August 2014

SOUTHWEST AIRLINES + AIRTRAN

Pure Golf On the craggy Oregon coast,

the game makes a spectacular return to its original, most rugged form.

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Exploring the Frontier of Drug Delivery Adah Almutairi directs the Center for Excellence in Nanomedicine and Engineering. Researchers in the center are creating nanoparticles that promise new levels of precision in treating disease. They will be able to deliver drugs under highly specific conditions—when triggered by light or when they encounter a disease-related condition.

F l t f l w

Lianfang Zhang, Ph.D.

Illuminating Race as a Historical Force Jessica Graham contributes to the increasingly transnational orientation of U.S. history research at UC San Diego and augments the faculty who work on race and ethnicity. She focuses on the issue of race in debates over democracy, fascism and communism in the Americas.

Karen Christman, Ph.D.

Examining Global Policy Global warming is one of today’s greatest challenges and international policies to cut emissions are overdue. David Victor’s book Global Warming Gridlock explains why the world hasn’t made much diplomatic progress anvd explores new, effective strategies. His research has produced a roadmap to a lower carbon future through bottom-up initiatives at the regional, national and global level.

David Victor, Ph.D.

Connecting the Disconnected The team of tinkerers and hackers behind KA Lite aim to bring the revolution in online education to the 65 percent of the world that isn’t online. Led by Jamie Alexandre, a doctoral candidate in cognitive science, KA Lite fords the digital divide by making the material of the popular Khan Academy available offline.

Jules Jaffe, Ph.D.

More than 4,000 plants can be found on the rooftop garden of LEED Platinum-certified Keeling apartments at Revelle College. The garden is designed to create energy savings as well as provide more study and relaxation space for students.

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for total R&D expenditures among U.S. universities

Learn more at ucsd.edu.

Breakthroughs to Better Our World From its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risk taking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

Defining the Future of the Public Research University

UC San Diego

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Contents August 2014

68 Into

76 Chaos

Far removed from the pull of real life, a mystical mecca of links-style golf, the rugged and wind-blown form of the game that got its start in Scotland, beckons from Oregon’s Bandon Dunes.

Ever wonder why, given the sleepless nights, skyrocketing costs, and eternal messes, anyone has kids at all? Scientific research says the benefits far outweigh the drawbacks.

the Rough

Theory

88 Your

Adventure In Northwest Florida Beaches

Glistening water and white sand are only part of what makes this coastal stretch unforgettable. Picture culinary delights and close encounters of the sea-life kind—then picture yourself in the Florida Panhandle.

COLOR GUARD

You can count on the unflagging caddies at Bandon Dunes.

ON THE COVER / Pacific Ocean views are par for the course at Bandon Dunes. PHOTOGRAPHY BY ANDY ANDERSON

8 SPIRIT AUGUST 2014

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PHOTOGRAPHY BY ANDY ANDERSON

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Contents August 2014

42 88 Your Adventure in Northwest Florida Beaches

To-Do List 10 Action Items in This Issue 1 Sip an updated

35

Arnold Palmer Page 36 for Portland Page 38

3 Show you’re in the know Page 41

4 Get out of your chair Page 44

5 Size up a

volcano Page 47

111

152

6 Work smarter on Tuesdays Page 48

7 Learn a juicy fact Page 50

8 Cut e-books

down to (bite) size Page 56

9 Make a break

for Birmingham Page 58

Front

16 Gary’s Greeting 18 Gary’s Greeting

20 22 24 26 32 35 41 47 53

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Eat Drink Sleep Wise Guide Numbers Business

Middle

68 Into the Rough 76 Chaos Theory 88 Your Adventure In

Northwest Florida Beaches

Back

111 Calendar 120 Fun! 136 Spotlight 139 Community Outreach 140 Products & Services 143 Flight Service 144 Terminal Maps 146 Information 148 Rapid Rewards and

A+ Rewards Partners

150 Route Map 152 The “If” List

10 Uncover

hidden gems Page 60

PHOTOGRAPHY BY ADAM VOORHES (ICE CREAM), SAVERIO TRUGLIA (KID), DRIELY SCHWARTZ (DANCERS), BRIAN BOWEN SMITH (CHRIS PRATT); ILLUSTRATION BY EIGHT HOUR DAY

2 Pack your bags

76

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IF YOU’RE NOT FLYING TO A SAUCER CITY SOUTHWEST AIRLINES + AIRTRAN

August 2014

Flying Saucer 16 LOCATIONS CHARLOTTE LITTLE ROCK

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EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy ASSOCIATE EDITOR JK Nickell TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Stefanie Pepping, Kim Thwaits ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin ART INTERN Calley Brake PHOTOGRAPHY INTERN Mariah Tyler EDITORIAL INTERNS Mallory Ashcraft, Carley Meiners, Katy Roden CONTRIBUTORS Andy Anderson, Fredrik Brodén, Adam Hunter, Melinda Mahaffey Icden, Sheril Kirshenbaum, Natalie Manevel, John McAlley, J Rentilly, Saverio Truglia, Adam Voorhes WEB DEVELOPMENT, PACE INTERACTIVE Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com.

CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee

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W H AT SA M H O U S TO N R E A L LY SA I D

SOUTHWEST AIRLINES + AIRTRAN

ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com

— Sam Houston

Had Sam Houston and Gen. Santa Anna sat at a Boudro’s riverside table to share a Blackened Prime Rib and a nice Cabernet Sauvignon, things may have turned out more amicably.

So, if you want to write some Texas history for yourself, join us for lunch or dinner. Frommers says “Everybody loves this old standby on the River Walk.” Join us riverside, inside or (with reservations) on a barge dinner cruise.

on the

HOUSTON BAUER A T E XAS B I S T R O

RIVER WALK

2 1 0 . 2 2 4 . 8 4 8 4 / 4 2 1 e. c o m m e r c e / s a n a n t o n i o / b o u d r o s . c o m

WE ARE

YO U R B U S I N E S S CO N N E C T I O N

WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Courtney Baker © 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

bauer.uh.edu The University of Houston is an EEO/AA institution.

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C. T. Bauer College of Business is an AACSB accredited business school.

7/7/14 11:44 AM

A TINY ISOTOPE THAT OPENS A GIANT WINDOW INTO THE EARLY STAGES OF ALZHEIMER’S. THE DIFFERENCE BETWEEN PRACTICING MEDICINE AND LEADING IT. At the Nantz National Alzheimer Center, we take on the greatest challenges in medicine, like detecting Alzheimer’s before any symptoms occur. Using our in-house particle collider, we’re able to create a unique isotope to help identify early traces of Alzheimer’s in the brain.

For more information, call 877.790.DOCS (3627).

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7/1/14 9:44 AM

In September 2010, we announced plans to acquire AirTran Airways— a strategic move that would allow our two airlines to join forces and spread low fares farther. We officially closed the deal in May 2011, and we have been hard at work bringing our companies together ever since.

We are in the homestretch of the integration: By the end of the year we will be one airline with one Brand, one Customer Experience, and one flight schedule—all flying

under the Southwest Airlines flag.

I’m pleased to report that the integration is right on track. On the evening of December 28, AirTran Airways Flight 1 from Atlanta to Tampa, Florida, will be the carrier’s final scheduled departure. In the meantime, we will continue to operate as two brands as we transition our AirTran Employees, aircraft, and resources to Southwest.

The AirTran acquisition has been the linchpin of a bold set of stra-

Customer Service in Action We recently had a firsttime flyer traveling with her family from Nashville, Tennessee, to New York City. But this was no ordinary Customer—as it turns out, she was traveling with 18 family members to celebrate her 100th birthday! When one of our Employees learned of this milestone, she proceeded to lead Customers in the gate area in singing “Happy Birthday” to this very special “young” lady. Our Employees went a step further to commemorate this first flight by presenting her with a certificate signed by the entire Crew working her flight. We’re so glad to have been part of this Customer’s celebration.

tegic initiatives designed to allow Southwest to grow on the heels of an economic recession. It has given us access to several key markets, including Hartsfield-Jackson Atlanta International Airport, New York’s LaGuardia Airport, and Ronald Reagan Washington National Airport. The acquisition has also given us the running start we needed to offer international service on Southwest, which we launched in July with service to Mexico and the Caribbean.

We will close 2014 with our wholly owned subsidiary, AirTran, fully integrated into Southwest, and at that point we will serve a network of 93 destinations in five countries.

This has been our top priority for the past four years, and it has been a massive undertaking—arguably the biggest in our Company’s history.

I’m incredibly proud of the way that our Employees from AirTran and Southwest have come together; it’s been a marriage of kindred spirits, and I think we have set a new industry standard for integrating airlines. The end result of our work will be a stronger, better Southwest, committed to doing what we’ve always done: offering our Customers low fares, the best Customer Service in the industry, and a robust and convenient flight schedule. To all our Customers, old and new, thanks for coming along for the ride!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting +

Spreading Low Fares Farther

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Fue en septiembre de 2010 que anunciamos nuestros planes de adquirir AirTran Airways, un movimiento estratégico que permitiría a nuestras dos aerolíneas unir fuerzas y llevar las tarifas bajas a más destinos. Cerramos la transacción oficialmente en mayo de 2011 y desde entonces hemos trabajado arduamente en la consolidación de nuestras empresas. Estamos en la recta final de la integración: para fin de año seremos una sola aerolínea y una misma Marca para brindar la misma Experiencia al Cliente y un solo cronograma de vuelos que se emprenderán todos bajo la bandera de Southwest Airlines.

Mucho me complace informarles que la integración va conforme a lo previsto. El próximo 28 de diciembre, el Vuelo 1 de AirTran, que sale por la noche de Atlanta con rumbo a Tampa, Florida, será la última salida programada de AirTran Airways.

Mientras tanto, continuaremos volando bajo las dos marcas, a medida que llevamos a cabo la transición de nuestros Empleados, aviones y recursos de AirTran, a Southwest.

La adquisición de AirTran ha sido la pieza clave en un audaz conjunto de iniciativas estratégicas destinadas a permitir que Southwest creciera, pisándole los talones a una recesión económica. Nos ha dado acceso a

Servicio al Cliente en acción Hace poco tuvimos a una viajera primeriza y su familia en un vuelo de Nashville, Tennessee, a la ciudad de Nueva York. Pero no se trataba de una Clienta común y corriente: la acompañaban 18 de sus familiares, ¡para celebrar su cumpleaños número 100! Cuando una de nuestras empleadas se enteró de este hecho memorable, comenzó a cantar “Cumpleaños feliz” junto con los Clientes que estaban en el área de entrada en honor de esta “jovencita” tan especial. Nuestros Empleados además dieron otro paso para conmemorar el evento: le presentaron a la cumpleañera un certificado firmado por todos los miembros de la Tripulación de su primer viaje en avión. Nos sentimos muy felices de haber podido participar en esta linda celebración.

varios mercados clave, incluidos el Aeropuerto Internacional Hartsfield-Jackson de Atlanta, el Aeropuerto LaGuardia de Nueva York y el Aeropuerto Nacional Ronald Reagan de Washington. La adquisición también nos ha dado el impulso que necesitábamos en Southwest para brindar servicio internacional, que ya lanzamos en el mes de julio con vuelos a México y al Caribe.

Cerraremos el 2014 con la integración total de AirTran, nuestra filial de propiedad absoluta, a la marca Southwest, y para ese momento estaremos brindando servicios a una red de 93 destinos en cinco países. Esta ha sido nuestra prioridad primordial en los últimos cuatro años, y ha resultado ser un cometido monumental, probablemente el más grande en la historia de nuestra Compañía.

Me siento profundamente orgulloso de la manera en que nuestros Empleados de AirTran y Southwest se han unido en perfecta armonía, por lo que considero que hemos sentado un nuevo estándar en la industria para la fusión de aerolíneas. El resultado final de nuestra labor será una Southwest mejor y más fuerte, comprometida a seguir haciendo lo que siempre hemos hecho: brindar a nuestros Clientes tarifas bajas, el mejor Servicio al Cliente en la industria y un cronograma de vuelos robusto y conveniente. A todos nuestros Clientes, los de siempre y los más recientes, les doy las gracias por ser nuestros “compañeros de viaje”.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

Llevando tarifas bajas a más destinos

18 SPIRIT AUGUST 2014

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Rose Lew

+

Star of the Month

S TAT I O N A D M I N I S T R ATO R , S A N J O S E , C A L I FO R N IA

LUVLY LADY

Rose strives to brighten lives each day.

If we could use only three words to describe Rose Lew, we’d pick these: humble, high-spirited, and driven. Rose began her career at Southwest Airlines as a Customer Service Agent in San Jose, California, more than six years ago and quickly transitioned to the role of Station Administrator. Now she plans Company Culture events, manages community relationships, monitors finances, and supports the Station wherever else she’s needed.

“Every day, I want my actions to touch someone in a positive way,” she says.

Rose’s journey to Southwest proves her resoluteness.

After college, she spent a few years working in human resources and then decided to stay home and raise her two children. Eighteen years later, “the kids were off to college, and I was ready to go back to work,” she says. “As I researched companies, I thought if I could find one that allowed me to travel, I would have my dream job. Once I learned more about the Culture at Southwest, I was determined to be a part of it.”

Already the holder of an MBA, Rose took a few classes at a local college to learn more about the travel industry.

That additional knowledge paid off. “People ask me how to get a job at Southwest, and I tell them the process is not easy.” For those who really want to work for the airline, she offers this advice: “Be persistent, and prepare to make a difference.”

Rose has certainly made a difference in her time at Southwest. She assists Make-A-Wish families that visit her Station, supports families in need at the local Ronald McDonald House, and motivates her Coworkers to get involved with nonprofits in the San Jose area.

When she’s not working, Rose and her husband of 33 years, Leland, jet off to destinations like Las Vegas and Seattle. “We’re now empty nesters, and the Freedom to Fly wherever and whenever we want is nice.”

Thank you, Rose, for living the Southwest Way and for making a difference in the lives of people both inside and outside the Company. —Cindy Villafranca Blue Man Group is proud to give Rose Lew two tickets to a Blue Man Group show as a token of appreciation for her work and dedication. Congratulations, Rose!

20 SPIRIT AUGUST 2014

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PHOTOGRAPHY BY DREW KELLY

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Rapid Rewards Freedom Story +

Harvey & Joanne Caras P O R T S T. L U C I E , FLO R I DA

A trip to Jerusalem changed Joanne Caras forever and sent her and her husband, fellow Southwest Airlines Rapid Rewards Member Harvey Caras, on a mission that has raised more than $1 million for charities worldwide.

It all began in 2005, when Joanne and her children volunteered at a pay-what-you-can restaurant in Jerusalem run by the nonprofit Carmei Ha’ir, which means “all who are hungry shall eat.” Carmei Ha’ir serves as many as 600 meals each day, mostly to those experiencing difficult life situations, including homelessness and financial troubles.

Inspired by Joanne’s experience, the couple published the Holocaust Survivor Cookbook, Cookbook a collection of miraculous Holocaust survivor stories, recipes, and photos. They have since released a second book, Miracles & Meals,, and have given all proceeds from the sales of both volumes to charity. This labor of LUV has soared beyond anything Harvey and Joanne had ever dreamed, and Southwest has been beside them the entire way.

To support the book, Joanne and Harvey embarked on a 50-city speaking tour—and truly fell in LUV with Southwest on the way. “We are so grateful to Southwest for connecting us to communities across the country,” Joanne says. “We feel like we are part of the Southwest Family.”

The couple now has more than 275 speaking engagements under their belts, and traveling Southwest—with benefits like Bags Fly Free, No Change Fees, and the Companion Pass—has helped keep their expenses low, meaning more money can be given to nonprofits. “If a new stop is added in the middle of our book tour, we LUV that there isn’t an additional fee when we make flight changes,” Harvey says.

Harvey and Joanne, thank you for giving Southwest the chance to contribute to your work by connecting you to the communities we serve.

For more information about the project, visit survivorcookbook.org. —Ana Schwager

22 SPIRIT AUGUST 2014

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JOINT EFFORT

Joanne and Harvey give back through book sales.

PHOTOGRAPHY BY JASON MYERS

7/9/14 3:02 PM

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From the Editor

Dear Reader, Younger friends mistakenly think I know something about raising children, merely because two kids survived having me as their father. When they ask for tips, I like to respond by telling them about darkness training. They never ask me again.

Darkness training entailed teaching my kids bravery by taking them outside in the middle of the night to look at the stars. My son, George, likes to recount a version that includes bears.

You could call darkness training idiotic. I prefer to call it creative: While the technique may have been flawed, the end result—two fine young adults—was magical. Parenting is very much a form of art. A messy one, like finger painting.

