100 Magazine, 1st Edition: The List

ONE HUNDRED MAGAZINE ONE HUNDRED MAGAZINE ONE HUNDRED MAGAZINE ONE HUNDRED MAGAZINE

feli hung atienza

PHP295

0 /foreword

Welcome to the launch issue of 100! i am very excited about this magazine. Being in business for over 20 years now, i have not come across any publication that has so much diverse and engaging material that will keep its reader well-informed. Thus, we’ve come up with 100. today’s filipino entrepreneur must continually be up-to-date. Besides zeal and luck, information is one of the keys to success. We must continually search for the latest innovations and trends that may affect business. new information is readily available because all of us are now globally connected through the internet.

100

is a

big round number

opportunities abound for doing business here. We just need to capitalize on the splendor of the Philippine islands and the hospitality of filipinos.

100, on the other hand, will make sure to provide you a fresh perspective on what the Philippines has to offer. our team of editors and correspondents are continually searching for the most significant people, businesses, destinations, and technologies—in the global and national landscapes—that will inspire you to move and succeed in all your individual endeavors. take pleasure in this edition of 100 magazine.

Richie Yang Executive Editor

0 /foreword

We live in the age of newfound confidence. and we’ve got 100 reasons to push it forward. During the process of creating this publication, we’ve discovered that the future of the Philippines is in business. There’s so much drive and optimism. every business has a story to tell—narratives that define strong foundations, success, hardship, and inspiring relationships. it’s about time we commend businesses and the movers and shakers behind them that influence our society and culture. and we’ve always been fascinated by lists. hence, we’ve created the ultimate list for individuals who are driven and those who are searching for aspirations.

Larger than

Life

for the very first time, we bring you 100—the only business lifestyle magazine in the Philippines. every quarter, we showcase a list of 100 topics that signify business lifestyle. The list goes beyond the technicalities of commerce and infuses a personal touch by highlighting both the professional and private lives of tycoons, young entrepreneurs, and up-and-coming executives. from current affairs, style & design, and infrastructure to arts, leisure, and satire, we emphasize on subjects that affect the filipino life. most of all, 100 embodies the message: “You shouldn’t be afraid of business!”

Brace yourself for something big…

Carlo Velasco

Editor -in-Chief

1st Issue, 2008 On the Cover Photographer: To m E p p e r s o n Stylist: Charmaine Palermo Makeup by Claire Seelin-Diokno for Shu Uemura Hair by Ricky Diokno for Kiehl’s

Photographer: To m E p p e r s o n Stylist: Charmaine Palermo Grooming by Jigs Mayuga o f L’ O r e a l P a r i s

COUNTDOWN Brands 1-4 GoldVish The epitome of luxury communication, p22-24 5-6 Aranaz Locally-made, global-inspired bags, p26-28 7-8 BlackBerry Smartphones for people-on-the-go, p30-32 9 Mama Sita Sauces that capture your taste, p34 Firms 10-11 Team Manila How they encourage you to ‘wear’ your patriotism, p35-36 12-15 Makati Shangri-la Training worldclass hotel managers, p38-41

16-17 Ronald McDonald House Charities McDo extends a helping hand, p42-43 18 Go Negosyo Nurturing the entrepreneurial spirit, p44 19 Gerry’s Grill Putting themselves in the customers shoes, p45 Creation 20-23 Hans Brumann Talks about his sculptures and why he says art should not disturb us, p46-47 24-26 Cripsin &Basilio Donny Barrios and his Pinoy-inspired Los Angeles designs, p48-50 27-29 Jewelmer Making the Ultimate Orient, p52-53

Structures 30-32 joey yupangco+associati Going beyond what is conventional, p54-56 33-34 Chinese International School Manila, How its architecture reinforce its global standards in education, p58-59 35-38 Westgate Offering the mall experience in a parklike environment, p60-62 39 BBDO Guerrero We show you the workplace of creative minds, p64 Individuals 40-41 Annette Gozon Career story of GMA Film’s exec, p65-67 42 Marvin Agustin On being a restaurateur, p68-69

43 Sgt. Pepper The life of a radio station manager, p70 44-46 Feli Hung Atienza, From stockbroker to school president, p71-78 47-49 Rafa Alunan, A sales director’s view on business, p79-86 Insights 50 Philippine Chamber of Commerce and Industry Enhancing the business environment, p87 51-53 Medical Tourism Want a surgery? come to the Philippines, p88-89 54-59 Millenium Schools COmpetition The importnace of designing natureresponsive public school buildings, p90-92

COUNTDOWN Regions 60-67 Vigan Fusing rich history and economic opportunities, p93-98 68-69 General Santos Tuna industry down south, p99 R&R 70 Levely Manor More than just a garden, p100-101

74 Portico Why it’s not a finedining restaurant, p109 75 Ascend The partygoers’ new hub, p110-111 76-79 Amanpulo Grand vacation at the world’s best resort, p112-116 Style + Design

71 Mt. Everest Tales at the top of the world, p102-104

80-81 Fashion Ed: Muelle dela Industria, p118-126

72 Alvin Dee and his Motorcycle How road trips give him freedom, p106

82-83 Puey Quiñones Unraveling his design philosophies, p127-128

73 Patrick Pesengco and Hobbes and Landes Staying young at heart, p108

84 Fashion Ed: Heir Apparent, p130-131

85 Fashion Ed: At Odds, p132-133 86 Bo Concept Trendy and minimalist furniture for the city dwellers, p134-135 87-89 Adora The newest fab department store in town, p136-138 Culture 90 Ricco Renzo An artist’s haven, p139 91-92 Ronald Ventura A showcase of his paintings and sculptures, and what he considers the truth, p140-141

93-94 Books Poetry, history, and the things you learn from them, p142 95-96 Films Mainstream and indie movies that should be in your watch list, p143 97-98 Music CD reviews: from jazz to orchestra, Brazilian and adult contemporary, p144 99 TV Tips from Discovery Travel and Living, p146 Satire 100 The BIZ BRAIN, p147-148

Executive Editor

Richmond Yang

Graphic Artist

Editor-in-Chief

Editorial Assistant

Adrian Carlo Velasco

Nelissa Hernandez

Teks Pabuayon

Senior Corespondents

Writers

Illustrators

Anne Bella, Mary Ann Venturina-Bulanadi, Illac Diaz, Claire SeelinDiokno, Ricky Diokno, Tom Epperson, Robbie Francisco, Charmaine Palermo, Niño Mark Sablan, Jake Verzosa

Jed Alegado, Anne Nerissa Alina, Ada Dizon Angeles, Gino dela Paz, Paola Ebora, Marvin Enriquez, Cris Frianeza, Gaby Ignacio, Abigail Lian Morallas, Moy Ortiz, Jeffrey Osoc, Joel Piñaroc, Carl Ramirez, Elka Requinta, Michelle Syonne Reyes, Mihlgrace Samonteza, Angelo Suarez, Angela Sy, Andrea Torres, Diana Uy, Alexa Villano, Alyse Wax

Manix Abrera, Pergylene Acuña, Ruben Nacion, AJ Omandac, Ronald Ventura, Mitch EmpleoVentura, Ray Zapanta

Correspondents

Photographers Pranz Billones, Jillian Buenviaje, Mae Gianina Cabalida, Ian Castañares, Isa Cruz, Sandra Dans, Rozette Diaz, Everywhere We Shoot!, Arlu Gomez, Shaira Luna, Christine Retzer, Owee Salva, Donjun Somodio, Andrew Tadalan Assistant Media Director Ian Belleza

(ibelleza@octobereighty.com)

Chief Executive Officer Cheryl Feliciano Chief Creative Director Patrick Apacible Business Development Director Cristina Chua Media and Marketing Director Heinz Ngo Finance Director Loida Yu Directors Judy Ang, Leah Aquino, Arianna Gimenez,

Style Correspondents Raymond Ko, Jigs Mayuga, Qua

Media Managers Cyd Ponce Roland Umali Emma Mangalindan Racquel Stagen Richard Torres

Cristina Gonzalez, Alexis Langlois, Matthew Langlois Marketing Manager Sarita Langford-Limjap Marketing Assistant Joseph Saguid Circulation Consultant JD De Larrazabal Circulation Officer April Vallenzuela Administrative Head Mylene Macuja

Headquarters October Eighty Publications,Inc. 4F, 116 Herrera Building, 116 V.A. Rufino Street, Legaspi Village, Makati City Telephone: (632) 893 9305/ 893 5787/ 892 9482/ 893 6314 Fax: (632) 892 1614 Email: 100@octobereighty.com http://www.octobereighty.com

is published quarterly by October Eighty Publications, Inc. All Rights Reserved. Copyright © 2008 October Eighty Publications, Inc. Printed in the Republic of the Philippines.

No part of this magazine may be used or reproduced in any manner without permission from the publisher.

The views and opinions expressed by the authors in this magazine are not necessarily those of October Eighty Publications, Inc. Unsolicited manuscripts and images, which the publisher assumes no responsibility, will not be returned unless accompanied by self-addressed, stamped envelopes.

correspondents

ILLAC DIAz Illac is a social entrepreneur and travel writer currently based in the Philippines. This graduate of Harvard and MIT is currently focused on the creation of sustainable alternative architectural solutions for rural areas.

TOM EPPERSON “I’d rather laugh with the sinners than cry with the saints. Sinners are much more fun.”—Billy Joel, “Only The Good Die Young”

ANNE BELLA A former fashion editor turned stylist. Loves fashion and creating beautiful images that inspire. And given the choice, would happily spend all her days underwater.

ROBBIE FRANCISCO Robbie is a publicist, a casting agent, and a home spa owner. Born a Libran, he enjoys making the people and things around him beautiful. He collaborated with longtime friend Anne Bella for the main fashion editorial spread of this issue.

CHARMAINE PALERMO “Putting things together to create a look is my art.

Fortunately it is also my job, so I earn while I do the thing that I love most, that’s reason enough for me to get up everyday with a grateful heart.”

ANNE NERISSA ALINA Anne is a Journalism graduate from the University of Santo Tomas.

She now works for a different school. But she still dreams of becoming an astronaut someday.

ADA DIzON ANGELES Ada taught political science in a state university and prepared resource management policies for the Philippine Air Force.

She studies at the San Beda College of Law and is the associate editor of The Barrister.

PAOLA EBORA Paola is a senior Journalism student at UP Diliman. She loves East Asian music and cannot go on a day without it.

She also loves travelling and cannot wait to go backpacking all over Asia after she graduates.

CRISANTO FRIANEzA Frianeza is the secretary general of the Philippine Chamber of Commerce and Industry.

GABY IGNACIO In her third year as a Communication major at the Ateneo de Manila University, Gaby wants to believe that her life’s calling is to follow in Kevyn Aucoin’s and Nigella Lawson’s respective footsteps.

ABIGAIL LIAN MORALLAS She is a fresh graduate of Mindanao State UniversityGeneral Santos City with a degree in Bachelor of Secondary Education major in English. She had been the feature editor of Bagwis, their official school publication.

MOY ORTIz Moy Ortiz is a multiple award-winning singer/ composer/arranger and producer. He is the artistic director of the Philippines’ premiere vocal harmony group, The CompanY.

JOEL PIñAROC Joel is a freelance technology writer and editor based in Manila.

Aside from writing, he is also exceptionally good at surfing the waves of Siargao—in his dreams.

MICHELLE SYONNE REYES With a stressful environment that she is in, Michelle openly admits she escapess through road trips and shopping. She is currently on her third year in law school.

NIñO MARK SABLAN He is a writer for the Philippine Daily Inquirer.

He used to write for a men’s magazine and was considered too gay for it.

He was transferred to a celeb magazine where he eventually became editorin-chief.

MIHLGRACE M. SAMONTEzA A writer who cherishes every experience. An architect who immortalizes every project. For her, life is one wonderful journey.

ANDREA TORRES Over and under, topsy turvy, inside and out, grace under pressure. She is a circus act of sorts juggling work, partying, sleeping, hanging out and goofing off. This is the way she lives and she loves it just fine.

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correspondents

ANGELA SY Gi wants to surf and grow old by the beach. But since she’s pure Chinese, she knows she has to marry someone ten years her senior and take care of the kids for her parents’ sake.

She is currently making a contingency plan.

ALYSE WAX Alyse is a television producer by day, fashion writer by night. She can’t choose between the two, so she simply doesn’t sleep. You can read more of her articles at SporkFashion.com.

RAYMOND KO Raymond is a fun-loving hair stylist who works for L’Oreal Professionnel.

JIGS MAYUGA Jigs has been doing makeup professionally now for a little over four years and in that span of time, he had learned to incorporate his love for the art of makeup with smart business sense.

He is chief makeup artist for L’Oreal Paris in the Philippines.

MAE GIANINA CABALIDA An AB Psychology graduate of De La Salle UniversityManila, but by nature, loves painting, graphics and fashion. Currently into photography, retailing, and doing make-up on random photoshoots.

She is a contributor for Manila Standard Today’s Life Section.

ISA CRUz Living on the edge is what drives this young photographer to capture her interest in travel, art, and life in general. Trying to capture moments and things apart from normal, her works are inspired and driven by passion.

SANDRA DANS Sandy is a 2-year-old photography enthusiast from the UP College of Fine Arts.

IAN CASTAñARES Ian started photography during his college years at De La Salle University.

He’s a freelance producer for QTV and concurrently working on his photo shoots for an exhibit called “Confessions.”

ARLU GOMEz Banker-turnedphotographer Arlu Gomez is back in Manila after spending seven years in New York City, where he worked on shoots with Julia Roberts, Christina Aguilera, and Richard Gere. In this issue, he shows us how to have fun with the latest luxe looks for the workplace.

CHRISTINE RETzER Christine Retzer is a professional photographer based in Los Angeles. Her work has appeared on the cover of The Hollywood Reporter, The Los Angeles Times, Variety, various theatrical playbills, and local LA-based newspapers.

OWEE SALVA Owee is an adventurous nut who’s willing to go on trips, to experience the culture, taste the food, meet the people and of course, take a lot of photos. She dabbles in graphic design and acting.

DONJUN SOMODIO He’s a member of 100 United Photographers, munches and digests software codes for lunch and dinner, and sometimes, even for breakfast. Though he lives off geekiness, his system requires a daily dose of photography.

ANDREW TADALAN Andrew is a simple guy who lives in a quiet mountain somewhere in Cavite. He loves photography, music, filmmaking, helping people and serving god.

MANIX ABRERA Manix is a very happy being. He will have eternal suffering if he does not submit his daily “Kikomachine” comic strips for the Philippine Daily Inquirer and if he doesn’t finish his four-book compilations of the said series.

PERGYLENE ACUñA Pergylene loves paper and has loads of ephemeras which she likes to cut and paste. Check out some of them at pergyleneism. carbonmade.com.

RAY zAPANTA Ray is currently taking up Multimedia Arts at the College of Saint Benilde.

He is an exhibiting painter and freelance graphic designer/illustrator. Check out his site batangkape. multiply.com.

AJ OMANDAC AJ graduated with a BS degree in Marketing from De La Salle University and is an active member of Ang Illustrador ng Kabataan.

He has exhibited his works in local galleries and has been published in local magazines and in Australia.

Manners are taught in finishing school.

Good taste is acquired from Mang Narciso.

Mang Narciso gets an A for good taste in coffee. He produces high quality coffee beans because he attends free training and seminars at the Nestlé Experimental & Demo Farm (NEDF).

With access to planting materials and high quality coffee seedlings, isn’t it amazing to think that Mang Narciso is just one of the 30,000 Filipino coffee farmers supported

by NESCAFÉ?

So every sip you enjoy from your cup, you owe it to the expertise of Mang Narciso.

Look at coffee in a different way more on the benefits of coffee and health: www.nescafe.com.ph

01 / b r a n d s

THE

Goldmine What do you get when you have a fusion of high-quality Swiss craftsmanship, high mobile technology, haute couture, some diamonds here and there, and a dash of gold? a very luxuriant and exclusive phone.

Switzerland-based goldVish first revealed to the world the gems of the mobile industry at the 2006 Millionaire’s Fair at Cannes, France.

Initially targeting the Russian oil barons, royals, and practically all of the world’s elite, goldVish creates the finest phone that people with refined tastes deserve.

With unmatched level of elegance and luxury, the goldVish stands tall above all the luxury phones with its extravagant and exquisite exterior.

Skillfull Swiss artisans - famous for their precision - handcrafted the goldVish, and embellished it with perfectly-shaped high-clarity diamonds.

Responsible for the intricate design is goldVish Creative director emmanuel gueit, an expert in horology and designer of the Z1 and Z2 watches for harry Winston and audemars Piguet. In addition to the standard collection of five designs in the Illusion line, gueit, together with his creative team, also creates a limited range of idiosyncratic masterpieces, which can

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be made available by request. The clientele, who desire the highly exclusive pieces, can have the extra privilege of customizing the diamond settings and have their units engraved.

But this goldmine isn’t all beauty.

It’s a quad-band phone that you can bring to any part of the world. apart from its regular phone features, it’s got extra connectivity with the gPRS/ edge Class 10 technology, uSB, and Bluetooth. you can also enjoy the same perks of other business phones such as conference call function and a personal organizer. For some entertainment, you can listen to music through your phone’s comprehensive MP3 player and worldwide FM radio receiver, which you can enjoy with a stereo sound. goldVish arms this exceptional phone with a twoMegapixel camera. although it is not as high as other new-generation camera phones, the goldVish boasts a sapphire glass display, which is a dynamic, highresolution screen.

Luxury does come with a handsome price. goldVish phones start from a decent $25,000 and skyrockets to $180,000 to $250,000 for the Illusion series (average price tags in Switzerland).

The top of the line offering, dubbed Le Million de la Nuit, tips at $1.29M.

02

million-dollar call the ultra-slim phone is encased in about 150 grams of pure 18K yellow, rose, or white gold with exclusive crocodile leather inlays available in 12 colors. With such lavish detail, the goldVish does feel like a million dollars in your hand.

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/brand s

03

The Limited edition goldVish phone “Le Million de la Nuit,” otherwise known as “Piece unique,” costs uS$1.27M and holds the guinness World Record for the “Most expensive Mobile Phone.” only three units of the Piece unique were produced, two of which had already been sold to an unknown Russian businessman and another tycoon from hong Kong during the 2006 Millionaire’s Fair in Cannes.

04

highly-regarded violinist domenico Nordio played the Vivaldi exclusively for goldVish to be used as the phone’s ringing tone. For every purchase of the phone, goldVish offers a unique classical experience—to enjoy a private concert performed by the Wiener Kamer Symphonie, or an outstanding performance by Nordio himself.

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/brand s

AUTHOR gaby ignacio / pHOTOgRApHeR rozette diaz

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Elements of

sTylE “Society now is more conscious of world trends. I want to offer [my clients] something global. I take it as a challenge, using our [Filipino] materials, but offering something with a global viewpoint.”

aMINa aRaNaZ-aLuNaN IS a VeRy BuSy WoMaN. It takes, after all, a seemingly inordinate amount of time and almost superhuman effort to successfully juggle being one of the country’s groundbreaking accessory designers, a teacher of design, and mother of two. aranaz, a line of bags and accessories named after her own kin, is envisioned to be a local style vernacular as names like gucci or Chanel. after only four years since the doors to the first aranaz store opened, its client list reads like a Who’s Who of Philippine society, and with good reason: it is an innovative brand, not only because of amina’s sense of aesthetics, but also because of the company’s adamant support for local sources of materials and techniques. having recently released her Spring-Summer 2008 collection—a light and airy assortment of jeweled purses, leather minaudière and watercolorinspired straw bags—aranaz manages, almost effortlessly to translate and reinterpret international trends and techniques, integrating them into her designs and making them more relatable and relevant to the local market.

“Society now is more conscious of world trends. I want to offer [my clients] something global,” she says.

“I take it as a challenge, using our [Filipino] materials, but offering something with a global viewpoint.” and global it will be.

Just as several design houses have done, releasing affordable, e n v i r o n m e n t a l l y - f r i e n d l y, or “green,” bags in response to a growing demand for economically sound fashion, aranaz, working in tandem with greenpeace Southeast asia, released the ecoShopper. It is a considerably more affordable piece designed with both simplicity and environmental issues in mind. a percentage of its Php 750 price tag goes directly to supporting greenpeace’s campaigns, all while making the aranaz brand more accessible to a wider audience. her upcoming Fall-Winter collection for 2008, however, still promises the luxury, glamour, and modern style that made the brand famous. aranaz cites africa—with its leanings towards the exotic in the form of skins and leather, feminine floral designs, and elaborations on her watercolor technique—as the inspiration for her next line.

With all the stylistic successes emerging from the brand, dedicated clients both in the country as well as abroad are ready for its expansion into more local—as well as international—shops, wider collections, and pieces such as shoes and jewelry.

“With everything I want to do, I’ll have to do it step by step,” aranaz says. after turning what used to be what she considers a “mom and pop operation” into one of the most promising local brands in so short a time, it’s safe to say that any future ventures will be more than capable of satisfying a demanding market’s needs.

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Aranaz translates A study in watercolors: the Aranaz fall-Winter 2008 bags are an e l a b o r a t i o n o n t h e l i n e ’s p re v i o u s s p r i n g - s u m m e r 2 0 0 8 c o l l e c t i o n inspired by paints and watercolor techniques.

pHOTOgRApHeR rozette diaz

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/brand s

07

The

blackberry continues evolution The BlackBerry, creaTed By canadIan company Research in Motion (RIM), first gained attention among gadget lovers all across the globe due primarily to its “push e-mail” feature and its uniquely wide, full QWerTy keyboard design.

Soon after, push e-mail became not just a fancy buzzword but a popular and proven technology for both business and casual users.

Just what is push e-mail? as the term suggests, your office and even web-based e-mails are “pushed” to you via your BlackBerry device. Simply put, this means you do not need to activate certain features or functions of your mobile device to receive your e-mails as the BlackBerry device automatically receives these e-mails while you’re on the go. a QWeRty device means the gadget has a keypad that is a miniature version of the usual keyboard found in laptops and typewriters.

AUTHOR joel pinaroc / imAges cOURTesy Of research in motion

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The popular BlackBerry device, through the years, have undergone both functional and aesthetic makeovers, from being a no-nonsense device in its early years, to a full-pledged personal digital assistant with all the trimmings and eye candy that current mobile devices have, such as multimegapixel camera, sleeker design, and livelier color monitor.

The software of the device, which incidentally is also called BlackBerry, also now has enhanced Internet browsing capabilities, and connection features allowing users to connect to various mobile networks via various technologies such as gPRS, Wi-Fi, and older gSM and even Code division Multiple access (CdMa) standards.

