September 2013

SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM速

Hello, Cookie!

PAGE 56

SEPTEMBER 2013

SEPTEMBER 2013

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Contents September 2013

56 Chomp,

Chomp

Sweet, savory, soft, chewy, sometimes even prophetic, cookies are the ultimate common denominator.

We’re taking a big ol’ bite.

COOKIES FOR THE AGES No wonder we’re nostalgic for the smell of ’em. They’re baked into our history.

CULT COOKIES These treats are hot—and not just because they’re fresh from the oven.

HIGH RISE

Chocolate chip cookies: forever on the up-and-up.

COOKIE COMPANIONS Culinary stars make milk alchemy. (Trust us, it’s better than it sounds.)

OUTSIDE-THE-BOX COOKIES From hamantaschen to spritzgebäck, these curiously shaped mainstays are rooted in global traditions.

66 “Are You

Famous Amos?”

In the 1970s, the Panamahatted cookie magnate changed the way America snacks and became an international celebrity.

He’s still feasting on that sweet fame—sort of.

ON THE COVER / A classic cookie proves simply irresistible.

PHOTOGRAPHY BY LEVI BROWN

4 SPIRIT SEPTEMBER 2013

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PHOTOGRAPHY BY LEVI BROWN

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One (1) Second Prize: A 7-day car rental from Alamo® (ARV: $400). Total ARV for all prizes: $30,600 USD. Odds of winning depends on number of eligible entries received.

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The Ford Mustang is a registered trademark of Ford Motor Company. All rights reserved. Ford Motor Company is neither a participant nor a sponsor of this promotion.

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Contents September 2013 27

46

31

66

To-Do List Ten Action Items in This Issue 1 Mix up some mac ’n’ cheese Page 32

2 Wind down in

3 Get attached to

T-shirts Page 38

4 Zero in on ZIP codes Page 42

5 Learn from Jim

37

Henson Page 45

6 Communicate

without a word Page 48

7 Streamline

social media updates Page 50

8 Head to

Front

12 Gary’s Greeting 14 Gary’s Greeting

16 18 20 22 24 27 31 37 45

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep The Numbers Business

Middle

56 Chomp, Chomp 66 “Are You Famous

Amos?”

Back

85 Promotional Series:

Focus on Men’s Health

101 Calendar 115 Fun! 132 Spotlight 135 Community Outreach 136 Products & Services 139 Flight Service 140 Terminal Maps 142 Information 144 Rapid Rewards

and A+ Rewards Partners 146 Route Map 148 The “If” List

Houston Page 52

9 Satisfy your sweet tooth Page 56

10 Hang out with Arsenio Hall Page 148

PHOTOGRAPHY BY ADAM VOORHES (DRINK), BEN WELSH/CORBIS (LIGHTBULB), MARCO GARCIA (AMOS); ILLUSTRATION BY JOSUE EVILLA (NEKO CASE), JESSE LEFKOWITZ (LAPTOP)

Wisconsin Page 34

6 SPIRIT SEPTEMBER 2013

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September 2013 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda EXECUTIVE EDITOR John McAlley ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie Clancy TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin ART INTERNS Leah Friedman, Jonathan Silverberg EDITORIAL INTERNS Bailey Berg, Annette Nevins CONTRIBUTORS Levi Brown, Alessandra Bulow, Marco Garcia, Kathryn O’Shea-Evans, Stella Parks, J. Rentilly, Brette Sember, Adam Voorhes WEB DEVELOPMENT, PACE INTERACTIVE Dena Caulder, Jason Dalton, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com.

SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com.

PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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Real Navigation. See all that’s new at Garmin.com/nuvi

©2013 Garmin Ltd. or its subsidiaries

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At Southwest Airlines and our subsidiary, AirTran Airways, we don’t think of ourselves as a Company of planes; we are a Company of People.

Sure, we offer a service, or what we like to call our Purpose: to connect you to what’s important in your life through friendly, reliable, and lowcost air travel. But transporting you to and from your destination is only what we do. How we do it and who we are, or our “secret sauce,” is found in our single greatest asset—our People. We know that the difference

between flying an airline and being a loyal Customer can be as simple and meaningful as the human connections made along the way.

We have always “hung our hat” on providing the best Customer Service in the business, at a low cost. Now, I realize that almost any company would (and should) say that, so you may be wondering, “What’s the difference at Southwest?” The difference is this: Everything begins and ends with our People. If we keep our Employees happy and engaged, they

Customer Service in Action I received a note from a Customer who recently traveled with her husband and two children from Lubbock, Texas, to Orlando, Florida, for a vacation at Walt Disney World. Their youngest son, Kenneth, a sixth grader, realized upon arrival in Orlando that he had lost his homework pass. They continued their vacation, assuming it was gone for good.

When they returned home, they found a message on their answering machine from a Flight Attendant named Roy, informing them that he had found Kenneth’s homework pass and wanted to mail it to him. As you can imagine, the family was very appreciative. Kenneth says, “Roy is awesome!” I couldn’t agree more!

will keep our Customers happy, who will reward us with their loyalty. That repeat business helps our bottomline and creates value for our Shareholders.

Our People formula is pretty simple: We hire for attitude and train for skill. Fortunately, because of our Brand rankings, great pay and benefits, history of no layoffs or furloughs, and our world-famous Culture, a lot of great folks want to work at Southwest. This means our pool of potential Employees is chockfull of the best and brightest. In fact, last year we received 114,845 résumés and only hired 2,499 candidates. (A person has a better chance of getting into an Ivy League university than getting hired at Southwest.) We take great pride in hiring the right People and spend a lot of energy on doing so.

Once onboard, we don’t focus intensely on rules or policy applications, except those related to Safety.

Instead, we give our Employees the Freedom to be themselves, to do the right thing, and to take care of our Customers. But we do have one rule that overrides all others, and that is The Golden Rule—treating others as you wish to be treated. We’ve found over our 42-year history that if we hire People with passionate Servant’s Hearts and empower them to do what’s right, they will consistently surprise, delight, and amaze our Customers.

By building a Company that is People-centric, we have built the most successful and profitable airline with the best Customer Service in the history of commercial aviation.

Thanks for coming along for the ride!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

+

Gary’s Greeting

Making Connections

12 SPIRIT SEPTEMBER 2013

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En Southwest Airlines y en nuestra subsidiara AirTran Airways, nos consideramos una Compañía de Gente, no de aviones. Ofrecemos un servicio, o como nos gusta llamarlo, un Propósito: conectarte con lo que es importante en tu vida a través de viajes aéreos amigables, confiables y de bajo costo. Nos dedicamos a transportarte a y desde tu destino.

Cómo lo hacemos y quiénes somos, o el “ingrediente secreto” está en la parte más importante: nuestra Gente. Sabemos que la diferencia entre volar en una aerolínea y ser un Cliente fiel puede ser tan sencillo y significativo como las conexiones

humanas que se hacen en el camino.

Siempre hemos dependido de proporcionar el mejor Servicio al Cliente en la industria, y siempre a bajo costo. Ahora me doy cuenta de que casi todas las compañías dirían (y deberían) decir esto, así que puede que te preguntes, “¿Qué diferencia a Southwest?” Ésta es la diferencia: Todo comienza y termina con nuestra Gente. Si mantenemos a nuestros Empleados felices y dedicados, ellos mantendrán felices a nuestros Clientes, quienes nos premiarán con su lealtad. Estos clientes fieles contribuyen al balance y crean valor para nuestros Accionistas.

Servicio al Cliente en Acción Recibí una nota de una Cliente de Lubbock, Texas que viajó recientemente con su esposo y sus dos hijos, a Orlando, Florida, para pasar las vacaciones en Walt Disney World. El hijo menor, Kenneth, quien está en sexto grado, se dio cuenta al llegar a Orlando que había perdido su pase para las tareas de la escuela. Dado por perdido, continuaron las vacaciones. Cuando regresaron a casa, había un mensaje de Roy en el contestador, un Sobrecargo, diciéndoles que había encontrado el pase para las tareas y quería enviárselo por correo. Como te puedes imaginar, la familia estaba muy agradecida. Dice Kenneth, “Roy es fantástico.” Yo estoy totalmente de acuerdo.

Nuestra fórmula para la Gente es bastante sencilla: Contratamos por la actitud y entrenamos para la aptitud. Afortunadamente y gracias a la clasificación de nuestra marca, el pago, los fantásticos beneficios, nuestro pasado sin despidos ni desocupaciones temporales y nuestra Cultura famosa, muchas personas quieren trabajar en Southwest.

Esto significa que nuestro grupo de futuros Empleados está repleto de lo mejor de lo mejor. De hecho, el año pasado recibimos 114,845 currículums y sólo contratamos a 2,499 candidatos. (Una persona tiene más posibilidades de entrar a una universidad prestigiosa que trabajar en Southwest). Estamos muy orgullosos de contratar a la Gente adecuada y nos esforzamos mucho por hacerlo.

Una vez que están a bordo, no nos enfocamos en las reglas ni la aplicación de políticas, excepto las relacionadas a la Seguridad. En cambio, damos a nuestros Empleados la Libertad de ser ellos mismos y de cuidar a nuestros Clientes. Pero sí tenemos una regla que supera todas las demás: la Regla de Oro. Tratar a los demás como quieres que te traten a ti. En nuestra historia de más de 42 años, hemos encontrado que si contratamos a Gente con pasión, con Corazón de Servicio, y si les damos el poder de hacer lo correcto, siempre sorprenderán, deleitarán y asombrarán a nuestros Clientes.

Al crear una Compañía enfocada en la Gente, hemos construido la aerolínea más exitosa y productiva con el mejor Servicio al Cliente de la historia de la aviación comercial.

Gracias por acompañarnos en el trayecto.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

Haciendo Conexiones

14 SPIRIT SEPTEMBER 2013

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VEGAS NOVELA

CreaTu

Be a part of it

La Vanidosa

EL

Lover Boy

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7/29/13 1:44 PM

Rob Vos

+

Star of the Month

FI R S T O FFI C ER , B A LT I M O R E

TASTY THANKS

Rob shows his gratitude with sandwiches.

Culture, camaraderie, and combined efforts are just a few things that come to mind when First Officer Rob Vos thinks about Southwest Airlines. Rob joined the Southwest Family eight years ago, and he has more than 30 years of flying experience.

On his first day at Southwest, Rob noticed that there was something different about the Company. “The Culture is definitely what sets Southwest apart,” Rob says.

He gives a lot of thanks to his management for leading by example, and he firmly believes in the pay-it-forward philosophy, which he puts into action by organizing an annual lunch for his Fellow Employees at the Norfolk Station as a way of thanking them for all their hard work and service. Since he started with the Company, Rob has commuted weekly from his hometown of Norfolk to Baltimore/Washington and has fostered great friendships with the Norfolk Station Employees.

Just as Rob LUVs his job as a First Officer, he also LUVs what the job does for him. Southwest affords Rob opportunities to do things he enjoys outside of work, like fishing, golfing, and spending time with his wife of 30 years and their two daughters. He is grateful for his travel privileges, which allow his daughter Abby to fly back and forth from graduate school, and he also appreciates the “Freedom to think outside the box” that his supportive management gives their Team. “We all take care of each other with the ultimate goal of taking care of our Customers,” Rob says.

“Rob is one of the best folks we have,” Baltimore/ Washington Chief Pilot Bert Seither says. It comes as no surprise to us, Rob, that you were named Star of the Month. We are so lucky to have you on our Team.

Your nonstop commitment to Southwest has not gone unnoticed, and we couldn’t be prouder of you!

—Brandi DeWaters Blue Man Group is proud to give Rob Vos two tickets to a Blue Man Group show as a token of appreciation for his work and dedication. Congratulations, Rob!

16 SPIRIT SEPTEMBER 2013

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PHOTOGRAPHY BY STEVE BUDMAN

8/12/13 3:23 PM

“SHARP, FUNNY AND INVIGORATING!” —SEVEN MAGAZINE

LAS VEGAS

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EN T R EPR EN EU R A N D ED U C AT I O N A L T EC H N O LO GY E X EC U T I V E , S A N FR A N C I S C O

+

Rapid Rewards Freedom Story

Karen Holst

18 SPIRIT SEPTEMBER 2013

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When Karen Holst co-founded an educational technology startup in 2006, she was already a fan of Southwest Airlines for leisure travel. Now that she’s an entrepreneur, speaker, and nonprofit consultant, she LUVs Southwest even more.

Karen travels to various colleges and universities, advising chancellors, administrators, and students about how to utilize and adopt new technologies. In her meetings, she focuses on how institutions should embrace technology to tailor education to the individual needs of students— leading to student academic fulfillment and career achievement.

“Southwest makes flying easy!” Karen says.

“And ease of travel is paramount when your job focuses on meeting and speaking in all 50 states.”

Since Southwest doesn’t impose change fees, Karen is able to plan trips months in advance without worrying about schedule changes.

Between weekly flying and bonuses for having A-List Preferred Rapid Rewards status, Karen sees her points add up quickly, and that allows her to pursue all of her passions, including running. “I’m able to run marathons in New Orleans, New York City, and everywhere in between,” she says. “I can even bring my own cheering section, my boyfriend, who travels on my Rapid Rewards Companion Pass.”

Karen serves on the board of directors for three nonprofit organizations. When she travels for them, she uses her Rapid Rewards Points to cover the ticket instead of expensing the cost, so the organizations can use their funds to help the people they serve.

But these perks are overshadowed by the true reason Karen keeps coming back to Southwest week after week. “It’s hard to encompass a feeling,” she says. “It’s like why you go to your favorite restaurant. You know it’s reliable, it’s high quality, and the people there are better than anywhere else you’d go. It’s the same at Southwest: The Flight Attendants even remember my name!”

—Devon Cross

PHOTOGRAPHY BY DREW KELLY

8/12/13 3:27 PM

There is but one debate that matters.

TRUE

FALSE

Red or green is one of life’s greatest decisions.

You’ll find out why within moments of setting foot in New Mexico. Enjoy.

Adventure that Feeds the Soul. newmexico.org

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From the Editor

Dear Reader,

This month we offer you cookies, in the form of a sweet package of stories starting on page 56. Also this month, coincidentally, a meal replacement product called Soylent goes on the market.

Soylent is the invention of Rob Rhinehart, a 24-year-old electrical engineer who grew tired of eating junk food but didn’t want to cook. He mixed a batch of calcium carbonate, magnesium gluconate, protein isolates, maltodextrin … yeah, I don’t have that stuff in my refrigerator either.

Anyway, he came up with a drink that he lived off of exclusively for 30 days; he says it made him the healthiest he’s ever been. (He geekily chose the name Soylent from the book that inspired the sci-fi film Soylent Green.) As of this writing Soylent has $1 million in preorders, according to the website TechCrunch.

But let’s get back to cookies. The staff covered the gamut, from history (the Civil War helped create the modern American cookie!) to booze (cookie pairings!), all while celebrating the cookie’s simple beauty as the ideal treat.

We Americans have grown kind of weird about treats. Either we shy from the calories or we eat fat and sugar for every meal. Neither way is healthiest,

according to the latest science. In fact, an occasional treat can actually be good for controlling our weight. The secret is eating sensibly the rest of the time.

There’s an old saying that goes, “Eat to live; don’t live to eat.” That’s why the idea behind Soylent is kind of cool: It’s about eating to live.

Nutritionists will tell you it’s best to cook real food, and Soylent hasn’t been tested on many people yet. But it’s the philosophy of it that interests me. Feed the body what it needs, then have a treat.

Even Rob Rhinehart, Mr. Soylent himself, says he likes to go out to a restaurant now and then.

Good for him.

My own mother would have agreed. “It’s called dessert because you have to deserve it,” she would tell us kids. “So eat your vegetables first.”

Then have a cookie.

—Jay Heinrichs Editorial Director

WITHIN REACH

Even a healthy diet has room for treats.

20 SPIRIT SEPTEMBER 2013

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Your Words

Dear Spirit,

I read “American Idol” by Bruce Anderson [July 2013] with great interest on a recent flight. It was about Pinnacles, America’s newest national park, and the sanctuary it has become for the California condor. It was great to learn of the amazing comeback the condor is making after facing near extinction and the contribution it makes to our environment by being a carrion feeder, feasting on the carcasses of expired animals. The California condor truly serves a valuable role in our ecosystem, and I am happy to know that, unlike me and my fellow travelers, it isn’t limited to just two carrion.

National parks are the crown jewels of our country. But our newest, Pinnacles, raises the question: What does it take to be one?

AMERICAN IDOL

BY BRUCE ANDERSON

PHOTOGRAPHY BY DAVID H. COLLIER

ROCK OF AGES

A dusky, distant view of the stony spires that give Pinnacles its name.

Opposite: A hiker sizes up the park’s Balconies Cave.

60 SPIRIT JULY 2013

JULY 2013 SPIRIT

61

—JAMES JENKINS LINCOLN, NEBR ASK A

On the other hand, James, both your bags and the condor fly free.

SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com.

For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine

TIES THAT BIND

I enjoyed reading your July article “Made in America.” I clearly recall a visit to the Tonka Truck factory in Minnetonka, Minnesota, when I was in elementary school. Seeing those little trucks pieced together before my eyes sparked my 6-year-old imagination; it taught me that every object has a story, whether it’s made by the thousand or by the dozen.

