight” Graham in his tale: In Field of Dreams, the fielder turned physician says, “Back then I thought, Well, there will be other days. I didn’t realize that that was the only day.”

Graham never got to hit. But on his one day in the sun, Paciorek

was flawless. He will forever have a perfect batting average. That is a one-hit wonder—try something once, achieve perfection, then leave the scene with your legacy forever untainted. Na na na na, hey hey hey, goodbye.

The Filmmaker

There is a certain courage in trying to follow up astonishing success right out of the gate, when the potential fall is more precipitous, when the laurels are there for the resting. Sometimes it works: Pablo Picasso and Bob Dylan reinvented themselves. Sometimes it doesn’t: Painter Edvard Munch and pop band Frankie Goes to Hollywood tried but could never match the success of “The Scream” and “Relax,” respectively. But even more intriguing are the one-and-dones. Maybe the ultimate one-hit wonder depends not on the one hit but on the motivation for stopping there.

For Herk Harvey, the reason was disappointment. Harvey spent three decades producing and directing industrial and edu-

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cational films in the Heartland.

But in the early ’60s he decided to try his hand at a black-andwhite, low-budget horror movie.

Using mostly local talent in Lawrence, Kansas, and casting himself in a prominent, ghoulish role, he filmed Carnival of Souls over three weeks at an estimated cost of $33,000. The 83-minute film, released in 1962 by an upstart

distribution company that almost immediately went out of business, never gained any traction. It’s now a cult classic.

If you’re a fan of zombie films, surely you’ve seen Night of the Living Dead, the paragon of animated-corpse flicks. Director George A. Romero has admitted that his film was directly inspired by a movie that eschewed special

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effects and relied on atmosphere and stilted expressionism for eeriness. That’s right—Carnival of Souls. In 1989, when Harvey’s film was revived in commercial theaters, The Washington Post described it as “genuinely creepy in its narrative understatement and masterful naïveté” and called it “The Movie That Would Not Die.” Three years ago, Entertainment Weekly declared it “equal parts Ingmar Bergman and Ed Wood” and possibly the “greatest horror film you’ve never seen.”

Although he later directed some shorts and a segment for Reading Rainbow, Harvey never completed another feature film. But late in life, he began to realize the importance his full-length foray had to modern horror filmmakers.

The Author

If only John Kennedy Toole had had the same luxury. At about the same time that Harvey filmed Carnival of Souls, Toole wrote A Confederacy of Dunces, an unforgettable romp through New Orleans with flatulent and slothful protagonist Ignatius J. Reilly.

Toole couldn’t snag a publisher, and in 1969, at the age of 31, he committed suicide. Soon after, his mother came across a smeared carbon copy of her son’s manuscript and relentlessly pursued its publication until Louisiana State University Press released it in 1980. The book won the Pulitzer Prize for Fiction in 1981. There’s even a bronze statue of Ignatius J. Reilly along Canal Street in the French Quarter.

Is Toole the ultimate one-hit wonder? Not by my criteria, which require that the person get the hit on the first try. It turns out that A Confederacy of Dunces wasn’t his only novel. He completed The Neon Bible in 1954 and couldn’t get that published either (it was eventually released in the late ’80s).

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In that sense, Margaret Mitchell doesn’t qualify, either. She published Gone with the Wind in 1936 and was awarded the Pulitzer a year later. It is generally described as the only novel she ever wrote, but that isn’t actually true. Like Toole, she wrote another book as a teenager. Lost Laysen was a romance novella that she gave to a boyfriend, and it remained undiscovered for decades. It was finally published—and became a best seller—80 years later. And besides, when she submitted Gone with the Wind to publishers, she also submitted a story about a Southern white girl in love with a biracial man. It was rejected.

Maybe Mitchell believed she would someday publish a novel again. After all, to borrow a phrase, tomorrow is another day.

But perhaps the most wondrous one-hit wonders aren’t concerned with tomorrow.

Sure, Joseph Heller tried mightily after Catch-22. And S.E. Hinton wrote a few follow-ups to The Outsiders. Even J.D. Salinger published Franny and Zooey after The Catcher in the Rye. But in a what-have-you-done-lately world, isn’t there something magnificent about someone deciding that one glorious masterpiece is enough?

Like Harper Lee. While many people consider A Confederacy of Dunces to be one of their favorite books and lots of folks have been swept away by Gone with the Wind, consensus suggests that To Kill a Mockingbird is the most loved piece of literature ever produced. The Pulitzer-winner has been translated into more than 40 languages, and there are nearly 30 million copies in print.

Lee published the book, her only novel, in 1960. “I have said what I wanted to say, and I will not say it again,” she once explained.

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fitting choice for the ultimate onehit wonder? To top it, a work of art would have to be something that transcends popular culture and captures a moment of unmatched historical importance—a onetime shot that will never, ever be surpassed.

You win, John Daniels.

The Photographer

Daniels is believed to have snapped one photograph in his life. He did so on December 17, 1903, on the sandy shores of the Atlantic Ocean. And he made it count.

The original now resides at the Library of Congress, and it is depicted on the North Carolina state quarter. It is simply one of the most significant snapshots in human history.

On that day in 1903, the 30-yearold Daniels was among a handful of people keeping busy at a particularly wind-ravaged spot in North Carolina’s Outer Banks: a place called Kill Devil Hills. The busiest two people were brothers Orville and Wilbur Wright. Daniels, a rescue worker from the local lifesaving station, was merely helping out where he could.

After years of preparation, the Wrights pointed their aircraft into the wind. Orville set up a camera on a tripod, aiming it at a point he hoped the machine would reach when it left its takeoff rail.

He instructed Daniels, who had never even seen a camera before, to squeeze a bulb triggering the shutter if the aircraft actually left the ground. After about 45 feet, the flying machine lifted into the air, and 120 feet later it touched the earth again.

Daniels later claimed that he was so excited that he feared he had forgotten to squeeze the bulb.

But the photo was perfect, capturing the craft mere feet off the ground, with Orville at the controls and Wilbur running along-

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side. It was a moment that changed the world.

The photograph has since been analyzed endlessly—from the location of footprints in the sand to the speed of the propellers—but it wasn’t the only excitement Daniels experienced that day. After the Wrights’ fourth successful flight, a gust of wind caught the Wright Flyer, causing it—and Daniels, who had been holding on—to cartwheel across the beach. The Flyer was damaged and never flew again. Until 1937, when he finally took a flight to Cleveland, the same could have been said of Daniels, who explained, “I’ve had all the thrill I ever want in an airplane.”

Daniels spent the rest of his years in relative obscurity on the Carolina coast, and he may have been most proud not of his seminal photograph but of his pioneering bruises. In fact, Orville Wright, who died within 24 hours of Daniels in 1948, used to joke that his friend “rode further in the plane than either of the inventors.”

Of course, there were no photographs to prove it.

Daniels verifies that the most wondrous of one-hit wonders have two things in common. First, the masterpieces are the product of

one—and only one—attempt. And second, their singular quality is by choice. The wonder is in the contentment. John Daniels was satisfied.

Like Harper Lee. And Peter Ostrum.

The Veterinarian

After Willy Wonka & the Chocolate Factory, Ostrum found an entirely different calling. Shortly after he completed the film, his family acquired a horse. When a veterinarian arrived at the stables one day, Ostrum watched him work and had a life-changing epiphany. So now, four decades after his single film credit, Peter Ostrum has a doctor of veterinary medicine’s degree on the wall of his practice in upstate New York instead of lickable wallpaper.

He is surrounded by a handful of dogs and cats, not Oompa Loompas.

But Dr. Ostrum is so content in his choices that perhaps the final lines of his sole movie appearance were prescient after all: “But, Charlie, don’t forget what happened to the man who suddenly got everything he always wanted.”

“What happened?”

“He lived happily ever after.”

Brad Herzog is the author of more than three dozen books for children, a fivebook nonfiction series about character in sports, and three travel memoirs.

His latest book, My Mantelpiece, Mantelpiece is the co-authored memoir of Carolyn Goodman, civil rights icon and mother of one of the “Mississippi Burning” victims. Find him at bradherzog.com.

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St. Louis YOUR ADVENTURE IN

PHOTOGRAPHY BY STEVE HALL

HEALTHY GLOW

Downtown’s Citygarden sports 24 sculptures, including this one

by French artist Bernar Venet.

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Once known as the Gateway to the West, this city is now the final stop for many savvy travelers. From baseball games and breweries to one of the most vibrant Italian enclaves in the country, we can think of plenty of reasons to say, “Meet me in St. Louis.”

BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

Which accessory best suits your dream job?

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Adventure In St. Louis If the job you’d rather be doing requires…

GETTING THERE Fly into Lambert– St. Louis International Airport (STL). flystl.com PREGAME RITUAL

Ballpark Village is a buzzing new gathering spot for gamegoers.

GET INTO THE SWING OF THINGS WHEN YOU…

THEN YOUR MOST IDEAL HOTEL IS…

Hilton St. Louis at the Ballpark Get a souvenir baseball and two tickets to a Cardinals game when you book the Grand Slam package at this high-rise overlooking Busch Stadium.

Moonrise Hotel Measuring 10 feet in diameter and weighing 3,000 pounds, the world’s largest man-made moon spins above the rooftop bar at this hip hotel, whose retro lobby sports egg chairs.

The Cheshire Reserve the mod-styled James Bond suite, then grab a martini at Fox & Hounds, the cozy onsite pub decorated to resemble the living room of an English country house.

Want to find the superfans of St. Louis? Head to Ballpark Village, a new entertainment complex situated on the north side of Busch Stadium. Chock-full of restaurants and bars, including the colossal Budweiser Brew House (with 239 taps!), this $100 million venture opened in April, the same day as the Cardinals’ home opener. Fox Sports Midwest Live!, an indoor plaza with a retractable roof, features a 40-foot LED screen to ensure you won’t miss a play, but the main attraction is Cardinals Nation.

This four-story tribute to the team houses a restaurant and bar, a shop selling rare collectibles, a rooftop deck overlooking the field (tickets required), and the Cardinals Hall of Fame and Museum, where you can eye items like Stan Musial’s Presidential Medal of Freedom. How’s that for heavy hitting? stlballparkvillage.com Your adventure continues…

Which is involved in your ideal afternoon?

PHOTOGRAPHY COURTESY OF ST. LOUIS BALLPARK VILLAGE

Step Up to the Plate

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EVEN IF YOU’VE BEEN HERE, YOU HAVEN’T DONE THAT. There’s more to experience in St. Louis than ever before. With the brand new Ballpark Village entertainment district, fresh restaurants and unique attractions like Citygarden, St. Louis is at the top of its game. We’re back. You will be, too.

Reintroduce yourself at explorestlouis.com

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Adventure In St. Louis If you’d rather while away the day with…

THEN PAY A VISIT TO…

Ted Drewes Fans have been flocking here for the frozen custard—a creamy alternative to ice cream—since 1930. Owner Ted Jr. vows the business will forever be family-owned.

WHETHER YOU’RE A KID OR A KID AT HEART…

Jump Right In

In 1995, artist Bob Cassilly set out to create an all-ages fun house by showcasing quirky objects he found around the city. The result: the eclectic City Museum. You’ll know it by the functioning Ferris wheel on the roof, a 1940 model found in a barn and restored to glory five years ago. A hodgepodge of oddball items that visitors are free to touch, the museum is constantly adding to its collection with new finds and donations from around the world. “We accept things that make us happy,” says director Rick Erwin. You’ll be joyful too when you sail down the 10-story spiral slide and crawl through the industrial-size cooling coil once used to chill beer at AnheuserBusch. “Until Cassilly’s death two years ago, everything came from his head,” says Erwin. “Now we build in his spirit.” citymuseum.org Your adventure continues…

Continued

Saint Louis Zoo Watch Malayan sun bears, Andean bears, and African painted dogs strut around their new habitats, which were unveiled last month at this favorite family attraction.

GETTING AROUND Most area attractions and neighborhoods are easily reached by taking the city’s MetroLink light-rail and MetroBus. metrostlouis.org

Which are you more likely to reach for?

PHOTOGRAPHY COURTESY OF SCOTT GRANNERMAN (BALL PIT) AND ROBIN WINKLEMAN/ST. LOUIS ZOO (BEAR)

ROUND HERE

The Baby Bob Ball Pit brims with inflatable rubber balls.

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celebrate with us !

As Saint Louis celebrates 250 years, Anheuser-Busch invites you to join in the fun at any of our four area attractions. There’s something for the whole family!

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Tour America’s favorite brewer and see the brewing process, plus get a glimpse of the Budweiser Clydesdales.

Experience this outdoor venue to drink, taste, and enjoy a wide selection of Anheuser-Busch beers and beer-inspired menu items.

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Adventure In St. Louis If you’re more likely to pick up a…

Continued

Which tickles your taste buds?

THEN QUELL YOUR CRAVINGS AT...

GET IN TOUCH WITH THE CITY’S CREATIVE SIDE AS YOU…

Appreciate Art

In 1904, St. Louis played host to the World’s Fair, so it’s only fitting that the historic event’s scenic setting, Forest Park, is now home to the city’s most renowned cultural institutions. Strolling through the 1,300-acre expanse, you’ll encounter the Saint Louis Art Museum, a Beaux Arts beauty that served as the Palace of Fine Arts during the big event. This grand structure still stirs up attention, thanks to the 2013 opening of the East Building.

Featuring 21 new galleries, the addition houses an astounding collection of works by German painter and sculptor Max Beckmann. Across the park, The Muny—the country’s oldest outdoor theater—comes alive this summer with performances of musicals like Grease and The Addams Family through August.

Now that’s what we call a season finale. forestparkforever.org

Juniper Inside this new Southern-style eatery’s brick walls, you’ll discover the city’s best fried chicken—juicy and crisped to perfection— but save room for the lemongingersnap ice cream.

Anthonino’s Taverna Passionate about pasta?

Head to The Hill—a neighborhood brimming with Italian eateries.

At this one, dig into toasted ravioli, a St. Louis specialty.

Blueberry Hill Choose from more than 80 beers, including local brews, at this iconic restaurant and music club that’s been thrilling guests since 1972. Bonus: St. Louis native Chuck Berry performs here every month.

LIGHT THE WAY

GETTING OUT The St. Louis Filmmakers Showcase (July 13–17) is a celebration of local cinema. cinemastlouis.org

Your adventure continues...