According to Sheril Kirshenbaum, being a parent also comes with plenty of science. Her story on page 76 includes the report that, all immediate evidence to the contrary, having kids may actually be good for you.

Just don’t expect Sheril to tell you exactly how to raise your child. After all,

being a mom or dad is like performing in a comedy club. A joke that makes an audience laugh one night can easily bomb the next. Same thing with any parenting technique. It may work on one kid then totally fail with another.

Case in point: When George was little, he often tried to bite his older sister, Dorothy Jr. “Use your words!” his mother and I would say to him, and eventually he caught on. Then one day, Dorothy wound up to slug her brother.

“Use your words!” her mother shouted.

Dorothy paused a second and then used these words: “This is going to hurt.”

The moral of this story: Don’t expect one kid to teach you how to raise another.

And the moral of darkness training?

Don’t try this at home.

—Jay Heinrichs Editorial Director

The best parenting advice? Don’t take any.

PHOTOGRAPHY © SCIENCE PHOTO LIBRARY/CORBIS

IN THE DARK

24 SPIRIT AUGUST 2014

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7/9/14 10:57 AM

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Your Words

Dear Spirit,

Upon opening the June issue of Spirit, I was & SENSIBILITY immediately intrigued by the photo caption on the I table of contents [“Scents & Sensibility”]: “Pamela Dalton is looking for links between smell and memory.” My initial thought was of my first trip to Atlantic City since childhood with my own children; the smell of the ocean brought back memories of past family vacations so vivid I had tears in my eyes. How very sad I felt for Sharon Lysinger to no longer enjoy that glorious smell! Similarly, the smell of mold and mildew makes me instantly recall my flooded home post-Katrina.

Smells are powerful indeed, and it was enlightening to be reminded that the same smell can affect people differently. Thanks for the insightful article and its companion piece on planning a vacation based on scents!

ODOR READER

Olfactory flashbacks led Pamela Dalton to study smell.

Smell is intimately linked to emotion, memory, and our individual experience of the world.

How does this primal ability work?

Scientists are still sniffing out the answer.

By Annie Monjar Photography by Jared Castaldi

FIND SOMETHING calming about the smell of gasoline. When I was a kid, I used to loiter at the door of my dad’s home office on Sunday nights, begging him to take me for a drive. The stop at the gas station, fragrant with fuel, signaled that I could put my childhood anxieties aside, leaving behind untouched homework and the prospect of learning long division. Today, whenever I’m at a gas station I feel a small pang of longing—explainable only when I stop and think about how that specific scent affects me.

But like most people, I rarely do. I began life

64 SPIRIT JUNE 2014

with a big breath of air, and since then I’ve taken just about every gulp, all those particles and sensory stimuli, for granted.

When I consider my senses, smell comes last.

I’ve never been able to tell the difference between rosemary, thyme, and marjoram. I don’t garden.

I eat too fast. All tea smells like burnt, damp grass to me. And I suspect I’m not alone. The saying “stop and smell the roses,” after all, exists because we don’t often do just that. It’s no secret that, in our sensory family, smell is often overlooked. We rarely discuss it, and it gets little notice—unless it forces our attention.

JUNE 2014 SPIRIT

65

—DEDE RICARD SLIDELL , LOUISIANA

Your beautifully told story should continue, Dede.

Ever given any thought to writing the world’s first scratch-and-sniff memoir?

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine Follow us on Instagram at instagram.com/spiritmagazine

VOCAB QUIZ

Annie Monjar’s story in the June issue of Spirit was a fascinating exploration of the world of smell, and it came at a time when I was becoming reacquainted with mine: During a trip to San Francisco, I noticed that I was acutely aware of the fresh, clean smell of the ocean and the pervasive, sweet smell of roses. It was as if my sense of smell was awakened in that city.

But I have to object to a premise set

forth by the author: that there is no vocabulary to describe aromas, fragrances, and scents, only descriptions of how they make us feel. That is nonsense! Smells can be described as pungent, acrid, sweet, fresh, cloying, heavy, spicy, sour, rotten, yeasty, dank, moldy, and fruity, just to name a few. The author posits that we only describe fragrances by how they make us feel. I can enjoy the spicy smell of a curry, but I don’t feel spicy; I can detect the spoiled smell of old milk, but that doesn’t make me feel spoiled. Just as an apple can be described as tart (in the author’s example), so can a scent be tart.

It may be true that scents are powerfully evocative of places and memories, but it is also true that there are plenty of ways to describe them that don’t center on how they make us feel but rather how we experience the scent itself.

—LESLEY GODDIN ALBUQUERQUE, NEW MEXICO

We were hoping someone would argue that! You make an excellent point, but let us challenge you right back: The terms you use get shared with taste, don’t they? (We swear we once heard a sommelier use every one of them to describe a bottle of Bordeaux.) Can you come up with a term that applies solely to smell?

26 SPIRIT AUGUST 2014

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Your Words ®

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HEAPS OF NOSTALGIA

Halfway through Annie Monjar’s article, “Scents & Sensibility,” in the June edition of Spirit, I was overcome by emotion upon remembering my most vivid example of “olfactoryevoked recall.” About 15 years ago, when I was in my late 40s or early 50s, I was working in my front flowerbeds. The last step was spreading the cypress mulch, and as I began a feeling of near euphoria came over me. At some point I realized that this feeling was due to the aroma of cypress, which had evoked memories of fishing with my dad and younger brother in my early teens.

When I finished in the garden that day, I sat down and wrote a long letter to my dad, telling him about the experience and what a wonderful father he had been throughout my life. My dad passed away a little over a year ago, and though I certainly mourned him, “Scents & Sensibility” elicited one of the strongest emotional responses I have had since his passing. It was not sorrow at his loss as much as it was a repeat of the “olfactory-evoked” euphoria I experienced that summer afternoon, remembering wonderful hours on cypress-filled lakes with my dad and brother. A big thank-you to Ms. Monjar and Spirit for bringing back one of my best memories!

— R AY M O N D P E R R Y M E TA I R I E , L O U I S I A N A

A lovely memory, Raymond. Thank you for sharing it.

RUNNING ON FUMES

I really enjoyed the article “Scents & Sensibility.” It connected with my olfactory nerve like a punch to the nose. Like the author, who mentions an emotional response to the smell of gasoline, I have a similar reaction to the smell of fuel as it’s burned in jet engines and turbine engines. The aroma often triggers an adrenaline rush. It started when I was a soldier.

During Operation Desert Storm, I spent the better part of a day and

evening on the tarmac of King Fahd International Airport in Saudi Arabia, waiting on a C-130 to take me to some unknown location. Each time a large transport landed, my unit jumped up, grabbed our gear, and waited with crazy anticipation.

Then, inevitably, we sat down and waited on the next one. After about 20 aircraft had come and gone, I was having a reaction similar to Pavlov’s dog—except mine was triggered by the scent of fresh exhaust from each passing plane. I finally got my flight out of KFIA, but more than 20 years later I’ve never lost the excitement associated with the smell of flying.

—T Y H E N D E R S O N FULSHEAR, TEXAS

You have captured the essence of olfactory-evoked recall, Ty: At their best, smells turn us into eager dogs.

HEAVEN SCENT

On my way to my first visit with my 10-day-old granddaughter, I passed the time on the short flight by reading Annie Monjar’s fascinating and informative article “Scents & Sensibility.” I’m so glad I did because it reminded me to soak up all of my granddaughter’s delicious newborn fragrances while I was holding her in my arms. She smelled heavenly.

— D O N N E D AV I S M E N L O PA R K , C A L I FO R N I A

Congratulations on the birth of your granddaughter, Donne.

WHAT GOES AROUND

I just wanted to pass on a hearty “well done” to Tracy Ross for her beautifully written piece on Scott Harrison and his carousel [“The Carousel of Happiness,” May 2014].

For reasons I can’t fully explain, this story left me with puddles in my eyes at just about every word. What a tender man, and what a well-told story of how he found healing through helping others.

—J I M F E N S T E R M A C H E R S O U D E R T O N , P E N N S Y LVA N I A

We had the same reaction, Jim.

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

2

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face.

“Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

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5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

2

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics.

Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen.

We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

3

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks?

You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return.

With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says.

Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.”

Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients?

No. It’s unprofessional.

Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

800.858.6526 · ItsJustLunch.com FIND 150 cities · 21 years experience IJL

.”

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Your Pictures

Send Us Your Snaps!

Submit photos at spiritmag. com or use hashtag #spiritsnaps on Instagram.

PIC OF THE MONTH Vegas is one wild ride. Need proof? Try dangling 866 feet above the ground atop Stratosphere Casino, Hotel & Tower. Now that’s a rush. Photo by Angela Kalista; Vienna, Austria

Hey, I Took That!

Spirit readers hit us with their best shots.

BUDDY SYSTEM These dockside dwellers are joined at the hip. Photo by Caroline Hammond; Austin, Texas

BLUE LIGHT SPECIAL On your next trip to Disneyland, make a pit stop at Flo’s V8 Café in Cars Land. Photo by Alain Mesropian; Canyon Country, California

32 SPIRIT AUGUST 2014

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Eat Drink Sleep

1 cup water 1¼ cups sugar 1. Make simple syrup: Bring water and sugar to a boil, stir until dissolved, then refrigerate.

2 cups simple syrup squeeze of fresh lemon juice pinch of kosher salt 2. Make sorbet base: Combine above ingredients with 1/ 1/2 /2 cup water. Stir well.

3 cups blackberries ¼ cup peeled, chopped ginger 3. Make sorbet: Puree blackberries and ginger. Blend in 2 cups sorbet base. Process in an ice cream maker according to manufacturer’s instructions, then freeze for at least 2 hours.

For double-chocolate cookie recipe, visit spiritmag.com.

E AT I N DA L L A S

Blackberry Ginger Sorbet

STYLING BY ROBIN FINLAY

“I studied architecture for seven years, and at times I found the industry to be elitist. I wanted to make design more accessible, and I thought, What better way to do that than ice cream sandwiches? We launched our first food truck in 2009, naming our sandwiches after famous architects. Now we have trucks in New York City, Los Angeles, Austin, and, most recently, Dallas. In May, we published a cookbook that also includes design facts. The blackberry ginger sorbet has a rich flavor because of the depth of the fruit, and the ginger gives it an unexpected twist. Pairing it with a double-chocolate cookie makes it taste like a chocolate-covered blackberry.

We call it the Non-Dairy Frank Behry.”

WHO Natasha Case, co-founder WHERE Coolhaus WEB eatcoolhaus.com

PHOTOGRAPHY BY ADAM VOORHES

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AUGUST JUNE 2014 SPIRIT

35

6/26/14 4:49 PM

Eat Drink Sleep

DR I N K I N C H IC AG O

The Hamptons “I wanted to create a summer keg cocktail—one that we mix ahead of time and serve using a tap—using the flavors of an Arnold Palmer. It looks super boozy, but it’s actually light and refreshing. The Punt e Mes, an Italian sweet vermouth, allows for a nice complexity, and the mezcal rinse adds a hint of smoke. At home you can make a pitcher of this: Just multiply all the ingredients by 10, throw it over ice, and serve it at a summer party like you would iced tea.”

WHO Chris Neustadt, bartender WHERE Jimmy, at The James Chicago WEB jimmychicago.com

1 cup water 1 cup sugar peels & juice of 1½ lemons 1. Make the lemon cordial: Bring water and sugar to a boil. Stir, then remove from heat. Add lemon peels. When cool, add juice. Refrigerate overnight, then discard lemon peels.

1 ounce lemon cordial 1½ ounces Deep Eddy Sweet Tea Vodka ½ ounce Punt e Mes ¼ ounce El Buho mezcal 2. Combine lemon cordial, vodka, and Punt e Mes in a mixing glass.

Add ice, and shake. Rinse a rocks glass with mezcal. Add an ice sphere, and pour cocktail over it.

Garnish with a lemon peel.

Enter to Win!

36 SPIRIT AUGUST 2014

p3_drink_am.indd 36

STYLING BY ROBIN FINLAY

Visit spirit mag.com/ deepeddy for a chance to win a Deep Eddy–branded Yeti cooler.

PHOTOGRAPHY BY ADAM VOORHES

6/26/14 4:42 PM

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Eat Drink Sleep

RiverPlace Hotel S L E E P I N P ORT L A N D, OR

ON THE GREEN

Welcome to Portland’s quieter side.

While You’re There SIP SOME SUDS at Hair

AIRPORT Portland International (PDX) RATE From $365 WEB riverplacehotel.com

TAKE A RIDE on the

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TREAT YOURSELF to a

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The shop is convincing disciples of famed purveyor Voodoo that in this town, you can never have too much fried dough. bluestardonuts.com

PHOTOGRAPHY COURTESY OF KIMPTON HOTELS

You’ll feel worlds away from the city on the porch of this modern lodge on the Willamette River, but the fact is downtown is only a mile away. A recent renovation left this 84-room property with a decidedly Portland identity: Now, yoga mats and Pendleton pillow shams are standard room accoutrements, and there’s a fleet of bicycles for guest use. Right outside your door you’ll find Tom McCall Waterfront Park, a giant, green lawn adjacent to a riverfront hike-and-bike trail, and the Hawthorne Bridge, the gateway to some of Stumptown’s coolest up-and-coming neighborhoods. At the end of the day, the hotel’s fire pit–equipped patio makes for a prime place to unwind.

of the Dog. Located just across the Hawthorne Bridge, this brewery specializes in bottle-conditioned and barrelaged beers. hairofthedog.com

38 SPIRIT AUGUST 2014

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Wise Guide Q+A

Construction Project Want to stand out? Build a reputation as an expert, says sales guru John Jantsch.

How can I peg myself as an authority?

“By producing content through a variety of forums, like blogging and public speaking, you’re creating what I call an ‘expert platform,’” Jantsch says.

“Whether you’re selfemployed or part of a company, your goal is to find a way to differentiate yourself from the competition.”

What kind of content should I provide?

“Ask yourself, ‘What questions do my coworkers and clients ask me?’ It’s helpful to home in on a specific topic within your field—something you’ve developed a knack for.”

Marketing consultant John Jantsch is the author of Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar.

ILLUSTRATION BY ALEX EBEN MEYER

F1_q+a_expert_am.indd 41

How do I get the word out?

“For years, I produced a newsletter where I ran abstracts from my blog posts as well as ones from the 100 blogs I subscribe to. I got a lot of good feedback on that approach, and it’s one you can use in an

email or as part of a weekly roundup on a blog. Think about where the people you want to influence spend their time.

That’s where you’ll make the greatest impact.”

What if I don’t get any followers?

“The goal is to build a lasting body of work that supports your reputation as an expert. You want to come up in search results, not get 10,000 Facebook likes.”

How do I make time for this?

“You simply have to recognize the value and make it a priority.

You’re building a career asset in the same way some people earn their master’s degree at night. You won’t see the effects instantly, but it’s going to help you in the long run.”

AUGUST 2014 SPIRIT

41

6/26/14 10:44 AM

Wise Guide

Chicken “After marinating, pat it dry with a cloth towel. This prevents liquid from dripping onto the coals and flaming up, which chars the chicken.”

Asparagus “Thick stalks can blacken on the outside but remain raw inside, so cook them on low heat.

Use high heat with thin stalks, and cook them fast.

They’re done when you can easily penetrate them with a knife.”

42 SPIRIT AUGUST 2014

f1_grilling_ek.indd 42

Fish “Make sure the grill is really hot before putting it on. Then, repeatedly lift up the fillet using a two-pronged fork: Slide it between the grill’s bars, and gently lift.”

Burgers “Watch the juices.

As soon as red liquid forms around the edges of the patty, it’s between rare and medium-rare. The liquid turns brown at medium to medium-well.”

James Peterson, a seven-time James Beard Award winner, is the author of Done: A Cook’s Guide to Knowing When Food is Perfectly Cooked.

HOW-T O

Well Done Chef and cookbook author James Peterson has your guide to flawless grilling.

Kebabs “Not everything on a kebab requires the same cook time or temperature, so make separate skewers for each ingredient. Later, serve it all together on a platter.”

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Wise Guide

Dr. James Levine is the author of Get Up!: Why Your Chair is Killing You and What You Can Do About It.

3

Identify a Leader “Ask a colleague to keep you accountable. To ensure you actually go for that scheduled walk rather than give in to distractions, have that person knock on your door to remind you to take a break, or better yet, have him go with you.”

4 T OP F I V E

1

Tackle the Terrain “Start replacing furniture and habits that encourage sitting with ones that allow you to be upright,” says Levine. “At home, get that exercise equipment out of the basement and into your living room so you can keep moving while you watch TV. At work, schedule walking meetings rather than having them in a conference room.”

