November 2013 by Southwest: The Magazine

SOUTHWEST AIRLINES + AIRTRAN

A SYMBOL OF FREEDOM速

NOVEMBER 2013

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Av Fiv ailable e R egio in Lo ns Ora s Ang ele : ng San e Cou s n Bay Deigo ty De Area Pho nver enix

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Thereâ&#x20AC;&#x2122;s Good Stuff Inside

W y L

Who knows what amazing things are hidden inside your data? The Trace3 Big Data Intelligence team does. Let us help you convert your data into dollars. www.trace3.com/bigdata

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UC San Diego Defining the Future of the Public Research University

We are committed to being a student-centered, research-focused, service-oriented public university that provides opportunity for all.

Ten years ago, comprehensively mapping human brain activity and exploring the intricacies of imagination would have been unthinkable. But today at the University of California, San Diego, visionary interdisciplinary research is making the unimaginable a reality. Recognized worldwide for its innovative faculty, UC San Diego

Chancellor Pradeep K. Khosla

is responding to a grand challenge issued this year by President

UC San Diego

Barack Obama that affects every person on the planet. The goal: Map the human brain so we can revolutionize our understanding of the mind and uncover new ways to treat, prevent and cure injury and disease.

University in the nation for social mobility for the fourth consecutive year Washington Monthly, 2013

Among San Diego’s adult hospitals: UC San Diego Health System 2012–13 U.S. News & World Report “America’s Best Hospitals” issue

UC San Diego’s Center for Brain Activity Mapping is a direct response to President Obama’s BRAIN Initiative challenge issued in April. From left, Nick Spitzer, Ralph Greenspan, and Terry Sejnowski.

Our campus is home to numerous collaborative centers focused on the scientific exploration of not only the brain, but also imagination itself. The preeminent faculty and researchers of the Kavli Institute for Brain and Mind, the Qualcomm Institute and others, as well as the world-renowned UC San Diego Health System are uniquely positioned to delve into one of our least understood, yet most valuable resources. Ideally suited to lead this critical research, UC San Diego is recognized for its strengths across disciplines — from science and engineering to the arts. Our research occurs at the intersection Scheduled to open in 2016, UC San Diego Health System’s Jacobs Medical Center will emerge as one of the world’s premier scientific and clinical hubs.

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of neurosciences and engineering, cognitive science and anthropology, digital imaging and literature, among many other

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Best university in the world

2013 Academic Ranking of World Universities, Center for World-Class Universities at Shanghai Jiao Tong University

Ocean data taken from the pier at UC San Diego’s Scripps Institution of Oceanography provides an unparalleled source of information on changes in the coastal Pacific Ocean. Situated on a public beach in La Jolla, Calif., Scripps Pier is a center of public — as well as scientific — activity.

VISIONARY AND INTERDISCIPLINARY fields. This investigation leads to new technologies, medicines, companies and jobs. In fact, UC San Diego faculty and alumni have spun off more than 650 companies. The active local companies generate estimated annual sales of more than $25 billion and have created nearly 30,000 jobs. UC San Diego is an incubator and living laboratory for developing novel technologies that translate discoveries into real-world applications that save lives, fuel the economy and spark inquiry in multiple fields and the classroom. Every day, 30,000 students learn from the world’s top scholars and work side-by-side with award-winning faculty in laboratories across campus.

It’s no wonder three of UC San Diego’s doctoral programs — Scripps Institution of Oceanography, biological sciences and bioengineering — are ranked No. 1 in the nation, and many of our graduate programs are in the top 10. In only five decades, UC San Diego has transformed the world through education, research and service. UC San Diego scientists brought the world’s attention to global warming and discovered the first direct

evidence of how a cancer gene works. UC San Diego alumni have rocketed

Among the top American research universities U.S. News & World Report

into space and mapped the human genome. Sixteen Nobel Laureates and 16 recipients of the National Medal of Science and the National Medal of Technology and Innovation, who have worked at the forefront of their fields at UC San Diego, have educated next-generation leaders.

110

Members of the nation’s most prestigious academies

The National Academy of Sciences (NAS), the National Academy of Engineering (NAE), or the Institute of Medicine (IOM).

UC San Diego is a vibrant community of outstanding faculty, students and alumni, all invested in defining a better future for humankind and our world.

Learn more at ucsd.edu.

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Contents November 2013

76 Winter to

86 The

filled adventures to sun-soaked golf outings, our travel guide goes from cold to hot—with some restful stops in between.

Alex Sheen is all about keeping his word. And if you think that’s easy, let us ask you this: How far did you get with your New Year’s resolution?

the Ultimate Every Day Degree Action From icy, adrenaline- Hero

102 Your

Adventure In Memphis History, hit records, dry-rub BBQ, the Beale Street blues, and a duck walk— yeah, a whole lotta shakin’s going on in River City.

ICE PACK

Where will the winter take you?

ON THE COVER / For Alex Sheen, there’s much to do about something. PHOTOGRAPHY BY CHRIS LANGER; LETTERING BY WILL BRYANT

6 SPIRIT NOVEMBER 2013

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PHOTOGRAPHY BY DARREN BRAUN

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CMY

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Contents November 2013

Your Adventure In Memphis

102

To-Do List Ten Action Items in This Issue 1 Savor sprouts Page 37

2 Fall for autumn’s

flavors Page 38

3 Plan a career

move Page 44 style Page 51

5 Get sponsored Page 52

6 Collect creative cues Page 57

Front

14 Gary’s Greeting 16 Gary’s Greeting

18 20 22 24 28 33 37 43 51 57

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep The Numbers Wise Guide Business

Middle

Back

Ultimate Degree 86 The Every Day Action Hero 102 Your Adventure In Memphis 112 Life Adventure In Memphis

Spirit of Reno Tahoe 155 Calendar 165 Fun! 184 Spotlight 187 Community Outreach 188 Products & Services 191 Flight Service 192 Terminal Maps 194 Information 196 Rapid Rewards and A+ Rewards Partners 198 Route Map 200 The “If” List

76 Winter to the

138 Promotional Series:

7 Find help for

home projects Page 58

8 Pack a powerful apparatus Page 60

9 Clean up your act Page 64

10 Watch big-

wave riders Page 155

PHOTOGRAPHY BY DARREN BRAUN (GLOBE), ANDREA ZUCKER/MEMPHIS CONVENTION & VISITORS BUREAU (MEMPHIS); ILLUSTRATION BY FRANCESCO POROLI

4 Spruce up your

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CMY

NEW

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SOUTHWEST AIRLINES + AIRTRAN

November 2013 Editorial Editorial Director Jay Heinrichs creative Director Kevin de Miranda Executive Editor John McAlley art director Emily Kimbro senior editor Alison Miller digital managing editor Melanie J. Clancy travel editor Amanda Gleason assistant Art Directors Britta Hazel, Stefanie Pepping Assistant Editors Gabbi Chee, Austin W. G. Morton project designer Eric Thurstin art intern Leah Friedman editorial interns Natalie Maneval, Annette Nevins ContributorS Bailey Berg, Darren Braun, Will Bryant, Chris Langer, Jill Coody Smits, J. Rentilly, Adam Voorhes Web Development, Pace Interactive Dena Caulder, Jason Dalton, Chad Hayton Editorial Inquiries Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com. Southwest Inquiries Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the â&#x20AC;&#x153;Contact Usâ&#x20AC;? page at southwest.com. PACE COMMUNICATIONS, INC. CEO & Owner Bonnie McElveen-Hunter Chairman Emeritus Eugene Johnston Secretary-Treasurer Patricia M. McConnell president Craig Waller Chief Operating Officer & chief financial officer Leigh Ann Klee Executive Vice President Edward F. Calfo

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Not every

guardian angel has wings.

This holiday, give a Garmin n端vi to someone you love and give years of guidance, assistance and the security of never being alone, all from the most trusted name in GPS navigation. 速

Find the perfect n端vi at Garmin.com/nuvi

息2013 Garmin Ltd. or its subsidiaries

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SOUTHWEST AIRLINES + AIRTRAN

ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com

Your Deal.

SOUTHEAST AND LAS VEGAS SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Brittany Dickinson © 2013 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Spirit magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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When flying Southwest Airlines to Scottsdale, Arizona in the winter time, no destination compares. The true feeling of a Span Spanish retreat, combined with the Scottsdale Lifestyle, in your own personal paradise. Montelucia Resort & Spa. A world away, yet so close. 速

INDULGE. RELAX. EXPERIENCE. For the November exclusive Southwest Airlines offer please visit Montelucia.com/SWA 速

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SCOTTSDALE ARIZONA KSL RESORTS COLLECTION

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One of the most important foundations for any organization is a clearly defined purpose. At Southwest Airlines and AirTran Airways, our Purpose is to connect people to what’s important in their lives through friendly, reliable, low-cost air travel. Perhaps that Purpose is most meaningful during the holidays, when many of our Customers are traveling to connect with friends and family. What could be more important? Whatever your reason for travel this month, on behalf of the 45,000

Southwest and AirTran Employees, thank you. Our single greatest joy is making meaningful connections with our Customers while delivering them to their final destinations Safely, ontime, and with a warm smile. (And sometimes with a joke or a song!) After all, it’s our view that we are in the Customer Service industry; we just happen to fly airplanes. That’s why we constantly strive to improve the Customer Experience to make your time with us conve-

Customer Service in Action One of our Flight Attendants, Dawn, recently connected with a couple traveling from Las Vegas to Omaha, Nebraska. Their son had been in an accident and was in a coma in a hospital in Des Moines, Iowa. Dawn was working the flight and found out about their situation. She immediately took special care of this couple, escorting them onto the airplane, putting them in the front row, and talking to them for a few minutes. During the flight, Dawn gave the family her e-mail address so they could update her about their son’s condition. And she offered to rent a car—with her own money—and drive them from Omaha to Des Moines. Thank you, Dawn, for sharing your heart with our Customers.

nient and enjoyable. We’ve invested heavily in making our gates more comfortable and accommodating for our Customers. We’ve introduced WiFi and live TV onboard so Customers can connect at 35,000 feet. We’ve retrofitted the interiors of our airplanes and introduced the sleek Boeing 737-800 to our fleet. And we continue to develop and offer new products and options for our Customers, like EarlyBird Check-in and Business Select. This month, we are joining the Transportation Security Administration’s Pre-Check program, an expedited screening initiative in select security checkpoint lanes that allows preapproved travelers to leave on their shoes, light outerwear, and belt; keep their laptop in its case; and keep their 3-1-1 compliant liquids/gels bag in a carryon. The TSA Pre™ fee-based application process allows U.S. citizens the opportunity to apply for expedited screening without a passport. To learn more about the program and how to apply, visit tsa.gov/TSA-Precheck. We will participate in the program in a phased approach, working with the TSA to bring this option to Customers in as many airports as possible. Our valued Customers inspire us to constantly improve everything we do. From our Family to yours— whether you are a road warrior, an occasional traveler, or a firsttime flyer—thank you for allowing us to connect you to life’s important moments this holiday season.

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting +

From Our Family to Yours: Thank You!

14 SPIRIT NOVEMBER 2013

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Special SouthweSt paSSenger offer

2-for-1 ticketS

for tickets, call 702-777-7776 or riolasVegas.com

hang with penn & teller in the loBBY after the Show! Present this ad to the Rio Box Office to receive one free ticket with the purchase of one full-priced ticket. Expires 12/29/13. Mention Code: PNTSS. Not valid for Ampersand seating. Good for up to four tickets. Cannot be combined with any other offer. No cash value. Management reserves all rights. Subject to availability. Must be 21 or older to gamble. Know When To Stop Before You Start.ÂŽ Gambling Problem? Call 1-800-522-4700. ÂŠ2013, Caesars License Company, LLC.

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Un propósito claramente definido es una de las bases más importantes de cualquier organización. En Southwest Airlines y AirTran Airways, nuestro Propósito es conectar la gente a las cosas importantes de sus vidas mediante viajes aéreos amistosos. Quizás este Propósito sea más significativo durante las fiestas, cuando muchos de nuestros Clientes viajan para compartir con sus amigos y familias. ¿Qué puede ser más importante que eso? Cualquiera que sea tu motivo por viajar este mes, por parte de los 45,000 Empleados de Southwest y

AirTran, gracias. Lo que más nos alegra es hacer conexiones significativas con nuestros Clientes a medida que los llevamos a sus destinos de manera segura y puntual y con una sonrisa cálida. (¡Y a veces con un chiste o canción!) Después de todo, nos consideramos parte de la industria del Servicio al Cliente, sólo resulta que también volamos aviones. Es por eso que siempre nos esforzamos por mejorar la Experiencia del Cliente, para que el tiempo que pases con nosotros sea conveniente y agradable. Hemos invertido mucho en hacer que las puertas de embar-

Servicio al Cliente en Acción Recientemente una de nuestras sobrecargos, Dawn, hizo una conexión con una pareja que viajaba desde Las Vegas a Omaha, Nebraska. Su hijo había tenido un accidente y estaba en coma en un hospital de Des Moines, Iowa. Dawn trabajaba en el vuelo y se enteró de la situación. Inmediatamente comenzó a darles una atención especial, acompañándolos al avión, sentándolos en la primera fila y hablándoles durante unos momentos. Durante el vuelo, les dio su dirección de e-mail para que pudieran darle noticias sobre la condición de su hijo. Y ofreció alquilar un auto con su propio dinero para llevarlos de Omaha a Des Moines. Gracias, Dawn, por compartir tu corazón con nuestros Clientes.

que sean más cómodas y acogedoras. Añadimos WiFi y televisión en vivo a bordo para que los Clientes puedan conectarse a 35,000 pies de altura. Modernizamos el interior de los aviones e incorporamos el elegante Boeing 737-800 a la flota. Y continuamos a desarrollar y ofrecer nuevos productos y opciones para nuestros Clientes, como EarlyBird Check-in y Business Select. Este mes, nos unimos al programa Pre-Check de la Administración de Seguridad en el Transporte (TSA), una iniciativa para acelerar el proceso en seleccionados controles de seguridad donde los viajeros pre aprobados no tienen que quitarse los zapatos, abrigos livianos, accesorios de ropa, ni el cinturón. Pueden dejar la laptop en la funda y transportar sus líquidos y geles que cumplen con la regla de 3-1-1 en el equipaje de mano. El proceso de solicitud con cuota TSA Pre™ permite que los ciudadanos de EE. UU. puedan solicitar pasar por el control de seguridad de manera acelerada sin tener pasaporte. Para conocer más sobre el programa y cómo solicitarlo, visita tsa.gov/TSA-Precheck. Participaremos en el programa por fases, trabajando con la TSA para ofrecerles a los Clientes esta opción en tantos aeropuertos como sea posible. Nuestros preciados Clientes nos inspiran a continuar a mejorar todo lo que hacemos. De nuestra familia a la tuya—ya seas un viajero frecuente o vuelas por primera vez—gracias por dejar que te conectemos con los momentos importantes de la vida en estas fiestas.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting En Español +

De Nuestra Familia a la Tuya: ¡Gracias!

16 SPIRIT NOVEMBER 2013

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10/4/13 10:26 AM

Aspen Vista, Santa Fe National Forest

You can both lose and find yourself in the same moment.

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9/30/13 2:05 PM

Star of the Month +

Paree Newcomb A I R T R A N C U S TO M ER S ER V I C E AG EN T, AT L A N TA “In ten years, no two days have ever been alike, and that’s what I love about my job,” says Paree Newcomb, an AirTran Airways Customer Service Agent. Paree thrives on variety and creativity and has a passion for serving others. Applying for a job with an airline was an impulsive decision for Paree and one she now knows was meant to be. “When people get into the airline business, they either get out immediately or they are ‘lifers,’” she says. “It becomes part of who you are.” As someone who has “50 million things going on at once,” Paree is energized by the fast pace of airline operations and the endless scenarios she encounters in meeting people from all walks of life, in all conditions. She recalls a Customer who found out her brother had died under tragic circumstances. Paree stayed with her for several hours and remains deeply affected by the experience—and that was nine years ago. As subsidiary AirTran becomes a part of Southwest Airlines, delivering outstanding Customer Service remains a priority. Paree says a big part of her approach to Customer Service comes from watching her awesome Coworkers. “Even after ten years, I’m still learning,” she says. “It’s exciting to be part of a Company like Southwest that encourages Employees to do what’s right for our Customers.” Always humble, Paree is not one to talk about her strengths. In fact, one of her Leaders called out of concern that, in her interview for this article, Paree might not mention her artistic skill, her musical talents, and her exemplary patience and sincerity. But it’s clear that Paree is happy to share her gifts in helping with Station and Culture-related events, such as painting murals behind the Atlanta ticket counter for Christmas and Halloween. Paree hopes to transfer someday to Nashville, Tennessee, for the chance to further her artistic and musical talents while still spreading LUV to our Customers. It would be “the best of both worlds,” she says. Of course, we already know Paree is a Star, and we couldn’t be prouder! —Monica Van Slate

LUV SONGS

Paree is always in tune with Customer needs.

Blue Man Group is proud to give Paree Newcomb two tickets to a Blue Man Group show as a token of appreciation for her work and dedication. Congratulations, Paree! 18 SPIRIT NOVEMBER 2013

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PHOTOGRAPHY BY HAROLD DANIELS

10/9/13 10:46 AM

“SHARP, FUNNY AND INVIGORATING!”

—SEVEN MAGAZINE

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Rapid Rewards Freedom Story

Eric Greitens FO U N D ER A N D C EO,

T H E M I S S I O N C O N T I N U E S , S T. LO U I S

VESTED INTEREST

A former U.S. Navy SEAL and the founder and CEO of the nonprofit The Mission Continues, Eric Greitens understands the meaning of service. Inspired by fellow former military members, Eric realized the need to connect veterans with public service opportunities at home. Since 2007, The Mission Continues has matched hundreds of veterans with nonprofits across the country to complete new missions in their own communities. Eric first discovered the ease and simplicity of Southwest Airlines nearly 20 years ago on a flight home from college. Today, he continues to fly Southwest for business travel needs. In any given month, he may fly to 15 or more cities to thank supporters, attend orientations for new recruits, or meet with veterans completing The Mission Continues fellowships. It’s a busy schedule, but Eric says it helps that “Southwest makes flying so efficient.” He also appreciates that “they don’t charge for bags and have a great Rapid Rewards Frequent Flyer program.” As an A-List Preferred Customer, Eric has accrued enough points to earn a Companion Pass, enabling his wife to travel with him for free. Southwest also has a “tremendous impact” on his organization’s ability to connect veterans with one another. The Mission Continues works specifically with post-9/11 veterans, who, Eric explains, have often lost the sense of camaraderie and purpose that comes with military life. Bringing these men and women together from all over the country for orientations and service projects allows them to form bonds and begin a new mission. While coordinating so many schedules can be challenging, “Southwest is a great business partner and keeps travel affordable and enjoyable for our veterans,” Eric says. As the Official Airline of The Mission Continues, Southwest works closely with Eric and his organization, and Employees have engaged in service initiatives with the veterans, including a river cleanup project in Dallas. Eric, we admire your commitment to our veterans and LUV partnering with your organization. Thanks for letting Southwest share your passion for serving others! —Tacy Lambiase

Eric works to help fellow former military.

20 SPIRIT NOVEMBER 2013

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PHOTOGRAPHY BY WESLEY LAW

10/9/13 10:44 AM

One good flight

One good flight deserves another. deserves another.

KEY W EST

Sunset Key Guest Cottages, A Westin Resort Tranquil island of charming cottages with a beach, spa, restaurant, pool and more. Minutes from Key West, miles from stress. 866-219-4100 westinsunsetkeycottages.com/SWS

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With Southwest’s daily nonstop flights to Key West from Orlando and Tampa, you’ll be off the grid in a fraction of the time it would take you to drive. fla-keys.com/keywest 1.800.527.8539

BIG PINE KEY & THE LOWER KEYS

Little Palm Island Resort & Spa Exclusive and elegant. Thirty ocean front suites, perfectly appointed in authentic thatched bungalows.Consistently named among the world’s best. 800-343-8567 littlepalmisland.com

HO A R AT

M LA

Ocean Key Resort & Spa Luxury, with a twist! Elegant interiors boast shades of indigo, turquoise and lime. A tropical hideaway, waterfront in Old Town. 800-328-9815 oceankey.com

9/20/13 1:30 PM

From the Editor

TAKE TWO

Dear Reader,

My son, George, understands winter better than most people. No one enjoys the snow more. And yet, few people get into bodysurfing more than George does, either. The cool thing about winter is he can do both on consecutive days—in different places, of course. George works as a ski patrolman and instructor in Jackson, New Hampshire, the East’s largest cross-country skiing area. You’ll find it two and a half hours north of the Manchester-Boston Regional Airport and on page 79 of this issue. (We chose to highlight Jackson as a destination months ago, before George got work there.) It’s the only place I know where you can ski across a covered bridge. George plans to take a break this winter by flying to Key West, Florida. He wants to do what his father did before him: post contrary photographs on Facebook taken a day apart, showing him wading in the Gulf of Mexico and skate-skiing Jackson’s beautiful Ellis River

Trail. My pictures were taken 24 hours apart. Knowing George, he’ll try to one-up me by taking his on the same day. Maybe we can start a meme. (Twofers? Hotcolds? Sandsnows?) Think you could contribute? Go to our Facebook page (facebook.com/spiritmag) and post your images. It’s a worthy yin-yang thing, I believe. “Weather” and “extreme” rarely go together in a pleasant sentence, but they become an adventure when you go to the extreme ends of the American climate. Which is easiest to do in winter. All you need is a boarding pass and a camera. —Jay Heinrichs Editorial Director

PHOTOGRAPHY BY © HENRIK TRYGG/CORBIS (SNOW), © LYNN CHRISTIANSEN/CORBIS (BEACH)

Trek to twin adventures, then send us your snaps.

22 SPIRIT NOVEMBER 2013

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10/9/13 11:24 AM

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Your Words

Dear Spirit, I finished reading your piece on Wally Amos [“Are You Famous Amos?” September 2013] on a flight to Detroit from are Baltimore. What an you amazingly heartwarming amos? yet heartbreaking story! It made me realize how little we know about the lives of the people behind certain brands. The cookie man had some serious highs and some very low lows. I felt so many emotions reading it: wanting to cheer Wally on yet also wanting to console him; wanting to console his children. We truly are affected by those who raise us—or don’t raise us—aren’t we? I can’t wait to find out what Wally was so excited about at the end of the piece. And I do hope he makes amends with his children. Thank you for a wonderfully written article.

“

On the island paradise of Oahu,

to be financially savvy to remain successful. Thank you for showing all sides of this very complex and interesting man. I love Spirit magazine, and I’m always excited when my travels allow me to read one issue on the outgoing flight and the next month’s issue on the return flight! —S H A N N O N M E R E W E T H E R ALBUQUERQUE, NEW MEXICO

Well said, Shannon. May your cookie never crumble.

Wally Amos gets that question every day.

If only the answer were simple.

”

BY JOHN McALLEY

PHOTOGRAPHY BY MARCO GARCIA

66 spirit september 2013

september 2013 spirit

—S AMANTHA JONE S B ALTIMORE

We certainly felt the same emotions, Samantha. SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug. Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/spiritmagazine

THE REAL AMOS

I really enjoyed your article about Wally Amos. There were so many lessons to be learned from it. He followed a dream, worked hard, and took risks to be successful in business. Unfortunately, he learned that being a successful businessman becomes less important when you don’t honor commitments to your own family. The story also revealed that even if you have great ideas, you have

BALANCING ACT

Since I generally only fly late at night, that’s my chance to read Spirit, and by then I’m down to one cylinder and about 16 brain cells. However, I truly enjoyed your article about Wally Amos. As a serial entrepreneur myself, Wally’s ongoing desire to find the next best thing resonated with me. I also appreciated the balanced approach Mr. McAlley took to describe the impact of his global brand and the delicate nature with which he handled Wally’s shortcomings. Thank you for showcasing true journalism. —S E T H C H E R N O F F BOULDER, COLORADO

Thanks, Seth. You can look forward to more great journalism from executive editor John McAlley soon. DELICIOUS DETAILS

Your September issue contained one of the most delicious magazine articles I’ve ever read. I found it to be insightful, detailed without dullness, and empathetic. In an age where the delivery of everything from breakups to worldaltering news has been reduced to shorthand, I really enjoyed the richness of this so-much-morethan-cookies article. —FRAN KRAS WESTVILLE, INDIANA

We’re glad to hear you savored every word. Wally’s story isn’t all sweet, but it certainly is rich.

24 SPIRIT NOVEMBER 2013

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10/7/13 4:08 PM

THE TUSKEGEE AIRMEN | NATIONAL VETERAN HONOREE 2013

In 1947, the nationâ&#x20AC;&#x2122;s Veterans Day was created in Birmingham, Alabama. In 1954, President Eisenhower signed into law Veterans Day as a national holiday. Since 1954, the National Veteran Award has been sponsored and hosted in Birmingham. This year we celebrate the courage and valor of the Tuskegee Airmen.

