September 2014

SOUTHWEST THE MAGAZINE SEPTEMBER 2014 F2_SeptemberB_cover_SP.indd 1

SEPTEMBER 2014

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Defining the Future of the Public Research University

UC San Diego Cal-BRAIN and UC San Diego

At the forefront of brain research

Nick Spitzer, Ph.D.; Ralph Greenspan, Ph.D.; Terry Sejnowski, Ph.D. of UC San Diego’s Center for Brain Activity Mapping

Cal-BRAIN*, a critical research initiative California Governor Jerry Brown signed into law in the June budget, will be led by UC San Diego and will help revolutionize understanding of the brain and the diagnosis and treatment of brain disorders.

Interdisciplinary brain research at UC San Diego is playing a significant role in the federal BRAIN Initiative announced by President Barack Obama in 2013. Neuroscientist Ralph Greenspan, director of UC San Diego’s Center for Brain Activity Mapping, was a key author of the initial federal and state proposals.

Both Cal-BRAIN and the national initiative will spur not only a new academic discipline but also the emerging neurotechnology industry. *California Blueprint for Research to Advance Innovations in Neuroscience

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ENRICHING

Human Life

Mending Damaged Hearts There is no established treatment for repairing the damage to cardiac tissue caused by the 785,000 new heart-attack cases each year—yet. Karen Christman’s lab has developed a new injectable hydrogel that encourages cells to repopulate areas of damaged tissue, and to preserve heart function by forming a scaffold to repair tissue and increase muscle.

Karen Christman, Ph.D.

Stopping Shock Multiorgan failure is the second-leading cause of death in hospitals in the United Geert Schmid-Schönbein, Ph.D.

States. Geert Schmid-Schönbein has a working hypothesis for its causes and how to stop it. Clinical trials are underway, and physicians have anecdotal evidence that Schmid-Schönbein’s ideas may have saved the lives of people who had no other option.

Stealthily Delivering Drugs Targeted drugs that treat specific tissues are often attacked by the body’s immune system. Lianfang Zhang’s research group approaches the problem from an engineering perspective and bypasses the biology. They fool the immune system by using natural red blood cell membranes to camouflage nanosponges that deliver drugs and soak up toxins.

Lianfang Zhang, Ph.D.

“UC San Diego’s leadership role in Cal-BRAIN is of vital importance. We will be developing the next technology cluster in ‘neurotech’ just as we did in high-tech and clean tech, creating high-paying jobs and world-renowned results.”

UC San Diego Chancellor Pradeep K. Khosla

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for positive impact on the nation Washington Monthly

Learn more at ucsd.edu.

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D AT IN G  R E A L C O N N E C T I O N S

DATE SMARTER MEET OUR CLIENTS  Michael Schlitt: Senior Build Engineer, Microsoft Educ: BS, Pacific Lutheran Univ.

Interests: Skiing, Pacific NW Outdoors  Desireé Schlitt: Pharmaceutical Sales Consultant Educ: BA, Univ. of Washington Interests: Running, Fashion, World Travel

Dating can be fun and invigorating – from that instant attraction you feel the first time you meet to jumping in the car for an impromptu weekend getaway. Unfortunately, it can take a lot of work to get to that stage of dating.

F

rom spending hours sorting through online profiles looking for a good match to trying to connect via pokes, winks and email, dating can suddenly feel like a full-time job.

Wouldn’t it be nice if you could just fast forward to the fun part of dating? That’s exactly what newlyweds Desireé and Michael Schlitt say It’s Just Lunch, a dating service for busy

IT'S JUST LUNCH MATCHMAKERS SHARE THEIR INSIGHT SEE WHAT THEY HAVE TO SAY ijl.indd 2

professionals, did for them. The matchmakers at It’s Just Lunch took the time to learn what they were looking for in a partner and then delivered. 

BETTY SINCLAIR "Relationships should be reciprocal, and that goes for first date communications as well. Eliminate any misconceptions by always sharing your authentic self”.

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DATE BY NUMBERS With so many dating options out there, why did you choose It's Just Lunch?

D: I travel a lot for work, so I’d read

about It’s Just Lunch in airline magazines, and then I ran into a friend who was attending the wedding of an attorney in town who’d met her husband through IJL – the fact that those two events happened so close together, I thought I should call them. At the end of my work day I didn’t want to come home and go look at profiles online. I felt like it was a waste of my time.

M: I had gotten a divorce and then did online dating for a while before joining IJL. I joined mainly because it’s a lot of work to do the online thing. You have to keep up on it. You never really know who you’re going to meet. IJL was just a lot easier. They found people for me based on what I was looking for and I just had to show up. You don’t have to do much work.

What would you tell a friend who was apprehensive about investing the money on IJL? D: I thought if someone is going to pay

to join IJL, they’re going to be more serious and what I’m looking for – it’s easy to do online dating; anybody can do it. I wanted somebody who was serious about finding someone and wanted a real long-term relationship.

I’d ask, “Are you looking for a relationship or not?” With online dating you never know who’s on the other side of the line. IJL had better quality people who were interesting to me. It truly was an experience that was tailored for me.

M:

Describe your first meeting with an IJL matchmaker?

M: I had a phone interview first and then went in and met with a matchmaker. It really made me think. Online you can say anything, but if you’re paying for this I assume you’re not going to lie about what you want.

D: She asked me questions about myself, what I like to do, what I want in a relationship, whether I’d marry someone who already had kids, how important religion is, that kind of thing. It would take much longer to find out someone else’s answers to those questions through online dating.

This was black and white.

Tell us about your first date with one another.

D: I never went on lunch dates because

I was always busy at work so I met Michael after work at a downtown restaurant. The conversation just flowed.

I was attracted to him from the start. I remember it turned into dinner.

I’m good at having a conversation if I’m interested in somebody, and I was interested in her. We had a great conversation. I don’t think either of us wanted to leave.

M:

What was your favorite part about dating through IJL? D: I met my husband, so I guess I would

say that! It’s Just Lunch – it’s just a lot of fun. I remember I’d get off a plane and have a voicemail from the matchmaker saying she had a potential date for me. She would tell me about the person and was flexible with scheduling.

With online dating, you can go back and forth and waste a month with someone and not really get to know them. With IJL, you go meet your match and if you like them, you see them again, and if you don’t, you’re done.

M: I liked that they’d just call me up and say they had a date for me. You have to eat, so it was a nice way to meet people. If you’re interested, then you move forward. If not, then you don’t have to do anything.

Find out what an It's Just Lunch matchmaker can do for you by calling 1-800-858-6526 or visit ItsJustLunch.com.

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“The best way to get to know someone is face to face. You can only feel “chemistry” if you are next to someone looking into their eyes.”

“Dating is such an important part of your life and shouldn’t be left to chance. You’ve got to be proactive and market yourself.”

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Contents September 2014 62

THE BIG REVEAL!

Aristotle’s Book of Love

This month, Southwest Airlines proudly unveils a new look—with a familiar core element. It’s a visual celebration of the airline’s 43-year legacy and an emblem of Southwest’s vision for a bright future. Learn more about the changes and the thought behind them in “Straight from the Heart,” on page 20.

Turns out a Greek philosopher who lived more than 2,300 years ago has a lot to teach today’s world about building a solid fan base.

PLUS Why everyone wants to be Mindy Kaling’s BFF (and how to get everyone to want to be yours).

66

Save the Day!

Who says you need superpowers to change the world?

As one writer discovers, all it takes is opening your eyes and offering a helping hand.

78

Your Adventure In New Orleans

Our travel guide is brimming with Crescent City charm—think shops, celebrations, and cuisine you’ll find only in NOLA. ON THE COVER /

Southwest’s heart shines bright.

PHOTOGRAPHY

BY ADAM VOORHES

FLYING COLORS

Planes are just part of Southwest’s new look.

8 SOUTHWEST SEPTEMBER 2014

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PHOTOGRAPHY BY STEPHEN KELLER

8/12/14 4:30 PM

YOUR TRIP BEGINS HERE

Mount Magazine near Havana

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Contents September 2014 37

42 65

To-Do List 10 Action Items in This Issue 1 Try a tuna bowl Page 38

66

Your Adventure 78 In New Orleans

2 Slumber in

San Francisco Page 40

3 Get your golf

game up to par Page 41

4 Drink up a

coffee fact Page 46

5 Call dibs on the couch Page 48

6 Boost creativity Page 51

7 Introduce

others in a snap Page 52

8 Be corporately conscientious Page 54

Front

16 Gary’s Greeting 18 Saludos de Gary 20 Straight from

the Heart

24 You Made Our Day 28 Our Star 30 Rapid Rewards 32 34 37 41 45 51

Freedom Story From the Editor Feedback Eat Drink Sleep Wise Guide Numbers Business

Middle

62 Aristotle’s Book

of Love

66 Save the Day! 78 Your Adventure In

New Orleans

Back

89 Promotional Series:

Focus on Men’s Health Calendar Fun! Products and Services Spotlight Community Outreach Flight Service Information Rapid Rewards Partners 132 Terminal Maps 134 Route Map 136 The “If” List 103 109 122 124 126 127 128 130

9 Watch camels race Page 103

10 Create a dragon from a dollar Page 109

PHOTOGRAPHY BY ADAM VOORHES (DRINK), EMILY SHUR/FOX (MINDY KALING), RUSH JAGOE (BEIGNETS), PETER YANG (HELP SIGN), VISIT BALTIMORE (FLAG); ILLUSTRATION BY NICOLE MARIE RINCON (PLUGS)

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10 SOUTHWEST SEPTEMBER 2014

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u nlimited

action

TH E TH RI LLS AN D SU RPRIS ES ARE U N E N DI NG. TH E PE RSONAL AT TE NTION AN D S E RVIC E ARE U NCOMPROMIS I NG. AN D TH E E XPE RI E NC E IS S IMPLY U N FORG E T TABLE .

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800.248.6274

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September 2014 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy ASSOCIATE EDITOR JK Nickell TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Stefanie Pepping, Kim Thwaits ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin ART INTERN Calley Brake PHOTOGRAPHY INTERN Mariah Tyler EDITORIAL INTERNS Mallory Ashcraft, Carley Meiners, Katy Roden CONTRIBUTORS Will Bryant, Nigel Buchanan, Stacy Cowley, Melinda Mahaffey Icden, Rush Jagoe, Brian Keagy, J Rentilly, Grant Stoddard, Adam Voorhes, Peter Yang WEB DEVELOPMENT, PACE INTERACTIVE Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@southwestmag.com.

SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at southwest.com.

CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee

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ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com

6

NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com

7

SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com

8 9 10

CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Courtney Baker Š 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401.

Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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Full Page: Live 7”x10” | Trim 7.5”x10.5” | Bleed 7.75” x 10.725”

©2014 The Coca-Cola Company.

ESPN, the ESPN Logo and College GameDay are registered trademarks of ESPN, Inc.

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GARY’S GREETING

Southwest launched a low-fare revolution 43 years ago that is still alive and well today. Ignited by a Maverick Spirit and a passion for serving others, we set out to do things differently than the other guys. Today, the world is a much different place than it was back in 1971.

Our industry landscape is hardly recognizable, and our Customers’ travel habits have evolved.

Southwest has evolved, too. We’ve been hard at work over the past decade transforming Southwest to be just as relevant and successful for the next four decades. We enhanced our cabin interiors, installing WiFi and offering free live TV onboard (thanks

to DISH!). With the Boeing 737-800 series aircraft, we’re bringing on larger airplanes that are better suited for longer flights. We expanded in big markets like New York City and Washington, D.C., and revamped our Rapid Rewards Frequent Flyer program. We acquired AirTran Airways, and we’re in the final stages of integrating our two airlines to become one by the end of this year. The AirTran integration set the stage for Southwest to launch international service for the first time in our history, which we did in July. And next month, a federal law (the Wright Amendment) restricting where we can fly domestically from our home airport

of Dallas Love Field will be lifted, giving us the Freedom to serve more nonstop markets from our hometown.

With all these exciting changes happening, we thought it was time for a new visual expression of our brand—one that marries our past to our present and sets the course for where we’re headed in the future.

So this month, we’re introducing a modern, new look. You’ll see it throughout your experience with us, including within the pages of this magazine. Our new logo showcases a heart—fitting for a Company whose very core has always been fueled by the heartbeat of its People. Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People. This heart symbolizes our commitment to you that we’ll remain true to our core values as we set our sights on the future.

What started as a revolution has undergone an evolution. But we haven’t changed what we stand for: low fares, a convenient flight schedule, and the friendliest Employees in the world. Our Purpose is to connect you, our valued Customer, to the moments that are most important in your life, through friendly, reliable, and low-cost air travel. That was true in 1971, and it’s just as true today. So, while our look may be new, our DNA is the same— with the big heart and big smile you have come to LUV. Thanks for coming along for the ride!

Gary Kelly Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

A New Look, The Same Heart

16 SOUTHWEST SEPTEMBER 2014

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Una nueva imagen, el mismo corazón Southwest comenzó una revolución de precios bajos hace 43 años, y esa revolución aún continúa viva y dando frutos. Impulsados por un Espíritu Independiente y una pasión por servir a los demás, decidimos hacer las cosas de una manera distinta. Hoy en día, el mundo es un lugar muy diferente de lo que era en 1971. El panorama de nuestra industria no se parece en nada a lo que era en aquel tiempo, y los hábitos de viaje de nuestros Clientes han evolucionado.

Southwest ha evolucionado también. Hemos trabajado duro en la última década para transformar a Southwest para que sea tan relevante y exitosa como ha sido durante las últimas cuatro décadas. Mejoramos el interior de nuestras cabinas,

instalamos WiFi y ofrecemos TV a bordo en vivo gratis (¡gracias a DISH!).

Con la serie de aeronaves Boeing 737800, estamos ofreciendo aviones más grandes que son mejores para vuelos más largos. Hemos crecido en mercados grandes como el de Nueva York y Washington, D.C., y modernizamos nuestro programa de Viajero Frecuente Rapid Rewards. Adquirimos a AirTran Airways, y estamos en la etapa final de integración de nuestras dos aerolíneas para que se conviertan en una a finales de este año. La integración con AirTran sirvió de base para el lanzamiento en el mes de julio del servicio internacional de Southwest por primera vez en nuestra historia. Y el próximo mes, se suspenderá una ley federal (la Enmienda Wright) que restringe hacia dónde

podemos volar nacionalmente desde nuestro aeropuerto base en Dallas Love Field, lo que nos da la Libertad de servir a más mercados sin paradas desde nuestra ciudad de residencia.

Con todos estos cambios tan emocionantes, pensamos que era un buen momento para crear una nueva expresión visual de nuestra marca que una nuestro pasado a nuestro presente y que sirva de base para nuestros futuros caminos. Es por eso que este mes estamos presentando una nueva imagen moderna. Lo verás a lo largo de tu experiencia con nosotros, incluyendo en las páginas de esta revista.

Nuestro nuevo logo muestra un corazón, la imagen adecuada para una Compañía que siempre se ha impulsado por los latidos del corazón de su Gente. Nuestro latido colectivo es más fuerte y más saludable que nunca, y eso se debe a la calidez, compasión, y las sonrisas de nuestra Gente. Este corazón simboliza nuestro compromiso contigo de que seguiremos siendo fieles a nuestros valores mientras miramos hacia el futuro.

Lo que comenzó como una revolución ha experimentado una evolución.

Sin embargo, no hemos cambiado nuestros principios: precios bajos, un horario conveniente de vuelos y los Empleados más amables del mundo.

Nuestro Objetivo es conectarte a ti, nuestro Cliente valioso, con los momentos que son importantes en tu vida, a través de un vuelo amable, confiable, y de bajo costo. Eso era cierto en 1971, y lo continúa siendo hoy en día. Si bien nuestra imagen puede ser nueva, nuestro ADN es el mismo: con el gran corazón y la gran sonrisa que tú has llegado a querer. ¡Gracias por acompañarnos en este viaje!

Gary Kelly Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

SALUDOS DE GARY

18 SOUTHWEST SEPTEMBER 2014

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Red & green chile burrito

The adventure is made glorious by the flavors that greet our retelling of the day TRUE

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Adventure that Feeds the Soul. newmexico.org

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Straight from the Heart

Our look has changed. But one thing’s been the same since the beginning.

Something very important started brewing at Southwest Airlines headquarters last summer. The airline’s merger with AirTran Airways was midway through completion, international service was on the horizon, and the end was near for the Wright Amendment, which sets restrictions on direct flights from Dallas Love Field, Southwest’s home airport.

“With so much of Southwest’s focus firmly set on the future, it was a natural time to look at our visual identity,” says Bob Jordan, Southwest’s Executive Vice President and Chief Commercial Officer.

The task given to Lippincott, a brand strategy and design consultancy, was monumental: distill more than 40 years into one modern, impactful look that represents the exciting future of a one-of-a-kind airline.

BEHIND THE SCENES The mission of Southwest’s new look: to represent the Company’s innovative future while showing that its essential character hasn’t changed. At the center of the look is a vibrant heart.

PHOTOGRAPHY BY STEPHEN KELLER

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“The job wasn’t to change who we are,” says Kevin Krone, Southwest’s Vice President and Chief Marketing Officer. “We already know who we are. The job was to keep the elements of Southwest that our Employees and Customers love and to bring them to the forefront, modernizing them for our future growth.

“A lot of it was simplifying: getting back to what is true to our core,” Krone says. “We had to pare down until we got to something that was simple, clear, and fresh, yet still reflected our personality.”

For 15 months, more than 100 people spent countless hours on the project, designing, holding focus groups with Customers and Employees, and analyzing data.

Little by little, a new look emerged, centered around something that has defined the Company since day one: heart.

“We explored numerous options and always came back to the vibrant, iconic heart as the only symbol that sums up our unique brand,” says Vanessa Peace, Manager of Brand Identity at Southwest.

