October 2015

SOUTHWEST THE MAGAZINE

Not just a new word, but a philosophy. page 54

OCTOBER 2015

OCTOBER 2015

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Defining the Future of the Public Research University

UC San Diego Understanding China China has the world’s largest population and secondlargest economy. It also has the second-largest military and is the largest exporter and producer of a broad range of goods. At the same time, the nation is experiencing tremendous economic, political, social and environmental instability. In critical research, artistic production and student training, the next generation of humanists and social scientists at UC San Diego is casting new light on this global powerhouse.

Shanghai, with a population of more than 24 million, is the largest city in China and the largest city proper worldwide.

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14th

Best University in the World Center for World-Class Universities at Shanghai Jiao Tong University, 2015

Exploring Policy Across Disciplines and Borders

Ruixue Jia, PhD

How the incentives for Chinese politicians affect economic growth, the environment and workplace safety are key research topics of Ruixue Jia, PhD, an assistant professor and economist at UC San Diego’s School of Global Policy and Strategy. A recipient of the 2015 Hellman Fellowship—a prestigious award for young, distinctive and creative faculty—Jia plans to look next at the spread of air pollution from China to South Korea and how the rise of China affects its neighbor’s economy and environment.

Transforming Sound to Compose New Music

Lei Liang, PhD

Drawing on the rich traditions of his native China, composer Lei Liang, PhD, creates new musical forms by blending his Asian heritage with cuttingedge technologies. A composer-in-residence at UC San Diego’s Qualcomm Institute, Liang collaborates with audio software engineers and developers to produce multimedia works that are defining the sound—and look—of new music. His concerto for alto saxophone and orchestra, Xiaoxiang, was one of three finalists for the 2015 Pulitzer Prize for music.

Tracking Consumer Culture on a Massive Scale

Karl Gerth, PhD

Over the past 30 years, hundreds of millions of Chinese have adopted new consumer lifestyles.

Karl Gerth, PhD, professor of history and the Hsiu Endowed Chair in Chinese Studies at UC San Diego, is a leading expert on the interconnected and wide-ranging ramifications of this consumerism. His research highlights the dangerous consequences of unbridled growth: rampant and life-threatening harm to the environment. Gerth also co-directs the renowned graduate program, committed to training the future generations of modern China scholars.

Learn more at ucsd.edu.

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D AT in g  r e a l c o n n e c t I o n S

DAT E SM A RT ER

The Couple  GreG Steed: CEO, Northwest Brewing Company educ: BA, Western Washington Univ.

IntereStS: Running, golf, skiing  JennIe (Bowen) Steed: Marketing Brand Manager – International Coffee Corporation educ: BA, University of MA, Amherst IntereStS: Yoga, Theatre and Hiking

It’s rare to hear about a love story that starts on an airplane. When single, we all secretly wish that the romance of meeting someone while traveling just might happen to us.

J

ennie Bowen Steed’s idea of finding love changed on a flight when she saw an ad for It’s Just Lunch, a personalized matchmaking service for busy professionals.

Jennie had been divorced for two years, and

her time was focused on her career & family.

The ad read like a good friend who could introduce her to single, professional men she wouldn’t have the opportunity to meet on her own. Today, Bowen Steed is married to

It’s Just LuNch matchmakErs sharE thEIr INsIghts:

see what they have to say 

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her match Greg Steed whom she met through It's Just Lunch. We sat down with Greg and Jennie to learn about their dating experience, lifestyle, and why they chose to invest in their pursuit of relationship happiness. 

"Dating shouldn’t feel like a job. Finding a match takes work – but let it be my job.

Then you can go have the fun."

-Melissa Brown

8/27/15 11:05 AM

Promotion

Where were you at in your life when you decided to join IJL?

grEg:

I’d been divorced for about two years, and it was a hectic time career wise. My company was in a transitional phase, and it demanded a lot of my time and effort, so I didn’t have time for much else.

JENNIE: I’d also been divorced about two years. Being a single mom and working full-time, it wasn’t a huge priority of mine to go out and do the legwork it took to meet someone; it felt like having another job, and I didn’t have time for that.

Favorite first date memories?

grEg: I was attracted to her right away. On the second date there was a real chemistry. Then it evolved very, very quickly.

JENNIE:

When Greg and I started talking, I discovered we had similar careers. I remember the conversation was so easy and comfortable. When I shared my date feedback with my IJL matchmaker, I let her know that Greg and I had made arrangements to attend a big award dinner at his country club.

The minute I walked in, I knew he was a consummate gentleman. I felt so cared for. He was attentive and made sure I was introduced to everyone.

How did IJL compare to your online dating experience?

grEg: Online dating isn’t easy, it’s work. I’ve got a full-time career; I didn’t need another job. With IJL they did everything for me. You’re busy with your career and everything else going on – IJL was just easier.

The caliber of matches was much higher.

JENNIE: I saw an ad for IJL on a flight and was contemplating whether I was interested when someone close to me mentioned it as an option. I thought

I’d try it because it sounded like having friends who could interview people for you so when you went on a date you would know there’s something about the two of you that someone thought would be a good fit.

What would you tell a friend who was interested in IJL but was tentative about making the investment?

What's the most challenging part of working remotely from a dating perspective?

6 in 10 people say not meeting people as often

grEg:

At the end of the day what is your end goal? Then I’d ask, what’s the cost of being happy worth to you? The kinds of people who choose IJL aren’t fooling around. It’s not someone on the Internet just looking to meet a ton of people and date up a storm. It was definitely worth it for me.

05% 10% 15% 20% 25% 30% 35% 40% 45%

How much time do you set aside for your social life?

05% 10% 15% 20% 25% 30% 35% 40% 45%

NoNe 05% 10% 15% 20% 25% 30% 35% 40% 45%

I reserve my weekeNds for socIalIzINg

Best part about dating thru IJL?

grEg: Besides choosing all my matches I would say the scheduling of my dates. They call you and ask what your schedule is like, so you don’t have to worry about it. If I said I was available Wednesday or Thursday this week and Sunday next week they would find a way to fit dating into my schedule.

What sort of activities did you enjoy while you were dating?

JENNIE: We love to be outside. I also love going to places I’ve never been before. He loves to drive and take me places – whether that’s going to the beach or going to the mountains or some random lake that’s hidden away.

How has your life changed since you met?

grEg: It is totally different than it was.

I would say that there was a point in time when I felt a little bit lost.

Everything has completely turned around. Every day I wake up, and I enjoy the day. I enjoy being around her, the kids, and our home. Life is just better.

It’s Just Lunch has been matching busy singles since 1991. Find out what an It’s Just Lunch matchmaker can do for you by calling 1.800.858.6526 or visiting ItsJustLunch.com.

“The best way to get to know someone is face to face. You can only feel “chemistry” if you are next to someone looking into their eyes.”

-Amy Brinkman

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DatE by NumbErs

It depeNds how busy I am wIth work a few NIghts a week a lot

Do you prefer to text or call someone you’re interested in?

vs. call: 60%

text: 40%

How often do you utilize skype in a relationship?

only if we’re apart from each other for a significant amount of time.

32%

64%

never.

4% If we can’t spend a night with each other, you’ll find us on skype!

Source: IJL Singles Survey

800.858.6526 ItsJustLuncH.com

“Dating is such an important part of your life and shouldn’t be left to chance. You’ve got to be proactive and market yourself.”

-Sara Darling

8/27/15 11:02 AM

October 2015

77

When all roads lead to dense jungles, diverse wildlife, majestic waterfalls, and forest-fringed beaches, it’s easy to sink into what locals call pura vida—pure life.

54 Let’s Be Clear

Fairness, respect, and honesty are principles that Southwest has always lived by, but now we’ve created a word that captures our commitment: transfarency.

58 Best of Luck

Think good fortune is just a game of chance? Turns out there’s a reason some people catch all of the breaks. Discover their secrets.

Arenal Volcano towers above the rain forest.

62 The Original Rhythm

The extraordinary melodies harnessed by one musician spark a quest to decipher why the thrumming of the heart remains the most moving music on Earth.

PHOTOGRAPHY BY TANA26/ISTOCK

Your Adventure In Costa Rica

8 southwest october 2015

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Where the Rockies begin.

Adventure that Feeds the Soul. newmexico.org

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CONTENTS October 2015

48 In Every Issue Gary’s Greeting Saludos de Gary You Made Our Day Our Star Rapid Rewards Freedom Story 28 From the Editor 30 Feedback 34 Contributors 16 18 20 24 26

Play 89 Agenda 94 Fun! 112 Products and Services 115 Flight Service 116 Community Outreach 117 International Travel 117 Beverages 118 Inflight Entertainment 122 Rapid Rewards 124 Terminal Maps 126 Route Map 128 One Question BC Digital Extras

37 38 40 42

Number Shop Drink Eat

Work 45 Solution 46 Takeaway 48 Startup

Features

62

50 My Brief Career as a Bat Biologist 54 Let’s Be Clear 58 Best of Luck 62 The Original Rhythm 77 Your Adventure In Costa Rica 86 Promotional Series: Focus on Franchises 99 Promotional Series: Focus on Women’s Health our cover / Photography by The Voorhes

PHOTOGRAPHY BY BUFF STRICKLAND PHOTOGRAPHY (WOMAN), JOE CAFFERTY FOR HIPCAMP (CANOE), JEREMY KRAMER (MAN WITH GUITAR)

38

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October 2015 EDITORIAL editorial director Jay Heinrichs creative director Kevin de Miranda senior editor JK Nickell art director David W. Radabaugh managing editor Bradford Pearson associate editor Austin W. G. Morton assistant art directors Desiree Espada Kim Thwaits assistant editor Gabbi Chee Cotherman special projects editor Ben Marshall project designer Meagan Roach art intern Blithe Parsons editorial interns Rebecca Keay Linda Smith contributors Paul Blow, Nick Cabrera, Daniel Casciato, Daniel Downey, Brad Herzog, Jeremy Kramer, Natasha Lee, Don Lyman, Tim McDonagh, Manny Rodriguez, The Voorhes web development, pace interactive Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@southwestmag.com.

SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at Southwest.com.

ceo & owner Bonnie McElveen-Hunter chairman emeritus Eugene Johnston secretary-treasurer Patricia M. McConnell president Craig Waller chief operating officer & chief financial officer Leigh Ann Klee

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GARY’S GREETING

Forty-four years ago, Southwest Airlines embarked on a mission to give America the Freedom to fly—and we achieved it like no other airline in history. Last year, we expanded that Vision and set our sights on spreading our wings beyond U.S. borders.

We launched international service for the first time on July 1, 2014. This past summer, we brought the total number of flights to and from our destinations in Latin America and the Caribbean up to as many as 100 per day. And this month, we celebrate another major milestone in moving forward with our international plans.

On October 15, Southwest will join the city of Houston in celebrating the opening of a five-gate international terminal at William P. Hobby Airport.

Thanks to a partnership between Southwest and the Houston Airport System, Hobby Airport will become a gateway to Latin America. The project includes a new concourse, a Federal Inspection Services facility, a parking garage, and roadway modifications and improvements around the airport.

Coinciding with the terminal opening, Southwest will launch seven daily international flights from Houston to six destinations (Belize City, Belize;

Cancún, Los Cabos, Mexico City, and Puerto Vallarta, Mexico; and San José, Costa Rica). We’ll follow up next month by launching new service to Liberia, Costa Rica, and Montego Bay, Jamaica.

And this is only the beginning of our international Vision.

Houston will be a vital gateway moving forward, but we will also continue to expand our overall footprint beyond our borders. With the addition of Belize and Costa Rica, we’ll serve 12 destinations throughout Latin America and the Caribbean from 12 gateway cities in the U.S. For our Company, this marks the dawn of a new era. For our Customers, this means more flights and more destinations—all served with our famous Southwest Hospitality, travel-friendly policies, and low fares (see page 54 for more information on our fall advertising campaign). We aim to prove that the historical “Southwest Effect” (a phrase coined by the U.S. Department of Transportation to describe the trafficincreasing, fare-decreasing phenomenon that occurs when Southwest enters a new market) is alive and well and now extends beyond the lower 48 states.

Our Vision is to become the world’s most loved, most flown, and most profitable airline. It’s a bold ambition, for sure. But thanks to you, our valued Customers, we’ve learned to dream big, and we can’t wait to spread a little love to the rest of the world.

Gary Kelly Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

An Eye on International Expansion

16 SOUTHWEST MONTH 2015

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[Trans-fair-uhn-see] n.

1. Philosophy created by Southwest AirlinesŽ in which Customers are treated honestly and fairly, and low fares actually stay low— no unexpected bag fees, change fees, or hidden fees. Created and practiced exclusively

by Southwest Airlines.

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SALUDOS DE GARY

Con miras a la expansión internacional Aeropuerto William P. Hobby. Gracias a la alianza entre Southwest y el Sistema de Aeropuertos de Houston, el Aeropuerto Hobby se convertirá en un portal de acceso a América Latina. El proyecto incluye una nueva terminal, una instalación de Servicios de Inspección Federal, un estacionamiento, y modificaciones y mejoras viales alrededor del aeropuerto.

La apertura de la terminal coincidirá con el lanzamiento de Southwest de siete vuelos internacionales diarios desde Houston hacia seis destinos (Ciudad de Belice, Belice; Cancún, Los Cabos, Ciudad de México, y Puerto Vallarta, México; y San José, Costa Rica). Continuaremos el mes que viene con el lanzamiento del nuevo servicio hacia Liberia, Costa Rica, y Bahía Montego, Jamaica. Y este es

sólo el comienzo de nuestra Visión internacional.

De ahora en adelante, Houston será un portal de acceso vital, pero también seguiremos expandiéndonos más allá de nuestras fronteras. Con la incorporación de Belice y Costa Rica, prestaremos servicios en 12 destinos de América Latina y el Caribe, desde 12 ciudades de acceso en los Estados Unidos.

Para nuestra Compañía, esto marca el comienzo de una nueva era. Para nuestros Clientes, significa más vuelos y más destinos, atendidos con la famosa Hospitalidad de Southwest, políticas que apuntan a facilitar el viaje, y nuestras tarifas bajas (ver página 54 para obtener más información sobre nuestra campaña publicitaria de otoño). Queremos probar que el histórico “efecto Southwest” (una frase acuñada por el Departamento de Transporte de Estados Unidos para describir el fenómeno del aumento en el tráfico y la disminución en las tarifas que ocurren cuando Southwest ingresa a un nuevo mercado) sigue presente y en excelentes condiciones, y ahora traspasa los 48 estados continentales.

Nuestra Visión convertirnos en la aerolínea más querida, más usada y más rentable del mundo. Sin dudas, es una ambición audaz. Pero gracias a ustedes, nuestros valiosos Clientes, hemos aprendido a soñar a lo grande, y no podemos esperar a llevar un poco de nuestro amor al resto del mundo.

Gary Kelly Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

Hace cuarenta y cuatro años, Southwest Airlines emprendió su misión de dar a los estadounidenses la libertad de volar, y lo hemos logrado como ninguna otra aerolínea en la historia. El año pasado expandimos esa Visión y nos propusimos traspasar las fronteras de los Estados Unidos.

Lanzamos el servicio internacional, por primera vez, el 1 de julio de 2014.

El verano pasado, la cantidad total de vuelos hacia y desde nuestros destinos en América Latina y el Caribe alcanzó hasta 100 por día. Y este mes, celebramos otro hito importante—en continuación con nuestros planes internacionales.

El 15 de octubre, Southwest se unirá a la ciudad de Houston en la celebración de la apertura de una terminal internacional de cinco puertas en el

18 SOUTHWEST MONTH 2015

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WANT TO SHARE YOUR STORY? Have you witnessed an over-the-top act of Southwest Airlines Employee kindness?

Let us know at Southwest.com/ contact-us.

YOU MADE OUR DAY

THE WATER BOY

Dear Southwest,

My daughter took 38 flights in her first two years of life. Now she is 21/ 1/2 1/ /2 and has her own Rapid Rewards number. Her 45th flight (all with Southwest!) was the best of all. Capt. Rich Alheid started her experience in the terminal.

He greeted her with such enthusiasm and gave her a coloring packet. Then on our way onto the plane, he invited her into the cockpit. She was so excited to meet the pilots and get her picture taken with them. When we landed, Rich invited her to stop back in the cockpit, gave her the flight itinerary, and signed it for her. He is clearly passionate about his job and living the dream of Southwest values. Thank you, Rich, for giving our daughter and family such a wonderful experience. —Millie Minton

20 SOUTHWEST OCTOBER 2015

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I would like to compliment a flight attendant, David Gladden. I arrived at the gate very tired—I was using my cane and had on my walking boot. I asked him where was the closest store that I could buy water. He said he’d be glad to find me some and came back a few minutes later with a bottled water.

He would not let me pay him for it. I think he went way beyond what a gate agent needed to do, and I was very grateful for the help. —Linda Young MOTHERLY BOND

When I approached the front desk to inquire about any preboard opportunities, without question they let me go on in the preboard group, where I was able to get a seat right by the front bathroom. When I arrived on the plane, flight attendants Tomika Leonard and Jeri Lapp greeted me, recognized I was pregnant, and helped put my bags up. In the air, Tomika surprised me with a Diet Coke that said “Mom” on it. That was simply so sweet! Toward the end of the flight she gave me another Diet Coke that said “Dad” on it. I saved both as keepsakes to make me think of how nice people still are in this world. I will always think of Tomika and my experience with Southwest when I think of my first child. She was simply wonderful, and her counterpart Jeri was amazing as well. Throughout the entire flight they made sure I always had enough water ILLUSTRATION BY DANIEL DOWNEY

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and snacks. They genuinely cared, as they are both mothers themselves. I felt as if I was being introduced into an amazing club. Kudos, Southwest, for finding the best of the best for your team. —Carey Ledoux REFRESHING ENCOUNTER

I am representing a group of eight metro Atlanta firefighters that made a trip to New York to receive a piece of 9/11 World Trade Center steel for display at a metro Atlanta Fire

Department. None of the firefighters had flown with Southwest Airlines prior to this trip. Our flight originally got delayed due to mechanical issues and was then further delayed due to weather in Atlanta. In all we were delayed more than two hours. The plane was hot, the terminal was hot.

While all of this was occurring, flight attendants Jeannie Edwards and Shirley Ganues displayed some of the most professional, hospitable, courteous,and entertaining behavior

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that my fellow firefighters and I have witnessed on a plane. They passed out ice waters to the passengers, tried to keep us all abreast as soon as they received information, and kept the overall atmosphere uplifting. You now have eight happy customers who not only will return but will recommend that our family and friends use Southwest. —Lt. Rusby C. Crites SPECIAL ATTENTION

I’m writing today to bring your attention to an employee whose dedication to customer service is truly outstanding! His name is Carlos Tillman, and he’s a sky cap with ground operations at Hobby Airport in Houston. My wife was a cancer patient at MD Anderson until her passing on April 21 of this year. Carlos introduced himself to us the first time we curb-checked at Houston.

We were heading home following our consultation visit when we were accepted in one of the clinical trials for the treatment of leukemia. He explained the travel agreement Southwest had with MD Anderson, gave us his cell number, and told us to call him anytime we needed to change a flight; he would make the necessary changes to our reservations. He assisted us on more than one occasion, and I’ve never experienced more dedicated service from anyone in my more than 50 years of being a consumer. Thank you so much for your dedicated approach to customer service and satisfaction, as it sets you apart and well above all others in your industry. —Scott Young AIR FAIRY

Renaulda Roussell, our flight attendant, made my son’s day on our flight from Baltimore to Fort Lauderdale, Florida, this morning. He had accidentally swallowed his front tooth and was so sad that the tooth fairy wouldn’t come. So Renaulda “talked to the tooth fairy” after making an announcement over the PA and brought him a dollar. Thank you for going above and beyond!

—Dana Sexton

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OUR STAR First Officer, Marietta, Georgia

Keith Ensor FREQUENT FLYER

Keith is also a lieutenant colonel in the U.S. Air Force Reserves.

To thank Keith for his work and dedication, Jersey Boys is proud to give him two tickets to see the show in Las Vegas.

Congratulations, Keith!

24 SOUTHWEST OCTOBER 2015

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While First Officer Keith Ensor enjoys his time at the controls of Southwest Airlines planes, he says that one of the most rewarding parts of his job is the time he gets to spend outside the flight deck. “I love to help Customers who need special assistance boarding the aircraft,” he says. “I love to hear about their trips, any adventures from their vacation, or the grandkids they’re going to see.”

But Keith doesn’t stop at lending assistance while on planes. In one of his favorite stories, a Customer realized he’d left his phone and keys in a rental car and ran up the aisle to try and retrieve them. Luckily for the Customer, Keith overheard and took matters into his own hands, personally running through security and retrieving the items from the rental car representative. Keith raced back to the aircraft, reunited the Customer with his possessions, and still pushed the plane back from the gate on time.

For Keith, going above and beyond is just part of the Southwest DNA. “I’ve seen so many acts of love here, and that is the reason I enjoy coming to work.” In the past eight years, he has also enjoyed the schedule flexibility and flight benefits that come with working for an airline. He and his wife use their benefits to keep up with their four children, who compete in sports tournaments and perform at music events across the country.

He also juggles his duties as a lieutenant colonel in the U.S. Air Force Reserves.

Keith’s stories about the Southwest Family have entertained his own family and even inspired his son Elijah to write a song titled “Love.” Whether he’s helping Flight Attendants pass out peanuts while he’s traveling for leisure or giving his time and energy for our country, Keith shows his Southwest Heart in everything he does. We’re so lucky to have you in our ranks!

—Amy Thornton

PHOTOGRAPHY BY HAROLD DANIELS

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RAPID REWARDS FREEDOM STORY Producer and Content Creator, Los Angeles

Justine Ezarik HAVING A BALL

Justine flaunts hidden talents in her videos.

26 SOUTHWEST OCTOBER 2015

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After she coded her first website on her family’s computer at the age of 10, it was no surprise that Justine Ezarik’s life would center around the Internet.

Known more commonly to her fans as “iJustine,” Justine now boasts 1.8 million followers on Twitter, and her YouTube videos have garnered more than 376 million views. An early adopter of all things Internet, Justine had created video blogs for several years before her video “iPhone Bill” catapulted her to viral fame. The video showcased the service bill she received after purchasing the original iPhone in 2007—the bill arrived as 300 itemized pages in a cardboard box. Soon after, Justine found herself on major news outlets across the country (and she switched to e-billing).

