ภภ! ภ-
ภภภภ( , , , ภ, , !" ) $% ภ(4M = Man, Money, Material, Management) !" ! ภ(4P=Product, Price, Place, Promotion) !" ! ภ8 " (4C = Customer Need, Cost, Convenience, Communication)
! ภ> ! $% & # 4 ? ?
ภ" !ภ#$% & #$ ! ŕ¸
ภŕ¸
/
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- ภ=>ภ? @ AB CD " E8 ภ- ภ=>ภ? ภF ภG B H ECommerce ( @ ! @ @ J B F F! J> $K @ J B F = $ L M ) - N " ภAB H ACD 8 @ - N 4POs F 4COs ! @
- ภ@ @ P Q Search Engine - Q$ FภMS-Word - Q$ Fภ@ ภภF - B 8 Internet - Q$ FภE-Mail - Search Engine
/ 4'" 4 ; ! ภ@ & # $% ?
& /;4 ; ?
- Q$ FภG N G B !H ภo ภ8^@Q$ FภG B ภH _ F ภo ภ8^@Q$ FภG B H ! o MS-Publisher G B H F " G , o ภภF a M N @
- MS-Excel - MS-Power Point - MS-Publisher - MS-Front Page - Macromedia Dreamweaver - B 8 N a - Search Engine
- ภ_A=>ภ? - ภ=>ภ? o N SWOT ภ" o ภN ภ" (8^@ " ภภ_A=>ภ? ) o N 5 Force Model - ภภF a M N @
- B 8 N a - Search Engine -Q$ FภMS-Front Page
ERP, Logistic and Supply Chain Management, HRIS, AIS, DBMS, CRM, MKIS, E-Business, E-Commerce, M-Commerce
ภ$% & # & ภ' ! # ( ! ภN SWOT
ภN ภQ $ ภN8^@ Q Q A G N
! ภ! ICT
E-Business E-Commerce
, & - & # & ! ภHardware
Software
-
M-Commerce
Data/base
P$F ŕ¸
Client /Serve r
Data Comm
" # . /'"ภ" !ภ#$% & ! ภKnowledge Management
ภ: Facebook, twitter, Hi5, Google Ads, Banner, SEO, EBanking, EDI, Web 2.0
Google App
-
H E-Commerce @ @ H ! @ AB H !P" N a H ภ^H
- MS-Front Page - B 8 N a - Free Ecommerce - M Commerce
-
ภH ภClient / Server
-
File transfer protocol (Hosting)
- B 8 N a - Free Hosting - Free Ecommerce
-
ภ_A=>ภ? ภN a ภ=>ภ? H ภ! @ " Internet ภH " ภ" a
-
- B 8 N a - Free Hosting - a 2.0
- Google App
ภ0 12ภภ(ภ! ภ( & #$ ! ภ" 3 4 5 (ภ"ภ3 , , / , , & ', ภ8' , ภ9 ! ', ภ/'" :% , , ภ; 4 , ภ12ภ, 9 & # <'<)
- P _ ภN P@ F " - H ! ภ_A=>ภ?
- Power Point - Internet / Q$ FภB E
_ F ภn AB ภAB @ ภG N
- ภ_A=>ภ?
- " /$ a @ _
ภ0 12ภ( ภ'!4 ) ภ$ ภN8^@ G N8 @ ภ$ p " E 8 @ ภ=>ภ? H ! ภ_A=>ภ? NภNภABM @ AภH G N $ ภN8^@8 ภH ภOutput1
9 ; ภ" @ $ ภ@ @ " M$ A (!" @ B E AB ภ=>ภ? a " ! ! J H $ ภM @ G B ! P _N F ) 1. % ภH G N 8^@8 ภ/ !" / ภ0 12ภ/ F ภ/ CD / Nภ2. 3 & ; ! ภ^" J $ ! N / $r ภ/ 3. @ " ( ( ภ" AB AภH G N @ 8^@) i. ภ?_ F ภH ^" 8^@ , 8^@Ftr / P@ ภ! $K @ ii. $%u F $! 4. @ 4 ภ@ " & # ; $% (/ ) " ( 4 ?
