Focus
Starting life in 2001 at the hands of Andy Smith, Cyrex Ltd and the flagship brand ElectraStim was created to bring a new sense of creativity to the electro-sex category based on Andy’s experience working as an electronics design engineer for medical e-stim companies.
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Andy’s role in managing clinical trials of these devices meant he received the unexpected feedback that test subjects were getting turned on by the electro sensations! From there, he was inspired to start a ‘for pleasure’ electro-stimulation brand and ElectraStim was born.
The last two decades have seen ElectraStim grow from a burgeoning name in a niche category, to one of the world’s leading electro sex manufacturers; taking home numerous product design and ‘Best Of’ awards in the process.