FREEDOM LIVES freedomIives.org This message provided by Friends of Freedom including Greater Birmingham Convention and Visitors Bureau, The Daniel Foundation of Alabama, and Welch Hornsby.

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9/25/13 4:08 PM

Your Words SUCCESS AT HOME

On a recent flight, I picked up the September issue of Spirit and read your article on Wally “Famous” Amos. In my library at home I have a book he wrote about 30 years ago. I think your article is a great reminder for those of us business executives to make sure we take care of our business at home. That is our true

heritage—not what the business world thinks, but what our own families know! Thanks for your insights. Hopefully Wally will bounce back with his own kids as he has bounced back in business so many times! — M A R K L I S T O N WA C O, T E X A S

So true, Mark. Family members are our most valuable customers.

FRANKLY SPEAKING

What an amazing and in-depth article you published about Wally “Famous” Amos. I lived in Hawaii in the mid to late 1970s and remember his ads promoting Famous Amos cookies. I must admit, I usually just casually flip through in-flight magazines; I wasn’t quite prepared for the frankness Mr. McAlley was able to solicit from Mr. Amos and his children. Your piece painted such a complex image. In the end, what amazed me about Wally was his blasé outlook on life, regardless of whom he affected along the way. That he is able to remain so cavalier and unrepentant for his actions is truly amazing. He seems as worthy of our pity as his loved ones are. — D AV I D T E S K A L AW R E N C E , K A N S A S

Thanks for your comments, David. Is it safe to say this story has changed your outlook on in-flight magazines? We hope so. BAKED-IN KARMA

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While the Wally Amos piece was wonderfully written, I thought it was the saddest article I’ve ever read. Even at 77 years old, Mr. Amos does not “get it.” His comments about not living in the past and having done nothing to [harm] his kids are sad. His womanizing and reckless behavior are deplorable. How is he any different from his own father? His [affection] toward the people who see him as “Famous Amos” seems disingenuous when you consider how he has treated his family. I will never, ever consider purchasing another baked product by him. In my opinion, his business blunders have nothing to do with a lack of savvy and everything to do with karma. —RHONDA MOORE P O W D E R S P R I N G S , G EO R G I A

On the other hand, savvy and karma make a powerful mix, don’t they?

10/7/13 4:09 PM

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10/11/13 9:37 AM

Your Pictures

Pic of the month A high-flyin’ flag soars o’er the spacious skies of Colorado. Photo by Nancy Lewis; Columbia, Maryland

Hey, I Took That!

Spirit readers hit us with their best shots.

Monkey see The baboons at the San Diego Zoo mean business. Photo by Jose De Alba; El Paso, Texas

Groovy glass Inside Dallas’ spiral-shaped Chapel of Thanksgiving is a dizzying kaleidoscopic display. Photo by Stephanie Simmons; Garland, Texas

28 spirit november 2013

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10/1/13 5:39 PM

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Your Pictures

rainbow bright The highlight of a snowy day. Photo by Nisha Marwaha; Sacramento, California

model student This take on our August cover deserves extra credit. Photo by Emily Read; Scarborough, Maine ice cold beard Talk about a taste of Rocky Mountain living. Photo by Scott Bores; Johnstown, Colorado

Send Us Your Snaps Go to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, weâ&#x20AC;&#x2122;ll send you a Spirit diner mug.

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10/4/13 10:39 AM

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Don’t get them something. Get them somewhere.

Even the person who has everything hasn’t been everywhere. The southwestgiftcard® is the perfect gift for anybody, for any occasion. Each card comes with no fees, no expiration, and friendly Southwest ser service. With over 85 destinations nationwide, there’s no limit to the memories they’ll create. For more information on purchasing giftcards for ﬂights, visit southwest.com/giftcard.

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Media Center

Zero Dark Fifty The events of November 22, 1963, loom so large in the American consciousness that they seem to have taken place not in earthbound Dallas, Texas, but in some nauseatingly altered state of mind. It’s an unhappy anniversary to commemorate, but a half-century after the assassination of John F. Kennedy, PBS pays tribute to the 35th President of the United States with the riveting JFK, a four-hour, two-part special that measures the man in full.

DATE November 11–12 TELEVISION JFK

IN SIX WORDS

Courage. Inspiration. Tragic loss. Profound grief.

GOOGLE HITS 2,150,000

PHOTOGRAPH COURTESY OF THE JOHN F. KENNEDY LIBRARY; COLORING BY SONIA ROY

NOVEMBER 2013 SPIRIT

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10/9/13 11:07 AM

Book

Music

DVD

Game

The Valley of Amazement

Lady Gaga’s Artpop

Planes

BandFuse: Rock Legends

November 5

November 11

November 12

November 19

Four decades, two continents, untold courtesans

Fame monster unleashes her scary-good gifts

It’s Planes. How could we not?

Rock Band for the big boys

THE CAST

National Book Award finalist Amy Tan

Lady Gaga and a gaggle of producers

Julia Louis-Dreyfus, Dane Cook

Slash, Bootsy Collins, other ax shredders

THE GIST

In Shanghai, Violet tries to unlock her past. In San Francisco, her estranged mom might hold the key.

A broken hip ended her tour but didn’t stop Gaga from birthing this bold Born This Way follow-up.

When Dusty, a lowly crop duster, decides to become an elite racer, Skipper, a war plane, takes him under wing.

Guitarists, bassists, and vocalists plug real equipment into gaming consoles and rawwwwk!

4,950,000

25,200,000

11,400,000

124,000

Almost 25 years ago, Tan blessed us with The Joy Luck Club. Six novels later, she remains an enchanting storyteller.

“Applause,” Artpop’s first single, wasn’t greeted with a standing O. That will only motivate the master showwoman.

The Disney movie taxied to $90 mil at the box office but was really made for the home video market, where it will soar.

Geared to all skill sets, the game includes a killer song list. I mean, “Jessie’s Girl” and The Strokes’ “Reptilia”? Rad.

DATE IN SIX WORDS

GOOGLE HITS

SELLING POINT

PHOTOGRAPHY BY CHUCK ZLOTNICK

Media Center

Movie Last Vegas DATE November 1 IN SIX WORDS Want to bet they packed Cialis? THE CAST Robert De Niro, Michael Douglas, Morgan Freeman, Kevin Kline THE GIST Four childhood buds reunite in Sin City for one final blowout before Billy (Douglas) gets hitched to a hottie half his age. Think the Wolfpack with walkers. SELLING POINT Imitation is the sincerest form of fattening box-office receipts. We’re just hoping that what happens in Last Vegas stays in Vegas—that is, the hilariously perilous Vegas of The Hangover, not that film’s lame sequels. 34 SPIRIT NOVEMBER 2013

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Eat Drink Sleep E AT I N R IC H MON D, VA

Brussels Sprouts 1 ½ 1 8

cup heavy cream cup fresh grated Parmesan tablespoon unsalted butter ounces Brussels sprouts, quartered and bottoms removed kosher salt and white pepper 1 ounce toasted pumpkin seeds

“We have a vegetable and herb garden out back. It keeps us all interested and energized and teaches respect for the food and how much work goes into it, which really reinforces what we do at Lemaire: We find the best ingredients we can, focus on the seasons, and avoid having one component overpower another in our dishes. Brussels sprouts have a flavor that’s uniquely their own, and it’s wonderful. I tend to start by blanching them,

which leaves them al dente and preserves their color. From that point I can do anything—roast, grill, bake, or sauté them. Here, the sweetness of the Parmesan offsets some of their rich earthiness. When you add cream, you get this velvety, comfortable flavor that wraps them up like a warm blanket, and then you’ve got the toasted pumpkin seeds, which add this really nice, textural component. But it’s still a really simple recipe.” WHO Walter Bundy, executive chef WHERE Lemaire WEB lemairerestaurant.com

1. In a saucepan over mediumhigh heat, reduce cream by half, stirring constantly, then stir in Parmesan. Remove from heat, and set aside.

STYLING BY ROBIN FINLAY

2. In a large sauté pan, heat butter over medium heat. Add Brussels sprouts and cook until slightly roasted, 7 to 10 minutes. Season with salt and white pepper to taste, drizzle with Parmesan cream, then top with pumpkin seeds.

PHOTOGRAPHY BY ADAM VOORHES

F2_EAT_sp.indd 37

NOVEMBER 2013 SPIRIT

10/4/13 11:08 AM

Eat Drink Sleep

1½ ounces Tito's Handmade Vodka ½ ounce fresh orange juice ¾ ounce cranberry juice ½ ounce cinnamoninfused demerara simple syrup* 3 dashes pumpkin spice bitters

Autumn in Austin

“The cocktail menu at Bohanan’s includes a short list of drinks the bar staff comes up with based on ingredients that suit the season. Last year we did cognac old fashioneds with pumpkin spice bitters, and they just flew off the shelf, so I started thinking about what else I could do with pumpkin spice bitters. I was playing around with different ingredients, trying to come up with some new fall drinks, when a guest jokingly said over the bar, ‘Why don’t you just make a cosmo?’ And I thought, Why not? Cosmos have cranberry, which is a great fall flavor. From there I made a cinnamoninfused simple syrup with demerara sugar—which is a richer, earthier brown sugar than the kind you use for baking. The drink still needed something sweet but lively to round it out, and orange juice just happened to fit perfectly. The name is a nod to Tito's vodka, which is made in Austin. I can just imagine the people there sitting around on a fall day drinking this cocktail.”

Shake ingredients with ice, then strain into a cocktail glass. Garnish with an orange peel. *Stir together 1 cup hot water with 1 cup demerara sugar. Add 2 cinnamon sticks, and infuse for a few hours.

STYLING BY ROBIN FINLAY

DR I N K I N S A N A N T ON IO

WHO Jake Corney, head bartender WHERE Bohanan's WEB bohanans.com

38 SPIRIT NOVEMBER 2013

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PHOTOGRAPHY BY ADAM VOORHES

10/10/13 2:20 PM

CMY

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Eat Drink Sleep

s l e e p i n b r o ok ly n, n y

CITY SLICK

Around the Corner

Wythe Hotel

Housed in a former factory in Williamsburg, the world capital of hipsterdom, this 72-room aerie manages to be minimalist, cozy, and convenient. Rooms maintain a warehouse feel but offer modern niceties like radiant-heated floors, surround sound (simply attach your portable music device to a wall-mounted audio cord), and a minibar stocked with local spirits. Eighteen months after its opening, the hotel is still the talk of the borough. Adding to the allure is The Ides, a sixth-floor rooftop bar where you can soak up unobstructed city views; and Reynard, the in-house restaurant outfitted with a wood-fired oven. The latest buzz surrounds the new lobby boutique, which peddles the wares of fledgling Brooklyn designers. Porkpie hats are likely, but not guaranteed.

sip cult coffee at Blue Bottle, whose cafĂŠs have earned acclaim in both New York and San Francisco. Order it siphoned: Your joe will be channeled through a mad scientistâ&#x20AC;&#x2122;s contraption that slow-drips each cup individually. bluebottlecoffee.net

Photography Courtesy of Wythe Hotel

A glassy addition tops the 1901 structure.

grab lunch from

Bedford Cheese Shop, which has specialized in serious fromage and salumi since 2003. Sandwiches here are simple yet stunning. Get there before they sell out. bedfordcheeseshop.com

roll for gold at The Gutter, home to eight bowling lanes, 12 taps, reasonable prices, and none of the glittery trappings of those fancy alleys. thegutterbrooklyn.com

airport New York LaGuardia (LGA) rate From $199 web wythehotel.com

40 spirit november 2013

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9/18/13 3:21 PM

The Numbers

There is a mushroom that covers

5.8

square miles.

Photography By darren braun

F1_shrooms_sp.indd 43

A fungus is among us, and it spans the length of 35 football fields. Still, you may have walked right by it. That’s because this imposing organism, which was discovered in 1998 in Oregon’s Malheur National Forest, is entirely underground. “It’s thousands of years old,” says Greg Filip, a pathologist with the USDA Forest Service, “and it expands every year.” The humongous fungus is classified as Armillaria ostoyae, or honey mushroom, yet it’s anything but sweet. In fact, it’s zapping nutrients from conifer root systems and killing off trees. “Even wildfires can’t penetrate deep enough to kill it,” Filip says. “Removing it would mean destroying the entire forest.” Supersized ’shrooms: Can’t live with ’em, can’t live without ’em.

november 2013 spirit

9/27/13 11:37 AM

The Numbers

5500

of us are looking to change careers.

Photograph © C.J. Burton/corbis

So, that adage about the grass always being greener on the other side? Turns out it’s more like half the time. According to a Harris Interactive survey, 55 percent of working adults are in search of a new profession. Last year, a similar study had the number at 60 percent. That still leaves lots of wanderlust— and a real challenge. “Changing jobs takes guts and a plan,” says Josh Shipp, author of Jump Ship: Ditch Your Dead-End Job and Turn Your Passion into a Profession. “Set specific parameters that you’ll need to meet before quitting your current job: Talk to at least three people in the position you want, save up, pursue additional training, etc.” In other words, choose wisely, grasshopper.

44 spirit november 2013

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9/25/13 3:33 PM

“THE FOOD IS BIG, BOLD & BEAUTIFUL. ” DA COACH

DITKA’S NOW IN PHOENIX Score the freshest seafood and the most mouthwatering steaks at the first Ditka’s in Phoenix, founded by legendary Chicago Bears head coach, Mike Ditka. Relax in the peaceful atmosphere of the Molteni Room or toast to a good time at Ditka’s Bar. It’s located in the Valley’s hottest new casino and luxurious boutique hotel.

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The Numbers

There are

places in the U.S. named Plymouth. Call it Thanksgivinginduced nostalgia, but we sure are proud of our pilgrims—hence the nearly three dozen U.S. counties and towns named for one of our first settlements. The Plymouth that started it all, in Massachusetts, appeared in Money magazine’s “Best Places to Live” in 2005. But it was not an easy place to inhabit in 1620, when colonists who set sail from England’s port of Plymouth to escape the religious rule of King James I made landfall there. About half of them died during that first brutal winter. If only the pilgrims had come to shore in Plymouth, California, where fall temps hover around 62 degrees. You know what they say about hindsight…

46 spirit november 2013

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Photography By darren braun

10/10/13 10:14 AM

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The Numbers

5800

Photograph © Roy McMahon/Corbis

of kids say they will always want to read physical books.

Who says print is dead? Not today’s kiddos. According to Scholastic’s biennial Kids & Family Reading Report, the majority of youngsters ages 9–17 aren’t yet ready to ditch their paperbacks for tablets—and never will be. Although the numbers have fallen a bit since 2010, when 66 percent said they couldn’t do without tangible tomes, Scholastic’s chief academic officer, Francie Alexander, cautions parents not to read too much into the dip. “A loved one’s lap is more important than any laptop,” she says, “because, for most kids, that is where the emotional connection to print comes from.” Besides, how are you supposed to delay bedtime without a stack of books for backup?

48 spirit november 2013

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Wise Guide S: What is the proper attire for a holiday party? R: Your look should be reminiscent of what you’d wear on a nice date—not too casual and not overly dressy. But because it’s the holidays, you have license to glam things up a bit. Ladies can pair a silk top with a brocade pant or sport a pencil dress with a peplum waist. Guys should ditch their khakis in favor of darker slacks—think charcoal, navy, or black.

Lauren Rothman is the author of Style Bible: What to Wear to Work. Q+A

Dress Code Fashion expert Lauren Rothman helps you greet the holiday season in high style.

ILLUSTRATION BY ARUNAS KACINSKAS

f1_Q&A_bh.indd 51

SPIRIT: What are the go-to trends for women? ROTHMAN: Metallics like silver and bronze will be popular, as well as cobalt blue and emerald green. And, as always this time of year, you’re going to see red. In terms of specific styles, I’m loving pieces with embellishment, especially brocade work on pants and leather accents on blazers and dresses. The long-sleeved sheath dress will no doubt make an appearance,

and peplum—a short section of flared fabric attached to the waistline of a blouse or dress— continues its reign. S: And for men? R: The medium-gray suit is a favorite. I prefer charcoal, but as long as you’re staying away from light grays you’ll be fine. A suit with a slight sheen to it is festive yet understated. If you want to subtly show personality, go for one with contrasting thread on the buttons.

S: How else can guys take their look up a notch? R: Instead of a plain white shirt, try something with stripes in an unexpected color. And to really stand out, add a sport coat and accessories, like cuff links and a pocket square, but leave off the tie. S: When is the best time to shop? R: The best holiday wear is out before Black Friday, so early to mid-November is prime time to hit the stores. If you wait until December, most things will be pretty picked over.

NOVEMBER 2013 SPIRIT

10/2/13 12:10 PM

Wise Guide T OP F I V E

Network Connection What’s the secret to success? Economist Sylvia Ann Hewlett says it’s all about forging the right relationships.

Locate a Sponsor “Mentors aren’t necessarily your ticket to the top,” Hewlett says. “For that, you’ll need a sponsor, or someone who will connect you to career opportunities. Ideally, a sponsor has a title that’s two levels above yours. Making connections with senior colleagues outside of work allows for more personal relationships to form, so be sure to attend extracurricular gatherings.”

Get Noticed “Ask a manager for stretch assignments in your target sponsor’s line of sight. This signals that you’re willing to go beyond your job description and help without being asked.”

Sell Your Strengths “Think about your background and the insight it has afforded you, and be able to

52 SPIRIT NOVEMBER 2013

f2_top 5_bh.indd 52

articulate your value. This will help you be recognized as someone who has something distinct to offer, rather than as someone who’s just trying to get ahead.”

Sylvia Ann Hewlett is the author of Forget A Mentor, Find A Sponsor: The New Way to Fast-Track Your Career.

Offer Your Services “Once you have a sponsor, suggest collaborating on a project that’s of interest to that person, or one that helps solve a looming business challenge. By initiating collaborations, you build trust, which is the foundation of a thriving sponsor/ protégé relationship.”

Propose a Quid Pro Quo “Once you’ve proven your worth, talk to your sponsor about what you’re looking for in the way of advocacy: introductions to department heads, opportunities within your division, or a promotion. Good sponsors protect their investments and provide the support necessary to ensure the success of their protégés.” ILLUSTRATION BY SAMUEL RHODES

10/4/13 10:42 AM

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9/20/13 1:21 PM

Wise Guide S U RV E Y S AYS

Unleash the Feast What holiday dish evokes the most memories for you?

Pumpkin Pie

Carne Asada

“Without a doubt, my holiday memories are wrapped up in pumpkin pie. Toppings aren’t necessary; it’s the pie itself that counts. From my Grandma Norene’s lightly spiced pie to the gloriously spicy version I make à la Julia Child, nothing says ‘holiday’ more convincingly. Anticipation starts building in September.”

“I love when my Tio Hipo makes carne asada. Each year, we start the prep at 8 a.m. and finally eat at 11 p.m., while the sounds of norteño music float through the house. When I think of carne asada, I think of holidays in Monterrey, Nuevo León.” KINGSVILLE, TX

“After my mom had a stroke, my parents weren’t able to host our holiday dinners. The first year I took over, I made a huge pot of Italian wedding soup on Christmas Day. My nieces and nephews have families of their own now and still ask me about that soup. It’s a great second-generation memory.”

JEAN HAZEL

KIMBERLY THAMBAN

HOUSTON, TX

PLANO, TX

54 SPIRIT NOVEMBER 2013

f2_weasked_bh.indd 54

ALEJANDRA NARVAEZ

Italian Wedding Soup

Sufganiyot “My favorite Hanukkah dish is sufganiyot, which are jelly donuts. Instead of filling them with jam, my mom and I used to use Nutella and dulce de leche. In college, I became known for making them and got requests year-round. But to me, they will always be a winteronly dish!”

We Ask, You Answer

What’s the best way to stick to a New Year’s resolution? Email your response to letters@spiritmag. com with the subject line “We Asked.”

NOAM STEINHART PALO ALTO, CA

ILLUSTRATION BY FRANCESCO POROLI

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Business

L e s s on

Alexis Ohanian R e d d i t c o - fo u n d e r a n d t ec h e n t r e pr e n e u r

How do you stay creative? “I often think of a quote from entrepreneur Jim Rohn: ‘You are the average of the five people you spend the most time with.’ Surround yourself with people who are doing interesting things, who are thinking interesting thoughts, who challenge you to be better, and who come from a diverse set of backgrounds and experiences. That, combined with appropriate moments of ‘me’ time, provides the perfect breeding ground for great ideas. And whatever you do, don’t get hung up on what competitors are doing. Be aware of what’s going on in the industry, but don’t let it dictate your own creative process.” Alexis Ohanian recently released his first book, Without Their Permission: How the 21st Century Will Be Made, Not Managed. Illustration By Melinda Josie

F2_Lesson_ET.indd 57

November 2013 spirit

10/9/13 1:05 PM

Business Pitch

\desk-ər-sīz\ noun The act of exerting yourself physically while at work, in some cases using your desk or chair as an aid. u s ag e: When logging a lot of hours at the office, she does her best to stay loose by squeezing in some midday deskercise.

58 spirit November 2013

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Dic t iona ry

Deskercise

BuildZoom Done with DIY? Click to book a contractor. Here’s how Jiyan Wei, co-founder of BuildZoom, describes the onestop renovation station: “Upon becoming homeowners, my cofounder, David Petersen, and I often commiserated about the difficulty of finding good contractors. It’s a very fragmented industry, so quality information about who these people are and what work they’ve done in the past is hard to come by. BuildZoom seeks to solve this problem. Rather than focus exclusively on user feedback, we take a big-data approach, meaning we gather millions of pieces of information from hundreds of sources, like state regulatory agencies and the Better Business Bureau, then crunch the numbers.

BuildZoom then ranks contractors using a scoring algorithm that takes inputs like license status, BBB rating, and peer feedback into consideration to ensure objectivity. Homeowners can access all the information on the site, including project inspiration, for free. There are two paths you can take to hire someone: Explore BuildZoom on your own; or tell us the scope of your project, and we’ll match you up with appropriate contractors in your area. Eventually all custom requests, of which BuildZoom receives a cut, will be billed directly through the site.” buildzoom.com

illustration By jesse lefkowitz

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“the Greatest Illusionist of our Time.” - OPR AH WINFREY

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Business

PERK

Power Couple This tabletlaptop hybrid proves two is better than one.

APP

Asus’ new Transformer Book T300 would no doubt be Optimus Prime– approved. The multitasking machine, which features a 13.3-inch full HD display and Windows 8 interface, morphs from hardworking notebook to multi-touch tablet with the press of a button. Under the brushed metal hood is a fourth-generation Intel Core processor that

promises to keep you up to speed whether you’re darting between applications or devouring one e-book after another. And with front- and rear-facing cameras, staying connected to loved ones is a cinch. Soon, you and your T300 may become just as inseparable. From $1,000; asus.com

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Scan this tag or visit spiritmag.com/asus for a chance to win one of three Asus Transformer Book T300s.

Songza Consider it Pandora for your mood: In three steps, this app

will have you streaming the tunes you need to hear when you need to hear them. First, pick a scenario (from “boosting your energy” to “working to a beat”). Next, choose a musical genre, followed by the playlist that most appeals to you. Groovy, indeed. Free; iOS, Android, Windows, BlackBerry

60 SPIRIT NOVEMBER 2013

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And you thought

Business

3 2 Pick-Me-Up Start your day at Phoenix Public Market Café with a dose of Cartel coffee (PHX’s most idolized cup) and the Evans Churchill—poached eggs drizzled with pesto on a bed of agave-laced quinoa. It’s served with roasted veggies, most of which are procured from the neighboring farmers’ market. phxpublicmarket.com

3 Liquid Asset Drink up the local flavor at Angels Trumpet Ale House, known for its wide, rotating selection of craft beer. If you decide to linger on a Tuesday, get a $7 TV Dinner: Homey classics like chicken-fried steak and mashed potatoes are served on compartmentalized plates. angelstrumpetalehouse.com

I t i n e r a ry

Downtown Phoenix The capital city’s core is hotter than ever. 1 Home Base When it opened 18 months ago in a shining mixed-use development called CityScape, Hotel Palomar brought with it a third-floor outdoor pool and bar—an apt spot to take advantage of the city’s mild winter temps. For the ultimate urban escape, book one of the 12 spa suites: Each is outfitted with a 3-foot-deep soaking tub. From $139; hotelpalomar-phoenix.com 62 spirit November 2013

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4 Memorable Meal Nobuo at Teeter House, the latest outpost from the city’s godfather of Japanese cuisine, Nobuo Fukuda, is a modern izakaya (tavern) housed in a century-old bungalow on Heritage Square. Order a parade of small plates, or call 24 hours in advance to sign up for the unforgettable omakase (tasting) menu. nobuofukuda.com 5 Sound Check With room for just 550 spectators, Crescent Ballroom is one of the best spots in town to see a show. The main stage’s winter lineup ranges from Aaron Carter to the Meat Puppets. Can’t commit? Head to the lounge, where you can catch free live music seven nights a week and sip on cocktails like the bourbony, gingery Honey Badger. crescentphx.com illustration By Lotta Nieminen

10/1/13 2:48 PM

THIS IS PHOENIX. Somewhere, the season for swimsuits is fleeting. Somewhere, restaurant patios sit forlorn. Somewhere, surfing requires an ocean and the only place youâ&#x20AC;&#x2122;ll see a wild horse is on the grille of a sports car. But not here. Not in Phoenix. Here, swimsuit season never ends. Here, al fresco dining is always on the menu. Here, any resort guest with a pair of board shorts can hang ten, and you can spy wild stallions while floating down a river.