I’ve always been in love with fashion and all things historical, and, at 18, I started making custom corsets.

At the time, I thought it would be me and maybe one other person producing these garments. Twenty-four years later, I have a staff of 15 that helps me design, pattern, cut, stitch,

and sell these creations out of our storefront in the Hayes Valley neighborhood of San Francisco.

Who knew that an 18-year-old’s dream of making pretty things for people to wear and feel better about themselves in could turn into a world-renowned business with a celebrity clientele—and every single garment is proudly made right here in America. Thank you for sharing the stories of other enterprising folks. It all starts with a dream.

—AUTUMN ADAMME SAN FRANCISCO

We doubt that many corset makers were inspired by toy trucks, Autumn.

You clearly had the Yankee ingenuity within you.

22 SPIRIT SEPTEMBER 2013

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8/9/13 9:39 AM

BLANKET STATEMENT

I was happy to see the “Made in America” article in July’s Spirit magazine. I wanted to point out that my company, Woolrich, Inc., has been proudly making woolen garments and blankets in the USA for more than 180 years. From blankets for Civil War troops to woolen goods for Admiral Byrd’s expedition to the North Pole, Woolrich has woven its fabric into the landscape of American history. Thanks for bringing some truly exceptional American success stories to the attention of your customers!

—CHRIS NITZSCHE W I L D W O O D, M I S S O U R I

Thanks for reminding us of another American treasure, Chris.

CHEERING THE VETS

En route to a conference, I was thrilled to see the article on Honor Flight veterans in the Community Outreach section [July 2013]. Some

time ago, while waiting for a flight at BWI, I had the fortune of joining Southwest staff and members of the military in welcoming veterans who had journeyed to Washington, D.C., to visit the memorials dedicated to their brave service. Seeing the appreciation on their faces remains one of my fondest memories of air travel.

— L I L LY K A N

passed away, she was privileged to visit the museum in Massachusetts in Francis’ honor and was very well received there as his cousin. Thank you for the excellent article and a great ending to a fantastic trip.

—CURTIS CARTER N O R T H FO N D D U L A C , W I S C O N S I N

You’re related to a legend however you spell it, Curtis.

BETHESDA , MARYL AND

We’ve seen it ourselves, Lilly, and it’s heartfelt.

HAVE WEMETTE?

Returning home from hiking the Grand Canyon, I spotted an article about my distant relative. You see, my maternal grandmother’s maiden name was Lorraine Wemette, who shared a great-grandfather with Francis Ouimet from your story “This is the Greatest Sports Tale Ever Told” [June 2013]. (Grandmother’s side of the family had “Americanized” the name.) Before she

PURRRFECT SHOT

I have traveled on Southwest every month for the past seven years.

During that time, I’ve learned, laughed, and cried with Spirit magazine. I have to say, in seven years, my favorite thing was the March issue “Pic of the Month” [Your Pictures], which featured a kitten carrying a bag of Southwest peanuts in its mouth. I look at that photo every day, and it just makes me smile!

—A P R I L S I M K I N S L O N G B E A C H , C A L I FO R N I A

We adore that picture too, April.

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Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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Your Pictures

PIC OF THE MONTH Dads and daughters agree: When the sun sets over Inks Lake in Burnet, Texas, it’s hard not to get hooked on the view. Photo by Mike Reed; Austin, Texas

Hey, I Took That!

Spirit readers hit us with their best shots.

Send Us Your Snaps Go to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, we’ll send you a Spirit diner mug.

THE WORLD’S MOST MAGICAL aquarium inspires the imaginations of all ages. Plan your trip to Atlanta’s 10-million gallon playground for your imagination and see all the amazing animals and exhibits.

Our convenient Total Ticket includes all special exhibits & shows, including the spectacular AT&T Dolphin Tales show.

Visit GeorgiaAquarium.org | 404.581.4000 WHERE IMAGINATIONS GO TO PLAY. |

FIRST RESPONDER The little engine that could reporting for duty.

Photo by Sonny Yao Carpio; San Francisco

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T H E J O H N S H O P K I N S H O S P I TA L

#1 Hospital in the Nation in  According to U.S. News & World Report’s Annual Best Hospitals Edition

#1 Ear, Nose & Throat #1 Geriatrics #1 Neurology & Neurosurgery #1 Rheumatology #1 Urology

#2 Psychiatry #3 Gastroenterology & GI Surgery #3 Ophthalmology #4 Cancer #4 Cardiology & Heart Surgery

#4 Diabetes & Endocrinology #4 Nephrology #5 Gynecology #6 Orthopedics #6 Pulmonology

The Johns Hopkins Hospital is the 1 hospital in the nation, and the only hospital in Maryland to be ranked nationally in  specialties. We take pride in being the only hospital in history to be ranked 1 in the nation for  years in a row by U.S. News & World Report.

hopkinsmedicine.org

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Media Center

September Songs If April showers bring May flowers, what is it about August that brings waves of new music in September— and, in this particular year, from artists in the autumn of their careers? Cher, Sting, Elton John, Elvis Costello, Gloria Estefan, and Sheryl Crow are hoping to prove that album sales aren’t going in just One Direction.

With new music of their own this month, Drake, MGMT, Neko Case, John Legend, Kings of Leon, Jack Johnson, and Chris Young are hoping to prove that, well, um, yeah, album sales aren’t going in just One Direction!

MUSIC

Various artists

DATE

Every Tuesday in September

IN SIX WORDS Note to self: Subscribe to Spotify

Win One!

Scan this tag or visit spiritmag. com/Elton for a chance to win one of 20 copies of the new Elton John CD, The Diving Board.

ILLUSTRATION BY JOSUE EVILLA

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SEPTEMBER 2013 SPIRIT

27

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Game

Movie

TV

Book

Rayman Legends

The Family

How I Met Your Mother

Doctor Sleep

September 3

September 13

September 23

September 24

Throw punches without arms. ’Nuff said

Fuggedaboutit!

(That is six words, right?)

Enough already!

How did they meet?

Redrum! Redrum!

Redrum! Redrum!

Redrum! Redrum!

THE CAST

Rayman, Globox, and the Teensies

Robert De Niro, Michelle Pfeiffer

Neil Patrick Harris, Alyson Hannigan

Stephen King, man of your (worst) dreams

THE GIST

Rayman, the popular, limbless pugilist, and his trusty sidekicks must save the world again.

Courtesy the witness protection program, a New York mobster and his family end up in France.

Ted, Barney (Harris), Marshall, and the gang return for the smash sitcom’s ninth and final season.

In this breathlessly anticipated sequel to The Shining, little Danny Torrance is all growed up.

157,800

134,000

196,000

58,500

gH

gH

gH

gH

The fifth iteration of the hit, fun-for-ages-10+ video game features a new character with a really exotic name: Barbara!

Pfeiffer (Married to the Mob) and De Niro (Analyze This) know exactly how to make mooks hilarious.

Almost a decade’s worth of anticipation culminates with ... what, exactly?

You’ll have to tune in to find out.

Here’s how Scribner, the book’s publisher, can help generate scary-good sales: Print the darn thing!

DATE IN SIX WORDS

GOOGLE HITS

SELLING POINT

DVD Scandal: The Complete Second Season DATE September 3 IN SIX WORDS Slimeballs? Sex? Murder? Cover-ups? Yep, D.C. THE CAST Kerry Washington, Tony Goldwyn THE GIST In season 2 of TV’s most talked-about political potboiler, fixer Olivia Pope (Washington, right) tracks a mole, the president (Goldwyn) survives an assassination attempt, and his Tea Party veep angles to overthrow him. SELLING POINT Do you want to be in on the conversation or what? Season 3 debuts on October 3. Let the binge-watching begin!

PHOTOGRAPHY COURTESY OF ABC/DANNY FELD

Media Center

28 SPIRIT SEPTEMBER 2013

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8/13/13 10:35 AM

VISIONARY CUISINE. “The ambiance of the dining room so impressed the food editors of Las Vegas Review Journal, it bestowed it’s “Best Gourmet Room” award upon Top of the World.” - usatoday.com Winner of Wine Spectator’s Award of Excellence 17 years in a row.

Top of the World is located more than 800 feet above the Las Vegas Strip, offering an unparalleled menu and breathtaking views.

Sunday through Thursday, 11am to 10:30pm • Friday and Saturday, 11am to 11pm Located on Level 106.

Stratosphere Casino, Hotel & Tower | TopOfTheWorldLV.com | 702-380-7771

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Eat Drink Sleep

DR I N K I N N E W YOR K C I T Y

Prabu Punch “Pumpkin drinks almost always focus on the same old baking spices, which lend a boozy, pumpkin-pie note to them. But my favorite pumpkin dishes are Indian curries, so I wanted to utilize those flavors in a fall cocktail.

This drink has a beautiful mouthfeel that won’t turn insipid if it sits for a bit, and the aromatic garnishes affect its overall balance, as so much of what you taste is about what you smell. It’s a refreshing cocktail that whiskey lovers really respond to, but it’s also very approachable for those who don’t usually find themselves drinking aged spirits. The name comes from a character in the book Shantaram. Prabu—a joyful man, loyal and generous, with a famously toothy smile—was the protagonist’s first friend and guide in India.”

WHO Joaquín Simó, partner WHERE Pouring Ribbons WEB pouringribbons.com

2 cups raw sugar 2 cups water 5 tablespoons garam masala, whole 15 ounces pumpkin puree ounces W.L. Weller Special Reserve sugar bourbon 1. 2Make pumpkin syrup: Stir together and 1 dash bitters water overAngostura medium heat until dissolved. Add ½ ounce freshand lemon juice garam masala, cook for 10 minutes. Stir in ½ ouncepuree, orangeremove cordialfrom heat, and let sit for pumpkin (1 part orange juice; 1 part sugar) 2 hours. Strain using a chinois.

STYLING BY ROBIN FINLAY

1. Stir together sugar and water over medium heat 2 ounces W.L.Add Weller Special Reserve until dissolved. garam masala, andbourbon cook for dash Angostura bitters puree, remove from 10 1minutes.

Stir in pumpkin ½ ounce fresh lemon juice heat, and let sit for 2 hours. Strain using a chinois. ½ ounce orange cordial 2. For eachorange cocktail, combine 3/4 ounce pumpkin (1 part juice; 1 part sugar) syrup with remaining ingredients. Shake, then 2.

Combine 3/4 ounce pumpkin syrup with strain into a rocks glass with a spherical iceingrecube. dients above. rocks glass Garnish withShake, a fresh then greenstrain curryinto leafaskewered with a spherical ice cube.

Garnish with a fresh with a star anise pod. green curry leaf skewered with a star anise pod.

PHOTOGRAPHY BY ADAM VOORHES

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Eat Drink Sleep

E AT I N NA S H V I L L E , T N

Poblano Mac’n’Cheese 2 6 ½ 5½

large poblano peppers cups heavy cream cup cooked bacon crumbles cups large macaroni noodles, cooked 2½ cups shredded sharp white cheddar 1 cup halved cherry tomatoes chopped scallions

1. Grill peppers until skin blackens. Remove from heat, and place in a bowl. Cover in plastic wrap, and let stand for 10 minutes. Peel and de-seed under cold water, then dice.

“The building that Merchants Restaurant is housed in was built in 1892. Our second floor is all about chef-inspired fare, and our first floor, called The Bistro, is where we serve classic Southern and Americana-type food—burgers, sandwiches, fried green tomatoes, and this macaroni and cheese, which is one of our best sellers. You start with heavy cream, cook it down, and add the cheese, so it’s almost like a cheddar Alfredo.

Then you get the roasted crunch of the poblano, the smoky goodness of the bacon, and the sweet finish of the tomato—all of which complement the cheesy sauce. It’s a really awesome, rich macaroni and cheese. If this won’t fill you up, nothing will.”

WHO Duane Loftus, sous chef WHERE Merchants Restaurant WEB merchantsrestaurant.com

STYLING BY ROBIN FINLAY

2. Cook cream over medium heat, stirring constantly, until reduced by half. Stir in noodles, bacon, and 1/4 cup peppers. Add cheese, cook over low heat for 10 to 12 minutes, then add tomatoes. Garnish with scallions.

32 SPIRIT SEPTEMBER 2013

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PHOTOGRAPHY BY ADAM VOORHES

8/12/13 10:58 AM

enjoy the

H T G I L side of TuscanyE R Featuring 12 entrĂŠes 550 calories or less!

Shrimp Mediterranean 470 Calories

Alabama Arizona Colorado Connecticut Delaware Florida Georgia Illinois Kentucky Maryland Michigan Missouri North Carolina New Jersey New York Nevada Ohio Texas Utah Virginia

Visit us online for menus, location details and information about current specials.

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Eat Drink Sleep

S L E E P I N KOH L E R , W I

The American Club

A lot has changed since 1918, when this Tudor-style spread was constructed to house employees of the plumbing manufacturer Kohler. These days, overnighters are attracted to four Pete Dye– designed championship golf courses, a 25,000-square-foot spa that specializes in hydrotherapy, and plush accommodations. (This being the house that Kohler built, every lav has a whirlpool tub.)

A three-year renovation was completed in April, but don’t let that keep you indoors: The resort is surrounded by a 500-acre nature preserve and offers genteel pastimes like archery, trap shooting, and horseback riding. Back at home base, treat yourself to beerbattered cheese curds and local craft ales at the cozy Horse & Plow taproom. You’re only an hour north of Brew City, after all.

AIRPORT General Mitchell International (MKE) RATE From $279 WEB americanclub.com

PRIVACY PLEASE

RUB ELBOWS with celebrity chefs at the 13th annual Kohler Food & Wine Experience, happening at the resort October 17–20.

This year’s event welcomes Jacques Pépin, Cat Cora, and Top Chef star Fabio Viviani.

TAKE A RIDE on the Old Plank Road Trail to nearby Greenbush, and tour the Wade House Stagecoach Inn. Built in 1850, it’s now part of a living history museum. visitsheboygancounty.com FLY-FISH for brown trout, salmon, and Steelhead in the Sheboygan River. These agile swimmers fill the waters during their fall migration. tie1onguideservice.com

PHOTOGRAPHY COURTESY OF KOHLER CO.

The secluded Sandhill Cabin is located a few miles from the main resort.

While You’re There

34 SPIRIT SEPTEMBER 2013

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Celebrating Hispanic Heritage Month

This month and every month, Southwest AirlinesŽ celebrates Hispanic heritage – a Community whose flavor, culture, and

CELEBREMOS TU HERENCIA

tradition are woven within the landscape of our country.

Join us as we celebrate Hispanic Heritage Month!

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The Numbers

PHOTOGRAPHY © BEN WELSH/CORBIS

Electric eels generate enough juice to power

10

lightbulbs.

That’s about 600 volts—or five times the electricity you’ll get from a wall socket. How does such a slowmoving fish unleash all that energy?

“It has specialized organs that contain thousands of electrically excitable cells, each of which can produce 100 to 150 millivolts,” says Bruce Carlson, a biology professor at Washington University in St. Louis. “When the eel feels threatened or is hunting prey, it triggers all of the cells simultaneously, creating a surge capable of lighting up a Christmas tree.” Despite what you’ve seen in cartoons, there is no glow involved, only subtle twitches.

You’d be twitchy, too, if you were habitually misidentified. It turns out the electric eel isn’t an eel at all—it’s a knifefish. Shocking, right?

SEPTEMBER 2013 SPIRIT

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37

8/9/13 11:05 AM

The Numbers

8700

of us have a sentimental T-shirt we refuse to toss.

You know the one. It may be holey or faded. You may not even wear it anymore, but you just can’t bear to part with it. So there it sits in your drawer, a relic of a past Dead concert or romantic relationship, still perfumed with patchouli or your ex’s pheromones. According to a recent survey commissioned by CustomInk, the average person has not one but 13 of these cottony keepers. “We’re more likely to bond with others when we share an emotional event together,” says Dr. Jennifer Baumgartner, a clinical psychologist and the author of You Are What You Wear.

“T-shirts from group gatherings and memorable occasions become a representation of that emotion.”

Sigma Chi Date Party 1990, looks like you’re here to stay.

38 SPIRIT SEPTEMBER 2013

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PHOTOGRAPHY BY CHRIS PLAVIDAL

8/9/13 11:09 AM

BEST FOR BUSINESS

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BOOK NOW AT FOURPOINTS.COM BEST RATES GUARANTEED

GREAT HOTELS. GREAT RATES.

Š2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Preferred Guest, SPG, Four Points and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.

For full terms and conditions, visit fourpoints.com

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The Numbers

The ‘at’ symbol is at least

477

years old.

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F2_@_sp.indd 40

It may be hard to imagine, but there was life before email and Twitter, at least in the case of this curvy character. The first documented use of the ampersat, as it’s informally known, was in 1536. In a letter, Florentine merchant Francesco Lapi employed @ to represent amphorae, or clay vessels used to store wine. It evolved to mean “at the rate of” and appeared on typewriters as far back as the late 19th century. Things came full circle in 1971, when computer scientist Ray Tomlinson invented email. “When I selected @ for separating name from computer, it was a relatively unused character,” he says. “Now, in some sense, it signifies what the Internet has become.” Is it safe to say @ has successfully made the transition from symbol to icon? All signs point to yes.

PHOTO ILLUSTRATION BY ELVIS SWIFT

8/13/13 10:35 AM

BEIGE Not on your itinerary.