PHOTOGRAPHY COURTESY OF RANDY ALLEN/RSAPHOTO.COM

The Saint Louis Art Museum houses more than 33,000 objects.

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Drury Plaza Hotel at the Arch Historic renovation of the 1919 International Fur Exchange Building, the Thomas Jefferson Building and the American Zinc Building in downtown St. Louis, Missouri.

Drury Hotels is proud to call St. Louis home.

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THE EXTRAS AREN’T EXTRA!®

6/6/14 12:16 PM

Adventure In St. Louis Continued

What’s your idea of therapy?

Kakao Chocolate Chocolatecoated almond bark, bacon brittle, and sea salt caramels are among the treats you’ll find inside this sweet shop’s two area locations.

Continued

DIP DEEPER INTO THE CITY’S BEER SCENE WHEN YOU…

Toast the Town

THEN SELF-SOOTHE AT…

The Pageant Both local and national acts— ranging from Lyle Lovett to Beck—give St. Louisans good reason to rave about this live music venue.

Continued

Missouri Botanical Garden Seeking more art? Check out the 25 natureinspired sculptures made from 300,000 Lego bricks, on display until September 7.

This city’s history has long been steeped in beer: AnheuserBusch, one of the country’s biggest brewing companies, began here in 1852, and its St. Louis facility—one of 12 in the U.S.—is its largest. During a tour, you’ll sample beers in the historic brewhouse, visit the Budweiser Clydesdales, and peek at the bottling lines. But the maker of the King of Beers isn’t the only game in town. Take Saint Louis Brewery, which makes some 70 varieties under the Schlafly brand. This homegrown company operates the Schlafly Tap Room and Schlafly Bottleworks, which offers free weekend tours. Urban Chestnut Brewing Co., another craft brewer, combines its two breweries with beer gardens.

Settle in and sip the Schnickelfritz, a Bavarian-style wheat. Prost! budweisertours.com, schlafly.com, urbanchestnut.com

FOLLOW US Follow Spirit editors on the road by connecting with us on Instagram @SpiritMagazine.

PHOTOGRAPHY COURTESY OF ANHEUSER BUSCH

HOP TO IT

AnheuserBusch tours end with a drink at The Biergarten.

And when youˇre done…

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ENTER FOR A CHANCE TO WIN a St. Louis vacation package!

• Two (2) roundtrip tickets on Southwest Airlines®.

• Two (2) night stay compliments of Drury Hotels.

• An adventure in Historic Ste. Genevieve tour for two. Step back in time to discover one of Missouri’s oldest towns and explore its French colonial past including the Bolduc House, National Historic Landmark.

• Anheuser-Busch Beermaster tour for two (2) and $100 gift card to The Biergarten.

• Four (4) passes to the Missouri Botanical Garden.

GATEWAY ARCH

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• Four (4) passes to the Gateway Arch compliments of the St. Louis CVC.

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NO PURCHASE OR OBLIGATION NECESSARY to enter or win this sweepstakes. Sweepstakes begins on July 1, 2014 and ends July 31, 2014. Must be legal U.S. resident and 21 years or older. Total approximate value $1,800. For Official Rules and to enter go to http://www.spiritmagcom.

Exhibit Debut!

Explore largerthan-life plants and animals made from LEGO bricks as they take up summer residence in our world-famous Climatron®.

New York City artist Sean Kenney building one of the installation pieces in his studio.

This extraordinary exhibit inspired by nature is constructed with over 300,000 LEGO pieces.

4 3 4 4 S h a w B l v d . • St. Louis, MO 63110 ( 3 1 4 ) 5 7 7- 5 1 0 0 • w w w . m o b o t . o r g

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The Power of Plants

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Maryland From the Chesapeake Bay to the Appalachian Mountains, from the city of Baltimore to the Atlantic Ocean, Maryland has been at the center of history since America’s founding. This year, the Old Line State is celebrating the 200th anniversary of “The Star-Spangled Banner”—which was written by Francis Scott Key in Baltimore at a turning point in the War of 1812— with experiences that will SEND YOUR PATRIOTISM SOARING SKY-HIGH.

PHOTOGRAPHYBY KEN STANEK PHOTOGRAPHY/KENSTANEK.COM

SPIRIT OF MARYLAND

BY ANDREA POE

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Living history programs are center stage at Fort McHenry.

JULY 2014 SPIRIT

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Baltimore After landing at Baltimore/Washington International Thurgood Marshall Airport, your adventure in this historic city begins. Much of the War of 1812 played out in Baltimore. The city is the birthplace of the national anthem and the focal point of the song’s 200th-anniversary celebration. Francis Scott Key wrote “The Star-Spangled Banner” at Fort McHenry during the Battle of Baltimore in September 1814.

These days, water taxis ferry passengers from the Inner Harbor to the star-shaped fort, approaching by boat just as the British did during the historic bombardment.

SAVOR Cindy Wolf and Tony Foreman are restaurant royalty in Baltimore. These partners own five restaurants around the city, each with its own distinct personality. Charleston delivers Lowcountry Carolina meets haute cuisine; Cinghiale is a culinary love letter to Italy; Pazo serves Southern Italian dishes; Petit Louis is a quintessential French bistro; and the most recent addition, Johnny’s, is a West Coast– style kitchen, focusing on Mexican and Pan-Asian flavors.

This summer, former Top Chef finalist and Mid-Atlantic culinary superstar Bryan Voltaggio launches the Baltimore location of Aggio, his successful restaurant from Washington, D.C. This Inner Harbor eatery features a menu best described as Italian with a twist, with dishes like pasta Bolog-

Chow down on the Ricotta Rossa at Verde Pizza.

nese made with squid ink spaghetti, calamari, and parmesan.

Voted Baltimore’s best pizza by readers of the city’s magazine, the family-owned Verde Pizza is housed within a former 1930s bar in the Canton neighborhood. This stylish, rusticchic trattoria serves wood-fired pies made with gluten-free flour. Owners Marianne Kresevich and Edward Bosco have brought traditional, old-school Neopolitan pizza to the city. While the classic margherita remains a favorite,

HEALTH CARE IN MARYLAND

The Johns Hopkins Hospital and the University of Maryland Medical Center, both located in Baltimore, drive the state’s reputation as a leader in health care. Both of these hospitals, which originated in the 1800s, have a long history of advancing medical procedures and teaching techniques.

The Johns Hopkins Hospital is a $6.7 billion system that unites the physicians and scientists of the Johns Hopkins University School of Medicine with health professionals and facilities. The birthplace of pediatrics as a medical specialty, it recently opened the Charlotte R. Bloomberg Children’s Center.

The University of Maryland Medical Center is home to the new Critical Care Tower, which expands the R Adams Cowley Shock Trauma Center, the busiest shock trauma center in the United States. UMMC was the first in the country to establish an accredited primary stroke center and has one of the largest transplant centers in the United States.

PHOTOGRAPHYBY COURTESY OF MARYLAND OFFICE OF TOURISM, FILM AND THE ARTS (HARBOR) AND VERDE PIZZA/ELLIOT KRASNOPOLER (PIZZA)

SPIRIT OF MARYLAND

Baltimore’s Inner Harbor overflows with fun-filled activities.

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200 years after the British invaded Maryland, we invite you to do the same.

This summer, come celebrate the 200th anniversary of “The Star-Spangled Banner” in the state where the Anthem was born. Four months filled with festivals, fireworks, concerts, crab cakes, re-enactments and more culminate in a 7-day free festival. We invite you to invade Baltimore’s Inner Harbor for Star-Spangled Spectacular, September 10-16, featuring Tall ships, Navy gray hulls and the Blue Angels.

Be there September 13 for the grand finale, a once-in-a-lifetime, star-studded patriotic concert and extraordinary fireworks display over Fort McHenry.

Celebrating 200 years of our National Anthem with four months of star-spangled fun.

JUNE–SEPTEMBER 2014 ★ STARSPANGLED200.COM ★ 800-863-2053

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SPIRIT OF MARYLAND

creative topping choices like lump crab with leeks, fennel, and corn have made their mark on this foodie town.

Fleet Street Kitchen, housed in a former furniture factory, highlights locally sourced ingredients, many of which— including eggs, pork, and beef—come from the restaurant’s own Cunningham Farms, just outside the city.

STAY The mod boutique Brookshire Suites features portraits of hometown musicians like Frank Zappa, Mama Cass Elliott, and Adam Duritz of the Counting Crows. The hotel serves locally produced coffee, beer, and wine, and many rooms at the front boast views of the Inner Harbor. It’s also within walking distance of the waterfront and Mt. Vernon, Baltimore’s cultural district that’s prized for its museums and galleries.

The Hyatt Regency Baltimore sits directly on the Inner Harbor, and many of the guest rooms have water views. This full-service hotel, which has a reputation for friendly and helpful staff, proudly features amenities like a rooftop pool, where guests can cool down with their favorite drink at the nearby bar.

SEE The entire city is celebrating this summer. You can join in with a StarSpangled Banner Pass, which offers discounted access to many of the major sites involved with the celebration.

Additionally, several museums are offering anniversary-themed programs.

The Maryland Historical Society, home to the original manuscript of “The Star-Spangled Banner,” presents a thorough historical overview, detailing what precipitated the war between America and Britain in 1812 and what led to the victory in Baltimore.

Star-Spangled Banner: Anthem of Liberty is an IMAX film at the Maryland Science Center that explores the events leading up to the bombardment of Fort McHenry.

A visit to the Hyatt Regency’s rooftop pool promises relaxation.

A Star-Spangled Banner Pass is your ticket to the 200th anniversary events.

Fort McHenry National Monument and Historic Shrine will be offering new immersive opportunities throughout the summer with the Fort!

Flag! Fire! program, whose title sums up three interactive ways to experience the famed fort: touring its original buildings, raising a 30-by-42-foot flag, and witnessing the firing of the cannons. Added this summer are boat tours that unfurl the history of the Battle of Baltimore from the viewpoint of Francis Scott Key. The home of Mary Pickersgill, the woman who sewed the flag that flew over Fort McHenry, is now the StarSpangled Banner Flag House, where visitors can tour the early-19th-century

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So proudly we hail.

A  .

Celebrate the 200th anniversary of our national anthem in its birthplace—Baltimore. Experience Fort! Flag! Fire! at Fort McHenry National Monument and Historic Shrine. Family-friendly activities include living history encampments, fife and drum concerts, flag-raising ceremonies, cannon-firing demonstrations and more!

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B A LT I M O R E. O R G

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Nights are more fun at Maryland Live! Casino.

home and measure themselves against the flag’s original, 2-foot-tall stars.

For Whom It Stands is a special exhibition at the Reginald F. Lewis Museum of Maryland African American History & Culture that reflects on how the flag became such a powerful symbol for the nation. Visitors will also learn about the contributions of Grace Wisher, an indentured servant who worked on the American flag.

In addition to its historical importance in relation to the War of 1812, Baltimore is known as a culturally diverse, vibrant town with many attractions.

The Walters Art Museum, which offers free general admission, houses a well-curated collection of art, including Egyptian mummies, medieval tapestries, and 20th-century Impressionist paintings.

At the National Aquarium, visitors get up close to sharks and dolphins.

With more than 17,000 animals, as well as the new Blacktip Reef exhibit, there’s something for everyone here.

Geppi’s Entertainment Museum is dedicated to all things pop culture.

The exhibits span from the early days of cartooning to the impact of the Internet. Don’t miss the comic book collection, featuring more than 700 publications.

The simple row house where Edgar Allan Poe lived from 1833 to 1835 and wrote “MS. Found in a Bottle” among other stories and poems is filled with

Horseshoe Baltimore Casino is causing a buzz.

artifacts from the writer’s tragic life and gives visitors a sense of the challenge he faced in creating meaningful work in the cold and cramped quarters.

Test your luck at Maryland Live!

Casino in Hanover, about 12 miles southwest of Baltimore. Besides the 52-table Poker Room that debuted last summer, this rousing hangout now welcomes guests to Luk Fu, an Asian restaurant which opened its doors in June. Continue to roll the dice at the Horseshoe Baltimore Casino, which is scheduled to open in the next few months and will welcome celebrity chefs John Besh and Aarón Sánchez.

The duo teamed up to create a casual Mexican eatery, Johnny Sánchez.

Since this city is the perfect launch pad for adventures at sea, sail away with Cruise Maryland. Excursions are offered year round to locations like Bermuda and the Bahamas.

VEER OFF

You’ll find Hagerstown about 75 miles northwest of Baltimore. The small city in western Maryland is a popular jumpingoff spot for trips to Antietam National Battlefield, where the bloodiest one-day battle in U.S. history took place during the Civil War. Visitors can join a National Park Service ranger for a guided tour or take a self-guided auto tour.

Book a table for dinner at LJ’s & The Kat Lounge in Hagerstown, where the menu changes seasonally to ensure offerings—ranging from pork rillette to beignets served with fresh fruit—are as fresh as they can be.

Stay just outside of town at the Inn Boonsboro, where each spacious room is named for a famous literary couple. The B&B, which has a robust breakfast and complimentary happy hour, is owned by bestselling romance novelist Nora Roberts, who lives nearby.

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Easy come, easy go.

Let the relaxation begin.

SOUTHWEST AIRLINES速 SERVES THE CARIBBEAN AND MEXICO FROM BWI. Now you can fly nonstop from BWI to Aruba, Nassau and Montego Bay on Southwest Airlines. Nonstop flights to Cancun begin August 10th.

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Havre de Grace This waterfront town at the head of the Chesapeake Bay saw action during the War of 1812. Manning the cannons to fend off a British attack on May 3, 1813, John O’Neill was the only man who did not flee in fear. He was subsequently captured by the English and condemned to death, but his brave 16-year-old daughter persuaded the Brits to let her father go. O’Neill, an Irish immigrant, became known as the hero of Havre de Grace and was later appointed to the prestigious post of lighthouse keeper. Today, visitors can celebrate this local hero by visiting the Concord Point Lighthouse, one of the oldest in operation on the East Coast, which lights up its Fresnel lens nightly.

Crab cakes and oysters steal the show at MacGregor’s Restaurant.

STAY The Vandiver Inn is a charming 19-room Victorian B&B located in downtown Havre de Grace. Rooms retain historic touches like fireplaces and the innkeepers serve a hearty breakfast with unusual specialties like sweet potato pancakes.