This is Phoenix. Why take your next vacation merely somewhere when you could make it memorable here?

Visit. Share. This is #myphx.

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Business school

Groom For Improvement Looking to enhance your brand at work? Don’t be that guy. By Jill Coody Smits

f you don’t think image is everything, ask Miley Cyrus. In August, the erstwhile teen idol and Disney money machine twerked her way to infamy at the 2013 MTV Video Music Awards. It’s a fine line between cheeky provocation and global embarrassment, and Cyrus’s calculated attempt to literally shake off her PG persona and, well, thrust herself into the pantheon of outré stage performers alongside Britney Spears and Madonna backfired big-time. “Reminiscent of a bad acid trip” is how The Hollywood Reporter described the preposterous and lewd spectacle. Vogue tastemaker Anna Wintour pulled Cyrus off the cover of the fashion bible shortly after the debacle. And months later the Twitterverse is still trying to make sense of what was going on with…the tongue. Cyrus is too much of a showbiz pit bull to be chastened by bad press, and in today’s pop marketplace even schadenfreude sell records. But her high-profile fizzle is a reminder that we’re all just a few missteps away from being knocked off our own professional pedestal. For better or worse, we Continued on page 66

C.E.O. no-no

There’s very little upside to dressing down at work.

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Business each have a rep to protect, and our bosses, colleagues, and clients are a pretty tough crowd. YOU, TOO, HAVE A PERSONAL BRAND So, you never judge a book by its cover? You’re way too comfortable in your own skin to worry about others’ opinions? Kudos for being a highly evolved human being.

Just for grins, though, try conducting this small experiment. Take a quick glance sideways and ask yourself whether you’ve made any assumptions about the person sitting next to you. Be honest. “Everyone has a personal brand. It’s not only how you view and describe yourself, it’s how others perceive you,” says Dan Schawbel, author of Promote Yourself: The New

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Rules For Career Success. While the term “personal brand” is relatively new, we’ve long been forming opinions about those we interact with— and we are more than willing to do so with very little information. Decades worth of research has shown that we make lasting judgments about others based on everything from clothing choices and posture to facial expressions and Facebook profiles. “All of it matters,” Schawbel says, “dress, body language, what you have to say, your online presence—it all adds up to the package you’re communicating to others.” And while it may feel superficial (and irritating) to be concerned with whether your favorite “Growing Old Is Mandatory, But Growing Up is Optional” T-shirt is conveying the wrong idea to the office citizenry, the hard truth is that such choices can have a pretty dramatic impact on your career. To wit, York College of Pennsylvania’s 2013 Professionalism Study concluded that the vast majority of 401 human resource professionals believe unprofessional appearance can have a negative effect during the hiring stage and influence your colleagues’ perception of your competence. YOU ARE WHO YOU DISPLAY YOU ARE While it’s inevitable that your associates and superiors will form potentially consequential opinions about you based on seemingly shallow cues, you do have some control over your brand. But when considering whether your professional image is more “unpaid intern” than “future CEO,” be aware that expressing yourself through your appearance and environment is good for the soul. “Expressing ourselves to others is important to our self-worth,” says psychologist Sam Gosling,

Photo: King Lawrence (KingLawrence.com)

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Business a researcher at The University of Texas at Austin, and author of Snoop: What Your Stuff Says About You. “People want to be known to others and, when they feel they are known, tend to be happier, healthier, and more productive.” Still, it’s wise to try and understand exactly how you are expressing yourself to your colleagues, just in case you’re unwittingly doing yourself a disservice. Gosling says a person’s environment reveals their personality traits through three key channels: identity claims, feeling regulators, and behavioral residue. Identity claims are the things you deliberately show, do, and say— the characteristics you want to be known for. Does everyone in the office seek you out when hankering for delicious, freshly baked cookies? Is your Homeland recap the most anticipated email of the week? Or maybe your efforts to improve company-wide sustainability have

“Ten percent of Millennials miss a job opportunity because of what they do online,” says one author. earned you the nickname “The Green Machine.” Whatever “it” is, you put it out there intentionally, and you own it. Feeling regulators are things like family snaps, vacation postcards, flowers from your significant other or even the smooth jazz station seeping out of your computer. These are things that, while meaningful to you, are not necessarily intended to communicate about your personality—but do nonetheless. And then there is behavioral residue, or the inadvertent consequences of your actions that convey something about your personality. While you may not even realize it, your colleagues are forming impressions based on

“traces” of your personality found in things like a long-dead ficus tree, disheveled desk, perpetually alphabetized files, or always-fresh lipstick. Gosling says that some personality traces “show up very strongly in spaces,” such as a person’s bedroom or office. For example, in terms of the “Big Five” personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism), he says conscientiousness is easily and usually correctly associated with a tidy desk. That’s a good thing, because it’s in your favor to be known as the person who gets things done. Openness is also revealed in office spaces, and Gosling says the colleague with the unusual desk, original art,

The Perfect Landing for Skiing Or anything else for that matter Nestled at the base of the Wasatch Mountains, the Salt Lake City International Airport is just 10 minutes from downtown. This allows for unprecedented access to a vibrant city for business, recreation, and everything in between. Be a part of this unparalleled place. With seven airlines providing over 600 daily flights, getting here couldn’t be easier.

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“Right at Home has exceeded our expectations on so many levels, including financially. We recently picked up a second territory.”

TIME TO SCORE

With A Winning Team At The Top Of Their Game!

It’s time to play in the major leagues and become a million-dollar hitter. But you need to be on the right team – Right at Home®, where the average franchisee topline revenue per office is over $1,065,593.1‡

advantage of a proven franchise that provided a road map to success,” Tom said. “Mistakes are costly, and Right at Home doesn’t let you make someone else’s mistake twice.”

Self-proclaimed serial entrepreneurs Tom and Jennifer Bollum joined the Right at Home franchise team because they wanted to make a difference.

Statistically, the Right at Home team offers the home field advantage, with decades of healthcare experience, over 300 operating franchise locations in six countries, and a 12.7% year-over-year revenue increase record, even during a recession.3‡

“Our last venture was helping to build a company that did extremely well financially,” Tom said. “but at the end of the day, did we improve lives?” After painstakingly researching the competitive senior home care market, the Bollums found that a Right at Home franchise was the winningest franchise team with a long-time record of upward mobility. In fact, franchisees yield an average gross margin of 37%.2‡ “Hands down, Right at Home came out on top. We wanted to take

“Right at Home has exceeded our expectations on so many levels, including financially,” Tom said. “We recently picked up a second territory.” Jennifer said, “When we hire our in-home care professionals, we ask ourselves, ‘Would we want this person taking care of our parents?’ If that answer isn’t a resounding yes, then it’s a no go.”

And more and more people are needed to cover this lucrative, underserved market. One out of every eight Americans is 65 and older and has more than a 70% chance of needing help with daily activities, such as assistance with mobility, health monitoring, dressing, and transportation. By 2030, that number will increase to one out of every five.4 “Right at Home has the franchisees’ best interest at heart, so we can have our clients’ in ours,” Jennifer said. “These clients we help...they are our friends...our family.” If you want to make a major league difference in other people’s lives as well as your own, it’s time to hit a home run with a Right at Home franchise. No healthcare experience is necessary.

FOR INFORMATION ABOUT BECOMING A RIGHT AT HOME FRANCHISEE, CALL 1-877-697-7537 or visit us online at: www.chooserightathome.com

Right At Home, Inc. 6464 Center Street Ste 150, Omaha, NE 68106. MN# F-4053 This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only. ‡ There is no assurance that your Franchised Business will do as well as those Offices referenced above. Actual results vary from business to business. 1 Net Billings in 2012 for 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance. 2 Average Gross Margin in 2012 of all 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance. 3 Based on Average Net Billings Percent Increase from 2011 to 2012 of 205 Offices open one year or more as of December 31, 2012. 4 Source U.S. Department of Health and Human Services

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Business and diverse collection of books is probably a person open to new experiences “who prefers complexity, is an abstract thinker and is less concrete and conventional.” All of which are good traits to have—if his job demands them. However, we also publicly expose less appealing traces of our personalities through our personal spaces, and sometimes

we misjudge what we see. For example, while we may rightly infer that a messy desk belongs to an unconscientious (but creative) person, we also sometimes mistakenly equate messy with being disagreeable. These types of perceptions and misperceptions matter in the workplace, Gosling says, because a boss makes judgments and decisions

based on what she thinks people are like. If she “thinks someone is irresponsible and closed-minded, she may offer them a different assignment. We care about personality, and it’s a predictor of how we think people behave.” You.com = You And what about our online spaces like Facebook and Twitter? Gosling says Facebook is actually a good place to learn about our peers, in part because the effort involved with creating a realistic alter ego makes it a challenge to give a false impression. In fact, he says, “the virtual world crystallizes things that would have been ephemeral” if left to be discerned from real world interactions. While a marketing colleague may have suspected you were hung-over last Friday, that forgotten late-night selfie confirmed his theory. And don’t think that a “Tweets are my own” claim does anything to distinguish the personal you from the professional one, because businesses often consider employees an extension of their brand. In September, for example, Business Insider Chief Technology Officer Pax Dickinson found himself out of a job after being called out for racist, sexist, and otherwise offensive tweets. Schawbel says, “The divide between work and professional life is more complicated now, and what you do outside of work affects how you’re perceived. Ten percent of Millennials miss a job opportunity because of what they do online.” How to Project Your Very Best You As you might imagine, a company does not undertake a rebranding initiative lightly. Years of research and untold dollars go into the process. Multiple agencies are brought in to find out things like the scope

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Make it happen Sand, Stimulation and Cementing Equipment

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Business and character of brand recognition. They may even be asked to acquire reactions to visual stimuli with the aim of drawing salient inferences created by words and images. And stuff like that. Sometimes, the result of all that concerted thought and effort is winning (e.g. Old Spice: No longer solely the fragrance choice of Papaws everywhere). Sometimes,

it’s “meh” (e.g. Little Debbie: The new face of Swiss Rolls looks much like the old one). And other times it’s definitely losing (e.g. Gap: You know it’s a costly dud when the original logo returns within a fortnight). While it’s far less strenuous to develop a winning personal brand, Schawbel does recommend engaging in a four-phase

process that goes something like this: discover, create, communicate, and maintain. First, he says, “Figure out what you want to be known for and who your audience is, and package that into a brand statement.” While determining your purpose in life is no small feat, once you’ve done so, it’s time to carve out your niche. “Think of yourself as a product or company and create personal branding materials like a resume, cover letter, references, social network, blog or business card” that provide your audience with a cohesive “you” experience. Schawbel says it’s essential to “align your personal brand with the right career,” and that authenticity needs to come through as you communicate on blogs, write articles for niche outlets, etc. Eventually, you’ll enter the maintenance phase, which Schawbel describes as a “never-ending journey” of communicating on- and off-line, and being prepared to shift and change with the marketplace. ET TU, TELECOMMUTER So you’re a telecommuter, or a freelancer. None of this applies to you, right? Wrong. We are our own worst critics, and research shows that if we don’t look and feel professional, we’re less likely to behave that way. Clothes, for example, carry a lot of symbolic weight, and pajamas don’t exactly scream “success story.” All of this is not to say that you should go changing to please someone else. But there’s no sense Miley Cyrusing yourself out of professional superstardom if you can help it. You’ve got the skills— just don’t forget that a highly interactive audience is watching, and they have expectations. Jill Coody Smits is a Dallas-based journalist. Find her online at blueseedcommunications.com.

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Up Close and

Per sona L



Tips from iJL DaTing experT

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face. “Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

Favorite part of air travel is reading the ad for @Its_Just_Lunch, —@ponybear, via Twitter

“I joined … because I just didn’t have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. I’m hundred percent satisfied so far...” —Justin, on consumeraffairs.com

Promotion

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5 Tips for moDern DaTing with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics. Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen. We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“It’s Just Lunch heLps you make tIme for the thIngs that matter...”

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks? You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return. With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says. Less time searching equals more time dating. That’s realized ROI.

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.” Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

mixing business anD DaTing? Does the time that a potential partner travels for business affect your willingness to pursue a relationship? Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether? Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients? No. It’s unprofessional. Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

800.858.6526 · itsJustLunch.com FInd 150 cities · 21 years experience IJL

.”

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76 SPIRIT NOVEMBER 2013

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It’s getting colder. Will you seek sunshine, snow, or that cozy in-between? Spirit scoped out January’s average highs and lows, and found a getaway for almost every temperature. Making a plan begins with gathering tips and clues. Turn the page and you’ll be getting warmer...

2°

Montgomery Center, Vermont

7°

Eagan, Minnesota

8°

Jackson, New Hampshire

14°

Park City, Utah

15°

Truckee, California

WINTER TO THE ULTIMATE DEGREE

19°

Tahoe Vista, California

20°

Lee Vining, California

27°

Wisconsin Dells, Wisconsin

38°

New York City

41°

Middleburg, Virginia

47°

Asheville, North Carolina

63°

Huntington Beach, California

69°

Scottsdale, Arizona

75°

Islamorada, Florida

75°

Fort Myers, Florida

84°

San Juan, Puerto Rico

BY AMANDA GLEASON PHOTOGRAPHY BY DARREN BRAUN

NOVEMBER 2013 SPIRIT

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CHILL SEEKERS

When the snow starts falling, you come calling.

78 SPIRIT NOVEMBER 2013

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Dogsledding

Mon t g ome ry C e n t e r ,

Photography courtesy of montgomery adventures (dogsledding), Jackson Ski Touring Foundation Photo (cross-country), tighe beldon/end of session productions (snowkiting)

V e r mon t

The Call of the Wild is your favorite book, you named your dog Balto, and you’re still upset that Eight Below didn’t bring home an Oscar. Live out your dreams of canine convoying with Montgomery Adventures: The outfitter’s team of Alaskan sled dogs come from a bloodline that’s two generations from Iditarod racers. Opt for an hour-long ride, or embark on an overnight in the northern Vermont woods. Tents are equipped with cots and a woodstove, and your guide will cook up a hearty, hot meal. Day rides $125; overnights from $400; montgomeryadventures.com

2°

8°

Cross-Country Skiing Jac k s on, Ne w H a m p s h i r e

This town’s 93 miles of trails—the East Coast’s largest cross-country skiing network—allow you to cross a covered bridge and glide through the White Mountain National Forest. Beginners can test their snow legs on the Ellis River Trail, while seasoned skiers will be drawn to The Wave, a writhing course that seems more roller coaster than trail. Whatever path you choose, the commanding views of Mount Washington make a darn good excuse to catch your breath. $21; jacksonxc.org

7°

Snowkiting E ag a n, M i n n e s o ta

In the land of 10,000 lakes, it seems fitting that snowkiting is, well, on the rise. The frozen bodies of water make an ideal stage for this extreme sport, which, according to Chad Dobson, owner of Dynamik Kiteboarding, “combines the graceful turns of skiing with the tricks of snowboarding, then adds the ability to jump and fly.” Need motivation to get off the ground? Advanced pupils can usually soar 20 to 30 feet in the air. How’s that for feeling high and mighty? From $100; dynamikkiteboarding.com

november 2013 spirit

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15°

SNOWBOARDING T RUC K E E , C A L I F OR N I A

With seven terrain parks, a 22-foot superpipe, and the world’s only Burton Snowboard Academy, Northstar is perhaps the country’s best spot to shred. At least that’s what Shaun White thinks: He’s been training here since 2011. After a day of flipping and spinning, check in at The Ritz-Carlton, Lake Tahoe (left), where you can cuddle up ’round the outdoor fire for the nightly Art of the S’more program. Rooms from $369; ritzcarlton.com; northstarcalifornia.com

SNOWSHOEING

TA HOE V I S TA , C A L I F OR N I A

Tahoe Adventure Company has your ticket to stardom—if you fancy the likes of Cassiopeia and The Big Dipper, that is. Its fourhour snowshoe star tour begins at sunset and ends under the dark sky at a mountaintop clearing, where astronomer Tony Berendsen, president of the Northern Nevada Science Coalition, gives a lesson on celestial bodies as you eye them through telescopes. City slickers can even gaze at the Milky Way—a galaxy difficult to see from metro areas. Who says you never look on the bright side? $75; tahoeadventurecompany.com

19° SKIING

PA R K C I T Y, U TA H

14°

Eager to ski? As in, you need to get on the mountain today?? Fly to Salt Lake City International, and you can be on the slopes of Canyons resort in less than an hour. Fresh from $75 million in improvements over the past four years, the mountain—Utah’s largest—is home to 4,000 skiable acres and a First Tracks program that pairs up skiers with current and former Olympians to crisscross the trails before they’re open to the public. For a cushy crash pad, pick Waldorf Astoria Park City, which connects to the slopes via its own gondola. At day’s end, arrange for dinner fixings to be delivered to your fireplace- and gourmet kitchen–equipped suite. Ingredients are already prepped; all you need to do is heat, serve, and settle in. Rooms from $650; parkcitywaldorf astoria.com; canyonsresort.com; skiutah.com 80 SPIRIT NOVEMBER 2013

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PHOTO COURTESY OF RITZ-CARLTON, LAKE TAHOE (SNOWBOARDING), TAHOE ADVENTURE COMPANY (SHNOWSHOEING), CANYONS RESORT (SKIING), DANNY UHLMANN/AMERICAN ALPINE INSTITUTE (ICE CLIMBING)

20° ICE CLIMBING

L E E V I N I NG, C A L I F OR N I A

Want to be at the top of your game? Enroll in an ice-climbing course with American Alpine Institute and clamber your way to glory. (The sport is like rock climbing, but with ice tools and crampons to help you dig in.) The deep Lee Vining canyon below Mount Dana, with frozen walls that spire 2,000 feet, is a superb scaling site. Here’s a tip: Bring backup gloves in case your first pair gets wet. As you’re learning belaying techniques, there’s no time for a meltdown. From $175; alpineinstitute.com

COLD WEATHER GEAR GUIDE

JACKET

Equipped with Columbia Sportswear’s new Omni-Heat Reflective lining, which bounces body heat back to the wearer, the Premier Packer Hybrid weighs in at under a pound and folds up to fit into its own pocket. Available for men and women, $160; columbia.com

CAMERA

Garmin’s new VIRB Elite, an HD video cam that attaches to a helmet mount, features image stabilization, a threehour battery life, and the ability to take 16-megapixel stills. “Ski mode” turns it on when you’re going down the mountain and off when you’re on the lift. $400; garmin.com

SUITCASE

One half of the hardsided, spinner wheel– equipped Traveler’s Choice Glacier 21-Inch Carry-On sports an elastic buckle to keep clothes neatly folded. The other side is separated by a zipper and perfect for stowing smaller items. $200; travelerchoice.com

BOOTS

Like the look of Uggs but searching for something daintier? Opt for the brand’s Mini Bailey Button boot. You’ll get the same signature shearling but with a lower profile and a darling button closure. $135; thewalking company.com

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HIBERNATORS

You could be outdoors. The temps aren’t arctic. But some pleasures are just an inside job.

27° SWIMMING W I S C ONS I N DE L L S, W I S C ONS I N

HOT READS FOR ANY CLIMATE

brown

ANYTHING THAT MOVES BY DANA GOODYEAR

l i t t l e,

At Kalahari Resort, the Badger State’s largest indoor water park, you can boogie board, float on a lazy river, and careen down waterslides— all without a shmear of SPF. There are thrills for all ages, but fearless parkgoers 54 inches and taller should beeline to the Sahara Sidewinders. The rush begins as you stand atop a trap door for an unspecified number of seconds, then—surprise!—a 250-foot vertical plunge. $37; kalahari resorts.com

In her first book, Goodyear, a staffer at The New Yorker Yorker, explores the extremes of the American food scene.

COLLISION LOW CROSSERS BY NICHOLAS DAWIDOFF

For a year, the author got behind-the-scenes access to the New York Jets. Here, he gives us an unprecedented look inside the NFL.

THE BULLY PULPIT BY DORIS KEARNS GOODWIN

The author of Team of Rivals takes on Teddy Roosevelt and William Taft.

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PHOTOGRAPHY COURTESY OF MANDARIN ORIENTAL (LUXURIATING), GROVE PARK INN (GINGERBREAD)

LUXURIATING N E W YOR K C I T Y

COOKING

41° M I DDL E B U R G, V I R GI N I A

THE MOST OF NORA EPHRON EDITED BY ROBERT GOTTLIEB

A collection of the late writer’s works, including—for the first time in print—the screenplay for the Tony Award– winning Lucky Guy.

THE GOLDFINCH BY DONNA TARTT

Tartt’s highly anticipated first work in 11 years is a coming-ofage novel set in modernday New York City.

38°

Imagine an oasis of unsurpassed indulgences: the exquisite Mandarin Oriental hotel and its world-class spa; Per Se and Masa, two of only six Manhattan eateries to earn three Michelin stars; a shopping center that includes Thomas Pink and Tourneau; three of NYC’s premier jazz performance spaces; and...a Whole Foods! Now imagine all of these pleasures under one roof, with the wonderland of Central Park outside your floorto-ceiling window. Yeah, no need whatsoever to exit Time Warner Center in frosty January. Rooms from $695; mandarinoriental.com; theshopsatcolumbuscircle.com

Spice things up at the newly opened Salamander Resort & Spa, where you can fulfill your ultimate foodie fantasy by signing up for a Visiting Chef Series. This month, Top Chef: Season 6 finalist Bryan Voltaggio will be on-site for two days of slicing, dicing, and schmoozing. Two-night allinclusive Visiting Chef package, $895 per person; salaman derresort.com

SEEING

A S H E V I L L E , NORT H C A R OL I NA

Some 200 edible creations are transported to the century-old Grove Park Inn for its annual gingerbread competition. After a winner is announced on November 18, many of the stunning structures remain on display through January 1. But that’s not the only allure of this beloved resort: Elaborately decorated trees, a giant, wood-burning fireplace ringed by rocking chairs, and a 43,000-square-foot spa make your stay that much sweeter. Rooms from $199; groveparkinn.com

47°

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Sun seekers

When winter arrives, you follow the call of the mild.

63°

69°

Surfing

Golfing

C a l i f or n i a

With nearly 200 courses in the metro area, Scottsdale offers plenty of reasons to go green. Talking Stick Golf Club’s links-style North course (left) is defined by vast grasslands and deep bunkers. To follow the pros, head to TPC Scottsdale’s Stadium Course, home of the Waste Management Phoenix Open. Amateurs can play up to three days before the event, and again the day after. From $70, talking stickgolfclub.com; from $204, tpc.com

H u n t i ng t on B e ac h ,

What better place to catch a wave than Surf City USA? Banzai Surf School offers group lessons in a beginnerfriendly (tame waves, sparse crowds) setting. Boards and wet suits are provided, but bring an easygoing attitude—it’ll make those wipeouts more bearable. From $89; banzaisurfschool.com

S c o t t s da l e , A r i z ona

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Sailing

F ort M y e r s, F l or i da

Like to go where the wind takes you? Hitch a ride with Offshore Sailing School. Founded by former Olympic sailor Steve Colgate, it offers twohour intro courses to the sport. If you’re craving more cruise control, sign up for the certification program: You’ll learn the ropes while living onboard a yacht for seven days. From $150; offshoresailing.com

84°

75° Scuba Diving

Sunbathing S a n J ua n,

P u e rt o Ric o

Our favorite spot for soaking up winter rays is Marriott Resort & Stellaris Casino. Kick off your shoes and stay awhile: With an oceanfront pool, four restaurants, and a beach bar, you won’t want to leave its confines. Rooms from $189; marriott.com

75°

Photo courtesy of talking stick golf club (golfing), offshore sailing (sailing), © Stephen Frink/www.StephenFrink.com (scuba)

I s l a mor a da , F l or i da

Start the journey to scuba certification in the diving capital of the world. With Florida Keys Dive Center’s Discover Scuba program, you’ll start in a pool and graduate to two shallow dive sites located three to six miles offshore. Already comfortable in the deep? Check out the open water and divemaster courses, which take plungers to coral reefs and shipwreck sites. $199 for beginners, $84 for certified divers; florida keysdivectr.com

hotel pools that make a splash

The Golden Nugget, Las Vegas

A 200,000-gallon, sealed shark tank in the pool’s center allows guests to fearlessly swim with sharks. goldennugget.com

Glenwood Hot Springs, Colorado

For an all-natural dip, this resort’s hot springs pool—the largest in the world—delivers. hotspringspool.com

The Standard, Los Angeles

This hotel’s rooftop lagoon has gained fame for its biergarten, dance floor, and panoramic downtown views. standardhotels.com

The Viceroy, Miami

If you take the “never swim alone” rule seriously, seek safety in numbers at Florida’s longest infinity pool. (It’s more than twice the length of a football field.) viceroyhotelsandresorts.com

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His inspirational message has changed the lives of people across the globe. How does Alex Sheen make a difference? Simple: by keeping his word.

