June 2018

SOUTHWEST THE MAGAZINE

TRUE HEARTS JUNE 2018

Amid adversity, BMX champs Sam and Alise Willoughby hold fast to each other.

JUNE 2018

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DAT I N G C O N N E C T I O N S

 IT'S JUST LUNCH CLIENTS

RICK SWANSON Technology Partner EDUC: MS, VA Tech INTERESTS: Cooking, travel, tech

KRISTINA KERN Founder, Stella*s PopKern EDUC: BBA, UKY INTERESTS: Travel, skiing, food

DATING. UNPLUGGED!

CLICK, TAP, SWIPE, REPEAT. IT’S ALL SO… IMPERSONAL. ONLINE DATING WAS SUPPOSED TO MAKE FINDING SOMEONE EASIER, SO WHY DOES IT FEEL LIKE SUCH A CHORE? With a career that took up a lot of

Today, Rick credits It’s Just Lunch

research and found it to be the right

his time and energy, online dat-

with introducing him to the love of

“match” for me.

ing had begun to feel like Rick

his life, Kristina.

Swanson’s second job. He spent hours filtering through online dating profiles and arranged multiple dates on his own—but time after time, the spark just wasn’t there.

There had to be a better way.

That’s when Rick saw an ad for It’s Just Lunch (IJL) in an airline magazine and decided to give matchmaking a try.

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Life before It’s Just Lunch?

What was working with a matchmaker like?

Kristina: My dating life was to-

Rick: The interview process was

tally scattered and unfulfilling. I had just started Stella*s PopKern and, as a single mother, I just found the whole online dating thing completely

unmanageable

and

daunting. I wanted someone who knew me to “fix me up” and when a friend suggested IJL, I did some

really valuable. Sandra, my matchmaker, was genuinely interested in learning about me. She really wanted to understand what I was looking for in a woman, what I found attractive, what I found interesting, what intrigued me. We talked about my work, my outside interests, etc.

11/6/17 2:12 PM

Promotion

When someone is leading you through the process, it makes you think. Sandra got me to reflect honestly on what I was looking for.

Best part of the IJL experience?

K: It was super easy because IJL arranged the dates. All I had to do was get ready and meet at the restaurant.

And unlike online dating, I felt that my dates were interested in meeting quality people, not one-night stands.

Your matchmaker calls you up with a match and then gives you the details of the date. All you have to do is show up and have fun!

How has your life changed since? to be is back again. Having somebody to share life with, who is even more passionate than you are is special. I’m a radically happier person than I was.

quently impersonal world. Having a real person on your side, helping to find

on creating high quality matches in low pressure situations. In 26 years, dates.

Make

meeting

20%

15%

MORE THAN ONE HOUR

30 MIN OR LESS

ONE HOUR

someone

800-858-6526 or itsjustlunch.com.

After swapping phone numbers with someone you are attracted

we get to know you and your relationship goals.

to, do you text or call? Percent of singles who text by age:

57%

67%

2. Your match is hand-selected and

at ease with anyone else.

your date arranged. We’ll even make the restaurant reservations.

AGE 45-54

AGE 35-44

43%

AGE 55-64

80%

AGE 25-34

30%

AGE 65-74

3. Meet your date face to face over lunch or drinks after work.

4. Call us with feedback after your

I mean, who else could take some-

date.

thing as commonplace as popcorn and

5. Put your membership on hold if

IT'S JUST LUNCH MATCHMAKERS

14%

special a priority. Get in touch at

just be who I am, and I’ve never felt so



19%

15%

they’ve set up millions of first

that I am confident! I can

refreshing.

5 MIN OR LESS

16%

DON'T KNOW

The success of It’s Just Lunch is built

own skin. He loves the fact

turn it into a food group? It’s totally

IMMEDIATELY

the right partner is a huge plus.

1. Through a series of conversations,

things she enjoys, the passion she has…

“first date” again?

fast paced, always connected, and fre-

K: He’s comfortable in his

smart. The way she ‘geeks out’ on the

decide if you want to see a

R: Dating is a real challenge in our

IJL SIGNATURE MATCHMAKING PROCESS:

ity; she’s self-confident and brilliantly

How long does it take you to

Advice for singles considering IJL?

What makes you two a great match?

R: She’s got this gigantic personal-

DATING TRENDS

R: It’s like a piece of me that had ceased

sparks flew! (No sparks? No problem.

We’ll get to work on your next match.)

You receive a text from guy / girl you just had a good first date with. Thoughts?

79% LOVE IT MELISSA BROWN

SARA DARLING

JULIE LOPEZ

"Dating shouldn’t feel

“ The best way to get to

“Dating is such an

like a job. Finding a

know someone is face to

important part of your

match takes a lot of

face. You can only feel

life and shouldn’t be left

work – but let it be my

“chemistry” if you are

to chance. You’ve got to

job. Then you can go

next to someone looking

be proactive and market

have the fun."

into their eyes.”

yourself.”

20% TOO SOON

1% CREEPY

IT’S JUST LUNC IT’S JUST LUNCH 800.858.6526 ItsJustLunch.com Source: IJL Singles Survey

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June 2018

Alise and Sam Willoughby are both Olympic silver medalists.

52 One Winning Couple

A shared love of BMX first brought Alise and Sam Willoughby together. In the years since, that bond has seen them through wins as well as losses, and happiness alongside hardship.

8 Southwest june 2018

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68 Nice to Meet Me

Before his child is born, Jesse Hughey sees what he has in common with other Jesse Hugheys— and susses out how the shared moniker has shaped their lives. What’s in a name, after all?

PHOTOGRAPHY BY PETER YANG

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Stories told in stone.

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CONTENTS June 2018

40

38

44 Play

Work

16 Gary’s Greeting 18 Saludos de Gary 20 Our Star 22 The A-List 24 Spotlight 26 Community Outreach 28 You Made Our Day

37 Embrace the outdoors with a smoky cocktail, find the best elotes, and stay the night at Hotel Covington.

45 See what inspires

the co-founder of Rifle Paper Co.,

journal in a creative

new way, and give your work wardrobe an upgrade.

32 From the Editor 33 Feedback 90 Fun! 93 Advertiser Directory 95 The Southwest Guide 108 One Question

SOUTHWEST THE MAGAZINE

In Every Issue

R

sapien

TRUE HEARTS

by JUNE 2018

Amid adversity, BMX champs Sam and Alise Willoughby hold fast to each other.

JUNE 2018

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our cover / Photography by Peter Yang

PHOTOGRAPHY BY WING TA (WOMAN), NICK CABRERA (COCKTAIL), KEVIN LYNCH FOR PARAMOUNT NETWORK (KEVIN COSTNER); COURTESY OF HOTEL COVINGTON

108

10 Southwest june 2018

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June 2018 EDITORIAL editorial director Jay Heinrichs creative director Kevin de Miranda executive editor Mark Shimabukuro editors Tommie Ethington Bradford Pearson associate editor Melissa Flandreau designers Desiree Espada Kim Thwaits junior designer Natalie Perez editorial assistant Kiley Faulkner art intern Daniel Alvarez contributors Michael W. Brough, Nick Cabrera, Kasumi Chow, Jesse Hughey, Ben Marshall, Tony Rehagen, Rob Wilson, Peter Yang web development, pace interactive Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@southwestmag.com.

SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at Southwest.com.

ceo & owner Bonnie McElveen-Hunter chairman emeritus Eugene Johnston secretary-treasurer Patricia M. McConnell president Jason Whiting chief operating officer & chief financial officer Leigh Ann Klee vice president, production James A. DeCata production manager Greg Onder marketing manager Candice Thomas media analyst Samantha Absher

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NEVADA, SOUTHEAST, MID-ATLANTIC senior account manager Traci Pelter, 281.778.6536, traci.pelter@paceco.com MIDWEST, NEW ENGLAND Fox Associates, 800.440.0231 x116, adinfo.swt@foxrep.com NEW YORK, NEW JERSEY Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com CARIBBEAN, MEXICO, CENTRAL AMERICA Affluentials David Antoniak, 727.466.0433 David@Affluentmedia.com PACE COMMUNICATIONS® © 2018 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. The statements, opinions, and information contained in this publication are those of the individual authors, contributors, and advertisers and not of Pace Communications, Inc. or Southwest Airlines Co. Pace Communications, Inc. and Southwest Airlines Co. each disclaim any responsibility for the accuracy, completeness, topicality, or quality of any statements, opinions, or information provided. The appearance of advertisements in Southwest: The Magazine is not a warranty, endorsement, or approval of the products or services advertised or of their effectiveness, quality, or safety. Any liability claims against any author, contributor, or advertiser in respect of damage to persons or property caused or alleged to be caused by the use of the statements, opinions, or information contained in this publication, including any statements, opinions, or information which is incorrect or incomplete, are therefore excluded. Publisher reserves the right to accept or reject all advertising material.

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Gary’s Greeting

Doing Well by Doing Good Ben Franklin is often credited for the saying, “Doing well by doing good.” When I think about how Southwest’s core values align with how we view our responsibility to the communities we serve, that phrase rings true. A lot of buzzwords surround citizenship and corporate social responsibility, but for Southwest Airlines, it all goes back to our roots and old-school values.

This month, we’ll launch our 2017 Southwest Airlines One Report, which highlights our commitment to the triple bottom line of Performance, People, and Planet (southwestonereport.com).

The report includes stories of how our

Company fulfills our Purpose to connect People to the important moments in their lives. And it all starts with being a good neighbor in the communities where our People work and live.

Each year, Southwest continues to expand our footprint to serve more destinations. But I like to think that, even as we grow, we maintain a small-town mentality and give time to what’s important to the communities we serve.

Last year was an especially challenging year for several of those communities— the unprecedented hurricane season that devastated Houston, the southeast United

States, and Puerto Rico; the mass shootings in Las Vegas and Sutherland Springs; the wildfires in California; and the earthquake in Mexico. Of all the things Southwest accomplished last year, I’m most proud of how our Company responded to these tragic events and supported these communities.

The One Report is full of stories about our efforts to take care of our Employees, Customers, and communities, and I encourage you to read them. But what I find most rewarding is that our People have a sense of calling that propels our outreach. Our Company logo is a Heart, and I couldn’t think of a more appropriate symbol that defines the essence of our People and Company.

It’s hard to believe that we carried more than 130 million Customers last year— more than a third of the U.S. population.

We have many things to be proud of in the service that we offer and the Hospitality and Reliability of our airline. But I would argue that some of our best work is done on the ground, day after day, being a good neighbor who you can count on to do well by doing good.

PHOTOGRAPHY BY STEPHEN M. KELLER

Gary Kelly Chairman and CEO Southwest Airlines

16 SOUTHWEST JUNE 2018

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Saludos de Gary

Triunfar haciendo el bien A menudo se le atribuye a Ben Franklin el dicho “triunfar haciendo el bien”. Cuando pienso en la manera en la que los valores centrales de Southwest se alinean con la manera en la que vemos la responsabilidad hacia las comunidades a las que servimos, esa frase es cierta. Hay muchas palabras de moda relacionadas con la ciudadanía y la responsabilidad social corporativa; sin embargo, para Southwest Airlines todo se remonta a nuestras raíces y valores de la vieja escuela.

Este mes, lanzaremos nuestro informe Southwest Airlines One de 2017, que destaca nuestro compromiso con nuestros tres pilares: Productividad, Gente y Planeta (southwestonereport.com). El informe incluye historias de cómo nuestra

Compañía cumple nuestro Propósito de conectar a las Personas con los momentos importantes de sus vidas. Y todo comienza con ser un buen vecino en las comunidades donde nuestra Gente trabaja y vive.

Cada año, Southwest continúa expandiendo nuestra huella para servir a más destinos. Pero me gusta pensar que, incluso a medida que crecemos, mantenemos una mentalidad de pueblo pequeño y damos tiempo a lo que es importante para las comunidades que servimos.

El año pasado fue especialmente desafiante para varias de dichas comunidades: la temporada de huracanes sin precedentes que devastó Houston, el sureste de los Estados Unidos y Puerto Rico; los

tiroteos masivos en Las Vegas y Sutherland Springs; los incendios forestales en California y el terremoto en México.

De todas las cosas que Southwest logró el año pasado, estoy muy orgulloso de cómo nuestra Compañía respondió a estos eventos trágicos y apoyó a estas comunidades.

El informe One Report está lleno de historias sobre nuestros esfuerzos para cuidar a nuestros Empleados, Clientes y comunidades, y le invito a que las lea.

No obstante, lo que me parece más gratificante es que nuestra Gente tiene una vocación que impulsa nuestro alcance. El logotipo de nuestra Compañía es un Corazón, y no puedo pensar en un símbolo más apropiado que defina la esencia de nuestra Gente y Compañía.

Es difícil creer que el año pasado transportamos más de 130 millones de Clientes; más de un tercio de la población de los EE.UU. Tenemos muchos motivos para enorgullecemos del servicio que ofrecemos y de la Hospitalidad y Confiabilidad de nuestra aerolínea; sin embargo, yo diría que parte de nuestro mejor trabajo se realiza en tierra, día tras día, siendo un buen vecino con el que puede contar para que le vaya bien al hacer el bien.

PHOTOGRAPHY BY STEPHEN M. KELLER

Gary Kelly Presidente de la Junta Directiva y Director Ejecutivo Southwest Airlines

18 SOUTHWEST JUNE 2018

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Our Star

“The biggest things I’ve learned here are patience and listening to people.”

—SIMON CHEUNG, CUSTOMER SERVICE AGENT After 23 years in the airline industry, Simon Cheung says his favorite part of the job is still the satisfaction of helping others get to their destination. When he started as a Customer Service Agent, his Fun-LUVing Attitude and Servant’s Heart immediately distinguished him as a Leader. Whether he’s playing detective to locate a lost item or helping a Customer get the best fare, Simon always delivers outstanding Hospitality. Outside of his work at San Diego International Airport, he volunteers as often as he can and recently participated in a Walk for Water in Mission Beach. We’re proud to recognize an individual who works tirelessly to put smiles on our Customers’ and Employees’ faces! —Megan Jenkins, Communications & Outreach

SWEET SALE “During our

25-year anniversary sale, I helped a Passenger find $25 fares for six hours. She bought me a box of chocolates because we were together for so long.”