SAVOR Locals flock to MacGregor’s Restaurant for crab cakes and local oysters.

The kitchen’s signature dish, “Harbor of Mercy” Rockfish, is made with

stripped bass fresh from the Chesapeake Bay paired with locally grown tomatoes, sweet corn, and asparagus. Aim for a seat on the enclosed deck, which overlooks the bay.

SEE Mt. Felix Winery, which has a broad view of the Chesapeake Bay, features wines dedicated to local historical heroes. The owner is often on hand to explain the grape-growing process, and tastings are available Wednesday through Sunday, or by appointment.

The Havre de Grace Decoy Museum offers visitors a glimpse at waterfowl decoy carving, recognized now as an American folk art. In addition to its permanent exhibits, the museum has carving demonstrations on the weekends for your viewing pleasure.

STAR SPANGLED CELEBRATION

Throughout the state of Maryland, there are special events, reenactments, exhibits, concerts, and even geocaching opportunities that commemorate the 200th anniversary of “The Star-Spangled Banner” and the events that led to the American victory over the British in the War of 1812. The Star-Spangled Banner National Historic Trail leads visitors around Maryland (as well as Virginia and D.C.) to important sites that helped define history.

For more info, visit starspangledtrail.net The Star-Spangled celebration culminates September 10–16 in Baltimore during the Star-Spangled Spectacular, when tall ships converge on the harbor, fireworks are set off over the Inner Harbor and Fort McHenry, and the Blue Angels soar overhead. For a full schedule of events, visit starspangled200.com.

PHOTOGRAPHYBY COURTESY OF MARYLAND OFFICE OF TOURISM, FILM AND THE ARTS

SPIRIT OF MARYLAND

American folk art awaits at the Havre de Grace Decoy Museum.

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The Johns Hopkins Hospital’s Sheikh Zayed Tower & The Charlotte R. Bloomberg Children’s Center

This is the place WHERE PATIENT CARE IS BEING TRANSFORMED. WHERE boundaries ARE PUSHED. AND cures DISCOVERED. WHERE PEOPLE OF ALL AGES COME TO heal.

COMFORTABLY, PRIVATELY, WHILE SURROUNDED BY family.

This IS THE PLACE THAT IS CHANGING THE future OF MEDICINE. A HOSPITAL OF

possibilities.

Learn more about how The Johns Hopkins Hospital is reinventing everything a hospital should be.

Take a video tour at ExploreHopkinsHospital.org The Johns Hopkins Hospital | 1800 Orleans Street | Baltimore, Maryland 21287

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OUR NAME SAYS IT ALL

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St. Michaels

STAY Resembling Commodore Perry’s cabin on the warship U.S.S. Niagara, Belmond Inn at Perry Cabin was originally built by a Navy veteran of the War of 1812 who served as an aide-decamp to the commodore. Today, this luxury waterfront resort lures visitors with a soothing spa, a pool, loaner bikes, and high tea in the afternoon.

Belmond Inn at Perry Cabin is situated among lush gardens.

Full of historic houses, St. Michaels looks much like it did in the 1800s.

SAVOR: The Crab Claw Restaurant, nestled in the heart of the harbor, is an idyllic setting for cracking crabs. Find a seat on the outdoor deck, and watch sailboats and yachts vie for docking rights while ducks and rockfish vie for attention—and dinner scraps—in the water below.

SEE The best way to explore this town is to stroll the sidewalks. St. Michaels is home to dozens of indie boutiques that sell everything from antiques to hot sauce, furnishings to clothing, toys to books. Take a break at one of three award-winning tasting rooms: St. Michaels Winery, Eastern Shore Brewing, and the newest addition, Lyon Distilling Company, which

makes small-batch whiskey and rum.

For a historical overview of life in this region, there’s no better place than the Chesapeake Bay Maritime Museum, which has interpretative installations and historic buildings and offers visitors a chance to work on an old skiff alongside master shipwrights.

PHOTOGRAPHYBY COURTESY OF MARYLAND OFFICE OF TOURISM, FILM AND THE ARTS

SPIRIT OF MARYLAND

This small waterfront community, which during the War of 1812 was a shipbuilding center, is dubbed “The Town That Fooled The British.” Warned of an attack, the residents hung lanterns in the trees outside of town so that when the British arrived at the harbor at night, they perceived the town to be on a bluff.

The Red Coats trained their cannons high and overshot the town. Legend has it that only one house—known today as the Cannonball House—was hit during the attack when a cannonball fell through the chimney and rolled down the front stairs. Today, this charming town looks much the way it did in the 1800s, with winding lanes and historic houses.

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Gate Baltimore

Flight 9573

F2

15:25

Destination: NoMoreDialysis

GET ON BOARD! AT THE UNIVERSITY OF MARYLAND MEDICAL CENTER, KIDNEY TRANSPLANT WAIT TIMES ARE SHORTER THAN THE NATIONAL AVERAGE. Recognized as a leader in organ transplantation — both for its experience and innovation — the University of Maryland in Baltimore is one of the busiest kidney transplant programs in the nation. With shorter wait times than the national average, patients come here from across the country to double list and explore promising options. For living kidney donors, there is great satisfaction knowing that they saved a life and left the hospital with a barely-visible scar from a small incision in their belly button.

Patients quickly experience what it is like to have a dedicated team of experts focused completely on them.

Call 1-800-492-5538 to schedule your evaluation.

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Although the state capital never saw action during the War of 1812, it is home to St. John’s College. Founded in 1696, it counts Francis Scott Key among its many former students.

Annapolis is also rich with Revolutionary War history, including the William Paca House—the imposing home of a signer of the Declaration of Independence—and a streetscape that dates to the 18th century.

STAY Sleep amid history in one of the three 18th-century properties in the Historic Inns of Annapolis collection, all of which feature period details like fireplaces and wide-plank wood floors.

SAVOR Harry Browne’s, in the shadow of The Maryland State House, is known for good food—like the signature Mary-

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Mosey along historic streets in Annapolis.

land cream of crab soup—and power brokering at the bar upstairs. Chick & Ruth’s Delly is a local institution, too.

This “delly,” as the owners call it, is ground central for political hobnobbing; every sandwich is named for a Maryland politician. Featured on “Man vs. Food,” this busy joint is known for its supersize milkshakes, jumbo burgers, and overstuffed sandwiches.

SEE Visit the U.S. Naval Academy for a tour of the grounds, including the crypt of the Revolutionary War hero Captain John Paul Jones. Stroll amid the city’s many shops and galleries, and grab a pint of ale at one of the area’s famed historic taverns. Since Annapolis is known as America’s sailing capital, there’s no better place to take a sail than from the harbor. Pause at Ego Alley, so named for the impressive boats that circle into this narrow waterway so they can be admired. Here, join other visitors in posing for photos at the Kunta Kinte-Alex Haley Memorial site.

A plaque marks the spot where Kunte Kinte, the enslaved African featured in Alex Haley’s book Roots, was brought ashore in September 1767. Nearby, marvel at the life-size bronze statue of Haley before relaxing on a bench to watch the boats pull into the dock.

PHOTOGRAPHYBY COURTESY OF ANNAPOLIS & ANNE ARUNDEL COUNTY CONFERENCE & VISITORS BUREAU

SPIRIT OF MARYLAND

Annapolis

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BALTIMORE • Two (2) nights at the Hyatt Regency Baltimore Inner Harbor.

• Car Service from the airport to the Hyatt courtesy of Execucar.

• Four (4) Star-Spangled Banner Passes courtesy of Visit Baltimore.

• Three (3) $500 gift cards in the form of one gift card to each of these restaurants: Pazo, Petit Louis Bistro and Cinghiale, courtesy of Foreman Wolf.

UPPER BAY • Two (2) mini suite rooms for one night at Best Western North East Inn. • $100 gift certificate to Woody’s Crab House.

• $50 gift certificate to Kathy’s Corner Shop.

• $100 gift certificate to Captain Chris’s Crabs.

• Trail ride for four (4) at Fairwinds Farm.

• $50 Gift Certificate to Chick’s boutique.

• Ice Cream Sundaes for four (4) at Kilby Cream.

HARFORD COUNTY • Two (2) rooms for one night at the historic Vandiver Inn. • Champagne brunch for four (4) at Macgregor’s Restaurant.

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Southern Maryland Recapture Baltimore’s heritage.

Celebrate the 200th anniversary of our national anthem with the Heritage Package at Hyatt Regency Baltimore, featuring a complimentary breakfast buffet each morning of your stay, plus a historical keepsake book to take home.

For reservations, call 410 528 1234 or visit baltimore.hyatt.com and reference offer code BWIHTG. Hyatt. You’re More Than Welcome.

HYATT REGENCY BALTIMORE 300 Light Street Baltimore, Maryland, USA 21202 Offer valid through 9/30/14 at Hyatt Regency Baltimore. Promotional blackout periods may apply. Additional term & conditions apply; please visit baltimore.hyatt.com for complete details. The trademark HYATT and related marks are trademarks of Hyatt Corporation. ©2014 Hyatt Corporation. All rights reserved.

The largest naval battle in Maryland raged here when local Joshua Barney created a ragtag flotilla to oppose the advancing British navy at the Battle of St. Leonard’s Creek in 1814. Barney’s gunboat managed to hold off the British for a while, forcing them to call for backup before he was finally overwhelmed. Today visitors to the Calvert Marine Museum can sneak peeks at artifacts from the battle.

The museum also has an extensive exhibit detailing troop movements from Southern Maryland toward Washington, D.C. SAVOR Abner’s Crab House is a familyrun restaurant on the waterfront that’s been in business since 1966 and is known for all-you-can-eat crab feasts. For those interested in catching their own fish, the Abner brothers will take visitors out on one of their charter boats on the Chesapeake Bay. STAY All guest rooms at the Chesapeake Beach Resort & Spa have at least partial water views. You’ll also find an indoor pool, kayaks, a gaming center, Blue crabs are celebrities in Maryland.

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and a full-service spa. The Boardwalk Cafe, which has live music in the summer, is the place to be come sunset.

SEE Rent a kayak from Patuxent Adventure Center’s McIntosh Run location (they have three area outposts), and paddle along a serene three-mile estuary, home to bald eagles and osprey. Celebrate your landing with a glass of vino at Port of Leonardtown Winery, Maryland’s newest winery, which happens to be located at the kayak launch. Nearby, in the town of Dunkirk, the Twin Shields Golf Club offers an 18-hole, par-70 course.

Even better? It’s surrounded by rolling hills and lush forests to inspire the perfect golf swing. A short drive away is Maryland’s first colonial capital; historic St. Mary’s City is an active archeological site that has a museum with livinghistory exhibits. Visitors also have the chance to board the Maryland Dove, a replica of a tall ship that carried settlers to the New World.

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Cecil County In April 1813, British admiral Sir George Cockburn voyaged up the Elk River with a large squadron of sailors and barricaded the Chesapeake Bay. American militia greeted them with musket fire before the Red Coats sailed on to Elkton, where they began an aggressive campaign. Present-day visitors driving the byways through the countryside will experience many of the same views and vistas seen by those soldiers.

SAVOR The Bayard House Restaurant in Chesapeake City is acclaimed for regional fare like crab soup and lump crab cakes. Situated in a building that began its life in the late 1700s as a tavern, there are two levels of dining rooms, enclosed porches, and a waterfront deck, so count on the views being just as noteworthy as the food.

STAY Every guest room at the Ship Watch Inn has its own porch facing the Chesapeake and Delaware Canal, an active waterway plied by international ships. There’s also an outdoor hot tub on the waterfront.

SEE The small town of Port Deposit on the Susquehanna River looks almost exactly as it did during the War of 1812. All of its buildings are on the National Register of Historic Places.

For modern pleasures, make a beeline to nearby Perryville where you can practice your poker face at Hollywood Casino. Between the table games and slots, you’ll have plenty of chances to win big. And just think: Your winnings could cover a trip to the Perryville Outlet Center, where you can shop til you drop at stores like Jones New York.

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Kent County In the spring of 1813, the British had seized control of Georgetown, a small village on the Sassafras River, and had begun burning buildings.

As they were poised to burn the home of a frail old woman who could not evacuate, Kitty Knight, a young woman from a prominent local family, begged the English admiral to stop. Knight’s pleas saved the woman, stopped the British militia from torching the town further, and earned her status of heroine in the state of Maryland. Today, the town’s historic buildings still stand in testament to her efforts.

Make time for a visit to Rock Hall, a cozy fishing town on the Chesapeake Bay.

STAR SPANGLED EVENTS Battle of Bladensburg Reenactment

BLADENSBURG

August 23–24 princegeorges 1812.org War of 1812 Brookeville Bicentennial Commemoration BROOKEVILLE

August 30–31 uscapitalforaday.org

SPIRIT OF MARYLAND

Battle of Caulk’s Field Reenactment FAIRLEE

August 30–31 kentcounty.com Tours of tall ships and Navy ships BALTIMORE INNER HARBOR AND FELL’S POINT

September 11-15 starspangled200.com Star-Spangled Air Show BALTIMORE

Patriotic Concert and Fireworks

SAVOR Brooks Tavern in Chestertown, a college town on the Chester River, is a convivial restaurant housed in a restored mill that features locally raised meat and locally grown produce, along with well-priced wine and microbrews.

STAY The Kitty Knight House, an 11-room inn on the Sassafras River, was originally the home of local heroine Kitty Knight. Borrow a paddleboat from the inn to explore the water, and plan for a cocktail on the deck come sunset.

SEE No visit is complete without a trip to Caulk’s Field Monument, which stands where a decisive battle between the English and American militias took place—one that ended with a British defeat. Costumed interpreters are sure to set the scene as they stage a reenactment of the Battle of Caulk’s Field on August 31. From Chestertown, cruise along the Chester River on the Sultana, a recreation of a 1768 schooner, where eager passengers are encouraged to hoist a sail and steer using a 7-footlong tiller. Anchors aweigh!

BALTIMORE

September 13 starspangled200.com “By Dawn’s Early Light” Flag Raising with Governor Martin O’Malley FORT MCHENRY NATIONAL MONUMENT AND HISTORIC SHRINE

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PHOTOGRAPHYBY COURTESY OF MARYLAND OFFICE OF TOURISM, FILM AND THE ARTS

September 13 starspangled200.com

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National Monument and Historic Shrine, the Maryland Historical Society and the Star-Spangled Banner Flag House. It’s all part of the 200th anniversary of our national anthem.

