The Hardware Journal January/February 2023

ADVANTAGE WEATHERSHIELD

Dulux Weathershield is Ireland’s frst choice when it comes to exterior paint. Our unique formulation offers the ultimate in durability with fexible protection for all types of weather. With improved mould and algae resistance as well as superior colour retention and coverage, you’ll soon discover why so many people trust Weathershield to protect their home.

ULTIMATE DURABILITY, WITH IMPROVED MOULD AND ALGAE PROTECTION

SUPERIOR COVERAGE UP TO 16 SQM PER LITRE

BEAUTIFUL COLOURS MADE SPECIALLY FOR IRELAND

“Working along the West Cork coastline, we need an exterior masonry product that will stand up to the elements, that’s why we use Weathershield, it’s durable, covers well and is specifically formulated for Irish weather conditions”

VISIT WEATHERSHIELD.IE TO LEARN MORE

‒ Dominic Crowley, Cork based decorator @dominic_crowley_painting

Main House: PHOENIX PARK* Side Extension: INISBOFIN GOLD* Window Sillls and Plinth: WILD COTTON Front Door: BLACK

So far 2023 is opening very well. From soundings in December most members were cautious about what January and 2023 would bring. Speaking to members over the last few days - without exception - those spoken to are very pleasantly surprised that business has been so good.

messagefromtheCEO

With almost 30,000 new housing units in 2022, see chart page 6, the new home market is the largest it has been since 2008. Matching this is the number of mortgages drawn down - again the highest number since 2008. This is a very welcome and significant achievement, especially when set against constraints caused by the inflation in building materials and a shortage of skilled labour. While inflation appears to be stabilising, a further challenge continues to be planning. More than a year’s output of new homes are now held up in planning and judicial reviews. A breakthrough is required on this.

The launch of the Government’s Vacant Homes Action Plan, www.gov.ie/vacancy, realises most of Hardware Association Ireland’s recommendations in Empty Homes - Unlocking the Opportunity https://hardwareassociation.ie. The grants for vacant and derelict homes are live - there have been 900 applications since its launch. There are vacant homes officers in each local authority and a dedicated section within the Department of Housing having responsibility for vacant homes. Changes in the Fair Deal rules now mean that 60% of a rental income can be kept, previously it was 20%. Rules on selling these properties have also been eased. This will help release many of these homes into the market. Many of the requisite policies and financial incentives from government are now in place. The roll out of an active strategy will depend on how other stakeholders such as the banks and other financial institutions step up. Every rejuvenation project will involve an energy upgrade so it will be interesting to see how green mortgages evolve. And its roll-out will also depend on an effective active strategy in the local authorities. And there is a considerable budget planned for remedial work to Celtic Tiger built apartments. This will also present as an opportunity for the sector - it’s an ill wind!

HAI are hosting The Hardware Conference in Lyrath Estate Hotel in Kilkenny on March 30th. We have a very compelling list of thoughtleading speakers. Amongst them we have Fergus McMahon of Cairn Homes, Dr. Ciaran Byrne of SEAI, Hugh Wallace Architect and TV presenter, Andrew Moseley of The Scottish Empty Homes Partnership, Michael Neary and Greg Fry. During Covid Michael

Neary’s webinar with its focus on Retail Loss Prevention was the best attended. The Hardware Conference will give us all the chance to network and to share ideas as to how to improve our businesses. Interest in The Hardware Conference is well beyond our expectations. I would urge anyone wishing to attend to please register at www.thehardwareconference.ie and see page 8. On 21st April UFEMAT will be holding their conference in Dublin and we would encourage members to attend - again an interesting line up of topics and speakers - see page 28.

We are also running a number of roadshows to promote and clarify the Empty Homes messages to our members and other stakeholders. An active strategy on rejuvenating empty homes has the potential to bring 35,000 homes back to life. From a solely commercial viewpoint this could potentially add over ¤2 billion to our market over three to four years. In addition, it would improve our living environment, and help us with our carbon targets. We will host a roadshow in Dundalk on February 16th, and we will keep members informed of future roadshows.

In this edition we have profiles of Brooks and Pipelife outlining their plans. In the Garden and Outdoor supplement we feature many new products and innovations for the room outdoors. The gardening season is now and this is the time when the early gardeners buy their products. So set up those display stands now! Our Spring training schedule is underway - see page 72. There is great demand for courses so please book to avoid disappointment. We also look at how our training offer has evolved since 2015. While selling skills is very popular, we can see the interest in digital marketing courses surge in the last few years.

Wishing all a Happy and Prosperous 2023.

Martin Markey Chief Executive Officer - HAI

FRONT COVER: HAI Conference Kilkenny.

Blackchurch Business Park, Naas Road, Rathcoole, Co. Dublin, D24 C796 t +353 1 298 0969 e info@hardwareassociation.ie w www.hardwareassociation.ie @hardwareassoc

ISSN 2009-5481

Published by: Hardware Association Ireland

Editor: Jim Copeland, editor@hardwareassociation.ie

Editorial/Feature Contributor: Aoife Kinsella, Aoife@hardwareassociation.ie

Advertising Manager: Jim Copeland, jim@hardwareassociation.ie

Design and Production: Stephen Broad, ConceptRoom, stephen@conceptroom.co.uk

Printers: GPS Colour Graphics Ltd, Belfast.

Distribution: MMS Mailing Services, Dublin.

ADVERTISING ENQUIRIES:

To advertise in The Hardware Journal and reach the key decision makers in the industry please contact Jim Copeland at 01-298 0969; email jim@hardwareassociation.ie

© 2023 All editorial contents and all advertisments prepared by the publishers and Hardware Association Ireland HAI can accept no responsibility for the accuracy of contributors’ articles or statements appearing in this publication and any view or opinions expressed are not necessarily those of HAI, save where indicated. No responsibility for loss or distress occasioned to any person acting or refraining from acting as a result of the material in this publication can be accepted by HAI, authors, contributors, editor or publishers. The publication of advertisements does not constitute any endorsement by HAI, authors, contributors, editor or publishers of the products advertised. Readers should take specific advice when dealing with specific situations.

6 Dulux introduce The Weathershield advantage.

8 The Hardware Conference in Kilkenny.

10 JD Roberts stocks product ranges in hardware stores across Ireland.

12 Tirlán begins ¤11 million investment across its branch network.

13 Whiteriver Group hold Wood Flooring & Composite Decking Training Seminars.

14 ARC Building Products bring new manufacturing back to Arklow.

16 Optimise your space with Combilift.

18 Irish Cement celebrates 85 years making high quality cement.

20 Chadwicks Group supports upgrade to Irish Wheelchair Association Centre in Listowel.

22 Top Ten ERP Trends for the DIY/Building Supplies industry in 2023.

24 New Sonas Alita Range - Sustainable modern luxury.

25 AIB Merchant Services: Connecting your business with one solution.

26 Timber Ireland offer robust supply chain of specialist timber and composite products.

27 Glennon Brothers support Longford Lunch 2022.

28 Invitation to the 63rd UFEMAT Congress in Dublin.

regulars

3 A MESSAGE FROM THE CEO Martin Markey introduces the latest issue of The Hardware Journal

30 CORPORATE PARTNERS A look at HAI’s corporate partners and the services they offer.

features

66 UK RETAILING: STEVE COLLINGE Insight DIY’s Steve Collinge shares how IKEA and Wickes are successfully using impressive, interactive instore displays to inspire customers in their home and garden projects.

68 A VIEW FROM EUROPE Regular contributor Thierry Coeman shares how Belgian DIY and Home Improvement retailer Brico converted its sustainability insights into a full-scale business and economic model.

Garden & Outdoors

40 MESSAGE FROM THE EDITOR

Jim Copeland introduces the latest supplement.

42 DULUX

In 2023 Dulux will continue with their vision of bringing all their exterior brands together under Dulux Exteriors.

44 AMES TRUE TEMPER

The Cork-based group reported unprecedented demand over the past two years.

46 FISKARS

Fiskars offers a wide variety of garden and yard tools that help make things easier and more efficient for your customers.

48 GARDEN TRENDS FOR 2023 - RHS

Flourishing houseplants, wildlife habitats and technology are among the Royal Horticultural Society’s UK gardening trends for 2023.

50 FLEETWOOD

Fleetwood Advanced interior and exterior wood paint is the champion of trim products.

52 HALO TILES & BATHROOMS

Halo Pave offer a large porcelain tile range.

54 DS SUPPLIES

DS Supplies have partnered with Multy Home to distribute their wide range of home & garden environmentally friendly products.

55 INTERNATIONAL TOOL INDUSTRIES (ITI)

Entering their fifth year in business ITI set their sights on strengthening their market position by expanding their profile with exciting brands.

56 WESTLAND

Westland’s mission is to champion gardeners of all levels by providing them with the solutions they need to make their gardening dreams come true.

57 BALCAS

Balcas are securing the future for timber fencing.

58 WHELEHAN GARDENING

Whelehan Gardening and Evergreen support retailers with their online training academy and with their helpful retail display tips.

60 VARO TOOLS

Varo carries an extensive range of electric, battery and petrolpowered garden tools from its house brand Powerplus.

61 JOSEPH MURPHY BALLINA LTD.

Introducing Blattwerk , perfect for Organic GardenersBlattwerk Pure 100% Vegan - 100% Organic.

62 RONSEAL

Ronseal responds to the growing demand for garden products with expanded paint and decking ranges.

63 BELLOTA

Bellota set out what`s in store with their new products for 2023.

64 DARGAN TOOLS

Dargan Tools are confident they have something for everyone.

JOHN STAFFORD & SONS

John Stafford & Sons introduce their new product line of John Deere Garden Tools.

65 BURG-WACHTER

Burg-Wachter introduces their new BURGcam Light 3031, which combines four essential functions into one outdoor security camera.

32 profiles

32 STORE PROFILE: BROOKS TIMBER & BUILDING SUPPLIES Following the return of Brooks to Irish ownership in 2021 The Hardware Journal visits their flagship store in Bluebell (Dublin) and discusses the group’s success with branch manager Brendan Sammon.

36 SUPPLIER PROFILE: PIPELIFE

Innovation and acquisition are driving developments at Pipelife, as National Sales Manager Padjoe Barry shares how the Irish plastic piping system manufacturer is committed to customer confidence and products designed to last.

training

70 HAI CERTIFICATE IN HARDWARE RETAIL AND MERCHANTING The latest news as the nine-month retailer development course progresses.

71 HAI TRAINING EVOLUTION A look back at how HAI’s classroom and virtual training offering has developed since 2015.

72 HAI SPRING TRAINING A reminder of HAI’s Spring training schedule.

business support

73 PROMMT Donal McGuinness, CEO of Prommt shares how innovation in payments drives real impact for the hardware sector.

74 VOLTEDGE Fredericka Sheppard from Voltedge Management reminds readers that valuing and engaging staff is always a priority.

75 NOVATEL Niamh Cullen O’Reilly advises how your business can help close the digital divide in Ireland.

THE WEATHERSHIELD ADVANTAGE

Dulux Weathershield is one of Ireland’s first choices when it comes to exterior paint. Their unique formulation offers the ultimate in durability with flexible protection for all types of weather. With improved mould and algae resistance as well as superior colour retention and coverage, your customer will soon discover why so many people trust Weathershield to protect their home.

Ultimate durability, with improved mould and algae protection

Maintain the beauty of your customer’s home exterior with their proven durable formula. The addition of the extra mould and algae protection means your customer’s house stays looking freshly painted for longer. Their latest formula is three times more effective than any previous formula they have had.

Superior coverage

In addition to exceptional durability and protection, Weathershield also offers one of the best exterior masonry coverages on the market. With an amazing 16sqm per litre, your customer’s money goes much further when they buy Dulux Weathershield. That’s a big advantage.

Beautiful colours made specially for Irish weather

Whether your customer lives in the city or by the sea, Dulux’s expert colour consultants have chosen their range of colours to complement the beautiful Irish landscape. Not only are they specially selected for Ireland, but they’ve also made colour choice even easier with colour trios. Giving your customer Dulux approved colours that work perfectly together in any combination.

ADVANTAGE

ULTIMATE DURABILITY, WITH IMPROVED MOULD AND ALGAE PROTECTION

SUPERIOR COVERAGE UP TO 16 SQM PER LITRE

HOUSING COMPLETION AT 30,000 IN 2022 WERE AT THEIR HIGHEST LEVEL SINCE 2008!

New Homes Built - Year 2000

Figs in 1,000’s

Designers and artists with broad imaginations, architects and specifiers across all of the nations, from wardrobes to beds our quality can’t be denied, one of our innovative products can even be used outside. Outdoor kitchens and games, a summerhouse withstands all kinds of weather all the year round.

Through the heat of the summer into cold winter chill, still a half century later MEDITE makes it real.

Join the MEDITE MDF community online to receive the latest updates. Sign up to receive a free gift.