Chair Wars Dr. James Levine suggests five stand-up strategies to get you on your feet. 2

Get Organized “You’re not going to stick with your plan if you feel overwhelmed. Being organized means taking the time to plan your chair escapes. It also means bringing comfortable shoes to work so you’re ready for a walking meeting.”

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Pace Yourself “This does not have to be a daily effort year-round.

When the weather is nice, bike to work and make family time revolve around an outdoor activity rather than an indoor one. But don’t force it in extreme heat or cold.”

5

Practice Forgiveness “The biggest mistake people make in all sorts of health planning is thinking that if they don’t do something 100 percent, they’ve failed. There are going to be roadblocks. If you have a hard time becoming active again after hitting an obstacle, it doesn’t mean that everything is lost.”

ILLUSTRATION BY ROB WILSON

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The Numbers

The largest volcano on Earth spans

120,000 square miles.

PHOTOGRAPHY BY JEFFREY COOLIDGE/GETTY

Though it nearly matches New Mexico in area, the geologic giant known as Tamu Plateau can be easy to overlook. That’s because it’s inactive—and located underwater, 1,000 miles east of Japan. Evidence suggests that its most recent spurt of activity took place about 145 million years ago and consisted of massive eruptions, says Dr. William Sager, a professor at the University of Houston who published a 2013 article about the vast volcano in Nature Geoscience journal.

Sager says Tamu Plateau formed relatively swiftly: “We’re thinking 1 to 2 million years as opposed to tens of millions—that’s short to a geologist.” Speedy: It’s in the eye of the beholder.

AUGUST 2014 SPIRIT

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6/26/14 2:40 PM

The Numbers

3900

of hiring managers say Tuesday is the most productive workday.

Does your task list runneth over?

Tackle it on Tuesday. Nearly twofifths of managers polled by staffing firm Accountemps deemed it the day to get things done. But beware of hump day, which grabbed just 14 percent of the vote. To avoid a midweek nosedive in efficiency, take a look at the big picture when planning your workweek, and truly recharge over the weekend, advises time management coach Jan Yager. “Too many of us fall into the trap of doing chores and running errands instead of spending quality time with loved ones,” she says. The laundry can wait—until Tuesday.

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PHOTOGRAPHY BY ANN CUTTING

7/8/14 4:21 PM

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The Numbers

2800

PHOTOGRAPHY © BETTMANN/CORBIS

of us are afraid of green juice.

Despite the dread, even more of those polled in a January survey commissioned by Jamba Juice think the color is a hallmark of the healthiest freshsqueezed refreshments.

It’s ironic, perhaps. But surprising? Not so much.

“We are used to seeing green on a plate; green in a glass pushes most people out of their comfort zone,” says nutritional expert and dietitian Kate Geagan. If you like liquefied produce but have a strong distaste for vegetal flavors, fear not.

“You can mask the bitterness of greens by blending in a little fruit, which is harder to do when you’re eating a salad,” Geagan says. We’ll drink to that.

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7/8/14 3:04 PM

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“Our last venture was helping to build a company that did extremely well financially,” Tom said. “but at the end of the day, did we improve lives?”

After painstakingly researching the competitive senior home care market, the Bollums found that a Right at Home franchise was the winningest franchise team with a long-time record of upward mobility. In fact, franchisees yield an average gross margin of 37%.2‡ “Hands down, Right at Home came out on top. We wanted to take advantage of a proven franchise that provided a road map to success,” Tom said.

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Business

L E S S ON

Jim Koch FOUNDER AND BREWER OF SAMUEL ADAMS

What’s one piece of advice that’s stuck with you?

“Not long after I started the company, I was talking with my uncle about buying a computer, and he asked me why I needed one. I said something to the effect of ‘to keep track of business and bills.’ Then he asked me if I had made any sales. At this point, all the distributors in Boston had turned me down. When I told him I hadn’t sold anything, he said, ‘I’ve seen a lot of businesses go broke, and they all had plenty of computers. Sounds like you better put some cold beer in your briefcase and go out and make some sales.’ And that’s what I did. For the first six months, not only did we not have a computer, we didn’t have an office or a phone, either. We focused on the essentials: making great beer and working our tails off to sell it. Thirty years later, our strategy is the same.”

Koch spearheads the company’s Brewing the American Dream program, which assists small businesses in the food and beverage industry through mentoring and financial assistance. Samuel Adams is currently celebrating its 30th anniversary.

ILLUSTRATION BY MELINDA JOSIE

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AUGUST 2014 SPIRIT

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6/26/14 6:55 PM

Business

PITCH

Zenefits From payroll and 401(k) to PTO, it’s all here.

DIC T IONA RY

Here’s how Parker Conrad, co-founder and CEO of Zenefits, describes the online HR management system: “There were about 30 employees at my last company.

We never had an HR person, so my cofounder and I were the ones setting up

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From Spotify playlists to online shopping, everything is catered to the individual.

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new hires. We were constantly updating all these different systems, so I said to myself, ‘What if they were all integrated?’

That’s what Zenefits does. By connecting systems like payroll, commuter benefits, compliance, 401(k), vacation tracking, and health insurance, we give employers and employees a single site to manage everything, and we do it all for free. We make commissions from benefit providers, so we don’t have to charge for our service. And because we work with everyone, we’re not pushing any particular vendor on you. As a business you say, ‘I want to hire this person,’ and we take it from there, creating everything from offer letters to confidentiality agreements.

Your employees fill everything out online.

Businesses spend a lot of time focusing on paperwork instead of people. Our goal is to free them from that. When we got our first round of financing, most of our customers were tech companies. Now we have manufacturing companies, school systems, architecture firms, even a circus.” zenefits.com

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APP

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Straight Talk Finally, tech that perfects your posture.

Because not every day is Bring Your Mother to Work Day, there’s Lumo Lift, a magnetic sensor you wear like a pin that aims to put a stop to slouching. The petite device, which comes in a variety of tasteful colors and materials, slips beneath your shirt or collar so that only a small square (or the accent of your choosing) shows. The moment your shoulders start to slump, Lift delivers a gentle vibration, reminding you to straighten up. It also tracks your steps and how many calories you’ve burned via a companion iOS app. Interested? We had a hunch you would be. From $100; lumobodytech.com

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Rooster

“I love to read, but I don’t have the time.” If you’ve ever uttered these words, say hello to your new favorite app. Rooster not only chooses the books—one classic and one work of contemporary fiction per month—but also sticks to your schedule. Select a title, then name the time and days of the week you want Rooster to deliver your intellectual nugget: It sends one installment at a time that can be read in 15 minutes. $5 per month; iOS

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Business

I T I N E R A RY

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5

2 1 3

Homewood This hip Birmingham burb is a boon for choosy travelers.

1 Home Base Set in a modern mixed-use development, Aloft Birmingham Soho Square offers all the brand’s conveniences—pool table, bar, indoor pool—plus a fireplace-equipped outdoor lounge.

They’ll even supply your pet with treats, toys, a bed, and a bowl. From $144; aloftbirming hamsohosquare.com

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2 Pick-Me-Up With a sleek, sunlit interior, Octane is the opposite of cluttered and crowded. As you wait for your pourover coffee, sneak a peek at the roasting room, situated behind a glass wall.

Return in the evening for another boost, or better yet, a cocktail—Octane is open til 11, and its baristas are also expert bartenders. octanecoffee.com

3 Midday Meal A meat-andthree diner with a farm-to-table ethos, Johnny’s Restaurant serves up soul-warming lunch fare. Owner Tim Hontzas comes from a long lineage of Greek restaurateurs, so in addition to chicken potpie, you can score a mean souvlaki. johnnys homewood.com

4 Souvenir Bibliophiles take note: Alabama Booksmith specializes in autographed copies—in fact, there isn’t a book on the shelves that isn’t signed by its scribe. The shop, tucked at the end of a dead-end side street, is also known for author appearances; past guests include John Grisham, Anne Rice, and Khaled Hosseini. alabama booksmith.com

5 Evening Eats Now in its second year, the buzz surrounding Little Donkey still hasn’t died down. A taqueria with a Southern twist, this lively joint also churns out killer cocktails, from nine varieties of the margarita to proprietary concoctions like Donkey’s Daddy, made with bourbon, tequila, and hibiscus syrup. thelittledonkey.com

ILLUSTRATION BY TY WILKINS

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Business

IDEA

The Big Reveal In a world of viral successes, how do you unearth hidden gems?

A

BY ADAM HUNTER NYONE CAN find out who’s popular on the Web—but how do you find Laney Boggs? If you have to ask, “Who?” then you must not remember the hit teen comedy She’s All That, a 1999 Pygmalion adaptation sadly overlooked by the Oscars. A well-liked high school jock, played by an at-his-peak Freddie Prinze Jr., transforms invisible art geek Laney Boggs (Rachel Leigh Cook) into a dazzling beauty, mostly by suggesting she remove her glasses and trade her paint-spattered overalls for a formfitting red dress. Maybe it’s because I was a bit of a dork in high school, but I identified with Laney’s obvious desire to escape obscurity and be embraced by the in-crowd.

The movie came to mind when I heard about Forgotify, a new website that plays songs that have not had a single listen on the wildly popular musicstreaming service Spotify.

Creators Lane Jordan, Nate Gagnon, and J Hausmann came up with the idea when they learned that 20 percent of the

UNDER COVER

Entrepreneurs are creating ways to see the unseen.

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PHOTOGRAPHY BY FREDRIK BRODÉN

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CATCH the Sun

Business

Introducing consumers to a sample from an obscure brand can lead to big purchases. tracks on Spotify—which adds up to more than 4 million songs—had gone unstreamed. Imagine that: 4 millionplus Laney Boggses out there, sacrificing clean overalls for the sake of their art, only to be ignored in favor of the Justin Biebers and Miley Cyruses and Katy Perrys. Can Forgotify be their Freddie Prinze Jr.?

If the viral successes of “dorks” like Star Wars Kid and Rebecca Black are any indication, it’s not always the real-world superstars who get invited to sit at the cool kids’ table online. But in a world where Google algorithms heavily weigh popularity to decide the most relevant search results, and your Facebook newsfeed is mostly recycled clickbait published by bestof aggregators like Buzzfeed and Reddit, the average Internet user can have trouble finding content that hasn’t already been touted, promoted, and shared to death. And given that today’s social media landscape means there are more content sharers and producers than ever, that’s a problem. There may be a Rachel Leigh Cook hiding among unwatched Netflix movies or YouTube videos, unfollowed Twitter accounts, unread Laney, er, blogs.

To everyone who matters, right now they’re vapor, they’re spam, a waste of perfectly good Internet space. But to paraphrase Freddie Prinze Jr. in She’s All That: Give them the right look, the right friends, and bam! In six weeks they’re the prom queen— of the Web. THE THRILL OF DISCOVERY In a sense, we’re all Freddie Prinze Jr. Who doesn’t want to find a hidden gem and make it shine? That desire, as it turns out, was the prime motivation behind Forgotify. “The discovery aspect is what most interested us—

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the thought of finding a diamond in the rough,” Lane Jordan says. “People want to discover things. Just the notion that ‘I know something you don’t know’ is appealing.”

Forgotify is not the first attempt to provide an online tool for digging through the also-rans. In 2010, Brooklyn writer and artist Colin Fitzpatrick created a Tumblr account, Zero Views, which posted YouTube videos that, when he happened upon them, held the “0 views” distinction. Ironically, Zero Views went viral after being written up by CNN and The Huffington Post and gained thousands of views for the videos Fitzpatrick linked to. In an interview for NPR’s On the Media podcast, he said the site showed “how people commonly try to reach out and share their lives and just fail.” But when exposed to the right audience, these Laney Boggses blossomed. “These kids who had made a music video about their library card … a lot of effort had gone into this, and nobody was watching it. And as soon as I posted it, everybody was reblogging it, and it got tons of notes and likes,” Fitzpatrick said.

The Zero Views method for finding these videos, however, only highlights the problem Web searchers still encounter. On YouTube, there’s no easy way to find videos that have been online for a while but haven’t been watched. Fitzpatrick’s “complicated algorithm” involved typing a dull word or phrase—like “chillin’” or “so tired”—into YouTube’s search box, then sorting by upload date.

Forgotify proves that such a discovery engine isn’t that difficult to build. “We put this together really fast—from concept to completion in about a month,” Jordan says. J Hausmann, a Web developer, helped him

7/10/14 1:32 PM

formulate his original idea and solved the technical issues.

Gagnon, a copywriter, came up with the name. “We launched on a Wednesday, and after it got picked up by Reddit it kinda blew up,” Jordan says. “Thursday it was on Time.com, and on Friday it was picked up by the BBC.” The initial spike in traffic caused site outages shortly after Forgotify’s lateJanuary launch, but when I tried it the service worked perfectly.

I discovered “Jamie,” a song by Canadian ’80s rock band M.T.L. that sounds as if it could be from the She’s All That soundtrack.

After listening, I checked out M.T.L.’s album on iTunes. How’d listeners rate it? “We have not received enough ratings to display an average for this album.”

WORTH THE BET? Forgotify is not currently configured to make any money off the service it provides, and it’s too soon to say whether it will uncover a future No. 1 hit. Can it be more than a neat gimmick? “Nothing has climbed up the charts yet that I know of,” Jordan says. “But the potential is certainly there.”

Curated content companies like Birchbox have proved that introducing consumers to even a small sample from an obscure or new brand can lead them to make big purchases. In 2013, Buzzfeed reported that Stila Cosmetics, which pulled out of retail outlets years ago amid flagging sales, sent a sample eye shadow palette to 7 percent of Birchbox’s subscribers and saw 11.2 percent of that group purchase the full-size product— more than 10 times the average conversion rate for the beauty industry. Just as Birchbox takes a cut of sales in return for playing matchmaker, a service like Forgotify could strike deals to receive a small percentage anytime one of its users purchases a

song. Alternatively, by getting users to rate or comment on previously unheard, unseen, unwatched content, Forgotify and its ilk can gather reams of useful data on consumer likes and dislikes—and that’s worth dollars to marketers.

CLICK WITH THE RIGHT CLIQUE So how about it, entrepreneurs?

In what corner of this digital high

school we call the Internet will your service help locate a worthy obscurity? While Jordan believes the Forgotify concept is best suited to professionally produced music, he sees potential for other online media too. “The obscure is what’s cool these days,” he says. “The Internet gives everyone a chance to connect with their own cliques.”

How about joining the AV club

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Business

1 2 3 4 5 6 7 8 9 10

with Neverflix, which turns movie buffs and couch potatoes on to rarely- or never-before-streamed movies and series. Using Netflix’s freely available API, the site would randomly screen videos unknown to even the most frequent bingewatcher—such as High Risk, a CBS reality show developed during the writers’ strike of 1988, currently queued by six out of 33 million subscribers.

Wanna hacky-sack with the hipsters? Give them Invisigram, and highlight those sepia-toned snapshots that have gone unhearted and unhashtagged. You might help connect aspiring Annie Leibovitzes with a legion of online admirers or unearth the next Grumpy Cat. Using Zero Views’ method for finding unnoticed content, I searched #filecabinets on Instagram and discovered a post with only 7 fans—a breathtaking shot of the World’s Tallest Filing Cabinet, an outdoor sculpture in Burlington, Vermont, that I never knew existed.

More of a class clown? Why not collect quips of 140 or fewer characters that haven’t yet earned a retweet with your new site, UnTweeted. Bookworm? Develop Wikineedy, which pulls up rarely accessed Wikipedia entries.

Not everyone who’s undiscovered deserves to be seen. But if you turn a crowd’s eyes away from the blinding stars and point them toward those treasures in overalls and glasses, you just might help a weary Internet user encounter that special someone he or she has always hoped to find.

Haven’t seen She’s All That?

Spoiler alert: Laney Boggs doesn’t end up being prom queen. But Freddie Prinze Jr. falls in love with her anyway.

Adam Hunter is a New York City– based editor and writer. Follow him on Twitter @adamhuntr.

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SPECIAL ADVERTISING SECTION

WHEN LIFE GETS LEGAL

EASING THE PAIN What to Consider When Looking for a Personal Injury Lawyer We asked, they answered. Four of the top trial lawyers in the nation told us what consumers need to know when looking for a personal injury attorney.

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T h o

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SPECIAL ADVERTISING SECTION

WHEN LIFE GETS LEGAL

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Into the Rough At Bandon Dunes, the terrain is gnarly.

The wind, relentless.

And the golf, incredible.

