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THE HUNDERT // SEGMENT

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THE THEHUNDERT HUNDERT////FOREWORD SEGMENT

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It is m y g re to th e new at pleasur et e d an is d eve sue of th o officiall e y we nab to it. lc it ner Hundert. I’m a w a re I’m re ome you vous e ditio that t a o n of lly ex s e this i ou citdarin s a m e h o w yo g one r magazi u re a u c h n , sinc exact e . Le t m o r e unu ct e ly ’s sual H u n d f i t t o w h w e c h o s e j u s t s ay i t’s a at we ert h a top very as al ’ve b ic th Berlin w e en d at do a s esn’t oing our c tartup s c e ys b e en so ce ity an n d pre e. This tim ntere d a far. The f ro m r s o a c ro s ent 1 e we s Eur 00 fe de cid und the op e. male e startu d to leave Fema le p fou nders c i t i n g e n t re p re neur topic s hip is the b t h a t we a wo eginn w nderf in to m ul an ake a g, we kn ante d to d exdive ew t Hund p oliti into. hat w ert ha cal s From e we tatem s alw ple a ren’t ent. nd c o ay s b going Th ee m So ou Chris r v isi panies wo n building e aim of L on fo r a ers b t s h t age fo the sp ent ennartz, show r this y intr w r peo ing t l od is wom o the usual ong hours ho made en, w ucing 100 sue was t world th amou i o to i ho h g own r e . a Dani nt of n the offi is proje ct ns ts a c omp ela R c e an e her o n anies ve suc c e e tories of f pire otht h at us d w into . de d t h e p t u n d e , w h i a s m n o m s p re a d a n n , in st as cinating Whil r artin o a o unw e wo t j e a t o e c l r s r t g k o w rking a , whe their zing n no nd us e d e put all of hat, and on th ye a r fo t h very her h ol is w e re u n d e r s ’ s f re e e n g a g d d a u g h t av i n g t o tories magazin on a mom eart take e , re a er. T go o d emen by th e v ent t e c r ha ding a re o y pa t and es o am f her m a k i n k yo u , c oura e wonde th. We ou day, we We a n oneg rful w knew ag ge; w rs elv i r t l h s l , i l s t e e f r i o sign. w or y s fe el ssue uly h wom our happ Furth therefore men and op e t inspi e en en! st e o re d the c ter, m as p ossib he Hunde onc ep rmore it l pte d for a ruck by rt wi le. So other their e d us n aud t of th ideas ll , girlf inspi to c o aciou e Hun t ra r i e n d p l e a s e p a re a c h a s m mp sd d prepa hat we’ll ss it a ny or c o down tion. Rem i m p l e e r t a n d b l e t e l y re t h e re d fo t o yo lleagu emb e loade ro u g h ment ink r big ur sis r e d , t a t f chan h o i s up n the e r f re e a s ou ges ;) As us rc on th magazine f ut u r m a n y Your ual, t e - hu n e. So s, can a e of he fi and b d l s e ert.co nal li o be th m. st k i n g . e s e qu e n Kata c e of of the 100 It is O l d z a c ol iejew app e our f orf a ra n c i s n o t a r ska ou ating e ginne nders ch ul overv i ew o is not a os e. rs, s e f S r r o a chan ial en vario nyou’l ge u tr of pa rs. Wome epreneur l me et st s paths, a s ssion n , r , t s up b cient who , who p ro b l eists bui em t s aw a n i c l t t h e i r s t o r c a re e r o be siona he in artup s olve te ab s d the m o ut e and t n t re p . W o m e n arket out h re n e u who o a c om os e who rship w e re r a didn’t p sin pa e refle c any b efo re. T ven think c e childh sts the his a o o d, found ab o p re s e mazi n e n g m ut o w n i n s e de rs in Euro t generat g i x o ion o bo p f fem f stories every rders and e. Their fo 08 a le w u s Pa r t i and t here! D es how that nding pat startup 1 2 h pite v he ge cipa t s h sup e e st a n men W is e W nts Overv t o b e e ra l o p i n r y i n g e c o n a r t u p s p i r r 3 0 i on th it is found omic ord it is p iew No R at sit er os 46 isk, N s what sible to ac s, this issu it’s harde uations o E ever r h e sho u ro p Fun for w ieve s 62 sit u done ob efor uation yo uc c ess wh ld prove, The P ean Cowo - No Busin u’re i 7 t e! Yo e h take 8 r a r e e e t ve n u just initia W o m r f e c t S t a r k i n g Pa r t n s s have and what r you are, tive. 80 ever to b e t e e u n p S y C u b o I’m c Klaus rave ra s h r s p 93 on and d u’ve Cour Siege p orters a re t o has a v inc e d t se H rs, W elpin ha 94 re e g b startu al inspiri t this e di e t o r b T P ank ng tio ips fo ro v i d p c om 109 muni p ower. It n of the Busin r Female e Reliable ’s ty an Hund 1 5 d our a testam e F 0 e rt en t i re l e the H ss Shopp e ounders Co oling 156 ss sm t to the unde r f ro m all te r Berli am: Belle 158 n Pa t at Eve v

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THE HUNDERT // DIGITAL HEALTH

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THE HUNDERT // ONLINE COMPARISON

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THE HUNDERT // SOCIAL SHOPPING

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THE HUNDERT // HEALTH AND FITNESS

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THE HUNDERT // MARKETING

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THE HUNDERT // PRODUCTIVITY

THE HUNDERT // ADVERTORIAL

NO RISK, NO FUN – NO BUSINESS KPMG’s Anne Schäfer met with Ingeborg Neumann, founder of the Peppermint Group and honorary president of the Confederation of the German Textile and Fashion Industry and Verena Pausder, founder of Fox&Sheep, to talk about female entrepreneurship in Berlin.