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BY GABBI CHEE PHOTOGRAPHY BY CHRIS LANGER LETTERING BY WILL BRYANT

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It’s a September morning in lakewood, Ohio, and Alex Sheen is sitting in his living room, waiting on the cable guy. The appointment window of 8 a.m. to noon has kept him from going to work as early as he’d planned. On the surface, it’s not a huge deal; he doesn’t have a rigid start time at the office. But he said he’d be there at 10:30, and when Sheen says he will do something, he doesn’t take it lightly. The 28-year-old is the founder of Because I Said I Would, a nonprofit dedicated to “bettering humanity through the power of a promise.” To pass the time, he talks about the beginnings of the virtuedriven movement, which was inspired by the memory of his father. Wei Min “Al” Sheen was diagnosed with small-cell lung cancer in July of 2011. He passed away on September 4, 2012, at the age of 55. His son, who was working for a software company at the time, went into the office the very next day, hoping to distract himself. Instead, he spent the day thinking about his father. He repeatedly came back to memories of Al getting angry, and it suddenly occurred to him that what routinely set his father off were people who failed to make good on their word. “It was an epiphany,” Sheen says. He recalls being less than reliable himself—like in college, when he failed to pay tuition on time even after his dad had deposited the money in his bank account. “He was upset with me because he didn’t

do that [kind of thing],” Sheen says. “He didn’t not show up. He didn’t not pay his bills.” Sheen spent a full hour trying to recall a single promise that his father had failed to keep. Coming up empty, he thought, If you can’t think of a single thing, that’s the lesson your dad was trying to teach you. That night, Sheen went online. With a few clicks, a bit of typing, and a photo of himself and his father, he launched Because I Said I Would as an open Facebook group. The original post asked friends and family, who’d been offering condolences, to do something in memory of his dad: “Take a little promise in your life and keep it.” A few days later, Sheen delivered a eulogy at his father’s funeral. As he pondered what to say, he was certain of one thing: He didn’t want people to leave the service unchanged. There had to be a way to keep his dad’s memory alive and, in doing so, make the lives of others better. Sheen stuck to the concept of promisekeeping, but he knew it had to be more than mere words of encouragement on a Facebook page. “I became tied to this idea that I must hand these people something,” he says, leaning forward in his easy chair. It needed to be something useful, something that would help people remember their commitments. He came up with the notion of passing out business cards with the words “because I said I would” printed on the front in unassuming

handled with care

Sheen and his volunteers have mailed out 125,000 Because I Said I Would promise cards.

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black type. The premise, which he outlined in his eulogy, was simple: Write a promise on a card—for example, “I will clean the garage,” “I will donate blood,” or “I will not hit the snooze button this week”—give it to another person, then get the card back after the promise is fulfilled. “It’s a reward,” Sheen says. “And why not? Why shouldn’t we reward ourselves with something so simple as a card to remind us that we are good with our word?” He handed out a few hundred cards at the funeral. The cable guy arrives and finishes his repairs before noon. Sheen is finally

free to leave for the office, but before he steps out the door he takes a closer look at the technician’s paperwork. “Service promise,” he says, pointing to the words inside a starburst at the top of the page. “See? It’s everywhere.”

heen never expected to end up in the nonprofit sector. That’s not typically the fate of a son whose practically penniless father emigrated to the States from Hong Kong at age 17. “When he came here, he had nothing,” Sheen says. But from nothing, his dad worked his way through college and november 2013 spirit

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built a career as a pharmacist. And he instilled in his two boys—Sheen and his older brother, Greg—the value of hard work. Sheen took business classes in high school and graduated from Ohio University in 2008 with a marketing degree. He was focused on landing a good job and establishing a stable career. “I wanted to make enough to where I could eat sushi every day and not worry about it,” Sheen says, only half-joking. At 6-foot-1, he has the athletic build of a former lacrosse player and kickboxer, but his friendly personality keeps him from coming across as intimidating. He has a way of setting people at ease, and he’s quick to follow up his own jokes with booming laughter. Cleveland-based Hyland Software was no doubt attracted to that charisma. Within a year of Sheen’s college graduation the company hired him as a marketing intelligence specialist. Less than five years later, he was

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the youngest manager among its 1,500 employees. But his promisecard idea quickly took on a life all its own, and Sheen left his job in the spring of this year to pursue Because I Said I Would full-time. The day before his father’s funeral in 2012, Sheen published a post on the Facebook group saying he would send 10 promise cards, free of charge, to the first 100 people who messaged him their address. The idea resonated right off the bat. Thanks to the mysteriously far-flung nature of the Internet, Sheen soon found himself sending cards to complete strangers. “I handwrote the addresses and handwrote letters” in response to each request, he says. It quickly became apparent that he could not limit his output to a mere 100 people. Within a month, the cards were being distributed internationally. Amanda Messer, Because I Said I Would’s chief volunteer, remembers those eruptive early days. The soft-

spoken 26-year-old has the nonprofit’s trademark slogan tattooed on the underside of her left forearm. Messer and Sheen were co-workers at Hyland, and about a month after the founding of Because I Said I Would, as the movement began to draw worldwide attention, she offered to help. The organization’s mission struck a familiar, if slightly modified, chord. “I had the opposite experiences that Alex did,” she says. “My dad never kept his promises, and he still doesn’t. That’s always been the No. 1 pet peeve of mine: People who don’t follow through.” Messer helped ship promise cards. “There were, like, 400 pending requests at that time, which now is pretty laughable,” she says. “I think we’re 5,000 behind right now.” Evidence of that backlog is all over what Sheen calls the “global headquarters” of Because I Said I Would. There are three desks in the office, each one groaning under

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u nending

excitement

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stacks of paper, envelopes, boxes of promise cards, and T-shirts. On the floor, fabric crates and plastic bins overflow with packages ready to be postmarked. A bookshelf near the door is crammed with packing materials in addition to books like The Innovator’s Toolkit and How to Change the World: Social Entrepreneurs and the Power of New Ideas. Given the mess, Debbie Ward, one of the afternoon’s volunteers, turns out to be a godsend. After labeling a few hundred envelopes filled with promise cards, she checks in with Sheen. “I have a card for you,” she says warmly. Ward works as an organizational consultant, and her promise card to Sheen reads, “I will help organize Alex’s office.” People use promise cards to document all kinds of commitments. Users have posted on the Facebook page their vows to mail a long-overdue letter, to stand by a relative in a time of crisis, to stop cutting themselves. The idea of holding fast to a commitment is one that crosses cultural lines, too. Because I Said I Would has sent promise cards to more than 48 countries; some of this week’s packages are headed for Qatar, Argentina, Madagascar, and Malaysia. That global reach can be chalked up to Sheen’s compelling message and his keen understanding of social media. In addition to flooding the world with promise cards, Sheen periodically takes on more highprofile philanthropic endeavors. They help him practice what he preaches and draw attention to the nonprofit and its mission. The Because I Said I Would office walls are decorated with framed photographs that document these projects. There’s one of children from Candlelighters Childhood Cancer Foundation of Nevada reacting in delighted surprise to the announcement that Sheen

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and motivate them to head in that direction.” It goes back to an Albert Einstein quote that Sheen strongly believes in: “Setting an example is not the main means of influencing others; it is the only means.”

Mindful Design THE SIZE “It’s on a standard business card so it can fit in a wallet or pocket,” Sheen says. “If it were larger, you could write more, but you couldn’t carry it around.” THE FONT Sheen played his father’s favorite songs for him as he died, including Otis Redding’s “(Sittin’ On) The Dock of the Bay.” Hearing the lyric “I left my home in Georgia” in between his father’s final two breaths inspired the use of the typeface Georgia. THE COLOR SCHEME “It’s black and white because I believe promises are black and white.” had raised money to send 100 kids to Disneyland. Two larger images capture Sheen’s 10-day, 240-mile walk across Ohio in support of Amanda Berry, Gina DeJesus, and Michelle Knight, the three women abused and held captive by Ariel Castro in a residence just six miles from Sheen’s own home. Raising awareness for other nonprofits is one of the core imperatives of Sheen’s philanthropic work. For example, during the walk across Ohio he raised funds for RAINN (the Rape, Abuse & Incest National Network). In all of it, the message that never gets lost is the importance of keeping a promise, which is why Sheen pushes out news about his work through social media and sites like Reddit, hoping to score hits. “I’m one dude, right? So if it doesn’t go viral, what can one dude do?” he says earnestly. “If I want to have a greater impact, I’ll influence others

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here’s nothing on the walls yet to memorialize Sheen’s most recent project, his highest profile and most controversial one to date. On September 3, a day before the one-year anniversary of his father’s death, Sheen posted a video on YouTube with the sensational title “I killed a man.” In less than 10 days, it racked up more than 2 million views. The video opens on the pixelated face of a man whose voice is distorted as he admits to driving while under the influence. About halfway through the 3:38 running time, the pixels vanish, and the voice becomes clear. “My name is Matthew Cordle,” says the young man on the screen. “And on June 22, 2013, I hit and killed Vincent Canzani. This video will act as my confession.” A few seconds later, Cordle holds up a promise card that reads, “I will take full responsibility for what I’ve done.” Back in August, Cordle, 22, sent a Facebook message to Because I Said I Would. He’d not yet been charged in Canzani’s death. Inspired by Sheen’s work, Cordle wanted to do something to help people. In particular, he wanted to prevent others from repeating his mistake of drinking and driving. Confident that it wouldn’t result in a lighter sentence for Cordle, Sheen agreed to help produce the video. The attention it garnered stunned Sheen. “Nothing I’ve ever done has gone viral like that—no matter what I’ve done or how hard I’ve tried,” he says. Up to that point, the most popular video on his YouTube channel had fewer than 40,000 views. “I thought if I got 100,000 views, that would be crazy,” he says. From the beginning, he made no promises to Cordle about the video’s reach, only

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that he would do his best to get Cordle’s message out. In a matter of days, the video was making national headlines. Other than the concept of holding to a promise, there is little in common between Matthew Cordle’s confession and, say, Sheen’s initiative to send kids in need to Disneyland or encouraging someone to finish a home-improvement project. And that’s deliberate. “This isn’t about cancer [or any other specific cause],” Sheen says. “It’s about keeping your promises.” And that’s the beauty and the potency of Because I Said I Would, he says. “You can see a message about something that has nothing to do with anything in your life, but for some reason it gives you strength.”

heen’s enthusiasm and vivacity are contagious. He uses the words “literally” and “legitimately” when he gets excited about a point he’s making (which is often). In some respects he’s your average, easygoing 28-year-old, who jokes that the high point of his career as the founder of Because I Said I Would is when Smokey the Bear “favorited” one of his tweets. But he becomes very serious when explaining that he believes reliability is a skill, something that can be developed. Which is why he doesn’t mind when people, oftentimes children, use promise cards for small things, like “watch a football game with my dad” or “be nice to my sister for a day.” “It’s good. That’s practice,” Sheen says, referring to the youngsters. For some, it’s keeping the little commitments—to change the battery in the smoke detector or to get an oil change—that help them step up to the bigger ones. Being that reliable person isn’t something you achieve and then rest your laurels on—it’s an ongo-

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Because He Said He Would: Matthew Cordle Matthew Cordle first made waves this fall when he confessed on YouTube to causing a drunk-driving fatality. Public shock turned to outrage when he initially pleaded not guilty—a technicality intended to ensure

that the case would be assigned to a random judge. Cordle pled guilty on September 18, thus keeping his promise to take full responsibility for his actions. As of press time, he had not yet been sentenced. Although some have

ing process. Sheen picks up a mesh trucker hat sitting on his desk. It holds a handful of filled-out promise cards, representing the homestretch of his New Year’s resolution for 2013. A friend had suggested that he come up with 52 promises to fulfill randomly, one per week, over the course of the year. He’s been doing so—and posting videos of his efforts on his YouTube channel—since January, practicing his promise-keeping for himself and, in one fell swoop, accomplishing Because I Said I Would’s mission of showing others how to keep their word. Some of the promises have been impactful; his 240-mile trek across Ohio tied into his promise to walk

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applauded Cordle as courageous, Sheen has a different take: “I think what Matthew did was honorable, but certainly not heroic.” Even so, Sheen says Cordle’s promise is the most meaningful one he has ever encountered.

the furthest distance he ever had in his life. But many of them are mundane things that Sheen has just never gotten around to doing. He rifles through the remaining cards. “‘I will make kimchi.’ This is gonna be hard,” he groans. “‘Mail a letter to Hallie.’ ‘Drink a glass of rainwater.’” He pulls out another card: “Donate my clothes that I don’t wear anymore.” “I shouldn’t even have written that,” he says, tossing the card back in the hat. “I should have just done that.” Sheen doesn’t expect everyone to make promises that result in filming a PSA that goes viral or raising

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$15,000 to send children to Disneyland. In fact, it can be something deeply personal, something that matters only to one or two people. Cesar Gutierrez, a former coworker of Sheen’s, drops by the office to help out. Sheen sets him up on a conference room table with a few boxes of promise cards, which Gutierrez counts into stacks of 10 before laying them back in the box in a crisscross pattern. He’s written his own promise cards already, including one to run four 5Ks (since fulfilled) and another to his in-laws to print photos of their grandchildren (“I have not done that yet”). But he’s about to write down his biggest commitment yet on a card he’ll give to his wife. Gutierrez’s job requires him to travel a lot. He does it to support his family but consequently doesn’t see them as much as he’d like. “So I’m about to give her a promise that we’re going to make this work,” he says. “I’m going to find a way to show her that she’s my No. 1 priority.” Even as he’s seeking to rearrange his time commitments, Gutierrez wishes he could volunteer more with Because I Said I Would. “It’s something really positive that he’s stirring in people,” he says about Sheen. “It’s the movement, but he’s driving it.” There’s no disputing that Sheen is the leader—one who leads, of course, by example. But the impact of promises is definitely a two-way street. Sheen was so touched after Matthew Cordle followed through on his pledge to take full responsibility for his actions that Sheen himself wrote a card stating, “I will never drink and drive.” He gave it to Cordle. The word never—along with always, I will, and I’m going to—has an almost sacred meaning for Sheen. He thinks long and hard before he uses it. “When I say never, I mean never. If I have a toast at a wedding that has champagne in it, I am taking a cab home,” he says. Another promise had such an impact on Sheen that he uses a

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photograph of the card and its writer as his computer’s screensaver. The card was written by a 33-year-old from Portland, Oregon, named Bryon Otto Pastian. The promise: “I will defeat brain cancer again!” Every now and then, Sheen gets back in touch with someone who shares a promise with him. And every now and then, Sheen follows up, hoping to hear news that the person has made good on their word. Getting the message from Pastian was one such instance. A few months after he received it, Sheen emailed Pastian again. After doing so, he Google-searched Pastian’s name and discovered that the former Marine had passed away in June, a month after Sheen had originally been in touch. “I just lost it,” Sheen remembers. “It was one of the saddest moments of Because I Said I Would. But that is still, to me, a promise. If you die trying to do something, that to me is a promise, not a goal.”

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esser, the chief volunteer, says that Sheen’s greatest strength lies in the enthusiasm he has for ideas. “We could do this—we could do this!” she says, imitating him. Many of Sheen’s big ideas revolve around future projects. In order to maximize the potential to go viral, he declines to reveal too many details, but he offers a few cryptic hints. The next project will probably include many more people, incorporating their individual promises into a collective whole, he says. “We haven’t done anything like that yet. It’s always been an individual person’s effort, but we can be individuals inside of a larger effort.” Another one of those ideas is the big-picture vision for Because I Said I Would to be completely self-sustaining. For now, donations represent a sizeable portion of its budget. Although he is grateful for them, that fact doesn’t sit well with Sheen. “My dad wouldn’t have wanted me to

©2012–2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Preferred Guest, SPG, Element and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates. For complete terms and conditions of this offer, please visit elementhotels.com

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build a career off of taking people’s money.” With characteristic determination, Sheen says that even if the donations suddenly ceased, he could find a way to run Because I Said I Would. This was the original motivation for selling T-shirts and other products. Another revenue generator is Sheen’s speaking engagements. He’s already lectured about the importance of promises in settings ranging from corporate conferences and elementary school assemblies to this year’s inaugural TEDxUtica conference in Utica, New York. Sheen plans to hire employees as soon as it’s feasible. One of the first people he’ll hire is himself— he’s currently working for free and has been living off savings since he quit his gig at Hyland Software. But before that happens, he plans to hire a part-time employee who will process card requests. Doing so would free Sheen up for bigger projects, like creating and launching new products (such as Because I Said I Would–branded hoodies or promise journals), starting a promise-centered social network, and planning a multicity promise event for New Year’s 2014. “You give me two employees, I’ll break loose!” he declares. This is the constant tension in Sheen’s life right now. Although he’s champing at the bit to execute his big ideas, he barely has enough time (or hands) to tend to the everyday tasks associated with running Because I Said I Would. His innate buoyancy deters frustration and discouragement remarkably well. But they do surface. One anxiety in particular has gripped Sheen, especially since Because I Said I Would began to take off. “Will the greatest success I’ve ever had in my life be thanks to the death of my father?” he asks. “Is it his passing that made me

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successful?” It’s a thought Sheen doesn’t entertain for too long, though. “If you can come back from a tragedy, I think it says something. I could cower from his death or say I’m not going to help people because it hurts me. But we’re making a difference in people’s lives. I think that’s a good thing. So I won’t stop.” There’s another, even more tangible motivator that keeps Sheen going when the going gets tough. It’s also what keeps him cognizant of the fact that he has to take care of himself so he doesn’t burn out or snap under pressure. To find it, he needs only to open his inbox. Thousands of emails and comments from becauseisaidiwould. com stream in on any given day. Many contain words of encouragement, telling Sheen to keep up the good work. Some emailers talk about how they’ve been inspired to take their commitments to the next level. And then there are the messages from people who are hurting—due to drug and alcohol addiction, sexual or domestic abuse, or self-harm—but who have found real healing through the promise cards. This level of emotional intensity is the part of the job Sheen finds himself least prepared for. But at the same time, these messages, more than anything, show him the importance of promises fulfilled and the glimmer of hope they can provide. “That’s why I can take promises more seriously. Because I am reading these promises,” he says as he clicks through the inbox, message after message from all corners of the globe scrolling by. “When I read these, I can’t be the same person.”

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Memphis YOUR ADVENTURE IN

BEAT RETREAT

Beale Street has 21 music venues and was declared Home of the Blues by an act of Congress in 1977.

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If legendary eats, soulful sounds, and outstanding art are your ingredients for a good time, then this Mississippi River city is for you. Here, everyone from history lovers to BBQ buffs can find their fancy. Forget walkin’ in Memphis. Let’s roll! BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

What might be included in your ideal afternoon?

NOVEMBER 2013 SPIRIT

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Adventure In Memphis If your perfect afternoon might involve…

Getting There Fly into Memphis International Airport (MEM). mscaa.com Dry-rubbed ribs: a main attraction in Memphis.

Hungry for more? get your fill when you…

Follow the ’Cue

Then your most ideal hotel is…

River Inn of Harbor Town Dig into crab cakes with grain mustard sauce and Asian slaw at Paulette’s Restaurant, a Memphis institution nestled inside this cozy getaway.

The Peabody Memphis In a tradition dating back to 1933, this historic hotel’s most famed residents— five mallards— attract crowds as they make their twicedaily march to and from the lobby’s marble fountain.

Madison Hotel At this chic spread, order a tasty beverage before snuggling up by the fire pits and taking in stunning river views at Twilight Sky Terrace, the newly debuted rooftop lounge.

photography courtesy of Justin Fox Burk/Memphis Convention & Visitors Bureau

finger food

We’re not blowing smoke when we tell you Memphis is a hotbed of barbecue. The city is home to nearly 80 beef and pork purveyors, which range from off-the-radar eateries to legendary establishments like Corky’s and Charlie Vergos’ Rendezvous. Don’t know where to start? Join Lance Silkes’ three-hour Tastin’ Round Town tour, which includes six stops. “Dry rub is what defines Memphis barbecue,” Silkes says. You’ll taste what he’s talking about in dishes like pulled pork nachos from Central BBQ and the Bar-B-Q Shop’s signature barbecue spaghetti. But pace yourself: You’ll want to save room for Cozy Corner’s cookedto-perfection ribs. “The fire inside the smoker is built really low,” Silkes says. “This allows time for moisture to build, creating a hybrid between barbecuing and grilling.” How’s that for a meat and greet? tastinroundtown.com Your adventure continues…

Which piques your curiosity the most?

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MEMPHIS IS SINGING A NEW LUV SONG

MEMPHIS INTERNATIONAL AIRPORT WELCOMES SOUTHWEST AIRLINES速

Daily non-stops to Chicago Midway, Orlando, Baltimore/Washington, Houston Hobby and Tampa

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Adventure In Memphis If you’d like to learn more about…

The site of Dr. Martin Luther King Jr.’s assassination.

Then spend some time at…

The Memphis Zoo Only four U.S. zoos house giant pandas. You can find two of these endangered animals—Ya Ya and Le Le—at this family-friendly hangout.

Dig deeper into our country’s equality struggle as you…

Honor an Icon

Few places can incite such powerful emotions as the National Civil Rights Museum, located at the Lorraine Motel, where Dr. Martin Luther King Jr. was assassinated on April 4, 1968. Though some of the museum’s exhibits are closed for renovations through early 2014, there’s still plenty to leave you awestruck. Begin across the street at the Legacy Building, where James Earl Ray fired the fateful shot. Here you can eye artifacts, including the bullet removed from King’s body, while also discovering the stories of other civil rights leaders. End your tour at the motel, in an exhibit only open during the renovation: the balcony where MLK spent his last moments. As you stand outside Room 306, an audio program plays “Precious Lord, Take My Hand,” the trailblazer’s favorite song. civilrightsmuseum.org Your adventure continues…

Continued

Sun Studio On July 5, 1954, Elvis Presley recorded his first single, “That’s All Right,” inside this modest storefront, which earned Sun Studio the reputation of being the birthplace of rock ’n’ roll.

Getting Around The downtown trolley scoots visitors to popular attractions like Beale Street and Sun Studio. If further exploring is on your itinerary, visit the airport’s website for rental car options. matatransit.com, mscaa.com

Which creative genre pleases your inner aesthete?

photography courtesy of the national civil rights museum at the lorraine motel

sacred setting

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Adventure In Memphis If you’re more inspired by…

Which dish tickles your taste buds?

stroll among masterpieces and…

Eye Exotic Art

African headdresses. Ethiopian healing scrolls. Mexican terracotta figurines. Those are just some of the treasures you’ll find at the Memphis Brooks Museum of Art, whose collection of 9,000 objects ranges from ancient artifacts to contemporary pieces. You can scope out a Greco-Roman marble torso believed to date back to the first century B.C.; French sculptor Antoine-Louis Barye’s 1840 bronze tiger statue; and the oil masterpiece “Slaying of the Medusa,” perfected in 1680 by Luca Giordano, one of the most influential Neapolitan painters of the second half of the 17th century. Since time can fly when you’re surrounded by so much astounding art, plan your trip on a Thursday, when the museum keeps its doors open late to host artists’ talks, gallery tours, and film screenings. Let the good times roll! brooksmuseum.org

Then treat yourself to a stop at…

Hog & Hominy Pizza fanatics revel in this esteemed eatery’s wood-fired pies. Try the Baia, topped with cherry tomatoes, mozzarella, basil, garlic, and olive oil.

The Cupboard Restaurant The hearty servings of country-fried steak and other Southern favorites at this Memphis fixture have pleased hungry crowds since 1943.

Rum Boogie Cafe Get into the groove at this rousing hangout on Beale Street, where more than 360 guitars hang from the ceiling—each one autographed by stars like Billy Joel and B.B. King.

Getting OUt On select nights from November 29 through December 30, winter revelers can sip hot cocoa and roast s’mores at the Memphis Botanic Garden. memphisbotanic garden.com

show time

Many pieces in the African Galleries were created for festivals and masquerades.

Your adventure continues...

photography courtesy of Kevin Barre Photography/ Memphis Brooks Museum of Art

Continued

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“If it moves, it connects in Memphis.”

Memphis: America’s Aerotropolis – a city where orders come in after dark and deliver the next morning at dawn. A three-shifts-a-day city where containers ship lean and finished goods ship out fast. Memphis can add competitiveness to your company by adding hours to your day.

www.memphischamber.com

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Adventure In Memphis Continued

What’s your guilty pleasure?

Get Groovin’

Orpheum Theatre This historic venue’s 35th annual auction, held November 16, puts more than 400 items (including valuable artwork) up for bid.

