TheatreMagic ::: March - May 2021

TMagic_March-May 2021_11 Single Pages.pmd1

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd2

02-04-2021, 22:49

COVID Maskless Solution with Wolf AirMask! filters present in the market, this equipment doesn't have any filters or discharge any harmful chemicals or UV rays. The product is CE certified, RoHS Compliant, and has been tested and approved by various NABL labs. Generated naturally in good numbers near the waterfalls, oceans etc, Negative ions are scientifically proven to have health benefits and act as liveliness enhancers.

After a year-long wait, the theatres are finally operating, ushering in people to watch cinemas on the big screen again. But the scare of COVID 19 and the restrictions imposed to safeguard the public are still taking a huge toll on them. To help the entertainment sector, a team of scientists and innovators from All about Innovations have come up with a unique ion-based COVID solution, Wolf AirMask, a maskless solution that produces trillions of negative ions ambient air.

These negative ions discharged from the Airmask attach themselves to the positively charged S protein cells of Coronavirus and completely neutralize them. The ion generator discharges approx. 10-100 trillion electrons per second and effectively covers a 1000 sqft area. The core component of Wolf AirMask is imported from Denmark and the product is designed in India. Wolf AirMask is also winner of business mint nationwide awards for best COVID solution and MSME time to leap award for social innovation of the year 2020.

With 99.9% efficacy in neutralizing viruses and bacteria, Wolf AirMask provides real-time protection and a 24*7, 360-degree shield not just for the audience but for everything and anything inside the theatre, including the plush seats, theatre screens, and even the projector/ equipment present in the room.

Interestingly, unlike the regular air

Alternate Revenue for DRC Cinemas, Mysore Recently, DRC Cinemas hosted an event providing its space for a TEDxYadavagiriED; a half-day conference hosting a well-curated series of talks for the culturally refined residents of the Heritage City of Mysore. This has served to be as a good alternate source of revenue for the cinemas post the pandemic.

“We are happy to have hosted TEDxYadavagiriED at DRC Cinemas.

It was a great evening where renowned speakers shared their knowledge and insights on the education of future. It was a different and interesting experience to host an event at our movie auditorium.” Says Vaishali Hanumanth, Managing Partner of DRC Cinemas. This is the first time such event took place in the region and DRC seems to be positively hopeful about hosting many more such events further.

Kiran Reddy Onboard as the New Key Shareholder at Qube Cinema

Kiran Reddy, SPI Group is now the key shareholder of Qube Cinema through his investment firm. Being a well-wisher of Qube, the company greatly admires his desire to do his tasks right and make customer experience the hallmark of the SPI brand. Qube Cinema is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and postproduction companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema has been a leading provider of technology in the film, video and audio domains and has pioneered several technology revolutions over the last three decades. The company was instrumental in bringing computer-based digital non-linear editing to India with Avid Technology, transforming the industry and forever changing the way Indian film and television programs were edited. The company subsequently brought digital cinema sound to India with DTS and helped Indian cinema leapfrog a generation, form mono sound directly to digital.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd3

02-04-2021, 22:49

TM-3

Miraj-Galalite Partner for their 100 screen Project Forging partnerships and building relationships with fellow businesses are vital to the progress of a business in any industry, and the cinema industry is no different. Galalite Screens, the leader in cinema screen technologies, has announced a strategic partnership with the Miraj Group, which includes providing 100 screens to Miraj Cinemas in the next 13 months, up to March 2022, for their upcoming projects. What makes this partnership even more solid are the cutting-edge products from the house of Galalite.

Galalite's most sought-after screens are going to be powered with their recently launched Lensray Technology for accomplishing this 100 Screen Project. For those of you who do not know, Galalite's Lensray Technology is aimed at significantly reducing visual noise, and therefore, leads to a truly superior visual experience when compared to other cinema screens.

Commenting on the partnership, Amit Sharma, Managing Director (Entertainment) - Miraj Group, said "Miraj Group has always believed in enhancing a movie viewer's experience. With innovation at the core of our philosophy, we have remained mindful in choosing our partners. Our long-established relationship with Galalite is a testimony to how our companies' belief systems and purpose are aligned. I am sure that this partnership on the 100 Screens Project will also bring in great value."

Pinkesh Kumawat, Manager (Purchase) - Miraj Group, also said "We have been associated with Galalite Screens ever since Miraj Cinemas began. Taking pride in this association, we are happy to share that the maximum number of the screens at Miraj Cinemas have been purchased from Galalite. They are our trusted partners who have been supporting us in achieving great

TM-4

milestones, and we are sure that they will continue to do so in our journey to growth.

"Speaking on the occasion, Yusuf Galabhaiwala (Director of Operations) - Galalite Screens, said, "Miraj Group has been our esteemed client since 2013, and we are truly honoured to have a fruitful and long-established relationship with them. The trust our clients have on us makes us feel grateful as well as proud, especially in these uncertain times. The Galalite family is excited about this partnership, and we believe that it is only partnership, co-creation and team spirit that can help bring progress and purpose to both organisations."

PVR to Invest 150cr across the Country Next Fiscal Multiplex major PVR plans to invest 150 crore to open up to 40 screens across the country in the next fiscal.

The company's target of having 1,000 operational screens has been pushed by a year due to the

outbreak of the COVID-19 pandemic to the end of fiscal 2022-23, a top company official has said. "We had to push back our plan by exactly a year because of the pandemic ... By the end of the financial year 2022-23, we should be able to reach 1,000 screens," Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd told PTI. The company, which added 9 new screens this week in Mysuru and Kanpur, plans to add 30-40 new screens in the next financial year beginning April 1.

Bijli said 150 crore would be outlay for the opening of new screens in the next fiscal.

Bijli said a strong content pipeline of star-studded Indian and regional films as well as foreign language films along with an aggressive vaccination drive in the country will bring back audiences to the cinema.

"We have had a mixed couple of last months. Not very exciting because no big Hindi movie got released.

Hindi movies will start releasing from April 2021. We have a strong content pipeline. The year (next fiscal) looks very promising," he added. When asked if the company is also looking for acquisition opportunities for adding screens, Bijli said the company always looks at the options available. "There is no one approach for growth. We keep an eye out for all sorts of opportunities as long as they make sense in terms of numbers, location," he noted.

The multiplex industry has been one of the worst impacted segments due to the outbreak of the COVID-19 pandemic. The government allowed cinema halls across the country to operate at full capacity from February 1 last year with adherence to COVID-19 safety protocols. Prior to that, multiplexes and cinema halls were operating at 50 per cent sitting capacity in accordance with the Unlock-5 guidelines issued by the government following the pandemic. Multiplexes and cinema halls were closed for almost seven months and opened in October last year.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd4

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd5

02-04-2021, 22:49

PVR had reported a consolidated net loss of 49.10 crore for the third quarter ended December 2020, as it continued to be impacted by the COVID-19 pandemic. The company had posted a consolidated net profit of 36.34 crore in the same quarter last fiscal. Revenue from operations during the period under review stood at 45.10 crore, down 95.04 per cent from 915.74 crore in the corresponding quarter a year ago.

PVR Pictures Sees Revenue Returning to Pre-COVID Levels in FY22 Film production and distribution firm PVR Pictures expects its revenue to return to pre-COVID levels in FY22 backed by a strong pipeline of films, scheduled to be released after March, said a top company official. The company has a strong pipeline of star-studded Indian and regional films along with foreign language films and expects the second half of FY 2021-22 to be even better than the pre-COVID. "For the entire financial year 2021-22, we would be back to the pre-COVID level. In the second half of FY 2021-22, we will actually exceed the pre-COVID level ... and we will have situations when big films will start clashing on certain dates and we will do our best to ensure that there is full optimisation", PVR Pictures CEO Kamal Gianchandani told PTI. He further said : The second half of FY 2021-22 would be better than the pre-COVID in terms of release schedule. PVR Pictures had a top line of 150 crore in FY 2019-20, but was impacted in the current fiscal due to pandemic-related disruptions.

In FY 2019-20, we were expecting to grow by 33 per cent and cross 200 crore in FY 2020-21, but unfortunately COVID damaged the entire year, he said adding in FY

TM-6

2021-22, we are expecting to go back to the FY 2019-20 level and beyond. According to Kamal Gianchandani, the rhythm in films release schedule is back, which was disrupted as production schedule was affected due to the pandemic.

