SPR 360˚ | DECEMBER 2018 | Edition - 007

MONTHLY NEWSLETTER FOR SPR HIGHLIVING INNER CIRCLE

EDITION - 007 | DECEMBER 2018

www.sprhighliving.com

COMMUNITY LIVING IS CATCHING ON WITH INDIA’S WORKING CLASS FIND OUT WHY

INSIDE THIS ISSUE: Construction progress across multiple SPR projects SPR participates in CREDAI FairPlay 2018, an inter-realtors’ sports meet Tower-A construction work reaches its 36th-floor milestone SPR customers share their property purchase experience

INDEX 03

From the MD’s Desk

04

Integrated townships: Why community living is catching on with India’s working class?

PROJECT PROGRESS REPORT 06

Tower A

07

Tower B

08

Tower H

09

Shri Ram Universal School

10

Origine: Bungalow development

11

Market of India

12

Non-tower area

HIGHLIVING UPDATES 13

SPR celebrates the birthday of Managing Director - Mr. Hitesh Kawad

13

Tower-A construction work reaches 36th floor

14

SPR hosts grand week-long Diwali celebrations at the Corporate Office

16

SPR Highliving participates in CREDAI FairPlay 2018

CUSTOMER CORNER 18

SPR customers share their property purchase experience

19

SPR’s Quiz Corner

Disclaimer: This newsletter is exclusively intended for private circulation only. Sales or multiplication in any way is not allowed without prior written permission. The LQIRUPDWLRQ DQG SKRWRJUDSK\ SUHVHQWHG LQ WKH QHZVOHWWHU DUH VXEMHFW WR PRGLÀFDWLRQV 635 +LJKOLYLQJ UHVHUYHV WKH ULJKW WR FKDQJH LW ZLWKRXW DQ\ SUHOLPLQDU\ QRWLÀFDWLRQ 1R OLDELOLW\ ZLOO EH DFFHSWHG IRU HUURUV RU PLVSULQWV 3XEOLVKHG E\ 635 +LJKOLYLQJ &KHQQDL &RPSLOHG HGLWHG DQG GHVLJQHG E\ 635 0DUNHWLQJ 7HDP $OO FRUUHVSRQGHQFH WR EH VHQW WR PDUNHWLQJ#VSULQGLD FRP

FROM THE MD’S DESK After a few turbulent months wherein the real estate

Construction across our sites is proceeding in full

industry witnessed a slew of dramatic changes, it

swing with our teams working hard to complete the

is indeed a hearty moment to note that as the year

work well ahead of schedule. Across our residential

draws to a close, the industry has stabilized and is

site, Tower A, B and H are reaching new heights every

recording a steady stream of growth. 2019 posts a

month. The 36-floor Tower A has already reached its

positive outlook for those looking to move into a new

completion stage this month. On the commercial

home or making investments. In fact, recent trends

front, construction work is taking place at a rapid

project phenomenal growth, especially in commercial

rate across our Market of India site. I truly laud the

real estate, making it a lucrative opportunity for

efforts of the teams involved in bringing us a step

those looking to diversify their investment portfolio.

closer to achieving our goals. Another noteworthy

Realty developers across the country are making

mention is the receipt of RERA approval for ORIGINE

consistent sales and with the rising demand, there’s

– our bungalow development. We are planning on

an expected increase in the number of launches that

launching it in a grand scale in the next few months.

will take place in the coming year.

2018 has indeed been a great year for everyone at With the year wrapping up, I want to take a

SPR Highliving and I hope that the new year brings

moment to reflect on the progress SPR has made

greater success and prosperity.

in the past few months. Sales numbers have been considerably good, across both the commercial as

Thank you for your support and encouragement. I

well as residential front. Chennai’s tallest towers

wish everyone a happy New Year in advance.

in Highliving District are selling out at a rapid rate.

We have also sold over 1000+ shops in Market of India in a short span. In the coming year, I expect the numbers to only increase at a steady rate.

Hitesh Kawad

Managing Director, SPR Group

03

COVER STORY

INTEGRATED TOWNSHIPS: WHY COMMUNITY LIVING IS CATCHING ON WITH INDIA’S WORKING CLASS? On a bright summer morning, you wake up, throw open your windows to bask in the glorious sunshine and drop in a cheery hello to the neighbour across.

You then take a leisurely stroll in the garden where the cool breeze and the sweet symphonies of Nature tantalize your senses. You return for a hearty meal made from fresh vegetables plucked out of your very own garden and get dressed for work. Within a minute’s walk, you reach your workplace.

This could be you, and your life in an integrated township. With population explosion and shrinking spaces in the city centres, the average urban dweller is turning towards townships to offer them what other developments couldn’t – community living.