Nowadays, Justine crisscrosses the country to speak at tech conferences, connect with fans at events such as VidCon and ComicCon, host Call of Duty tournaments, and visit friends and family back home in Pittsburgh.

“In any given week, it’s more likely than not that I’ve got a flight somewhere somewhere,” Justine says, and she has A-List Status in Southwest Airlines’ Rapid Rewards program and the highly coveted Companion Pass to show for it. The tech guru is thankful she can stay connected, even in the sky.

“WiFi is key, but most of the time I like to watch my favorite shows with the free live TV.” There’s a lot of love between Justine and Southwest, which is why in 2014 the airline was proud to provide the backdrop for one of Justine’s popular videos, in which she dances her way down the aisle of a Southwest jet to Pharrell’s “Happy” at 35,000 feet.

“Southwest is definitely the friendliest and funniest airline I’ve flown, so I always feel right at home,” she says. This has been especially important the past several months as she’s been on tour promoting her book, I, Justine: An Analog Memoir,, which you can preview for free via Southwest’s Memoir Inflight Entertainment Portal.

Justine, thanks for being such a loyal Customer. We don’t just love you, we “Like” you, too. —Adam — Rucker

PHOTOGRAPHY BY MELISSA VALLADARES

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from the editor

Dear Reader,

must seem a godsend to frantic parents.

But I wanted Dorothy Jr. and George to know that a great book isn’t something that puts you to sleep. It wakes you up.

Reads stopped when the kids started reading to themselves before bed. This was a good thing, but I yearned to turn the clock back for just one more page.

Years later, George decided to walk from our home in New Hampshire to begin college in Vermont. I joined him on this five-day trek, bringing a book, Melville’s Typee. George forgot his, so, lying together in a small tent, I offered to read mine aloud. Suddenly, I felt George’s big head clunk onto my chest. One more time, we had Reads again. Neither of us wanted to fall asleep.

Jay Heinrichs EDITORIAL DIRECTOR @JAYHEINRICHS

WAKING HEART

Great books spark high adventure and lasting memories.

PHOTOGRAPHY BY DAVID MALAN/GETTY IMAGES

When my two children were little, we held a nightly ritual called “Reads,” with a kid under each arm and a good book. On page 62, JK Nickell writes about a musician who helps parents hear their children’s heartbeats forever. During Reads, it was my heartbeat my children would hear.

Their favorite books changed as they got older, from Goodnight Moon and Blueberries for Sal to The Lion, the Witch and the Wardrobe. But the tradition stayed the same: At an appropriate stopping point, I’d slam the book shut and both kids would chant, “One more page?” And I would read some more. My children were literally close to my heart during these times, and Reads almost always ended too soon.

That’s why I felt a little ambivalent recently when I saw that the No. 1 book on Amazon was The Rabbit Who Wants To Fall Asleep. Advertised as “a new safe and innovative way to help your child fall asleep,” this work of soporific literature

28 southwest october 2015

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feedback

Talk to Us Send your letters to 2811 McKinney Ave., Suite 360, Dallas, TX 75204. For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, please visit the “Contact Us” page at Southwest.com.

I was flying home to California on Southwest Airlines when I opened Southwest: The Magazine to find “The King of Tides” [July 2015]. I wanted to let you know how much I loved the story. It was touching, vulnerable, and beautifully written. It was an amazing journey to take mentally and emotionally. It moved me, inspired me, and left me wanting more of the story. I will be excitedly looking to read Kim’s other works to be further inspired. Thank you for sharing this story.

I will be reading and rereading it for a long time to come.

Lynetta Reid

facebook.com/ SouthwestMagazine @SouthwestTheMag #SouthwestMag @SouthwestMagazine #SouthwestMag

GO FISH

Thoroughly enjoyed the article [“The King of Tides,” July 2015] about the writer’s relationship with her dad and their shared fishing trips. I taught my daughter and son to fish when they were young, and they have shown their kids the same special, simple, almost spiritual fun. Annie still catches the biggest fish, which her husband has finally accepted. Thanks for your gift.

Warren West MERRIAM, KANSAS

/ Only those who fish can know the wisdom of angling, Warren. Many thanks.

CAMARILLO, CALIFORNIA

/ We’re proud to have introduced this great young

IN HOT WATER

writer to you, Lynetta. We expect that you’ll be hearing a lot more about Kim in the future.

As a pepper aficionado, I read with interest your item titled “Spice Things Up” in the July 2015

PHOTOGRAPHY BY DESIREE ESPADA (MAGAZINE)

Dear Editor,

letters@southwestmag.com

30 southwest october 2015

F1_October_feedback_DE.indd 30

9/4/15 2:00 PM

#myphx

This is where you abandoned expectations and began to embrace each moment.

You wouldn’t have guessed it. But you’ll never forget it.

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issue. There are several places in Houston that offer jerk chicken.

My favorite is Reggae Hut in the Museum District. I don’t know how authentic it is, but I sure like it!

One point to note in your article—I believe the pepper traditionally used in jerk chicken is the Scotch bonnet, not the habanero. They are related but not the same. The former is widely used throughout the West Indies, including Jamaica, whereas the latter is standard fare in Mexico.

Both have similar heat levels, i.e., very hot and not for the timid.

Mike Ciancone HOUSTON

/ You’re right, Mike: Traditional jerk seasoning does include the Scotch bonnet pepper. While consulting the authorities, we also learned that the word “jerk” comes from the Spanish charqui, meaning “dried meat.” It’s where we get our jerky.

knew I’d be writing to thank Jay Heinrichs on behalf of everyone who’s ever been medically declared incapable of performing a life-giving activity. In February 1994, a head-on collision on the basketball court left me limping off the court with a ruptured anterior cruciate ligament. It was the last time I played basketball. But don’t feel bad for me, because a year later—even though four different instructors confirmed I was cursed with two left feet and as such would never learn to dance—I started salsa classes like my very life depended on it and finally learned how to dance. Having repeatedly overcome major self-inflicted injuries, I’m sure everyone reaches a point where they move on to whatever is next. When that happens to Jay Heinrichs, I look forward to reading about it too.

Charles Ponzio

GAME CHANGER

I’m a road warrior, and I flew over 150,000 miles last year. I don’t always read the magazine, but a few years ago I changed my life when I read an article about the Color Run and how an older gentleman had completed a marathon as part of his bucket list [“Fun in Motion,” August 2012]. I’ve never been much of a runner, but I thought, If he can do this, so can I. I talked a friend of mine into doing the Color Run with me, and last August we did a sprint triathlon together. Then I took on the challenge of getting my chorus of 100 women into better shape by starting a walking program. Twentytwo of them joined me on a Color Run, and they are already talking about making it an annual event. My chorus and I are healthier because I deviated from my travel routine and read your magazine.

Laura Bode

AUSTIN, TEXAS

JUST DANCE

/ You’re an inspiration, Charles.

Halfway through reading “The Mountain of Youth” [May 2015], I

When we can’t leap, maybe we can dance.

SUNNYVALE, CALIFORNIA

/ Thanks for that wonderful news, Laura. You just made our month.

Discover adventure at Red Lion Hotels. With exciting locations, modern accommodations and a great staff that knows all the best spots in town, the only question is... where to?

Book your next adventure at redlion.com

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9/4/15 2:01 PM

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contributors

Meet the people behind this issue.

Jeremy Kramer PHOTOGRAPHER

The Original Rhythm/ p. 62 Jeremy captured portraits of the innovative music therapist who honors his patients with (literally) heartfelt songs.

“Brian and I connected over our love for music right away. There was a point where we were both singing along to Leon Bridges while shooting.” @JEREMYKRAMERPHOTO

Natasha Lee PHOTOGRAPHER

Let’s Be Clear/ p. 54

Don Lyman WRITER

My Brief Career as a Bat Biologist/ p. 50

Brad Herzog WRITER

Best of Luck/ p. 58 The author of The Presidents says his top destination is Springfield, Illinois.

“The Abraham Lincoln Presidential Library and Museum is like Disneyland for history nerds.”

Don’s calamitous foray into animal biology didn’t tarnish his zeal for science. His favorite spot in Boston: “The Harvard Museum of Natural History includes a branch that was founded in 1859 and has some 21 million specimens.”

Natasha had such a good time on assignment, she didn’t want to leave. Not that she’s eager to give up her weekends: “My perfect Sunday in Santa Monica includes goodies from Milo & Olive, oysters at Blue Plate Oysterette, and ice cream from Sweet Rose Creamery.” @TALKTONATASHA

@DONLYMAN2

@BRADHERZOG 34 southwest october 2015

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PLAY Number

NYC’s subway turns

111

this month.

On the evening of October 27, 1904, over 100,000 people, dressed to the nines, waited for the ride of a lifetime.

In exchange for 5 cents’ fare, they were granted the honor of being inaugural passengers on New York’s brand-new underground transit system—the nation’s second, after the Boston T—which, at the time, covered 9.1 miles with 28 stops from downtown Manhattan to Harlem. These days, the subway tracks span some 660 miles (roughly the distance from the Big Apple to Detroit), and its routes comprise 421 stations across four boroughs, more than any system of its kind in the world. A platform for success indeed.

TIME TR AVEL In NYC for the holidays?

Venture underground and you just might end up on one of the restored vintage trains put back into circulation for special occasions.

PHOTOGRAPHY BY MANNY RODRIGUEZ

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october 2015 southwest 37

9/10/15 1:02 PM

PLAY Shop

Found in Austin

Blogger Camille Styles dishes on the ATX goodies she just can’t pass up.

Muscle Soak milk + honey I stock up on this line of organic bath and body products to bring the spa into my bathroom when I’m too busy for an appointment. $26; milkandhoney.com

Greeting Cards antiquaria design studio The gorgeous and intricate illustrations on these cards make them feel special. $5; shopantiquaria.com

Watermelon Agave Popsicle goodpop A freezer essential, these pops, made with all-natural and organic ingredients, come in loads of great flavors. $6 per box; goodpops.com

Workout Clothes outdoor voices Hands down my favorite items to wear for barre class or trail runs. $95; outdoorvoices.com

PHOTOGRAPHY COURTESY OF BUFF STRICKLAND

For more of Camille’s must-haves, check out her blog: camille styles.com.

38 southwest october 2015

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PLAY Drink MAKE IT ↓

ORDE R TH IS

Ecstasy for Candlelight

Combine 1½ ounces Yzaguirre dry vermouth, ¾ ounce Tempus Fugit Kina L’Aéro d’Or d’Or, ¾ ounce Lacuesta Vermut Rojo (red vermouth), a barspoon of Tempus Fugit Crème de Cacao, 1 dash Angostura bitters, and 1 dash Legendre Herbsaint in a double Old Fashioned glass.

Stir 25 times. Serve over ice with an orange peel.

Just like the Big Easy itself, this layered libation from Cane and Table in New Orleans is a swirl of influences and cultures.

With two different Spanish vermouths, a French aperitif, and bitters from Trinidad and Tobago, the ingredient list reads like an atlas. The resulting concoction closely resembles a Manhattan but carries a much lower proof (meaning you can have a couple, and you should). And with the herbs and botanicals suspended in all the wines, it works well as an aperitif or a digestif, says bartender and co-owner Nick Detrich.

Whether you pull up a stool on Decatur Street or take on the challenge of mixing one up for yourself, your palate is in for an adventure.

The drink’s low proof means there’s always room for more than one.

40 southwest october 2015

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PLAY Eat TRE N DI NG

Fried Chicken

Dinner at The Fat Ham in Philadelphia is as down-home as it gets north of the Mason-Dixon Line. Top Chef winner Kevin Sbraga opened the cozy University City spot with Southern sensibilities in mind, and nowhere is that more apparent than in the restaurant’s hot chicken. Sbraga serves the Nashville specialty, which involves a buttermilk-soaked bird tossed in cayenne sauce, with house-made brioche, creamy ranch, and dill pickles, leaving diners’ mouths neon-red with heat. On Sundays, the dish is part of the restaurant’s weekly family-style supper. Cue the Sly Stone.

WANT MORE? Browse the Inflight Entertainment Portal for the best spots to eat, drink, stay, and play in your final destination.

It’s free!

Is your mouth on fire?

Ours too.

/ MIAMI BEACH, FL

Yardbird nails a few takes on fried chicken, including one with a mess of Southern twists: a cheddar waffle, peppery watermelon, and boozy maple syrup.

/ WASHINGTON, D.C.

Upscale comfort food fills the menu at James Beard Award– winning Central. The classic dish gets its crunch from day-old breadcrumbs.

/ JERSEY CITY, NJ

The trick to chef Dale Talde’s crust?

The double fry. The Korean-style bird at Talde is soaked in a kimchi-yogurt marinade, battered, and then fried twice.

/ FORT WORTH, TX

At Grace, chef Blaine Staniford puts an Asian spin on his crispy bird, using fermented bird’s eye chili sauce, yuzu aioli, and toasted sesame.

PHOTOGRAPHY COURTESY OF VANESSA BEAHN

THESE CAME FIRST

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WORK Solution

Check out quickanddirty tips.com/ grammar-girl for more helpful hints.

Word Play

A rose by any other name is, well, wrong. Avoid linguistic pitfalls once and for all.

What are some commonly misused sayings?

“A lot of times people confuse sayings containing somewhat archaic words that are no longer in use,” says Mignon Fogarty, or Grammar Girl, the author of Grammar Girl’s 101 Misused Words You’ll Never Confuse Again. “A good example of that is ‘bated breath,’ which is often written incorrectly as ‘baited breath.’ Bated comes from the word abate, which means to hold your breath.

Another is ‘beckon call,’ which should be ‘beck and call.’ No one uses ‘beck’ anymore, but it means ‘to beckon,’ hence the confusion.”

Any others?

“There are tons: using ‘for all intensive purposes’ instead of ‘for all intents and purposes;’ ‘gorilla’ marketing instead of ‘guerilla,’ like the fighters; ILLUSTRATION BY DANIEL DOWNEY

F1_solution_KT.indd 45

‘deep-seeded’ beliefs instead of ‘deep-seated,’ like a county seat; ‘honing’ in on something instead of ‘homing’ in, like the pigeon. ‘Segue’ is spelled much differently than it’s pronounced, so people often write it as ‘segway,’ like the scooter.”

How can you ensure you’re using the right words?

“One of my favorite resources is the Google Ngram Viewer. It allows you to search the texts of all scanned Google books, and it shows you charts of how words or phrases have been used over time. The usage notes in The American Heritage Dictionary online are also very helpful.”

A lot of people would say language change leads to degradation. Do you agree?

“When you look back on the history of language and read about people clutching their pearls over using the word ‘drapes’ to describe curtains, it’s hard not to think that we’ll seem equally ridiculous 100 years from now by objecting to new words like ‘selfie.’ Language will only keep changing, and it’s not the sign of a deteriorating civilization.” october 2015 southwest 45

9/1/15 5:58 PM

WORK Takeaway

OUT TAKES

Elizabeth’s latest book, Big Magic, was released last month. Tune in to her Magic Lessons podcast for more insights on creative living.

FACING FEAR I talk to my fear the way you would a really freaked-out friend: “Thank you so much for all the times you spend looking after me, but I’m only writing a novel, so it’s not going to end in anyone’s death.”

THE PERFECT MY TH There’s no universal agreement on perfection. There are people who think the Sistine Chapel is gaudy and Hemingway is a hack.

It’s aspiring to something that literally does not exist.

Elizabeth Gilbert

Creativity and forgiveness go hand in hand, says the bestselling author.

Discipline is important, but it’s not nearly as important as selfforgiveness. What’s going to get you started working on day one is excitement, and what’s going to stop you from working on day two is looking back at what you did on day one. The reality of what we create never quite matches up with our original fantasy. Your self-disgust and your insecurity and your anger will leave you bloodied and broken. All the discipline in the world can’t combat that. I decided early on that I didn’t hate myself enough to beat myself up if my work didn’t match my aspirations. Part of why I practice forgiveness in creativity is because I want to make a lot of stuff, and if I start abusing myself I’m not going to write as many books. I want to write a lot of books.

Everyone’s just going to have to deal with it, including me.

PHOTOGRAPHY BY TIMOTHY GREENFIELD-SANDERS

CREATIVE MYSTERIES In ancient times, creativity was viewed as a collaboration between a human and an otherworldly force: a genius. I prefer to think that I have a genius who hangs out with me sometimes and sometimes is asleep on the job, but I have to do my part.

46 southwest october 2015

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WORK Startup

Calling all landowners: Visit hipcamp.com to learn more about the land-sharing program and how it can benefit you.

Plan and book the ultimate camping trip all in one place.

Here’s how founder and CEO Alyssa Ravasio describes the campsite discovery tool: A few years back, I wanted to spend New Year’s Eve camping by the ocean. It took me hours of research and countless open browser tabs to pinpoint a place that met my needs and was available— and even then there were a few surprises. I ultimately created Hipcamp to streamline the process and eliminate some of those frustrations. We offer the ability to search by location and make reservations, plus site details, reviews, and pictures on one, easy-to-use website. Hipcamp also partners with owners of open land like ranches, vineyards, and preserves to provide even more options for outdoor recreation. It’s helped us become the nation’s most comprehensive camping resource.

Give back. Nature is so important to us and to our users.

That’s why we offer camping for stewardship: You camp for free, sometimes with food provided, in exchange for building a trail or cleaning up trash.

Be the solution. We started our land-sharing program to alleviate the difficulty of finding an available campsite on short notice. Through these partnerships, our customers gain access to incredible locations like organic farms and meadows with private waterfalls.

Get personal. I call or email every person who books with Hipcamp. This won’t be sustainable as we grow, but we’ll always strive to connect with users in a meaningful way and be open to their feedback.

PHOTOGRAPHY BY JOE CAFFERTY FOR HIPCAMP

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Point of View

My Brief Career as a Bat Biologist Since I was a child, I’d been fascinated by rain forests.

Maybe I should’ve let that fantasy go. / BY DON LYMAN

H

ot, sweaty, and half asleep after having spent the night sitting outside a cave, I carefully made my way down a steep mountain trail through the Trinidadian rain forest.

Shortly before reaching the dirt road where our car was parked, nature called.

I searched for a secluded spot where I could attend to my business, and discovered two fallen bamboo trees, conveniently lying side by side— a natural toilet seat if I ever saw one. I carefully lowered my pants and sat down on the bamboo toilet, which promptly broke, sending me tumbling to the jungle floor, exposed to the venomous snakes, spiders, and scorpions lurking in the leaves.

My pants tangled around my ankles, I scrambled to my feet, quickly brushed the dirt off my 50 southwest october 2015

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backside, and pulled my pants up, hoping no one had seen my embarrassing incident. This, unfortunately, was a portentous event.

In the fall of 1992, 10 years into my pharmacy career, I left the comfort of my job as a hospital pharmacist in suburban Boston and returned to school to pursue my childhood dream of becoming a biologist. Tropical biology was a hot topic in the ’90s, and “Save the rain forest” bumper stickers were everywhere. Lured by the glamorous image of scientific exploration in the tropics, I signed on as a graduate student in the lab of a biologist who studied bats and began working on my master’s degree.

Bats were an integral part of rain forest ecology, I had read—pollinating plants, dispersing seeds, and generally filling a wide variety of niches. The world of bat biology was to be my ticket ILLUSTRATION BY PAUL BLOW

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to fascinating research opportunities in far-off, exotic places. A semester later I was in Trinidad with my faculty adviser and a young Ph.D. student. There are nearly 70 species of bats on the island, from small insect-eating bats with a wingspan of just a few inches to the carnivorous spectral bat, which has a wingspan approaching 3 feet.

WE HEADED OFF into the rain forest in search of Phyllostomus hastatus, the greater spear-nosed bat. With a wingspan of nearly 2 feet, it’s the second largest bat in Trinidad. Our priority would be studying the growth rates of Phyllostomus pups: capturing, weighing, and measuring baby bats periodically over our planned three-and-a-half-month stay. We would also be attaching radio transmitters to adult bats to track their movements.

Their cave dwellings were located about 2,000 feet above sea level. The winding trail we followed through the mountainous terrain was so steep at points I had to grab onto tree branches and shrubs to pull myself upward.

Being saddled with a 50-pound backpack that contained food, water, and scientific equipment didn’t help matters. Stopping frequently to catch my breath and wipe the sweat from eyes, I soldiered on.

It took over an hour to reach our destination. Once outside the cave we built a makeshift field lab, and my professor had me cut down a couple dozen small trees to construct a lean-to. So much for saving the rain forest.

We used logs for benches and a large, flat rock as a table for the scale to weigh baby bats. We’d be working within a tight time window, as the adult bats would leave for dinner around sunset and return a couple hours later, when they were through foraging for fruit, insects, and other bat cuisine.

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Once the parental bats departed we quickly entered the cave, which was uncomfortably hot and reeked of ammonia from the thick layer of guano that carpeted the cave floor. The bat excrement was literally crawling with beetles and their squirming larvae, which fed on droppings and dead bats.

I was extremely claustrophobic, which made going into caves even more daunting. Just sitting on the inside seat of a restaurant booth was a challenge for me, and I was going to do this? I entered the cave hesitantly, taking slow, deep breaths, struggling to stave off a panic attack. My heart pounding, I tried to stay focused on our work and kept up a constant stream of nervous chatter with my fellow researchers in order to distract myself from the confining environment.

We endured a near constant shower of bat urine and feces. Our miner’s helmets protected our heads, but our clothing quickly became stained with excrement. Wearing gloves, we plucked a couple dozen struggling, squealing babies from the ceiling, putting bat pups from the same harem into color-coded cloth bags so we could later return them to their proper locations.

We were now in a race against the clock. Should the adult bats return before we were through processing the babies, they would likely respond to their offspring’s distress calls by attacking us.

We gently placed our first baby bat on the scale. Being a pharmacist, I was skilled at weighing things like powders and ointments—but sitting on a log at night trying to weigh wriggling baby bats on a laboratory balance by the light of a miner’s helmet while shooing away clouds of bugs was another story.

Despite our best efforts, the adult bats returned before we were through. At first there were just a couple bats, flying close by us in response to their babies’ chattering. But before long there were half a dozen big bats dive-bombing us.

Initially, they just flew within a few inches of our heads, making angry screeching noises and veering off without hitting us. But then they started banging into our helmets as they flew by, teeth first.

Unnerved by the bats bouncing off my miner’s helmet, I was constantly ducking as I tried to weigh the babies, read the scale, and call out accurate numbers to my fellow researchers.