Anne Schäfer: Ms. Neumann, you were actually working at an accountancy firm on the fast track down the career path to being partner, only to then establish your own company via the former GDR privatization agency Treuhandanstalt. What were your reasons, how did it actually come to that point? Ingeborg Neumann: I am a business administrator, first started in the US at Arthur Andersen and then made it to auditor. The German reunification came and I was sent to the Treuhand as a partner for six months. From that point on my life changed completely. This was pure entrepreneurship. Eventually six months turned into three years and privatizing was my essential task. I have noticed that I enjoy the establishing and designing of companies very much, crowned with the successful search for great investors. The most important thing to me was to shape something with an entrepreneurial spirit. In a public bidding process I, together with two partners, have therefore acquired five companies from our managed portfolio in the light industry, i.e. shoes, leather and textiles a truly difficult terrain. Today my company, the Peppermint Group, produces at six locations in three countries. AS: So you are saying that you more or less stumbled into this industry? IN: Yes that is true, but it was a great fit. I like textiles, always did. Today I am also the honorary president of the Confederation of the German Textile and Fashion Industry. Textile is a material, which often expands into other branches of industry. About 60 percent of our revenue is not earned through clothing, but through textiles for aerospace, automotive engineering, medical technology, construction technology and many other innovative areas of application. AS: Verena, one could say you are a child of digitalization. You only worked in a corporation for a short period of time. What made you want to found a company so early on? Verena Pausder: My roots lie in a family of textile entrepreneurs from Bielefeld, meaning I am from a household of consummated entrepreneurs. My father is now managing

our family business in the 9th generation, my mother, who is also an entrepreneur, manages her own company. I think seeing your parents constantly reinvent themselves and continue to do so every day really leaves an impression on you. Insofar I was always sure that I also wanted to do my own thing. First I studied business administration with emphasis on finances and controlling in St. Gallen and then proceeded to work at Munich Re, so actually a quite traditional path. But I was always tempted to put my ideas into practice. My sister and I opened a sushi restaurant in Bielefeld when we were 19 and 16 years old, though it was more of a family project. The real company founding was for Fox & Sheep – apps for kids – what I have been doing for five years now. That was my first idea I actually liked so much that I decided: now is the time to jump. AS: So you had role models in your family? VP: Yes exactly. Your own inhibition levels are much lower. Not only because of my family but rather because I am not afraid to take risks. Neither does it scare me nor do I permanently think about what could happen if something were to go wrong. We’ll just find another way then. The worst thing I could imagine would be to think back one day and say to myself: Man, was my life boring, doing the same thing for forty years just to be on the safe side. That is far worse to me than to run aground three times. IN: Did you ever run aground before? VP: You bet! Once with a salad bar chain concept I saw in New York and wanted to implement here. We gave ourselves one year and said: If we are not going to launch then, we’ll stop. Twelve months later everything was done, from the concept to the recipes, up to the processes – but we didn’t have a retail space. That was back in 2004 / 2005 when Nordsee, Häagen Dazs and Kamps conquered the inner cities. We closed shop before we ever even opened it. 240.000 Euro of the 400.000 Euro investor’s money was left but we didn’t achieve anything. That was the first failure, with 25. Additionally, two years ago a company went bankrupt that I, as the managing director, was supposed to save from a threatening imbalance. That is ok though, as long as you have serious backbone and give it your best effort. I think it only gets problematic when people halfheartedly run aground and don’t learn anything from their mistakes. AS: Ms. Neumann, which qualities helped you during founding and your business activities? IN: Perhaps first also to a loss of mine: I was once president of a football club in the German second league. After the relegation we finally had to file for bankruptcy and on top of that I personally lost money. You asked which qualities are needed? You definitely need

a willingness to take risks and a keen understanding of balances and figures – with that you can calculate the opportunities and risks fairly easy. Furthermore you have to analyze and implement business models. You need a lot of curiosity and great enthusiasm, you have to learn the ropes and have passion, work hard. I take a lot of thoughts concerning work with me into the weekend, they are always there. Our motto is: Trade and Passion – these are qualities you need.

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AS: In some industries there are not yet many women that found startups. How could that be changed? VP: I strongly believe in the power of role models. If you want to get young women to found, you have to show them how and that it works. Three and a half years ago we developed a Ladies Dinner together with KPMG at which female founders from the Berlin tech scene can meet and get to know each other. We started with 25 women and are now at 125. That is proof for me that being a good role model is more important than fulfilling a quota.