“Southwest Employees are humble, SEPTEMBER 2014 SOUTHWEST

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IN FLIGHT “There’s a story attached to every moment, and there’s a reason for everything being where it is, right down to the conversational lines on the napkins and peanuts.

It’s subtle, it’s humble, and it’s who we are.”

—Helen Limpitlaw, Director of Brand Communications, Southwest

ON THE PLANE “Every time Employees see the heart on the belly of our planes, they should swell with pride knowing the difference they’re making for our Customers.” —Ginger Hardage, Senior Vice President Culture and Communications, Southwest

AT CHECK-IN “When you

get to the airport and see all the colors, you see a vibrant, welcoming world, and that’s what we were very purposeful in creating.”

—Helen Limpitlaw

22 SOUTHWEST SEPTEMBER 2014

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and they carry that humility in everything they do,” explains Rodney Abbott, senior partner of design at Lippincott. “We were careful to retain the humbleness of the heart in the logo, yet go bold with it on the aircraft belly. ” “The heart is who we are,” Southwest’s Director of Brand Communications, Helen Limpitlaw, explains. “It encapsulates what we offer as a Company. It’s symbolic of our care, our trust, and our belief in providing exceptional hospitality. The heart itself and the use of it just feels so right for the DNA of our brand.”

Settling on a logo was just the beginning.

Customers will soon begin noticing an entirely new visual experience, all the way down to the packaging of Southwest’s

famous complimentary snacks. Southwest’s iconic colors have even evolved, and the airline commissioned a custom typeface.

Eventually, everything will be given a voice and a look that reflects the refreshed brand, from the planes themselves to the website, billboards, TV commercials, and more.

Through it all, the heart persists. “It’s a symbol that conveys the core of who we are and how much we care,” Limpitlaw says. “And it’s been instilled within the organization from the very beginning. We’re presenting a vibrant and modern look, but we’re still uniquely us. And that means our top priority is to serve you.”

Want to see more of Southwest’s new look?

Visit southwest.com/heart.

NAPKIN PHOTOGRAPHY BY R.J. HINKLE

8/13/14 10:43 AM

ON THE PLANE “Seeing

THE HEART “With our new look, we are revealing our heart to the world. To succeed in the airline industry, it takes dedication, hard work, and passion to survive. But most importantly, it takes heart.” —Ginger Hardage

the heart as you board tells you the experience you’re walking into is going to be exceptional, and the name is now purposefully placed in a bold, dramatic way.”

—Helen Limpitlaw SEPTEMBER 2014 SOUTHWEST

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8/13/14 10:43 AM

YOU MADE OUR DAY

Every month, Southwest Airlines gets thousands of compliments from Customers telling stories of over-the-top acts of Employee kindness.

Want to share yours? Visit southwest.com/contact-us.

Dear Southwest,

I just wanted to take a quick moment to let you know how much I love Southwest Airlines and why I am always going to remain a loyal customer.

I made a goal to visit all 50 states and wave an American flag in each one, and I often flew Southwest to arrive at destinations around the country (which in part contributed to my A-List Preferred Status). I have grown to love the airline and look forward to flying internationally with Southwest! Thanks for being such a wonderful airline, and keep up the great work.

KEY ASSIST

I want to tell you about the amazing service I received from your staff. One of your customer service agents went over and above his job title for me. I had rented a car from Budget, and as people were lining up to board the plane I realized I had the rental car keys in my purse. I asked the agent if he had any suggestions, and he told me that he would take the keys to 24 SOUTHWEST SEPTEMBER 2014

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Budget for me! I know that his break time is probably important to him, and to have him lose that free time for my mistake means a lot to me. I had a wonderful experience flying to Florida and back with all of your staff. Please keep up the good work!

FOOD FOR THOUGHTFULNESS

I was returning home to San Diego from Sacramento, and as the flight attendants were passing out your famous peanuts, I asked for extra, saying I was starving. They gave me several. After everyone was served, a flight attendant crouched down next to my seat and asked if she could get me something to eat. I refused, but she kindly insisted and gave me several choices. When I told her to just bring me anything, she said she preferred to bring me something I would enjoy.

This thoughtful young woman had no idea I had spent the day in the hospital with my family at the bedside of my dying 14-year-old nephew and had not had time to eat. When I deplaned, I thanked her and asked for her name.

It was Andrea Trejo. Please express to her again my abundant thanks.

SOLDIER ON

I was flying from Buffalo to Houston.

This was not a normal trip for me however, not a vacation nor some ILLUSTRATION BY ALEKS SENNWALD

8/11/14 10:07 AM

absolute indulgence.

StratosphereHotel.com | 800.99.TOWER

Best Fine Dining Restaurant Best Restaurant with a View

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Winner of the Wine Spectator Award of Excellence for 17 years in a row.

6/18/14 4:45 PM

We couldn’t have done it without you.

And by you, we do mean everybody.

Being named a FORTUNE ® World’s Most Admired Company is a big deal. That’s what happens when you have a team of 45,000 Employees who operate from the same playbook. Everybody wins. Congrats and thank you 45,000 times over.

From FORTUNE magazine, March 18, 2013. ©2013 Time Inc. and March 17, 2014. ©2014 Time Inc. FORTUNE and The World’s Most Admired Companies are registered trademarks of Time Inc. and are used under license. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, Licensee.

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7/30/14 9:24 AM

getaway. An hour earlier, I had said one of the hardest goodbyes of my life to my family. Our unit is scheduled to deploy to Afghanistan very shortly, and this is my first tour. Upon getting on the plane, I positioned myself in the back so that my sobs would not be heard; after all, soldiers don’t cry.

One of the flight attendants sat down and talked to me. She saw I was visibly upset and holding back some emotions. I want to let that flight crew know that their comfort, their handshakes, their prayers and kind words, and even that big bag of pretzels I received (which I accidentally forgot under my seat), made me feel that even though I was leaving home, I was not alone. At the end of the flight the attendant gave me a hug, and this time she was the one who looked like she was going to cry. In just that short amount of time on the flight I felt like I was back in business. Your crew’s dedication to customer service and comfort goes unmatched, unlike anything I have ever experienced. Their compassion toward me on that flight is something I will truly carry with me the rest of my life and especially throughout this deployment.

AIRPORT AID

I was waiting in line at a restaurant in the airport before my flight. A man and his son were in front of me, and I noticed that the man was visually impaired. A Southwest operations supervisor, Warren Dorsett, was with them. Warren walked the man through the line, helped him order, and kept an eye on his son. When it was time to pay, the man gave his credit card to Warren. Warren paid, checked the receipt, told the man how much it was, made sure he put it in his pocket, and got his food. Then he escorted them to the gate for their flight. I know Southwest makes a point of delivering exceptional service, but what I witnessed was genuine.

There was nothing scripted about the kindness he displayed. Thank you, Warren, for setting an example for

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those of us who saw what you did.

Your compassion reinforced my belief in what Southwest stands for.

WELLNESS-WISHER

I was on my way from Salt Lake City to our home in Phoenix with my wife and three kids, and we were returning from a snowboarding trip.

That morning, my son Alex, who is 12 years old, had awoken at 4 a.m. with some type of stomach flu. Needless to say, we did not go snowboarding and were quite anxious to just get home. We boarded the plane, he put his head in my lap, and I was rubbing his neck. At this point, I met Janie Euell, one of the best flight attendants I have ever encountered. She saw my son and asked if he was OK. I explained that he had been sick, and she proceeded to explain how she was going to get him a mixture of seltzer water and ginger ale. She spoke to Alex, telling him that he may not like it, but it would help him feel better. It really touched me that during the boarding process, which is always hectic, Ms. Euell would take the time to see that someone did not feel well and try to make him feel better. She is not only a great employee but a wonderful human being. I cannot tell you how it brightened our day.

FORTUNE ® World’s Most Admired

Companies, #7 in 2013, #9 in 2014 Reward Seat Availability, #1 in the U.S., tied for #1 globally Switchy Reward Seat Availability Survey for 2014

Best Loyalty Credit Card Freddie Award, 2014 Inside Flyer magazine

Best Customer Service Freddie Award, 2014 Inside Flyer magazine

One of the 50 Best Places to Work, 2014 Glassdoor.com

TOY STORY

Top 25 Brands of 2013, #1 among

I wanted to thank first officer CT Jackson. I was traveling back home with my husband and 3-year-old son from a long week visiting family. As we were boarding, CT was greeting all the passengers. He said hello to my son, asking his name and how old he was. Then he said, “I’ve got something special for you,” and gave him a Southwest Lego plane from his bag. I always see pilots on TV giving things to kids but had never witnessed it. It made my day as well as my son’s. We have already put it together, and we are going to hang it from the ceiling in his room. I just wanted to make sure CT knows how much we appreciate his kindness.

travel-related companies The Business Journals

American Brand Excellence, 2014 The Business Journals

8/7/14 9:01 AM

OUR STAR NOC Project Coordinator, Dallas

Chris Whorley

GO-TO GUY

Chris is an ace at fixing tech issues.

When Southwest Airlines’ Network Operations Control needs a tech hero, they call Chris Whorley. Whether it’s an issue with one of the NOC’s many monitors or computer applications or with one of Southwest’s multiple corporate initiatives, Chris finds the solution to the problem. It sounds stressful, but to Chris it’s fun: “I get to come in and play with 80-inch monitors all day!” Keeping the NOC systems operational and up-to-date is a hefty job, but Chris accepts it with tenacity, humility, and a kind, Fun-LUVing Attitude.

Chris has spent almost ten years with the NOC Team.

(For more about the NOC, see page 124.) He previously worked in Ground Operations in Baltimore/Washington.

Over the years, he’s been essential to a variety of special projects, including an initiative to upgrade airport gate and flight information display screens. He was one of three people chosen to complete the project and traveled to 52 Southwest stations not once but twice during the 18-month project.

When Chris isn’t calibrating NOC systems or brainstorming new programs, he’s spending time with his wife of ten years, Kim, and his young daughter, Sydney. No matter how tired he is after a long day’s work, when he gets home and Sydney says, “Daddy!,” he’s ready to play. Chris met Kim, who now works in the Southwest People Department, when they both worked in Baltimore/Washington Ground Operations.

An avid traveler, Chris originally thought about being a pilot and actually got his license. But he found himself in LUV with the airline’s tech side and preferred being grounded near his family. In his current job, he combines two of his favorite things: People and airplanes.

He also LUVs the flight perks. “Kim and I are our parents’ only children, so Southwest gives us the Freedom to spend time with family and allows our parents to see their grandchild,” Chris says.

We’re happy to connect you to your family, Chris, and we’re thankful you’re a part of ours! —Erin Boren Blue Man Group is proud to give Chris Whorley two tickets to a Blue Man Group show as a token of appreciation for his work and dedication.

Congratulations, Chris!

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PHOTOGRAPHY BY TREVOR PAULHUS

8/11/14 10:14 AM

“SHARP, FUNNY AND INVIGORATING!” —SEVEN MAGAZINE

© Blue Man Productions, LLC.

NIGHTLY AT

TICKETS FROM $59* VIP & ONSTAGE EXPERIENCE PACKAGES AVAILABLE *SUBJECT TO TAXES AND FEES. SUBJECT TO AVAILABILITY

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7/21/14 11:54 AM

RAPID REWARDS FREEDOM STORY Magician/Comedian, Chicago

Daniel Martin As a stand-up comedian and magician, Daniel Martin visits cities across the nation, bringing audiences his hilarious interactive magic show.

He takes more than 100 flights a year, nearly all on Southwest.

“Southwest has been a tour partner without even knowing it,” Daniel says. “I’ll travel hours out of the way just to fly Southwest. I can always rely on them to get me where I’m going, which is important to me as an entertainer.”

Daniel started performing when he was 6 years old and became a professional at age 12. Now he develops new shows annually and performs at corporate events, theaters, and universities. With Southwest’s Legendary Customer Service, Bags Fly Free policy, and low-cost travel, Daniel says flying Southwest as a Member of the airline’s Rapid Rewards Frequent Flyer program is a “no-brainer.”

“From free flights to shorter lines, Rapid Rewards makes traveling easier,” Daniel says. When he’s flying every day for weeks at a time, it helps to have an easy routine. “Southwest gives me the Freedom to relax and catch up on normal things, which sets it apart from other carriers. No matter what happens, they take care of me.”

Over the past five years, Daniel has developed a great passion for sharing his magic with Southwest Customers and enthusiastic Flight Attendants. He found that fellow Passengers were constantly leaning in to watch him practice, so he started hosting mini magic shows, which have become known as Mile High Magic. These shows focus on simple, 15- to 20-second-long tricks performed onboard and can be viewed on Daniel’s Instagram account (@IamDanielMartin).

One of Daniel’s favorite tricks—and one we’re pretty glad he doesn’t perform onboard—involves bringing crowd members onstage and making them disappear. From his Mile High Magic shows to audiences of thousands, Daniel loves to entertain and is happy to fly Southwest along the way.

“Southwest always has my back,” he says.

We’re happy to have your back, Daniel. Keep spreading the magic—we LUV you for it, and that’s no illusion! —Erin Boren

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WILD CARD

Daniel always has a trick up his sleeve.

PHOTOGRAPHY BY ALYSSA SCHUKAR

8/11/14 10:06 AM

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7/23/14 4:26 PM

From the Editor

What makes a great leader? You’ll find whole bookstore shelves telling you. Universities devote entire graduate studies to the question. But to me, the best definition of a leader was given more than 2,000 years ago by a Roman citizen with the unspellable name of Quintilian (Marcus Fabius Quintilianus to his friends).

Quintilian, a great scholar and teacher, taught the art of persuasion to future lead-

ers of the Roman empire. His definition of the ideal leader: “A good man, speaking well.” Change that to “a good person, speaking well,” and you have the perfect leader—someone of good character who can bring people together to do great things. I challenge anyone to beat Quintilian there. (Seriously: Send your definitions to letters@southwestmag.com.)

I believe the same qualities make a great company. On page 20, you’ll find the story behind Southwest’s new look.

Corporate types call it a rebranding.

Quintilian would say it’s a fresh way of speaking well, of expressing what the airline stands for.

But a company cannot lead its industry and win customers’ hearts without the first part: a good character. On page 62, we break down the three aspects of a likable and trustworthy character, whether you’re a company or an individual.

You might say that the best way to win hearts is to have a heart, which is the best part of Southwest’s brand. The new version looks cool, and a lot of creative thought went into it. But what makes it extraordinary is that the airline earned it by empowering people to do good.

The new look, with its great, good heart, expresses that character better than ever.

Quintilian would be proud.

—Jay Heinrichs Editorial Director

LEAD UP

To build your own empire, be good and speak well.

ILLUSTRATION © BETTMANN/CORBIS; COLORING BY NAZARIO GRAZIANO/COLAGENE.COM

Dear Reader,

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8/12/14 11:56 AM

All airline employees have attitudes. Ours just have the good kind.

There’s something unique that comes with every Southwest® ticket you buy: respect. Because we don’t fly seats. We fly People. Which means smiles instead of frowns. Winks instead of eye rolls. And flights you—and we—actually enjoy.

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7/30/14 9:35 AM

Feedback TALK TO US Send your letters to 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@ southwestmag.com.

For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, please visit the “Contact Us” page at southwest.com.

®

OVER 180 LOCATIONS IN 50+ COUNTRIES AROUND THE WORLD FEATURING PREMIUM HOTELS, WORLD-CLASS GAMING & CONTEMPORARY AMERICAN FARE CAFES United States Anchorage Atlanta Atlantic City Baltimore Biloxi Boston Chicago Cleveland Dallas Denver Detroit Four Winds Foxwoods Hollywood, CA on Hollywood Blvd.

Hollywood, CA at Universal CityWalk Hollywood, FL Honolulu Houston Indianapolis Key West Lake Tahoe Las Vegas Las Vegas at Hard Rock Hotel Louisville Maui Memphis Miami Myrtle Beach Nashville New Orleans New York Niagara Falls Northfield Park Orlando Philadelphia Phoenix Pigeon Forge Pittsburgh San Antonio San Diego San Francisco Seattle St. Louis Tampa Washington, DC Yankee Stadium Canada Niagara Falls Toronto Central America San José, Costa Rica Guatemala City

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Dear Editor STOP AND LISTEN

I have been a Southwest A-Lister for a few years and always enjoy reading your magazine. Nicole Kear’s article in the July issue [“As the Lights Go Down”] about her battle with blindness touched my heart. In 2011, at the age of 39, I was diagnosed with Ménière’s disease and told I would gradually lose my hearing over the next few years. I now wear hearing aids in both ears. Like Nicole, I have embraced my illness and the impact it will have on my future. Her story was very inspiring to me. I continue to strive to hear every little thing, especially the sound of my children’s laughter.

— E M M A G A LV E Z S U N N Y VA L E , C A L I FO R N I A

Thank you for your story, Emma.

Many of us have never learned to hear as well as you.

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I work in community development for Lighthouse for the Blind of Fort Worth, a nonprofit that provides services to the visually impaired, and one of my colleagues recently shared Nicole Kear’s story with me. Mrs. Kear is a wonderful example of the thousands of sight-impaired individuals we serve daily who choose to lead full and independent lives. Her approach to living with blindness will be an inspiration to anyone who

finds himself or herself on a similar journey. Thank you for sharing her story with the family and friends of Southwest Airlines!

—NANCY FISHER FO R T W O R T H , T E X A S

Please pass it on, Nancy.

WAKE-UP CALL

Your article “As the Lights Go Down” was truly inspiring. I’m 53 years old, and it really struck a chord with me. Mostly, it made me realize how much we take for granted, and often miss, in the grandeur of everyday life. Thank you!

—MARK PUGH LIT TLE HOCKING, OHIO

We love running stories like Nicole’s for that very reason.

