Editorial HOW COVID LOCKDOWN HAS AFFECTED THE COUPLES MARKET Lovehoney’s Global PR Executive, Ellie Ford, shared with us their recent Lockdown survey results and sales data on products and categories during COVID.
What were your findings from your recent Lockdown survey?
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With stay-at-home orders stemming from the Covid-19 pandemic meaning that many couples faced staying at home together for months on end, as well as predictions of a coronavirus-induced baby boom, we couldn’t help but wonder how this had impacted the sexual
behaviours of our audience globally. This is where our Lockdown survey came into play. The findings were very much similar globally and one of our favourite discoveries was that 4 out of 10 Australians agree the lockdown had improved the
quality of their sex life, with almost half reporting it had provided the opportunity to try new things in the bedroom sexually. We also revelled in the majority (74%), stating they will continue with their spicier sex routines once the crisis ends.