BlackBerry Bold: B o l d e r t h a n e v e r.

powered by a 624-

m H z p r o c e s s o r, w i t h g l o b a l p o s i t i o n i n g system (gps) capabilites and Wi-fi re a d y,

BlackBerry Bold promises to be

a smartphone that simplifies your life.

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confessions of a

BlackBerry useR BeIng The head oF a puBlIc relaTIonS company means Mel dominguez needs to be always connected. a BlackBerry user for close to two years now, dominguez says she can no longer imagine life without her BlackBerry 8800. She says the device has tremendously helped her organize and manage her time, for both business and family.

Here’s a

ToP5 LIST

of things she does with her trusted BlackBerry: 01/ communicates with her clientele, most of which are multinational firms that often need to be in touch with her particularly via e-mail.

02/communicates and manages her staff at the office, whenever she’s out of the office on client calls or when she’s out of the country.

03/ Sends quick instant messages to her kids, to remind them of family and school-related chores even though she is in a meeting.

04/ With the BlackBerry’s push e-mail feature, this business phone complements her other devices including her laptop, which she sometimes cannot bring or access while she’s on the go.

05/ Receives, sends, and downloads files from her e-mail in a few minutes time, even while taking her coffee break.

A U T H O R j o e l p i ñ a r o c / i l l U s T R AT O R m a n i x a b r e r a

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AUTHOR nelissa hernandez p H O T O g R pA H e R m a e g i a n i n a c a b a l i d a

got the 09 she’s right

MIx With its sauces and seasonings remaining loyal to the Pinoy taste, it is not surprising that Mama Sita has propelled itself to a top-of-mind status in the food industry.

For over twenty years now, Mama Sita’s line of mixes, sauces, and seasonings are a hit here and abroad. From launching Biglang Sinigang paste in the 1980s to introducing the Siling labuyo hot sauce in the late 90s, the company now offers almost 37 different sauces and seasonings. Their oyster sauces are being patronized in the Middle east, and the barbecue marinade is a universal favorite. pinoys love their Sinigang Mix and kaldereta Mix. The popularity of Mama Sita’s products, however, is not the lone source of the company’s success.

Marigold commodities corporation, the company that manufactures Mama Sita, prides itself in using natural ingredients. using MSg is a complete no-no for them. “There’s assurance that the food safety standards of Mama Sita is globally acceptable,” ramon reyes, one of the directors at Marigold and son of the matriarch, says. undoubtedly, Mama Sita has captured what appeals to the Filipino palate and this makes it a name-to-beat in the market.

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Who is Mama sita?

TERESITA “MAMA SITA” REYES, CREATOR OF THE LEGENDARY BRAND, IS THE DAUGHTER OF ENGRACIA “ALING ASIANG” REYES, THE FOUNDER OF ARISTOCRAT RESTAURANT AND CONSIDERED THE GRAND MATRIARCH OF PHILIPPINE RESTAURATEURS.

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team manila: designing philippine pride nOThIng screaMs PInOy PrIde as loud as wearing the colors of the flag. when not everyone is bold enough to make such fashion statements, and putting on a souvenir shirt with “I PhIlIPPInes” print would seem to be too telling, we are still left with a few more options to show our national pride.

Of cOurse we cOuld hang the flag outside our homes, or put the national anthem as our caller tones, but that doesn’t rate too high on the cool scale, doesn’t it? showing national pride doesn’t require too much effort and force, the people should be the one to take the initiative, as Jowee alviar, creative director and part owner of Team Manila, shares. “we think that every filipino is a closet nationalist. It’s innate in them to be makabayan but there’s no channel, no outlet for them, especially for the youth,” alviar tells of the reason why together with another graphic designer friend and business partner raymond Punzalan, he coined the term “neo-nationalism.” Indeed, it had been years since the Philippines have had the “Proudly Pinoy” campaign that tried to spur every little bit of pride in our countrymen. at this time and age, more and more filipinos need other ways to show their nationalism and Team Manila shows them how. “with Team Manila, there became a revival. Being proud of your country doesn’t have to be oldschool, there’s a fresh new take on it,” alviar continues.

If being ‘neo-nationalist’ as he says would mean wearing shirts emblazoned with graphic-designed

T h i s “ m u l t i - s p e c s s h i r t ” i s p a r t o f Te a m m a n i l a ’s “ i A m N i N O y ” c a m p a i g n .

images of the jeepney, sorbetes carts, and even sunglass-wearing Jose rizal, then it would obviously win more closet nationalists to come out into the open. with the hip clothes come distinct style and a sense of home, as the locales of Manila inspire their designs. It’s not always that you get to show your love for your homeland and be fashionable at the same time, isn’t it? alviar adds that with their work, they want to “inspire people.” Their vision started with just two designers at alviar’s own home in Parañaque back in 2001. They were doing freelance work, taking on designing jobs from clients. after their success in the bazaars where they participated at, Team Manila’s ingenious nationalistic pieces started to have its fan base and they ventured into merchandising by 2005. nico Bacani, general Manager of Team Manila shares, they “uplift the filipino and the country through graphic design.” Their advocacy is now shared by 23 employees. with Team Manila’s efforts, more and more filipinos now think that a shirt that reads something in the vernacular rivals all the other graphic-design shirts, and is actually much cooler.

Taking pride in one’s country and culture has never been as easy as wearing a Team Manila shirt now.

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/firms PiNOy PRiDe iN eVeRyTHiNg: Te a m m a n i l a ’s p r o d u c t s i n c l u d e s graphic t-shirts with Jose Rizal prints, tote bags, mugs, wallets, keychains, and lanyards.

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graphic design groups Everywhere We Shoot! design dreams come to life with duo ryan Vergara and garrovs garovillo of everywhereweshoot. don’t think that your craziest ideas can’t be put in pictures because for them, impossible is not a word. www.everywhereweshoot.com Inksurge when their inks surge, you expect creative output from this team of graphic designers known as Jois and rex. They dabble in web designs, print, and illustrations and they also got their own apparel line under the same name. www.inksurge.com Collision Theory Taking their namesake from a scientific theory, this duo of aJ dimarucot and arvin nogueras aka caliph8 aims to achieve “fruitful collisions” in the world of design. www.collision-theory.com Guadakomeda churning out only funky and edgy layout, Paul guadalupe’s one-man effort makes sure that images leap off the pages of every magazine editorial he’s done. www.guadakomeda.com Electrolychee with works “playing within the realm of computer-generated vector art and organic, hand-drawn imagery,” the duo known as Marcushiro & Bru showcase their designs in album packages, book covers and other client-based works. They also have their own merchandise line called “strange creations.” www.electrolychee.com 36 \

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ambassadors of hospitality shangrI-la’s wOrld-class serVIce espouses its “hospitality of caring for people.” asia Pacific’s leading luxury hotel group now has 54 hotels in the region. In the Philippines alone, there are three shangri-la hotels (Makati, Ortigas, and cebu) and soon in Boracay and at the fort Bonifacio global city. The shangri-la hotels and resorts also owns Traders hotel, a prime hotel along roxas Boulevard. so, what is the secret behind shangri-la’s success in the hotel industry business in the region? aside from its excellent luxury service, shangri-la has since been active in corporate social responsibility (csr) programs. The shangri-la group signed a csr policy in 2007 and launched a two-year development strategy to enhance its existing socio-civic activities. shangri-la’s csr programs have five key areas of concentration: the environment; employees and the community; health and safety; supply chain management; and stakeholder relations.

The shangri-la group believes that in order to successfully implement its csr programs, there is a need to instill shangri-la’s values on its employees. Thus the hotel developed training programs: the corporate Training (cMT) and corporate Management Training (cMT). The cT program is an 18-month program, which

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aims to develop a newly-hired graduate to a level-three service manager through a structured three-phase training. The first phase is a six-month, fast-paced orientation in all departments within the hotel. The second phase consists of a six-month training in the area of specialization to be agreed by both the trainee and the hotel. The last six months is an actual work assignment as level-three service manager in the area of specialization.

If the corporate Training program is geared towards the newly-hired employees, the cMT program, on the other hand, aims at developing level-three service manager to a level-two senior service manager through a structured three-phase, 18-month training, similar to the cT course. for Mers santos, shangri-la’s area director of human resources, being a candidate in the program does not only entail having the skills needed but also having the right attitude. “we have an extensive screening process. The program is open to everyone yet we are really choosy on who to pick. you must not only have the brains but also the heart to serve.”

Meet three of shangri-la’s hotel professionals who are having the time of their lives while undergoing the prestigious training programs.

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From Psychology to Hotel Industry “If I’M gOIng TO wOrk In The hOTel IndusTry, I would might as well work for the best,” says Inna Buenviaje. The ateneo de Manila Psychology graduate is currently the youngest trainee under the cT program. Buenviaje admits that at first, she had a hard time adjusting in an industry that seems not to be fit with the degree she completed. she took this as a challenge. fresh from graduation, Buenviaje first applied for a position in a bank. later on, she decided to try her luck in the shangri-la’s corporate training program. “The admission process is really tough. It was a long and very extensive application process. when I got admitted, I realized that working for a hotel industry is like having a multiple personality but at least at the end of the training, you get to have a holistic knowledge necessary for a long-term career in the industry.”

Buenviaje also belies common belief that working for a hotel is a glamorous job. “when I first talked to my family and friends about my plan, they all thought that it is a very glamorous job, but I proved that it is not. The hotel industry is quite complicated, because there are a lot of factors and variables that will test your strength and determination. But I think it’s all worth it at the end.”

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‘shangri-lan’ all the way Taryn PaynOr-de Belen, On The OTher hand, seeMed TO haVe set her eyes on the hotel industry since her college graduation. Taryn, a graduate of hotel, restaurant and Institution Management from uP diliman has been with Makati shangri-la for five-and-a- half years. Paynor-de Belen first worked with shangri-la’s sales as a business development manager. she would handle all the sales activities including those of shangri-la hotels abroad. she also worked for events at shangri-la as sales manager.

“One day, the director of marketing approached me and asked if I am interested to join the program.”

Paynor-de Belen did not have a hard time when she joined the cMT program for she has been working with shangri-la already. The difficult part of her cMT, according to Paynor-de Belen, was when she entered the second phase. under the cMT’s second phase, all trainees are assigned to a shangri-la hotel abroad to experience hotel service in another country. “The thought of leaving my family makes me feel sad. But I said to myself, the three months that I will be away is really for them,” she shares. she also remembers reading self-help books to reflect on while she was away for three months. The hotel practitioner worked for shangri-la in sentosa, singapore. “when I finally saw my son after three months, I could really see from his face that he missed me”.

“You must not only have the brains but also the heart to serve.”

mers santos, shangri-La’s Area Director of Human Resources

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working his way up

Back In cOllege, Perry avecilla had to shift courses and transfer schools before settling down with a hotel and restaurant Management (hrM) degree. at the university of the Philippines, he first studied engineering, then shifted to Tourism. he then transferred to de la salle university to study Business Management. after graduation, avecilla decided to enroll at les roches in switzerland to study hrM. avecilla eventually got a job at Makati shangri-la, where he was able to develop skills in various departments as he was transferred from one position to another. In 2006, he was chosen to be part of the cMT program. “I really did not hesitate in joining the program, because I believe in shangri-la’s hospitality.” he admits that he has no regrets in joining this program even if it meant being away and living in a foreign country for months. “shangri-la wants to develop potential people that would eventually manage expansions. In this program, we were really trained to be well-rounded managers. we get to learn how the entire operations work. There are also opportunities to travel and to meet people of different kinds and from various classes.”

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Lovin’the filipino children The cOMPany Teaches us TO celeBraTe even our littlest achievements with a cheeseburger treat. now, how does Mcdonald’s—the largest and best-known global food service retailer with over 30,000 branches in 121 countries—delight in its own success? “children are closest to our hearts,” says kenneth yang, Mcdonald’s Philippines president and ceO, as he explains how the company gives back to the community. yang is also the president of the ronald Mcdonald’s house charities (rMhc) in the country, which advocates the rights of children to education, shelter, and happiness.

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“Our goal is really to help. this reflects on us as a brand. we are not just after profits, we also want to help the community.”

Sit in and act out In the united states, the ronald Mcdonald house provides a temporary shelter for families of seriously ill children being treated at nearby hospitals. although its arm in the Philippines adopted the original rMhc charter, the programs were developed to address the distinct needs of filipino children.

The house evolved into Bahay Bulilit, a day-care center under department of social welfare and development (dswd). working parents of indigent families are assured of quality care, value formation, and fun-filled activities for their children. combining the concept of fun and learning, a Bahay Bulilit classroom is complete with colorful cut-outs, puzzle mats, plastic tables, and chairs. each day, three sets of classes are conducted among different age groups. The center also has a playground that encourages children below six years old to spend their mornings and afternoons engaging in day-care activities. a Bahay Bulilit is easy to find. centers have been built in the cities of Villasis (Pangasinan), Makati, Mandaluyong, Quezon city, Manila, Pasay, laoag, Tarlac, Taytay, and Zamboanga. while the classroom is painted with pastel colors, a Bahay Bulilit catches the children’s attention with the Mcdonald’s red and yellow combination used for its exterior.

Delivering literacy a study conducted by the department of education revealed that at the start of the decade, 40 percent of grade one pupils have fallen behind their studies because of their poor reading skills. seeing this as a pressing need, rMhc cooked up a solution and delivered to its beneficiaries the Bright Minds read Program.

The program makes use of a reading kit—each costing P10, 000—with 32 books by adarna Publishing, 200 activity sheets, and teaching modules. Principals, supervisors, and teachers are also trained for the adoption of the program in their schools.

Bright Minds read breaks through the difficulty of reading by making it an enjoyable activity. The colorful storybooks make the task a lot easier. children are also trained to develop critical thinking by role-playing and by allowing them to express their opinion. The stories expose the kids to oral language and vocabulary. Priority is given to stories in filipino, being the “language of home.” launched in 2002 and pilot-tested with 4,200 pupils of 14 public schools in the national capital region, there was already zero non-reader among its beneficiaries by the end of 2005.

Going big rMhc attributes its success to the cooperation of its partners—including government units, companies, and individuals. Bahay Bulilit is made possible through the assistance of the dswd, which provides the teachers for the centers, and the local government units that provide the lots where the houses are built.

Bright Minds read is done in partnership with the department of education. Individuals and companies also participate through the charity ball, golf tournament, and canisters placed in Mcdo branches. every customer also becomes a partner with every purchase of a happy Meal, 50 centavos of which goes to the program.

McNuggets of Wisdom Mr. yang tells us that the idea is to give back to the communities where Mcdo branches are present. he reveals the plan of building an average of five Bahay Bulilit centers every year. for Bright Minds read, rMhc has the goal of providing reading kits for the more than 37,000 public primary schools in the country.

“Our goal is really to help. This reflects on us as a brand. we are not just after profits, we also want to help the community,” says the company president. with the partnerships forged and benefits provided by rMhc, Mcdonald’s is keeping its goal. Through its programs, the company shows us another way of celebrating success: helping the community and lovin’ it.

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entrepreneur seed

seeIng ThaT enTrePreneurshIP can be a solution in fighting poverty, the Philippine center for entrepreneurship established a program that would advocate change in the mindset and the attitude of the people under its banner go negosyo.

The program was initiated twoand-a-half years ago by Jose Ma. “Joey” concepcion, president and ceO of rfM corporation, who dreamed of making a difference by developing an entrepreneurial country. concepcion invited outstanding entrepreneurs to share their insights and help promote entrepreneurship as an alternative to unemployment, job-seeking, migration to other countries and encourage everyone to take charge by using their resources and abilities and transform

them into an enterprise. since its establishment, the people behind go negosyo have been promoting the advocacy in its various projects. Its go negosyo caravan that includes talks and expos has been to places such as cebu and Bacolod. The group has also released two books of 50 inspiring entrepreneurs on well-known businessmen and celebrities, and has a TV show on QTV and nBn 4.

Internet users can log on to go negosyo’s website, Gonegosyo.net, where budding entrepreneurs can ask questions from starting a business to asking advise from guest mentors. On top of that, a column entitled “ask go negosyo” is published every Thursday in the Business section of the Philippine star where concepcion shares his thoughts on today’s economy and successful

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business stories. for future projects, talks are ongoing for a reality show with a format similar to the hit us show survivor. according to concepcion, one of go negosyo’s visions is to see the “revolution” of micro-entrepreneurs and turn them into big enterprises. he adds that by having the right attitude and passion, hard work, and possessing the creative skill, an entrepreneur is close to being a success. what was once a simple dream and advocacy has turned the lives of many filipinos to believe that there is still hope for the country. go negosyo has simply planted the seed and it is up to the public to take care of it. By starting small and dreaming big with a good mentorship, there is no doubt that the filipino entrepreneur will succeed.

Looking at the Customer’s

point of view If There Is One secreT IngredIenT as to why gerry’s grill remained on top, owner gerry apolinario said that apart from building good working relations with his staff, it was mainly the fervent passion from the people within. “getting into this business was a passion. It wasn’t just ‘I wanted to do business and make money out of it. I believe that when you have this eagerness on what you do, you don’t really consider yourself working. you’re diligent in the daily work routine and it’s not even tiring because you enjoy,” says apolinario, who openly admitted that he does not follow a certain school of thought as management strategy for his restaurant.

The 11-year-old gerry’s grill had its humble beginnings at Tomas Morato and eugenio lopez avenue in Quezon city. It boasted a menu packed with food ranging from grilled seafood to exotic filipino dishes as well as pica-pica. apolinario confesses that only a few people would know that he is more of a “hands-on” owner. he sees to it that the original concept of gerry’s grill is maintained as well as its service.

“i always look at things at the point of view of the customers,” Apolinario says, as he admits that his restaurant was intended to be a casual hangout for office people and yuppies who would want to have a beer after work.

“Back into three months of operations, which started february 1997, the initial target market was the office people and yuppies who would bring in their families because they like the food. and then when they brought their families, their wives and the immediate family members also came in. eventually, gerry’s evolved into a restaurant. not everybody who goes to gerry’s would think that they’ll just have beer, but they would go here because of the great food as well,” he explains. apart from its original bestsellers, which include sizzling sisig and inihaw na pusit, it also offers the equally popular dishes such as baked scallops, seafood kare-kare, tahong ala pobre, and lechon kawali. It has always been a mission for gerry’s grill to inject new items on their menu every now and then.

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22 hans brumann Chiseled Masterpieces A

It Is not that hans Brumann has entIrely aBandoned jewelry-makIng now that he has ventured into wood sculpture. In fact, the renowned jewelry designer is only making a shift in his use of materials—from rare gems and other precious stones like tanzanite to endemic wood like kamagong, narra, and molave; and mother of Pearl or Pinctada. “jewelry making is, in fact, similar to sculpting, in a smaller scale that is,” says Brumann, a german-swiss by origin, now a Filipino.

Brumann proves just that at his galerie hans Brumann, located at greenbelt 5, where he makes a show of his artistic genius and eminent style.

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Artistic Philosophies never one to overdo thIngs, Brumann’s sculptures, like his pieces of jewelry, are almost simplistic or minimalist by design—an abstraction of indigenous materials, moving sinuously in its own space. elements of surprise are injected within each piece by contrasting the flow of movement with angular, geometric shapes or forms putting some sort of restraint and edginess to the creation. of course, no one leaves the gallery of Brumann without taking note of some of his famous crosses on display. These crosses, according to Brumann, are among his first sculptures after arriving in the country more than forty years ago. a Catholic, Brumann says he has always been intrigued with the shape of the cross and on how people are fascinated by and afraid of it, all at the same time.

“I am not tampering with it,” says Brumann. “we are all brought up thinking of the cross in such a way that I thought of improvising it, make something out of it, something artistic.”

That need to making things beautiful, according to Brumann, stems from the fact that he likes creating things that can make people happy. “art should not disturb you.”

Brumann adds that a good piece of art is something you feel in your guts, something that comes from the stomach. It doesn’t have to be unpleasant or shocking. It doesn’t have to be something that you have to explain or think about. one only needs to have a feeling for it. appreciating art is a different matter, altogether.

“It will always be a question of good taste. you’ve got to have a certain education.” to create each piece, Brumann draws inspiration from dreams, everyday things or scenes, and nature, using materials readily available in the Philippines. Completing one work, however, can take a week or several months, racking up rates ranging from Php50,000 to Php700,000.

Born in switzerland, Brumann came to the Philippines more than 40 years ago to work for the prestigious la estrella del norte. early in his jewelry-making career, he has worked with the famous andrew gima in london and Paul Binder and Zurbuchen ag in Zurich. The artist and jewelry designer has had several successful exhibitions in switzerland and in the Philippines. he has showcased his works in such metro manila venues as ayala museum, The Podium, lopez museum, and the Peninsula manila.

Brumann plans to put up more exhibitions, entertaining thoughts of introducing new materials, like silver, to his works. That is not to say, he means to leave jewelry-making behind. his newfound focus only serves as his little diversion-a hobby–meant to introduce another side of his creative genius.

“I create [pieces] of jewelry everyday but with sculpting, I really put my heart into it. But I love both in their own way,” finishes the talented mr. Brumann.

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Cross in the making A ‘Rectangulars,’ Kamagong and stainless s t e e l / B ‘ A n g u l a r, ’ c o m b i n e d K a m a g o n g a n d Mother of pearl / C-e

‘Crosses,’ Kamagong,

Molave, and Mother of pearl

another new Cross is being created at hans Brumann’s workshop. a goldsmith solders the silver after coming from the rolling machine. It will be polished and assembled to complete the figure.

The cross is made from molave and the body of Christ is polished silver. small bits of kamagong are used as the head, hands, and feet of Christ’s figure.

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DONNY BARRIOS BRINGS A LITTLE BIT OF HOME INTO HIS LOS ANGELES DESIGN In a small oFFICe-turnedstudIo at the edge of los angeles’ Fashion district sits designer donny Barrios, hunched over a shiny macBook air. It would seem that his choice in technology matches his design choices: sleek, sophisticated, and highly desirable. while being born and raised in manila, Barrios came to the united states to go to school, and made the country his second home. despite this change of scenery, Barrios never turned his back on his roots. he employs Filipinos almost exclusively, and even named his company after two important figures in Filipino literature: Crispin & Basilio. donny’s designs begin with an inspiration board. sketches and photographs are matched up with fabric swatches–sumptuous silks and gossamer chiffons dominate spring ‘09. But donny admits that that is where his physical involvement stays. “we are all taught to [sew and seam] and do all those things. There is importance in knowing construction, but ultimately, there is so much thought in every process. we all have to allow ourselves to be singular. I encourage every aspect of the literal and figurative assembly line to just look at that.