BEST IN-FLIGHT

I’ve been a Southwest flyer for many years. As a communications professional whose career reaches back to the days of Vietnam, I think your magazine is head and shoulders above any other airline magazine I’ve picked up. I’ve found articles that are both thought-provoking and useful, far beyond the superficial travel infomercials in other in-flight magazines. Thanks for making my time in the air more enjoyable.

—MARK FLINT T U C S O N , A R I ZO N A

That means a lot to us, Mark.

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Eat Drink Sleep

DR I N K I N DA L L A S

Golden Arrow

1 1 ½ ½ 3

ounce apple brandy ounce Dolin blanc vermouth ounce London dry gin ounce lemon juice dashes celery bitters Ginger ale

WHO Michael Martensen, co-founder WHERE Proof + Pantry WEB proofandpantry.com

STYLING BY ROBIN FINLAY

Combine first five ingredients in a shaker. Add ice, and shake. Strain into an ice-filled Collins glass. Top with ginger ale, and stir. Garnish with a celery leaf and fanned apple slices.

“I love the direction craft cocktails are going with fresh juices and handmade syrups, but at Proof + Pantry, we look to the spirits themselves for flavor.

Our goal is to show people that you can achieve complexity without a complicated list of ingredients. The sweetness in this cocktail comes from the vermouth, which also adds some herbaceous notes and gives the drink body. A lot of times you drink a cocktail and get an initial flavor that finishes really quickly. This one has a start, a middle, and a finish, and that’s what I look for in drinks.”

PHOTOGRAPHY BY ADAM VOORHES

F2_B_drink_KT.indd 37

SEPTEMBER 2014 SOUTHWEST

37

8/12/14 12:13 PM

Eat Drink Sleep Enter to Win!

For a chance to win one of five $100 Bonefish Grill® gift cards, valid at any location, visit southwestmag.com.

2 1 ½ ¼ 1

cups chopped pineapple tablespoon diced jalapeño cup diced red bell pepper cup diced red onion tablespoon each lime juice, chili powder, and brown sugar Cilantro to taste

1. Make fruit salsa by tossing above ingredients together in a bowl.

“At Bonefish Grill, we use fresh ingredients that enhance the flavors of fish. The Spicy Tuna Bowl, part of our new menu, is a great example of that. We started with premium-grade ahi tuna and built the dish around it. Fruit and fish have always gone well together, and pineapple is the perfect counterpoint to tuna. This is how we serve it in the restaurant, but at home you could recreate this dish in a bite-size version atop mini rice cakes. It’s perfect for a cocktail party.”

2. Coat tuna in sesame seeds. Lightly sear, slice, and then assemble on a plate with rice, fruit salsa, and avocado. Garnish with cilantro, wontons, and carrots.

Serve with soy or chili-garlic sauce.

STYLING BY ROBIN FINLAY

Spicy Tuna Bowl

6 ounces sushi-grade ahi tuna ¼ cup untoasted black and white sesame seeds 1 cup cooked basmati rice, blended with chopped cilantro 6 tablespoons fruit salsa 1 avocado, quartered Cilantro, crispy wontons, and julienned carrots

WHO Mark Adair, executive chef WHERE Bonefish Grill WEB bonefishgrill.com

38 SOUTHWEST SEPTEMBER 2014

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PHOTOGRAPHY BY ADAM VOORHES

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Eat Drink Sleep

The Scarlet Huntington S L E E P I N S A N F R A NC I S C O

BOLD VENTURE

Nob Hill’s iconic Huntingon Hotel has a new look.

While You’re There WALK THE LINE at

Grace Cathedral. This stunning church is known for the giant labyrinth built into the stone floor of its nave. gracecathedral.org

PLAY A ROUND at Urban

AIRPORT San Francisco International (SFO) RATE From $459 WEB thescarlethotels.com

EAT ARTFUL FARE at Verbena on nearby Polk Street, where inventive NorCal dishes are a treat for the eyes and the palate. verbenarestaurant.com

PHOTOGRAPHY COURTESY OF THE SCARLET HUNTINGTON

This historic property, a 1922 apartment building turned hotel, recently got a floor-to-ceiling redo. Its traditional Georgian exterior belies what’s now behind its walls: Subdued taupe furnishings have been swapped for lavish fabrics and whimsical fittings in vibrant reds, purples, and golds. Some iconic original elements remain, including the lobby’s crystal chandelier and the ornate crown molding in the guest rooms. The sumptuous hotel has long been known for its high service, and many devoted staffers, including doorman James Hudson, have been there for decades. Indulge in a treatment at the luminous spa, then claim a teakwood lounger on the fireplace-equipped patio, where you can soak up city views from the top of Nob Hill in your robe.

Putt, a new high-tech mini golf course housed inside a Victorian-era building in the Mission district. Pregame with craft cocktails at two sunlit bars. urbanputt.com

40 SOUTHWEST SEPTEMBER 2014

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8/11/14 4:52 PM

Wise Guide

present-moment focus.

Then accept the result for what it is, and move on to the next shot with renewed vigor and enthusiasm.”

3

Ignore Everyone Else “A lot of golfers fear being laughed at over poor shots, but no one really cares about what you’re doing. The only thing that matters is you, your ball, and your target.

If you can go out and enjoy yourself without worrying about what other people think, you give yourself the emotional freedom to play the game you want to play.”

Robert K. Winters is the author of Mistake-Free Golf: First Aid for Your Golfing Brain.

4 T OP F I V E

Head in the Game Even top golfers need a reminder to think things through. Sports psychologist Bob Winters is here to help.

1

Don’t Jump the Gun “A lot of players who aren’t ready swing anyway,” Winters says. “This happens a lot on the putting green, which is the worst spot since that’s where you need the most precision. Before you even step up to the ball, visualize exactly what you want it to do.

If you’re feeling uncomfortable, back away, refocus, and then step in again, ready to execute with a directed mind.”

2

Commit to the Shot “The best golfers commit themselves to a specific shot plan and routine; the players having problems bring worry and doubt to the ball. Commit to your target and your swing with ILLUSTRATION BY STEFANIE PEPPING

F2_B_Top5_Golf_SP.indd 41

Forget Perfection “Perfect golf doesn’t exist, and when you say ‘I must’ or ‘I have to,’ you’re only setting yourself up for failure and robbing yourself of enjoyment. Play the shot you know you can hit. Fancy may look great, but functional goes into the hole.”

5

Maintain Your Composure “Remain calm, collected, and in control. If you hit a bad shot, pause for a couple of seconds instead of jumping in the cart.

Make two swing-aways to rid yourself of frustration, and then rehearse the swing you wanted to make so that you have positive momentum going into the next shot.”

SEPTEMBER 2014 SOUTHWEST

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7/31/14 4:53 PM

Wise Guide

Circuit Breaker Psychotherapist Richard O’Connor explores how bad habits manifest themselves in the brain.

Q+A

How do bad habits form?

“There are a lot of factors involved, but it has to do with each of us really having two minds,” O’Connor says. “The conscious mind does our thinking, and it’s the one that we’re aware of.

But our unconscious mind controls 99 percent of our lives, most of that being habits we repeat without even thinking.”

42 SOUTHWEST SEPTEMBER 2014

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How do they affect our lives?

“I see a lot of people who end up hating themselves. They’re ashamed that they can’t take back control, and they develop this inner critic who constantly judges them. It gets bigger as it gains momentum, like a snowball going downhill, eventually becoming its own problem entirely.”

What’s the science behind it?

“The brain frequently forms new synapses when two neurons are stimulated simultaneously. In the example of procrastination, every time we put something off, we build up a new network of cells that increases the likelihood of this behavior reoccurring. The brain never dismantles these connections, so the habits actually become hardwired.”

So how do you break a bad habit?

“You have to replace it with a positive behavior, deliberately practicing it in order to build new connections in the brain that translate to wiser decisions.

Focusing on one bad habit, write down all the reasons why you want to change it. This will make you more aware. Then, observe when it happens to pinpoint the triggers.”

Richard O’Connor is the author of Rewire: Change Your Brain to Break Bad Habits, Overcome Addictions, and Conquer Self-Destructive Behavior.

ILLUSTRATION BY NICOLE MARIE RINCON

7/31/14 4:51 PM

Life’s too short to clean your own home.

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The Numbers

Our national anthem has

4

PHOTOGRAPHY COURTESY OF VISIT BALTIMORE

verses.

O say, can you sing “The StarSpangled Banner” all the way through? If so, patriot points for you! Even though the song has four verses, most of us only sing the first. The unsung stanzas elaborate on a battle scene that Francis Scott Key witnessed 200 years ago this month: the defense of Baltimore’s Fort McHenry against the British in the War of 1812 (which actually lasted until 1815). Key, an attorney and amateur poet, penned the ballad after seeing U.S. soldiers defiantly raise a 30-by-42-foot flag over the fort the morning after.

Baltimore commemorates the bicentennial with the Star-Spangled Spectacular, September 10–16. Among the planned festivities: a special exhibit at the Fort McHenry visitor center featuring Key’s earliest known manuscript.

SEPTEMBER 2014 SOUTHWEST

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The Numbers

A coffee tree produces

1

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The annual output of a single specimen of Coffea arabica (about 4,000 beans) keeps the average java drinker wired for only two weeks. But what goes into the grinder isn’t quite what you see on the branch. Coffee trees yield fruit called cherries, which, when ripe, resemble cranberries in shape and color.

Removing the outer flesh reveals two beans per cherry, which are washed, dried, and then roasted. The U.S. drinks more coffee than any other nation, and since only two places within our borders (Hawaii and Puerto Rico) have the tropical conditions needed to cultivate the crop, we fuel our coffee habit by importing 3.3 billion pounds each year. That’s a latte joe!

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The Numbers

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When settling in for some R & R, are you laissez-faire or attached to your La-Z-Boy? If you’re like nearly half of those who took part in Ikea’s 2013 study on U.S. homes, you’ve staked an ironclad claim on your living-room throne. The survey found that baby boomers are most likely to be sat, err, set in their ways.

“As people age, they get more ingrained in their habits,” says Nathan Richter, a partner at Wakefield Research, the firm that conducted the study. But those with children at home tend to be more flexible, possibly because trying to enforce seating assignments can be an uphill battle. Can you blame the kiddos? If we’d been confined to car seats and strollers for years, we’d want some options too.

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Your reasons for enjoying

Business

L E S S ON

Tiffany Shlain FILMMAKER AND WEBBY AWARDS FOUNDER

What’s essential to your creative process? “There are times when I’m working on 12 films at once; I’m also a very involved mom to two young girls, so I have to be incredibly efficient. I’ve learned that, for me, that means not only maximizing the times when I’m feeling creative, but understanding the rituals that allow me to be creative. My family and I are on our fifth year of what we call our ‘technology Shabbat,’ in which we completely unplug for one day a week. Having that day is one of the single greatest things I’ve done in my life to be more productive. I avoid burnout because I know that, no matter how crazy things get, there’s always an end. There’s always going to be a point where I’m just hanging out with the people I love the most. It’s like pressing the reset button on my energy level each week.”

Tiffany Shlain has premiered four films at the Sundance Film Festival, including the acclaimed documentary Connected: An Autoblogography About Love, Death & Technology. The second season of her Emmy-nominated AOL web series, The Future Starts Here, begins next month.

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The small but mighty OD-11—designed to release sound from the top so that it bounces off walls, ceilings, and other objects to single-handedly fill a room—is a reimagination of Stig Carlsson’s 1974 classic of the same name.

This new-and-improved speaker is making a sonic boom thanks to its 100watt amplifier, Wi-Fi and Bluetooth 4 LE technology, and ability to stream tunes from the cloud via Spotify Connect or AirPlay. You control the listening experience down to the bass and treble with the free companion iOS app or browser-based equivalent.

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Five Degrees Why pen introductory emails when you can send a short

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Business TREND

Halo Effect Companies who do good now have a safety net.

W

HIGH BAR

Benefit corporations abide by altruistic standards.

HEN MARLENE England and her husband, Tom, decided to start an independent bookstore in Frederick, Maryland, they did something many business owners do: They pledged to donate a percentage of their proceeds to charity.

Then they did something unusual: They enshrined that social mission in their incorporation documents to make it legally binding.

The Curious Iguana bookstore, which opened last September, is a benefit corporation—a new kind of corporate structure for companies that choose to hold themselves to strict standards when it comes to things like environmental impact, charitable giving, and employee welfare. The movement’s aim is to create accountability and legal protection for the growing number of companies who pursue good corporate citizenship goals.

“My husband and I love the products we sell and the customers we serve, but we also feel strongly that giving back should be a component,” England says. “Becoming a benefit corporation gave us the opportunity to put that philosophy front and center. It helps us keep our priorities CONTINUED ON PAGE 56

PHOTOGRAPHY © C.J. BURTON/CORBIS

BY STACY COWLEY

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Business straight and also helps our customers see what their purchases are helping to achieve.” So far, Curious Iguana has given $10,000 to charities ranging from the World Food Program’s typhoon relief operation to Cambodia Reads, a child literacy program.

But it’s not only about charity. For benefit corporations, social considerations range from employee benefits to environmental impact. And in

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the world but also a skeptical insistence on seeing the results of such efforts disclosed and analyzed. Companies looking to meet the requirements of a benefit corporation can choose any third-party standard set by any organization they like. B Lab has a wide-ranging set of standards applicable to a variety of industries.

Other popular options include the Sustainable Agriculture Network’s

“You think you’re treating your employees well, and then you see all the things you could do better.” the age of globalization, even small businesses can create ripple effects across several continents. For a clothing company, this might mean audits to prevent the use of sweatshops; for a restaurant, the use of responsibly sourced ingredients.

The concept of a corporate class specifically for companies with a conscience is a relatively new one.

Four years ago, Maryland became the first state to pass benefit corporation legislation. To be eligible for the state’s statute, companies must create a “general public benefit” and publish an annual report on their work, measured against “a thirdparty standard.” The aim is to ensure that profit isn’t the sole driving force behind a company’s decision-making process.

Today, 27 states have passed similar bills, and lawmakers in at least a dozen more are pursuing them. The 1,000 or so companies nationwide that are registered as benefit corporations range from small shops and sole proprietors to national brands like Patagonia and King Arthur Flour.

A legislative wave like that doesn’t happen without a powerful lobbying push. The instigator here is B Lab, a nonprofit formed eight years ago whose founders have not only an evangelical belief in the power of motivated entrepreneurs to improve

certification program or the International Organization for Standardization’s ISO 26000 guidance for socially responsible enterprises. The incorporation framework is intentionally flexible so that businesses can customize their charter to their own industry and needs.

THE START OF A MOVEMENT

Like many of the entrepreneurs B Lab appeals to, Jay Coen Gilbert, one of the organization’s founders, is a savvy businessman with a gonzo streak. He started his career at McKinsey & Company and then launched the basketball apparel company AND1, which at its peak grossed $250 million in annual sales.

In 2005, he sold it, and when he and his business partner, Bart Houlahan, regrouped a year later to plan their next venture, they decided that what excited them most about AND1 was its corporate culture. “We wouldn’t have self-identified as a green or sustainable or responsible company— it was a pretty testosterone-driven team sports mentality—but we tried to be a force for good,” Gilbert says.

The company audited its supply chain to avoid sweatshops, funded a variety of employee wellness programs, and donated a share of its profits to youth development and education programs. “We thought,

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What if instead of starting a single company, we could support thousands or tens of thousands of companies who were doing that?”

B Lab set out to solve a few problems that socially conscious businesses frequently encounter.

First, if you tell the world that your company is committed to goals like environmental responsibility and treating workers well, how do you prove it? And how do you know how effective your practices actually are?

B Lab’s response was a benchmarking tool it calls the B Impact Assessment. The free, online quiz presents business owners with a series of detailed questions on topics like supply chain, energy use, compensation structure, community involvement, and internal transparency. By taking the quiz, companies get feedback that includes two numerical scores: one for themselves and a median for comparison that aggregates all the organizations that have completed the assessment.

It also has a certification program for those that meet its standards and are willing to undergo audits, and pay fees, to prove it. Such companies are called B Corps. B Lab’s goal: Someday the distinction will be as recognizable and impactful as USDA Organic, Fair Trade, and LEED. Essentially, a stamp of approval that consumers can trust.

More than 1,000 companies have become B Corps, undergoing B Lab’s assessment and audit and paying yearly dues that range from $500 for companies with under $1 million in annual sales to $25,000 for those that gross more than $100 million a year. Certified companies must also publish a biennial report, available on B Lab’s website, revealing their assessment score and how it compares to others.

Kristofor Lofgren was among the first to sign up. Bamboo Sushi, his small chain of restaurants in Portland, Oregon, is dedicated to serving sustainable seafood and educating

the public about it. Going through B Lab’s assessment was eye-opening: “You think you’re treating your employees well, and then you see all the things you could do better,” he says.

“We’ve implemented new practices because of it. We now have maternity and paternity leave, which is pretty unique in the restaurant business, and we improved our health care benefits. We also made it easier for team members to give anonymous feedback to management.”

TO PROTECT AND TO SERVE

B Lab’s exacting standards have yet to filter into state legislation. Lawmakers have shied away from being too specific about what benefit corporations should be doing or how they should be audited. So why have so many states created this nebulous corporate structure, and why are so many companies interested in it?

Part of it is that benefit corporation status provides assurance to business owners who fear that existing corporate law doesn’t sufficiently protect companies that prioritize social goals.

Consider the case of Ben & Jerry’s, the poster child that inspired the movement. The 36-year-old icecream maker is famously dedicated to environmental responsibility and community investment, but in 1984 it went public, transferring control from its founders to investors. In 2000, Unilever launched a takeover bid. Because its offer far exceeded the stock’s trading price, the board of directors felt compelled to accept the deal “despite the fact that they did not want to sell,” co-founder Ben Cohen told NPR in 2010.