Designed for those who love open spaces, open thinking and open expression, this is where travel creates possibilities. Where style is necessary. Connectivity keeps up with you. Social scenes are vibrant.

And the only direction is forward. This is Aloft Hotels.

Different. By design.

Book now and enjoy two free drinks. alofthotels.com 75+ hotels all around the world.

Š2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Aloft and its logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.

For full terms and conditions, visit alofthotels.com

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The Numbers

42,000

There are

So, what’s your number? According to the United States Postal Service, which instated Zoning Improvement Plan codes in 1963 to better cope with increasing mail volume, there are a multitude of answers to that question. The anatomy of the familiar address accompaniment is as follows: “The first number represents a general geographic area of the nation, ‘0’ in the East, moving to ‘9’ in the West,” usps.com states.

“The next two numbers represent regional areas, and the final two identify specific post offices.”

Ketchikan, Alaska, is home to 99950, the highest ZIP on record.

And the lucky sender gifted with the custom ZIP 12345? That would be General Electric, in Schenectady, New York. What can we say?

They’ve got juice.

COLORING BY JULIEN PACAUD/COLAGENE.COM; PHOTOGRAPH © JACK MOEBES/CORBIS

ZIP codes in the U.S.

42 SPIRIT SEPTEMBER 2013

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sustain

Extended Stay Reimagined Green without compromise. Enjoy complimentary Rise breakfast and Relax evening receptions, state-of-the-art fitness centers and bikes to borrow. In addition to in-room recycling and filtered water, each Element hotel pursues the USGBC’s LEED certification – a global standard for sustainability. Whether traveling for a few days or a few weeks, discover the essentials of balanced travel.

Space to live your life Book now and receive 20% off elementhotels.com

©2012–2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Preferred Guest, SPG, Element and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates. For full terms of this offer, please visit elementhotels.com

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Business

L E S S ON

Jim Henson T H E L AT E E N T R E PR E N E U R A N D M A S T E R M U PPE T E E R

“Many of the things I’ve done in my life have basically been self-taught. I think we, as the Muppets, broke new ground because we approached puppetry from a different angle. I had never worked with puppets when I was a kid, and even when I began on television I really didn’t know what I was doing. I’m sure that this was a good thing, because I learned as I tackled each problem.

I think if you study—if you learn too much of what others have done—you may tend to take the same direction as everybody else.”

The life and work of the creative genius is celebrated this month with the publication of Jim Henson: The Biography, by Brian Jay Jones.

ILLUSTRATION BY MELINDA JOSIE

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Business

PITCH

46 SPIRIT SEPTEMBER 2013

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DIC T IONA RY

jobfuscate

\ 'jäb-fə- skāt \ verb To make your job appear so complex that others, especially your boss, can’t possibly understand it.

U S AG E: He successfully avoids micromanagement and interoffice small talk by jobfuscating the projects he works on.

Lawdingo Finding a legal eagle just got easier.

Here’s how Nikhil Nirmel, founder of Lawdingo, describes the online legal community: “There have been plenty of times when I needed a lawyer but, like many people, opted not to get one because the process seemed too laborious. This got me thinking about how lawyers do business.

Many work for themselves and conduct client relationships via phone and email after the initial consultation. I thought, if this is how the industry is operating, why not create an online platform that connects attorneys with those who need their help? Lawdingo does just that. Lawyers in good standing with their respective bar associations pay a fee to be listed

on the site, and we bring them prospective clients. Users enter the state in which they live and the type of legal issue they’re experiencing. From there, they are given a list of professionals licensed to practice in their area, as well as personal details like education and length of career, reviews, rates, and availability for each candidate. You can speak to a lawyer the same day you log on, and most initial consultations are free. All scheduling and transactions are handled through the site. It goes to show that finding help doesn’t have to be painful.” lawdingo.com

ILLUSTRATION BY JESSE LEFKOWITZ

8/5/13 2:24 PM

HOW FAR WOULD

YOU GO ?

FOR AN ACCURATE DIAGNOSIS. FOR UNPARALLELED EXPERTISE. FOR GROUNDBREAKING TREATMENT.

YOUR LIFE IS WORTH THE TRIP.

When it comes to your life, distance should never be a factor. As soon as you know you need help, come to Johns Hopkins Medicine. We’ve been innovating patient care at every point of the journey for over a century. That includes making your journey to us as easy as possible. Let us help you plan your trip. The sooner, the better the outcome.

For appointments, trip planning and more

1.855.88.HOPKINS PROMISEof MEDICINE.ORG

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Business

S C HO OL

Motion Detector Increase your nonverbal know-how with pointers from presentation pro Matthew Kohut.

Stretch Your Confidence “Before walking into a high-stakes situation, raise your arms as high as you can, making yourself as big as possible for a minute or two,” Kohut says. “Your mind will listen to your body’s signal, resulting in a hormonal reaction that increases your comfort level and decreases your fightor-flight response to stress.”

Matthew Kohut is the co-author of Compelling People: The Hidden Qualities That Make Us Influential.

Play Hand Ball “Avoid awkward gestures by imagining you have a ball in your hands. Start with a volleyball, and position both hands between your waist and your hips.

Depending on the point you’re trying to make, the ball can grow to the size of a beach ball or shrink to the size of a marble between your thumb and index finger.”

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Keep Your Head Up “Slightly tilting your head conveys warmth. This gesture is useful when listening attentively to someone but can be interpreted as uncertainty or a lack of confidence in a business setting. When trying to project professionalism and self-assurance, keep your head upright.”

Own the Space “There’s a difference between using space comfortably and pacing back and forth like a caged animal. Move deliberately and with a sense of purpose while you’re speaking. For example, you might walk to a specific spot, make a point or two to the people seated there, then head in the opposite direction to engage the other side of the room.”

ILLUSTRATION BY MARC MARTIN

8/12/13 4:56 PM

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Business

PERK

Beat Box Groove to tunes in your cube or on the go.

APP

Bluetooth speakers seem to be popping up everywhere lately, but hear us out. The palm-size Boombot REX is a hit both in and out of the office— sleek enough to be a desk fixture yet plenty portable for on-the-go jamming.

Pair it with your laptop or desktop for easy listening between appointments; clip the smartphonesynced device to your backpack and boogie all the way home. Not to worry if you need to take a call or find the nearest Starbucks— Boombot has a built-in speakerphone and can summon Siri in a second. $120; boombotix.com

Cloze In the age of inbox overload and beaucoup virtual

“friends,” this app helps clear away the clutter. After determining the people in your network with whom you communicate most, Cloze creates a customized newsfeed, organizing their emails and social media updates for your at-a-glance convenience. Free; iOS

50 SPIRIT SEPTEMBER 2013

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TODAY I AM...

SENSUAL

EPIC

MYSTERIOUS WHIMSICAL

at New York-New York Hotel & Casino

at MGM Grand

at The Mirage

Luxor

at Bellagio

at ARIA Resort & Casino

at Mandalay Bay Resort and Casino

at Treasure Island

SENSUAL

EPIC

GROOVY

MYSTERIOUS

AQUATIC

SURREAL

IMMERSIVE

WHIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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Business

3 5

4

1

2

I T I N E R A RY

Historic Downtown Houston’s original hub isn’t just for nine-to-fivers.

1 Check-In The stylish Hotel ICON took over the Union National Bank Building in 2004, restoring many of its neoclassical elements and adding modern amenities like a spa and fitness center.

Last year, rooms were refreshed with sleek, new furniture and a calming, jeweltone color palette.

The hotel offers free car service within three miles and will even store your stuff between trips. From $189; hotelicon.com

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2 Pick-Me-Up

3 Fresh Air

4 Happy Hour

5 Evening Eats

Minuti Coffee, which gets its beans from Modena, Italy– based Molinari, slings traditional Italian-style joe as well as inventive coffee concoctions capable of satisfying a Starbucks palate. Take advantage of the sidewalk seating, order the “Doppio Cubano,” and sink your teeth into a moist pistachio muffin. minuticoffee.com

The verdant centerpiece of this rapidly changing hood, Market Square Park is an ideal spot for a midday breather. A pedestrian path circles the central lawn, which sports a stage for evening concerts and films. Or if twowheeled cruising is how you’d rather burn time between meetings, rent a bike from the Congress Street B-cycle station. market squarepark.com

Need an excuse to imbibe? At OKRA Charity Saloon, 100 percent of the profits go to local organizations and causes.

Each month, four are in the running; with every order, patrons get to cast a vote. We’re not sure which is more difficult: determining your charity of choice or choosing a cocktail from the menu of expertly made classics. friedokra.org

The culinary staff of Batanga maintains a global mindset with its shareable small plates—think Latin American favorites like yucca fries, chicharrones, and pao de queijo (Brazilian cheese rolls), as well as Spanish fare like patatas bravas and Castilian-style pork ribs. They’re all best when paired with a robust glass of rioja and a live salsa band—both of which are mainstays here. batanga houston.com

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8/12/13 12:59 PM

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

B

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

2

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

1

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face.

“Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

Favorite part of air travel is reading the ad for @Its_Just_Lunch, —@ponybear, via Twitter

“I joined … because I just didn’t have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. I’m hundred percent satisfied so far...”

—Justin, on consumeraffairs.com

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3

L

5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

2

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics.

Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen.

We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

3

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks?

You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return.

With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says.

Less time searching equals more time dating. That’s realized ROI.

4

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.”

Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

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MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients?

No. It’s unprofessional.

Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

0

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

800.858.6526 · ItsJustLunch.com FIND 150 cities · 21 years experience IJL

.”

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P, CHOMP Sweet, isn’t it?

Our passion for cookies is among the greatest of all love affairs. Why? Oh, we can think of a variety of reasons.

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Folded into the fabric of American history and life, our favorite indulgence— chewy, crunchy, nutty, heartwarming—endures.

YIELDS:

“Since modern machinery

has produced such marvels … old-time cookies have rather gone out of fashion.” Sound bite from some Slow Food guru? Try a pearl-clutching editorial written in 1895, the same year Fig Newtons turned 3. Advances in technology had changed everything Americans knew about baking, and when we started to get our fix from store shelves rather than the countertop cookie jar, it seemed to many—especially the editors of Everyday Housekeeping—that we might entirely abandon the “tiresome task” of doing it ourselves.

In those days, homemade cookies were plain-Jane shortbreads: flattened, baked until bone-dry, and expected to remain edible for an indefinite amount of time.

Things changed when the Civil

War forced professional bakers to kick it into gear to feed the troops. This meant investing in industrial mixers, steam-powered rollers, and Ferris wheel–style ovens. When the war ended, bakeries were stuck with state-ofthe-art equipment and dried-up demand. So they created a new market, and America soon fell in love with mass-produced animal crackers, vanilla wafers, and graham crackers. They were crisper and tastier than any 19th-century housewife could manage—and convenient too. Next came waffled wafers, gingersnaps, and that famous Fig Newton. Indeed, the future of homemade looked bleak.

But in reality, factory production gave the handcrafted cookie a pivotal kick in the pants. Americans quit trying to compete with mass-produced snacks and entered a reactionary DIY era that

100 COOKIES

BY THE DOZENS

The number of countries that Oreos, the world’s best-selling cookies, are sold in.

689,000 The download count, at press time, of Cookie Doodle, an app that allows users to roll, cut, bake, and decorate virtual cookies.

produced the chewy, chunky drop cookies we love today. These newfangled sweets weren’t as shelf-stable as those shortbread wafers, but they didn’t have to be.

Dolloping a spoonful of dough onto a tray took way less effort than kneading, rolling, and cutting; baking was now simple enough to be part of our everyday lives.

This simple shift made it easy to invite kids into the kitchen.

No more demanding techniques or risk of failure—the kinds of things that make little helpers not so helpful. Decades later, we can close our eyes and still see the cloud of flour puffing up from the bowl, hear the sound of chocolate chips tumbling from the bag, and almost catch a buttery whiff of a batch oozing in the oven.

Whether we make ’em from scratch or opt for a shortcut, it’s impossible to imagine not wanting to share the experience of cookies with our own children, or to simply recreate it for ourselves whenever we need a comforting taste of home. —Stella Parks Parks is a pastry chef who blogs at bravetart.com. Her first cookbook, on the history of iconic American desserts, is due next year.

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215 million

How many presidential elections, out of the past six, that Family Circle’s Presidential Cookie Bake-Off (established in 1992) has correctly predicted.

The number of boxes of Girl Scout cookies sold last year.

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CHOCOLATE SALTED RYE COOKIE

COMPOST COOKIE

Foodies are so feverish about these boutique baked goods they’ll tweet and retweet about them, wait in line for hours to buy them, and giddily wave their fresh-from-the-oven score in front of envious onlookers. Need more proof that these cookies are worth chasing after? Ask Jay-Z.

Momofuku Milk Bar, New York City “It’s all about cleaning out the cupboards and folding them into a quirky cookie— what else would possess us to combine pretzels, potato chips, coffee, chocolate, butterscotch, oats, and more?” says pastry chef/owner Christina Tosi. “I look at it as a funny, waste-not-wantnot approach that I learned from my mother and grandmother in the kitchen.”

Tartine Bakery, San Francisco When pastry chef Liz Prueitt discovered she had a gluten sensitivity, she and her husband (bakery co-owner Chad Robertson) began developing desserts free of the offensive protein.

Beloved by tolerant and intolerant eaters alike, these chewy, crunchy cookies are made with rye flour, bittersweet Valrhona chocolate, and Maldon sea salt.

YIELDS:

↓ Favored by picky eater Anderson Cooper.

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←

Spotted sampling them: Salma Hayek, Sandra Bullock, and Jay-Z.

Flour Bakery, Boston Chef Joanne Chang reinvents the classic with handcrafted wafers bound together with a creamy mixture of sugar, butter, and vanilla. “At first, you expect a very sweet, vaguely chocolaty treat,” she says.

“Instead, you get an intense chocolate cookie with a buttery vanilla cream filling— an Oreo like no other.”

↑

An oversize version recently helped complete a marriage proposal.

PEANUT BUTTER SANDWICH

HOMEMADE OREO

FRENCH MACARON

Sucré, New Orleans “I present everything you know and nothing you’ve ever had,” says co-owner/ executive chef Tariq Hanna, whose elegant macarons range in flavor from bananas foster to salted caramel. The shop has about 40,000 Facebook fans, all ready to pounce on offerings like the vibrant King Cake variety, available from January 6 until Mardi Gras Day.

Dahlia Bakery, Seattle “Writer Nora Ephron used to stop by when she was in Seattle and said that our peanut butter sandwich ‘may be the greatest cookie ever, ever, ever,’” says chef Tom Douglas.

Inspired by Bouchon Bakery’s excellent Nutter Butters, Douglas created these stackable specimens with a lush peanut filling that’s balanced with a touch of salt.

ON THE VERGE Pass the salt, please.

Culinary star Dorie Greenspan, author of 10 cookbooks and the recipient of four James Beard Awards, recently launched the New York City–based Beurre & Sel cookie company with her son, Josh. In addition to its Sweet Collection, the shop peddles the unlikeliest of baked goods: the savory cookie. “I live in Paris part-time and love inviting friends over for aperitif,” Greenspan says. “I was looking for something fun and not too filling to serve.

I started with savory loaf cakes then dabbled with biscuits. When I finally got to savory cookies I knew I’d found the perfect have-with-adrink nibble.” She eventually brought the idea stateside, where New Yorkers are becoming converts at her shop in the Lower East Side’s Essex Street Market.

The most popular flavor: Rosemary Parmesan.

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Culinary superstars are jazzing up mundane milk with bourbon, vanilla, rice, and beyond. These creamy coolers are the perfect pairing with each expert’s all-time favorite cookie. Got horchata?

YIELDS:

HAZELNUT-NUTELLA SANDWICH + EMERIL’S MILK AND ICE CREAM DRINK

Gail Simmons, Top Chef judge “I discovered the perfect drink to pair with these ooey-gooey sandwich cookies at Emeril Lagasse’s

flagship restaurant. With cookies, he served a glass of cold milk with a small scoop of vanilla ice cream floating on top—perfect for cookie-dipping.”

ALFAJORES + AVENA OATMEAL SMOOTHIE

Ingrid Hoffmann, host of Simply Delicioso “Oatmeal smoothies and alfajores—dulce de leche sandwich cookies—take me back to my childhood.

My grandparents used to make oatmeal smoothies, and dulce de leche was always a treat. Now, whenever I feel nostalgic I pair the two up.”

OATMEAL-COCONUT BUTTER COOKIE + HORCHATA

Curtis Stone, host of Top Chef Masters “This combo is quite a strange one, as horchata— made with cinnamon, rice, vanilla, and evaporated

and condensed milk—is a traditional Mexican beverage, and the cookie is a real Aussie classic. But cinnamon is the perfect addition to such a delicious cookie.”

BACON CHOCOLATE CHIP COOKIE + BOURBON VANILLA MILKSHAKE

Nadia G, host of Nadia G’s Bitchin’ Kitchen “This creamy and boozy fresh vanilla-bean milkshake balances the

smoky-salty sweetness of the cookies, which are filled with maple syrup– glazed bacon and topped with a sprinkle of sea salt.”

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C IS FOR CRAVING! When hunger strikes, are you an intrepid confectioner or an instant gratification seeker?