‘That’s not your department, don’t worry about it. just focus on your part.’ But I [supervise] and that allows me control over many different aspects of production.” rather than spending much time on the cutting room floor, donny remains hunched over a large drawing board, always keeping that wall-sized inspiration board in view.

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A A hint at what is to come for Spring B The artist at work / C Like most designers, Donny lives and breathes by his idea board. The entire Spring c o l l e c t i o n i s l a i d o u t h e re . / D D o n n y ’s modest studio is packed to the brim with fabric and notions. / e A rare moment of reflection for Donny Barrios

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‘Fashion is what we do, but it’s not everything we are.’ and other thoughts from Donny Barrios What was it that sparked your interest in design, and made you realize, “hey, this could be a career”?

I was interning with a group of fashion people back home in the Philippines. It’s such a small community that the producers of the shows, and the designers are usually family or friends. They tried to put the industry up together. I knew that I needed to get out of the country. not for any reason other than there was so much to learn outside the country, and eventually bring that knowledge back there. I had a lot of exposure to people who educated themselves abroad. at that time, I think I was also hesitant to say that me, making clothes [could be a career]. my dad had a business trip to seattle, and I asked him to get me a [university] brochure. at that time I wanted to take up film, and I wanted to go to art Institute because robert altman was a very active board member. Fashion was like, one page before Film in the catalogue, and when I saw it, I said, “hmm… am I going to make it hard for myself [with film] when I feel that fashion is just a little more natural?” looking at the program, I decided that [I was going to go into fashion]. I thought, “why go to seattle when I can go to new york?” I had family relatively close by, so I thought I would be okay.

How did you go from being design student to being able to make money from your designs?

That’s all relative! [laughs] There was never a clear idea of how to open up your own [design studio]. especially in new york–it just doesn’t happen there, unless you are some kind of heiress or something! In new york, between real estate, the sense of what’s polished there, it’s very different than [los angeles]. here, if you concentrate on your work and make it polished, you can present it as something that is a product. It’s a different game, one that you don’t necessarily have to go through, but that is what you are exposed to as a fashion student. making it a business feels like it was an adventure.

I worked for somebody here in l.a, and from there, I gained my experience. most important is knowing the manufacturers, knowing the vendors, people who are the heart of what you do. one day comes along, and you make a decision that you could probably do this yourself, and you have little savings… one thing leads to another. If you choose to do it, [I believe] it will be interesting enough or demanding enough that people will believe in your project, whether they are close associates, family, or whatnot. at the end of the day, you are all saying, “let’s just try and make it to tomorrow. let’s just [focus] on delivering this season.” It’s conviction. I think that once you have that, the people around you will almost always be convinced.

It’s really the relationships I’ve built. ultimately, a lot of people will do things just to include it in their portfolio. so tap into your own [community] and love the people you work with. make sure it is about the product. and deliver on time. That’s what has kept us alive.

What brought you to Los Angeles from New York?

I actually moved to san Francisco from new york. Family was there. after my independence in new york, I thought it would just be easier to have a support system around you when you are trying to achieve something. I knew that that was more important than being in new york itself.

What inspires your designs?

I always thought that inspiration was very singular. I always had very thematic ideas.

But eventually I realized that, first and foremost, I am not an artist; I am a clothing designer. I make clothing for people to wear. we’re not even a company that licenses our name to sunglasses or things like that. The image we build is literally made from the clothing we sell on the hangers. That is our reference point. women are always the people I follow, just looking at the women around me. I think it’s just like news. when women have conversations, of course they want to talk about today’s news, not yesterday’s. I think it’s the same with clothing. It’s not just about being trendy; it’s not 50 \

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just about being a snobby fashionista. It’s a sense of relevance, too, to what is going on in pop culture, global economy…. looking at these aspects actually makes it easy to get myself in sync with what is going on—more so than trying to get a trend report or something like that. [Current events] are really great determiners. I believe women who want to be relevant get themselves to what’s important in terms of issues and things like that. That’s the major inspiration for everything we do here.

How does your Filipino background influence your designs? we are, essentially, 300 years spanish, 50 years hollywood, and everything of everything else. I think people don’t realize that european culture is as big an influence on us as american culture. I think it’s that identity that is based on flexibility of adjusting to a global aesthetic. It’s just a hodgepodge of influence. There is a Catholic mentality, the modesty. It’s a matriarchal society, with a reverence to women… all these, together with the other aspects, I think that is what Filipinos are. our greatest resource is human resource. our culture can adapt and be comfortable in a lot of other cultures. I think aesthetically that’s the biggest thing.

How do you find a balance between being creatively successful and commercially successful? when you are younger, I think there is this all-around need to create your own identity. I think that, right now, what I feel is creative is not necessarily a language that is so foreign. I think I find that creativity is about making everyone’s mundane lives a little more interesting. I think that is why there is no disparity [between the two]. sometimes I’ll make choices, then get advice from everyone in this industry saying, “maybe that is a little too much.” But I am so aware of the language being the art form that if it is something people don’t understand then there is no message. Fortunately I’m not scared of the contradiction between the two. There is no intent in being just commercial; there is no intent in being just creative. we just focus on our main inspiration–women–and the relevance of clothing in their lives.

Tell us about your Spring ’09 collection. spring is the season that the company started with, so we have very good memories of what spring is to us. we’re from l.a.–almost every day of the year would be considered spring, compared to other cities. It’s something that we know we do well. The creative people in this company, we have all experienced “seasons” but I think we all live a very l.a. mentality. spring is going to be the same “easy” mentality. we are accentuating what it is that makes us from l.a., from California. not so much in terms of the direct aesthetic, but more in terms of the ease of a garment, of the idea of a garment. just having these looks and not compromising being sophisticated for having something that is almost as easy as a t-shirt. like a “toss on” mentality, easy-breezy. especially because spring and summer, they are the hot months. I hope it all comes together! It’s California elegance. I don’t think people use that term often. when you start to think of elegance, you often think of tighter clothing… just more “work” to put on. we are trying to offer a line where women can have the same amount of work [as when they put on a t-shirt]–which is less–and get that same elegance.

How did you come up with the name Crispin & Basilio?

It was a very intentional phonetic choice. I came from the [class] where you did not put your name on something. That mentality stuck with me, so I was just trying to find random names. Crispin & Basilio are almost colloquial names to [Filipinos]. It comes from a very serious novel, about the country’s oppression. Crispin and Basilio were the symbols of the youth at that time. For Filipinos, it’s automatic. you mention Crispin and Basilio and they know what it is. essentially it was a phonetic choice. ultimately, though, it was to have something tongue-in-cheek. It’s so not fashion.

But it does say something about the company. Fashion is what we do, but it’s not everything we are.

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ultimate orient jewelmer InternatIonal Is stIll very muCh a FashIon ForCe to be reckoned with, even after almost 30 years of creating internationally acclaimed pieces of wearable art. while the company was originally under the creative supervision of French designers working in tandem with local artisans, it has since grown into a predominantly Philippine brand through a team composed primarily of Filipinos. jewelmer is popularly known as the premiere pearl and pearl jewelry producers in the country, but the company also uses precious and semi-precious stones of the highest quality in its collections. Pieces are handmade or cast, and designs are based on the characteristics of the specific pearls to be used. The company also accepts custom orders, guiding clients in the process of matching pearls to suitable designs for their jewelry.

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South Sea Pearls even aFter three deCades oF arduous work, embarking on the quest to create the perfect pearl is no laughing matter. established in 1979 by Filipino entrepreneur manuel Cojuanco and jacques Branellec, a French national who pioneered the cultivation of tahitian black pearls, jewelmer International Corporation began as a pearl producer in the Philippine province of Palawan before opening its first jewelry-making workshop in 1983.

The Philippines has for centuries been known for producing the finest quality south sea pearls, which possess an extraordinary brilliance many have called an “inner fire,” or what the company calls “The ultimate orient.” It is this glow and brilliance displayed by the pearls that sets jewelmer apart from many other pearl producers. jewelmer achieved international acclaim for the pieces utilizing its meticulously farmed south sea pearls. having already transformed the technique into a science, the company plays an active role in the entire process of creating their products. It takes up to three years for the creation of a pearl, from the painstaking work of maturing and grafting the oysters—a special breed called the Pinctada maxima—to the harvesting of what is considered the country’s national gem. with a unique approach towards pearl farming and jewelry making, fusing the traditional and the modern in its techniques and aesthetics, jewelmer is as adamant about environmental preservation as it is about creating exceptional pearls. They are active in propagating various livelihood projects for its communities and further developing the processes and technologies for its farms.

It also seeks to further strengthen one major aspect of its foundations: the Philippines’ cultural heritage and legacy as one of the world’s top pearl producers. as a company using top-of-the-line materials in its work, jewelmer’s most obvious customers would primarily be the crème de la crème of Philippine society, a consistently demanding clientele that sets high standards for the quality of work they patronize. Collections are limited in scope and quantity, with limits of roughly 15 pieces per design. however, the company has since expanded its market to a wider, although no less demanding, consumer group, with a separate line, called tuo by jewelmer, that is characterized by a trendier and more youthful aesthetic.

Its most recent collection, Primaperla, is a study on femininity and beautiful practicality, in slight contrast to the heavier, more traditional styles of the past. with such a variety of techniques and inspiration at its disposal, the company has evolved to suit the dictates of its ever-changing market. jewelmer currently has nine showrooms within metro manila and Cebu, and its pieces are available abroad at major international jewelry fairs. a tenth showroom is set to open soon in shangri-la Plaza, mandaluyong City.

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30 / s t r u c t u r e s A

B

AUTHOR mihlgrace m. samonteza / imAges cOURTesy Of joey yupangco+associati

A T h e y- H o u s e : T h e r o o f d e c k o p e n s itself to slits of lightwell allowing light and ventilation to penetrate the garden within. / B The stretch of glass envelope vanishes the delineation b e t w e e n t h e i n t e r i o r a n d e x t e r i o r.

De si g n i n g D

Design firm joey yupangco+associati (jy+a) makes it a point to walk their clients thru an architectural adventure. They have no less than the topography of the lot and its surrounding environment to help them shape each emerging structure. The strong connection between these natural elements and the man-created design gives rise to almost a seamless continuity.

With passion for interdisciplinary fields of architecture, interior, industrial and landscape design, jy+a under the lead of modernist designer joey yupangco, tackles the whole design process with such a comprehensive mindset.

The proposed “y House� is an example of this creative and interdisciplinary approach. While the aesthetics is austere and straightforward, the layout, which resembles an enclosed garden, is an application of elements derived from landscape planning. The house promotes flexibility and can adapt to the possible changing lifestyle of the occupants.

Valuing culture is translated through the wide array of space possibilities for collections of books and art works. This, being joey yupangco’s dream house, is just waiting for the right time to rise up and showcase itself.

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c c T h e y- H o u s e : P o o l A r e a . f l e x i b i l i t y allowed occupants to live independently and stay connected. / D The house made use of its corner location to show interesting angle at all sides.

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31 each of their projects aspires to introduce design platforms and explore solutions that are beyond what is conventional. This is evidently seen in their entry to the ccp complex design competition in 2005.

The concept of wave imagery was abstracted from the surrounding water of the reclaimed site. This serves as the pattern in developing the complex where buildings seem to disappear as it creatively integrates itself to the entire development. The landscaping brought about a genteel dialogue uniting indoors and outdoors alike.

What other design highlights do we watch out for from jy+a? nature-responsive structures, creative city development, softer homes and maximized small spaces. name it, the design possibilities are endless and the adventure continues on.

Design competition entry for Proposed Business and master Plan of ccP complex:The wave pattern artistry creates an interesting variety of levels and dynamic functions.

nature-responsive structures, creative city development, softer homes, and maximized small spaces.

32 pasig r i V e r DeVelopment: These proposed buoyant structures serve as floating gardens and cultural seats to create a bridge .

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33

Built to mold

AUTHOR ada dizon angeles / PHOTOgRAPHeR mae gianina cabalida

tHe rising popularity of cHinese international scHool manila (cism) can be attributed to its english and mandarin language programs that are fused with teachings on both Western and chinese cultures. credit needs to be given as well to the building that concretely speaks of this K-12 school’s global standards. cism is situated at the heart of the 50-hectare mcKinley Hill in fort Bonifacio, taguig city. The property, including the school building, is faithfully developed in the liveWork-play-learn credo of megaworld corporation.

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growing plant life to the structure.

This design provides a refreshing green frame to the view outside and creates a classroom environment that is conducive to learning. The grass-covered playground in front of the building is complete with features like walls made up of letter blocks and colorful shapes.

This is proof that the school stays true to its aim of nurturing its students’ emotional, physical, intellectual, and artistic well-being.

The interiors are equipped with the latest learning technologies. The modern 400 sq. m. bi-level library has sofas for students who might want an alternative to the wooden chairs and tables inside. all the classrooms have internet access and the ground floor is a

Wi-fi hotspot. Three computer rooms, science laboratories, and six chinese language laboratories are also installed.

The cafeteria is spaciously designed and lined with posters along its walls to allow for learning and interaction even during meal time. The facilities in the campus are all fully air-conditioned except, of course, for the upper Deck sports facility on top of this fourstorey structure. strategic location, good design and ecological harmony make for the ability of the cism building to live up to the mission of the school to be one of the leading international schools in the world. it helps mold the students to follow the confucian doctrine to “never tire to study–and to teach others.”

34 the chinese international school manila opened its first school year in august 2007.

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35

think out of the malls

WHeneVer We tHinK of BrigHt neW iDeas, We alWays see to it tHat We “tHinK out of tHe Box.” so when thinking of new concepts for a leisure complex, filinvest alabang, inc. thought it would be best if they “think out of the malls” and thus, Westgate center was born.

A U T H O R pa o l a e b o r a / P H O T O g R A P H e R d o n j u n s o m o d i o

an outdoor, park-like setting does not only set the mood for relaxing walks, but at Westgate, it also sets the mood for leisurely dining and restive pampering. sprawling over 9.2 hectares of land, this high-end leisure area is not cramped up and squeezed in, rather, the establishments are built with open spaces surrounding them. Westgate brings the same mall experience of dining, relaxing, and shopping except that we’re

not confined inside a box-like establishment. you are transported to the mediterranean with the trellised vines and bougainvillea adorning the walls of sofia’s mediterranean cuisine. you’d wonder if it really is a restaurant because it looks so homey with the sun-baked courtyards and dining set up where patrons can have their lazy and relaxed lunches of french, greek, italian, and turkish cuisine.

a big, dark red block standing in one corner is The Wine Depot. its walls give us shade over the patch of green grass and a set of four chairs and a small round table seem to invite people for some wine-tasting. across Kanin club and tips and toes nail salon stands a huge mural of a persian window with some gigantic calachuchi blossoms across at the Bohemian nation trading company.

Dubbed as the “serenity place,”

looking at the mural gives you a feeling of calm and tranquility.

Westgate’s strength is its laidback atmosphere. Walking around the area is just like walking along the streets of your village. it gives a sense of familiarity and comfort, and it seems like just walking from your own house to your neighbor’s from one restaurant or café to another. This feeling of ease and calm is what most people love about Westgate.

36

The West Side

each of the shops at Westgate has its own distinct design that not only gives the patrons a delightful visual experience but also a relaxing feel whenever they dine or walk around.

With its strategic location planning, Westgate’s strength is its laid-back atmosphere. it gives a sense of familiarity and comfort.

This feeling of ease and calm is what most people love about Westgate.

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37

Filicity Westgate center is part of filinvest corporate city or filicity. filicity is fast achieving its dreams of becoming competitive with the world’s most modern cities as its expansive 244 hectares of land is now starting to progress to its full potential. now recognized as the premier business district and urban center in metro manila’s south, filicity only continues to flourish with its developments such as the city center, home to the 20-hectare festival supermall once dubbed as metro manila’s largest mall, among others. filicity continues its mission of “transforming life in the south” as it celebrates its 10th anniversary this year.

B

A fun Ranch is the perfect party place for your kids. / B feel like you’re in the m e d i t e r r a n e a n a s y o u d i n e a t s o p h i a ’s .

38 By next year, Westgate will be coming up with its bar cluster to add more color to its already vibrant dining and wellness lifestyle complex.

Though there’s still no confirmation as to when exactly it will be opened, it will definitely be up and happening by mid-2009. so partygoers of the south, you better get ready for this!

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39 working ona

Designing an ideal workspace is not a one-size-fits-all formula. However, the indispensable aspect of apportioning space has become BBDO Guerrero’s expertise, apart from being one of the country’s most consistent top-performing advertising agencies.

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claD in a WHite interior, hanging dim lights and well-cemented flooring, the BBDo guerrero office boasts of a minimalist design, complete with a black-andwhite theme. The agency’s manila office was basically patterned after its counterpart in Brazil. its spacious corridors are deliberately built for people to easily go around and move from one place to another. from its main hall, each of its sides has a row of perfectly designed pillars; one of which is where the bosses are all seated and the other is where the lounge areas are situated.

“The office design is more like industrial in nature and at the same time very open because we believe in collaboration. We are very much used to seeing offices with cubicles, divisions, doors, making it is so hard to actually collaborate and talk. open office space is easier as it reflects transparency. it allows free flow of suggestions and creative ideas. as much as possible we don’t want to create walls with each other especially with the bosses, so we at BBDo made sure that it is a totally different culture,” explains Karen go, operations director of BBDo guerrero-manila. interestingly, latest trends and practices in space management nowadays have been centered on a welldesigned open office space as it proved to be one of the

easiest and cost-effective ways to improve employee productivity. With this in mind, BBDo guerrero has adopted an off-the-latch open office space apart from its amazing architectural design. “one of the advantages of an open office space design is that you can actually see who’s doing nothing. you would also see who’s coming to work early, and those who had the habit of being late. There are no excuses whatsoever,” go says. “in my point of view, keeping things simple is the best. if you keep things simple, this will become a perfect jumpstart for whatever fresh ideas that we have. With this kind of office design, we are like working in a clean sheet of paper, where we can do a lot of things. imagine if you go into an office as clean and as simple as ours, you’ll notice that you have a very good overall disposition. This affects the way you think and feel.” established in 1998, BBDo guerrero handles high profile and prestigious brands, including ayala land, Bayan telecommunications, The Department of tourism, emirates, emperador Brandy, fedex, fonterra, frito lay, Hewlett-packard, janssen pharmaceutica, johnson &johnson, masterfoods, mitsubishi motors, pepsi, pizza Hut, p&g /gillette, Quaker, Watson’s, and Wrigley’s.

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Good Vibes HOW DOES ONE SURVIVE THE DOG-EATDOG WORLD OF ENTERTAINMENT?

If we were to ask a film producer, we expect to get a long list of answers. We expect biting remarks caused by controversies, confrontations, and competition. But we wanted to hear an optimistic voice from the industry we’ve labeled as “dying.”

AUTHOR adrian carlo velasco / PHOTOGRAPHER pranz kaeno billones / mAkEUP QUa of shU UemUra

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41 It’s a good thing we met Annette Gozon-Abrogar. She has that new-school poise her colleagues admire.

“It’s always better to approach everything in good faith. The industry can get chaotic. I’ve learned to deal with people in good faith,” says the GMA Films president, who probably zens when handling dilemmas.

Who knows? That might be Gozon-Abrogar’s formula for success.

Before she joined GMA Films in 2005, the production company was known for its culturally significant blockbusters such as Jose Rizal (1998) and Muro Ami (1999). However, in 2000, after GMA Films released the critically acclaimed film Deathrow, the film outfit decided to stop its operations.

“It didn’t make movies for five years, so we decided to reactivate it in 2005. Our mandate was to make commercially appealing films for the masses,” she smiles generously.

Her first movie, Let the Love Begin, became a hit as expected. The romance flick led the box office, which included foreign films, during its release.

“The experience was difficult, fun, and challenging at the same time. It’s very fulfilling once the movie becomes a blockbuster.”

Did she know that she was going to end up in movie production?

“I love entertainment. As a teenager, I used to watch That’s Entertainment live.”

But that was it. Apart from entertainment, GozonAbrogar used to love sports as a child. She joined the track team in grade school, and in high school, she was active in volleyball.

“I was a big Los Angeles Lakers fan in high school.

I even had a life-size Magic Johnson poster and other souvenirs like a Lakers watch,” she says.

No, she did not end up as an Olympic athlete.

Instead, she became a lawyer.

“My view on college was something I had to do before law. There wasn’t any pressure. I took up Management Engineering, which is a business course, in Ateneo. But I do remember handling projects at school like movie premieres, beauty pageants, and events,” she recalls her early activities that deal with showmanship.

She did end up in UP College of Law, just like her father, GMA Network CEO Felipe Gozon.

“It was very difficult. We read at least a hundred pages a day. It was good training ground for real life. It’s even tougher compared to Harvard, where I took my masters in law.”

It’s obvious how much influence her father has on the family. Gozon-Abrogar and her younger brother and sister all went to the same school since college and took the same courses. He’s also the same man who influenced our protagonist to work in entertainment.

“After Harvard, I taught taxation in UP for two to three years. I then joined GMA four years ago, while practicing law. I started working for TV programming where we dealt with canned programs and “It was during a dinner where entertainment. I was leading towards Lizzie Zobel mentioned to television content.” my husband, Lito, that It’s exciting She was hooked on TV. the owners of Regatta “It’s exciting once you have once you have an were thinking of an idea and then you see it on idea and then you see selling it. When screen. The result is tangible. You I mentioned it to it on screen.

The result see how people can appreciate some of my friends, is tangible. You see how the shows and you contribute we thought...why to society. Our goal is to inject people can appreciate not give it a try? moral lesson that people can Anyway, it is already the shows and you learn without appearing as spoonan established brand contribute to fed,” she brightly says. and the locations of Now that she’s in the movie society. its branches are very business, how does she handle it? good. I’ve always been a “I’m very open. We have a creative bit interested in fashion and in team that does very detailed planning. My selling things. In college, I used to sell colleagues can freely tell their ideas. I want us to work shorts and bags that I designed myself to as a team. But I’m very decisive. I have also learned to my classmates. be transparent at work. As the head, I have to set an We re-launched Regatta about example.” five years ago. The new Regatta targets Gozon-Abrogar wants to push the envelope. This a resort-casual look. We also have year alone, GMA Films aims to produce six to eight clothes that are designed to be wearable films, including co-productions with other outfits like at the office and then to a party. You Regal Films. She also intends to contract more exclusive won’t need to change. The partner that artists under GMA Films. is hands on is Mia Dragon-Floriendo.