AS: Did you have specific role models or mentors that helped you along your professional life? IN: I never had actual role models. I did have companions in every phase of my life that supported me. I would have never walked this path alone. AS: Do you think that entrepreneurship feels different in the various phases of life? Would you say that 20 years ago there were more restrictions and inhibitions to deal with than today? IN: Back in 2000 we went through the downswing with our first venture capital fund, which I built up independently from my textile group – we should have achieved more then. The entrepreneurs and founders of today are more advanced, more secure and know better what to expect. They also understand more of founding companies. Nowadays there are overall more women that are daring and confident. Nevertheless they are still too few. I also love that young people already want to found and quickly sell startups while they are still studying. That is a great breeding ground. I myself want to bring my textile group to the next generation. The appeal for me is to develop and enlarge an already existing company.

AS: Ms. Neumann what advice would you give new founders? IN: You should always think of the phrase: cash is king, because it obviously takes some time to find customers and investors which often means you need more money than previously expected. You always have to make sure that enough cash is at hand. The second lesson is to make the experience that business plans never work. With these two insights I have managed to navigate quite well so far. VP: Founding a company is extremely hard and permanent work. But it is also so much fun that it doesn’t really seem like a lot of work. The rumor is spreading around in Berlin that the life of a founder is so hip and so cool and we only sit around in super food stores and work with our laptops on our knees. Yes, that might be the brainstorming session for startup ideas with the salary from the last job, but it doesn’t really reflect reality. IN: I agree completely but would like to add something: when you look at the Berlin startup scene you see a lot of “me too” mentality, meaning successful ideas are often imitated or copied. I on the other hand believe in the outstanding importance of disruptive innovations and business models, even if no one likes to hear this term anymore. These new ideas may fail and they need a lot of time but they eventually bring us forward because they change the world for the better. This doesn’t only concern the startup scene but also the established industry. The question is how do you breathe fresh new life into those industries? That is a big topic for our medium-sized enterprises and also for me personally.

AS: Verena, you founded Fox & Sheep and about one year ago you made the exit. You are still a shareholder but what has changed for you as a founder because of the sale? VP: Nothing because it is still 11 percent my company. I love the digital world for kids and it still offers so many more opportunities. This means all ideas that I have always go in the direction of digital education for children and teenagers. At the moment we are building digital workshops where we teach children programming and coding, 3D printing and design. I am thinking about establishing STEM schools with the goal of training students in STEM within a fun and sustainable environment.

THE HUNDERT // ADVERTORIAL

AS: Both of you aren’t here in Berlin by accident. Here is a vast startup scene, mutually inspiring each other. Is that enough? What is missing in Berlin? VP: A lot of what happened here has model character, even internationally. Up until a couple of years ago one may have still derided it as a hype but now Berlin is a successful startup ecosystem. It works because the next person I can talk to is right around the corner. Because of that the inhibition towards founding a startup declines. Berlin is now also internationally relevant, just last year we superseded London in terms of venture capital – two or three years ago that was inconceivable. Meanwhile I could list 30 companies that are extremely relevant and market-leading in their respective fields. IN: Moreover, many international teams are here. They found startups because of highly diverse reasons and I think that is great. It works despite a lack of or poor policy frameworks. For example, the Federal Government still hasn’t brought the Venture Capital Act forward, even though it is extremely important for funds. Fundraising outside of the IT sector is still very difficult. I myself am involved in this sector and manage two funds. The Venture Capital Act would really help here. But I am not one to only cry for policies – the entrepreneurs should take the first step. AS: Verena, if you could change two things from the general conditions of founders, what would those be? VP: First of all I would let specialists come to Germany, procure them actively, roll out the red carpet for them at the airport if someone wants to come here. Despite the Blue Card it is still extremely difficult to get non-European specialists into Germany. They are missing here - we are training too few and in actuality don’t even have an answer to the issue of skills shortage. Secondly, investing in education, and I mean in every area of it. I don’t think that we reflect the reality of our future living and working environment at our schools. We are a country with a higher average age and skills shortage, therefore we should do everything in our power to properly train our children.

AS: Ms. Neumann, is this also a topic of discussion for you? IN: Yes, we have to better convey in our schools what economy actually is. Our economy is the backbone of our prosperity. At the moment education is far too narrow. A certain variety is extremely important, a more interdisciplinary approach paired with the conveyance of the vast cultural diversity that widens our horizons and enables creativity. AS: The key word is creativity – it is essential for both of your companies, as well as your employees and yourself. How do you encourage that? IN: Of course here in Berlin we don’t have time clocks, we offer an independent time management and have no problems with home office work, especially for parents. For me personally a fixed workplace is important though, especially for the personal exchange. This will be a topic in the digital world: I like talking to people. This gives me new energy and new ideas. At Peppermint we like to venture into various areas, for example fine arts and music, and in this way try to produce creativity. Contemporary art is hanging on our walls – not calendars. AS: What do your employees think about that? IN: They love it. You just feel the energy that art can have. We also like to regularly go on guided museum tours with our managerial staff. These effects cannot be measured but I am sure that it produces creativity. AS: So the physical work place does play a role? VP: Not really in our case. What brings us together is the feeling of creating something new, that hasn’t been done before. Despite different time zones the spark ignites. In the end this feeling unites us that we created something now available on the homepages of 135 App Stores around the world. The great advantage of this working style is: you don’t have to necessarily find someone at your present location, you just have to find the best – no matter where they are.

