TF Est. 1968 > Newsletter hiver 2014-2015 (english version)

WINTER 2014

NEWSLETTER

Genève Suisse

QUIZ! Win a pair of Joker cufflinks

NEWSLETTER

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Wellcome in Geneva From January 19th till 23rd 2015

Roller Tourbillon Bare micromechanics

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T-Mechanic elected Pen of the Year in Las Vegas The magazine Pen World honors TF Est. 1968 Organized by the publisher of Pen World and his team and held in the presence of The Watch Journal, the awards evening went off with a bang on June 1, 2014, at the Wynn Hotel and Casino Las Vegas.

The T-Mechanic headed to the top of the podium in the no fountain pen category.

TF Est. 1968 was participating in the competition for the first time, but managed to join an elite circle of past winners that include Mont Blanc, Pelikan, Visconti and Omas…

Articles: @TRP/TàG Press

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reddy Tschumi, founder of the brand, is extremely proud of the fact that the splendid prize has now headed to the company’s Geneva headquarters. Its transparency is reminiscent of the glass flanks of the T-Mechanic, which open onto the workings of a genuine watch mechanism built in series. This key reference reveals the Roller T-Mechanism to the world, a roller inspired from watchmaking. And the award comes right at the same time as the company’s breakthrough onto the American market. «Initially spotted by watchmaking aficionados and watch collectors, the brand TF Est. 1968, an iconic symbol of Swiss manufacture and trendy luxury, is increasingly attracting the eye of other consumer targets and

enthusiasts. Customers range from fans of writing instruments to all those who consider modern elegance in an accessory to be important down to the last detail,» said Alexis Sarkissian, founder of TWI, Totally Worth It, the distributing company for the brand TF Est. 1968 in the US, Canada and the Caribbean.

Organized by the publisher of Pen World and his team and held in the presence of The Watch Journal, the awards evening went off with a bang on 1st June 2014 at the Wynn Hotel and Casino Las Vegas. The venue is one where the Swiss brand, known for its cufflinks, writing implements, key chains and watches, feels especially at home with its collections dedicated to the gambling world.

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WINTER 2014

NEWSLETTER

The Joker cufflinks up the ante

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he Swiss global brand TF Est. 1968, known already for its watchmaking-inspired cufflinks, branches out into the fascinating world of gambling and games of chance. For the holiday season and New Year, the brand has decided to up the ante and put sheer elegance

A mobile mechanism under a treated sapphire crystal will awaken the gambler in you… on the list of resolutions for 2015.

With its new Joker cufflinks from the Casino collection, the Swiss brand TF Est. 1968 brings into play another of its identifying hallmarks: the movement. And it now comes with a playful, mischievous, fun twist. The dial features six apertures, arranged symmetrically with a flange in a red

and black checkered design reminiscent of a roulette wheel. The numbers are printed on a band that spins on the barrel at the slightest touch. The band itself is mounted between two ball bearings. On the upper one is a disc bearing typical gambling motifs

on a white background. And staring out from the center of the dial is the Joker, with his wicked and taunting grin, tempting anyone to try his or her luck. The picture is covered in a sapphire crystal with antireflective treatment.

Try your luck! And win a pair of Joker cufflinks To participate, just answer the two following questions:

QUESTION 1

QUESTION 2

Where are the TF Est. 1968 headquarters?

(Check the appropriate box)

Before featuring gambling motifs, to what specific segment did the TF Est. 1968 cufflinks refer to?

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In London In Geneva In Hong Kong

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Watchmaking Travel and tourism Haberdashery

The TF Est. 1968 cufflinks from the Casino collection extol the world of gambling in a playful way.

They are of sturdy Swiss-made quality that will resist shocks and environmental impacts. The solid mounting stem prevents the cufflink from turning. The clip system is especially dependable. Colors and materials, available several versions: all steel, steel and rose gold, steel and yellow gold, steel and black pvd.