Start your tour at Elvis’ beloved Graceland estate, where you can sneak peeks at where the world’s most storied musical performer spent his days. Since The King’s wardrobe was often as loud as his songs, spend some time exploring the new exhibit that features more than 20 of the flashy jumpsuits Presley wore during his performances in Las Vegas. Then head to the Stax Museum of American Soul Music, located in the former recording studio of Stax Records, where the careers of Otis Redding and Wilson Pickett were launched. Keep up the good vibrations at the Memphis Rock ’n’ Soul Museum, which traces the city’s musical roots back to 1930s sharecroppers. Jukeboxes are spread throughout, guaranteeing there will be a whole lotta shakin’ goin’ on. elvis.com, staxmuseum.com, memphisrocknsoul.org

HOME ALONE

Elvis in the living room at Graceland in March 1965.

PHOTOGRAPHY COURTESY OF ELVIS PRESLEY ENTERPRISES

Flashback Vintage jewelry and clothing, antique typewriters, and more await behind the doors of this throwback shop, whose collection is especially strong in items from the ’60s and ’70s.

Continued

EAGER TO SEE HOW MEMPHIS EARNED ITS MUSICAL MOJO? THEN…

THEN INDULGE AT…

Dinstuhl’s This family-run business has been treating sweets lovers to goodies like pecan fudge, peanut brittle, and chocolatecovered cherries for more than a century.

Continued

WATCH THIS To see some of our adventures come to life, visit our YouTube channel, SWASpiritMagazine. And when youˇre done…

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CELEBRATE 60 YEARS OF ROCK ‘N’ ROLL IN 2014.

Visit Graceland in Memphis. Elvis.com | 800-238-2000

Graceland Welcomes Southwest Airlines ® to Memphis.

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©EPE Reg. US Pat. & Tm. Off. Photo© Alfred Wertheimer

10/10/13 9:53 AM

Photography courtesy of Troy Galsgow/Greater Memphis Chamber

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Life Adventure In Memphis

Go to town

With more than 650,000 residents, Memphis is the largest city in Tennessee.

Life Adventure In

Memphis

It’s time for the biggest adventure of all: living here. If Memphis isn’t on your radar, then you may not be as in tune as you thought. From a thriving arts and music scene to a booming health care industry, this riverfront locale is causing quite a stir. We caught up with some of its savviest locals—from CEOs to small-business owners and even Priscilla Presley—to find out what makes living, working, and kicking back here so grand. Their insight, mixed with must-know facts on Memphis’ culture, workforce, and events, sing the song of life in this friendly city. November 2013 spirit

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Life Adventure In Memphis

blown away

Play in Memphis “Memphis is a feeling that penetrates your soul, primarily due to our diverse musical heritage. When you’re the home of the blues, the birthplace of rock ’n’ roll, and the cradle of soul, you have a unique ability to appeal to people on an emotional level. We’re seeing an increase in the number of international visitors, and our residents, who are some of our greatest assets, have a way of making them feel welcome. We constantly hear how pleasantly surprised people are with how friendly our residents tend to be and how much there is to do. Memphis is a destination so rich in offerings that there’s something for everyone.” —Kevin Kane President and CEO Memphis Convention & Visitors Bureau “Charlie Vergos’ Rendezvous is a family-owned business started by my father in 1948. He invented

meat your match Some 400,000 guests visit Charlie Vergos’ Rendezvous annually.

what people now call dry ribs. We’ve catered to Air Force One, American embassies around the world, and have also hosted presidents, rock stars, and royalty. There’s good barbecue all over Memphis. However, if you have just one night to eat barbecue here, it should be at our restaurant. It’s truly one of the country’s most unique restaurants.” —John C. Vergos Co-owner Charlie Vergos’ Rendezvous

Facts of Play in Memphis • More than 10 million people visit each year. • In January, National Geographic Traveler named Memphis among its 20 best trips of 2013. • In September, readers of 10Best.com, a division of USA Today Travel, ranked Graceland No. 1 and the National Civil Rights Museum No. 3 on its list of “Best Iconic American Attractions.”

Photography courtesy of Jack Kenner/ Memphis Convention & Visitors Bureau and Charles Vergos’ Rendezvous

A behind-thescenes look at the Cannon Center.

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21,000 Jobs Across

Tennessee

56,000 Health

Care Professionals

Educated & Trained

2 .3 Billion to the State

Economy

Right Here in Memphis. The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services.

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Life Adventure In Memphis

“They say ‘if music were a religion, then Memphis would be Jerusalem, and Sun Studio, its most sacred shrine.’ That’s a tenet we’ve taken seriously since Sam Phillips established Sun Studio in 1952. We’ve played host to the greatest names in rock ’n’ roll: legends like B.B. King, Johnny Cash, Jerry Lee Lewis, and, of course, Elvis Presley. These days we also play host to visitors from all over the world while continuing to offer a full service recording experience after regular business hours. It’s an honor to be part of Memphis’ rich musical history.” —John Schorr CEO & President Sun Studio

fine tunes

Catch musicals like Purlie at Playhouse on the Square.

Bang-Up Job In the evenings, Sun Studio opens its doors to recording artists.

company, and Ballet Memphis’ River Project, which commissions choreographers to create new works based on the Mississippi River. In addition, organizations like the Memphis Symphony Orchestra— the largest employer of musicians in the tri-state area—contribute greatly to our community by employing artists from around the world that come to Memphis to become members of our creative class and work tirelessly to engage the community. We’re a culture of innovators, and we are making things happen in Memphis.” —Susan Schadt President & CEO ArtsMemphis

Facts of Play in Memphis • In September, the NBA’s Memphis Grizzlies were named “Best Sports Franchise in North America” by ESPN The Magazine. • In May, Travel + Leisure ranked Memphis No. 5 on its list of the “Best U.S. Cities for Affordable Getaways.”

Photography courtesy of sun studio and ArtsMEmphis

“The artists and artistic innovations that have come from Memphis have changed the world. The vibe is one of enormous possibilities: There are very few obstacles here for artists. If you have an idea, there is a community that will do everything it can to help. For 50 years, ArtsMemphis has supported our cultural community by providing annual support, financial oversight, advocacy, and mentoring to many diverse organizations. In the last 10 years, due to the generous support of residents, ArtsMemphis has allocated more than $40 million to fund projects, which include a new facility for Playhouse on the Square, the city’s only professional resident theater 116 spirit November 2013

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The Arts Make Memphis Happen.

Grit. Grind. And Grace. 1. ArtsMemphis artsmemphis.org (901) 578-2787

6. Memphis Hop memphishop.com (901) 577-5467

2. Ballet Memphis balletmemphis.org (901) 737-7322

7. Memphis Rock â&#x20AC;&#x2DC;nâ&#x20AC;&#x2122; Soul Museum rocknsoul.org (901) 205-2533

3. Memphis Brooks Museum of Art brooksmuseum.org (901) 544-6200 4. Germantown Performing Arts Center GPACweb.com (901) 751-7500 5. IRIS Orchestra irisorchestra.org (901) 751-7500

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8. Memphis Symphony Orchestra Memphissymphony.org (901) 537-2500 9. Playhouse on the Square playhouseonthesquare.org (901) 726-4656 10. Saint Blues Guitar Workshop saintblues.com (901) 578-3588

ON THE SQUARE

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Life Adventure In Memphis

deck the halls

Presley family decor adorns Graceland during the holidays.

“Somebody asked me this morning what I missed about Memphis, and I said everything.” —Elvis Presley March 1960 press conference at Graceland after returning from service in the U.S. Army

“Elvis Presley took great pride in his hometown of Memphis. Wherever he went throughout his career— whether it was on tour around the country, filming movies in Hollywood, traveling to Hawaii, or performing in Las Vegas—he always came home to Graceland in the city he loved the most, Memphis. Elvis

home stretch Elvis purchased the Graceland estate in 1957 for his parents, grandmother, and himself.

and this city gave birth to a genre of music that moved the world, influenced generations of musical artists and fans, and forever changed entertainment and pop culture. In 2014— 60 years after the birth of rock ’n’ roll, we’ll celebrate this important milestone with a year of special events at Graceland and throughout Memphis.” —Jack Soden President & CEO Elvis Presley Enterprises

Photography courtesy of Elvis Presley Enterprises, Inc.

“It was a difficult decision to open Graceland for tours, inviting the public into our private family home. Since that first tour, we have now welcomed more than 18 million people through the front door and helped give birth to a new industry in Memphis—tourism.” —Priscilla Presley

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Life Adventure In Memphis

a grand affair

Facts of Play in Memphis • Each year, more than 50,000 people visit the house in Tupelo, Mississippi, where Elvis was born. • Between 200 and 1,000 guests attend each twice-daily Duck March at The Peabody Memphis hotel, wherein a parade of mallards makes its way to and from the lobby fountain.

“The Peabody Duck March is one of Memphis’ top three visitor attractions. The tradition dates back to 1933, when the general manager, Frank Schutt, and his friend, Chip Barwick, put ducks in the lobby fountain in the middle of the night as a practical joke. When they returned the next morning, the ducks were still there, along with a crowd of delighted onlookers. And so they stayed. Eighty years later, crowds continue to flock to see them.” —Douglas Browne General Manager The Peabody Memphis “What makes the National Civil Rights Museum so powerful is the poignancy of place. The experience one receives when going through the museum is transformational, powerful, and emotional. It’s visceral; it transcends most museum experiences. When you walk in the door you never know what you’ll receive,

in good hands Gladys Presley bought her son his first guitar here, in 1945.

but when you come out, your life is changed forever.” —Beverly Robertson President National Civil Rights Museum “Located about 100 miles south of Memphis, Tupelo is a must-stop for music lovers. Guests can visit the house that Elvis was born in to see the humble beginnings that gave rise to the greatest entertainer the world has ever known.” —Neal McCoy Executive Director Tupelo Convention & Visitors Bureau

Photography courtesy of the peabody Memphis and Tupelo Convention & Visitors Bureau

The Peabody Memphis celebrates its 145th anniversary in 2014.

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Life Adventure In Memphis

urban abode

City and river views delight guests of Madison Hotel.

“Madison Hotel is Memphis’ hip boutique hotel, boasting luxurious decor with a modern, artful vibe. Our rooftop, Twilight Sky Terrace, delights

guests with craft cocktails and astounding views of the Mississippi River. And Eighty3, recently named a best new restaurant by readers of our city magazine, specializes in global cuisine with southern sensibilities. All three make for an amazing Memphis experience. The juxtaposition of our hotel’s traditional Southern hospitality in an environment that’s more urban cool and contemporary always surprises and delights guests. Memphis is a city of cultural diversity. We’re a small town with a big heart, and residents love to share every aspect of the city.” —Angie Hines General Manager Madison Hotel

Facts of Play in Memphis • In March, Forbes included Memphis on its list of the top 15 U.S. cities with emerging downtowns. • Memphis is home to more than 30 public and private golf courses. The annual St. Jude Classic, held each June, is the only PGA event held in Tennessee.

Photography courtesy of madison hotel

“I love being in a city that’s so deeply rooted in history and music, and that’s also known for great food like we serve at Genghis Grill. We’re the largest build-your-own stir fry concept in America and have three locations around Memphis. We can cater to every diet in the world, whether you’re a protein lover, vegetarian, or if you prefer gluten-friendly options. We have it all!” —Fayaz Abdul Operating Partner (Memphis, Jackson, and Murfreesboro) Genghis Grill

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Serving Our Customers And Our City For Over 30 Years

Our Store Support Center Is Proud To Call Memphis Home.

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Life Adventure In Memphis

Live in Memphis out of the blues

Memphis International Airport serves more than 6 million people each year.

Facts of Life in Memphis • According to

time to spare The average commute to

work is 23.8 minutes.

“Memphis International Airport is unique in that we’re the secondlargest air cargo airport in the world, and we’re close to top attractions like Graceland, which is only a few miles away. We have great facilities without the crowds of people you see in some airports, and a beautiful terminal that allows travelers to get in and out quickly and efficiently. Firsttime visitors to the city are often surprised at how friendly our residents are. Everyone here has a smile and a greeting, and they want to help visitors to our community.” —Larry D. Cox President & CEO, Memphis-Shelby County Airport Authority

the U.S. Census Bureau, the population in 2012 was 646,889. • The average November high temperature is 62 degrees. • In March, Memphis was ranked No. 6 on Travel + Leisure’s list of “America’s Most Charming Accents.” • As of August, the average home price in Memphis was $142,363.

Photography courtesy of Memphis-Shelby County Airport Authority and Greater Memphis Chamber

“I love everything about Memphis— the people, food, scenery, trees, and water. We have some of the best drinking water in the world. Our low cost of living makes Memphis a great place to live, and we’re evolving in many ways. For example, not too many years ago, you’d be hardpressed to find a bicycle lane, but now we’ve got 58 miles of them. New restaurants are opening every day, and the downtown pedestrian mall is busy with both tourists and local residents. Everyone knows about our barbecue, which is the best in the world, and Elvis, but many are surprised to learn about our rich culture. Whether you visit the Memphis Brooks Museum of Art or the National Ornamental Metal Museum, you’ll find our facilities are world-class. Come check us out— I think you’ll be surprised, too!” —John W. Moore President and CEO Greater Memphis Chamber

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Arrival

SWA MEM ®

RIGHT ON TIME

First Tennessee is proud to welcome Southwest Airlines® to Memphis We’ve had the honor of calling Memphis home for 150 years. It’s a place we love, with people we love serving. So it is with great civic pride that we offer our warmest welcome as Southwest Airlines® arrives in Memphis. With a strong reputation for customer satisfaction, we know Southwest will help keep our city moving in the right direction.

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Life Adventure In Memphis

REVVED UP

AutoZone’s corporate headquarters overlooks the Mississippi River.

Work in Memphis

“Memphis has grit and an edginess that makes it a top destination for businesses, visitors, and families. Our region benefits from a terrific higher education community and a strong talent pool, and AutoZone is proud to call Memphis home to our headquarters. Our company has a rich culture, characterized by traLEADER OF THE PACK FedEx Express President and CEO David J. Bronczek. dition, recognition, and a companywide commitment to customer service. This city has built an ecosys- “Memphis is a logistics and distritem very favorable to entrepreneurs: bution mecca thanks to its central From logistics and mentorship to location and temperate climate. The incubators and launch events, we’ve city has an international airport, an created a home for individuals to active trucking corridor, a rail center develop, launch, and advance their and a river port, all of which play an businesses. And the opportunities important role in making Memphis continue to grow.” a critical location for logistics. From —Bill Rhodes Memphis, our customers have the Chairman, President & CEO fastest and broadest possible access Customer Satisfaction to world markets for their products.” AutoZone, Inc. —David J. Bronczek President and CEO FedEx Express

Facts of Work in Memphis • In August,

Business Facilities magazine ranked Memphis the No. 1 logistics leader in the world among air cargo hubs, due largely to the presence of FedEx’s global hub in the city. • A study conducted in June by career information site Glassdoor named Memphis one of the top cities in the country for employee satisfaction.

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On behalf of our crew, welcome to Memphis.

Baptist Memorial Health Care is happy to welcome Southwest AirlinesÂŽ to Memphis International Airport. We appreciate your spirit of customer service and your commitment to making air travel better for all. Hereâ&#x20AC;&#x2122;s to your good health.

baptistonline.org 800-4-BAPTIST

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Get Better.

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Life Adventure In Memphis

knock on wood

“First Tennessee Bank was founded in downtown Memphis in 1864, and we’re still here. That tells you that we consider Memphis a great place to work and live. We do business across the state, but our headquarters remains here. This is a very livable city with beautiful neighborhoods and parks, a low cost of living, a vibrant live music and sports scene, and family-oriented amenities. It’s also a great place to do business, with a long line of entrepreneurs like B.B. King and Justin Timberlake. First Tennessee has deep roots here, and our foundation supports financial literacy, education, economic development, health care, and the arts. We share the dreams of our friends and neighbors for a healthy, prosperous community. As we plan for our 150th anniversary next year, First Tennessee is ready to serve our customers and community for the next 150 years.” —Bryan Jordan Chairman, President & CEO First Horizon National Corporation (parent company of First Tennessee Bank)

Facts of Work in Memphis • ServiceMaster

check it out First Tennessee Bank has 48 locations in and around Memphis.

is comprised of seven brands: American Home Shield, AmeriSpec, Furniture Medic, Merry Maids, ServiceMaster Clean, Terminix, and TruGreen.

Photography courtesy of servicemaster

“Although ServiceMaster is 84 years old, it only moved its headquarters to Memphis in 2007. The move made it easier for our $3.2 billion company’s corporate leadership to work shoulder-to-shoulder with its seven business units and to hire the best and the brightest. Our greatest recruiting tool is getting people to visit Memphis, because once they do, they can’t help but fall in love with the city. Memphis’ historic, culturally diverse, and vibrant community really has something for everyone.” —Robert Gillette CEO The ServiceMaster Company

Furniture Medic specializes in furniture repair and wood restoration.

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There are stories of first kisses and last dates. Of proposals and promotions.

some people think of the south’s grand hotel as having 13 stories.

Actually, it has thousands.

Good mornings and good-byes. Celebrations and celebrity sightings. Business meetings and chance meetings.

The Peabody, the South’s Grand Hotel, has been making memories since 1869. It is unparalleled in its luxury, elegance and service. With 464 well-appointed, newly renovated guest rooms and a location in the middle of Memphis’ finest attractions and restaurants, The Peabody remains the pinnacle of what glorious, historic hotels are all about. Moments created, memories relived... the past and the present come to life here. Make your own memories and add another story to The Peabody.

149 49 Union Avenue Memphis, Tennessee 38103 901.529.4000 1.800.42DUCKS www.peabodymemphis.com

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Life Adventure In Memphis

healing hands

In January, St. Jude was named one of the best companies to work for by Fortune magazine.

“St. Jude is a national resource with a “The level of pediatric care available global mission. We focus on discovin Memphis has never been betering new treatments that improve ter. Le Bonheur Children’s Hospital survival and quality of life for chilpartners with the University of Tendren with cancer. Since opening nessee Health Science Center as a in 1962, we’ve helped push overall teaching facility for residents and childhood cancer survival rates also has one of the busiest and most from 20 to 80 percent. Now, our successful brain tumor programs in efforts in genomic medicine are the country through a collaboration shaping the treatments of the future.” with St. Jude Children’s Research —Dr. William E. Evans Hospital. In 2010, Le Bonheur CEO opened the doors of a $340 million, St. Jude Children’s Research Hospital state-of-the-art hospital funded in part by the city’s largest ever fund“Memphis was chosen by our founder, raising campaign. The technology, physicians, facilities, and staff set Le Danny Thomas, because of its cenBonheur apart and provide top-tier tral location within the U.S. and its pediatric care for all children in our strong medical community. Since community.” opening 51 years ago, children from —Meri Armour all 50 states and around the world President & CEO have come to Memphis to receive Le Bonheur Children’s Hospital treatment at St. Jude with no family ever receiving a bill from the hospital, thanks to our generous supporters.” —Richard Shadyac Jr. CEO ALSAC (the fundraising and awareness organization of St. Jude)

Facts of Healing in Memphis • Each year, the University of Tennessee Health Science Center contributes nearly $2 billion to the local economy. • Le Bonheur Children’s Hospital treats more than 250,000 kids annually. • In 2012, Baptist Memorial Health Care provided $229 million in community benefits to the MidSouth region.

Photography courtesy of st. Jude Children’s Research Hospital

Heal in Memphis

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(15740)

Angiel’s got stuff to do.

St. Jude patient Angiel: Big Dreamer

But at this moment, she’s fighting cancer. That’s why St. Jude Children’s Research Hospital® is leading the way the world understands, treats and defeats childhood cancer. And families never receive a bill for treatment, travel, housing or food, because all a family should worry about is helping their child live.

Join our mission at stjude.org

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Life Adventure In Memphis

TRUE BLUE Baptist Memorial Health Care employees gather for a photo op.

the long-term value of our academic institution. We’re committed to employing our combined resources in research and clinical care to constantly improve the well-being of citizens in our city, state, region, and beyond.” —Dr. Steve J. Schwab Chancellor University of Tennessee Health Science Center

PHOTOGRAPHY COURTESY OF UNIVERSITY OF TENNESSEE HEALTH SCIENCE CENTER AND BAPTIST MEMORIAL HEALTH CARE

BRIGHT SIDE

UTHSC is responsible for more than 2,100 jobs statewide.

“Baptist Memorial Health Care is one of the area’s oldest and largest health care organizations. We’ve been a part of the Memphis community for 101 years, and during that time we’ve brought many firsts to the area. That tradition continues in our second century of providing health care in this “Those who choose the health care region. We’re building the commuprofession possess an inherent nity’s first integrated cancer center, desire to serve others. About 2,800 along with three new hospital facilistudents are enrolled at University ties and a pediatric emergency of Tennessee Health Science Cendepartment. We have one of the ter, and more than 1,000 residents and fellows are in training statewide. area’s largest physician management practices, Baptist Medical Our faculty provides clinical care Group, which has more than 400 to thousands of patients while also doctors. The health care community training generations of competent, in Memphis is very passionate and caring health care professionals. willing to invest hundreds of milAmong the largest higher education lions of dollars into providing the institutions in Memphis, we’re also best care possible. We’re also willing one of the largest employers. Colto collaborate in a number of areas laboration, passion, and a shared for the good of the community.” vision are driving innovation in our —Stephen Reynolds medical community. Our hospital President and CEO affiliates and biotechnology and Baptist Memorial Health Care other health care partners recognize

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The National Civil Rights Museum was born out tragedy. The assassination of Dr. Martin Luther King, Jr. while in Memphis to ﬁght for wages and equity for the sanitation workers was the motivation for it’s opening in 1991. Since then, the Museum has served as a tribute for civil and human rights efforts globally and is worldrenown for its exhibits, collections and education programs. In 2014, we will unveil the most signiﬁcant renovation with interactive exhibits, cuttingedge technology, external listening posts – a new look inside and out.

450 Mulberry | Memphis, TN 38103 901.521.9699 | civilrightsmuseum.org

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Dancing also qualifies as physical therapy. Understanding that matters.

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At Le Bonheur Children’s Hospital, we often see children when they’re feeling their worst. Our experts understand the challenges of caring for kids and encouraging them to take steps designed to help them feel better. Many times, all that’s required is a playful imagination on their part – and ours. We’re completely dedicated to caring for kids. As one of the nation’s best children’s hospitals according to U.S. News & World Report, we know that if something matters to a child, it matters to us.

Where Every Child Matters lebonheur.org

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Life Adventure In Memphis

tune-up

Memphis has more musicians per capita than any other city.

Now– January 5 Shared Vision: The Sondra Gilman and Celso GonzalezFalla Collection of Photography brooksmuseum. org

Now–April 16 Memphis Grizzlies Regular Season nba.com

November 5–10 West Side Story orpheummemphis.com

November 2 2013 American Heart Association Heart Walk uthsc.edu

Now– February 28 Elvis: Live from Vegas Exhibit elvis.com

November 2 Day of the Dead Fiesta brooks museum.org

November 7 Memphis Rock ‘n’ Soul Museum’s Memphis Music Hall of Fame 2013 Induction Ceremony & Celebrations memphis rocknsoul.org

Now– February 28 Elvis’ Hawaii: Concerts, Movies & More elvis.com

November 2 Tech Camp tech campmemphis. com

November 8 Kathy Kosins presents Ladies of Cool, vocalist gpacweb.com

November 10 Shanghai Ballet gpacweb.com November 10 27th Annual Outdoors Inc Cyclocross Championship mississippiriver trail.org November 16 IRIS Orchestra presents Alexander Fiterstein - Eastern Dances, Northern Melodies gpacweb.com

November 22– January 5 Peter Pan playhouseonthe square.org November 22– January 8 Christmas at Graceland elvis.com November 23– December 30 Memphis Zoo on Ice memphiszoo. org December 1 The Christmas Spectacular 2013 lindenwoodcc. com

Photography courtesy of The Commercial Appeal/ Memphis Convention & Visitors Bureau

Happening in Memphis

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NO NEED JUST YOUR

FOR YOUR

PASSPORT

TASTE BUDS!

Visit one of our 100+ locations!

Alabama • Arizona • Arkansas • California • Colorado Florida • Georgia • Illinois • Iowa • Kansas • Kentucky Louisiana • Maryland • Minnesota • Mississippi • Missouri North Carolina • New Mexico • Nevada • Oklahoma South Carolina • Tennessee • Texas • Virginia

Charge into Genghis Grill today. You’ll choose from our delicious, fresh ingredients, then watch as our Grill Masters cook your creations in a blaze of perfection.