The disaster many feared in the acquisition’s wake didn’t come to pass—Unilever operates Ben & Jerry’s as an independent subsidiary that still pursues its ideals. Still, it spooked many business owners who worry that their altruistic initiatives might disappear in the event of a transfer of ownership. “We realized

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Business there was a problem here that needed to be solved if this movement was going to scale,” B Lab’s Jay Coen Gilbert says.

Most states give the directors of a benefit corporation leeway to do anything they reasonably believe to be in line with the company’s mission.

It explicitly allows them to consider broader impacts on employees, customers, and the community, whereas

a high-profile legal stress test. In theory, benefit corporation status offers protection; in practice, however, a company’s leadership team—or its new owners—always has the option of re-incorporating. A company can stop being a benefit corporation just as easily as it can become one.

In the case of baby food maker Plum Organics, though, it worked.

The company opened in 2007

B Lab’s top priority right now is to convince companies of the link between values and profit.

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the traditional model only considers fiscal performance. In the case of Ben & Jerry’s, the idea is that benefit corporation status would have given the directors greater protection against shareholder lawsuits if they turned down Unilever’s bid—or, if they still chose to take it, would have provided a legal structure to ensure that the company’s social ideals, in addition to its sales figures, were passed on to Unilever.

THE DOUBLE BOTTOM LINE

Some investors are embracing the concept because they believe that, over time, it’s healthy for a company.

Albert Wegner, a partner at the influential technology venture capital firm Union Square Ventures, is a fan. One of the most prominent companies in his portfolio, the online marketplace Etsy, is a certified B Corp. “We have a financial system right now with an obsessive focus on short-term performance,” he says.

“My partners and I think the businesses that will provide the best benefits for both investors and society are those that focus on being good long-term stewards.”

But because the concept of benefit corporations is just a few years old, and because the vast majority of its participants are tiny, private companies, it hasn’t yet faced

and grew its annual sales to $90 million before agreeing last year to be acquired by the Campbell Soup Company. So far, the transition has gone smoothly, with Campbell’s supporting Plum’s B Corps certification and the transparency and philanthropic projects it requires.

“This is not the classic ‘big company buys small company, value goes away’ deal,” says Neil Grimmer, Plum’s co-founder and president.

“Campbell’s really got that our values and mission are a core part of what we provide consumers, and that translates into good business.”

B Lab’s top priority right now, Gilbert says, is to convince many more companies of the link between values and profit. It encourages businesses of all sizes to try its free assessment quiz (bimpactassessment.net) to see how they rate.

“We want every business to have the tools to make and measure a positive impact on workers, their community, and the environment,” he says. “The objective is not just to grow the community of B Corps or benefit corporations. Those people will lead, but they’re leading a much broader movement.”

Stacy Cowley is a journalist based in Brooklyn, New York. Follow her on Twitter @StacyCowley.

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Want people to follow you anywhere? Learn from the man who taught Alexander the Great.

ARISTOTLE’S

BOOK OF

LOVE

By Jay Heinrichs

Illustration by Nigel Buchanan

T

HE BOOK of Love was written by the philosopher Aristotle and rewritten by Southwest. Study them both and you’ll learn how to become a beloved brand— or a beloved person.

Aristotle was a provably brilliant teacher. Among his more notable pupils: Alexander the Great. After some early successes—like, you know, conquering the known world—Alexander carried out an even greater ambition: turning conquered peoples into proud citizens of the Greek Empire. (As

any occupying force will tell you, this took some persuading.)

In short, Alexander captured nations—and hearts. The love part came straight from Aristotle.

We know all this because the notes can be found in a book called Rhetoric. I like to call it the Book of Love.

The book teaches that the most powerful tool of persuasion is the leader’s public ethos, or image. If people love you, they’ll follow you anywhere. Aristotle taught that a compelling character is more persuasive than perfect logic.

Mind you, this is the philosopher who invented logic as we know it.

Image trumps logic. (He blamed our “sorry human nature.”)

So how does Aristotle’s Book of Love work for a person or an entire corporation? I can sum up the technique in three words: Caring, Craft, and Cause.

C

ARING MEANS your audience—family, friends, future employers, customers—believe you have their best interest at heart. Remember the movie Miracle on 34th Street?

When the Santa at Macy’s learns that the store doesn’t have the toy a particular little boy wants, he tells the boy’s mother where she can find it. Word spreads that Macy’s favors kids over its own profit, and the store gets flooded with mail—and customers. Mr. Macy himself endorses the Santa policy, proclaiming, “This way Macy’s will be known as the store with a heart.”

Which may remind you of another company with a heart.

Southwest empowers its employees to serve customers in personal ways. This is Caring at its strategic, and heartfelt, best.

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BIG FAT GREEK WORD: Aristotle called Caring eunoia (you-NOYah). Loose translation: selflessness. In persuasion, the important thing is not just to be selfless but to convince your audience that you are.

CARING PHRASE: “The extra mile.” As in, “I’ve always gone the extra mile for clients.” Use it in a job interview.

C

HARACTER-WISE, Caring is to Santa as Craft is to MacGyver. It’s about knowing your stuff and making your audience know you do.

A crafty character knows when to use the rule book and when to depart from it. Take Apollo 13, in which NASA engineers jury-rig a CO2 scrubber—using, among other things, the cover of the flight manual. You don’t get more symbolically crafty than that.

Turning the existing ones around faster allowed Southwest to add flights. And so it threw out the industry rule book and created a new standard.

Great leaders are known as problem solvers. This does not mean simply being creative; it means being creative with a reason. Seek your inner NASA engineer, and let people see it.

BIG FAT GREEK WORD: Phronesis (fro-NEE-sis) is Aristotelian for Craft. Literal translation: “practical wisdom.”

CRAFTY PHRASE: “That depends.” Craft means finetuning solutions to specific problems. First, get specific with the problems. Where’s the best place to vacation? That depends on your audience’s interests, when you plan to go, and how easily bored your kids are. What’s the best smartphone for business

A good cause can be summed up in just a couple of words; if your organization’s cause looks like a committee wrote it, then it’s not one.

This kind of ingenuity exists beyond movies. Early in its 43-year history, Southwest showed its Craft by creating the industry’s fastest turnaround time, the interval between arriving on one flight and pushing back for the next. As with Apollo 13, the innovation solved a problem: The airline had too few planes.

enterprise? That depends on the business.

C

AUSE IS your audience’s belief that you stand for something larger. You share their values and represent them perfectly. Apple Computer’s cause under Steve Jobs was elegant awesomeness—design so

great it seemed like a whole new art form.

A good cause can be summed up in just a couple of words. If your organization’s cause looks like a committee wrote it, then it’s not one; it’s a mission statement.

Southwest became famous for fostering the freedom to fly. By lowering fares in underserved markets, it let regular folks take to the skies. An excellent cause, not to mention a profitable one.

BIG FAT GREEK WORD: Arête (AR-uh-tay), or “virtue.” A great cause embodies the values of the audience. You know when Hollywood Roman soldiers shout the slogan “strength and honor”? The actual Romans shouted, “Virtue and honor!”

That’s because soldiers represent a cause: their country.

GOOD CAUSE PHRASE: “The important thing is…” In Miracle on 34th Street, Santa tells the mother, “The important thing is to keep the children happy.”

What is the most important thing to you—or rather, the cause that will make your audience love you?

Now do your homework. Perform a character check of your résumé. Search for elements of Caring, Craft, and Cause. Show instances where you’ve gone the extra mile in your work. Don’t just list achievements; list solutions to specific problems. Skip the objectives, and state a cause that appeals to employers.

Once you start thinking about projected character, you’ll find yourself trying to balance Caring, Craft, and Cause in your daily life.

People will love you for it.

Jay Heinrichs is the editorial director of this magazine and the author of the best-selling Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.

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8/11/14 4:08 PM

I’M CHATTY

BUT I’M ALSO A REALLY

GOOD LISTENER

And other reasons why the world loves Mindy Kaling.

PHOTOGRAPHY BY EMILY SHUR/ FOX

Here are some things people love about you: You hear your own music and boogie, march, or break-dance to it however you please. You write wonderful books and TV shows. You sing, you’re accessible and friendly, and you’re beautiful.

Wow! Thank you! Those are very nice things to say. Is there a question there? Or do you just want me to agree that I’m awesome?

The third season of The Mindy Project premieres September 16 on Fox.

Here’s an actual question: When writing your character in The Mindy Project, how do you make her lovable?

One of the biggest things was giving her a job that allows her to help people. She’s a doctor. She talks to nervous pregnant women, which shows, I hope, that she’s got some empathy. She also pays for her brother’s college education, she doesn’t come from a lot of money, and she works really, really hard. I think those things help the audience connect with her when she’s showing some of her less lovable aspects.

You wrote Steve Carell’s character for about 20 episodes of The Office. Initially he was harsh and unlikable. Why did

audiences grow to love him?

They needed time to get to know him better. In TV, just like in life, it’s about humans meeting other humans and taking a little while to discover the things they love about each other.

What do you think makes you lovable? More than “lovable,” I hear people tell me a lot—and I find this really gratifying—that they wish I were their best friend.

It’s probably because even though I’m chatty, I’m a really good listener.

What do you find lovable in other people? The sense and appreciation that they’re not entitled to anything. I love people who are willing and happy to work hard for everything they want and believe in.

Anything else? A lot of people love cheerful people, but when I think of the most lovable people I’ve known, they’re not the ones who are instantly charming.

They’re the ones who get more lovable over time, who have a lot of integrity and are very reliable.

Those are the diamonds in the rough. —J. Rentilly SEPTEMBER 2014 SOUTHWEST

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A bird?

A plane?

Just Grant, hapless hero.

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GRANT STODDARD P E T E R YA N G

For one New Yorker, being a superhero didn’t require Herculean strength or X-ray vision—just a willingness to look others in the eye and ask, “What can I do for you?”

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WARDROBE STYLING BY JOHN OLSON; PROP STYLING BY MICHAEL BEDNARK STUDIO; GROOMING BY PATRYCJA; MODEL: RICHARD BREVARD (THIS PAGE)

I WOULD SCOUR the sidewalks and subways of New York City in pursuit of strangers in need of a hand. I would guide a lost soul across the city.

Carry someone’s bags to lighten their load. Find a gig for a struggling street musician. Heft an air conditioner up the stairs to rescue a family from the sweltering summer heat.

We all hear these tales. Someone leaves an oversize tip for a dedicated waitress or buys groceries for another person in the checkout line.

Despite our collective shouting about the world gone wrong, people still do nice things for one another. How hard could it be?

Well, after one week: I’ve been scolded for interrupting a phone conversation. Lost tourists have brushed me off. I’ve been flatly ignored, gotten really strange looks, been lectured on my uselessness, and received some bizarre requests via Craigslist.

And then I nearly met my end. After hours of desperately scanning city streets for people to assist, I found myself walking along the Bowery, a Lower Manhattan strip that once rivaled Fifth Avenue for its glamour before becoming “Skid Row” in the 1940s. Today, gleaming high-rise condos and a Whole Foods mingle with lighting stores and kitchen gadget wholesalers. This is where I happened upon a gentleman feverishly searching a small patch of concrete.

“Hey, man,” I said gamely, once I was within 10 yards. “Can I help you? Did you lose something?”

He turned, glared at me for two beats, and then plucked a discarded fluorescent light tube from a garbage can and smashed it on the rim. He brandished the razor-sharp, foot-long remainder in his right hand and beckoned me toward him, grunting unintelligibly. I darted into the relative safety of oncoming traffic, astounded that my first real opportunity to brighten a stranger’s life almost cost me my own.

When I recount this story to my friend Annie that night, she finds it funny. It’s a steamy July evening, and we’re strolling through the chic neighborhood of Nolita. She is wide-eyed, laughing, her hands plastered to her face. “I didn’t know that sort of thing still happened here,” she says.

In my 16 years here, I’ve rarely encountered anything so reminiscent of the hardscrabble city life of yesteryear. Although, a confession: I’m a busy New Yorker and seldom tuned in to this particular frequency. Don’t get me wrong. I’ll offer directions when asked and even give a guy a dollar or two if I’m feeling flush. But these are piddling tasks. I’m loath to admit as much, but as my own prospects have improved over time, it seems I notice the needs of others less. The more I’m able to help, the less I actually do.

At 11 p.m., the day’s heat still radiates from the concrete. We pass a park on the corner of Mulberry and Spring, and through the iron railings I lock eyes with a curly-haired woman who looks to be in her early 20s. “Are you stuck in there?”

LETTERING BY WILL BRYANT

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MODEL: MADELINE HOARLE

I ask, mostly out of curiosity. After staring down a tube of serrated glass, I’ve shed my Good Samaritan guise for the night.

“Yeah,” she says, taking a drag of her cigarette.

“Some lady yelled out that the park was closing, but when we got to the gate, it was locked, and she’d already taken off. We talked to a cop when he passed by 10 minutes ago, but I don’t think he’s coming back.”

There’s another, more harried young woman alongside her, who is clearly not handling the incarceration as well. Annie squeezes my elbow.

“This is your chance to help!” she implores.

“Uh,” I stammer. “Can I get you over these railings? Maybe I could climb in and try and boost you over the top.”

“I don’t think we can make it over the spikes without getting hurt,” the calm one says, pointing to the medieval fencing.

“Then how are you going to get out?” I ask, my sole idea a nonstarter. My question sends the unnerved woman into further panic.

“How are we going to get out? How are we going to get out?” she repeats frantically. Her friend attempts to seize her flailing arms. I find myself backing away as the meltdown escalates.

“That’s it?” Annie says in disbelief. “You’re done helping?”

Annie’s horrified stare compels me to comfort the panicky woman. “It’s okay,” I say, lacking conviction. “You’re going to be out of there very soon.

Try not to worry.”

Mercifully, the cop reappears on the scene with a sledgehammer and smashes the padlock. The 20-strong crowd, drawn by the clanging, cheers wildly for the young officer. He’s a hero. I, on the other hand, feel impotent.

Suddenly the distressed woman runs over and envelops me in an enthusiastic hug. “Thanks for the moral support!” she says, before her embarrassed friend drags her off into the night.

“There you go,” Annie says with a sarcastic smirk. “You kinda sorta helped!”

NCE, AT THE tender age of 3, I left home early one morning dressed as Batman: cape, utility belt, the works. Toting my civilian clothes in a mini wicker suitcase, I cut a conspicuous figure in my sleepy hometown in southeastern England. Perhaps if I’d worn my civvies and packed the costume, I could’ve gone far. Instead, our milkman, Bert, saw right through the disguise.

He intercepted and delivered me back to my family. During the five-minute escape, they hadn’t yet noticed my absence. My dreams of heroism were up on bricks.

Now here I am, 34 years later, in the pulsing heart of Gotham, eager to save the day. My uniform is understated, at least for a New Yorker: pink shorts, polo shirt, navy blue Top-Siders, and tortoiseshell Wayfarer sunglasses. My biggest obstacle, however, I didn’t anticipate: how to spot those in need of rescuing.

In the afternoon I home in on a woman sitting on the sidewalk, her sobs rising above her drawnup knees and floppy hat. I imagine consoling her, perhaps even proposing a tonic to brighten her day, and approach cautiously so as not to startle her. “Hi there,” I begin. “I couldn’t help noticing…”

She stops, shoots me a contemptuous glare, and points at her ear, against which she holds her smartphone. “Sorry,” I offer, before slinking off.

Are people simply out of practice when it comes to accepting help from strangers? Hardly surprising. Fear of the few bad guys out there often erodes our faith in the overwhelming majority who are predisposed to helping one another. Throughout history, human progress has resulted from remarkable cooperation. Kindness, among other things, has enabled us to become the dominant species.

Hours later I duck into a bank to withdraw some cash, and a conflict erupts in the line beside me. The fellow to my left is hearing impaired, and the teller brusquely instructs him that his check will not be available for withdrawal until tomorSEPTEMBER 2014 SOUTHWEST

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row. The man desperately explains that he needs a hundred bucks right away, but the teller’s only advice is to try an unspecified “check-cashing place.” Dejected, he drifts out into the afternoon heat. I feel for his plight, then abruptly wake up to the fact that I should help. I wrap up my transaction and dart outside, but the cash-strapped stranger has vanished.

On my way home, I’m distraught by my failure.

A lapse in concentration, a moment consumed by my own needs, and I’m unable to connect intent with action. As I arrive at my stoop, I’m so preoccupied with this thought that I nearly miss another opportunity. An exhausted young couple sits on my bottom step, their tatty personal effects strewn around them in backpacks and plastic bags. They hoist a cardboard sign: “Stranded.

Need $ for bus ticket to Tennessee.”

I ask about the cost. “It’s $225 for the both of us,” the guy says, “but we only need another $30.” Tyler is a discharged soldier who served in Afghanistan and was formerly stationed in Tennessee, near the home of his companion, Sarah. I give them the money and wish them luck.

Tyler shakes my hand, while Sarah wipes tears from her grimy cheeks. “You are so kind,” she says, throwing her arms around Tyler’s shoulders. “Now we can go home!”

NSPIRED, I RUSH upstairs and make my own sign, albeit a digital one. My Craigslist post: Hey there. Do you need a hand on Friday, Saturday, or Sunday? Do you need something that will make your life measurably better in a minor or major way? I’m devoting myself to the service of strangers this holiday weekend. If you need a hand with something, I’m going to come help you out and make your day/week/month/year.

Responses are random: a request to borrow a Dremel rotary tool for a craft project, a solicitation to serve as tour guide for a tourist visiting the city, and a plea for help in finding a job. That last message is from Holly, a single mother of two in Brooklyn. After brainstorming how to help, I offer to fine-tune her résumé, a volunteer service I have some experience with. However, after our initial, rapid-fire exchange, our correspondence suddenly drops off.

I have more luck with Facebook, though many friends are rightfully suspicious of my motives.