With thanks to our sponsors:

JD Roberts, one of the oldest sectoral importers in Ireland, has recently announced that it will be stocking Blue Diamond and Ultra Diamond Slates in select hardware stores across Ireland in 2023. Alongside this, they will also be launching a range of roofing accessories in Q3 2023 to complement their range of high-performance roofing slates.

Blue Diamond Slates are manufactured to the highest industry standards and specifications to withstand the harsh Irish climate while maintaining a superior diamond-hard smooth finish that not only enhances the roof but also the aesthetics of the house or building’s brick, stone, cement, or wood facade. Ultra Diamond Slates are produced on one of the world’s most advanced coating lines and have a high-quality, smooth surface, coated sides and back, and a finish that makes it one of the best products on the market today. All product ranges come with a 30-year guarantee and in a variety of colours suitable to withstand the Irish climate.

“We have partnered with our suppliers for over 30 years and have developed long-lasting, secure relationships with them, which has resulted in the continued growth of our product ranges. As part of our ongoing investment into R&D with our manufacturers we will introduce new product lines to meet our client’s needs and demands in line with industry developments”, added Jack Roberts, Managing Director.

JD ROBERTS STOCKS PRODUCT RANGES IN HARDWARE STORES ACROSS IRELAND A SMARTER WAY OF BUILDING WITH MEDITE SMARTPLY

JD Roberts was founded in 1971 and is a family-owned business in its second generation. It is well-known as an importer, wholesaler, and manufacturer of high-quality products for the construction industry. With long-term supply chain agreements in place with their partners and manufacturers throughout Europe, JD Roberts guarantees continuity of supply, providing peace of mind that their products meet their clients project and capacity requirements. To find out more about the JD Roberts range of products visit www.jdrobertsltd.com

Timber is an attractive mainstream building material for several reasons. It is an incredibly versatile, natural product that is easy to work with and if sourced responsibly, is one of the most sustainable materials to use.

As a market-leading manufacturer of environmentally conscious engineered wood panels, MEDITE SMARTPLY’s commitment to sustainability is core to all levels of the business; from sustainably managed forests via Coillte, to the manufacture of low embodied carbon materials, which contribute to sustainable building. Engineered wood panels offers fabricators, furniture makers and fit out contractors the flexibility to create durable, stylish, and intricate designs. The versatile MEDITE range includes specialisations such as MEDITE MR, a moisture resistant MDF panel designed for use in humid conditions, MEDITE PREMIER, a multi-purpose MDF ideal for furniture, shelving and domestic applications and MEDITE TRICOYA EXTREME (MTX), a ground

breaking construction material guaranteed for 50 years above ground and 25 years below ground.

MEDITE SMARTPLY’s environmentally conscious products ensure a sustainable building material, storing carbon throughout their lifetime. Sourced from sustainably managed forests in Ireland, both the MDF and OSB ranges are FSC certified. The MDF range is also CARB2 compliant – putting MEDITE at the forefront of ‘low formaldehyde’ innovation in Europe. End users can find examples of limitless creativity on the exclusive MEDITE MDF community site www.meditemakesitreal.com. Those who join can share work, gain inspiration, and win prizes that will enable the user to build bigger and better with MDF. Sign up to get a free gift. Visit https://mdfosb.com/en for more information on the full MEDITE MDF range.

TIRLÁN BEGINS €11 MILLION INVESTMENT ACROSS ITS BRANCH NETWORK

Tirlán, formerly Glanbia Ireland, has begun an ¤11 million plus investment programme to develop and upgrade its entire 52-strong local branch network, with work in its Athboy, Castlelyons and Bunclody stores already underway.

The 100% farmer-owned Co-op says the landmark investment package is part of a range of measures to future-proof its agri, retail and garden centre services in rural communities across 11 counties.

The branch improvements are a further sign of Tirlán’s commitment to serving the evolving needs of its loyal customers in rural communities into the future. It also clearly demonstrates its promise to support local jobs and rural economies, as outlined in the Co-op’s ‘Living Proof’ sustainability strategy.

The ¤11 million plus plan will also include a significant upgrading of branch IT infrastructure with new technologies that will make the overall customer experience more enjoyable and efficient.

Tirlán Chairman John Murphy said that Tirlán’s branches are the heartbeat of many local communities and this investment signifies the Co-op’s commitment to playing its part in enriching the lives of those living in rural Ireland.

“As a farmer-owned co-operative, Tirlán is committed to developing a modern network of stores that service the evolving needs of farmers and the communities that we serve,” he said.

“We will be developing and upgrading our branches over the next 4-5 years and adding new Tirlán CountryLife garden centres at our existing branches in both Athboy Co. Meath and Bennettsbridge in Co. Kilkenny.

“We will improve the customer experience across all our branches in order to better service the evolving needs of our customers and communities. Many of these communities have lost their local post office, shops and other services in recent years and we aim to play our part in ensuring they remain vibrant and self-sufficient,” he continued.

The first new concept store revamp in Bunclody will be completed in early 2023, Senan Foley, Head of Retail at Tirlán explained. “Our 52-strong branch network is the face of Tirlán in our communities. They are more than just an agri store. Today, our branch network provides critical services in a setting that many of our shareholders, suppliers and customers have a strong affiliation with locally.

“Over a year ago, we partnered with An Post subsidiary PostPoint to bring a range of convenient services to rural communities. Today’s announcement is part of a wider investment programme that will further enhance our offering to customers and also expand our role in the community.”

“As our investment plan begins, we’re open to more local partnership ideas with third parties to help make our rural communities even more sustainable into the future.”

Phase One of the investment programme sees stores in Ashford, Monasterevin, Castlelyons, Athboy and Bennettsbridge undergo significant renovations. Followed by phase two branches in Dungarvan, Kilmeaden and Tullamore.

Tirlán’s new branding will be rolled out across the reinvigorated network. This rebrand, which is already underway, will see agri stores rebranded to ‘Tirlán FarmLife’, and agri stores with garden centres rebranded to ‘Tirlán CountryLife’. Further investment is being rolled out in areas such as people development and training, along with development of Farm Hardware Centres of Excellence.

The investment programme was unveiled at the first of Tirlán’s regional Farmer Information Meetings in January. Further investment is being rolled out in areas such as training and the development of Farm Hardware Centres of Excellence. Also the enhancement of their TirlanFarmLife.com eCommerce customer offering is supported by the creation of a dedicated distribution warehouse in Portlaoise.

Pictured at the Tirlán CountryLife branch in Dungarvan were Tirlán CEO, Jim Bergin; Chairman, John Murphy; Retail Marketing Manager, Grace O’Dwyer and Head of Retail, Senan Foley. Photo Dylan Vaughan.

WHITERIVER GROUP WOOD FLOORING & COMPOSITE DECKING TRAINING SEMINAR

Whiteriver Group have a long history of excellent customer service which takes many forms including hands-on practical training for their customers. Over the years they have held many training seminars at their premises in Dunleer, Co. Louth while their Area Sales Managers, Colm, Michael and Martin carry out continuous product support when calling into stores around the country. Last October Whiteriver hosted their latest comprehensive training seminar at their offices and warehouse in Dunleer. Customers travelled from all corners of the country with some staying overnight so they were fresh for the next day’s training. Co-CEO & Head of Sales, Iain Wogan said they were delighted with the demand for the seminar - “initially we had allocated two days, however due to demand a further three days were added with a total of over 100 participants attending”.

The day started with a tour the extensive warehouse and a brief history of the company which was created by Brian Wogan back in 1997. The refurbished showroom provided the perfect setting for the day. Training covered their complete range of Laminate & Engineered flooring, Composite Decking, Pedestals & Aluminium joist systems as well as recently launched Composite Cladding which is becoming hugely popular. There were plenty of practical hints and tips throughout the day from installation methods to a showroom presentation on how to improve sales and margins.

Feedback from all was very positive and everyone received a framed Consultant’s Training Certificate to mark the occasion. Iain took the opportunity to thank all those who attended and gave a special thanks to all the staff at Whiteriver who put a huge effort into making the seminar a success.

Whiteriver have a comprehensive website showcasing all of their ranges and also have printed brochures available on request.

Ph. +353 (0) 41 6861000, www.wrg.ie, www.seadec.ie

PAINT MANUFACTURER HONOURED AT KILDARE BUSINESS AWARDS

Kevin O’Connor, former managing director of General Paints Group was honoured at the Kildare Business Awards 2022 on Thursday, 24th November, for his contribution to the business and local communities, winning the Outstanding Contribution to Business Award. Kevin received the award in recognition of his service and contribution as Chairman and Managing Director of Celbridge based General Paints Group for 38 years.

Premium Irish paint manufacturer, General Paints Group comprises two brands Colourtrend and Curator and have recently launched a Surface Protect product into the Colourtrend family - the first antiviral, antimicrobial paint of its kind in Ireland. The awards were organised and hosted by the County Kildare Chamber in The Killashee Hotel, with over 400 business leaders from across Kildare attending.

Speaking about receiving the award, Kevin O’Connor commented: “This really is an honour, and I am so proud to accept the award. I see it as a huge achievement and

recognition of what we have built at General Paints Group – a thriving business and employer.

“Quality and innovation are at the heart of the business – bringing cutting edge technology and an unrelenting commitment to quality to the group brands, which has served the company well since it was formed almost 70 years ago.

“It has been a huge honour to lead the business for over almost four decades, to work with such a talented and passionate team at every level and see the development of a business going from strength to strength. Now, as I have stepped back from the business, I am very excited to have handed the reins over to my daughter Rachel and to see how she will continue to make her mark.

“Rachel is the third generation of our family to lead General Paints Group, and I have no doubt that she will be just as successful as previous generations in developing the company and leading the commitment to quality and innovation for decades to come.”

Chris Foy Head of Sales General Paints Group and Kevin O’Connor Chairman of General Paints Group.

NIALL EVANS APPOINTED AS SALES DIRECTOR OF GYPROC & ISOVER IRELAND

Saint-Gobain are pleased to announce the appointment of Niall Evans to the role of Sales Director for the Gyproc & Isover businesses in Ireland. Before this appointment, Niall held the role of National Sales Manager at Gyproc & Isover for seven years where he developed a great understanding of the Irish markets and customers. Niall is a Derry native and a graduate of the University of Ulster Jordanstown where he obtained his MBA. Niall has held various commercial roles during his twenty-three years with Saint-Gobain and his insight and knowledge will help to drive business growth through new and existing customer relationships. Niall takes over this role from Declan Smyth who retired on December 31st, 2022.

Commenting on his appointment Niall said, “It is an honour for me to take on the role of Sales Director and I look forward to working closely with all our customers throughout Ireland. Together with our excellent commercial team, I will continue to collaborate with all of our stakeholders into the future to enhance our successful working relationships.”

Padraig Barry, Managing Director of Gyproc and Isover in Ireland also commented, “We are very grateful to Declan Smyth for the hard work and unwavering commitment to the organisation, and the loyal support from all our customers during his tenure. For us it is a great privilege to be able to promote some of the most talented people in the industry. Sales Director is a well-deserved position for Niall. I have no doubts he will thrive and will continue to develop the business while also supporting existing customers. Since taking on the position of National Sales Manager seven years ago, Niall has developed an intimate understanding of our markets and customers throughout the island.”

ARC ARE BRINGING MANUFACTURING BACK TO ARKLOW

Simon Harris TD, Minister for Justice and Minister for Further and Higher Education, Research, Innovation and Science, recently officially opened Arc Building Products’ second powder plant in Arklow, Co. Wicklow.

In the Minister’s speech he referred to the importance of Irish manufacturing for the country. It is becoming even more apparent in recent years with Brexit and Covid that Ireland needs to become more self-sufficient. “Arklow has always been synonymous with manufacturing, so it was heartening to see such industry increasingly returning to the town” the Minister said.

Established by Martin Nolan, Fergal Simpson & David Orr, Arc Building Products has quickly grown to become one of Ireland’s largest manufacturers of tile adhesives, grouts, levelling compounds, primers, sealants and admixtures. They produce world class products and award-winning brands at their 100,000ft² premises in Arklow which houses their manufacturing, research & development, warehousing and sales offices.

The journey began in 2006 with a small manufacturing plant and warehouse in Rathnew. This premises was quickly outgrown, and the business moved to Gorey, Co. Wexford in 2010. The company expanded further in 2016 when the decision was made to purchase a permanent location for the business, and they moved to their new premises in

Arklow. This acquisition allowed for further expansion and the installation of a second plant doubling the production capacity and creating further employment.

The company plans further expansion and the creation of more jobs over the next five years.

Arc currently employs 37 full time personnel including a sales team, office, research & development, production and warehouse staff. Customers are spread across the 32 counties and include independent DIY stores, builders’ providers, tiling shops and most of the large hardware retailers in the sector.

Niall Evans, Sales Director.

Arc Building Products Plant official opening in December 2022.