In October, last year when cinema halls and multiplexes opened for public screening after remaining shut for nearly seven months, they were struggling to have new films for their viewers. During the pandemic, several producers had realised their films on popular OTT platforms like Netflix and Amazon as cinema halls were closed.

According to Gianchandani, both Cinema halls and OTT platforms would coexist. OTT and theatrical can thrive together and feed each other. It is good for customers and the filmmakers, producers and studio, as there are more revenue streams, he said.

While sharing the upcoming films, Gianchandani said in the last week of March film as ‘Godzilla and King Kong’ are coming. While films as ‘Radhe’ and ‘Satyameva Jayate’ have been announced specially for Eid and Maidaan in October. Even the regional films as ‘Pushpa’, ‘KGF II’, ‘RRR’ and Rajnikant's next film are coming from July to October, he said adding we are in touch with other producers, who are ready with release. Barring a few states, the cinema halls are operating with full seating capacity. Some of the states such as Maharashtra and Kerala are still continuing 50 per cent restriction. People are already back at cinemas, he added.

PVR Raises 800 cr; Issues Shares Through QIP Multiplex operator PVR Ltd has raised 800 crore by issuing shares to a set of investors through qualified institutional placement (QIP). The QIP witnessed an allotment of over 55.55 lakh equity

shares to eligible qualified institutional buyers (QIBs) at a price of 1,440 a piece. "The fund raise committee of the company... approved the issue and allotment of 55,55,555 equity shares to eligible QIBs at the issue price of 1,440 per equity share, aggregating to approx 800 crore," PVR said in a regulatory filing.

PVR said the issue opened on January 27, 2021 and closed on February 1, 2021. Shares of the company were trading 0.29 per cent higher at 1,529.30 a piece on the BSE.

Exhibitors, Producers Welcome 100% Occupancy in Theatres Film exhibitors, producers and cinema hall owners on Sunday hailed the Centre's decision to permit movie theatres across the country to operate at 100 per cent capacity from February 1 last year. The insiders said the move would help the industry recover from the coronavirus pandemic-induced losses. Union Minister for Information and Broadcasting Prakash Javadekar released a new set of Standard Operating Procedures (SOPs) to help functioning of cinema halls with adherence to COVID-19 safety protocols. Adequate physical distancing, mandatory face masks and sanitisation of auditorium after every screening are among the latest SOPs issued by the Ministry of Information and Broadcasting on Sunday, after the government

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd6

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd7

02-04-2021, 22:49

allowed cinema halls to operate at 100 per cent occupancy. Digital booking of tickets and staggered show timings to avoid crowding will be encouraged, the minister said, releasing a set of the Standard Operating Procedures (SOPs).

The Producers Guild of India, headed by producer Siddharth Roy Kapur, took to Twitter and wrote that lifting of the occupancy cap was a necessary step to revive the industry.

"We welcome the decision of MIB India to allow 100% capacity in cinemas from February 1 and extend our sincere gratitude to Honourable Prakash Javdekar and everyone involved in facilitating this important step in our industry's recovery," the Guild tweeted. The Multiplex Association of India also took to Twitter and shared that they were grateful to Javadekar for the decision and thanked actor-BJP MP Sunny Deol for his support. "We are deeply grateful to Hon. Minister Prakash Javdekar & MIB India for allowing 100% seating capacity in Cinemas from 1 Feb. We would like to extend our gratitude to Hon. MP Sunny Deol for his leadership and support," the tweet read. According to new guidelines, no film shall be allowed to screen in containment zones and states and union territories may consider "proposing additional measures" as per their assessment.

Post lockdown, the Centre had allowed reopening of theatres and multiplexes in several regions, including Delhi, parts of Madhya Pradesh and Gujarat on October 15, 2020 with 50 per cent occupancy, functioning with stringent dos and don'ts, keeping in view the new normal. Theatres in Maharashtra and Chhattisgarh opened last November, whereas cinema halls in Tamil Nadu and Kerala resumed operation in early January. Gautam Dutta, CEO, PVR Limited, said allowing 100 per cent occupancy in cinema halls would give the multiplex industry a "much needed boost."

"This move would give confidence to the producers to release their much awaited films and audiences to

TM-8

Diwali. The first film to bell the cat would probably be ‘Sooryavanshi’, which the entire industry has been waiting for to bring the audiences back to theatres.

return to the cinemas to watch their choicest movies in the company of their loved ones," Dutta said in a statement.

Echoing a similar sentiment, Alok Tandon, Chief Executive Officer - INOX Leisure Ltd, said relaxation of seating norms was a "vital pre-requisite" to help rebuild cinema exhibition in the country. Tandon said the decision would now encourage producers to roll out their release slate of films. "This would ease the apprehensions in the minds of content producers and studios, who may now announce the release dates of their movies. We now look forward to the State Governments to provide us the nod to implement the revised guidelines," Tandon said in a statement. Due to the shutting down of cinema halls for more than six months last year, many big ticket films, including Akshay Kumar's ‘Laxmii’, Vidya Balan-starrer ‘Shakuntala Devi’ and Amitabh Bachchan's ‘Gulabo Sitabo’ -- had a direct-to-digital release. Only a handful of Hindi films have so far opened theatrically, including Manoj Bajpayee-fronted comedy ‘Suraj Pe Mangal Bhari’, Kiara Advani-starrer ‘Indoo Ki Jawani’ and ‘Shakeela’ and ‘Madam Chief Minister’, both headlined by Richa Chadha. Tent pole Hindi movies ’Sooryavanshi’, ‘83’ and ‘Laal Singh Chaddha’, which were pushed due to the pandemic are still awaiting a release date. With the permission to cinema halls to run on full occupancy, the industry now doesn't have "any excuses" to hold back release, Bihar-based exhibitor Vishek Chauhan said. "Now, the industry needs to plan out a proper release strategy. What we can't afford is to overcrowd, clash our films on holidays - Eid, Independence day,

"Once its release date is announced, within a week 20 films will be announced. This is a great news for exhibitors. Finally Bollywood has no excuses left," Chauhan told PTI. While the debate on the future of cinema halls due to the dependence on OTT platforms has only raged since the pandemic, producer Tanuj Garg is hopeful that the latest decision by the government will usher in an era of coexistence.

"Good news. Back to 100% capacity for cinemas soon. Contrary to perception, I don't believe the theatrical medium will ever pass away in #India. Time for OTT and cinemas to co-exist peacefully," Garg, who is backing Taapsee Pannu's ‘Looop Lapeta’, tweeted.

Oscars 2021: ‘Jallikattu’ Exits Race, Short Film Bittu Moves to Next Round ‘Jallikattu’, India's official entry in the Best International Feature category at the 93rd Academy Awards, is out of the Oscars race but the country is still in the fray with short film ‘Bittu’ advancing to the next round in Best Live Action Short Film segment.

‘Jallikattu’, a Malayalam-language movie directed by filmmaker Lijo Jose Pellissery, is not part of the shortlist of 15 features that will be vying for a spot in the final five, the Academy of Motion Picture Arts and Sciences (AMPAS) announced recently.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd8

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd9

02-04-2021, 22:49

• S P E C I A L F E AT U R E •

Cinépolis:

Setting Steady Through the Pandemic At a time when top multiplex players in the world had put a pause on or slowed down their screen expansion plans, Cinépolis the 2nd largest cinema exhibition chain in the world, continues to bet big on the Indian movie and exhibition industry yet again….

Just how much confidence the company has for the India market is shown by the slew of new openings in major Metro cities, across the country. These new multiplexes are state-of-the-art entertainment centres, designed to provide Indian audiences with a world class movie experience.

SGC provides varied seating options including traditional as well as recliner seating to its discerning patrons.

The next opening was Cinépolis BSR Sentosa, Thoraipakkam, Chennai.

