Beauty Boss of COTA Skin, Britni Ricard, Talks Humble Beginnings By: Christina Woodard Christina: What is your SwagHer? What makes Britni, Britni? Britni: What makes me Britni is my loyalty to my morals. I have such high integrity. I know that to continue to receive God’s blessings, I have to stay in alignment with my morals and values and always remain my authentic self. Christina: Why did you decide to start your own skincare company? Britni: I suffered from acne and hyperpigmentation but could never find anything that worked for me. So I decided to create it. Christina: You named your company after your late brother. Would you mind telling us about the man who inspired COTA Skin?
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ritni Ricard is the CEO of COTA Skin, whose company, in under two years, has grossed 1.8 million per quarter with her cult following.
Britni: My brother was a very fun and spontaneous person. He loved to laugh and make people laugh. The dude was really funny. He was a local bounce artist in my hometown, but he had a huge wave. Everybody knew who he was. He would walk into a room, and his energy was felt. Some of his most famous songs were “Hollywood” and “All Aboard on the Wiggle B*%€h Bus” I miss him so dearly.
The former Dillard University Psychology major took a leap of faith and quit her job to start her passion. With no real money, not even a laptop, Ricard taught herself how to create her own LLC at the local New Orleans library. It was her passion, persistence, and grit that helped her make her first million. Although her success came in under two years, it was not without critical moments and uncomfortable choices. Founded in 2019, Britni created COTA in an effort to recreate the skincare routine shared with her by her late brother, whom she named the company after. COTA is committed to providing the perfect skincare regimen that targets all skin types. Beauty can be a small indulgence and Ricard has tapped into the market as an indie brand for women of color. She has a ton of brand loyalty by providing products that her customers are looking for, one in particular, the 24k Gold Serum, her best-kept secret! According to NiesenIQ, with a strong beauty culture, black and brown women are driving growth in the beauty industry. Yet, historically, their needs have been ignored. SwagHer Magazine
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