Call 1-877-BALTIMORE or visit www.Baltimore.org to learn more about the Star-Spangled Banner Pass.

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Nevada Flanked by epic, mountainous terrain and sagebrushcovered valleys, Nevada holds all the cards for an enjoyable Western escape, from ski to golf season.

Whether you’re seduced by the illumination of its brightest city or the sparkle of its iconic Lake Tahoe, the Silver State is calling.

WE HAVE YOUR GAME PLAN.

PHOTOGRAPHY BY SHERI MASINI

SPIRIT OF NEVADA

BY ALISON E. MILLER

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The Great Reno Balloon Race attracts nearly 100 balloons each September.

JULY 2014 SPIRIT

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Las Vegas

SAVOR Food-loving tourists are making a beeline for the culinary jackpot in Las Vegas. Begin your gastronomic tour with an ear-popping ride to the top floor of the Stratosphere Casino, Hotel & Tower, where the Top of the World rotating restaurant awaits with panoramic views, 800 feet above the bustling city. Voted “Best Restaurant with a View” and “Best Fine Dining Restaurant” by readers of the Las Vegas Review-Journal in 2014, Top of the World is home to chef Rick Giffen, who tempts with a four-course menu replete with specialties, including the signature silky lobster bisque, the seared black cod with Thai green curry sauce, and the grilled filet with red wine sauce and mushrooms. Amp up the dining experience with reservations timed to catch the sunset atop the 1,149-foot tower, followed by an after-dinner spin around The Stratosphere’s casino floor or a front-andcenter seat for a sellout show by hunky crooner Frankie Moreno, who recently inked a management deal with Jay-Z’s Roc Nation company.

If your taste favors the flavor of Mexico, then prepare to be enticed by the Golden Nugget’s new restaurant concept. The Cadillac Mexican Cantina & Tequila Bar in “Old Vegas” is a 6,500-square-foot dining space punctuated by glass cases stocked with

Stratosphere’s tower tops out at 1,149 feet.

PHOTOGRAPHY BY MARC PAULUS/STRATOSPHERE

SPIRIT OF NEVADA

Our trip across Nevada begins down south in Las Vegas, the Mojave Desert resort town where partying is a way of life. Flickering neon lights along the fabled 4-mile stretch known as The Strip flaunt a dizzying mix of casinos and concerts, mixing in tastes from across the world—from France (Paris Las Vegas) to Egypt (Luxor Hotel & Casino). Sure, Vegas has an over-the-top lineup of shows and a string of resorts where you can pool hop, but it also has outdoor activities set against the backdrop of the Southwestern terrain. And don’t forget about the downtown neighborhood, which is experiencing a revival fueled by the walkable Fremont Street Experience and monthly First Friday music and art celebration in the city’s Arts District. With dynamic entertainment options to suit every taste, a visitor to Las Vegas always wins.

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S T R A T O S P H E R E

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Visit us online at StratosphereHotel.com or call 702.380.7777 for showtimes & ticket sales

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SPIRIT OF NEVADA

Pair a cocktail with a live performance on the Hard Rock Live stage, a 1,200-seat venue.

70 varieties of boutique tequila. The restaurant has invigorated the 68-yearold hotel casino as a newfound downtown destination for foodies thanks to menu items like the Relleno de Camaron, a spicy roasted poblano pepper stuffed with sautéed shrimp; it pairs perfectly with a flight of sipping-quality tequilas, like the Avión Añejo, Maestró Dobel, or Casamigos Reposado.

If poolside R&R is a little more your scene, check out the urban retreat that is Picnic at the Downtown Grand.

Boasting the only outdoor rooftop pool in downtown Las Vegas, the Downtown Grand has transformed its pool scene into a nostalgic throwback to the days of beach blanket bingo, gingham tablecloths, and high-waisted bathing suits. Get a frozen fruit skewer and a seasonal cocktail delivered straight to your cabana, or spread your own personal picnic blanket out on the grass for film screenings and live acts.

SIP With around-the-clock gaming comes around-the-clock happy hour. We suggest you sidle up to the wildly popular center bar at Hard Rock Cafe Las Vegas, situated next to the MGM Grand Hotel & Casino in the heart of The Strip. The iconic company recently refreshed its menu, including a major remix to its drink list and handcrafted eats. Hard Rock has capitalized on the spiked milkshake trend with a vanilla root beer shake, which blends together rum, spiced brown sugar syrup, vanilla vodka, half-andhalf, vanilla ice cream, root beer, and a dollop of whipped cream. Fancy

Beat the heat with a Hard Rock Cafe cocktail.

something fruity? The Red Berry Press, made with fresh strawberries, raspberries, lemonade, lemon-lime soda, and clementine vodka is served in a coffee press–style vessel that infuses fruit into the cocktail while you sip. Popular new menu items include entrees like the Cowboy Rib Eye, a USDA choice, 16-ounce, bone-in steak cooked to perfection. Pair a cocktail with a live performance on the Hard Rock LIVE stage, a 1,200-seat venue occupying the restaurant’s third floor.

This summer, rock out to post-hardcore punk band Touché Amoré and R&B artists SWV and El DeBarge.

Rock ’n’ roll memorabilia plasters the walls throughout the three-story, 42,000-square-foot hot spot, flaunting the Hard Rock’s music legacy. Among the gems on permanent view are Frank Sinatra’s gold microphone and a

ROCK ’N’ ROLL LAS VEGAS MARATHON

Experience the ultimate nighttime running festival at the 2014 Rock ’n’ Roll Las Vegas Marathon & Half Marathon to benefit the Crohn’s & Colitis Foundation of America. This unique running experience returns to Sin City November 14–16 and includes concerts, parties, a Health & Fitness Expo, and an unrivaled course under the neon lights of the Las Vegas Strip. For more info or to register, visit runrocknroll.com.

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STYLE, TASTE AND VENICE ON A GRAND SCALE

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Michael Jackson gets the Cirque treatment at Mandalay Bay.

SPIRIT OF NEVADA

MUST-SEE SHOWS silk chinoiserie shirt worn on stage by Jimi Hendrix.

For the ultimate cooldown in the desert, sip a chilled drink—make that a pitcher—at one of the city’s highwattage hotel pools. Whether you prefer the hushed scene at the refined Mandarin Oriental pool, raucous Sundays at the Hard Rock Hotel and Casino’s Rehab, or Golden Nugget’s shark-filled spectacle, The Tank, trust us—the water is fine.

SEE Seeking entertainment off the gaming floor? The odds are definitely in your favor. Given its perpetual lineup of flashy performers—celebrities, showgirls, magicians and acrobats, among them—Las Vegas is arguably the entertainment capital of the world.

Dazzling Vegas audiences for more than 20 years on The Strip, Cirque du Soleil has entertained nearly 50 million guests with its signature high-energy, high-flying feats of fancy throughout eight shows, including the company’s classic Mystère at Treasure Island. This summer, the famed acrobatic troupe celebrates its milestone 30th anniversary since originating in Quebec in 1984.

Toast the legacy with front-row seats to fan favorites like the music-centric The Beatles LOVE at the Mirage and Michael Jackson ONE at Mandalay Bay.

Blue Man Group Puppets share the stage with entertainer Terry Fator.

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If you prefer edgy illusions, then let the “Bad Boys of Magic,” Penn & Teller, put you under their spell.

Performing their very distinct niche of comedy since the 1970s, the seventime winners of “Las Vegas Magicians of the Year” boast 21 years in Vegas, 13 of which they’ve spent headlining their own theater in Rio Las Vegas.

As if they didn’t have plenty of star power already—with sold-out runs on Broadway, three New York Times best sellers, world tours, and Emmy-nominated TV specials to their credit—the dynamic duo was honored in 2013 with a star on the Hollywood Walk of Fame. Make sure to stick around after the show for a meet-and-greet session with Penn & Teller outside the theater.

For another unique entertainment experience, renaissance man Terry Fator offers the full package in a one-

Rock of Ages VENETIAN LAS VEGAS

Tickets from $77 rockofagesvegas. com Shania Twain CAESARS PALACE

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Scoop up summer trends from hip stores like H&M and French Connection, then refuel with a craft beer at Las Vegas’ very own Sin City Brewing Co.

SPIRIT OF NEVADA

The Grand Canal Shoppes in the Venetian.

man, nine-puppet show that combines his talents for singing, comedy, celebrity impressions, and, of course, puppetry. Fator rocketed to fame in 2007 after winning hearts and the grand prize on America’s Got Talent for his ventriloquism. Marking his fifth year at the Mirage, the comedian and his cast of characters present a brand-new storyline that includes Hollywood aspirations for lovable Winston the Impersonating Turtle.

DO For many travelers, high-end designers trump high stakes, making Las Vegas a shopping destination to rival some fashion capitals. Take the Grand Canal Shoppes at The Venetian|The Palazzo, almost 900,000-square-feet of retail therapy peppered with upscale boutiques like Burberry, Fendi, Diane von Furstenberg, and Jimmy Choo and anchored by 85,000-square-foot Barneys New York. Window-shop your way through the center’s charming cobbled streets set beneath a painted night sky before hopping aboard an Italian gondola and floating down The Venetian’s quarter-milelong Grand Canal. Proof that nearly everything in Las Vegas is elevated to high-roller status, this shopping mecca is also home to the pulsating TAO Asian Bistro & Nightclub.

Further your fashion fix with a

Miracle Mile lights up with the latest fashions.

trip to the Miracle Mile Shops at Planet Hollywood Resort & Casino, tucked in the heart of The Strip. Inside the 500,000-square-foot shopping mall, 170 specialty stores, 15 restaurants, live entertainment venues, and a multimillion-dollar fountain show entice a revolving door of visitors. Scoop up summer trends from hip stores like H&M and French Connection, then refuel with a craft beer at Las Vegas’ very own Sin City Brewing Co. RELAX Even Lady Luck needs her rest—so settle in at the Las Vegas Hotel & Casino, a glittering 3,000-room resort conveniently adjacent to the Las Vegas Convention Center and the Monorail station. Relish in the hushed buzz of the hotel’s location one block from The Strip, but splurge on a destination-themed Classic Suite that offers

DOING GOOD IN THE SILVER STATE

Las Vegas is betting on the future of kids through the efforts of The Boys & Girls Clubs of Southern Nevada.

With 14 facilities and three summer outreach programs, more than 31,000 youth are being served.

“I have a lot of passion for this organization, because the Boys & Girls Clubs are all about supporting and enabling young people to succeed and reach their maximum potential,” says Wendy Albert, senior director of marketing at Miracle Mile Shops, who serves on The Boys & Girls Clubs of Southern Nevada Board of Directors. For more info, visit bgclv.org.

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Elegance drips from the very chandeliers at Red Rock Resort.

views of the city’s main drag. Take advantage of summer deals like the “Best Rates to Rock,” which guarantees discounts and throws in two show tickets to Raiding the Rock Vault, the hotel’s popular rock ’n’ roll–fueled concert extravaganza. Jam out with all-star musicians—think Whitesnake, Starship, and Heart alums—playing rock’s greatest anthems from the ’60s through the ’80s, every Friday through Tuesday at 8 p.m.

If you’re a Las Vegas visitor of the “been there, done that” ilk, then discover something new at Red Rock Resort. The elegant desert oasis, set on 70 acres of land near the majestic Red Rock Canyon in Summerlin, 10 miles west of The Strip, is a AAA Four Diamond–rated luxury resort flush with more than 800 guest rooms and suites, an indulgent, 25,000-square-foot spa, a movie theater, bowling lanes, and a full array of gaming. The spectacular lobby makes a big impression with

Las Vegas Hotel is classy, classic and convenient.

its colossal chandeliers made up of 3.1 million crystals and the miles of onyx adorning the walls.

More than $35 million is being invested in upgrades, including a Restaurant Row that will truly deliver big-spender swagger.

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Reno Las Vegas may shine bright in southern Nevada, but 440 miles northwest is the state’s original gambling capital, Reno. Nestled in the foothills of the rocky Sierra Nevada, the “Biggest Little City in the World,” has more than 225,000 residents.

Touch down at the Reno-Tahoe International Airport and shrug off the idea that Reno has an inferiority complex given the glow of its big sister Las Vegas; as a year-round destination, the city has four big reasons—make that seasons—worth bragging about. Here are a few adventures to discover this summer.

The Truckee River runs right through downtown Reno.

Q&A WITH MICHAEL D. ROUNDS SPIRIT OF NEVADA

For more than 20 years, Watson Rounds has stood as one of Reno’s leading law firms. Founding partner Michael Rounds talks about the firm and his Reno.

RELAX Follow the neon arch to Reno’s downtown Riverwalk District—defined by the Truckee River Whitewater Park and its hike-worthy Meadows Trails—for hip dining options. Chef Mark Estee, a James Beard semifinalist and unofficial ambassador of the city’s culinary renaissance, tempts palates with locally sourced ingredients at his Italian-American restaurant Campo.

Expect rustic, bubbling pizzas and house-made charcuterie. Estee’s latest restaurant, Heritage, a 4,000-squarefoot dining room inside the quirky Whitney Peak Hotel (they win cool points for the inside climbing wall and bouldering park), offers a Renoinspired menu that changes daily.

You’ll find locals at Harrah’s Steak House, a gem known for its mouthwatering steaks and old-school service.

Located within the famed flagship Harrah’s Reno Hotel and Casino, the

award-winning dining hall is worth the visit for its classics alone, like delectable roast prime rib of beef aus jus and natural Colorado half rack of lamb served with jalapeño jelly.

SIP Seek out spirits inside the Grand Sierra Resort & Casino and its just opened nightclub, LEX, located only 3 miles east of downtown. The 25,000square-foot, $15 million nightclub rivals hot spots from Los Angeles to New York. With an indoor pool, Reno’s Biggest Little City Wing Fest is July 4-6.

Q: How has WR made an impact on the local community?

A: I started the intellectual property practice at WR and, to my knowledge, we handle more intellectual property litigation than any other firm in Nevada.

I’m proud of the firm’s growth and the results we’ve achieved for our clients.

Q: Where are we likely to find you on a summer weekend in Reno?

A: On my mountain bike in Galena Creek Park.

Q: What are the top restaurants to schedule a power lunch?