This 8-screen multiplex is the largest

Cinépolis in Tamil Nadu and also marks our entry into the bustling metropolis, Chennai. It offers the best

First, was Cinépolis Seawoods Grand Central Mall, NaviMumbai. This 11-screener gigantic multiplex has all the bells and whistles of a high-end multiplex including DOLBY Surround Sound, 4DX or seat motion technology from Korea as well as IMAX. The swanky 5-star interiors are a marvel all on their own. Cinépolis

TM-10

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd10

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd11

02-04-2021, 22:49

• S P E C I A L F E AT U R E •

in technology including the global brand, RealD 3D as well as a delightful food and beverages experience through the gourmet café, Coffee Tree.

Cinépolis Airia also houses another Cinépolis global brand, Cinepolis Junior - an Audi designed specifically for kids. With bean bags and cushy

This year Cinépolis also opened the first Cinépolis in the Millennium city, Gurugram. Cinépolis Airia, spoils its patrons for choice with 7 screens to choose from. This multiplex also marks the entry of Cinépolis's global brand MACRO XE into the country.

MACRO XE provides a thrilling experience like no other. An Audi specifically designed from the ground up to enhance actionsequences and bring to life largerthan-life visuals and jaw-dropping audio, this truly is a macro experience. And that's not all,

TM-12

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd12

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd13

02-04-2021, 22:49

• S P E C I A L F E AT U R E •

sofa as well as lounger styles to choose from and a special play zone inside the Audi - this truly is an experience for tiny tots and parents alike!

All the above openings were post reopening of the cinemas, during the November and December period.

Pre-lockdown, Cinépolis had already opened cinemas in Visakhapatnam, Veraval as well as another in Bangalore, taking the total number of screens opened in 2020 to 39.

These openings also enabled Cinépolis to reach the very important milestone of having 100 cinemas in the India market.

Devang Sampat, CEO Cinépolis India said, "2020 has been very challenging for the entire movie industry and for the exhibition industry in particular. However, in just the last few weeks of 2020, we have seen two big releases from Hollywood, which have performed well at the Box Office. We believe

TM-14

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd14

02-04-2021, 22:49

• S P E C I A L F E AT U R E • that these performances will influence Bollywood producers to begin releasing their own blockbuster line-up, very soon.

As for Cinépolis, we recently opened 3 new multiplexes in Metro locations (Mumbai, DNCR and Chennai), increasing our screen count by 26.

These openings go a long way in showing just how much confidence we have in the long-term business prospects of the industry, here in India. And this 2021, we will continue to focus on what we do best, which is film exhibition."

Finally, 2020 will long be remembered as a year which challenged the very core of the exhibition business. However, the challenge has been met head-on and with firm resolve. The year 2021 has brought with it, new beginnings and hope in the form of a very promising movie line-up. The entire industry is now in process of moving past all the challenges and we see a bright future, going forward.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd15

02-04-2021, 22:49

TM-15

TMagic_March-May 2021_11 Single Pages.pmd16

02-04-2021, 22:49

TMagic_March-May 2021_11 Single Pages.pmd17

02-04-2021, 22:49

• INDIA PLEXING •

Victory Cinema:

A Limelight to Bengaluru West Featuring a seating capacity of 505 with sound amplifiers currently to be the only single-screen cinema in the state of Karnataka with the Series 4 4K RGB laser projection with Clarus Silver Screen for the best visual experience.

The venue today, aims to combine both worlds - the world of luxury that a swanky multiplex would offer, with the world of large screen delivering impressive sound that a single screen could best offer.

Victory Cinema in Kamakshipalya, Bengaluru, opened to the public recently this new year just before the release of the mega Tamil

TM-18

blockbuster ‘Master’ which hit the international top charts recently.

It was previously known as Vishal Theatre and prior to that, as

Rudreshwara Theatre. In 1983, Rudreshwara Theatre opened on Kamakshipalya, Magadi Main Road, Bangalore. However, Victory Cinema

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd18

02-04-2021, 22:49

• INDIA PLEXING • is now given a whole new face emerging as a distinct entity.

The comprehensive rebuild took about a year and a half.

From Where It All Began It all started from R. Veeranna's family who owns and runs Victory Cinema and Veeresh Cinemas I and II on Magadi Road, Bangalore.

R. Veeranna had been an eminent film exhibitor of Bangalore; awarded with the Presidential Medal for his contribution to the exhibition sector.

He died in May, 2017; post which his son K. V. Chandrashekara and grandson L. C. Kushal worked tirelessly to rebuild Victory Cinema for several months. The venue today, aims to combine both worlds the world of luxury that a swanky multiplex would offer, and the world of large screen with impressive sound that a single screen could best offer.

Featuring Best-of-the-Best Victory Cinema features a seating capacity of 505, Dolby Atmos, Harman's JBL speakers, Crown amplifiers, and is currently the only single-screen cinema in Karnataka with the Series 4 4K RGB laser projection from Barco with Harkness Clarus Silver Screen. The cinema also does away with paper movie posters in its main hall in favour of three Samsung professional display televisions that continuously show movie posters in 4K resolution while introducing the audience to other features and specialities of the theatre. Of course, feeding the data onto such TVs has always been a burden. However, Bangalore-based Artificial Intelligence company Intelisa, teamed up with Victory to let theatre staff upload pictures and videos to a cloud, and a proprietary module devised by Intelisa physically connected to the 4K display TVs through the HDMI port which wirelessly connects to the theatre Wi-Fi network and seamlessly downloads, stores and plays the desired content. This already seemed to be a huge hit among the crowds visiting the property.

K. V. Chandrashekara and L. C. Kushal believes that 2021 could prove out to be a record year for the movie theatres in cities like Bangalore, where competition between films in several languages to occupy the relatively fewer screens is seemingly intense.

operates 24*7. Victory Cinema has been quite active on social media, so one could get the updates on the cinema's latest updates there.

Victory Cinema's online ticketing is already available via BookMyShow and will soon be available on other networks. The theatre uses the Vista comprehensive ticketing module which is supported by a server that

Shireen and Raghav of TheatreWorld, Madhusudan K J of Cinionic, Kushal L C and Chandrashekar K V of Victory Cinemas during the Cinema Inaugural

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd19

02-04-2021, 22:49

TM-19

• S P E C I A L F E AT U R E •

INOX INSIGNIA:

Gurugram's First Ever Luxury Cinema Who says the pandemic has brought down the glitz and glimmer of the cinema kingdom? Right from bespoke interiors and opulent recliners to effortless food ordering with a butler-on-call, this 7-star luxurious property spread over 4 screens and 120 seats offers an unparalleled experience to its patrons making the Ardee City Mall, the latest destination stop for exclusive cinematic experiences in the entire NCR. INOX has announced the launch of INOX INSIGNIA at the Ardee City Mall at Sector-52. The 4 new screens and 120 seats soaked in 7-Star luxury will offer an unparalleled and an opulent cinematic experience to INOX's patrons, not just in Gurugram, but the entire NCR. A convergence of four exclusive auditoriums at Ardee Mall, INSIGNIA aims to redefine movie watching, by blending luxury throughout the course of the visit.

Whether it is about check-ins, projection & sound, ordering food or

INOX has been consistently making endeavours for its viewers to redefine the cinema experience across the country, blending top class luxury, impeccable services and bestin-class technology with its irresistible offers for its viewers.

TM-20

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd20

02-04-2021, 22:49

• S P E C I A L F E AT U R E • enjoying the comfort of the recliners, patrons are in for the slickest of experiences at INSIGNIA. The multiplex has been designed in a modernised and stylised art deco feel, seamlessly merged into a modern design fabric. The glamour and luxury coupled with the warmth of the lavish live food counters would ensure plenty of cherished moments for the patrons.

What makes INSIGNIA ultraluxurious?

Personalised ticketing services: Starting with dedicated reservation lines, to a dedicated host to escort the guests to their seats, INSIGNIA guests will be pampered with personalised services.

patterns, complimenting the signature recliners crafted in Italian stich-art leather with micro-

Bespoke interiors and opulent recliners: Uber luxurious art deco interiors, boasting of gorgeous

INOX on its Way to the 150 Multiplex Milestone India's leading cinema chain, INOX Leisure Ltd announced the launch of its 3 new multiplexes.