Soon the agitated bats began fighting, rolling around on the jungle floor, screeching and biting each other. The surreal pandemonium seemed more like a Stephen King novel than a rain-forest adventure.

SCARCELY TWO WEEKS into this routine I developed chronic diarrhea, lost nearly 10 pounds, and had a bat bite through my thumb. We were on the go from about 6 a.m. until midnight each day. On some nights we would stay out in the jungle, radio-tracking bats all night.

Sleep, when I was able to get it, was sporadic at best.

The research station we were staying in had no air conditioning, and the large holes in the window screens let in not only the warm, humid night air but also whatever happened to be flying by. If you think the buzz of a mosquito is annoying while you’re trying to sleep, try the fluttering of bat wings near your pillow.

One night I was awakened by a high-pitched barking noise coming from the kitchen. I got up the courage to go find out what it was, grabbed a flashlight, and headed down the hall. Surprisingly, the noise was coming from a 6-inchlong lizard called a barking gecko, clinging to the ceiling. At sunrise the barking geckos were replaced by crowing roosters. There was no sleeping in.

I was quickly developing a loathing for all things tropical.

ONE DAY WE traveled to a cave on another part of the island. It was

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smaller than the previous cave we had been working in and filled with thousands of bats of several different species. Once inside, we had to crawl through a 10-footlong tunnel just wide enough to fit a single person—a claustrophobe’s nightmare.

After watching my colleagues disappear into the dark, narrow passageway, I sat for several minutes sweating and hyperventilating. I took a few deep breaths, lay down on my back, and shimmied into the tunnel feet first. The ceiling of the rock tube was about 6 inches above my face, with barely enough room to move. Midway through, a bat flew into the tunnel with me and got trapped, flapping furiously on my chest. When I reached the end of my ordeal I dropped down about 6 feet to the cave floor, dazed and shaken.

That evening I announced to my adviser I had had enough of bats, caves, and rain forests. My two-week career as a bat biologist came to an unceremonious end.

He kicked me out of his lab and told me to find a new adviser. (Under the circumstances I thought it best to move my stuff out of the room we shared.) Two days later, I caught a ride to the airport with another researcher.

He was studying guppies, a less aggressive research subject.

When I landed back in Boston I couldn’t believe I was really home.

I felt like kissing the ground.

I kept looking around me and blinking hard to make sure I was really back and not just dreaming.

When I walked through the door of my apartment, my roommates said, “What the heck are you doing here? I thought you were supposed to be in Trinidad.”

You wouldn’t believe it, I responded.

Don Lyman is a freelance science writer, biologist, and pharmacist.

He can be reached at donlyman@ ix.netcom.com.

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Let’s Be Clear Southwest has always treated its Customers with fairness and respect. Now we have a name for it: TRANSFARENCY TRANSFARENCY. Here’s a behind-the-scenes look at how it all came about.

L

AUREN BUTTRICK stands in the heat of the Dominican jungle, mist swirling by her shoulders, vines dangling overhead. Behind her, a group approaches, a cherry-red macaw named Pepper clinging to the tour guide’s arm. But beyond

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it’s like a jungle sometimes Southwest pilot Lauren Buttrick prepares for her close-up.

PHOTOGRAPHY BY NATASHA LEE

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Pepper and the mist and the vines and the jungle is one little hiccup: Lauren can’t remember her lines.

Director Jun Diaz walks out to Lauren. She’s in her Southwest Airlines pilot uniform, and this is not a Dominican jungle. It’s a botanical garden.

A hundred cast and crewmembers crouch, bend, and film in the verdancy as Jun makes his way to Lauren. He whispers and puts his hand on Lauren’s shoulder. She laughs.

Then, forgoing the director’s chair, Jun makes his way right off camera, crouching on the trail, smiling at Lauren. The set goes quiet once again, Jun motions to the camera, and they roll tape.

Lauren nails the lines.

The difference? A little personal touch and a

dash of humanity. Those two things are at the heart of Southwest’s fall advertising campaign.

“The key to keeping Customers happy is treating them with respect and adding some laughter into the mix,” says Southwest’s Chief Marketing Officer Kevin Krone. “The difference between Southwest Airlines and other airlines is that we don’t hide fees. In fact, we philosophically disagree with the concept of charging fees for things that used to be considered a normal part of flying.

What you see is what you get, and what you get is the lowest fare in the market more times than any other airline, especially when factoring in the inclusive value of up to two bags that fly free and no change fees.”

It’s that unique combination of everyday

on top of the world Taysha Arroyo and actor Tim Stoltenberg shoot a Southwest commercial atop a downtown Los Angeles parking garage.

A Star is Born

When Taysha Arroyo was stricken with Hodgkin lymphoma, she had one wish: She wanted to be famous.

THE PRODUCTION TRAILER is parked out on Santa Monica Boulevard, just like the thousands that have come before it.

Taysha Arroyo walks down its metal steps, beaming in a gray sweatshirt covered in small pink flowers. At the bottom of the steps, writers, directors, actors, and hair and makeup stylists wait.

“How do you like the outfit?” asks director Jun Diaz.

Taysha smiles even wider: “I love it.”

Taysha, a 14-year-old from Rochester, New York, has Hodgkin lymphoma. When the Make-A-Wish Foundation asked her what she wanted for her wish, she had a simple reply: She wanted to be a star.

Southwest jumped at the chance to make it happen.

Taysha flew out to Los Angeles with her mother and sister, went through hair, makeup, and wardrobe, and then climbed on top of a Segway. (First, she learned how to actually use one.) She then took to the rooftop of a parking garage, where she rode in one of Southwest’s

new commercials, right next to the spot’s lead actor.

Now back in Rochester, Taysha has caught the actor’s bug, says her mom, Joana. “She still talks about it,” she says. “She really wants to see if someday she can do something like that again.”

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and it kind of elevates the idea of beyond just all-inclusive pricing. It’s about transparency and being honest.”

The definition: “philosophy created by Southwest Airlines in which customers are treated honestly and fairly, and low fares actually stay low.”

The key to keeping Customers happy is treating them with respect and adding some laughter into the mix. kevin krone chief marketing officer

clear skies Pepper the macaw hangs out with Lauren.

low fares, bags that fly free, no change fees, and incredible hospitality that Southwest was looking to relay, all while expressing the fairness and heart that comes with it.

So they got to work. Pages and pages of lines and words. Some were too over-the-top, some wouldn’t stick or resonate with the public. They needed something simple but memorable and purposeful. They needed, really, what everyone in advertising is always striving for: the catchphrase.

Through the hours and meetings and piles and piles of paper and notes, one word kept standing out: transfarency. A bit playful, but honest.

“Transfarency just kind of rose to the top for us,” says Leslie Shaffer, a creative director with Southwest partner GSD&M. “Because in one word you get the idea; you get the playfulness from it.

It has a smart humor that Southwest can own,

And that’s just it. Is transfarency about prices?

Of course. But it’s mostly about trust. It’s about raising expectations. And, maybe most of all, it’s about proving that, in everything Southwest does, the Heart is the guide.

The phrase will be rolled out in a series of television commercials, advertisements, and airport signs this fall. Online, customers will be able to compare Southwest’s hidden fees (read: none) to all other major airlines’. “Low fares,” the site reads.

“Nothing to hide.”

While planning the campaign, Southwest knew there was one thing it wanted to focus on: its employees.

“Though they are not professional actors, our Employees are the face of our brand and are a key differentiator for us in the airline industry,” says Senior Manager of Brand Communications Jennifer Bridie. “In featuring them in our campaigns, we aim to highlight their warmth and showcase the people who deliver our frontline hospitality every day.”

Back on set, Lauren is nailing her lines, but now she has to figure out what to do with her hands—they’re usually guiding the controls of a Southwest airplane. Jun pauses, considers his next move, and then makes another decision.

“Give Pepper to Lauren.”

The giant macaw finds its way to Lauren’s right arm, and Jun rolls tape once again. She smiles broadly with her new feathered friend and looks directly into the camera, her hands at ease. october 2015 southwest 57

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U K L C BEST OF

Why good fortune isn’t just a game of chance

BY BR A D H E R ZOG ILLUST R AT ION BY TI M McDONAGH

O

N APRIL 4, 2000, I was a contestant on Who Wants to Be a Millionaire, when more than 25 million viewers were tuning in three times a week, and all across the country it seemed that everyone was asking: “Is that your final answer?”

For about 40 minutes on national TV, Regis Philbin was asking that of me.

The previous year, I had published a book.

States of Mind was a literal and figurative journey through tiny hamlets like Pride (Alabama), Wisdom (Montana), and Joy (Illinois). The big New York publishers had passed on it, so a little North Carolina press took a chance. Over the first 10 months, sales were being counted in the hundreds.

Amid the banal banter between questions, I discussed the book with Regis. Within 24 hours of the show’s airing, sales skyrocketed. Within a month, I found myself chatting with Oprah. My little publisher could barely keep up with demand.

For a fleeting moment, it was the No. 2 best-selling book online, behind only an obscure tale about a bespectacled boy wizard. october 2015 southwest 59

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And that’s when I began to hear it from family and friends, usually accompanied by a wry grin: “That was a lucky break!”

I wanted to reply, “Really?” My wife and I had detoured careers, cashed in our savings to buy an RV, and embarked on a 48-state adventure. I had navigated the publishing gauntlet, eventually receiving an advance that didn’t even cover fuel costs. I had earned a spot on Millionaire by correctly answering eight trivia questions during a phone tryout, then I had won the “Fastest Finger” round by 130 milliseconds. And I had clawed my way to $64,000 in winnings before Regis even asked about my book.

Lucky? I held my tongue and just shrugged. “Well, you make your own breaks.”

Yet I’ve always wondered: Is that true? Can we author our own good fortune? Or is it fate? The questions have nagged at me for years, so I sought a wise man for some final answers.

Actually, his name is Dr. Richard Wiseman, and his title at the University of Hertfordshire in the U.K. is professor in public understanding of psychology.

In The Luck Factor Factor, he summed up a decade-long study about the nature of luck, which, he wrote, can “make the difference between life and death, reward and ruin, happiness and despair.”

He’s adamant that luck is not random and has no magical properties. And while some folks seem to lead charmed lives, they are not born lucky. “There must be something causing things to work out consistently well for some people and consistently badly for others,” he explained. And, he insists, it’s possible to enhance our luck.

Humans have long suspected this, of course—hence, superstitions that date back centuries.

Knocking on wood, for instance, comes from pagan rituals

involving tree gods. Lucky charms and avoidance of ladders are ubiquitous, but studies show they don’t work. So what does?

Opportunism/Wise-

man conducted an experiment in which, after asking volunteers to describe themselves as lucky or unlucky, he instructed them to count the photos inside a newspaper. On average, the unlucky people completed the task in roughly two minutes. The lucky people?

Just seconds. Why? A half-page message on page two announced: “Stop counting—there are 43 photographs in this newspaper.” The unlucky ones tended to miss this, as well as a second message: “Stop

day at San Francisco’s Cow Palace to see The Who. An hour into the show, notoriously wild drummer Keith Moon passed out, slumping into his skins. Guitarist Pete Townshend grabbed a microphone.

“Can anybody play the drums?” he asked. “I mean somebody good.”

Halpin’s pal excitedly pointed toward him. Show promoter Bill Graham approached Halpin: “Can you do it?” Although he hadn’t actually played drums in over a year, Halpin simply replied, “Yeah.”

Moments later, roadies relaxed the teenager with a shot of brandy.

Townshend introduced him. And

USA Today commented that Bradbury’s victory “fell out of the sky Saturday night, like a bagged goose.” counting, tell the experimenter you have seen this and win $250.”

According to Wiseman, unlucky people tend to be more anxious, which reduces the ability to notice the unexpected. Lucky people, he says, “see what is there rather than just what they are looking for.”

That’s how they “luck” into $250.

Benjamin Franklin famously stated that diligence is the mother of good luck. But perhaps it’s really vigilance. Lucky people recognize chances, and they maximize them.

Like Scot Halpin. In November 1973, he drove two hours with a friend and waited in line for half a

that’s how a teenager lived out a dream. He was later named “PickUp Player of the Year” by Rolling Stone. Halpin had willed himself to the right place at the right time with the right skill set.

Optimism/Tennessee

Williams once declared that luck is simply a matter of “believing you’re lucky.” Wiseman tends to agree that, in general, optimism breeds good fortune. At the 2002 Winter Olympics, Steven Bradbury had no reason to be hopeful. He was a speed skater from Australia, and nobody from the Southern Hemisphere had won an Olympic gold medal in any winter sport— ever. In 1994, a skating accident left him with 111 stitches in his leg. In

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1998, he spent months recovering from a broken neck. Although he was elated to return to the Olympics, he knew he couldn’t possibly keep up with the world’s best. Yet his perspective was this: “I’ve had my share of bad luck. What goes around comes around.”

And it did. Bradbury kept advancing in an unlikely—and not unlucky—manner. In the quarterfinals, a Canadian racer was disqualified, so Bradbury received a spot in the semifinals. When three racers collided ahead of him in the semis, his second-place finish catapulted him into the finals. And that’s when he came up with an unusual plan. He told a reporter, “I might as well stay out of the way and be in last place and hope that some people get tangled up.”

With only 50 meters left in the 1,000-meter race, his four opponents—every one of them— were involved in a last corner pile-up, leaving Bradbury to glide across the finish line as the only skater left standing. USA Today commented that the victory “fell out of the sky Saturday night, like a bagged goose.” Australians embraced a new colloquialism— “pulling a Bradbury” meant finding unexpected success. But he owns a gold medal, now and forever.

Intuition/Lucky people

make lucky decisions by being open to hunches and following their instincts. Mine failed me 15 years ago, otherwise I might be perceived as lucky and rich. I didn’t trust my gut enough, so by the time I was presented with the $125,000 question, I had used up my three lifelines. And then came this: “Which of these American westerns was not a remake of a Japanese film?” Immediately, I zeroed in on one answer— High Noon. I told Regis I had “an inkling.” All I had to do was listen to my intuition.

But I out-thought myself. What if I’m wrong? I’ll lose half my money.

How reckless! I took my $64,000 and walked away. That was the wrong choice—because High Noon was the right one. Sure, I earned a nice payday anyway, but I would have been only three questions away from a million bucks. To this day, High Noon haunts me.

It’s not that lucky people don’t consider the angles. They’re just open to impulsiveness. In 2012, Zachary Bodish was shopping at an Ohio thrift store when he found a poster for a 1958 exhibition of ceramic works by Pablo Picasso.

Although money was scarce, he bought it for $14.14.

At home, he went online and studied the print’s history. Only 100 such posters were created and signed by Picasso himself, but Bodish figured his was just a highquality reproduction. Then he took out a magnifying glass and examined the faded red writing near the bottom. It was Picasso’s signature.

The print had been donated by a retired English teacher, who had stored it in his basement after receiving it as a housewarming present in the 1960s. For decades, nobody had closely examined that signature. After Christie’s auction house authenticated the piece, Bodish sold it to a private buyer for an estimated $7,000. “It’s just been a rough struggle to make ends meet,” he said at the time. “I may have been fated to find it.”

Resilience/ Cornell

University’s Tom Gilovich once conducted a study in which he had neutral observers examine the reactions of Olympic medalists immediately after an event’s completion and moments later on the medal stand. He found that bronze medalists seemed happier than silver medalists. As Jerry Seinfeld once joked, “You win the bronze, you think, ‘Well at least I got

something.’ But when you win the silver, that’s like, ‘Congratulations, you almost won. Of all the losers … you’re the No. 1 loser.’”

I could compare my quiz show windfall to the worse-case scenario—going home emptyhanded. Alas, I don’t. After all, they don’t call the show Who Wants to Be Slightly Better Off. But lucky people tend toward a positive spin. Instead of dwelling on ill fortune, they imagine how it could have been worse. Wiseman calls it “denying fate,” an attitude that he says “transforms bad luck into good.” The patron saint of this might be Frane Selak.

According to the story—never quite verified, but repeated countless times—Selak, a music teacher from Croatia, experienced a series of mind-boggling near misses. In 1962, he walked away from a train that derailed into a river. The next year, he fell out of an airplane— and onto a haystack. Three years later, he survived being a passenger on a bus that drove off a bridge.

Twice, he escaped burning automobiles. He was once struck by a bus and suffered only minor injuries.

In 2003 the septuagenarian Selak bought a lottery ticket for the first time in 40 years—and won the equivalent of more than $1 million.

There are those who believe that much of Selak’s story is, at the very least, exaggerated. But the tale’s continued retelling is revealing. After all, we all want to believe we can change our fortunes. And Wiseman’s principles suggest we may be able to influence them.

Simple, right? Just relax, stay alert, have hunches in bunches, be grateful in comparison, and always look on the bright side of life. Maybe, just maybe, fortune will smile upon you.

Anyway, good luck with that.

Brad Herzog is the author of The Presidents. He is lucky enough to live with his family on California’s Monterey Peninsula. october 2015 southwest 61

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A S TO RY I N S E V E N T R AC KS

The Original Rhythm Exploring the mysteries of the human heartbeat and its enduring grip on our imagination

Jeremy Kramer TK CREDIT

BY JK Nickell PHOTOGRAPHY BY

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TK CREDIT

Brian Schreck’s soul-stirring songs harness the power of the heart’s melody.

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T R A C K 1:

Taylor’s Song

Tara Storch (right) at Patricia Winters’ home in 2010

donation. Tara and Todd agreed it was the best way to honor Taylor’s generous spirit, unknowingly giving birth to a quest that would sustain them in the months to come. “I need to hear her heart again,” Tara immediately said to Todd.

Transplant alliances are guarded about allowing donor families to contact organ recipients, but with the help of friends the Storches tracked down and connected with Patricia Winters, a 40-yearold nurse living outside of Phoenix.

The heart disorder peripartum cardiomyopathy, which manifests during pregnancy, had rendered her so weak that she no longer had the energy to care for her two boys.

Taylor’s heart had enabled her to be a mom again.

Months later, when Todd and Tara traveled from Dallas to meet her, a camera crew from Dallas’ local ABC affiliate accompanied them. “Hearing Taylor’s heart beat,” Tara told them before arriving, “that’s really what I’ve wanted since the very beginning, is to find

PHOTOGRAPH BY WERNER FORMAN (YORUBA)

VERY NIGHT after putting her two younger kids down to sleep, Tara Storch would climb into bed with her 13-year-old daughter, Taylor, an athletic 5-foot-8 brunette with brilliant glacier-blue eyes.

The room wallpapered with photos, they would talk about boys and school projects and Taylor’s uncertainty over her cheerleading routines.

Tara would drape her arm across the girl’s body and, on occasion, rest her head on Taylor’s chest, listening to the rhythm thrumming inside Taylor’s rib cage.

Before the girl drifted to sleep, Tara would kiss her good night, and Taylor would tuck her stuffed Winnie the Pooh against the small of her back. “Why don’t you snuggle with him?” Tara once asked.

“Because when I’m really tired and I turn over, he’s just there. I don’t have to find him.”

There’s never an appropriate time for tragedy to reach down and rip apart seemingly everything good and knowable in life, but on March 15, 2010, during a family ski trip to Beaver Creek, Colorado, the Storches were having “the perfect vacation.” Sadness felt like a distant impossibility—until Taylor lost control on the last downhill run of the day. Tara and her husband, Todd, found themselves in a hospital pleading with God for the life of their daughter. When doctors concluded she couldn’t be saved, the discussion shifted to organ

Music of the Heart yoruba folk music PREHISTORY – PRESENT *

Dating back millennia, this indigenous West African style features drum patterns that mimic the heart’s rhythms.

* ALL DATES INDICATE WHEN MUSIC WAS CREATED

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FROM LEFT: PHOTOGRAPHY BY GETTY IMAGES, JACK VARTOOGIAN, SCIENCE & SOCIETY PICTURE LIBRARY/GETTY IMAGES, AND NEIL MOCKFORD/ALEX HUCKLE

who has her heart and to have a connection with that person.”

Cameras rolling, she’s asked about her greatest struggle. “Just trying to find a new normal without having the missing piece of our five-piece puzzle.” As she says this, she reflexively lifts her left hand to signal “five,” but her thumb forsakes her; it doesn’t quite extend. Only four fingers reveal themselves.

Todd struggles to articulate how he feels. “Excited is not the correct or right word.” Language fails them both.

Three steps into Patricia’s entryway, within arm’s reach of a sepia-toned family portrait and an engraving inscribed with the words “Hope” and “Love,” Tara wordlessly embraces Patricia for a full minute, tears puddling below.

Todd then joins their communion, and the three hold on for another minute. They move to the kitchen, a chocolate angel food cake on the counter, and Tara, wearing white jeans and a blouse the color of

Taylor’s eyes, speaks for the first time. “You know, I know this is— we should probably talk—but I need to hear her.”

She sits at the head of the dining room table, and Patricia fetches her stethoscope. “This goes around your ears like that,” Patricia says, defaulting to nurse mode. She places the chestpiece below the silver crucifix dangling from her neck, and for a moment Tara starts to hyperventilate. “Tell me if you can hear it,” Patricia says. Tara nods in recognition. She smiles, closes her eyes. It’s as if Taylor is speaking to her, as if they’re back in her bedroom talking about cute boys and volleyball tournaments. Sorrow, happiness, distress, joy, anger: All of these emotions pulse through her, but she tangibly transforms; some specter inside of her departs.

For the first time since that awful day, she experiences relief. “It’s so strong,” she says of the heart.

Todd takes a turn. “It was like I felt proud of her,” he reflects later.

“Wow, look what you’ve done. Even

ludwig van beethoven

T R A C K 2:

A Prelude

GOOD MORNING AMERICA picks up the story after it debuts on the local news. The morning of September 23, 2010, millions watch as the tape ends and cuts to Robin Roberts, George Stephanopoulos, and Juju Chang on set with Times Square bustling behind them.

It is their job to fill silence with eloquent speech, to shepherd the audience through a scripted

golden record

1790 – 1826

Researchers have discovered a correlation between his heart’s arrhythmia and the rhythm found in many of his works.

though you’re not here, look who you’re helping.”

The cameras leave, and Todd, along with Patricia’s husband, steps out to grab takeout for dinner. In the living room, Tara sits next to Patricia on the couch and makes an intimate request. Could I rest my head on your chest? Patricia obliges. They lie there together and talk about their lives, and Tara listens much like she used to. Patricia mentions that she has a tattoo of Winnie the Pooh on her leg.

