LEGACY
Christophe Tollemer, French architect and Henry Jacques’ Artistic Director
all of our perfumes, using 1200 of the best natural components”, says Anne-Lise. In fact, Maison Henry Jacques might be one of the “Occitane” region best kept secrets, nestled in Draguignan, a commune in the Var department in the ProvenceAlpes-Côte d’Azur region, in southeastern France. It is from that perfectly sunny region that Anne-Lise father, Jacques Cremona, founded his laboratory, becoming eventually one of the most exclusive perfume makers in the world. “Our most famous collection “Les Classiques de HJ” consists of 50 scents made by Henry Jacques, and for our boutique in Dubai we have added 30 more as a tribute to our clientele in the region. It was not easy for us to make this selection because for decades our Maison was mainly making bespoke perfumes, creating made to measure perfumes and bottles”, says Anne-Lise.
52 | VELVET Fall 2018
OUR GOAL IS TO SHOWCASE OUR ACHIEVEMENTS TO THE GREATEST NUMBER OF CONNOISSEURS AND LOVERS OF GREAT FRAGRANCES IN THE MIDDLE EAST, MANY OF THEM HAVE ALREADY BEEN FAITHFUL CLIENTS OF OUR MAISON FOR YEARS, EVEN DECADES. - ANNE-LISE CREMONA
The distinctive elegant style of the boutique, as well as all the bottles, was designed by Christophe Tollemer, esteemed French architect and Henry Jacques’ Artistic Director, who has in his portfolio several palaces in France. “We have many surprises and special gifts hidden in the boutique, for those who are looking to buy a gift or one of our ready creations”, says AnneLise. “However, keeping up
with Henry Jacques tradition, the boutique also offers bespoke services. And that is a whole different experience.” Escorting me to a small, very private and elegant “salon”, Anne-Lise explained to me how Maison Henry Jacques is expending its bespoke tradition into their Dubai store. “For years, we have created custom perfumes, so it was very natural for us. The new thing we had to do was to introduce this experience