With the opening of 2 multiplexes in Gurugram and 1 in Salem, INOX has reached the milestone of 150 multiplexes in the country, operating a total of 637 screens. The multiplex has been designed in a modernised and stylised art deco feel, seamlessly merged into a modern design fabric. The glamour and

luxury coupled with the warmth of the lavish live food counters would ensure plenty of cherished moments for the patrons.

Adding to the INSIGNIA edition, the new INOX at Sapphire 90 Mall at Sec-90 Gurugram offers 4 screens with 752 seats, offering a contemporary experience, enabled with digital experiences and refreshing interiors. With these 2 launches, INOX now operates

14 multiplexes with 50 screens in the National Capital Region. Volfoni 3D Technology, Interactive Box Office, Fast Ticket & Fast Bites Kiosk are the key highlights to this property.

INOX has added a new city to its national wide presence with the launch of a 3-screen multiplex in Reliance Mall, Salem, Tamil Nadu.

The new state-of-the-art ultramodern multiplex will offer a neverbefore experience to the citizens of

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd21

02-04-2021, 22:49

TM-21

• S P E C I A L F E AT U R E • adjustable headrests controlled by a touch-screen panel.

Live gourmet delights from menu curated by Vicky Ratnani: Open food counters in the lobby, serving delectable food from a menu curated

by Master Chef Vicky Ratnani.

Effortless food ordering with a butler-on-call: To relish the exciting menu, or for any other assistance, patrons press the Butler-on-Call button on the touch panel, from the comfort of their recliners, to enjoy the dedicated services of a butler State-of-the-art sound and screen technologies: The explosive surround sound by Dolby ATMOS duly compliments Volfoni's Smart Crystal Diamond Solutions screen and brings the movie to life.

Uniforms crafted by Arjun Khanna: Each attendant in the INSIGNIA premises is styled by exclusive

uniforms crafted by celebrity designed Arjun Khanna.

our audiences. Having seen through the difficult phase, it is time that we get back to our normal buoyancy, well complimented by the flow of great quality content. We are extremely excited about reaching the 150 multiplex milestone, which is

a result of sheer commitment of our teams over the past 2 decades.

I take this opportunity to invite our patrons to visit our properties across the country to enjoy safe and secure cinema viewing experience offered by us at INOX."

Salem through its 3 screens and 801 seats. With the launch of INOX's multiplex in the city of Salem, INOX now operates 34 screens across 6 properties in the state of Tamil Nadu.

The cinema offers the best of laser projection with integrated Dolby Atmos sound with comfortable recliner seats to its patrons.

Speaking on a historic occasion, Alok Tandon, Chief Executive Officer - INOX Leisure said, "The induction of 3 new properties with 11 screens depicts our commitment to our growth plans. As we prepare ourselves for the year 2021, which we believe is the year of cinema entertainment; we are gearing up to enthrall our patrons with experiences like never before. Be it the ultraluxurious INSIGNIA theatres in Gurugram or the 3-screen property in Salem, we are crafting experiences which are inviting and aspirational for

TM-22

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd22

02-04-2021, 22:49

• INDIA PLEXING •

Miraj Cinemas:

The Bold and Splendid Move!

Resuming with aggressive expansion plans amidst unpredictable circumstances, this cinema chain had already made an incredible finish to a '100 screen success'. Only post which the Covid-19 pandemic upended the entire entertainment industry bringing theatrical showcase of films to a screeching halt.

The nine-month gag order impacted the entire cinema business end to end, right from shoot to release to exhibition. But that seemed to deter no intentions which this cinema has strongly set for itself…

In a bold move, Miraj Cinemas launched three brand new properties in Tamil Nadu's Coimbatore, Karnataka's Raichur and Hyderabad's Chandanagar while cinema distribution and theatrical release was only beginning to crawl back in action. The Covid-19 pandemic upended the entire entertainment industry bringing theatrical showcase of films to a screeching halt. It was a nine-month gag order that impacted the entire cinema business end to end, right from shoot to release to exhibition. Many titles resorted to OTT release to cut facing major losses.

Miraj Cinemas on the other hand held its ground and made a stellar come back by not only opening three properties but also announcing an active pipeline of launches in the coming months. This move was not just to encourage trade and industry but also motivate a cinema loving

nation to come back to their theatres and take a step towards leading a normal life as one knew prior to that of the pandemic struggle.

In 2019 Miraj Cinemas made an incredible finish to 100 screens and announced a dozen more to see completion in 2020 before the Coronavirus hit the globe. Resuming

its plan to put a theatre in every corner of the country, the young theatrical chain opened back its doors for business with the all new launch of a 5 screen, 1257 seater property in Coimbatore, marking the brands entry into Tamil Nadu and achieving a benchmark of 50th property in the chain. The expansion in Tamil Nadu

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd23

02-04-2021, 22:49

TM-23

• INDIA PLEXING • Indian, Continental and Oriental.

Safety measurements and COVID-19 protocols are being observed thoroughly at the property.

The multiplex made social distancing marking at every stage and has also encouraged ticketless entry to avoid crowding at the theatre. Besides these, constant sanitisation initiatives after each shows are strictly followed, pre-packed food and touchless pay points have been organised to ensure health and safety of its patrons.

itself will be bolstered with 4 more multiplexes in Chennai. While a 4 screen plex was opened recently in Raichur on October and post which one was opened in Telangana the following month; alongside reopening its existing properties.

The Covid-19 scare did not quite seem to have put the brakes on the brand's growth plans. Miraj Cinemas' fourscreen property in Raichur is the first multiplex go be aligned with the operator's plans to expand into tier 2 and tier 3 markets.

quality to its audience. The plex is also enabled with a world class 3D projection to lure all. While the Dolby Atmos linear sound and recliner seating arrangements add up to an immersive moviegoing experience. Both the properties have carefully included gastronomic delights to extend its audiences with a full-service package. A live kitchen 'Chef's Corner' has been installed to offer a wide range of cuisines line

As for Tamil Nadu market, 2021 will also see 4 more properties being added just in Chennai while other parts of the state are also being explored. Also stating, expansion in South India has also been charted out carefully by the Mumbai headquartered Multiplex chain.

On the anvil is an addition of 30 more screens in South India by 2021 and this aggressive expansion will be fuelled by an additional investment of 200 crores by the company considered to an internal form of accrual and mix of debt and equity.

Rendezvous in Raichur Coimbatore Conversations Miraj's brand new 5 screen property in Coimbatore boasts of 1257 seating arrangements along with the installation of laser projector displays its gives an unmatched picture

Miraj Cinema's foray in Raichur is an interesting one. It's the first property to open up after lockdown and also does give in the first multiplex experience to this fort city. The chain's grand entry into this unchartered territory is marked with

"India's 9000 screens cater to 30% of its population, the spending capacity is therefore not even half explored. Most places are Multiplex starved, hence there is a huge potential for the business to grow. Year on year box office collections of certain films in a territory or a city clearly shows that growth of plexes and box office collections has a directly proportional.

Chandrapur and Akola from our stable are classic case studies. This phenomenon also drew our attention to places with perhaps half a million population but not Multiplex catering to them. There were no collections from places like Gurdaspur or Chandrapur till we added a theatre, so using that as a model will be penetrating into the tier II and III markets".

Theatrical showcase will continue being cinema's primary destination. Yes, the pandemic did bring about a setback but with the opening of the economy it has shown revival and it will catch on a top gear mode soon. I have to quote Raj Kapoorji here- The show must go on!"

- Amit Sharma Managing Director, Miraj Cinemas TM-24

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd24

02-04-2021, 22:49

• INDIA PLEXING • a 4-screen property with 740 seats, 3D experience and sofa seaters.

The theatre is supported by BARCO projectors and sound system JSD 60 processor, amplifiers and speakers of Pulz make. There is a considered provision for a 5th screen aligned too. The brand promises a highquality moviegoing experience with a larger than life cinema and thereby becoming an entertainment destination offering a multiplex experience at a competitive pricing.

Luxurious interiors, with delectable gourmet food and world-class service are some of the key highlights of the property in Raichur. Situated alongside Gunj road within the heart of the city, this cinema houses 65,500 sqft of built up facility and has an extensive car parking facility for hassle free parking of vehicles.

recliners to provide ultimate comfort and uninterrupted viewing.