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BY JOHN MCALLEY PHOTOGRAPHY BY ANDY ANDERSON

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J

UST BEYOND the soundproof windows of Bandon Dunes Golf Resort’s ordinarily sedate clubhouse lounge a silent movie is unspooling to the roaring delight of the couple dozen low-handicappers inside.

A golfer on the other side of the glass has just lost his billfold in the 30-mph winds coming in off the Pacific, and as his cash skitters across the ground, he and a posse of caddies run after it with the comic frenzy of Keystone Kops.

It’s a rare eruption of pandemonium at a place that prides itself on being blissfully removed from such disruptions. There are a lot of things that draw the avid golfer to Bandon Dunes. For starters, four of the most spectacular courses ever built in this country—Pacific Dunes, Bandon Dunes (the resort’s namesake and first course), Old Macdonald, and Bandon Trails, ranked No. 3, 6, 12, and 16 on Golf Digest’s ’s current list of the 100 greatest public golf courses in America—are arrayed like magnificent puzzle pieces on the resort’s 2,500 acres of barely tamed oceanfront. A fifth links—the breathtaking, 13-hole Bandon Preserve—is the pitch-and-putt course of your dreams.

But the resort’s subtler allure is in the very thing that makes its success so unfathomable: its incredible remoteness. Globetrotting instructor Hank Haney, whose six years with Tiger Woods yielded a delectably readable best seller, The Big Miss,, would love to tee it up at Bandon Dunes—one of these days. “It’s a really hard place to get to,” he says a few days before I make the journey to the coastal, southern tip of Oregon, a four-and-a-half-hour drive from Portland. “You gotta be committed!”

Life’s craziness has never been more difficult to escape, it seems, and traditionally it’s what we’ve turned to golf to shed. But that’s not why Mike Keiser, the owner of Bandon Dunes, dropped his pin on a spot so removed from the churn of the big city, from hyperactive smartphones, Saturday-morning soccer games, lawn chores, and email tsunamis.

Keiser, a lifelong golfer, made his fortune in greeting cards. You almost certainly bought one of them if, like millions of us, you couldn’t resist the ingenious charm of celebrated illustrator and children’s book author Sandra Boynton’s birthday classic, “Hippo Birdie Two Ewes,” which she drew for Keiser in 1975, when she was 22.

The riches earned at Recycled Paper Greetings—it’s estimated that the cards Boynton created for the company sold more than 200 million copies alone—allowed Keiser to indulge his passion for golf architecture and, particularly, for links golf. That wild, wooly, windblown, and often wet form of the game dates back six centuries and is played in the British Isles on legendary seaside tracks like Scotland’s St. Andrews and—Keiser’s greatest inspiration—Royal Dornoch, an exquisitely weather-

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PORTLAND

Taking the Long Way 1

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BANDON DUNES

From Portland, cut to the coast and ride the Pacific Coast Scenic Byway (U.S. Highway 101), skirting craggy cliffs and the churning Pacific.

Here are four worthwhile stops along the way.

1 Yaquina Head Lighthouse This stoic, white beacon a few miles north of Newport has guided mariners since 1873. Nearby tide pools should not be missed, with their hordes of starfish and spiny purple sea urchins.

2 Devils Churn All of Oregon’s coast is grand evidence of the relentless power of the ocean, but nowhere is the display more impressive than at this wave-carved inlet near Cape Perpetua that explodes with every incoming swell.

3 The Hobbit Trail Six miles north of Florence, enter the unmarked parking lot just south of Carl G. Washburne Memorial State Park. Here you’ll find the trailhead for this mystical half-mile walk. An arching tree canopy, or hobbit tunnel, leads to a pristine beach.

4 Oregon Dunes National Recreation Area North America’s longest stretch of coastal sand dunes extends south from Florence, ending just north of Bandon. Hop on a dune buggy or ATV for a thrilling ride through the sand. Enjoy it—soon you’ll be pitching out of the bunker.

battered 18 holes tucked into a distant nook of the ferocious North Sea’s coast. Keiser wondered what would happen if that brand of golf—available in the States on only a precious few courses and, for the most part, only to members of such untouchably tony private clubs as Eastern Long Island’s Shinnecock Hills—were made possible for the guy with a deep love of the game but not the Hamptons ZIP code.

A “speculative folly” is what Keiser calls it now, 15 years after he built Bandon’s first course on the only patch of land he could find and afford that met the essential standards of true links golf: situated near the sea; minimally carved from natural, gnarly terrain; set on fast, firm, sandy soil. “It’s the reason this place is so remote,” he says over a 7 a.m. breakfast in late May in the main lodge at Bandon Dunes. “On the East Coast, there’s nothing. You can find sand places in Long Island, but you can’t buy the land. You can find them in North Carolina, but they’re state parks and hurricane-prone. I was beginning to despair on the West Coast, too, until we found this.”

ILLUSTRATION BY KATRINN PELLETIER

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“This” is the 50-mile stretch of sand dunes due north of tiny Bandon, Oregon. It’s what Keiser calls “America’s true linksland.” Sitting next to the lithe, salt-and-pepperhaired, 69-year-old entrepreneur, you wouldn’t possibly glean that he has, in the brief period of time since opening that first course in May 1999, created a golf destination that many close watchers of the game think outranks century-old Pinehurst and Pebble Beach. The man whom one longtime golf writer admiringly calls “the anti-Trump” is humble, rigorously undemonstrative, and exceptionally generous in the credit he gives to almost everyone but himself.

“I’m proud of the place, yes, but I’m also astonished that it worked,” Keiser says, moving steadily through a plate of strawberries and watermelon. “That first year, I thought 10,000 rounds was doable—a bit optimistic, but doable. It turned out to be 24,000.” Today, on the four full-length courses combined, that number has grown to 140,000. Ample lodging for extended stays (visitors often play all four courses) became necessary. Four on-site restaurants have blossomed. An elaborate shuttle system makes getting around the sprawling property effortless.

It’s in Keiser’s nature to downplay the success of his creation, but the Golf Channel’s Matt Ginella—one of a dozen or so journalists Keiser is hosting at the resort to mark the opening of the Punchbowl, a dizzily undulating, 2.3-acre putting green—has no qualms about noting its

wonders. “When people use the term ‘an embarrassment of riches,’ that’s Bandon Dunes,” Ginella says. “Again and again, it just clubs you over the head with pure golf.”

That is to say, golf both exhilaratingly raw and strikingly pristine. During a typical round at Bandon Dunes, you might get hammered with 50-mph winds and horizontal sheets of rain. Or you could be blessed with abundant sunshine and a menagerie of unexpected playing partners—deer freely roam all of the courses, and the inland Bandon Trails, with its indiscreetly chummy turkeys, bullfrogs, and woodpeckers, outdoes even Old Macdonald for wildlife. Unlike many of the courses erected in golf’s boom years that are littered with condos and luxury homes, the tracks at Bandon Dunes are untouched by real estate. Signage is minimal, and there’s not a ball cleaner in sight, nothing to detract from the isolated beauty of the place. In my handful of days here, the words “Oh my god” leave my lips at least a dozen times, not because of the need to hit a ball out over the gusty ocean in order to have it blow anywhere near a green (although you will be sending up such prayers) but because the vistas and the greatness of the rough-hewn holes are that overwhelming.

“Livin’ the dream” is how Ron Blair describes it one glorious afternoon on Pacific Dunes, beaming as he approaches the 11th-hole tee box, where a few missteps might send you tumbling to the sea. The 54-year-old A LINE IN THE SAND

The lower greenside bunker on Pacific Dunes No. 9.

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pediatrician from Dallas has made the trek to Bandon five times and is planning his sixth visit. He, too, is blown away by the pure golf—particularly the image of players on foot. Although exceptions are made for medical reasons, carts aren’t allowed on the courses. Each one has to be walked—with or without a caddie. “You’re out here for one purpose: to play golf, enjoy the surroundings, and enjoy the people you’re with,” says Blair, who often brings along his 17-year-old son. “I love the fact that there are no carts, that you can carry your own bag. It just seems to me to be restoring the natural history of the game—having the time to contemplate your shots, battling the weather and terrain. It’s how the game was meant to be played.”

Blair’s experience precisely echoes Keiser’s intuition about what would set Bandon Dunes apart. Not that it’s all a guessing game. Two days before my chat with Keiser, during the wind-blasted opening of the Punchbowl, he breezily mingled with resort guests. “I guarantee you that what he was doing was soliciting feedback and listening,” Ginella says. “He wants people to have fun. It sounds simple, but it’s true. It’s the memorable moments, the fun, that make people come back. Mike understands that.”

Keiser was probably less at ease the following day, when a Golf Channel producer asked him to scale a peak near the circular drive that fronts the resort’s clubhouse.

The producer and his cameraman wanted a hero shot of the constitutionally low-key businessman. As images go, it was canned. But with Keiser’s humming resort and the Pacific as a backdrop, it captured the glory of the game and one man’s remarkable accomplishment.

E

ACH WEEK, SiriusXM’s PGA Tour Radio is crowded with worried voices about the future of golf. “How ’bout a Bring Your Dog to the Course Day?” one caller seriously proposed as a means of lifting sagging attendance at many of the country’s 15,500 golf courses, a count that shrinks by more than 100 each year.

Hank Haney, who moonlights as a fantastically candid morning-show host on Hank Haney Golf Radio, attributes the slippage in golf to all kinds of factors. “The economy and the price of the game are the most obvious,” he says. “A lot of people now consider it unaffordable.”

Add to that the overall diminishment of adult leisure time, and the message is simple: Even if our discretionary income wasn’t under siege, who has the time to play golf anymore? “Clearly, if the game had been invented today it would be much, much different,” Haney says.

“First off, it wouldn’t be 18 holes; it would be 12. You’d use a third less water, a third less land, a third less time, and operators would have a third less maintenance costs. ” Haney thinks it’s time to crank up music on golf courses and to ditch stuffy rules that inhibit casual attire and

cellphone use—anything that might help make the sport more appealing to younger people, whose passion for it isn’t on par with baby boomers. Mark King, former CEO of the club-manufacturing giant TaylorMade, is advocating for a different kind of stretching of golf’s boundaries: His research shows that a change in the size of the cup, from the standard 4.25 inches to a more forgiving 15, would reduce the typical four-hour round of golf by more than an hour.

Some adventurous course operators have opened their fairways to disc golf, a game played with Frisbees. An even more concerted push is being made for foot golf, in which a soccer ball and your best leg replace your Pro V1 and driver. Course owners, especially in California, are jumping onboard with the encouragement of the surpris-

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BRUSH STROKE

Off the beaten path at Bandon Dunes No. 4.

ingly well-organized American FootGolf League. It’s not lost on golf-industry leaders that soccer is a massively popular and growing sport—particularly among Latinos, who, it’s estimated, will make up 30 percent of the U.S. population by 2050.

Ted Bishop, the president of the PGA of America, appears in a YouTube video raving about the pleasures and potential of the soccer/golf hybrid. But Bishop’s most urgent challenge is the need to address core concerns about time and money. His intention is to tinker with the method of payment for golf: Rather than plunking down $50 for an 18-hole round you no longer have time to finish, what if you played only seven or 12 holes and paid by the minute? This summer, the PGA of America is testing the concept at five courses in the Midwest.

“Going forward, I think there might be four or five or six different variations on the game,” says Steve Mona, CEO of the World Golf Foundation, a Florida-based nonprofit whose initiatives for ensuring golf’s future include the First Tee program for kids. “Hopefully, they’ll help move the needle with our two most underrepresented groups: women, who are 50 percent of the U.S. population but only 20 percent of the golf population, and minorities, which we define as African-American, Latino, and Asian. They’re 37 percent of the U.S. population, and growing, but just 21 percent of the golfing population.”

Can the game be made more accessible and inclusive?

“Income is the most direct indicator of participation in golf,” Mona says. “If we can create greater economic diversity in our country, you’ll see greater diversity in golf.”

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O

N THE FIRST HOLE of Bandon Preserve, Josh Lesnik draws his tee shot high into the air and watches it land, with butterfly wings, on the green. As the president of KemperSports, the Chicago-based management company that operates Bandon Dunes and a hundred other golf courses in North America, you’d expect him to have a sweet swing. And he does.

Tucked into the V-shaped acreage that separates the original Bandon Dunes course and its inland resort-mate, Bandon Trails, the Preserve delivers stunning ocean views from almost every one of its diabolically designed but deeply pleasurable 13 holes. It also provides a perfect vantage point from which to watch the flow of golfers

moving in every direction across the beautiful landscape.

It’s a sight that, no doubt, pleases Lesnik. When he was 29, he was the resort’s first general manager, and in recent years he, too, has seen changes in the game—ones that excite him. “If you think about it, there’s never been a better time to be a golfer,” he says. “Because the industry is reacting to an oversupply of courses, rates are dropping. Instruction has never been more affordable; the equipment has never been better.”

“I’m not blind to the fact that the game takes a lot of time and can be an expensive pursuit,” he continues. “But if you look at the number of USGA members, it has gone up over the past five years. Look at the junior golf associations in the States—their registrations have never been higher.”

ON THE EDGE

The putting green of Pacific Dunes No. 11.

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Looking around the course, it’s hard to argue with Lesnik’s assessment. The place is alive with the thrill of the game. Hank Hickox, the resort’s general manager, proposes a theory about why a venue like Bandon Dunes has been largely immune to an economy that has the industry on its heels. “People will take a vacation in a recession,” Hickox says, “even as they’re resisting spending elsewhere or making long-term investments like cars and homes.”

The truth is that Bandon Dunes, on Keiser’s insistence, is a golf dream affordably attained. Greens fees top out at $295 and drop to $100 in southern Oregon’s surprisingly warm winter months. (By contrast, the fee to play Pebble Beach is $495 year-round, and it’ll cost you $410 to tackle

Pinehurst No. 2 in peak season.) The resort does not charge for Wi-Fi. It ponies up for the bank fees collected at the clubhouse ATM. And all proceeds from the par-3 Bandon Preserve—more than half a million bucks last year—go to charity.

Keiser’s innate largesse extends to the residents of Bandon, too, many of whom are among the 800 people the resort employs in the peak season of May through October. If Keiser can get through the red tape, he’ll soon break ground on Bandon Muni, a 27-hole course that is expressly intended to serve—and thank—the community. The cost to play? Twenty bucks. And if you think he’s going to skimp, you’re not grasping the essence of the man. Gil Hanse, the renowned architect hired to build the course in Rio for the 2016 Olympics, is set to design it.

Mike Keiser can’t say what the future holds for the game of golf or Bandon Dunes. But he knows what would be lost if they aren’t standing a hundred years from now.

Maybe there’s something presciently purposeful about how relentless a journey it is to get here. To experience the solitude and joy of golf in an ever-frenetic world, we might need or want to travel farther for it.

Or maybe Bandon Dunes just belongs in that group of other iconic, faraway tests of our fortitude and dreams.

Sandra Boynton, the “Hippo Birdie Two Ewes” illustrator, admits she’s not much of a golfer, but a few years ago she made a hole-in-one at Bandon Dunes. “How’s that for synchronicity?” she says, gently nodding to her contribution to the place. Her witness was Grant Rogers, the resort’s Yoda-like head of instruction, who eerily said, “That’s in,” the moment she struck the ball. “Grant’s a quirky, funny, sort of, oh, subversive guru,” Boynton says, laughing. That sounds about right for a guy who claims his clubs speak to him and who’s been known to play big chunks of a round with just his putter.

I first met Rogers while he was whale watching, with his bag strapped to his back, from an elevated tee overlooking the Pacific. The next morning, over oatmeal and tea, he talked about the pursuits—and those hard-to-getto places—that are the ultimate test of our being. “Golf is a good way to find out about people, but it’s a great way to find out about yourself,” he said that day. “If you’re a serious skier, at some point in your life you need to go to Chamonix, in France. If you’re a surfer, you have to go to Mavericks, in California. If you’re a mountain climber, pretty much you need to go to the Himalayas. But if it’s about golf, if it’s about testing your skill, you have to come to Bandon Dunes. There’s something magical about this place. It’s where you go to find out about yourself—to find out who you are.”

John McAlley’s work has appeared in Rolling Stone Stone, GQ, and Entertainment Weekly Weekly. Let him know how your golf game is going at mcalley.john@gmail.com.

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by SHERIL KIRSHENBAUM photography by SAVERIO TRUGLIA

Kids are messy, exhausting and expensive. But when it comes to parenting, scientific evidence proves that the perks for our health and happiness far outweigh the pitfalls.

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THERE WAS A fleeting moment in May when I imagined that my 16-month-old son, Atlas, and I resembled the Norman Rockwell painting that used to hang in my grandparents’ home. In the famous dinner-table scene, a gray-haired matriarch delivers a golden-brown Thanksgiving turkey to a gracious, smiling family.

