SW Graphics Mar/Apr 2009

Page 30

10 questions

Dino Paul

Owner, Dino Design

Dino Paul of Dino Design in Phoenix believes that good design and marketing should instill some sort of emotion — not only by its intended obvious message, but by the little details as well. And that’s what makes him so great at what he does. He and his employees craft work that reflects sensitivity to the subject matter at hand, and complements it with astute design sensibility. After 15 years in business, the firm boasts clients that include The Linen Tree, DC Ranch, The Carlyle, and Southwest Autism Research & Resource Center. What’s your design philosophy/approach? Think inside the box and do good work. If you weren’t designing, you’d be … Drawing what’s on my mind. What has been your favorite project, and why? My greatest satisfaction has been from projects that involved the entire gambit of services we provide. With that said, I’m proud of our association with the development of the dc Ranch community. We’ve played a role graphically from the day cattle were still roaming the land to the upscale multifaceted community it’s become. Who or what influences your design? The culture. The environment. Clients. And money. What makes you different from other designers? I don’t eat, sleep and breathe design like many of my peers that I admire do. I enjoy the development of the big idea – we can always figure out how it looks later. What’s your idea of a perfect day? A day full of really good laughs. Favorite … Movie: Apocalypse Now; Book: “Memoir From Antproof Case” by Mark Helprin; Drink: a Dark and Stormy; Vacation spot: Costa Rica Hobbies? Golf, skiing and drawing circles.

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Whose work do you most admire, and why? There are numerous people and firms that come to mind, both locally and nationally. What really gets my juices flowing is when I see something where I say to myself, “I wish I’d thought of that.”

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What do you look for when hiring a prospective employee? Imagination and the enthusiasm to see beyond their capabilities. SOUTHWEST AUTISM RESEARCH & RESOURCE CENTER 2006 Annual Report

SOUTHWEST AUTISM RESEARCH & RESOURCE CENTER 2006 Annual Report

SOUTHWEST AUTISM RESEARCH & RESOURCE CENTER 2006 Annual Report

AVANT-GARDE Capabilities Brochure

Contact: dino@dinodesign-o.com www.dinodesign-o.com 602-952-0665 30 SouthwestGraphics.net

Spring 2009


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