197 7

milford graves 1970s – PRESENT

The renowned freestyle jazz drummer has pioneered new pathways of thought by merging his interests in music and cardiology.

Attached to Voyagers 1 and 2, this goodwill message to alien life includes Ann Druyan’s heartbeat.

kelly clarkson 2015

“Heartbeat Song,” on her latest album, was produced using a recording of her baby daughter’s heartbeat in utero.

october 2015 southwest 65

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entertainment experience—they get paid handsomely for this work.

Only, they don’t utter a word. One, two, three seconds … Chang plucks a tear from her right eye, and Roberts, trembling slightly, exhales audibly. Four, five, six … Stephanopoulos gathers a tear spilling from his left eye. Seven, eight, nine … Eons on live air. Roberts shakes her head. “What it must be like for those families,” she finally says.

“Strong heart,” Stephanopoulos responds.

Media outlets in London, Spain, and China run the story. Mother Hears Daughter’s Heart. The video mushrooms across the Internet and is viewed by millions around the world. Eventually, someone sends the link to a friend, a music therapist at Cincinnati Children’s Hospital: “Saw this and thought of you,” they write.

For years, Brian Schreck had been tinkering with innovative ways to connect with his patients in a more tangible way, but he struggled to

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make the leap between his ambition and the traditional tools at his disposal. When he clicked the link and saw Tara’s transformation upon plugging into the stethoscope, everything connected. He knew immediately what to do.

T R A C K 3:

The Healing of Babel

AT 3 P.M. on September 20, 1854, a German physician named Karl von Vierordt saw for the first time what humans had yearned to witness since at least the dawn of recorded history: his lover’s beating heart. He had recently invented the sphygmograph, a clunky apparatus the size of an antique sewing machine that utilized weights and levers to trace a “pulse picture,” granting visible access to the heart’s movements. At the time, some believed that the soul itself had been recorded. (While the picture appears to be a rudimentary precursor to the EKG, Vierordt’s contraption was actually based on

the same logic used in today’s blood pressure machines.)

When connected to the sphygmograph, the subject’s pulsing artery activated a stylus that inscribed the heart’s rhythm on paper that Vierordt had blackened with candle soot.

When constructing the stylus itself, after several failed attempts ripped the paper, he eventually turned to the most sensitive tool he could find: a single human hair. The result—the pulse permanently recorded as a series of gently arcing parabolas— ushered in a new era of scholarship about the organ that has mystified, fascinated, and amazed humans as far back as we can trace.

Medical texts dating back thousands of years make reference to fluctuating pulse rates as a result of heartbreak. The Aztecs consumed human hearts in an attempt to absorb their powers, while England’s Richard I legendarily dined on a lion’s heart to appropriate its courage (thus his nickname, Lionheart).

When Egyptian embalmers

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Distraught families from around the world have found comfort in Brian’s songs.

mummified the dead, they extracted every organ except the heart, whose preservation was essential in determining one’s fate in the afterlife.

The word “heart” appears more than 800 times in the Old Testament and is described as the literal medium of communication between man and God. For most of history the heart was believed to be the seat of our emotional, spiritual, and intellectual faculties. Around 500 B.C. the ancient Greeks divvied this up, theorizing that the brain was the domicile of logic and intellect while the heart was the wellspring of emotion and spirituality. Scientific understanding of the biological functions of the heart inched forward over the centuries, but this distinction proved stubbornly resilient, still holding sway in Victorian England. (Indeed, much of this parlance flourishes even today: When it comes to your heart, you can bless, break, and follow it, steal it, wear it on your sleeve, or pour it out.) That the heart is merely a muscle—that all of our higher capacities are actually rooted in the brain—has been widely understood for at least a century. Yet the heart still maintains a fervent grip on the human imagination. No matter the evolution of our scientific learning, the rhythms of the heart

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still speak to us in a deeply rooted, primal language. It remains the most symbolically loaded essence on the planet.

In 1865, the French scientist Étienne-Jules Marey made history when he recorded the sound wave of a beating heart for the first time.

(Sort of, anyway: Karl Hürthle is typically credited for achieving this much later, in 1892. The artist Dario Robleto unearthed Marey’s innovation while probing the unknown history of the human heartbeat for an exhibit at The Menil Collection in Houston last fall.) Marey manipulated a stethoscope and spliced it onto a recording device rather than a listening tube. Though he was disappointed at the result—he sought to record the way the heart felt rather than the way it sounded—he held out hope that his cardiograph might generate revolutionary breakthroughs in “natural writing.”

“This graphic representation,” he wrote, “if it were applied to the representation of ideas as to the figuration of objects, would constitute the true universal language.”

His was a beautiful, almost utopian vision: If the heart’s inscriptions could be decoded in the same fashion as Egyptian hieroglyphs, the catastrophic damage wrought at Babel would be repaired, and the rift between man and nature would be bridged. A flawed aspiration to be sure, but what proves true across time and cultures is that the rhythm of the heart wields the power to heal even the most gaping wounds.

T R A C K 4:

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Dylan’s Symphony

ON THEIR FIRST day in the Cincinnati Children’s Hospital intensive care unit, 97 visitors streamed in to say goodbye to Jeremy Bennett’s 14-year-old son, Dylan. Adding a stranger to the mix seemed daunting, but Dylan’s little brother, 9-yearold Brandon, insisted. “Dylan would like it,” he reassured his dad.

Brandon sat down with Brian

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Schreck, a 34-year-old with a full auburn beard, a half-full scalp, and a wardrobe stocked with vivid bow ties. They chatted about Dylan’s favorite music, and then, before Brian began plucking his acoustic guitar, he asked Jeremy an unusual question: “Do you mind if I record Dylan’s heartbeat?” Atop the boy’s chest he situated a jury-rigged gadget that he had begun experimenting with just a few months before, a stethoscope retrofitted with a lapel microphone. He only needed a few clear beats.

As Jeremy grew more comfortable with his presence, Brian began asking for song requests. Jeremy called for ’80s rock, and Brian strummed Tesla’s “Love Song” and Sammy Hagar’s “Three Lock Box.” As visitors filtered out to offer privacy, Jeremy knelt at the bedside and held Dylan’s hand while Brian filled the room with soothing instrumental whispers.

Three days later, March 2, 2014, Brian called Jeremy to check on him.

Jeremy told him he was alone at the funeral home, preparing for Dylan’s service, completely overwhelmed.

“Do you have a smartphone?” Brian asked. He emailed Jeremy an audio

Brian emailed Jeremy an acoustic adaptation of Dylan’s favorite songs, but with a unique take: He used Dylan’s heartbeat as the baseline rhythm.

file of the piece he’d finished composing only moments before, an acoustic adaptation of Dylan’s favorite songs—“Lego House” by Ed Sheeran and “Demons” by Imagine

Dragons—but with a unique take: He used Dylan’s heartbeat as the baseline rhythm. “This is the most beautiful thing I’ve ever heard,” Jeremy told him. He arranged to play the song at the funeral.

After Dylan’s burial, Jeremy insisted on being the one to pour the foundation for the gravestone.

He hauled 20 bags of concrete to the site and mixed it by hand. He toiled for hours with a post hole digger, his heart thumping faster and faster as he struck the earth again and again to reach the necessary depth of 34 inches, just beyond the frost line.

His excavation nearly complete, he speared the dirt one final time, and the soil completely gave way. He found himself staring down at the vault. “I was not prepared for that,” he says. “That was tough. But I got through it.”

One of the ways he got through it, and still gets through it, involved creating a ritual around his daily visits to the cemetery, only a fiveminute walk from his home. He

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begins by queuing up Dylan’s song on his phone and holding it to his ear, almost as if placing a call to say, I’m on my way. Upon arrival he props the phone on the grave marker and plays the song on a loop—not as an act of remembrance, but as a means of communication.

There are those who fail to grasp this distinction. “Some people just don’t understand it,” Jeremy says.

“One guy thought it would make it harder to grieve and make the grieving process longer, like a constant reminder hearing that. What he didn’t understand is that when something like this happens you don’t need a reminder. It’s there every day, sitting around the dinner table; everything, everything is a reminder when you lose a child.”

As the first music therapist hired

by Cincinnati Children’s in 2006, Brian was driven to conceive of new ways to actively engage patients who were critically ill. He made a few live recordings of therapy sessions with older kids after the mother of one patient confided she was afraid of forgetting the sound of her daughter’s voice. But still he sought something deeper, something all-encompassing to preserve and celebrate each patient’s individual—and universal—humanity. It clicked when a friend sent the video of Tara Storch listening to Taylor’s heart. “The look on her face was kind of like a lightbulb,” he says. “I was like, ‘We can do this today.’”

He has now produced more than 100 of these songs, and the pieces are as original as the patients and their families. Once, he wove together the three heartbeats of a baby, mother, and father along with Beethoven’s “Ode to Joy” (mom’s request) and the children’s song “Apples and Bananas” (dad’s request). Some request Metallica, others John Legend. One young patient even wanted to integrate her heartbeat with the family dog’s. Outside of a few exceptions, the compositions are instrumental; Brian lets the heart speak for itself rather than imposing his voice.

F5_Heartbeat_JK.indd 69

Dylan’s song stands apart, however, for having undergone an improvised metamorphosis. Jeremy and Brian have collaborated to add five additional tracks to the original song. The additions are braided together into a single, fluid narrative. Now at 19 minutes, it’s an entire symphonic movement, a still-evolving work of art that chronicles the arc of Jeremy’s grieving process. The first few songs were chosen based on Dylan’s musical preference, and then Jeremy began adding tracks that captured his own struggle. (One of those songs is Eric Clapton’s “Tears in Heaven,” which Clapton wrote after losing his own child.)

A musician himself, Jeremy has started playing again for the first time since losing Dylan. Performing brings him joy, but for a while he was stricken with guilt any time he experienced even a tinge of happiness, so he avoided playing altogether for more than a year. He sings at church now, and he’s gotten into the blues. Recently he proposed the idea of recording vocals for the sixth track, “In Loving Memory” by Alter Bridge, placing his voice in concert with Dylan’s heart: Since you’re gone, I come home, and it feels empty and alone. But I think of you every day. I feel you’re a part of me, and it’s this song that sets me free. I sing it because it comforts me.

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T R A C K 5:

Your Beatless Heart

BILLY COHN was 9 years old, eating Lucky Charms at the kitchen table before school, when his mother placed a clipping from the Houston Chronicle in front of him. It described how Dr. Denton Cooley had implanted an artificial heart in a human being for the first time. The patient survived for 64 hours before a donor heart was transplanted and the artificial mechanism was removed. “I became obsessed with the idea of an artificial heart,” Cohn says. “I was infected.”

The same year, 1969, Neil

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Armstrong took a stroll on the moon’s cratered surface. If humankind could get to the moon and back, why couldn’t someone build a reliable artificial heart? It’s a seemingly simple organ: a hollow muscle, four chambers, merely an engine that propels blood through our body’s interstates and back roads.

A race ensued in the decades after Cooley’s breakthrough, swallowing hundreds of millions of dollars and some of the world’s greatest minds, yet the artificial heart remains elusive. The biggest obstacle—the thing that thus far cannot be replicated— is the beat itself. The heart pounds around 80 times per minute, 115,200 times every day, 42 million times each year. Manmade devices have repeatedly failed to achieve that degree of durability.

In 2003, at the Texas Heart Institute in Houston, Dr. O. H. “Bud” Frazier defied conventional wisdom and implanted the first Heart Mate 2, a continuous-flow, pulseless blood pump engineered to support

a patient’s weak heart. Its success flew in the face of incredulous cardiac surgeons around the world.

Despite continued skepticism from colleagues, he and Dr. Billy Cohn (who had graduated from medical school and landed a faculty position at Harvard before moving back to Houston) began a quest to leverage the success of the continuous-flow pump to construct a total artificial heart that would be far more practical and durable than any beating devices in development. “The downside is you have to give up your pulse,” Cohn says. “A lot of people told us, shooting from the hip, ‘Well you need a pulse, right? All animals have a pulse. Don’t we need a pulse?’

And the answer is: Who knows?

We’ve never been able to do that test before.”

Cohn draws a parallel to the fledgling days of aviation, when inventors like Leonardo da Vinci attempted to make flying machines with flapping wings. Centuries later, when engineers abandoned Mother

Nature’s model, flight finally became a reality. “There’s no bird or bug or bat that can outfly an F-18,” Cohn says, “so it may be that a rapidly spinning turbine is not just a good way to pump blood but a better way to pump blood.”

The first pulseless devices were built with drywall tape and silicone caulk bought at Home Depot, and Cohn and Frazier implanted them in cows. The animals flatlined—by most traditional medical measures they were dead—but lived healthy lives. In March 2011, they implanted the first total pulseless heart in a gravely ill patient. When Craig Lewis emerged from the surgery, doctors asked his wife, Linda, if she wanted to take a listen. She plugged the stethoscope into her ears, and what she heard was “amazing,” she said.

What she heard was a whirring hum.

Lewis woke from his coma, spoke with family, and sat up and worked at his computer. After five weeks he succumbed to liver failure due to his underlying disease, amyloidosis, and

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PHOTOGRAPH BY SCIENCE & SOCIETY PICTURE LIBRARY/GETTY IMAGES

is

A NASA scientist mounts a copy of the Golden Record onto Voyager 2, which launched in 1977 on a slightly different trajectory than its twin spacecraft, Voyager 1.

the heart was turned off. But during those five weeks it functioned without flaw. Testing is ongoing, but Cohn is “extraordinarily optimistic” about their continued progress, predicting that they’ll start employing them in as little as three years.

If successful, the device could save hundreds of thousands of lives each year. And yet there’s a natural question that follows, one that Cohn is asked often. What will it mean for humanity if large swaths of our population are missing their heart?

“In the prescientific era,” he says, “when we really didn’t understand what the different parts of the body did and how they were interconnected and interrelated, we noticed that when we were scared our heartbeat increased. When we were amorous, we could feel a change in our heart. When we were depressed, we felt it in our heart. And we mistakenly identified the heart as somehow being involved in those processes.

“The heart is a muscle,” he continues. “It has no more mystic properties than your left bicep or your right quadriceps. It’s a hollow muscle that pumps blood.”

T R A C K 6:

The Ballad of Ann and Carl

ANN DRUYAN, 28 years old, stood by as the ground rumbled and the birds scattered and white-hot

incandescent light gleamed from the billowing cloud of exhaust. Voyager 1 blasted off and raced at 38,000 mph, up and away and out of sight. It was September 5, 1977, and unbeknownst to all but a few at NASA, Ann’s heartbeat was on board.

Some five months before, NASA tasked the astronomer Carl Sagan (host of Cosmos and author of Pale Blue Dot Dot) with creating the greatest mixtape of all time, a 12-inch, goldplated copper record (what came to be known simply as “The Golden Record”) that contained a goodwill message intended for any intelligent life that may one day stumble upon it. The two-sided album, etched with directions for the benefit of its finders, would act as a sort of Rosetta Stone by narrating the story of Earth. Their goal for the record was a billion-year life span.

Carl tapped Ann as the project’s creative director. Their team collected a range of music from around the world, but they also captured grumblings of volcanoes, earthquakes, and thunder; greetings in 55 languages; a mother’s voice comforting a newborn baby; and the echoes of footsteps and laughter. They aspired to distill life’s beauty and intrigue, but also its devastating pain, into the allotted two hours.

Ann and Carl had known each other for years, but in the midst of the project they secretly fell in love.

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talk of the town.indd 1

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Neither had yet admitted their feelings when—their deadline for the record mere days away—Carl proposed to her over the phone late one evening. “The gates of the wonder world opened up,” Ann told a crowd at The Menil Collection in Houston last fall. The spontaneity of the moment sparked an epiphany. Two days later she traveled to Bellevue Hospital in New York, where

Ann asked Carl about the chances that a sentient being would discover the record. “A billion years is a long time, Ann,” he said. doctors hooked her up to an EEG and EKG. The electrical signature of her heart—a heart newly and madly in love—became one of the final pieces added to the Golden Record.

Fearing reprisal from NASA for adding an unapproved track, they kept the story hushed for years. Yet for Ann and Carl, this eleventh hour inspiration moved beyond the realm of poetic sensibility; they longed to convey a literal message. More than a century after Marey dreamed of deciphering the heart’s universal language with his cardiograph, Ann dispatched a heartfelt message into deep space with the sincere hope that it would be transcribed and understood by unknown beings.

To these alien life forms, her heart would speak for all of us.

Out on a walk one afternoon shortly after recording her heartbeat, Ann asked Carl if he believed there was a real possibility that a sentient being would discover the record in the vast ocean of outer space, and, if they did, what were the chances they could decipher the message composed by her heart?

F5_Heartbeat_JK.indd 73

“A billion years is a long time, Ann,” he said.

Voyager 1 sailed past Jupiter’s Great Red Spot and behind Saturn’s rings, and by 1980 it was set on a path to breach the outermost reaches of the solar system itself. Armed with an 8-track recorder and a fraction of the memory of a flip phone, NASA was only counting on it for four years of labor. But it continued on like a dream, hurtling 320 million miles year after year, relaying enlightening accounts from the dark ethers roamed by Uranus and Pluto.

On September 12, 2013, it achieved what one University of Iowa physics professor called “Star Trek stuff ”: It exited the solar system.

Still it thrusts onward through uncharted territory, that forever yawning gap between the stars.

“Nothing we’ve touched has ever done that before,” Ann says. “It’s a way to derive some self-esteem for our species. We are very messed up.

We make brutal and shortsighted, horrendous mistakes. But we can bear our tininess.

“And we can send our spacecraft to the stars.”

T R A C K 7:

The Road Home

FROM DOWNTOWN Cincinnati, Brian Schreck hops on US-50 in his black Toyota Prius and heads west, snaking 19 miles alongside the Ohio River, past Milt’s Transmission Service and Merrilee’s Hardware and Supply, to visit Jeremy Bennett and his wife, Margie. It’s a clear Sunday afternoon in May. Brian sports emerald green sunglasses and sips soda from a Mason jar, and he stops to pick up a few 20-ounce Mountain Dews to share.

As a teenager, Brian chased rockstar dreams. He graduated from the Berklee College of Music, in Boston, (his roommate, now the bass player for the Zac Brown Band, spent long hours next door with John Mayer, co-writing and recording Mayer’s first acoustic album). Ultimately

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he grew disillusioned with life on the road—riding elbow to elbow in a dirty van, failing to make enough from one gig to cover gas to the next. He was still a committed musician and earned a master’s degree in music therapy at New York University. Once, during his internship, Mayer came on the radio while he was scrambling on his hands and knees, cleaning up after a patient.

“Look Jeremy, he brought us Mountain Dews!” Margie squeals when Brian pulls in.

Jeremy cracks open the door to the cavernous, tin-sided shed behind his buddy’s house where they used to gather for jam sessions. They’ve soundproofed the place by blanketing the walls with a motley collection of plush carpets in navy blue, dark cherry, and beige. A starshaped “Rock Star” pillow dangles from a snare drum in the corner, and a Peter Pan VHS tape sits beneath the duct-taped glass coffee table.

The conversation naturally turns to music. Jeremy tells Brian how he recently surprised himself by performing “In Loving Memory” at a local karaoke joint. At one point he had to turn his back to the crowd.

“It was good to do it, but boy was it emotional,” he says.

Jeremy digs his phone out of his pocket and calls up Dylan’s song. They make the short trek to the cemetery, where Dylan’s grave stands apart for the special care paid to it. There’s a navy blue toy Mustang they put in his stocking this Christmas (“He was a big Mustang fan like his daddy,” Jeremy says.)

There’s a seashell they brought back from a vacation to the Gulf. There are lots and lots of flowers. (Margie brings fresh bouquets to the grave every day—often orange tiger lilies, because they’re Jeremy’s favorite.

Most are from her garden, though on occasion she harvests wildflowers from the roadside.) There are notes placed under rocks, written by Dylan’s little brother, Brandon. Now 10 years old, he recently surprised

his parents by pulling Dylan’s bike out of the garage. He dismantled it piece by piece, did the same with his own, and then combined the parts to build a single bike. Dylan wouldn’t want his bike just sitting around unused, Brandon explained.

“Torn to Pieces” by Pop Evil, the fifth piece in Dylan’s symphony, comes warbling out of Jeremy’s phone, and he begins strumming air guitar, gently rocking to the pulsation. He stumbles over the lyrics, but Margie offers backup: “I sit here in misery, wondering if I’ll ever be half the man you wanted me to be.”

“That’s something you struggle with as a father,” Jeremy says. ““Did I make my son proud? Am I making him proud?”

Brian, wearing a floppy straw hat, waits a beat before offering reassurance. “Well, I know in my heart Dylan is proud of both of you,” he says. “Anyone that comes to visit Dylan here can tell just by how you guys protect it—bringing fresh flowers all the time and souvenirs—he is still with you.”

Some days are harder than others, Jeremy says. Holidays and milestones are especially grueling: Christmas, Father’s Day, the first day of school. For Dylan’s birthday in November, the whole family gathered at the grave to sing “Happy Birthday.” But there has also been healing. “I enjoy telling the story of Dylan and about how we made this music,” he says. “I can smile about that now. It took a long time to get there, but I’m there now. I didn’t know that I could ever get there.”

BONUS TRACK

“MEDICINE IS REALLY a soft science,” Bud Frazier told a rapt crowd during a TEDMED talk in 2012, concluding a session on the practical merits of a beatless heart. “It’s more of an applied art. You might say it’s a metaphysical need of man to take care of our fellow human beings.”

Metaphysical needs abound.

In West Africa, the traditional

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cadences of Yoruba drummers mimic the heartbeat, and researchers recently discovered a strong correlation between the arrhythmic pattern of Beethoven’s heart and the arresting rhythms heard in many of his most famous works. “The synergy between our minds and our bodies shapes how we experience the world,” reflects Joel Howell, co-author of the study and a professor of internal medicine at the University of Michigan.

“When you say that we don’t need a pulsing heart anymore, there’s these ripple effects that nobody thinks about,” says the artist Dario Robleto. “Nobody’s lived in their mother’s womb without a heartbeat; nobody’s fallen in love or gotten in a fight without that heartbeat.”

Will a manmade machine eradicate the biological need for a beating heart? It appears likely.

But is the meaning ascribed to the heartbeat an archaic fallacy? Is the thing just a muscle, relatively indistinct from a simple bicep?

Gaze once more at the Egyptian embalmer, at Karl von Vierordt, at Ann Druyan, at Tara and Todd Storch, and at Brian Schreck.