I’m no Julia Child, but that evening I chopped and baked a healthy medley of chicken, quinoa, and avocado. Atlas waited patiently in his booster seat and signed “hungry” by touching his fingertips to his mouth. After months of screaming to be fed, this was a milestone. On top of that, our house was reasonably clean, and the boy had already been bathed. I felt relieved, believing I had finally mastered this whole parenting thing.

Seconds later, he reached out to grab the dishes as I carried them to the table, overturning a mountain of quinoa onto the freshly mopped hardwood floor. Our dog greedily gobbled up the chicken strewn across the dining room, unaware of the avocado chunks splotched across her white fur. Atlas tearfully surveyed the mess, then shifted his hazel eyes back to me and signed “hungry.”

We had applesauce for dinner that night. Then Atlas took another bath. Hours later, while scrubbing the floor, it occurred to me that in his portrait of familial bliss, Norman Rockwell lied.

Fair Warning

WHEN MY HUSBAND, David, and I announced we were expecting, every “congratulations” came with a polite warning. Other parents cautioned that we would never get a good night’s sleep or quality alone time again. Childless couples

lamented that we would be too busy to hang out with friends. Our own parents lectured us on the monumental costs of day care, college, and everything in between. In sum, our impending bundle of joy would leave us exhausted, friendless, romantically starved, and broke.

Soon I learned this list was only the beginning.

Before Atlas arrived, my career as a scientist included weekly travel to lecture at universities and museums. After the birth, I felt triumphant when I escaped the house during the hour-long window between feedings and naps. I lost track of world news, and I feared losing myself to the all-consuming particulars of child rearing.

Meanwhile, the sleepless nights and disruption in lifestyle made me wonder: With all the known

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SPAGHETTI OOPS

The author’s Rockwellian visions were overturned—for the better.

drawbacks, why do the overwhelming majority of us have children? For our ancestors, having a brood was necessary for farming, warring, and hunting. But this is the 21st century. Do we feel obligated? Are we acting on a primal instinct?

Do we fear regret if we fail to act before that fabled biological clock strikes midnight? If kids wreak havoc on our bodies, our social lives, and our hardwood floors, what do we get out of the deal? As it turns out, plenty.

Your Hug Is My Drug

MANY TODDLERS LATCH onto a favorite object— think blankies and teddy bears. Atlas went a different route. He attached to my hair. He falls asleep only while twirling it between his pudgy

fingers. It’s taken a toll. My current hairstyle is a cross between Farrah Fawcett’s feathered look and the black tuft of fuzz that sits atop the yellow Angry Bird. But every night when my son reaches out for me, I don’t have the heart to turn him away.

Children aren’t the only ones who attach.

New parents experience a surge of the bonding hormone oxytocin. This chemical is one of the reasons why, after nine months of discomfort and hours of painful labor, women feel jubilant when a red-faced, wailing baby lands in our arms. By dousing our brains in feel-good chemicals, nature tricks us into serving our new, tiny overlord.

As it turns out, oxytocin’s impact lasts long after delivery, and it affects both moms and dads.

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According to research conducted

by Yale University, parents experience rising levels of it during the first six months of a child’s life. It pulses through our bodies when we hug, kiss, and snuggle with our newborn, and it peaks for mothers when they nurse. We may be exhausted, but we stay “high” on the chemical, which buffers physical challenges like sleep deprivation.

Yet oxytocin is just one among many hormones that foster adoration for a new arrival. Last year, neuroscientists at the University of Montreal discovered that a baby’s scent triggers the brain’s dopamine response—the same thing that happens when a ravenous person eats food or an addict gets a fix.

The chemical composition of this new baby smell still eludes scientists, and it only seems to cast its spell during the first six weeks of life. Yet dopamine continues to be activated even after the scent fades. According to pediatrician Lane Strathearn at Baylor College of Medicine, a comparable response is triggered when a mom simply sees her child smile.

In other words, when our kids are happy, we can physically feel it.

Buckets of Disease, or Bastions of Health?

ATLAS IS GOING through a phase in which he puts his tongue to most any noun—person, place, or thing. He tastes the wheels of his stroller. The dog. My shoes. Recently I glanced down to discover that he’d wrapped his lips around a doorknob—and no, it wasn’t our doorknob. Child development experts praise this kind of thing as “sensory exploration,” but I see it as one of the infinite ways kids plot to make the rest of us sick.

I’m not alone. My friend Lauren was dining recently with her extended family when her nephew casually mentioned that Everett, her 2-year-old son, had gum in his mouth. When she asked Everett where he had gotten it, he thrust his

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hands under the table and eagerly chirped, “Right here, Mommy!

They have lots!”

Comic Louis C.K. said it best: “Kids are like buckets of disease that live in your house.” Yet a 2012 Carnegie Mellon study revealed that when exposed to a cold virus, parents are less likely to develop symptoms of illness than nonparents.

Even further, a study from the University of North Carolina concluded that acts of altruism and kindness—generally how we behave toward our family—are correlated with a lowered risk of heart disease and other major illnesses. And one Harvard study suggests that men who share strong bonds with loved ones are 82 percent less likely to die from heart disease than those who are socially isolated.

In other words, the close relationships we develop with those we love appear to be as important to wellness as maintaining a healthy body mass index and avoiding tobacco.

Can’t Buy Me Love

WHAT ABOUT THE financial toll of children? My husband and I anticipated that a child would impact our bank account, but we didn’t realize just how quickly it would add up.

Diapers typically set parents back about $1,000 in the first year alone.

The average annual cost of day care approaches $12,000. Government estimates suggest we spend an average of $250,000 per child between birth and age 17—a figure that doesn’t factor in college expenses.

Good thing money doesn’t buy happiness. (At least once we enter the middle class: Harvard psychologist Dan Gilbert’s research shows that people who bring in $5 million annually are not much happier than those who earn $50,000.) Instead, happiness lies in long-term, meaningful connections. And the Pew Research Center reports that parents describe their ties with children as the most fulfilling of their lives.

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FOR HUNDREDS OF THOUSANDS OF YEARS, nature HAS BEEN GUIDING THE CHANGES IN OUR BODIES TO MAKE US THE BEST PARENTS POSSIBLE. A massive, four-year study by the Max Planck Institute for Demographic Research surveyed 130,000 adults internationally and found that parents are happier than nonparents. Of course, these results come with qualifications. Parenting doesn’t necessarily make people happier, but it’s clear that parenthood is associated with happiness and meaning. Time and again research has demonstrated that parents experience greater depths of joy than nonparents. And sure, the lows are lower too, but like an elite athlete who trains for years to achieve success, the pain and struggle only make the victory that much sweeter.

The Diaper Chronicles

ON MY FIRST date with David, I never could have imagined how much time we would one day spend talking about poop. Whereas we used to wax philosophical about political theory and art, now much of our conversation revolves around Atlas’ diaper. Sometimes, it extends to the poop of other tiny beings too.

My friend Vanessa and her husband recently discovered a bright blue bowel movement in the diaper of their 1-year old son, Jonah. Like all proud parents, they shared the news on Facebook, dispatching photo evidence and asking for theories on what accounted for the discoloration.

Suggestions came pouring in: Did he uncork a bottle of food coloring? Eat a Smurf? We settled on ingestion of blue Play-Doh as the most plausible cause, but the case remains open.

The bizarre thing is that neither David nor I find these discussions disturbing. Poop has become just another part of the day, a routine sandwiched somewhere between shopping for groceries and filling up at the gas station.

It may not sound romantic, but it’s probably not so bad for our relationship. Long-term data on marriage suggests that parenthood keeps us connected to our spouses. Couples with kids are more likely to stay married, and married people are, on average, happier than their unmarried peers. Sure, some couples stay together for their kids rather than for personal happiness. But here’s what I know for certain: Although David and I talk more often about poop than I ever anticipated, we’re still

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talking—and laughing—about a common interest.

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IT’S CLEAR THAT parenthood forces us to shift priorities, but less obvious is the fact that our brains are literally being reshaped.

Becoming a mother or father facilitates a kind of neural reprogramming that helps us better transition from a world primarily consisting of self to one consisting of both self and other.

“The brain stores the information to help us lead our lives in a pattern set by the combination of our genes, our development, and our experiences,” explains neuroscientist Gregory Cogan at New York University. “New situations and experiences rewire brain circuitry in ways that make us best able to adjust.”

After I became a mom, I began to recognize changes in myself that I didn’t expect. I used to rush through the day from one appointment to another; now I frequently pause to enjoy little things like sipping a cup of tea or watching my son at play. Having a child has made me more present, more alive to each moment.

There’s an evolutionary reason for this. For hundreds of thousands of years, nature has been gently guiding the changes that take place in our bodies in order to make us the best parents possible.

“Thriving, surviving offspring is the key currency of evolution,” explains Duke anthropologist Jenny Tung. “It stands to reason that ‘better’ parenting evolves over time.” Those best able to meet the needs of their children have the greatest chance of passing on their genes, which encourages our most nurturing qualities to persist in future generations.

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bolsters this theory. Psychologists analyzed the origins of parenting behavior using data from 20,000 families across the world. They concluded that DNA influences how we express warmth, control, and negativity toward kids. But the most interesting find was that parents and children share a twoway exchange: We actively shape who our kids become, and they in turn affect us. In essence, we grow together.

Living with children is messy and loud, complicated and stressful. It can be exhausting and make us feel like we’re unraveling. We get overscheduled with music lessons and sports practices and spend countless hours picking up discarded food and toys. Yet these are the things we forget over time.

We remember and value the closeness and love—your squealing kid running toward you with open arms, the calm of reading him a bedtime story.

Would we all be better off as parents? Of course not. But for many of us, kids have the capacity to bring out the best. When I reflect honestly on my relationship with my son, I realize that our typical day-to-day existence looks nothing like that scene from Norman Rockwell. That would be boring anyway. Like a pendulum, we swing between highs and lows.

Tender moments turn chaotic and back again. We clean up accidents and celebrate milestones. We wade through tantrums and steer toward belly laughs.

Life with Atlas looks a lot more like a Jackson Pollock: messy, unpredictable, and hard to explain. But in the big picture, priceless.

Sheril Kirshenbaum is the director of The Energy Poll at The University of Texas at Austin and the author of The Science of Kissing. She blogs at scientificamerican.com.

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YOUR ADVENTURE IN

SANDSATION

Seaside is one of the 16 beach neighborhoods found in South Walton County.

PHOTOGRAPHY COURTESY OF VISIT SOUTH WALTON

Northwest Florida Beaches

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From Panama City Beach to Pensacola, the coastal towns of Northwest Florida wow visitors with shimmering waters and white-sand beaches. Dig deeper, though, and you’ll soon discover that the Panhandle sticks out for more than its geography.

BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

What might be included in your ideal outing?

AUGUST 2014 SPIRIT

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Adventure In Northwest Florida Beaches If your favorite activities routinely involve…

GETTING THERE Fly into Northwest Florida Beaches International Airport (ECP) or Pensacola International Airport (PNS). iflybeaches.com, flypensacola.com

WATER WORLD

ENCOUNTER MORE SALTWATER SWIMMERS AS YOU…

Kids ages 4 and under can visit Gulf World Marine Park for free.

Admire Sea Life

Wyndham Bay Point Resort This spread in Panama City Beach is nestled within a 1,100acre wildlife preserve on St. Andrews Bay, where dolphin sightings are almost guaranteed.

Hilton Sandestin Beach Sink into a luxurious treatment at this colossal South Walton County resort’s Serenity by the Sea spa, which the property revamped in its recent $12.5 million renovation.

Henderson Park Inn Located in the mellow fishing village of Destin, this adultsonly B&B has visitors and locals alike raving about the peppercrusted tuna served at its on-site Beach Walk Café.

Which piques your curiosity the most?

PHOTOGRAPHY COURTESY OF GULF WORLD

THEN YOUR MOST IDEAL HOTEL IS…

Gulf World Marine Park in Panama City Beach is the only facility in North America to house rough-toothed dolphins, which are darker in color and more slender than their wellknown bottlenose cousins. Come eye to eye with one of the seven that live here—they were rescued after suffering injuries in the wild—during a dolphin meet and greet. The park is also home to alligators, sea lions, and other aquatic animals.

And then there’s the on-site Gulf World Marine Institute, dedicated to rehabilitating stranded sea turtles and other sea life. Since 1970, thousands of animals have been rescued and released. Visitors can’t tour the rehab area, but they can attend the public releases, which are announced on the Gulf World Marine Park’s Facebook page. Now that’s definitely worthy of a “like.” gulfworldmarinepark.com Your adventure continues…

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time t c e f r e p e h t ’s t I for some time together.

Rediscover Fall in Panama City Beach. visitpanamacitybeach.com | 800.PCBEACH (722.3224)

Holiday Inn Resort The Holiday Inn Resort Panama City Beach is more than just Gulf Front Rooms; it’s THE place to play!

With daily Kids’ Activities and Entertainment for the whole family, you’ll never be searching for things to do! Whether you’re looking to relax and indulge in the spa, stay in shape at the fitness center, enjoy the convenience of on-site dining & lounge options, play a game of pool or ping pong as a family, or even kick back to enjoy some live entertainment or even a Dive-in Movie, this resort has it all!

800-633-0266 • hipcbeach.com

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Miramar Beach • Seascape • Sandestin • Dune Allen • Gulf Place • Santa Rosa Beach • Blue Mountain • Grayton

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Be

ton

Beach • WaterColor • Seaside • Seagrove • Watersound • Seacrest • Alys Beach • Rosemary Beach • Inlet Beach

SOUTH WALTON is not JUST a destination. it’ s a departure.

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Adventure In Northwest Florida Beaches If your curiosity is stirred by…

SHELLFISH INDULGENCE

THEN DON’T MISS…

Try the steamed littleneck clams at Havana Beach Restaurant.

T.T. Wentworth Museum Reopened in November after a six-month renovation, this Pensacola history hub houses artifacts like a 16th-century anchor from the fleet led by city founder Don Tristán de Luna.

GET ACQUAINTED WITH FLORIDA CUISINE WHEN YOU…

Sample Local Fare

Emeril Lagasse moved to South Walton County a few years ago, and we’ve got a feeling it had something to do with the outstanding local restaurants. Consider Grayton Bar & Grill in Santa Rosa Beach. You’ll find perfectly sautéed flounder at this folksy establishment, where husband-and-wife owners Johnny and Debbie Earles often greet guests at the door. In Rosemary Beach, the elegant Havana Beach Restaurant at The Pearl hotel causes a stir with dishes like roasted cauliflower steak with grit cakes and mushroom cream sauce. And over in the community of Seaside, Bud & Alley’s is known for its long-standing tradition of inviting guests to predict when the sun will set. The reward for a correct guess? A drink on the house. graytonbarandgrill.com, thepearlrb.com, budandalleys.com Your adventure continues…

YOLO Board Adventures Coastal dune lakes are only found in a few places in the world—and South Walton County has 15 of them.

Go stand-up paddleboarding with this outfitter, based at the WaterColor Inn & Resort in Santa Rosa Beach.

GETTING AROUND Check each area’s convention and visitor’s bureau website for the easiest way to get around: visitpensacola.com, emeraldcoastfl.com, visitsouthwalton.com, visitpanamacitybeach.com

Which view do you prefer?

Continued

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OPEN SEATING FOR ALL FLIGHTS

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PLAN YOUR PERFECT BEACH GETAWAY

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Adventure In Northwest Florida Beaches If your preferred vantage point is…

Continued

What might you reach for on the weekend?

TAKE TO THE OPEN WATER AND…

Reel One In

You don’t get dubbed the “world’s luckiest fishing village” by chance. “Destin’s proximity to the Gulf’s deep waters makes for excellent conditions. It can take twice as long to reach these depths from other cities on the Gulf,” says Captain Mike Eller, a 32-year veteran of the sport and owner of FishDestin.com, a company that books everything from party boat trips to deepsea overnights. “From April through October, giant schools of bait fish migrate past here, with a ton of game fish following them.” Anglers who prefer sturdy ground scurry to Okaloosa Island Fishing Pier, 7 miles west of Destin. (Need gear? The tackle shop rents rods and reels.) The 1,200-foot pier is prime for luring bonito, king mackerel, and pompano, which many call Florida’s tastiest fish. fishdestin.com, okaloosaislandpier.com

THEN PLAN AN AFTERNOON AT...

Mainline Art House A gallery of works by local artists is only part of the draw—this new Pensacola shop also sells glass vases, stationery, and other home goods.