THE HUNDERT // SEGMENT

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Kyiv, U kraine Fo u n d ed in 2 012, Ch intell e c asop tu sp ac e f al, b usiness a ys is the nd cult or wor k, ur a nd de velopm me e t ings, eve al nts e nt, lo c of Ky iv ated in ,U the h is all ab k raine. To us c owork e ar t out p e o ple a nd ing inf ras t r uc t ur a go od e. chasop ys.ua

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Ro m e , Ita Cowo|3 ly 60 is a c o m fo r sp ac e in table p a e rsona go es b e n op e n e nv ir l on yond th e t radit me nt that „the of ional id f ic e“; th e a of e re are or f ixe d d work e r s , a n e s k s fo r n o m a me e t in eve nt a d gr nd a for lun o om, as well as a k it ch bre a c k he n . Eve r y possible month t it’s a nd t ra o p ar t icip ate at ne t w ining e ve ork ing c owor k ingro nts. ma.c om

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St o ckh olm, Sw e den Impact H c ollab o ub Sto ckholm ra is a the c oll tive workspa c e whe e ctive action re memb of its d ers ac c ivers e elerate into re s inspir ali ation able im zation- creat in pact in the lo c g a sustainand fa al c rb incuba eyond. Part b ommunity tor, pa us r t part s o innova iness cial en tion la te b, and we off er you rpris e c omm unity, a uniq o f re s o u e ec ur c ollab o c es, inspiratio osystem ration n and o p maxim ize the p ortunities t o impact busine o ss and proje ct f your impac s. thu b.s e

Wro cła w Ide aPla , Poland c e is a p rofes sp ac e f siona or c re at iv e nt rep re ne ur l c owork ing e a nd in ial, dy n am de lo cated in the h p e nde nt p e op ic, le, e ar t of t r uly im Wro cła p w. We ing, the leme nt the id e a of c reb y all owork ow ing f re ely c omp a develop nies t o th t ive e n v ironm eir ide as in a p roduc en is t o br ing you t. All you hav e t o do r no teb mob il e o ok a n ph one d yo u r along the res we w il t fo l t r y to ideapla r you! do c e.pl

S ofia, B ulgaria b e taha us Sof ia has ma in the s de a b ig tar t up e c osys name a nd is tem in w idely B ulgar u s c owork ed as a ia in s y n o ny m to we h os g. S inc e the v e r y b eg t, educ ate a nd inning g e n e ra b o os t a t io ne w e rf ul w n of le ade rs. We ha eb ve a po w ith c o of aff lue nt p wa work in g sp ac e r t ne rship s world, s aroun w ith le d the ade rs in a nd in the VC me indus t Cur re n dia & te chno ry log y se tly we c h os t ov on a da e r 200 t ors. ily b as mem is a tha n 15 00 g ue nd welc ome m b e rs s ts in o ore eve nt s u r c af e pa te r ia a b e ta h a c e s e a c h m o n nd us.bg th.

Budap est, Hu ng Kub ik c owork ar y ing p ro ing at m v ide os in the h phe re on ne a s a n insp irrly 400 e ar t of B m2 works ta u t ions, f dap es t. It offe ully e q rs me e t in u g ro om s, a n au ipp ed off ic es e r s fo r , d b ik it o F lexible e rs, a café a n r ium, sh owd eve n se r v ic e more. s inclu ac c oun de lega t in l a nd ku bik.h g assis ta nc e. u

Vienn a , Au s tria Loffice is a new -gene ra the c re t ion offi at ive- a nd the b c me e t. It usiness e whe re incorpo world rates w ing and orking, re ne t eve r yo laxing, makin ne find g it a pla works the sp ce whe their ac ace b es re t iv t suited an indu it y. The y are c to str ial d harac te esig n, r env iron e c ycled r ized by me f ur nit u and inte ntal awarene re, ss, gr the wor at ing contemp e rgonomy k env ir o r a r ya onmen find us t. You c r t into in Buda an also pest! wien.lo ffic ec o work in g.c om

Tel Av iv, Isra el Munds p ac e o ff e r s a ing exp n un e r ie nc e on 6.00 ique c o-work a nd ins 0m² of p ir ing workp lo cat io lac es in s t ylish ns in T t op el Av iv a nd ins .O p ir ing worksp ur b e aut if ul for te a ac es ar ms of a e c raf te ll s ne urs t d o e arly iz es, f rom e n t -s ta ge b usine s tar t up rep resses. W s t it o small h s t un ro oms, ning m co eet se r v ic e mmunal k itc he ns, d ing s a nd c edicate urated yo u r n d desig n ew , you’ll mindsp c owork ing s love p ac e. ac e.me

Istanb ul, An inte Turkey rac t ion and c re that ga at iv the ne t wor rs an inte rdisc it y platform k of des iplinar y ig n preneu rs and m e rs, make rs, entreore und is a new e r one r gene rat o of. It ion wor memb e ksp ace rs c whe re potent ia an explore th eir inno l throug vat ive h collab expe r ie nt ial cla o sses an rat ive work, With a d work strong shops. te c and a d edicate hnolog y infra d str uct u te the b es am, w re t expe r ience fo e se ek to offe r atolye r our v istanb isitors. ul.c o