Traditionally, we thrived in communities, however, hectic modern life, busy work hours and search for better employment prospects have eroded the essence

of living. Today, who wouldn’t want to thrive amidst nature? Who wouldn’t want the old way of living where you get to meet, interact and know your neighbours? Who wouldn’t want to evade the daily hassle of manoeuvring through heavy traffic jams? With lack of adequate infrastructure, poor facilities, pollution, improper access to emergency services and educational facilities, and remarkably high home prices forcing people to make compromises in a number of ways, the concept of integrated townships is fast gripping the real estate sector. An increased number of people are looking to revert to the old ways and embrace community living as the new way of life.

Deemed as a city within a city, townships offer a better quality of living, landscaping, high-end amenities and other lifestyle features that are a respite from the depressing living conditions found

elsewhere. With such multi-fold advantages, it’s no wonder that people are warming up to the idea of community living and developers are slowly expanding their portfolio by venturing into township projects.

Most townships carry common characteristics such as offering better amenities, superior infrastructure, more organized development, enhanced security, recreational facilities, landscaping, amidst an array of other features.

Besides offering direct advantages in terms of security, comfort, and facilities, often, townships offer residents access to shopping centers, hospitals, educational institutions – all within reach. Some townships are also aligned with the concept of walk-to-work, offering a combination of office spaces, retail, and residential spaces. Attention is also paid to eco-friendly and sustainable living as an optimum utilization of the vast space available ensures ample greenery and parks within the township.

For those who’re looking to get away from the abysmal quality of life offered by cities, integrated townships are definitely an enticing offering, not just as a place to live in, but also as a lucrative investment option.

7 REASONS WHY COMMUNITY LIVING IS GREAT FOR YOU: HIGH QUALITY OF LIVING: The biggest benefit that comes with living in an integrated township is that it enhances our quality of living in its attempt to restore a semblance of the old days. There’s more space, less pollution, better facilities, good infrastructure, and more community spirit.

SECURITY: Gated townships offer a high-level of security and adequate infrastructure for safety. In addition, community living allows you to closely interact with neighbours, which again imparts a sense of safety.

EVERYTHING, WITHIN REACH: From shopping malls to schools to hospitals to even your workplace, townships can put everything within

reach, reducing the time spent on commute and allowing you to live hassle-free.

HOLISTIC EXPERIENCE: Living in an integrated township offers a more holistic experience than in a secluded residential development.

From gardens, play areas to sports facilities, there’s a lot more on offer that contributes to one’s overall well-being.

REDUCED COSTS: The benefits of community living don’t just extend to the quality of living offered, rather it proves to be easy on the pocket. Maintenance costs are comparatively lower. In addition, the prospect of having everything within reach means that your travel costs are also reduced.

HEALTHIER LIFE: More green, breathing space means that you find relief from the polluted city life whilst within your dwelling. Also, townships offer you open spaces to fulfil your fitness goals while also encouraging residents to grow their own produce.

BETTER RETURNS: Since the houses within a township are properly maintained and come equipped with a host of facilities, they fetch a better rental yield when compared to standalone properties. This also makes it viable for those looking out for investment opportunities.

THE TOWNSHIP REVOLUTION IN CHENNAI: The deteriorating conditions in the city’s core and the increased demand for community living projects have certainly brought about a township revolution. A large number of developers are turning towards the development of integrated township projects. The biggest challenge that arises, however, is the lack of availability of large parcels of land in the city’s core.In Chennai, most of the township projects are being developed on remote locations, with the exception being SPR City, a project built right in the heart of the city. While location constraints do not deter most property buyers who are

keen on community living, for those who do not want to shut themselves out in the city’s outskirts, SPR City is the apt choice.

Considered Chennai’s largest integrated township, SPR City includes a sprawling 18-acre residential development named Highliving District offering its residents 65+ amenities, 5 lakh square feet of greenery, world-class standards and the best of community living, while also being located centrally. The township residents can reach SPR City Mall, Shri Ram Universal School, and Market of

India within a minute’s walk. It is also in close proximity to metro stations, railway and bus stops, while also being accessible from all prominent locations within the city. Highliving District also boasts of Chennai’s tallest towers, that promise breathtaking views of the surrounding area.

With all this and a lot more to offer, it’s about time you left behind a suffocating urban lifestyle and chose community living at SPR City.

Because it just can’t get any better than this!

PROJECT PROGRESS REPORT

TOWER A

Construction work has reached a milestone in Tower-A. Work has been completed in 35 floors and now it’s in progress in the final 36th floor. MEP activity is being carried out in the 7th floor. Flatfinishing work is also in progress.