Return to address: QUIZ TF Est. 1968 – 10 Rue Blavignac – CH–1227 Carouge

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WINTER 2014

NEWSLETTER

January 2015: Welcome to the TF Est. 1968 showroom!

OFFICE AND SHOW-ROOM 10 Rue Blavignac | CH–1227 Carouge Office +41 22 301 52 71 | freddy@tfest1968.ch 15 to max. 20 min. car drive from the SIHH show and from down town Geneva.

Upon request a driver may be organised.

Kindly inform in advance.

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he city of Geneva will become a grand horological showroom during the week of January 19 -23.

While the SIHH (Salon International de la Haute Horlogerie) is taking place at the Palexpo center, TK Est. 1968 will be inviting visitors to its own premises. Professional buyers, distributors and retails can visit the brand’s own showroom in the Acacias district, just a stone’s throw from the other requisite locations during the week. In a mere five years, the TF Est. 1968 has opened over 520 points of sale worldwide.

TF EST. 1968, HOROLOGICALLY-INSPIRED ACCESSORIES Cufflinks, Tourbillon design rollerball pens, watch collections and key chains… In the hands of TF Est. 1968, mo-

«During the SIHH show - January 19th till 23rd 2015 - I would be delighted, to invite you and your team in our Geneva / Carouge based office, to discover our 2015 novelties. Kindly inform when it may be suitable (day & time), to meet. Thanking you for your TF Est. 1968 Brand interest» Freddy D. Tschumi vement and playfulness come on a backdrop of carbon fiber and watch mechanisms that actually work. These trendy objects are delightful, spinning objects come in assorted sets that can be mixed and matched. The brand is known for affordable luxury in outstanding quality. TF Est. 1968 is sold worldwide by the most exclusive jewelers and watch outlets. The brand first made a name for itself with its cufflinks featuring tourbillons and other horological complications, such as a moon phase.

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WINTER 2014

NEWSLETTER

Bare micromechanics Roller Tourbillon Open Side LEATHER AND TRANSPARENCY GLORIFIED: COMPACT, THIN AND TAPERED. IT WILL BE DISPLAYED AT OVER 500 HOROLOGICAL POINTS OF SALE. Its transparency is alluring, and the perpetual movement inside displays well its playful spirit.

Thus, to the great joy of aficionados of watchmaking and unusual writing implements, the Tourbillon Open Side pen continues

to reveal – in the style of a genuine manufacture – the authentic gearwheels of part of a watch’s movement. And this time, the pen does so not only on its upper tip, but also sideways, as it were, on the upper lateral section. And the mechanism is visible through a sapphire crystal, ultra-resistant and scratchproof.

Trendy colors, a weapon of mass seduction In its latest version, the Tourbillon Open Side continues to seduce with vigor: it is soft to the touch, a delight to caress, sits well in the hand, and facilitates the flow of ideas on paper. It still rests in its noble casing, a start of, or a link in, a chain made up of an endless choice of cufflinks, key chains, or other writing implements of an horological nature, and all branded TF Est. 1968.

A band of embossed crocodile leather covers the upper section, which adds to the grip comfort and produces the wonderful haptic feel of a noble and sensual material. The X stitching, inspired by the greatest French saddle-maker, hides away discreetly under a clip, whose robustness and suppleness are characteristic of the TF Est. 1968 brand, 1968. The Schmidt system used for the attachment is made up of 58 parts.

It will not only last forever, but will also avoid damage to pockets and the lapels of fine shirts or jackets.

No wonder it is so highly valued by connoisseurs. It is compatible with all the regular refills on the market.

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A watch movement uncovers itself without any shame «Each Tourbillon Open Side roller is numbered. And each one belongs to a color family that combines contrasts with esthetic exactitude. For instance, the rose gold hue, the product of the finest type of plating, melds with brown leather. The steel or gun-metal hue, a matt surface tending towards allblack with an industrial countenance, plays around with black leather,» says Freddy Tschumi, founder of TF Est. 1968. This creative spirit is a well-known figure in watch markets and international distribution.