Amst e rdam, Nethe An ins rlands p ir ing plac e f wa nt t or p e op o work le wh o , me e t, a nd f in le a d solut ions fo r n, c onne c t mos t p r the w res orld’s b e aut if sing issues. L o cated ul res t o in a red sch the he a oo r t of th e cit y, e lb uilding at glob al mb edd ne t wo ed int o rk of p dedica e ople a a ted t o d nd plac r iv ing f illed w es posit iv ith all th e cha ne eded e t o ols a nd t r im nge, to develop re aliz e imp a mings c tf ul id n e as a nd #ac c ele e w ve nt ures. #c o-wo ra rk ing amster t or #g rowth dam.im pacthu b.net

Barcelo n MOB is a, Spain a c olla b orat iv whe re e c omm p rofes sionals unit y c re at iv in the f it y, inn ields of ovat ion p re ne u a nd e n rship s t re ha c onte n t. We p re sp ac e t o ge ne rate romo te of inno re al va a nd im t ive ide as a nd life p rac t ic e pleme n ne w dy t them namics t o ols in b y p ro the for v iding m te chno o f th e logies, sk ill-sh ne wes t make a nd op r ar ing w e n-sou orksh o rc ed k n mo b-b p s, owledg arc elon e shar in a.c om g.

Vienn a , Au s tria In the 1 9th c e n t ur y, a fo u n d blacksm his wo rk ing s ith a ncie n p ac e a t fac t o r y Vie nna walls in mong these .S the he a t o forg inc e 2007, it r is a gain t of e - ide a s a plac e a 50 b us n d e n t rep re n ine e urship a work sses a nd e nt r ! e ing, le a r ning a p re ne urs sha sp ac e. re n A sp ac d develo e that f p ing ne t wo orms a rk o g row in h omely f like-minde g d at p e ople ,a insp ir in mosphe re t o work in g c omm a unit y t ro chus o b e p a nd a n park.a t r t of.

Copen hagen , Denm Rep ub ark likke n is a c re sp ac e f at ive c or f re e o-wo la nc e rs nesses a nd sm rk ing that of all b us fe rs a n a nd fa iar cil itate d k now ray of se r v ic a v ibra es le dge sha nt p rof r ing in essiona he ar t o l ne t wo f Ves te rk in th rbro. O work in e ve g indep e nde ntl r 125 memb e c omp a rs y in ind nies w it iv idual h a nd f u r nit ure archite c t ure, g raphic desig n, ing, me c oding dia , e ngin repu bli , jour nalism e e ra nd mo kken.n re. et

Paris, F ra Mut ine nce r ie offe rs inde e rs a nd pe e nt rep re ne ur nde nts workplac e t s a s t im o work ulat ing a nd a n e help th c os em C re at iv b e f re e b ut n ys tem t o o t isola e mind s w ill f ted. also su ind res p e rb n ourc es e t work o ff e r a bu s a nd s works ta k ills. W t t ion, a a k itch e me e t in e n, a li v ing ro g ro om se r v ic e om , s. Com e a nd jo a nd ma ny k now if in u s , yo u Mut ine ’ll so on mutine r rie.org ie f its your ne eds.

S ofia, B ulgaria S OHO p rov id es e asy ac c ess a nd f le to a f u xible lly fo r f r e ela nc e r e quipp ed wo rkplac e s, e nt re p rofes pr sionals f rom th e ne urs a nd Re nt in e c re at g a des ive s k, a sp ac e a lso c om n off ic e or a n e c t or. es w ith eve nt b usine ss se r v value-a ic es a n dded fo r p r o d oppor t fes unit ies e nr ichm sional develo pme nt, e nt a nd cult ura all hap r e la x at l p e ning “at h om ion – soho.b e”. g

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Vienn a , Au s tria S t o ck w er on 3 f lo k Cowork ing o ff e r s ors, p a 55 desk r t ially 2 k itch s air c on e ns, th dit ione e f ines t e t ow n, d, ve nt sp 3 me e t ing ro o ac e in te nnis! ms a nd Ou table old b uil r lo cat ion is a b e au ding clo t if ul se railway s tat ion t o Wes tb ahn h of . c owork Itâ&#x20AC;&#x2122;s a m in e e t ing point, ond h o g a nd eve nt s p ac e a me t o m nd a se a ny dif orga niz cfe re nt at ions p e ople a nd c o s to c k w , mp a nie erk.c o s. .at

Milano , Italy Tale nt G arde n is the f ne t wo irs t inte rk of c owo r nat ion fo c u s o al n digita rk ing sp ac es w ith a l. we br in In our 12 cam g t oge th p uses, e r te ch e nt rep re ne ur / s, f re ela digital/c re at c omp a ive n c e rs, s ta nie r t up s, tem me s a nd all the digital mb e rs e c osys t o me e c ollab o t, w rate w it h e ach ork, le ar n a n at ively d o the r in desig n ed a c remilano .ta lent work e nv iron garden me nt. .org