“Our style is being cooperative with other My other partners are Michelle Castilloproduction houses. On the side of artists, we want to Aprecio, Tricia Tarriela-Valderrama, and give them assurance by planning their career,” Carissa Cruz Evangelista. We all met she sanguinely adds. when we were studying in Boston a few It’s going to be one tough journey for her. years back.

However, she only has one challenge for us.

“We will continue to bring fresh “People should have confidence in watching designs, while keeping to our goal of Tagalog films,” she ends with the same optimism. having clothes that are classic but with a twist.” - AGA

WHAT DOES ANNETTE GOZON HAVE TO DO WITH THE REGATTA

BRAND?

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42

TASTY T RNOF EVENTS A

He started as a waiter and now he owns restaurants. Actor Marvin Agustin sure knows the recipe to resto success.

EVERYONE kNOWS ABOUT THE SUCCESS blockbuster flicks, Marvin got one good-paying gig story of actor Marvin Agustin. From taking orders after another, making him forget about his waiter of spicy Mexican food from yuppies and serving days at the Mexican restaurant. twanged colegialas pitchers of ice cold zombie as early Interestingly though, the food and restaurant as 12 noon, the then 16-year old was plucked industry didn’t let go of him that easily. from Tia Maria by Lady Luck and then During the early part of his “You thrown into the colorful and crazy showbiz career, he was chosen to could create world of show business. endorse Mister Donut and when But it’s not as if he had payday came, he decided he didn’t something monologues in front of the mirror or to be paid in cash. “What I e x t r a o r d i n a r y want practiced singing with a hairbrushasked from them was business,” he when you are microphone when he was a toddler. says, explaining that he was working It wasn’t as if he knew acting was to help out his family and that he having fun.” his calling at five years old. It wasn’t needed stability. “I wanted a franchise. even love at first line for Marvin. “I just They gave me two.” learned how to love it because it was a highAfter that successful business endeavor, paying job,” he candidly admits.

Marvin had the money to put up another food But once he did start to love the industry he was business: Ricecapades, a bunch of rice-toppings in, it started to love him back. From hit TV shows to food stalls in various malls. He eventually passed

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the managing part of it to someone else–a true mark of a busy entrepreneur hungry for bigger and better things.

And then came Oyster Boy restaurant. While it was a huge jump from his food stalls, the actor wasn’t 100 percent hands-on with this venture, settling only as an investor because he didn’t have the time.

Before long, the desire to be more involved came.

“There was already a concept when I came in,” he says about Oyster Boy. “And I wanted my own concept.”

So he told his partners how much he wanted to start his own restaurant. He was actually in the US that time and was seriously considering being based there – leaving his acting career in the Philippines to open a restaurant in the land of opportunities.

He was already planning his moves when he needed to go back to the Philippines to finish a movie.

While in the country, one of his partners convinced him to incubate the concept and first try it in the Philippines where it’s cheaper.

That is exactly what he did, giving birth to Sumo Sam, a Japanese fusion restaurant which opened at the Shangri-la Mall in December 2005.

A couple of Sumo Sam branches later plus other restaurants such as Ten Titas, Marvin is still at it, showing no signs of stopping.

His latest undertaking is John and Yoko, another Japanese restaurant featuring fusion cuisine in the posh Greenbelt 5. With bright and hip New York-ish interiors coupled with reasonably-priced food, some of which Marvin himself created (he loves cooking and has even studied culinary arts), the restaurant sure has all the right ingredients to make it a success. And with an ever-growing set of loyal patrons–from chic powerlunchers to businessmen with a discriminating taste, from the Marcoses to his colleagues and fans–John and Yoko is always peopled no matter what time of day.

A string of restaurants later, what the actorentrepreneur has learned is that you have to have passion when it comes to business. “Do something that you really like doing,” he says. “You could create something extraordinary when you are having fun.”

He also emphasizes the importance of having partners, explaining that it adds a good kind of pressure for you to excel. “It is not fun doing it alone, but be careful with finding one.”

Where else to go from here?

Well, after hopping to another TV station and calling it his new home, Marvin, the actor, wants to fly and be a superhero one of these days.

On the other hand, Marvin, the restaurateur, also wants to reach new heights. The next logical step is for him to branch out of the country. After all, the original plan was to open in the US. A Sumo Sam in Japan, a Ten Titas in the US, a John and Yoko in China. This certainly is possible for this waiterturned-restaurateur.

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sarge of the airwaves

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GOOD THING HE DIDN’T BECOME A PILOT. loved him back.

Otherwise, he’ll be operating airplanes instead of being a A year after working for RJ, he moved to Magic voice in the airwaves. There’s absolutely nothing wrong 89.9 and got his very first show called War Zone, a with being a pilot, but Nelson Capulso wouldn’t be a top-rating morning program during that time. He then Sergeant should he chose to be one. became production manager, then assistant station Capulso, more popularly known as Sarge, manager, and eventually station manager. He was is one of the DJs at Max FM. You’ve with Magic for about 17 years. probably heard his voice at his boot Sarge makes it seem so fun to camp at 103.5. More than hosting be a radio DJ and station manager. “It’s “I just fell his own show, he is also the station normal for us to be happy on air,” he in love with manager, which somehow translates shares. But being a station manager, radio,” he says. to being a production manager, he admits, is a tiring job. Being on air mentor, and trainer. is just one aspect of it. He is involved And radio loved His interest in radio started in the conceptualization and the him back. when he worked as a librarian at RJ programming. He listens to Max until 100 in the late 1980s. He wasn’t a Mass 12 midnight everyday and sees to it that Communication student then; in fact, he everything stays true to the show’s concept. was studying to be a mechanical engineer and even He also trains his own jocks and even suggests their dreamt of becoming a pilot. His working stint at RJ names. “Training jocks is like raising kids,” he admits. helped him learn the ins and outs of radio, and it became With all the responsibilities and pressure involved, an advantage for him. He learned how to mix, to adlib being a jock and a station manager at the same time and everything fell into their proper places. could be very demanding. But Sarge is handling it “I just fell in love with radio,” he says. And radio just fine.

author nelissa hernandez / PhotograPher Tom epperson S t y l i S t C h a r m a i n e pa l e r m o / M a k e u P C l a i r e s e e l i n - d i o k n o hair riCky diokno / art Director adrian Carlo VelasCo

changing lAnes This is an unusual combination: a licensed Philippine Stock Exchange, SFA (U.K.), and Series 7 (U.S.A.) broker and a school president at the same time. But as rare as it may seem, we found someone who’s like that—Felicia Hung Atienza.

‘It wAS nEvEr In tHE cArdS.’ Bvlgari Parentesi Revolution white gold dangling earrings / Hat by Earl Gariando (available at Central)

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That was her quick reply when asked if she had always wanted to be a school administrator. well, after being immersed in the finance world—selling stocks and dealing with multinational companies—for about 12 years, who would have thought Feli would be a school administrator?

After graduating from wharton School in 1992, she worked for Jardine Fleming Exchange capital Securities for four and a half years, then for Merrill Lynch (Manila and London offices consecutively) for the next four and a half years. In 2001, together with three other colleagues, Feli orchestrated the first ever management buyout of a Merrill Lynch office. In 2007, she became the president of chinese International School Manila (cISM). But that didn’t mean she abandoned her business inclination when she became a school administrator.

As the President of cISM, she is in charge of staff management, accounting, marketing and other administrative matters, and her background in finance comes in handy. Her partner, Lulu Sian, is the one managing the curriculum and the faculty.

How was CISM established? when my son was two, I started scouting around for schools. I wanted an international school, which taught Mandarin and was surprised that there were no international schools that offered a Mandarin-English dual language immersion! That’s how the idea was conceived! Then, I began the long process of exploring the feasibility of putting up a school. I met with numerous property developers, government officials, educators.... I traveled all over the world to speak with the superintendents of some of the best Mandarin-English bilingual schools.

What inspires you in running a school? watching the children progress academically, socially, artistically, emotionally, and physically is enormously fulfilling.

The best part of your job…

I am with my kids the whole day! we go to school together and they always wave at me from the hallway as they pass by my fishbowl office.

Being exposed to the business environment for a long time, Feli discloses what it takes to make one’s business afloat.

For you, a successful business entails…

First and foremost, one needs a good idea or product. Then other components would be a viable business model, available resources, competent and dedicated staff, a little luck, and lots of perseverance. My partner and I think big. we always push ourselves out of our comfort zones and stay very focused. Our decisions are guided by our vision to be one of the leading international schools in the world.

Finance and education may be two entirely different professions; the former is about calling the shots to survive in one’s money-making ventures, while the latter is all about acquiring knowledge about the world. But Feli is an indication that one can engage in two different fields simultaneously. And she’s having the time of her life.

BRAND NOTE : FEli sAys sHE CN’T livE wiTHOuT HER mOBilE PHONE , PARTiCulARy HER NOkiA 8880. sHE DOEsN’T NEED TO READ THE mANuAl TO mANEuvER AROuND HER PHONE .

Bvlgari Parentesi Openworks white gold necklace Bvlgari lucea white gold short dangling earrings Bvlgari Parentesi Openworks white gold bangle Bvlgari Parentesi Openworks white gold ladies ring Black lace cocktail dress by Jun Escario Gloves by Better than Bare

45 renaissance woman

Necklace by Victoria Marin Asymmetrical jersey dress by Randy Ortiz for Myth Bangle by Victoria Marin

“Let’s play bowling!”

Jose grabbed a ball, then imagined that the photographer’s studio was a bowling alley, and that he had struck down all the pins. Jose, 6, is Feli and Kim Atienza’s eldest. He was flanked by Meimei, 4, and Emman, 2. They were taking turns in throwing the ball in their makeshift lanes.

Bowling is just one of the numerous activities the Atienza kids are into. “Our family is very close. Because the age gap between the three kids is quite narrow, they play (and fight!) together. Kim and I are quite hands on with them,” Feli shares.

Feli and Kim, both busy in their own careers, always make it a point to devote their weekend for their family. “We set aside family time every week. This is normally breakfast out to a “noisy restaurant” (as the kids would say) on Saturday and Sunday mornings. Kim and I then spend the rest of Saturday with the kids.

We go to an open-air gourmet market, have lunch, then the kids do their sports and other activities (swim, tennis, bowling, Gymboree, playground, etc.) after. If there are special events, we typically take them on Sundays—plays, musicals, ballet shows, movie previews, or animal shows.”

What are your other hobbies?

I have a lifelong passion for animals. We started breeding mini pinschers. We now have 29 dogs, 10 adults and 19 puppies, all ranging in age from two weeks to four months! It’s chaos in the house when I get home. We recently started the dogs on the BARF (bones and raw food) diet. Even the six-week old pups lap up the raw ground beef and vegetables!

I always have to make the rounds of the other animals to check if they are well fed… we have leopard geckos, sulcata tortoises, free-roaming rufus hornbills, koi, reticulated pythons, bearded dragons, blue-tongued skink, etc. Even the feeder insects have to be monitored—the crickets and superworms. I know I would be a superb caretaker of animals in a zoo.

Aside from being a hands-on mom and animal lover, Feli is also a self-confessed wine aficionado. She collects wine and has already started exploring wine pairings.

Among all the artworks in your house, which is your favorite?

“Golden Temples” by Arturo Luz, because its sums up beauty in simplicity.

“Golden Temples” is an oil painting of Cambodia and one of Feli and Kim’s prized art collections.

Their house in Malate is like a mini-museum-slash-art gallery packed with paintings, sculptures and different kinds of modern furniture.

Moreover, Feli and Kim also make it a point to do one big trip annually. This year, they will be heading to a safari in Tanzania.

A caring mother, art enthusiast, wine collector, traveler and animal lover rolled in one personality; Feli is definitely a modern-day Renaissance woman.

Dress by Charina Sarte / Accessories by Victoria Marin: bangle – ivory with gold, orange bangle

Supporting an animal rights organization… “we have an intense tetra pak recycling program at cISM. If we win the competition, we are donating the Php100,000 firstplace cash prize from tetra Pak Philippines to adopt a Philippine Eagle from the Philippine Eagle Foundation.”

– Feli Hung Atienza

Bvlgari Parentesi pink gold loop earrings Bvlgari Openworks pink gold ring Bvlgari Assioma ladies size watch Blazer by Paul Smith / Ladies L/S woven top in brown cottons stretch with pleats and piping - Randy Ortiz for Myth / Fatigue green corset with buckle – Randy Ortiz for Myth

author & art Director adrian Carlo VelasCo / PhotograPher Tom epperson S t y l i n g C h a r m a i n e pa l e r m o / g r o o M i n g J i g s m ay u g a o f l’ o r e a l pa r i s

The

Hunter

“tHE wOrLd IS My PLAyGrOUnd,” rAFAEL LOUIS ALUnAn EntHUSES.

The young executive perceives a bright future. He has found his calling in business process outsourcing (BPO). And there’s no stopping this man.

r a f a , as he is fondly called, started working in the BPO industry in december 2001. during the first few months, this iconoclast immersed himself in the dynamics of customer service. rafa saw it as an opportunity to learn about businesses spanning several industries. It was an eye-opener to understand how the world works.

“It’s an excellent way to learn about business through customer service—through your customers,” he speaks like a mentor.

BPO, rafa adds, is outsourcing of functions that are not core to a particular business. customer service is essential and a core competence for most businesses, but call center management and running efficient back office solutions are not. This is where auxiliary tasks such as customer contact solutions and credit management come in. In fact, it is an age-old practice that has made an eruption in the 21st century.

“There is a need for awareness as many firms are not knowledgeable of the extent of BPO services and how it can impact their business.”

After more than six years, rafa is now the director of business development for Asia and the Pacific at BPO giant, transcom. Earlier this year, the multinational firm—which originated in Sweden and operates 73 centers in 29 countries—opened its Asian headquarters in Manila and took in our protagonist as one of its top managers. transcom saw a need to explore business in Asia-Pacific.

It is his job to look for opportunities within the region. As director for business development, rafa solicits businesses that are planning to offshore particular functions. But his job is more than just getting a deal. rafa needs to learn about his client to come up with a business solution.

He is up for the challenge. you’ll be amazed how much passion the guy educes. And there’s no doubt he’s having an incredible time.

What is a usual workday for you?

I hunt. I’m always hunting for my next deal, even when I do research on different industries in different countries. I take a hunter’s approach and explore different paths. It keeps me focused and alert. But when it’s time to meet with people, I calm down and let them get comfortable.

How about your staff? How are you with them?

I explain the bigger picture of the business. I tell them what needs to get done and what approach we should take. Employees will value their work more if you explain the goals the company is trying to attain and how crucial their roles are in achieving those goals. Giving them a sense of ownership and taking time to illustrate the bigger picture produces high quality work and a strong morale among your coworkers. I supervise, but I never “micro-manage.” I give them breathing room to work and encourage them to collaborate.

You are enjoying your job…

It’s a step up from my previous jobs. I get to use my talent in connecting people and opening doors. The job expands my horizons. It gives me a certain level of superiority.

Did you always know that you were going to work in sales?

I always knew. I knew since college. I always sold things on the side. It’s the perfect path to take when it’s easy for you to deal with people from different classes of society.

I like a job where you can earn the most out of your efforts. If you work in sales, you get commissions apart from the salary. I’m not fixated on how many hours I’ve worked. At the end of the day we should all look at the results.

BRAND NOTE: RAFA wORE His OwN CHRisTiAN DiOR sHADEs FOR THE COvER sHOOT. On Rafa, pages 79-83: Jacket by Ben sherman / Pants by Ben sherman shirt by Ben sherman / Hat by Aldo

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on a high

Rafa is a modern-day warrior. At one point in his life, he was involved in an anti-piracy company. Rafa led surveillance and enforcement agencies through several raids in dangerous areas around the country. He then became a volunteer fireman at Camp Aguinaldo for two years.

It was a childhood dream that resurfaced, according to Rafa.

“I have a knack for action and helping others,” he admits.

When Rafa started a food business in 2006, his goal was to empower the working class by serving healthy, delicious, and affordable meals. What’s essential to our working class? Urban employees, he shares, need a healthier alternative from all the fast food options that heavily influence their diet. His 24/7enterprise focuses on delivering healthy, tasty, and affordable meals to offices. Last May, Rafa had to leave his food business in the capable hand of his partners and managers so he could give his full attention to his job as director.

But above everything, he is a family man.

So, how is married life?

Being married gives me a strong sense of stability and it also keeps me grounded. My wife [Amina Aranaz-Alunan] is my queen. She and my family are the reasons why I work. I want to earn a fortune so I can buy her everything she deserves.

I am so proud of her.

How are you as a father?

Childish. I play rough with my son because he brings it out in me. Lucas is a supercharged two-year-old that’s built like a tank and as cuddly as a bear. It will be interesting to see how my role as a father will change through the years. I want to be flexible and [I want to] learn when to approach my son as a father and when to approach him as a friend.

Surely, you learned so much from your father (Rafael Alunan III).

He influenced me a lot. But the more I learn about myself, the more I see how different I am from him. I carve my own path through the values he and my mom instilled in me.

You have a growing family…

My son is growing up fast and by the time you read this article, my wife would have given birth to Helena Rosario. I love kids. I would like to have more. For now, my wife and I have our hands full.

What sort of things do you enjoy?

A long, quiet and peaceful drive. I also enjoy walking through golf courses. There’s a beautiful one right in front of my house. Walking through it, while seeing all the nature and breathing fresh air, really clears my mind.

I do like intense physical activity but I don’t consider that [working out] to be leisurely. I see it as mandatory work that I owe to myself.

On weekends, when I’m not working, I’d also want to do more hosting gigs. I’ve always enjoyed meeting people and learning from them. I also have a knack for comedy that not too many people know about. To me, hosting is an outlet. Doing my first TV gig [for Ford Motors] was a stress-reliever, despite all the hard work that we put in.

On Rafa, opposite page: Polo shirt by Ben sherman

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“creating new job opportunities and improving the lives of the less fortunate is something I have always been committed to. Many of the less fortunate are actually hard working and competent people–all they need is a chance and some guidance to show that they have what it takes to become “elite.” I believe my duty is to provide them with that opportunity.”

–rafa Alunan

Coat by mcQ / Pants by mcQ / Tie by Topman

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50

the role of pcci economic development

in

ThE PhIlIPPInE ChaMbER oF CoMMERCE anD InDuSTRy (PCCI) is the biggest business organization in the country. Recognized as the “Voice of Philippine business,” it has held on to a firm commitment in working with government and other stakeholders to transform the economy to one that is vibrant, competitive, and integrated into the world market.

A U T H O R c r i s s . f r i a n e z a / i l l U s T R AT O R a j o m a n d a c

The PCCI’s program of action involves the drafting of an economic and legislative agenda for consideration by government, a mechanism to push the proposals of the business sector, promotion of trade and investment and strengthening of domestic enterprises, particularly, small and medium enterprises (SMEs). PCCI works closely with key government and legislative bodies in the formulation, development, implementation, and evaluation of government plans, policies and programs to enhance business environment in the country. This is critical as enterprises lack an effective mechanism to build consensus and articulate concerns about regulations that constrain their business activities. Similarly, these enterprises lack the resources to pursue coherent policy analysis and lobbying efforts to leverage constructive reform.

In this context, the PCCI helps convert issues into economic action by joining hands with government in charting the country’s economic roadmap.

Considering that the SMEs sector is the backbone of the economy, PCCI

spearheaded efforts to promote SME productivity and quality,” networking development such as the creation of with various agencies and organizations a national SME database, technology involved in the promotion of quality transfers, improvement of SME access and productivity, and implementation to financing and marketing programs, of specific projects such as Total Quality access to business consultancy/experts Management. dispatch, information and PCCI’s work program is also education campaigns on focused on the promotion various issues and of Corporate Social PCCI helps concerns, and training Responsibility (CSR), convert issues into and scholarship which includes the programs.

Workplace Family economic action The SME Welfare Program. by joining hands program also covers It is anchored with government in the promotion of on the general charting the country’s understanding of the legislative initiatives to strengthen economic roadmap. development challenges the organization’s of the high population institutional framework and growth rate in the country expand its menu of services. PCCI is as it impacts the sustainability represented not only in the national Small of business. and Medium Enterprise Development The PCCI works closely with other (SMED) Council but also in most of the stakeholders to promote sustainable Provincial SMED Councils. industry practices to protect the PCCI also implements activities environment. It actively participates to improve productivity of SMEs. These in various Technical Working Groups include the promotion of a “culture of in Congress and in the Department of

Environment and natural ResourcesEnvironmental Management bureau (DEnR-EMb) as part of its commitment to achieve the goals of the Philippine agenda 21, which aims for sustainable development in the country.

To help its members cope with the rapid developments in the economic environment, PCCI meshes gears with other leading economic-academic institutions to come up with more comprehensive and multi-disciplinary treatment of subjects and issues. PCCI’s research base covers a wide range of economic and international issues— such as long-term economic planning, socio-economic policies, economic trends, trade policies, and business and enterprises modeling and development. These are made available through the Chamber’s publications, business library, and electronic database facilities.

These directions will present their own set of challenges; but PCCI will continue to work with government and other key stakeholders chart a new course that calls upon citizens to think about their responsibilities more.

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51 for sale: premium healthcare

at ba rga i n pr i ces

These days, tourists don’t just visit the Philippines for business or leisure anymore—they come in for the needles, the knives, and the drugs. no, they’re not hostile, they need healthcare.

AUTHOR anna nerissa c. alina i l l U s T R AT O R a j o m a n d a c

It’s no doubt medIcal tourIsm is the current trend when it comes to availing premium healthcare on a tight budget. more and more people from different parts of the world travel to the Philippines seeking medical, surgical, or even dental care, placing the country in the top roster of asian countries leading in medical tourism. and it’s not surprising, too. It has become easier and cheaper for people from industrialized countries to travel halfway around the world just to get a knee surgery or a botox. Imagine getting a knee replacement surgery in the Philippines for only

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$6,000 when the going rate in the us is estimated at $50,000. or heart bypass surgery for that matter, which only costs about $10,000 in asia, compared to an estimated $60,000 to $80,000 for the same surgery in the us. but even if they’re only paying for a fraction of the cost, the quality of the kind of healthcare they get is still first-rate. Filipino doctors study in the best medical schools in the Philippines and in asia, even obtaining postgraduate degrees and training in the us, uK, australia, and Japan. most common services they provide here in the country include cardiology, pulmonary

and critical care medicine, neurology, dentistry, and medical oncology-radiotherapy, among many others. aside from having the best doctors, there are already worldclass facilities in Filipino hospitals today that could very well match the best hospitals in the us and in other first world nations. not to mention the increasing number of medical institutes and groups with their own specializations and expertise to offer foreign clients.