A SUPER HOBBY “I enjoy reading comic books. I like both DC and Marvel—I love the X-Men comics.”

GOLDEN STATE “The Spruce Street Suspension Bridge is really cool to see. It was built in 1912 and goes across Kate Sessions Canyon. When you cross it, it shakes.”

To thank Simon for his work and dedication, Penn & Teller is proud to give him two tickets to see the show in Las Vegas. Congratulations, Simon!

PHOTOGRAPHY BY FRANK ROGOZIENSKI

SPOOK Y STYLE “When I worked in Las Vegas, we decorated for Halloween and even won an award. Each gate was a different theme.”

20 SOUTHWEST JUNE 2018

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The A-List

“In life, there will be highs and lows. The secret is to stay balanced through it all.”

—JESS GARTNER, FOUNDER, ALLOVUE

As a middle school teacher in Baltimore, Jess Gartner saw how budgeting can impact students’ educational growth. This fueled her desire to provide equal opportunities for every student, and led to her founding Allovue, an education finance startup. As CEO, Jess is working to change how the education sector measures its bottom line by connecting budgets and spending to student success. Since Allovue works with districts in 19 states, Jess is always on the go, so Southwest’s no change fees earn an A-plus in her book. Thanks, Jess, for bringing your expertise from the classroom to the boardroom. We’re honored to fly you everywhere in between. —Linnea Jordan, Customer Relations YES, YOU CAN “For female entrepreneurs looking to take the next step in starting your business, remember that you are qualified to take on any challenge. Don’t let fear hold you back.”

EARLY BIRD “When traveling for business, I try to fly out early and use my weekends to explore the area.”

CHARM CITY “Next time you’re in Baltimore, check out Clavel, a family-run mezcaleria and taqueria, for their incredible tacos and queso fundido.”

Jess’ travels earn her A-List status through one-way qualifying flights or

35,000

tier qualifying points.

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Southwest Cargo Goes International

Southwest Cargo Suite brings new opportunities for the Company.

The first half of 2018 is almost in the books, and it’s already been an eventful year for Southwest Airlines’ Cargo business. When Southwest began international Passenger service in 2014, we immediately started planning for how we could offer our award-winning Cargo service beyond our borders.

This took us down a long road that ended with the Southwest Cargo Suite, a new point-of-sale and back office accounting system, and will lead to our launch of international cargo service this summer.

In the next few months, we intend to start shipping beyond U.S borders, beginning with shipping between the U.S. and Mexico City. Once international shipping begins, we’ll open facilities in three additional locations: Cancun, Puerto Vallarta, and Cabo San Lucas. (Before we begin Cargo services, all international destinations are pending government approval.) Throughout the rest of 2018, we’ll add international destinations to our Cargo map.

Southwest Cargo Suite was the largest Cargorelated technology project we’ve ever undertaken at Southwest, but we’re not done yet. We also have plans to redesign our website, swacargo.com, and add an online account portal much like what appears on Southwest.com.

While international air cargo service is new for Southwest, air cargo service is not. For more than 40 years, Southwest has offered airport-to-airport cargo services throughout the U.S. and has developed an excellent reputation for quality during that time. In fact, we have been recognized by the Airforwarders Association as the Domestic Carrier of the Year for the past nine consecutive years. Additionally, we have been selected as one of the top airlines in the world in the “up to 999,999 tonnes” category by Air Cargo World readers. This is the 14th consecutive year Southwest Cargo has been honored as part of the magazine’s annual Air Cargo Excellence Survey.

These accolades don’t come easy—they are a result of the People who do such an excellent job moving Cargo across our organization and system.

International cargo is a new frontier for Southwest, and we are excited about the challenge—and equally excited about the opportunity to provide the Relentlessly Reliable service we’re known for.

—Wally Devereaux, Sr. Director, Cargo & Charters

PHOTOGRAPHY BY STEPHEN M. KELLER

Spotlight

24 SOUTHWEST JUNE 2018

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Community Outreach

THAT’S A WRAP

Sharing the Southwest Story

Take a look back at 2017 through the One Report.

At Southwest Airlines, we’re famous for what we offer our Customers: friendly, reliable, and low-cost air travel. We’re also proud to be a leader in community and Employee engagement, financial performance, and environmental stewardship. These elements, along with many others, help compose the Southwest story.

One of the best ways to convey our story is through the One Report, a comprehensive report that includes information on our financial performance, citizenship efforts, key events, and what’s on the horizon for Southwest. It is a year-in-review document that allows Southwest and our Customers to reflect on the past year.

Since 2009, Southwest has used the annual One Report to be transparent, allowing readers to connect with our business on a deeper level in order to

understand how we contribute and make a difference in the world.

Available online starting June 4, the 2017 One Report focuses on our commitment to the triple bottom line of Performance, People, and Planet when looking at how we conduct our business.

Southwest takes great pride in how we care for our Customers, Employees, Shareholders, communities, and environment, and we’re excited for the opportunity to reflect on the past year with our Customers. The One Report highlights our commitment to be a leader in global citizenship and supports our Vision to become the world’s most loved, most flown, and most profitable airline.

The 2017 One Report provides Southwest a meaningful way to engage with our Customers and communicate why we do what we do to make the world a better place. Whether it’s responding to natural disasters like the devastating hurricane season, repurposing leather aircraft seat covers through our Repurpose with Purpose program, or promoting women in aviation, Southwest leads from the Heart. To learn more about our story and to view the 2017 One Report, visit southwestone report.com. —Todd Spinks, Advisor, Citizenship

PHOTOGRAPHY BY ASHLEE D. SMITH

Revisit 2017 through the Southwest One Report at southwestone report.com.

26 SOUTHWEST JUNE 2018

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5/9/18 11:33 AM

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You Made Our Day WANT TO SHARE YOUR STORY? Have you witnessed an over-the-top act of Southwest Airlines Employee kindness?

Let us know at Southwest.com/ contact-us.

was made of Southwest pretzel bags pinned together with the stirrer sticks with the heart on top. After placing the crown on my head, Suzanne made a request for everyone to pull down the window shades and turn on their reading lights. She dimmed the cabin lights and requested everyone sing “Happy Birthday.” At the end of the song, I heard a message over the intercom from the cockpit wishing me a happy birthday. In all of my years as a public servant, I have never felt so honored. —Rick Barilone

Dear Southwest, I am a U.S. Army veteran and now a retired police officer. I’ve flown many times in my life but have never felt so humbled as I did on my recent birthday trip to Jamaica. My wife and nine friends and family members accompanied me on my birthday flight. Our flight attendant, Suzanne King, must have heard someone talk about the reason for our trip because the next thing I knew, she walked up and requested that I stand in the aisle so she could put a crown on my head. The crown

ILLUSTRATION BY LEVI HASTINGS

FL ASH DRIVE TR ASH DIVE

I want to commend the outstanding customer service of provisioning agent Raleigh Gaddi. I was working on my computer on a flight to Las Vegas, and 30 minutes before the flight was over, I stood to go to the restroom and pulled my flash drive out of my computer.

At that time, a flight attendant came through collecting trash, and I dropped in the trash I was holding. After returning to my seat, I noticed my flash drive was missing. I told the flight attendant, and she asked over the intercom for people to help look for it, but to no avail.

After the passengers deplaned, I asked if I could look in the trash, but it had been taken off the plane and was on the raised truck platform where Raleigh was. The flight attendants and I told him what happened, and he spread a plastic sheet on the platform and began emptying trash bags. In the last bag, when he was

28 SOUTHWEST JUNE 2018

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ready to give up, he found my flash drive. It is Raleigh’s sense of helping that makes Southwest not only a profitable business but a sustainable one.

—Chad Smith THE EXTR A MILE

Before I boarded a flight to Baltimore, I thought Nicholas Borrelli was the attentive son of another passenger because I saw him give the passenger wheelchair assistance during the pre-board process. When he offered to wheel an additional person down the jet bridge, the ops agent said, “No, thank you. You’ve done enough.”

Then, as I boarded the plane, a flight attendant made a comment about needing another person to work the flight. Nicholas was in everyday clothing but stated he was a flight attendant and had his uniform. The look of gratitude on her face was palpable.

Sure enough, after a few minutes, Nicholas stepped in as a flight attendant, giving flight announcements and serving refreshments. His announcements were informative, but

also the most engaging and humorous I’ve ever experienced on a Southwest flight. I also observed him giving personal assistance to more than one passenger who needed it. I saw him go the extra mile to be cordial, friendly, and professional, and I have no doubt each person on that flight felt a little extra special because he took the time to step up. Thank you, Nicholas! I hope to fly with you again. —Regina Sheridan OLYMPIC-LEVEL SERVICE

I love the idea that behind every seat there is a story, and a story about someone we don’t know. Southwest has been a big part of our family’s story for a few years. My son is a disabled alpine ski racer. We started flying Southwest for the availability of flights between Boston and Denver, the no change fees, and the baggage fees that mean a racer can ski without extra fees or with much-reduced fees when traveling with equipment.

We continue to fly Southwest for your employees and the experience

across the board. My son went to the Paralympics this year, and Southwest has been a big part of the story to get there—and you didn’t even know it.

—Pamela Hogan OUR FRIEND SADEE

A lovely woman, Sadee Staples, befriended my children in the gate area before a recent flight. They chatted about this and that and, after asking me if it was OK, she gave them candy as a treat. When we boarded, she got on first, and I saw she was an offduty Southwest flight attendant. She ended up one row behind us, and we all said hello. After takeoff, my 2-year-old started screaming uncontrollably. Sadee heard her and asked if it would be OK to change seats with me. As soon as she sat down, my daughter stopped crying and my son perked up. She entertained both children the whole trip. My daughter is still asking when she gets to travel with our friend Sadee again. It was really special for her, and I can’t thank Sadee enough. —Elizabeth Sheybani

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from the editor Dorothy with her dad on the wedding day. He kept it together for a few more seconds.

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Dear Reader, What makes a great marriage?

Good judgment in partners, of course. A knack for tolerating the other person’s foibles. (“Keep your eyes wide open before marriage,” Ben Franklin wrote, “half shut afterwards.”)

But also fortune of all kinds.

Take the story of Alise Post and Sam Willoughby. When they were first dating, everything seemed perfect. Then the two BMX Olympians had an experience that would change their lives forever.

Yet the way they responded makes them one of this magazine’s most inspiring stories.

Which raises a question: What constitutes perfection? A flawless life, or those brave decisions we make that vault beyond luck and comfort? I wonder whether we spend too much time avoiding the bad and too little pursuing the good.

While my own marriage has seen astonishingly good luck (we’re more in love than ever), the bad times as well as the good have bound us. Our wedding vows hinted at this.

So, actually, did the wedding

itself. We held it on a rainy day, in the home she grew up in. Dorothy, a quite young 27 (which was older than I was), descended the staircase to an organ tune played by her high school history teacher. Her father gazed at her and then at me, the man his daughter was about to marry, and walked out of the room sobbing.

We said our vows, then turned to face the tiny congregation of a couple dozen friends and relatives.

Uncle Harold (who wasn’t really my uncle but a family friend) asked, “So! Have you thought about your financial future?” and then ate my mother’s bowl of ice cream. Afterward, I had to cover a story at a nearby coal strip mine, so we honeymooned at a Shaker village—an old celibate community—in a dry county in Kentucky.

And our marriage got better from there.

Jay Heinrichs EDITORIAL DIRECTOR @JAYHEINRICHS

5/8/18 1:52 PM

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feedback

Talk to Us For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, visit Southwest.com/ contact-us.

letters@southwestmag.com facebook.com/ SouthwestMagazine @SouthwestTheMag #SouthwestMag @SouthwestMagazine #SouthwestMag

PHOTOGRAPHY BY DESIREE ESPADA (MAGAZINES)

Dear Editor,

That was a fine article Melissa Hung wrote about her grandparents’ store [“Counter Revolution,” April 2018]. The story represents the struggles and the triumphs of many Asian Americans, and immigrants in general. I live in Porterville, California, where there is a grocery store called Town & Country Market.

The owner of this family business was Teddy Wong, who was born to immigrant parents and opened the store in the 1950s.

Initially, he lived upstairs in the store’s attic with his family to save money. As he prospered, he generously donated to various civic causes. His children and grandchildren became professionals. Teddy worked in his beloved store into his late 80s before succumbing to cancer. I was his oncologist and experienced firsthand his courage, hard work, and overall goodness. It may seem like a cliché, but people like Teddy and Melissa’s grandfather have made America great.

Owen Kim PORTERVILLE, CALIFORNIA

/ Your thoughtful letter honors Teddy’s legacy. june 2018 southwest 33

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5/10/18 2:36 PM

PARENT APPRECIATION

BEHIND THE MAGIC

I was recently on a Southwest flight and read Melissa Hung’s story. I have to admit, it made me tearful as I thought of my own parents and the sacrifices they made to allow me the opportunities I have today.

My parents left Colombia, without a job or family waiting in the U.S., and knowing little English.

They modeled an exceptional work ethic and spoke often about taking advantage of every educational opportunity. This article was a wonderful tribute to Melissa’s family and made me more mindful of my own amazing parents.

In “The Magician Who Wouldn’t Disappear,” Brooke Lea Foster really brought Jason Bishop to life and let us get to know him—the person, more than the performer.

Congratulations on a job well done.

Jim Walters MILLIKEN, COLORADO

SUCCESS STORY

/ We think that kind of writing is

Brooke Lea Foster’s article on Jason Bishop [“The Magician Who Wouldn’t Disappear,” April 2018] was excellent. Jason has suffered more than enough and my heart goes out to him. He inspires and so does this piece. Bravo.

magical in itself.

Patricia Daza

Dhiru Mali

HOUSTON

ORANGE, CALIFORNIA

/ We’re happy to hear Melissa’s

/ Brooke certainly deserves a cur-

story resonated. Thank you for sharing yours.

tain call. Thanks, Dhiru, for the encouragement.

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CLARIFICATION

In “Destination Texas” [April 2018], it was stated that the University of the Incarnate Word is home to the Headwaters at Incarnate Word. However, the university and the nonprofit nature sanctuary are separate entities. For more info, visit headwaters-iw.org.