Londo n, UK Te chH ub te ch e n is the glob al c t re om v ironm p re ne urs. It is munit y for en a uniqu ca n s ta t whe re te ch nolog y e e nr t up f as te s ta inte r na t ional n r. We nur t ur r t up s e an e a n d fo cused te t work of like -minde ch e nt r v iding d ep re ne plac es urs, p r wh me e t, c oollab or e re the y ca n work, ate, ne have f u t wor n. t oge the By ge t t ing th k, le ar n a nd e r ight r in a p pe hy things happ e n sical sp ac e, g ople o od . tech hu b.c om

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THE HUNDERT // INTERNET OF THINGS

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„A wonderful event and a great platform that enables us to convince an international brand manufacturers of our innovation pipeline.“ Thomas Köhl, Founder and CEO of Orderbird

THE PERFECT STARTUP CRASH COURSE The publishing house NKF Media specializes on digital startups and is now offering corporates and companies the unique opportunity to dive into the startup scene.

Chancellor Angela Merkel brings it to the point: “Everything will be digitized that can be digitized.” The German Minister of Economics, Sigmar Gabriel’s current digitization initiative speaks a similar and definite language: German companies are lagging behind. An unacceptable status that has to change immediately! The current situation is all the more regrettable because Germany’s flourishing startup scene is working hard to create and realize the digital future. More than 5,000 German startups are getting ready for the digital revolution: Disruption is the keyword, severely feared by global players worldwide. No matter who – banks, insurance companies, car manufacturers or service providers – all sectors are facing fundamental changes. And the movement has a clear message: No stone shall be left unturned. Berlin is Germany’s epicenter in this movement, simply flourishing with digital splendor. Around 50 percent of German startups were founded in the capital city or have moved their headquarters here. Digital startups are the city’s fifth largest employer and received investments of more than two billion euros. Thus, Berlin managed to push London off the throne being Europe’s best ecosystem.

WHAT STARTUPS CAN TEACH CORPORATES A tanker needs twelve kilometers to come to a hold – hence, the frequently quoted comparison: Corporates are tankers, sluggish and immobile. Startups are speedboats, agile and fast. Rapid growth accredited to a new mindset and highly efficient business processes. The modern thought process is digital and mobile, up-to-date and visionary. It’s meanwhile also no big surprise that top graduates prefer a career in the startup scene to a mainstream one in corporate business. Established companies must stay connected and act immediately. Possibilities to enter the startup world vary: Some companies invest in startups and others acquire them completely. Adidas, for example,bought the fitness app Runtastic for 220 million euros and therefore incorporated a viable model for the future, including a gigantic user base. Another option is founding a digital accelerators or incubator. Axel Springer or Metro opted for this route. And other corporates come to Berlin and open Digital Labs (Lufthansa, Visa, Cisco, RWE and others). TAILORED SOLUTIONS AS A TEST RUN Corporations can develop a first feel for startups, a program hosted and organized by NKF Media - the publisher behind the startup magazines Berlin Valley and the Hundert.

„Fantastic opportunity to get to know the industry and to play with the idea of possible cooperations.“

„The two-day long event organized by Berlin Valley offered a fantastic insight into the Berlin’s startup world. The meeting was very important for us, for our own thought-process and for the development of potential partnerships in this exciting branch.“

Jochen Wolf, Co-Founder of Eating With The Chefs

Jonathan Ansel, New Tech & Media Innovation of Diageo

„Getting to spend a day with hand-picked founders and their projects is pretty amazing. But being able to then spend the evening with the same people, vivaciously discussing ideas over dinner and cocktails in a stylish and laidback environment is a one-time experience. I am excited to incorporate NKF’s offer into our Innovation and New Business Process.“

CUSTOMIZED DEMO DAYS Established companies meet eight to ten individually selected startups. The primary objective lies in exchanging ideas, identifying common interests and seeking out opportunities. NKF Media recently organized a Demo Day for Diageo – a global leader in the spirits industry (Smirnoff, Johnnie Walker) with a total revenue of more than EUR 20 billion and the advertising agency Carat. Numerous top startups from the food & beverage sector, but also logistics companies, digital POS systems and point-of-sale applications and services presented their solutions. They came together at the legendary Berlin startup café Sankt Oberholz at the Rosenthaler Platz. Diageo and Carat received a startup crash course and got valuable insights into the opportunities that startups have to offer. The event was a perfect start that left all enthusiastic and motivated.

Branko Presic, Head of Strategy of Carat

Interested in an exclusive Demo Day? NKF MEDIA GMBH BILGEN YAYLALI GUSTAV-MEYER-ALLEE 25 13355 BERLIN TELEFON: +49 30 46 777 250 E-MAIL: BY@NKF.MEDIA

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THE HUNDERT // WOMEN SUPPORTERS

THE HUNDERT // ADVERTORIAL

KLAUS SIEGERS CEO at Weberbank, a Berlin-based Private Bank offering a broad range of financial services for successful entrepreneurs.