Discover your true cookie colors (and find your fix) here.

WHAT’S YOUR TIME FRAME?

Stat!

I could wait.

Oreo, E.L. Fudge, or Chips Ahoy!—any way you slice it, you’re destined to cruise the cookie aisle.

BUT CAN YOU BAKE?

Sources say no.

Signs point to yes.

ALMOND TUILE + DISTRITO WHITE RUSSIAN

Jose Garces, Iron Chef winner “These cookies are so light that you could eat a ton of them without even realizing,” says Garces, who pairs his almond tuiles with a reimagined White Russian made with vanilla-flavored vodka, Patrón XO Cafe tequila, rice milk, and cinnamon.

“It’s like grown-up milk and cookies.”

Delivery services like Insomnia Cookies and Tiff’s Treats will fulfill your dreams of ovenfresh cookies (and even milk!).

IS YOUR CULINARY AUDACITY ALIGNED WITH MRS. FIELDS OR MARTHA STEWART?

Mrs. Fields Premade dough can be daring. Try Wholly Wholesome’s Oatmeal Cranberry Orange or Immaculate Baking Co.’s Ginger Spice.

Martha Stewart

OH REALLY? JUST HOW ADVENTUROUS ARE YOU?

I fear change.

Dare me.

The Cookulus app helps you achieve chocolate chip cookie nirvana—thin and crispy, thick and chewy, or somewhere in between—by adjusting oven temperature, bake time, and ingredient amounts.

All right, Evel Cooknievel. Elevate your expertise by trying the recipes in this story. You’ll find them at spirit mag.com/cookies.

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Often dipped in chocolate for extra flourish.

MEAL OF FORTUNE A takeout fave’s fabled history.

Indisputably the most ubiquitous odd-shaped confection in America, the fortune cookie stems from the moon cake, a pastry served in 14thcentury China. In an effort to plan a revolt, bakers once slipped messages inside, sparking the concept of cookie communication.

But the prefab treat we’ve come to love originated during the California Gold Rush in either San Francisco or L.A., depending on whom you believe. Today, Brooklyn’s Wonton Foods is the country’s biggest producer of both cookies and fortunes. As for the wisdom found in the rest of the cellophane-wrapped treats being made in the U.S., remarkably it mostly falls to two scribes: Steven Yang of San Francisco, and his former employer, Yong Lee of Boston, who cut ties in 1993, apparently following a common cookie adage: “A journey of 1,000 miles begins with one step.”

5

Poppy-seed paste is a traditional filling.

4

Meringues are fat free!

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Who says a cookie’s gotta be round? Or homegrown?

Before becoming staples in the U.S., these guys got their start in faraway lands like France, Italy, and Germany. Bon appétit!

2

Biscotti means “cooked twice.”

YIELDS:

iced desserts, infused with the licorice-like spice, often make an appearance at weddings and holiday parties. Our trusted source: The North End Italian Cookbook.

4 MERINGUES

1 SPRITZGEBÄCK

The dough is piped through a pastry bag, so it’s no surprise that the German name— often shortened to “spritz”—comes from a word meaning “to squirt.” The orangestudded variety shown here comes courtesy of Martha Stewart.

The French technique of whipping egg whites is key to this airy confection, which is a blank canvas for all kinds of flavors. Laced with lemon zest, these heavenly bites are from the authoritative tome Meringue, by Linda Jackson and Jennifer Evans Gardner.

5 HAMANTASCHEN

2 BISCOTTI

3

Figure eight–shaped anisettes are common, too.

COOKIES AND COCKTAILS, OH MY!

To get the recipe of every cookie (and frosty beverage) featured in this story, visit spiritmag.com/ cookies.

Surely you recognize this coffee-shop staple. But back in its home country, biscotti is paired with more than just joe. “The tradition is to offer a glass of Vin Santo and some biscotti to your guests,” says Lidia Bastianich, host of Lidia’s Italy in America.

“That combination is also a common way to finish a meal.”

These triangular treats are associated with the Jewish feast of Purim.

The Yiddish name translates to “Haman’s pockets”—Haman being the Purim story’s villain—but some theorize that the shape is a reference to his hat or ears. Around Purim time (mid-March) you’ll find these apricot-filled beauties at Brooklyn’s Mile End Deli.

3 ANISETTES

Italy’s use of anise in baked goods goes back to ancient Rome. These SEPTEMBER 2013 SPIRIT

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BY JOHN McALLEY PHOTOGRAPHY BY MARCO GARCIA

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“ ARE

YOU On the island paradise of Oahu,

Wally Amos gets that question every day.

AMOS? If only the answer were simple.

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ALOHA. ONE OF THE WORD’S many meanings is “sharing the breath of life.” And in a traditional Hawaiian greeting, two people lean into each other, gently touch their foreheads and noses together, and inhale the same “ha,” or breath. It’s an exquisitely intimate exchange of friendship, but it’s not how Wally Amos enters a scene.

Pulling out of his high-rise apartment building a block from Waikiki Beach, the man universally known as Famous Amos announces his presence with the chimes of a Good Humor truck. Fixed beneath the hood of his SUV are speakers that, at the flip of a switch, fill the palm-lined streets with the plink-plink of Disney’s “It’s a Small World (After All).” Heightening the head-turning spectacle are the car’s vanity plates—WALLY1—and the large images of a beaming Amos plastered to

its side panels. The badly scraped front-left and rear-right wheel wells aren’t intended to impress.

“Twice I’ve run into a pillar in my parking lot,” the 77-year-old entrepreneur says with a laugh.

“And last week I got sideswiped by a bus. I’m supposed to take that up with the city, but the truth is I’ve been more harmful to my car than anyone else.”

The elaborately adorned ride functions as a rolling billboard, and an effective one at that.

Arguably, Amos is the most well-known face on Oahu, challenged only by the temporary appearance, a few years ago, of some guy named Clooney.

(The Oscar-nominated film The Descendants was shot here.) To be accurate, it’s not Amos’ face that sparks recognition, it’s his Technicolor uniform: standard-issue flip-flops and shorts topped by an Aloha shirt, a lei of braided ribbons, and a lid wor-

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SNACK ATTACK

On Waikiki Beach, Amos is a man of the people—and a peddler of his newest cookie.

thy of the Mad Hatter—if Lewis Carroll’s mischievous oddball had a thing for watermelon.

Everywhere we stop on today’s tour of this island paradise, Amos will be bathed in warmth.

“Hey, Wally!” hollers a bellman fronting the circular drive of the tony Kahala Hotel & Resort.

“Uncle Wally!” cheers a horn-honking local on jam-packed Kalakaua Avenue. (In Hawaii, uncle is an affectionate sobriquet showered on elders.)

On the chill main street of the North Shore town of Haleiwa, a white pickup with monster wheels rumbles past Matsumoto, the Le Cirque of shave ice. Leaning across the passenger seat, its tatted driver isn’t too cool to give the old man a shout-out: “Famous Amos!”

The good vibes are remarkable given the distant success that made Amos identifiable in virtually

every corner of the globe. “Now,” says the guy who decades ago was dubbed “the cookie man,” “I’m famous just for being famous.”

O

UR WORLD WAS a little less sweet in the early ’70s. Stand-alone cookie stores like Mrs. Fields didn’t exist.

Neither, for that matter, did most of the guilty-pleasure emporiums that now crowd food courts and airport terminals. In March of 1975, when Amos, a broke talent agent and father of three, opened the first Famous Amos cookie store on a seedy stretch of Sunset Strip in Los Angeles, he had no way of knowing he’d change the course of confectioner history and one day see his lowbudgeted act of desperation grow into a company worth tens of millions of dollars.

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THE MIXMASTER

In part, what fueled Amos’ fame was the signage on his first store, and his likeness on each bag. His bold style—even at home, with his son Shawn— didn’t hurt either.

“Of the big four, he was definitely the first one in,” says David Liederman, whose David’s Cookies duked it out with Famous Amos, Mrs. Fields, and the Great American Cookie Factory for gourmettreat dominance. With Famous Amos as prototype, the age of Cinnabon and Auntie Anne’s, ad nauseam, had dawned. “It was a budding industry,” Liederman says. “And Wally was a master at getting publicity.”

Today, the culinary world is aflame with noisy, outsize, ready-for–prime time personalities like Emeril Lagasse, Guy Fieri, and Rachael Ray. It’s arguable that Wally Amos pioneered this now ubiquitous foodie flamboyance. A tireless promoter and motormouth, he’d do anything to draw attention to his brand, which, within sixteen months of its launch, had expanded to three retail stores and, in a deal that helped turn the

local phenomenon into a national one, the posh aisles of Bloomingdale’s. Through guest spots on television, countless public appearances, and the Famous Amos packaging itself, the image of a fully bearded Amos in a Panama hat and embroidered, Indian gauze shirt became inseparable from the cookie’s success and made him into one of the quirkiest and most visible cultural icons of the late 20th century.

The quirks are still there. This mid-July morning, Amos—at 6’1”, a reed of a man with a puzzling medicine ball of a belly—sits behind the wheel of his Ford Escape with a bath towel tucked into his shirt and draped down across his lap. Cradling a bowl of fresh fruit and yogurt between his legs, he shovels spoonfuls with one hand while steering his way, with the other, to a storage unit on the outskirts of Waikiki. It’s a

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personal errand on a day otherwise dedicated to playing host in this sunlit nirvana to a pasty mainland journalist. “I’m always on the edge of time. I can never quite get on time. So quite often I eat in my car,” Amos says cheerfully. “But it’s caused me a few bug problems,” he adds, reaching, without embarrassment, behind the driver and passenger seats for a pair of roach motels alarmingly close to hanging their “No Vacancy” signs.

Chalk it up to island life. That, and to the pride Amos takes in being an open book. “Ten books,” he’s quick to remind me. In the decades since he sold his cookie empire, the inexhaustibly verbose pitchman has become a philosopher king, a lecturecircuit staple whose stack of motivational books includes titles like Man With No Name: Turn Lemons Into Lemonade and Watermelon Magic: Seeds of Wisdom, Slices of Life. When you peddle advice for so many years, those messages and fruity metaphors become your vocabulary. “Life is spirit; life is energy,” Amos says often through-

out the day. Other earnest aphorisms require the aid of Google Maps: “Every move we make and every breath we take is leading us somewhere.”

“The moment is what matters. You’re always here, you’re never there. There is no there, so you’re always here.”

Everywhere he looks, Amos sees the universe at work. As our loop around the island begins, the first hit of beauty he shares with me is Hanauma Bay, an awe-inspiring nature preserve swimming with turtles, trumpet fish, and snorkelers.

Cruising the filled-to-capacity parking lot, he eyes an open space. This is not dumb luck, it’s faith in the flow. “You see?” Amos says, assuredly.

“The sign said LOT FULL, and we could have just kept going, missing this beautiful opportunity.

But we entered the lot and drove right into a spot.

So there’s life again, man.”

Remarkably, the same thing happens up the road at a South Shore lookout called the Halona Blowhole. “You see?” says Amos, barely able to

THE COOKIE THAT MADE AMOS FAMOUS Despite folklore from the Famous Amos heyday, the “secret” recipe for Wally’s world-beating cookie came directly from the back of a Nestlé Toll House bag. “Everyone’s chocolate chip cookie derives from the recipe Ruth Wakefield created in the early ’30s,” he says. “The secret is in who is baking them. Everybody’s cookies taste different, because life is not flour and sugar. It’s spirit; it’s energy.” It’s Wally’s oddball pointers, too.

2 2 ½ 1 ¾

medium eggs sticks salted butter teaspoon salt teaspoon baking soda cup brown sugar

¾ 1 2¼ 1 1

cup granulated sugar teaspoon pure vanilla extract cups all-purpose flour cup pecans cup semi-sweet chocolate chips

1. Put eggs, butter, salt, baking soda, sugars, and vanilla extract into a stand mixer.

Mix at low speed for 1 minute. Increase to medium speed for another minute, then to high for 4 minutes.

2. With the mixer off, add flour, then blend at medium speed for 2 ½ minutes.

3. Rather than chop the pecans, the “cookie man” prefers to break them by hand. Fold them into the batter with the mixer set to low.

4. “The chocolate chips are the last thing to go in,” says Wally, who, again, recommends a low mixer speed.

5. Here’s where Wally becomes … Wally. He refrigerates the batter overnight, in an 8-inch square, plastic container.

6. The next day, cut batter into 8-inch by 2-inch rectangles. Sprinkle with flour, and, using two hands, roll on a countertop until each rectangle is a snake-like 1 inch in diameter. Re-refrigerate.

7. Preheat oven to 350 (electric) or 375 (gas).

Lightly coat a nonstick, lipped cookie sheet with Pam, then pinch off 1-inch bits of rolled cookie dough, placing them in six rows of 10. Don’t be perfectionist about the shape of each dollop.

8. Bake for about 12 minutes. “You want them as brown on the top as they are on the bottom,” Wally says. The finished cookie should be the size of a half-dollar, and crispy.

Wally, a bad numbers guy, hasn’t a clue how many cookies this recipe will make.

SEPTEMBER 2013 SPIRIT

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conceal his shaman’s glow, “if you flow with the universe, it opens spaces for you. All you have to do is drive into them.”

This overreach for cosmic meaning hits its delirious peak when, midday, over lunch in Lanikai, a luxe enclave on Oahu’s windward coast, Amos decides to spoon the leftover sauce of capers and butter from our calamari appetizer onto his grilled ahi entrée. “You see that?” he says, tucking into the fillet. “I hadn’t planned that. I hadn’t even thought of that until a second before I did it. The waitress was going to take it away, and I thought, That would be nice on my fish.

And it is! That’s where life is maximized: When you can have that type of insight and respond to it right away. Life appears second by second, man.”

If this robust positivity is cumulatively dizzying, it’s infectious in spurts. At Buzz’s, home of the mystical capers, he gifts the waitstaff not with pearls of wisdom but with cookies. “Are you Wally?” huffs our server, leaning on the table in mock outrage. “I’ve got a bone to pick with you.

How is it that you come into my restaurant and feed me instead of the other way around?”

You see Amos’ overflowing generosity in the way he responds to the giddy tourists and island natives who approach him every day and in his decades-long commitment to charitable work for programs like Literacy Volunteers of America.

He was the national spokesman for that vitally important organization for 23 years, and to this day the man in the funny hat routinely reads to

HUGS & MISSES

Aunt Della (right) turned out to be the tender mom that Ruby (above) was not.

The Hawaiian Islands are the most isolated landmasses on Earth, and “oceans apart” effectively describes Amos’ relationship with his children. children at the public library in nearby Kailua.

His close friend and attorney, Roger Epstein, tells a story that epitomizes sometimes weird, sometimes wonderful Wally World: “We were at the Unity Church in Waikiki, where Wally is a member, and we’re talking to this guy. He’s not quite homeless but he’s close, you know? And as we’re talking to him a couple of the guy’s teeth fall onto the floor. The next day, Wally calls me up and says, ‘Rog, we gotta buy the guy some new teeth.

If I put in X dollars, would you put in Y?’ I mean, he hardly knows this guy, and the next day all he wanted to do was come up out of his pocket for him. So we bought the guy new teeth. That’s the kind of person Wally is.”

I

WAS SITTIN’ HERE eatin’ some of the best damn watermelon, and every time I eat good watermelon I feel like I gotta call you,” says Amos’ son Michael. He’s ringing in from more than a continent away in Brooklyn.

At rest in the parking lot of Public Storage earlier in the day, Amos is delighted but surprised.

They chat for 10 minutes before the senior Amos abruptly ends the call. “That’s my oldest son, Mike. He’s a great guy, but that’s the first time he and I have spoken in maybe a year,” he says a little impatiently. “I called to wish him a happy birthday in April, and he didn’t call me back. But we are who we are, man. And one of the biggest mistakes we make is feeling that we can tell other people how to live their lives.”

Geographically, the Hawaiian Islands are the most isolated landmasses on Earth, and “oceans apart” pretty effectively describes Amos’ relationship with his children. Each of them— Michael, 54; Gregory, 51; Shawn, 46; and Sarah, 30—has struggled intensely to make sense of a

72 SPIRIT SEPTEMBER 2013

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painful contradiction at their father’s core. The same benevolent man who greets strangers with warm embraces, and whose baked goods and inspirational talks on the need to power through hard times have lifted innumerable lives, has been incapable of walking the talk with the people closest to him. The line between resolute positivity and deep-seated denial can be a fine one, and despite an adult life rife with serial acts of abandonment and infidelity—with three failed marriages in his wake and grown children still astonished by their father’s self-absorption and callousness—Amos is so determinedly “in the moment” that he can’t be bothered to reckon with the past. “It’s a bucket of ashes,” he’s fond of saying.

“You gotta get on with your life.”

B

ORN IN TALLAHASSEE, Florida, on July 1, 1936, Amos lived with his mother and father in a three-room house in a segregated section of town called Smokey Hollow. His parents’ relationship was distant. Wallace Sr. labored at the local gas plant; Ruby worked as a housekeeper. Churchgoing and fellowship were central to their lives, but that didn’t stop Amos’ mother from being abusively critical of her only child—and beating him mercilessly. “The beatings weren’t regular,” Amos remembers. “I wasn’t a bad boy. It’s just that Ruby’s standards were so high that if you deviated at all … There was no being right. I could never have been right with Ruby.”