i. P$F ภH G N 8^@ ( H ! p GภภH (Flowchart)) 5. ", % # ?( 9' ภ@ " & # $% i. ภ( ^" Productivity, Quality, Cost, Delivery, Safety, Morale, Ethics) ii. ภ^" Pภ@ iii. 6. @ 4 " ( " N a ) 9 /8 3 &/ ( ภ" ภ@ ; " 7. > @ $9 " " @ . (Critical Success Factors) ^" " B P@ , P@ ! J ภ, G @ Q ! @ G y @ Q Q A, ภ? $ p 8 ภ8^@ G N $K @ 8. ภ12ภ?( ภภ@ /'"/9 ; / " & 9. /9'4 ; ' ภ0S#ภ" -
-
P=Productivity ภภ" @ A^ ( P$ " F ภH ! ) Q=Quality _p G G _ ภF JPภ@ ! P _N C=Cost @ / @ " ( ^ " 8 u"F "M " A , ^ !P ภM$,M " H $K @ G GN @ >ภ!A) D=Delivery ภ!" @ S=Safety $ p ( ^" Mt N @ M " AM !, ภ? M " aภภM$)
ภ0S#ภ" -
-
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M=Morale ภH " ภ$K A uF ภH 8 ! ^ ภ8 ภ" E=Environment @ H > J> ! B F @ ( u 8 @8^@ภ? 2 @ , M " AB " @ G ! ภ@ $ภ) E=Ethics _ ( @ F " AB @ P , _ P@8 @ @ P , M " H FG "Q M "M @ u ) L=Learning ! B AB ภ=>ภ? M @ A P@ ภภH F ภP@ ภภP _ ภN P@ ภ^ AB A
! ภ# .
Output 2
8 @ ภ=>ภ? ภF ภ! @ AB @ ภH 8 N a Q ! @ ภ@ F! J> $K M $K @ J B ! @ AB A H " 8 @ J B J@ ภ=>ภ? ! J @ @ 8 @ J B AB > 8 ^ ^ ! ภ^ ^ ภ" " E ภF F H a M N M @ F G B ภภAB$z 1. ภF / H a M N @ @ 2. ภF Q Qภ@ @ 3. ภF F " G F H ภ! AB ภAB @ ภภ( ^" ภ?, , $K @ ) 4. N ภ( ^" ภOutsource, !" ! ภ4Ps F 4Cs) ภภภA M @ 5. NภN ภ( ^" SWOT, 5 Force Model) F H G N $K B 8 ภF " " M ? M @ ? 6. H ! @ @ !P" Internet (E-Commerce) (Q " Free Web Hosting a M N8 @ ภEcommerce) 7. ภ8^@ B ภapplication 8 N a ^" Google Maps, Google Appl, Java, Poll System, You tube, Content Management System, Web blog $K @ 8. ภH ภM N Q 8^@ B ภ8 " ^" Search Engine Marketing, Search Engine Optimization, Social Network, Facebook, Hi5, Twitter $K @
Outcome 9' ภ@ . % ภ12ภT
1. A P@ @ 8 8 ภ$ ภN8^@ G N8 ภp !" ภภภF P@ ภB ภภ8 " E AB ภ> ภภ8^@ Q Q A! ! =F ภ! B ! 2. ! J NภH ภM @ 3. ! J NภN8 ภH ภM @F P@ ภ$ ภN8^@ B G N8 ภH ภM @ 4. ! J ภF F H @ @ " Internet M @ 5. ! J8^@Q$ Fภ!H a P$ G B ภภM @ ^" ภภF , ภH ภH _, ภH F " G ภH ภH a M N F ภH ! M @ $K @ 6. ! J$ ภN8^@ Q Q A N a F Application G B $K B 8 ภH ภM @ 7. ! J " ! B ! F ภ$ AB P@ $ ! ภ_N F ภP@ " ภM @ 8. P@J> $ a @ ภn _ F AB ภAB @ ภภ8^@ G N G B ภF $ ภN8^@ 8 ^A $ H M @