With well-trained doctors and topnotch facilities at minimum costs, it’s no wonder foreign clients surged in the country in a span of only a few years, making medical

tourism an important industry in the Philippine economy today. In a recent study, national statistical coordination board (nscb) secretary General romulo Virola explained that while there are still no accurate data to show that medical tourism in the country is booming in recent years, indicators such as employment rate, revenues gained, and cost of services in the health and wellness industry experienced substantial growth between 2003 and 2005. and so the Philippine government, in realizing the importance of this growth, increased its efforts to support the industry, issuing executive order no. 372 in 2004 that established a Philippine medical tourism Program to draw foreign clients in the country for medical care and health wellness. Fiscal and nonfiscal incentives are likewise given to medical tourism enterprises that are registered with the Philippine economic Zone authority or with the board of Investments. but apart from promoting medical tourism, the Philippine government, through its regulating agencies, the bureau of Health Facilities and services (bHFs) and the national center for Health Facilities development (ncHFd) of the department of Health, makes sure that the standards of medical facilities in the country are still at par with international standards. same goes for the Professional regulation commission (Prc) and other sub-specialty medical boards that maintain the high quality standards of Filipino healthcare practitioners.

With all these in mind, it’s no longer a question if medical tourism will continue to bring in more foreign faces in hospital rooms or clinics in the future; it’s only a question of how many. sources: www.philippinemedicaltourism. com, www.voyagemed.com, www.inq7.net, Measuring Health and Wellness Tourism in the Philippines by romulo Virola and Florande Polistico; 10th National Convention on Statistics

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Medical tourisM

partner Hospitals 01

st. luke’s medical center

St. luke’s Medical Center was awarded the Gintong Sigla (Golden Enthusiasm) Seal of approval by the Department of health, making it the only full medical tourism partner of the Department of health participating in the Philippine Medical Tourism Program. It was awarded the recognition after gaining accreditation from the Philippine Council on accreditation of health organizations (PCaho) and Joint Commission International (JCI), making it the first healthcare facility in the country accredited by JCI and the second of 24 in asia. (www.philippinemedicaltourism.info)

asian Hospital and medical center

asian hospital and Medical Center is partly owned and affiliated with bumrungrad International of bangkok, a recognized regional quality leader in healthcare. Run by a team of experienced professionals from the united Kingdom, australia, and Switzerland, asian hospital has over 700 internationally trained doctors in a highclass facility, with an international health services staff for foreign clients that will coordinate all their medical needs. (www.asianhospital.com) 05

03

04

capitol medical center

The Medical City boasts of a distinguished medical staff of some 1,000 physicians, all of whom are experienced, recognized, and established experts in their various fields of specialization–Medicine, Surgery, orthopedics, obstetrics & Gynecology, and Pediatrics among many others. It was conferred accreditation by the Joint Commission International (JCI) for obtaining and maintaining the highest international standards of quality for healthcare organizations. (www.themedicalcity.com)

Capitol Medical Center is recognized worldwide for its state-of-the-art medical equipment and personalized patient care. as a major player in the medical tourism industry, it encourages cost-effective medical treatments for international patients and attracts tourists in the country to undergo minimally invasive medical procedures and treatments. (www.capitolmedical.org)

university of santo tomas (ust) Hospital

Manila Doctors hospital was the first hospital in Manila to be ISo 9001:2000 certified, and continues to receive accreditation from the Department of health and Philhealth. It currently has 10 accredited medical specialty residency and fellowship programs, among which are residencies in Internal Medicine, Pediatrics, and General Surgery, and fellowships in Pulmonology and Gastroenterology. (www.maniladoctors. com.ph)

makati medical center 06

Makati Medical Center takes pride in its wide range of medical and aesthetic procedures, well-trained doctors and nurses, and state-of-the-art diagnostic, therapeutic and intensive care facilities.

Makati Med nurtures a culture of evidence-based medicine and practice a multidisciplinary approach to treating conditions and ailments. (www.makatimed.net.ph)

the medical city

The uST hospital, a vital unit of asia’s oldest university, is now on its 60th year and features modern management skills and the latest technology. It offers packages for foreign clients for plastic and reconstructive surgery, laparoscopic surgery, ophthalmology, orthopaedic surgery, and oncology, among other services. (www.usthospital.com.ph)

07

manila doctors Hospital

interesting trivia

about medical tourism a heart-valve replacement in the us would cost about $200,000, but only an estimated $10,000 for the same surgery in India, and that already includes a roundtrip airfare and a brief vacation package! (source: university of delaware publication, UDaily) bolivia is one of the more popular medical tourism destinations for cosmetic surgery, as it is already quite common in the country. more than 70 percent of middle and upper class women in the country are said to have had some form of plastic surgery! (source: sociedad boliviana de cirugia Plastica y reconstructiva)

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AUTHOR illac diaz

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a climate-challenged world ThE WoRlD’S PooREST aRE ThE MoST aFFECTED by climate changes. More than half the world’s population—which are approximately 3 billion people who survive on about uS$2 a day—will bear the burden of changes in weather patterns and extreme weather conditions. The united nations Intergovernmental Panel on Climate Change (IPCC) has estimated that the total carbon footprint of the 1 billion of the poorest will amount to not more than 3 percent of the global carbon dioxide (Co2) emissions. In contrast, the un paper goes on to state that 80 percent of the cumulative buildup of carbon dioxide in the atmosphere since the Industrial Revolution come from the world’s wealthiest nations. Time and again, the scientists have made clear that as the earth’s

ThE MIllEnnIuM SChoolS CoMPETITIon was established for precisely this gap in knowledge, a way to seek innovative solutions to the persistent problem of disasters destroying school infrastructure in the rural areas of the Philippines. Schools in the provinces, which are places of learning during normal operations, happen to be the places of refuge in case of a calamity.

Scattered across the archipelago, they are often not far from the dispersed poor communities in the provinces, such that when violent storms batter down their homes, most often the classrooms become the best and last resort for shelter. unfortunately, the designs have largely been unchanged since the 1960s and these obsolete box-type designs have led to thousands of losses in educational facilities and thousands more in lives when adults and children become exposed to the storm. hence, the competition serves as a means to exchange insights among designers and architects around the world to come together in a collective effort and find solutions to redesign school buildings. The goal was to come up with an emergent technology, which would create sustainable and

cost-efficient new design solutions to improve the overall learning conditions of the children and to revolutionize the blueprint in making the structure resilient to strong winds and typhoons. a major reason for holding an international architectural competition is the realization that there are many solutions to what appears to be a single problem. It is paramount that there be a global outreach where there would be a discussion on the shortfalls of the current Philippine local elementary school design; setting the parameters of what it would look like, then giving free reign to the variety of proposed solutions. In the past, there was massive building of standardized block classrooms with a fixed number of hollow-blocks and galvanized steel over a 50-square-meter floor area. Some contractors tend to build the classrooms using cheap materials, compromising the quality of the constructed classroom. In the competition, however, participants could set the degree of government intervention and the use of indigenous materials is encouraged. What was important is to disrupt the cycle of destruction-repair-destruction and shift to a design and build consideration that

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architecture as best defense for climate change

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atmosphere heats up from 1.4 to 5.8 degrees centigrade, the poverty-stricken communities in the developing world will most likely be the first to feel the effects, and the least to be able to do anything about it.

Therefore, it is safe to conclude two indisputable things. First, global warming is occurring and this is partly due to human activities. Second, the cost of emissions in the atmosphere will not be carried by the emitter, but by the most vulnerable of humanity. So how come there has only been focus on solving climate change, like lowering pollution and changing to alternative sources of power, when the world should be rushing to develop technological advances to adapt the poor to the effects of extreme weather?

had a longer shelf life.

The competition was launched globally at harvard university in boston (uSa) on august 2, 2007. MyShelter Foundation ties up with national Disaster Coordinating Council, united architects of the Philippines, Philippine Green building, Department of Education, Private Sector Disaster Management network, and Red Eye Productions for this project. It was also launched at the Shangrila hotel in the Philippines to gain an audience of asian, american, and European architects. In the competition’s website, almost 300 inquiries came in from all over the world and information packages were sent to inform them of the competition objectives and requirements. of these, 120 decided to further participate from 15 countries such as Portugal, Italy, Greece, the united States, Japan, Singapore, the Philippines, and other nations. The submitted ideas were of the highest quality and research, but of all these, only 36 made it to the semi-finals. on april 15, 2008, after almost seven months of work, the three top winners were decided and because there were such impressive entries, four new honorable mentions were included.

Perspective view of the veranda and walkway outside classrooms

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best designs st

1 place

1st place: MODUlAR ClUsTER CONCEPT Designer: Ar. Elenna Jamil (Malaysia) The design revolves around modular building system using locally available materials.

This is inspired by the timber vernacular house found in Philippines and much of Southeast asia. The most striking thing is perhaps the use of bamboo as one of the main materials. bamboo’s ability to flex in strong winds and its availability in the local region made it an ideal material for wind resistant structures.

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2nd place

2nd place: DANCiNG WiTH DisAsTER Designers: Ar. Bronne Dytoc, sudarshan Khadka, and Josiah Cunanan (Philippines) Acknowledgements also go out to Kennex Camba and Norai Marquez The team’s concept is responding to the winds (rather than resisting it), much like the martial arts, hence the theme—”Dancing with Disaster.” being solid, yet lithe, with a touch of green, was the adopted posture. Instead of using the conventional concrete blocks (CMus), which represent quite a bit of energy with little chance of reuse, the team opted instead for a modulated W-frame made of steel for its main support system. Maximizing surface area is a trademark response in tropical climates, thus the coconut lumber floor, which is permeable to air exchange. This also responds to possible local flooding while allowing the space below to serve as emergency storage areas during refugee-center mode.

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3rd place 3rd place: ECOsAN Concept Designer: Ar. Nicolo Precioso Del Castillo (Philippines) Ecosan is considered as a solid and liquid waste disposal. The reuse of a person’s excreta and urine collected in an Ecosan toilet can be used in making fertilizers. Its rainwater system makes water harvesting possible. The slanted walls and high windows provide comfort to the students because of the indirect natural lighting. Cocowood planks are used for its finishing.

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honorable mention

Mindkocoon Designer: Ar. suzette stoler (UsA) The design has a folding outer shell that dynamically turns the school into a shelter.

When closed, the aerodynamic a-Frame dramatically reduces the lateral forces against the walls and roofs reducing the amount of damage during a typhoon.

Harnessing Nature’s inevitability Designer: Ar. John Patrick Buensalido (Philippines) The design is meant to intrinsically weave the whole school with nature, making use of liquid lines and structures based on the resulting formations of the mountains and terrain created by tectonic forces.

The school of Tomorrow Designer: Ar. Fuyuku Makino (Japan) The design provides educational spaces that embody the image of open-air classrooms.

The core of the building uses recycled containers, while trees provide natural windbreak during typhoons.

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In Vigan, Heritage is Commerce A

A elena panela, 86, learned how to weave when she was just 12 years old. / B piles o f a b e l i n p a n e l a ’s w o r k s h o p

B

Bigueños must Be very proud of their cultural legacy. on december 2, 1999, the united Nations educational, scientific and Cultural organization (uNesCo) awarded the historic city of vigan as a World Heritage site. The capital city of ilocos sur remains to be the most intact spanish colonial town in the country— with its cobblestone streets, ancestral vigan houses popularly known as bahay-na-bato, and authentic wood furniture. its rich history can be traced back to pre-Hispanic times when isla de Bigan was an essential seaport for Asian and middle eastern merchants. it was in 1572 when spanish conquistador Juan de salcedo established vigan as the capital of his domain in the philippine islands. The city remained as a major political, economic, and cultural hub in the North until the early American regime.

Who would have thought this burgeoning town in Northwestern Luzon was infamous for its moniker, “warlord country” during the ‘50s and ‘60s? Hostilities between political dynasties at the time caused the city’s struggle for peace and order. Although

the political pandemonium subsided in the 1980s, confidence in the city was lost until the mid-‘90s. vigan’s old business district, Calle Crisologo, seemed like a ghost town.

Fortunately, those days are gone.

Calle Crisologo has become one of the most interesting tourist spots in the country, since the city’s conservation program became effective in 1995. The historic street is a living museum of vigan’s rich heritage—from the ancestral homes to the wooden images to the native crafts that are being sold at the souvenir shops. Crisologo promises more lucrative business for vigan.

Loom-weaving, for instance, is a centuries-old ilocano tradition that has survived the test of time. But it is more than just tradition. it is a livelihood. “producing hand-woven fabrics has been our family’s custom for decades,” says rowilda Concepcion, who owns one of the first shops that opened on Crisologo in 1997. “i would help my father in weaving when i was young. That was how i started. There have been remarkable changes since we opened the store. The local government has

been providing product development seminars that enable traditional businesses to join the National trade Fair in manila,” she adds. indeed, today’s Abel iloco placemats and table runners are more polished, but the machines Bigueños use are still the traditional looms they call tilar.

“Weaving is in our blood.

Children get to watch us weave. They easily learn how it’s done. i myself learned this craft from my great grandmother when i was only 10,” says dominico panela, the 55-year-old father of Concepcion. panela’s loom equipment at his home workshop in the weaving village of Camangaan has been utilizable for 70 years. Being among the fourth generation of weavers in their family, he opened a weaving business in 1977. However, he had to stop the operations in 1980 due to employment opportunity abroad.

“After returning from saudi Arabia, i reopened the business in 1989 with the help of government service insurance. Night and day, my wife and i would weave fabrics. We added

eight more weavers in our workshop. it’s all hard work. We employed some of our relatives and neighbors. it’s our contribution to the community.

Background hobby becomes a livelihood.

Now, we’re receiving what we call the fruit of the loom,” he beams. in 1993, his company started using mass-produced thread to improve the quality of the fabrics. He took seminars in dyeing and product upgrading at the philippine textile research institute. panela is now able to dye his own thread when the colored materials are limited.

“Before, we used cotton grown here but they’re just low quality. We now use quality raw materials produced by Coats manila Bay in marikina City,” he shares. most of the orders, on the other hand, are sold in Baguio and metro manila. some of the products go to their walk-in sales. panela prepares his company by having enough amounts of stock. “our traders buy in bulk. We’re always ready because we already know the market’s demand. our production is nonstop. every time there’s an order, we deliver right away,” he says.

AUTHOR adrian carlo velasco & nelissa hernandez / pHOTOgRApHeR jillian buenviaje

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meeting a national folk artist iN pAgBurNAyAN, vigAN’s pottery viLLAge, traditional jars, or burnay, are made to perfection. We saw National Folk Artist for pottery, Fidel go, molding jars through the potter’s wheel, or bibilan, and instructing a group of high school students. go inerited the business from his father, ong Kai go. “i started when i was only 12. my father taught me this craft. After school, i would help him make jars,” go recalls his father teaching him the right way to create pottery.

When he was just a kid, he really wanted to be a potter. “my father started the factory in 1922. i would watch his skilled laborers from China. so i thought, if they can do it, then there’s no doubt i can do better.

But they would make really heavy and thick jars. one day, i discovered that jars will acquire better quality if they have the right thinness. Thick jars are not necessarily durable,” he shares. go’s ruby pottery Jar Factory, which go opened in 1970, now manufactures all kinds of jars from common jars to decorative jars to base plant to black iron jars. The possibilities are endless. When go was starting his

business, he would get traders from manila, Bulacan, pampanga, La union, isabela, and Cagayan. He even delved into export with foreign clients from as far as Belgium, Netherlands, us, Australia, and Japan “However, business declined right after the 9/11 attacks in the us. Foreign clients lost confidence in importing jars from us,” he talks about the 2001 us tragedy’s effect on the pottery industry.

Another challenge for native craftsmen like go is the limited clay left in vigan. Clay is said to be diminishing. “it’s possible to run out of clay 30 years from now. We’re only allowed to dig a limited amount of clay per year from Barangay Ayusan sur,” he adds.

But there’s hope for Bigueño potters. There’s still chance that new areas in nearby towns will be opened. in the meantime, the department of trade and industry (dti) and the city government help in promoting the jars and bringing tourists to pagburnayan.

The national folk artist also sees hope in young Bigeuños. today, pottery is included in the high school curriculum throughout vigan. go also teaches the craft to high school teachers in the city.

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longganisa a la vigan iF you WANt A tAste oF tHe reAL vigAN LoNggANisA, head to the southern part of the city.

Here you’ll find Barangay tamag, which is along the way when you’re going to the wildlife park Baluarte. you’ll easily recognize this barangay because of the stores displaying electric bikes for sale. A ten minute car ride from the city proper, this is where Cely’s longganisa factory is located.

We found Cecilia “Cely” Agustin, the proprietor of the famous vigan brand, in a small room adjacent to her house where Cely’s Longganisas were created. inside the sanitized room were two of her cousins preparing the longganisas, one of them using the stuffing machine and the other busy in the vacuum packaging.

Cely learned how to tie a longganisa piece when she was just six years old. “All of my siblings know how to mix, but i was the only one who continues to make longganisa.” And so her business was born. it was in 1997 when she acquired business registration for Cely’s Longganisa. Her product line includes chicken longganisa, pork tapa, tocino, and skinless longganisa. two years later, the packaging

and label design of the Cely’s products were upgraded. Before, longganisa manufacturers in vigan couldn’t export their products to other provinces because of the short shelf-life. Now, the local manufacturers in vigan receive technical and financial assistance from local government units and dti’s one town, one product and research collaboration from dost (in terms of label design and packaging). The shelf life of vigan longganisa now reaches six months to one year.

When asked what makes Cely’s longganisa different from those in the market, Cely quickly replies “our longganisa has no preservatives, no salitre, and no tvp.” tvp or textured vegetable protein is a meat substitute.

Cely reveals that the pork they use is direct from the slaughterhouse. The freshness of their product is a priority, and so is the sustenance of the business.

Cely shares that the earnings from the business had helped her send her children to school. she also employs some of her relatives. “it’s exciting to have a business,” she says. indeed, it is.

Aside from longganisa-making, Cely had also ventured into the purified water business.

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economy driven by history WHeN evA mArie mediNA stepped in as the city mayor in 1995, vigan’s local industries are not yet developed. The public market was burned down. Calle Crisologo was far from being a tourism hotspot. The stigma towards Bigueños brought about by barefooted gangsters called “saka-saka” somehow impinged on the progress of the city’s tourism industry. “it was all problems” as mayor medina puts it.

Thirteen years after, vigan evolved to be one of the major tourist destinations in the country. And within that period, medina and the rest of vigan’s local government had done one major thing right: they consulted history in every development that they make. From soliciting cooperation from its residents to preserving ancestral houses, the local government never turns its back to where it came from, and apparently, it did them good. pre-Hispanic vigan was actually a trading area, having a strategic location at the mouth of the Abra river. Come the spanish period, the city, then called Ciudad Fernandina de Bigan, was the hub of economic activities in northern philippines. Hence, the projects introduced by the local government were anchored on preserving vigan’s heritage, and making it an economically progressive city in the process.

What better way to maintain vigan’s heritage than letting people know about it. to reintroduce the city to its locals, they created a tri-media information campaign for Bigueňos. They printed e-books, produced videos, and published monthly newsletters tackling the city’s history. Coloring workbooks for children were also created.

The educational system was also tapped. Three of the city’s national high schools included Abel-making (loomweaving) and Burnay Jar-making in their curriculum.

slowly, commercialization creeps into vigan. in fact, the building that was once the Colegio de las Niňas now houses globe telecom and LBC business centers. The opening of big establishments like Jollibee, mcdonald’s, and National Bookstore worries the local businessmen. But mayor medina sees differently. “if you didn’t let your city develop, they [the companies] will go elsewhere,” she says. mayor medina explains that the entry of multinational companies in the city does not necessarily threaten the local enterprises. “At first, people patronize them because they are curious. But eventually, it will reach the saturation point and things will normalize,” she elaborates. medina also shares that vigan’s development plans were composed of the collaboration of all aspects—trade, education, and tourism. she even concludes that “tourism is just an outcome of all the industries put together.” And those industries are distributed all over the city.

The local government discourages creating establishments the size of a normal metro manila mall. A one-stop-shop is a no-no. instead, they encourage the tourists to roam around vigan and visit the industries in each barangay. There’s a Kankanen (vigan delicacies) zone in Barangay san Jose, and empanadaan (empanada stalls) are everywhere. The damili (red-clay industry) is in Barangay Bulala and weaving in Barangay Camanggan. These industries enhance vigan’s appeal as a tourist destination, but more importantly, they generate employment opportunities for Bigueños.

Now, vigan is teeming with commercial stalls in ancestral house-inspired buildings, and numerous tourists are strolling around the city. on the other hand, vigan doesn’t trade off its rich heritage for the sake of economic progress.

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Reliving the 1800s

A To p p h o t o : C e n t e r o f e c o tourism. Calle Crisologo is one of the most photographed areas in the city and is also home to furniture shops and souvenir items stores.

A vendor at Calle Crisologo selling local sweets / B S t . p a u l ’s M e t ro p o l i t a n Cathedral is one of the must-see sights in the c i t y p r o p e r.

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C-D The Burgos Museum houses the m e m o r a b i l i a o f t h e f a m o u s m a r t y r, including antique furniture like this small dining table. / e Ilocos Hall of Fame inside Burgos Museum

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gregoria m. rivera memorial library

Constructed in 1657, the gregoria m. rivera memorial Library is the oldest structure in vigan. originally a municipal jail, it became the provincial jail in 1818 and was the detention cell of political leaders mena Crisologo, estanislao reyes, and enrique Quema in 1897. it was also the birthplace of president elpidio Quirino because his father was the jail warden in 1890. it became a library in 1948.

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at home in villa angela

Tom Cruise Visits Vigan

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prominently displayed on one of the walls of villa Angela is a framed picture of Hollywood actor tom Cruise with dr. Angela Florendo villanueva. The actor stayed at the hotel in 1989 during the filming of the movie Born on the Fourth of July.

Be transported to the Spanish era at Villa Angela. A The hotel is reminiscent of houses you’ll read up in ‘Noli Me Ta n g e r e ’ / B T h e r e ’s a n o l d r e c o r d s p l a y e r i n t h e s e c o n d f l o o r. / C A n t i q u e furniture like this wooden dining set give visitos a feel of the olden times.

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stAyiNg iN viLLA ANgeLA Heritage House is like living a page in philippine history.

Behind the white-painted walls of this twostorey ancestral house, built sometime in 1870 by gobernadorcillo Agapito Florendo y Bonifacio, are relics and artifacts of the spanish colonial era that serve as fitting reminders of a colorful and glorious past.

The hotel was named after dr. Angela Florendo villanueva, mother of present owners, Candelario and purificacion verzosa.