5/10/18 2:36 PM

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PLAY Number

95%

PHOTOGRAPHY BY RUTH BLACK/STOCKSY UNITED

of shoppers want to be left alone in stores.

Don’t buy it? Take it up with HRC Retail Advisory, which, after polling 2,900 consumers about their browsing habits, discovered that nearly all of us dream of making our purchases in peace and quiet.

That tendency to avoid asking for any assistance is tied to our growing preference for in-store technology over in-store associates. In fact, 85 percent of us would rather check prices at a scanner than ask a human for that same information. We guess that means no one wants to talk shop.

ON THE GO Nearly 30 percent of respondents said being able to pay for items from anywhere in a store was important to them.

june 2018 southwest 37

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5/2/18 9:25 AM

PLAY Shop

Quilt louise gray These modern patchwork blankets double as wall art. $225; louisegray.com

Necklace larissa loden Made with raw kyanite, this statement piece is a wardrobe gem. $34; larissaloden.com

Assorted Cookies thumbs cookies

Found in Minneapolis

Stock up on high-end basics at Parc, then seek out these four Minnesota artisans.

To find her calling, Thao Nguyen had to leave home. Before opening Parc in 2008, the Minneapolis native spent two years working in California as a business analyst for Gap. “I loved my time there, but I knew that looking at Excel sheets and crunching numbers was not what I wanted to do,” Nguyen says.

“In my free time, I would walk around San Francisco and check out the boutiques and little pop-ups, and I realized that was something I could bring to Minneapolis.” Now a decade old, her cozy, fashion-forward store features fun footwear and classic silhouettes from up-and-coming designers.

From peanut buttersea salt to ginger clove—it’s a good thing these treats are bite-sized. $32; thumbscookies.com

Face Wash worker b This all-natural cleanser is a blend of raw honey, avocado oil, and rose hip seed oil. $36; worker-b.com

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Stop in on Fridays for the Sip & Shop happy hour, or browse online at parcboutique.com.

38 southwest june 2018

F1_shop_DE.indd 38

5/8/18 10:27 AM

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PLAY Drink MAKE IT ↙ Combine 1½ ounces Dulce Vida blanco tequila, ½ ounce Ilegal joven mezcal, ½ ounce vanilla syrup, and 8 dashes chocolate bitters in an ice-filled cocktail shaker. Stir until cold, and then pour into a chilled glass. Garnish with a rosemary sprig and an orange peel.

Rumor has it this tastes even better by a campfire.

ORDE R THIS

Cactus Campfire

To get to Joshua Tree National Park from Los Angeles, head due east out of the city on California State Route 60. When the lights of the suburbs give way to the arid stillness of the Mojave Desert, pull over, pitch a tent, and spark a fire. Can’t get away? No worries. The folks at STK Los Angeles have recreated that experience in a glass. The agaveforward drink evokes memories of s’mores: smoky mezcal, vanilla syrup, and chocolate bitters, all with a tequila base. All the benefits of camping, with none of those pesky bugs.

40 Southwest june 2018

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PHOTOGRAPHY BY NICK CABRERA

5/10/18 10:54 AM

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PLAY Eat

TRE NDING

Elotes

Walk the blocks of Mexico City after the sun has set and one thing will catch your eye: elote. The latenight snack—ears of corn topped with mayonnaise, lip-puckering crema, cheese, and chile seasoning—is a staple of the post-bar crowd. Naturally, the street dish made its way to the U.S., with vendors selling the handheld treat outdoors in cities like Austin and Los Angeles. Indoors at Mi Tocaya Antojeria in Chicago, where the dish is served only on Sundays, it’s grilled and capped with queso fresco, lime mayo, and puffed duros. An added bonus: You don’t have to stay up all night to eat it.

PHOTOGRAPHY COURTESY OF SOL MEXICAN COCINA, B.S. TAQUERIA, CURADERO; PHOTOGRAPHY BY DESIREE ESPADA (VALENTINA’S)

Fried wheat pinwheels called duros accentuate the dish.

CORN MEALS

/ DENVER

Set in the city’s Cherry Creek neighborhood, SOL Mexican Cocina serves grilled sweet corn that’s carved tableside and topped with cotija cheese.

42 Southwest june 2018

F1_eat_DE.indd 42

/ LOS ANGELES

B.S. Taqueria’s innovative Mexican food—cauliflower al pastor, anyone?—features elotes drenched in guajillo butter.

/ AUSTIN, T X

The food trailer Valentina’s Tex Mex BBQ may be better known for its meats, but the corn is thrown in the smoker, too, and shouldn’t be skipped.

/ SAN DIEGO

After trying one (or three) of the dozens of tequilas and mezcals at Curadero, you’ll be reaching for its chile-dusted corn.

PHOTOGRAPHY BY KASUMI CHOW

5/7/18 3:10 PM

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RESTAURANT OF THE MONTH

Disneyworld/Universal/Orlando, FL CHRISTINI'S 7600 Dr. Phillips Boulevard 407.345.8770

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Chicago / Downtown Italian Village Restaurants-Visit Italy right in Chicago THE VILLAGE - 312.332.7005 71 W. Monroe Street Chicago's Oldest Family Italian Restaurant–Al Capone was a regular. Guests dine in cozy nooks designed like a small Italian town. Celebrating our 88th anniversary this year. www.italianvillage-chicago.com LA CANTINA - 312.332.7005 A premier Italian Steak and Chop House VIVERE - 312.332.4040 A contemporary restaurant featuring "new" Italian cuisine from all regions of Italy.

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WORK Number

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are comfortable reporting to a boss younger than us.

Maybe age is just a number.

According to a survey by staffing firm OfficeTeam, the vast majority of us don’t mind being managed by someone born a few decades later. Along with different learning styles, stereotypes like assuming older workers struggle with tech or younger workers aren’t ambitious are common challenges. “This is the first time there have been four generations present in the workforce, so it’s important to have information on how to approach things,” says OfficeTeam district president Brandi Britton. “Being conscientious about stereotyping and receptive to feedback, whether you’re the manager or employee, sets everybody up for success.” In other words, mind the gap.

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WORKING IT OUT On the flip side, 91 percent of respondents said that they would feel comfortable supervising older employees.

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WORK Takeaway

OUT TAKES

Browse cards, candles, journals, and more at riflepaperco.com.

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CREATIVE PROCESS Everything is painted by hand. Then we scan it and do work on the computer to recolor, move things around, or create a pattern. But the original painting is the starting point and what makes everything feel cohesive.

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To be a successful entrepreneur, you have to be willing to listen. I’ve had friends who hold on to a business concept that may not seem like it’s working, but valuable feedback happens in those situations. Ask yourself, “What do people really love about what I’m doing? How can I change what I’m doing to fit that a bit better, even if it’s not what I thought my business would be?” One of our first accounts was Anthropologie. They have so much experience with their customers and will often come to us with suggestions. That’s really helpful and has resulted in some of our best products. Having that input— and being able to pivot—makes me create something better.

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INITIAL INSPIR ATION Mary Blair, who worked for Disney, was an iconic illustrator. Her color palette and textures had a real impact on me.

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EVERY BODY WELCOME.

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After being diagnosed with attention deficit disorder as a child, Ryder Carroll devised a system that became the bullet journal: a hybrid of a planner, an evolving to-do list, and a traditional journal, customizable to meet specific needs.

“It’s a mindfulness practice disguised

MOVE ALONG “You have to rewrite incomplete tasks when you migrate them to the next log. If you don’t have time to rewrite something, chances are it’s not that important.”

THE BASICS “Every bullet journalist can pick which pieces are most effective, but the four core collections are a daily log, a monthly log, a future log, and an index.”

TO EACH THEIR OWN “You don’t have to do any of the decorating —you’re welcome to, but it’s not required.

The system is what’s important.”

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as a productivity system,” Carroll says.

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VISUAL CUES “My most common categories of thought are things I need to do, things I don’t want to forget, and experiences I have. Each gets a symbol.”

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Argent Shop fashion-forward work wear, including blazers and reversible pantsuits. Universal Standard This plus-sized line sells work kits, featuring four or eight pieces. Margaux Not only are these comfortable shoes office appropriate, the flats have a made-to-measure option.

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Dagne Dover’s signature tote style comes in three other sizes: Legend, Midi, and Petite. Peep the purses at dagnedover.com.

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As BMX competitors, Alise and Sam Willoughby are unstoppable.

As spouses, they’re unshakable.

ONE WINNING COUPLE

by Tony Rehagen photography by Peter Yang

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am willoughby is perched atop a hill overlooking the BMX supercross track at the Chula Vista Elite Athlete Training Center, just outside San Diego, when he feels a sudden change in the air. The light breeze that has been carrying cool air uphill off of nearby Lower Otay Lake has picked up into a full-blown headwind. The gusts might prove a welcome respite from a warm SoCal February morning for the other Olympians and Paralympians—the sprinters, long jumpers, and kayakers—training at this facility. But for BMX bikers flinging themselves from the dirt jumps below, even a moderate gale can push their light bikes off course, making it even tougher to stick the landing on just two wheels. And when the tires leave the ground, disaster is only one wrong move, mental lapse, or stiff breeze away.

Willoughby knows this better than most. A

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Whether as racer and coach or wife and husband, Alise and Sam Willoughby complement each other.

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20-year BMX veteran, he’s won two world championships and an Olympic silver medal, representing his native Australia. That was before he flipped his bike during a routine training run, a freak accident that ended his riding career. That’s why, at age 26, Willoughby is a BMX coach, sitting in his wheelchair, pointing his handheld video camera down at his five racers instead of pedaling alongside them on the track below. It’s also why he occasionally puts down the camera and looks to the southeast to gauge the wind.

The coach is taping a pair of students working on the front stretch when he hears voices cry out in alarm.

“Oh …,” says Willoughby, trailing off as he turns just in time to see one of his riders sail over his handlebars and plant his face in the dirt. The rider rolls over on his back, arms splayed out on an incline above the heap of his bike. His neon green helmet is cracked, its visor shattered. Apparently, he tried to clear a triple jump—three hills at once—and came up short.

Willoughby breathes easier as his charge sits up on his own, removing his helmet and holding his head in his hands, before eventually pulling himself to his feet.

It’s not clear whether the wind was a factor in the accident, but the bluster shows no signs of abating. After a few minutes, Willoughby gestures with a cutting motion across his throat. “Yeah,” he says, “we’re done.”

Willoughby rotates his chair and begins the arduous task of rolling up the steep slope to the

parking lot. He pauses when he hears the automated command from the start gate: “Riders ready!” He turns to see the gate drop, and one of his riders, Alise Post, rolling down the ramp, brown ponytail trailing behind her. She is 27, a year older than her coach, and by far his most rebellious rider. She’s also a fellow world champion and Olympic medalist. And she’s Willoughby’s wife. The two have known each other for more than a decade—and in many ways, each is the only reason the other is here.

Post picks up speed down the ramp before launching into the first jump. She sails, wobbling slightly in midair before quickly righting herself and landing safely.

She dismounts and walks her bike off the track, having seen for herself that Willoughby was right about the wind. The coach just shakes his head as he wheels silently up the hill.

A

lise Post has been a daredevil as long as anyone can remember. Her father, Mark Post, recalls when she was barely able to walk, pretending to be a cheetah up and down the back of the living room couch in St. Cloud, Minnesota. “She was pretty damn fast on all fours,” he says.

By the time she was 6, that balance and

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The two have known each other for more than a decade—and in many ways, each is the only reason the other is here.

THE TRACK TO EACH OTHER (FROM LEFT):

Post with her mom and dad (top); Willoughby (right) with Matt, his brother; Post at 6; Willoughby (right) with his godfather, Robert “Drum” Melvin; Post and Willoughby in France in 2009 (top); getting engaged in Coronado near San Diego in 2015.

agility had led to gymnastics and dance.

But Post was equally interested in what the boys were doing, particularly her brother, Nick, eight years her elder. She was his shadow, he her mentor. He helped her with her tumbling, spotting her and tossing her around.

“I don’t know if you’d call it gymnastics in its pure form,” Nick says. “She’d run at me in the living room and I’d throw her, and she’d manage to land before hitting the piano.”

Post, in turn, was always poking her nose into whatever Nick and his friends were doing, which, when he was 14, was using scrap wood and dirt to build bike jumps in the backyard. Already a confident rider, Post rarely backed down from a challenge, perceived or literal, despite the scrapes and bruises that came with it. That’s why, when Nick and his friends went to compete in their first race and he

noticed other little girls competing in the dirt, he came home and suggested to his sister and parents that she enter the following week’s race.

In that first race, Post made it all the way to the start line. She looked down the steep hill that would give her the momentum to carry her through the course—and promptly turned around. “I chickened out,” she says. “I didn’t want to crash.” Her mom, Cheryl, and dad almost canceled her membership to get their money back, but after she got her first crash out of the way in the next race, Post eventually finished second.

Other pastimes have come and gone in Post’s life—T-ball, sprinting, triple jump, and pole vaulting—but only gymnastics and BMX stuck. Her family was supportive from the start. For a time, they drove more than an hour to practice at the nearest BMX track in Brainerd, Minnesota. Later, Mark and Cheryl got together with another local BMX family and built a facility in St. Cloud, which Mark runs to this day.

Meanwhile, Post continued to excel on the bike. In 1999, just two years after backing out on that first hill, she was Minnesota state champion.

By 2000, she’d won the central regional title. In 2001, she won her first girls overall national championship. She was 10 years old. A natural athlete, she seemed to be able to do anything she wanted on two wheels. A local announcer poked fun at her tiny 60-pound frame, dubbing her “Alise the Beast.” The nickname stuck.

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S

am willoughby first heard of Alise Post growing up in Adelaide, the capital of South Australia, 9,600 miles from St. Cloud. Like Post, Willoughby had started riding BMX when he was 6 years old. But growing up far from the sport’s epicenter in Southern California, he lived vicariously through the BMX VHS tapes and DVDs he collected from the States. Post was a recurring character in these race films, always on the podium, always smiling, always wearing her signature choker necklace.