Saturdays were spent with his father, who’d once a month take his son for a haircut, and regularly plant him on a stranger’s porch while he climbed the stairs to consummate one of his many extramarital flings.

The marriage went to pieces when Amos was 12, and his parents shipped him north to New York, to live with his Aunt Della in Manhattan’s Washington Heights neighborhood. The separation from his folks felt like freedom. “I had been to visit

F3_wally_JM.indd 75

Aunt Della before,” says Amos, “and I was excited to go to New York. I was excited, also, because I didn’t have to worry about those beatings anymore.”

Friendships came easy to him; high school did not. In 1954, at age 17, Amos dropped out and enlisted in the Air Force. After stints in wintry Upstate New York and racially charged Biloxi, Mississippi, he was stationed in blissed-out Oahu, whose soothing trade winds he never wanted to leave. “I was going to get discharged here,” he recalls, “but for the last months of my tour I got transferred to San Francisco. From there, I figured I’d briefly visit New York.

I ended up staying for 10 years.”

Within 12 months of his return to the city, he’d met, impregnated, and married his first wife, Maria Lefore—and the hustle was on.

Michael was born in 1959; Gregory in 1962. With a family to support, Amos used his natural swagger and fierce work ethic to ace a stockroom gig at Saks Fifth Avenue, a job he eventually quit out of suspicion of being underpaid because of the color of his skin. He pounced on an opportunity in the mailroom at the William Morris Agency, which, at the time, was under political pressure to hire black trainees. In a Biography Channel documentary about Amos that aired in 2001, legendary talent agent Bernie Brillstein testified to Amos’ tenacity and X factor: “Wally drew attention in a room. He made sure of that. He was tall; he was thin. He always seemed to be dressed well and differently. He was just a driven guy who knew he was going somewhere.”

William Morris made Amos the first black agent in its history, a job that put him in charge of booking shows for a glittering constellation of rising pop and soul superstars: Marvin Gaye, Simon & Garfunkel, and Diana Ross & the Supremes among them. Amos was feeling imbued with some sparkle himself, stepping out on his wife, Maria, without hesitation or guilt. She’d have none of it.

8/12/13 10:28 AM

Faced with a decision to either commit or walk, Amos walked, divorcing Maria in 1966—just in time to marry an exotically beautiful aspiring singer named Shirley Ellis.

Amos’ third son, Shawn, was born in September 1967. A month later, Amos relocated his new family to Los Angeles, leaving behind 8-yearold Michael and 5-year-old Gregory.

He ditched the Morris Agency, too, having hit their glass ceiling for African-Americans and deciding to go it alone as a personal manager.

The gamble was disastrous from the start; clients of the caliber he was accustomed to working with never materialized. Amos allayed his anxiety by making chocolate chip and pecan cookies from his Aunt Della’s recipe, the same treats that enchanted him as a 12-year-old boy. Or so goes the legend that has sold billions of Famous Amos cookies.

That story was baked. “I had a meeting with one of my clients, an

Loyalty ranks high in any recipe for life.

So does esteem for one’s self.

But from whom would Amos have learned these things? actress named Shari Summers,” Amos remembers more accurately, “and she broke out chocolate chip cookies she had made. I tasted them and, oh my god. Years before, Aunt Della had stopped sending cookies to me, and at that moment I realized I could make ’em myself, so I asked Shari for the recipe. I thought she was going to say it was some deep, dark secret. It turns out it was right off the back of the Nestlé Toll House

bag. I went straight to the supermarket, and, sure enough, there it was.”

With his management company limping along, Amos looked for anything to give him a leg up with the power brokers he was courting.

Used as an aromatic calling card, his homemade cookies—bite-size, crispy, and bulging with pecans and chocolate chips—made more of an impression than his client list.

Less savory were Amos’ unchecked infidelities, which opened fissures in his second marriage. If the fundamental demands of marriage were too much for him, what surfaced next was even further beyond his capacity. Shirley, after a string of nervous breakdowns, was diagnosed with schizoaffective disorder, a form of mental illness that many years later caused her to take her own life.

Confronted, again, with the hard work of family and commitment, Amos again walked away. How does he explain such devastating indiffer-

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ence today? He doesn’t. He won’t.

He can’t. “I’m not that guy anymore,” he says, pushing the vegetables around his plate at Buzz’s.

“I have reflected on that behavior, and the question I ask myself is, how long do I need to reflect on that behavior?”

Shawn Amos no longer talks to his father, but in a deeply revealing diary called “Cookies & Milk” that he wrote for the Huffington Post in 2011 he tried to locate the insight that eludes his dad and, Shawn suggests, other AfricanAmerican men of his dad’s age: “Men of my father’s generation were perpetual hustlers, always on the make and always on the move. The world was theirs to take—if they were not taken first ….

These were men who started families with no knowledge of how a family is held together. As boys, they watched their own fathers withstand humiliation in their own towns and workplaces until they slipped away with other women to new lives in other places.”

Foundering professionally and emotionally, and piling up debt, Amos needed another hustle, fast. With his cookies a runaway hit in the suites of Hollywood, he lunged at a suggestion made to him by Quincy Jones’ secretary: Why not make a business of it?

With $25,000 in seed money— including $10,000 from Amos’ pal Marvin Gaye—the Famous Amos Cookie Company opened its doors on Sunday, March 9, 1975. A little more than a decade and a half later, the business— flush with sales from grocery chains, convenience stores, and vending machines—was sold to the President Baking Company for a stunning $61 million.

That kind of success attests to Amos’ savvy for sweets, and Haleiwa, home of his favorite ice cream shop, is our next stop. Slowly walking the town’s main drag,

Amos has the aura of a titan of industry—at least one who carries a kazoo, and to the sun-hammered vacationers who flock to him.

“My husband says you’re Famous Amos. Is it true?” gushes a mother, trailed by her two mildly confused teenage daughters, to whom Amos hands his business card.

“Can I get a picture with you?” asks a bikinied twentysomething

waving her hands and iPhone.

The meet-and-greet achieves existential surreality when an elfin, visibly disoriented island native not a day under 80—shirtless, short a handful of choppers, and more deeply tanned than the Situation—approaches, pushing a bicycle, and gets right up in Wally’s grill. “Are you Famous Amos?” he mutters.

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Sated and strolling back to his car, the cookie man is pleased— and more than a little bemused.

“These people are nice to me because they think I’m a celebrity,” he says, pushing back his watermelon hat. “They like me because they think I’m rich. What they don’t know,” he adds, laughing, “is that I don’t have a pot to p--- in or a window to throw it out of.”

H

IS REALTOR probably refers to it as a onebedroom, but “studio” best describes the 800-square-foot apartment that has been Amos’ home for the past two years. For the bulk of his threeplus decades in Oahu, Amos and his third wife, Christine—the mother of his youngest child, Sarah—lived in a five-bedroom, four-

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and-a-half bath spread on one of the largest lots in exclusive Lanikai.

Their 32-year marriage ended in divorce in November 2011, a victim of predictable drift and Amos’ even more predictable philandering.

The couple moved to Hawaii in 1977, when Amos and his nascent cookie company were on a soaring trajectory. “Christine and I were new together,” he says, stationed in front of a stand mixer in his efficiency kitchen the day after our island jaunt. Stripped of his ornate hat and festive neckwear, Amos looks his age. A little weary, a little wrinkled, understandably tired.

Some of the weight is from the tugof-war he’s having with his fourth wife, Joy, who’d like to be home today but has surrendered the place to the cookie man and his note-taking apprentice.

“I remembered how much I loved Hawaii from my days in the Air Force,” Amos continues, “and I wanted to move back. Christine said, ‘Oh, you’re crazy.’ So we were both right—I am crazy. But we moved to Hawaii.”

That meant leaving 10-year-old Shawn behind in L.A. to caretake his severely unstable mother. Theirs weren’t the only needs Amos left unmet. He turned out to be an atrocious businessman—worse still, one with an ego. As he traveled the world on the wings of his Famous Amos fame, the company— badly underfinanced and poorly managed—was in free fall. Borrowing frantically to keep it aloft, Amos had so completely leveraged his stake in Famous Amos that when he finally relinquished ownership of it in 1985, he made not a penny.

If that weren’t devastating enough, the eager-to-please guy in the Panama hat signed away all rights to his name and likeness.

The business implications were lethal. Didn’t he realize what he was doing? “I did to some degree,” he says, spooning ingredients for a

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batch of chocolate chip and pecan cookies into the bowl of his KitchenAid. “What I didn’t realize is I didn’t have to sign it. I didn’t have an attorney with me saying, ‘We can change this; we can amend that.’ I just chose to go along.” He sighs deeply. “That’s a fault I have.”

With Christine at his side, Amos spent the next couple of decades trying to catch lightning in a bottle again, launching one cookie venture after another. In 1991, Wally Amos Presents Chip and Cookie was started up—and was almost immediately shut down by a lawsuit that dragged on for four-and-a-half years. Contractually, he was prohibited from using his name. So a year later Amos relaunched Chip and Cookie under the cheeky but tone-deaf banner Uncle Noname’s Cookie Company. It filed for Chapter 11 in 1996. Somewhere lost in the batter was another flop called Aunt Della’s.

In 1998, Keebler gobbled up the Famous Amos Cookie Company and, in a gesture of goodwill, temporarily brought Amos into the fold as a spokesman for his old brand. They also agreed to legally let him have “Wally” back—as long as the name wasn’t used to sell cookies. Uncle Wally’s Muffins are still sold in Walmart stores, but Amos’ small stake in that company went to Christine in the divorce.

The couple’s last stab was a pair of local Chip and Cookie stores: one in Kailua, the other in Waikiki.

Both were shuttered in 2010. As a parting shot, Amos was sued for $108,000 in unpaid rent. The guy whose only steady source of income is a Social Security check, and whose current debt is as steep as nearby Diamondhead, is sanguine about it. “I don’t have $108,000,” he says. “At some point, I’m either going to have to pay it or hope they show me leniency.”

Amos dips his finger into the bowl of batter, which has been

F3_wally_JM.indd 79

taking shape as we talk. “Look at this, man,” he says, momentarily transported by the sight and feel of an old friend. “It’s a rich cookie dough. I mean, that’s Rolls-Royce, Gucci, Chanel. Have I told you about Recipes For Life?”

It’s the marketing credo he hopes will help platform Amos 9.0—or whatever the number is. For the past year he’s been hustling to get

Wamos Cookies off the ground. It not only rhymes with famous, it uses the Famous Amos recipe dating back to 1975, before one corporate behemoth after another (Kellogg now owns the brand) dumbed down the gourmet cookie with cheaper ingredients. “On my worst day I wouldn’t be able to sell what they’re making,” he says about the snack now a staple of most every

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vending machine in America. “I couldn’t give that cookie away.”

It’s a sharp indictment, especially from a man whose dignity is so wrapped up in the adoration afforded him each day because of that cookie’s enduring popularity.

Loyalty ranks high in any recipe for life. So does esteem—for one’s self and for others. But from whom would Amos have learned these things? When the subject of his mother and father comes up, he disappears for a minute, then returns with a small spice bottle that he sets before me. The cap reads, “Your Fine Taste Is Showing.”

Inside the bottle are Ruby’s ashes.

“Remember when I told you we put some of her in the ocean?” he says. “Well, here’s the rest.”

Amos’ mother eventually followed her son to New York, and then to L.A. She died in 1994, as disapproving and terrifying as ever.

Did he ever see his father again?

“Once,” he says, almost inaudibly.

“I was stationed at Keesler Air Force Base, in Biloxi, and I went to Tallahassee for a weekend.

Some friends were headed in that direction, so I caught a ride, and I saw him.” Picking up one of his business cards, Amos absently begins sweeping into a small pile the loose sugar scattered across the counter. “I wanted my dad to buy me a jacket, but he wouldn’t. I always wanted my dad to give me something, but he never gave me anything, really. So we—I never— I never saw him after that.”

I

’M WORRIED about my father, and I’m looking for a way that I can take care of him,” Greg Amos says. He’s on the phone from his home in Lancaster, Pennsylvania, where he works as a freelance writer. Greg doesn’t remember feeling angry when his father took off on him, at age 5.

His fury didn’t surface until he reached 30.

8/9/13 11:38 AM

“To me,” he says, “turning 30 represented becoming a true adult, a time when you’re supposed to be taking care of yourself. Well, I wasn’t taking care of myself because I always had a longing to be cared for by the one parent that never took care of me, which was my father. So when I turned 30, I went into a fairly deep depression, and a lot of feelings surfaced from when I was 5 and 6. I recognized that I felt abandoned by him.”

Greg wrote a letter, which his father brings up twice in our conversations together—telling the story exactly the same way both times. “The letter said, I will never, ever, EVER see you or speak to you again in this life,” the senior Amos recalls. “But I knew I’d done nothing wrong. And I knew it would be just a matter of time before Greg came around.”

Recounted over the phone, Wally’s words throw Greg into spasms of laughter. “My father will frequently say, ‘I’m not responsible for what happened in the past.’ Even 30 years ago, in his first book, he was saying a different Wally did X, Y, and Z. But I no longer expect my father to understand my feelings. At this point in my life I’ve made a conscious decision to talk to and spend as much time with him as I can. I’m at a stage where what is healthy for me is to voice my feelings as they arrive and not keep them in. At the moment, he seems to appreciate it. Whether or not it changes his m.o., I can’t tell you.”

Greg, twice divorced, last saw his father in May. Greg’s brother Mike, a divorced father of three, keeps only a light touch with his dad. Sarah, Wally’s youngest, wasn’t comfortable talking to me for this story. But she and her father occasionally chat, and after nearly eight years at ABC News she has embraced family by partnering with her half-brother

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Shawn in a digital-content company called Freshwire. Even Shawn, who has three kids with his second wife, seems to be coming to grips with the complexity of loyalty and legacy.

He won’t talk to his father, but he didn’t get in the way when Piper, his 12-year-old daughter, had a special request for her father’s father.

As we were wending our way around the distant island, which,

with its eruptive vitality, jagged contours, and deep Pacific blues, mirrors the man who settled there 36 years ago, Amos reached for his phone. “You gotta hear this, man.”

It was a message from Piper, from last spring. A thousand poets could write a thousand words and still not capture the unfettered beauty and air of expectancy in the voice of the grandchild Amos

hasn’t seen in three, four, maybe five years. He can’t remember.

“Hi Grandpapa!” the message goes. “It’s Piper! I’m just calling to ask you, um … Career Day is coming up at my school, and I was wondering if you could send a video of yourself talking about the Famous Amos company and maybe send some cookies for our class.

So please call me back. I love you so much, and I miss you. Bye-bye.”

W

ALLY AMOS seems to be in good hands.

At 77, he’s finally figured out that cookies and promotion, not business, are what he knows best. On Wamos Cookies, he’s got eager and experienced partners who, for starters, have reworked the brand’s flavorless name. This month, The Cookie Man Cookies will be available at Los Angeles– area Costco stores, and the hope is a lucrative QVC deal will follow.

Apparently, our interview and the not always comfortable looking back has paid dividends, too.

When I return to the mainland there’s a voicemail waiting for me, left minutes before I’d departed Oahu. It’s Amos, flying high once again. “Hey John, it’s Wally! I feel really in charge, man. I feel so clear in my confidence. Everything is surging back into my body. You have been a catalyst for this resurrection of Wally Amos, and I am indebted to you. I have an idea that something big is getting ready to happen. It’s coming on, and it’s going to be so wonderful. I’m telling you, this is it!

I see a best-selling book and a movie and all the stuff that comes after.

I feel better than I’ve felt in ages. So take care, man, and have a safe trip.

Mahalo and aloooo-HAAAA!”

John McAlley is the executive editor of Spirit. Shoot him an email at john.mcalley@paceco.com with your thoughts about Wally Amos’ story.

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FOCUS ON MEN’S HEALTH

Men’s Health

BY BRIAN KEAGY

It’s not going out on a limb to say that men could use a little help when it comes to maintaining a healthy lifestyle. You might be one of them: juggling a busy career and devotion to family with all of life’s demands can mean the proper focus on health and wellness ends up on the back burner. And as you get older, your health concerns are also likely to change.

The good news? It’s not too late for you to change.

The information is out there to help you understand your risks, take action and protect your most precious resource—it’s time to MAN UP FOR YOUR HEALTH. SEPTEMBER 2013 SPIRIT

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FOCUS ON MEN’S HEALTH

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HEAL Health and

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mong the health issues unique to men, prostate cancer is one of the most prevalent, with a new case occurring every 2.2 minutes and affecting approximately 1 in 6 men over a lifetime. The good news is that it’s highly curable if caught early enough. But debate rages over whether more harm than good is being done to men who undergo regular screenings, which may lead to unnecessary biopsies and either surgical removal of their prostate gland, radiation or ablation therapy of the entire prostate. While the vast majority of prostate cancers are so slow-growing that they may never cause a problem, treatments that target the entire prostate often affect the sensitive nerves surrounding the prostate, potentially causing impotence and incontinence.

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Every 2.2 minutes, a new case of prostate cancer is diagnosed affecting approximately 1 in 6 men over a lifetime.