Walking past the hotel’s iron grill gate, one is easily enraptured by the hotels arched entrances and porches, red roof tiles, white columns and pilastersk, and an old water well that sits just outside the main door. on the lower floor are two large rooms that can each accommodate as many as ten guests. This floor used to serve as bodega for the Florendo family’s farm produce of rice, corn, maguey, and tobacco. There are no traces of the rooms’ former use. What one finds in each of these dormitory-style rooms are wooden furnishings and a huge aparador (closet) that lend the rooms that old-style charm. Just outside the rooms is the caida (foyer), where the rooms’ occupants can enjoy their breakfast of vigan longganisa and savor other ilocano delicacies prepared on special request by the hotel’s resident cook.

A wide staircase of hardwood leads guests to the comedor (dining room) on the second floor, which opens up to the sala. A fascinating mix of antique furniture pieces, modern-ethnic ornaments, old paintings, and family pictures adorn the large sala, which evokes images of lavish parties that were once held there. engulfed by unfamiliar nostalgia, one can almost see beautiful señoritas in colorful sayas, standing by the wide sliding windows, looking out into the street as calesas pass by.

The cuarto del señor (master’s bedroom), cuarto de los hijos (boys’ room), cuarto de las hijas (girls’ room) and cuarto pequeño (small room), all boasting of intricately carved four-poster canopy beds, are found on the second floor. The cocina (kitchen) on one end of the second floor features a pugon (stove), which is still functional, and an old all-wood breakfast table, where marjo gasser, niece of doña Angela villanueva, remembers sharing many memorable meals with doña Angela and her husband, don pastor verzosa. Both the stove and breakfast table were original fixtures of the old house.

The National Commission for Culture and the Arts has branded villa Angela Heritage House as vigan’s “most charming hotel.” But villa Angela Heritage House does more than charm. it takes its visitors to a journey of the undiscovered yet familiar. it brings you home.

AUTHOR marvin s. enriquez / pHOTOgRApHeR jillian buenviaje

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the seat of commerce in the south geNerAL sANtos City is more than just the hometown of manny “pacman” pacquiao. down south in the island of mindanao, this small quiet city sizzles not only with world-renowned fighters, but also for its socio-economic development that continues to rise, upholding its vision to be a “globally competitive and livable city” by 2015.

The Economy general santos is actually internationally known as the “tuna Capital of the philippines” because the tuna industry continues to thrive in the city. The canning factories situated in gensan are the most technologically updated in southeast Asia. its strategic geographical location is a great advantage for the industry as the city has easy access to the moro gulf, sulu sea, mindanao sea, and its adjacent Celebes sea, all of which are abundantly graced with tuna. The fact that the place is rarely visited by disastrous typhoons added to its entrepreneurial allure.

The tuna industry is the lifeblood of the economy in the city, providing thousands of employment opportunities through canneries and fish-processing plants. six of the country’s eight tuna canneries have chosen to set their base in the city and 12 of the country’s 15 export-based, tuna-processing plant have made gensan their home. Those indirectly involved in the industry like ice plants and cold-storage facilities, suppliers of fishing gear and equipment, and boat builders also benefit and partakes in the growth of the industry. in fact, one of the biggest and most technologically updated ports in southeast Asia is located in the city.

Canned Tunas The Filipino palate has great love for dishes like Adobo, mechado, Caldereta, Afritada, and Bicol express. Now these dishes are also served using the healthy tuna meat all packed in a can! Canned tuna has become one of the sought-after ulam for hungry tummies. Aside from

being pocket-friendly, the healthy meat from canned tunas is a great source of protein. of the numerous tuna canning factories in the country, Century Canning Corporation (CCC) has become one of the leading companies in terms of the tuna category. The history of CCC dates way back in 1978 when a Filipino-Chinese immigrant from Xiamen, China decided to set its base in taguig. during those times, the global tuna industry was struggling because of scarce catch. The waters surrounding rp though was thriving with different tuna species. ricardo s. po, the founder of the company, immediately took the opportunity.

With less than a decade the company became the largest tuna canning company in the country, which in turn, became the leading exporter of canned tuna in neighboring southeast Asian nations. The company decided to relocate its base to gensan in 2001. This strategic move gave the company better access to fresh tuna.

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tuna festival siNCe tHe tuNA iNdustry HAs BeCome tHe LiFeBLood of the locality, the people have come to see its importance and celebrate tuna Festival every september. The event is one of the colorful fiestas celebrated in the locality, aside from the Kalilangan Festival.

A parade of floats signals the beginning of the fiesta. during this time, gigantic replicas of tuna and other sea creatures flood the streets, making the city look like a vast, dry sea. students from elementary to secondary level participate in the celebrations. They also compete with each other in dance competitions.

The tuna Fiesta can also let you indulge your palates. one of the events held is preparing various tuna delicacies that are surely a treat to the palate! undeniably, the festival only reflects the dominance of gensan in the tuna industry.

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Verdant Getaway A modern-day Eden—sans the forbidden apple tree—can be found in Lipa, Batangas, a twohour drive away from Manila.

The Levely Manor, owned by former Batangas Governor J. Antonio Leviste, is a sprawling 10-hectare farm teeming with different types of plants, from the lowly malunggay to the sturdy Mahogany. At the entrance, one is greeted with a beautiful Acacia lane, a tree-lined avenue, heading towards the main house akin to a traditional Plantation home, passing through a bust of Lt. Andrews Summers Rowan, a dedicated American Army officer during the Spanish American War who is a great inspiration for the former governor.

A “greenbelt area” covers the perimeters of the manor.

The one-kilometer greenbelt boasts of Mahogany trees planted a foot apart from each other and is perfect for a relaxing walk or meditation.

The manor is the playground of Toni Leviste, the famous equestrienne daughter of the former governor, explaining the horses idly lazing about the paddocks. And how can we forget, there’s even a Horse Spa at the farm.

This Horse Spa, located a few walks away from the main house, is considered among the cleanest, well-maintained, and the biggest of its kind. True enough, the spa smells relatively clean and the horses too seem to be well-behaved and loving their designated boxed areas. Did we mention the horses get their own shower?

Apart from these, there’s also a tree nursery, which is home to thousands of malunggay plants. The former governor has been an advocate of malunggay since the 1970s as part of his Batangas Plan for National Survival, emphasizing the plant’s medicinal benefits.

The Levely Manor not only offers a lush and peaceful environment, but also manifests advocacy for nature.

AUTHOR diana uy / pHOTOgRApHeR donjun somodio

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OuT Of ALL THe PLAceS IN THe WORLD THAT I HAve SeeN, the Khumbu valley in the shadow of the highest mountain in the world is truly the closest that has ever to come to approximate the word epiphany.

In the last weeks of May 2007, I trekked through the most surreal landscapes imaginable to witness one of the most inspiring achievements possible: the first Philippine women’s ascent up the face of Mount everest. for 12 days, I hiked up to Base camp, spent my days in the valleys of the highest snow capped peaks in the world and wandered through old cities and monasteries along the way. In the evenings, there was a clear signal from the satellite phone updating the journey of the filipinas as they made their way through the higher and higher camps for their final assault up the 29,028-foot peak.

I arrived by air from Katmandu on the first of May, and from the first step onto the ground, one would enter into a kingdom of contrasts and surprises. There, a Maoist flag stands next to an internet station, generators co-exist side by side with hardy yaks being loaded with dozens of kilos of gear for the expeditions, and a mixture of native Sherpas walking side by side with visitors of all races. everyone was selling something—goat heads, North face jackets, herbal medicines, oxygen cylinders. The place was a conundrum of sights and sounds, and the longer I looked around, the more fascinating layers peeled away. first order of business was to pick a guide. There were a dozen porters and guides hawking their services, and they were willing to carry your 20-kilogram bag for the next 50 kilometer of upward trails. I finally settled for a man named Akash, which he immediately translated to me that it meant “sky.” Despite my initial criteria of build, character, and pleasantness, I decided that an ethereal sounding name was a reason worth hiring above the rest.

And we were off, on a 22-day journey, with two weeks to make it to Base camp, and the rest back in one piece. I, with my small day pack, walked slowly as I got used to the thinner air; and Akash, with a huge bag on his back, walked easily twice as fast and—which seemed almost mockingly—managed to spend most of his day waiting for me on the trail.

As we went farther into the trails, Nepal exerted more magnetic force on me while the prayer rocks look like milestones dotting the trail. There were cable bridges spanning cliffs above hundreds of meter drop, and glimpses of everest in the distance. The deeper I was into the mountains, the more I felt intoxicated. Sometimes, I would catch myself standing rooted on a spot for minutes, looking into all these as if overdosed by almost unbelievable beauty.

Trekking up closer and closer to everest is a gamble on how your body adjusts to cold and lack of oxygen. each breath is only bearing about 60 percent of the oxygen at sea level, which often left me with bouts of headache, while the nights were numbing descents of temperatures of zero, if not below. even a large cloud that briefly covers the sun’s rays was enough for you to zip up your jacket to the neckline.

at the 71 rendezvous top of the world

AUTHOR & pHOTOgRApHeR illac diaz

Seven days passed and we arrived at the famous Tengboche monastery, a place where one watches the monks chant their prayers and blow their holy cowerie shell horns to mark their prayer rituals. This was the first place where I could get a 360-degree view of the 7,000 meter peaks, with everest rising above them all in the far distance. In almost a livid dream, I sat there with a vegetable momo (dumpling) and saw the most unique sunset in my life: the mountaintops turning from bright white to orange, then slowly getting enveloped by shadows till darkness. I asked my guide, “What‘s it like to live up here in the mountains?” He did not look at me but responded, “My life is beautiful. everyday, I wake up and watch the sunrise light up the mountains, then after work, I rest and come watch the sunset. That is my life. What do you do in your world?” And I did not look at him either, because I had no answer. finally, we made it to Gorakshep, which was the last permanent settlement in the trail for Base camp. This was the best place to see Base camp, which was a mountain peak of Kalapatar immediately behind the rest house and rising to above 18,200 feet. Here, where I felt I could converse with the gods, the adrenaline from the cold air pumps up my body’s energy for final blessings to finish the trip as prayer flags of mountaineers surround and engulf me. from this place, Base camp was a day’s trek away, but one has to go through unstable ice fields of melting glacier, loose rock, muddy descents, sandy embankments, and a landscape that, without oxygen, would seemingly be more appropriate if it were a scene from the moon.

I arrived on a day before the summit bid and everyday began as a discovery on how to balance myself on two feet and one hand while using the precarious temporary toilet in zero-degree weather. And every night, I had to find enough clean clothes to bundle myself as the camp would be frozen by Arctic-type winds. But worse, there was no way to shower as fuel was scarce and chilled water on skin was asking for hypothermia in this odd camp on the fringes of civilization. finally on May 16, the call came that the women had reached the peak—all three. Whatever cold that entered my bones melted away as the great feeling of patriotism filled my every cell. The filipino camp suddenly broke the stillness of the air with loud shouting. Huddled together were Leo Oracion (first filipino everest summiteer), Art valdez (expedition leader), the Philippine everest Team, and the various volunteers with each a cup and huge smile across their faces. A group of hardy filipinas did a world first by crossing from Tibet to Nepal through the peak of everest, and it is an achievement any filipino can brag to the world. Despite all obstacles, they remained true to what can be achievable, that “Kaya ng Pinay” is a global standard.

I knew the definition of the word epiphany, but it was not until I experienced it in the mountains of Nepal that I fully come to realize the word. It was only here where I finally had the understanding of what human beings can achieve, what nature can become, and most importantly, what filipinos can do for pride of country.

Sights along the Climb

A pharilapche across a clear lake / B prayer s t o n e s a b o v e g o k y o R i / C A S h e r p a c h i l d ’s ‘happy meal’ / D patan Dubar Square on a busy afternoon / e Buddhist painting on a

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Motorc yc l E d i a r i e s “Ever since, I really liked going fast,” says Alvin Dee, General Manager of Highland Trading and motorcycle enthusiast.

THe 40-yeAR OLD fATHeR Of fOuR got started riding sports bikes two years ago after dabbling in karting and local motorcycles in his younger years. “Two years ago, a friend of mine reintroduced me to sports bike riding,” he said. He has since upgraded his Moped to a 2008 Suzuki GSX-R 1000. from that point on, Alvin Dee has been going full throttle with adventure in his sights.

The appeal of big-bike riding for Dee is not only about speed. for him, being on a bike means freedom. “On a bike, I don’t usually think about work. I don’t look at time,” says Dee. “you’re just free.” free from traffic, from stress, and free to see sights that you might not be able to see on your average road trip.

One of Dee’s most recent bike odysseys comprise a trip around the Luzon Northern Loop, a trip that includes stops at cabanatuan, Tuguegarao, Pagudpod, Ilocos Norte, and Baguio. Sightseeing is a breeze on sports bike. The longest trip Alvin has ever taken on a bike was a six-day voyage from General Santos city to Manila. “you go to places you never dreamt of going,” he says.

As a family man, Dee admits that balance is an important part of life. Although he rides every week, he tries to limit himself to short trips on Sunday mornings, usually just to eat breakfast in clark or Tagaytay with his riding buddies. With these trips, Dee is back in the city before lunch, and has ample time to hear mass with his family and watch a movie.

Alvin Dee, the businessman, adopts a similar philosophy to Alvin Dee, the biker. “I got fast, but cautious,” he says. “In business, if there’s something I can grab, I grab it, but of course in a cautious way. Same with the bike, you can go fast and the bike will take you there. The bike was designed to go fast. But of course, there are certain limits.”

Limit on speed, for sure. But not limit on adventure.

AUTHOR carl ramirez pHOTOgRApHeR pranz billones

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building blocks of creativity LOTS Of KIDS GO GAGA OveR LeGO, and businessman Patrick Pesengco was no exception.

During his younger years, Pesengco enjoyed playing Lego during weekend barbecues and family reunions. He had fun assembling and connecting Lego bricks and minifigures (which he enjoys playing until now) with cousins and friends. As proof, he has a varied collection of Lego items such as Star Wars, Batman, and Superman. He also joined several Lego exhibits and put up his own Lego event especially for kids.

Pesengco’s fascination with Lego was apparent in Hobbes and Landes, as a corner of the store was full of Lego products.

Hobbes and Landes began in July 2002 by the Pesengco and Sun families. This unique specialty store offers a relaxing invitation to sit down, play, and learn with different fundamentals through brain-bending board games, mind-boggling puzzles, clever art works, and every imaginable preoccupation one could think of that will surely keep you busy all afternoon.

“The idea is to bring back the fun and learn at the same time by just hanging out with family or friends,” stresses Pesengco. “We also want to promote social interaction,” he adds.

Here’s more. There is no need to walk off the store for munchies. Grab some yummy pastries and drinks at the indoor café. This homey store-cum-café

AUTHOR jeffrey azor osoc / pHOTOgRApHeR sandra dans

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is divided into six sections stacked with different toys, gadgets, and activity games that pique your interest.

If you’re gaga over game boards, choose the Boardwalk section. Popular boards games such as scrabble, pictionary, millionaire’s game, and chess are up-for-grab here!

Amazing puzzle games will test your brain powers at the Novelties section. Puzzle pieces are arranged to form different patterns or move them through and out of a crazy maze.

There’s also every puzzle pattern imaginable from simple forms to complicated ones waiting for you at the under construction section. for hobbyists and collectors, the collectibles section is your destination.

you may add up X-Men, Star Wars, Lego and, King and country, the most popular miniature toy soldier brand, on your collections list.

Hobbes and Landes also value your artistic side through the Handwork section. Pick the color Me Mine activity where you pick out ceramic pieces and be the one to paint it.

Among all sections, the exploration is the most engaging. Learn while having fun playing the binocular and telescope and become more skilled at the animal and human anatomic models.

Hobbes and Landes is absolutely the place where children and kids-atheart can find knowledge, trend, and wonder in fun format.

74 Anyone for really casual dining?

PORTIcO MAy WeLL Be THe MOST MISuNDeRSTOOD eSTABLISHMeNT IN MeTRO MANILA. People have pinned its name and mother company chateau 1771 synonymous with fantastically original dishes and a large history of faithful clientele that has served them well for the past decade.

A passing glance may have people dismissing it as typical fine-dining with menu choices requiring a major in french Literature, but a braver, if not tempting, walk inside reveals a rather laid-back place that offers both familiar comfort and great Oriental-Italian cuisine.

Dishes are reminiscent of mom experimenting with her adobo: everything familiar, yet quirkily updated.

The Shrimp Mango Salad is light enough as a starter, tossed with wild mushrooms and limebutter. fluffy Gindara Steak greets the diner with healthy fare, but adds the surprise crispy pata bits on top and creamy sauce for an extra kick. The desserts are sinful enough with chocolate and caramel for the hopelessly sweet-

toothed, yet varied enough with fruit-based sweets like the Passion Pavlova, meringue filled with passion fruit, strawberries, kiwi, and mango.

Portico has always handsomely welcomed longstaying guests. Large cushy sofas, free Wi-fi and the baked cheese fondue lure its customers to want to while away the afternoon. The crowd always changes.

Shoppers from neighboring Bonifacio High Street come in to rest, groups of friends catch up over liquorlaced coffee, and after-party goers during weekends wrap up a wild night with quiet conversation.

While Portico exudes an old-Provencal glamour, its friendly service, reasonable prices, and luxurious ambiance call out to diners of all classes. It strikes a wonderful balance too with its dishes: not redundant and old for the finicky palate, but not too foreign and pompous for the casual diners who wish not to deviate from their usual fare. Add to that, the expletive of really casual, unpretentious dining. Really, when was the last time we got the best of both worlds?

A Baked Cheese Fondue / B gindara Steak with Crispy pata Bits / C Shrimp Mango Salad.

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AUTHOR angela sy / pHOTOgRApHeR isa cruz

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ASceND, W I T H ITS MISSION TO ReDefINe NIGHTLIfe, offers partygoers the experience of a lifetime. With its opening last December 2007, Ascend has given everyone numerous unforgettable nights. As you climb the all-black staircase, you’ll be transported into a super sleek and posh world. The world of Ascend offers you three areas to choose from: The Lounge, The club, and The Skye.

To begin the night, head over to The Lounge where you can sample delectable entrées created by chef Rolando Laudico, no less. The menu boasts of variety. There’s always something to satisfy your craving from salads to desserts. By 11 p.m., the place is transformed into one of its themed nights.

Ascend plays eclectic sounds, from lounge music to hip hop. But if you’re craving for more and you find the need to strut your stuff, then head next door to The club. clubbers can definitely dance the night away and lose those extra pounds by moving and shaking to the music. Only funktion One, the Lamborghini of sound systems from uK, can give you a smashing quality. As a matter of fact, Ascend is the only club in Asia who has this. But if you’re in need of a little more privacy, then The Skye is for you. ultra chic and highly exclusive, The Skye is unquestionably for vIPs. This cocktail/lounge bar has an exclusive access to the elevator and its very own DJ. There is also a balcony area where you can look down to check out the crowd.

Three different areas and one club that aims for clubbing perfection, Ascend surely has everything that suits your every whim. There’s only one direction to go from here and it’s all the way to the top.

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Ascend is located at Quadrant 4, Bonifacio High Street, The Fort, Taguig City. For inquiries and reservations, call 0916-538-4393.

Log on to www.clubascend.com.

AUTHOR andrea torres / pHOTOgRApHeR shaira luna

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Open your Eyes THeRe’S SOMeTHING ABOuT AMANPuLO. Once the aircraft touches down on this private paradise, its warmth welcomes you. Honeyed white sands envelope its tropical coast and an incredible wildlife dwells. But our obsession goes beyond its breathtaking nature, soothing structures, and opulent amenities. Amanpulo is a living dream.

AUTHOR adrian carlo velasco / pHOTOgRApHeR isa cruz

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Amanpulo Magic uNDOuBTeDLy, AMANPuLO (WHIcH MeANS PeAcefuL ISLAND) is in everyone’s wish list. And it’s worth dreaming for. Jaws drop at the sight of Pamalican Island’s silky coast, its ocean view, and coral reef. The resort’s service, on the other hand, makes the experience all the more memorable.

“Amanpulo is about luxury—being understated and having attention to detail. It’s not about the ‘bling,’ but about doing things well. everyone in the Amanpulo family plays their part,” explain Amanpulo general managers Nicholas and christine Juett.

Seven stars for Amanpulo’s service, patrons would applaud. The personnel provide utmost convenience from dining to housekeeping to guest assistance. It is called the “Aman magic.” This is the kind of service that makes you feel at home and allows you to lose your worries. you wouldn’t even notice that there are other guests, even if the resort is fully booked. The vastness of the island plays a pivotal role. In fact, the casitas are designed to blend with the tropical environment. The casita is Amanpulo’s contemporary take on the bahay kubo, an indigenous filipino abode. There are 29 casitas stretched along the beachside. four casitas, on the other hand, are on treetops. If you prefer a breathtaking view on a higher ground, there are five Hillside and two Deluxe Hillside casitas.

The Amanpulo villas are the ultimate luxury. There’s the four-bedroom Nature villa that’s just a stone’s throw away from the beach. It also has a garden courtyard, detached living room, kitchen, and dining room. The West villa, however, is set in 5.6 hectares and consists of seven one-bedroom casitas, some on the beach, others on the hillside.

These and other similar villas are available for rent, all with large pools. villas manager Lyba Godio has been with Amanpulo for more than three years and she is exhilarated more than ever.

“The Amanpulo villas is the first of its kind in the Philippines. I would like to set the benchmark not only in the Philippines but in Asia as well,” she excites.

According to Godio, the villas each have an open-air lounge, a private chef, a butler, and—of course—direct access to the white sand beach. Moreover, “the Phase 3 villas at the northeast side of the island” is currently being developed for two-bedroom and four-bedroom villa lots.

“We are unique, we are not a hotel. As our chairman [Adrian Zecha of Amanresorts] would say, ‘We are not saying that we are the best, we are just different.’ Also, we are the only island resort in the country that has its own airstrip right on the island. With this feature, guests enjoy the utmost privacy,” she adds.

Surely, you wouldn’t miss the island’s exquisite food and beverage, which features Asian and continental cuisine. Whether you dine at The Restaurant in the handsomely structured clubhouse or at the satellite restaurants like the Lagoon club (serving vietnamese cuisine) and Pizza @ the Windsurf Hut, your palate will surely be satisfied.

“Like most Australian chefs, my influences are many and varied. We are a very multi-cultural country with a broad range of cuisines. I am produce and flavor-driven and I try to keep things fairly simple. I am not into fussy, overworked food,” executive chef Garth Welsh shares.