Shell Island Catch glimpses of dolphins, deer, ghost crabs, and other wildlife at this undeveloped 7-mile barrier island, part of St. Andrews State Park in Panama City Beach.

Key Sailing During a parasailing lesson on Pensacola Beach, you’ll take in views from up to 800 feet. You can even share the ride with a buddy or two.

FAMILIAR FISH

GETTING OUT Destin’s HarborWalk Village hosts Rock the Docks Live, a free concert series held Saturday nights throughout the summer. destin boardwalk.com

Your adventure continues...

PHOTOGRAPHY BY JAMES MCENTEE/ EMERALD COAST CONVENTION & VISITORS BUREAU

Red snapper is a common catch in Destin.

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“Top Beach in the U.S.” USA TODAY “Top Place to Visit” National Geographic “Top 25 Destinations in the U.S.” TripAdvisor

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Adventure In Northwest Florida Beaches Continued

Which dish is more appealing?

Edward’s The best fish tacos around—made with grilled grouper and topped with jalapeno-lime salsa—await you at this Rosemary Beach treasure. Dig in while enjoying live music on the patio.

Continued

PREFER THE HIGH LIFE? THEN IT’S TIME TO…

Eye the Sky

THEN PULL UP A CHAIR AT…

Clemenza’s This Fort Walton hideaway offers Italian cooking classes led by co-owner and head chef Dom Damiano, a second-generation SicilianAmerican.

Continued

Boshamps After you’ve spent the day fishing, many restaurants in the area will cook your catch. This Destin Harbor favorite offers four decks with panoramic water views.

FOLLOW US Follow Spirit editors on the road by connecting with us on Instagram @SpiritMagazine.

What weighs more than 24,000 pounds and reaches speeds of up to 700 mph? Aircraft flown by the world-famous Blue Angels, officially known as the U.S. Navy Flight Demonstration Squadron. Based at Naval Air Station Pensacola, this elite, 16-person team practices its swooping stunts above Pensacola’s National Naval Aviation Museum most Tuesday and Wednesday mornings from March through November. The show doesn’t end there, though. Inside the massive museum, you’ll be floored by more than 150 restored military aircraft, including the first plane to ever land at the South Pole (it was equipped with skis!).

Let one of the volunteer guides—most are retired members of the military—share personal flight stories as you take a free, hour-long tour. navalaviationmuseum.org

IN FORMATION

The Blue Angels’ practice flights are a treat for onlookers.

And when youˇre done…

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Destination:

Paradise ResortQuest by Wyndham Vacation Rentals® is easily the most comfortable and unforgettable way to stay whether your travels include two or twenty.

With thousands of vacation rentals in Northwest Florida and Orlando, each of our rentals is backed by our Vacation Rental Bill of Rights®. From the seclusion of Perdido Key, to fishing in Destin, to a whole range of activities in Panama City Beach, we’re sure to have a spot just for you. Plus, with direct flights on major airlines into Panama City Beach (ECP) and Pensacola (PNS), your paradise destination is even quicker than you think. Stay with us and experience the difference!

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Adventure In Northwest Florida Beaches

More Ways to Explore Your adventure in Northwest Florida Beaches isn’t over yet. For insider insight on what else to do in this stretch of coastal towns, we caught up with our biggest supporters in the region.

PHOTOGRAPHY BY DEX DESIGNS PHOTOGRAPHY

Calendar of Events THIRD FRIDAY OF THE MONTH Downtown Pensacola Gallery Night Confirm details at visitpensacola.com SEPTEMBER 12–14 Chasin’ the Sun Music Festival visitpanamacitybeach.com

ILLUSTRATION BY STEVE STANKIEWICZ

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OCTOBER 6–12 South Walton Fashion Week swfw.org OCTOBER 11 Mexico Beach Art & Wine Festival visitmexicobeach.com

NOVEMBER 27 30A 10K and Fun Run in Rosemary Beach 30a10k.com DECEMBER 31 Celebrate Twice in Port St. Joe and Mexico Beach celebratetwice.com

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Adventure In Northwest Florida Beaches

1

IN THE GLOW

Sanctuary by the Sea offers luxurious rental condos.

Rent a Beach House There may be no place like home,

but when you’re hunkered down in a beach house with 30 of your closest friends, does it really matter? ResortQuest by Wyndham Vacation Rentals, Northwest Florida’s largest vacation rental company, offers units ranging from small studios to lavish penthouse suites.

Kick back, and stay awhile. wyndhamvacationrentals.com

Play at a Classic Beach Club

Toast the Sunset

Save your appetite for sunset, and you’ll be treated to a double dose of indulgence at the Fish Out of Water restaurant at WaterColor Inn & Resort in South Walton County: You’ll not only enjoy dishes like grilled diver scallops but also get a front-row seat to dusk settling in over golden dunes. watercolorresort.com

If you’ve seen Dirty Dancing, then you have an idea of what Watersound Beach Club, in the South Walton County community of Watersound, is all about. Managed by St. Joe Club & Resorts, this sprawling setup is open to guests who stay at any of the company’s properties, which include two boutique hotels and more than 270 luxury vacation rentals along Scenic Highway 30A. Think of it as a giant clubhouse on the beach, complete with a lagoon-style pool, kids’ camps, golf courses, beach bonfires, and more. stjoeclub.com

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HAS ITS PERKS

vacation rentals

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Adventure In Northwest Florida Beaches

“People don’t realize how serene Cape San Blas is. It’s one of the few places left where you can truly unplug.”

—JULIA CUNNINGHAM Owner, Coastal Realty Group

Invest in a Home

Out-of-town visitors to southern Gulf County have been known not to leave. If you find yourself thinking that a vacation to this area just won’t cut it, talk to the experts at Coastal Realty Group, the area’s go-to source for investment properties and vacation homes. whycapesanblas.com

Go Horseback Riding There are only four places in Florida where you can ride a horse on the beach, and Cape San Blas is one of them.

Saddle up year-round with either Rockin M Ranch or Broke-a-Toe, two companies that offer daytime, sunset, and moonlight rides. therockinmranch.com, brokeatoe.com

Unwind, Tiki-Style BRIGHT SIDE

Five miles of sandy stretches await visitors of Mexico Beach.

Experience Incredible Sand The stuff found on most beaches contains a mixture of about 20 different minerals. That’s not the case on powder-white Mexico Beach. Because river silt never gets deposited here, the sand is solely composed of evenly sized, highly reflective quartz crystals that keep the beaches cool, even in the hottest months. visitmexicobeach.com

When in Mexico Beach, do as the locals do. That means a trip to Toucan’s, a twostory, thatched-roof seafood joint situated right on the beach. Opt for the seafood platter for a combo of shrimp, scallops, oysters, and crab cakes. Got your second wind? Volleyball courts, swings, and seesaws are located behind the restaurant. toucansmexicobeachfl.com

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Adventure In Northwest Florida Beaches

Taste Tupelo Honey

9

How sweet it is to be located near the country’s largest concentration of Tupelo trees, the source of that prized nectar, Tupelo honey. Pick up a jar at many Gulf County establishments, including grocers and book stores, or pay a visit to Smiley Honey in Wewahitchka, where you can tour the bottling facility and score free samples. smileyhoney.com

THE HIGH LIFE

Cross the dune walkover at One Seagrove Place for instant beach access.

Score Stellar Views

When you stay at One Seagrove Place, the ocean is never out of sight. Every condo rental at this getaway in South Walton County’s Seagrove Beach comes with a private balcony facing the Gulf so you can soak up the beach life discreetly before exploring the other top-notch amenities available on-site. oneseagroveplace.com 106 SPIRIT AUGUST 2014

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Have a Drink

See New Urbanism

Rosemary Beach in South Walton County is one of the country’s finest examples of New Urbanism, a design movement that focuses on community. Here, neighborhoods are connected by footpaths and bike trails, minimizing the need for cars. rosemarybeach.com

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Paradis Pull up a chair at this come-as-youare restaurant in Rosemary Beach and order the blueberry lemon drop martini, made with blueberry vodka and lemon juice and finished with a sugar rim.

Plan your visit for happy hour (between 5 and 6 p.m.), when this and two other martinis—classic cucumber and classic rum daiquiri—are just five bucks a pop. restaurantparadis. com

Summer Kitchen Café What began as a walk-up window inside a tiny, red shack has grown into one of the most beloved hangouts in Rosemary Beach.

Established in 1999, the community’s first restaurant cools guests off with its Green Smoothie, made with kale, banana, cayenne, lemon, avocado, and coconut water. Drink it on the patio while people-watching. summerkitchen cafe.blogspot.com

Rose Bros.

This neighborhood joint on the bottom floor of The Pension Hotel in Rosemary Beach turns ice cream floats into works of art. Choose among soda flavors like root beer, sarsaparilla, and cream soda, then top with your choice of ice cream, ranging from classic vanilla to salty caramel. The finished product looks almost too good to drink. rbsodafountain.com

7/3/14 12:46 PM

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• Dinner for two (2) at V Seagrove Restaurant, a Golden Spoon Top 100 Florida Restaurant • Two (2) tickets to any two (2) Visit South Walton Signature Events (various dates) • YOLO Board paddle trip from the Sandestin Marina on Choctawhatchee Bay

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PANAMA CITY BEACH ADVENTURE • Three (3) nights at Sterling Resorts • Two (2) passes to Miracle Strip Amusement Park • Gulf World Marine Park “Swim With a Dolphin” programs for two (2) • Captain Anderson’s Marine 10 Hour Deep Sea Fishing trip for two (2), and four (4) tickets for the Seafari Eco-Tour • Diver’s Den Discover SCUBA classes for two (2) • Restaurant Certificates to: Firefly, Bud & Alley’s, Captain Anderson’s Restaurant, Patches Pub and Grill, Marina Cantina and Runaway Bay Caribbean Grill

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Calendar

Looking Ahead Mark your calendar for these fun-filled events held across the country in August and September.

NAPERVILLE, ILLINOIS

AUG

Veggie Fest

The ninth annual Veggie Fest is here to prove that living meat-free is at last inching closer to mainstream embrace.

The two-day event, held at the Science of Spirituality Meditation Center in Naperville (a suburb of Chicago), is expected to draw around 25,000 attendees to a family-friendly celebration of edible leaves, roots, pods, seeds, buds, and flowers. The sharp rise in the country’s vegetarianism, with numbers tripling in the U.S. since the 1970s, is largely attributed to recent, reputable research reporting that such a diet is healthier, promotes weight loss and maintenance, is better for the environment, and releases our pets from any fear that they’ll one day be baked, grilled, or sautéed.

Veggie Fest, the largest affair of its kind in North America, serves up food demos with restaurant owners, chefs, and authors; an international food court; live music from some of the Windy City’s best bands; professional speakers discussing lifestyle, diet, and environmental issues; children’s programs with face painting, clowns, and crafts; and more than 100 vendor booths selling all sorts of goods. Admission is free, although event organizers appreciate if guests swing by the

9

HIT THE FLOOR

It’s the first step to getting your groove on at New York City’s Jazz Age Lawn Party.

PHOTOGRAPHY BY WHITNEY BROWNE (JAZZ)

GLOW ON

The Great Reno Balloon Race lights up the Biggest Little City’s skyline.

AUGUST 2014 SPIRIT

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Calendar on-site blood drive truck to make a donation or bring nonperishable veggie items for a local food pantry. veggiefestchicago.com SNOQUALMIE, WASHINGTON

AUG

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Snoqualmie Railroad Days

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downtown area (where David Lynch once filmed lush exteriors for the cult TV series Twin Peaks).

With an expansive model train layout, a living-history program, railway equipment demonstrations, a classic car show, and train rides pulled by one of the last working steam locomotives in North America, Railroad Days promises fun for the whole family.

Northwest Railway Museum, which produces the event, gives visitors an insider’s look at the excitement of working railroads, illuminating the important role they played in shaping the character and culture of the Pacific Northwest. There will also be a pancake hosted by the fire department, 1-, 5-, and 10K fun runs, a parade, bountiful food and drink, arts and crafts, and wagon rides, as well as three stages of live music and entertainment to inspire plenty of caboose shaking. railroad days.com CHICAGO

AUG

The Fest for Beatles Fans

We know, we know, all you need is love. But if you’re a die-hard Fab Four fan, you’ll also want to set out on the long and winding road for The Fest, a three-day extravaganza simultaneously celebrating its 38th year and the 50th anniversary of the first stateside appearance of John, Paul, George, and Ringo (which some historians might argue is more important than the arrival centuries earlier of an errant Italian explorer). Held at the Hyatt Regency O’Hare, the toe-tapping, pulse-quickening event, which was endorsed by The Beatles themselves years ago, boasts live performances by Peter Noone of Herman’s Hermits, Micky Dolenz of The Monkees, Mike Pender of The Searchers, Mark Rivera (Billy Joel’s saxophonist, who also happens to be

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Ringo’s musical director), and guitarist Laurence Juber of Wings, among others. Liverpool, arguably the world’s best Beatles tribute band, delivers a rousing performance of fan-favorite hits, and Radio Hall of Famer Terri Hemmert, who hosts the nationally syndicated Breakfast with the Beatles show on Sunday mornings, will carry out the fest’s emcee duties. The exhibit floor will be packed with rare Beatles artifacts, art and photo exhibits, roundtables, trivia contests, dance parties, yoga workouts, autograph sessions, and more. If you can’t make it out to the Windy City this month, the Fest hits Los Angeles in October. thefest.com DETROIT

AUG

African World Festival

Borrowing this year’s theme from Stevie Wonder’s 1973 chart-topping funk anthem, “Higher Ground” (Till I reach my highest ground, no one’s

15

gonna bring me down, oh no), the 32nd annual African World Festival gathers more than 150,000 guests in a celebration of culture, heritage, and history. Held from 11 a.m. until 11 p.m. over three days at the Charles H. Wright Museum of African American History—so named for the late Motor City physician who, in 1965, helped establish the institution—the fest offers poetry, drumming, dance, educational installations, and interactive history lessons, as well as more than 150 purveyors of visual arts, handmade crafts, apparel, and accessories. Tea ceremonies, a traditional Moroccan wedding, three stages of live entertainment, and film screenings also delight guests. A highlight will undoubtedly be a roof-raising set by the Grammy-winning Clark Sisters, whose 16 albums reveal tremendous soul, warmth, and stunning vocal acrobatics. thewright.org/africanworld-festival

NEW YORK CITY

AUG

Jazz Age Lawn Party

At the ninth annual Jazz Age Lawn Party— hosted by Michael Arenella and His Dreamland Orchestra, the world’s premier Jazz Age dance band— you’ll be “borne back ceaselessly into the past,” as F. Scott Fitzgerald penned, by a West Egg extravaganza that would delight even his lovelorn millionaire, Jay Gatsby. Your time machine to the Roaring ’20s begins with a breezy ferry ride from either Brooklyn Bridge Park or the Battery Maritime Building to historic Governors Island, with its sprawling greens, century-old trees, fresh sea air, and Art Deco–flavored architecture. St-Germain provides the affair’s signature spirits, with legendary mixologists Julie Reiner and Andy Seymour presiding over the cocktail concocting, while East Village master chef Jimmy Carbone serves up the party’s good

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Calendar eats, including squab on toast, steak sandwiches, and shrimp rolls. Period tunes, dance lessons, Charleston contests, and Ziegfeld Follies–inspired performances, plus a photo booth, a classic car exhibition, and carnival games for flapperettes and junior gents highlight this indelible return to an exuberant, glamorous era. jazzagelawnparty.com

PORTLAND, OREGON

AUG

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PDX Adult Soap Box Derby

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the PDX Adult Soap Box Derby, firing the starter’s pistol on a Northwest edition of the DIY drag race, luring six contestants to the top of volcanic Mount Tabor.

This year, the 18th annual event features up to 42 competitors racing three at a time while approximately 10,000 spectators picnic and gawk at the machines as they desperately hurtle along at breathtaking speeds. According to event guidelines, each vehicle must weigh no more than 500 pounds, be outfitted with brakes and a horn, run solely on gravity, and cost less than $300. (Which probably sounds like your first actual car, right?) The perilous 0.7-mile course is a thrilling combo of straightaways and curves sure to amp up the heart rates of the competing daredevils. The first race gets started at 10 a.m., and a 30-minute intermission at 1 p.m. features the Last Regiment of Syncopated Drummers, accompanied by baton twirlers, in a dynamic, percussive performance. soapboxracer.com AUSTIN, TEXAS

AUG

Austin Bat Fest

“Twinkle, twinkle, little bat, how I wonder what you’re at,” the Mad Hatter once daftly rhymed in Lewis Carroll’s Alice’s Adventures in Wonderland.