Willoughby developed a long-distance crush on Post. But the Aussie was hopelessly head-over-handlebars in love with the sport. When he was 15, he put aside all other exploits, including Australian rules football, and dedicated himself entirely to BMX. This included a strict daily training regimen, both on and off the bike. He quickly climbed through the relatively thin Australian ranks to represent the country in the 2006 Union Cycliste Internationale BMX World Championships in

Post had the muscular and flexible build of a gymnast, which proved ideal for absorbing the beating on the roller-coaster courses.

Willoughby, with his speed and power, “changed the face of our sport,” says friend Tyler Brown.

Sao Paulo, Brazil. There, he was finally face to face with the superstars of cycling that he’d watched for years on his DVDs at home. Willoughby competed in the 15-year-old challenge class, and Post competed in the 15-year-old amateur girl class.

The tradition among riders at these worldwide competitions is to swap jerseys with other competitors and take back a souvenir from another country. “I wanted Alise’s jersey,” Willoughby says.

“I wanted an Australian jersey,” Post says. “I had no idea who Sam Willoughby was.”

Despite this mutual supply and demand, and a common acquaintance who, at Willoughby’s behest, tried to broker the deal, the two never caught up with each other in Brazil. They again missed each other in 2007 in Canada. But in 2008, in Taiyuan, China, after a couple messages exchanged through MySpace, Post and Willoughby finally met in person. They were staying in the same hotel and hung out together after the races, late into the night. Still, Post had a high school boyfriend, so things remained on platonic terms.

At least that’s what Post told her dad later that year when she proposed that Willoughby, eager to make a splash in the U.S., move to St. Cloud to live with them. “There was a boy from Australia who needed a place to stay,” Mark says. “She tried to make us think that it had nothing to do with them liking each other. Then here comes this blondhaired, blue-eyed boy with a smile from ear to ear, teeth that don’t quit, and I’m like, ‘Yeah, right!’”

Once Willoughby took up residence in the Post home, the difference in approaches to training between the two 17-year-olds was starker than any culture clash. The Aussie was an introvert, always wrapped inside his mental race preparations. “If you didn’t know him, he’d seem arrogant,” Mark

PHOTOGRAPHY BY BRYN LENNON/STAFF/GETTY IMAGES AND PHIL WALTER/STAFF/GETTY IMAGES

absorbing the beating riders take grinding through, soaring over, and slamming back down on the roller-coaster courses.

Her compact core and dynamo legs were ideal for generating quick bursts of speed out of tight corners and into the straightaways, where pros have to accelerate from 5 mph to 50 mph. And her tumbler’s focus on each minute movement served her well in a sport where races last only 40 seconds and the slightest misstep or shift in weight could turn a rider and her bike into a twisted wreck of bone and metal.

Post loved riding. Still, BMX was never her sole focus. She was also vaulting up the gymnastics ranks. Her bubbly, always upbeat personality drew legions of friends at school and in the gym.

After amassing a trove of amateur trophies, including four national championships, Post turned pro in 2006, and, at 15, quickly rose to the National No. 1 Women’s Title, the youngest rider ever to do so. Her picture was now in magazines, like BMXer, which named her Rookie Pro of the Year, the first woman ever to take that title. And now filmmakers were interviewing her and shooting her on and off the track to spread her celebrity throughout the small but tight-knit BMX world.

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Willoughby won silver at the 2012 London Olympics.

Post (far right) took home silver at the Rio Games in 2016.

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says. “He was so focused on winning.”

Willoughby kept a meticulous daily journal of every step he took and each calorie he put into his body. “If training starts at 9 and you’re there at 8:59, you’re late,” says friend and fellow biker Tyler Brown. “Whatever it says on the schedule, it has to be done that way. He has these mental boxes that have to be checked.”

Willoughby even carried a timer that beeped when it was time to exercise or stretch. Every time the device went off, no matter where he was, even one time at the grocery store with Cheryl, he’d stop and break into his routine on the spot. “The second day he was at the house, he came up from the basement in bikini shorts,” Mark says. “He sat down in the middle of the floor and started rubbing baby oil on his legs. He’d read it did something. I looked at Cheryl. She had a big smile on her face, like, ‘Whatever.’”

Meanwhile, Post was still in high school.

She was still running track and doing gymnastics in addition to BMX. She still hung out with friends from a dozen different circles. “She was a top rider,” Willoughby says. “I was eager to see how she trained. She didn’t do anything. She just played all these sports, drank milkshakes, and hung out until 3 a.m. with her friends.”

It was time for Post to choose a path. As she

neared graduation, she had achieved enough in gymnastics (three straight state vaulting championships) to draw interest from NCAA Division I programs. But that route, those long year-round hours training in a claustrophobic gym, wasn’t for her.

BMX had just been added as an Olympic sport, and Post knew from her previous sponsorships that a successful rider could sustain herself financially.

Post decided to go for it. In 2009, she and Willoughby, who by now had started dating, moved to San Diego, where much of the sport, including the new U.S. Olympic team, was based. There, Post and Willoughby would chase individual BMX glory together.

T

hey were both under 19 in 2008, and therefore unable to compete for Olympic gold in Beijing. So the goal upon arriving in Chula Vista was the London games in 2012. And, as it turns out, the new couple of opposites complemented each other quite well. Now, far from the distractions of home, school, CONTINUED ON PAGE 62

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and other sports, Post was free to follow Willoughby’s example and dedicate more of her work and mental energy to the bike, her sole means of income. The gregarious Post, meanwhile, was able to pull Willoughby out of his shell and get him to socialize more. She also instituted a weekly date night in San Diego to give his hard-charging work ethic the occasional muchneeded respite, however brief.

The results were more than promising. Willoughby won junior world titles in 2008 and 2009 before making the leap to the senior circuit, where he quickly grabbed a world title in 2012. “He literally changed the face of our sport,” Brown says. “His intensity, his structure, his approach, his speed around the track, and his power.”

Referring to the last two traits, Brown says most riders were one or the other. “He put it all together.”

Post finished second in the nation and took bronze at the world

Last year, the couple’s work together helped Post win the UCI BMX World Championships in the elite women division.

championship in 2010, before several injuries sidelined her for most of 2011. But with Willoughby’s support, she was able to work her way back in time to join him at the Olympics in 2012.

London was a dream for Willoughby. He cruised through the preliminaries to the single-race

final where he finished a close second to the defending gold medalist, Latvia’s Maris Strombergs, nabbing the silver and becoming Australia’s first-ever BMX medalist. England was a bit gloomier for Post. On the same day Willoughby stood on the podium, Post wrecked on the last straightaway

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e

sses

M

of a semifinal heat. She tried to get up after the race had finished, but her leg buckled beneath her and she fell once more to the ground.

Bawling behind her goggles, she was helped across the finish line by two officials.

Things got worse. In May 2013, Post got a call from home. Her mother had been diagnosed with late-stage melanoma. Post began traveling back and forth from California to Minnesota to wherever for race weekend, trying to soak up as much time with Cheryl as possible. Somewhat distracted, Post wrecked in a race and injured her shoulder. She went home for most of the rest of the season, which ran through Thanksgiving. Post tore herself away from her mom’s bedside in January 2014 to compete in Reno for that season’s first race.

Cheryl watched the live stream from St. Cloud. Post won, once again crossing the finish in tears.

Two days later, Cheryl was gone.

Post tried to escape her pain by losing herself in racing, but fate conspired against her. In April, at the season’s first World Cup event, she broke her tibia in a wreck that sidelined her for months during the thick of racing season. “I was forced to deal with my mother’s death,” she says. “I started to wonder what I was doing with racing.”

Her father and friends rotated in and out to help her on crutches in her and Willoughby’s threestory condo. She started seeing a sports psychologist. But as she recovered and dedicated herself to getting back on the track, it was Willoughby and his continued success that helped as much as anything. It was as if he was racing for the both of them.

Post returned in July to compete at the world championship in the Netherlands. She won the silver, her best-ever finish. Willoughby won gold in the men’s elite division. Around his wrist was a black wristband with pink letters.

It read, “TEAM CHERYL: NEVER GIVE UP.”

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H

eading into the 2016 Olympics in Rio, both Post and Willoughby were among the riders to beat. Post had just won bronze at the world championship in May and was ranked No. 3 among women worldwide. Willoughby had crashed in that event but was still No. 4 in the men’s class and the defending Olympic silver medalist.

This time, Post rolled to a silver medal, crossing the finish a mere

.342 seconds behind Colombian Mariana Pajon. Willoughby swept all three semifinal races, entering the final as the top rider. Post, fresh off her success, rushed to find a vantage from which to watch. She noticed, as few did, Willoughby drag his rear wheel over the first jump, a mistake that quickly put him too far behind the field to catch up. He finished sixth.

After the race, Willoughby revealed that he had torn his ACL

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five months earlier—an injury he probably hadn’t fully admitted to himself. At first he tried to power through, racing just two weeks later in Louisville, where he made the same mistake in the first jump as he did in Rio. He returned to Chula Vista deflated and weary— physically and mentally.

He had meticulously plotted out almost every minute of his life since age 15, directing all of his energy and will toward winning at BMX. That single-minded dedication had made him one of the greatest riders in the world, a distinction he still held despite his finish in Rio. But the pressure had been steadily building to keep pushing. Now, after 10 years, he was ready to let up a little.

Three weeks after Rio, Willoughby had almost talked himself out of going to the track for a Saturday practice. Instead, he settled for a light ride around the smallest track at the Chula Vista training facility. Even on the car ride there, Willoughby received a text from a friend: You’ve got nothing to prove.

You need to rest. Willoughby replied: Maybe I will. Then he got out of the car and onto the bike.

He was too tired to do sprints, so he just tooled around on the jumps. And on one of the inclines, his front came up. He lost control and flipped backward, landing on his head. “When I hit the ground, I remember thinking, Why am I not winded?” says Willoughby, who’d fallen countless times before. “It felt like my legs were way off in the distance. I knew it wasn’t good— but I wasn’t panicking. I thought, It will all come back. I’m just in shock.”

“He looked scared,” says Brown, who was there. “I was holding on to his hand and telling him, ‘You’re holding my hand.’ He couldn’t feel it.” Brown told someone to call 911; a life flight was en route.

Post was back in Minneapolis, about to attend a Twins game.

When she saw several missed calls from Brown, she knew something was wrong. He tried not to alarm

5/15/18 8:34 AM

Post, telling her only that he was flown to the hospital. But Post could hear the fear in his voice. She caught the first flight to San Diego.

After a battery of tests, Post and Willoughby received the news together. Willoughby had sustained injuries to his C6 and C7 vertebrae, essentially breaking his neck and severely compressing his spinal cord. This caused paralysis in both arms, both legs, and his chest. His riding career was over. Doctors doubted whether he’d ever regain control of any of his extremities.

In the presence of Post’s unyielding optimism, Willoughby simply aimed his ambition at a new goal. He would work every day, as hard as he had trained for any race.

And he would, one day, walk down the aisle and stand beside Post as the two were married.

W

illoughby sits in his wheelchair under the canopy just behind the starting gate of a different track at the Elite Athlete Training Center. To escape the wind on the supercross track, Willoughby moved his crew to the other side of the Chula Vista hill, to this smaller track. It also happens to be the site where, mere feet away on the back straightaway, Willoughby had his fateful crash.

If Willoughby is spooked by the memory, he isn’t showing it. He seems completely focused on the task at hand—or rather the timer in his hand. Post is on her bike, lined up between two other female riders, standing on their pedals, leaning forward at the gate. Willoughby is drilling his students on their starts, trying to make them clean and quick into the initial jumps and the first turn, where races are so often won and lost. But while the three women take off at the same time, Willoughby’s timer is only on Post. “She’s so much quicker than the other women,” Willoughby says. “We have to time her against herself.”

The gate falls; the riders speed

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downhill toward the jump. Willoughby’s goal for Post is to get from the gate to the foot of the first jump, some 15 yards away, in under 3 seconds. Post’s first shot was .298 seconds. But she hasn’t come close to that since.

“How fast was that?” Post asks, walking her bike back to the start.

“Slow,” Willoughby says.

“It felt slower,” Post says.

Willoughby resets the timer by pressing a tiny button with his thumb. This simple motion is the result of months of his hard work. Nerve by nerve, finger by finger, limb by limb, he gradually reclaimed use of his hands, arms, and core. Where possible, he refused any motorized help, opting to fight through each rehab exercise with his own might.

Post has been by his side, spotting him all the way. She’s with him six days a week when the physical therapist comes to the house and at the gym with him five to six days a week when he’s putting in more work on his own. Willoughby has returned the favor. Though he’s been preoccupied with his recovery, his obsession with BMX has never wavered. And once he accepted he would never race again, he was eager to stay involved and share all he had learned. Post, who had just left her coach after the Rio Olympics, was an obvious student.

The results thus far have been impressive. Last July, Post won the UCI BMX World Championships in the elite women division, the first American to do so in 20 years. She is now the top-ranked female rider in the world.

Then, in December, Post and Willoughby finally got married.

True to his promise, with the help of some metal braces and a walker, Willoughby walked down the aisle and stood beside his bride as they said ‘I do’ and took the next step in their life together. “I’ve seen the cracks in her armor,” Mark says.

“She comes and cries on Daddy’s shoulder, that’s for sure. But she’s such a positive person, and she

4/9/18 11:00 AM 5/14/18 10:45 AM

knows that Sam needs that. The way he took all this, I mean, more impressively than winning all the titles. I’m sure he’s broken down at times, but I’ve never seen it.”

“They took it in stride,” Nick says. “This is what is in front of us now. No questions of ‘Do I want to be with him?’ It was, ‘What do you have to do now? What’s the next step?’ And if you ask him, she saved his life. That was in his wedding vows.”

Back at the track, Post again stands on two wheels at the start line. The gate falls; she pushes with all the power in her small frame, handlebars swinging like a metronome in double time as she streaks toward the first jump. Moments later she returns beside her bike, helmet on the handle, lungs still gasping for oxygen.

“See what you got, eh?” Willoughby says, showing her the timer. It reads .297.

“Well, cool,” Post says.

Practice is over. Willoughby wheels himself through gravel and uneven terrain to the parking lot and the passenger side of their SUV, where he lifts himself into the seat. Post follows, folding the wheelchair so it’ll fit in the back with her bikes.