The highlight of the f&B, the chef adds, is the incredible variety of beautiful outdoor settings available for dining experiences. you can have breakfast at the southernmost tip of the island, where you can get a sight of baby sharks, or a picnic at the high-level Shigerino Place and Gary’s Nest. you can also have a private barbecue dinner at the beachside or cocktails at the floating Kawayan Bar. “Because we have an island to ourselves, we are lucky enough to be able to offer our guests private, intimate meals in their own little piece of paradise. for me the exciting thing is the variety. We have four (soon to be five) completely different outlets with their own unique styles of food, setting, and service. I believe that we can offer just about anything to anyone and that if you are staying with us for a while, you will always be able to try something new and interesting,” he says.

What’s also inspiring is the resort’s environmentalist approach. “We have just introduced vermi composting to our gardens. This project is being overseen by Paul Henares from Buro Buro Springs, Talisay city, Negros [Occidental],” christine Juett talks about the importance of conserving energy and nature.

Amanpulo has also started growing its own organic vegetables for the restaurants. “We will focus on growing as many salads, vegetables, herbs for our guests and also for our staff. In the future, we would like to work with our neighbours on Manamoc Island to develop more gardens using vermi composting,” christine adds.

The management also visits the nearby Manamoc Island, where the majority of the employees come from, in order to help educate the locals on caring for their natural treasures. This is done in conjunction with the Andres Soriano foundation that was set up in 1968. everything goes back to the environment, according to christine and Nicholas. education about environmental concern for the islands should really start at school.

“We always like to work closely with the local community wherever we are—life is about give and take. We can learn and benefit from each other. Plus of course, the majority of our staff are from Manamoc!” she says.

A pristine environment allows a more tranquil stay. This makes possibilities in Amanpulo endless. They create something different for guests. Spa casitas and an open-air Garden Sala offer massages that soothe the soul.

Divers will never run out of sites. A beginner’s site, the House Reefs, is just a short boat ride from the shore.

It has an amazing variety of corals and fishes. At the northeastern Windmill site are the three-meter-long stingrays, while southeastern The Tip is where black-tip reef sharks, manta rays, eagle rays, among others, subsist.

Whether you’re up for some snorkeling, windsurfing, stargazing, a sunset cruise, or a good old nature walk, you can never run out of memories to keep.

“Aman service is discrete yet we always try to pre-empt guests requirements. I particularly love the private dinner set-ups we create for guests—truly magical! you can do so much more…it’s about creating dreams,” Nicholas Juett enthuses.

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No Place Like Home

Amanpulo is located on the private island of pamalican, set among the Quiniluban group in Cuyo Islands, palawan. guests are greeted in Manila and flown by a 19-seat, twin-engine plane, l a n d i n g o n t h e i s l a n d ’s p r i v a t e a i r s t r i p .

Contact Amanpulo at (02) 976 5200 or email reservations@amanpulo.com.

Yo u c a n a l s o l o g o n t o w w w . a m a n r e s o r t s . c o m .

Image courtesy of Amanresorts

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Did you know?

Amanpulo is the Philippines’ best-kept secret. In 2007, the Gallivanter’s Awards for excellence, uK, accorded the country’s only island resort “Best Resort in Southeast Asia” and “Best Resort under 100 Rooms Worldwide.”

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On Ana: Dress by McQ / Shoes by Schu On Mikee: Suit by Randy Ortiz for Myth Cane by AC+632

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On Ana: Dress by Jun Escario / Earrings by Schu Bangle by Felicity / Clutch by JM Lhuillier for Felicity On Mikee: Pants by Navarro / Suit by Merger

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On Ana: Dress by Richie Ortega for Souk Hair Accessory by Satellite On Mikee: Suit by Randy Ortiz for Myth

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the transformer Known for his transformable pieces, this designer himself is experiencing some changes When 28-year-old designer Puey Quiñones was a little boy, he wanted to be a physical education teacher. Blame it on the fact that his environment and choices in his hometown Samar were limited, or how most of his relatives— mother, aunts, cousins—were also teachers, or how he had a thing for singing and dancing.

Of course, everyone knows that he didn’t end up teaching high schoolers how to volley or waltz or shoot hoops. Things took a turn when he stepped into high school and discovered that he didn’t want to spend the rest of his life in a classroom. He realized that he wanted to move on from just draping clothes on paper dolls or his mother to actually making a career out of his love for fashion.

Instrumental in his career was then-neighbor Dennis Lustico, a Manila-based fashion designer who still went home to Samar from time to time. Quiñones eventually apprenticed under Lustico, moved to Manila in 1998 to work for men’s tailoring outlet Bergamo, and then assisted knit queen Lulu Tan Gan, who taught him how to marry fashion and business. After that, he finally launched his own collection, entitled “Swell,” with a fashion show that infused some performance art where he demonstrated in front of everyone the many ways of wearing his pieces. Think Transformers, only with fabulous fabrics and with the designer himself helping out with the transformation.

AUTHOR niño mark m. sablan / PHOTOgRAPHeR shaira luna

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evolution

He STILL DOeS cOnverTIBLe cLOTHeS and has no plans of stopping; he considers them as his trademark, after all. However, the deconstruction expert has also been welcoming change recently when it comes to other areas. For example, while he was partial to black, white, and grays during the start of his career, he is now into very bright and loud Jackson Pollock-inspired colors and prints. After his love affair with drapes, he is now also into versatile wraps and incorporating hand paintings on his fabrics.

Believing that he can use his talents to make a difference, Quiñones is also busy with a personal venture: a charity project with convicts. What started out as a favor he did for his uncle to teach the inmates how to sew, cut, and hand-paint on fabrics has now turned into a very special pursuit giving the inmates work even while they’re detained.

Quiñones, who ditches his signature skirt whenever he goes to prison (“I’m teaching fashion but I want to be simple. And it’s hot! I can’t layer!”), considers this teaching stint —which has been going on for almost a year now—as a huge fulfillment. He did aspire to be a teacher when he was younger, remember?

One thing he finds himself always doing, be it intentional or not, is giving the old

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a new twist, the ordinary an ounce of oomph. consider his modern take on traditional pieces such as the panwelo, or perhaps how he wishes to make “a super-tailored suit with a twist” for Pierce Brosnan or something modern for Fernando Zobel, a dream client who he admits already “looks good in barong and suits.”

In a world overflowing with control freaks or copycats, Quiñones with his unique outlook on fashion design is a breath of fresh air. not only does he give his clients the freedom to be more creative (he gives his clients just a limited number of ways to wear his wraps, for instance), he also makes sure he doesn’t spend too much time focusing on the industry during his free time so that he won’t be influenced by other designers’ work. If that’s not enough, he candidly admits that he dies every time a client brings a magazine for him to copy someone else’s work there. “I respect other designers,” he says.

“But that’s their work. every designer has his own technique.” constantly evolving, he has dazzled us with his consistently unique, eye-catching creations and we truly can’t wait to see more of what he’s got under his puffed sleeves— or unfinished cuffs.

Photographer: Arlu Gomez Stylist: Shahani Gania Models: Bryan McClelland and Mariana Moraes Hair and Makeup: Raymond Ko of L’Oreal Professionnel

Opposite page: On Mariana: Dress by Paul Smith On Bryan: Clothes by Bergamo This page: On Mar iana: Vest by BCBG Max Azr ia On Bryan: Clothes by Bergamo

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at odds

Top, lef t, and right : On Mariana: Shrug by RRed On Bryan: Clothes by Bergamo Bottom, left, and right: On Mariana: Dress by Luna On Bryan: Clothes by Bergamo

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URbaN furnishings THe PrOSPecT OF cHOOSInG FurnITure either for the home or workspace fills me with anticipation. My imagination runs incessantly, sometimes causing me sleepless nights just trying to picture the space with an image of how I want to fill it up. My mind just can’t stop the influx of possibilities, sometimes I need to get up from bed and draw the images and layout it on paper.

However, the reality of what furniture that is out there in the market dampens the enthusiasm for furniture shopping. Almost always, there isn’t a piece of furniture that fits your style preference perfectly. And when one finds something that almost fits one’s taste, the furniture size or dimension doesn’t fit the space, or the price is light years away from the budget! Frustration and tiredness set in, making the whole prospect of furniture shopping tiresome than exciting.

That’s why it is a welcome knowledge that Boconcept is here in the Philippines and is now providing the whole product line of Denmark’s most globally known retail furniture chain. It is present in 47 countries with more than 200 Boconcept Brand Stores and 150 Studios. Its recent tagline—“urban design”—draws inspiration from the city, offering the newest trends in urban lifestyle. not to be mistaken for a company that targets modern-city dwellers, Boconcept’s designs are for people who have an urban mindset, irregardless of age or location, the design appeals to people who want to be trendy, “hip,” go-getters who want to succeed. They target people who want to stay abreast with the latest cultural evolutions, constantly in touch with dynamic changes, wanting to make a statement.

Boconcept has continuously developed styles and brought these to the market—a complete line of furniture that are well-coordinated and accessories that meet its client’s interior requirements and challenges while addressing their need for self-expression at a better price. This is Boconcept’s value proposition in a nutshell. The style generally can be described as Danish minimalist—attracting the market that requires new trends, lots of storage, and wise use of space.

Going back to the dilemma of style versus space versus budget, Boconcept is the answer to an interior designer’s or a furniture shopper’s nightmare as it provides flexibility. How does Boconcept do this?—by way of providing customization and personalization therefore empowering the clients with the choices they make. For most of their products, they offer a wide selection of materials, designs and colors to choose from. “even drawer handles can be personalized,” says Marlene Y. Ong, holder of Boconcept franchise here in the Philppines. This enables Boconcept to offer solutions so that clients get exactly what they are looking for. Mind you, all the furniture are manufactured and customized in Denmark.

To help their clients achieve the most out of the furniture shopping experience, Boconcept Philippines has in-house interior designers who help them with space planning, color and texture selection, proper furniture design, and accessorizing. Making the consulting process an even more pleasant experience is the use of Furnish (e-Workshop), an interior design software that lets the client create his own piece of furniture from all their different colors, materials, leg designs, tabletops, etcetera. right there and then, one can also see how the furniture will fit and look in a room by entering the room dimension.

All of these offerings make Boconcept unique in the market. As Ong says, “We’re in the blue ocean, in a market that is yet wide and just being explored… there is no direct competitor I can think of in the Philippines right now. It is not only because of our unique design but the value that we create for the buyers.”

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A Zarra 1470 Dining Chair / B Mariposa de Luxe chair in brushed steel in grey leather / C King-sized bed with two night tables in black stained oak, bench i n w e n g e - c o l o r e d v e n e e r, a n d R u g Manisa wool in black & white / D (leftright) 1018909075 Vase in glass green; 10110943 Boc, set of two bamboo in chrome black/gold; 1018909421 Candlestick, set of three glass in g r e e n ; 1 0 1 8 9 0 9 0 7 9 Va s e C y l i n d e r, Sandblaster glass, in green leaf / e O c c a 3 7 1 0 2 7 D i n i n g Ta b l e w / e x t e n s i o n in walnut; ‘60s chair in chrome/gold sazza

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AUTHOR niño mark m. sablan PHOTOgRAPHeR shaira luna

adora from interiors to merchandise, from service to even packaging, everything about this department store is oh so lovely.

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THere IS nOTHInG nOT TO LOve ABOuT ADOrA, the exciting new store that is touted, expected, and most probably going to be the premier department store in Asia. Situated in the posh Greenbelt 5 in Makati, Adora has already started to reshape the retail landscape in Manila with its impressive interiors and most lusted-after items, totally redefining the shopping experience.

Going to Adora is like going to a museum—only much, much better. Its very european velvet backdrops, mirror chandeliers, limestone tiles, stone architraves, and designer furniture tend to leave both eyes and mouths wide open. And we’re not talking about the products yet!

Showcasing an edited selection of an exclusive mix of brands highlighting the freshest of trends, Adora is like the pages of the best fashion glossy come to life. It boasts of an innovative and inspiring mix of goods capturing and blending the spirits of the cities where they do their buying: Bangkok, Florence, Barcelona, new Delhi, and new York. From the hottest fashion items to luxurious beauty products, from exquisite jewelry to covetable homeware, Adora’s pieces are the best in its class made very accessible to the local shopper.

Apart from competent, knowledgeable, and warm staff members who offer high-quality service that transcend customer expectations, the store also throws in a bunch of fabulous extras: seasonal packaging, breathtaking window displays, customized toiletries in their powder rooms—all adding up to make the Adora experience even more special and memorable.

Whether you are the modern, successful, and fashion-conscious woman or the stylish, seasoned alpha male, the chic and career-obsessed achiever, or the trendy life of the party, Adora definitely has something for you to make shopping even more special than it already is.

A A Stella Luna flats on display at the

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s e c o n d f l o o r / B - C T h e w o m e n ’s s h o e s section is undoubtedly the second/third f l o o r ’s c e n t e r o f g r a v i t y. / D A d o r a ’s mannequins in kaftan-inspired clothing e See the chic collections at the w o m e n ’s h i g h - e n d d e p a r t m e n t . / F Ta k e your pick at the denim and casuals department.

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male necessities A An array of formal shoes to complete your corporate look B T h e m e n ’s a re a h a s i m p re s s i v e d e s i g n e l e m e n t s s u c h a s limestone tiles/architraves, glass chandeliers, prints, and velvet. / C Lots of denim brands to choose from / D Most o f t h e b r a n d s i n t h e s t o re ’s f r a g r a n c e s s e c t i o n s p e c i a l i z e in perfumes. / e One area is also devoted to eyewear of all sorts / F If you’re in wanderlust, check out the travelling b a g s a t A d o r a ’s l u g g a g e d e p a r t m e n t .

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c u l t u r e / 90 Artsy up to the last nook and cranny: A R i c c o R e n z o ’s d i s p l a y o f d i ff e re n t a r t i s t s ’ collections / B Patterned tiles decorate every rise o f e a c h s t a i r. / C - D A v a n t e - g a r d e f u r n i t u r e f o u n d

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bythesoundofit,ricCorenzo isnotyourordinaryartgallery

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DeriveD from two italian worDs, which means rich (ricco) and famous (renzo), the art gallery-slash-café is living up to its name of offering only the best art and lifestyle options to its well-heeled clientele and guests. exuding a unique ambience that combines great art and good food, ricco Renzo Galleries and Caffe, now on its fifth year, continues to attract discreet followers of class and sophistication —in short, the high life. welcoming guests at the gallery are cool industrial lamps, psychedelic chairs, glass-paneled walls, and a colorful staircase enveloping guests in a very crafty and creative, yet homely ambience.

But of course, there’s more to Ricco Renzo than its remarkable trappings.

If you are looking for unique contemporary art pieces, Ricco Renzo offers paintings to sculptures by up-and-coming and renowned local artists like Allan Cosio, Rafael Cusi, Danny Sillada, Raul Lebajo, Raul Isidro, Gino tioseco, norlie meimban, and Jemina reyes, to name a few.

Ricco Renzo also serves one of the best gourmet-home cooking in town, the original recipes of ricco renzo founder offy Garcia. aside from its famous osso Buco milanese, other must-tries are the Paella, Pan-seared tuna, and High-Protein Pizza.

there are also an array of lifestyle merchandise, sought after by famous architects, regular homemakers, and businessmen alike, to choose from at the art gallery. for one, ricco renzo is the exclusive distributor of the 3-form varia, the latest revolutionary product to hit the design and construction market today. Imported from the US, Varia is made of specially-engineered, high-performance, and translucent resin perfect for partitions, cladding, tabletops, flooring, etc. Architects worldwide are raving about its beauty, versatility and durability. for those tired of their old, boring windows, liven it up with Hunter Douglas window fashions available at ricco renzo. an array of beautiful blinds and window coverings is showcased at the second floor of the gallery. Choose from the traditional and painted to sheer and remote controlled ones. and if you are up to it, the art gallery invites poets, bands, opera singers to entertain its guests. If you get lucky, you might chance upon the Akafellas or better yet, an “interactive painting,” in the nude.

Ricco Renzo is located at G/F LRI Design Plaza, 210 Nicanor Garcia Street, Makati City.

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thetruth according to

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Any regulAr JuAn’s preconceived notion of truth And beAuty would surely be skewed upon seeing ronAld venturA’s works. even with the deviant artist’s recent collection, “Mocking the corporeal” (displayed at the national university of singapore Museum last october), he was able to force viewers to look at his subjects— usually on humans and their behavior—in a whole new perspective.

The oil and canvas series, like those from most of his past shows (in both painting and sculpture), seem as dark—or perhaps even as morbid—as his sense of humor. some hard facts presented could even seem offensive to the myopic. but the multi-awarded alumnus and former instructor from the university of santo tomas was careful to point out that however suggestive (and intense!) his works might be, it would still depend on how the viewer wants to see the subjects

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The young boys and girls i n s o m e o f Ve n t u r a ’s ( m o re soulful) paintings stem from his affinity to street children. This writer is witness to the candies stash (or at times, food) that he prefers to give (instead of giving money) to the little o n e s w h o k n o c k o n h i s c a r ’s window begging for alms.

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he showed through the paintings. “i am not the narrator who dictates how the painting’s story should go,” he said. “i just show a concept—then it’s up to the viewer how he will assess it.” indeed, ventura even paints his human subjects in gray, to denote that his “truth” is just a concept, and not really what is actually happening at this time. “inspiration” from other formidable painters such as Alice guillermo and sid reyes, coupled with his childhood dream to become an architect, also show in works’ detail and structure. ventura’s quest to prove differently and his drive for the unusual have been lauded both here and abroad.

Another additional laurel to his cap is the award of excellence he received this year at the oita Asian sculpture competition held in sydney, Australia.

Apart from group exhibitions, ventura has mounted around 16 major solo shows locally and in other countries including Australia, Malaysia, and vietnam.

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/c u l t u re goodreads be wary of love

the mind afloat

vicente rafael’s White Love and Other Events in Filipino History is bound to unnerve staunch believers—or shall we say, consumers—of nationalism. but only because of this grave unsettlement: in what ways are nationalist discourses entangled with colonialist tendencies, and what effects are brought about by the suspicious manufacture of nationalism?

The main title, “white love,” is intentionally ambiguous. on the one hand, this collection of essays attempts at demystifying this love in the context of its more dubious lexical counterpart, “benevolent assimilation.” The American promise of subjection and guidance that leads to future political independence, after all, could only be founded on racist assumptions—the superior whites leading the inferior browns. on the other hand, this could also be seen as an examination of the love of whiteness “that came to inform if not inflict the varieties of filipino nationalism that emerged under American patronage,” pointing out the intimacy present between nationalism and colonialism and their contingency.

Through juxtapositions both varied and clever, rafael unearths unsettling historical insights from ethnological photographs and portraits, the spread of gossip, taglish as the language of popular culture, even pornography during the Marcos era.

it’s not often that poetry in the philippines becomes appealing to a mostly visual culture. which is strange, considering that much of local poetry is published in print—a naturally visual medium—and poetry is supposed to be an exploration of the limits of language—language also being a material object that visually and aurally occupies space.

Pidgin Levitations by ricardo M. de ungria is one such book that exploits such material potential. graphic designed to glorious death, the book may not be a survey of the most interesting visual possibilities of poetry (emphasis: these are poems subjected to a graphic designer’s vision, not works intentionally of the strain of vispo or visual poetry), but it is a survey nonetheless: from line drawings to collages accompanying texts to postcards, reproductions of paintings, and typographic experiments. not to mention a survey of de ungria’s underrated work over the years: the collection, as per gemino Abad’s back-cover blurb, “is a truly remarkable work of revision and recreation of his uncollected poems 1981-‘89,” one that traverses several periods and writing styles in this writer’s textual journey. criminally and critically unexamined—or, more aptly, uncritically examined—de ungria’s poetics mostly deviates from insight-obsessed conventions of poetry, occasionally letting sound take over sense in certain passages, and allowing visual elements to play a part in every poem’s signification. Pidgin Levitations is a poetry collection waiting to be cherished by both readers and non-readers of philippine poetry.

A U T H O R a n g e l o s u a r e z / i l l U S T R AT O R r ay z a pa n ta

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essentialviewing From coming-of-age classics to award-winning indies, these DVDs deserve your undivided attention. mainstream must-sees Munich

american psycho

based on the aftermath of real events, steven spielberg’s Munich is about the human costs of international terrorism before the age of forensics and high technology. ex-bodyguard Avner (eric bana) heads an elite operation tasked with trackng down and killing members of a palestinian group that murdered 11 israeli athletes during the 1972 olympics.

The mission tours around key european cities and leaves a rising body count and increasing paranoia in its wake. As stakes are raised and tempers flare, loyalties become subject to suspicion. spielberg handles this hysterical plot with restraint. Through beautiful cinematography, a pool of blood lurching towards spilled milk becomes poetic; paris and rome from 30 years ago are recreated splendidly. but most important, Munich tackles an assasin’s psychological landscape: when a hitman betrays his brethren, he is doomed all his life to walk constantly looking over his shoulder.

patrick bates (christian bale) is trendy but deeply troubled. The prototypical yuppie is a wall streeter in the 1980s. but while the rest of the suits are fueled by money and ambition, bates is motivated, too, by murder. As a suave serial killer, he eliminates competition by splicing and dicing them casually and theatrically. his beast has a flair for dark comedy and sarcasm, which makes the bloodshed absurd and surreal. directed by Mary harron from a 1991 bret easton ellis novel, 2000’s American Psycho takes pride in its graphic nature. but calling American Psycho a slasher flick would be an insult since it’s a well-crafted shout-out to the seedier side of the moral spectrum. without a doubt, the film’s brilliant handling of superficiality and dementia has inspired a new wave of eccentric murderers (Dexter tops the list), who now presumably employ a more artful approach to manslaughter.

Pump up the volume

the birds

with the exception of Heathers, this 1990 movie does teen noir like no other. Mark hunter (christian slater) is an unassuming geek by day and a pirate dJ by night. As happy harry hard-on—a bastardization of the initials of hubert humphrey high—he urges the disaffected youth of paradise hills, Arizona to “eat your cereal with a fork” and flip the bird at the system. later on, a girl named nora (samantha Mathis) becomes the bonnie to harry’s clyde, lifting the lid on his secret identity and joining in on the fun. The government, as usual, only chimes in when a suicide is attributed to the bootleg radio show. seen through hipsterism, the fact that everyone in this movie dresses like Agyness deyn makes it rad and slightly aspirational. in this day of podcasts, however, the idea of listening to the radio seems downright primitive and odd. but since teenage alienation is an evergreen leitmotif, it’s plain to see why a classic such as Pump Up The Volume will always be relevant even when, thanks to blogging, fighting for one’s freedom of speech isn’t such a big deal anymore.