EDITION - 007 | DECEMBER 2018

06

PROJECT PROGRESS REPORT

TOWER B

Work in Tower-B is proceeding at a rapid rate. Work has been completed in the 22nd floor and is currently in progress in the 23rd floor.

EDITION - 007 | DECEMBER 2018

07

PROJECT PROGRESS REPORT

TOWER H

Tower-H is swiftly reaching new heights. At present, work on the 10th floor has been completed and it is currently underway in the 11th floor.

EDITION - 007 | DECEMBER 2018

08

PROJECT PROGRESS REPORT

SHRI RAM UNIVERSAL SCHOOL

At the school site, there has been considerable progress made. In Block-A and in Block-C, 1st floor work is in progress. In Block-B, work is being carried out in the ground floor. In Block-D 2nd floor work is in progress. Excavation and PCC work is in progress in Block E and F

EDITION - 007 | DECEMBER 2018

09

PROJECT PROGRESS REPORT

ORIGINE

Construction work across the bungalow site has been making steady strides. In Zone 1 and 2, work in 2nd floor work is being carried out. In Zone-3 and Zone-4, basement work is in progress. In Zone-5 raft work is underway currently.

EDITION - 007 | DECEMBER 2018

10

PROJECT PROGRESS REPORT

MARKET OF INDIA

Construction work is in full swing at the Market of India site. At present, raft, excavation and PCC work is in progress.

EDITION - 007 | DECEMBER 2018

11

PROJECT PROGRESS REPORT

NON TOWER

In the basement parking and podium area, construction is proceeding at a steady pace. Excavation, foundation and slab work is currently in progress.

EDITION - 007 | DECEMBER 2018

12

HIGHLIVING UPDATES

THE SPR FAMILY PLANS AN UNFORGETTABLE BIRTHDAY CELEBRATION FOR MR. HITESH KAWAD Building upon the foundation laid down by his father Shri. Prithviraj Kawad, Mr. Hitesh Kawad built a real estate empire from the ground up and has managed to craft SPR Highliving’s success story in the space. In view of his contributions and his bond with the entire SPR family, it was only evident that when his birthday came along, the staff members decided to celebrate it in a grand manner. On November 10, everyone gathered around at our Corporate Office for the birthday bash. Some of our employees entertained the gathering with songs and music. Cake, sweets and snacks were also organized for everyone thereafter.

TOWER-A CONSTRUCTION WORK REACHES 36TH FLOOR MARKING AN ICONIC MOMENT IN SPR HISTORY It’s not every day that new breakthroughs and records are made. So, when SPR Highliving recently reached its 36th floor milestone in the construction of Tower-A, it truly marked an incredible moment in the developer’s history. The 36-floor magnificent tower rose rapidly over a span of a few months and now stands tall, having almost reached its completion.

Achieving a feat so remarkable and praiseworthy within a short span, goes on to show the emphasis laid on the timely completion of projects. A large part of the success is attributed to the construction and project teams, who worked relentlessly to bring SPR’s vision to fruition.

On most days, teams worked round-the-clock in order to EDITION - 007 | DECEMBER 2018

and other concerned authorities allowed work to proceed uninterrupted at a smooth pace.

The construction teams were also aided with state-of-the-art tools, machinery and equipment that accelerated the process and allowed them to reach the landmark figure well ahead of the schedule.

Defying the odds and rising above all challenges, SPR has created a new record in the real estate industry. Needless to say, this event will go down in history as an iconic moment that reaffirms the commitment SPR has towards its customers.

But there’s more to come. With steadily pave the way to build the construction work in full swing glorious edifice we see today. In across other projects, Tower-A addition, the extensive support merely marks the first among provided by the management many successes to follow.

13

CELEBRATING DIWALI: AN ANNUAL WORKPLACE TRADITION THAT WAS OBSERVED WITH GREAT FERVOUR THIS YEAR At SPR Highliving, we value traditions and customs, and ensure that when the festive season rings in, the spirit of celebration sweeps our entire premises. It’s an annual tradition for the entire staff at SPR Highliving to come together and celebrate the festival of lights. The auspicious occasion symbolizes the triumph of good over evil and light over darkness, calling for a grand celebration of the same. For everyone at SPR Highliving, it provided a chance

to celebrate the numerous to lighting up the atmosphere successes and breakthroughs around, SPR Highliving went achieved throughout the year. out of its way to spread cheer, distributing sweet boxes and This year, Diwali was celebrated silver coins to the entire staff. on a still grander scale with our entire office adorned with lights Celebrations like these serve of various hues. The complete as important reminders of our setup put on a stunning display roots, bringing us closer to that encapsulated the essence our traditions and values. We of what Diwali stood for. hope to celebrate more such Walking down the pathway after memorable occasions with the sunset provided a visual treat to SPR family and wish everyone the eyes. The celebration mood a prosperous and happy year lasted an entire week. In addition ahead.