Through a friend, I’m connected to Myra.

The morning of my Facebook post, Myra’s

transit pass was swiped from her purse, and her employer refused to replace it. She can’t afford to pay $112 for a new monthly MetroCard because a year ago, at 38, Myra was diagnosed with lymphoma. She’s burdened with mounting medical bills due to costly stem cell transplants. Her distraught Facebook post concludes: “Seriously, my life is a joke.”

I message Myra and offer a new pass. She’s thrilled and embarrasses me by suggesting I’m an “angel.” We arrange to meet at her apartment.

At the subway station, it strikes me that I can help folks without their consent. “Free swipe!” I say as people approach the turnstile. “Uh, okay,” says the first person through, wrinkling her nose disdainfully.

Another halts, reverses out of the turnstile, and swipes his own card through an adjacent one. Though miffed at first, I recall a time when I refused a stranger’s help. About 10 years ago, I wasn’t doing so well. Undernourished, scruffy, and sitting in a park, I attracted the attention of some kindly ladies giving out free sandwiches to the poor. I really could have used that meal, but I took umbrage with their offer. It was a case of pride, I suppose. I can’t pretend to know what irked this particular guy, but I’m familiar with the indignant feeling an unsolicited kindness can create.

I swipe for another 10 minutes, smiling all the while. Most passersby seem appreciative and

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touched, or at least amused, by two dollars and fifty cents’ worth of random kindness.

YRA WELCOMES ME into her cozy apartment like an old friend. Her hair is growing back in the wake of chemotherapy, and she talks loudly, gesticulating with every word. She works in the media industry and is about my age, which makes her suffering feel more personal.

“Getting my MetroCard stolen was definitely a blow,” she says. “But my company refusing to replace it was what really left a bad taste in my mouth.” She felt abandoned.

I pass her the new card and she embraces me.

“It might not seem like much, but this really is a huge help for me,” she says. “You’re a hero.”

I’m buoyed by Myra’s gratefulness, but there’s a problem. Despite my efforts and good intentions, I’m still no champion of the weak and defenseless. While travelling to her apartment in

Okay, so when it comes to helping people, sometimes superpowers do come in handy.

Just ask Superman, Wonder Woman, and Spidey.

By Melinda Mahaffey Icden

FOREFATHER OF GOOD WILL In 1938, Action Comics No. 1 debuts Superman, who saves an innocent Evelyn Curry from execution. He flies in with the real criminal bound-and-gagged, and then breaks down a steel door to awaken the governor and secure a pardon.

Spanish Harlem, I stood by as a woman in front of me berated an elderly, shirtless and toothless man who claimed the seat next to her. Apparently, she found his odor offensive. She moved away but continued to harangue him for all to hear.

“You smell nasty!” she shouted. “Take a shower!

It’s giving me a headache!”

The man smiled weakly, shrugged, and shook his head. As her assault continued, he stared off into space. I wanted to help him; I really did.

Initially I convinced myself that I didn’t know what action to take, but there was no shortage of options. I could have taken him to my apartment, offered him a shower, given him a few sets of my clothes, and bought him something to eat. But as the lady so cruelly pointed out, he was repulsive.

His wretchedness and utter hopelessness made it too inconvenient.

But there was another option that didn’t strike me until later: I could have at least stood up for the guy. Defending the weak and vulnerable, isn’t this the very essence of heroism? Why didn’t I speak up?

CHEMICAL REACTION In 1964’s Daredevil No. 1, studious teenager Matt Murdock sees an Ajax Atomic Labs truck careening toward a blind man crossing the street; he pushes the senior citizen out of the way, getting splashed by toxic chemicals in the process. The accident both blinds him and amplifies his other senses in this Daredevil origin story.

MEETING OF THE MINDS Shortly after Dick Grayson overhears thugs trying to extort money from a circus owner, his acrobat parents die in an “accident.” Batman, who attends the fateful show as Bruce Wayne, convinces the lad not to go to police for fear they’ll kill him too, and then takes him in and transforms him into Robin in Detective Comics No. 38 from 1940.

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DITCH THE DIGITAL feelers and go for something tangible, heading to the Staples in Union Square and buying a marker and pack of giant, pink Post-its to craft a sign: IN A JAM? I WANT TO HELP YOU TODAY! JUST ASK! I brace my new weapon like a shield against my chest and surge into the throngs of people crisscrossing the square. Some look perplexed; others smile warmly. I barely make it 10 steps before a guy sporting a vest the color of my sign strikes up a conversation.

“Hey man, is this for real?” he asks.

Hector tells me that what I’m doing is “really cool.” His friend is less impressed. “What do you know that can help me?” he asks incredulously.

I admit to having no special knowledge. “Then how are you in a position to help anyone?” he asks. He shakes his head and walks away, but his cynicism bolsters my resolve.

“Can you spot me a subway fare?” Hector asks.

He assures me it’s all he needs, so I hand over my own MetroCard. He grins and hugs me, and then

chases after his friend to relay the good news.

Seconds later a young man named Simba approaches. “Can you do something for my friend here?” he asks. David, he tells me, has been sleeping on the street since he arrived from Florida a week ago—he was robbed of his cash savings his first night in town. David is shirtless and all ribs, but his words are measured and intelligent. The three of us make the short hike to McDonald’s, but just as we’re about to order David stuns me by refusing the meal. “Hey, if you can only help one person,” he says, “there’s someone who needs your help more than I do.”

David leads the way to a nearby park, where Jonathan sits surrounded by a small crew of friends, his lower leg swaddled in bandages. An injury has temporarily cut off his meager income as a bike messenger. He and his friends are hungry and tired, but Jonathan’s chief concern is for his son, a toddler named Thor. The little guy has olive skin, green-blue eyes, and wavy brown hair.

He looks happy and relatively healthy despite the colossal challenges his parents face in caring for

BEST MEN Dr. Doom seeks to ruin the wedding of Sue Storm and Reed Richards in 1965’s Fantastic Four Annual No. 3.

Super-pals from the Avengers and X-Men save the big day, and in the end Nick Fury throws out two wedding crashers—Stan Lee and Jack Kirby, the comic’s creators.

PARTY OF ONE After hearing a prophecy that the Justice League members will die saving the world from an ancient dragon, Wonder Woman incapacitates her superhero teammates in order to save them. Once Batman, Superman, and the rest are safe, she flies off to battle the fire-breather herself in 2000’s JLA: A League of One.

SECRET NO MORE In 1984’s The Amazing Spider-Man No. 248, little Tim Harrison is visited by his favorite superhero.

When the 9-year-old asks about his true identity, SpiderMan removes his mask. Then the comic poignantly reveals the boy is dying of cancer.

BITE OUT OF CRIME Trying to protect his closest human friends from the Legion of Super-Villains, Superman hunkers down with them inside the Fortress of Solitude in Alan Moore’s Whatever Happened to the Man of Tomorrow from 1986.

But when Kryptonite Man and his allies siege the protective stronghold, Superman’s dog, Krypto, attacks, sacrificing his life for his master.

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him. Today is his third birthday, the exact age when I left home dressed as Batman, seeking someone in need of rescue. Finally, here’s my chance.

I grab lunch for the whole crew, but there’s more to do. One of Jonathan’s friends suggests surprising him with movie tickets to celebrate Thor’s birthday, so I buy a gift card to the nearby theater. Jonathan gushes.

“Me and his mom can take him to see the movie he’s been talking about.

He gets to feel special, like a normal kid on his birthday.”

N ONE LAST effort with my sign, I trek to the East Village. “Yo! Is this for real? Can you help me get published?” asks Zachary Scott Hamilton, an aspiring poet from Portland, Oregon. I jot down his email, tell him it’s unlikely, but promise to give it my best shot.

Then my phone buzzes with a belated response to the Craigslist post: “I saw your CL ad and I really appreciate what you’re doing… could you treat me to a meal this evening?

Nothing big…I’m just a young guy trying to get by until my next payday.”

Gabe and I settle on Chipotle.

He’s thin, bespectacled, in his late 20s. Over burritos, he reveals that he walked the 5 miles from his apartment to save on subway fare. He likely burned more calories than his meal provides, so I get the feeling he’s searching for more than dinner.

He asks about the sorts of things I’ve been doing, and I mention my encounters with Myra, Jonathan, Tyler, and Sarah. He appears a little embarrassed that his degree of need doesn’t measure up, but it’s not the effect I intended. We all have our struggles; there’s no shame in that.

My hope is that offering a bit of kindness will not only lift people’s spirits, but also increase their awareness of an opportunity to help someone else.

It’s common for therapists to recommend that depressed patients volun-

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teer for charity projects. Temporarily inhabiting the lives of others in need helps to relieve our own suffering.

Gabe is a filmmaker. “It’s what I want to do with my life,” he says. “I take odd freelance jobs from time to time to help, but I’m barely getting by.” He pauses. “I’m at this point where I’m thinking, Should I be doing this anymore?”

I tell him I’m a writer and that, until my late 20s, I endured many stretches when I was ready to trade in my aspirations. I confess that sometimes I still do. By the end of dinner, he professes to feel better and eagerly describes a film he hopes to shoot, called It’s Raining on Prom Night.

He declines train fare home and asks instead for a Gatorade to drink during the 90-minute walk. “It gives me time to think,” he says.

I’ve done some thinking of my own. In the weeks since this assignment began, I’ve become a happier, kinder, more compassionate person, and that feeling has created a virtuous cycle. When asked for a spare dollar, I find myself giving more, more often. The other day I helped a woman carry a stroller up the stairs.

Not a remarkable act, and something I likely would have done before, but my amped-up consciousness enabled me to see the opportunity. Heroism, I’ve learned, is a state of mind. I react to many things I might have ignored before. Despite my desperate search in the beginning, there was never actually a shortage of people to help.

It’s a bit like night vision. If you stay away from the light long enough, you realize that all kinds of previously obscured things pop into view.

“FOUR INVISIBLE LACES”

BY ZACHARY SCOTT HAMILTON A shadow can multiply if the ego is right, and perfectly conundrum, for the words are lights, not storm.

Grant Stoddard is the author of two books. He lives in Gotham and occasionally Vancouver.

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Your Adventure In

New Orleans

WELL-AGED

Get There

Essential info for planning your trip

Fly Here Louis Armstrong New Orleans International Airport (MSY) flymsy.com Get Around Grab a cab or use the streetcars, which run on St. Charles Avenue, Canal Street, and along the riverfront. norta.com

PHOTOGRAPHY © CORBIS/MARTIN ADOLFSSON

Established in 1718, the French Quarter is the city’s oldest neighborhood.

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BY AMANDA GLEASON

New Orleans’ intoxicating charm can be credited to its incredible food, soulful music, and just the right amount of grit.

Before setting you loose on this magical city, we’d like to get to know you better.

So, are you a...

Foodie

PA G E 8 0

Shopaholic PA G E 8 2

History Buff PA G E 8 4

Urban Explorer PA G E 8 6

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Adventure In New Orleans GOOD STUFF

On the menu: ham and leek mezzalunas.

Eat Here Now The hottest new tables in town

Milkfish This beloved Filipino pop-up finally has a permanent home in the Mid-City neighborhood. milkfishnola. com Oxalis Order the cauliflower steak, and settle into conversation at a communal table inside this Bywater gastropub. oxalis bywater.com District On Magazine Street, coffee and donuts get the gourmet treatment.

Try the maple Sriracha. donutsand sliders.com

Learn Louisiana Cooking

In New Orleans, “the trinity” refers to onions, celery, and bell peppers, the three ingredients that kick off nearly every Creole and Cajun dish. Dig into the history of chicken gumbo, red beans and rice, and other area cuisine with a cooking class at Langlois Culinary Crossroads, a converted 1850s Italian grocery in the Marigny. Here, local chefs tap into the bayou’s abundant supply of shrimp, crawfish, and fresh produce to create traditional fare as well as modern takes on revered classics. langloisnola.com

Good Taste

Three hotels where you can sleep and eat well

Harrah’s New Orleans Besh Steak, one of eight outposts by local culinary legend John Besh, is the epitome of a modern steakhouse. harrahsneworleans.com

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W New Orleans – French Quarter SoBou has earned accolades for its cocktails, but don’t overlook the food. Exhibit A: yellowfin tuna cones with pineapple ceviche. wfrenchquarter.com

Loews New Orleans Hotel Modern Creole dishes, like a pressed crawfish po’boy, turn heads at Café Adelaide. loewshotels.com

PHOTOGRAPHY BY RUSH JAGOE

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LET THE GOOD TIMES ROLL With world-renowned chefs, 600 new games, action-packed tables, entertainment that sizzles and a AAA Four Diamond Award-winning hotel, Harrah’s is the destination for play in New Orleans.

Just steps away from the French Quarter.

Must be 21 or older to enter casino and to gamble. Know When To Stop Before You Start.® ©2014, Caesars License Company, LLC.

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Adventure In New Orleans LONG ROAD

Magazine Street spans 6 miles.

It’s in the Bag

Three more shops that hit the spot

Hattie Sparks Owner Hattie Collins Moll taps local designers for finds ranging from porcelain dishes to recycled-metal jewelry. hattiesparks. blogspot.com

Söpö The name is Finnish for cute, but that’s not all this Mid-City shop is known for. Among the wide variety of treasures: masculine candles and leather-bound journals. soponola.com

This stretch of storefronts has long been known as NOLA’s hottest shopping district, but this is one neighborhood that hasn’t gone out of style: New boutiques continually root down, peddling stylish wares that range from midcentury modern furniture and British antiques to etched glassware.

A few of our favorite newcomers: Friend, a purveyor of hip, casual menswear, and Magpie, where you can score dapper vintage dresses and estate jewelry. magazinestreet.com

Only in NOLA

Go home with uncommon gear

Exodus Goods Hip women’s apparel fills this new French Quarter gem, owned in part by sisters Lizzy and Darlene Okpo, the duo behind couture line William Okpo. exodusgoods.us

Krewe du Optic Rising tastemaker Stirling Barrett designs chic sunglasses in his French Quarter shop, naming the frames after spots around the city. kreweduoptic.com Loomed NOLA The owners of this Lower Garden District shop team up with Turkish artisans to deliver handwoven towels and other linens. loomednola.com NOLA Couture Look closely at the attire found in this shop’s two locations—the prints contain tiny, city-centric objects. nolacouture.com

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PHOTOGRAPHY COURTESY OF EXODUS GOODS

Shop Magazine Street

PHOTOGRAPHY BY RUSH JAGOE

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POPPY’S

The Crazy Lobster

HOME OF THE

Steamed Seafood Bucket Trip Advisor Certificate of Excellence Winner Located on Spanish Plaza across from Harrah’s Casino • (504) 569-3380 • thecrazylobster.com

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Adventure In New Orleans Looking Back

Other havens of old New Orleans Historic Voodoo Museum Learn about Marie Laveau, the “Voodoo Queen of New Orleans,” and discover the religion’s ancient rituals here. voodoo museum.com

Bourbon Orleans Hotel Countless ghost sightings have been reported at this historic hotel in the French Quarter. bourbonorleans.com

Steamboat Natchez Riverboats have navigated the Mississippi River since antebellum times.

Board this cruiser for a dinner jazz excursion. steamboatnatchez.com

Listen Up

BLAZE OF GLORY

Discover Local Lore

In 1856, six New Orleans businessmen established a secret society to celebrate Mardi Gras, naming themselves The Mistick Krewe of Comus (Comus after Milton’s play Comus; “krewe” as a variation of the word “crew”). The next year, their floats rolled through the streets for the first time. Since then, more than 60 krewes have followed suit, but the fun isn’t limited to Carnival season. Krewe of Boo’s Halloween parade gets moving on October 30. Expect an enthusiastic brood with skeletons and ghouls galore. kreweofboo.com

PHOTOGRAPHY BY ALEX DEMYAN (STEAMBOAT), AND COURTESY OF KREWE OF BOO (FLOAT)

Krewe of Boo’s Halloween parade is a fiery affair.

Stages steeped in history Vaughan’s Lounge Trombonist Corey Henry and the Treme Funktet take the stage almost nightly at this no-frills watering hole, established in 1959.

504.947.5562 Preservation Hall Now in its 53rd year, the city’s most revered jazz hall has three shows each night. Get your tickets early. preservation hall.com Maple Leaf Bar This small club has been hosting local music legends like the Rebirth Brass Band since 1974. maple leafbar.com

Mr. B’s Bistro The Brennan family’s gastronomic dynasty began in New Orleans in the 1940s.

This French Quarter gem, one of their endeavors, is known for Creole classics. mrbsbistro.com

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ENTER TO WIN

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PACKAGE INCLUDES: • Two (2) round-trip tickets to New Orleans on Southwest Airlines® • Krewe of Boo VIP Experience for two: includes riding in the 2014 Krewe of Boo parade, throw packages, two VIP tickets to Spook Fest, and two 3-day passes to the Voodoo Music + Arts Experience.

• 3-night stay at Hotel New Orleans Downtown.

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FOUR ATTRACTIONS. ONE PRICE. COUNTLESS POSSIBILITIES. THE AUDUBON EXPERIENCE PACKAGE INCLUDES ENTRY TO OUR NEW ORLEANS ATTRACTIONS:

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(ONLY ONE ENTRY PER PERSON.) OFFICIAL RULES: Entries must be received no later than midnight, September 30, 2014. Entrants must be at least 21 years of age. Sweepstakes is open to all legal U.S. residents of the United States who are 21 years and older. Employees of Southwest Airlines Co., AirTran Airways, Inc., Pace Communications, Contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, by October 15, 2014.

Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. A list of winners can be obtained by sending a self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES: THE MAGAZINESWEEPS/New Orleans Sept., Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. This sweepstakes is subject to all applicable federal, state, and local laws and regulations. Winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. By participating, entrants agree to these official rules and accept decisions of the Sponsor as final. Federal, state and local taxes are the responsibility of the winner. Void where prohibited by law. Promotional contest value $4,365. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply. This promotion is offered in the United States only and shall only be construed and evaluated according to United States law. Do not proceed in this site if you are not located in the United States. Prizes are valid during Halloween 2014 only. All prizes must be used around the Halloween Parade in New Orleans to participate in the Krewe of Boo Experience 2014.

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3D and 2D Adventures

FOLLOW US ON:

AUDUBON BUTTERFLY GARDEN & INSECTARIUM 423 CANAL STREET

"A top museum for you and your kids" - CNN.com

IN NEW ORLEANS VISIT AUDUBONINSTITUTE.ORG.

*Separate admission fee required

8/13/14 10:47 AM

Adventure In New Orleans Get Out

Trek beyond the well-traveled road

Algiers Point A short ferry ride reveals New Orleans’ second-oldest neighborhood, chock-full of cozy cafés. algierspoint.org Old New Orleans Rum Local sugar cane is the backbone of the rum varieties made at this Marigny distillery, where tours are given daily. oldneworleansrum.com Barataria Preserve More than 7 miles of trails and elevated pathways wind through the bayous of Marrero, 8 miles south of New Orleans. nps.gov/jela

POWER PLAY

The St. Bernard Project relies on around 200 volunteers daily.

Worth Exploring

Three more ways to experience NOLA

Rodrigue Studio Late Louisiana native George Rodrigue earned international fame for his Blue Dog paintings. The first incarnation of that quizzical canine, 1984’s “Watchdog,” can be found here. georgerodrigue.com

Audubon Nature Institute This nature lovers’ paradise comprises 10 parks and museums—including a zoo and an aquarium— scattered around the city. auduboninstitute.org

Every day in New Orleans, volunteers from the St. Bernard Project are hard at work painting walls and fitting fixtures at construction sites across the city. Since launching in 2006, the nonprofit has rebuilt more than 550 homes, relying on hard workers who spend anywhere from a half day to a month leaving a lasting footprint on the Crescent City. Outof-towners are an essential part of the team. Simply sign up via the website a week before your trip. stbernardproject.org

Prospect.3 Kicking off October 25, this citywide celebration of art brings works from established and contemporary artists to about 15 venues around town. prospect neworleans.org

PHOTOGRAPHY COURTESY OF ST. BERNARD PROJECT

Lend a Helping Hand

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JOIN US IN CELEBRATING HARRAH’S NEW ORLEANS’ 15TH ANNIVERSARY

TAKE FIVE Silkscreen designed by George Rodrigue and released posthumously Estate Stamped and Numbered Edition of 950, 24×30 inches

NOW ON VIEW:

RODRIGUE MEMORIAL RETROSPECTIVE Retrospective on view until January 2015 in our New Orleans French Quarter Gallery. Exhibit includes works of art and ephemera spanning Rodrigue’s illustrious career and life.

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From every day Reward Credit Multipliers to a fireworks show and $150,000 giveaway, this will be one month you won’t want to miss!

Official rules available at Total Rewards®. Must be 21 or older to enter casino and to gamble.

Know When To Stop Before You Start.® ©2014, Caesars License Company, LLC.

R O D R I G U E

730 Royal Street (behind St. Louis Cathedral) New Orleans, LA • (504) 581-4244 www.georgerodrigue.com

OC T OBE R 2 014

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New Canal Lighthouse Museum

C indy Br e n nan Water…we’re surrounded by it…we depend on it…we play on it… and we fear it. This insightful tour brings you from the River to the Lake – through floodwalls, past pumping stations, and over levees!

• Above Ground Cemetery • City Park • Morning Call Café • Besthoff Sculpture Garden • New Canal Lighthouse Museum (guided tours)

Besthoff Sculpture Garden

Photo: Robert Sexton

Tour Stops include:

Lake Pontchartrain Pumping Station

Reservations: 504.569.1401 GrayLineNewOrleans.com Ask about our Summer Specials!

Enjoy Additional Gray Line Tours: City • Cemetery & Voodoo Katrina • Plantation • Swamp • Airboat • Garden District French Quarter • Cocktail • Jazz • Ghosts & Spirits • Groups

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We love a good celebración.

It’s National Hispanic Heritage Month, and we think a big celebration is in order. We hope you’ll join us in honoring and appreciating this important month. We’ll worry about getting the confetti out of the carpet later.

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FOCUS ON MEN’S HEALTH

Making time for as little as 30 minutes of exercise a day can improve your health.

Men’s Health

BY BRIAN KEAGY

In a world that only seems to get busier, being a man can mean facing an overwhelming amount of responsibilities and roles. And while your checklist of to-dos might seem miles long, building the foundation for a full life is really quite simple. It all starts with a sincere pledge to focus on your health.

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Beginning at age 40, ask your doctor about prostate screening.

FOCUS ON MEN’S HEALTH

BATTLING BELLY FAT

PRACTICING PREVENTION One of the most important aspects of men’s health is an awareness of prostate cancer, which is the second most common cancer among men in the United States. As a leading cause of cancer death in American men (second only to lung cancer), prostate cancer will take the life of about 1 in 36 men who are diagnosed with it. While those numbers are cause for concern, the truth is that more than 2.5 million men in the United States diagnosed with prostate cancer at some point are still alive today. Key factors of this survival rate include early detection, proper diagnosis, and advanced treatments.

Urologists at Houston Methodist Hospital, which has served its community for more than 90 years, are leaders in minimally invasive and

Houston Methodist was established in 1919.

robot-assisted surgery for prostate cancer. Testing with MRI-ultrasound fusion decreases the number of biopsies needed to make a diagnosis, and this technology allows for a more precise treatment plan.

The hospital’s top-ranked physicianresearchers also lead more than two dozen clinical trials focused on prostate cancer. “At Houston

Starting to notice that spare tire around your waistline a bit more?

You should—it can be much more than just a sign to start shopping for some new pants.

Visceral fat inside your abdominal cavity surrounds your liver, kidneys, and pancreas and is metabolically active. It releases hormones, fatty acids, and inflammatory agents, resulting in elevated blood glucose, LDL cholesterol, triglycerides, and blood pressure.

Numerous long-term studies have shown that belly fat is strongly associated with higher risk of Type 2 diabetes, heart disease, and a host of other underlying health issues. The solution? Along with diet and exercise, set a weight-loss goal based on this simple calculation: Divide your height in half to get your target waistline measurement.

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Precision cancer treatment is

changing the way we fight lung cancer What started out as pain in her chest, turned into a long battle with lung cancer. Ursula decided to go to Cancer Treatment Centers of America® to explore treatment options.

Ursula Hull, Lung Cancer Patient, and Dr. Daniel Nader

With advanced genomic tumor assessment, Ursula’s physicians were able to offer her a specific, targeted therapy based on her genetic make-up. This is precision medicine on a truly personalized level—and it’s helping us provide the individual care our patients deserve.

“When I saw how they could use my genetic markers to pinpoint my treatment options, I was just amazed. I am very, very pleased I came to Cancer Treatment Centers of America.”

Learn more at cancercenter.com/lung 800-595-5515 Atlanta | Chicago | Philadelphia | Phoenix | Tulsa

No case is typical. You should not expect to experience these results.

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©2014 Rising Tide

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FOCUS ON MEN’S HEALTH

The issue of fertility among young men receiving cancer treatment is one that many don’t realize can have a profound effect on the ability to have children.

Talk to your doctor about having kids before beginning cancer treatment.

Methodist, we are now using enhanced technology to better and more precisely detect and diagnosis prostate cancer,” says Dr. Brian Miles, a urologist at the hospital.

PRESERVING THE FUTURE Every year, more than 60,000 American adults between the ages of 20 and 39 are diagnosed with cancer. Dr. Laurence Altshuler, director of oncology intake services for the Cancer Treatment Centers of America in Tulsa, points out that the issue of fertility among young men receiving cancer treatment is one that many don’t realize can have a profound effect on the ability to have DR. LAURENCE children. Treatments ALTSHULER such as chemotherapy, radiation therapy, or surgery can damage sperm or make them nonfunctional, but this harm isn’t limited to men with cancers of the reproductive organs. Treatment for any type of cancer can impact a man’s fertility.

So, what’s the best approach if you plan to have children after cancer? The first and most

NO SITTING AROUND

Regular exercise is key to maintaining longterm health, but sedentary behavior can raise the risk of heart failure even in men that follow an exercise routine, according to a Kaiser Permanente study published in the January

edition of the journal Circulation: Heart Failure. In the study of more than 82,000 males between the ages of 45 and 69, men who sat for five or more hours a day at work were 34 percent more likely to develop heart failure than those who sat for less than two hours per day.

While you’re putting together an exercise regimen, identify ways to incorporate physical activity into your daily activities—they can show measurable health benefits.

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OPEN HEART SURGERY WITHOUT OPENING THE CHEST. THE DIFFERENCE BETWEEN PRACTICING MEDICINE AND LEADING IT.

At Houston Methodist, we’re using a minimally invasive procedure to repair heart valves through a small incision in the leg instead of opening the patient’s chest. Which means open heart surgery may soon be a thing of the past.

For more information, call 877.790.DOCS (3627). houstonmethodist.org/usa

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PSA TESTS: RIGHT FOR YOU?

FOCUS ON MEN’S HEALTH

Proactive screenings are critical to staying healthy.

If you’re approaching 50, this period in your life is the perfect time for self-assessment, prioritization, and meaningful change. important step is to speak with your oncologist before starting a treatment. In many cases, sperm can become healthy and functional 18 months to two years after treatment. However, in some cases treatment damage can be irreversible. Oncofertility, administered at fertility clinics, preserves fertility during cancer treatment and can be a viable option for some men.

Visit cancercenter.com or consult with your oncologist for more information.

EVALUATING YOUR PLACE If you’re a man approaching 50, this period in your life is the perfect time for self-assessment, prioritization, and meaningful change.

Omaha, Nebraska–based in-home senior care organization Right at Home recommends forming a personal checklist that covers the

Right at Home provides in-home care for seniors.

Prostate-specific antigen screenings can be an important weapon in the battle against prostate cancer.

However, clinical guidelines issued by the American Urological Association in 2013 recommend a more selective approach.

The following statements highlight the AUA’s revisions: • For men under age 40, PSA screening is not recommended.

• For men between ages 40 and 54 who are of average risk, routine screening is not recommended.

• For men ages 55 to 69, shared decision-making is recommended based on patients’ values and preferences.

• An interval of two years or more may be preferred over annual screening to preserve benefits and lessen overdiagnosis and false positives.

• For men over age 70, routine PSA screening is not recommended for anyone with a life expectancy of less than 10–15 years.

following categories: Health. What screening tests should you receive? What are the most common health issues for men nearing 50, and how do you fit in? Take a proactive approach to maintaining your health.

Lifestyle. Are you doing the things that bring you the most satisfaction? Or are you slogging through a day-to-day routine, feeling like

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Think muscles, joints and bones.

It’s about getting g your life bac back.

If Eleanor isn’t moving, she isn’t happy. There’s skiing, wakeboarding, rock climbing, and the more down to earth activities like biking to the store. When she needed surgery on her ankle, she was worried.

She came to UTMB Health and benefited from a multidisciplinary team of surgeons, doctors, nurses, and physical therapists who knew that Eleanor needed aggressive treatment to return to her active lifesty sty st le. They kept her informed at every step. ““I’m a Nu rse Pract Practiiitititioner. oner. I ppracti ractice ce Nuurs racti w what I pre preach about stay stay aying ing active ctiv and heal ctive health th thy. y.

When it came tim t e for fo rrehab, tthe people eopl here eople made sure I stay ttay ayed wi aye wiith th the pl plan. YYou get out of iit what you put in.”

TToday, Eleanor is back to her old tricks, kks, which also happened to include kicking up her heels and dancing at a friend’s wedding.

Whether it’s working in ortho, neuro, or any aspect of the musculoskeletal system, UTMB has gifte f d clinicians. These are the doctors fte and surgeons who teach others their art, using the very latest equipment, technology and techniques.

It’s about gett tt t ing your life back.Yo YYouur life.

Whether that means gardening, hiking, fishing, playing guitar, itar itar, typing on a keyboard, ex extreme sports or orts or just lifting your grandkids, our team is ready to return you to the things you love to do.

Left: Nikoletta Carayannopoulos, DO, Chief, Orthopaedic Trauma Surgery Center Left: Andrew Zhang, MD, Hand Surgery, Division of Plastic Surgery Center Right: Joel Patterson, MD, FACS, FAANS, Chief, Division of Neurosurgery

If something isn’t right, do what Eleanor did.

TTake k charge of your health and call us at 800-917-8906, or go to utmbhealth.com to work wonders for you.

Right: Gregory McGowen, PT, Cert MDT, AIB Certified in Vestibular Rehabilitation, Rehabilitation Services The four clinicians featured here are representative of the whole team of specialists spanning our musculoskeletal services.

The University of Texas Medical Branch Member, Texas Medical Center

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you lack direction and have little to look forward to? Get those guitar lessons. Train for a marathon. Do whatever recharges your batteries, and make it a priority.

Fulfillment. Looking back at your younger years, what were you hoping to do with your life? Are you doing it now, or did your goals change? Perhaps it’s time to decide if you’ve reached a point in your life

Routine checkups can be a significant step for men who need encouragement to be proactive about their health. where you are ready to do something that makes a difference.

Retirement. You’re nearing 50, and retirement is 10 to 20 years away.

Are you ready? If not, what are

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

your options? Will higher contributions to your 401(k) get you there? What if you decide to own a business? It could be time for a lifechanging move.

CHECKING IN Staying up-to-date on routine checkups can be a significant step for men who sometimes need encouragement to be proactive about their health. In-home care provider Home Care Assistance is dedicated to educating home care clients and the community about ways to stay healthy and age comfortably.

As part of their efforts to increase awareness around men’s health issues, they recommend four important checkups that men should get regularly: Prostate exam. According to the American Cancer Society, 1 in 7 men will be diagnosed with prostate cancer in their lifetime. Having a regular prostate exam is the best way to identify signs of cancer and intervene for more successful outcomes.

Colonoscopy. This procedure allows doctors to see inside the large intestine to check for polyps, which are abnormal growths that could indicate colon cancer. Having your Home Care Assistance can you help you age comfortably.

Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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You need to stop snoring.

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You can get better sleep. You can lead a fuller, healthier life every day. Let The Snoring Center help you both get the rest you need.

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Once more, just to clarify, daily fatigue is not normal.

Since 1989, the Hotze Health & Wellness Center has helped over 30,000 patients regain their health and vitality by utilizing all-natural, bioidentical products that restore hormones to optimal levels, strengthen immune systems, and increase energy levels.

We replace what is missing. It’s that simple.

CALL US TODAY FOR A FREE HEALTH ASSESSMENT.

888-504-3063 • hotzehwc.com/southwest

Check Out Our Digital Edition!

Read it on your tablet, smartphone, or laptop.

first colonoscopy is recommended at age 50, with follow-ups every five to 10 years if healthy, or more frequently if doctors find something troubling.

Eye test. As age causes our vision to deteriorate, the simple activities of the past—reading a book before bed or merging safely onto the freeway—can become more difficult.

An annual visit to the ophthalmologist will help keep prescriptions for glasses and contacts up to date.

Regular physical. Blood pressure tests, reflex tests, and other examinations performed during an annual physical are important determinants of your risk for cardiovascular disease and other debilitating conditions.

GETTING A BOOST You may have noticed a glut of television commercials lately talking about “Low T,” or low testosterone.

There is a good reason for this recent exposure—low testosterone levels can have a profound negative effect on a man’s health. What you may not realize is STEVEN F. that the decline in tesHOTZE, M.D. tosterone begins as early as a man’s 30s, continues throughout his life, and is about more than just sex drive. Other common, but lesser known, symptoms of low testosterone include: • fatigue • decreased mental sharpness

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Low testosterone levels can have a profound negative effect on a man’s health.

• increased body fat around the waist (the dreaded “spare tire”) • loss of initiative, assertiveness, and drive • decline in sense of well-being and self-confidence • depressed, irritable moods • indecisiveness • lessened stamina and endurance • loss of muscle mass, strength, and tone • sleep apnea Dr. Steven Hotze, founder and CEO of the Hotze Health & Wellness Center in Houston, says, “Men experience these symptoms as a result of declining testosterone levels, which inevitably occurs as they age.

The good news is that these symptoms can easily be treated through bioidentical testosterone supplementation.” Optimal testosterone levels positively affect muscle tone, blood pressure, cholesterol levels, skin and bone health, weight, moods, libido, sperm production, sleep, and the immune system, as well as heart, liver, and brain health.

A proactive approach to this issue can help men resolve their symptoms, begin to feel their best, and live life to the fullest.

BOUNCING BACK It’s no secret—men love to participate in sports. In fact, a comprehensive 2012 study published in the online journal PLOS ONE found that American men participate in sports around three times as often as American women. However, with all that competitive drive and physical activity comes a price; in many cases, it results in injuries

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to the knees, shoulders, and back.

If not addressed properly, this initial damage can result in chronic mobility problems and eventual disability.

The Center for Regenerative Medicine in Miami is focused on utilizing orthopedic medicine and nonsurgical treatments to return athletes and nonathletes alike to a functional level of life. Cutting-

If you’re a middle-aged male, the issues that come with being sleep-deprived can present real health consequences. edge stem cell therapy is designed to assist the body in regenerating new tissue and healing itself of arthritis, musculoskeletal, and joint injuries. Rehabilitation and

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physical therapy treatments are also available to aid patients in becoming pain-free, increasing range of motion, adding strength, and eventually returning to an active lifestyle. How effective are these treatments? Dr. A.J. Farshchian, medical director for the Center, reports that a number of professional athletes, world champions, and global icons have tapped into their portfolio of services.