GENGHISGRILL.COM

If you’ve got a night in Memphis, we invite you to spend it with our family at the Rendezvous. From dad’s world famous charcoal ribs to mama’s Greek salad, we’ve got something special on the menu for everyone. -The Vergos Family

There is only one Rendezvous. Charlie Vergos’ Rendezvous

Family owned and operated for 65 years

901.523.2746 / 1-888-HOGSFLY / www.hogsfly.com

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Life Adventure In Memphis December 3–8 Sister Act the Musical orpheummemphis.com December 7 St. Jude Memphis Marathon Weekend stjudemarathon.org

January 19 Martin Luther King Jr. Celebrations civilrightsmuseum.org January 21-25 International Blues Challenge blues.org

December 13–15 Nutcracker balletmemphis.org

January 29– February 16 Wicked orpheummemphis.com

December 31 AutoZone Liberty Bowl libertybowl.org

January 31 Opus One memphis symphony.org

January 8-11 Elvis Presley Birthday Celebration elvis.com

February 15 Memphis Symphony Orchestra: Wicked Divas memphis symphony.org

February 23 Memphis Symphony Orchestra: German Requiem memphis symphony.org March 14–30 Diary of Anne Frank playhouseonthe square.org March 25–30 War Horse orpheummemphis.com March 29–30 Streb gpacweb.com April 3–13 Midtown Opera Festival operamemphis.org

April 26 Southern Hot Wing Festival southernhot wingfestival.com May 2–4 Memphis in May Beale Street Music Festival memphisin may.org May 2–24 Memphis in May International Festival 2014 memphisinmay.org May 15–17 Memphis in May World Championship Barbecue Cooking Contest memphisin may.org

May 18 32nd Annual Memphis in May Triathlon mimtri. racesonline.com May 24 Memphis in May AutoZone Sunset Symphony memphis inmay.org June 2–8 FedEx St. Jude Classic stjudeclassic. com June 12–14 Memphis Film Festival memphis filmfestival.com

Enter to WIN

a Four-Night Memphis Travel Package for Two! SM

PACKAGE INCLUDES: • Two (2) round-trip tickets on Southwest Airlines®. • A welcome package of Memphis items courtesy of the Memphis Convention & Visitors Bureau and the Greater Memphis Chamber. • Two (2)-night stay in a King Suite at the Madison Hotel, a $25 Gift card to eighty3 and two (2) $10 drink cards for cocktails at Twilight Sky Terrace. • Two (2)-night stay at The Peabody Hotel with dinner for two (2) at Chez Philippe. • Four (4) VIP Tours of Graceland and a $250 shopping spree on ShopElvis.com compliments of Elvis Presley Enterprises. APPROXIMATE RETAIL VALUE OF PRIZE: $2,930

To enter, go to SOUTHWEST.COM/SPIRITMAG/MEM and register by November 30, 2013. (ONLY ONE ENTRY PER PERSON.) NO PURCHASE OR OBLIGATION NECESSARY to enter or win this sweepstakes. Void in Puerto Rico, Hawaii, Alaska, Rhode Island, and where prohibited. Sweepstakes begins on November 1, 2013 and ends November 30, 2013. For Official Rules and to enter go to http://www.southwest.com/spiritmag/MEM. Must be legal U.S. resident and 21 years or older.

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By Melanie J. Clancy

There’s a certain swagger about Northern Nevada— the kind of attitude that can only come from knowing you have everything to offer in one bright, shiny package. Whether you’re hitting the slopes or the tables, chilling out or living large, you can rest easy knowing Reno Tahoe has you covered in every season.

Photography Courtesy of Chris Wage

Spirit of Reno Tahoe

Reno Tahoe

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Skiing at Lake Tahoe.

November 2013 spirit

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Reno Your final approach to the Reno-Tahoe International Airport offers the first glimpse of what Northern Nevada has to offer: the shimmering waters of Lake Tahoe surrounded by the peaks of the Sierra Nevada mountain range, punctuated by the glittering lights of The Biggest Little City in the World. Serving nearly 4 million passengers every year, RNO isn’t just where adventures to the Reno Tahoe area begin; it’s the hub that connects the local community to the world. And thanks to its location only three miles from downtown Reno, your vacation can begin even sooner than you imagined. Reno Arch

Spirit of Reno Tahoe

Q+A with Michael Rounds of law firm Watson Rounds

Chew Reno’s dining scene is making a splash on the national stage thanks to the influx of celebrated chefs like Mark Estee, a local restaurateur and James Beard award semifinalist. Locals flock to the MidTown District, a fun and funky enclave just south of downtown known for bringing together trendy restaurants, small boutiques, dark dive bars and cutting-edge mixologists to create the fabric of a decidedly localfeeling neighborhood. Kick off your culinary exploration of the area with a modern take on the crepe, courtesy farm-fresh bakery Crème; try Süp at lunch for homemade salads, soups and sandwiches; and wash it all down at Midtown Eats with a handcrafted cocktail and a dinner menu packed with upscale American contemporary dishes like seared scallops, barbecue

A scenic departure from Reno-Tahoe International Airport.

pork ribs and duck confit. One of the shiniest stars of the Reno culinary landscape is the Atlantis Steakhouse, a recent recipient of the prestigious AAA Four Diamond award, given to only 2.6 percent of the 29,000 restaurants AAA rates. Located inside the Atlantis Casino Resort Spa

A founding partner of law firm Watson Rounds, Michael Rounds is both a respected trial attorney and a leading member of the Reno business community. His practice focuses on intellectual property litigation and counseling, but he finds plenty of time to do a little chewing, sipping, seeing and relaxing of his own in his adopted hometown. Here are a few of his favorites. Chew: Campo Restaurant Sip: St. James Infirmary See: Galena Creek Recreation Area for mountain biking Relax: The backyard of my house!

For more information about Watson Rounds, visit watsonrounds.com.

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Spirit of Reno Tahoe

Atlantis Steakhouse

(a AAA Four Diamond award winner in its own right, for hospitality in 2012), Atlantis Steakhouse is just one of eight dining options the resort offers—a welcome amenity given the appetite worked up at any of the 18 ski resorts within an hour from its doors. Atlantis even offers guests a shuttle to the slopes on request, as well as seasonal ski-and-stay packages. Indulge in a post-ski soak in the year-round outdoor whirlpool spa or the indoor atrium pool, or opt for total refuge from the outside world at Spa Atlantis. For more information, visit atlantiscasino.com. Sip Finding a place for a winter warmer is no problem in a city like Reno—but Lady Luck really smiles on the last two Saturdays of the month. Every third Saturday marks the popular Wine Walk, hosted by the Riverwalk Merchants Association along the Truckee River and neighboring streets in downtown Reno. A $20 winetasting fee gets you a wine glass and an ID bracelet that allows you to sample wine at any participating merchant, not to mention the chance to make a few impulse buys. Fourth Saturdays cater to beer aficionados with the monthly Reno Beer Crawl, a hop-fueled tour of downtown watering holes. The wallet-friendly $5 fee gets you a

Riverwalk along the Truckee River

Every third Saturday marks the popular Wine Walk, hosted by the Riverwalk Merchants Association along the Truckee River. wristband, map and glass to use for $1 refills of six-ounce samples at multiple walkable locations. December’s version of the event celebrates the holiday season in legendary style by bringing together 12,000-plus rowdy revelers dressed in their holiday finest (think Santa and elf costumes and cheesy Christmas sweaters) to tour downtown bars and restaurants. The Santa Pub Crawl gathers at midnight under the historic Reno Arch to sing Christmas carols. For more information on area events, go to visitrenotahoe.com. Reno’s myriad casino resorts offer plenty of chances for imbibing, too. Eldorado Hotel Casino, for instance, boasts one of the hottest nightclubs in town in BuBinga Lounge;

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plus six other eclectic establishments ranging from microbrews at The Brew Brothers and sophisticated cocktails at Cin Cin Bar & Lounge to 102 martini options at Roxy’s and the big game on 35 flat screens visible from Stadium Bar. For the full list, visit eldoradoreno.com. Silver Legacy Resort Casino, meanwhile, offers Reno’s only rum bar at the aptly named Rum Bullions Island Bar. Exotic specialty drinks— including one flaming option, the infamous Kava Kava—set the tone for relaxing on the back patio or grooving to the sounds of live bands Friday and Saturday night. Check out the Tuesday night Karaoke Gong Show for drink specials well suited to drowning out the sounds of wannabe rock stars. For more information, visit silver legacyreno.com. See Reno is bursting with cultural activities year-round, but the winter months in particular draw world-class

VEERING OFF VIRGINIA CITY The Wild West lives on in Virginia City, once the richest town in America and now a rowdy remnant of days gone by. The well-preserved mining town hit it big during the late 19th century, then went bust in a big way, but Virginia City visitors can still stroll the historic streets, grab a drink at a saloon and imagine the settlement as it once was. Tour a mine, or take a trip on the V&T Railroad that still runs on the original line to Carson City. The railroad even offers a special Candy Cane Express Train on select dates in November and December; go to visitvirginia citynv.com for detailed schedules and information.

performers and seasonal shows. Dance Theatre of Harlem makes a stop at the Grand Sierra Resort and Casino on Nov. 16; and A.V.A. Ballet Theatre kicks off the holiday season with the Nutcracker Ballet at Reno’s Pioneer Center for the Performing Arts, ac-

companied by the Reno Philharmonic Orchestra (Dec. 13–15). Meanwhile, that most classic of wintertime activities—ice skating—is on display in an unlikely place alongside the Truckee River in downtown. Twirl, twist, turn—and try not to hit the ice—at the

eenie, meanie, miney…whoa!

This season our snow is on sale. Stay an extra night on us and plan one more day of snow play. Another reason to make our lakefront base camp (16 ski areas nearby) your destination. For details, terms, conditions and other offers, visit laketahoe.hyatt.com or call 888 510 0529.

111 COUNTRY CLUB DRIVE , INCLINE VILL AGE , NV 89451

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Introducing Lake Tahoe Resort Hotel With all things Tahoe to our left, right,

front and center, arriving at our new name was

pretty much a no-brainer. Finding yourself here in the very near future is even easier yet.

Ta h o e R e s o r t H o t e l . c o m

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annual Rink on the River, held from Nov. 26 to Feb. 2, weather and ice conditions permitting. Sleep Rest your head in luxury at the Peppermill Resort Spa Casino, winner of a long list of “Best Of ” awards in 2013, including Best Casino and Best Hotel as voted by the readers of Nevada Magazine. The Tuscanstyle resort pairs old-world hotel style with contemporary luxury, a theme carried throughout room design, the luxurious Spa Toscana and the heated pools and waterfall. If spas are your speed, make sure to experience Spa Atlantis at the Atlantis Casino Resort. Treatments focused on nourishing and rejuvenating the body and mind take center stage, and three separate lounges afford multiple methods of relaxation. Take a vacation from your vacation in the heated Laconium Relaxation Lounge, which stimulates circulation, purifies, and detoxifies the body. Special packages are available for hotel guests; call 775-954-4135 for more info. Do Pining for powder doesn’t limit you to Reno’s next-door neighbor, Lake Tahoe; in fact, area skiing is one of the city’s biggest draws during winter months. The closest resort to Reno is Mt. Rose Ski Tahoe, about 30 minutes from downtown. Nearby resorts like Diamond Peak and Heavenly provide some of the clearest views of Lake Tahoe, but the real attraction this time of year is Reno’s proximity to the deep powder and perfect alpine weather. Many of the city’s casinos and resorts offer shuttle service and custom stay-and-ski packages—make sure to call and verify transportation options before booking. The old stalwart of any “things to do in Reno” list—gambling—still makes the list, of course. Grand Sierra Resort & Casino in particular

throbs with gaming opportunities thanks to its 80,000 square feet of slots, table games and video poker, not to mention a brand new $2 million race and sports book. But another classic pastime—bowling—also takes center stage in the city thanks to the National Bowling Stadium. The only facility of its kind in the world, the stadium has 78 championship lanes and projects

state-of-the-art scoring graphics across 440 feet of video screens. The bowling stadium’s scheduled $15 million renovation gets underway this year, adding 10 more lanes for the casual participant and serious competitors alike; as a result, the United States Bowling Congress has agreed to hold championship tournaments at the venue through 2030.

always something

luxurious Look on the inside and experience attention to detail with a personable touch. Stay in Reno’s only Concierge Hotel Tower. Enjoy a dynamic casino floor with more progressive jackpots. Reno has the Loosest Slots in the USA!* Discover eight delightful restaurants for whatever your palate desires. And, immerse yourself in a world-class spa that inspires wellness. Stay. Dine. Spa. Play. In Four Diamond luxury.

Casino Player Magazine. Winner of SpaFinder’s Readers’ Choice award, Best Casino Hotel Spa. *

every player’s paradise.

3800 S. Virginia Street | Reno NV 89502 | 800.723.6500 | atlantiscasino.com/sw |

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Tahoe The 30-minute drive from Reno isn’t just asphalt and yellow lines. No, the half hour you’ll spend in the car is filled with beautiful scenery, as city life quickly fades into the rearview mirror and the Sierra mountains rise up around you. The payoff isn’t bad, either—your drive culminates with the jaw-dropping natural wonder that is the largest alpine lake in North America: Lake Tahoe. Go ahead, breathe deep: That clean mountain air holds the promise of the vacation of a lifetime.

Spirit of Reno Tahoe

VEERING OFF Incline Village

Skiing at Diamond Peak

Chew The north and south sides of Lake Tahoe offer differing culinary scenes; the north skews toward fine-dining options, while the south emphasizes comfortable, casual eats. The crossover, however, is evident in each—in other words, you won’t have a problem finding a delicious meal no matter which side of the lake you find yourself on. The North Shore’s hotbed is concentrated around Truckee and Tahoe Vista, with lots of locally sourced ingredients featured at places like Cottonwood Restaurant, overlooking downtown Truckee. Jack Rabbit Moon in Incline Village is another North Shore standout, but call ahead for reservations; the intimate space and seasonal menu ensure tables are al-

Pulled pork sandwich at Hard Rock Cafe Lake Tahoe

ways in high demand. If you’re skiing at Squaw Valley, stop into the resort’s latest restaurant offering, Rocker@ Squaw, for a cold beer and farm-totable specials. The South Shore is packed with mouth-watering options aplenty: Start with a classic favorite at the Hard Rock Cafe’s Lake Tahoe edition. Located in

The upscale enclave of Incline Village and Crystal Bay has long been a quiet refuge for visitors to the northern shore of Lake Tahoe. Located on the Nevada side of the state line, the posh retreat has hosted everyone from Frank Sinatra to Warren Buffet to NFL quarterback Aaron Rodgers. Incline Village is a hotspot for quiet vacation rentals thanks to the proximity of the Diamond Peak Ski Resort, which is in the city limits. Smaller and a little lower key than some of its flashier neighbors, Diamond Peak is known for being family- and beginner-friendly while maintaining those same stunning Lake Tahoe views. Crystal Bay, meanwhile, straddles the California-Nevada state line and overlooks the bay of the same name. Crystal Bay’s famous casino corridor is undergoing a significant transformation, with plans for an upscale destination resort on 14 prime acres in the works. For more information, visit gotahoenorth.com.

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harrah's la

TIME TO SCHEDULE A PLAY DATE Where breathtaking scenery is perfectly complimented by world-class luxury. Come experience one of the world’s ultimate vacation destinations. Book your Lake Tahoe getaway now at TotalRewardsTahoe.com or call 1-800-HARRAHS.

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Ski with views of the jaw-dropping natural wonder that is the largest alpine lake in North America: Lake Tahoe.

Spirit of Reno Tahoe

Skiing at Squaw Valley

Harvey’s Resort and Casino, just five minutes from Heavenly Ski Resort and only 1,000 yards away from the lake itself, the Hard Rock is in the perfect spot to feed a post-ski appetite. The restaurant’s Legendary™ Burger bursts with 10 ounces of Certified Angus Beef, seasoned bacon and melty cheddar cheese, but the hickory-smoked pulled-pork smokehouse sandwich is no slouch, either. Pair the tender, hand-pulled meat with an ice-cold beer while you give your feet a break from those ski boots; you’ll be back on the slopes in no time. If you’re slicing through Heavenly’s powder for the day, make a stop at Gunbarrel Tavern & Eatery in the heart of Heavenly Village. You can literally hop off the gondola at the base of the mountain and have a handcrafted cocktail in your hand within a few seconds thanks to this new restaurant’s prime location; don’t miss the brie grilled cheese or the PBR beer can chicken. Sip Tough day on the slopes. Ready for a drink? The South Shore is buzzing with bars and nightclubs ready to put a smile on your face and a drink in your hand. Peek Nightclub at Harrah’s Lake Tahoe on the California–Nevada state

Harrah’s and Harvey’s Lake Tahoe.

line features more than 6,700 square feet of nightlife, including 40 VIP sections and a rotating cast of high-profile resident DJs. Harrah’s is also a great place to grab sushi and sake thanks to the recent addition of Sushi Kai to its roster under the same roof as Gi Fu Loh, the well-known Cantonese spot. Harrah’s also brings in big names from the world of music to their stages all winter long—visit harrahslaketahoe. com for the latest entertainment schedule.

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Do Why do winter purists love Tahoe? Probably the 23,000-plus skiable acres, 400 inches of snow and 300 days of sun a year. Squaw Valley is the granddaddy in these parts, legendary for its six mountain peaks and as home of the 1960 Winter Olympics. But it’s also (along with sister resort Alpine Meadows) in the midst of a five-year, $70 million renaissance designed to improve all facets of the resort experience. The 2013–2014 ski season represents year three of the campaign, adding amenities like $1.2 million in lodging improvements, food trucks and a midmountain beer garden. All of that is in addition to the first two years of the renaissance, which totaled $38 million and brought new chairlifts, expanded kids’ activities, new restaurants, redesigned terrain parks, and the world’s first ski-in/ ski-out Starbucks. One lift ticket or season pass gets you into both Squaw Valley and Alpine Meadows, equaling the kind of access a skier or snowboarder could previously only dream about: 6,000 skiable acres, 43 lifts and 270-plus trails. Ski and snowboard aficionados also love Tahoe resorts like Kirkwood, Sierra-at-Tahoe, Heavenly, and Northstar; to find the resort that fits you, visit skilaketahoe.com.

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Calendar

Looking Ahead Mark your calendar for these fun-filled events held across the country in November and December.

PHOTOGRAPHY © THE WASHINGTON STATE HISTORICAL SOCIETY (TRAIN), BRIAN OVERFELT (SURFERS), COURTSEY OF CHICAGO HUMANITIES FESTIVAL (WOMAN)

WET WIPES

Surfers from around the globe literally descend on Half Moon Bay.

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HALF MOON BAY, CALIFORNIA

NOV

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Mavericks Invitational Surf Competition

Sometime between November 1 and March 31, surf legend Jeff Clark will ring up 24 of the world’s best, gutsiest, big-wave surfers with news that this year’s almost mythological maverick wave has arrived. Then they will take turns angling for the perfect ride on curls that sometimes reach 60 feet high. That’s the premise of Mavericks Invitational Surf Competition at Pillar Point Harbor, just 20 minutes south of San Francisco, renowned since the ’90s as one of the world’s greatest—and deadliest—surf playgrounds, and an ideal spot for rubbernecking surf fans. Rivaling the big waves of Waimea but reportedly colder and gnarlier, Pillar Point’s surf NOVEMBER 2013 SPIRIT

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Calendar ists, and performers will marinate on the common theme of Animal: What Makes Us Human. “This festival goes right to the heart of that question,” says CHF’s artistic director Matti Bunzi. “We are, at bottom, animals. But what does that actually mean?” On hand to help answer that query are David Axelrod, political consultant and former senior advisor to President Obama; chef and TV personality Rick Bayless; Jonathan Safran Foer, celebrated author of Extremely Loud and Incredibly Close;

CHICAGO

NOV

Chicago Humanities Festival

Merging theater, performance art, live music, and keynote addresses from global luminaries, the 24th annual Chicago Humanities Festival will, over the course of 10 days, breeze through 88 events in various Windy City venues. At this year’s gathering, some of the world’s most exciting thinkers, art-

PERIODIC TABLE Turkey, cranberry sauce— the Plimoth pilgrims know what time it is.

Lemony Snicket (Daniel Handler), author of A Series of Unfortunate Events; Man of Steel star Michael Shannon; Boys Don’t Cry director Kimberly Peirce; tennis legend Martina Navratilova; and dozens more. From $8; chicagohumanities.org PLYMOUTH, MASSACHUSETTS

NOV

Harvest Dinner with the Pilgrims at Plimoth Plantation

If you’ve longed to enjoy a William Bradford–style Thanksgiving dinner but not had access to a time-traveling DeLorean, Harvest Dinner with the Pilgrims at Plimoth Plantation is your ticket. With eight dates in November, this savory journey into the past offers guests the opportunity to catapult back to 1627 and experience a seminal Thanksgiving for themselves. At Plimoth Plantation’s 17th-century English village—a living history museum since 1947, staffed by costumed role-players

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break was first enjoyed in 1975 by Clark, who’s been hosting this highadrenaline event for more than a decade. This year’s competitors include surfers from South Africa, Brazil, Hawaii, and California, and they promise to put on a spectacular show. Viewing of the event, and the competition’s awards ceremonies, take place on the grounds of the Oceano Hotel & Spa. Stay tuned to the event’s website for more specifics. $20; mavericksinvitational.com

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Calendar interpreting and recreating the lives of the colony’s original inhabitants—guests will discover the table manners and recipes that traveled across the Atlantic with the Pilgrims, enjoy centuries-old psalms and songs, and devour a historically accurate, delicious holiday meal of turkey, pork, mussels, cabbage, corn pudding, cheese, fruit, and ciderkin. (More than 4,000 pounds of turkey are served each year at Plimoth Plantation.) The facility’s philosophy is, “You can’t change history, but it could change you.” And if you join in for this unique holiday tradition, it can fill your belly, too. Reservations are required. $66, $47 for children under 12; plimoth.org

be on hand to create a full-flavored, sensual experience. From $79; funfunfunfest.com CLEVELAND

NOV

Fabulous Food Show

The Midwest’s largest “Taste, Try & Buy” culinary celebration returns to the I-X Center for three days of celebrity chef appearances;

wine, beer, and spirit sampling; live music, seminars; more than 500 exhibitors; and lots of bite-size delectables. Explore the latest cooking trends and learn food prep techniques from world-renowned chefs (last year’s headliners included The Chew’s Michael Symon, Food Network’s Guy Fieri, and Sara Moulton of PBS’s Sara’s Weeknight Meals),

AUSTIN, TEXAS

NOV

Fun Fun Fun Fest

Denizens of Bat City offer up one of the most relaxed, creative, pioneering festivals you’ll find in America. For a singular, triple-F adventure, the eighth annual Fun Fun Fun Fest combines indie rock and hiphop, punk and electronic, metal and folk, along with comedy and extreme sports. Where else but in Austin can you catch a bill that segues from MGMT’s psychedelic rock tunes to Slayer’s dinosaur thrash metal, chased by reunited hip-hoppers Jurassic 5, and original gangster/provocateur Ice-T? If the tunes don’t tickle your fancy at this three-day event, offer up your funny bone to Patton Oswalt, Tenacious D, The Office’s Craig Robinson, and green comic Doug Benson on the comedy stage; or get stoked at the action sports and skating platform, featuring legendary vertical rider Christian Hosoi, BMX ramp rider Mat “The Condor” Hoffman, and X Games gold medalist Pierre-Luc Gagnon, revered for his breathtaking nollie heelflip. Austin’s favorite local food and fashion vendors will also

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then enjoy kitchen pyrotechnics in a 1,500-seat cooking theater. Tour the Grand Tasting Pavilion, which features more than 250 wines, as well as spirits and beers from around the world. (How about a Thornbridge Raven or Saguenay Criminelle?) After you’ve gotten your favorite chef’s autograph at the myriad meet and greets and book signings, stroll the legendary Sweet Street, where you can enjoy cakes, cookies, a chocolate fountain, and the deliriously delicious chocolate martini (vodka, white crème de cacao, powdered cocoa for the rim, and a Hershey’s Kiss for garnish). From $30, $15 for seniors and children 7–16; fabulous foodshow.com Louisville, Kentucky

NOV

North American International Livestock Exposition

If that little voice in your head insistently shouts, “I’ll give you $1,500

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for the purebred, weaning female llama,” you’re not dreaming; you’re probably at the 40th annual North American International Livestock Exposition at the Kentucky Exposition Center. And you’ve probably just scored yourself a pretty good deal.