A: New-school picks are Campo or Brasserie Saint James.

Rapscallion is an old-school fave.

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A waterfall of brine promotes respiratory wellness at the Atlantis Spa.

three full bars, and 31 VIP tables, the club promises “elegance will become unruly,” beginning this July.

Are you more cowboy than clubgoer? Then combine your tipple with a tour in nearby historic Virginia City, famed for being the site of the Comstock Lode, the nation’s greatest gold and silver discovery. The Virginia City Wine Tour Series, held the first Saturday of each month, April through August, is a roving wine tasting with more than 20 participating shops, restaurants, and museums lining the streets of the early mining town. Just 25 miles from Reno, explore the history rooted in Comstock lore dating back to the late 1800s while shopping and sampling wines of the West.

DO Excitement rises with the temperature in Reno, and the city’s annual festival scene, with events ranging from car shows to chowing down, heats up the summer fun. This July, Artown brings Reno a monthlong party of more than 500 music, dance, theater, film, and visual arts events concentrated in Wingfield Park, located downtown along the Truckee River. Car enthusiasts, get ready to rev your engines for Hot August Nights, the largest classic car and nostalgia event in the country, which packs Virginia Street with hot rods, drag races, live music, sock hops, and more than 5,000 classic vehicles.

This premier classic event rumbles into town July 29–August 3. The nearby town of Sparks opens its door to the finger-licking fest known as the Best in the West Nugget Rib Cookoff, hosted by John Ascuaga’s Nugget, which kicks off August 27. Culminating on Labor Day, the extravaganza combines music, crafts, and familyfriendly fun and pits 24 grill masters against one another in a tasty send-off to summer that yields a whopping 230,000 pounds of BBQ.

RELAX Cap off a day of outdoor excursions at Spa Atlantis, a full-service oasis of calm inside the Atlantis Casino Resort Spa, conveniently connected to the Reno-Sparks Convention Center and named “Best Casino Spa” for four consecutive years by SpaFinder. Unwind with a pampering experience like the popular Brine Inhalation Light Therapy Lounge, an unparalleled experience featuring a cascade of saltwater to promote respiratory wellness. Dine alfresco on the sun deck overlooking the outdoor whirlpool spa, and then retire to a plush cabana suite for max relaxation. While you’re there, let the resort’s star-studded performances and AAA Four Diamond–rated Atlantis Steakhouse charm you into a vacation extension.

Cap off a day of outdoor excursions at Spa Atlantis, a full-service oasis of calm.

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In The Morning.

In The Evening.

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Tahoe Lake Tahoe is Nevada’s liquid gem, offering more than 72 miles of shoreline set against the Sierra Nevada. Bisected by the Nevada-California border, the freshwater lake region is a mere 45 minutes southwest of Reno and surrounded by ski resorts, casinos, and restaurants that attract a flood of weekenders in search of powder in the winter and 274 days of sunshine year-round. Whether you’re into biking or craft brew, window-shopping or water sports, you can indulge in Lake Tahoe. Simply pick a side of the lake!

SPIRIT OF NEVADA

Lake Tahoe is a hub for recreation enthusiasts in all seasons.

dinners. Join executive chef Wyatt Dufresne for his summer Farmer & Winemaker Dinner series, boasting local farmers from the Sierras and winemakers showcasing Rhone-style sips from the foothills.

SIP A staple of several lakeside restaurants is the Rum Runner, a chilled cocktail made with fruit liquor and three rums. Pair the drink with a sunset view of the scenic shores and the lake, which measures approximately 22

PHOTOGRAPHY BY JEFF DOW

SAVOR In this land of laid-back living, you can really relish in the casual dining scene. Spend a day at King’s Beach, then refuel on the buzzing outdoor deck of the two-story Riva Grill for true “South Coast” flavor. Order favorites like the Dungeness crab cakes and fish tacos. In The Village at Squaw, halfway between Truckee and Lake Tahoe in Squaw Valley, the fashionably rustic PlumpJack Cafe & Bar has for years been drawing crowds seeking out seasonal menus and wine 126 SPIRIT JULY 2014

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miles long and 12 miles wide. Sidle up to the Alpine ski lodge–themed bar at Hard Rock Cafe Lake Tahoe, located inside Harveys Resort and Casino only 1,000 yards from Lake Tahoe itself. The hot spot’s beverage menu features a new range of sweet and savory cocktail selections that use ingredients such as spiced brown sugar, salted caramel, chocolate, and even bacon. Pair your drink with the half-pound Legendary Burger, named the state’s No. 1 burger by Nevada Magazine.

SEE Panoramic views of the breathtaking landscape are obligatory and best seen from the 2.4-mile ride on the Heavenly Mountain Gondola.

At the top, sit and stay a while at the property’s 14,720-square-foot Tamarack Lodge, which offers indoor and outdoor patio seating and a full menu. Who says you have to go down the way you came up? For an adrenaline fix, careen through the sky on Heavenly’s 3,300-foot Blue Streak zip line.

DO Figuring out what to do in North Lake Tahoe is a cinch—anything revolving around the lake. Get out on the water with Action Water Sports of Incline Village, and choose from

Whether you’re into biking or craft brew, window-shopping or water sports, you can indulge in Lake Tahoe. a smattering of mellow diversions: parasailing, guided fishing charters, and rentals for jet skis, kayaks, boats, and stand-up paddleboards.

A T L A N T I S

Landlubbers can tee it up on one of the area’s championship courses, including Edgewood Tahoe, where the star-studded

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The Harveys Outdoor Concert Series welcomes major artists like Carrie Underwood, Lady Gaga, and Bruno Mars to this summer’s lineup.

American Century Championship will be held July 15-20. Culture seekers, head for Sand Harbor State Park for the enchanting Lake Tahoe Shakespeare Festival, taking place every night from July 11 until August 24 (excluding Mondays). Lay out a blanket, and dig into a gourmet picnic while Shakespeare’s As You Like It and other classics come to life on the outdoor amphitheater stage, with the lake as a backdrop.

RELAX After a day spent getting up close and personal with the great outdoors, retire to an alpine paradise in the heart of South Lake Tahoe at the beloved Lake Tahoe Resort Hotel. Framed by towering pines, the charming, nine-story, all-suite resort recently poured $5 million into upgrading its 400 rooms, grand staircase in the atrium, indoor pool, and outdoor pool deck. Though it doesn’t offer gaming, the hotel’s location at the foot of Heavenly Mountain Resort puts it within a bike ride or short walk of South Shore hot spots, including Tahoe’s most popular beaches—like Nevada and Round Hill Pines—and the Harveys Outdoor Concert Series, which welcomes major artists like Carrie Underwood, Lady Gaga, and Bruno Mars to this summer’s lineup. For a taste of local flavor, don’t

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Shore resort boasts private balconies overlooking the Martis Valley and a Mountain Concierge who can arrange guided hikes and picnic lunches as well as make recommendations for the most scenic trails at Northstar.

Watson Rounds Presents: Fables of Law

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HEALTH PROMOTIONAL SERIES

Help your health with an active summer.

FOCUS ON HEALTH

Health

BY BRIAN KEAGY

It’s no secret that staying active is one of the smartest things you can do for your health. And as the summer months beckon, getting off the couch should be a breeze—if your body cooperates. Our wellness guide provides you with a blueprint for BUILDING A HEALTHY FOUNDATION. JULY 2014 SPIRIT

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FOCUS ON HEALTH

Living a healthy lifestyle starts with the brain.

RESTORING VITALITY Summer is a time for family fun— vacations, outdoor adventures, or just playing around at the pool.

However, as many parents approach middle age, they often don’t have the energy to keep up with their kids or participate in all the activities they love. Struggling to get a good night’s sleep along with symptoms such as fatigue, headaches, difficulty concentrating, depression, irritability, hair loss, menstrual irregularities, hot flashes, and muscle and joint pain also get in the way.

An inability to shed those extra pounds that frequently come with age can make it even more difficult to feel like your former self.

These conditions are especially frustrating if you’re a person who has always taken good care of yourself by exercising and eating right. According to Dr. Steven Hotze, founder and CEO of the Hotze Health & Wellness Center in STEVEN F. HOTZE, M.D. Houston, the cause of these symptoms can often be attributed to hypothyroidism and hormonal decline that has gone

Bioidentical hormone replacement therapy can restore energy and vitality naturally. undiagnosed. Bioidentical hormone replacement therapy can restore energy and vitality naturally by giving the body what it’s missing. “Summer is the perfect time to make the kind of change that can permanently improve and transform your quality of life,” Hotze says. “Take our health assessment quiz at hotzehwc.com/ testyourhealth. Don’t miss out on the fun—take charge of your health today.”

BUILDING BRAINPOWER Quality of life can also be affected by normal age-related changes in the structure and function of the brain that result in minor memory lapses. Studies show that you can

GET FIT? DON’T SIT

If you’re not quite ready to jog 10 miles or put in a couple hours at the gym, newly published research in the journal Preventive Medicine has some good news for you. The study, conducted by researchers at Oregon State University, reports that replacing sedentary behavior with even light physical activity can provide a number of desirable health benefits, including favorable levels of insulin and triglycerides. Results from the more than 5,500 adults that took part showed that minimizing sedentary activity is key, and the good news is that simple activities like pacing while on the phone or standing at your desk instead of sitting can actually make a difference. Stretching, doing yoga, going for a leisurely bike ride, or working in the garden are also great choices.

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Precision cancer treatment is

changing the way we fight lung cancer What started out as pain in her chest, turned into a long battle with lung cancer. Ursula decided to go to Cancer Treatment Centers of America® to explore treatment options.

Ursula Hull, Lung Cancer Patient, and Dr. Daniel Nader

With advanced genomic tumor assessment, Ursula’s physicians were able to offer her a specific, targeted therapy based on her genetic make-up. This is precision medicine on a truly personalized level—and it’s helping us provide the individual care our patients deserve.

“When I saw how they could use my genetic markers to pinpoint my treatment options, I was just amazed. I am very, very pleased I came to Cancer Treatment Centers of America.”

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©2014 Rising Tide

5/21/14 9:44 AM

HEALTH PROMOTIONAL SERIES

Losing sleep can affect things like blood pressure, weight gain, and job performance.

FOCUS ON HEALTH

prevent age-related cognitive decline and reduce the risk of dementia by adopting healthy habits. As part of its Balanced Care Method™, the in-home care provider Home Care Assistance recommends the following approach: • Eat well. A general rule is that foods that are good for your heart—fruits, vegetables, whole grains, and lean proteins like fish—are also good for your brain.

• Exercise. Physical activity gets your blood pumping, bringing oxygen and nutrients to the brain.

Aim for at least 30 minutes every other day.

• Socialize. Social interaction helps reduce stress and depression, both of which can contribute to memory loss. Spend time with loved ones, and consider joining a community group or club.

• Get plenty of sleep. Scientists

Because snoring and sleep apnea typically have more than one anatomic basis, no one treatment cures everyone. hypothesize that deep sleep and dreaming are necessary for learning and memory consolidation.

• Engage your brain. By strengthening communication pathways, mental stimulation helps keep your brain in shape, just like physical activity keeps your body fit.

Researchers believe that playing mentally stimulating games like bridge and chess or doing puzzles such as sudoku or crosswords can help improve memory.

REST IS RIGHT We’ve established that quality sleep is simply a fundamental requirement for overall health and well-being. When we don’t meet our bodies’ basic need for sleep, we suffer in countless ways. Snoring and sleep apnea are two of the most common causes of inadequate sleep. Treatment of snoring and sleep apnea can help control high blood pressure, facilitate weight loss, improve job and athletic performance, and (in men) increase testosterone levels. It can even help relationships, because treating these conditions improves sleep not only for the patient but also for his or her bed partner.

Because snoring and sleep apnea typically have more than one anatomic basis, no one treatment cures everyone. The Snoring Center, the

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t’s time to play in the major leagues and become a million-dollar hitter.

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“Our last venture was helping to build a company that did extremely well financially,” Tom said. “but at the end of the day, did we improve lives?”

After painstakingly researching the competitive senior home care market, the Bollums found that a Right at Home franchise was the winningest franchise team with a long-time record of upward mobility. In fact, franchisees yield an average gross margin of 37%.2‡ “Hands down, Right at Home came out on top. We wanted to take advantage of a proven franchise that provided a road map to success,” Tom said.

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Jennifer said, “When we hire our inhome care professionals, we ask ourselves, ‘Would we want this person taking care of our parents?’ If that answer isn’t a resounding yes, then it’s a no go.”

And more and more people are needed to cover this lucrative, underserved market. One out of every eight Americans is 65 and older and has more than a 70% chance of needing help with daily activities, such as assistance with mobility, health monitoring, dressing, and transportation. By 2030, that number will increase to one out of every five.3 “Right at Home has the franchisees’ best interest at heart, so we can have our clients’ in ours,” Jennifer said.

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Right At Home, Inc. 6464 Center Street Ste 150, Omaha, NE 68106. MN# F-4053 This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only. ‡ There is no assurance that your Franchised Businesses will do as well as those Franchised Businesses referenced above. Actual results vary from business to business.

1 Net Billings in 2013 for 249 Franchised Businesses open one year or more as of December 31, 2013. 83 or 33% of these Franchised Businesses attained or surpassed the represented level of financial performance.

2 Average Gross Margin in 2013 of all 249 Franchised Businesses open one year or more as of December 31, 2013. 126 or 56% of these Franchised Businesses attained or surpassed the represented level of financial performance.

3 Source U.S. Department of Health and Human Services

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HEALTH PROMOTIONAL SERIES

FOCUS ON HEALTH

Good nutrition is essential to your well-being, and advice is everywhere— but how do you know what to believe?

CTCA’s wide variety of fresh food choices are meant to help the healing process.

world’s leading provider of officebased, minimally invasive treatment for snoring and sleep apnea, advocates the use of multilevel treatment options to address all the anatomic sites involved. The centerpiece of their treatment plan is the Pillar Procedure, which is designed to stiffen your soft palate and typically takes as little as 20 minutes to complete in the office.

By combining the Pillar Procedure with other minimally invasive treatment options, the Snoring Center gives patients alternatives to the CPAP mask or painful surgeries.

Most patients immediately return to normal activities.