As a Berlin-based private bank, Weberbank has a basic interest in the prosperity of the city. It has always seen itself as a partner to entrepreneurs in the German capital. Weberbank specializes in asset management and investment consulting and has a particular focus on the individual needs and requirements of entrepreneurs. This is a crucial point since the circumstances which result from owning a company or being a partner in a company must be considered when allocating and managing assets. The bank is primarily focused on the financial objectives of entrepreneurs in their private sphere. Only those who have made robust private plans and obtained the corresponding level of security can act freely in the world of business, equipped to face all possible risks. It is necessary to consider many individual facts, from the amount of available resources to general stage of life, family background, career plans and so on. After all, those who dare do not always win. There are varying factors that connect the private and professional spheres. Therefore, tailored solutions are important and will always provide the best results for clients. Keywords in this context

include, for example, the legal form of the company, a testament or will and powers of attorney to exercise ownership rights in case of illness. Weberbank offers support and advice in a wide range of these and many other important fields. In addition, the individual relationship between Weberbank client advisers and entrepreneurs is essential because the necessary level of trust can only exist between people who understand each other. As a result, banking relationships take on a special significance for professional cooperation: On the one hand, there is greater willingness of entrepreneurs to engage in various investment instruments in principle, which often entails a deeper pool of experience. On the other hand, entrepreneurs are accustomed to making their own decisions and are careful to select relationships only with people they can trust. The team at Weberbank acknowledges this and always considers the personal preferences of clients to achieve an optimal fit when selecting a client adviser. Best regards,

Klaus Siegers

THE HUNDERT // SEGMENT

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THE HUNDERT // TRAVEL

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THE HUNDERT // SOCIAL MARKETING

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THE HUNDERT // FITNESS AND HEALTH

THE HUNDERT // ADVERTORIAL

COOLAR: HELPING TO PROVIDE RELIABLE COOLING FOR COUNTRIES OF THE DEVELOPING WORLD Coolar is a cooling system company that preserves life-saving medicines by providing electricity independent refrigerators. As global finalists of the social entrepreneurship contest Chivas. The Venture, the founder Julia Römer and her team are hoping for support in the competition’s public voting process. Starting on 9 May, your vote will decide who receives up to $250,000 in funding for their project. Julia Römer initiated Coolar in 2014 and has since focused on developing the technology on which the cooling system is based. Coolar’s innovative cooling system enables doctors to preserve life-saving medicine such as vaccines in a reliable and eco-friendly way by providing refrigerators that run independently of the power grid and are close to carbon neutral. The system uses warm water that is easy to generate through solar energy and easy to store in a water tank. Additionally, it does not use any moving parts, hazardous cooling fluids or lubricants. Therefore, Coolar provides the cheapest, most durable and sustainable solution for vaccine, medicine and food storage in off-grid regions.

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“Our system addresses two major issues for more than 50 countries of the developing world: the overheating of drugs, vaccines and food, and also the ability to be powered in off-grid locations. Although it depends on the vaccine and the size of the fridge, one Coolar fridge can generally cool vaccines for up to 4,000 people. This year, we are conducting pilot tests in Ethiopia, Rwanda and the Philippines with partners like Medecins Sans Frontieres (MSF or Doctors Without Borders).” Julia Römer

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Chivas The Venture aims to find exceptional start-ups that use business innovatively to transform communities and solve global challenges. More than 2,500 of the world’s new generation of social entrepreneurs and innovators from around the globe applied. Coolar is just one of 27 startups with a mission to create positive change that have been selected as finalists in Chivas The Venture. After the public vote, the finalists will attend a jury pitch in New York, which will further reward the most convincing social start-ups with a share of $750,000 in funding. Julia and her team now have the chance to receive a part of The Venture’s total $1 million fund and connect with influential mentors to accelerate their growth – and ultimately transform the world.

VOTE FOR COOLAR: www.theventure.com/global/en/finalists/coolar

THE HUNDERT // SEGMENT

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THE HUNDERT // SEGMENT

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THE HUNDERT // SEGMENT

Women at the printing press –

ANZEIGE LASERLIN

No matter what, working at the printing presses, in customer service, or in marketing – LASERLINE employs about just as many women as men in all departments, which is how it has been since the very beginning. In the past years, 20 young women started out as trainees at LASERLINE and work together with their colleagues to continue the Berlin printing center‘s success. DISCOVER THE WORLD OF LASERLINE.

THE HUNDERT // SEGMENT

– daily business at LASERLINE

LASERLINE Druckzentrum · Scheringstrasse 1 · 13355 Berlin · Tel. 030 46 70 96 - 0 · www.laser-line.de