The world’s largest purebred livestock exposition spans two weeks and hosts more than 200,000 visitors within the Center’s 1.2 million climate-controlled square feet. Last year, 26,000-plus cattle, goats, llamas, alpacas, swine, sheep, and hors-

Photography By © RD/ Kabik/ Retna Digital

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es competed for nearly $750,000 in cash and prizes, and the competition looks to be even stiffer this year. If that’s not your trough of slop, don’t miss the 35th annual North American Championship Rodeo, November 12–14, where top cowboys and cowgirls will battle it out over $80,000 in prize money. And if that doesn’t fill your 10-gallon hat, there’s also a donkey show and nearly 200 commercial vendors selling everything from good eats to Western wear, farm supplies to handmade crafts. $6, $3 for seniors and children under 13; livestockexpo.org

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NOV

Winter in Venice Holiday Celebration

It used to be that there were only 12 days of Christmas, but leave it to Sin City to supersize the holiday to 49 days, with the third annual Winter in Venice Holiday Celebration at The Venetian and Palazzo Hotels. Featuring seasonal festivities inspired by Italian folklore and fairy tales— including nightly parades, whimsical tree-lighting ceremonies, roaming musicians and carolers, and stunning holiday landscapes —the one-of-a-kind extravaganza promises to live up to Lord Byron’s assessment of Venezia as “a fairy city of the heart.” Lovers will swoon at the romantic skating rink above The Venetian’s outdoor Grand Canal, while eyecandy aficionados will ooh and ahh at “Light of Venice,” a stateof-the-art, 3-D light projection show that runs nightly. The chart-topping Celtic Women will serve up four evenings of celestial harmonies with their Home for Christmas show, while celebrity chefs Emeril Lagasse and Mario Batali will be on hand to craft mouthwatering seasonal treats. Free, room packages beginning at $149; venetian.com

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Calendar New York City

DEC

Rockefeller Center Christmas Tree Lighting

A holiday tradition since 1933, the Rockefeller Center Christmas Tree Lighting hails the commencement of the winter season for millions of Big Apple residents and is a sight to behold. Though this year’s tree had yet to be plucked at press

time, last year’s was a towering 80-foot spruce that weighed in at 10 tons. More than five miles of energy-efficient LED lights adorn the branches, drawing a fraction of the power that had traditionally been required. The tree is topped with the Swarovski star, which debuted in 2004, comprises 25,000 crystals, measures 9.5 feet in diameter, and weighs 550

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pounds. Of course, Rockefeller Center, the world-famous complex of 19 commercial buildings spanning 22 acres, also features some of Manhattan’s best shopping and dining, and you’ll want to dust off your skates for a quick spin on the legendary ice rink. The evening begins at 7 and includes all-star performances—but visitors are encouraged to arrive much earlier. Free; rockefellercenter.com Phoenix

DEC

21st Annual CFA Allbreed Cat Show

Known for its distinctive physical appearance—large bone structure, rectangular body shape, flowing coat—the Maine coon has been a popular domestic cat in the United States for more than 150 years. And it’s about to get its moment in the spotlight at the two-day 21st Annual Cat Fanciers’ Association Allbreed Cat Show. Arizona’s biggest show of its kind, hosted by the largest registry of pedigreed cats in the world, will be held at the Phoenix American Royal Palace and looks to be purrfect. Featuring 41 distinct breeds of cats—including the sleek Siamese, the coatless sphynx, the silky Abyssinian, and the stately Persian—the Best in Show competition is catnip for kitty aficionados, while a veritable supermarket of feline-related vendors offers up playthings for your favorite fur ball. This year’s highlight may very well be the festive cage-decorating and cat-costume contests. Who can resist a snowshoe Santa or a Korat Kris Kringle? $7 for adults, $3 for children 3–12; phxfeline.com Tacoma, Washington

DEC

Model Train Festival

“Nothing was more up to date when it was built, or is more obsolete today, than the railroad station,” wrote Ada

continued on page 162

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will be on hand to take trainthemed holiday photos with families. $10, children under 6 free; washingtonhistory.org

FOR THE BIRDS Parade freaks fly south for the annual King Mango Strut.

MIAMI

DEC

King Mango Strut

Of parades, Mark Twain once mused, “So far as I can see, a procession has value in but two ways—as a show and as a symbol.” We’ll leave the symbolism to the semiotics majors at University of Miami, but for pure show nothing beats the unadulterated lunacy and tomfoolery of the King Mango Strut, which this year celebrates its 32nd annual jaunt through Miami. The largest satirical parade in the Southeast boasts of putting the “nut” back in Coconut Grove and features hula-dancing bikers, shrieking dudes in rolling outhouses, ER “patients” on gurneys, kazoo-playing octogenarians, and just about any other phantasmagorical thing your imagination can conjure. Organizers promise a parade-long search for secret-leaker Edward Snowden and a self-choreographed “perp walk” dance routine from three recently indicted Miami-Dade County Mayors. That may be jabberwocky, but the entire affair is, and blissfully so. The Mango Music Massacre ensemble will follow marchers, drifters, and floaters along the parade route, offering a joyful, cacophonous soundtrack to the one deranged parade you can’t miss. Free; kingmangostrut.org

PHOTOGRAPHY © ART SEITZ

Louise Huxtable. The Pulitzer Prize–winning critic may have been right in that the Golden Age of Railroads was nearly a century ago, but, thanks to the 18th annual Model Train Festival at Washington State History Museum, families can get their choo-choo on from engine car to caboose. Taking over every floor of the museum, the 10-day festival features

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Above the Fold STEP 1 Fold and unfold along the vertical guide.

Here’s a list of the guides and definitions you’ll need to know for this origami lesson. Now, get folding!

FOLD DIRECTION

Bend paper this way.

FOLD AND UNFOLD

This sets a crease you’ll use later.

STEP 2 Valley-fold along the dashed guide.

–FORTUNE ® Magazine

Top 100 Military-Friendly Employer –G.I. Jobs

Best Customer Service— Rapid Rewards –25th Annual Freddie Awards

#1 Ranking in Fewest Customer Complaints –2013 Airline Quality Ratings

Top 100 Companies –Better Investing

VALLEY-FOLD Make a crevice.

100 Best Corporate Citizens –Corporate Responsibility Magazine

The Civic 50 –National Conference on Citizenship –Points of Light –Bloomberg Businessweek

STEP 3 Valley-fold along the horizontal guide.

Top U.S. Airlines Score on Commitment to Fighting Global Warming –Climate Counts

American Brand Excellence Award for Travel –The Business Journals

2013 Quest for Quality Award –Logistics Management

STEP 4 Rotate to match the image in Step 5.

magazine

From FORTUNE Magazine, March 18, 2013. ©2013 Time Inc. FORTUNE is a registered trademark of Time Inc. and is used under license. FORTUNE and Time Inc. are not afﬁliated with, ® and do not endorse products orMARCH services of, Southwest Airlines. 2013 SPIRIT 167

F1_origami_SP.indd 167

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BE YOUR OWN BOSS

Fun!

STEP 5 Valley-fold along the dashed guide.

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STEP 6 Valley-fold along the vertical guide.

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STEP 7 Valley-fold along the vertical guide.

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STEP 8 Valley-fold along the dashed guide.

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R E A L PAT I E N T S . R E A L S TO R I E S .

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Fun!

Call for Culture Change

Check-6 founder Brian “Bru” Brurud

In 2006, a single phone call changed the course of an industry. Gordon Tschritter, a deep

water-drilling engineer, was concerned about accidents and inefficiencies in his industry. He called Brian “Bru” Brurud, a geologist by training, who had worked for several years in the energy industry, before joining the Navy and completing training as a fighter pilot. Brurud went on to become the most decorated US Naval fighter pilot since the Vietnam War. Tschritter asked Brurud to develop a syllabus based on the rigorous TOPGUN training program to be applied to the energy industry and the company Check-6 ® was born. Check-6 is a military term, which refers to a clock code: someone always checking your “6-o’clock,” the area behind you where you cannot see and are most vulnerable to attack. Check-6 has quickly and adeptly grown from an idea into a company with operations worldwide including the United States, Norway, Chile, Thailand, and Malaysia. The people of Check-6 are skilled in training those in a variety of high reliability industries the safest, most efficient ways to do the job right, on time, every single time. They are using their backgrounds to provide a permanent culture change and continuous improvement through mutual support, crosschecks and oversight. Check-6 is proof that one phone call can change the course of an industry, keeping people safer on the job, and companies more efficient.

F1_origami_SP.indd 170

STEP 9 Rotate to match the image in Step 10.

STEP 10 Valley-fold along the dashed guide.

STEP 11 You just mastered this redbird with flying colors!

Below the Fold

ABOUT THE EXPERT

Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

10/4/13 10:44 AM

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Fun!

Shape Up By B r en da n E m m e t t Q u i g l e y 1

serving

2 5 New Year’s Eve

mob scene 3 1 Driver’s lic. and such 3 4 Touches up, as text 3 5 Ill-suited 3 6 Lunar New Year in Vietnam 3 7 Greedy cry 3 8 Japanese beer brand 3 9 Sample 4 0 Luau serving 4 1 More likely 4 2 Mexicali mister 4 3 Tiebreakers, briefly 4 4 U.S. military complex

6 4 Capture 6 5 They’re all in your

head

Down

1 Farm workers? 2 Fruity soda brand 3 Not now 4 Time to

remember

5 Outdo 6 Rear end 7 Soul great Redding 8 Like nonprescrip-

tion meds

9 Brief moment? 1 0 One of three 1 1

poser Jerome 4 8 Ref. staple 4 9 Province west of Madrid 5 1 Go from blog to blog, say 5 3 Symbol of strength 5 6 Region of unexplained disappearances 6 0 Three sheets to the wind 6 1 Baseball exec Bud 6 2 Square 6 3 2002 British Open champion Ernie

4 6 S how Boat com-

1 Gambling stakes 6 Push upward 1 1 Mischievous 1 4 Kind of jacket 1 5 Top-to-bottom 1 6 Slang for guitar 1 7 Frigid line 2 0 Sloth or anger 2 1 Kitchen utensils 2 2 Fireplace rod 2 3 Binge 2 4 Mashed potato

A puzzle for starters. Answers on page 180

Across

Easy Crossword

babies Talking slanderously

1 2 Wheel shaft 1 3 Bucks and does 1 8 Gear teeth 1 9 Pal of Piglet 2 3 Ballet leap 2 4 Big smile 2 5 Pace 2 6 Complete bozo 2 7 Garments that

don’t reach the knees 2 8 24 sheets of paper 2 9 Diplomat in NYC, perhaps 3 0 Intensely interested 3 2 Artoo-____ 3 3 Unsmiling 3 8 Former MLB commissioner Bowie 3 9 B it of sweat

Jeans magnate Levi 4 2 No Doubt singer Gwen 4 5 “ Me neither” 4 7 Street shader 4 9 Proficient 5 0 Bridal covering 5 1 Hoosegow 5 2 Itch 5 3 Meanie 5 4 Actor Alan 5 5 Lock openers 5 7 Cubbyhole? 5 8 Pie ____ mode 5 9 20,000 Leagues Under the Sea harpooner ____ Land 4 1

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Fun!

Are We There Yet? By B r endan Emm e tt Q u igl e y 1

Hard Crossword

A puzzle for experts. Answers on page 180

Across

1 Space-saving bed 4 Light breaker 9 Swindle 14 “ That’s the

spot ...” “I am fortune’s fool” speaker 16 Approach dark 17 Added vitamin or mineral 20 PepsiCo energy drink 21 Autumn in N.Y. 22 Draw a bead on 23 Many a metrosexual 25 Large nut 26 Cheerful 29 Duplex, e.g. 15

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50 Kitchen gadget

brand 4G____ (cell phone Internet speed) 52 Drink in a Maugham title 53 “ I am such an idiot!” 55 R apidly shrinking sea 59 Penny Pritzker’s title 64 TV studio alert 65 Object of many prayers 66 Motel predecessor 67 Beaver creations 68 Device also called a rectifier 69 B rine-cured delicacy 51

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Fun!

Sudoku Warm-Up

How to Do a Sudoku Puzzle

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 180

Easy

4 5 7 5

8 4

8 9 2

7 7 9 6 6 7 3 5 2 6 8

4 7 9 Medium 1

9 4

7 9 6

1 7

4 1 6 8 3 9 2

8 2

9 4

3 8 7 6 4

2 5 6

3 8 2

9 5 4 2 7 9

8 6

7 9 4

5 4 6

Hard 1

7 9

4 9 8 2

Hard 2

5 6

9 2 3 4 1 3 9 7 8 6

6 3

Medium 2

5 3

1 4 7

1 4

5 1 5

8 3 6 7 3

6 4

1 9 2 5 6 5 3

4 4 9 8

8 7 1

2 5 2 3 7

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Fun!

More Sudoku Warm-Up

Easy

3 5

9 8 3 7 7 8 4

2 1 9

8 5 4 7 8 6 9 2

Medium 1

1 7

3 8 7 9 5 8 4 2 1 4 2 9

3 4 4 8 5

1 8 7 3

5 8

5 7

9 6

4 6 2 9 8 7 4

6 4 9

2 5

8 5 9 6 8 1

9 8 6 1

Hard 2

Hard 1

2 4

1 4 6

Medium 2

3 9

5 3

2 7 9

1 9

6 1 3 2

6 1 2 1

3 7

4 9 8

1 7

4 6 1 8

2 5 6

3 5 1 9

3 2 9

How to Do a Sudoku Puzzle

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 180

F2_FUN_SP.indd 178

10/7/13 10:37 AM

“But i don’t feel normal!” Carol’s Story I always thought I had a thyroid problem. Ever since the first set of symptoms started revealing themselves, which began right after the birth of our third child, I knew something was off. Exhaustion began to slowly creep up on me until it finally consumed me. It was draining. I have never experienced anything quite like it. No matter how many naps I took or how long I slept, it was still there. At first I blamed the fact that I was raising three children and holding down a full time job…who wouldn’t be exhausted? Then the next phase of symptoms began to roll in. I was cold all the time! It would be August in Texas and I’d be wearing a jacket to work. My hair and eyebrows began to thin out. Oh, and the brain fog. I honestly thought my memory loss was the first sign that I had Alzheimer’s. Over coffee with a friend, something I was consuming way too much of, I discussed with her what was happening to me. She said that it sounded like a thyroid issue, something I had always thought. Naturally, I went to my doctor, explained my symptoms and told him that I thought I was hypothyroid. He ran some tests, took blood work and scheduled my recheck. Two weeks later he told me that my blood work was normal. “But I don’t feel normal,” I told him. “Are you sure those results are right?” His answer was “yes,” and he offered me a prescription for an antidepressant. I told him, “No way!” While online, I stumbled upon the Hotze Health & Wellness Center website. It felt like it was written for me. I discovered that they used an innovative approach in diagnosing and treating hypothyroidism. I scheduled my appointment and was blown away by their professionalism. They explained to me that my symptoms were very common in women in my age group. They discovered that I had an imbalance in my female hormones that adversely affected my body’s ability to use thyroid hormones. I was prescribed bio-identical progesterone, estrogen and natural thyroid medication.

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Within two months, my life was transformed. My energy was back. I can keep up with my kids, husband and job. My fading memory returned to normal and I was finally able to sleep soundly again. I got my life back! If this sounds like something you or someone you love has been experiencing, it’s not “all in your head” and you don’t have to just deal with it as a part of getting older.

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Fun! Shape Up A N T S

N E H I

T E M P O

I D I O T

A B L E

V E I L

Are We There Yet?

T E S B H R U U E A R C T N P O T J A G M E S S Q I T S U N E K I I S U R S T H E K E R N I L A R M U D A T S E L S S N A

O O S T T T E R I C C I R S P O G L O U A R E N F I T R I N B E R S E P E N T A O E D S U R F T R I A N I G N E R E I D

B A C K B I T I N G

A X L E

D E E R

C A D S

D E T O O

S T E R N

S I T S B Y

O G R E

A L D A

K E Y S

C O P

O T P H H I ETA R O B E F E M I V E E L L N O B E N J D S A O M M N A I O N D

P R I S R O M E Y S U P E S T O P D ETA C H E L O I S O T B L O A M I N O X O L E D E R C E R A L S D I

M S O L P L E A I L U G E D H S E S I O M S N ETA N L T O H S E C L A H O D E

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Sudoku Warm-Up 3 1 9 4 5 6 4 2 3 7 8 5 7 6 1 9 6 3 8 4 1 8 5 2 6 2 7 4 5 9 4 2 1 9 8 5 3 8 7 2 7 9 6 1 3

2 8 9 1 7 3 6 4 5

6 1 2 5 3 8 7 9 4

8 5 4 7 9 6 3 1 2

7 9 3 2 4 1 5 6 8

EASY 8 9 6 2 5 4 3 1 7 4 7 8 9 2 5 1 6 3 7 8 2 6 3 9 5 4 1

5 1 4 2 6 9 3 7 8

3 8 2 5 4 7 9 1 6

7 6 9 1 3 8 5 4 2

1 9 6 3 8 2 4 5 7

4 3 8 6 7 5 1 2 9

MEDIUM 2 9 6 2 4 3 3 8 4 1 7 5 7 1 6 8 2 9 7 8 6 6 3 8 5 4 4 1 5 9 2 1 4 3 2 5 7 5 6 3 9 8 2 9 7 1

5 2 9 1 7 3 8 4 6

8 6 4 3 2 7 9 1 5

1 5 2 4 9 6 7 8 3

7 9 3 5 1 8 6 2 4

HARD 1 4 1 8 7 3 7 5 6 9 2 6 5 5 4 1 3 2 6 3 4 7 8 9 2 1 5 7 8 8 3 4 9 6 9 2 1

2 8 3 9 5 1 4 6 7

9 4 1 7 8 6 2 5 3

3 2 7 8 9 4 6 1 5

Cures “Sick Refrigerator Syndrome”

2 7 5 9 1 4 6 8 3

MEDIUM 1 2 8 5 3 4 6 3 9 8 1 1 7 4 6 9 3 9 1 7 8 8 2 6 9 5 5 4 7 2 3 7 6 8 4 2 9 1 3 5 6 4 5 2 1 7

7 2 5 4 1 6 3 8 9

1 7 3 5 4 8 9 2 6

6 5 8 2 7 9 1 4 3

9 4 2 6 3 1 5 7 8

6 9 8 2 1 5 3 7 4

5 1 4 6 7 3 9 2 8

HARD 2 8 4 7 3 3 1 2 9 5 6 9 8 7 3 8 6 1 2 5 7 6 9 4 2 2 7 6 5 4 8 3 1 9 5 1 4

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6 8 1 5 9 7 4 2 3

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More Sudoku Warm-Up 7 9 3 5 8 2 1 5 6 4 4 6 8 2 3 9 5 2 3 7 8 4 1 9 2 6 3 7 4 1 3 2 9 1 5 1 7 4 8 6 5 8 6 7 9

1 9 7 6 5 8 4 2 3

2 8 9 1 7 5 6 3 4

4 3 1 8 6 9 7 5 2

6 7 5 4 3 2 8 9 1

EASY 8 6 7 3 9 5 2 1 4 4 2 6 5 7 9 1 8 3 7 4 8 9 5 1 6 3 2

9 1 7 3 6 4 5 2 8

2 4 3 1 8 5 6 7 9

5 6 8 9 2 7 1 3 4

1 8 9 7 3 6 2 4 5

4 2 6 5 1 9 3 8 7

3 7 5 8 4 2 9 6 1

MEDIUM 1 9 1 2 4 6 6 5 8 9 1 4 7 3 8 2 7 6 9 3 5 1 8 5 7 4 3 2 4 1 8 2 4 1 6 7 5 3 7 2 9 8 9 6 5 3

3 7 5 2 9 6 8 4 1

8 2 9 4 6 5 3 1 7

7 3 6 1 2 9 5 8 4

5 4 1 8 3 7 9 6 2

MEDIUM 2 2 6 7 5 8 9 3 8 7 1 5 4 1 3 9 4 9 3 6 2 1 5 6 4 7 8 7 2 1 3 3 1 9 2 4 7 8 5 9 6 6 2 4 8 5

4 6 2 5 8 9 7 3 1

3 4 7 8 2 5 6 1 9

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1 5 6 7 9 4 8 2 3

HARD 1 7 2 4 1 9 8 5 2 1 6 3 8 2 1 9 6 4 3 8 5 5 7 6 4 3 9 1 7 8 5 2 9 6 4 7 3

9 7 5 8 1 3 4 6 2

6 3 4 7 9 2 5 1 8

5 1 2 4 7 8 6 3 9

3 6 7 5 2 9 8 4 1

8 4 9 3 6 1 2 7 5

HARD 2 6 8 9 7 2 7 3 5 1 5 4 9 9 6 1 2 5 4 8 3 3 2 7 4 7 3 6 1 8 1 5 6 4 9 2 8

2 4 6 8 1 5 9 3 7

5 9 7 3 6 8 4 2 1

4 6 2 5 7 1 8 9 3

1 8 3 4 2 9 5 7 6

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Business 170, 171 Check-6 866.662.6656 CheckSix.com 71 Dragon Products 877.783.5538 www.dragonproduct.com 99 Home Care Assistance 702.204.1436 www.luvhca.com 157 ITI Manufacturing 281.242.7030 ext. 29 www.itimanufacturing.com 168 Mosquito Joe 855.275.2563 www.mosquitojoe.com 162 Pace Butler Corporation 800.248.5360 www.pacebutler.com 69 Right at Home 877.697.7537 www.rightathomefranchise.com 158 Seniors Helping Seniors www.seniorshelpingseniors.com i161 Thompson Cigar 813.882.4605 www.thompsonspecials.com IFC-1 Trace3 trace3.com/bigdata 163 Volusion Software www.volusion.com/soar

Computers and Communication 153 7

8x8, Inc. Phone Service 866.848.3109 www.8x8.com/southwest Asus Computer International 510.739.3777 usa.asus.com

Consumer With its bright 5.0" display, spoken turn-by-turn directions and innovative features, the sleek nüvi® 52LM offers dependable, easy to use driving guidance. Maps of the lower 49 states, with lifetime map updates*, let you easily find addresses and millions of points of interest. Lane assist with junction view indicates the proper lane for your turn or exit. * Lifetime Maps entitle you to receive map updates when and as such updates are made available by Garmin during the useful life of 1 compatible Garmin product or as long as Garmin receives map data from a third party supplier, whichever is shorter. For the meaning of a product’s “useful life” and for other important terms and conditions, please see www.garmin.com/numapslifetime

EnTER AT SpIRITmAg.COm ( only one entry per person)

OFFICIAL RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE AN ENTRANT’S CHANCE OF WINNING. To enter, go to spiritmag.com and click on the Sweepstakes. Entries must be received no later than midnight, November 30, 2013. Entrants must be at least 21 years of age. Employees of Pace Communications, Inc., Southwest Airlines, all contest sponsors and their immediate families are not eligible. The winner will be selected in a random drawing by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, on or about December 15, 2013. Only one entry per person is allowed. Odds of winning are dependent upon number of entries received. For a list of winners, send self-addressed, stamped #10 envelope to SOUTHWEST AIRLINES SPIRIT SWEEPS/GARMIN, Pace Communications, 1301 Carolina Street, Greensboro, NC 27401. The winner will be notified (by email or telephone). If the winner does not agree with the rules of the contest, or does not meet the requirements to be eligible to enter this contest, winner will be excluded as a possible prize winner. Federal, state and local taxes are the responsibility of the winner. Local taxes are the responsibility of the winner. Void where prohibited by law, and all federal, state and local laws apply. The winner will receive a 1099 IRS tax form. Promotional value is $530. Prizes are non-refundable, non-transferable, are not redeemable in cash, and may not be substituted. Restrictions may apply.