Reversible Boards

OPTIMISE YOUR SPACE WITH COMBILIFT

Demand for warehouse space is expected to continue to outstrip supply, and “improving not moving” could therefore be the answer to warehouse woes – assuming you know where to start with what can be a daunting task. This is all in a day’s work for materials handling specialist Combilift, which has over two decades of experience in helping companies of all sizes and from various industries maximise the capacity, safety and efficiency of their storage facilities. A team of 10 design engineers work on Combilift’s very popular, free of charge Warehouse Design & Layout service, and provide diagrams showing how a warehouse can be configured according to the capabilities of Combilift’s products, which can lead to a doubling of available space. CEO and Co-founder Martin McVicar: “We have always seen Combilift as much more than a manufacturer of forklifts and other handling solutions. Space is one of the most valuable assets our customers possess, and if our trucks can make it work better for them in terms of storage density then everyone benefits. The ongoing need for warehouse space coupled with ever rising business costs means that space optimisation is now more important than ever. Additional benefits of course also include avoiding the operational headache for management and the workforce of relocating to new premises, the lack of bureaucracy associated with new builds or extensions and the cost of leasing extra offsite storage.”

One company that let Combilift do the hard work for them was Farrell Furniture in Ardee and this company’s experience is just as relevant for companies in the hardware sector that want their current premises to work at optimum capacity.

Farrell’s Joint CEO Brendan Farrell: “Combilift took a wholly different approach from other companies that want to sell you something, I’d call it more solution based. We gave them warehouse dimensions, and the sizes of the materials we use in production. They came back with detailed plans that showed us how using one of their trucks could make a massive difference to the management of our space. So, before we had even decided to go with their products, they had proved to us that we could generate over 30% more storage capacity – which was a pretty persuasive argument as to how to get customers on side!”

“Our premises are around 100,000 ft², with just 15,000 ft² given over to storage. The warehouse is the same size as it was when we got our first Combilift – 150ft x 60ft - but over the last few years we have quadrupled in growth. This is testimony to how Combilift’s original layouts future-proofed us.”

“For any company experiencing growth or increased volumes of stock, I’d recommend talking to Combilift first - getting help from the experts to improve the performance of our warehouse was an absolute eye opener,” said Brendan.

www.combilift.com

A DAY THAT WILL GO DOWN IN TOPLINE HEAVINS & EURONICS HISTORY

On Tuesday the 6th of December, Paul & Derek Heavin handdelivered an order placed on Heavins.ie by the staff of Áras an Uachtaráin for the President Michael D. Higgins. This date has engraved itself in the history of the business for decades to come.

Unfortunately, Paul & Derek did not get the opportunity to thank the President on the day. However, it was a memorable moment for the directors of the business, this achievement reflects heavily on the foundations laid down by Derek’s mother and father, Maureen and Willie Heavin who started the business in 1984.

The Heavin cousins are well known for the marketing activities on social media, which can be found on Facebook, Instagram, TikTok & YouTube. Why not check out the green jackets?

Despite the large volume of orders during the Black Friday and Cyber Monday period, they knew an opportunity like this doesn’t come around too often unless the President becomes a returning customer of course!

Recently, Heavins.ie have been nominated for ‘Most Trusted Website of the Year’ for the Digital Business Awards 2022 and no better way to show how much their customers trust

Sikadur®-31+

Heavins.ie than by receiving the stamp of approval and an order from Áras an Uachtaráin.

The following days after the delivery, Paul & Derek received a personal phone call from Áras an Uachtaráin thanking them for their excellent customer service. The company responded by thanking President Higgins for trusting their Irish owned family run business.

THE ALL-IN-ONE LOW VOC EPOXY ADHESIVE

NEWLY FORMULATED EPOXY ADHESIVE STRUCTURAL ADHESIVE – SEALANT – FILLER –REPROFILING – STRUCTURAL REPAIR MORTAR

MORE PERFORMANCE

· Double CE marking for structural bonding and concrete repair

· Superior adhesion performance on various substrates

· Longer open time and pot life

MORE SUSTAINABLE

· Very low VOC emission and low odor

· Not regulated as a dangerous good, suitable for professional and DIY

· Meets LEED v4 requirements

MORE PERFORMANCE MORE SUSTAINABLE

Paul and Derek outside Áras an Uachtaráin.

IRISH CEMENT CELEBRATES 85 YEARS MAKING HIGH QUALITY CEMENT

The world has transformed over the past 85 years. Think back to Ireland of the 1930s, when our grandparents tell tales of walking to school barefoot, ponies and traps, black bicycles, and very few cars on the roads. By and large, they recall simpler times when the pace of life seemed more relaxed. There were very few telephones let alone smartphones. Instead, there were telegrams, letters, and messenger boys; no urgent emails demanding an immediate response. Farming was as vital in Ireland then as it is now, and the Electricity Supply Board had been established just a decade earlier. Rural electrification was transforming communities throughout Ireland, and today we all recognise the important role electricity plays in our daily lives. There is something else from that era, which is vital to our daily lives but is often overlooked.

On the 23rd of May 1938, Sean Lemass, then Minister for Industry and Commerce, surrounded by other dignitaries pushed an oversized red button and two cement factories, one on the banks of the Boyne in Drogheda, the other in Mungret outside Limerick, sprang into life. The location of the Cement Ltd factories (later to become Irish Cement) had been carefully chosen to be close to abundant supplies of limestone, ports for the importation of fuel, and centres of the population for the sale of its product. From that day on, cement used in concrete and mortar has been one of the key ingredients in the foundations of the Irish State. Irish Cement has been at the forefront of manufacturing high-quality cement since 1938, and cement continues to be a critical ingredient in our modern economy. During those eight and a half decades, Irish Cement has transformed its operations through upgrades and continuous investment in the most energy-efficient cement manufacturing technology.

Today’s workforce in Irish Cement is tremendously proud of that unique heritage, and the work done by previous generations. They also recognise the responsibility of this current generation to ramp up further the pace of change. That change is to address the carbon emissions from the cement industry and to further improve the resource efficiency of its

operations. The cement sector has committed to being carbon neutral by 2050 and progress is well underway. Already, a typical bag of Irish Cement has a 20% lower carbon footprint compared to the 1990’s. It is still the same great cement that delivers the same great performance, but you can have confidence knowing its production had less impact on our environment, both in terms of climate change and the circular economy. These reductions have been achieved through energy efficient investments, which need less energy to make each tonne of cement; the introduction of lower carbon CEM II cements, Ireland’s most popular cement; and the replacement of imported fossil fuels using locally sourced alternative fuels. Continuous investment in training and development of the workforce has underpinned these developments.

Maintaining quality and cement performance for customers remains the top priority as the company innovates and becomes more sustainable in the way it makes cement. In 15 years, when Irish Cement will celebrate one hundred years in business, the way cement is manufactured will be radically different from today. To achieve those improvements, further investment will be made to reduce fossil fuel consumption and make operations more resource efficient. Irish Cement is committed to maintaining its leadership position as Ireland’s high-quality cement maker, through innovation, collaboration and a recognition of its unique heritage.

Irish Cement Limerick Control Room.

CHADWICKS GROUP LENDS ITS SUPPORT TO UPGRADE IRISH WHEELCHAIR ASSOCIATION CENTRE IN LISTOWEL

Chadwicks Group is delighted to have supported the Irish Wheelchair Association (IWA) centre in Listowel, Co. Kerry to revamp its outdoor garden area. The project is part of Chadwicks Group’s ongoing nationwide partnership with IWA to supply building materials to IWA community centres across the country to help improve accessibility for its users. The IWA operates 58 full and part-time community centres nationwide which offer training, social activities and therapies to people with physical disabilities. It also provides 1.3 million hours of assisted living services to more than 2,000 adults and children.

In Listowel, IWA provides services approximately four days a week, supporting up to 20 people with disabilities in the area. This is a vital service for the people who attend and plays an important part in their ability to interact with their peers and participate in local activities.

Chadwicks Group assisted the IWA in Listowel by supplying a range of materials to upgrade their outdoor area including gravel, cement, cladding and outdoor garden furniture. The area was in need of a renovation and service users were engaged on the design of the garden before the works took place. The area is now fully revamped and available for service users to enjoy.

Commenting on the announcement, Jerry Lynch, Chadwicks Tralee Branch Manager said, “We are delighted to support the Irish Wheelchair Association centre in Listowel on this project. IWA provides vital services in Listowel and the surrounding area and it is a privilege to be involved in improving the outdoor space which is an essential area for members of our community. We are delighted that our work can have a positive impact on the staff and service users alike.”

GOVERNMENT AGREES TO EXTEND MANDATE OF LOCAL ENTERPRISE OFFICES

The Government has decided to extend the mandate of the Local Enterprise Offices (LEOs) to target new exporters by providing direct grants to firms who employ more than ten and are operating in the manufacturing and internationally traded services sectors. In future years, it is intended to further expand the range of advisory services available to all companies with up to 50 employees, including those operating in the locally traded sector.

The decision fulfils a Programme for Government commitment to ensure a continuation of support for enterprises that have grown above ten staff.

It builds on the new Enterprise Ireland strategy which sets out a commitment to ensure a continuation of assistance for enterprises that have grown to 10 or more employees, as appropriate to their stage of development

and internationalisation ambition. The strategy also commits Enterprise Ireland to working with the LEOs, to ensure that companies of all sizes are assisted on their development journey, maximising their growth and job creation potential.

Since 2014 the network of 31 Local Enterprise Offices has grown and they are now well established as the firststop-shop for all businesses and entrepreneurs. They have evolved in the provision of services including direct grant aid to microenterprises that wanted to grow internationally and training and advisory programmes to a broader cohort of companies including those trading locally. The assistance they provide will be critical to helping firms to be more productive, to digitise and to reduce their carbon footprint.

www.localenterprise.ie

TUCKS FASTENERS & FIXINGS APPOINT NEW GENERAL MANAGER

The board of QFF Distribution are delighted to announce the appointment of Dermot Maguire as General Manager of Tucks Fasteners & Fixings effective from January 1st, 2023. Gary Hogan, Group Managing Director, commenting on Dermot’s appointment “Before joining Tucks Fasteners & Fixings in 2017, Dermot worked as Head of Finance for a hotel group in the Irish hospitality sector. For the past few years, Dermot has held the post of Finance Director for the group businesses in Ireland. Dermot brings with him a wealth of experience and knowledge and I look forward to introducing him to all our stakeholders as our new General Manager in the

coming weeks. I have no doubt that Dermot’s tenacity, drive and enthusiasm will be a real force in ensuring Tucks Fasteners & Fixings moves forward and achieves the ambitious strategic objectives we have set for the business.” Dermot is a member of Chartered Accountants Ireland having qualified in 1996. Dermot is also a member of the Institute of Bankers and holds a Diploma in Corporate Finance. Post practice, Dermot worked for private equity investment firms for 17 years and gleaned strong experience in corporate finance, and different sectors including hardware, property development, food (chilled & ambient) and pharmaceutical.

CPM HARDWARE TEAM DRIVING SALES IN DYNAMIC DIY AND HARDWARE SECTOR

One of the enduring images from the pandemic was thousands of people forming socially distanced queues from early morning on the 18th May 2020, to shop in hardware and DIY stores all around the country once they had finally reopened as part of the first phase of the lifting of Covid-19 restrictions. Hardware and electrical stores were overwhelmed with customers over the coming weeks. While the initial frenzy wore off, the hardware and DIY sector has experienced unprecedented growth over the last couple of years, due to changes in consumer behaviour, largely driven by the global pandemic.

In today’s ‘new normal’, all brands are fiercely competing in this sector - each looking to drive awareness, brand identification, loyalty and ultimately sales. Much involves product innovation, and competitive advantage lies in better use of data and real actionable insights. These insights into consumer wants and needs enables them to implement sales strategies that integrate physical retail sales along with digital experiences, as customers interact across multiple online and offline channels.

The importance of essential insights is coupled with a real commercial focus to drive efficiency and return on investment, which has never been higher up on the agenda, especially in the current economic climate with increased costs across all parts of the supply chain, particularly in this sector.

CPM are experts in driving sales and are focused on how data and technology can inform and support sales growth for all clients, amalgamating CPM’s human and artificial intelligence to best effect, ultimately delivering innovative and impactful sales campaigns to increase ROI.

CPM analyse outputs of their real time data and predictive analytics and apply those insights to inform strategy - how best to deploy their resources, where and when, to maximise return on investment. Determining all tactics, from flexibility in route to market to actions that their team deploy in-store to demonstrate and sell more of their client’s products, using the outputs of data and predictive analytics to best effect. This unique approach means CPM’s team devises the right strategy, combined with a highly agile and diverse skill set, in a world where digital transformation and flexibility is at the core. The results of CPM’s campaigns speak for themselves. Want to know more and how CPM could help you accelerate your business performance? Contact CPM Ireland at +353(1)708 0300 or sales@cpmire.com

L-R John Healy, General Manager, Anne Kelly, New Business Manager, Joe Balamash, Client Services and Operations Director.