A few days later, Post’s paperwork will finally come through, legally changing her name to Alise Willoughby. Willoughby will be on the back of her jersey in Phoenix in February for her first major race of 2018. In the first heat, she will start clean and fast, taking a clear lead out of the front straightaway. And everyone present, every friend and fellow rider, every parent in this tight-knit BMX community who has followed this story, will mark the significance of the moment when the track announcer says, for the first time in more than a year, “Through the first turn, it’s Willoughby in the lead.”

Tony Rehagen is freelancer based in St. Louis. Email him at rehagen tony@gmail.com.

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Step 1 With attention on the person, repeat to yourself, “Just like me, this person is seeking some happiness for his/her life.”

THE COMPASSION PROJECT

Step 2 With attention on the person, repeat to yourself, “Just like me, this person is trying to avoid suffering in his/her life.”

Step 3 With attention on the person, repeat to yourself, “Just like me, this person has known sadness, loneliness and despair.”

Step 4 With attention on the person, repeat to yourself, “Just like me, this person is seeking to fulfill his/her needs.”

Step 5 With attention on the person, repeat to yourself, “Just like me, this person is learning about life.”

Variations: 1. May be done by couples and family members to increase understanding of each other.

2. May be done on old enemies and antagonists still present in your memories.

3. May be done on other life forms.

5/8/18 5:13 PM

BY JESSE HUGHEY / ILLUSTRATIONS BY ROB WILSON

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Connecting with others who share my name made me look at myself in a different light.

I

It started six months ago with a friend request to a stranger who bore my name. This other Jesse Hughey and I had no mutual Facebook acquaintances among our collective 1,572 friends, and I knew of no family members who lived in his home state of Alaska or his current city, Seattle, or anywhere in the Pacific Northwest. I lived in Dallas and was about a decade older—or a lifetime older, if I accounted for the vitality that parenting has sapped from me over the past 21 years. From how we each looked in photographs, nobody would peg us for relatives. Still, I thought, we didn’t look terribly dissimilar if you compared our eyes and noses. Then again, you’ll start to see yourself in anyone if you look long enough.

I’d been aware of the Seattle Jesse Hughey for more than a decade. Ours was an uncommon enough name that he was the only other one I found on MySpace when I signed up. Like me, he wrote songs and played guitar, but he also sang, whereas I was content to let others handle june 2018 southwest 69

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vocals, and it was obvious he was a more serious aspiring rock star. Back then he lived in Oregon, but his band’s name, Jack Ruby Presents, referred to the first thing that comes to mind when most people think of Dallas.

From what I gleaned, we went through similar phases in music tastes, clothing, grooming, and politics. We both played in bands that featured banjos a few years before groups following the Mumford & Sons template made the twangy instrument seem ubiquitous. And if you would expect two 21st-century folk-rock dudes to go through extended periods of plaid-wearing, facial-hairing, and earnest political post-sharing, you won’t be shocked to learn we both did those things too.

After years of not acknowledging him, I reached out to the Seattle Jesse in January, at a time when names were on my mind. My wife and I were trying to have a child, and every

conversation about it included a discussion about names. None sounded right. During one conversation, Emily, my wife, asked if I had any desire to go with Jesse Jr. if we had a son.

“Of course not,” I said reflexively. Why start a new life with a hand-me-down name? But as we rejected idea after idea, I reconsidered. There was nothing wrong with the name. I’d always liked it.

It made me think of the Jesse Hughey in Seattle. If he had so many similarities to me, maybe others did too. I set out to find as many other Jesse Hugheys as I could on Facebook, Twitter, and Instagram, hoping to dig up strange coincidences, those uncanny revelations that give you goose bumps, like when you talk with a stranger in an airport and discover that you once lived on the same street or have a mutual friend, and it makes the world seem just a bit smaller. I wondered how much, if at all, our lives had been guided by this particular combination of vowels and consonants.

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5/8/18 3:22 PM

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From how we each looked in photographs, nobody would peg us for relatives ... then again, you’ll start to see yourself in anyone if you look long enough.

ON A THURSDAY AFTERNOON, I overcame my reluctance to be seen as a cyberstalking crackpot and clicked “Add Friend.” As I waited for Seattle Jesse’s response, I scanned the profiles of the other Jesse Hugheys on the platform. Some seemed to have odd things in common with me.

Others could have been from another planet.

One had a wispy beard and sported a nose ring in the same nostril on which I still had a scar from a youthful piercing. A sous chef, he could have been me had I become serious about my offand-on kitchen and service industry employment in my early 20s. (I’m now 40.) Another Jesse featured a profile picture of a young man with two black eyes, a split lip, and various facial abrasions.

The pic was from April 2014, a few months after I’d been on the losing end of a donnybrook that left me looking about the same. A third bragged, in allcaps, about juggling four romantic relationships.

His last status update was eight years ago. Perhaps he matured out of treating women that way, or at least stopped using all-caps.

I eventually friend-requested all my name fellows—there were five to seven, I think. The Seattle Jesse Hughey accepted my request within hours, but only two others replied to my messages, and neither divulged much information. One had a ponytail like mine in high school and posted memes with captions like “Wolves don’t lose sleep over the opinions of sheep.” He asked how many of us were out there and when I guessed at least five, he joked that he didn’t know his name was so popular. The other Jesse was the nose-ringed sous chef in South Carolina, whose page featured photos of gorgeous steaks and desserts. He declined to provide further contact info, saying,

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“FB messenger will be just fine,” in his final response to me.

THINGS GOT EERIE a few days later when Seattle Jesse answered the one question I had sent him:

and experimenting with guitar pedals and effects—except this Jesse Hughey’s music was good.

For the last couple years, he’d been supporting himself as a freelance writer and photographer.

I imagined him as me in a parallel universe where I focused on creative pursuits in my 20s.

“What’s your story?” He too had studied creative writing in college, though where I focused on fiction and journalism, his emphasis was on song lyrics. He sent me links to music from his various projects.

One, a band called Grey Waves, was how I had dreamed a friend and I sounded in high school when we would stay up until morning in his smoky apartment recording onto a four-track cassette, improvising

It turned out that our full names were identical: Jesse Thomas Hughey.

I imagined him as a version of me in a parallel universe where I focused on creative pursuits in my 20s, untethered by the need to buy diapers and child care and health insurance. In the real world, the course of my last two decades was steered by two choices I’d made at 19. Twenty-one years ago, I asked

my first college girlfriend to marry me and just weeks later embraced the accidental pregnancy that produced a strange and wonderful child. That child became a young woman with such astonishing talent and disarming kindness that I accepted her own monumental late-teen decision: to attend a ludicrously expensive art college. She was joined by an equally brilliant and thoughtful brother, who was now considering out-of-state premed programs, each costlier than the last. Now here I was with their stepmother trying to add a third to the brood.

At 31, this other Jesse Thomas Hughey looked, at least from my vantage, open to any possibility, whereas my 40th birthday coincided with the decision to have another child, essentially eliminating the possibility of any drastic mid-career, midlife risks I’d have been inclined to take otherwise.

These hypothetical adventures that I pictured myself embarking

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on in my 40s but was unlikely to hazard when I was pushing 60 included—but were not limited to—quitting my day job, selling our home and using the money to travel, moving to another country, and buying a motorcycle.

Being a father was far and away the most meaningful thing I’d done with my life, and I was pretty good at it. Still, I envied the younger, childless Jesse.

A few days later, I called him.

The longer we talked, the more similarities popped up. We listened to many of the same bands—both of us were Radiohead and Thom Yorke fanatics. Both of us were the oldest of three, with near-identical age gaps between siblings, and our birthdays fell on the same day of the month, though a month apart.

He’d worked for a coffee shop and bean-roasting franchise, making at least three Jesse Hugheys who had done long stints in the food industry. And both our wives worked in healthcare.

Seattle Jesse was now the creative director on what he referred to as a “startup screenplay,” overseeing the narrative arc on a sci-fi series about superhuman protagonists who help create the internet.

My cross-country doppelganger just happened to be conceiving a TV series about connecting people.

A half-hour later, we said our goodbyes. I sat and reflected, wondering if our parallel paths would cross again, if we were linked in some strange cosmic manner. I almost offered to buy him a drink if he ever came to Dallas but didn’t. I wondered what he left unsaid. Two days before the conversation, my wife found out she was pregnant, but I didn’t mention it, nor did I ask him if he and his wife planned to have kids, or if she happened to be expecting too.

That night, as Emily and I batted baby names back and forth yet again, my ambivalence about having another kid slowly gave way to excitement about being a dad for the third time. Eventually, we

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found out we were having a boy.

We decided to name him after Emily’s father, Malcolm. He deserved the honor, though no more than my father (Mark) or a few other family members whose names we considered recycling. Malcolm Hughey was simply a cool-sounding name.

In the end, we had ruled out Junior, but not because my name had determined my path. It hadn’t.

My choices and reactions to life’s

circumstances—falling in love, becoming a dad before I was out of my teens, dropping music dreams to focus on a writing career that had turned out to be fulfilling if not enriching, parental pride, heartbreak, falling in love again, becoming a dad once more—were what made me who I am.

Jesse Hughey is an editor at Cowboys & Indians magazine. Email him at jessehughey1@gmail.com.

The minute you step into this magical sweet spot, you’ll be overflowing with opportunities to truly savor summer with the excitement of a kid-in-a-candy-store.

Whether it’s sampling chocolate bubbling from a fountain, soaking up the glittery ocean views from atop the Ferris wheel, discovering how nature’s sweet fruits grow and ripen, or enjoying the Fair’s golden-ticket entertainment, your toughest decision will be choosing what to indulge in first!

june 1–july 4 | sdfair.com

5/8/18 1:51 PM

BR AND STORY

PASADENA You know Pasadena, the rosy Los Angeles suburb that

hosts a famous football game and a parade with flowery floats.

But what about Pasadena, the blossoming food destination?

Or Pasadena, SoCal’s art and music mecca? Have you heard about its small-town charm and big-city amenities? This is the Pasadena you ought to get to know. by ben marshall

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Pasadena City Hall

Pasadena adopted the rose as the city’s official flower in 1961.

Arroyo Seco Weekend

Compose Your Plans

→

ENTER TO WIN

For the ultimate trip to Pasadena, see sweepstakes details on page 93.

Clued-in culture vultures know Pasadena’s summer entertainment calendar packs a punch. Following a successful inaugural year, Arroyo Seco Weekend returns to Brookside Park for a second installment June 23–24. Produced

by Goldenvoice, the folks behind Coachella and Stagecoach, this two-day music and arts festival boasts a jam-packed lineup, including Neil Young, Kings of Leon, Robert Plant, Alanis Morissette, and more than 30 others. Some of the area’s best restaurants and food trucks will also be serving an eclectic mix of bites and bevs, and Kidspace Children’s Museum will have hands-on activities for the kiddos (think an interactive drum circle and a build-your-own instrument workshop).

Next month, traffic west of Old Pasadena will be rerouted to make way for three stages, a dance

floor, and a vintage car show. The biennial Colorado Street Bridge Party, originally dreamed up as a fundraiser for the century-old arch bridge, is July 14. Later in the year, megastars like Ed Sheeran (August 18) and Beyoncé and Jay-Z (September 22–23) make stops at the Rose Bowl.

For art enthusiasts, the 26th annual Pasadena Chalk Festival gets underway at The Paseo shopping center over Father’s Day weekend. More than 600 artists create chalk murals during the free street-painting fest, touted as the largest in the world. Already have plans that weekend? Sate your appetite for art any day of the month with a visit to the Gamble House, a study in early 20th-century Craftsman architecture, or the Norton Simon Museum, home to an impressive collection of European masterpieces.

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100,000

The average number of blossoms on a float in the Tournament of Roses parade. Next year marks the 130th anniversary of the parade, which will take place Jan. 1.

SNAPSHOTS AND SELFIE SPOTS For a custom souvenir, track down these Pasadena photo ops.

IDEALAB A community collaboration led to the 250 footlong mural “Dream to Reality” (above). Look for local landmarks, like City Hall and the Colorado Street Bridge, depicted in the artist’s colorful style.

PASADENA PLAYHOUSE DISTRICT Attractions include intricately stenciled crosswalks, the prettiest utility boxes you’ll ever see, and a set of seven red Spun Chairs—part furniture, part spinning top.

PASADENA MUSEUM OF CALIFORNIA ART Kosmic Krylon Garage, PMCA’s only permanent installation, features whimsical and futuristic murals spray-painted on the interior walls of the museum’s parking structure.

Pasadena’s culinary scene is more alive than ever thanks to the arrival of innovative chefs and fresh restaurant concepts—many in just the last year. Native son and pioneer of the California cuisine movement Mark Peel unveiled his second iteration of Prawn last fall (the first is inside L.A.’s Grand Central Market). Peel’s goal: Make high-quality ingredients and fine-dining flavors accessible to all in casual, counter-serve confines. And so far, mission accomplished. His seafood-forward menu features a variety of salads and sandwiches, as well as Peel’s twist on a Spanish paella that’s one of the restaurant’s top sellers. Vegan, vegetarian, or simply not a fan of fish? Build your own grain bowl and load up on veggies and a

lean protein of your liking.

Another locally sourced restaurateur, South Pasadena’s own Jesse Gomez, returned to his stomping grounds this spring to join the city’s growing Mexican food scene. Gomez, along with chef/partner Jose Acevedo, opened Mercado on Lake Avenue in March. Come for the daily happy hour, when you can sample several plates on the cheap.

For an upscale night out, head farther south on Lake Avenue to The Arbour, which opened last December.

Helmed by chef Ian Gresik and his wife, Nancy, everything about The Arbour is sourced nearby—from the farm-to-fork food and Cali-centric wine list to the wood used for the tables and bar tops.

Seafood salad at The Arbour

(PREVIOUS SPREAD) PHOTOGRAPHY COURTESY OF VISIT PASADENA (CITY HALL), ARROYO SECO WEEKEND (FESTIVAL); ILLUSTRATION BY ALEKSANDAR_GAVRILOVIC/ISTOCK PHOTOGRAPHY COURTESY OF VISIT PASADENA (IDEALAB), THE ARBOUR (SEAFOOD SALAD)

Savor Fresh Flavors

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5/8/18 10:16 AM

BR AND STORY

WALK/RUN

ENDORPHINS BOOST There’s more than one way to break a sweat and calm the mind.