They dedicated themselves to a remarkably similar quest, thousands of years and worlds apart, all while remaining entirely unaware of one another’s deeds.

Who else is bound up in this lineage? Perhaps a boy with a taste for Lucky Charms, whose doting mother cultivated an unyielding desire to know more about the restless organ inside him.

To draw a stark divide between basic human processes and the poetic brushstrokes of humankind is to miss the point. For all of human history, the heart has served to bridge this divide.

Thus, while we forge ahead with innovating—with functionally improving even, if the inventors of the pulseless heart are correct—the mystifying essence

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housed in our rib cages, we can simultaneously marvel at the dreamlike notion that Ann Druyan’s heart is somewhere out there representing us all, plunging through space and time toward an unknown star populated by alien beings that might—with a little luck—comprehend what it has to tell them. Our hearts are made of stardust, after all, so Ann’s is merely finding its way home.

It is willing to continue beating

for a billion years. It is waiting to be received and cared for and listened to like Taylor’s and Dylan’s and countless others. Can you hear it? It is carried by a chariot of pure human ingenuity.

JK Nickell is the senior editor of this magazine. Send him a note at jknickell@paceco.com. To honor their daughter, the Storch family (Track 1) founded Taylor’s Gift.

Learn more at taylorsgift.org.

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your adventure in

Costa Rica

WANT MORE? Browse the Inflight Entertainment Portal for the best spots to eat, drink, stay, and play in your final destination.

It’s free!

BY B E N MARS HALL

On a tiny slice of the Central American isthmus, unspoiled beaches give way to dense jungles, misty cloud forests, and cooled lava fields. This ecological playground, an obvious boon to nature lovers, also offers an array of adrenaline-filled excursions, family-friendly activities, secluded retreats, and more biodiversity than almost anywhere on earth. Before you stamp that passport, tell us more about you.

ARE YOU AN ECOTOURIST page 78

PHOTOGRAPHY BY OSCAR GUTIERREZ/ISTOCK

AQUATIC ADVENTURER page 80 FOODIE page 82 FAMILY TRAVELER page 84

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Costa Rica ECOTOURISTS WELCOME TO THE JUNGLE

Can’t see the forest for the trees? Try ...

HORSEBACK RIDING The best way to explore the jungles of Jacó: by hoof.

Discovery Horseback Tours offers rides for all skill levels.

BIRDING For an unobstructed gander at nesting herons, colorful macaws, and other exotic avian species, migrate toward Pajaros Island in Palo Verde National Park.

in the clouds Visit early in the morning as daytime views of Arenal’s peak are often obscured.

Be one with nature at these ecolodges Finca Luna Nueva Lodge At this certified organic biodynamic farm just outside La Fortuna, guests can explore one of the largest medicinal herb gardens on the planet.

Lapa Rios Wake up to the call of howler monkeys from one of 17 luxe open-air bungalows on the Osa Peninsula.

Rara Avis It’s worth the trek by tractor-pulled wagon to reach this remote reserve, tucked deep into the forests of the Sarapiqui region.

Go up to the Mountain

Although Arenal Volcano National Park’s conical, 5,358-foot namesake has taken a break from spewing ash columns and molten lava clumps (as it did almost daily from 1968 to 2010), you can still admire its majesty and geological impact. Hike the Heliconias Trail for unmatched views of the volcano, old lava flows, and Lake Arenal. Or head into the secondary forest to try to catch a glimpse of white-face capuchin monkeys, jaguars, sloths, and—if you’re lucky—the endangered resplendent quetzal. After exploring, relax in one of the nearby geothermal pools, like the cascading lagoons at Titoku Hot Springs.

PHOTOGRAPHY BY PIERRE CHOUINARD/ISTOCK (VOLCANO), PETER WALMSLEY/ISTOCK (ZIPLINE), PIGPHOTO/ISTOCK (BIRDING), AND COURTESY OF DISCOVERY HORSEBACK TOURS (HORSES)

CANOPY TOURS Zip through the Monteverde Cloud Forest on a twohour excursion with 100% Adventura. The Superman cable and Tarzan swing come standard.

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Costa Rica AQUATIC ADVENTURERS

SEASIDE STAYS

Wake up to oceanfront vistas

Whitewater rafting Conquer more than 30 steep rapids along a 9-mile stretch of the pristine Sarapiqui River on a tour operated by Rios Tropicales. Scuba diving Meet giant manta rays and bull sharks on your dive near Catalina and Bat islands, offered through Ocotal Beach Resort. Waterfall rappelling Descend a canyon and three waterfalls on Pure Trek Canyoning’s four-hour tour.

fit to be tide The waters off the northwest coast offer worldclass surfing conditions.

THE PALMS PRIVATE RESIDENCES This luxury villa community, just steps from the ocean on Playa Flamingo, couples the perks of ownership with resort-style amenities.

THE PRESERVE AT LOS ALTOS Take in Pacific views from the serene spa and family-friendly suites at this modern resort along a Manuel Antonio hillside.

FOUR SEASONS RESORT Executive chef Mario Alcocer marries astronomy with gastronomy for an out-of-this-world “Taste the Stars” dining experience, set on Peninsula Papagayo.

Beach-Hop on Guanacaste

A flight into Liberia’s Daniel Oduber Quirós International Airport places you just an hour’s drive away from the sunsoaked Guanacaste province along the Pacific coast. Begin at the untamed Playa Negra, where black sands and craggy outcroppings flank tide pools and protected swimming areas. For lunch, drive 20 minutes north to Playa Avellana and watch surfers conquer 18-foot waves as you dive into ceviche at Lola’s beach bar. Finally, a lively nightcap awaits at Tamarindo, where legions of tourists flock thanks to extensive development.

PHOTOGRAPHY BY TROPICALPIXSINGAPORE/ISTOCK (BEACH), AND COURTESY OF THE PALMS PRIVATE RESIDENCES, THE PRESERVE, AND FOUR SEASONS RESORT COSTA RICA AT PENINSULA PAPAGAYO

Make a splash with these watery thrills

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Costa Rica FOODIES

Take an epicurean tour through San José

CENTRO GASTRONÓMICO SABORES Enroll in a three-hour course at this stateof-the-art kitchen that doubles as a set for a cooking show.

RESTAUR ANTE GR ANO DE ORO Chef Francis Canal fuses tropical ingredients with European techniques. Don’t miss the creme brulee made with local organic vanilla beans.

bean me up Stop by Casa del Café to catch a glimpse (and whiff) of the roasting process.

Family-run joints serving authentic bites Soda Los Pelones An affordable (and ample) breakfast at this Playas del Coco hangout consists of bread, eggs, meat, plantains, and traditional gallo pinto.

Soda Viquez Don’t be surprised if this friendly spot in La Fortuna serves you a complimentary bowl of arroz con leche (rice pudding) post-meal.

Soda Los Comales A group of 21 local women opened this classic soda in Liberia that pours the town’s best resbaladera, a sweet drink made from rice and barley.

MERCADO CENTR AL Vendors sell everything from plantains and pineapples to scoops of cinnamonspiced ice cream churned by the nation’s oldest parlor.

See What the Buzz is About

Wake up and smell the organic, high-altitude, shade-grown coffee at Finca Rosa Blanca Coffee Plantation and Inn. Perched atop a mountain just 15 minutes from Juan Santamaría International Airport, this posh estate boasts three master suites, two villas, and 11 junior suites overlooking the grounds. For the full scoop on one of the country’s most influential crops, tour the 30-acre farm and see how beans are sustainably grown, picked, depulped, dried, and roasted. Give it a taste during a cupping session, or sip a brew from the terrace of El Tigre Vestido, the resort’s organic restaurant.

PHOTOGRAPHY BY JIMMY ANDERSON/ISTOCK (PINEAPPLES) AND TAIFTIN/ISTOCK (CREME BRULEE), AND COURTESY OF FINCA ROSA BLANCA COFFEE PLANTATION AND INN (COFFEE) AND CENTRO GASTRONÓMICO SABORES

GRUB AROUND

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Costa Rica FAMILY TRAVELERS

IT’S ALL RELATIVE

PRE- COLUMBIAN GOLD MUSEUM This underground gallery houses the nation’s first coin and more than 1,600 lustrous pieces dating back to 500 A.D.

learn the ropes First time on a zip line? Have no fear; guides will teach you proper technique.

NATIONAL THEATRE OF COSTA RICA The capital city’s cultural centerpiece turns 118 at the end of the month.

Celebrate by taking in a symphony.

Fly Through the Forest

One hundred miles northwest of San José, moist winds collide with the Continental Divide, producing a consistent mist that envelops the 26,000-acre Monteverde Cloud Forest Reserve, home to some 400 bird species, 1,200 different reptiles and amphibians, 100 kinds of mammals, 2,500 types of plants, and countless insects. Scope out the diverse flora and fauna on your own either by land (on 8 miles of hiking trails) or by air (on suspension bridges and zip lines). Your best bet for spotting wildlife, however, may be on an early-morning tour led by a bilingual guide who can point out creatures beginning to stir.

Where to set up camp if you have kids in tow

SPIROGYR A BUT TERFLY MUSEUM Spot more than 20 species flitting about (plus hummingbirds and sunbathing turtles) at this tranquil oasis.

Langosta Villas These Mediterranean-style condos, 10 minutes south of Tamarindo, boast wellstocked kitchens and can sleep up to six. Los Lagos Hotel With two waterslides, a crocodile farm, and a butterfly garden, it may be hard to drag the kids away from this La Fortuna resort. KC Hotel Parents: Take advantage of this sleek San José boutique’s car rentals and babysitting service.

PHOTOGRAPHY BY ROBERTO A SANCHEZ/ISTOCK (ZIPLINE) AND LEENA ROBINSON /ISTOCK (BUTTERFLY), AND COURTESY OF PRE-COLOMBIAN GOLD MUSEUM AND THE NATIONAL THEATRE OF COSTA RICA

Capitalize on these San José attractions

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FOCUS ON

FRANCHISES Is your career flatlining? Do you feel overstretched? Undervalued? Stuck?

You’re not alone. By Ben Marshall

By most measures, franchises are growing at a faster rate than all other businesses in related industries.

Facing F acing myriad choices, franchise rookies Kimpton and her fiancé, Paul Gould, elicited the help of Jenny Childs, a franchise consultant from The You Network who introduced them to Mosquito Joe, a mosquito-control company.

“You could literally spend years poring over your options,” Kimpton says. “It’s hard to know where to start, so having someone guide you through a focused, step-by-step process is incredibly helpful and prevents stagnation.”

manufacture and distribute pavement maintenance products throughout the U.S. “Compile your personal financial statement, and think about who you’d list for personal, professional, and financial references,” he says.

“Don’t over-extend yourself when investing in a franchise.”

Yes, you can make good money as a franchisee, but understanding how you can lose money is also a vital consideration, Lane says.

“Everyone builds pro forma financials that lead to profitability and large yachts. Instead, you should build business models that factor in worst-case scenarios, and then decide if you can live with that.”

Lane and Lecher opened a LunchBOX waxing salon in Dublin, California, in July—the first of many they’ve committed to opening in the Bay Area.

2

3

TOP FIVE FRANCHISE STARTUP SECRETS.

1

Talk with a professional.

Analyze your financials.

And be realistic, says Rick Simon, director of franchise operations for SealMaster, a sales organization whose franchisees

Study potential fits.

Consultants will likely present a handful of options. Review each business’ franchise disclosure document (which details its history

and financial stability), and meet with current franchisees to get a better sense of what it’s like to work for each company.

4

Check your ego at the door. d oor. Be an operator, Lecher

says, not an entrepreneur. In other words, don’t buy a Chick-fil-A and try to double your business by selling burgers.

“There’s a lot of leeway to be creative in your market and work within your brand to make it personal and local,” she says. “But our job as franchisees is to execute the vision of the brand. Don’t reinvent the service or products or try to change the company’s culture.”

5

Jump in with both feet.

“There will undoubtedly be times when you feel overwhelmed,” says Burghli, the former software executive who opened a Kiddie Academy franchise in North Brunswick, New Jersey, 18 months ago. “But sign the agreement and just start executing. Don’t hesitate and don’t second-guess.”

SMARTPHONE ICON COURTESY OF MISIRLOU/THE NOUN PROJECT

Rick Burghli quit his job as a software executive in New Jersey three years ago so he could spend more time with his kids. Kate Kimpton was preparing to become a partner in a Houston brokerage firm last October but wanted out. And Nicky Lecher, a former lawyer and middle school teacher who owns two paint and wine studios in Utah, called her business partner, Peter Lane, during a waxing appointment last summer and said, “I think I found your new business.”

Burghli, Kimpton, and Lecher don’t know each other—they come from different backgrounds and different corners of the country. But they do have two things in common: Each one led a successful career prior to diving into the world of franchising, and they all want to let you in on their

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DIG DEEPER

FINDING THE RIGHT FIT From child care to mosquito control, from pavement maintenance to personal grooming, opportunities in franchising are seemingly endless. But determining where you want to work (home office or storefront) and how much time you want to invest (all-out or dabble) may help you narrow your search.

WHERE DO YOU WANT TO SET UP SHOP?

THINGS ARE LOOKING UP Is now a good time to make the move? The annual economic output of franchises is projected to increase 5.4 percent over last year, from $845 to $890 billion.

5.4%

$900 BILLION

800

700

HOME-BASED

BRICK & MORTAR

ADVANTAGES : Working from home means a low initial investment, low fixed costs, and a flexible work schedule. Plus, the commute can’t be beat.

ADVANTAGES : Location, location, location, right? A physical storefront or warehouse may offer increased exposure and could attract potential business. It also allows for either fulltime or semi-passive ownership.

GOOD FOR: Stay-at-home parents,

baby boomers, rural residents “We love being able to show our kids what it means to work hard and have ownership in something,” says Kimpton, who hired her college-age daughter during the summer to work out of their home-based office.

GOOD FOR: Individuals with capital to invest in real estate or a lease

“Know your geographic region. The Bay Area is every franchisee’s dream, but real estate is a challenge,” says Lane, who suggests not underestimating the value of leasing brokers.

HOW MUCH TIME DO YOU HAVE?

FULL-TIME

PART-TIME

ADVANTAGES: Fully committing to

ADVANTAGES: A semi-passive arrangement gives you the ability to own a franchise while allowing staff to manage day-to-day operations.

It may only require 10–15 hours of work per week.

a new endeavor can be daunting at first, but it allows you to focus all of your efforts on the growth of your new business. Devoting attention to your business—especially during the first year or two—will pay dividends, says Burghli.

GOOD FOR: Individuals recently

laid off, those with managerial experience

GOOD FOR: Current business

owners who want to build another source of income and/or diversify their portfolio

2010 2011 2012 2013 2014 2015

OUTPUT IN NOMINAL DOLLARS SOURCE: Franchise Business Economic Outlook for 2015, June Forecast Update;

by IHS Economics

ONLINE RESOURCES FRANCHISE GATOR Search this app for opportunities by location, industry, and investment level. iTunes INTERNATIONAL FRANCHISE ASSOCIATION Study economic data and industry trends, and learn franchising basics from the world’s largest franchise advocacy group. franchise.org THE YOU NETWORK Connect with consultants who will find the right fit for you based on your skills, lifestyle, and work experience. theyounetwork.com

SPONSORS KIDDIE ACADEMY kiddieacademyfranchising.com/sw LUNCHBOX (A WAXING SALON) lunchboxwax.com MOSQUITO JOE mosquitojoefranchise.com SEALMASTER sealmaster.net

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Agenda

Where to Go Next

Need a reason to get away in November or December?

Find it here.

DECEMBER 3–6

/

MIAMI BEACH, FLORIDA

PHOTOGRAPHY BY HELGA TRAXLER (WOMAN ON BEACH), COURTESY OF ART BASEL (GALLERY), ART BY FAIVOVICH & GOLDBERG/SLYZMUD

Expand Your Palette

SET YOUR SIGHTS ON

Miami Beach, FL › Chicago Orange, VA › New Orleans Riverside, CA › Milwaukee San Antonio › Los Cabos, MX › Gulf Shores, AL

Founded in 1970 in Basel, Switzerland, Art Basel has now stretched around the globe—in addition the original, there are also fests in Hong Kong and right here in the States.

The American offshoot serves as the country’s premier art fair; last year it showcased modern and contemporary artworks from 267 galleries representing 31 countries.

Paintings, sculptures, installations, photographs, and films are on display in the main exhibition hall, while large-scale artworks, other films, and performances become part of the landscape at nearby beaches and parks. After a guided tour through the various exhibits and halls, sit in for the daily conversation series with artists, curators, and critics, which allows visitors to deepen their knowledge of the international art world. artbasel.com

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NOVEMBER 5–8 CHICAGO ®

OVER 200 LOCATIONS IN 60+ COUNTRIES AROUND THE WORLD FEATURING PREMIUM HOTELS, WORLD-CLASS GAMING & CONTEMPORARY AMERICAN FARE CAFES United States Anchorage Atlanta Atlantic City Baltimore Biloxi Boston Chicago Cleveland Dallas Denver Detroit Four Winds Foxwoods Hollywood, CA on Hollywood Blvd.

Hollywood, CA at Universal CityWalk Hollywood, FL Honolulu Houston Indianapolis Key West Lake Tahoe Las Vegas Las Vegas at Hard Rock Hotel Louisville Mall of America Maui Memphis Miami Myrtle Beach Nashville New Orleans New York Niagara Falls Northfield Park Orlando Philadelphia Phoenix Pigeon Forge Pittsburgh San Antonio San Diego San Francisco Seattle St. Louis Tampa Washington, DC Yankee Stadium Canada Niagara Falls Toronto Central America San José, Costa Rica Guatemala City Caribbean Aruba

Cayman Islands Cozumel Nassau Punta Cana Santo Domingo St. Maarten South America Asunción Bogotá Buenos Aires Buenos Aires Aeroparque Caracas Cartagena Curitiba Lima Margarita Island Medellin Santa Cruz Santiago Pacific Rim Fiji Guam Saipan Surfers Paradise Sydney Europe Amsterdam Barcelona Berlin Brussels Bucharest Budapest Cologne Copenhagen Dublin Edinburgh Florence Gdansk Glasgow Gothenburg Hamburg Helsinki Ibiza Istanbul Krakow Lisbon London Madrid Mallorca Malta Malta Airport Manchester Marbella Marseille Moscow Munich Nice

Oslo Paris Podgorica Prague Rome Stockholm Tenerife Venice Vienna Warsaw Middle East Africa Bahrain Dubai Hurghada Johannesburg Nabq Sharm El Sheikh Asia Almaty Angkor Bali Bali Airport Bangkok Bengaluru Chennai Fukuoka Gurgaon Ho Chi Minh City Hong Kong Hyderabad Jakarta Kota Kinabalu Kuala Lumpur Macau Makati Melaka Mumbai Andheri Mumbai Worli New Delhi Osaka Osaka, Universal Pattaya Penang Phuket Pune Sentosa Seoul Singapore Singapore Changi Airport Tokyo Tokyo, Uyeno-Eki Yokohama

Get off the Couch The Windy City has a penchant for infusing the cultures of its distinct neighborhoods into world-renowned arenas, including sports, politics, and museums. Its iconic Navy Pier will host these cultures in the form of contemporary art and design at the SOFA Expo. (It doesn’t have anything to do with living-room seating: The acronym stands for Sculpture Objects Functional Art.) More than 70 established galleries from Seattle to Kyoto, Japan, will present works for sale for the 22nd annual event.

Art students will work alongside veterans during the festival’s CONNECT design competition, where six universities face off for a cash prize. For the first time, painting, photography, and paper works will be shown alongside forms steeped in SOFA tradition, including glass, fiber, and metal art. With the pier undergoing renovations meant to create a sense of arrival and space, the engaging venue should ensure a flow for the over 35,000 expected guests. sofaexpo.com NOVEMBER 6–7 GULF SHORES, ALABAMA

Crack One Open

Whether you prefer them Cajun, Rockefeller, or raw, more than 70

chefs from across the country bring their unique takes on the classic seafood dish to the eighth annual Hangout Oyster Cook-Off & Craft Beer Weekend. Start with the craft beer festival, featuring more than 60 brews and a rocking cover band. Saturday, dive in to the oysters and vote for your favorite before heading to workshops and demonstrations led

by Food Network stars and James Beard Award winners. An oyster shucking contest, Bloody Mary invitational, and a roster of live music complete Saturday’s activities.

When you’re done with the oysters, grab another cold local brew and catch the SEC football games in one of Hangout’s sports viewing lounges. hangoutcookoff.com NOVEMBER 7 ORANGE, VIRGINIA

Ride Through History In 1901, businessman William du Pont purchased James Madison’s lifelong home, a sprawling plantation covering thousands of acres in Virginia’s Piedmont region. Montpelier, as it was known, was soon transformed into a world-class thoroughbred horse facility and in 1929 hosted the first running of the Montpelier Hunt Races. The annual event now draws nearly 20,000 guests—along with countless bow ties and floppy hats—to Madison’s former home. Seven steeplechasestyle races dot the day, including one that includes jumps over the estate’s famed live-brush fences. In the spirit of Madison, who allegedly downed a pint of whiskey a day, tailgating is encouraged. montpelierraces.org

HOTELS

Bali • Biloxi • Cancun • Chicago • Hollywood, FL • Ibiza Las Vegas • Macau • Orlando • Palm Springs Panama Megapolis • Pattaya • Penang • Punta Cana Riviera Maya • San Diego • Singapore • Tampa • Vallarta

NOVEMBER 11–15 LOS CABOS, MEXICO

Biloxi • Hollywood, FL • Las Vegas Northfield Park • Punta Cana • Tampa

LIVE

Biloxi • Hollywood, FL • Las Vegas Strip Las Vegas: The Joint • Northfield Park • Orlando

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aw shucks / Hangout Oyster Cook-Off creates an A+ combo: beer and bivalves.

Cinema meets a call for community at the Los Cabos International Film Festival. The fourth annual event invites guests to “Come and see what the neighbors are doing” with the best films Mexico, the United States, and Canada have to offer. Returning programs include

PHOTOGRAPHY BY CARA BLOCH

Experience Movie Magic

CASINOS

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the México Primero, FOX+, and FIPRESCI awards for Mexican films; the Competencia Los Cabos for North American films; and World Highlights, a global showcase of the judges’ current festival-circuit favorites. New this year: Three programs that encourage active awareness of humanity’s effect on the environment, bring visualization to impressive musical scores, and visit the intersections of horror, sci-fi, and black comedy. cabos filmfestival.com NOVEMBER 14–15 NEW ORLEANS

Savor Southern Flavors

Want more?