Dermot Maguire,General Manager, Tucks Fasteners & Fixings.

TOP TEN ERP TRENDS FOR THE DIY & BUILDING SUPPLIES INDUSTRY IN 2023

The fast rate of digitisation within the DIY and building supplies industry shows why businesses must get current and stay current to take advantage of the latest developments in software. The market has changed over recent years, so tighter production timelines, increasing customer demands and limited resources are just some of the challenges the industry must overcome.

But when you know where the industry trends are heading, you can more accurately plan your business strategy and you’re in a better place to overcome these challenges. Recognising that knowledge is power, Kerridge Commercial Systems (KCS) has identified the most significant trends they anticipate for the DIY and building supplies industry in 2023.

1. More ERP systems in the cloud

From a fixed monthly cost to a dedicated security team working 24/7, or constant back-ups, and hardware and software that automatically update, the benefits of cloud-based computing are becoming undeniable for the DIY and building supplies industry.

2. Advancements in ERP intelligence

As Enterprise Resource Planning (ERP) solutions continue to evolve, they’re incorporating technologies such as artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). Once fully integrated, the ERP system performs tasks for the business that once required manual operation. This development saves costs while freeing up time for employees to focus on the business areas that generate more revenue.

3. Increased focus on deploying the IoT (Internet of Things)

Customers increasingly expect DIY and building suppliers to cater to their needs with more personalised experiences. Investing in ERP systems capable of conversing with the IoT will help businesses manage their business intelligence more effectively and tailor bespoke customer experiences to increase retention.

4. A greater need for industry-specific merchant solutions

The DIY and building supplies industry is unique, and the increasing demand for ERP software means a ‘one-size-fits-all’ solution no longer applies. Instead, leading ERP providers offer more industry-specific functionalities and features, which means fewer costs are associated with customisation. Businesses can then implement and deploy these industry-specific ERP systems more quickly, which helps them achieve a better ROI.

5. More focus on IT security

The shift to remote working has increased cyber-attacks, data breaches, and challenges in data security. Therefore, systems that process lots of data and link to CRM systems face growing threats. This circumstance then leads to many businesses intensifying their efforts to secure their ERP systems, especially with new GDPR laws concerning recent high-profile data breach incidents.

6. Two-tier ERP systems

The rise of IoT, cloud infrastructure and big data are some of the integral parts of ERP technology that are developing at breakneck speed. So how can businesses keep up?

Many larger businesses have found that their existing ERP solution can only effectively deliver on some of their business requirements. For example, different ERP usage requirements at headquarters might be split between regional and subsidiary levels. In such a scenario, a two-tier ERP system can run an ERP solution at a corporate level (tier one) but operate its units and subsidiaries on a separate ERP solution (tier two).

7. More businesses will go mobile

A recent UK study found that 78% of businesses surveyed had employees accessing company data through mobile devices. As a result, several ERP solutions are adapting to offer modules that integrate. Enabling work on the move, these applications support powerful functionalities beyond the yard or warehouse. Additionally, key stakeholders can see up-to-date analytics and forecasting, while employees can access realtime updates on the movement of stock.

8.

Streamlined processes through digitisation

As businesses continue to evolve, integration between the main ERP system and various processes will naturally occur. At the centre of this integration are ERP systems that allow companies to manage the various areas of their business from one application. So, from stock levels through to accounting records and CRM, merchants can instantly share data across their operation and make more data-driven decisions.

9. Plug-’n-play ERP integration

KCS predicts that better integration using standard Application Programming Interface (APIs) will be a new trend for the DIY and building supplies industry. Users could use a core ERP solution for their primary business processes with a thirdparty solution for more specific requirements. An example would be a wholesaler using K8 for their distribution process with a third-party CRM and an independent sourcing solution. Customers will increasingly expect ERP service providers to allow seamless integration between these different solutions and their system.

10. ERP systems will continue to evolve

As the global market evolves, ERP solutions are increasingly being relied upon by the merchant trade to reduce the costs involved in supply chains. The economic turbulence affecting all industries throughout Europe means ERP solutions will become more integrated with new technologies and increasingly tailored to the needs of the DIY and building supplies industry.

www.kerridgecs.com

TIMCO C2 PREMIUM SCREW RANGE

C2 is a revolutionary high performance multi-purpose screw. Designed to give ultimate performance in a multitude of materials, the patented twin-cut point gives a consistent and rapid pick-up and reduces timber splitting. These unique features coupled with a synthetic lubrication and dual angle thread results in 52% less insertion torque and 43% quicker insertion time.

The packaging has recently been updated, bringing the TIMCO C2 Premium Screw family together under the dedicated, bespoke brand for the very first time. The range includes the popular TIMCO C2 Strong-Fix and C2 Clamp-Fix; all featuring the award winning C2 twin-cut technology.

The best-selling lines are also available in a variety of packaging options including Grab Packs and Industry Packs. Containing a minimum of 1000 screws, each Industry Pack is both robust and re-usable as well as having a secure ‘click shut’ lid.

TIMCO packs have been specifically designed with the tradesperson in mind. The large quantity of screws included are ideal for busy construction sites. Once empty, the box can then be refilled and re-used on site again.

For further information please go to www.timco.ie

K8: Business Management solution of choice for Merchants, Hardware and DIY Stores

• Cloud-based software that’s affordable, flexible and scalable

• Optimise your warehouse management and meet your customers’ delivery expectations

• Get trading online and open up new channels to market quickly and easily

• Powerful financial control – manage your rebates, automate invoice processing

• Improve your team’s performance, manage your margins and boost profits

JPA BRENSON LAWLOR ANNOUNCE THREE NEW PARTNERS

As Corporate Partners of Hardware Association Ireland, JPA Brenson Lawlor know the nuts and bolts of your hardware business. That’s why, last year, Brenson Lawlor won Finance Dublin’s “Mergers & Acquisitions SME Deal of The Year 2022”, www.financedublin.com. Their Corporate Finance team advised the Shareholders of Jarsen Distribution Limited (Trading as Proline Architectural Hardware) on the sale of their business to Grafton Group PLC. They are now delighted to announce a further expansion of the firm with the appointment of three new Partners.

Ciara Ferguson becomes a Partner, Audit and Business Advisory. With a Master’s in Accounting from UCD Smurfit, Ciara is also ACA qualified. She completed her training with PwC and has worked with JPA Brenson Lawlor for the past seven years.

John Manning becomes a Partner, Audit and Business Advisory. John graduated from Technological University of Dublin and followed that with an ACA training contract with JPA Brenson Lawlor. John joined the firm ten years ago.

Deborah Drought becomes Partner, Taxation Services. A graduate of South East Technological University, Deborah joined JPA Brenson Lawlor ten years ago having started her career working with a number of firms in Edinburgh, Scotland. For further details please phone 01 6889760, email info@jpabrensonlawlor.ie or visit www.jpabrensonlawlor.ie

NEW SONAS ALITA RANGE - SUSTAINABLE MODERN LUXURY

Sonas is introducing their new range of modern and sustainable shower valves and taps. Alita comes to the market in four finishes – Chrome, Matt Black, Brushed Gold, and Brushed Nickel. Through their commitment to sustainability the Alita range will reduce hot water consumption and energy bills.

The new range of exposed shower valves use a cool touch technology where the valve will always remain comfortably cool and safe to touch by every family member. The built-in diverter fitted on the body of the valve creates an easier and more intuitive switch from the rain head to the handset. The three-function handset and larger rain head offer a better showering experience.

Alita exposed showers are supplied with six litre per minute optional flow restrictors, that will help the user reduce their hot water consumption and energy bills. Fast-fix brackets are provided for easier and quicker installation.

The concealed shower valves in the range come with stylish knurled handles. The new knurled handles create the perfect precision and control over your shower even with soapy hands. The Alita basin mixers come with a cold start technology. Which means only cold water is delivered when the tap is turned on with the lever in the centre position. This encourages the use of cold water in daily rituals that don’t necessarily require hot water, helping your customer to reduce their hot water consumption and energy bills. The overall water consumption is also reduced with pre-fitted five litre per minute aerators.

A choice of knurled and smooth handles is included, which will help the customers match the product with their style and preference.

The basin mixers come with pre-fitted flexible hoses that were tested above industry standards for easier installation and peace of mind. More information available from www.sonasbathrooms.com

From left to right: Deborah Drought, Ian Lawlor (Managing Partner), Ciara Ferguson and John Manning.

CONNECTING YOUR BUSINESS WITH ONE SOLUTION

AIB Merchant Services (AIBMS) make it easy to connect other business management tools together. This simplifies everything from avoiding double-entry of data to effectively managing your online and card present payments across multiple sales channels. Their semi-integrated solutions with Clover Mini, along with integrating payments to your website with their Authipay online platform gives you a safe, secure, and simple way to accept all payments.

They have easy set-up and smooth integration, creating a single, streamlined solution for payment acceptance and acquiring services.

You can also use its facilities to generate one-time payment links or take payment over the phone in a secure and compliant way. Clover also provides real-time dashboard reporting so you can see exactly how your business is doing, anytime, anywhere. You can simply take payment, use it as your full Point of Sale, or it can be integrated with another existing till system.

And with Main Street Insights, AIB Merchant Services gives you an unparalleled level of insight into your customers spending trends. This includes where your customers come from and how far they travel to your store, along with useful comparisons against groups of businesses that are similar to yours.

For further information please contact Owen Ball, AIB Merchant Services Clover Sales Manager, Email: Owen.Ball@aibms.com Mobile: 086 771 5973

ONA IRELAND

Water is our most important natural resource and it is now also one of our greatest challenges. ONA Ireland wants to work with you, to make your customer`s water consumption more sustainable and conscious; in their home, school, office, sports club, hotel or anywhere a drinking water supply is required.

At ONA Ireland, they tailor their systems to meet your customer’s specific requirements, so that they can enjoy delicious filtered drinking water straight from their tap or water dispenser. No more ecologically unfriendly plastic water bottles!

As part of the Pollet Water Group, ONA Ireland are water experts and they strive for the best for their clients & customers. The time for change is now, and ONA Ireland`s aim is to help eliminate single-use plastic water bottles, across every sector of our economy.

They offer domestic taps with chilled/ambient/sparkling & boiling water options and they also provide tailored solutions for their business and commercial customers so they can enjoy similar energy efficient drinking water solutions for their clients/ staff/guests. Just tell ONA Ireland what you or your customer`s need and they will deliver the perfect drinking water system for everyone’s benefit.

Please visit www.onadrinkwater.ie for further details or phone (061) 210 095 or email mariena.cantwell@pwgireland.ie We would also be delighted to meet you in person at the National Sustainability Summit on 23rd February 2023 at The Leopardstown Pavilion, Dublin.

UPPERCROSS ENTERPRISES BIDS FOND FAREWELL TO COLM MADDEN

The Uppercross team came together just before Christmas to bid farewell to Colm Madden who retired after an incredible 20 years’ service with the company and also to recognise his outstanding contribution of over 40 years’ service to the Heating & Plumbing Sector.

Speaking about Colm, Niall O’Connor Sales Director said “The service and commitment Colm has given to his customers over the past 40 years is reflected in how highly he is thought of in our industry. On a personal note, I would like to thank Colm for the kindness and support that he has given me since joining Uppercross. Colm is one of life’s true gentlemen.”

TIMBER IRELAND OFFER A ROBUST SUPPLY CHAIN OF SPECIALIST TIMBER AND COMPOSITE PRODUCTS

Timber Ireland is a leading importer of sawn hardwoods and softwoods. These include Western Red Cedar, Douglas Fir, Larch and an extensive range of composite decking, fencing and cladding, and a full range of sheet material. They distribute nationwide from their warehouse in Dublin. The majority of the products they supply are sourced from their manufacturing partners in Europe and are either held at stock sites or delivered directly to your depot. Whether you are a hardware store or builders’ merchant their professional sales team can provide you with the information you need, whether it be pricing and availability or installation details.

Their key strength is a robust supply chain, with products from a range of suppliers and locations, Timber Ireland are able to work with customers throughout the supply chain and across Ireland, Northern Ireland and beyond. Their supply of product comes mainly from France, Belgium, Germany, The Baltics and the rest of the EU. They also import specialist products from Canada, the U.S.A. and China. Call or email today to request a copy of their product brochure which details their complete range of value added products available.

For more information call +353 184 27669, email sales@timberireland.ie or visit timberireland.ie

Colm pictured here with long service team colleagues who have collectively over 176 years’ service with Uppercross. They were delighted to have Father Christmas himself (aka Roy Moore, Director of Uppercross) join them to wish Colm the very best in this new phase of his life.