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THE HUNDERT // EDTECH

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THE HUNDERT // TRAVEL

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THE HUNDERT // WEARABLES

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THE HUNDERT // AGRITECH

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M A E T A I D E M F K N

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163

Founder / Startup

Country

Alexandra Anghel / Appticles Alise Semjonova / Infogram Amber Atherton / My Flash Trash Andrea Pfundmeier / Boxcryptor Angélique Zettor / Genymobile Anike v. Gagern / tausendkind Anita Klasanova / Roobar Anna Alex / Outfittery Anna Andersone / Froont Anna Polishchuk / Allset Annabelle Diamantino / Video Recruit Anushka Beltram / Travel Starter Barbara Muckermann / Yonderbound Barbara Labate / Risparmio Super Basak Taspinar-Degim / Armut Bianca Gfrei / kiweno Brynne Herbert / MOVE Guides Céline Lazorthes / Leetchi Chiara Burberi / Redooc Chloé Roose / Take Eat Easy Christina Kehl / Knip Dalia Lasaite / CGTrader Debbie Wosskow / Love Home Swap Demet Mutlu / trendyol Dragana Djermanovic / BeeShaper Edyta Kocyk / SiDLY Eleftheria Zourou / Doctoranytime Elina Berglund Scherwitzl / Natural Cycles Elisa Fazio / Flazio Emma Huovinen / MyNextRun Emmanuelle Vin / AMIA Systems Filipa Neto / Chic by Choice Genna Elvin / TaDaweb Gina Tost / Geenapp Gioia Pistola / Atooma Gloria Molins / Trip4real Gulnaz Khusainova / EasySize Heidi Rakels / GuardSquare Ioana Hasan / Smart Bill Irina Alexandru / Vector Watch Janna Bastow / ProdPad Janneke Niessen / Improve Digital Jeanette Dyhre Kvisvik / Villoid Jennie Mc Ginn / Opsh Jenny Wolfram / BrandBastion Joanna Drabent / Prowly Joanna Grzelak-Piaskowska / BookLikes Josipa Majic / ID Guardian Jutta Haaramo / Stylewhile Kaidi Ruusalepp / Funderbeam Karoli Hindriks / Jobbatical Kate Unsworth / VInaya Katharina Klausberger / Shpock Kinga Jentetics / PublishDrive Ksenija Rostova / Inselly Lea von Bidder / Ava Lea-Sophie Cramer / Amorelie Lela Dritsa Psarros / Nannuka Leslie Cottenje / Hello Customer Liat Mordechay Hertanu / 24me Lisa Terziman / Fentury Liubou Pashkouskaya / Red Rock Apps Maja Mikek / Celtra Maria Martín / Tiendeo Marta Esteve / Soysuper Maryna Kuzmenko / Petiole Meryl Job / Videdressing Mette Lykke / Endomondo Milda Mitkute / Vinted Natalie Masrujeh / Teach ‚n Go Nina Angelovska / Grouper Nora Khaldi / Nuritas Olga Peters / QualySense Orit Hashay / Brayola Pauline Laigneau / Gemmyo Raffaela Rein / CareerFoundry Rhona Togher / Restored Hearing Rossi Mitova / farmhopping Sarah Wood / Unruly Sasha Olenina / StudyQA Silje Vallestad / bSafe Sofia Pessanha / Unbabel Sona ´ Pohlová / Ecocapsule Stina Ehrensvard / Yubico Suzan Claesen / Crowdyhouse Taisiya Kudashkina / tulp Tamar Yaniv / Preen.Me Theresa Steininger / Wohnwagon Tiffany Hart / 7write Triinu Magi / Neura Ülane Vilumets / Like A Local Guide Ulla Engestrom / ThingLink Urska Srsen / Bellabeat Verena Pausder / Fox & Sheep Virginie Simon / MyScienceWork Vladka Teskova / TeskaLabs Yana Vlatchkova / Swipes Yasmin de Giorgio / The Grassy Hopper Zara Martirosyan / inKin Zsuzsa Kecsmar / Antavo

Romania Latvia United Kingdom Germany France Germany Bulgaria Germany Latvia Ukraine Czech Republic Slovenia Monaco Italy Turkey Austria United Kingdom France Italy Belgium Switzerland Lithuania United Kingdom Turkey Serbia Poland Greece Sweden Italy Finland Belgium Portugal Luxembourg Spain Italy Spain Denmark Belgium Romania Romania United Kingdom Netherlands Norway Ireland Finland Poland Poland Croatia Finland Estonia Estonia United Kingdom Austria Hungary Latvia Switzerland Germany Greece Belgium Israel Moldova Belarus Slovenia Spain Spain Ukraine France Denmark Lithuania Cyprus Macedonia Ireland Switzerland Israel France Germany Ireland Bulgaria United Kingdom Russia Norway Portugal Slovakia Sweden Netherlands Russia Israel Austria Netherlands Israel Estonia Finland Croatia Germany Luxembourg Czech Republic Bulgaria Malta Armenia Hungary

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WHERE THEY STARTED

Find out where in Europe our featured founders started. Many of

3 Ireland

6 United Kingdom

4 France

Netherlands 3 4 Belgium 2 Luxembourg 3 Switzerland Monaco 1

2 Portugal

164

4 Spain

them have expanded, opened offices elsewhere and operate globally, but their stories as founders began in Europe.

Sweden 2 4 Finland 2 Norway

2 Russia 3

Estonia 3

2 Denmark

Latvia

2 Lithuania

1 Belarus

3 Poland

6 Germany Czech Rep.

2 Ukraine 2

1 Slovakia

3 Austria 2 Slovenia

1 Moldova

2 Hungary 2

3 Romania

Croatia 1 Serbia

4 Italy

1 Armenia

Macedonia Bulgaria 1 2

2 Greece

Turkey

Malta 1

1 Cyprus 4 165

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Design is who you are. BALÁZS TARSOLY, OPERATION BUTTERFLY

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