Check out our digital edition at southwestmag.com for content we couldn’t quite fit in the magazine.

Get your fill of an iconic Louisiana dish at the Treme Creole Gumbo Festival. The annual event takes over historic Congo Square in Louis Armstrong Park, and although Creole is in the official name, you’ll find the Cajun variety of the savory, spicy stew as well.

(Traditionally, Cajun gumbo differs from Creole in its use of an oil-and-flour roux and omission of tomatoes.) Non–meat eaters will relish the results of the third annual vegan gumbo cook-off.

Other good eats include shrimp and grits, po’boys, and red beans and rice. If you’re still in the mood to move after all that eating, join the second line parade. And because no N’awlins event would be complete without soulful sounds, neighborhood musicians will grace the entertainment stage. jazzandheritage.org NOVEMBER 19–22 MILWAUKEE

Spread Christmas Cheer Maybe November is actually the most wonderful time of the year.

The Historic Pabst Brewery will honor its German heritage with the Best Christkindlmarket Milwaukee. Vendors will offer Advent calendars, ornaments, German chocolates, and many more goods perfect for Christmas.

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Still more sellers will serve up traditional fare for enjoying while at the market. When you’re done with your sauerbraten and glühwein (that’s pot roast and hot spiced wine), take part in a keg-tapping ceremony and imbibe in Sprecher and Spaten beers. The familyfriendly event will also feature storytelling, cookie decorating, and tree-lighting events, with the constant accompaniment of German dancing and music. Sunday will begin with a 10 a.m. Mass followed by breakfast with Father Christmas himself. bestplacemilwaukee.com NOVEMBER 27–JANUARY 6 RIVERSIDE, CALIFORNIA

PHOTOGRAPHY BY NICK SIMONITE

Light it Up

The historic Mission Inn will ring in the season on Black Friday with its 23rd annual Festival of Lights.

Owners Duane and Kelly Roberts have put on this spectacle for the city since they purchased the hotel in 1992. The festival begins with the “switch-on” ceremony of more than

4 million twinkling lights, followed by a fireworks show. Take in more than 400 animatronic characters, hitch a ride on a horse-drawn carriage, play in fresh snow (yes, in SoCal), and check out the world’s largest man-made mistletoe, all while partaking in a 12 Days of Christmas cocktail. Holiday packages are available, and inn guests can enjoy an afternoon tea, breakfast, or weekly Sunday champagne brunch with Santa during their stay. The Christmas flair carries through the whole city of Riverside, which hosts its own lights display, an ice skating rink on Main Street, and holiday vendors. Hundreds of thousands are expected to attend. missioninn.com DECEMBER 5 SAN ANTONIO

Taste Tamales While the recipe may vary from country to country—banana leaves in place of corn husks, or pork swapped out for spicy chicken—one thing about tamales is undeniable:

music and masa / San Antonio’s Tamales! fest is an aural and edible gem.

They’re delicious no matter where you are. Nowhere is this more evident than the annual Tamales!

Holiday Festival, held at the Alamo City’s revamped Pearl Brewery each winter. While there, join more than 20,000 other tamale fiends and sample treats from 20 different vendors.

Everything from traditional San Antonio classics to South American twists will be available. Often given as gifts or served for dinner during Christmastime, these masa-rich bites are also available to go. We won’t tell your guests if they never make it to the holiday dinner table. atpearl.com/tamales

DISCOVER A HEALTHIER WAY TO TRAVEL accommo Dations • 174 Spacious Guest Rooms • 24-Hour Room Service • Valet Parking • Complimentary High Speed Internet Access Fitness & spor ts club • Complimentary Access to Fitness Center for Guests • Group Classes, Aquatics & Court Sports • Childcare & Kids Programs • Personal Training, Nutrition & Wellness Programs

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Fun!

W-2 Forms

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25 Video recorder

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attached to a windshield Person who goes rock climbing or wakeboarding on Saturday, say Gershwin or Levin First name in jeans El ___(weather phenomenon) Legendary loch Orthodontist’s deg.

Distort unfairly Not this Numbered musical work Furious feeling Alternative to Jenny Craig Jazz singer Al with seven Grammys Trash-bag closer

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magazine Authored Tattered clothes NFL star Manning Comic-book character with a magic lasso D.C. insider, for short Instructor for hire Garlicky sandwich spread Acquire intelligence Tornado or typhoon Paper fragment

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Mai ___ Refrigerator-door items

7 Kitten’s cries 8 New York lake 9 10 11

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near Syracuse Brush up on, as an old subject High-fashion monogram Snack that’s crumbled over ice cream Home beverage counter with a sink Muscle twitch Nary a soul Spots for goatees Wriggler in the water ___ Lanka Triumph Literary “before” Holiday bloomer Netflix delivery

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(danger ous spider)

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Rocky films

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wrap

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Anderson Grow gray Defrost Put into words ___-fi Defeat convincingly Seek help from Like 63-Across Rugged army vehicles Skunk’s defense Six years, for a senator Love, in Acapulco Festive affair Barbershop sound Birth announcement No.s “Now, where ___ I?”

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How-To / Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 97

Easy

Medium

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Answers

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M E W S

O N E I D W A I D S O P W A

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Y S L C S H R I I N S S C H I E R W O A I S C

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HEALTH PROMOTIONAL SERIES

TOP 3 HEALTH ISSUES FACING WOMEN TODAY It is never too early (nor too late) for women to start thinking about their health. Being aware of your lifestyle and nutrition habits—and taking action to make positive changes—can improve your chances of living a long, healthy life. While genetics may enhance longevity, three all too common health issues can affect your quality of life: cancer, menopause, and arthritis.

We called on our experts for advice on how women can prevent, manage, or treat these prevalent medical conditions.

BY DANIEL CASCIATO

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HEALTH PROMOTIONAL SERIES

FOCUS ON WOMEN’S HEALTH

A whole foods diet can help you maintain a healthy body weight.

OBESITY’S LINK TO CANCER “Obesity is on its way to replacing tobacco as the No. 1 preventable cause of cancer. We need to confront this growing problem and develop all the necessary tools to limit its impact.”

– Dr. Clifford Hudis 2013–14 ASCO President

ISSUE#1

CANCER

OBESITY INCREASES CANCER RISK In 2007, more than 84,000 new cancer cases were due to obesity.

PREVENTION

The statistics are staggering. According to a study in the Journal of the American Medical Association, more than 65 percent of women in the U.S. are overweight or obese.

Carrying extra pounds is a risk factor for most chronic diseases affecting women, including cancer.

It’s estimated that, over the next 15 years, half a million cancer deaths annually will be obesity-related.

For women, obesity increases their risk for many types of cancer, including post-menopausal breast cancer and endometrial cancer, says Carolyn Lammersfeld, vice president of integrative medicine for Cancer Treatment Centers of America®.

“Fat tissue may result in higher levels of hormones like estrogen and insulin, which may promote development of these cancers,” she says. “Obesity may also contribute to poor outcomes during cancer treatment, including increasing risk of a cancer recurrence.”

Organizations like the American Society of Clinical Oncology, American Institute for Cancer Research, American Cancer

Society, and others are working to address obesity to reduce the incidence of cancer as well as to improve outcomes for cancer patients.

They recommend the following diet and activity guidelines: • Get at least 150 minutes of weekly physical activity • Avoid sugary drinks and high-calorie foods • Eat more plant-based foods, including vegetables, fruits, and beans • Limit red meat consumption, and avoid or limit processed meat intake • Limit alcohol consumption (no more than one drink daily for women) Simply being aware of risks and guidelines doesn’t make it easy to shed pounds. Start small, Lammersfeld says. Set one goal to improve your diet and activity behaviors and download a food and activity app to monitor your progress.

To get you started, the National Weight Control Registry published the following characteristics of people who successfully lost weight:

HEAD NECK ESOPHAGUS BREAST PANCREAS KIDNEY COLON RECTUM ENDOMETRIUM

CANCERS LINKED TO OBESITY

40%

THE PERCENTAGE OF CANCER CASES ATTRIBUTED TO OBESITY VARIES, BUT FOR SOME CANCERS— PARTICULARLY ESOPHAGEAL AND ENDOMETRIAL— IT CAN BE AS HIGH AS 40 PERCENT.

Being overweight/obese contributes to as many as 1 in 5 cancer-related deaths.

SOURCE: American Society of Clinical Oncology, presented

by Cancer Treatment Centers of America®

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Are You

AT RISK

For Gynecologic Cancer?

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While breast cancer is a hot topic in the national media, it’s important to be informed on other women’s cancers that don’t get as much media attention.

Gynecologic cancers are cancers that affect the female reproductive organs, including the ovaries, endometrium, uterus, cervix, fallopian tubes, peritoneum, vagina and vulva. And, just as women have become more aware of the warning signs of breast cancer, it’s equally important for women to understand the facts about gynecologic cancer.

Roughly 71,500 women in the United States each year are diagnosed with a gynecologic cancer,1 and the risk increases with age. The most common gynecologic cancer is endometrial/uterine cancer, which affects more than 52,000 women annually in the U.S.2 The key to lowering the risk for these cancers is preventive care and early diagnosis. And for many women, that may mean taking time out from busy family and work schedules to put their health first.

Cassandra Foy Patient at Cancer Treatment Centers of America®

“Understand your own risk factors—and your family history—and have an open dialog with your primary care physician.”

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TAKE PREVENTATIVE ACTION You can play an active role in reducing your chance of developing gynecologic cancers. A key factor for survival of these cancers is early diagnosis.

Make healthy choices for yourself, such as a well-balanced diet, an active lifestyle, quitting or avoiding smoking, maintaining a healthy weight, and safe sex practices.

Make time for an annual physical. A Pap test is an important check for abnormal cells in the cervix, because in most cases of cervical cancer there are no noticeable symptoms.

Routine pelvic exams may also improve the likelihood of early detection for endometrial cancer. For women over 30, the HPV test screens for high-risk HPV strains that may lead to cervical cancer.

Educate yourself on your health history and your family’s health history. Having close relatives on either side of the family who have had ovarian cancer increases a woman’s chance of getting ovarian cancer herself.

Cervical cancer tends to occur during midlife. Most cases are found in women under the age of 50, and it is linked to human papillomaviruses.

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affects up to 5% of women who have it in their family histories. It has the highest mortality of the gynecologic cancers, killing more than 14,000 women annually in the United States.3

Cancer Treatment Centers of America® (CTCA) is a national network of five hospitals in the U.S. with expertise in treating patients who are fighting complex or advancedstage cancer, although many patients with an early-stage diagnosis seek treatment at CTCA® as well. We combine world-class treatment with an integrative approach to care to reduce side effects and maintain quality of life during cancer treatment. If you or someone you love has advanced-stage or complex cancer, call 855-587-5528 or go to cancercenter.com.

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References: 1. Get the Facts About Gynecologic Cancer, CDC http://www.cdc.gov/cancer/knowledge/pdf/CDC_GYN_Comprehensive_Brochure.pdf 2. National Cancer Institute, 2014. www.cancer.gov/cancertopics/types/endometrial 3. National Cancer Institute, 2014. www.cancer.gov/cancertopics/types/ovarian

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Phoenix Tulsa © 2015 Rising Tide

8/24/15 3:48 PM

HEALTH PROMOTIONAL SERIES

• 78 percent eat breakfast daily • 75 percent weigh themselves weekly • 62 percent watch fewer than 10 hours of television a week • 90 percent exercise one hour a day

Nurse navigators help patients understand every step of the cancer journey.

DIAGNOSIS Any cancer diagnosis can evoke fear and panic. Your mind may wonder: What’s going to happen to me? What is the treatment? Will I be OK? At the Sarah Cannon Research Institute, that’s the moment when its nurse navigation staff steps in. They guide you through the entire care continuum from cancer discovery through survival and are a constant point of contact, both clinically and emotionally.

“At the direction of the physician, a navigator advocates and empowers a cancer patient to make key decisions about their healthcare by ensuring they have the education and access concerning their diagnosis and treatment,” says Crystal Dugger, assistant vice president of clinical operations for Sarah Cannon.

Nurse navigators also ensure the patient is treated holistically. They guarantee that the patient’s most cherished daily activities are taken into consideration when planning care. For example, if volunteering at your child’s school is a priority, the navigator makes sure that is included in your clinical discussions.

“We love our patients,” adds

Dugger. “It’s common—and expected by patients—for organizations to treat the disease, but Sarah Cannon strives through compassionate caregivers and navigation to treat the person with cancer. When a patient receives a life-changing diagnosis, we want them to know that we’re going to take care of them as if they were part of our family.”

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Breast Cancer Doesn’t Care Where You Live, But We Do.

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Sarah Cannon, the cancer enterprise of Hospital Corporation of America (HCA), provides you with access to personalized and world-class breast cancer care including: • Nurse navigators, who specialize in breast cancer, helping you understand every step of your care journey.

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To find Sarah Cannon Cancer Care closest to you, visit FightingCancerTogether.com

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HEALTH PROMOTIONAL SERIES

Knowing your family’s health history can help you identify your predisposition toward certain diseases.

TREATMENT

“The key to breast cancer is what we call multi-modality, meaning there’s generally not one treatment that’s going to be sufficient,” Silva says. “In most cases, treatment includes a combination of surgery, radiation therapy, chemotherapy, and hormonal therapy.

We tailor the treatment to the patient and her specific diagnosis.”

With today’s treatment options, prognosis for recovery is very good, Silva stresses. The majority of women “We still encourage go on to live their women to be breast normal life span. and body self-aware.

“We have excelPay attention to your lent treatment available,” she says. body, and if you start “Find doctors who to notice a change, let make you feel conDr. Colleen Silva your doctor know.” fident in their care.

Seek care at a multiIn addition to those who have a disciplinary cancer clinic. Many health family history of the disease, women care facilities offer support groups who start puberty early, begin menowhere a patient can talk to others who pause late, or never bear children are have been through what they are exat an increased risk. Limiting alcohol periencing. Women with breast cancer intake will help lower risk too. are not alone.”

The key to early detection of breast cancer is regular breast imaging and screening. For most women that means mammograms, says Dr. Colleen Silva, director of breast health for UTMB Health in Galveston, Texas.

Most national organizations related to women’s health suggest starting annual mammograms at age 40 and continuing them as long as you’re in good health.

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9/10/15 3:01 PM

ink muscles, joints and bones.

It’s about getting g your life bac back.

If Eleanor isn’t moving, she isn’t happy. There’s skiing, wakeboarding, rock climbing, and the more down to earth activities like biking to the store. When she needed surgery on her ankle, she was worried.

She came to UTMB Health and benefited from a multidisciplinary team of surgeons, doctors, nurses, and physical therapists who knew that Eleanor needed aggressive treatment to return to her active lifesty sty st le. They kept her informed at every step. ““I’m a Nu rse Pract Practiiitititioner. oner. I ppracti ractice ce Nuurs racti w what I pre preach about stay stay aying ing active ctiv and heal ctive health th thy. y.

When it came tim t e for fo rrehab, tthe people eopl here eople made sure I stay ttay ayed wi aye wiith th the pl plan. YYou get out of iit what you put in.”

TToday, Eleanor is back to her old tricks, kks, which also happened to include kicking up her heels and dancing at a friend’s wedding.

Whether it’s working in ortho, neuro, or any aspect of the musculoskeletal system, UTMB has gifte f d clinicians. These are the doctors fte and surgeons who teach others their art, using the very latest equipment, technology and techniques.

It’s about gett tt t ing your life back.Yo YYouur life.

Whether that means gardening, hiking, fishing, playing guitar, itar itar, typing on a keyboard, ex extreme sports or orts or just lifting your grandkids, our team is ready to return you to the things you love to do.

Left: Nikoletta Carayannopoulos, DO, Chief, Orthopaedic Trauma Surgery Center Left: Andrew Zhang, MD, Hand Surgery, Division of Plastic Surgery Center Right: Joel Patterson, MD, FACS, FAANS, Chief, Division of Neurosurgery

If something isn’t right, do what Eleanor did.

TTake k charge of your health and call us at 800-917-8906, or go to utmbhealth.com to work wonders for you.

Right: Gregory McGowen, PT, Cert MDT, AIB Certified in Vestibular Rehabilitation, Rehabilitation Services The four clinicians featured here are representative of the whole team of specialists spanning our musculoskeletal services.

e University of Texas Medical Branch Member, Texas Medical Center

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HEALTH PROMOTIONAL SERIES

FOCUS ON WOMEN’S HEALTH

An active lifestyle can help combat the symptoms of menopause.

WATCH YOUR MOUTH The hormonal rise that occurs during pregnancy can cause changes to many areas of your body, and your mouth is no exception. In turn, studies have shown your oral health may impact the health of your developing baby. Research indicates a possible link between periodontal diseases and premature birth and low birth weight, says James Ratcliff, CEO of Rowpar Pharmaceuticals.

There is evidence to support the idea that periodontal disease in pregnant women is an independent risk factor that may be controlled by proper oral care. Rowpar’s products, like CloSYS toothpastes and rinses, which use a patented formula that includes Cloralstan (chlorine dioxide), are safe for pregnant women, according to Ratcliff.

He suggests the following pregnancy dental care tips: • Floss or irrigate often —at least daily.

• Brush for two minutes with CloSYS toothpaste.

• For best results, immediately rinse for 30–45 seconds with 1/2 ounce of CloSYS oral health rinse. Rinsing with CloSYS after brushing instead of water forces its patented Cloralstan formula deeper into the gum/teeth pockets.

ISSUE#2

MENOPAUSE MANAGEMENT The onset of menopausal symptoms can vary tremendously. Some women may begin experiencing signs before their 40th birthday (premature menopause), in their mid-40s (peri-menopause), or even into their 50s. The most common symptoms include hot flashes, weight gain (usually in the belly area), lower sex drive, night sweats, lack of sleep, mood swings, hair loss, headaches, and memory loss.

According to Cecile Kehoe, COO of nutritional supplement

pioneer DreamBrands Inc., the following natural remedies might provide relief: • Exercise to reduce stress and lose weight. Walking 30 minutes a day is a great stress reducer.

• Eat a balanced diet with as many essential nutrients as possible, like calcium and vitamins B, D, and E. • Take herbal remedies that are adaptogens, such as chasteberry, black cohosh, ashwagandha, dong quai, and red clover, to balance hormones and reduce stress.

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HEALTH PROMOTIONAL SERIES

Genistein—either soy-based or non-soy-based—and flaxseed are helpful natural ingredients that can reduce hot flashes and night sweats.

• Practice yoga, meditation, or deep breathing to reduce stress and improve mood.

“Not every woman will experience all menopausal symptoms, but most will experience at least one of them,” Kehoe says. “Remember,

menopause is a natural occurrence with age; it’s not a disease.”

Mental attitude also has a lot to do with how well you adjust to menopause, Kehoe says. “If menopause is seen as simply the natural transition to the next phase of life, it may be more readily accepted and more easily handled. But the symptoms are real and depending on how severe, they may become disruptive to leading a normal life.”

The CenTeR FoR RegeneRaTIve MeDICIne a non-sURgICaL TeChnIqUe To FIghT agaInsT aRThRITIs anD spoRTs InjURIes

ISSUE#3

ARTHRITIS ALLEVIATION

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process.

Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

F2_Focus on Women's Health_BM.indd 108

Are you suffering from joint pain?

You’re not alone. The Centers for Disease Control and Prevention report that arthritis affects more than 60 percent of women in the U.S. At Miami’s Center for Regenerative Medicine, medical director Dr. A.J. Farshchian and his team help people with arthritis get back to a functional level of life using orthopedic medicine and non-surgical techniques.

Two self-management strategies for managing pain are increasing your physical activity and losing weight. The more weight you carry, the more pressure you place on your joints. Weight-bearing joints such as your ankles, knees, and hips are not made to carry more than 20 percent above your ideal body weight, according to Farshchian.

You can also try glucosamine products or joint supplements to ease pain. Over-the-counter analgesics such as Advil, Tylenol, or Motrin might also offer relief.

If your knee or hip is swollen, try ice to reduce the swelling and use heat to ease soreness. Rest can be beneficial too. If you try some of these pain management remedies with no relief or if you’re unable to participate in activities you enjoy, it may be time to see your physician.