Niall Fitzgerald takes over the reins from Colm as the new Area Sales Manager for Leinster. Niall brings with him a wealth of experience as a sales professional. He has worked across various sectors - Logistics, Print Management, Marketing and Distribution, with experience working in business development, strategic planning and customer service. Niall said, “I am looking forward to meeting customers over the coming weeks,” Uppercross wish Niall the very best in his new role.

L-R Aidan Lawlor, Derek Keegan, Sandra Murphy, Colm Madden, Roy Moore, Mick Murphy, Kevin Hicks.

LONGFORD LUNCH 2022

Glennon Brothers were delighted to support the Longford Lunch which took place recently in the Hogan Suite in Croke Park. The event was organised as a fundraiser for Longford GAA.

Glennon Brothers welcomed many of their customers from the Republic of Ireland, Northern Ireland, Scotland, England and Wales to join them in Croke Park. Many of the Scottish guests attended in their traditional kilts. Also in attendance on the day were many supply chain partners of Glennon Brothers who generously supported the day. In total 500 people attended, RTE’s Sinead Hussey MC’d for the day and Neil Delamere provided the entertainment. Jack Chambers TD, Minister for Sport and the Gaeltacht, Colm Markey, Member of European Parliament, Joe Flaherty TD, and Larry McCarthy, President of the GAA, were all in attendance.

Mike Glennon in welcoming everyone to Croke Park said that “Over 70% of the tables here today are directly connected to the Irish forestry sector, a sector which is often lost in the shadow of agriculture, but which employs 12,000 people and contributes ¤2.3 billion to the Irish economy”.

“Forestry holds the key to help meet climate change targets, while also providing timber for the much-needed housing market. Using wood in construction is a cost-effective and sustainable solution to combat climate change. Forests are often called the lungs of the earth, because they draw in carbon dioxide and breath out oxygen. Thanks to our favourable climate and soil type, we can grow trees twice as fast as our Scandinavian competitors”.

“We have to ask the difficult question; why, in Ireland today, have we the lowest level of planting since 1946, with a mere 2,000

hectares planted versus a Government target of 8,000 and a climate change target of 18,000 hectares? Are we really serious in Ireland about reaching our climate change commitments?”

“We welcome the new ¤1.3 billion Government Forestry Programme, announced last week, which is a big vote of confidence in the sector. We have some concerns with the balance in the Programme. Grants and premiums for conifer forests should be closer to those for native woodland. Conifer forests give us the scale we need to sequester carbon and fight climate change. In the past, farmers and other landowners stopped planting as the system was too bureaucratic. We hope this is resolved in the new Programme”.

Mike Glennon ended his speech by addressing new Longford manager Paddy Christie in hoping that he would have the Longford football team back on the field in Croke Park in the upcoming season. Glennon Brothers would like to thank everyone who attended the lunch and for supporting Longford GAA.

NEW OPPORTUNITIES FOR THE ‘GRATE SAVER’

Inventor Kevin Walker has said that the new Solid Fuel Regulations introduced in October 2022 by Minister for the Environment, Climate and Communications, Eamon Ryan will be a new opportunity for his ‘Grate Saver’ product to be used throughout the country. The product is designed and manufactured specifically to withstand the increased temperatures generated by smokeless coal and other smokeless products. The specially enriched steel used in the manufacture of the plates is guaranteed to add years to the life of your customer’s grate.

When Low Smoke Zones were originally applied under the Marketing, Sale, Distribution and Burning of Specified Fuels Regulations, 2012-2020, customers found that their cast iron grates were burning out much more quickly when smokeless coal was used. Because of the unique and patented design of the ‘Grate Saver’, all the coal is burned, saving up to 20% on the cost of fuel and extending the life of the grate. Also, small nuggets are prevented from falling through the grate and this greatly reduces smouldering, a cause of pollutants entering the atmosphere from fossil burning sources. Kevin says, “The Grate Saver will save your customers on fuel costs, extend the life of their existing grate and

help us all to be more environmentally responsible.”

The ‘Grate Saver’ product has been on the market since 2014, so it is tried and tested and offers a high margin for retailers. The product is currently available from Classic Hardware Ltd., 01 4596588, paul@classichw.com

For further information please contact Kevin Walker, 087 1922356 or email infobeechpark@gmail.com

Albert Cooney, Chairman Longford GAA, Pat Glennon Joint MD Glennon Brothers, Paddy Christie, Longford GAA Football Manager, Mike Glennon, Joint MD Glennon Brothers.

INVITATION TO THE 63RD UFEMAT CONGRESS IN DUBLIN

John Newcomb, UFEMAT President, is delighted to invite you to the 63rd UFEMAT Congress in Dublin. Titled “A Vision for Success” the European Conference themes are:

- on an international level by Prof. Karl-Heinz Noetel, President of the International Section of the ISSA on Prevention in the Construction Industry

(Microsoft)

collaboration with CONSTRUCTIV and ISSA Construction (International Social Security Association)

DAY 1 - Thursday 20th April 2023

Includes a visit to T.J. O’Mahony where the group will be hosted by Sean Moran, Group CEO, Home Project Centre Ltd. Later in the day there will be the UFEMAT Annual General Meeting of the Presidents, Directors of National Associations & European Manufacturers of Building Materials followed by the results of recent research:

“UFEMAT New Vision, Mission and Values”, by Dianne Lucas, Managing Director CMDi. Drinks and dinner later that evening at the 5* Marker Hotel rooftop bar & terrace & brasserie.

DAY 2 - Friday 21st April 2023

Professional program

9.00am Intro by host Joe Lynam, Business Editor at Newstalk, and former BBC presenter who has worked for the European Commission. As a Dublin resident he will be the perfect host for the Conference. There will be a welcome by Marnix Van Hoe, Secretary General UFEMAT & John Newcomb, UFEMAT President.

Presentations on the day will include:

Hardware Association Ireland.

Director, Product Policy & Sustainability EuroCommerce.

Francis Huysmans, Managing Director VALIPAC

- on a local level by Fabrice Meeuw, General Manager CONSTRUCTIV

by Keith Giblin, CEO of Allied Merchants Buying Association

There will be a Q&A session compered by Joe Lynam. In the afternoon there will be a high-level reception and tour of Microsoft Dublin European HQ and a partners’ program.

The full programme details and registration are available here, https://ufematdublin.eu/en#Register

John Newcomb, UFEMAT President.

Marnix Van Hoe, UFEMAT Secretary General.

ONLINE ASSESSMENT TOOL AND COURSES RESOURCE TO ASSIST OWNERS AND MANAGERS

Government have recently launched Skills for Better Business, a two-part initiative aimed at assisting SME owners and managers across Ireland.

Skills for Better Business comprises an Online Tool for management skills assessment, complemented by a signposting resource providing quick contact information for management education and training.

On foot of recommendations by the Expert Group on Future Skills Needs in its 2020 management skills report, Leading the Way, a consortium of 14 partners from public and private sectors have worked together to develop the resources and content for the project.

The Online Assessment developed and project-managed for the Department of Enterprise, Trade and Employment by Skillnet Ireland, in conjunction with the other partner organisations, allows SME owners and managers to assess their own management skills in less than ten minutes by answering a series of questions about their management capabilities. They will then receive a bespoke report outlining their current level

NEW RIGHTS FOR CONSUMERS

The Competition and Consumer Protection Commission (CCPC) has welcomed the new Consumer Rights Act 2022, which came into force on November 28th 2022. The Consumer Rights Act will bring about a number of positive changes for consumers including:

Stronger rights to redress for faulty goods, including the straightforward option of cancelling a faulty purchase within 30 days for a full refund

Greater accountability for service providers, requiring tradespersons and vendors to provide tangible redress if services are not up to the agreed standard

A ban on fake reviews, with businesses prohibited from posting – or paying others to post – fake reviews for their products

New rules for online marketplaces like eBay, Amazon and Etsy, which will have to meet transparency requirements on search rankings and seller details

Protection for consumers of digital content and services, including the right to software updates

of skills and identify critical areas to improve upon. The Courses and Contacts resource allows them then to see at a glance the range of education and training providers, and provider groups, in Ireland, and to make contact immediately with an advisor who can direct them to the training and education they need.

The Leading the Way report found that the attitude of SME owners and managers to management development is central and recommends that management development must be a top strategic priority for all SMEs in Ireland. SMEs account for almost 70% of total employment in the business economy, so improving their performance is vital in helping to lift the whole economy. Skills for Better Business makes it easier for busy SME owners and managers to make this strategic priority a reality by continuing their management development journey.

https://skillsforbetterbusiness.gov.ie/

https://enterprise.gov.ie/en/what-we-do/supports-forsmes/skills-for-better-business/courses-and-contacts/ courses-and-contacts.html

Price Indication Directive

The CCPC also welcomed the introduction at the same time of the Price Indication Directive, which aims to end the practice of raising product prices immediately prior to a sale in order to advertise misleadingly large discounts. Since November 2022 any business advertising a discount is required by law to display the previous price which must be the lowest price applied in the previous 30 days. The CCPC has published guidelines to help businesses, www.ccpc.ie/ business/wp-content/uploads/sites/3/2014/04/CCPCPID-GUIDELINES.pdf, to navigate the new rules and will be engaging with businesses over the coming weeks to explain their new responsibilities.

CCPC Consumer Contacts Report for Jan – Jun 2022

The Competition and Consumer Protection Commission has also released its Consumer Contacts Report for January – June 2022. The report details the number and nature of contacts to the CCPC’s consumer helpline. Key statistics include:

16,507 consumers contacted the CCPC helpline in the first half of this year, with faulty goods and services heading the list of reasons people got in touch.

Vehicles & transport and telecommunications topped the list of sectors the CCPC was contacted about between January 1st and June 30th of this year. based in Ireland, which will now be subject to the new Consumer Rights Act.

For further information visit www.ccpc.ie/business/ccpcwelcomes-new-rights-for-consumers/

CASH MANAGEMENT

Brink’s Cash Services

Denise McCarthy 1890 474 000

denise.mccarthy@brinks.com www.brinks.com

CREDIT & FINANCIAL MANAGEMENT

Credit Risk Brokers

James Riordan 01 491 6007 james.riordan@creditriskbrokers.com www.creditriskbrokers.com

JPA Brenson Lawlor Ian Lawlor 01 668 9760 ian@brensonlawlor.ie www.brensonlawlor.ie

LCMS Ltd

Billy Nolan 087 2604625 billy@lcms2.com www.lcms.ie

Zero Tax Property Stephen Holmes 01 4584770 info@ztp.ie www.zerotaxproperty.ie

ECOMMERCE AND IT SUPPORT

Agility Software Ltd

David Malcolm 01 253 0282 david@agility-software.com www.agility-software.com

Core Tech

Geraldine Quinlan Burke 025 41400

geraldine.quinlan@coretechnology.ie www.coretechnology.ie

Intact Software

Mark Gurney 042 933 1742 mark.gurney@intactsoftware.com www.intactsoftware.com

.IE

Alan Finneran 01 236 5400 afinneran@weare.ie www.weare.ie

Kerridge Commercial Systems

Elaine Snuggs 01 5457100 elaine.snuggs@kerridgecs.com www.kerridgecs.com

Magico Orla Cooney 065 6864580 ocooney@magico.com www.magico.com

Monsoon Consulting Ed Wyeth 01 4750066 ed.wyeth@monsoonconsulting.com www.monsoonconsulting.com

FIELD SALES & MARKETING

CPM Ireland

Anne Kelly 01 7080300 akelly@cpmire.com www.cpmire.com

REL Field Marketing

Paula Lawlor 046 93758 plawlor@relfm.ie www.relfm.ie

Sales-i Ros McGill +44 345 508 7355 rmcgill@sales-i.com www.sales-i.com

January/February 2023

TSA Consultants

Tommy Smyth 021 4634154

tommy@tsaconsultants.ie www.tsaconsultants.ie

INSURANCE

O’Leary Insurance Group

David Lombard 021 4730005 dlombard@oli.ie www.olearyinsurances.ie

LOGISTICS

Woodland Group

Lee McMullen 01 8111500

lee.mcmullen@woodlandgroup.com www.woodlandgroup.com

MATERIALS HANDLING

Combilift

Anthony Rooney 047 80500

anthony.rooney@combilift.com www.combilift.com

Henley Forklift Group Ltd

Mark Kenny 01 6209200

sales@henley.ie www.henley.ie

PAYMENT SERVICES

AIB Merchant Services

Owen Ball 087 7715973

owen.ball@aibms.com www.aibms.com

BOI Payment Acceptance

Eamonn Kelly 1800 806 298

partners@boipa.com www.boipa.com

PRINT MANAGEMENT

W&G Baird

Sam Sharpe +44 (0) 75 8311 9846

sales@wgbaird.com www.wgbaird.com

RECYCLING SOLUTIONS

European Recycling Platform

Martin Tobin 01 6624040

ireland@erp-recycling.org www.erp-recycling.ie

SECURITY SYSTEMS

MyNET Security

Jack Raeburn 062-69112

jack@mynet.ie www.mynet.ie

SHOPFITTERS / RACKING SYSTEMS

Johnston Shopfitters

Shane Brennan 01 4190419 sales@johnston-shopfitters.com www.johnston-shopfitters.com

OHRA Racking Solutions Seamus Coyle + 44 28 8224 7858 coyle@ohra.de www.ohra.ie

Storefit Shopfitters Limited Eamonn Brien 021 4344544

eamonn.brien@storefit.com www.storefit.com

STOCKTAKING

Scanmatix

Alex O`Brien 089 2514005

alex@scanmatix.com www.scanmatix.com

TELECOMMUNICATIONS SALES & INSTALLATIONS

Novatel Communications Ltd. Niamh Cullen O’Reilly 022 23440

niamh@novatel.ie www.novatel.ie

#WeGetRetail

Guaranteed Irish Brooks is blooming

Delighted to be back in Irish ownership since 2021, Brooks are building on their reputation for timber excellence, while offering the full builders’ merchant experience. The Hardware Journal visited their flagship Bluebell branch and spoke with Branch Manager, Brendan Sammon.