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DIRECT FROM THE DOCTOR: STEVEN F. HOTZE, M.D. It is no secret that men experience changes in life as they age. A couple of extra gray hairs are to be expected, but fatigue, weight gain, depression, brain fog, memory loss, sleep disturbances and low libido could be more than just common signs of getting older. These are usually common symptoms of a decline in testosterone levels. Testosterone is the dominant male hormone and is also the driving force behind assertiveness, sexual desire, self-confidence and motivation. In its absence, you may not “feel like yourself” anymore. If this sounds like you, take responsibility for your hormones, health and happiness.

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cians in the world who perform this groundbreaking procedure, known as MRI-guided focal laser ablation. He uses MRI to give an accurate picture of where the tumor is, then, rather than removing the entire prostate gland, he zaps away the cancer with a specialized laser device. “Our approach pairs the most advanced MRI imaging to identify cancer-suspicious areas in the prostate and the most advanced laser technology to remove them, with virtually no risk of impotence or incontinence,” Walser says.

Of course, men should always be alert to signs and symptoms of other types of cancer for which they’re at risk. AAccording to the American Cancer Society, the 10 most diagnosed cancers in men of all races per 2013 estimates are prostate, lung, colorectal, urinary bladder, melanomas of the skin, kidney, non-Hodgkin lymphoma, oral cavity and pharynx, leukemia and pancreas.

These six symptoms/signs, DR. LAURENCE according to Dr. LauALTSHULER rence Altshuler, director of oncology intake services for the Cancer Treatment Centers of America in Tulsa, Okla., can help you diagnose some of these cancers early, when they are more responsive to treatment: 1) Unexplained weight loss: Losing 10 percent of your weight in 3–6

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Men should always be alert to signs and symptoms of other types of cancer for which they’re at risk months is worrisome and could reflect symptoms of a sneaky cancer that is growing insidiously (pancreas, stomach, esophagus, lung).

2) Abnormal masses anywhere: A mass that continues to grow is a warning sign that needs to be checked out, particularly around lymph nodes in the neck area that are rubbery, matted or hard.

3) Recurrent infections or unexplained fever, especially pneumonia: Many cancers such as lymphoma and leukemia can cause persistent low- and highgrade fevers (particularly when a primary cancer spreads to other sites) or recurrent infections.

4) Bleeding: This symptom is abnormal, no matter where it occurs in the body. Coughing/throwing up blood or having blood in your stool (colon), urine (bladder) or ejaculate are all signs that you

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TIRED OF MASKING THE PROBLEM? If you’re one of the thousands who’ve been prescribed a CPAP mask to stop snoring and treat your sleep apnea, you already know that going untreated is not an option. Ignoring your condition can lead to serious health issues. eOs sleep’s Board Certified physicians offer many different treatment options, some can take as little as 20 minutes.

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5) Unexplained fatigue and weakness: Like fever, fatigue often occurs when the cancer spreads to another site, but several cancers can cause fatigue sooner. A key sign is that cancer fatigue/weakness does not usually improve with rest.

6) Pain: Certain characteristics of cancer pain include gnawing abdominal pain, stomachaches, bone pain and aching or heaviness in the groin, hips, thighs or abdomen. Any pain that is unexplained or worsens, especially over a short period of time, needs a doctor’s evaluation.

Cardiovascular disease represents an even more sweeping health threat for men. According to the latest data from the American Heart Association, it caused nearly 800,000 deaths in the United States during 2009, with 386,436 males losing their lives. Atherosclerosis is caused by a buildup of plaque in the arteries. As plaque builds up over time, it slows blood flow and oxygen to the heart, brain and body and ups the risk for heart attack,

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La Jolla, Calif.–based Scripps Center for Executive Health stresses the importance of early detection and prevention, with an emphasis on heart-care testing. The Carotid Intima Media Thickening test is a featured component of Scripps’ WholePerson Examination that

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combines a full physical with fitness and lifestyle counseling. The procedure’s noninvasive, office-based imaging technology, administered by a cardiologist or licensed ultrasound technician, is at the forefront of the center’s comprehensive approach to personalized preventive medicine and gives your doctor real-time feedback on plaque formation of the carotid artery and associated risk factors for cardiovascular events.

The positive benefits of practicing preventive health include an increasingly active population. This reward —combined with the reality that the body’s joints are made to wear out—has led to a rapidly growing number of knee and hip replacement procedures. The latest data from the Centers for Disease Control and Prevention (CDC) reports 719,000 total knee replacements and 332,000 total hip replacements in the United States during 2010. The American Academy of Orthopaedic Surgeons

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It’s estimated that by 2030, the amount of hip replacement procedures being performed nationally in the 45–54 age category will grow 17 times. estimates that by 2030, the amount of hip replacement procedures being performed nationally in the 45–54 age category will grow 17 times, while the number of hip replacements will be nearly sixfold. Orthopedic surgeon Dr. Michael Crovetti is meeting this need at his Henderson, Nev.–based Outpatient Surgical Recovery Suites, a

facility offering a unique hip and knee replacement experience that helps people return to an active life.

The distinct quality of the outpatient recovery care at OSRS features benefits such as private VIP suites, catered meals, 24-hour nursing and on-site physical therapy with early mobilization.

DR. MICHAEL This innovative therapy CROVETTI includes the Secure Tracks system that gets the patient up and moving by allowing them to walk upright and use their natural gait. The patient support system is designed to decrease pain after surgery and promote a faster recovery time; the outof-hospital protocol draws patients from all over for the customized care and increased independence.

For many people who suffer from knee, back and shoulder pain, rehabilitation is a viable—and preferable— alternative to surgery. The area of regenerative medicine has been termed

8/13/13 7/26/13 10:46 8:51 AM

FOCUS ON MEN’S HEALTH

HEALTH PROMOTIONAL SERIES

the “next evolution of medical treatments” by the U.S. Department of Health and Human Services, and clinics such as The Center for Regenerative Medicine in Miami, Fla., are at the leading edge of helping arthritic and injured people by using nonsurgical techniques and orthopedic medicine designed to help the body heal itself.

As part of their treatment regi-

men, Dr. A.J. Farshchian, medical director for the Center, and his team of professionals coordinate a physical therapy program called Collateral Arterial Flow Exchange.

These specific exercises enable the body to have better circulation into the joints, improving their integrity. Farshchian also directs his patients to practice Chi Ga, a form of tai chi he coined/devel-

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oped specifically for arthritis that also incorporates Chi Kung and yoga movements. Some studies have shown that regular tai chi can help those with balance disorders and improve muscle strength and overall well-bring.

It goes without saying that any medical or therapeutic treatment can be undermined by a lack of adequate sleep. It has been reported that there are up to 18 million Americans affected by sleep apnea, and men are more likely to suffer from it. In addition, the American College of Physicians reports that about 80–90 percent of people with sleep apnea go undiagnosed. Those numbers mean proper evaluation and treatment options are widely missed, which can then lead to daytime headaches, irritability, poor concentration and more serious health risks such as heart attack, stroke, hypertension and possibly diabetes. With sleep centers from coast to coast, Eos Sleep offers a variety of specialized services for the diagnosis and treatment of snoring and sleep apnea.

In-office treatments for snoring and mild to moderate obstructive sleep apnea include: 1) Pillar Procedure: Small polyester rods are implanted in the soft palate of the patient’s throat to stiffen the soft palate, lending support and keeping it from totally relaxing in order to curb snoring during sleep.

2) Celon Method: This procedure uses radiofrequency energy in the form of heat. Several small areas in the nasal turbinates or the soft palate are treated.

Each area treated takes 4–10 seconds.

The Eos Sleep centers also offer a number of at-home treatments that serve as alternatives. Diagnostic testing includes Home Sleep Testing, which is administered at home, making it very convenient for patients to get a diagnosis.

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1 Net Billings in 2012 for 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance.

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4 Source U.S. Department of Health and Human Services

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FOCUS ON MEN’S HEALTH

HEALTH PROMOTIONAL SERIES

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ging is associated with many physical changes in men: loss of strength, endurance, energy and drive. Gary Kehoe, the founder and CEO of Dreambrands, formed the nutritional supplement company in part due to his struggles to continue taking part in his favorite outdoor pursuits. His preventive health strategy for men to turn back the clock is a three-part process: 1) Exercise: Begin with a plan to exercise more, whether walking, jogging, hiking, biking or signing up for a gym. Regular exercise is very important for strengthening the heart and lungs—what we refer to as cardio care. Secondly, exercise is beneficial to major organs, especially our most valued organ, the brain.

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FOCUS ON MEN’S HEALTH

HEALTH PROMOTIONAL SERIES

Home-Based Caregiving Services NURTURE

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hile engaging in preventive health can make a huge difference for anyone, it’s even more vitally important to get necessary screenings and tests as we age. Unfortunately, men are notorious for avoiding trips to the doctor, according to in-home care organization Right at Home, which provides a variety of services to the elderly and others in need of assistance. Need proof? A 2007 survey taken by the American Academy of Family Physicians showed that more than half (55 percent) of the men surveyed had failed to receive a physical exam from their primary care physician for at least a year between visits.

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KEEPING THE WEIGHT OFF Maintaining a healthy weight represents one of the most important positive predictors of overall health for men.

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FOCUS ON MEN’S HEALTH

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highlight is that preventing diseases is easier than curing them, particularly for older adults who are at higher risk for developing chronic illnesses. Home-care providers should also stress preventive health measures for men such as consistent exercise, quitting smoking and a quality diet filled with fruits and vegetables while limiting fast food.

Extending older adults’ quality

Extending quality of life while fostering independence through lifestyle changes is a primary focus of Home Care Assistance. of life while fostering independence through lifestyle changes is a primary focus of Home Care Assistance, a leading provider of non-

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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medical, in-home senior care. Their approach promotes educating their clients and the community about preventive methods to stay healthy and age comfortably, including strategies that encourage men to be proactive about their health. Four important tests they advise to discuss with your doctor include: 1) Prostate exam: More American men get prostate cancer than any other type of cancer.

The jury is still out about regular screening. Talk to your doctor about the pros and cons of having a prostate exam, taking into account your age and risk factors.

2) Colonoscopy: This procedure allows doctors to see inside the large intestine to check for polyps, which are abnormal growths that could indicate colon cancer. Doctors recommend having your first colonoscopy at age 50, with follow-ups every 10 years if healthy or more frequently if something troubling shows up in the tests.

3) Eye test: Our vision can deteriorate as we age, making simple activities of past years (reading a novel before bed or merging safely onto the freeway) more difficult. Plan a visit to the ophthalmologist once a year to keep eyeglasses and contacts prescriptions up to date.

4) Regular physical: Blood pressure tests, reflex tests and other examinations performed during an annual physical are important determinants of your risk for cardiovascular disease and other debilitating conditions.

8/9/13 11:25 AM

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Calendar

Looking Ahead Mark your calendar for these funfilled events held across the country in September and October.

ST. LOUIS, MISSOURI

SEP

Saint Louis Art Fair

“The purpose of art,” opined Pablo Picasso, “is washing the dust of daily life off our souls.” So shake off the cobwebs, and rejuvenate your spirit at the 20th annual Saint Louis Art Fair, featuring some of the best artists and artwork from around North America. This year’s theme is “Be a Piece of the Puzzle,” and the three-day event snaps together a wide range of fine art—oils, watercolors, sketches, chalk, sculpture, mixed media, and more, for sale and for public enjoyment—from nearly 200 acclaimed local, national, and international creators. While adults stomp their feet to live music on three stages and please their palates with gourmet appetizers and desserts from local eateries, children

PHOTOGRAPHY BY MATT ELLIS (ACL), PHOTOGRAPHY BY DANIELAVILA

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IT’S ELECTRIC

M83 lights up the stage in Austin.

JOUST DO IT

At top, knights in shining armor abound at Medieval Fest.

SEPTEMBER 2013 SPIRIT

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THREE CHEERS Raise a glass to good friends and great wine at GrapeFest in Grapevine, Texas.

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GRAPEVINE, TEXAS

SEP

Grapevine GrapeFest

In a fifth-season episode of I Love Lucy, the irrepressible Lucille Ball is drafted by a motley assortment of Italian women to crush grapes with her bare feet, and hilarity ensues. If you’ve ever been keen to re-enact the classic comedy moment, the 27th annual Grapevine GrapeFest is your golden opportunity, offering its 250,000 guests twominute contests to stomp the juice from 18 pounds of grapes, with winners receiving the coveted Purple Foot Award. If fancy footwork isn’t your glass of vino, you’ll cheer at the generous pours of Texas, West Coast, and international wines and premium craft beers at the largest wine festival in the Southwestern United States. Carnival rides for the kiddies, a champagne cork shoot-off, live music, good eats from local res-

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taurants, and a wine-tasting competition—featuring nearly 150 wines from 40 Texas wineries—should help you catch a happy buzz at this four-day extravaganza. $8 for adults, $5 for children and seniors; grapevine texasusa.com ORLANDO, FLORIDA

SEP

Global Peace Film Festival

What’s so funny about peace, love, and understanding? To the producers of the 11th annual Global Peace Film Festival, absolutely nothing—unless, of course, you’re talking about the hilarious and moving Whoopi Goldberg Presents Moms Mabley, a documentary profiling the comedy pioneer. With faith in the power of film as a catalyst for positive change in the world, the inspirational, sixday festival offers up 40 films and dozens of public filmmaker conversations at a range of venues in the Orlando and Winter Park area, providing a welcome respite from multiplex blockbusters banging the war drums between robots, monsters, and superheroes from Krypton.

The filmmaking collective gathered here—a mix of marquee names and newbies alike—is more interested in promoting world peace in a cinematic fashion that is engaging and enter-

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PHOTOGRAPHY COURTESY OF GRAPEVINE GRAPEFEST

Built for the connoisseur.

Priced for the bargain hunter.

will click with artist-guided opportunities at Creative Castle, where they can try their hand at more than a dozen handmade projects perfect for refrigerator hanging. Saturday night, the sky explodes with an extravagant fireworks display, courtesy of Wells Fargo Advisors. Now the only piece missing is you. Free; culturalfestivals.com

Exclusive Marketing by The Brandon Miller Group, LLC

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Calendar taining—in other words, good and good for you. This year’s opening night feature, free to the public and held on the lawn at Rollins College, is Mistaken for Strangers, a documentary about brotherly love and life on the road of alt-rock unit, The National, directed by Tom Berninger, brother of band frontman, Matt Berninger. Filmgoing families, peaceniks, and cineastes will all find much to love at this event. $8 per film or festival passes at $99; peacefilmfest.org BOSTON, MASSACHUSETTS

SEP

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Play Me, I’m Yours: The Boston Street Piano Festival

Every aspiring musician plays some funky venues when they’re starting out, but if you’re angling to nab the Piano Man crown from the head of Billy Joel, how about tickling some ivories in a public park, bus shelter, train station, bridge, or ferry? Play Me, I’m Yours: The Boston Street Piano Festival, the brainchild of British artist Luke Jerram, includes the installation of more than 800 pianos in 36 cities worldwide, from New York to Sydney, Munich to Los Angeles. Jerram’s street piano initiative teams up with Beantown’s Celebrity Series to offer up 75 pianos at key public locations, each instrument bearing the simple instruction to passersby: “Play me, I’m yours.”

Pianos are decorated by local artists and community-based organizations and are available for anyone in town to play round the clock until October 14. Event organizers encourage guests to upload their own performance clips, photos, and comments to the official website. Opening day festivities include area music students and celebrities playing the same song at the same time.

“Heart and Soul,” anyone? Free; streetpianosboston.com

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Chicago, IL

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San Diego, CA La Jolla/UTC, CA Phoenix, AZ

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Fort Worth, TX Plano, TX Tucson, AZ Dallas, TX (on Lamar) San Antonio, TX

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Bellevue, WA

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Tulsa, OK

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Greenwich, CT

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Orlando, FL Kissimmee, FL Tampa, FL

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La Quinta, CA Palm Springs, CA

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Fort Wayne, IN Cincinnati, OH Louisville, KY

Grapevine, TX San Francisco, CA Dallas, TX (on Lemmon) Austin, TX

Indianapolis, IN Columbus, OH

Other Midwest Locations EddieMerlots.com

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Portland, OR

We are always in search of the highest quality Prime Steakhouse Restaurants in America.

To find out more contact janet@primesteakhouses.com

8/7/13 9:41 AM

Calendar

La Fonda’s room renovation is history.

That’s a double entendre.

OMAHA, NEBRASKA

SEP

Nebraska’s Junk Jaunt

Endurance test or treasure hunt, it’s all a matter of perspective as regards the 10th annual Nebraska Junk Jaunt, billed as the best and friendliest long-distance garage sale in the world. With 500plus shopping destinations in more than 35 small towns and villages across a 300-mile span of the Cornhusker State, the three-day sale gives new meaning to the old maxim “shop ’til you drop.” In years past, more than 20,000 fun lovers, bargain hunters, collectors, vintage crafters, and adventure seekers have roamed and rummaged Highways 2 and 11, both scenic byways, for tchotchkes, bric-a-brac, and used goodies, accompanied by live music stations and delicious edibles from local vendors.

It’s highly recommended, though not strictly necessary, that junk hunters —er, treasure seekers—download a copy of the 120-page Junk Jaunt Shopper Guide, featuring maps, vendor locations, and partial inventory, available at the event’s website.

Free; junkjaunt.com

Regulars for over 30 years.

Ruth & Sid Schultz

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Wander over and discover our authentically restored guest rooms, remarkable art, delicious dining & Santa Fe style shopping. Located on the famed Santa Fe Plaza.