But the denizens of Austin know exactly where to find Tadarida brasiliensis, otherwise known as the Mexican free-tailed bat: beneath the Ann W. Richards Congress Avenue Bridge. From March through November, the nocturnal mammals who reside there—more than 1.5 million of them—take nightly flight to sate their hunger, devouring a collective 250 tons of moths, crickets, mosquitoes, and grasshoppers along the way. The 10th Annual Austin Bat Fest, an off beat affair that proudly realizes the city’s

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unofficial mission of “keeping it weird,” finds thousands of Austinites celebrating the critters, which can, in a single night, fly 250 miles at heights of up to 10,000 feet. Come early for the costume contests, 10 bands on two stages, children’s activities, more than 75 arts and crafts vendors, and tasty vittles. The main attraction—the feeding flight—typically takes off around 7 p.m. and lasts up to an hour, weather permitting. Fun fact: According to fable-meister Aesop, bats are nocturnal because they’re delinquent on a large debt owed to a bookie who only keeps daylight hours. And that’s no guano. roadwayevents.com

steps from a spate of movement maestros. The hip-shaking gala concludes Saturday evening with an all-star performance choreographed by award-winning dancer and festival founder Neri Torres. According to the infinite wisdom of the 2004 film Dirty Dancing: Havana Nights, dancing is about “being exactly who you want to be in [the] moment.” In

Miami, you might discover who that is. ife-ile.org LOUISVILLE, KENTUCKY

AUG

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Ife-Ile Afro-Cuban Dance Festival

Magic City lays claim to having the largest CubanAmerican population in the U.S., and the 16th annual Afro-Cuban Dance Festival celebrates the island culture’s propensity for sultry hoofing, elegant pas de deux, and vigorous boogieing. Produced

by Ife-Ile—the premier cultural organization dedicated to the preservation and promotion of Afro-Cuban culture through the performing arts—the threeday festival glorifies “the rhythm of the island,” as Gloria Estefan proclaimed in the 1985 hit “Conga,” with a variety of panels, lectures, workshops, and performances from experts on fancy footwork.

The Koubek Center, part of Miami Dade College, offers up a Thursday evening “Fusion Works in Dance” panel discussion followed by a performance by Ife-Ile musicians.

A sensual, full-flavored Friday evening street fair in Little Havana raises the heat with mouthwatering morsels, mojitos, arts and crafts, and the chance to learn the conga, rumba, cha-cha, bolero, danzonete, habanera, and other

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the Bluegrass State’s musical heritage with three days of powerhouse performances—not to mention ample pours of a spirit rumored to flow as freely through Kentucky as water itself. Held at Louisville’s Water Tower Park, the toe-tapping jamboree gathers the best purveyors of a musical style known for its Appalachian roots, rapid tempos, overlapping melodies, and soaring use of banjo, fiddle, mandolin, harmonica, and upright bass. Though this year’s lineup was not announced at press time, be prepared to work up a sweat as you buck dance, flatfoot, and clog your way to musical bliss. Southern cuisine from barbecue to burgoo is on hand to satisfy your appetite, while the Bourbon Experience tent provides the perfect place to cool down and quench your thirst. This Commonwealth favorite also puts up a play area for children with bounce houses and abundant activities, while casual shoppers will enjoy an expansive marketplace of arts and crafts from across the state. kentuckyblue grassfestival.com RENO, NEVADA

SEPT

5

The Great Reno Balloon Race

Up in the sky! It’s a bird, it’s a plane, no, it’s—more than 100 wildly colorful hot air balloons!

Storming the September skyline over Rancho San Rafael Regional Park, the 33rd annual Great Reno Balloon Race is the world’s largest free-admission hot air ballooning event. Attracting more than 110,000 spectators each year, this three-day extravaganza merges our nation’s passion for flying with its mad obsession over wacky competitions. Each day, qualified pilots head skyward around 6:45 a.m. and steer over targets marked with Xs on the ground, which must be tagged with beanbags hurled from the baskets. The pilot

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who racks up the most points over the duration of the contest is named champion and wins a prize purse of $11,000. If contests are but a bunch of hot air to you, enjoy the event’s Glow Show, which offers predawn eye candy as dozens of creatively lit balloons head skyward. Notably, this year offers the third appearance of the beloved, 86-foot Darth Vader balloon. Food, drinks, and a children’s play area are on hand, and tethered balloon rides are available for a $5 donation to a local nonprofit. renoballoon.com

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In 1942, legendary science fiction writer Isaac Asimov introduced the Three Laws of Robotics—a robot may not injure a human being, a robot must obey orders given to it by human beings, a robot must protect its own existence—and pop culture was never the same.

At Robothon, a thrilling annual contest between dozens of amateur-built robots at Seattle Center Armory, you can see for yourself how far Asimov’s laws have been bent. (Hint: probably more than in Bicentennial Man but less than in Transformers: Age of Extinction.)

Produced by the Seattle Robotics Society, this free event features a wide and wacky range of competitions—some of them combat-related—with a few strict guidelines for bots: no flying, no combustion engines, and no projectiles. In the Robo-Magellan event, autonomous robots must navigate a 1,000-foot obstacle course, while the Mini-Sumo contest finds two robots duking it out in a sumo ring, with points scored every time one is knocked from the circle. It’s sure to be a delightful, eccentric day for families, tech geeks, and sci-fi fans alike. robothon.org

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Fun!

Ever wanted to wrestle a gator with your bare hands?

Put your money where your mouth is in this month’s origami lesson.

BY J O H N M O N T RO L L continued on page 121

120 SPIRIT AUGUST 2014

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PHOTOGRAPHY BY ADAM VOORHES

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Fun!

Reversefold

STEP 1 Fold and unfold along the horizontal guide.

STEP 5 Reverse-fold along the guide.

STEP 2 Valley-fold along the dashed guide.

STEP 6 Wrap the dollar bill in back all the way to the front.

Squashfold

STEP 3 Squash-fold the top layer as shown.

STEP 7 Valley-fold along the vertical guide.

STEP 4 Valley-fold along the dashed guide, then unfold.

STEP 8 Turn over.

Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson. Now get folding!

VALLEY-FOLD Make a crevice.

MOUNTAIN-FOLD Form a peak.

FOLD DIRECTION

SQUASH-FOLD

Bend paper this way.

Push two corners together until “squashed.”

FOLD AND UNFOLD

REVERSE-FOLD

This sets a crease you’ll use later.

Fold so the indicated part of the bill is inverted.

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Fun!

STEP 9 Valley-fold along the dashed guides.

STEP 11 Valley-fold along the vertical guides.

STEP 10 Valley-fold along the dashed guides.

STEP 12 Unfold at left.

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Squashfolds

STEP 13 Mountain-fold along the guide.

STEP 15 Squash-fold as shown.

STEP 14 Valley-fold the top layer along the vertical guide.

STEP 16 Valley-fold along the vertical guide and swing out from behind.

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STEP 17 Fold inside as shown.

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Squashfold

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STEP 20 Turn over.

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Below the Fold

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STEP 21 Fold the front legs as shown.

STEP 23 Curl the tail and open the mouth.

Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

Squashfolds

STEP 22 Squash-fold the front legs. Fold the hind legs as shown.

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6 3 7 9

4 7 3

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on pages 132 and 133

F1_FUN_SP.indd 127

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Easy Crossword

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ACROSS

1 Design detail 5 Dart 9 Stubble remover 14 Northern capital 15 Unwilling (var.)

16 A ruminant 17 Brim 18 Look like a wolf 19 Like lions 20 Its next site is Rio 23 It’s toxic in

herbicides 24 Reef dweller 25 Push for the money 26 Like Gen. Powell 28 Every other hurricane

31 Sedate 34 Campbell of Blind

Horizon

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55 Chestnut 56 Purplish tuber 57 Divide into equal

parts

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DOWN

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Unnamed ones Frolicked Use to one’s advantage 11 Healthful mineral 12 Bills that pay few bills 13 Cabernet, e.g.

21 Give off 22 Taxi feature 26 Excite 27 Preholiday nights 28 Lightly burn 29 Fedora, etc.

30 “I mean business!” word 31 Kind of team 32 Michelin product 33 Part of a pot 34 Forbidden act 35 Sullen gloomy feeling 37 Martin’s Laugh-In partner 38 Marco Polo destination 43 Large fishing nets 44 Spleen related 45 ____ to (in on) 46 Swing wildly 47 Type of wave 48 Provide 49 Deck mopper 50 Champagne descriptor 51 Wimbledon champ of ’95 52 The Last of the Mohicans girl 53 Placer contents 54 Lazy man’s “notwithstanding” 7 8 9 10

F1_FUN_SP.indd 129

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Fun!

Pressed for Space

BY M Y L E S M EL LO R 1

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Hard Crossword

A puzzle for experts.

Answers on page 133

ACROSS

Hindu deity Baseball commissioner Selig 8 Elon Musk product 13 Pair in the tabloids 14 Sci-fi classic 15 Before the appearance of life, in geology 16 Mystique 1 5

Small quantity Device for accelerating particles 19 Repository of information for research 22 Terrestrial amphibians 23 Unified 24 Shows ill will 27 Whole kit and caboodle 29 Persuaded 33 Great Barrier Reef swimmer 34 Nose-dive 36 Jacket lining, sometimes 17 18

37 Have lofty

ambitions 40 Romanian capital 41 Thank Me Later rapper 42 Under ____ 1992 Steven Seagal film 43 A whole bunch 45 It’s OK on board 46 Breadwinner 47 Faucet word 49 Distance 50 Constitutional right 58 Like certain seals 59 Five-star

Harbor markers Golden Rule word Not to be persuaded 8 Kite’s weapon 9 Internet magazines 10 Very small sum 11 Repeated, it’s a Carrey flick 12 Entry 14 Various soils 20 Scared, in Shakespeare 21 Almond or peach, e.g.

24 Petite 25 Easy stroll 26 Ideas, opinions, etc.

27 Came to 28 Lincoln Center seat 30 Pretty regularly 31 Charge at 32 Sideboard 34 Master’s command 35 Passover 38 Muse of love poetry 39 Foolish ones 44 Swerves 46 Register 48 Bizarrely 49 Otherwise 50 Admit freely, with up 51 Indian noblewoman 52 Times 53 Win for Kasparov 54 Cries at fireworks 55 Stage piece 56 Major Baltic port 57 Student offerings 5 6 7

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performance

61 Freeway tie-up 62 Hammer-wielding

god

63 Stray calf

(variant)

64 Actress Spacek 65 Winter clock

setting in NJ

66 Places to seek

wellness

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130 SPIRIT AUGUST 2014

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Sudoku EASY 1 5 3 6 9 1 7 2 4 8 7 8 1 6 9 5 4 2 3 3 7 9 8 5 2 1 6 4

4 8 7 5 3 9 1 6 2

1 2 3 6 7 8 4 9 5

9 5 6 4 2 1 8 3 7

7 4 9 2 8 6 5 1 3

2 3 5 9 1 7 6 4 8

8 6 1 3 4 5 2 7 9

EASY 2 3 7 8 9 5 2 1 4 6 5 3 1 7 2 4 8 6 9 4 9 3 2 1 7 6 8 5

1 8 9 4 5 3 2 6 7

5 4 7 8 6 2 1 3 9

6 3 2 7 9 1 8 5 4

2 6 5 9 3 4 7 8 1

9 7 8 2 1 5 6 4 3

4 1 3 6 8 7 5 9 2

EASY 3 1 9 8 3 5 2 7 6 4 6 2 1 8 7 9 5 4 3 2 3 5 9 8 7 4 1 6

6 8 5 7 3 1 9 4 2

4 9 1 8 5 2 6 3 7

3 7 2 4 6 9 8 1 5

5 1 3 9 4 6 7 2 8

2 6 8 3 1 7 4 5 9

7 4 9 5 2 8 1 6 3

EASY 4 1 2 5 6 6 4 9 7 8 3 7 9 4 8 3 2 9 5 2 4 7 1 6 8 5 7 1 3 2 9 8 1 3 6 4 5

3 8 5 6 1 9 4 7 2

4 2 1 7 3 5 8 6 9

9 5 6 1 8 3 2 4 7

7 1 4 5 6 2 9 3 8

8 3 2 9 7 4 6 5 1

MEDIUM 1 6 9 4 1 8 1 5 7 6 9 2 8 3 4 5 3 2 6 5 4 9 1 8 2 7 7 4 5 9 3 5 3 9 8 6 8 6 1 7 2 4 7 2 3 1

2 3 7 1 6 8 4 5 9

5 4 6 7 3 1 2 9 8

3 8 1 9 5 2 7 4 6

7 2 9 8 4 6 1 3 5

MEDIUM 2 4 1 9 2 5 3 5 6 7 8 7 8 2 1 9 1 6 8 5 2 2 7 4 6 3 5 9 3 8 4 8 4 1 3 6 9 2 5 4 7 6 3 7 9 1

6 4 3 9 1 7 5 8 2

8 2 6 4 9 1 7 3 5

3 9 5 7 8 6 2 1 4

7 1 4 3 5 2 9 6 8

7/8/14 10:25 AM

Fun! It’s a Seasonal Thing MEDIUM 3 1 4 8 7 5 5 9 7 2 3 2 6 3 8 1 7 2 5 3 4 6 8 1 5 9 4 3 9 6 8 9 7 2 1 6 8 5 4 9 2 3 1 6 4 7

6 4 9 1 7 2 8 3 5

9 1 4 6 2 5 3 7 8

3 8 7 9 4 1 5 6 2

2 6 5 8 3 7 4 1 9

MEDIUM 4 4 1 2 3 7 3 5 6 8 9 7 9 8 2 5 8 6 1 4 3 5 2 7 1 6 9 4 3 7 8 1 7 4 9 2 6 3 9 5 1 2 8 5 6 4

6 1 4 5 9 2 8 7 3

5 2 6 9 4 1 3 8 7

8 7 1 2 3 5 6 4 9

9 4 3 7 8 6 5 2 1

HARD 1 3 8 7 1 9 5 6 4 4 1 2 7 5 7 4 9 1 3 8 5 2 6 9 8 6 9 3 2 8 4 5 6 7 2 1 3

9 8 3 6 2 4 7 1 5

6 2 5 3 7 1 8 9 4

5 3 8 1 9 7 4 2 6

2 7 6 8 4 5 1 3 9

4 1 9 2 6 3 5 7 8

HARD 2 1 4 3 9 9 6 2 1 8 5 7 2 3 9 6 8 5 7 8 4 2 1 4 7 7 8 5 3 4 3 1 6 6 2 9 5

7 3 6 1 9 5 4 2 8

5 8 4 2 6 3 1 9 7

8 5 1 4 2 6 9 7 3

2 4 9 7 3 8 6 5 1

6 7 3 5 1 9 2 8 4

HARD 3 5 7 8 6 1 6 9 4 2 4 3 7 8 9 7 2 6 5 1 3 3 2 4 5 9 8 5 1 4 1 6 9 7 3 2 8

9 5 8 1 4 7 2 3 6

2 3 1 6 9 8 4 7 5

1 7 5 3 2 9 6 8 4

3 2 9 4 8 6 7 5 1

4 8 6 5 7 1 3 2 9

HARD 4 5 3 8 9 7 4 1 8 9 6 2 4 8 1 6 3 2 5 3 7 4 9 7 1 3 8 5 6 6 2 9 5 1 7 4 2

7 6 3 2 8 5 4 1 9

1 2 5 4 9 6 7 8 3

2 5 1 7 6 3 9 4 8

6 3 8 9 4 2 1 7 5

4 9 7 5 1 8 2 3 6

S O T S

P S E U D

E L E M I

C O M M O D S T A I W I N T A R T Y T E E P S P R T W A I H A L V O B E Y

F L O E R X I U N D E R O S W E A I N N E S

L O G O N

I T L L

N O N O

R E V U P

G R A F

C O R A

T H E Y M E E T V E E R S L F I L E A N I A L L

R O M P E D C H I N A

A V A I L M O O D I N E S S

Pressed for Space

Z I N C

O R N E E D S

S E A R

H A T S

E L S E

T I D A L

E N D U E

G O L D

D I A L

E T U I

V E R B

A M A R E S P I T M A N T A S P I L E U L O T S H F R E E E A R E S N A R S I S S

D I A R F T E S A R E D R A O T D O D L Y

B U O Y S

U N T O

S T A Y

A W O K E

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7/11/14 10:41 AM

COMING SOON

+

Spotlight

Among the cities to be accessible directly from Dallas Love Field: D.C.

Extending the Freedom to Fly

Southwest gears up for the end of the Wright Amendment.