2023 is off to a confident start for Brooks at Bluebell, the largest outlet in the Brooks Builders Merchant network of nine branches across Ireland.

Large is an understatement. The site, just off the M50, is mammoth. Over four acres and 100,000sq.ft. of high spec covered space, including an 8,500sq.ft. shop and trade counter, plus ample loading and parking facilities.

Brooks puts every inch to work as a full-service builder’s merchant, supplying building products, drainage and plumbing. The space is particularly valuable for their specialist area, timber. For years, Brooks has been the destination for timber quality and choice.

This is obvious from the extensive range of plywood and composite boards, softwoods, redwoods and hardwoods available from stock.

2021 was a landmark year for Brooks. The 200+ year old company returned to Irish ownership in August; purchased by the Murdock Builders Merchants Group.

The Murdock family share a successful history in the sector.

“They are very passionate about the business and bring a wealth of knowledge,” notes Brendan Sammon, Branch Manager at Bluebell.

“Their enthusiasm to see the Brooks business grow and fulfil its potential is evident from the level of investment since acquisition, and the support and encouragement provided to the management team.”

There has been significant investment in upgrading facilities, together with innovations and development in product range and services. Further growth is in the pipeline.

“Over the next few years Brooks plan to expand our branch network further via suitable greenfield opportunities, or acquisitions similar to our recent purchase of Kildare Builders Providers in 2022.” says Brendan.

Customer Appreciation

Brooks serves builders, subcontractors, facilities management firms, joinery and offsite construction companies, and consumers, homeowners and DIYers.

“Trade customers primarily want competitive terms, product availability and fast collection or delivery. And recently, traceability of product and DOP documentation are more frequently required.”

“We go the extra mile by having a rapid response delivery system available at all times on-site.”

Homeowners seek advice on product suitability in areas like timber flooring and bathrooms. Heating and energy-saving enquires have increased as a result of soaring energy costs. To stay ahead of diverse requirements, research into product trends, regulatory updates and supply chain changes, is a constant challenge.Customers are a priceless research resource. “Their views on product performance or ease of use can lead us to change suppliers to find the best quality and value.”

In return, Brooks thanks them often. “Every month we host our ‘Third Thursday Thank You’ campaign, where we have red-hot offers on products targeted at our customers’ requirements.”

“We invite customers to join us for a complimentary breakfast while viewing supplier demonstrations.” This initiative is hugely successful; attendance levels are rising month-onmonth.

Obstacles into Opportunities

When asked about Brooks’ response to the volatility and challenges of recent years, Brendan noted: “all business is challenging; hardware can be particularly difficult at times as we experience the peaks and valleys of the wider economy.”

The pandemic demonstrated both the business opportunities and the supply chain problems for hardware merchants. “Successful merchants like Brooks were able to weather the storm. We benefited from strong supply chain relationships and the agility to respond to rapid changes in consumer demand.”

The current energy crisis is a case in point, motivating customers to make insulation and energy saving choices. Brooks is ready with the products and the expert advice. For trade customers, Brooks helps the construction industry by providing a just-in-time solution, product advice and credit. Of concern is the competition coming from open-seven-days big box and online retailers. To stay ahead, Brooks must innovate in products and services, build good relationships with customers and suppliers, prudently manage resources, and continually invest in staff.

In short, provide the customer service, expertise and buying experience more impersonal rivals can’t deliver.

“Opportunities will continue to arise for hardware merchants, but we must identify and harvest them through ongoing research.”

Supplyside

Brendan believes working in partnership with key suppliers remains the best way to achieve success and keep customers happy.

Store Profile

“This enables us to have the correct products to suit our customers when they need them, backed by good technical support.”

Brooks teams with leading brands such as GP Wood, Balcas Timber, Norbord, Irish Cement, Gyproc, Wavin, EJ, Ideal Heating, Sonas, Bostik, Sika, Rockwool, Isover and more. Because suppliers regularly conduct staff training, the team is up to date on the latest product developments and can provide the best solutions and advice.

Innovation and Outlook

Efficiency and sustainability criteria have been spurring innovation, primarily in the areas of product development, renewable energy equipment, climate control and digital heating controls.

In addition, Brooks has expanded their drainage and civils line-up. While in the sheet materials category, the range of technical plywoods is bigger than ever.

In the last year, the building product range was extended to include Ibstock bricks, Keystone masonry support systems, Aco drainage systems and an extensive insulation offering. Later this year will come new product developments in shuttering.

Brendan sees the major “emerging trends to keep an eye on will be in energy conservation, as green policy throughout Europe grows demand at consumer and trade level.”

“Products aimed at carbon reduction, such as heat pumps, will gain an increased market share. Acoustic insulation products will also gain in popularity as consumers look to improve the acoustic performance of older dwellings.”

“The performance of the economy will influence demand in our sector, but I am optimistic for the next few years, as Ireland has a growing population and strong employment.”

Green Timber

Brooks consider timber one of Earth’s most critical renewable resources. As their specialist area, sustainability is core to the business.

The company is committed to supporting the responsible management of the world’s forests by promoting the trade in timber and timber products from trusted sources.

Alan Byrne, Mick Gaines, Paul Cushen, Brendan Sammon (Branch Manager), Eddie Holly & Gerry Gaule.

Bathroom showroom.

In 2015, Brooks achieved the Forest Stewardship Council® (FSC) Chain-of-Custody certification. This process assures customers that the FSC certified products they purchase are coming from well-managed forests, and that every step in the chain has been certified to ensure they are made responsibly. And that workers’ rights under the ILO Conventions and Health & Safety regulations are respected.

Brooks also stocks PEFC Certified (Programme for the Endorsement of Forest Certification schemes) products sourced from sustainable forests.

“We are fully audited twice yearly to maintain compliance with both schemes. This gives customers confidence.”

But most importantly, helps the growing number of customers, mainly from the trade and government agencies, who must specify certified timber products to help meet the European Timber Regulation and fulfil the Green Building Initiative.

Asset Management

“Our people are critical to our success and what sets Brooks apart when it comes to expertise and service,” Brendan says. “So, we look after them well and promote career progression.”

In addition to regular training on product knowledge and customer skills, Brooks introduced a Management Development Programme in 2022 to offer career development opportunities and support future expansion plans. Incentive schemes motivate growth and business improvement.

“We are very fortunate to have low staff turnover. Many of our team have long service, a vital factor in customer relations.”

“For us, the main barrier to growth is the ability of our sector to continue to attract new people. It’s important to present what we do as a rewarding career choice.”

As Bluebell Branch Manager leading a very strong team, Brendan`s role is to ensure the branch meets its objectives. This is achieved through leadership, communication and by encouraging solid team spirit, demonstrated through excellent customer relationships and care.

“Bluebell is a great place to work, where a ‘can do’ attitude is encouraged. It’s a good place to develop a career in builders merchanting.”

Linked-up

Brooks are members of Hardware Association Ireland (HAI), “who are extremely helpful with training programmes and for advice on regulations or best practice.”

“We also find HAI a valuable and authoritative resource for information on trends affecting our industry.”

The company are supporters of and participants in the Octobuild Builders Merchant Excellence Awards, “a great way to encourage innovation and development in the merchant sector.”

In 2022, Brooks garnered several nominations, with the Galway branch receiving the Excellence in Sustainable Business Award.

“Participation helps us raise our standards, promotes our profile as an innovative employer and helps attract suitable employment candidates,” states Brendan.

Local Ties

Each Brooks branch is encouraged to support events or sports in their area. Bluebell is spoiled for choice.

“In the last year we were proud sponsors of the Ballinteer Men’s Shed, The Robbie Keane Academy Cup and the Castleknock Hurling and Football Club.”

At group level, Brooks chose Focus Ireland as its charity partner because homelessness is a nationwide issue.

“We’ve supported their ‘Shine a Light’ campaign for the last five years, helping raise funds to support the most vulnerable people in our communities.”

USP

Brooks’ standout qualities? “Delivering what we promise, always understand that your customer has a choice and continue to be important to your customer.”

Top Tips Listen to your customer

Meticulous merchandising throughout the store.

Doors and floors display area.

Success keeps flowing for Pipelife Ireland

Innovation and acquisition are driving developments at Pipelife, one of the country’s biggest, most comprehensive providers of plastic piping systems. A proud Irish manufacturer too, committed to customer confidence in products designed to last and last and last.

“You may think you already know Pipelife, but you’d be amazed at the complete picture of what we can offer,” Padjoe Barry, National Sales Manager tells current and potential customers. The piping systems supplier is far greater than the sum of its many plastic parts. Pipelife is one of Ireland’s top manufacturers and providers of plastic piping systems. Specialising in the extrusion of durable polyethylene (PE) pipes, the company offers industry-leading products for the heating and plumbing, water pressure, electricity, cable ducting, gas and agricultural sectors.

The business has been manufacturing for over 50 years at their production plant in Cork, growing steadily through the decades. Not even Covid could slow them down.

The acquisition of Cork Plastics has allowed Pipelife to extend their product portfolio and market presence still further. Pipelife can now draw on the joint experience of two major players in this industry.

“Cork Plastics was a natural fit,” Padjoe comments. “Their product ranges are very complementary to our existing line-up. They also bring the additional advantages of providing a very solid sales presence in underground sewage, above-ground soil products, rainwater and roofline.”

Combined, this has given Pipelife extra momentum, and the company feels well-placed for the future.

Investing in Innovation

But then Pipelife has always been an innovator, according to Padjoe. “From the start, we have been at the forefront in developing innovative products for the building sector. It’s made us an industry leader for many years and is still our primary objective.”

“Today we recognise that modern systems require fully designed specifications that our customers can have confidence in.”

“The industries we serve are setting higher standards to meet more exacting customer demands and also match changing regulatory, environmental and sustainability requirements. Also the need for greater efficiency and performance.”

“It’s a time of rapid change, not just in heating and cooling and we want to be ahead of the curve.”

So Pipelife is investing heavily in its in-house design services; particularly, but by no means exclusively, in the heating sector.

“We will provide custom-designed systems to the building industry, with full-design indemnity insurance and full-life after-sales support services.”

This service component is vital. Just as important as top-quality products.

Quality below ground…

“Pipelife’s motto has always been, ‘our reputation, your peace of mind,’ and this goal remains the cornerstone of everything we do,” Padjoe says. Be it range, performance or customer care.

The company is probably best known for its robust, certified, below-ground drainage solutions, which cover sewer applications. The systems include pipework, fittings, access junctions and larger inspection chambers.

The Pipelife Universal Access Junction is quickly becoming a product of choice in the trade and amongst contractors due to its ease of installation and reliability.

“Simply install it and walk away. Homeowners particularly value the way this design prevents blockages.”

“But most importantly, all of our underground sewer products meet the requirements of both the Irish Building Regulations and Irish Water’s Code of Practice and all products are independently certified.”

…and above!

Pipelife is also synonymous with high-quality PVC-U roofline products for new-build and home improvement projects. The range of rainwater systems is comprehensive.

Xtraflo, Niagara, Hi-Cap, Half Round, Square and MiniFlo offer a wide choice of profile designs, both traditional and modern, in multiple colours to suit all tastes and applications.

Once again, the Pipelife reputation for technical excellence, competitively priced and quality-finished products have made this company a leading supplier of PVC-U plastic building products. Also on offer is a line of Fascia Boards for use in new-build work, total replacement or refurbishment by covering existing timber.

Pipelife’s PVC-UE Cladding Systems are suitable for external use on buildings as a decorative and protective facing. Flexible and attractive, these can be fixed vertically, horizontally or diagonally over brick, block, masonry and timber framed walling. “The options are unlimited”, says Padjoe.

Warmth Underfoot

Underfloor Heating is now one of the most common methods of heating homes in Ireland today.