LAS CRUCES, NEW MEXICO

SEP

Whole Enchilada Fiesta

You really can have the whole enchilada—and eat it, too. After outdated equipment sidelined last year’s iconic preparation of the epic entrée, generous donors stepped up, and Las Cruces restaurateur Roberto Estrada is now ready to light 16 new propane burners under his massive placa (griddle) at the 33rd annual Whole Enchilada Fiesta. Each year, more than 40,000 hungry visitors flock to the Hadley Complex, where Estrada mixes 750 pounds of masa to make three ginormous corn tortillas, each measuring 10.5 feet in diameter. He layers the thin, round flatbreads with 125 pounds of grated cheese and 60 pounds of chopped onions before splashing the Mexican delicacy with 75 gallons of hot red chile

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sauce. Extra-large eats aren’t the only thing drawing visitors from far and wide to this three-day street party. Saturday’s festivities include a parade, preceded by a 5K race and a fun run. You can also try your luck at huachas, a horseshoes-like game that involves tossing metal washers into a hole. Before the main attraction is sliced up on Sunday, an enchilada-eating contest tests taste buds as Estrada adds extra chilies to competition-grade chow. Last year’s winner downed 10 pounds of the tongue-burning dish. Now that’s a whole lotta enchilada. Admission $5 for adults, free for children under 7; enchiladafiesta.com NEW YORK CITY

SEP

The Medieval Festival

Rub the rust off thine armor, iron thy chain mail, gird thy loins, and polish up on ye chivalry as the 29th Annual Medieval Festival unveils its lavish, time-traveling event in the most authentic period setting this side of the Atlantic. The area around the Cloisters Museum in Manhattan’s Fort Tryon Park is transformed into a Middle Ages market village where knights in armor, jugglers, jesters, magicians, musicians, storytellers, and puppeteers will perform while blacksmiths, manuscript illuminators, potters, and wood carvers ply their crafts. Plenty of “medieval” food and drinks will be available for purchase—steak-and-ale soup and dragon juice, anyone? The day, which is expected to attract 60,000 guests, also features falconry demonstrations and Chaucer readings and culminates in an action-packed jousting event between knights on horseback. So set aside your copy of The Canterbury Tales, hit the pause button on your Game of Thrones DVD, and venture forth into another world, another time, where swordplay, grand tilting, and (probably) shaved ice are in full abundance.

Free; whidc.org

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OCT

Las Vegas BikeFest

We don’t recall ever seeing the SAMCRO boys from TV’s Sons of Anarchy competing in a motorcycle-riding contest called The Weenie Bite, in which a hog’s passenger attempts to bite big chunks from a dangling hot dog whilst being navigated through an obstacle course by

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the bike’s driver. Then again, there’s probably a lot about the 13th annual Las Vegas BikeFest that’s stranger than fiction. One of the biggest, baddest motorcycle shows in the country, with more than 20,000 bikers rolling into Sin City for four days of special events, contests, games, and live music (don’t miss Foghat and Blue Öyster Cult), BikeFest is sure to rev your

AUSTIN, TEXAS

Your weekend adventure.

OCT

4

An escape from the nine to five.

Austin City Limits Music Festival

Music festivals are almost a dime a dozen these days, but the 12th annual Austin City Limits Music Festival, running two weekends in October at Zilker Park, remains the gold standard, offering a diverse, muscular lineup featuring heavyweights like Depeche Mode, The Cure, Muse, Kings of Leon, Wilco, Phoenix, Vampire Weekend, and supergroup Atoms for Peace, which includes members of Radiohead, R.E.M., and Red Hot Chili Peppers.

Lionel Richie will even be on hand to headline and say, “Hello, is it me you’re looking for?” Side stages will feature Passion Pit, Queens of the Stone Age, Fun., Silversun Pickups, and Franz Ferdinand, along with a slate of handpicked local talent. More than a mere collection of top-notch performances, ACL becomes, for its run, a way of life. The 46-acre setup at Zilker Park, the crown jewel of Austin’s public green spaces, also offers an extensive art market, featuring work from regional creatives; tasty foods (including the legendary Hot & Crunchy Chicken Cone from local vendor The Mighty Cone); a kids’ play area; and a chance to donate to or volunteer with a number of worthy charities. Weekend passes from $225; aclfestival.com

Where emails are set aside, memories are captured, and exploration is rekindled.

Leading you toward hidden gems, new favorites, sights that paint a picture and sounds that tell a story.

Here’s to fun, discovery and freedom.

At a place that makes it all possible.

to plan your Omaha weekend

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engine. Whether you want to participate in games like Biker Bingo or the $50 buy-in Poker Tournament at The Golden Nugget’s Grand Ballroom, hug the road on the Vegas Strip Ride for Charity or cheer at the Artistry in Iron Master Builders’ Championship, or simply browse the wares of more than 200 vendors at Cashman Center, you’ll be in hog heaven for sure. Take that, Jax Teller.

From $35; lasvegasbikefest.com

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“the Greatest Illusionist of our Time.”

- OPR AH WINFREY

September 1 & 19 – 30, 2013 tickets: 866.740.7711 @d _ copperfield facebook.com/davidcopperfield mgmgr and.com/davidcopperfield DavidCopperfield.com

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OCT

5

World Beer Festival Durham

Somewhere between helping to found America and flying that lightning-conducting kite, Benjamin Franklin reportedly said, “Beer is proof that God loves us and wants us to be happy.” With unlimited 2-ounce pours of ale, amber, barley pop,

brewski, brown bottle, chill, hops, lager, stout, suds, and good oldfashioned beer, the 18th annual World Beer Festival Durham is an event the Renaissance man and founding father might rightly celebrate. Gathering more than 10,000 beer enthusiasts for what USA Today calls “one of the premier beer events in the country,” World Beer Festival—produced

Stay Authentic.

FLY-FISHING This fall, celebrate all things salmon in Issaquah, Washington.

A stay at a Valencia Group hotel is one of unique character and the true embodiment of its host destination.

From our wordly design and decor, to our local cuisine and our exceptional service, it’s no wonder we remain the top choice for the sophisticated traveler.

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by All About Beer magazine—not only offers barstools and cold ones to guests, but also encourages “a life enriched by beer” in the Art of Beer Village, where food and beer pairings are illuminated and ingredient samplings are provided alongside several educational offerings on the finer points of craft-beer making. The one-day event runs in two four-hour shifts: one in the afternoon, one in the evening. More than 100 breweries from around the world are participating, and somewhere the man on the $100 bill is smiling. From $45; worldbeerfestival.com

ISSAQUAH, WASHINGTON

OCT

5

Issaquah Salmon Days Festival

Each October, the small Pacific Northwest town of Issaquah, Washington—17 miles east of Seattle—depends on two things happening like clockwork: the leaves of the area trees brilliantly changing colors and the salmon returning to the creeks and historic downtown hatchery, launching the 44th Annual Issaquah Salmon Days Festival.

Touted as one of the largest welcome-home parties in the world, more than 150,000 guests, presumably amped up on Omega-3 fatty acids, celebrate the yearly return of the spawning salmon who, in some cases, have been swimming at sea for nearly a decade. After viewing the Kings, Cohos, and Chinooks—the latter of which weigh 50 pounds, can

7/19/13 4:42 PM

PHOTOGRAPHY BY JC.WINKLER/FLICKR

DURHAM, NORTH CAROLINA

8/6/13 2:14 PM

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reach up to 3 feet in length, and lay their eggs along the rivers of Issaquah for hatching some 100 days later—festivalgoers spread out from the hatchery to enjoy two days filled with live music on four stages, local art and good eats, and a play area for small fries. Salmon Days launches with a Grand Parade that includes marching bands, fanciful floats, and local “ofishals.” Just for fun, come back in early 2014 to sing “Happy Birthday” to the newly hatched fishies before they head off to the Pacific for what’s sure to be big adventures. Free; salmondays.org

b a lt i m o r e • b o s t o n • c h a r l o t t e • c h i c a g o • d e n v e r • h o l ly w o o d houston • indianapolis • kansas city • louisville • orlando s a n a n t o n i o • N o r w e g i a n C r u i s e L i n e ’ s E p i c & B r e a k a w ay

PHILADELPHIA coming soon! w w w. h ow l at th e m o o n .c o m FAST FRIENDS In a marathon, strength and determination go hand in hand.

CHICAGO

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Bank of America Chicago Marathon

“If you want to run, run a mile,” said Olympic long-distance runner Emil Zátopek. “If you want to experience a different life, run a marathon.” That “different life” is what 45,000 participants will chase on the 26.2-mile course at the 35th annual Chicago Marathon. More than 1.7 million spectators are expected at one of the largest participatory sporting events in the world, lining the loop course that begins and ends at Grant Park, winding its way through 29 of the Windy City’s neighborhoods. (For the best views, event organizers suggest standing along the Chicago Transit Authority route; the finish line is set up at the Red, Green,

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and Orange Line station on Roosevelt Road.) Chicago, with its reputation for its flat, fast course, has been home to several world records, including last year’s legendary 2:04:38 run by Ethiopian Tsegaye Kebede. If that action’s not fast enough for you, check out the two-day Health & Fitness Expo at adjacent McCormick Place Convention Center, featuring food, drink, and hundreds of wellness vendors. You just might experience a different life. Free; chicagomarathon.com BISBEE, ARIZONA

OCT

HOME & HOTEL AIRPORT RIDE SERVING 39 AIRPORTS EXECUCAR SERVICE AVAILABLE SUPERSHUTTLE.COM

91,000 American women will be diagnosed with a “below the belt” reproductive cancer this year, many in the late stages of disease. These GYN cancer survivors are running to raise awareness and research funding to help save women’s lives!

How Can YOU Support the Movement to End Women's Cancer?

Join Survivors, Surgeons and Other Supporters for the Foundation for Women’s Cancer

2013 National Race to End Women's Cancer Sunday, Nov. 3, 2013 in Washington, DC! Register to run, or donate to support the cause at endwomenscancer.org Join the Movement!

Because movements MATTER.

F O U N D A T I O N

F O R

W O M E N ’ S

C A N C E R

N a t i o n a l R a c e t o E n d W o m e n’ s C a n c e r

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The Bisbee 1000 Great Stair Climb

Are you a stair master?

There’s only one way to find out.

Billed as the most unique fitness challenge in the nation, the Bisbee 1000 Great Stair Climb invites competitors to huff and puff their way up nine staircases comprising a “5K that feels like a 10K.” Originally crafted by the Work Projects Administration during the Great Depression, the series of staircases follows the mule paths worn into the terrain during the heyday of Bisbee’s copper-mining past. Today it offers a scenic setting for fleet-footed athletes. Launched in 1991, the event received the prestigious Governor’s Tourism Award for Special Events last year, and it draws 2,000 annual competitors, ranging in age from 5 to 87, often outfitted in funky costumes and playfully decorated running shoes. Part sports competition, part costume ball, with live music and bountiful food from local vendors, the Bisbee 1000 is a celebration of community spirit.

The best views are available along the stairwells, where one gentleman recently proposed marriage to his girlfriend. Clearly, anything is possible on this great climb.

Free; bisbee1000.org

8/9/13 10:14 AM

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Fun!

Oh Buoy!

No matter what floats your boat, you’ll find this origami adventure to be C-note worthy (but a buck will do).

STYLING BY ROBIN FINLAY

BY J O H N M O N T RO L L

PHOTOGRAPHY BY ADAM VOORHES

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Fun!

STEP 1 Valley-fold along the vertical guide.

STEP 5 Unfold, leaving the folds from Step 4 in place.

STEP 2 Valley-fold the top layer along the vertical guide.

Repeat on the back.

STEP 6 Mountain-fold along the dashed guides.

STEP 3 Valley-fold the top layer along the vertical guide.

Repeat on the back.

STEP 7 Turn over.

STEP 4 Valley-fold the top layer along the vertical guide.

Repeat on the back.

STEP 8 Fold and unfold along the dashed guides.

Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson.

Now get folding!

FOLD DIRECTION Bend paper this way.

VALLEY-FOLD Make a crevice.

FOLD AND UNFOLD This sets a crease you’ll use later.

MOUNTAIN-FOLD Form a peak.

Squashfolds

SQUASH-FOLD Push two corners together until “squashed.”

STEP 9 Squash-fold as shown.

116 SPIRIT SEPTEMBER 2013

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RUN. ROCK. RELAX

ARIZONA

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JAN 19, 2014 FULL & HALF MARATHON | RELAY | MINI MARATHON | KiDS ROCK | BIKE TOUR

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Fun!

STEP 10 Turn over.

STEP 14 Turn over.

STEP 11 Valley-fold along the horizontal guide.

STEP 15 Pull out the corners.

STEP 12 Valley-fold along the dashed guides.

STEP 16 Valley-fold along the dashed guide. Turn over.

STEP 13 Mountain-fold along the vertical guides.

STEP 17 Bon voyage!

Below the Fold About the Expert Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

118 SPIRIT SEPTEMBER 2013

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DITKA’S NOW IN PHOENIX

“THE FOOD IS BIG, BOLD & BEAUTIFUL. ” DA COACH Score the freshest seafood and the most mouthwatering steaks at the first Ditka’s in Phoenix, founded by legendary Chicago Bears head coach, Mike Ditka. Relax in the peaceful atmosphere of the Molteni Room or toast to a good time at Ditka’s Bar. It’s located in the Valley’s hottest new casino and luxurious boutique hotel.

15091 South Komatke Lane, Laveen, Arizona 85539 • WinGilaRiver.com • 800-WIN-GILA Owned and Operated by the Gila River Indian Community.

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Fun!

Letterheads

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A puzzle for starters.

Answers on page 128

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Maple syrup, essentially 4 Moneylenders 9 Boy toy 14 Old what’s-____-name 15 Words of refusal 16 Put on a pedestal 17 “Where ____ they now?”

18 ____-dovey 19 Treasure in an oyster 20 Totally uninteresting clothing from a catalog?

23 Musical composition 24 Lion in the sky 25 Peanut butter container 28 Expels from the country 31 City near Tampa, briefly 34 Slant 37 Prudential rival 38 Answer to the question “Where should I begin when listening to classic blues bands?”

44 Provoke 45 Replaceable shoe part 46 Hits on the head 48 Neighbor of Greece 54 ____ mode (topped with ice cream) 55 Galaxy S4, e.g.

58 ____ orange 59 Designed with “Lucille” bluesman in mind?

5

60

48

56

61

65

49

57

50

58

62

63

66

67

68

69

70

71

72

73

64 Offer one’s two

cents 66 James Dean’s image 67 Get prone 68 Helsinki natives 69 Occupied 70 LAX posting 71 Celebratory meal 72 Feline 73 Scout group

Down 1 2

3 4 5 6

Ran a razor over Make water bubbly Before-vows contract, for short Invoice issuer Military no-show ____ Scotia

Toll Fashion Be slack-jawed “The very ____!”

“I Love Rock ’n Roll” rocker 12 Three-time Hart Trophy winner Bobby 13 Pickled delicacy from the sea 21 Words said at an altar 22 Red Sox, on scoreboards 26 ____ point (never) 27 Bring in the sheaves 29 Schedule abbr.

7 8 9 10 11

30 Revenge of the

____ (Star Wars film) 32 Looney Tune “Devil” 33 Candy dispensed through a head 35 Took the cake, say 36 The Mets used to play here 38 Pet lovers’ org.

39 Cash register drawer 40 Poland Spring rival 41 Score 42 ____ War (Shatner novel) 43 Pipe fitting 47 Lotion letters

49 Host of ESPN’s

Outside the Lines

50 Don’t ____, Don’t

Tell

51 Caught 52 Set off 53 Sea between Asia

Minor and Greece

56 Column style 57 Gladiators’ locale 60 Holiday ____

(some hotels)

61 Reason to cram 62 Touch on 63 Tops 64 Wide of the mark 65 Pizza

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Fun!

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BY B R EN DA N E M M E T T Q U I G L E Y 1

2

3

4

5

14

6

7

8

15

17

18

23

13

34

28

29

35

38

39

42

43

30

31

36

50

47

48

51

52

53

58

60

64

65

66

67

68

69

Await approval Steer steerer 5-Down’s game Relating to grades 1 to 12, briefly 15 Isao on the links 16 Marshal 17 Joker in The Importance of Being Earnest?

19 Engine trouble cause, maybe 1 5 9 14

63

49

59

Across

62

44

57

A puzzle for experts.

Answers on page 128

33

41

56

Hard Crossword

32

37

40

46

20 Totally through

with the “No Man Is An Island” writer?

22 Banjoist 25 Evened up 26 1847 South Seas adventure novel 27 Soda sample 30 Star Trek navigator 34 Seer’s phrase?

35 Alfalfa’s sweetheart 37 ____ out (get all dressed up) 38 Bolt 39 Fortunato and Tamerlane, e.g.?

Sound like the MGM lion 7 Bourbon Street vegetable 8 “I ____ think I had it in me” 9 Spy Kids actor Antonio 10 Is in a huff 11 Moses und ____ (Schoenberg work) 12 Gone prostrate 13 2002 Poker Hall of Fame inductee Berman 18 World’s first apple eater 21 How fun houses are lit 22 Hallowe’en Party sleuth 23 Prefix with suppressive 24 Like pinball and laundry machines, briefly 28 Result of a brainstorming session 29 Blue Ribbon beer 31 Vocalizes 32 Morgan of country music 33 Its capital is Kampala 36 Shrub genus 39 Farmer in a ’40s–’50s film series 40 Muscateer?