ROSE BOWL LOOP Training for a 5K? Jog the 3.1-mile path that takes you past the iconic stadium and nearby Brookside Golf & Country Club.

HIKE

EATON CANYON Wind through the lower San Gabriel Mountains and crisscross streams en route to a 40foot waterfall.

FLOAT

JUST FLOAT An hour-long floatation therapy session involves zero noise, low light, and water saturated with 1,000 pounds of Epsom salts.

SOUND BATHE

THE SOUNDBATH CENTER Waves of sound wash over you as a practitioner plays gongs and singing bowls.

PHOTOGRAPHY COURTESY OF LANGHAM HUNTINGTON (FACADE), SHERATON PASADENA (ROOM)

The Langham Huntington (left) and Sheraton Pasadena (right)

Make Yourself at Home More than just places to lay your head, hotels are a key part of the travel experience. You know this.

Pasadena knows this. That’s why several of the city’s top properties have recently put the finishing touches on multimillion-dollar upgrades. Namely, the Sheraton Pasadena, Hilton Pasadena, and Westin Pasadena (ideal choices for business travelers) have each

completed sizable renovation projects focused on guest rooms, meeting spaces, and common areas. At dusitD2 Hotel Constance, don’t let the 1920s Spanish-style facade fool you. Inside, you’ll be met with pops of modern Asian flair and high-tech connectivity. Hook up your personal device to your TV to watch Netflix from your account, and make housekeeping requests

from the in-room iPad. Looking to splurge? The Langham Huntington, a fi xture in the city since the early 1900s, has yet to show any wrinkles. This timeless, 23-acre gem exemplifies what it means to be a five-star resort, from the pristine gardens to the Italian marble bathrooms.

All rooms feature plenty of space, but if the family’s in tow, check out the free-standing cottages spread across the property. Other amenities on the sprawling estate include a heated swimming pool, a variety of dining options, an upscale bar, a fitness center with private classes, and a day spa offering treatments inspired by traditional Chinese medicine. The treatment to book: the Chuan Stone Therapy, a 90-minute, energy-balancing back massage that uses temperature-controlled stones—first hot to stimulate circulation, then cold to relax the muscles.

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5/8/18 10:22 AM

FOCUS ON FRANCHISES

SPECIAL ADVERTISING SECTION

GIVING BACK:

HOW FRANCHISES IMPACT THEIR COMMUNITIES

DO YOUR HOMEWORK

Before you can start making a difference through a franchise, you’ll need to find a franchise that aligns with your values. Jack Johnson cofounded The Franchise Insiders with his wife, Jill, to help clients find the best franchise opportunity for them and one that includes a focus on how to give back.

“People often come to me because they’re not satisfied with their current job. They lack a sense of purpose and want to do something that really makes a difference in the world,” Jack says. “You tell me how you want to improve the world, and

I can help you negotiate options that explore that.”

If you’re passionate about the environment, the Johnsons can lead you to franchises that specialize in recycling and junk disposal. If you care deeply about community health, they may point you in the direction of franchises that offer healthy meals or fitness options. And there are franchises that focus on caring for seniors or children, as well as those that provide urgent medical care.

The couple says franchisees love knowing they’re making a difference each day they come to work. Then, as they build wealth, they can find monetary ways to give, as well.

“Fifteen years ago, I was in the same place as many of the people I help today,” Jack says. Now he’s found his calling: connecting future business owners to opportunities where they can serve—and build their wealth while they do it.

Jack and Jill Johnson

PHOTOGRAPHY BY STEVE DEBENPORT/ISTOCK (VOLUNTEER)

Many entrepreneurs choose franchising for its moneymaking potential and the chance to build a legacy for their families. But there’s another benefit too: You can make a difference in the world around you. By Michael W. Brough

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5/8/18 10:20 AM

With over a decade in the franchise industry, we’ve helped hundreds of prospective entrepreneurs, people from all walks of life, become successful franchise business owners -many of whom have gone on to own million dollar businesses. Our proven system makes it easy to find your perfect franchise match.

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THE FRANCHISE INSIDERS DOES NOT GUARANTEE THE FINANCIAL PERFORMANCE OF ANY FRANCHISE OR BUSINESS OPPORTUNITY. THE DECISION TO PURCHASE A FRANCHISE OPPORTUNITY MUST BE BASED ON A BUYER'S INDEPENDENT RESEARCH AND ANALYSIS. THE FRANCHISE INSIDERS IS NOT LIABLE FOR ANY REPRESENTATION MADE BY AN EMPLOYEE, AFFILIATE, OR ASSOCIATE OF ANY FRANCHISE OR THE FRANCHISE INSIDERS WITH RESPECT TO THE FINANCIAL PERFORMANCE OF THE BUSINESS BEING ACQUIRED. THIS DOES NOT CONSTITUTE AN OFFERING; AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED WITH THE REFERENCED STATE, WHICH FILING DOES NOT CONSTITUTE APPROVAL.

the franchise insider.indd 1

2/20/18 2:44 PM

FOCUS ON FRANCHISES

SPECIAL ADVERTISING SECTION

Home Care Assistance

ELEVATE IN-HOME CARE

For many franchises, a business focus naturally leads to a charitable mission. That’s what happened with Home Care Assistance, a company that provides long-term care for the elderly. Almost 60 percent of their clients suffer from Alzheimer’s or other forms of dementia.

As a result, Home Care Assistance partners with the Women’s Alzheimer’s Movement, a nonprofit founded

by Maria Shriver, to increase awareness and research funding for Alzheimer’s disease in women. For the past three years, Home Care Assistance has helped fundraise for

and participated in the organization’s annual event, Move 4 Minds.

In acknowledgement of the effects dementia has on families, Home Care Assistance sponsors Caregiver Recharge Grants to allow caregivers a weekend to relax.

“Serving the community is a huge part of our culture,” says Barbara Schuh, vice president of franchise operations for Home Care Assistance. “When evaluating the performance of our franchise owners, one metric we look at closely is philanthropic involvement, and recognize our owners who are making a difference in their communities.”

For instance, in Columbus, Ohio,

franchisee Lori Wengerd actively participates in the business community, including the Columbus Rotary. As a member of the board of directors for both the Upper Arlington Commission on Aging and for the Alzheimer’s Women’s Association to Reach and Engage, she brings her own specialized expertise to organizations that focus on aging. Her active engagement with these organizations has resulted in a closer, more supportive relationship between local government agencies and the senior population in her city.

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A Brand People Trust and Admire!

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Home Care Assistance!

With high average revenues and the ability to do well by doing good, what’s not to love?

No other franchise opportunity provides the personal and professional satisfaction that Home Care Assistance does for its franchise partners. We’ve been helping people from a variety of professional backgrounds become business owners for the past sixteen years and we now have over 165 locations worldwide!

• The average revenue for sites open at least 12 months is $1.46 million!

• More than 70% of locations open at least 24 months are in our Million Dollar Club.

• Every Franchise Owner gets a dedicated coach and support team to help with all phases of their business, including lead generation!

“Joining the Home Care Assistance family was the best career decision I ever made.”

– Carol White, Franchise Owner Prescott, AZ

• Home Care Assistance trains and supports you every step of the way, including a PROVEN 12 Month Marketing Plan to help jump-start your business growth.

• To be successful with our model you only need to add one new client a month on average!

This advertisement is not an offering; an offering can only be made by a prospectus filed with the referenced state, which filing does not constitute approval. *Ask to see our item 19 for system revenue averages.

Call 888-834-3844 or visit franchise.homecareassistance.com to learn more.

Join us in our mission to Change the Way the World Ages.

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FOCUS ON FRANCHISES

SPECIAL ADVERTISING SECTION

LET DOGS TAKE THE LEAD

Dogtopia does more than provide daycare, boarding, and spa services for pups around North America.

Its nonprofit arm, the Dogtopia Foundation, provides a dog-focused direction for its charitable work.

“We’re enabling dogs to positively change our world,” says Dogtopia Foundation manager Jeri Kendle.

Recognizing the important role dogs can play in recovery for veterans with physical or psychological challenges, Dogtopia supports charities that cater to those needs. The goal is that each Dogtopia daycare center will financially support a service dog by the end of this year.

California-based franchisee Janet Folk is leading the pack, having organized the inaugural Golden Paw Awards and Fundraiser, an event to fund the training of a service dog— in this case, a Goldendoodle named Quinn—for a first responder or

military service member with posttraumatic stress disorder.

While the focus for 2018 is supporting military veterans and service members, the Dogtopia Foundation also supports youth literacy programs and employment initiatives for adults with autism. In Chicago, Dogtopia partners with the nonprofit SitStayRead by pairing students in inner-city schools with canine reading buddies. In Baltimore, Maryland, Dogtopia of Canton will be piloting a program for integrating adults with autism into their workforce.

“Our hope is that by working with these organizations, we are contributing to those who can best be supported by a dog and helping these lovable pups reach their full potential,” says Kendle, adding that 100 percent of proceeds raised by the Dogtopia Foundation are given directly to the organizations it helps support.

Dogtopia focuses on canine-centric causes.

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Showing dogs the love since 2002.

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FOCUS ON FRANCHISES

SPECIAL ADVERTISING SECTION

BE RECEPTIVE

After the Las Vegas shooting, LunchboxWax franchisees donated profits to support victims.

For LunchboxWax, which provides body waxing services, giving back takes place both nationally and locally. At the national level, LunchboxWax directly supports nonprofit causes through its national fundraising program.

“Organizations are given a special code, and any time anyone uses it to book a service at our salon, we’ll donate 25 percent of that service revenue back to the organization,” says Jamie Dillon, LunchboxWax’s vice president of marketing and media.

Teresa Hatter, a franchisee based in Utah, says customers also influence their charitable focus.

“We’ve chosen charities that help support and protect victims of domestic violence, because we’ve had guests share with us that they are in abusive relationships,” Hatter

says. Because Hatter’s husband is a leukemia survivor, her franchise has also supported the Leukemia and Lymphoma Society.

After last year’s mass shooting in Las Vegas, Evie Kuehn, one of Hatter’s waxologists, called Hatter wanting to do something for the survivors. Hatter reached out to LunchboxWax headquarters and within hours had devised a plan to donate profits to a victims’ recovery fund.

Many waxologists also donated their day’s pay and tips. Through LunchboxWax, Kuehn’s idea had an effect on the world and her employer.

“I still tear up thinking of Evie and her generous heart and the impact it made for people she doesn’t know,” Hatter says.

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LunchboxWax:

A MODERN-DAY CULTURE CLUB FOUNDER & CEO DEBI LANE TALKS ABOUT THE VIBE BEHIND THE BODY-WAXING BRAND, THE EXPLOSIVE GROWTH AND THE KINDS OF PEOPLE CHOSEN TO JOIN THE CULTUREDRIVEN FRANCHISE.

When LunchboxWax CEO Debi Lane selects new franchisees for the chic-and-cheeky body-waxing concept she launched in 2010 and franchised in 2013, there’s a question she asks herself each time: Could I spend a fulfilling and enjoyable week on a sailboat with this person?

The thought behind the sailboat theory, she said, is that people can come together to achieve a goal (or reach a destination), but if the focus isn’t on collaboration and purpose, it’s not success at all.

You have to wonder, does this progressive, goodhearted approach work?

During the first year of franchising, six salons opened nationwide to welcome women and men who are mindful about people and places they choose for personal services. Since then, the company has near-doubled in size each year and earned a ranking in Entrepreneur Magazine’s 2017 top 100 new franchises.

Ed Sheridan, who operates LunchboxWax salons in the Northeast with his son Patrick, says the attention to detail and commitment to culture is central to the growth.

As 2018 gets underway, Lane continues to grow this modernday culture club by awarding franchises to a diverse mix of curious, driven professionals — people who want the independence afforded by business ownership and the support of a dedicated team in an industry poised for growth (no pun intended).

She says, “Behind our expertly trained waxologists, thoughtfully designed salons and specially formulated products is a knowledgeable, energetic team that guides each LunchboxWax franchisee every step of the way.”

Learn more about becoming a LunchboxWax franchisee at lunchboxfranchise.com.

“Walk into any LunchboxWax, and the competence, and kindness is palpable,” said Sheridan.

“The energy resonates and tells this great story.

It’s natural to want to be a part of it.”

Of course it’s not the only requirement, she admits, but it speaks volumes to the company’s culture and the people who create it.

“We’re redefining what success means in business by placing priority on fostering each person’s EQ, or emotional intelligence, as well as their ability to run and grow a business,” Lane said. “We are a culture of heart-driven, headstrong people who are as equally interested in taking care of themselves as we are contributing to a greater whole.”

This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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12/22/17 10:50 AM 12/29/17 9:34 AM

Personal growth.

For them & you.

Looking to make a difference in your life, career, and in the community?

Now is the time!

• Average revenue of over $1,500,000* • Vast educational child care demand • Financial independence • True work-life balance • Option to own or lease

Learn what separates us from every other franchise opportunity Call (410) 777-5352 or visit KAFranchising.com

*As reported by 120 mature academies in item 19 of the current Kiddie Academy Domestic Franchising FDD. This advertisement is not an offering. An offering can only be made by a prospectus first filed according to state law and which complies with the FTC rule.

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INVEST IN THE NEXT GENERATION

For Kiddie Academy, a franchise focused on child development and early education, “Community Begins Here” is both a central business rule and a lesson for children.

On the business side, supporting local causes is part of the company culture.

“We are fortunate to have grown to over 200 academies nationwide, and our company remains committed to building and strengthening the communities in which we live and work,” says Kiddie Academy president Greg Helwig. “To that end, we often partner with our franchise owners on charitable programs such as hurricane relief, book drives, and other fundraising events to support their efforts on the local level.”

Just as important, Kiddie Academy can teach the lessons of caring to a new generation. Floridabased franchise owners Hilda and Ted Cockram are a great example.

“In December 2017, our academy staff was teaching our students the value of generosity,” Hilda says.

“We hosted a holiday toy drive for families in need. Our students sponsored five families from local schools, collecting and donating

items for each family member.”

The Cockrams’ efforts have also included collecting school supplies for a local elementary school and a food drive for the local animal adoption shelter. “We are very deliberate in selecting organizations with a close connection to communities where our families live, work, and play,” Hilda says.