Padjoe advises: “the most critical component of an underfloor heating system is the pipework that will be buried in the concrete floor of your customer`s home. Once installed, this pipework will be encased and inaccessible for the lifetime of the home. Any problems associated with this pipework will entail the floor being dug up, causing massive disruption.”

“Therefore, it is critical that all components used, but especially the pipework, are top quality and fully backed by reputable manufacturers.”

Pipelife say that they are the only supplier in Ireland that manufactures their own specialised underfloor heating pipe. The Guaranteed Irish Qual-Pex Plus+ Easy-Lay Multilayer Pipe is a gamechanger for the company and for contractors.

The pipe is extremely flexible, with exceptional lay-flat capability, enabling faster, easier and more cost-effective installations. This pipe has been designed to provide the plumbing professional with a ‘universal alternative’ to the various other piping products on the market and can be used with any suitably approved/certified press fitting. It will also prove to be a more effective plumbing solution, for many applications where aluminium or copper pipe might otherwise be considered.

The fact that Pipelife includes their market-leading 50 Year Guarantee as part of the package underlines their confidence in its durability and ability to deliver trouble-free performance for decades!

“We want our customers to install with confidence and homeowners to enjoy peace of mind,” Padjoe says.

In fact, “we provide full design indemnity insurance on all our heating solution systems so customers can rest assured their system will deliver on what they promise, and they can enjoy a comfortable, efficient home. We are all about trust and confidence in our world-class products.”

Multiple Solutions, Complete Systems

A major growth area is Pipelife’s Renewables Division, which covers every aspect of underfloor heating and integrated renewables. The one-stop service delivers fully designed, energy-efficient systems to a diverse customer base: builder’s merchants, installers, developers, builders, engineers and architects. Whether building a new house, adding an extension or renovating a home, the Renewables Division team will help buyers find the right system for their project.

It’s a prime example of the company’s solution-orientated approach. Developing user-friendly products and systems that answer problems intelligently and effectively.

Or, as Padjoe sums up, “whether our customers, or their customers, are repairing a water pipe, installing an underfloor heating system, upgrading their heating, or plumbing a system on a new house, Pipelife provides proven solutions that save time, reduce costs, and have the versatility to overcome the most difficult situations.”

Sustainability

The need to be sustainable, energy-efficient and environmentally aware has driven many of Pipelife’s recent innovations in services, solutions and systems.

The company now has a nationwide Pipelife Eco Team of experienced design and technical service engineers, explains Padjoe, “these experts provide complete support to installers to ensure successful completion of Pipelife ECO projects.”

Where they are now

Currently, The Pipelife Group achieves annual revenues of ¤1bn. The company operates in 24 countries and employs 3,000 employees in 28 manufacturing locations.

It is a wholly owned subsidiary of the Wienerberger Group, with group revenues of over ¤4bn per year and 16,000 employees worldwide.

Pipelife’s innovation and agility to adapt to change, together with their financial strength, is, as Padjoe says, “the best guarantee we can offer you that we will be there to support you and our products over the long lifetimes of performance we expect.”

That it is an Irish company that understands the needs of Ireland’s market lends added reassurance.

Rain Water & Roofline products. PVC Civils.

Greater thermal performance, written in stone

Introducing Thermal Insulation

Cavity Slab 32 and Thermal Frame Slab 32, the newest additions to the Trade Range.

ROCKWOOL

most thermally efficient stone wool for cavity and timber frame currently available in the UK and Ireland, with a 0.032 W/mK lambda rating and energy saving performance that’s proven to last*

without slumping or sagging.

and the highest levels of fire resistance stock ROCKWOOL. Now available in λ 32.

rockwool.com/uk/32

Garden & Outdoor TIME TO ‘SPRING’ INTO ACTION

Amessage from the Editor

A welcome return to our Garden & Outdoor Supplement which is bursting with informative and inspirational articles on products and services that will get you and your colleagues set for the gardening and outdoor living season ahead.

Dulux are continuing with their vision of bringing all of their exterior brands together under the umbrella of Dulux Exteriors. Their purpose is to keep their customers at the core. They understand that customers finding that perfect colour can be a tricky task and their aim is to make that task as easy and enjoyable as possible.

Ames True Temper tell us how for them 2022 has been a tale of two halves, beginning with their biggest pre-season order book in their 90 year history and ending with demand normalising. They are also now distributing all Ames UK and Ireland brands from their newly developed site at Whites Cross and have recorded unprecedented demand over the past two years.

Fiskars remind everyone that their tools are built to last and are backed by a lifetime guarantee. They offer a wide variety of garden and yard tools that help make gardening easier and more efficient for customers season after season.

The Royal Horticultural Society in the UK for 2023 have predicted flourishing houseplants, wildlife habitats and technology among their gardening trends. Also Garden Centres in the UK are suggesting that sustainability, growing your own and outdoor living will be top of mind for their consumers in the year ahead.

Fleetwood Paints Advanced interior and exterior wood paint is their champion of trim product and has taken the paint market by storm. Providing beautiful aesthetics both inside and outside of your customer’s home on a range of surfaces with excellent flow, levelling and sag resistance. It is one for your customer to have in their painting kit.

Halo Tiles & Bathrooms, based in Camolin, Co. Wexford, are in business for over 50 years supplying tiles and bathrooms across the Irish market to retail, wholesale and commercial customers. Products in the Halo Pave range have been manufactured to the highest quality standards and have outstanding technical performances, including high resistance to wear, mechanical stress, weather and are anti-slip, all without compromising on style.

DS Supplies having partnered with Multy Home to now distribute their wide range of Canadian designed home & garden environmentally friendly products. The range includes heavy duty floor mats, plant pots, pavers, stepping stones, flexi garden edging and decking tiles.

International Tool Industries are now in their fifth year in business and are strengthening their market position by expanding their portfolio with many exciting new brands. Having the foresight to invest in stock they are now in a very good position to develop new business relations based on their excellent service levels and product availability.

Westland are providing gardeners with all the solutions needed for success while striving to help make gardening dreams come through. At the heart of everything they do is sustainability and the promotion of wildlife and boosting wellbeing. They are continuing the process

of making their products and packaging even more environmentally friendly.

Balcas are on a mission to secure the future for timber fencing with their product Permapost®. Although launched in 1974, they have fine-tuned the design and manufacture to ensure quality is never compromised and offer a 15-year performance guarantee.

Whelehan Gardening are offering the full range of Evergreen’s bestselling products including the newly launched Clear Range. These natural home and garden pest control products are supported by the company Whelehan Gardening in assisting retailers in developing their online presence and the provision of product staff training. They also provide some essential and timely retail display tips and suggestions.

Varo Power Tools carry an extensive range of electric, battery and petrol powered garden tools from its house brand Powerplus. Offering solutions for any type of budget or project from light to heavy duty or professional. They are also encouraging you to promote the advantages of their battery powered lawnmowers to customers for their first grass trim of the year.

Joseph Murphy Ballina Ltd. offer your customers their new liquid fertiliser Blattwerk Pure as the perfect choice for both organic gardeners and farmers. Ideal for both indoor or outdoor plant, flowers, lawns, fruit & vegetables and herbs. It comes in a very handy high concentrate one litre bottle. Made in the EU this product is 100% free of genetically modified materials, additives and chemicals.

Ronseal has expanded its leading Garden Paint range with versatility one of its key selling points. It can be used on wood, brick, terracotta, and metal. With so many potential applications the impact of Garden Paint can be transformative giving homeowners the licence to be creative in their outdoor spaces.

Bellota will have launched 50 new lines of products in the first two months of the year with an additional 50 new lines on the way for the second part of the quarter. This confirms Bellota’s commitment to Ireland and proving that the Southern part of Europe is an excellent source of good value tools for the professional user.

Dargan Tools are delighted to announce the launch of their new One Battery System range of garden power tools. Combined with their Hyundai lawn mowers, strimmers, hedge trimmers and multi tools they are confident that they have something for everyone.

John Stafford & Sons are excited to introduce their new product line of John Deere garden tools. Joining forces with such a recognised and iconic brand allows them and you as retailers to offer a complete line of professional wood and fiberglass handle tools to your customers.

Lighting the way is Burg-Wachter’s BURGcam the ingenious smart camera, motion detector, intercom & LED Floodlight. Combining all these functions into one product allows your customer to monitor their property at any time from anywhere in the world.

Jim Copeland Editor – The Hardware

Dulux Exteriors 2023

In 2023, Dulux will continue with their vision of bringing all of their exterior brands together under the umbrella of Dulux Exteriors. The purpose of this is to keep their consumer at the core. Dulux understand that shopping for that perfect colour or product can often be a tricky task, so their aim is to make that task as easy and as enjoyable as possible. So, whether your customers need help with choosing which product to use or are simply looking for a recommended colour scheme for their exteriors, Dulux are there to do the hard work for them so they can get back to the things that matter most.

The Weathershield advantage

We all know how unpredictable Irish weather can be, that’s why Dulux Weathershield has been designed in Ireland specially with Irish homes in mind. Dulux Weathershield has been one of the most trusted choices for exterior paints for many years. In 2023, Dulux Exteriors are introducing the Weathershield Advantage. Their unique formulation offers the ultimate in durability with flexible protection for all types of weather, superior coverage and a wide range of colours made specifically for Irish weather.

Cuprinol

Cuprinol Ducksback - Every garden is an extension of the home and with Spring’s arrival, making the most of it just requires a little inspiration. It’s not just a garden, it’s an extra room, which is the perfect place to relax, socialise, work and play. Cuprinol 5 Year Ducksback, is their specialist fence treatment and it will see four new colours added to the range in 2023. Herring Grey, Misty Heathland, Delicate Pine & Dusted Aloe, all available in five litre tins with Herring Grey & Misty Heathland available in nine litre tins.

From harsh winters to wet autumns, their protective treatment will ensure your customer`s fencing stays looking great for up to five years. Easy to apply and non-drip, it’s shower-proof in an hour.

Hammerite

We often forget that the metal elements of our customer`s gardens can be protected and totally transformed by a pop of colour. From gates to garden furniture and even the smallest of garden tools, don’t be afraid to advise your customer to add colour with Hammerite. Even better, Hammerite contains a special formula that protects metal against knocks and scrapes – they can apply directly to new or previously painted surfaces for a flawless finish, for longer. Also, now introducing Hammerite Ultima. Hammerite Ultima is the next evolution in metal paint. It is water-based and especially formulated to be applied direct to rust and directly to any type of metal without a primer. It provides a highly durable decorative finish for up to 12 years. Suitable for application on gates, railings, garden furniture and all type of outdoor metal.

The product is enriched with wax (just like its namesake) to protect from the elements for up to five years – perfect for rough-sawn surfaces. Whatever project your customers are planning, they can be confident that Cuprinol’s garden woodcare has it covered with products rooted in nature.

For lots more information on any of the above, please visit www.weathershield.ie for lots of helpful advice.

Exteriors beautifully protected

Dulux Exteriors has all you need for painting exterior wood, metal and masonry.

For more handy colour schemes, tips and inspiration, visit:

weathershield.ie dulux.ie

Unprecedented demand over the past two years

2022 was certainly a tale of two halves, it began with the biggest ‘pre-season’ order book in the ninety-year history of the business and ended with demand normalising back to 2019 numbers, says Niall Nugent, Sales and Marketing Director at Ames True Temper. The Cork-based company, which is part of the Ames Global Group, reported unprecedented demand over the past two years with sales almost doubling in that period.

Now distributing all Ames UK and Ireland brands from the newly developed site at Whites Cross, Niall says “We are now positioned to better service our customer base with smaller orders more frequently. Not only experiencing it ourselves but talking to many of our customers, there is quite a lot of congestion in terms of overstock in certain categories. With brands such as True Temper, Darby, Kelkay, La Hacienda and Woodshaw, it’s no surprise to hear the official launch of the Apta Garden Pot brand in January 2022 was yet again another huge success for the business”.

The garden pot category is not a new category for Ames True Temper considering the sizeable direct import business they have with a number of Europe’s leading retailers under private labels. However, the launch of Apta is a first for them considering the branding and product designs created by their own design team. Niall goes on to say, “We believe as we move into the 2023 season, demand will be more consistent with retailers paying particular attention to stock holding so that’s where we come into our own when it comes to providing a weekly service across all categories with a very modest, minimal order value of ¤400. This is further supported by our best-in-class POS solutions. “We have 95%+ stock availability, next day delivery and a complete

merchandising service. The saying ‘our best days lie ahead’ is very much true about our business, considering what we have created and our ambitious plans for the future”.

For further information, tel: 00353 21 4302433 or email: sales@truetemper.ie

Apta Granito Egg.

Como Springs Fountain.

True Temper Garden Tools.

Fiskars Gardening and Outdoor

If your customer loves gardening, they will want the best possible tools for every garden activity. At Fiskars, they work hard to make sure customers always have the right tools at hand.