Upcoming Launches Hyderabad Happenings Miraj expands its footprint in this city of cine lovers yet again -Hyderabad.

Miraj Cinemas' Geeta in Chandanagar, Serillingampally Municipality, Ranga Reddy is an amalgamation of comfort and world class technology. Tapping into the city's high-movie consumption rate, the new property is installed with 4 screens with new-age technologies like Dolby Atmos sound system, and avant-garde projectors. With an opulent ambience, the theatre also has multi cuisine options that add to the viewing experience and the

Miraj Cinemas on the other hand held its ground and made a stellar come back by not only opening three properties but also announcing an active pipeline of launches in the coming months. The Mumbai based multiplex chain is lookingat aplush

5-screen offering in Kolkata; poised to make a lasting impression on Bengal grounds pushing its overall screen count to 140. On the other end of the country, Miraj's home turf Jaipur will see an avantgarde presentation under its Premium Large Format brand, Miraj Maximum.

It seems that the lavish architecture will give the patrons a venue for insta worthy clicks. Jaipur is a city with a Royal heritage and Miraj has taken inspiration from royalty but infused it with glamour of cinema making the interiors a visual treat.

Also stating, the chain's entry into Bharatpuris bound tobe the first theatre to open up in the city. A fine 2 screen property with recliners, 2K projection and equipped with 3D technology. The theatre promised to introduce the city to the real pleasures of cinema viewing.

Cut to the Capital, New Delhi is also expecting another Miraj property to jump start in the first half of 2021.

A 3- screen theatre that is 3D enabled has been planned for New Delhi, Shahdara.

While driving on the fast lane to expansion, Miraj Cinemas now records 144 screens at 50 multiplexes in 36 cities of 14 states spread across the country. Poised as one of the growth catalysts in the Industry, the brand has plans not just for the metros and mini metros but also penetrate the tier II and III markets.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd25

02-04-2021, 22:49

TM-25

• INDIA PLEXING •

Bharath Cinemas:

The Most Alluring Cinema in Kundapura

Besides being the first multiplex in Kundapura, this is the latest edition to Bharath Cinemas's existing screens located at Mangalore, Manipal and Shivamogga. This cinema chain has its reach in of the most alluring locations in the state. The latest addition of its multiplex in Kundapura has just added the new feather to its wings. The 4 screen multiplex accommodates 511 seats with 24 recliners and seems to on speedy growth towards expansion.

Directors Bala Shetty & Sudhir M Pai

Karnataka's fastest growing multiplex has spread its wings to Kundapura by bringing in professional and service oriented approach to the cinema exhibition sector.

The Kundapura Multiplex beautifully fits in the location with efficiently and modern architecture. Optimising the space Bharath Cinemas is poised to re-define movie viewing experience for its guests in & around Kundapura.

TM-26

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd26

02-04-2021, 22:49

• INDIA PLEXING • The 4 screen multiplex housed in the commercial complex named COASTAL CROWN - KUNDAPURA has a capacity of 511 seats with 24 plush recliners.

Besides being the first multiplex in Kundapura, this is the latest edition to Bharath Cinemas's existing screens located at Mangalore, Manipal and Shivamogga. This multiplex is equipped with advanced cinema technologies like 2K Digital Projection Systems along with latest advanced Panasonic Laser Projectors and digital sound powered by Dolby surround sound. Also, Harkness Silver Screen Claris Series with 2.7 gains for razor sharp visuals.

Bharath Cinemas has ensured seats having adequate leg room for the audiences with uncompromised comfort. The Bharath Cinema Multiplex has many features of customer friendly features like recliner seats, abundant leg space, paper-less ticket check-ins with scan of mobile screens, touch screen enabled ticketing facilities etc.

In modern times, cinema viewing is no longer a standalone experience.

It is a 'complete experience package' that includes- comfortable seats, variety of tasty food & refreshments, a memorable ambience, and of course the convenience of parking without any hassles.

Bharath Cinemas Kundapura has been designed by Architect Rahul Jhaveri from Mumbai.

This multiplex is fully air conditioned with state-of-the-art viewing experience and a high-tech digital projection technology nextgeneration 3D projections for a vibrant and exceptional 3D movie experience with excellent visuals and audio quality: a first of its kind for Bharath Cinemas Kundapura.

The Bharath Cinemas Kundapura Multiplex is situated with a swift approach from all major parts of the Kundapura city owing to its speedy access through the National Highway 66. This newly launched Bharath Cinemas Multiplex will give the movie lovers a destination to make their experience unforgettable.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd27

02-04-2021, 22:50

TM-27

• INDIA PLEXING •

DM Cinema:

First Cinema in Aizawl Aizawl's first movie theatre with cutting-edge technology and cinema audio solutions is now considered to be a huge breakthrough in the northeast. The town now dons a full-sized cinema screen and a 2K projection system capable of showing 3D films with comfortable seating for up to 140...

To deliver clear, intelligible sound at DM Cinema, CineTech Engineering Works installed a premium JBL Professional by HARMAN cinema audio system. DM Cinema is the first cinema in Aizawl, Mizoram. With comfortable seating for up to 140, a full-sized cinema screen and a 2K projection system capable of showing 3D films, DM Cinema provides an immersive experience for moviegoers. In order to ensure comprehensive coverage throughout the theater, DM Cinema hired CineTech Engineering Works to install a world-class cinema audio system. CineTech installed a state-of-the-art HARMAN Professional Solutions cinema audio system featuring class-leading JBL loudspeakers and Crown amplifiers.

"Being the first cinema in Aizawl, this was a huge breakthrough in the northeast," said Asad Rashid, Owner, CineTech Engineering Works.

"The support from the HARMAN Professional Solutions team was commendable, and enabled us to complete the installation within the designated time frame. For the installation at DM Cinema, we had to create a design that would have a shallow profile and produce quality cinema sound in a less-than-perfect acoustical environment. We decided to install JBL Professional C222 cinema loudspeakers along with JBL

TM-28

Professional 4642A cinema subwoofers and 8320 cinema surround speakers, powered by Crown DSi amplifiers and a JBL Professional CPi2000 cinema sound processor."

CineTech installed JBL C222 ScreenArray cinema loudspeakers as the main left, center and right speakers to provide smooth, accurate sound reproduction. C222 speakers combine patent-pending Dual Dissimilar Arraying and Acoustic Aperture Technology to deliver remarkably uniform coverage.

With a compact footprint, the C222 is perfect for small and medium multiplexes with space constraints.

To provide even, balanced coverage for every member of the audience, CineTech installed JBL 8320 cinema surround speakers. CineTech selected JBL 8320 speakers for their high power handling, high sensitivity and extended bass response.

For additional low-frequency support, CineTech installed JBL 4642A dual-driver subwoofers. JBL 4642A subs are equipped with two 18-inch drivers for rich, powerful low-end.

The system is powered by Crown DSi 4000, DSi 2000 and DSi 1000

amplifiers. To provide staff with an easy-to-use means of controlling the system, CineTech equipped the theater with a JBL CPi2000 cinema processor.

"HARMAN Professional Solutions has provided our theatre with highquality surround sound using JBL Professional products," said Zodintluanga Hmar, Owner, DM Cinema. "We love the output the system provides, as it makes for an ideal experience for our audiences. Working with the HARMAN Pro team has been nothing short of perfect. The team helped us throughout the entire project, and we'd recommend other theatres to work with them too."

"It is a matter of pride that HARMAN Professional Solutions has the good fortune to reach out to places as far out as Mizoram," said AdityaTodi, Senior Director Sales and Marketing, Professional Solutions, India and SAARC. "Delivering quality sound has always been our mission and we're glad that DM Cinema in Mizoram has chosen to go the JBL Professional way. Here's to many more such installations."

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd28

02-04-2021, 22:50

• INDIA PLEXING •

Phoenix Cinema:

The Highway Stop Cinema of Gujarat The three screen cinema with a seating capacity of 125 each is completely air-conditioned with 2 matt white screens and one audi having 3D silver screen. The cinema is proposed to be built on the national highway to help cater not just the locales but the tourists visiting the city as well; hence the structure being prominently visible both sides of the road in a sense to have it as a centre of attraction to be able to attain cinema going market on a smarter note.