“In each case, we ensure the charities we select are organizations our children can relate to, with the hope we’re planting seeds to create future philanthropists.”

Kiddie Academy has more than 200 locations across the country.

5/8/18 10:21 AM

SPECIAL ADVERTISING SECTION

FOCUS ON FRANCHISES

PUT YOUR MONEY WHERE YOUR HEART IS

One benefit of joining a strong franchise is the financial freedom to support important causes. Franchisees for SealMaster, a company that manufactures and distributes pavement maintenance materials and equipment, exercise that freedom generously.

“We have a great group of compassionate business owners in our SealMaster franchisees,” says communications director Debbie Petok Hufford. “They’re passionate about giving back to their local communities in time, treasure, and talent.”

Among SealMaster franchisees, philanthropic focuses include youth development, school scholarships, the arts, and resources for local first responders.

“Collectively, SealMaster franchisees support hundreds of causes and efforts that run the gamut,” says Petok Hufford.

SealMaster franchisee Bob Krebs treated youth in a mentoring program to a day of professional National Hot Rod Association racing at Zmax Dragway.

“They’re community leaders and recognized as such.”

Two examples show the wideranging impact franchisees can have. Jay Pakalski is the owner of SealMaster/Minneapolis and SealMaster/Milwaukee, which serve all of Minnesota and Wisconsin.

The Open Door, a local charity that aims to end hunger by providing nutritious meals and community resources to those in need, is among the organizations he supports.

SealMaster/Hawaii and SealMaster/Utah owner Lyle Moody and his team members take a different approach. Among other causes, he supports the Cystic Fibrosis Foundation, a national nonprofit that researches the rare genetic disease. Although Pakalski and Moody have chosen different ways to do good, they both appreciate the ability to give back and are passionate about sharing their success in order to help others.

Bold Ambition?

“The SealMaster franchise is not only a nice income generator, it’s a great capital asset and wealth builder. It has allowed me a lifestyle beyond my hopes and dreams.”

Bob Krebs –SealMaster Franchise Owner “The ability to create wealth for yourself within SealMaster is staggering” Darrel Stein –SealMaster Franchise Owner “I couldn’t be more excited for my career and my family’s future.”

Chad Sayler –SealMaster Franchise Owner

Business Opportunity “We just keep growing and growing and to me, the market is limitless.”

Jake Bernath –SealMaster Franchise Owner “With my SealMaster franchise, my net worth and income have grown heartily and consistently.”

Mike Bashir –SealMaster Franchise Owner “It was the best business decision I ever made.”

Dave Musgrove –SealMaster Franchise Owner

$6.5 Million Average Gross Sales SealMaster manufacturing territories in FY 2017*

Manufacture Asphalt Sealer and Distribute a Full Line of Pavement Maintenance Products and Equipment Learn more at sealmaster.net/franchise-opportunities or call (800) 341-7325 *More detail is provided in the Franchise Disclosure Document.

Offer made by prospectus only.

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FOCUS ON FRANCHISES

SPECIAL ADVERTISING SECTION

BUILD CONFIDENCE IN MATH

“The bedrock of every community is the education of the next generation,” says Larry Martinek, co-founder and chief instructional officer of Mathnasium, a franchise

that has provided mathematics instruction to school-age children for more than 15 years.

While many Mathnasium franchise owners are former teachers, successful owners come from a wide variety of backgrounds and offer different skill sets. Their common denominator is a desire to

help students succeed. “We’re looking for people who want to give back to the communities that gave to them,” Martinek says.

But the benefit to society is more than just better math scores.

Kids who once feared numbers develop a new love for learning and what Martinek calls “academic tenacity.” Through Mathnasium’s program, children can become more academically confident. As a result, their achievements in math can spread to other subjects and make them more proficient learners overall.

“Our biggest source of joy— more than a paycheck—is feedback from parents and kids,” says Martinek. “We have people who make plenty [of money], but we want that soul-satisfying element: a way to give back.”

OWN A BUSINESS. MAKE A DIFFERENCE.

A MATHNASIUM FRANCHISE IS THE RIGHT CHOICE The Mathnasium Method™ Transforms Lives

For more than a decade, the Mathnasium Method™ has transformed the way kids understand and appreciate math. A personalized learning method that delivers proven results, giving kids the confidence to take on math...and take on the world.

A Rewarding Franchise Experience • Affordable start-up costs

• Over 900 franchise units worldwide

• One of the fastest growing franchises in the USA

• 5,000,000 math sessions taught to date

• Extensive training and dedicated start-up support

MathnasiumFranchise.com

888.763.2604

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IN THIS ISSUE / 96 Travel Tips / 98 Inflight Entertainment / 99 Beverages / 100 Products and Services / 102 Rapid Rewards® / 104 Go International / 106 Route Map

JUNE 2018 SOUTHWEST

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Travel Tips

Fly Like a Pro

SNACK PACK

Check out these reminders to enjoy a stress-free travel experience.

SAY CHEESE!

Please be respectful of Employees and Customers when capturing photos or videos onboard.

Secure a position in the A1-A15 boarding group with upgraded boarding. Ask a Customer Service Agent at the gate or ticket counter.*

We serve complimentary snacks,** but feel free to bring your own food onboard— you just can’t bring your own alcohol to consume onboard.

SMOKE-FREE E-cigarettes are not allowed to be used in the cabin.

Permitted Pueden usarse dentro del avión Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video. Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos,

excepto si un Miembro de la Tripulación indica lo contrario. Puedes tener un PED pequeño en la mano, llevarlo encima, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear el acceso al pasillo.

Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje. Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios. Por favor usa auriculares para cualquier sonido o video.

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN) Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN) Laptop Computers Computadoras portátiles Audio Players Aparatos de audio DVD/CD Players Reproductores de DVD/CD

Digital Cameras Cámaras digitales GPS Receivers GPS Hand-Held Electronic Games Juegos electrónicos portátiles Satellite Radio Radio por satélite Video Camcorders Videocámaras Bluetooth Devices Dispositivos Bluetooth

Sometimes Permitted

Pueden usarse en ocasiones dentro del avión We understand you may want to document your travel on Southwest Airlines.

Want to photograph and/or record Southwest Airlines Customers or Employees? Let them know first! The use of cameras and mobile devices is permitted onboard to capture personal events but can never interfere with the safety of a flight and should always respect others’ privacy. Entendemos que es posible que desees documentar tu viaje en Southwest Airlines. ¿Quieres fotografiar y / o grabar Clientes o Empleados de Southwest Airlines? ¡Hazles saber primero! El uso de cámaras y dispositivos móviles se permite a bordo para capturar eventos personales, pero nunca debe interferir con la seguridad de un vuelo y siempre debe respetar la privacidad de los demás.

96 SOUTHWEST JUNE 2018

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On a Business Trip?

TAKE YOUR PICK With Business Select®, you can be one of the first to board with priority boarding. Pick the seat you want and have room for your carryon bags. Visit Southwest. com/businessselect.

For your next trip, try EarlyBird Check-In® ($15 one way†). We’ll automatically check you in and reserve your boarding position 36 hours before your flight. That’s a full 12 hours earlier than our traditional 24-hour check-in.

BEFORE YOU GET UP, REMEMBER ...

Although you can form lines at the back lavatory, you cannot form lines at the front lavatory or gather in the front galley.

CHEERS! If you’re a Business Select Customer, your first drink is on us.†† WORK PERKS Business Select Passengers can bypass long lines by taking advantage of our Fly By® priority checkin and security lane access (where available). For a complete list of available Fly By locations, visit Southwest.com/flyby.

* Price depends on Customer’s itinerary; subject to availability. ** We serve peanuts.

Visit Southwest.com and click on “Special Assistance” at the bottom of the page for more information. † Price is subject to change. †† Business Select Customers receive a free premium drink on the day of travel.

Always Permitted Pueden usarse en todo momento dentro del avión

Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación electrónica de los nervios y otros aparatos médicos

CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros ataquen, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

implantados también son permitidos.

Electronic Watches Relojes electrónicos

Pacemakers Marcapasos

Noise-Canceling Headphones Auriculares que aislan el ruido

Hearing Aids Aparatos para sordos Electric Shavers Rastrillo eléctrico

DISABILITY ASSISTANCE Southwest Airlines offers assistance to Customers with disabilities upon request. Southwest Airlines siempre ofrece asistencia para sus Clientes con discapacidades que así lo soliciten.

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on Southwest.com to report a lost item.

Visita la página de Servicio al Cliente en Southwest.com para reportar un objeto perdido.

Never Permitted Nunca pueden

usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (WalkieTalkies) or Scanners Radios emisores/receptores (walkie-talkies)

Remote-Controlled Toys Juguetes de control remoto

Samsung Galaxy Note 7 Smartphone

PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

PERSONAL DEVICES Unapproved personal devices (e.g., Knee Defender, infant slings) may not be attached to any part of the aircraft.

Dispositivos personales no aprobados (coo por ejemplo “defensores de rodillas” o mantas portabebés) no pueden sujetarse a ninguna parte de la aeronave.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served

Television or AM/FM Radio Receivers Televisión o radios de AM/FM

Electronic Cigarettes and Smoking Devices not allowed for use in the cabin.

No se permite el uso de Cigarrillos Electrónicos y Dispositivos para fumar adentro de la cabina.

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Inflight Entertainment

Getting Connected

Our entertainment portal is filled with exciting inflight options— from free live TV to exclusive content—for you to enjoy.

Whether you want to catch your favorite TV show or need a restaurant recommendation, our portal has got you covered.

HOW TO CONNECT: SOUTHWESTWIFI.COM*

Handheld Devices

Tap the Settings icon, and then choose the WiFi icon. Turn WiFi On with On/Off button.

Tap SouthwestWiFi in the list of WiFi networks and confirm connection. Open your internet browser.

Our entertainment portal should load automatically. If not, click the address bar and type in Southwestwifi.com.

Select your entertainment option and enjoy.

Laptops

Click the WiFi icon.

Select SouthwestWiFi from the list of WiFi networks by clicking on it and confirm connection. Open your internet browser.

Our entertainment portal should load automatically. If not, click the address bar and type in Southwestwifi.com.

Select your entertainment option and enjoy.

* WiFi available only on WiFi-enabled aircraft.

MORE INFORMATION:

• Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled.

• Service on flights to/from destinations outside the contiguous

U.S. may not currently be available for the entire flight.

• Movies and select TV content require download of the free AirTime Player app.

• Pricing information can be found on the Inflight

Entertainment Portal.

• In order to provide top-notch web browsing capabilities to all Customers using WiFi, we limit access to the following online activities due to high bandwidth consumption: telephony

applications (VoIP), device/ system/software updates, and certain video/audio streaming subscription services, applications, and websites.

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Beverages

THIS ONE’S ON US

Business Select Customers receive a free premium drink† on the day of travel.

Seagram’s

Ginger Ale ’ to the simple LET S RAISE A GLASS

pleasure of ordering ginger ale while cruising through the clouds. Made with real ginger and no caffeine, Seagram’s Ginger Ale is the perfect thirstquencher to order on Southwest flights. For a more adult take on the bubbly inflight favorite, pair it with Wild Turkey.

COMPLIMENTARY BEVERAGES

• Coca-Cola® • Coca-Cola® Zero Sugar • Diet Coke® • Canada Dry® Lemon Lime Sparkling Water • 7UP® • Dr Pepper® • Diet Dr Pepper® • Seagram’s® Ginger Ale • Seagram’s® Tonic Water • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Mr & Mrs T® Margarita Mix

• Mott’s® Tomato Juice • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice • Minute Maid® Apple Juice • Community® coffee* • Community® decaf instant coffee* • Community® tea • Hot Chocolate • Noncarbonated Purified Drinking Water

* Regular creamer available.

BEER $6-$7

• Miller Lite® ($6) • Dos Equis® Special Lager ($6) • Leinenkugel’s® Summer Shandy® ($7) • Lagunitas® 12th of Never Ale ($7) • Blue Moon® Belgian White Ale ($7)

LIQUOR $7

• • • • • •

Dewar’s® Scotch Jack Daniel’s® Wild Turkey® Tanqueray® Gin Bacardi® Rum Baileys® Irish Cream

WINE $6

• Carmenet Cabernet Sauvignon • Cruset Sparkling Wine • Whistling Thorn Chenin BlancChardonnay

• Deep Eddy Vodka • Deep Eddy Ruby Red Grapefruit Vodka • Sauza® Gold Tequila

† You must be 21 years or older to drink alcoholic beverages. According to the U.S. Surgeon General, women who are pregnant or who may become pregnant should not drink alcoholic beverages because of the risk of birth defects. Images of the alcoholic beverage product do not reflect how it is actually served. Customer will not receive a beverage with a cap. In accordance with FAA regulations, Customers are prohibited from consuming alcoholic beverages onboard that are not served by Southwest Airlines.

Valid Southwest Airlines Rapid Rewards drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

Expires Dec 31, 2018

RECYCLING

We’re happy to take care of any recyclable items, including plastic bottles, coffee cups, newspapers, and food containers.

RECEIPTS

Customers can retrieve drink receipts at Southwest.com/ beveragereceipts.

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Products and Services

Need a hand? Southwest can help you when ... ... your summer needs a little excitement.

Ready for vacation? Pick your destination, book your hotel and rental car, and add on interesting excursions, all at Southwestvacations.comÂŽ.

You’ll be having fun in no time.

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PHOTOGRAPHY BY CAVAN IMAGES/OFFSET (WOMAN WITH DOG)

... you need some advice.

Share stories, exchange knowledge, and find inspiration from our members at Southwest Community.

Southwestair community.com

… your pet needs a vacation, too.

Bring a furry friend along for the flight with Southwest’s Pet Fare ($95 each way). Remember, all carriers must fit under the seat in front of you.

Southwest.com/ pets JUNE 2018 SOUTHWEST

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Rapid Rewards

Hey, Frequent Flyers!

Earning Rapid Rewards® points is a breeze, meaning you can get to your next vacation faster.

A few points short of your dream summer vacation?

You can purchase Rapid Rewards points at Southwest. com/pointscenter and get to your next getaway faster.

ENROLL NOW! Not a Rapid Rewards Member? Sign up at Southwest.com/enroll.

All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms.