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i33

44

Dragon Products 800.231.8198 dragonproductsltd.com

Paul Fredrick 800.247.1417 paulfredrick.com

39

ITI Manufacturing 888.855.2502 itimanufacturing.com

People Tools for Love and Relationships peopletoolsbook.com

12

NTM 800.248.5360 ntmusa.com

Pinto Ranch 800.393.8001 pintoranch.com

75

Red Bird Farms redbirdfarms.com

94

The Wartabater Company 800.645.0234 wartabater.com

23, 111

Timepieces International, Inc. 877.550.9876 timepiecesusa.com

Karrass 323.866.3800 karrass.com/air/sw105

computers and communication BC

ASUS Computer International asus.com/us

85

Untuckit untuckit.com

76

Varidesk 800.990.0339 varidesk.com

consumer 43 95

6–7

51

15

i97

49

96

Dripping Springs Vodka drippingspringsvodka.com Elite Connections 800.923.4200 eliteconnections.com It’s Just Lunch 800.858.6526 itsjustlunch.com

104

Hotze Vitamins myhealthypak.com

27

Houston Methodist 877.790.3627 houstonmethodist.org

109

Mdrive mdrivesw.com

103

Sarah Cannon fightingcancertogether.com

105

UTMB Health 800.917.8906 utmbhealth.com

hotels, resorts, and conferences 69

Aloft Hotels alofthotels.com/wxyzbar Buffalo Thunder 877.THUNDER buffalothunderresort.com

88

Zclip zclip.com

19

Chumash Casino 800.CHUMASH chumashcasino.com

71

Element by Westin elementhotels.com

67

Four Points by Sheraton fourpoints.com

22

Inn of the Mountain Gods Resort & Casino 800.545.9011 innofthemountaingods.com

25

Jersey Boys 800.745.3000 jerseyboysvegas.com

29

The Judds 866.641.7469 venetian.com/thejudds.com

36

Pineapple Hospitality 866.866.7977 staypineapple.com

San Diego State University sdsu.edu/aztecforlife

Miracle Mile Shops 888.800.8284 miraclemileshopslv.com

4–5

UC San Diego ucsd.edu

F3_Advertiser Directory_MR.indd 110

Hotze Health & Wellness Center 888.504.3063 hotzehwc.com/southwest

35

70

Outstanding Tradeshow Exhibit Services 888.735.4348 otesinc.com

98

White Walls 800.624.4154 whitewalls.com

education

Off LeaseOnly.com 855.474.6123 offleaseonly.com

CloSYS closys.com

94

MacNeil Automotive Products Ltd. 800.441.6287 weathertech.com

OEO 800.553.2112 oeo.com

107

health and medical 13

101

108

Baylor Scott & White Health baylorscottandwhite.com/ cancer Cancer Treatment Centers of America® 855.587.5528 cancercenter.com Center for Regenerative Medicine 305.866.8384 arthritisusa.net

9/10/15 5:55 PM

DANIEL STEIGER

32

Red Lion Hotels redlion.com

93

Renaissance ClubSport Hotel renaissanceclubsport.com

11

Rio Penn & Teller 702.777.7776 riolasvegas.com

41

Station Casinos sclv.com

C3

Stratosphere 702.380.7777 stratospherehotel.com

real estate 2–3

K. Hovnanian Homes khov.com/southwest

travel 127

American Tourister americantourister.com

21, 52

Arkansas Parks and Tourism 800.NATURAL Arkansas.com

14

Clear Me clearme.com

97

K1 Speed 855.517.7333 k1speed.com

94

Kids Fly Safe kidsflysafe.com

i97

Merlin Group Madame Tussauds 702.862.7800 madametussauds.com

9

New Mexico Department of Tourism newmexico.org

92

SuperShuttle 800.BLUEVAN supershuttle.com

14

The Parking Spot theparkingspot.com

96

Vegas Indoor Skydiving 702.731.4768 vegasindoorskydiving.com

restaurants i97

i97

53

Best American Steakhouses 727.466.0433 bestamericansteakhouses. com Best of Italian 727.466.0433 bestofthebestitalian.com Great Steakhouses of North America greatsteakofna.com

90, 91 Hard Rock Cafe hardrock.com

31

Visit Phoenix visitphoenix.com

IFC–1 Landry’s 800.552.6379 landrysinc.com

focus on franchises

i97

68

Rodizio Grill rodiziogrill.com

72, 73 Talk of the Town Restaurant Group 407.581.1035 talkofthetownrestaurants. com 83

Tilted Kilt tiltedkilt.com

adventure in costa rica 79

The Palms Private Residences 800.867.5782 palmscostarica.com

F3_Advertiser Directory_MR.indd 111

74

66

Kiddie Academy 410.777.5352 franchiseka.com

Laboratory Created Diamonds That Dance With Every Movement

The Daniel Steiger

“ D A N CIN G”

STONE COLLECTION RETAIL PRICE $329

NOW ONLY

$99

PER PIECE + S&P

Mosquito Joe 855.JOIN.JOE mosquitojoe franchise.com

COMPLETE SET PRICE

SealMaster 800.341.7325 sealmaster.net

CALL NOW TOLL FREE 1-877 550 9876

$169

AND QUOTE PROMO CODE

SW5CDS

TO RECEIVE PROMOTIONAL PRICE

Or visit our website www.timepiecesusa.com/sw5c Enter promo code at checkout

9/10/15 5:55 PM

PRODUCTS AND SERVICES

How Can We Help?

LEAVE IT TO ME Helen Lauvao, Customer Service Supervisor Business Select® fare: A1–A15 boarding, maximum Rapid Rewards® Points, Fly By® priority lane access (in select cities), and a free premium drink on day of travel. Cheers!

EarlyBird Check-In®: We’ll automatically check you in, and you can get a better boarding spot. Southwest. com/earlybird Click ‘N Save®: Great travel deals in one email to save you time and money.

Southwest.com/email

THANKS FOR FLYING Tony Roach, Marketing & Loyalty Rapid Rewards®: Any trip, any day. Get unlimited reward seats with no blackout dates.

(All Rapid Rewards rules and regulations apply. Benefits apply to points transactions.)

Southwest.com/jet

TRAVELING TODAY? Heather Wulfekuhle, Operations Mobile site and check-in: Book a trip, check in, see your flight status, and get your boarding pass, all in the palm of your hand. mobile.Southwest.com

WE CAN DO THAT Estefania Santiago, Customer Support & Services Southwest Vacations®: Build the trip that’s right for you, and cross another destination off your bucket list.

Southwestvacations.com Hotels & rental cars: Get great low rates on hotel stays and car rentals online.

Plus, earn Rapid Rewards Points.

Southwest.com

112 SOUTHWEST OCTOBER 2015

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WELCOME ABOARD Veronica Tevelde, Flight Attendant Southwest® gift cards: No matter the occasion, a gift card is sure to please.

Southwest.com/giftcard WiFi & inflight entertainment: Need to stay connected?

Use your own device to surf the Web or enjoy one of our inflight entertainment options.

(Fees may apply.

Only available on WiFi-enabled aircraft.

See page 118 for more information.)

WE’LL GET IT THERE Shawn Scarberry, Cargo Agent Southwest Cargo : Ship your time-critical cargo where it needs to go with our Relentlessly Reliable® air cargo service. swacargo.com SM

ENJOY THE FLIGHT Michael Boos, Pilot Charters: Customize travel for your corporate meetings, conventions, or special events.

Southwest.com/charter Group travel: Discounted fares mean the whole gang can come along.

Southwest.com/groups Corporate travel: A dedicated sales team focused on customized corporate travel solutions. Southwest. com/corporatetravel

CAN I COME? Chimi the dog, World Traveler Pet fare: This little guy is too cute to leave at home! Bring your small dogs and cats onboard so they can enjoy a vacation, too.

Southwest.com/pets

OCTOBER 2015 SOUTHWEST

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FLIGHT SERVICE

Please abide by public announcements from Flight Attendants concerning electronic devices.

En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Inflight Entertainment

Flight Service

Permitted Pueden usarse dentro del avión

Permitted

Wifi

Always Permitted

Never Permitted

Small portable electronic devices Siempre puedes usar dispositivos Inflight Entertainmentelectrónicos portátiles y pequeños (PEDs) such as tablets, e-readers, and smartphones weighing less than (PEDs) tales como tabletas, lectores 2 pounds may be used in AIRPLANE electrónicos y teléfonos inteligentes mode at all times on domestic flights, que pesen menos de 2 libras en unless a Crew Member indicates modo AVIÓN en los vuelos domésotherwise. A small PED may be ticos, excepto si un Miembro de la Permitted Wifi Entertainment Flight Service held inInflight hand, attached to a person, Tripulación indique lo contrario.

Inflight Entertainment Flight Service or placed in clothing or a seatback Puedes sujetar un PED pequeño pocket. Devices and accessories en la mano, llevarlo encimo, enla may not block access to the aisle. ropa o en un bolsillo en el respalLarge PEDs such as laptops weighing do delasiento. Los dispositivos y Permitted Always Permittedel Wifi must be stowed 2 pounds or more accesorios nopueden bloquear under theWifiseat or in an overhead acceso en el pasillo.Smart Los PEDs granMoviesbin Phones Permitted Always Permitted for taxi, takeoff, and landing. It is des como computadorasportátiles recommended that laptops be placed in a case when stowed under the seat. On international flights, Movies Smart Phones Pacemakers all PEDs must be turned off during taxi, takeoff, and landing at airports Tablets or Smartphones Tablets or E-readers Messaging Movies Smart Phones Pacemakers outside the U.S. and its territories.

E-readers (in (in AIRPLANE Please use headphones for all audio AIRPLANE mode) mode) and video.

Tabletas o lectoTeléfonos Messaging Tablets or E-readers Hearing Aids res electrónicos inteligentes (en modo AVIÓN) (en modo AVIÓN)Flight Inflight Entertainment Service

Movies

Messaging

Smart Phones

Pacemakers

Two-Way Radios

Tablets or E-readers

Hearing Aids

Electronic Cigarettes and Smoking Devices

Laptop Computers

TV

Remote-Controlled Toys

que pesen 2 libras o más deben de

Flight Service debajo del asiento o ser guardados

en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje.

Se recomienda que las computadoras portátiles se guarden en un Always Permitted estuche debajo del asiento.Never EnPermitted los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje Never Permitted en aeropuertos fuera de los EE. UU. y susPacemakers territorios.

Por favor usa auriculaTwo-Way Radios Never Permitted res para cualquier sonido o video.

Television or AM/FM Radio Receivers

NFL Redzone

Messaging

Inflight Entertainment

Laptop Computers Laptop Computers Permitted Inflight Entertainment Computadoras Permitted Flight Service portátiles Laptop Computers NFL Redzone

TV

Wifi

Inflight Entertainment

Wifi

TV

Flight Service

Inflight Entertainment

Tablets or E-readers

TV

Flight Service

Movies

Flight Service Smart Phones

Smart Phones Always Permitted

Hearing Aids Radios Two-Way

DVD/CD Players Reproductores de DVD/CD Electronic Cigarettes and Smoking Devices

Digital Cameras Cámaras Electronic Cigarettes and digitales Smoking Devices GPS Receivers Remote-Controlled Toys GPS

Always Permitted Always Permitted

NFL Redzone

Wifi

Movies

Hearing Aids Laptop Computers

Audio Players Aparatos de Two-Way Radios audio

Permitted Pacemakers

Pacemakers Never Permitted

Satellite Radio Radio por satélite Electronic Cigarettes and

VideoSmoking Devices Camcorders Videocámaras

Bluetooth Devices Remote-Controlled Toys Dispositivos Bluetooth

Never Permitted Flight Service Hand-Held Never Permitted

Electronic Remote-Controlled Toys Games Juegos electrónicos Television or AM/FM Radio Receivers portátiles Always Permitted

Television or AM/FM Radio Receivers

Never Permitted

Two-Way Radios

Two-Way Radios

Always Permitted Pueden usarse en todo momento dentro del avión

Wifi

Permitted

Television or AM/FM Radio Receivers

NFL Redzone

Never Permitted Electronic nerve stimulators and other implanted medical devices Permitted Always Permitted are also permitted. Dispositivos de Movies Messaging Flight Service estimulación eléctrica de los nervios Tablets or E-readers y otros aparatos médicos implantados Pacemakers Tablets or E-readers Messaging Smart Phones Pacemakers Pacemakers Two-Way Radios también son permitidos.

Marcapasos

Permitted

Always Permitted

Wifi

Movies

Smart Phones

Flight Service Movies

Smart Phones

Permitted

Tablets or E-readers Always Permitted

Always Permitted TV

Pacemakers

Messaging

Never Permitted Laptop Computers

Never Permitted

Smart Phones

Hearing Aids

Hearing Aids Radios Hearing Aids Two-Way Aparatos para sordos Two-Way Radios

Tablets or E-readers

Electric Shavers Rastrillo Pacemakers eléctrico Electronic Cigarettes and Smoking Devices

Electronic Cigarettes and Electronic Smoking Devices Watches Relojes electrónicos Hearing Aids

Never Permitted Nunca pueden usarse dentro del avión

Hearing Aids Never Permitted

Remote-Controlled Toys

Electronic Cigarettes and

NoiseCanceling Two-Way Radios Headphones Auriculares que aislan el ruido

Electronic Cigarettes and Smoking Devices

Smoking Devices Laptop Computers Remote-Controlled Toys TV Tablets or E-readers Hearing Aids Electronic Cigarettes and Devices capable of transmitting data, Smoking Devices unless otherwise noted, are never permitted. Nunca son permitidos Messaging Tablets or E-readers Hearing Aids Electronic Cigarettes and Smoking Devices los dispositivos con capacidad para TV Laptop Computers Remote-Controlled Toys Television or AM/FM Radio Receivers NFL Redzone Smart Phones Pacemakers Two-Way Radios Two-Way Radios Electronic Television or Remotetransmitir datos, excepto que se (Walkie-Talkies) Cigarettes and AM/FM Radio Controlled Toys Laptop Computers Remote-Controlled Toys Pacemakers Two-Way Radios especifique lo contrario. or Scanners Smoking Devices Receivers Juguetes de Radios emisoCigarrillos Televisión o Receivers control remoto or AM/FM Radio NFL Redzone Laptop Computers Remote-Controlled ToysTelevision TV res/receptores electrónicos y radios de AM/ TV Laptop Computers Remote-Controlled Toys (walkie-talkies) dispositivos para FM Television or AM/FM Radio Receivers NFL Redzone fumar Tablets or E-readers Hearing Aids Electronic Cigarettes and

Messaging

Hearing Aids

Electronic Cigarettes and Smoking Devices

Television or AM/FM Radio Receivers

Smoking Devices

Television or AM/FM Radio Receivers

NFL Redzone

Television or AM/FM Radio Receivers

NFL Redzone Remote-Controlled Toys

Laptop Computers

CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

DISABILITY ASSISTANCE Southwest Airlines offers assistance to Customers with disabilities upon request. Southwest Airlines siempre ofrece asistencia para sus clientes con discapacidades que lo pidan.

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing.

Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on Southwest.com to report a lost item.

Visita la página de Servicio al Cliente en Southwest.com para reportar un objeto perdido.

PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

PERSONAL DEVICES Unapproved personal devices (e.g., Knee Defender, infant slings) may not be attached to any part of the aircraft. Dispositivos personales no aprobados (por ejemplo, “defensor de rodillas”, manta portabebés) no pueden sujetarse a cualquier parte de la aeronave.

Remote-Controlled Toys

OCTOBER 2015 SOUTHWEST

115

Television or AM/FM Radio Receivers

Television or AM/FM Radio Receivers

F1_swabob_KT.indd 115

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COMMUNITY OUTREACH

GROUP EFFORT

Making an Impact Close to Home

Southwest Airlines empowers Employees to give back in their communities.

The People of Southwest Airlines have always had a passion for giving back.

Service is at the core of who we are, and this extends to the communities where we live. In addition to supporting a variety of nonprofits in five focus areas—families facing serious illness, the military, the environment, disaster preparedness and relief, and placemaking—Southwest is also proud to

back the organizations where our Employees devote their time and talents.

(In 2014, our Employees logged more than 144,000 volunteer hours—valued at more than $3.3 million—to organizations all over the country.)

Our People, who are the Heart of Southwest, know their communities best. So in order to help them meet the unique needs of their own communities, we created Community Giving Boards in each of our domestic cities. Employees who live and work in a given city meet regularly to review donation requests submitted by local organizations, and they award nonprofits with roundtrip tickets that can be used to raise money or offset travel needs. Last year alone, Southwest received 15,046 donation requests.

To bolster our Employees’ involvement in causes close to their hearts, Southwest also started the Tickets for Time program, which allows our Employees to earn roundtrip travel for the nonprofit organizations to which they give their time. For every 40 hours our Employees volunteer with a given nonprofit, that organization is eligible to receive a complimentary roundtrip (up to six each year) on Southwest, to be used however they wish. Southwest is committed to making a positive difference in the communities we serve, and we’re proud to support our Employees’ passions through their volunteer efforts.

—Debra Benton

PHOTOGRAPHY BY ANN PEDTKE

Employees and their families volunteer with the New York Student Conservation Association.

116 SOUTHWEST OCTOBER 2015

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INTERNATIONAL TRAVEL

BEVERAGES

Customs & Immigration 1

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.”

1 Family Name

First (Given) 2 Birth date

Middle Month

Day

Year

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

6 Passport number 7 Country of Residence 8 Countries visited on this

trip prior to U.S. arrival

11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture:

12 I have (We have) been in close proximity of livestock:

Yes

No

Yes Yes Yes Yes Yes

No No No No No

Yes

No

Yes

No

(such as touching or handling)

13 I am (We are) carrying currency or monetary instruments

over $10,000 U.S. or foreign equivalent:

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise: (articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare.

I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.

Date (month/day/year)

CBP Form 6059B (04/14)

for passengers coming from abroad

1 Name(s) Nationality

• Omission to declare whether coming in or out of the Mexico´s customs amounts of cash, in domestic or foreign checks, payment orders or any other documents receivable in an aggregate amount exceeding the equivalent of 10,000 US dollars or its equivalent in domestic or foreign currency, which action will be punishable with a fine of 20 to 40% of the exceeding amount and the corresponding criminal penalties will be applied.

• Introduction into or extraction of goods from Mexico, using deceitful methods to hide items, when their imports or exports is prohibited, restricted or because foreign trade duties must be paid, will be punishable with fines ranging, to 70 or 100%, of the commercial value of merchandise.

• Omission of the total or partial payment of foreign trade duties. When failure consist of only a duty omission and the goods do not exceed 3,000 US dollars or its equivalent In domestic or foreign currency, the penalty will consist of up to 116% of the commercial value of the items. Once the duties have been paid, the Customs Authority will make the items available to the passenger.

• If the corresponding documentation required by the Customs Law prove that the merchandise was properly submitted for proper customs procedures in order to enter the country, is not exhibited, a precautionary seizure of the non declared goods as well as the corresponding vehicle, in case the passengers entered the country by land, will proceed.

• For non declared items which do not comply with regulations and restrictions other than duties, abandonment can be declared once the corresponding fine is paid.

Issue on 2013. Please look up for changes in this information when you are visiting us again at customs desk or at www.aduanas.gob.mx

sat.gob.mx

aduanas.gob.mx

U.S. Customs Declaration Form*

Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter WN for Southwest, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.”

Mexican Customs Declaration Form

Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

Dewar’s® Scotch Jack Daniel’s® Wild Turkey® Tanqueray® Gin

• • • •

Bacardi® Rum Baileys® Irish Cream Finlandia® Vodka Sauza® Gold

Please read the instructions prior to filling this form: Every passenger or head of household must provide the following information.

Last name(s)

PAYMENT OF DUTIES

Mexican laws establish among others the following penalties and sanctions related to the importation of goods into the country:

• • • •

Welcome to Mexico

Passengers may import items to their personal baggage without requiring the services of a customs agent by paying a global rate of 16%, provided that the total amount, excluding the duty free exemption, does not exceed 3,000 US dollars or its equivalent in domestic or foreign currency as long as an invoice, proof of payment or any other document that proves the commercial value of the items is provided.

INFRACTIONS AND SANCTIONS

9 Airline/Flight No. or Vessel Name 10 The primary purpose of this trip is business:

Signature

During the vacation periods of Holy week, summer and winter, Mexican Nationals entering the country by land may import, under duty exemption, items of up to 300 US dollars or its equivalent in domestic or foreign currency provided that such people do not live along the border strip or border region. The starting and ending dates of such periods can be consulted directly with customs personnel or at www. aduanas.gob.mx.

Liquor $5

3

Customs Declaration

2. Free of duty imports: passengers entering the country by sea or by air may import goods of duty, additional to their personal baggage, as long as they prove their value with an invoice or receipt and such amount does not exceed 300 US dollars or its equivalent in domestic or foreign currency or 75 US dollars when the entry is by land.

Alcoholic beverages, shredded tobacco or automobile fuel cannot be imported as part of the duty free exemption.

• Duties can be paid using the form “Pago de contribuciones al comercio exterior” (Foreign trade tax payment).

• The total value of computer equipment, added to the rest of the items above cannot exceed 4,000 US dollars or its equivalent in domestic or foreign currency.

• Items subject to compliance, regulations other than payment of duties (permits, certificates, and notifications) cannot be imported.

• In order to determine the tax basis, the duty free exemptions mentioned in number 2 could be deducted from the value of the items.

(c) State

5 Passport issued by (country)



2

This Space For Offical Use Only

Customs Declaration

Cheers!

Date of birth

Day

Month

Year

Beer $5

Wine $5

• Bud Light® • Miller Lite® • Dos Equis® Special Lager • Leinenkugel’s® Oktoberfest • Fat Tire®

• Hacienda Chardonnay • Carmenet Cabernet Sauvignon

Passport number

2

VISITORS T Number of days you will stay in Mexico RESIDENTS OF MEXICO Number of days you stayed abroad

3

Number of family members traveling with you Number of luggage pieces (bags and packages) you bring with you Missing luggage or luggage to be imported by cargo (pieces) (See Notification 1 of this form)

4 MEANS OF TRANSPORTATION Mark with an X the means of transportation Maritime Vessel No.

Ground Transport No.

Air Flight No.

5 Carrying money in cash, receivables or a combination of both is legal; however, not declaring the total amount when more than the equivalent of 10,000 US dollars is carried may be subject to administrative or criminal penalties.

Are you carrying amounts in cash, documents receivable (checks, promissory notes, payment orders, etc.) or a combination of them, the combined total of which exceeds 10,000 US dollars or their equivalent in national or foreign currency?

No If you have answered Yes, please declare the total amount in US dollars

Yes

$

If you answer Yes, you must also fill out the “Declaración de internación o extracción de cantidades en efectivo y/o documento por cobrar” (Customs Declaration for the import/export of cash, receivables or equivalent documents), which you can request from the customs personnel in charge at the entry ports to Mexico or download it from the Customs Internet Site: www.aduanas.gob.mx

Mexican Immigration Form

Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered at time of checkin for your return flight. Passengers unable to present this form at time of departure will be fined

by Mexican Immigration. * Go to cbp.gov to download, fill out, and print this form before your next international flight.

Complimentary Beverages • • • • • • • • • • • •

Coca-Cola® Coke Zero™ Diet Coke® Sprite® Sprite Zero™ Dr Pepper® Diet Dr Pepper® Seagram’s® Ginger Ale Seagram’s® Tonic Water Seagram’s® Seltzer Water Mr & Mrs T® Bloody Mary Mix Mr & Mrs T® Margarita Mix

• Tomato Juice • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice • Minute Maid® Apple Juice • LIFT® Coffee* • Decaf Coffee* • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water * Creamer available

Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name.

Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

Recycling

We’re happy to take care of any recyclable items, including plastic bottles, coffee cups, newspapers, and food containers.

OCTOBER 2015 SOUTHWEST

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INFLIGHT ENTERTAINMENT PORTAL

Getting Connected: iOS To connect to our entertainment portal using your iOS device*, follow the instructions below. For more information about inflight entertainment options, see the menu located in the seatback pocket.

Connect to Southwest WiFi

1. Tap the Settings icon.

2. Tap the WiFi icon.

3. Tap the On/Off button and 4. Tap SouthwestWiFi in turn WiFi On. the list of WiFi networks and confirm connection.

Launch the entertainment portal

The entertainment portal is your direct source for our inflight entertainment options.