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Adirondack Beaver Blankets 440.286.1998 www.adirondackblankets.com IBC Alarm.com 877.389.4033 www.alarm.com/spirit 12 Billiard Factory 888.647.6611 www.billiardfactory.com/swa i161 Colsen Keane 704.750.9887 www.ColsenKeane.com 9 FUJI FILM fujifilmXM1.com/air3 11 GARMIN International Garmin.com/nuvi 177 Gravity Defyer 800.429.0039 www.gravitydefyer.com/ND3LDN1 74-75 It’s Just Lunch 800.858.6526 www.itsjustlunch.com 159 Luggage Online 888.958.4424 www.luggageonline.com 159 MacNeil Automotive Products Ltd. 800.441.6287 www.weathertech.com 100-101 Onnit Labs www.Onnit.com/SWA 173 Paul Frederick 800.247.1417 www.paulfrederick.com/exclusive 10 Pinto Ranch 800.393.8001 www.pintoranch.com 98 Selective Search, Inc. 312.396.1200 www.selectivesearch-inc.com

10/10/13 2:02 PM

67 39 50

Shags 855.71.SHAGS (74247) www.shags.com Strawberry Hill Poviticia Co. 800.634.1002 www.povitica.com The Walking Company 800.642.9265 www.TheWalkingCompany.com Titanic the Artifact Exhibition, Bodies the Exhibition, Titanic the Experience 404.842.2639 prxi.com Tito’s Handmade Vodka www.TitosVodka.com Z Clip zclip.com

Education 156 2-3

Auburn University Executive MBA Programs 877.AUB.EMBA www.AuburnEMBA.org UC San Diego www.ucsd.edu

Health, Medical 169 160 179 73 66

Baylor Health - Oncology 800.4BAYLOR BaylorHealth.com/CancerCare Center for Regenerative Medicine 305.866.8384 www.arthritisusa.net Hotze Health & Wellness Center 888.504.3063 www.hotzehwc.com Mdrive www.MDriveSW.com Play AgainTM 317.697.1495 www.playagainnow.com

Hotels, Resorts & Conferences 95

Aloft Hotels alofthotels.com 29 Bally’s Veronic Voices 855.234.7469 veronicvoices.com 19 Blue Man Group at The Venetian 800 BLUEMAN www.BLUEMAN.COM 91, 199 Chumash Casino 800.CHUMASH www.chumashcasino.com 47,49 Cirque Du Soleil 866.540.0767 www.cirquedusoleil.com/lasvegas 97 Element Hotels elementhotels.com 93 Four Points by Sheraton fourpoints.com/getmore 45 Gila River Gaming Enterprises 800.WIN.GILA WinGilaRiver.com 65 House Of Blues Las Vegas/ Santana houseofblues.com/santana 26 Inn of the Mountain Gods 888.545.9011 www.innofthemountaingods.com 53 LVC Caesar’s Entertainment Rod Stewart 888.9.AXS.TIX www.thecolosseum.com 59 MGM Grand David Copperfield www.mgmgrand.com/DavidCopperfield 36 Miracle Mile Shops 888.800.8284 www.miraclemileshopslv.com 13 Montelucia Resort & Spa 888.627.3100 www.montelucia.com 15 Rio Penn & Teller 702.777.7776 www.riolasvegas.com 23 Ritz Carlton Hotel Lake Tahoe 877.705.8014 www.RCR-LakeTahoe.com 178 Southernmost Hotel Collection www.southernmostresorts.com 41, 55 Station Casinos www.SCLV.com/SWA 35 Stratosphere 702.380.7777 www.stratospherehotel.com

10/11/13 10:51 AM

Real Estate

Adventure in Memphis

117

K Hovnanian Homes www.khov.com/southwest Ritz Carlton Hotel Lake Tahoe 877.705.8014 www.RCR-LakeTahoe.com

Restaurants i161 i161 i161 92 4-5 i161 94 i161 12 154 i161

Best American Steakhouses 727.466.0433 www.bestamericansteakhouses.com Best of Italian 727.466.0433 www.bestofitalian.com Frenchy’s Stone Crab 888.934.1030 www.frenchystonecrab.com Howl at the Moon 312.644.2262 www.howlatthemoon.com Landry’s 800.552.6379 www.landrysrestaurants.com Medieval Times 888-WE-JOUST www.medievaltimes.com Primetime Top Ten 850.484.3030 www.primesteakhouses.com Rodizio Grill 303.868.2578 www.rodiziogrill.com Texas de Brazil www.texasdebrazil.com Tilted Kilt www.tiltedkilt.com World’s Best Seafood 727.466.0433 www.worldsbestseafood.com

Travel 164 90 61 25 63 98 17 68 42

175 21 92 30 175 72

Arizona Commerce Authority 866.306.8091 ArizonaKnowHow.com Birmingham-Shuttlesworth International Airport www.flybirmingham.com Country Inn & Suites countryinns.com/sw2x Greater Birmingham CVB 800.458.8085 www.birminghamal.org Greater Phoenix CVB www.visitphoenix.com K1 Speed 888.K1.KARTS www.K1Speed.com New Mexico Department Of Tourism www.newmexico.org Salt Lake City International Airport www.slcairport.com Scottsdale Convention & Visitors Bureau 800.407.2216 www.scottsdalewesternexperience. com SuperShuttle 800.BLUEVAN www.supershuttle.com The Florida Keys/Key West 800.527.8539 fla-keys.com/keywest The Parking Spot 312.780.2200 www.theparkingspot.com Traveler’s Choice www.travelerchoice.com Tubac Golf Resort And Spa 800.848.7893 tubacgolfresort.com Wally Park 800.PK.WALLY www.wallypark.com

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ArtsMemphis 901.578.2787 artsmemphis.org 123 Autozone autozone.com 127 Baptist Memorial Health Care 800-4-BAPTIST baptistonline.org 135 Charles Vergos’ Rendezvous 901.523.2746/1.888.HOGSFLY hogsfly.com 111 Elvis Presley Enterprises 800.238.2000 Elvis.com 119 FedEx 800.GoFedEx FedEx.com 125 First Tennessee Bank 800.382.5465 firsttennessee.com 135 Genghis Grill/The Chalak Group of Companies 888-GENGHIS genghisgrill.com 109 Greater Memphis Chamber 901.543.3500 memphischamber.com 133 LeBonheur Children’s Hospital 901.287.5437 lebonheur.org 127 Madison Hotel 901.333.1200 madisonhotelmemphis.com 107,137 Memphis Convention & Visitors Bureau 901.543.5300 memphistravel.com 105 Memphis-Shelby County Airport Authority mscaa.com 133 National Civil Rights Museum 901.521.9699 civilrightsmuseum.org 121 Service Master servicemaster.com 131 St. Jude Children’s Research Hospital 901.595.3300 stjude.org 135 Sun Studio 800.441.6249 sunstudio.com 129 The Peabody Hotel 901.529.4000 peabodymemphis.com 115 The University Of Tennessee Health Science Center 901.448.5500 uthsc.edu 111 Tupelo Convention & Visitors Bureau 800.533.0611 tupelo.net

Spirit of Reno Tahoe 145 147 144 144 151 152 149 143 141 150

Atlantis Casino Resort & Spa 800.723.6500 atlantiscasino.com Harrah’s Lake Tahoe Casino 1.800.HARRAHS TotalRewardsTahoe.com Hyatt Regency Lake Tahoe 888.510.0529 laketahoe.hyatt.com Lake Tahoe Resort Hotel 800.988.9850 TahoeResortHotel.com North Lake Tahoe www.GoTahoeNorth.com Reno Airport renoairport.com Reno Tahoe www.FlyRenoTahoe.com Squaw Valley/Alpine Meadows 877.846.2547 squaw.com Visit Reno Tahoe www.VisitRenoTahoe.com Watson Rounds Law Firm 800.977.7577 www.watsonrounds.com

10/11/13 10:51 AM

Spotlight

PICK A CARD

It’s easy to choose and easy to use.

The Gift That Keeps On Giving The southwestgiftcard® can really take you places. Travelers throughout the nation and beyond book travel at southwest.com for business trips, family reunions, holidays, and special occasions. But some may not know that, in addition to flights, hotels, and car rentals, we also offer southwestgiftcards, which give recipients the Freedom to travel to their destination of choice. The cards help turn travel dreams into reality from coast to coast, and we’ve had the privilege of hearing from satisfied Customers about their awesome experiences. Since 2009, we’ve hosted the 12 Days of LUV contest, which has sparked excitement from our Facebook, Twitter, and Instagram followers around the globe. For 12 days each holiday season, we award a $1,000 southwestgiftcard to one lucky winner per day. Winners are chosen based on images they share with us via Instagram. The most creative submission in response to our theme of the day earns the daily prize. All the images are then shared with our followers on Facebook and Twitter. While we hear many stories from Customers about their adventures, on one extremely memorable occasion a contest ultimately led to a life-

changing event. Last year, after winning a 12 Days of LUV prize, one ecstatic Customer decided to take a leap of faith, using his gift card to visit his out-of-state girlfriend. Little did she know he was planning to propose! Saving for a diamond ring is no easy task, and our 12 Days of LUV contest came just in the nick of time. The $1,000 gift card covered the Customer’s air expenses, helping make the proposal extra special and easier on his wallet. The added bonus? She said yes! We LUV playing a small part in the events that define our Customers’ lives. Where will your next trip take you, your friends, family members, or coworkers? Hopefully it’s somewhere you’ve always dreamed of visiting! For more information on how a southwestgiftcard can help get you there this holiday season, visit southwest.com/ giftcard. And keep an eye on our Facebook page for upcoming details about this year’s 12 Days of LUV contest. It’s a win-win. —Paige Gonzalez

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Start planning your own getaway when you join Rapid Rewards! Thanks to unlimited reward seats, Emily was able to use her Rapid Rewards Points for a great western adventure in Boise with her husband. Soaring over the treetops, the pair had a great time zip-lining through the forest and admiring the sights. They took time to visit family and even met their niece for the rst time! Emily picked Boise. Where will you go with Rapid Rewards? Join Rapid Rewards to earn points toward your next vacation! Sign up at southwest.com/spirit, or text SPIRIT to 72743. Message and Data Rates May Apply. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Offer is only valid for new-Member enrollment. Automatically receive 250 bonus points for enrolling in Rapid Rewards. Opt in to receive both Rapid Rewards e-mail communications, stay subscribed for at least three months, and then 500 bonus points will be deposited automatically into your account. Benets apply to points transactions. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

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Southwest Airlines

A great experience matters to you, so it matters to us.

22,158

What We Charge for Changing a Flight 2

365

Hours of Free live TV Available on Southwest Flights This Week

Days of the Year With No Blackout Dates

Rapid Rewards® Points for Each Dollar Spent on Business Select®3

Hours Before a Flight You Are Automatically Checked in With EarlyBird Check-In®

southwest.com/whatmatters Visit this site for free with inflight WiFi.

Based on average flight time for WiFi enabled aircraft during the week of 8/20/2013-8/26/2013. Limited time. Where available. Courtesy of Dish. Available on a customer’s personal device. 2Fare difference may apply. 3Rapid Rewards earned points are calculated using base fare and excise tax. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co. All information is based solely on Southwest Airlines operational data, and excludes AirTran Airways. 1

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10/3/13 2:44 PM

Community Outreach

Compassion in Action As a Senior Specialist for Community Programs at Southwest Airlines, I have the privilege of helping and supporting the 45,000 Southwest and AirTran Airways Employees who roll up their sleeves and volunteer in the communities where they live and work. I have heard many great stories of how our Employees make a difference across the nation, including that of Baltimore/Washington-based First Officer Paul Koch. Imagine calling 911 and not having anyone show up to help in a crisis. As a volunteer paramedic for the Lexington Park Volunteer Rescue Squad and St. Mary’s County Advanced Life Support Unit, Paul works hard to make sure that doesn’t happen. He answers life-saving calls every time he is on duty, and the overwhelming needs of his community keep him going back. Paul’s wife and three kids have also become involved, and there are times when the entire ambulance is staffed by members of the Koch house. St. Mary’s chief, Gary Easley, reports that Paul, the assistant chief, responded to more than 600 calls in the past year— that’s 11 percent of the total calls fielded by his squad of 40. For his efforts and dedication, Paul received the Top Responder Award this year. While Paul understands that he can’t save every patient, he also knows that sometimes what may seem like the smallest gestures of comfort are what matter most, like holding a dying cancer patient’s hand all the way to the hospital. Paul has witnessed tragedy, but he’s also seen the relief of a drawn breath,

How one Southwest Employee saves lives in his spare time.

ATTENTIVE AID Paul Koch, a Southwest Airlines First Officer, volunteers in his community as a paramedic.

the joy of a family reunited, and the wonder of bringing a new life into the world. Since 2010, Paul has recorded more than 3,000 volunteer hours—the equivalent of flying coast-to-coast 615 times— and has earned the organizations he volunteers with the maximum allotment of tickets through Southwest’s Tickets for Time Program. (For every 40 volunteer hours our Employees contribute to a qualified 501(c)(3) nonprofit or school in our database, that organization is eligible to receive one free roundtrip ticket anywhere Southwest flies, with a maximum of six tickets in a calendar year.) I am thankful for Employees like Paul who make their corners of the world better places. Paul’s story has inspired me, and I hope it inspires you to see what you can do in your community. —Stephanie Schaller

NOVEMBER 2013 SPIRIT

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Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines. BUSINESS SELECT® Our most rewarding fare guarantees priority boarding in the A1-15 group, maximum Rapid Rewards® Points, Fly By® lane access, and a free premium drink on day of travel. southwest.com/ getbusinessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort. And those traveling on our -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and pivoting overhead bins.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear. Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week. Planning your next vacation just got easier! Sign up today at southwest. com/email.

EARLYBIRD CHECK-IN SM

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

WIFI & ENTERTAINMENT

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty? You’ll find our drink menu on page 195.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the No. 1 domestic airline to work for you. southwest. com/corporatetravel

Our -700s and -800s feature a wireless, satellite-based network that allows you to connect to the Internet and watch live TV and video on demand on your device.

GIFT CARDS

Give the gift of travel. You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Rapid Rewards® A-List and A-List Preferred Members and Customers who purchase Business Select® fares can speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

Any trip, any day. Get unlimited reward seats and no blackout dates.* Real rewards you can really use.* Sign up at southwest.com/jet. *Applies to Points transactions.

PAWS

Small dogs and cats are welcome to fly in the cabin with you. Bring Fluffy along for your next trip—your pet deserves a vacation too! southwest.com/pets

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got 14 car companies to choose from and the same low rates as the other guys. Plus, earn Rapid Rewards Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

If you’re on a trip or have one coming up, our new mobile site and mobile app make it easier to fly Southwest Airlines. Check-in and check the status of your upcoming flights, or book additional trips all from the palm of your hand. Visit mobile.southwest. com, or download the app today.

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee program, you can feel confident that you’ve secured the best deal on your hotel stay. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

NOVEMBER 2013 SPIRIT

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways. BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty? You’ll find our drink menu on page 195.

A2B BUSINESS TRAVEL PROGRAM Take advantage of the AirTran business program. Benefits include fewer rules and restrictions, priority seating, and priority boarding. a2bcorporate.com

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

CHARTERS

A+ REWARDS

A+ Rewards. The simple, quick, and easy rewards program. aplusrewards.com

NET ESCAPES

The only thing better than our low fares is never missing a single one. Sign up for our deals e-mail for savings on flights, hotels, car rentals, and more! net-escapes.com

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Flight Service

Please abide by public announcements from Flight Attendants concerning electronic devices. En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos. Always Permitted Pueden usarse en todo momento dentro del avión

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-canceling Headphones Auriculares que aislan el ruido

Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Permitted Above 10,000 Feet Permitidos al volar a una altura mayor de 10,000 pies Only devices with transmitting capabilities disabled are permitted above 10,000 feet. Note that WiFi (802.11) devices may be used on aircraft equipped with our inflight Internet service when authorized. Please use headphones when using portable electronic devices. Sólo se permiten los dispositivos con la capacidad para transmitir datos desactivados cuando se vuele a una altura mayor de 10,000 pies. Nota que los dispositivos WiFi (802.11) pueden ser usados en los aviones equipados con nuestro servicio de Internet durante el vuelo, cuando sea autorizado. Por favor, usa auriculares al usar dispositivos electrónicos portátiles.

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares (en modo GAME o AIRPLANE)

Personal Digital Assistants (PDAs) or Handheld Computers Agendas electrónicas (PDAs) o computadoras de mano

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Remote-controlled Toys Juguetes de control remoto

Two-way Radios (Walkie-talkies) or Scanners Radios emisores/receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Bluetooth and Wireless Devices Dispositivos Bluetooth e Inalámbricos

Remember Recuerda CREW INTERFERENCE

ELECTRONIC DEVICES

PETS

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request. Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

NOVEMBER 2013 SPIRIT

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International Connections Terminal Maps

For departure times and gate numbers, check airport monitors or ask a Gate Agent. Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Terminal B

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

Atlanta (ATL)

TICKET COUNTERS

DOMESTIC DEPARTURES

INTERNATIONAL DEPARTURES

AIRTRAN ARRIVALS (FROM INTERNATIONAL)

RECHECK LOCATION

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel. • You will then proceed through customs to clear checked and carryon baggage. • Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip. • If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfield-Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B Level 3 Level 2

International Arrivals NOVEMBER 2013 SPIRIT

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Inflight Entertainment

Information

WIFI

$8 all day per device on WiFienabled aircraft* • Browse the Web, check e-mail, and stay in touch while in the air. • In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. TV

•

FREE, compliments of DISHt! Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes. NFL RedZone is a premium option and is available for purchase on Sunday afternoons during regular football season. Compatible device information can be found on the Inflight Entertainment Portal. DISH is a registered trademark of DISH Network L.L.C.

INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer. • WiFi, TV, and Movies are all accessible from the homepage of the portal. HOW TO ACCESS

Every device is different, but here are the basic steps: • Once the Flight Attendant has announced it is safe to use approved portable electronics, turn on your WiFi-enabled device, and set to airplane mode. • View available wireless networks, select “Southwest WiFi,” and connect. • Launch your Web browser, and you will be directed to the Inflight Entertainment Portal (you might need to hit “refresh”).

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything. Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld). • Look for the “gogoinflight” signal, then connect. • Launch your Web browser, and sign up.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session). Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

MORE INFORMATION MOVIES

$5 per movie, per device on WiFi-enabled aircraft • Choose from a wide selection of popular titles, including recent releases, classics, and children’s films. • Movies can only be viewed inflight and are not accessible on the ground.

* Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled. • Service on flights to/from Puerto Rico is currently not available for the entire flight.

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Customs & Immigration

Beverage Menu

• Canadian Club Reserve • Tanqueray Gin

• Bacardi Rum • Baileys Irish Cream • Finlandia Vodka

• Coors Light • Heineken • Corona Extra

WINE $5 • Coastal Ridge Chardonnay • Coastal Ridge Merlot

BEER $5 • Michelob Ultra • Bud Light • Miller Lite

Information

LIQUOR $5 • Dewar’s Scotch • Jack Daniel’s • Wild Turkey

PREMIUM BEVERAGES $3 • vitaminwater XXX (Açai-Blueberry-Pomegranate)

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters. • Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country. • Lines 5 and 6 may be left blank if not using a passport. • On Line 9, enter FL for AirTran, followed by your specific flight number. • Please read both sides of the declaration. • Sign at the “X.” 1

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico. How to complete this form: • Complete sections 1–6. • Once completed, sign and date the form. 2

3 MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) on flights bound for Mexico. How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form. • Once completed, sign and date the top portion of the form. • Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers. What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs. • Make sure to retain the bottom portion of the form.

COMPLIMENTARY BEVERAGES • Seagram’s Coca-Cola Seltzer Water Coke Zero • Tomato Juice Diet Coke • Mr & Mrs T Sprite Bloody Mary Mix Sprite Zero • Minute Maid Dr Pepper Cranberry Diet Dr Pepper Apple Cocktail Seagram’s • Minute Maid Ginger Ale Orange Juice • Seagram’s Tonic Water • • • • • • • •

Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

LIQUOR $6 • Tanqueray Gin • Finlandia Vodka

• Dewar’s Scotch • Baileys Irish Cream

• Jack Daniel’s • Bacardi Rum

• Becks • Amstel Light

WINE $6 • Coastal Ridge Chardonnay • Coastal Ridge Merlot

COMPLIMENTARY BEVERAGES • Seagram’s Ginger Ale • Seagram’s Seltzer Water • Seagram’s Tonic Water • Minute Maid Cranberry Apple Cocktail

• Coca-Cola • Diet Coke • Coke Zero • Sprite • Sprite Zero • Noncarbonated Purified Drinking Water

* Hazelnut and regular creamer available

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans. Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

BEER $5 • Budweiser • Bud Light • Michelob Ultra

• Minute Maid Apple Juice • LIFT Coffee* • Decaf Coffee* • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water

• Minute Maid Apple Juice • Minute Maid Orange Juice • Mr & Mrs T Bloody Mary Mix • Regular Coffee and Decaf Coffee • Tea

NOVEMBER 2013 SPIRIT

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Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

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Rapid Rewards and A+ Rewards Partners +

Southwest Airlines® and AirTran® Airways have merged to create a more rewarding network! Now you can earn flights to more destinations faster with Rapid Rewards® and A+ RewardsSM. Earning rewards has never been easier or more convenient. You can even transfer your rewards between programs for easy redemption. With over 95 combined destinations waiting to be explored, join both loyalty programs today to make the most of your travels.

Southwest Airlines Rapid Rewards Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations. You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits. • Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Higher priority boarding • Free Inflight WiFi (only on WiFi- enabled planes) • 100% point-earning bonus

UP TO

750

BONUS POINTS!

Want to redeem your rewards even faster for a flight? Remember, Members of both Rapid Rewards and A+ Rewards can transfer rewards between programs! Learn more at rewardsfarther.com/program-updates.

AirTran Airways A+ Rewards A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Elite status gets you more. • Two-year redemption period on all A+ Rewards Credits earned*** • Complimentary Business Class upgrades at the time of booking on select fares† • First and second bag fees waived (weight and size limits apply) • Complimentary Business Class upgrades available at the gate 40 minutes prior to departure for all Coach Fares††

Visit aplusrewards.com to enroll in A+ Rewards! Message and Data Rates May Apply. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Offer is only valid for new-Member enrollment. Automatically receive 250 bonus points for enrolling in Rapid Rewards. Opt in to receive both Rapid Rewards e-mail communications, stay subscribed for at least three months, and then 500 bonus points will be deposited automatically into your account. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. ***Two-year redemption period applies only to A+ Rewards Credits earned after Elite status is attained. †Valid only on Y and B Fares. ††Complimentary upgrades awarded 40 minutes prior to departure will be assigned if available according to order of checkin. A+ Rewards seats are subject to availability and blackout dates. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

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Do More With Your Points! RAPID REWARDS®

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card! Premier Card Exclusive Benefits: Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines. Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases. Earn 1 point per $1 spent on all other purchases. Earn 6,000 bonus points every year after your Cardmember Anniversary. Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more. Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change. See southwest.com/applytoday for pricing and rewards details.

More Partners Means More Rewards! Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today! Hotels

Receive 600 points per qualifying stay. JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Everyday Earning Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn 12,500-50,000 points with a new mortgage from Chase. For more information, visit chase.com/swa.

Earn points for sharing your opinions with e-Rewards. Visit e-rewards.com/southwest to join now!

Earn points when you choose Energy Plus® to supply your electricity in participating states*. Learn more at southwest.com/energyplus.

Texas residents, earn up to 27,000 points with the Reliant Secure® 24 plan with Rapid Rewards. Visit reliant.com/southwestrapidrewards.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Shopping Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more! Rapid Rewards Members can earn 1,000 points on each order of $29.99 or more. Visit teleflora.com/rapidrewards.

Entertainment Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, PA, and TX.

NOVEMBER 2013 SPIRIT

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Where We Fly PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

Route Map

SPOKANE

EAST

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS

MILWAUKEE RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

AKRON/

INDIANAPOLIS DAYTON

DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA BRANSON

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

AMARILLO

SAN DIEGO

TULSA

NASHVILLE MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO JACKSON

MIDLAND/ODESSA

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

CANCÚN

MEXICO CITY

All international and some domestic service provided by AirTran Airways.

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PANAMA

9/30/13 2:27 PM

EASTERN TIME

PORTLAND MANCHESTER ALBANY

ROCHESTER GRAND RAPIDS

KEE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

OUISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

ILLE

CHARLOTTE

u nlimited

GREENVILLE-SPARTANBURG

GHAM

ATLANTA

action

CHARLESTON

LESS THAN 2 HOURS NORTH OF LOS ANGELES

COLA

PANAMA CITY BEACH

JACKSONVILLE

IN THE SANTA BARBARA WINE COUNTRY.

ORLANDO TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

KEY WEST SAN JUAN

WE’RE ALL ABOUT

PUNTA CANA CANCÚN

MONTEGO BAY

800.248.6274 ARUBA

CHUMASHCASINO.COM

MUST BE 18 OR OLDER. PLEASE GAME RESPONSIBLY.

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The “If” List

Sheryl Crow, if you had a favorite mistake, what would it be? I think the question should be, “Who would it be?”

If you could cook one meal for us, what would it be? Chicken and dumplings. If you could give your 10-year-old self one piece of advice, what would it be? Never get a perm. If you had to choose a personal credo, what would it be? Accept yourself for who you are.

If, in your dreams, you could have created any one work of great art— a song, a painting, a movie—by another artist, what would it be? I would have written the song “Yesterday.” If a picture paints a thousand words, what are you doing in that picture? Texting.

The Grammy winner’s debut country album is titled Feels Like Home.

If you could create for yourself a perfect day, what would you do? Sleep until 9 a.m., have morning coffee, take my boys hiking, have a picnic, and then spend the rest of the day outside with them. If you could wish one thing for your future, what would it be? Happiness.

Photography by Dan Hallman/Invision/AP

If every day is a winding road, what did you see today? Lots of construction on my way to take my son to school and then three red-tailed hawks coming up my driveway. That must be a good sign.

What About You? If you could relive any one day of your life, which would it be and why? Submit your answer at spiritmag.com/if. Our favorite responses will be published in an upcoming issue of Spirit. 200 spirit november 2013

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Ready. Set. Go.

Feel free to take off. Everything at home is under control.

Alarm.com is sold exclusively through Authorized Security Dealers. To find one near you, visit:

www.alarm.com/spirit

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ÂŠ 2013 Alarm.com. All rights reser ved.

9/27/13 12:01 PM

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Thanksgiving – Thursday, November 28th Gather with friends and family around our table. Some of your favorite restaurants will be open. Visit our websites for more information.

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YOUR GIFT TO THEM… OUR GIFT TO YOU!

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GIVING HAS NEVER BEEN THIS MUCH FUN! BEGINNING NOVEMBER 11, 2013, BUY A GIFT CARD FROM OUR RESTAURANTS AND RECEIVE A REWARD CARD FOR YOU. VISIT LANDRYSINC.COM/ GIFTCARDS FOR MORE INFORMATION AND TO PURCHASE.

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