NUTRITIONAL MISCONCEPTIONS? Good nutrition is essential to your well-being, and advice on the matter is everywhere—but how do you know what to believe? Brooke

POWERING OFF McIntyre, a registered oncology dietitian at Cancer Treatment Centers of America in Tulsa, Oklahoma, has the real scoop on three common food myths: Myth 1: Cheese makes you constipated.

Dairy is high in calcium, and too much calcium tends to be constipating for our digestive systems. It is not necessarily the cheese itself but rather the portion size and fiber content of the rest of the diet that accounts for this. A pizza with refined white flour will probably create a different digestive experience than eating one ounce of cheese with a salad or vegetable plate.

Myth 2: Caffeine makes you dehydrated.

While excess caffeine can have detrimental effects like headaches and insomnia, moderate consumption of liquids such as coffee does not appear to be as dehydrating as

According to a National Sleep Foundation survey, only 40 percent of Americans manage to get enough healthy amounts of sleep each night. One of the main reasons cited for this nationwide problem is people not being able to shut off their smartphone and put away work at night.

New research from a pair of studies at Michigan State University revealed that nighttime smartphone use cuts into valuable sleep time and has a more damaging impact than other electronics such as televisions, laptops, and tablets. The effects are both psychological and physiological, as smartphones keep people mentally engaged and also emit “blue light” that has been shown to hinder melatonin, a substance in the body that promotes sleep.

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Cardiovascular care at UTMB. It’ts’ ab It a out u ggett ut t ing y ur life yo f back fe ck. ck k.

John always enjoyed fishing with the guys and dancing with his wife. Coronary bypass surgery at age 42 did not stop either activity t . Then 17 years later,r,r he ty knew something was not right.

T sts confirmed John’s suspicions.

Te The only option appeared to be gettttting on a heart r pump and waiting for a rt transplant, but the cardiovascular team at UTMB Health saw another way. They recommended an aggressive bypass graf aftft af procedure. John benefited from the work of skilled specialists, subspecialists, surgeons, nurses, and technicians. These are giftftfed clinicians who teach others their art r , using the very lat rt a est technology and at techniques. To T day a John has his full life back. ay Cardiovascular care at UTMB is stat a e of the at art r and comprehensive, from heart rt r rhyt rt y hm yt studies to bypass to transplants to cardiac rehab. With more than 30 locations throughout Galveston and the Bay Area, we're also close by, which makes visiting easy and appointments convenient.

Left: Daniel Beckles, MD, PhD, FACS, FACC, FCCP Director, Minimally Invasive Cardiac and Thoracic Surgery Center Left: Michael Silva, Jr., MD, FACS Chief, Division of Vascular Surgery and Endovascular Therapy

Don’t let your heart r hold you back. Ta rt T ke charge of your health and call us at 800-917-8906 or go to utmbhealth.com.

Center Right: Ken Fujise, MD, FACC, FACP, FAHA, FSCAI Chief, Cardiology Right: George Carayannopoulos, MD Director, Heart Rhythm Center The four clinicians featured here are representative of the whole team of specialists spanning our cardiovascular services.

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HEALTH PROMOTIONAL SERIES

UTMB Galveston has performed heart transplants for more than 20 years.

FOCUS ON HEALTH

once thought. Care should be taken to understand the ingredients in energy drink products. Water is still your best bet to stay hydrated.

Myth 3: If a food is organic, then it must be good for you.

Organic simply means the product ingredients are at least 95 percent organic. If you are looking for completely organic products, the label should read “100% organic.”

Many organic products are also highly processed and contain little nutritive value. For example, a bag of cheese puffs may have an organic label, but that doesn’t mean it is nutritious.

STRENGTH OF HEART For the tens of thousands of people who survive a heart attack each year, finding a medical institution with optimal experience treating weakened or damaged hearts is paramount. There are a number of new, cutting-edge treatments that are beginning to show great promise for these patients. The University of Texas Medical Branch at Galveston, which has been performing heart transplants for more than 20 years, is one of the institutions offering the newest and best options for heart patients.

When age or other health complications rule out a heart transplant for a patient, UTMB Health surgeons can implant a ventricular assist device, a mechanical pump that’s used to support heart function and blood flow in people who have weakened hearts. A number of new drugs and stem-cell therapies currently in clinical trials are also showing great promise at UTMB Health. “Heart failure is one of the biggest problems in the United States—and one of the most common causes of mortality and morbidity, especially in the elderly,” says Dr. Wissam Khalife, associate

professor of medicine and director of the Advanced Heart Failure, Transplant, and Left Ventricular Assist Device Program at UTMB Health. “However, the new treatments we are using at UTMB Health are offering heart-failure patients many more options, with much better long-term outcomes.”

NATURAL HEALING Degenerative joint disease—also known as osteoarthritis, the most common form of arthritis—affects nearly 27 million Americans.

A viable alternative for the many people suffering from knee, back, and shoulder pain comes through rehabilitation techniques and nonsurgical solutions. The Center for Regenerative Medicine in Miami focuses on treatment and management of joint pain, utilizing cutting-edge orthopedic medicine and stem-cell therapy aimed at regenerating new tissue to help the body heal itself.

CALORIES COUNT

As you grow older, you’ll need to take in fewer calories than you did as a younger adult. This change can also make it more difficult to keep those extra pounds off. In addition to age, gender and activity level will also factor into determining your daily calorie intake. According to the Academy of Nutrition and Dietetics, men and women over the age of 50 should follow these caloric guidelines: MEN Not active: 2,000 Moderately active: 2,200–2,400 Active: 2,400–2,800 WOMEN Not active: 1,600 Moderately active: 1,800 Active: 2,000–2,200

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NOT AN OPTION? THE SNORING CENTER CAN HELP.

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LET US HELP YOU You can get better sleep. You can lead a fuller, healthier life every day. And you don’t have to wear a mask to do it. Let The Snoring Center help you both get the rest you need.

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HEALTH PROMOTIONAL SERIES

Are you tired of making other people wealthy?

Make 2014 the year you start a business of your own with a Home Care Assistance franchise. *In 2013 the average revenue for Home Care Assistance locations open at least 36 months was: $2,022,405!

We have trained people from all walks of life to successfully build and run their own Home Care Assistance Franchises. In fact, over 83% of our locations open at least 12 months have annual revenue over $500,000.

Home Care Assistance is the premier provider of in-home care for seniors.

Headquartered in Silicon Valley, we are the fastest growing, most innovative company in the exploding senior care market. Home Care Assistance franchisees provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in cognitive therapeutics and Live-In care. We embrace a balanced approach to aging centered on the evolving needs of older adults.

Home Care Assistance franchises are nearly sold out in the U.S. Contact us today to find out if your city is still available and consider the following: • Every day, 4000 people turn 85. Of those, 70% will need daily care for an average of 3 years • In 2013, the median Home Care Assistance location grew by $290,000.

Top performing sites grew by over $750,000 • The market for home care will double in the next 5 years Visit www.luvhca.com to take the first step towards becoming a business owner for yourself, a job creator for your community and a provider of invaluable piece of mind for families in need.

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“Stem cells are of great potential for patients who benefit from regenerative medicine,” says Dr. A.J. Farshchian, medical director for the Center. “For instance, sports injuries need an adequate blood supply and cellular migration for spontaneous healing. Stem cells are critically involved in this process. These cells allow the body to take advantage of the normal healing pathways at a greatly accelerated rate. During the healing process, the body rushes many cells and cell types to the injected area in order to accelerate the healing process. These cells perform many functions, including release of growth factors into the diseased or arthritic and injured sites, which promotes healing.”

STAYING IN THE GAME While poor joint health from age, injury, and overuse can make life difficult for even an athlete in top condition, proper supplementation can be an effective method to manage the pain and stiffness. Play Again™, an oral, liquid hyaluronic acid alternative, is much more than just a joint supplement—it’s a cutting-edge formulation that can let you keep doing what you love.

Shawn VanGassen, a 40-year-old member of Team Surf City Cyclery/ BMW Sterling, one of California’s top cycling teams, has been cycling since 1987. “We ride at a diminished level as we age, so I just got used to being in discomfort with my back and hands for years,” VanGassen says. “But the way Play Again works, it’s like a wholesome part of my fitness routine—an overall sort of body maintenance. My teammates and I take it every day, and it’s been a long time since I’ve had such good results and performances at this high level.”

ADVANCES IN CARE With 82 million Americans affected by heart disease, comprehensive cardiovascular programs are vital

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HEALTH PROMOTIONAL SERIES

Baylor Jack and Jane Hamilton Heart and Vascular Hospital

The Heart Hospital Baylor Plano

in providing advanced prevention, diagnosis, and treatment options.

Baylor Jack and Jane Hamilton Heart and Vascular Hospital, The Heart Hospital Baylor Plano, and The Heart Hospital Baylor Denton—all in North Texas—offer a multidisciplinary approach to patient care. The skilled teams at each of these cardiovascular specialty hospitals regularly exceed national averages for quality measures.

Baylor’s multidisciplinary team of interventional cardiologists, cardiothoracic surgeons, researchers and imaging specialists applies advanced technology and techniques in the treatment of aortic and mitral valve disease. Each dedicated heart hospital diagnoses and treats everything from complex arrhythmias to structural heart disease. The facilities also offer a dedicated Valve Center that includes specialized interventions such as the chance to replace a heart valve without the need for open heart surgery, also known as transcatheter aortic valve replacement. Continued care and support for patients living with heart and vascular conditions is also a key element of their comprehensive programs.

Are you sick and tired of being sick and tired?

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Notice Regarding Physician Ownership: The Heart Hospital Baylor Plano, The Heart Hospital Baylor Denton, and Baylor Jack and Jane Hamilton Heart and Vascular Hospital are hospitals in which physicians have an ownership or investment interest. The list of the physician owners or investors is available to you upon request. Physicians are members of the medical staff at one of Baylor Scott & White Health’s subsidiary, community or affiliated medical centers and are neither employees nor agents of those medical centers, Baylor Jack and Jane Hamilton Heart and Vascular Hospital, The Heart Hospital Baylor Plano, The Heart Hospital Baylor Denton or Baylor Scott & White Health. © 2014 Baylor Scott & White Health

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FOCUS ON HEALTH

HEALTH PROMOTIONAL SERIES

REGAINING LIFE For aging patients who have been hospitalized, the transition from a hospital stay to their home can be difficult if they’re not ready to take care of themselves or don’t have a support system in place. Postdischarge complications can greatly increase the odds of the patient requiring a hospital readmission and, in the process, can elevate

The RightTransitions program helps reduce preventable readmissions 30 days post-discharge. health care costs for patients, hospitals, and insurance providers.

Federal legislation passed in 2012 now mandates that hospitals will be

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

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F3_FocusonHealth_MC.indd 142

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services that include regular visits, medication reminders, transportation to doctor appointments, meal preparation, communication with family and health care providers, and housework. A pilot study of the program in North Carolina produced a 65 percent reduction in readmissions, ultimately resulting in an estimated savings to the hospital of more than $1.1 million. With a little extra attention and care, the trend of escalating readmissions was reversed while improving patient quality of life.

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Calendar

What’s Happening Check out these fun-filled events held across the country in July.

LOUISVILLE, KENTUCKY

JUL

Forecastle

Derby City may be synonymous with pony races, but that doesn’t dissuade the more than 65,000 music fans who flock there annually for the star-studded Forecastle fest, named one of the 40 must-see music festivals of the summer

by Rolling Stone. Cranking the Bluegrass State’s amps up to 11 over three jam-packed days, the event features headliners like six-string hot thing Jack White—who’s uncorking his new solo album, Lazaretto—plus sizzling reunion sets from hip-hop funksters Outkast and alt-rock pioneers The Replacements.

Fifty-plus other artists—including Beck, Ray LaMontagne, Spoon, and Gary Clark Jr., not to mention popular local acts Slint and Spanish Gold—round out the lineup. Staged at the 85-acre Waterfront Park on the banks of the Ohio River, Forecastle— its name cribbed from a nautical term denoting the crew’s quarters—also hits a high note with The Bourbon Lodge, where experts in America’s native spirit offer pours and serve up a host of liquor-infused delicacies. The Kentucky Landing area delivers a full-flavored cornucopia of Louisville culture, including offerings from area breweries, regional food trucks, and local arts and crafts vendors. Late-night gigs from bigname performers are a staple of

18

SOUND CHECK

PHOTOGRAPHY BYTYLER STEWART (FORECASTLE); EMILY SCHULTZ (ATTACK OF THE KILLER TOMATO FESTIVAL)

Music fills the air at the Forecastle fest in Louisville, Kentucky.

TOUCH DOWN

Commemorate Apollo 11’s return to Earth at Splashdown 45.

SEEING RED

The time is ripe for Atlanta’s Attack of the Killer Tomato Festival.

JULY 2014 SPIRIT

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Calendar Forecastle, so be sure to stay tuned to the festival’s website for any last-minute announcements. forecastlefest.com ATLANTA

JUL

20

Attack of the Killer Tomato Festival

In Attack of the Killer Tomatoes, the kitschy comedyhorror flick from 1978, a bundle

of murderous, mutant tomatoes wreaks havoc on humanity, making grisly, comic pulp of countless unlucky earthlings before being defeated by repeated blares of an abominable song. Call the sixth annual Attack of the Killer Tomato Festival a payback of sorts. Chef Ford Fry of JCT Kitchen & Bar brings together 40 of the region’s top chefs, 16 expert mixologists,

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and 30-plus area farmers to slice, dice, sauté, boil, grill, and otherwise make delectable one of the world’s favorite—and, apparently, homicidal—fruits. (Yes, the tomato is in fact a fruit.) Chefs from beloved Atlanta eateries like Alma Cocina, Canoe, Local Three, Park 75, and others are paired with local farmers to craft mouthwatering morsels from heirloom, hybrid, and cherry varieties. The anticipated 1,900 guests will enjoy the inventive fare and choose their favorites.

The event runs 1–5 p.m. at the Goat Farm Arts Center, and all ticket sales benefit Georgia Organics and The Giving Kitchen, two organizations serving The Big Peach’s local food movement. killertomatofest.com COOPERSTOWN, NEW YORK

JUL

25

Hall of Fame Weekend 2014

With the National Baseball Hall of Fame commemorating its diamond anniversary in 2014, this year’s celebration of America’s favorite pastime promises to be a sparkling affair. The four-day event combines singular opportunities to get legendary players’ autographs with a rousing induction ceremony in honor of pitchers Greg Maddux and Tom Glavine, designated hitter Frank Thomas, and managers Bobby Cox, Tony La Russa, and Joe Torre. Amidst the cornfields and rolling hills of pastoral Cooperstown, fans will have the chance to solicit signatures from Hall of Famers, go around the horn with 15-time All-Star shortstop Ozzie Smith for a once-in-a-lifetime baseball clinic on July 25 (early reservations required), catch sight of their favorite players during the Parade of Legends on July 26, and enjoy the induction ceremony itself on July 27 from the grassy lawn of the Clark Sports Center.