At a chance encounter at a san francisco pet store, rod taylor (Mitch brenner) mistakes old-school paris hilton lookalike Melanie daniels (tippi hedren) for a shop assistant. sparks somehow fly and, being rich and day job-exempt, Melanie goes on an excursion to bodega bay to personally deliver a pair of lovebirds rod previously wanted. she then meets a few strange locals during her brief stay and royally pisses off a lot of birds, who first taunt her then launch a mind-boggling, full-scale jihad.

Birds, Alfred hitchcock’s 1963 thriller, has a subpar premise—nature going wild and waging war against humans. The acting, too, is wooden and one-dimensional, even campy, when judged by today’s standards.

That said, the sublime hitchcock brand remains strong and pioneering despite those flaws. Birds still entertains and provokes modern audiences in a way that M. night shyamalan’s derivative bomb, The Happening, never could.

going indie the squid and the whale

donnie darko

A family on the brink of implosion stars in this indie dramedy. in 1980s brooklyn, long before park slope became a trustafarian ghetto, bernard (Jeff daniels) and Joan berkman (laura linney) are intellectuals in the midst of a divorce. As they battle it out for custody of their two sons, 16-yearold walt and 12-year-old frank, each parent’s weaknesses starts to unspool.

The disintegration of a once stable relationship screws the children up so much that one son turns to plagiarism at a talent show while the other starts smearing his semen in the library.

This 2005 sundance winner is based on writer/director noel baumbach’s own experiences and somehow doesn’t follow a conventional plot. likewise, the characters can make one curse people with literature ph.ds, probably illustrating how it’s impossible to takes sides when everyone in a scuffle is bitter, competitive, and vividly pretentious.

Donnie Darko is best watched at around midnight, when the stillness heightens director richard linklater’s vision of suburban tension and dystopia. it’s 1988 in Middlesex and donnie darko (Jake gyllenhaal) sleepwalks through high school, due perhaps to depression and the curse of an overactive imagination. visions of a satanic dude in a rabbit suit, frank, don’t help, and soon our hero is convinced that he can see when the world will end. when default teen angst is coupled with subversive thoughts (and time travel), the daily dynamic in this once-idyllic community is skewed, climaxing in catastrophe. tracks by ‘80s groups such as tears for fears and The church lend a hypnotic vibe as an engaging gyllenhaal underacts his way in the surreal haze. since flopping upon its release in 2002, Donnie Darko has become a huge cult fave, giving our collective emotional core the gentle shakedown it never thought it needed.

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/c u l t u re M is for music pinoyrhythms ARTiST: FilHARmONiKA AS CONDUCTeD By geRARD SAlONgA TiTle: KUmPAS - AN ORCHeSTRAl CeleBRATiON OF PiNOy ROCK mUSiC SONgSTReAm mUSiC DiSTRiBUTeD By SONy/Bmg This is definitely not an album of traditional and staid orchestral versions of opM rock songs. rather, one gladly discovers imaginative, innovative, and joyful reinterpretations of pinoy rock’s legendary anthems. gerard salonga, together with his excellent team of arrangers and orchestra players known as filharmonika, has delivered one of the best albums of the year. These rock tunes are elevated to the sublime and have taken on cinematic and epic proportions. There are even traces of jazz, blues, pop, world, and ambient music on these fresh and tasteful arrangements. Moreover, there is a stellar guest line up composed of the songs’ original interpreters: ely buendia (eraserheads), Jet pangan (The dawn), wally gonzales (Juan de la cruz band), noel cabangon, and sampaguita. Kumpas proudly showcases filipino excellence in music. without a doubt, this is a must-have album. favorite cuts: “214,” “paglisan,” and “himig natin” ARTiST: VARiOUS ARTiSTS TiTle: COOl, Sexy JAZZ (THe UlTimATe SmOOTH JAZZ PlAyliST) mCA UNiVeRSAl cool? yes. sexy? check. Jazz? Maybe…. but then again, it is exactly the unpredictability and abstractionism of jazz that makes it so. There are countless types of jazz and this is one of its incarnations. This philippine compilation album gives its intended target audience one of the sweetest deals around. At an affordable php 350, this collection consists of 17 tracks (more than 72 minutes!). The tunes are mostly culled from the adult contemporary/ middle-of-the-road genre of the ‘70s, ‘80s, and ‘90’s; as reinterpreted by the premiere proponents of today’s smooth and cool jazz. This is definitely an ideal album for the casual pinoy jazz listener. The songs never get too heavy, too hot, or too hardcore. perfect ambience music for long drives or dinner parties. The music never gets too intrusive to call too much attention. favorite tracks: “sweet baby James” by spyrogyra, “change The world” by gerald Albright, and “don’t let Me be lonely tonight” by david benoit

AUTHOR moy ortiz i l l U S T R AT O R r ay z a pa n ta

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foreign tunes ARTiST: eSTelle TiTle: SHiNe HOme SCHOOl ReCORDS/ATlANTiC/ WARNeR mUSiC PHiliPPiNeS london-based estelle delivers a delightful mixed bag of r&b, jazz, Motown soul, hip-hop, rap, dancehall reggae, and sweet harmonies. unlike other r&b releases of late, which sadly and oftentimes serve a stream of empty audio calories of loops and hooks, estelle’s Shine offers up real songs with real melodies to her listeners. This is accessible r&b music that can easily crossover to a wider audience, way beyond the hardcore r&b/hip hop market. street cred grit meets high street luxe on this one. impressive collaborators litter the album, to name a few: will i. Am, wyclef Jean, kanye west, cee-lo, etcetera. John legend, the man responsible for taking estelle to this next level of commercial success, sings a duet with her on the song, “you Are.” favorite tracks: “American boy,” “in The rain,” “you Are,” and “pretty please (love Me)” ARTiST: lANg lANg TiTle: THe BeST & RARiTieS DeUTCHegRAmmOPHON/ mCA UNiVeRSAl This rare double-disc local release from the classical music institution, deutchegrammophon, gives an overview of the vast recorded catalogue of chinese concert pianist, lang lang. from his impressive beginnings as a child prodigy in china to his meteoric ascent as one of the world’s most dynamic and exciting piano virtuosos, this wunderkind already has his first “best of ” compilation at the young age of only 26. disc one entitled, “The best,” contains popular masterpieces from the titans of the classical world hailing

ARTiST: CARly SimON TiTle: THiS KiND OF lOVe mCA UNiVeRSAl/STARBUCK’S HeAR mUSiC There is nothing stereotypical about the supposedly “brazilian” album by this celebrated singer/songwriter. sure, the songs of sand and sea are present. however, on the whole, carly simon’s 23rd studio album is so stylistically diverse with only subtle hints that allude to the brazilian motif. This is a very personal album made by a hot-looking 63-year-old about adult issues like passion, seduction, loneliness, loss, betrayal, uncertainty, and even hope. hardly is there anything gimmicky on this album, just beautifully sung and crafted songs bathed in the glow of gentle guitars, lush orchestrations, and the occasional percussive accents. The winning alliance of carly simon, legendary composer/arranger Jimmy webb, and producer frank filipetti proves that a radio hit is not required to come up with something enchanting. favorite tracks: “hold out your heart” and “in My dreams”

from the west and the east. disc two, “The rarities,” contain lesser known but nonetheless stirring contemporary opuses. There is even a surprise guest appearance by the great tenor, Andrea bocelli, singing the david foster / walter Afanasieff composition called “io cisaro.” This 2008 compilation, set in both solo piano and orchestral settings, gives the listener a glimpse of lang lang’s magic spell when technical precision is matched with soulful passion. favorite tracks: “nocturne in d flat major,” “op. 27 no.

2” by chopin, “kinderszenen,” “op. 15,” “traumerei” by schumann, and “river waltz” by desplat from the film, The Painted Veil

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though thrill-Junkie steve croMbie has traveled halfway around the globe in search of adventure, he never really had gone round and about his native Australia. why go far for the ultimate adrenaline kick at the other side of the world when crombie can easily find more than great fun at his local outback? in Natural Born Traveller, he takes us along as he embarks on a 7,000-km backbreaking motorcycle journey up the terrains of Australia to discover one of its most breathtaking and picturesque landscapes—the great dividing range. As he makes his way there, he joins the locals in their escapades, from their recreational pastimes like rock-climbing and camping to the more challenging rodeo bull-riding and canoeing down rivers packed with crocodiles.

Anthony bourdain, on the other hand, is the person to see if we want honest answers to our travel questions. This seasoned traveler dubbed as television’s “gastronomic indiana Jones” for his culinary adventures is back with the fourth season of No Reservations where he now travels to 13 places going from new york to new orleans, and romania to Jamaica. As before, he savors the sights each place has to offer, always with honest opinions and often with biting observations. usually soliciting help not from tour guides but from locals, he samples the most exotic delicacies that are most often unknown to regular tourists. in greece, he samples tripe soup and lamb sweetbreads, and tries having a meal of innards and roasted pig’s marrow in london.

Though there are things we don’t want to try because we’re afraid of taking risks, there also are things that we don’t even think of trying only because we don’t want to. we’re contented being over-seers intrigued in how other people do those things, as again it is in our human nature to explore the unknown. in Life’s A Trip, quirky new host Andrew Anthony goes on an odyssey to fulfill one by one—the 18 things he wants to try in this lifetime. As he travels halfway across the globe to relish the most expensive steak in the world found only in Japan, he jets to fashion capital Milan and tries very hard to be one of the fashionistas. with his sharp insight and deadpan humor, we would really be convinced that we too, should make our own list of “things to do in this lifetime!”

And don’t we just love seeing how others work? in London Ink, world famous tattoo artist louis Molloy, creator of david beckham’s guardian angel, struggles in managing a team of tattoo artists he handpicked to take on the london tattoo scene with the creation of the most talked about tattoo studio in britain—London Ink. here, he deals with keeping his team of artists each with their own unique talent and temperament. There’s dan gold, a bad-boy with an avant-garde graffiti style of tattooing; phil kyle, a new yorker with his expertise in the traditional style of the art; and nikole lowe, a new Zealander who’s an expert in Japanese inking. we’re all curious souls lured into exploring what is unknown. we might have the courage to be on our toes and start our own escapades or would prefer to hear first-hand accounts first before braving the unfamiliar. discovery travel & living will always deliver to our need to feed our curiosity with their roster of daring hosts and fearless shows that encourage us to live interesting lives filled with unique experiences.

It is human nature to explore the unknown, however, we become afraid because we don’t know what to expect.

For most people, they can easily conquer this fear by trying to make familiar the unfamiliar through the experiences of other people. With Discovery Travel & Living’s roster of intrepid hosts who try anything and everything under the sun in the spirit of pure adventure and fresh experience, we would be pretty much covered and there would be nothing more for us to fear.

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‘ l i f e ’s A Tr i p w i t h A n d r e w A n t h o n y ’ ‘Anthony Bourdain : No Reservations’ ‘ N a t u r a l B o r n Tr a v e l e r ’ ‘london ink’

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The “Zegna Sport” collection for Autumn-Winter 2008/09 fuses technical sport-inspired design with quality and comfort.

The ‘Solar Ski Jacket’ is the first luxury outerwear ski product that can recharge a mobile phone, iPod, iPhone, or handheld communication device in an eco friendly way by harnessing the suns energy whilst indulging in passions of winter recreation.

Engineered fabrics and striking color highlights are the key features of the “Sport Design” theme for Autumn-Winter. Lightweight raincoats worn over the new Contour Jacket and luxury sportswear are present in this collection. The “Made for iPod” project continues for winter with the iFleece,” featuring an inbuilt music control touch panel on the sleeve.

“Sport Design” accessories complete the active wardrobe, with quilted holdalls and rucksacks in black and silver grey. New for “Zegna Sport’” footwear is the “Globetrotter Sneaker” with high performance fabric slip on inserts housed in a lightweight durable rubber shell.

In the PhIlIPPInes, BurBerry and ermenegIldo Zegna are e x c l u s I v e ly d I s t r I B u t e d B y s t o r e s s P e c I a l I s t s , I n c . ( s s I ) .

B u r B e r ry I s ava I l a B l e at g r e e n B e lt 4 , r u s ta n ’ s d e Pa r t m e n t s t o r e m a k at I , a n d s h a n g r I l a P l a Z a m a l l w h I l e e r m e n e g I l d o Z e g n a I s l o c at e d at r u s ta n ’ s m a k at I .

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This Autumn, Burberry introduces an opulent collection of womenswear drenched in deep, rich shades and characterized by modern silhouettes. The London Collection emphasizes long and lean glamour, with belted and waisted and storm-flap layering as the key looks. Metallic shift dresses with a classic trench, dark tights and sexy platform heels dominate this collection.

Lifestyle collection, on the other hand, highlights a simpler and unstructured feel to Autumn 2008. Trench, duffle and pea coats are classic Burberry while military and biker jackets lend an air of modernity and toughness that is nevertheless, feminine. Slim denims are paired with outerwear that boasts of romantic details like ruching and peplum flounces, and t-strap sandals.

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Ford Group Philippines launched the new Ford Escape, tailor-made for adventure-seeking individuals whose lifestyles demand a compact SUV with a contemporary look, car-like handling and real SUV capability.

Designed for customers who live for weekend adventures, the new Ford Escape retains the strength and robustness that have been at the core of the brand.

“With its refreshing new style, flexibility and capability, the new Ford Escape offers a no-boundaries experience,” Ford Philippines vice president for marketing and sales Steven Tan said.

The Ford Escape’s profile signals its car-like refinement and dynamic capabilities—on-road and off-road. It features the distinctive Ford three-bar grille with an integral Ford oval badge at its centre; a pronounced lower grille; larger, more aggressive wheel arches and new 16-inch wheels.

Two stylish new colours have been introduced for the 2008 Ford Escape—Moondust Silver and Chill (light gold)—taking the color range to six. Other colors available are Infra Red, Ocean (dark blue), Panther Black, and Tonic (pale blue).

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Verzio, a regional 3C (computing, communications, consumer electronics) brand head-quartered in Singapore, launched Twinn and Duplii, both of which gave the same active dual SIM capability where users can receive and send calls and messages from separate networks at the same time.

Duplii has 3G Calls & Conferencing that enables video calls, high-speed data access and multimedia streaming.

It comes with an FM radio and a real value 2 mega-pixel camera, contrary to usual interpolated sensors.

Twinn, on the other hand, is the first dual SIM slider phone in the market. Besides having its EDGE/E-GPRS and tri-band features, it also offers touch screen functionality and has a hand writing recognition with stylus, video recorder, MMS ready, 1.3-megapixel camera and Bluetooth.

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Come 2010, driving along South Luzon Expressway wouldn’t be as drab as it is now.

By the end of the decade, a lake village situated within a business district will rise at the Santa Rosa area, covering almost 35 hectares on both sides of the expressway.

Eton Properties Philippines Inc. was inspired by projects abroad like the Palm Island in Dubai and Foster City in California so they decided to introduce a similar project here in the Philippines. The company officially launched Eton City last January.

Eton City is projected to be a bustling business district dubbed as the “Makati of the South.” But it’s going to be a “Makati” with a lake.

“Expect something iconic when we launch something,” Alex Jazmines, Eton’s assistant vice president and the project’s general manager, says. And being iconic is reflected in the creation of the South Lake Village, the first residential island lot development in the country.

auTHOR nelIssa hernandeZ / images cOuRTesy Of

The lake in the South Lake Village will be man-made, so as the 18 one-hectare residential island lots within it. The lake water will be coming from rainfall and from the tributary river of the Diesmo, the river that catches the waters of Tagaytay. The land will be engineered fill and compacted to prevent erosion and there will be a lake liner to avoid water seepage into the land.

Residents can go swimming, fishing or boating in the lake surrounding their houses. The village’s center island will be a recreational hub with a campsite, beach area and barbecue area, and a mini-pier for the boats. The business district will be just a car ride or a golf cart away. Think about lakeside living in a modern, urban setting.

Apart from the South Lake Village, Eton Properties also plans to put a golf village, residential enclaves, commercial centers, educational institutions and sports and country club inside Eton City.

eton ProPertIes PhIlIPPInes Inc.

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Imagine hunting for 1,295 treasures hidden in more than 7,100 islands.

This is exactly what the Department of Trade and Industry (DTI) is doing through One Town, One Product Philippines. Known as OTOP, the program supports micro, small and medium enterprises (MSMEs) in the manufacturing and marketing of products and services using indigenous raw materials and local skills and craftsmanship. the leading trail OTOP adopts the concept of Japan’s One Village, One Product (OVOP) which began in the Oita Prefecture 20 years ago.

The OVOP aims to find and develop products and industries that would best benefit each region and to promote autonomy among the people in the prefecture. Today, there are already more than 300 products under the program. OVOP has been adopted by other Asian countries as well. dtI’s compass As OTOP’s lead agency, the DTI advances the program in cooperation with the private sector and other government agencies such as the Departments of Tourism, Science and Technology, Interior and Local Government, and Agriculture.

The local government units, through their chief executives, identify the towns’ products. With the help of the OTOP Team, assistance is provided to the local enterprises through business counseling, skills and entrepreneurial training, product development and design, and marketing. OTOP is part of the dual strategies outlined in the government’s Medium Term Development Plan for 2004 to 2010. The other one is the credit provision through SME Unified Lending Opportunities for National Growth or SULONG, which aims to support three million entrepreneurs and create six to ten million jobs.

auTHOR ada dIZon angeles / images cOuRTesy Of otoP

Following the map From the vegetables, roasted coffee and chichacorn produced up north to the palm oil, banana and seaweeds down south, OTOP assists the towns in developing products for both local and foreign markets. The program targets MSMEs with an asset size of less than P100 million. This accounts for 99 percent of business establishments in the country.

OTOP promotes innovative and timely ventures. For 2008 to 2009, its priority projects include fillet processing, veggie noodles, bamboo industry, Project Bayong, Virtual Poultry Farming and Microwavable Saba. All these take into consideration the abundant raw materials in the country, as well as the changes in technology and the shift to a healthy and eco-friendly lifestyle.

Finding the treasures One of the products developed by OTOP are the banana chips called “gold coins.” Aside from these chips, the program has been turning local raw materials into gold by creating jobs and attracting investments in the country.

As of the first quarter of this year, OTOP has generated 246,420 employment opportunities and assisted 22,445 MSMEs through its projects. DTI attributes the success of the program to the dedication of the local government units, an aggressive core of producers and the Local Regional Economic Development Approach that the program employs. More forums, product clinics, and fairs are set to be conducted by 2010.

OTOP Philippines continues to work for progressive municipalities with distinct products developed by local manpower.

With the help of other government agencies and the private sector, OTOP engages us in its task—to discover our own town’s treasures and offer them to the country and to the world.

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Business tags along a certain kind of lifestyle, and 100 offers you a glimpse of that. in every issue, we bring you 100 topics that affect the local business industry. 100 highlights economic hubs and rising businesses. We feature the lives of entrepreneurs and executives beyond the boardroom. We list down the brands that they patronize, the recreational activities that they do, the style that they uphold. 100 presents the current business environment and the way of life that goes along with it.

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Index

Aldo 1H14 bonifacio Hi-street Fort bonifacio, taguig city (632) 856-5135 AC+632 2/F Greenbelt 5 legazpi st., Ayala center, Makati city (632) 758-2564 / 758-2597 Bcbg Max Azria available at rustan’s Makati Ayala center, Ayala Ave. Makati city (632) 813-3739 / 816-1786 817-1884 Ben Sherman 317 3/F edsa shangrila Mall edsa corner shaw boulevard, Mandaluyong city (632) 638-5973 Bergamo available at rustan’s Makati Ayala center, Ayala Ave., Makati city (632) 813-3739 / 816-1786 817-1884 Better than Bare G/F bsA Mansion, 108 benavidez st. legaspi Village, Makati (632) 816-6892 Bvlgari 6750 Ayala Avenue 752-8195/ 8933189 level 1 Greenbelt 4, Makati Avenue (632) 728-5061 / 728-5062 Charina Sarte 330 2c Matanzas st., Palanan, Makati (632) 481-6785 Central 4/F Markatti Palazzo the Podium, Adb Avenue ortigas center, Mandaluyong city 0917-560-6433

JM Lhuillier for Felicity unit 366, shangri-la Plaza Mall Mandaluyong city felicity@vasia.com

Randy Ortiz for Myth 2/F Greenbelt 5 legazpi st., Ayala center Makati city (632) 757-0162

Joey Samson for Myth 2/F Greenbelt 5 legazpi st., Ayala center Makati city (632) 757-0162

Rhett Eala 0917-529-3933

Jun Escario 2/F Greenbelt 5 legazpi st., Ayala center Makati city (632) 729-9070 to 71

Rred available at rustan’s Makati Ayala center, Ayala Ave. Makati city (632) 813-3739 / 816-1786 817-1884

Luna available at rustan’s Makati Ayala center, Ayala Ave. Makati city (632) 813-3739 / 816-1786 817-1884

Paul Smith 318 3/F edsa shangrila Mall edsa corner shaw boulevard, Mandaluyong city.

(632) 636-0488 Greenbelt 5, legazpi st., Ayala center, Makati city (632) 729-9898

MCA Music, Inc. 34/F raffles building emerald Avenue, ortigas center, Pasig city (632) 916-2483

Rouge available at the ramp 2/F Glorietta 3 Ayala center, Makati city (632) 819-1466

McQ available at dotdotdot G/F Greenbelt 5, legazpi st., Ayala center, Makati city (632) 756-0726

Satellite available at Felicity unit 366, shangri-la Plaza Mall Mandaluyong city felicity@vasia.com

Merger G/F Glorietta 3 Ayala center, Makati city (632) 894-5342

Schu G/F Glorietta 3 Ayala center, Makati city (632) 815-6328

Navarro 4/F Markatti Palazzo the Podium, Adb Avenue ortigas center, Mandaluyong city 0920-924-1808

Sisley G/F Glorietta 4 Ayala center, Makati city (632) 818-3285

Souk serendra Piazza 2nd level Fort bonifacio, taguig city (632) 909-7040 Tieline available at Merger G/F Glorietta 3 Ayala center, Makati city (632) 894-5342 Topman 2/F robinsons Galleria edsA cor ortigas Ave, Pasig city (632) 635-2853 / 636-0182 Victoria Marin 2/F Greenbelt 5 legazpi st., Ayala center Makati city (632) 729-0174 Warner Music Philippines 24/F, union bank Plaza Meralco Ave., corner onyx and sapphire sts., ortigas center, Pasic city Wildflower available at the ramp 2/F Glorietta 3 Ayala center Makati city (632) 819-1466