You might notice growing excitement among Southwest Airlines Employees—particularly those in the Dallas area—as October 13, 2014, approaches. That’s when the Wright Amendment expires, and to see its significance to the Company, it helps to know the backstory.

Southwest began operations at Dallas’ Love Field in 1971, a few years after the cities of Dallas and Fort Worth and several airlines (not including Southwest) had come to an agreement to create what is now Dallas/Fort Worth International Airport. After that airport opened, other airlines filed lawsuits to make it illegal for Southwest to operate at Love Field. Determined to stay put, Southwest prevailed in federal court.

In 1979, Southwest began service to New Orleans, its first destination outside Texas. The move did not sit well with DFW airport leaders, who rekindled lawsuits. After their litigation failed, DFW supporters

sought the assistance of U.S. House Majority Leader Jim Wright, and on December 12, 1979, Congress approved an amendment restricting direct service on full-size jets from Love Field to cities in Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. This became known as the Wright Amendment.

In 2004, Southwest launched the “Set Love Free” campaign, encouraging Customers to contact their congressional representatives to voice support. The campaign worked, and Southwest held a press conference in 2006 with American Airlines, DFW International Airport, and the mayors of Dallas and Fort Worth to outline a full repeal of the Wright Amendment, which would take place over the course of eight years. Congress approved the compromise, and President George W. Bush signed it into law on October 13, 2006.

Earlier this year, we unveiled our post–Wright Amendment schedule, with nonstop flights from Love Field to 15 previously prohibited cities (see service start dates at right). And the excitement won’t end there—we’re looking forward to further expanding our roster of destinations from Dallas. LUV has finally been set free.

—Richard West

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Summer’s coming to an end, but there’s still time for one last trip. So why not take advantage of the sunshine and get away from it all? Explore the great outdoors and make a splash, or check a new city off your bucket list. With unlimited reward seats and no blackout dates, Rapid Rewards® makes it easy to py to over destinations in the 8.S., 0exico, and &aribbean. 0ake this summer one to remember with Rapid Rewards Signing up is fast and free. Simply visit southwest.com/spirit, or text SPIRIT to 72743.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest ® at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP WR WR FDQFHO 3ULYDF\ 3ROLF\ DQG 7HUPV DQG &RQGLWLRQV FDQ EH IRXQG RQ VRXWKZHVW FRP SULYDF\ %HQHÀWV DSSO\ WR SRLQWV WUDQVDFWLRQV All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co.

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Saving your bottomline starts with saving on all of your company’s travel needs.

With benefits like no change fees,* you won’t have to worry about spending every pretty penny you’re about to make. Visit southwest.com/corporatetravel for more information.

You are traveling to make money, not to spend it all getting there.

*Fare difference may apply.

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Community Outreach

WATCH & LEARN

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Hermanitas students explore the sciences at UC San Diego.

Helping ‘Little Sisters’ Achieve Their Dreams A nonprofit focused on education and leadership development mentors Latina students in San Diego.

What I LUV most about my role as president of MANA de San Diego, a local chapter of the national Latina organization MANA, is seeing the young women we mentor on their high school graduation days, as they realize the positive results of all their hard work.

The Hermanitas Youth Leadership Mentor program offers yearlong mentoring relationships to Latinas in grades seven through 12. Our hope is that we will inspire our hermanitas (Spanish for little sisters) to graduate high school and pursue higher education. Additionally, we award firstyear college scholarships to qualified high school graduates who have participated in the program.

Since Hermanitas began in 1987, we have served more than 700 girls in the greater San Diego area.

At MANA de San Diego, 100 percent of the student participants in our Hermanitas Youth Leadership Mentor program have gone to college since 2006. We attribute much of that success to the dedicated mentors who strive to make a meaningful, lifelong difference in the lives of the Hermanitas. But the truth is the mentors can’t do it alone; students must be willing to put in the

hours and the effort to take control of their lives into their own hands. Once they do that, it’s truly amazing to see what they can accomplish.

In addition to the Hermanitas Youth Leadership Mentor program, MANA de San Diego has another scholarship initiative that rewards students who have demonstrated outstanding leadership, community involvement, educational aspirations, and career goals. We also take grade point average, special circumstances, and financial need into consideration. About $30,000 in scholarships is awarded annually.

Without invaluable community partners, our work to promote leadership and education among Latina students would not be possible. So I’m thankful for companies like Southwest Airlines, one of our top corporate sponsors, that allow us to continue to make the Hermanitas Youth Leadership Mentor program an annual success.

—Catherine Arambula President, MANA de San Diego

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Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines.

BUSINESS SELECT® Our most rewarding fare guarantees priority boarding in the A1-15 group, maximum Rapid Rewards® Points, Fly By® lane access in select cities, and a free premium drink on day of travel. southwest.com/ getbusinessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort.

And those traveling on our -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and pivoting overhead bins.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear.

Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week.

Planning your next vacation just got easier! Sign up today at southwest. com/email.

WIFI & ENTERTAINMENT

EARLYBIRD CHECK-IN®

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 147.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the LUV airline to work for you. southwest.com/ corporatetravel

Our -700 and -800s feature a wireless, satellite-based network that allows you to stay productive and entertained inflight. Check email or watch live television from your device.

Keep in touch with our new gate-to-gate capability! For details, see page 146.

GIFT CARDS

Give the gift of travel.

You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Rapid Rewards® A-List and A-List Preferred Members and Customers who purchase Business Select® Fares can speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

PAWS

Small dogs and cats are welcome to fly in the cabin with you. Bring Fluffy along for your next trip—your pet deserves a vacation too! southwest.com/pets

Any trip, any day. Get unlimited reward seats and no blackout dates*.

Real rewards you can really use. Sign up at southwest.com/jet.

All Rapid Rewards rules and regulations apply. *Applies to Points transactions.

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

VACATIONS

MOBILE

Download our app today!

If you’re on a trip or have one coming up, our new mobile site and app make it easier to fly Southwest Airlines.

Check-in, check the status of your next flight, or book additional trips all from the palm of your hand. mobile. southwest.com

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee, you can feel confident that you’ve secured the best online deal on your hotel stay.

Terms and conditions apply. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

We’ve got 14 car companies to choose from and the same low rates as the other guys. Plus, earn Rapid Rewards® Points with our seven Rapid Rewards Partners. southwest.com/car

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways.

PETS

BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty?

You’ll find our drink menu on page 147.

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

Small dogs and cats are welcome to fly in the cabin with you to domestic destinations.

Bring Fluffy along for your next trip—your pet deserves a vacation too! airtran.com/pets

CHARTERS

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

A+ REWARDS

®

Starting November 2, Rapid Rewards® will be the loyalty program for both Southwest and AirTran Members. Visit rewardsfarther.com to learn more.

CLICK ’N SAVE®

VACATIONS

When planning your next beach trip to Mexico or the Caribbean, remember that we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. south westvacations.com

Get all the latest AirTran and Southwest sale fares and travel deals sent straight to your inbox each week. Sign up for Click ’n Save today at southwest. com/email.

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

TRIP PROTECTION

Make sure you protect yourself from unexpected situations on your vacation. Benefits include trip interruption coverage, emergency medical assistance, and more. airtran. com/tripprotection

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Permitted Pueden usarse dentro del avión Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat.

On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video.

Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos, excepto si un Miembro de la Tripulación indique lo contrario. Puedes sujetar un PED pequeño en la mano, llevarlo encimo, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear el acceso en el pasillo.

Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN)

Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN)

CREW INTERFERENCE

de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje.

Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios.

Por favor usa auriculares para cualquier sonido o video.

Audio Players Aparatos de audio

Satellite Radio Radio por satélite

DVD/CD Players Reproductores de DVD/CD

Video Camcorders Videocámaras

Digital Cameras Cámaras digitales

Bluetooth Devices Dispositivos Bluetooth

GPS Receivers GPS

Electric Shavers Rastrillo eléctrico Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-Canceling Headphones Auriculares que aislan el ruido

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (Walkie-Talkies) or Scanners Radios emisores/ receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos electrónicos y dispositivos para fumar

ELECTRONIC DEVICES

Cellphones and pagers may be used at the gate and after landing.

Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE

LOST AN ITEM ONBOARD A FLIGHT?

Always Permitted Pueden usarse en todo momento dentro del avión Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados también son permitidos.

DISABILITY ASSISTANCE

Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request. Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

Hand-Held Electronic Games Juegos electrónicos portátiles

Laptop Computers Computadoras portátiles

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

PETS

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

ALCOHOLIC BEVERAGES

RemoteControlled Toys Juguetes de control remoto

Television or AM/FM Radio Receivers Televisión o radios de AM/FM

Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone.

Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo.

No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

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Flight Service

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

+

Please abide by public announcements from Flight Attendants concerning electronic devices.

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International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

TICKET COUNTERS

DOMESTIC DEPARTURES

INTERNATIONAL DEPARTURES

INTERNATIONAL ARRIVALS

RECHECK LOCATION

Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Terminal A

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

Connecting to an International Flight • Go directly to the Southwest/AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

+

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B

International Arrivals AUGUST 2014 SPIRIT

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Inflight Entertainment

+

Information

WIFI

See Inflight Entertainment Portal for pricing.

• Browse the Web, check e-mail, or update your status on social media.

• In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. MESSAGING

See Inflight Entertainment Portal for pricing.

• Available all day per device*.

• Stay in contact with friends and family like you never left the ground.

• Information about which apps are available can be found on the Inflight Entertainment Portal.

MOVIES

See Inflight Entertainment Portal for pricing.

Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed while device is connected to Southwest WiFi. INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer.

• WiFi, TV, and Movies are all accessible from the homepage of the portal.

HOW TO ACCESS

TV

FREE, compliments of DISHt! • Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes*.

• Compatible device information can be found on the Inflight Entertainment Portal. t DISH is a registered trademark of DISH Network L.L.C.

•

•

•

•

Every device is different, but here are the basic steps: Once onboard a WiFienabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gate-to-gate.

View available wireless networks, select “Southwest WiFi,” and connect.

Launch your Web browser to be directed to the Inflight Entertainment Portal (you might need to hit “refresh”), or navigate to southwest wifi.com.

A list of supported devices and operating systems is available on the Inflight Entertainment Portal FAQ.

MORE INFORMATION

• Service on flights to/from destinations outside the contiguous U.S. is currently not available for the entire flight.

• Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800-435-9792 to report any problems you may have encountered with your WiFi service. * Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything.

Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session) . Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

Service on flights to/from international destinations is currently not available for the entire flight.

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Customs & Immigration

Beverage Menu

Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

• Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter WN for Southwest or FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

2

3

MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered at time of checkin for your return flight. Passengers unable to present this form at time of departure will be fined by Mexican Immigration.

3

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $5

PREMIUM BEVERAGES $3 • vitaminwater® XXX (Açai-Blueberry-Pomegranate) COMPLIMENTARY BEVERAGES • Coca-Cola® • Seagram’s® • Minute Maid® • Coke Zero™ Seltzer Water Apple Juice • Diet Coke® • Tomato Juice • LIFT® Coffee* • Sprite® • Mr & Mrs T® • Decaf Coffee* • Sprite Zero™ Bloody Mary Mix • Tea • Dr Pepper® • Minute Maid® • Hot Chocolate • Diet Dr Pepper® Cranberry • Noncarbonated • Seagram’s® Apple Cocktail Purified Drinking Ginger Ale • Minute Maid® Water • Seagram’s® Orange Juice * Creamer available Tonic Water Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, liquor, and vitaminwater®.

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans.

Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s®

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

WINE $6

COMPLIMENTARY BEVERAGES • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice

• Coca-Cola® • Coke Zero™ • Diet Coke® • Sprite® • Sprite Zero™ • Seagram’s® Ginger Ale • Seagram’s® Tonic Water

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Purified Drinking Water

AUGUST 2014 SPIRIT

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Information

2

• Canadian Club® Reserve • Tanqueray® Gin

+

1

LIQUOR $5

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Rapid Rewards and A+ Rewards Partners +

There are some exciting changes taking place in 2014. As part of the integration of Southwest Airlines® and AirTran® Airways, Rapid Rewards® will be the loyalty program of the combined airline effective November 2, 2014. Together, we’re offering you more ways to earn and redeem for reward flights to over 90 destinations. Visit rewardsfarther.com/spirit for the latest information and news.

®

Southwest Airlines Rapid Rewards

Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations.

You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits.

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (only on WiFi-enabled planes) • 100% point-earning bonus

It’s free and easy to join Rapid Rewards! Sign up now at southwest.com/spirit or by texting SPIRIT to 72743 to get started.

ENROLL

NOW!

®

AirTran Airways A+ Rewards

A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Visit aplusrewards.com to enroll in A+ Rewards!

Already an A+ Rewards Member?

You can keep earning and redeeming A+ Rewards Credits for any travel booked and flown through AirTran through November 1, 2014. Your active credits will then be converted to Rapid Rewards Points at 1,200 Rapid Rewards Points per credit.

For more information, visit rewardsfarther.com/spirit.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby.

All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co. ©2014 AirTran Airways. All rights reserved.

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Do More With Your Points You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

RAPID REWARDS®

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card Premier Card Exclusive Benefits:

Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

Earn 1 point per $1 spent on all other purchases.

Earn 6,000 bonus points after your Cardmember Anniversary.

Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change.

See southwest.com/applytoday for pricing and rewards details.

Earn Every Day With Our Partners Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today!

Hotels

Receive 600 points per qualifying stay.

JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites

by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Specialty

Earn thousands of points for hotel stays booked through Rocketmiles. Visit rocketmiles.com/southwest.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Shop and Dine Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Home and Lifestyle

Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn 12,500 points when you sign up for DISH®.

Visit dish.com/southwest to learn more.

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn points when you sign up for qualified electric service plans in participating states*. Visit southwest.com/energy.

Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, and PA. Reliant and Everything Energy services TX.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

AUGUST 2014 SPIRIT

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Where We Fly PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

Route Map

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

+

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

DE

AKRON/

INDIANAPOLIS DAYTON

DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE AMARILLO

SAN DIEGO

TULSA

MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

MEXICO CITY

Some service provided by AirTran Airways.

150 SPIRIT AUGUST 2014

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EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ALBANY

ROCHESTER GRAND RAPIDS

EE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

UISVILLE

C

NORFOLK/VIRGINIA BEACH

M

RALEIGH/DURHAM

ILLE

Y

CM

CHARLOTTE GREENVILLE-SPARTANBURG

MY

CY

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

JACKSONVILLE ORLANDO

CMY

K

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

SAN JUAN PUNTA CANA CANCÚN

MONTEGO BAY

ARUBA

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The “If” List

Chris Pratt, if you were a guardian of the galaxy in real life, what would you protect most fervently?

Well, I am, and the thing I protect most fervently is my family.

If you could have the answer to any question, what would you ask?

Is this thing on?

If you could give your 10-year-old self one piece of advice, what would it be? Time heals all wounds.

If you know one thing about romance, what is it? Flowers are nice on days that aren’t Valentine’s Day. If a picture paints a thousand words, what are you doing in that picture? Do I get a thousand words to describe the picture?

If you’ve learned anything from being a father, what is it? Getting up early in the morning doesn’t have to be a bad thing.

PHOTOGRAPHY BY BRIAN BOWEN SMITH

If you had to choose between living your life as Guardians of the Galaxy’s Peter Quill or Star-Lord, which would it be and why? Well, Peter Quill is Star-Lord. Trick question!

I would take them both!

This month, the Parks and Recreation veteran appears in the Marvel superhero comedy Guardians of the Galaxy Galaxy.

152 SPIRIT AUGUST 2014

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Discover your Brains & Brawn: Jeff Hayes ’14

Neuroscience major & captain of the men’s varsity soccer team

Discover. Grow. Become.

visit.trinity.edu Join us for our Trinity in Focus campus admissions event on September 27.

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C

M

Y

CM

MY

CY

CMY

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Spotlight Destination: Maxwell Creek, Murphy, Texas

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Phoenix, AZ Dallas Fort Worth, TX

Northern California

Florida

Southern California

Northern California PRICED FROM THE $300s - $1 MILLIONS 877-431-0309

Dallas Fort-Worth, Texs

Florida

PRICED FROM THE

PRICED FROM THE

MID $200s - $800s

MID $100s - $1 MILLIONS

877-454-6833

877-669-5468

Looking for a new home, but unsure where to start? Contact our friendly Community Information Specialists at the numbers listed above.

khov.com/southwest Pricing features and availability subject to change without prior notice. We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin. ©2014 K. Hovnanian ® Great Western Homes, LLC. (ROC 188563) ©K. Hovnanian ® Companies ® of California, Inc. ©K. Hovnanian ® Homes Northern California, Inc. Equal Housing Builder.

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