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The weekend ends with the Legends of the Game Roundtable featuring the inductees, but you might want to consider sticking around until August 2. That evening, Grammy winner Paul Simon, Latin music superstar Juan Luis Guerra, Grammynominated jazz guitarist (and retired Yankees great) Bernie Williams, and the Boston Pops Esplanade Orchestra join forces for a grand-slam 75th anniversary concert. baseballhall.org ALAMEDA, CALIFORNIA

JUL

Splashdown 45

Well before Michael Jackson thrilled the world with his mad dance moves, moonwalking was already a thing, thanks to astronauts Buzz Aldrin and Neil Armstrong who, with the help of Michael Collins, landed and took a history-making stroll on the lunar surface in 1969.

Splashdown 45 celebrates the 45th anniversary of the landmark event and takes place aboard the esteemed USS Hornet (CVS-12), the aircraft carrier where the three men were quarantined after they were fished from the Pacific Ocean. Expect an array of familyfriendly exhibits, hands-on science activities, and special presentations. Among many other artifacts, moon rocks, an Apollo command module, and a Gemini boilerplate are on display, and specialized Apollo-themed tours highlight the daylong festivities on the ship turned USS Hornet Museum, the only establishment in the world devoted to the splashdown and recovery aspects of lunar flight. Pioneering space maestro Aldrin gives an insightful guest lecture and also signs copies of his 2013 book, Mission to Mars, while the estimated 3,500 guests ponder the Space Race’s most enduring accomplishment. hornetsplashdown.com

26

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Raise your summer spirits with an escape to the cool mountains of Santa Fe, and endless arts, culture, shopping, dining, romance and adventure.

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Fun!

Horse Play

With this trusty steed by your side, compliments are sure to follow—so grab a buck, and get to work!

BY J O H N M O N T RO L L

PHOTOGRAPHY BY ADAM VOORHES

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MARCH JULY 2014 2013 SPIRIT

149

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Fun! Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson.

Now, get folding!

STEP 1 Fold and unfold along the horizontal guide. Turn over.

FOLD DIRECTION

Bend paper this way.

FOLD AND UNFOLD

This sets a crease you’ll use later.

VALLEY-FOLD

Make a crevice.

STEP 2 Valley-fold along the vertical guide.

MOUNTAINFOLD Form a peak.

CRIMP-FOLD

Fold paper over itself, like an accordion.

SQUASH-FOLD

Push two corners together until “squashed.”

STEP 3 Fold the top layer as shown.

REVERSEFOLD

Fold so the indicated part of the bill is inverted.

STEP 4 Turn over.

STEP 5 Fold the top layer as shown. Rotate to match the image in Step 6.

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FINAL outlined

STEP 6 Valley-fold the top layer along the vertical guide.

STEP 7 Valley-fold the top layer. Repeat behind.

STEP 8 Slide out to line up against the guide.

Squashfold

STEP 9 Squash-fold as shown. Rotate to match the image in Step 10.

STEP 10 Valley-fold along the vertical guide.

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Fun!

STEP 11 Valley-fold the top layer along the dashed guide.

Repeat behind, then pull out the middle layer.

STEP 13 Valley-fold along the horizontal guides. Repeat behind.

Squashfolds

Reversefold

STEP 12 Squash-fold as shown. Repeat behind.

STEP 14 Mountain-fold inside body, then repeat behind.

Reverse-fold bottom left. Unfold top left, then repeat behind.

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STEP 15 Valley-fold along the guide, then mountain-fold along the guide.

STEP 17 Valley-fold, then mountain-fold behind.

Crimpfold

STEP 16 Unfold.

STEP 18 Crimp-fold as shown.

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Fun!

Crimpfold

STEP 19 Valley-fold along the guide. Repeat behind.

STEP 21 Fold as shown. Repeat behind.

Crimp-fold as shown.

Reversefold

STEP 20 Valley-fold along the guide, mountain-fold the legs, and then repeat behind. Mountain-fold the tail.

STEP 22 Reverse-fold as shown.

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Below the Fold

ABOUT THE EXPERT

STEP 23 Outside reverse-fold as shown.

STEP 25 Fold as shown. Repeat behind.

Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

Crimpfold

STEP 24 Fold as shown. Repeat behind.

STEP 26 Giddyup!

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How to Do a Sudoku Puzzle

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 161

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Fun!

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film 50 ____ Shorty 51 Permissible 53 Frequent exclamation from Keanu 55 Fast plane 58 Big summer movie of 1985 61 One way to turn the helm 62 Put on 63 How to ____ Your Dragon 64 Mile part

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Young fellows L.A. to NYC heading 9 New Southwest destination in Mexico 10 Movie makeup 11 Cross the kiddie pool 12 “I’ve got ____ feeling about this!”

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54 Any of the Aveng-

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Fun! Movie Marathon

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4 5 9 3 8 6 1 2 7

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Georgia Aquarium 404.581.4000, www.GeorgiaAquarium.org

15

Jersey Boys 702.777.7776, www.JerseyBoysVegas.com

888.800.8284, www.miraclemileshopslv.com Paul Frederick

REAL ESTATE

800.CHUMASH, www.chumashcasino.com

51

IBC

Blue Man Group at The Venetian 800 BLUEMAN, www.BLUEMAN.COM

53

Miracle Mile Shops

The Heart Hospital Baylor Plano 800.4BAYLOR, BaylorHealth.com/heart

35,76, JPMorgan Chase Card Services 159 southwest.com/applytoday

26

Hotze Health & Wellness Center

Station Casinos www.SCLV.com/SWA

888.504.3063, www.hotzehwc.com

800.858.6526, www.itsjustlunch.com

MacNeil Automotive Products Ltd.

greenvalleyranch.sclv.com 19

Baylor University

COMPUTERS & COMMUNICATION

Station Casinos redrock.sclv.com or

www.ucsd.edu

OEO

Shania Twain at Caesar’s Palace www.THECOLOSSEUM.com

11

800.622.4678, OSUgiving.com

NTM 608.462.5066, www.numusa.com

i49

nau.edu/personalized

Karrass 323.866.3800, www.karrass.com

i49

Northern Arizona University

Sandia Resort & Casino www.sandiacasino.com

41

Z Clip zclip.com

Rock of Ages at The Venetian 702.414.9000, www.RockOfAgesVegas.com

49

877.782.7463, www.SASshoes.com

877.700.BARK (2275),

75

74

porcelloestatebuyers.com

Camp Bow Wow campbowwowfranchise.com

Porcello Estate Buyers

Rio Penn & Teller 702.777.7776, www.riolasvegas.com

800.393.8001, www.pintoranch.com

Greater Birmingham CVB 800.458.8085, www.birminghamal.org

50

K1 Speed

Mamma Mia! At the Tropicana Las Vegas

888.K1.KARTS, www.K1Speed.com72

800.829.9034, Troplv.com

Midland CVB

Renaissance Club Sport & Fitness Resort

800.247.1417, www.paulfrederick.com/

866.313.5955 or 866.220.6678,

exclusive

www.renaissanceclubsport.com

800.624.6435, www.visitmidlandtexas.com 146

Omaha Convention & Visitors Bureau www.VisitOmaha.com

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72 50

SuperShuttle

SPIRIT OF NEVADA

800.BLUEVAN, www.supershuttle.com

127

The Parking Spot www.theparkingspot.com

151

85

800.723.6500, atlantiscasino.com 117

866.540.0767,

www.travelerchoice.com

www.cirquedusoleil.com/lasvegas 123

855.DT.GRAND (384.7263),

anheuser-busch.com

DOWNTOWNGRAND.COM

Drury Hotels Missouri Botanical Garden St. Louis CVB

125

Ste. Genevieve, Missouri 800.373.7007, www.VisitSteGen.com

77

Washington University Siteman Cancer Center

102

Annapolis & Anne Arundle County CVB VisitAnnapolis.com

105

Annapolis & Anne Arundle County CVB MeetInAnnapolis.com

95

123

107

Hagerstown-Washington County CVB 888.257.2600, www.marylandmemories.com

104

Hyatt Regency Baltimore

119

Johns Hopkins Medicine 855.88.HOPKINS, www.PROMISEofMEDICINE.ORG

121

marylandlivecasino.com

800.311.1255, RunRockNRoll.com 128

91

113

107

115

107

The Shoppes at The Palazzo 702.414.4500, www.theshoppesatthepalazzo.com

110-111 Visit Reno Tahoe www.VisitRenoTahoe.com 129

Watson Rounds Law Firm 800.977.7577, www.watsonrounds.com

FOCUS ON HEALTH 133

Cancer Treatment Centers of America www.cancercenter.com

142

Center for Regenerative Medicine 305.866.8384, www.arthritisusa.net

140

Home Care Assistance 702.204.1436, www.luvhca.com

141

Pazo 410.534.7296, pazorestaurant.com

101

Stratosphere 702.380.7777, www.stratospherehotel.com

Maryland Tourism 800.863.2053, visitmaryland.org

Selective Search, Inc. 312.396.1200, www.selectivesearch-inc.com

Maryland Port Administration 866.427.8963, www.cruisemaryland.com

Rock ‘n’ Roll Las Vegas Marathon and 1/2

98-99 Maryland Live!

104

MGM Resorts Terry Fator 800.627.6667, www.terryfator.com

410.528.1234, baltimore.hyatt.com 97

Las Vegas Hotel & Casino 800.222.5361 or 702.732.5755, THELVH.com

BWI bwiairport.com

Lake Tahoe Resort Hotel 800.988.9850, TahoeResortHotel.com

800.600.3606, siteman.wustl.edu

SPIRIT OF MARYLAND

Fly to Reno-Tahoe flyrenotahoe.com

128

800.916.0092, explorestlouis.com 87

Hotze Health & Wellness Center 888.504.3063, www.hotzehwc.com

135

Right at Home

University of Maryland Medical Center

877.697.7537,

800.492.5538, umm.edu/southwest

www.rightathomefranchise.com

Verde Pizza

139

410.522.1000, verdepizza.com 93,107 Visit Baltimore 800.343.3468, www.baltimore.org/meetings

F1_ReaderService_ET.indd 163

a Reno Tahoe vacation package!

Las Vegas Hotel & Casino

314.577.5100, www.mobot.org 81

Downtown Grand

Anheuser-Busch

800.DRURYINN, drury hotels.com 87

Cirque Du Soleil

Traveler’s Choice

ADVENTURE IN ST. LOUIS 83

Atlantis Casino Resort & Spa

Enter to Win!

The Snoring Center 866.DR SNORE, SnoringCenter.com

137

UTMB Health 800.917.8906, www.utmbhealth.com

PACKAGE INCLUDES: • Two nights and three days in a mini-suite or North Tower Deluxe room at Circus Circus • Two tickets to the current show in the Eldorado Showroom at Eldorado Resort Casino (DARK MONDAYS, VALID TUESDAY – SUNDAY)

• Sunday Champagne Brunch for two at Sterling’s Seafood Steakhouse at Silver Legacy Resort Casino • Half Day Pamper Package at Chonne’s Salon at JA Nugget

ENTER AT SPIRITMAG.COM ( ONLY ONE ENTRY PER PERSON)

OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com and click on “Sweepstakes.” Entries must be received no later than midnight, July 31, 2014. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about August 15, 2014. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/RENO TAHOE, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. Local taxes are the responsibility of the winner. Void where prohibited by law, and all federal, state and local laws apply. The winner will receive a 1099 IRS tax form. Promotional value $600. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply.

No Southwest Airlines tickets are included in this contest.

6/12/14 8:28 AM

DIRECT REPORT

Spotlight

Read about SWA’s wins at southwestone report.com. report.com

+

The Year in Review

The annual One Report tracks how Southwest lives up to its mission and plan.

At Southwest Airlines, our Purpose is to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel. We strive to carry out this mission in our pursuit to differentiate ourselves from our competitors. By maintaining low costs, we are an airline people can afford to fly. By reliably delivering on our promises, we are an airline people can trust. By offering friendly Customer Service, we are an airline people LUV. You can see the results of living by our Purpose in the accolades we’ve earned.

Among other honors, we are: • the domestic airline-industry leader in Customer Satisfaction, according to the U.S. Department of Transportation (DOT); • the nation’s largest airline, according to the DOT, carrying more domestic Passengers than our competitors—a distinction we’ve held since 2001; • the holder of the longest profitability streak in U.S. airline-industry history, with an unprecedented 41 years of profitability; • and one of the world’s most admired companies, according to Fortune magazine.

In addition to our Purpose, our passion for a triple-bottom-line approach of Performance, People, and Planet has made us one of the most honored airlines in the world. This approach accounts for performance and productivity, the importance of our People and communities, and our commitment to the planet. Our accomplishments in these areas over the course of 2013 are detailed in our most recent integrated Southwest Airlines One Report, which can be found online at southwestonereport.com.

The Performance section showcases our economic results, reporting a record net income of $754 million for 2013. In the People section, we discuss Employee benefits, our focus on our Customers, and the nearly $19 million we gave back to communities through monetary contributions, ticket donations, and more. The Planet section highlights environmental stewardship, our greenhouse gas inventory, and conservation efforts like our comingled recycling, in which we diverted more than 2,700 tons of recyclables from landfills.

In the document, we also detail the continued progress of our five-year plan, which comprises five major strategic initiatives— AirTran Airways Integration, Rapid Rewards Frequent Flyer program, Fleet Modernization, the 737-800s, and a New Reservation System/ International Capabilities—as well as others.

We hope you enjoy reading our Southwest Airlines One Report and learning about the efforts we are making as a Company to be a good global citizen. —Marilee McInnis

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What better way to celebrate America’s birthday than to visit one of its spectacular locations. As a Rapid Rewards® Member, you can travel from sea to shining sea more freely because earning and redeeming reward ights is easy. Plan your trip for any day you wish and if there’s a seat available, it’s yours. And with 90+ destinations to choose from, there’s a perfect grand nale to the summer just waiting for your arrival.