Phoenix cinema has been a dream project for the investors in order to add an entertainment hub for the patrons in the city. They had always considered cinema to be a socially binding element among the people and wished to have it as the most welcoming place for its audience.

Built on the Verwal-Somnath national highway nearly at a 5km distance from the main Somnath temple, the newly built cinema collaborates and is being managed

by Fun Cinemas. The property is owned and run by Kaushal Kakkar, Chintan Kakkar, Nilesh M Singhala, Chandresh M Singhala, Bhavin Dattani, Pradeep Dewani, Paresh Dewani.

The land for this project was proposed to be on the national highway to cater locales as well as the tourists visiting the city; hence the structure being prominently visible from a distance.

The orientation of the building

Phoenix cinema is a three screen cinema featuring English, Hindi, Hindi dubbed and regional movies (Guajarati). The cinema has a proposal for future expansion into a four screen turning the 4th screen to be completely recliner with ultraluxurious seating amenities; to be serviced by a separate cafeteria. It will have special features like 3D silver screen, Dolby surround sound, leather recliner sitting etc.,.

had planned in a way, such that it is visible from both sides of the road in a sense to have it as a centre of attraction to be able to attain cinema going market on a smarter note.

The structure has been highlighted with profile lights to add richness to the appearance. The entrance of the cinema has been kept prolific so as to outfit crowd in the peak hours and to avoid claustrophobic façade under any given circumstances.

The lobby is highlighted with caricatures serving it be quite catchy to the movie patrons and as an attractive selfie point too. This is further connected to the cafeteria March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd29

02-04-2021, 22:50

TM-29

• INDIA PLEXING • then further leading towards the auditoriums. The entry and exits have been designed keeping keen detailing in mind only to help patrons enjoy the show and leave in smooth circulation. Sufficient parking is being given considering 100% occupancy on priority.

There are proper entry and exit check points.

With a seating capacity of 125 each, the row at the top has sofa sitters for complete comfort access. The sound systems are installed by Pulz Electronics, Projection installed by Qube and the screens by Galalite.

The cinema is completely air

conditioned with 2 matt white screens and one audi having 3D silver screen. The floor is finished in carpet accompanied with aisle space having step lights guiding seat numbers.

All the standards are followed by the architect and very well executed.

The Audi's have been finished in royal red colour and highlighted with patterned profile lightings to give screens wide, luxuries yet comforting look which has emphasised the theatre and made it look so attractive.

Rachaita's Design Hub (RDH) played a vital role in giving turnkey solutions in the field of cinema where they are creating innovative cinemas, home theatres and working

widely in commercial and cinema interiors. They are a one stop place for all solution relating right from drawing, design, concept development to allocation of budget, procurement of material and site execution. Material selection had been another major task as everything bought was allotted a particular budget. RDH had been of great help with every technical regards. As the project had to be executed on the national highway, so maintaining the norms considering the highway had to be taken care of and we followed each every regulation without compromising on the design and appearance of the structure. Like the distance from the main road had to be kept of a minimum 40m and we were able to attain 43.10m.

Making Way Through Challenges The owners were new to the cinema industry but wanted to add an entertainment zone to the city on a grand note. The main challenge was the selection of team and for which

TM-30

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd30

02-04-2021, 22:50

• INDIA PLEXING •

Dreams Theatre:

State-of-the-Art Cinema in Attingal

The very first theatre in kerala to have the concept of cup holders installed; started in 2001. Restoring the family passion the town now has a new renovated cinema space to have patrons enjoy their 'Moviegoing Weekends'. The 2 screen with a total accommodating capacity 650 seats serves to be a whole new run for the locality around.

Dreams Theatre first opened its doors on 10 August 2001 at Attingal in Thiruvananthapuram metropolitan area of Kerala. It was the very first theatre in Kerala to have the concept of cup holders installed; fully equipped with JBL speakers.

The historical fort of Anchuthengu is about 10 km from Attingal town and the famous Siva temple Avanavanchery Sri Indilayappan

in Varkala, Thiruvananthapuram, his passion for cinemas began from the cinema theatre that his family owned. Famous Malayalam movie director Joshiy is his younger brother.

Cinema Equipment: Temple is within the Attingal Municipal area. Late Sasankan Vasu (1943 - 2011) is the founder; born

Screen 1 Projector: Christie CP 2220 a digital cinema projector solution that is the

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd31

02-04-2021, 22:50

TM-31

• INDIA PLEXING • brightest, highest performance projector with the lowest operating costs in its class. The new user interface and electronics showcase improvements in speed and performance that help make the Christie CP2220 the workhorse of the industry.

Screen: Galalite's Prism 3.4 Silver Screen Galalite's Prism 3D is a perfect silver projection screen that supports passive 3D projection using polarized light and provides a strong signal to noise ratio which enhances the 3D performance, with Galalite's unique Lensray technology. It gives less leakage of light during cross polarizer orientation, which enables the screen to perform a stunning 3D effect and zero ghosting effect.

Sound System: Auro 3D (AP24) The AP24-3D is the most powerful cinema processor on the market specifically designed for an immersive cinema sound experience. The AP24-3D receives and processes audio from multiple analog & digital audio sources and can be monitored and controlled from anywhere in the network. It supports the revolutionary Auro 11.1 sound format that offers moviegoers an immersive sound experience.

Seats: 500 seats from Rana Chairs, Delhi are especially designed and developed by an expert team of professionals. Products offered are widely appreciated by the patrons' for their elegant and trendy design, low maintenance and budget friendly price. These products are widely used in various multiplex cinemas, stadiums and other similar areas.

Speakers: JBL Series surround sound speakers deliver an epic cinematic experience. Enjoy a state-of-the-art

Screen 2

"Due to COVID 19 pandemic and earlier restriction of 50% occupancy and show time restriction the business is down, but a lot of good movies are waiting to be released after the COVID-19 restrictions. So expect to have the normal business conditions by April. We have decided to modify our theatre and expand it by adding one more auditorium.

We would like to equip our theatre with Dolby Atoms and Galalite Silver Screens as soon as possible."

- Neeraj Sasankan Managing Partner, Dreams Theatre

TM-32

viewing and listening experience with JBL Surround Sound, and Dolby Digital.

Projector: The Christie CP 4220 platform offers the highest level of content security, the easiest adaptability, most efficient operation, and straight-forward maintenance. Fully DCI compliant, and built on our extensive cinema experience Screen: Galalite Mirage 1.7 Gain Silver Screen featuring Galalite's 4th generation screen technology which brings excellent 3D effect and depth as well as a strong signal to noise ratios. The cinema screen with various gains also supports 2D pictures, giving viewingexperience similar to a regular white screen.

Sound System: Dolby Atmos (IMS 3000) built on a proven platform, the IMS3000 provides you with costeffective and reliable performance, backed by Dolby's industry-leading technology and support.

Seats: 135 Sofas and 15 Recliners from Jasos Chairs; fabricated using high grade material that is sourced from the certified vendors of the industries with its high level of comfort

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd32

02-04-2021, 22:50

• INDIA PLEXING •

Century City Cinema:

Delivers State-of-the-Art Experience in Punjab Throwing upon clear, intelligible vocals and a superior surround sound experience, this property in Punjab is equipped with state-of-the-art installation.

The aging audio-visual system seems have called in a major re-vamp which now has been successfully accomplished.

Located in the heart of Mandi Dabwali, Century City Cinema is a 381-seat multiplex with two luxurious screening rooms. To deliver a world-class cinema experience, Century City Cinema hired Cine Tech Engineering Works to upgrade their aging audiovisual system with a cutting-edge HARMAN Professional Solutions cinema audio system featuring class-leading JBL loudspeakers and Crown amplifiers.

"We recently installed cinema sound solutions in Century City Cinema, Punjab, with the help of the HARMAN Professional Solutions team," said Asad Rashid, Owner, Cine Tech Engineering Works. "As per the client's requirements, we designed a cutting-edge audio system that includes JBL 4732-T loudspeakers and JBL 4642A highpower subwoofers along with JBL 9300 cinema surround speakers.

The system is powered by Crown DSi Series amplifiers and a JBL CPi2000 cinema processor."