44 Elbows on the table, say 46 Ford classics 48 Site of some “fingerprinting” 51 Cat calls 53 Bark 54 Typical bumper sticker phrase 55 Toward, biblically 56 Morales of The Line 57 December song 58 Hi-fi description 61 Cry of dismay 62 Sox city, briefly 63 The Hangover actor Jeong 6

25

27

55

12

21

26

54

11

19

24

45

10

16

20

22

9

61

41 Nonsense syllable 42 Famous resident

of the building across from Strawberry Fields 43 Collect a service 44 Fronded plant 45 Kansas city 47 Trifle 49 Dry 50 Last word of “For He’s a Jolly Good Fellow” 52 Pregnancy symptom 54 Have doubts about a German philosopher?

59 Not gelled 60 Collection of Virginia’s books?

64 Darn ____ 65 Game of Thrones

star Headey

66 Bengay target 67 Charm school

subject

68 Human pig 69 It’s got you

covered

Down 1

2 3 4 5

Notre Dame bench?

Yale Bowl player Stars’ org.

Passed respectably, as a test Roy Hibbert’s team

122 SPIRIT SEPTEMBER 2013

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9 2 3

6 9

6

2 4 1 5 9 1 6 3 4 6 7

7 8 1

1

3 8

7

3 4 8 6

2 7 6 7 2 9 3 4

9

1 4

Medium

7

8 5

Hard

9 1 2

5

3 9 1 4 1

4

9

2 3

6

8 2 7

9 8 1 4 3 7 1 1 6 4 9 2 7 5

4

6 4

9

2 7

2

1 5 3

7 1 5 4 8 3 5 7 5 7 8 1 4 9 3

How to Do a Sudoku Puzzle Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle.

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HATS OFF

The First Tee and Southwest

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—Dave Ridley

PHOTO COURTESY OF NATURE VALLEY AND THE FIRST TEE

+

Spotlight

SWA salutes The First Tee’s work with youths like Evin Davis.

132 SPIRIT SEPTEMBER 2013

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Southwest Airlines® and DISH are excited to offer free live TV to your own device. To watch live TV, simply connect to the Southwest Airlines Entertainment Portal and click “Watch TV.”

Compliments of DISH

Available only on WiFi-equipped aircraft. DISH is a registered trademark of DISH Network L.L.C. NFL RedZone not included in free offering. Limited-time offer.

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Community Outreach + AIR-OMA THERAPY Kate Odorizzi’s post-injury rehab took place in a familiar environment.

Healing One of Our Own How a Flight Attendant benefited from the Airline’s generosity.

Red and canyon blue. These colors are more to me than just elements of Southwest Airlines branding; they represent a feeling of coming home each and every time I step onboard.

About two years ago, I was injured while performing my duties as a Flight Attendant.

When I started my recovery journey at St. Luke’s Rehabilitation Institute in Spokane, Washington, I never imagined that I would be met with these familiar hues.

In 2012, Southwest landed at St. Luke’s Community, a 2,200-square-foot therapy area where people recovering from injury or illness learn to be independent again in models of real-life settings. When I walked into St. Luke’s Community for the first time, I encountered a very familiar sight—the fuselage of a canyon blue plane. This particular plane, which has been converted into a therapy module, is the product of a special partnership between Southwest and St. Luke’s.

Although Southwest may not have realized it at the time, their sponsorship of the airplane therapy module at St. Luke’s would be instrumental to the rehabilitation of one of their own

Employees: me. Practicing in a space that resembled my actual work environment was incredibly helpful, and it was encouraging to benefit from this unique real-world therapy.

My therapy team helped me practice specific movements that I would need to be able to do on an actual plane, such as serving drinks, stowing luggage in overhead bins, and performing Safety checks. Not only did I regain my mobility, but I finished my rehabilitation with the confidence I needed to return to work.

When I reported for duty for the first time after my therapy, it felt like I was home again.

I was so excited to go back to work and be able to perform my duties as a Flight Attendant once more. I truly believe that without the amazing partnership between St. Luke’s and Southwest, my recovery would not have been as successful or as quick. Thank you, Southwest and St. Luke’s—you have truly given me and so many other patients the Freedom to Fly. —Kate Odorizzi

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Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines.

BUSINESS SELECT® The Business Select Fare includes priority boarding, maximum Rapid Rewards® Points, Fly By Priority Security and Check-in Lane access, and a free drink on day of travel. southwest.com/ businessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort.

Those traveling on our -700s and -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and brighter sidewalls.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear.

Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week.

Planning your next vacation just got easier! Sign up today at southwest. com/email.

EARLYBIRD CHECK-IN SM

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

WIFI & ENTERTAINMENT

SNACKS & DRINKS

Flight Attendants will pass out complimentary pretzels and peanuts.

Thirsty? You’ll find our drink menu on page 143.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the No. 1 domestic airline to work for you. southwest. com/corporatetravel

Our -700s and -800s feature a wireless, satellite-based network that allows you to connect to the Internet and watch live TV and video on demand on your device.

GIFT CARDS

Give the gift of travel.

You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Business Select® Customers and Rapid Rewards® A-List and A-List Preferred Members enjoy the opportunity to speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

Any trip, any day. Get unlimited reward seats and no blackout dates.* Real rewards you can really use.* Sign up at southwest.com/jet. *Applies to Points transactions.

PAWS

Small dogs and cats are welcome to fly in the cabin with you for only $75 each way. Bring Fluffy with you on your next trip—your pet deserves a vacation, too! southwest.com/pets

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got guaranteed low rates with over 14 car companies. Plus, earn Rapid Rewards Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

If you’re on a trip or have one coming up, our new mobile site and mobile app make it easier to fly Southwest Airlines.

Check-in and check the status of your upcoming flights, or book additional trips all from the palm of your hand. Visit mobile.southwest. com, or download the app today.

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee program, you can feel confident that you’ve secured the best deal on your hotel stay. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways.

BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

SNACKS & DRINKS

Flight Attendants will pass out complimentary pretzels and peanuts.

Thirsty? You’ll find our drink menu on page 143.

A2B BUSINESS TRAVEL PROGRAM Take advantage of the AirTran business program. Benefits include fewer rules and restrictions, priority seating, and priority boarding. a2bcorporate.com

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

A+ REWARDS SM

A+ Rewards. The simple, quick, and easy rewards program. aplusrewards.com

CHARTERS

Charters offers rental of full aircrafts for transportation of large groups of up to 137 Passengers to any airport in the continental U.S. that can support a 737 commercial operation.

NET ESCAPES

The only thing better than our low fares is never missing a single one. Sign up for our deals e-mail for savings on flights, hotels, car rentals, and more! net-escapes.com

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Flight Service

Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Always Permitted Pueden usarse en todo momento dentro del avión

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-canceling Headphones Auriculares que aislan el ruido

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Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Permitted Above 10,000 Feet Permitidos al volar a una altura mayor de 10,000 pies Only devices with transmitting capabilities disabled are permitted above 10,000 feet. Note that WiFi (802.11) devices may be used on aircraft equipped with our inflight Internet service when authorized. Please use headphones when using portable electronic devices. Sólo se permiten los dispositivos con la capacidad para transmitir datos desactivados cuando se vuele a una altura mayor de 10,000 pies. Nota que los dispositivos WiFi (802.11) pueden ser usados en los aviones equipados con nuestro servicio de Internet durante el vuelo, cuando sea autorizado. Por favor, usa auriculares al usar dispositivos electrónicos portátiles.

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares (en modo GAME o AIRPLANE)

Personal Digital Assistants (PDAs) or Handheld Computers Agendas electrónicas (PDAs) o computadoras de mano

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Remote-controlled Toys Juguetes de control remoto

Two-way Radios (Walkie-talkies) or Scanners Radios emisores/receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Bluetooth and Wireless Devices Dispositivos Bluetooth e Inalámbricos

Remember Recuerda CREW INTERFERENCE

ELECTRONIC DEVICES

PETS

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance, including wheelchair assistance on the ground and in flight, to their Customers with disabilities.

Southwest Airlines y AirTran ofrecen asistencia a sus Clientes con discapacidades, incluyendo asistencia con sillas de ruedas en tierra y durante el vuelo.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21.

We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

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International Connections Terminal Maps

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Terminal

Terminal B

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse B

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B or C

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

Atlanta (ATL)

TICKET COUNTERS

DOMESTIC DEPARTURES

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INTERNATIONAL DEPARTURES

AIRTRAN ARRIVALS (FROM INTERNATIONAL)

RECHECK LOCATION

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

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Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B Level 3 Level 2

International Arrivals SEPTEMBER 2013 SPIRIT

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Inflight Entertainment

+

Information

WIFI

$8 all day per device on WiFienabled aircraft* • Browse the Web, check e-mail, and stay in touch while in the air.

• In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. TV

•

•

•

t

FREE, compliments of DISHt! Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes.

NFL RedZone is a premium option and is available for purchase on Sunday afternoons during regular football season.

Compatible device information can be found on the Inflight Entertainment Portal.

DISH is a registered trademark of DISH Network L.L.C.

INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertaiment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer.

• WiFi, TV, and Movies are all accessible from the homepage of the portal.

HOW TO ACCESS

Every device is different but here are the basic steps: • Once the Flight Attendant has announced it is safe to use approved portable electronics, turn on your WiFi-enabled device, and set to airplane mode.

• View available wireless networks, select “Southwest WiFi,” and connect.

• Launch your Web browser, and you will be directed to the Inflight Entertainment Portal (you might need to hit “refresh”).

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything.

Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session). Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

MORE INFORMATION MOVIES

$5 per movie, per device on WiFi-enabled aircraft • Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed inflight and are not accessible on the ground.

* Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

• Service on flights to/from Puerto Rico is currently not available for the entire flight.

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Beverage Menu

1

2

3

LIQUOR $5 • Dewar’s Scotch • Jack Daniel’s • Wild Turkey

• Canadian Club Reserve • Tanqueray Gin

• Bacardi Rum • Baileys Irish Cream • Finlandia Vodka

• Coors Light • Heineken • Corona Extra

WINE $5 • Coastal Ridge Chardonnay • Coastal Ridge Merlot

BEER $5 • Michelob Ultra • Bud Light • Miller Lite

Information

Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

PREMIUM BEVERAGES $3 • vitaminwater XXX (Açai-Blueberry-Pomegranate) • vitaminwater Squeezed (Lemonade)

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

2

3 MEXICAN MULTIPLE IMMIGRATION FORM Who must complete this form: • All travelers (including children), on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the left portion of the form and sections 1–8 on the right portion of the form.

• Once completed, sign and date the left portion of the form.

• The back side of the form is for official use by Mexican Customs officials and should not be filled out by Customers.

What to do with this form: • The form will be separated as Customers proceed through Mexican Customs.

• Make sure to retain the right portion of the form.

COMPLIMENTARY BEVERAGES • Seagram’s Coca-Cola Seltzer Water Coke Zero • Tomato Juice Diet Coke • Mr & Mrs T Bloody Sprite Mary Mix Sprite Zero • Minute Maid Dr Pepper Cranberry Diet Dr Pepper Apple Cocktail Seagram’s • Minute Maid Ginger Ale Orange Juice • Seagram’s Tonic Water • • • • • • • •

Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

LIQUOR $6 • Tanqueray Gin • Finlandia Vodka

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans.

Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

• Dewar’s Scotch • Baileys Irish Cream

• Jack Daniel’s • Bacardi Rum

• Becks • Amstel Light

WINE $6 • Coastal Ridge Chardonnay • Coastal Ridge Merlot

BEER $5 • Budweiser • Bud Light • Michelob Ultra

COMPLIMENTARY BEVERAGES • Seagram’s Seltzer Water • Seagram’s Tonic Water • Minute Maid Cranberry Apple Cocktail • Minute Maid Apple Juice • Minute Maid Orange Juice

• Coca-Cola • Diet Coke • Coke Zero • Sprite • Sprite Zero • Non Carbonated Purified Drinking Water • Seagram’s Ginger Ale

• Minute Maid Apple Juice • LIFT Coffee • Decaf Coffee • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water

• Minute Maid Pink Lemonade • Mr & Mrs T Bloody Mary Mix • Regular Coffee and Decaf Coffee • Tea

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Rapid Rewards and A+ Rewards Partners

Southwest Airlines® and AirTran® Airways have merged to create a more rewarding network! Now you can earn flights to more destinations faster with Rapid Rewards® and A+ RewardsSM. Earning rewards has never been easier or more convenient. You can even transfer your rewards between programs for easy redemption. With a combined 97 destinations waiting to be explored, join both loyalty programs today to make the most of your travels.

Southwest Airlines Rapid Rewards Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations.

You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

+

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits.

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Higher priority boarding • Free Inflight WiFi • 100% point-earning bonus

SIGN UP NOW FOR

Sign up for Rapid Rewards now and receive up to 750 bonus points!

Text SPIRIT to 72743 to get started.

UP TO

750

BONUS POINTS!

Want to redeem your rewards even faster for a flight? Remember, Members of both Rapid Rewards and A+ Rewards can transfer rewards between programs! Learn more at rewardsfarther.com/program-updates.

AirTran Airways A+ Rewards A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Elite status gets you more.

• Two-year redemption period for all A+ Rewards Credits earned after Elite status is attained • Automatic upgrades for Y and B Coach Fares at time of booking • First and second bag fees waived (weight and size limits apply) • Complimentary Business Class upgrades from all Coach Fares, available at the gate 40 minutes prior to departure***

Visit aplusrewards.com to enroll in A+ Rewards!

Message and Data Rates May Apply. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Offer is only valid for new-Member enrollment. Automatically receive 250 bonus points for enrolling in Rapid Rewards. Opt in to receive both Rapid Rewards e-mail communications, stay subscribed for at least three months, and then 500 bonus points will be deposited automatically into your account. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. ***Complimentary upgrades awarded 40 minutes prior to departure will be assigned, if available, according to order of checkin. A+ Rewards seats are subject to availability and blackout dates. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

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Do More With Your Points!

RAPID REWARDS®

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

POINTS CENTER

Earn Even Faster With Rapid Rewards Credit Cards!

Plus and Premier Card Exclusive Benefits: Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

Earn 1 point per $1 spent on all other purchases.

Earn bonus points after your Cardmember Anniversary every year.

Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. See southwest.com/applytoday for pricing and rewards details.

More Partners Means More Rewards!

Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today!

Hotels

Receive 600 points per qualifying stay.

JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites

by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Everyday Earning Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn 12,500-50,000 points with a new mortgage from Chase. For more information, visit chase.com/swa.

Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn points when you choose Energy Plus® to supply your electricity in participating states*.

Learn more at southwest.com/energyplus.

Texas residents, earn up to 27,000 points with the Reliant Secure® 24 plan with Rapid Rewards. Visit reliant.com/southwestrapidrewards.

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Where We Fly Route Map

PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

PORTLAND

BOISE

+

MINNEAPOLIS/ ST. PAUL

MILW RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

INDI DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

C (M

OMAHA

ST. LOUIS

WICHITA

BRANSON

ALBUQUERQUE

ONTARIO ORANGE COUNTY

AMARILLO

SAN DIEGO

TULSA

NA

MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIR DALLAS (LOVE FIELD)

EL PASO

JACKSON

MIDLAND/ODESSA

For Southwest destinations, visit southwest.com. For AirTran destinations, visit airtran.com.

AUSTIN HOUSTON (HOBBY)

NEW ORLEAN

SAN ANTONIO CORPUS CHRISTI

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

MEXICO CITY

service to Memphis, Tennessee; Pensacola, • Southwest Florida; and Richmond, Virginia, begins November 3. AirTran service to Memphis and Pensacola ends November 3.

• AirTran service to San Juan, Puerto Rico, ends November 3.

146 SPIRIT SEPTEMBER 2013

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The “If” List

Arsenio Hall, if you had a superpower, what would it be?

X-ray Vision!

If you had a time machine, where would you go and why?

As a 5-year-old kid, I used to sit behind my dad in the pulpit of the church while he preached to the congregation.

I’d love to sit behind him one more time.

If you could be any fictional character, who would you be?

Robin Hood If you could give your 10-year-old self one piece of advice, what would it be?

Enjoy your childhood, and stop thinking about your future career.

If you were born 100 years ago, what would you be doing?

I’d be the village idiot, just like now.

If you could have any other talent, what would it be?

Possessing the voice of the late Luther Vandross.

If you could rid yourself of one deeply personal fear, what would it be?

Flying without a copy of Spirit.

If you were to wake up next to any celebrity, who would it be?

Sofia Vergara If you had coined a single phrase of wisdom, what would it be?

Let he who is without sin cast the first stone.

This month, the stand-up comedian returns to late-night television with The Arsenio Hall Show.

What About You? If you could listen to only one album for the rest of your life, which would it be and why?

Submit your answer at spiritmag.com/if. Our favorite responses will be published in an upcoming issue of Spirit.

PHOTOGRAPHY BY CLIFF LIPSON

If laughter is the best medicine, who’s the best doctor?

Dr. Richard Pryor

148 SPIRIT SEPTEMBER 2013

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