Signing up is fast and free. Simply visit southwest.com/spirit, or text SPIRIT to 72743.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest ® at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Benets apply to points transactions.

All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

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The pieces you need. The savings you’ll love.

When you put together a vacation package at southwestvacations.com, you can save on your entire trip. Whether you’re looking for a trip to ® Mexico or the Caribbean, a weekend getaway in Vegas, or the Southwest destination of your choice, we have the air, car, hotel, and attractions you want to assemble a vacation deal that’s right for you.

swa vacations.indd 1

3/19/14 2:57 PM

Community Outreach

An Artist’s Discovery For as long as I can remember, I have doodled and drawn in my notebooks.

I enjoyed it but never considered myself an “artist.” That changed a few years ago, thanks to my high school art teacher.

She encouraged me to challenge myself artistically and helped me see the potential in my art. Later, she continued to cheer me on and asked me to submit my work for consideration in the Congressional Art Competition, a nationwide event sponsored by the Alexandria, Virginia–based Congressional Institute.

High school students from participating districts across the country enter for the chance to have their artwork placed within our nation’s Capitol for an entire year.

I had entered contests before, but winning this one would come with a bonus: two roundtrip tickets to Washington, D.C. (courtesy of Southwest Airlines), to attend the national reception and view the winning artwork on display in the Capitol. In 2013, Southwest supported a record 369 district competitions in this way.

Alongside many other talented artists, I submitted my work. I was elated and proud that my piece titled “A Hero’s Stolen Heart” was selected as my district’s firstplace winner and would hang on the walls of our nation’s most treasured building.

Traveling to the national capital to represent the 16th Congressional District of Illinois at the competition was an exciting experience unlike anything I’d ever done. My dad and I attended the reception together and enjoyed all that Washington, D.C., has to offer. The experi-

ences of visiting the city for the first time; meeting my congressman, Rep. Adam Kinzinger; and seeing my work displayed in the Cannon Tunnel, which connects the Cannon House Office Building to the Capitol, were all amazing.

Winning the Congressional Art Competition was a turning point for me: It solidified my desire and confidence to pursue my passion for the arts. My goal is to use my creative talents to help others through art therapy.

On behalf of aspiring artists everywhere, thank you to all who support the Congressional Art Competition. Because of you, my future—like my canvas—is open to endless possibilities!

—Hannah Munson

+

Illinois high schooler Hannah Munson shares her Congressional Art Competition experience.

TOP DRAW

Hannah Munson created her winning work with pencil.

JULY 2014 SPIRIT

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Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines.

BUSINESS SELECT® Our most rewarding fare guarantees priority boarding in the A1-15 group, maximum Rapid Rewards® Points, Fly By® lane access in select cities, and a free premium drink on day of travel. southwest.com/ getbusinessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort.

And those traveling on our -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and pivoting overhead bins.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear.

Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week.

Planning your next vacation just got easier! Sign up today at southwest. com/email.

WIFI & ENTERTAINMENT

EARLYBIRD CHECK-IN®

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 175.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the LUV airline to work for you. southwest.com/ corporatetravel

Our -700 and -800s feature a wireless, satellite-based network that allows you to stay productive and entertained inflight. Check email or watch live television from your device.

Keep in touch with our new gate-to-gate capability! For details, see page 174.

GIFT CARDS

Give the gift of travel.

You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Rapid Rewards® A-List and A-List Preferred Members and Customers who purchase Business Select® Fares can speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

PAWS

Small dogs and cats are welcome to fly in the cabin with you. Bring Fluffy along for your next trip—your pet deserves a vacation too! southwest.com/pets

Any trip, any day. Get unlimited reward seats and no blackout dates*.

Real rewards you can really use. Sign up at southwest.com/jet.

All Rapid Rewards rules and regulations apply. *Applies to Points transactions.

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got 14 car companies to choose from and the same low rates as the other guys. Plus, earn Rapid Rewards® Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

Download our newly redesigned app today! If you’re on a trip or have one coming up, our new mobile site and app make it easier to fly Southwest Airlines.

Check-in, check the status of your next flight, or book additional trips all from the palm of your hand. mobile. southwest.com

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee, you can feel confident that you’ve secured the best online deal on your hotel stay.

Terms and conditions apply. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

JULY 2014 SPIRIT

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways.

PETS

BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 175.

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

Small dogs and cats are welcome to fly in the cabin with you to domestic destinations.

Bring Fluffy along for your next trip—your pet deserves a vacation too! airtran.com/pets

CHARTERS

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

A+ REWARDS

®

Starting November 2, Rapid Rewards will be the loyalty program for both Southwest and AirTran Members. Visit rewardsfarther.com to learn more.

CLICK ’N SAVE®

VACATIONS

When planning your next beach trip to Mexico or the Caribbean, remember that we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. south westvacations.com

Get all the latest AirTran and Southwest sale fares and travel deals sent straight to your inbox each week. Sign up for Click ’n Save today at southwest. com/email.

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

TRIP PROTECTION

Make sure you protect yourself from unexpected situations on your vacation. Benefits include trip interruption coverage, emergency medical assistance, and more. airtran. com/tripprotection

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Permitted* Pueden usarse dentro del avión * Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat.

On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video.

Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos, excepto si un Miembro de la Tripulación indique lo contrario. Puedes sujetar un PED pequeño en la mano, llevarlo encimo, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear el acceso en el pasillo.

Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN)

Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN)

CREW INTERFERENCE

de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje.

Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios.

Por favor usa auriculares para cualquier sonido o video.

Audio Players Aparatos de audio

Satellite Radio Radio por satélite

DVD/CD Players Reproductores de DVD/CD

Video Camcorders Videocámaras

Digital Cameras Cámaras digitales

Bluetooth Devices Dispositivos Bluetooth

GPS Receivers GPS

Electric Shavers Rastrillo eléctrico Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-Canceling Headphones Auriculares que aislan el ruido

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (Walkie-Talkies) or Scanners Radios emisores/ receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos electrónicos y dispositivos para fumar

ELECTRONIC DEVICES

Cellphones and pagers may be used at the gate and after landing.

Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE

LOST AN ITEM ONBOARD A FLIGHT?

Always Permitted Pueden usarse en todo momento dentro del avión Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados también son permitidos.

DISABILITY ASSISTANCE

Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request. Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

Hand-Held Electronic Games Juegos electrónicos portátiles

Laptop Computers Computadoras portátiles

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

PETS

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

ALCOHOLIC BEVERAGES

RemoteControlled Toys Juguetes de control remoto

Television or AM/FM Radio Receivers Televisión o radios de AM/FM

Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone.

Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo.

No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

JULY 2014 SPIRIT

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Flight Service

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

+

Please abide by public announcements from Flight Attendants concerning electronic devices.

171

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International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

TICKET COUNTERS

DOMESTIC DEPARTURES

INTERNATIONAL DEPARTURES

AIRTRAN ARRIVALS (FROM INTERNATIONAL)

RECHECK LOCATION

Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Terminal A

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

+

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B

International Arrivals JULY 2014 SPIRIT

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Inflight Entertainment

+

Information

WIFI

See Inflight Entertainment Portal for pricing.

• Browse the Web, check e-mail, or update your status on social media.

• In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. MESSAGING

See Inflight Entertainment Portal for pricing.

• Available all day per device*.

• Stay in contact with friends and family like you never left the ground.

• Information about which apps are available can be found on the Inflight Entertainment Portal.

MOVIES

See Inflight Entertainment Portal for pricing.

Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed while device is connected to Southwest WiFi. INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer.

• WiFi, TV, and Movies are all accessible from the homepage of the portal.

HOW TO ACCESS

TV

FREE, compliments of DISHt! • Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes*.

• Compatible device information can be found on the Inflight Entertainment Portal. t DISH is a registered trademark of DISH Network L.L.C.

•

•

•

•

Every device is different, but here are the basic steps: Once onboard a WiFienabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gate-to-gate.

View available wireless networks, select “Southwest WiFi,” and connect.

Launch your Web browser to be directed to the Inflight Entertainment Portal (you might need to hit “refresh”), or navigate to southwest wifi.com.

A list of supported devices and operating systems is available on the Inflight Entertainment Portal FAQ.

MORE INFORMATION

• Service on flights to/from Puerto Rico is currently not available for the entire flight.

• Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-435-9792 to report any problems you may have encountered with your WiFi service. * Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything.

Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session) . Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

Service on flights to/from international destinations is currently not available for the entire flight.

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Customs & Immigration

Beverage Menu

Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

• Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter WN for Southwest or FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

3

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

2

3 MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form.

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $5

PREMIUM BEVERAGES $3 • vitaminwater® XXX (Açai-Blueberry-Pomegranate) COMPLIMENTARY BEVERAGES • Coca-Cola® • Seagram’s® • Minute Maid® • Coke Zero™ Seltzer Water Apple Juice • Diet Coke® • Tomato Juice • LIFT® Coffee* • Sprite® • Mr & Mrs T® • Decaf Coffee* • Sprite Zero™ Bloody Mary Mix • Tea • Dr Pepper® • Minute Maid® • Hot Chocolate • Diet Dr Pepper® Cranberry • Noncarbonated • Seagram’s® Apple Cocktail Purified Drinking Ginger Ale • Minute Maid® Water • Seagram’s® Orange Juice * Creamer available Tonic Water Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, liquor, and vitaminwater®.

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans.

Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s®

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $6

COMPLIMENTARY BEVERAGES • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice

• Coca-Cola® • Coke Zero™ • Diet Coke® • Sprite® • Sprite Zero™ • Seagram’s® Ginger Ale • Seagram’s® Tonic Water

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Purified Drinking Water

JULY 2014 SPIRIT

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Information

2

• Canadian Club® Reserve • Tanqueray® Gin

+

1

LIQUOR $5

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Rapid Rewards and A+ Rewards Partners +

There are some exciting changes taking place in 2014. As part of the integration of Southwest Airlines® and AirTran® Airways, Rapid Rewards® will be the loyalty program of the combined airline effective November 2, 2014. Together, we’re offering you more ways to earn and redeem for reward flights to over 90 destinations. Visit rewardsfarther.com/spirit for the latest information and news.

®

Southwest Airlines Rapid Rewards

Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations.

You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits.

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (only on WiFi-enabled planes) • 100% point-earning bonus

It’s free and easy to join Rapid Rewards! Sign up now at southwest.com/spirit or by texting SPIRIT to 72743 to get started.

ENROLL

NOW!

®

AirTran Airways A+ Rewards

A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Visit aplusrewards.com to enroll in A+ Rewards!

Already an A+ Rewards Member?

You can keep earning and redeeming A+ Rewards Credits for any travel booked and flown through AirTran through November 1, 2014. Your active credits will then be converted to Rapid Rewards Points at 1,200 Rapid Rewards Points per credit.

For more information, visit rewardsfarther.com/spirit.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby.

All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co. ©2014 AirTran Airways. All rights reserved.

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Do More With Your Points You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

RAPID REWARDS®

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card Premier Card Exclusive Benefits:

Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

Earn 1 point per $1 spent on all other purchases.

Earn 6,000 bonus points after your Cardmember Anniversary.

Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change.

See southwest.com/applytoday for pricing and rewards details.

Earn Every Day With Our Partners Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today!

Hotels

Receive 600 points per qualifying stay.

JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites

by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Specialty

Earn thousands of points for hotel stays booked through Rocketmiles. Visit rocketmiles.com/southwest.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Shop and Dine Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Home and Lifestyle

Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn 12,500 points when you sign up for DISH®.

Visit dish.com/southwest to learn more.

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn points when you sign up for qualified electric service plans in participating states*. Visit southwest.com/energy.

Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, and PA. Reliant and Everything Energy services TX.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

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Where We Fly PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

Route Map

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

+

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

DE

AKRON/

INDIANAPOLIS DAYTON

DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE AMARILLO

SAN DIEGO

TULSA

MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

MEXICO CITY

Some service provided by AirTran Airways.

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PANAMA

5/30/14 11:44 AM

File Name: 14AQUA1120_SWSpiritMag_July Client: Georgia Aquarium Desc.: Southwest Spirit Magazine July 2014

EASTERN TIME

ATLANTIC TIME PORTLAND

Live: 2 in (w) x 10 in (h) Trim: 2.5 in (w) x 10.5 in (h) Bleed: 2.75 in (w) x 10.75 in (h)

MANCHESTER ALBANY

ROCHESTER GRAND RAPIDS

EE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

UISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

ILLE

CHARLOTTE GREENVILLE-SPARTANBURG

COLA

ATLANTA

PANAMA CITY BEACH

Color: 4C Process Built @: 100% Printed @: 100%

GHAM

CHARLESTON

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

JACKSONVILLE ORLANDO

Traf.

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH

AE

FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

AD CW

SAN JUAN PUNTA CANA

CD

CANCÚN

Prod. Final Approval

F2_routemap_ET.indd 179

Client

ARUBA

May 12, 2014 2:55 PM

MONTEGO BAY

THE WORLD’S MOST MAGICAL aquarium inspires the imaginations of all ages. Our convenient Total Ticket includes all shows and special exhibitions for one low price, including the spectacular AT&T Dolphin Tales show and the special exhibition,“Sea Monsters Revealed: Aquatic Bodies.” For more information, visit GeorgiaAquarium.org Atlanta, Georgia | 404.581.4000 |

6/9/14 10:06 AM

The “If” List

Allison Janney, if a picture paints a thousand words, what are you doing in that picture?

I’m laughing.

In Tammy, you’re sandwiched between Susan Sarandon and Melissa McCarthy, playing Sarandon’s daughter and McCarthy’s mother. If you had to name that sandwich, what would it be called?

The McJandon.

If there is one advantage to being 6 feet tall, what is it?

I can see above the maddening crowd.

If you had to choose only one book for your library, what would it be?

A dictionary/thesaurus.

I always feel my vocabulary could use improvement.

This month, the star of the CBS sitcom Mom appears in the big-screen comedy Tammy.

Tammy

If you could have created any one great work of art, what would it be? Joni Mitchell’s Blue. She has one of the most soulful voices; I wish I could sing like her.

If you had coined one phrase of wisdom, what would it be? This too shall pass.

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PHOTOGRAPHY BY KATE ROMERO

5/30/14 5:29 PM

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