To deliver rich, powerful low-end for music and sound effects, Century City Cinema selected JBL 4642A dualdriver subwoofers for their flat frequency response and high output.

To create immersive audio experiences, Century City Cinema supplemented the system with JBL 9300 cinema surround loudspeakers.

With a versatile wall mounting system, JBL 9300 loudspeakers can be positioned at three different angles for optimal coverage.

To provide staff at Century City Cinema with a simple means of adjusting audio levels and sound quality for both screening rooms, Century City Cinema equipped the theatre with a JBL CPi 2000 cinema

processor. With state-of-the-art DSP processing, audio enhancement preset and an intuitive software interface, the CPi 2000 provides seamless control. The system is powered by Crown DSi Series amplifiers.

"We recently set up a JBL Professional sound system in our facility to deliver an amazing cinema experience with crisp, clear sound quality," said Sagar Bansal, Owner, Century City Cinema. "Our visitors appreciate the enhanced surround sound effect, which has solidified our reputation as a quality cinema.

Working with the HARMAN Professional Solutions and Cine Tech Engineering teams was a great experience."

Century City Cinema equipped both theatres with premium JBL 4732-T tri-amplified Screen Array loudspeaker systems to deliver crystal-clear, THX-certified sound.

Equipped with JBL ScreenArray technology, 4732-T systems deliver impressive output, balanced coverage, and minimal distortion.

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd33

02-04-2021, 22:50

TM-33

• INDIA PLEXING •

ABR Cinemas:

Deploying Powerful Solutions in Gudivada Being one of Andhra Pradesh's premier cinemas, the cinema has decided to take an upscale. To create a more immersive AV experience with even, balanced coverage, ABR Cinemas installed three cutting-edge cinema audio systems featuring classleading loudspeakers, Crown amplifiers and state-of-the-art processors.

To deliver immersive, dynamic sound in three theaters, sound integrators Digital Sound System equipped ABR Cinemas The Next: Gudivada with class-leading JBL Professional cinema audio systems.

ABR Cinemas The Next is a worldclass multiplex located in historic Gudivada. With three luxurious theatres, ABR Cinemas is one of Andhra Pradesh's premier cinemas.

To create a more immersive AV experience with even, balanced coverage, ABR Cinemas recently

decided to upgrade its aging audio systems. ABR Cinemas hired sound integrators Digital Sound System to install three cutting-edge HARMAN Professional Solutions cinema audio

systems featuring class-leading JBL loudspeakers, Crown amplifiers and state-of-the-art Dolby Atmos processors.

"We are proud to have been associated with HARMAN Professional Solutions and all of the products recently installed at ABR Cinemas," said Dariya Hussain Syed of Digital Sound System. "The JBL Professional 4732 loudspeakers and 4642A subwoofers have delivered exceptional audio results.

We received the products promptly and the technical support from HARMAN Professional Solutions helped us complete the installation on time."

Digital Sound System equipped the Audi 3 theatre with an immersive 32-channel Dolby Atmos solution powered by a Dolby Atmos Cinema Processor CP850 and Dolby Atmos Interface DAC3202. To deliver crystal-

TM-34

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd34

02-04-2021, 22:50

• INDIA PLEXING • clear sound, Digital Sound System installed JBL 5732 Screen Array loudspeakers in left, centre and right positions. To provide additional lowfrequency support, Digital Sound System selected powerful JBL 4642A dual-driver subwoofers and JBL 4641 subwoofers. Digital Sound System mounted JBL 9310, 9300, and JBL 8320 cinema surround loudspeakers on the walls and ceiling to ensure consistent coverage throughout the theatre. The system is powered by Crown DSi 4000, DSi 2000 and XLC 2500 amplifiers.

In the Audi 2 theatre, Digital Sound System installed a complete 7.1 cinema audio system featuring JBL 4732 ScreenArray loudspeakers in the left, centre and right positions.

Digital Sound System selected JBL 4642A dual-driver subwoofers to deliver smooth bass response and JBL 8320 compact cinema surround loudspeakers to ensure balanced sound in every seat. The system is powered by Crown DSi 4000 and DSi 2000 amplifiers and controlled using a state-of-the-art JBL CPi2000 cinema processor.

in Gudivada," said Ramakrishna Anil Kumar Pechetti, CEO, ABR Cinemas.

"The sound quality and product performance have been very good.

Working with the HARMAN Professional Solutions team has also been a great experience, as everyone was highly professional and ensured timely delivery of the project.

I'd recommend JBL Professional products for future upgrades at any branch of ABR Cinemas."

"With a forward-looking approach and a focus on quality, ABR Cinemas wanted to offer a world-class cinema experience for guests in Gudivada, Andhra Pradesh," said Aditya Todi, Senior Director of Sales and Marketing, HARMAN Professional Solutions, India and SAARC. "We're glad to have been part of this journey with them."

Digital Sound System installed a compact 7.1 cinema audio system in the Audi 1 theatre, featuring JBL 3732 ScreenArray loudspeakers in the left, centre and right positions. The system is enhanced with a JBL 4642A dual-driver subwoofer for low-end support and JBL 8320 compact cinema surround loudspeakers for comprehensive coverage. The system is powered by Crown DSi 4000 and DSi 2000 amplifiers. A JBL CPi2000 cinema processor offers complete control over the system.

"We recently had JBL Professional products installed at ABR Cinemas

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd35

02-04-2021, 22:50

TM-35

• INDIA PLEXING •

Alangar Cinemas:

Experience the Real Digital Cinema

Two decades ago, the property then named as Kannaki talkies seemed to have been famous for its touring talkies. The cinema quite well-renowned back in the 80's and 90's still retains the love and support for this property till date. Today, renovated and revamped to a whole new set up, this cinema theatre

Alangar Cinemas; quite famous during the 80's and 90's, is now, remodified and opened doors to its patrons. It is the very first theatre in Tamil Nadu to use Line Array Speakers for Stage, Surround and Overhead.

Alangar Cinemas is located in Melapalayam, Tirunelveli, Tamil Nadu; a locality famous for its very own bird sanctuary and Tiger Resesrve. Also among these attractions is the Swamy Nellaiappar and Kanthimathi Ambal Temple and Papanasam being the well-known picnic spot.

In the early 80's, it was named as Kannaki Talkies; famous for its touring talkies back in those days.

Later, V.T.S.A Abdul Kareem, the owner of '5 Mark Beedi Company', also known as '5 Number Group' took the ownership of 'Kannaki Talkies' and renamed it as

TM-36

'Alangar Theatre'. It was well maintained by his sons V.T.S.A Hameed Hussian and V.T.S.A Abdul Hameed for the last 2 decades.

Now, On behalf of VMMS Entertainmet, Vasudeva Raja,

a famous business man, well known personality in Rajapalayam, owning Agri Farms, Real Estates, Wind Mills, Geethalaya Theatre at Sankarankoil and so on.

R. Manikandan, Film Producer, Distributor, Financier, Secretary Tamil Nadu Film Distributor's Association, Charter President - Lions Club of Tirunelveli Smart City Kings, P. Muthu Pandi, Sales and maintenance of Food and Beverages for theatres in Tamil Nadu, Suresh Irudhaya Raj, Sales and maintenance of Food and Beverages for theatres in Tamil Nadu, Kerala, Andhra and Karnataka Leasehold the Alangar Theatre and renovated with world class features like 3D interiors with 80% covered in acoustic absorption material Stadium seat arrangements in cinema hall with best in class cushion Line

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd36

02-04-2021, 22:50

• INDIA PLEXING • Array Speakers for Stage, Surround and Overhead

Cinema Equipment: •

Projector: With the Real 4K Laser Projector with True RGB, patrons are immersed in a degree of detail and depth of colour that have never before been possible in any Pro-AV projection system.

•

Projection Screen: Galalite Mirage XDL 1.2; the world's lowest gain theatre projection screen, specially crafted to reduce speckle in laser projections.

It comes with the support of HDR 1.2 which maximises the black levels on-screen, offering a brilliant movie-watching time for viewers by promising the viewers unrivalled clarity. Mirage XDL 1.2 is an ideal screen for the current RGB laser projections that promotes next-generation screens.