Earn 50,000 Points and Enjoy These Exclusive Credit Card Benefits: • Earn 50,000 points after you spend $2,000 on purchases in the first three months of opening your account • 2X points on Southwest® purchases and Rapid Rewards hotel and car rental partner purchases • 1X points on all other purchases • 3,000 bonus points after your Cardmember anniversary • Unlimited rewards seats and no blackout dates

Hotels

Paint the town red, then turn in at your favorite hotel and earn up to 10,000 Rapid Rewards points per night.† Book now at Southwesthotels.com in partnership with Booking.com.

Visit our Inflight Entertainment Portal at Southwestwifi.com to apply.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Rapid Rewards® Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change. See Southwestwifi.com and click the Southwest Rapid Rewards credit card link for offer details. All Southwest Rapid Rewards® Program Rules and Regulations apply; please visit Southwest.com/rrterms.

Earn from 1,000 to 10,000 points per night for every hotel stay booked through Rocketmiles. Visit rocketmiles.com/southwest to book now.

PHOTOGRAPHY BY G-STOCKSTUDIO/ISTOCK

The Rapid Rewards® Credit Card

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Rapid Rewards Tiers and Companion Pass A-LIST Along with priority boarding, A-List Members receive a 25 percent point-earning bonus, Fly By® priority check-in and security lane access (where available)†, a dedicated phone line to answer any questions, and more. Southwest. com/ALstatus

A-LIST PREFERRED Want even more perks? As an A-List Preferred Member, you not only get all the perks of being an A-Lister, you also get free inflight WiFi (where available) and a 100 percent point-earning bonus.

Southwest.com/ALPstatus

COMPANION PASS Every time you purchase a flight or redeem points for a flight, Companion Pass†† lets you choose one person to fly free of airline charges (does not include taxes and fees from $5.60 one-way) with you for an entire calendar year. Southwest.com/CPstatus † For a complete list of available Fly By locations, visit Southwest.com/flyby. †† Visit Southwest.com/rrterms for a complete list of Companion Pass rules.

Rental Cars

Speed up the earning with your next car rental.

Earn 600 points per qualifying rental.† Visit Southwest.com/car-rentals to book now.

†Hotels and Rental Cars: Potential to earn additional points depending on applicable promotion. Partners are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/ rrterms. ©2018 Southwest Airlines Co.

Shop, Dine, and More

From haute couture to haute cuisine, you can earn hundreds of Rapid Rewards points with every dollar you spend.

Earn 3 points per $1 spent. Join Rapid Rewards Dining® for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points on an order of $29.99 or more.

Visit 1800flowers.com/rapidrewards.

Earn Rapid Rewards points for shopping at hundreds of your favorite online retailers. Visit rrshopping.southwest. com to learn more.

Earn 2,000 Rapid Rewards bonus points when you join the 4 Seasons wine club—plus 3 complimentary bottles.

Learn more at laithwaiteswine.com/ southwest.

Make your points go further.

Close to a reward flight but need a few more points? You can buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another Member—all from one location.

Visit Southwest. com/pointscenter to get started.

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Go International

TEST THE WATERS

Insider’s Nassau Southwest serves 14 international destinations, including Nassau, the capital of the Bahamas.

SOUTHWEST VACATIONS® SWEEPSTAKES Visit Southwest vacations.com/winnas and enter for your chance to win round trip air travel for two on Southwest Airlines to Lynden Pindling International Airport (does not include taxes and fees starting from $5.60 one-way); four-night double accommodations at Melia Nassau Beach; and round trip airport/hotel transfers.* Boarding, Customs, and Immigration 1

This Space For Offical Use Only

2. Free of duty imports: passengers entering the country by sea or by air may import goods of duty, additional to their personal baggage, as long as they prove their value with an invoice or receipt and such amount does not exceed 300 US dollars or its equivalent in domestic or foreign currency or 75 US dollars when the entry is by land.

Alcoholic beverages, shredded tobacco or automobile fuel cannot be imported as part of the duty free exemption.

Customs Declaration

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

During the vacation periods of Holy week, summer and winter, Mexican Nationals entering the country by land may import, under duty exemption, items of up to 300 US dollars or its equivalent in domestic or foreign currency provided that such people do not live along the border strip or border region. The starting and ending dates of such periods can be consulted directly with customs personnel or at www. aduanas.gob.mx.

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.”

1 Family Name

First (Given) 2 Birth date

Middle Month

Day

Year

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

6 Passport number 7 Country of Residence

trip prior to U.S. arrival

11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture: 12 I have (We have) been in close proximity of livestock:

Yes

No

Yes Yes Yes Yes Yes

No No No No No

Yes

No

(such as touching or handling)

13 I am (We are) carrying currency or monetary instruments

over $10,000 U.S. or foreign equivalent:

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise:

Yes

No

(articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare.

Signature

1 Last name(s) Nationality

Mexican laws establish among others the following penalties and sanctions related to the importation of goods into the country: • Omission to declare whether coming in or out of the Mexico´s customs amounts of cash, in domestic or foreign checks, payment orders or any other documents receivable in an aggregate amount exceeding the equivalent of 10,000 US dollars or its equivalent in domestic or foreign currency, which action will be punishable with a fine of 20 to 40% of the exceeding amount and the corresponding criminal penalties will be applied.

• Introduction into or extraction of goods from Mexico, using deceitful methods to hide items, when their imports or exports is prohibited, restricted or because foreign trade duties must be paid, will be punishable with fines ranging, to 70 or 100%, of the commercial value of merchandise.

• Omission of the total or partial payment of foreign trade duties. When failure consist of only a duty omission and the goods do not exceed 3,000 US dollars or its equivalent In domestic or foreign currency, the penalty will consist of up to 116% of the commercial value of the items. Once the duties have been paid, the Customs Authority will make the items available to the passenger.

• If the corresponding documentation required by the Customs Law prove that the merchandise was properly submitted for proper customs procedures in order to enter the country, is not exhibited, a precautionary seizure of the non declared goods as well as the corresponding vehicle, in case the passengers entered the country by land, will proceed.

• For non declared items which do not comply with regulations and restrictions other than duties, abandonment can be declared once the corresponding fine is paid.

Issue on 2013. Please look up for changes in this information when you are visiting us again at customs desk or at www.aduanas.gob.mx Date (month/day/year)

Welcome to Mexico

Name(s)

I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.



for passengers coming from abroad

Passengers may import items to their personal baggage without requiring the services of a customs agent by paying a global rate of 16%, provided that the total amount, excluding the duty free exemption, does not exceed 3,000 US dollars or its equivalent in domestic or foreign currency as long as an invoice, proof of payment or any other document that proves the commercial value of the items is provided.

INFRACTIONS AND SANCTIONS

9 Airline/Flight No. or Vessel Name 10 The primary purpose of this trip is business:

CBP Form 6059B (04/14)

sat.gob.mx

aduanas.gob.mx

3

Customs Declaration

Please read the instructions prior to filling this form: Every passenger or head of household must provide the following information.

PAYMENT OF DUTIES

• Duties can be paid using the form “Pago de contribuciones al comercio exterior” (Foreign trade tax payment).

• The total value of computer equipment, added to the rest of the items above cannot exceed 4,000 US dollars or its equivalent in domestic or foreign currency.

• Items subject to compliance, regulations other than payment of duties (permits, certificates, and notifications) cannot be imported.

• In order to determine the tax basis, the duty free exemptions mentioned in number 2 could be deducted from the value of the items.

(c) State

5 Passport issued by (country)

8 Countries visited on this

2

Date of birth

Day

Month

Year

Passport number

2

VISITORS T Number of days you will stay in Mexico RESIDENTS OF MEXICO Number of days you stayed abroad

3

Number of family members traveling with you Number of luggage pieces (bags and packages) you bring with you Missing luggage or luggage to be imported by cargo (pieces) (See Notification 1 of this form)

4 MEANS OF TRANSPORTATION Mark with an X the means of transportation Maritime Vessel No.

Ground Transport No.

Air Flight No.

5 Carrying money in cash, receivables or a combination of both is legal; however, not declaring the total amount when more than the equivalent of 10,000 US dollars is carried may be subject to administrative or criminal penalties.

Are you carrying amounts in cash, documents receivable (checks, promissory notes, payment orders, etc.) or a combination of them, the combined total of which exceeds 10,000 US dollars or their equivalent in national or foreign currency?

No If you have answered Yes, please declare the total amount in US dollars

Yes

$

If you answer Yes, you must also fill out the “Declaración de internación o extracción de cantidades en efectivo y/o documento por cobrar” (Customs Declaration for the import/export of cash, receivables or equivalent documents), which you can request from the customs personnel in charge at the entry ports to Mexico or download it from the Customs Internet Site: www.aduanas.gob.mx

U.S. CUSTOMS DECLARATION FORM*

Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters.

• Be sure to include the street name and number, city, and

state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country.

• Lines 5 and 6 may be left blank if not using a passport.

• On Line 9, enter WN for Southwest, followed by your specific flight number.

• Please read both sides of the declaration.

• Sign at the “X.”

PHOTOGRAPHY COURTESY OF NASSAU PARADISE ISLAND PROMOTION BOARD (BEACH BAR), COURTESY OF STUART COVE’S DIVE BAHAMAS (SCUBA DIVER)

A stay at all-inclusive Melia Nassau Beach puts you steps from the ocean.

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STUART COVE’S DIVE BAHAMAS

If you’re looking to scuba dive, snorkel, or even swim with sharks, make your way to the southwest side of the island for a tour with Stuart Cove’s.

JOHN WATLING’S DISTILLERY Located on the Buena Vista Estate, this distillery is named for a 17th-century buccaneer and is known for its small-batch rums.

LIFE’S A BEACH From Cable Beach, a popular island hangout, to Love Beach, a snorkeler’s haven, Nassau features an endless supply of sun and sand. To add a slice of history, try Montagu Beach. It’s home to Fort Montagu, which was built in the 18th century.

* NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open to legal residents of 48 contiguous United States and the District of Columbia age 21 or older at time of entry. Limit one entry per person. All fields must be completed. Approximate retail value of prize: $3,250. For complete details and Official Rules, visit Southwestvacations.com/winnas. By submitting this entry, you agree to the Official Rules. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at Southwestvacations.com/generalinformation/privacy-and-security-policy. Sponsor: The Mark Travel Corporation, doing business as Southwest Vacations, 8415 South Park Circle, Orlando, FL 32819. Enter by 11:59 p.m. CT on June 30, 2018. Air travel does not include taxes and fees of at least $5.60 one-way.

MEXICAN CUSTOMS DECLARATION FORM

Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico.

How to complete this form: • Complete sections 1–6.

• Once completed, sign and date the form.

MEXICAN IMMIGRATION FORM

Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico.

How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form.

• Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers.

What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs.

• Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered

at time of check-in for your return flight. Passengers unable to present this form at time of departure will be fined by Mexican Immigration. * Go to cbp.gov to download, fill out, and print this form before your next international flight.

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Route Map

Your Destination Awaits

Planning your next getaway? It’s a snap at Southwest.com.

PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL GRAND RAPIDS

MILWAUKEE RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

CHICAGO (MIDWAY)

OMAHA INDIANAPOLIS

DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX) LONG BEACH

YOU’RE ON YOUR WAY You can get to a number of other cities via Southwest destinations. Travel to Santa Fe via Albuquerque, Palm Springs via Ontario/ LA, Galveston via Houston (Hobby), and more. Service between some cities/airports is not offered. * Service to Flint, Michigan, will be discontinued June 6.

ONTARIO/LA

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE TULSA

AMARILLO

SAN DIEGO

OKLAHOMA CITY PHOENIX

LITTLE ROCK

LUBBOCK

TUCSON

MEMPHIS

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO

MIDLAND/ODESSA

AUSTIN HOUSTON (HOBBY)

PENSACOLA NEW ORLEANS

SAN ANTONIO CORPUS CHRISTI

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCU CANC UN PUERTO VALLARTA

DENVER

At Red Rocks Amphitheatre, enjoy your favorite music with Colorado’s natural beauty as a backdrop.

MEXICO CITY BELIZE CITY

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MILWAUKEE

Located in lively Bay View, Odd Duck specializes in inventive small plates made with local ingredients.

EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER FLINT* DETROIT

ALBANY

BUFFALO/ NIAGARA FALLS

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

PHILADELPHIA

PITTSBURGH

BALTIMORE/WASHINGTON (BWI)

COLUMBUS CINCINNATI

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL) RICHMOND NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM CHARLOTTE GREENVILLE-SPARTANBURG

CHARLESTON

AUSTIN

ORLANDO TAMPA FT. MYERS/ NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU

TURKS AND CAICOS

SAN JUAN

HAVANA PUNTA CANA GRAND CAYMAN MONTEGO BAY

LIBERIA

Harbor East

BALTIMORE, MD

Four Seasons Hotel Rooftop BALTIMORE, MD

BALTIMORE, MD

Harbor East

BALTIMORE, MD

o e ch p tan

k

ARUBA

Four Seasons Hotel

th

JACKSONVILLE PANAMA CITY BEACH

Visit Darrell K Royal– Texas Memorial Stadium while you’re in town. Southwest is proud to be the official airline sponsor of Texas Athletics.

PHOTOGRAPHY BY STEVIE CRECELIUS (RED ROCKS), ADAM HOROWITZ (ODD DUCK), DSZC/ISTOCK (STADIUM)

ATLANTA

– 1786 – H I S T O R I C B R O A D WAY M A R K E T

SAN JOSÉ

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One Question Costner plays a ranch owner in Yellowstone, which premieres June 20 on Paramount Network.

Kevin Costner, You have to have anticipatory skills and think, What could go wrong here?

What’s the weakest link?

Sometimes it’s you. I have to be the person I worry about the most, so I do my homework. For Yellowstone, I understood the role I was going to play, but I had to immerse myself in the cutting horse world. I had to know how to ride a horse that way and how to work with cows so I wouldn’t come off as a novice. I wanted to make sure I held up my end.

PHOTOGRAPHY BY KEVIN LYNCH FOR PARAMOUNT NETWORK

how do you prepare for a new role?

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ALL NEW

r e m m u S VORS!

FL A

Must be 21 to drink. Stellabrate Responsibly.

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