SPR HIGHLIVING PARTICIPATES IN CREDAI FAIRPLAY 2018 TO FOSTER THE SPIRIT OF SPORTSMANSHIP CREDAI returned for a fifth edition of FairPlay, an Inter-Realtors’ Sports Meet. Witnessing participation from over 30+ real estate companies in Chennai, the annual sports event aims to bring out the talent of employees from member organizations.

Averaging on around 800+ participants every year, this edition saw an overwhelming response from real estate companies. With over 13+ sports activities split into indoor and outdoor games it also includes team as well as solo events. There are also separate categories for management and the staff. With an extensive array

of options to choose from, the event has it all, giving ample opportunity for participants to showcase their talent.

This year, SPR Highliving decided to participate in the event in a bid to foster the spirit of sportsmanship in the employees and allow them to explore their hidden potential.

Synonymous with the event’s motto of ‘Work Hard, Play Harder’, we believe that it is essential to take time out of work to engage in sports and other activities to lead a healthy and fit lifestyle. To encourage the same, we nominated a number of employees for diverse events, right from cricket to

football to badminton. Some players already held various certifications and had substantial experience in their respective sport.

Currently, the first phase of the CREDAI Fairplay is underway, wherein football, cricket and a few other contests are being held. Enthusiastic participation was witnessed by SPR employees and tough competition was provided to the contenders in both solo and team events. The event is expected to draw to a close in a few weeks, and we’re expecting great performance by our staff.

10 TIPS TO STAY FIT AND HEALTHY WHEN LEADING A HECTIC LIFESTYLE

CUSTOMER CORNER We value honest feedback from customers as they give us crucial insights. So, we got in touch with a few of our customers and asked them to share their experience on purchasing a property with SPR Highliving. The brief interviews revealed their customer journey so far.

How did you come to know about SPR? I had already purchased an apartment at SPR and was aware of some of the innovative projects the developer is coming up with.

So, when I came to know that they were also building India’s largest wholesale market, I was quite impressed with the concept and decided to book a shop.

Can you tell us a bit more about your business?

I run an interiors and furnishing business, and have purchased a shop for that. I have also purchased another shop for my daughter who intends to set up a jewelry business. She is currently pursuing a course on jewelry design and plans on setting up her shop at Market of India.

What factors led towards choosing a shop in Market of India?

I don’t think we’ll get the facilities that are being offered anywhere else in India. All traders are coming under one place. Also, it is India’s first wholesale market, which I believe will give a great boost to business as the market will attract customers from both within India, and outside the country. Booking a shop here was thus, a natural decision, as it is the right step to expand my business.

What core business challenges do you think will be resolved?

Market of India is providing all the facilities that one would need.

There’s consultation being provided for trade, you get to interact with other suppliers, there’s ample space for storing and moving goods, and the market is spacious, allowing traders to carry out business freely. Space constraints and lack of infrastructure in other unorganized markets, are the major challenges that I think Market of India will solve.

How would you rate your experience with us?

I’m very happy with the purchase, and I commend SPR Highliving for coming up with such an impressive project.

Usha S Shah How did you come to know about SPR? I live quite close by and I heard about the new project SPR was coming up with. I decided to make an enquiry. After being quite impressed with the offerings, I made a purchase here.

What factors led towards choosing a flat in Highliving District?

The apartments were quite spacious and the project was built on a massive area. Apart from this, it included everything within one place – a mall, a school, an entertainment park for kids, sports area, and more. This was the main factor behind choosing Highliving District. I did enquire in other places around, but nothing was satisfactory. At this price point, I don’t think any other project in the area will offer its residents so many facilities.

Have you recommended SPR to others?

Yes, I have recommended the project to several friends and family members. In fact, being quite impressed with the project and the developer, I have even booked a shop at Market of India, in the NSC Bose Road market zone.

Can you tell us more about why you purchased a shop as well in Market of India?

I run a wholesale business in gold and believe that owning a shop in India’s first and largest wholesale market will bring great benefits. The project features and infrastructure is unlike any other in the country. Most importantly, the attention this project is getting and the marketing campaigns will directly benefit us, as it will help our business gain more visibility.

Rajesh Goel, Atmosfaira Impex Pvt. Ltd., Chennai

EDITION - 007 | DECEMBER 2018

How was your experience interacting with our staff?

Quite pleasant. The sales team coordinated well and had responses to all queries and concerns I raised. Overall, it has been a positive experience.

18