SOLUTIONS FOR SLEEP Snoring and sleep apnea are two of the most common causes of sleep deprivation. Around 45 percent of normal adults snore on occasion—25 percent of which are habitual snorers—but it is more prevalent among males and those who are overweight. According to the National Sleep Foundation, an estimated 18 million Americans are affected by sleep apnea, with the numbers again skewed toward men who are above the age of 40 and overweight. If you’re a middle-aged male, the issues that come with being sleep-deprived (decreased libido, erectile dysfunction, weight gain, depression, and high blood

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pressure) can present real consequences for your health.

As the world’s leading provider of office-based, minimally invasive treatment for snoring and sleep apnea, The Snoring Center can help you prevent those unhealthy outcomes. The center’s multilevel treatments include the Pillar Procedure to address the palate, nose, and tongue base. “I routinely tell male patients, ‘If you want to be more productive, more competitive, improve your libido, and lose body fat, the most natural way to do that is to meet your body’s need for sleep,’” says Dr. Craig Schwimmer, The Snoring Center’s founder and CEO. “And for many men, that means treating their snoring or sleep apnea.”

Are you sick and tired of being sick and tired?

We can help.

Since 1989, the Hotze Health & Wellness Center has helped over 30,000 patients regain their health and vitality by utilizing all-natural, bioidentical products that restore hormones to optimal levels, strengthen immune systems, and increase energy levels.

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CALL US TODAY FOR A FREE HEALTH ASSESSMENT.

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HIIT IS A HIT A typical list-topper among people’s reasons for not exercising enough is a simple lack of time. High-intensity interval training has been gaining a following over recent years with the popularity of P90X, CrossFit, and Insanity.

The routines are highlighted by alternation between short bursts of higher-intensity exercises followed by less intense activity performed at regular time intervals. Aside from getting in a workout in a fraction of the time, HIIT is attractive because of its simplicity—an entire routine can be performed using just your own body weight. A 2013 report in the American College of Sports Medicine’s Health & Fitness Journal presented an effective combination of aerobic exercise and resistance training lasting 7 minutes. The results include decreased body fat, improved insulin sensitivity and cardiopulmonary health, and greater muscular fitness.

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What’s Happening Your agenda for September and October.

SEPTEMBER 5–7 VIRGINIA CITY, NEVADA

Cheer for Camels

Given that Virginia City hosts some wonderfully wacky events—we’re looking at you, Rocky Mountain Oyster Fry— it’s the perfect setting for the International Camel Races. The three-day event involves heats of three camels at a time, but the real contest is between each animal and its rider. Although the dromedaries can sprint up to 40 mph when motivated, jockeys have to coax and cajole their stubborn mounts in a show that has entertained audiences for 55 years. The event also sees riders racing on zebras and ostriches, as well as ostriches pulling chariots. Wonder how the world looks atop a camel?

Then try your luck in the daily raffle—three winning spectators saddle up for an amateur face-off. visitvirginiacitynv.com

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performances from an eclectic array of more than 20 artists. A wide range of genres (indie rock, synthpop, rap, electronic dance music, digital sampling, mashups, alt rock) ensures there’s something for music fans of every stripe. In addition to Lorde—the Grammy-winning, 17-year-old pop sensation behind hits like “Royals” and “Tennis Court”— headliners include The National (whose guitarist/keyboardist Aaron Dessner helped curate the Boston Calling lineup) as well as Nas performing with The Roots.

Other acts hitting the festival’s two stages include The Replacements, Neutral Milk Hotel, Spoon, Girl Talk, Sky Ferreira, Childish Gambino, and Lake Street Dive. fall.bostoncalling.com SEPTEMBER 8–14 NEW YORK CIT Y

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Help Yourself to Honey

Since 2011, Brooklyn Grange, the world’s largest rooftop farm, has hosted a one-day celebration of bees and the sweet fruit of their labor. This year, due to popular demand, NYC Honey Week organizers have extended the event into a seven-day extravaganza taking place at locations across the city. See what the urban-beekeeping buzz is all about by attending one of the many events, including tastings, dinners, cocktail classes, and apiary tours. Saturday’s festivities descend on Rockaway Beach in Queens, with a marketplace of beeswax and honey products plus the inaugural Be-A-Bee Parade, in which kids (and kids at heart) don yellow and black and strut their stuff on the boardwalk. Those who want to dig in deeper can sign up for the beginner’s beekeeping class on the final day. nychoneyweek.com CONTINUED ON PAGE 105

8/8/14 1:32 PM

Calendar SEPTEMBER 12–14 TULSA, OKL AHOMA

Practice Your Downward Dog

Unroll your mat and make yourself at home during the fourth annual I Am Yoga, Art & Music Festival, an invigorating celebration that takes place at Centennial Park in Tulsa’s rejuvenated Pearl District. Local and out-of-town instructors—including Cameron Shayne, creator of Budokon yoga—offer 21 classes over three days, leading participants through the asanas (postures) of vinyasa, hatha, acro, Budokon, and other forms of the peaceful practice.

For a change of pace, try the bellydancing and hula-dancing classes.

You can also attend a holistic lifestyle workshop, get a henna tattoo, enjoy a massage, or pick up some incense, vitamins, or handmade jewelry from one of 50 vendors. iamyogafestival.com SEPTEMBER 20-21 CHICAGO

Toast Local Brews

Hometown pride runs deep at the second annual City Made Fest.

Hosted by the northern Chicago neighborhood of Andersonville, the two-day festival celebrates artisans, craft brewers, and musicians working within Chi-Town’s city limits. Expect household names as well as hidden gems on the suds menu: Participating breweries include Revolution, Metropolitan, Off Color, Andersonville, Lake Effect, and Finch’s Beer Company. City Made is the only all-local craft beer fest in the Windy City, and last year’s inaugural festival drew 10 breweries, 10 bands, and 32 vendors selling everything from gourmet marshmallows to shadow puppets and ceramic lamps. andersonville.org

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If you come to the Purina Pro Plan Incredible Dog Challenge National Finals looking for a simple pet trick competition, you’re barking up the wrong tree. In this annual competition, canine contestants from across the country put their speed, agility, and intelligence to the test by hopping over hurdles, diving into a pool off a 40-foot dock, and weaving through an obstacle course. But our favorite event, paws down, is the freestyle flying disc, where doggies and their owners show off choreographed routines that can only be described as a combination of Frisbee and pair skating. proplan.com SEPTEMBER 27 SOMERVILLE, MASSACHUSETTS

Satisfy Your Sweet Tooth

Earlier this year, Massachusetts lawmakers put legislative gears in motion to make the Fluffernutter the official state sandwich. A crucial ingredient of that sweet treat—Marshmallow Fluff—is the object of adulation at What the Fluff ? A Tribute to Union Square Invention. This yearly festival is held just outside Boston in Somerville, the hometown of Archibald Query, who invented the groundbreaking delicacy in 1917. The lineup for the ninth annual celebration includes Fluff Jousting (where daring competitors try to knock each other off a balance beam with pool noodles dipped in you-know-what), Fluffernutter Relay Races, and the Pharaoh of Fluff contest and crowning. Stick around for the cook-off: Spectators can snap up leftovers at a bake sale. unionsquaremain.org

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Calendar OCTOBER 4–5 SEATTLE

Admire Lego Sculptures

Although the colorful Danish blocks were created for kids, it’s grown-up Lego lovers who, for 13 years, have created elaborate masterpieces to display at BrickCon. This year, about 500 enthusiasts will spend untold hours with more than 2 million bricks building on the theme of “Invasion!” (Think pirate ships overrun by space cadets and medieval castles populated by superheroes.) They then bring their creations to Seattle Center Exhibition Hall, filling 29,000 square feet with scenes to delight visitors of all ages. Vendors in the Brick Bazaar sell discontinued sets and custom minifigures, as well as Lego-inspired jewelry, books, and attire. There’s also a Building Zone for guests who get the itch to create. brickcon.org

OCTOBER 18 MOJAVE DESERT, NEVADA

Find Enlightenment

Celebrating hope, beauty, and community, the Rise Lantern Festival takes a cue from Disney’s Tangled, filling the night sky with airborne lights. After catching a shuttle on the Vegas Strip or in

nearby Jean, Nevada, attendees travel to the event site, where they receive two lanterns—and markers for inscribing them with messages and resolutions. Vendors sell food and drink, and musicians perform before organizers give the signal for everyone to send up their lights in awe-inspiring, synchronized waves. What a bright idea! risefestival.com

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Now in its 23rd year, the Heartland Film Festival makes a mission of “inspiring filmmakers and audiences through the transformative power of film” with a lineup including feature-length and short films as well as documentaries. The prestigious fest offers more than $115,000 in prizes and a chance for films to qualify for the Academy Awards’ Best Narrative Short category without having a theatrical run. In addition to attending red-carpet premieres and screenings at three venues across Indy, attendees can rub elbows with famed filmmakers at the swanky after-party that wraps the 10-day movie marathon. heartlandfilm.org

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FOLD DIRECTION

VALLEY-FOLD

Bend paper this way.

Make a crevice along the dotted line.

FOLD AND UNFOLD

MOUNTAINFOLD

This sets a crease you’ll use later.

F2_B_origami(dragon)_AM.indd 110

Form a peak.

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STEP 4 Fold and unfold on the left. Valley-fold along the

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STEP 7 Turn over.

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Fun!

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STEP 12 Mountain-fold along the guide.

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Fun! WARM-UP

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6 1 2 5 9 7 8 3 4

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7 8 9 3 1 4 6 5 2

5 2 3 7 8 6 9 1 4

6 4 1 5 2 9 7 3 8

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9 6 2 4 7 3 1 8 5

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• Dinner for two at Rockhouse

OFFICIAL RULES: Entries must be received no later than midnight, September 30, 2014. Entrants must be at least 21 years of age. Sweepstakes is open to all legal U.S. residents of the United States who are 21 years and older. Employees of Southwest Airlines Co., AirTran Airways, Inc., Pace Communications, Contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, by November 15, 2014. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. A list of winners can be obtained by sending a self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES: THE MAGAZINE SWEEPS/Rock of Ages, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. This sweepstakes is subject to all applicable federal, state, and local laws and regulations. Winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. By participating, entrants agree to these official rules and accept decisions of the Sponsor as final. Federal, state and local taxes are the responsibility of the winner. Void where prohibited by law. Promotional contest value $990. Prizes are nonrefundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply. This promotion is offered in the United States only and shall only be construed and evaluated according to United States law.

Do not proceed in this site if you are not located in the United States.

No Southwest Airlines tickets are included in this contest.

F1_B_ReaderService_ET.indd 120

ASUS Computer International

CONSUMER 6-7

44

855.DT.GRAND (384.7263) hardrock.com 61

www.JerseyBoysVegas.com 112

Paul Frederick 800.247.1417,

IBC

105

17 58

Star Belt Collection starbelt.com

Starwood Hotels - Aloft alofthotels.com

www.selectivesearch-inc.com 115

Rio Penn & Teller 702.777.7776, www.riolasvegas.com

Selective Search, Inc. 312.396.1200,

LVC Caesar’s Entertainment Rod Stewart 888.9.AXS.TIX, www.thecolosseum.com

Pinto Ranch 800.393.8001, www.pintoranch.com

Las Vegas Hotel & Casino, 800.222.5361 or 702.732.5755

www.paulfrederick.com/exclusive 12

Jersey Boys 702.777.7776,

888.800.8284, 39

Downtown Grand Las Vegas Hotel & Casino

34-35 Hard Rock Cafe

Miracle Mile Shops www.miraclemileshopslv.com

Country Inn & Suites countryinns.com

104

MacNeil Automotive Products Ltd. 800.441.6287, www.weathertech.com

Chumash Casino 800.CHUMASH, www.chumashcasino.com

50

It’s Just Lunch 800.858.6526, www.itsjustlunch.com

Blue Man Group at The Venetian 800 BLUEMAN, www.BLUEMAN.COM

11

510.739.3777, usa.asus.com

115 ( ONLY ONE ENTRY PER PERSON)

29

www.8x8.com/southwest

($50 value; tax and gratuity not included)

ENTER AT SOUTHWESTMAG.COM

HOTELS, RESORTS & CONFERENCES

8x8, Inc. Phone Service 866.848.3109,

BC

Paragon Plastic Surgery

800.248.5360, www.pacebutler.com

COMPUTERS & COMMUNICATION 59

www.ucsd.edu

800.448.7544, www.oeo.com

www.seniorshelpingseniors.com

• Two Rockstar VIP tickets to ROCK OF AGES live at the Venetian ($340 value)

San Diego State University

IFC-1 UC San Diego

800.248.5360, www.ntmusa.com i105

Bauer College of Business, University of Houston bauer.uh.edu

111

323.866.3800, www.karrass.com i105

Auburn University Executive MBA Programs 877.AUB.EMBA, www.AuburnEMBA.org

105

www.itimanufacturing.com i33

Varidesk 972.538.4224, varidesk.com

www.dragonproduct.com 107

UNTUCKit UNTUCKit.com

ABF Freight 800.610.5544

49

PACKAGE INCLUDES:

The Cleaning Authority

60

Starwood Hotels - Element elementhotels.com

8/13/14 11:05 AM

Enter to Win! 56

Starwood Hotels Four Points By Sheraton www.fourpoints.com

47

Station Casinos www.SCLV.com/SWA

53

Station Casinos Graton www.SCLV.com/SWA

25

Stratosphere 702.380.7777, www.stratospherehotel.com

REAL ESTATE 2-3

K Hovnanian Homes www.khov.com/southwest

RESTAURANTS i105

Best American Steakhouses 727.466.0433,

76

www.travelerchoice.com

ADVENTURE IN NEW ORLEANS 85

Best of Italian 727.466.0433, www.bestofitalian.com

4-5

Landry’s 800.552.6379, Primetime Top Ten 850.484.3030 Rodizio Grill www.rodiziogrill.com

117

Tilted Kilt World’s Best Seafood

TRAVEL 9

Arkansas Parks and Tourism 800.NATURAL, www.arkansas.com

110

HarrahsNewOrleans.com 83

lemeridien.com/neworleans 87

19

New Mexico Department Of Tourism www.newmexico.org

106

SuperShuttle 800.BLUEVAN, www.supershuttle.com

104

The Parking Spot www.theparkingspot.com

F1_B_ReaderService_ET.indd 121

New Orleans Hotel Collection 855.798.6642, www.neworleanshotelcollection.com

85

W French Quarter 888.627.8260, wfrenchquarter.com

FOCUS ON MEN’S HEALTH 91

Cancer Treatment Centers of America www.cancercenter.com

96

Center for Regenerative Medicine 305.866.8384, www.arthritisusa.net

99

Home Care Assistance 702.204.1436, www.luvhca.com

98, 101 Hotze Health & Wellness Center 888.504.3063, www.hotzehwc.com 93

Houston Methodist Hospital 877.790.3627, houstonmethodist.org/usa

100

Right at Home 877.697.7537,

K1 Speed 888.K1.KARTS, www.K1Speed.com

Mr. B’s Bistro 504.523.2078, www.mrbsbistro.com

83

800.458.8085, www.birminghamal.org 106

LeMeridien New Orleans 504.525.9444,

Galveston Island CVB Greater Birmingham CVB

Krewe of Boo 504.669.7655, www.kreweofboo.com

85

800-GAL-ISLE, www.galveston.com 31

Gray Line’s Isle of Orleans Tour 504.569.1401, GrayLineNewOrleans.com

727.466.0433, www.worldsbestseafood.com

George Rodrigue Studio

81,87 Harrah’s New Orleans

www.tiltedkilt.com i105

Crazy Lobster

504.581.4244, www.georgerodrigue.com 87

www.primesteakhouses.com i105

a Chumash Casino Resort Vacation Package

504.569.3380, www.thecrazylobster.com 87

www.landrysrestaurants.com 14

Audubon Nature Institute 800.774.7394, auduboninstitute.org

83

www.bestamericansteakhouses.com i105

Traveler’s Choice

www.rightathomefranchise.com 97

The Snoring Center SnoringCenter.com

95

UTMB Health 800.917.8906, www.utmbhealth.com

PACKAGE INCLUDES: • Two Night Stay in Luxury Hotel (Chumash Casino Resort or Hotel Corque) • Dinner for Two at The Willows (Four Diamond Award Winning Restaurant) • $100 in Slot Free Play ENTER AT SOUTHWESTMAG.COM ( ONLY ONE ENTRY PER PERSON)

OFFICIAL RULES: Entries must be received no later than midnight, September 30, 2014. Entrants must be at least 21 years of age. Sweepstakes is open to all legal U.S. residents of the United States who are 21 years and older. Employees of Southwest Airlines Co., AirTran Airways, Inc., Pace Communications, Contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, by November 15, 2014. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. A list of winners can be obtained by sending a self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES: THE MAGAZINE SWEEPS/CHUMASH Sept., Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. This sweepstakes is subject to all applicable federal, state, and local laws and regulations. Winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. By participating, entrants agree to these official rules and accept decisions of the Sponsor as final. Federal, state and local taxes are the responsibility of the winner. Void where prohibited by law. Promotional contest value $600. Prizes are nonrefundable, non-transferable, are not redeemable in cash, and may not be substituted. Selected blackout dates may apply. Restrictions may apply. This promotion is offered in the United States only and shall only be construed and evaluated according to United States law.

Do not proceed in this site if you are not located in the United States.

No Southwest Airlines tickets are included in this contest.

8/13/14 11:05 AM

PRODUCTS AND SERVICES

How Can We Help?

LEAVE IT TO ME Helen Lauvao, Customer Service Supervisor Business Select® fare: A1–A15 boarding, maximum Rapid Rewards® Points, Fly By® priority lane access (in select cities), and a free premium drink on day of travel. Cheers!