5. Tap the Safari icon.

6. Our entertainment portal 7. Select your entertainment should load automatically. If option and enjoy. not, click the address bar and type in southwestwifi.com.

More Information: • Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

• Service on flights to/from destinations outside the contiguous U.S. may not currently be available for the entire flight.

• Movies and select TV content require download of the free Onboard Player app.

• Pricing information can be found on the Inflight Entertainment Portal.

• In order to provide a top-notch WiFi experience, we prohibit access to certain high-bandwidth applications and websites, including Netflix, HBO Go, and VoIP. We also prohibit access to certain obscene or offensive content.

*Instructions shown on an iPhone® 6. Your iOS device may vary slightly.

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Getting Connected: Android

™

To connect to our entertainment portal using your Android device**, follow the instructions below. For more information about inflight entertainment options, see the menu located in the seatback pocket.

Connect to Southwest WiFi

1. Tap the Settings icon.

2. Tap the WiFi icon.

3. Tap the On/Off button and 4. Tap SouthwestWiFi in turn WiFi On. the list of WiFi networks and confirm connection.

Launch the entertainment portal

The entertainment portal is your direct source for our inflight entertainment options.

5. Tap the Internet icon.

6. Our entertainment portal 7. Select your entertainment should load automatically. If option and enjoy. not, click the address bar and type in southwestwifi.com.

**Instructions shown on Samsung Galaxy SÂŽ 6. Your Android device may vary slightly.

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INFLIGHT ENTERTAINMENT PORTAL

Getting Connected: Laptops To connect to our entertainment portal using your Mac or PC laptop*, follow the instructions below. For more information about inflight entertainment options, see the menu located in the seatback pocket.

Connect to Southwest WiFi MAC

PC

1. Click the WiFi icon.

MAC

PC

2. Select SouthwestWiFi from the list of WiFi networks by clicking on it and confirm connection.

Launch the entertainment portal

The entertainment portal is your direct source for our inflight entertainment options.

MAC

PC

3. Open your preferred Web browser.

MAC & PC

MAC & PC

4. Our entertainment portal should load automatically. If not, click the address bar and type in southwestwifi.com.

More Information: • Content and services are offered on WiFi-enabled aircraft

• • • • 5. Select your entertainment option and enjoy.

only. We cannot guarantee that connecting flights will be WiFi-enabled.

Service on flights to/from destinations outside the contiguous U.S. may not currently be available for the entire flight.

Movies and select TV content require download of the free Onboard Player app.

Pricing information can be found on the Inflight Entertainment Portal.

In order to provide a top-notch WiFi experience, we prohibit access to certain high-bandwidth applications and websites, including Netflix, HBO Go, and VoIP. We also prohibit access to certain obscene or offensive content.

*The appearance of content on your laptop may vary slightly.

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In a world full of no, a plane full of yes.

At Southwest,® we are in the business of saying “yes.” So while other airlines limit how many seats can be redeemed with points, at Southwest, we say the more the merrier. With Rapid Rewards,® if there’s an open seat, it’s yours. That’s Transfarency.

SM

Sign up for Rapid Rewards today at Southwest.com/enroll.

All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. ©2015 Southwest Airlines Co.

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Rapid Rewards.®

The name says it all.

What makes Rapid Rewards so great? With unlimited reward seats and no blackout dates, you can use your points to fly any day of the year, and if a seat’s available, it’s yours. Plus, your points won’t expire.* When you reach tier status, you’ll enjoy the same great benefits of Rapid Rewards, along with a whole lot more!

A-List tier benefits

A-List Gar y Kell y 378076624 Valid thru

12/ 15

Companion Pass

• Priority boarding • Fly By® priority check-in and security lane access** • 25% point-earning bonus

Gar y Kell y 378076624 Valid thru

12/ 15

Companion Pass status Earn Companion Pass and you can choose one person to fly free*** with you for an entire year! ***Does not include taxes and fees from $5.60 one-way.

A-List Preferred Gar y Kell y 378076624 Valid thru

12/ 15

A-List Preferred tier benefits All the benefits of A-List, plus: • 100% point-earning bonus • Free Inflight WiFi (available only on WiFi-enabled aircraft)

Enroll now

It’s free and easy to join Rapid Rewards.

Sign up now at Southwest.com/enroll.

*Points don’t expire as long as you have flight or Partner earning activity every 24 months. **For a complete list of available Fly By locations, visit Southwest.com/flyby. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. ©2015 Southwest Airlines® Co.

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Earn faster with our Partners.

From dining to driving, making purchases with our Partners gives you even more ways to earn points doing things you normally do. How easy is that?

Hotels Paint the town red, then turn in at your favorite hotel. When you book with Rapid Rewards Partners, you’ll receive up to 750 points per qualifying stay.^ Visit Southwest.com/hotels to book now.

Earn from 1,000 to 5,000 points per night for every hotel stay booked through Rocketmiles.

Visit rocketmiles.com/southwest to book now.

Rental Cars

Shop & Dine

When you’re booking air fare with points, it leaves room in your budget for some hot wheels.

Earn 600 points per qualifying car rental.^

From haute couture to haute cuisine, you can earn Rapid Rewards Points with every dollar you spend.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

Visit Southwest.com/car-rentals to book now.

Earn Rapid Rewards Points for shopping with many of your favorite online retailers!

Visit rrshopping.southwest.com to learn more.

Rapid Rewards Shopping® ™

To view a full list of Partners, visit Southwest.com/partners.

Earn up to 22 points per $1 spent on tickets to your favorite sports, concert, and theater events.

Visit scorebig.com/southwest to get started.

Earn 2,000 Rapid Rewards bonus points when you join the 4 Seasons wine club – plus 3 complimentary bottles.

Learn more at laithwaiteswine.com/southwest.

Make your points go further.

Close to a reward flight but need a few more points? You can buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another Member—all from one location.

Visit Southwest.com/pointscenter to get started.

^Potential to earn additional points depending on applicable promotion. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. ©2015 Southwest Airlines Co.

OCTOBER 2015 SOUTHWEST

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TERMINAL MAPS

International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent.

Atlanta (ATL)

Baltimore (BWI)

Chicago (MDW)

Denver (DEN)

Houston (HOU)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and C

Main Terminal

Main Terminal

Main Terminal

Terminal A

DOMESTIC DEPARTURES

Concourse C

Concourses A, B, and C

Concourses A and B

Concourses A and C

Central Concourse and West Concourse

Airside 2

INTERNATIONAL DEPARTURES

Concourse C

Concourses A, B, and C

Concourse A

Concourses A and C

Central Concourse and West Concourse

Airside 2

From Nassau and Oranjestad: Concourse C

From Cancún, Montego Bay, and Punta Cana: Concourse E

TICKET COUNTERS

INTERNATIONAL ARRIVALS

RECHECK LOCATION

From other destinations: Concourse F

Concourse F

From Montego Bay: Airside 1 or 4 Concourse A

Concourse A

West Concourse

Main Terminal

Main Terminal

Main Terminal, lower level

From other destinations: Concourse A, B, or C For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

From other destinations: Airside 2

For arrivals from Montego Bay: Airsides 1 and 4

Connecting to an International Flight • Go directly to the Southwest departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel.

• You will then proceed through customs to clear checked and carryon baggage.

• Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest recheck desk or ticket counter to check your bags for the final portion of your trip.

• Customers traveling internationally into the United States with a connecting flight may carry liquids in carryon baggage, provided they were purchased in duty-free shops and placed in secure, tamper-evident bags.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest recheck desk before proceeding to your gate.

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Hartsfield–Jackson Atlanta International Airport (ATL) International Terminal Lower Level

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

Orlando International Airport (MCO)

Lower Level

Level 2

Terminal A Level 3

Main Terminal

Terminal B

International Arrivals International Arrivals

Midway International Airport (MDW) Lower Level

William P. Hobby Airport (HOU) Lower Level

Main Terminal

Upper Level

West Concourse Lower Level

Lower Level

Upper Level

Main Terminal Central Concourse

Denver International Airport (DEN)

Main Terminal

Level 5

Level 5 Level 6

Level 6

Legend Southwest Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 5

OCTOBER 2015 SOUTHWEST

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ROUTE MAP

Where We Fly PACIFIC TIME

MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EA

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS

FL

MILWAUKEE RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

CHICAGO (MIDWAY)

A C

OMAHA INDIANAPOLIS DAYT

DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX)

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE TULSA

AMARILLO

SAN DIEGO

OKLAHOMA CITY PHOENIX

LITTLE ROCK

LUBBOCK

TUCSON

MEMPHIS

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO

MIDLAND/ODESSA

AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA

PA

NEW ORLEANS

CORPUS CHRISTI

FT.

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN PUERTO VALLARTA

You’re on Your Way

MEXICO CITY BELIZE CITY

You can get to a number of other cities via Southwest destinations. Travel to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check our flight schedule. * Service to Liberia, Costa Rica, begins November 1, 2015. (Subject to foreign government approval.)

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EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER GRAND RAPIDS

FLINT DETROIT

ILWAUKEE

ALBANY

BUFFALO/ NIAGARA FALLS

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

AKRON/ CANTON

PHILADELPHIA

PITTSBURGH

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

COLUMBUS

DIANAPOLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

DAYTON

RICHMOND NORFOLK/VIRGINIA BEACH

LOUISVILLE

RALEIGH/DURHAM

NASHVILLE

CHARLOTTE

HIS

GREENVILLE-SPARTANBURG

ATLANTA

RMINGHAM

PENSACOLA

PANAMA CITY BEACH

CHARLESTON

JACKSONVILLE ORLANDO

EANS

Southwest proudly serves more than 90 destinations. Book your next trip on Southwest.com.

TAMPA FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU

SAN JUAN PUNTA CANA

TRAVEL TO A GALAXY FAR, FAR AWAY...

CANCÚN MONTEGO BAY

BELIZE CITY

ARUBA

AMERICANTOURISTER.COM LIBERIA*

SAN JOSÉ

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© & TM Lucasfilm Ltd.

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One Question

Wendell Pierce,

what was your most memorable performance?

Wendell Pierce’s memoir, The Wind in the Reeds, was released last month.

PHOTOGRAPHY BY SEAN HAGWELL

I put on a production of Samuel Beckett’s Waiting for Godot in my hometown of New Orleans shortly after Katrina hit.

There’s a moment in the play when my character turns to the audience and says, “Let us do something while we have the chance … At this place, at this moment of time, all mankind is us.” Delivering those lines on that hallowed ground where many had lost their lives was one of the most cathartic moments of my life. I wasn’t an actor; I was standing before people from my community who had come together after this awful disaster, and we collectively said, “We will do something. We will rebuild our community, we will rebuild our lives, and we will rebuild the city that we love.”

128 southwest october 2015

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E VE RY TA S TE . E VERY MO O D. EVERY WH ERE. OVER 500 LOCATIONS COAST TO COAST Worldwide Locations

Locations through the U.S.

Now in New York City and Washington D.C.

Locations through the U.S. Locations through the U.S.

Annapolis, MD

®

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YOUR GETAWAY FOR EXCITEMENT THIS FALL

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SPECTACULAR RESTAURANTS FROM CASUAL TO FINE DINING LUXURIOUS HOTELS, RESORTS & CASINOS PERFECT FOR BUSINESS OR PLEASURE

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INTERNATIONAL LOCATIONS CANADA Niagara Falls Toronto Vancouver, British Columbia

CHINA Beijing Hong Kong Macau Shanghai

FRANCE Paris INDONESIA Bali

JAPAN Osaka Tokyo Toyosu

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PHILIPPINES Manila

UNITED ARAB EMIRATES Dubai

UK London

San Juan

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SOMEWHERE ALONG THE WAY

VEGAS LOST ITS WAY.

A bottle of booze became a mortgage payment.

A POOL CHAIR BECAME A PRIVILEGE. THE CITY FILLED UP WITH HUNDRED-DOLLAR HAMBURGERS, $3,000-DOLLAR PURSES

and people that care more about having a six-pack than drinking one.

A GREAT GETAWAY HAS BECOME A PHONY, FANCY-PANTS EGO TRIP.

WELL, IT’S HIGH TIME WE TAKE A STAND

FOR THE EVERYMAN! Visit TakeVegasBack.com AND SIGN THE EVERYMANifesto TO PLEDGE

TO HELP US REDEDICATE VEGAS TO REAL FUN FOR REAL PEOPLE.

YOU’LL GET A SPECIAL REAL DEAL ROOM RATE AND

Take Vegas Back Card for epic good times at

THE STRATOSPHERE! THE ULTIMATE MONUMENT TO THE EVERYMAN.

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MY

CY

CMY

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Digital Extras

READ: Discover Camille's Style From cold-brew coffee to ceramics, more top picks from the Austin, Texas–based lifestyle blogger featured on our Shop page [p. 38].

WATCH: From the Heart Music therapist Brian Schreck ["The Original Rhythm," p. 62] explains how his songs are as individual as the patients who create the beat.

DO: Get Involved

To honor the memory of their daughter, Tara and Todd Storch [“The Original Rhythm,” p. 62] launched Taylor's Gift, a foundation that provides organ-donation assistance and education.

Support their mission and join them in Dallas for the Outlive Yourself Awards on November 5.

This digital edition of Southwest: The Magazine is sponsored by

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THESE DOCTORS ARE AMONG

THE BEST

PLASTIC SURGEONS IN AMERICA Each doctor has been peer-nominated and selected by the nation’s leading providers of information on top doctors.

All doctors are board certified by the American Board of Plastic Surgery (ABPS).

SAN FRANCISCO Stephen J. Ronan, MD 3600 Blackhawk Plaza Circle Blackhawk, CA 925-736-5757 BlackhawkPlasticSurgery.com Super Doctors – San Francisco

TUCSON / PHOENIX Gwen Maxwell, MD 2490 E. River Road Tucson, AZ 520-751-1225 MaxwellSurgery.com Arizona Foothills Magazine – Tucson’s Best Plastic Surgeon

DALLAS Steven J. White, MD 8230 Walnut Hill Dallas, TX 866-USA-MY-MD (872-6963) USACosmeticSurgery.com Castle Connolly – Top Doctors

LOS ANGELES Grant Stevens, MD 4644 Lincoln Boulevard Marina Del Rey, CA 877-438-2049 DrGrantStevens.com Castle Connolly – Top Doctors

SAN DIEGO Steven R. Cohen, MD 4510 Executive Drive San Diego, CA 858-453-7224 FacesPlus.com Castle Connolly – Top Doctors

CHICAGO Steven Bloch, MD 1160 Park Avenue West Highland Park, IL 847-432-0840 BodyByBloch.com Castle Connolly – Top Doctors

Dr. Stephen J. Ronan Blackhawk, CA

TheTopPhysicians.com Promotion

BIRMINGHAM, AL James C. Grotting, MD 1 Inverness Center Parkway Birmingham, AL 205-930-1600 GrottingPlasticSurgery.com Castle Connolly – Top Doctors

THESE DOCTORS ARE AMONG

THE BEST

EYE SURGEONS IN AMERICA Each doctor has been peer-nominated and/or selected by the nation’s leading providers of information on top doctors.

These top eye surgeons specialize in LASIK, laser cataract surgery and lens implantation.

KANSAS CITY Jason E. Stahl, MD 5520 College Boulevard Overland Park, KS 913-491-3330 DurrieVision.com Trusted LASIK Surgeons Directory

LOS ANGELES Jeffrey C. Hong, MD 800 S. Fairmount Avenue Pasadena, CA 626-844-7001 HuntingtonEye.com Super Doctors – Southern California

PHOENIX Craig R. Cassidy, DO 160 W. University Drive Mesa, AZ 480-610-1252 ArizonaLasik.com Phoenix Magazine – Top Doctors Issue

All Doctors are Board Certified

RALEIGH-DURHAM Dean Dornic, MD 3701 NW Cary Pkwy.

Cary, NC 919-467-9955 VisionAuthorities.com Castle Connolly – Top Doctors

ORLANDO Jason P. Brinton, MD 8701 Maitland Summit Blvd.

Orlando, FL 407-385-1620 HunterVision.com Trusted LASIK Surgeons Directory

ATLANTA Milan R. Patel, MD 3775 Roswell Road Marietta, GA 678-381-2020 MilanEyeCenter.com Castle Connolly – Top Doctors

Dr. Jason E. Stahl Overland Park, KS

FT. LAUDERDALE

TheTopPhysicians.com

Raymond P. Gailitis, MD 5800 Colonial Drive Margate, FL 954-969-0090 BestVision.com

Promotion

Trusted LASIK Surgeons Directory

THESE DOCTORS ARE AMONG

THE TOP

DOCTORS IN AMERICA Each doctor has been peer-nominated and selected by the nation’s leading providers of information on top doctors.

DALLAS INFERTILITY AND IN VITRO FERTILIZATION Alfred J. Rodriguez, MD 6130 West Parker Road, Plano, TX 972-981-7800 TexasIVF.com D Magazine – Top Doctors Issue

NEUROLOGICAL & SPINE SURGERY Rob D. Dickerman, DO 6130 West Parker Road, Plano, TX 972-238-0512 NeuroTexas.com D Magazine – Top Doctors Issue

FACIAL PLASTIC SURGERY Benjamin Bassichis, MD 14755 Preston Road, Dallas, TX 972-774-1777 AdvancedFacialPlastic.com D Magazine – Top Doctors Issue

SAN DIEGO All MDs and DOs are Board Certified

HAIR TRANSPLANTATION Richard Chaffoo, MD 9850 Genesee Ave., La Jolla, CA 866-830-7550 DrChaffoo.com Castle Connolly – Top Doctors

ORLANDO VISION CORRECTION SURGERY Jason P. Brinton, MD Laser Vision Correction & Lens Implant Surgery 8701 Maitland Summit Blvd., Orlando, FL 407-385-1620 HunterVision.com Trusted LASIK Surgeons Directory

PHOENIX COSMETIC & RESTORATIVE DENTISTRY Joyce Bassett, DDS 14275 N. 87th Street Scottsdale, AZ 480-367-8889 DrBassett.com USA Top Dentists Directory

LOS ANGELES Dr. Alfred J. Rodriguez

Infertility & In Vitro Fertilization

TheTopPhysicians.com Promotion

PLASTIC SURGERY Mark A. Anton, MD Face, Breast and Body Surgery 361 Hospital Road Newport Beach, CA 949-722-1967 AntonAesthetics.com Castle Connolly – Top Doctors

Ft. Lauderdale / Boca Raton, FL

RESTAURANT OF THE MONTH

CASA D’ANGELO Boca Raton: 171 East Palmetto Park Rd. 561.338.1703

Ft. Lauderdale: Sunrise Square Plaza, Tampa, FL - DONATELLO 232 North Dale Mabry - 813.875.6660 An Old World bliss in the heart of Tampa serving authentic Italian Cuisine since 1984. Every night Guido and Gino Tiozzo welcome you at the door and every lady will leave Donatello with a rose on her hand as a thanks for being there. You’ll see for yourself that hospitality has ancient roots at Donatello. Full Bar, Piano Lounge, Private Rooms. Wine Spectator Award 15 consecutive years, 2000-2015. Editor’s Note: The Finest in Tampa Bay. www.donatellotampa.com Guido learned his trade at Savoy Hotel in London and Hotel des Bergues in Geneve, two of the top restaurants in Europe, and with the acquired experience he then opened restaurants in London and Venice. In 1984 he opened Donatello, in Tampa.

Take a tour of a traditional Italian restaurant and step inside Donatello: stucco arches, tapestries, gold-leaf ceiling tiles, bouquets of roses on every table, everything contributes to create a feeling of warmth and romance. The Italian staff, donning fine tuxedos and enticing Italian accents, welcome you into the rose colored atmosphere and the rich aromas of pastas, seafood and more. You’ll be welcomed and catered to from the first sip of wine to the exquisite culinary creations, right down to the roses you’ll receive at the end of your experience. Donatello’s motto is “quality and tradition” you’ll see for yourself that hospitality in Italy has ancient roots. Editor’s Note: The Finest in Tampa Bay.

Anaheim / Los Angeles ANAHEIM WHITEHOUSE 887 South Anaheim Blvd - 714.772.1381 www.anaheimwhitehouse.com Wine Spectator Award of Excellence. DiRona Since 1988.

Zagat Rated Excellent. Northern Italian. “Absolutely outstanding...excellent North Italian fare, superb service, always an experience”–Zagat

Disneyworld / Universal / Orlando, FL CHRISTINI'S 7600 Dr. Phillips Boulevard - 407.345.8770 In 1984, Chris Christini created his privately-owned restaurant, Christini’s Ristorante Italiano. Nearly three decades later, Christini’s remains one of the best restaurants in Orlando, Florida. Christini’s impeccable reputation has set a precedent for service, quality, and professionalism, making it the most awarded Italian restaurant in Orlando. "A treasure among restaurants"– Zagat review, 2015. Best of the Best Five Star Diamond Award–DiRona, 2015. www.christinis.com

Farmington Hills/Metro Detroit, MI CAFÉ CORTINA 30715 W. 10 Mile Road - 248.474.3033 Wine Spectator Award of Excellence, 2015...Zagat's Mi. Top 10, 2015. This hidden gem offers a seasonal garden, exquisite patio and private event rooms, romantic fireside dining and the purest of Italian cooking. Like dining on the outskirts of Rome. Michigan's best-kept secret no longer. www.cafecortina.com

1201 N. FederalHwy. - 954.564.1234 Wine Spectator Best Award of Excellence, 2015.

Zagat America's Top Restaurants, 2015. Rated as not only one of the best Italian restaurants in Florida, Casa D'Angelo has also been recognized in the industry as one of America's finest Italian restaurants. www.casa-d-angelo.com

Las Vegas, NV FERRARO’S RESTAURANT - WINE BAR 4480 Paradise Rd. (Across from Hard Rock Hotel) 702.364.5300 Italian family-owned and operated for over 25 years.

1200 wine labels. Wine Spectator Best Award of Excellence, 2015. Open Table Winner Diner’s Choice, 2015. DiRoNA 5 Diamond Award award 11 consecutive years, 2004-2015. Piano Bar, Private Rooms, State-ofthe-art sound system. www.ferraroslasvegas.com

Los Angeles / Santa Monica, CA LOCANDA DEL LAGO 231 Arizona Avenue - 310.451.3525 "Don't miss the Ossobuco alla Milanese"–Gourmet, "There's no better place to people-watch than at the outdoor patio"–Frommers. Wine Spectator Award of Excellence, 2015. www.lagosantamonica.com

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