•

•

IMS: The innovative Dolby Integrated Media Server IMS3000 combines the strength of Dolby's audio processing and imaging server in one unit to deliver superior sound with flexibility Sound: Electro voice Q1212 enables super-efficient power with outstanding performance, Innovative Class-H design, 1800 W per channel (2 ),

"We are committed to provide the Real Digital Cinema Experience to Urban audience as well as the Rural audience.

As part of it, We did the same in our theatres in Puliyangudi, Sankarankovil, Sathankulam, Surandai and Now in Alangar Cinemas, Melapalayam.

We are working hard to expand this".

- R. Manikandan, Owner, Alangar Cinemas

dynamic headroom for all realworld applications, XLR passthrough input connections, easy connection to bi-amped loudspeakers, switchable LPN filter for extra tonal fundamentals and ‘kick’, Protective low-cut for systems without subwoofers, built-in dynamic limiters, complete protection package, three-stage front-to-rear fans.

•

SLS Audio to highlight the new Express Series of speaker systems and rigging hardware designed to reduce the Installation time and labour of Dolby Atmos and other Immersive Audio installations. These will include the SLS MA9090-CT (in ceiling tile) and the MA9090-WM (wall mount) Multi Axis speakers and

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd37

02-04-2021, 22:50

TM-37

• INDIA PLEXING • the SLS Rapid Rigging System for the universal mounting of most all brands of overhead surround speakers.

•

•

FACT FILE Cinema Name

Alangar Cinemas

Location

Melapalayam, Tirunelveli

Christie Vive Audio with Line Array Speakers combines planar ribbon drivers, line array speaker design and Class D amplification to provide an unmatched cinema sound experience.

Promoters

VMMS Entertainment

Seating: SR Seating (Stadium Seat Arrangement) delivers chairs that are fabricated using high grade material; sourced from the certified vendors of the industries with its high level of comfort

Equipments Projectors

Christie 4K Laser

Processors

Dolby IMS 3000 with Doby Atmos

Amplifiers

EV Q1212 and SLS Audio

Speakers

Christie Vive Audio with Line Array Speakers

Screen

Galalite

Seating

SR Seating

Lighting (interior)

Satco Lightings with LED Strips

Hygiene has always on top priority for which provisions of both Indian and Western styles of rest rooms for men and women. Talking off the parking space, the property gives way to accommodate nearly 50+ cars and 250+ bikes. The cinema also provides feasible and convenient ticketing solutions by TicketNew (www.TicketNew.com)

TM-38

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd38

02-04-2021, 22:50

• TECHNICAL • Series 7 & 8 of 12

Cinema Design Guide

– K M Suryanarayanan

It is imperative to invest in good talent resources and technicalities in addition to putting robust policies in place to safeguard the data/content efficiently. A comprehensive implementation of the IT policy and process will protect the infrastructure from phishing and hacking. The IT integrated theatre operations, be it cinema chains, multiplex, or single screen cinemas have led to increased efficiency and decreased reliance on a large workforce to run the back end theatre operations. Here's a sneak peak into ways one can attain efficient security protocols, better content management, energy usage systems and higher operational transparency...

delivered to the viewer's seats or picking it up from a separate counter has gone a long way in enhancing the movie experience.

SERIES IN PREVIOUS ISSUES 1.

Architecture – The ultimate experience

2.

Acoustics – Hear it right

3.

Seating – Soothing Comfort

4.

Lighting & Interior – Make it perfect

5.

Projection Room / Booth – Heart of the cinemas

6.

Electrical – Power for uninterrupted business

Integrating the operations with automation software solutions gives the cinema operators an edge in planning the shows and the concession inventory ahead of time.

They can monitor, manage and order inventory based on the movie, number of shows and even introduce special themed items for a release. Now many software companies have solutions that seamlessly integrate with the ERP software for finance, HR, asset management, and material inventory operations.

IN THIS ISSUE 7.

IT Infrastructure

8.

Automation / TMS – Life with perfect shows at ease

IN UPCOMING ISSUES 9.

Picture – Get impressed

10. Sound – Get immersed 11. Lobby Space – Get indulged 12. PLF – The BIG experience & Future Trends

IT Infrastructure & Automation The coming together of Cinemas and Information Technology (IT) infrastructure completely transformed the exhibition business by enabling the automation of the operations and centralising controls.

It has positively impacted not just cinema chains and multiplex theatres, it has also changed how single-screen cinemas function.

In the past decade, IT infrastructure has become the backbone of the

cinema's operations.

This transformation started when digital cinema was formalised in the industry, thereby automating the scheduling/playback and extending to ticket sales, concessions & inventory management.

The convenience of booking tickets for the desired movie, screen, show, and seats through websites and mobile apps has brought movies to the viewer's fingertips.

The convenience of pre-booking concessions and having the food

While designing the IT infrastructure, it is imperative to invest in good talent resources, firewall, managed gigabyte Ethernet switch, in addition to putting robust policies in place to safeguard the data/content efficiently.

A comprehensive implementation of the IT policy and process will protect the infrastructure from phishing and hacking.

IT Infrastructure of Central Server Room and Network Operation Centre The central server room is the heart of the theatre operations. The server room should have high security and March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd39

02-04-2021, 22:50

TM-39

• TECHNICAL • safety norms with fire and water inundation protection as it houses the main backend servers and data storage units. The power supply should be uninterrupted with redundancy. The single or multiple broadband connections and V-SAT connectivity should ideally terminate in this room. Content received through broadband, V-SAT and physical drives should be stored in a central storage server in this room.

This room can also be extended to serve as a Network Operations Centre (NOC). The entire cinema operations can be monitored and controlled from this NOC, right from ticket and concession sales, internet to content scheduling, pushing the content from a central storage server to the local playback server, and automating the shows in the theatre. This room can extend its support to the national/regional NOCs.

Lighting and AC Automation All the lighting and the airconditioning of the theatre complex can be programmed and synchronised with the show schedule for peak and non-peak functionalities. This can be done not only for the theatres but also for all

the common areas too. This will help save electricity and cut expenditure.

Lobby Display Content Automation The IP enabled LED displays and video walls can also be programmed to turn On/Off according to the timings of the shows. The Ethernet/ IP enabled LED displays/video walls can be networked with the central management system so that the content like trailers and off-screen advertisements for the theatre lobby displays can be scheduled, and customised based on the day, show, and movie. The same technology can be used to manage and update the concession displays as well.

Cinema Content Playback Automation Infrastructure In the past cinema, automation used to be a pure contact closure switching system and could have RS232 serial protocol and TTL control devices. These technologies could not scale up or be remotely operated. The IP (Ethernet) and USB based technology, enabled complete automation, and monitoring/control from a central/remote location that could be within the complex, city, or even in another city. The

advantage of this setup is that the Central Server Room can handle the entire operations with a skeletal staff supporting them at the local NOC. In the case of Screen Mask/Screen Curtain, there are custom solutions to control the masking based on the screen aspect ratio and the content aspect ratio. The automation cue can come from the content playback server or the projector.

The cinema playback equipment in the projection room like the projectors, playback server, multichannel audio processor, amplifiers, can all be remotely operated over the network and are completely automatable.

The network connectivity also facilitates remote monitoring, diagnosis, alerts, and troubleshooting of the system in case of a fault.

Safety & Security Integrated building security and safety systems to the IT infrastructure will help centralise the effective monitoring of the premises' cameras, and access points, in addition to protecting the property from fire or any natural disasters. The system can be designed to send alerts in case of a security breach or any safety incident so that the Maintenance and Security teams will get an alert within seconds of the problem occurring, whether they are on or off location.

Conclusion The IT integrated theatre operations, be it cinema chains, multiplex, or single screen cinemas have led to increased efficiency and decreased reliance on a large workforce to run the backend theatre operations.

It has also resulted in efficient security protocols, better content management, energy usage systems and higher operational transparency. It is highly recommended to have a proper IT infrastructure to run the business efficiently.

TM-40

March-May 2021

TMagic_March-May 2021_11 Single Pages.pmd40

02-04-2021, 22:50

TMagic_March-May 2021_11 Single Pages.pmd41

02-04-2021, 22:50

TMagic_March-May 2021_11 Single Pages.pmd42

02-04-2021, 22:50