EarlyBird Check-In®: We’ll automatically check you in, and you can get a better boarding spot. southwest.com/earlybird Click ‘N Save®: Great travel deals in one email to save you time and money. southwest.com/email

THANKS FOR FLYING Tony Roach, Marketing & Loyalty Rapid Rewards®: Any trip, any day. Get unlimited reward seats with no blackout dates.

(All Rapid Rewards rules and regulations apply. Benefits apply to Points transactions.) southwest.com/jet

TRAVELING TODAY? Heather Wulfekuhle, Operations Mobile site and check-in: Book a trip, check-in, see your flight status, and get your boarding pass, all in the palm of your hand. mobile.southwest.com

WE CAN DO THAT Estefania Santiago, Customer Support & Services Southwest Vacations®: Build the trip that’s right for you, and cross another destination off your bucket list. southwestvacations.com Hotels & rental cars: Get great low rates on hotel stays and car rentals online.

Plus, earn Rapid Rewards Points. southwest.com

122 SOUTHWEST SEPTEMBER 2014

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WELCOME ABOARD Veronica Tevelde, Flight Attendant Southwest® gift cards: No matter the occasion, a gift card is sure to please. southwest.com/giftcard WiFi & inflight entertainment: Need to stay connected? Use your own device to watch free live television, or surf the Web for a small fee (only available on WiFienabled aircraft).

WE’LL GET IT THERE Shawn Scarberry, Cargo Agent Southwest Cargo : Ship your time-critical cargo where it needs to go with our Relentlessly Reliable® air cargo service. swacargo.com SM

ENJOY THE FLIGHT Michael Boos, Pilot Charters: Customize travel for your corporate meetings, conventions, or special events. southwest.com/charter Group travel: Discounted fares mean the whole gang can come along. southwest.com/groups Corporate travel: A dedicated sales team focused on customized corporate travel solutions. southwest. com/corporatetravel

CAN I COME? Chimi the dog, World Traveler Pet fare: This little guy is too cute to leave at home! Bring your small dogs and cats onboard so they can enjoy a vacation, too. southwest.com/pets

SEPTEMBER 2014 SOUTHWEST

F7_B_products_ebk.indd 123

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8/12/14 2:51 PM

SPOTLIGHT

Introducing the NOC The recently opened Network Operations Control center is Southwest’s new operational hub.

ALL TOGETHER

The new facility houses an array of groups in a central location.

Did you know there are Southwest Airlines Employees in Dallas who are dedicated to each and every part of your flight, from determining what Crew will serve you to what route your plane will take? These Employees are at the very heart of our complex network, in a brand new, state-of-the-art facility called the Network Operations Control.

The Network Operations Control, better known as the NOC, opened its doors in early May, and it houses the Employees of our Network Operations Control Department, who have a stake in all aspects of launching 3,500-plus departures every day. Having all of these voices in one room provides visibility to just about everything that happens in the operation on a daily basis. With the hundreds of decisions we make every day, having stronger coordination among all of the groups that make up the Department—including Meteorology, Flight Dispatch, Customer Service Coordinators, and Crew Scheduling, among others—helps us make the best possible choices for our Customers.

Since the Team stationed at the NOC is responsible for overseeing our flight operations

and Customers’ experience, it must be able to function 24/7. The building was constructed to withstand a category F-3 tornado and includes fireproof doors that can be engaged in the event of an emergency. And every aspect of the facility was carefully designed so that our Employees can manage their high-stress jobs with ease.

For instance, the blue lighting inside is proven to reduce stress and ease eyestrain, and the undulating ceiling is intended to reduce noise levels. In short, the NOC’s aesthetics aren’t just for show. Every element was intentionally designed with our Employees, our operation, and you, our Customers, in mind.

When you look out on the NOC floor, it’s amazing to see how far we have come from the one Dispatch desk we had when Southwest first took to the skies in 1971. Throughout the years, we have not been shy about saying how much we LUV our Customers and Employees, and the NOC is evidence of our continued commitment to them and the cities we serve.

—Matt Hafner, VP Network Operations Control

124 SOUTHWEST SEPTEMBER 2014

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8/11/14 10:05 AM

Finally, an e-mail worth reading.

Click ’n SaveŽ e-mails deliver the best fares directly to your inbox so the only thing you have to worry about is deciding where you want your next adventure to be. Start your adventure now at southwest.com/email or by texting your e-mail address to 83793.

swa B click n save.indd 1

7/30/14 9:47 AM

COMMUNITY OUTREACH CLEAN SWEEP

Employees pitch in at the Tecolote Recreation Center in San Diego.

Keeping Our Commitment When it comes to giving back, Southwest stands firm.

At Southwest Airlines, we live by The Golden Rule; it’s at the heart of everything we do. When we started out more than 43 years ago, it was the support, generosity, and sacrifices of our Employees and Customers that got us through the turbulence of those early years. We haven’t forgotten our beginnings and have never taken relationships—with our Employees, Customers, and communities—for granted. We believe in connecting people to what’s important in their lives. We know these connections often happen in communities, and our commitment to them is as strong as ever.

Southwest has supported our communities since the very beginning by encouraging the

Servants’ Hearts of our Employees. We are in the kitchens of Ronald McDonald Houses, preparing and serving dinners for families whose children are receiving care for life-threatening illnesses.

We are in the classroom, teaching fifth graders goal-setting, aviation, and career skills through our Adopt-A-Pilot program. We are outside, revitalizing public places through our Heart of the Community program.

Regardless of where we choose to serve, one thing remains constant: We may be an airline, but we do some of our best work on the ground, in our communities. We believe in bringing people together, inspiring change, and making a difference in the lives of others. We support global and national nonprofit organizations, champion our own giving programs, and encourage individual Employees and community members to volunteer and advocate for the causes they believe in most. And it always comes from the heart.

—Whitney Bartels

126 SOUTHWEST SEPTEMBER 2014

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8/11/14 10:04 AM

FLIGHT SERVICE

Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Permitted Pueden usarse dentro del avión

Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle.

Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories.

Please use headphones for all audio and video.

Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos, excepto si un Miembro de la Tripulación indique lo contrario.

Puedes sujetar un PED pequeño en la mano, llevarlo encimo, enla ropa o en un bolsillo en el respaldo delasiento. Los dispositivos y accesorios nopueden bloquear el acceso en el pasillo. Los PEDs grandes como computadorasportátiles

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN)

Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN)

que pesen 2 libras o más deben de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje.

Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios. Por favor usa auriculares para cualquier sonido o video.

Audio Players Aparatos de audio

Satellite Radio Radio por satélite

DVD/CD Players Reproductores de DVD/CD

Video Camcorders Videocámaras

Digital Cameras Cámaras digitales

Bluetooth Devices Dispositivos Bluetooth

GPS Receivers GPS

Laptop Computers Computadoras portátiles

Hand-Held Electronic Games Juegos electrónicos portátiles

Always Permitted Pueden usarse en todo momento dentro del avión Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados también son permitidos.

Electric Shavers Rastrillo eléctrico Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (WalkieTalkies) or Scanners Radios emisores/ receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos electrónicos y dispositivos para fumar

Television or AM/FM Radio Receivers Televisión o radios de AM/ FM

NoiseCanceling Headphones Auriculares que aislan el ruido

CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request. Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing.

Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item.

Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

SEPTEMBER 2014 SOUTHWEST

F3_B_flightservice_gc.indd 127

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8/12/14 4:34 PM

INFORMATION

Inflight Entertainment WiFi

Inflight

See Inflight Entertainment Entertainment Portal More Information Inflight Entertainment Portal Portal for pricing.

• Our Inflight Entertainment Portal • Browse the Web, check e-mail, or allows you to access free content, update your status on social media. including games, a flight tracker, and • In order to provide a top-notch WiFi all that southwest.com has to offer. experience, we limit access to certain • WiFi, TV, and Movies are all accessible high-bandwidth applications and from the homepage of the portal. websites including Netflix, HBO Go, and VoIP.

How to Access

Messaging See Inflight Entertainment Portal for pricing.

• Available all day per device*.

• Stay in contact with friends and family like you never left the ground.

• Information about which apps are available can be found on the Inflight Entertainment Portal.

TV Free, compliments of DISHt! • Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes*.

• Compatible device information can be found on the Inflight Entertainment Portal. tDISH is a registered trademark of DISH Network L.L.C.

Movies See Inflight Entertainment Portal for pricing.

• Choose from a wide selection of popular titles, including recent releases, classics, and children’s films.

• Movies can only be viewed while device is connected to Southwest WiFi.

Every device is different, but here are the basic steps: • Once onboard a WiFi-enabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gateto-gate.

• View available wireless networks, select “Southwest WiFi,” and connect.

• Launch your Web browser to be directed to the Inflight Entertainment Portal (you might need to hit “refresh”), or navigate to southwest wifi.com.

• A list of supported devices and operating systems is available on the Inflight Entertainment Portal FAQ.

More Information • Service on flights to/from destinations outside the contiguous U.S. is currently not available for the entire flight.

• Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. Please call 1-800435-9792 to report any problems you may have encountered with your WiFi service.

AIRTRAN WiFi Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything. Work. Shop.

Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld).

• Look for the “gogoinflight” signal, then connect.

• Launch your Web browser, and sign up.

WiFi Support • On the ground, visit gogoair.com, or call Gogo customer service at 1-877-350-0038. In the air, visit air.gogoair.com.

Free Access to SkyMall.com • Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session) . Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall. com/AirTranWiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

Service on flights to/from international destinations is currently not available for the entire flight.

* Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

128 SOUTHWEST SEPTEMBER 2014

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8/13/14 10:57 AM

Customs & Immigration 1

This Space For Offical Use Only

Customs Declaration

3

2

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.”

1 Family Name

First (Given) 2 Birth date

Middle Month

Day

LIQUOR $5 • Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

• Canadian Club® Reserve • Tanqueray® Gin

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

BEER $5 • Bud Light® • Miller Lite® • Heineken®

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

Beverages WINE $5

Year

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

PREMIUM BEVERAGES $3

(c) State

5 Passport issued by (country)

• vitaminwater® XXX (Açai-Blueberry-Pomegranate)

6 Passport number 7 Country of Residence 8 Countries visited on this

trip prior to U.S. arrival 9 Airline/Flight No. or Vessel Name 10 The primary purpose of this trip is business:

Yes

No

12 I have (We have) been in close proximity of livestock:

Yes Yes Yes Yes Yes

No No No No No

13 I am (We are) carrying currency or monetary instruments over $10,000 U.S. or foreign equivalent:

Yes

No

Yes

No

11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture: (such as touching or handling)

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise: (articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare.

I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.

✗

Signature

Date (month/day/year)

CBP Form 6059B (04/14)

U.S. CUSTOMS DECLARATION FORM** Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TR ANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter WN for Southwest or FL for AirTran, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.” 1

2 MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered at time of checkin for your return flight. Passengers unable to present this form at time of departure will be fined

by Mexican Immigration.

3

** Go to cbp.gov to download, fill out, and print this form before your next international flight.

COMPLIMENTARY BEVERAGES • Coca-Cola® • Seagram’s® • Coke Zero™ Seltzer Water • Diet Coke® • Tomato Juice • Sprite® • Mr & Mrs T® • Sprite Zero™ Bloody Mary Mix • Dr Pepper® • Minute Maid® • Diet Dr Pepper® Cranberry • Seagram’s® Apple Cocktail Ginger Ale • Minute Maid® • Seagram’s® Orange Juice Tonic Water Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, liquor, and vitaminwater®.

• Minute Maid® Apple Juice • LIFT® Coffee* • Decaf Coffee* • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water * Creamer available

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans. Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

AIRTRAN LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s® BEER $5 • Bud Light® • Miller Lite® • Heineken®

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

WINE $6

COMPLIMENTARY BEVERAGES • Coca-Cola® • Seagram’s® • Coke Zero™ Seltzer Water • Diet Coke® • Mr & Mrs T® • Sprite® Bloody Mary Mix • Sprite Zero™ • Minute Maid® • Seagram’s® Cranberry Ginger Ale Apple Cocktail • Seagram’s® • Minute Maid® Tonic Water Orange Juice

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Purified Drinking Water

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Rapid ® Rewards

The name says it all.

Rapid Rewards offers more ways to earn points to redeem for reward flights and no restrictions to get between you and your favorite destinations. You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits: UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE* A-LIST TIER BENEFITS

A-LIST TIER PREFERRED BENEFITS

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (on WiFi-enabled planes) • 100% point-earning bonus

Make your points go further.

AirTran Airways A+ Rewards

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location. Plus, Rapid Rewards Visa cardmembers earn two points for every dollar spent. Visit southwest.com/pointscenter to get started.

You can keep earning and redeeming A+ Rewards Credits for any travel booked and flown through AirTran through November 1, 2014. Your active credits will then be converted to Rapid Rewards Points at 1,200 Rapid Rewards Points per credit.

Visit aplusrewards.com to enroll in A+ Rewards!

Earn Even Faster With The Rapid Rewards Credit Card.

PREMIER CARD EXCLUSIVE BENEFITS: • Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines.

• Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases.

• Earn 1 point per $1 spent on all other purchases.

• Earn 6,000 bonus points after your Cardmember Anniversary.

• Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change. See southwest.com/applytoday for pricing and rewards details.

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Enroll now!

It’s free and easy to join Rapid Rewards!

Sign up now at southwest.com/enroll or by texting PLANE to 72743 to get started.

Earn more points when you visit our Partners.

Hotels Receive 600 points per qualifying stay.

Radisson Blu Radisson® Country Inns & Suites By CarlsonSM Park Inn by Radisson Park Plaza®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency® Hyatt Place™ HYATT House™

JW Marriott® EDITIONSM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments® SpringHill Suites by Marriott® Fairfield Inn and Suites by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay® The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Rental Cars Receive 600 points per qualifying rental.

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection® Sheraton® St. Regis® W Hotels® Westin®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites®

by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Earn thousands of points for hotel stays booked through Rocketmiles. Visit rocketmiles.com/southwest.

Home & Lifestyle

Shop & Dine

Earn 12,500 points when you sign up for DISH. ® Visit dish.com/southwest to learn more.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Earn points when you sign up for qualified electric service plans in participating states.* Visit southwest.com/energy.

Earn Rapid Rewards Points for shopping with many of your favorite online retailers!

Visit rrshopping.southwest.com to learn more!

Specialty Earn points for sharing your opinions with e-Rewards.

Visit e-rewards.com/southwest to join now!

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, and PA. Reliant and Everything Energy services TX.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. All Rapid Rewards rules and regulations apply. ©2014 Southwest Airlines Co. ©2014 AirTran Airways. All rights reserved.

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TERMINAL MAPS

International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

Baltimore (BWI)

Chicago (MDW)

Denver (DEN)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Main Concourse

Main Terminal

Terminal A

DOMESTIC DEPARTURES

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourses A and C

Concourse C

Airside 2

INTERNATIONAL DEPARTURES

Concourse C

Concourses A, B, and C

Concourse A

Concourses A and C

Concourse C

Airside 2

INTERNATIONAL ARRIVALS

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

Main Concourse

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

TICKET COUNTERS

RECHECK LOCATION

Connecting to an International Flight • Go directly to the Southwest/AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip.

• Customers traveling internationally into the United States with a connecting flight may carry liquids in carryon baggage, provided they were purchased in duty-free shops and placed in secure, tamper-evident bags (STEBs).

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) International Terminal Lower Level

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

Orlando International Airport (MCO)

Lower Level

Level 2

Terminal A Level 3

Main Terminal

Terminal B

International Arrivals International Arrivals

Midway International Airport (MDW) Lower Level

Main Terminal

General Mitchell International Airport (MKE) Main Terminal

Lower Level

Lower Level

Denver International Airport (DEN)

Main Terminal

Level 5

Level 5

Level 6

Lower Level

Legend Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 5 Level 6

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ROUTE MAP

Where We Fly PACIFIC TIME

MOUNTAIN TIME SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

FLINT

DE

CHICAGO (MIDWAY)

AKRON/ OMAHA INDIANAPOLIS DAYTON

DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX)

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE AMARILLO

TULSA

SAN DIEGO

MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

BIRMINGHAM

TUCSON

DALLAS (LOVE FIELD) EL PASO MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA

NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN

We Get You There

You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

MEXICO CITY

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EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER GRAND RAPIDS

KEE

FLINT

ALBANY

BUFFALO/ NIAGARA FALLS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

DETROIT CLEVELAND

PHILADELPHIA

APOLIS

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

OUISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

ILLE

CHARLOTTE GREENVILLE-SPARTANBURG

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

JACKSONVILLE ORLANDO

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU

SAN JUAN PUNTA CANA

CANCÚN

MONTEGO BAY

ARUBA

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The “If” List

Stana Katic, if a picture paints a thousand words, what are you doing in that picture? I’m drawing myself into being and filling in the colors as I go.

The star of ABC’s Castle is also the founder of the Alternative Travel Project, a global initiative that encourages carfree commuting.

If you could have created any one great work of art by another artist, what would it be ? “Jambi,”

by Tool. Or the Trevi Fountain.

If you had to choose the most beautiful sentence ever written, what would it be? I underline, highlight, and write all over my books. That being said, choosing “the one” is impossible. The poem “You Were Brave in that Holy War” by Hafiz is a deep and dear friend.

If you had to name the three biggest differences between you and Castle’s Detective Kate Beckett, what would they be?

1. Beckett has waaaay more trench coats than I do. 2. I’m faster in heels. 3. My weapon of choice would be the bow and arrow.

If you were in a band, what would it be called, what would you be playing, and what’s the song? The band: Arkhipov Saved the Planet. The instrument: accordion. The music: rock. The song: “Everything Makes Sense in France.”

PHOTOGRAPHY BY BRIAN BOWEN SMITH

If you could have any meal delivered to your door right now, what would it be? My mom’s schnitzel, my brother’s bread, my uncle’s wine, and a cucumber salad.

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