From axes and mauls that deliver extreme performance while chopping logs or splitting firewood, to weeders that provide smart, more eco-friendly solutions for permanently removing weeds, Fiskars offers a wide variety of garden and yard tools that help make things easier and more efficient – season after season.

Their cultivating tools are intuitively designed to help your customers plant, nurture and harvest what they love; while Fiskars gardening accessories include kneeling pads and tool organisers to help make your customers time in the garden more enjoyable and efficient. Their powerful, durable hedge shears, loppers and pruners feature smart technologies that maximize the user’s power. Razor sharp teeth on saws let the user make short work of thick branches. Their shears and snips give the customer the dexterity and precision needed to make more delicate cuts on flowers and produce.

Additionally, Fiskars pruning shears are available in three ranges: Solid™, Plus™ and X-series™, giving a variety of reliable tools, guaranteed to get the job done.

Their rugged shovels and digging tools are designed with robust connections and ergonomic features to help reduce pressure on the users back and hands. Tree pruners make it easy to cut branches up high, while their collection of durable rakes allow for easy clean up.

Fiskars tools are built to last and backed by a full lifetime warranty. However, they do offer replacement parts for many of their garden and yard tools.

The 2022 Red Dot Awards, www.red-dot.org/ spotlight/the-best-products-of-the-year-2022 recognised Fiskars at its highest level for many of their products. The Awards are one of the largest and most renowned design competitions in the world. It is only conferred to particularly creative, innovative, and highquality products. Fiskars stood out against a record 1,800 manufacturers and designers from 58 countries in 2022’s competition.

Big gardening trends for 2023, according to the RHS

Flourishing houseplants, wildlife habitats and technology are among the gardening trends set to flourish in the UK in 2023, the Royal Horticultural Society (RHS) has predicted. www.housebeautiful.com/uk

The annual predictions, based on horticultural trends and gardener enquiries in the UK, focus on Eco-friendly gardening. According to the RHS, 2023 will see keen gardener enthusiasts opt for innovative sustainable techniques, encourage more wildlife into their gardens and be very conscious about water use and capture following a summer of droughts.

Regenerative gardening

Creating the right habitat for wildlife to find shelter and food is key, but for 2023, the RHS predicts more gardeners will seek out environmentally friendly wood-based compost alternatives. With peat-based bagged compost not being favoured anymore many gardeners will turn to seaweed and biochar feeds instead.

Gardening goes technical

Gardening will go digital in 2023, with the RHS predicting that horticultural enthusiasts will be sharing online what’s happening in their gardens, participating in virtual courses, and planning and planting using phone apps. To help households click correctly, the RHS has announced it will be expanding its

range of digital services in 2023, building on the popularity of the RHS ‘The Garden App’.

Herb gardens

Fresh, garden-grown herbs are an absolute must for any kitchen gardener. According to the RHS, searches for herbs were up almost 600% in Autumn 2022, compared to 2021, with sought-after varieties including classics such as mint and coriander. Herbs are a cheap and easy way for people to add extra flavour to meals. Most herbs are easy to grow from seed, providing another cost saving, and can be sown indoors from March-April and outside from April-August. Many culinary herbs are hardy and perennial and will improve year on year.

Climate-resilient gardens

Following the possibility of many more heat and drought summers, gardeners will be looking for ways to future-proof their spaces for a more extreme climate,’ the RHS predicts. Gravel gardens and xeriscaping (gardens designed to minimise future watering) will be popular.

Changing lawns

Lawns are big on the agenda for 2023, with gardeners expected to let borders grow long for pollinators. A tightly clipped, weed-free lawn isn’t particularly wildlife-friendly, which is why a big trend for 2023 is ‘tapestry lawns’. Easy to try, this is made up of low-lying, intertwining flowering plants such as yarrow and selfheal and mini wildflower meadows with native plants like yellow rattle and cornflower.

Some more emerging Garden trends for 2023

Each year, Garden Centres in the UK witness the latest trends unfold, so as they prepare for the new season in 2023, they take a look at how customers are and can use their garden space and embrace the trends that look set to take over the outdoors this year. https://britishgardencentres.com/blog/ emerging-garden-trends-for-2023/

Sustainability

With consumers becoming more empowered and eco-aware, it is expected to see more natural and recyclable products in gardens as gardeners are looking at reducing their carbon footprint.

The Garden Centres expect to see more plant pots made from recyclable materials such as ocean plastic, recyclable rubber and reclaimed waste on patios, balconies and gardens across the country. Solar-powered lights and water features, as well as cost-saving LEDs, will be favoured to light up the outdoor spaces after dark.

Following the unprecedentedly hot summer last year, it is thought that more warm weather can also be expected in 2023. The threat of a dry gardening season and lack of rain leaves gardeners in a watering predicament of when to water, and what to plant. Products designed to capture and water plants will be very popular including watering cans, buckets, or rainwater water butts will become a daily commodity as gardeners will want to prevent wasting water and help plants thrive during the hot spells.

Grow your own

Cost-saving planting will increase as household bills increase, so it is expected to see more people growing their own food in

their gardens. Whether it be alpine strawberries or fresh herbs, whole summer salads or root vegetables and fruit, being selfsufficient will play a key part in 2023. Growing your own not only provides a sustainable and convenient source of fresh produce, but also allows for greater control over the quality and safety of the food being consumed, and can be a fun, healthy and rewarding hobby for customers.

Outdoor living

There will be a strong focus on outdoor living and relaxation with space to entertain friends with the garden now viewed as an outdoor room or an extension of existing living space. Luxurious and sociable eating areas, pergolas, outdoor kitchens, fire pits, and decking will be must-haves for 2023. We may also see dining al-fresco become more and more popular with outdoor kitchens accompanying garden furnishings.

Wall art and garden décor are also taking off as homeowners decorate their outside with as much care and thought as their interior. Metallic accents are steadily gaining popularity and can add warmth or a focal point outdoors. To incorporate metallics into the garden aesthetic, try advising the use of wall mirrors with thin silver frames and the use of metal lanterns to enhance pathways or as table centrepieces.

Houseplants

Houseplants are extremely popular both as a hobby and as interior décor as they are renowned for adding texture to your customers home space and can even improve their health. Biophilic design, which is all about incorporating nature into homes through design, will continue to thrive as it has shown that it can make us healthier and more productive. Houseplants with attractive foliage will continue to trend like Calatheas for example for their many different shapes and colours. With customers now looking for something new, there are 100`s to choose from to suit any room or taste.

Oversized houseplants are due to make a statement in the home in 2023. Monstera or the Swiss Cheese Plant and palms will adorn dark corners of rooms, whilst cacti and succulents will continue to thrive with novice gardeners and will remain popular and are easiest to grow.

Champion of trim products

Fleetwood Advanced interior and exterior wood paint is the champion of trim products from Irish paint manufacturer Fleetwood Paints that has taken the paint market by storm.

Fleetwood Advanced owes its success on its ability to provide beautiful aesthetics both inside and outside the home on a variety of surfaces with excellent flow, levelling and sag resistance. From front doors, window frames, furniture and architraves to railings, PVC, garden furniture, gates and fences, Fleetwood Advanced is one for your customer to have in their kit.

Fleetwood Advanced is available in a low lustre eggshell, mid sheen satinwood and high gloss finish and offers the application and performance qualities usually associated with traditional oil paints.

The water-based nature of Fleetwood Advanced provides low VOC’s, low odour and an exceptional Stay White formula that makes it easy to clean and easy to apply - a great choice for both DIY projects and professional jobs. It boasts a 30-minute retouch with a two-four hour recoat time allowing for an undercoat and topcoat to be completed in one day.

An additional asset that must be mentioned is that this environmentally friendly paint is formulated to strict criteria that meets the Toy Safety Directive (TSD) 2009/48/EC, making it an ideal solution to upcycling, repairing or simply refreshing furniture/toys in nurseries and children`s bedrooms.

With a six-year exterior protection, Fleetwood Paints say they have researched the Fleetwood Advanced range to be simply the best wood and trim paint your customer will ever use. The paint can be applied with a brush, roller or sprayer and with a quick drying time you`re customer can start using the painted surfaces in no time!

Whether it`s painting a front door, kitchen cabinets, interior woodwork or even PVC piping, Fleetwood Advanced’s exceptional performance and durability is the only paint for the job.

For more information ask your local Fleetwood account manager or call 049-854 7209 Fleetwood Paints, Virginia, Co. Cavan. www.Fleetwood.ie

THE BEST WOOD PAINT YOU’LL EVER USE. PAINT

Halo Pave offer a large porcelain tile range

Halo Tiles & Bathrooms are stockists of one of Ireland`s largest ranges of porcelain paving, Halo Pave.

Halo Tiles & Bathrooms, an Irish company and part of the Rhinecourt Limited Group have been in business for over 50 years supplying tiles and bathrooms across the Irish market. Based in Camolin, Co. Wexford, Halo Tiles & Bathrooms supply products to retail, wholesale and commercial customers.

Outdoor porcelain tiles offer a paving solution for commercial and residential spaces, providing a range of benefits that make them ideal for the Irish climate. A durable 2cm thickness, stylish aesthetics and a wide range of sizes from 60cm x 60cm to 120cm x 120cm, make them a perfect fit for contemporary landscapes.

Products in the Halo Pave range have been manufactured to the highest quality standards and have outstanding technical performances, including high resistance to wear, mechanical stress, adverse weather and are anti-slip, all without compromising on style.

The range offers corresponding porcelain indoor tiles, in standard thickness, so indoor and outdoor décor can be matched.

The range allows for quick and easy dry installation on grass, sand and gravel. Suitable too for terraces and rooftops, they

can also be used for raised flooring installations. Tiles in the range can also be installed on a concrete slab using traditional tiling methods with a suitable adhesive. Thanks to their durability and weather-resistance, Halo Pave porcelain tiles can be cleaned with almost any detergent.

The Halo Pave range includes:

Stone effect porcelain tiles

Wood effect porcelain tiles

Marble effect porcelain tiles

Concrete effect porcelain tiles

For further information contact tcoen@halotiles.ie or call 053 9383700

OUTDOOR LIVING

Green by design

DS Supplies have partnered up with Multy Home to distribute their wide range of Canadian designed Home & Garden environmentally friendly products. These products are manufactured from recycled car tyres or with recycled plastic bottles. Multy Home annually use recycled rubber from over three million car tyres, diverted from landfill to produce useful, attractive and innovative outdoor living products to enhance the home and garden. Manufactured in Europe, the ranges include heavy duty door mats, plant pots & pavers, stepping- stones, flexi garden edging and decking tiles.

The quick click decking tiles allows your customer to renew and resurface any outdoor living space, balcony, deck and patio with ease. The decking is designed with drainage channels to ensure water and debris quickly flows off the top surface.

To further appraise the collections, please contact the DS Supplies office at 01 4011 666, alternatively email info@dssupplies.com

Forest Green Classic Grey Cedar Brown Slate Grey

ITI setting their sights on strengthening their market position

2023 sees International Tool Industries (ITI) entering their fifth year in business and setting their sights on strengthening their market position by expanding their portfolio with some exciting brands, that will continue to add value to their ongoing development of sales.

“Having come through two very challenging years with the pandemic, they say an ill wind blows some good and like others, our sales reached unprecedented levels, way beyond our expectations. We were fortunate enough to have invested in stock and to be in a good position to develop new business relations on the back of our service levels and availability”, says Don O’Toole (General Manager), International Tool Industries.

SKIL Power Tools has been a success story for ITI since their launch in early 2022. Having secured a distribution agreement for this iconic brand and since the evolution and presentation of its “New Design” and it’s striking appearance, it has resulted in an excellent response from the market. Particularly following The Hardware Show in Citywest in April 2022, where ITI signed up many new customers, who are looking forward to stocking

the complete range of Construction and Garden products on the 20-volt battery platform.

drive on our full spring garden range of hand

Don says “Our focus now is to put a big drive on our full spring garden range of hand and power tools including Makita, SKIL, Benman, FF power and AR Blue Clean pressure washers. We are conscious the season is approaching fast and we look forward to presenting our spring garden offer to our loyal customer base from early February”.

For more information, please contact your local account manager or call their sales office on 047 30650 or email sales@internationaltoolindustries.com or visit their website www.internationaltoolindustries.com

Westland champions every gardener

Westland’s mission is to champion all gardeners, from beginners planting up their first container, to allotment growers who garden as a main hobby. Westland provides them all with the solutions they need for success, striving to help make their gardening dreams come true.

Sustainability is at the heart of everything they do, promoting wildlife, boosting wellbeing, and continuing to make their products and packaging more environmentally friendly. Examples include the new Child and Pet Friendly range of lawncare, plastic free packaging on Peckish and 1.6 million pieces of plastic eliminated from their hardware range for 2023.

They are Plastic Free Packaging Peckish by Westland leads the way in Ireland and the UK, with products that are naturally good, both on the inside and out, they call it feel good food. Through the sourcing of local ingredients to plastic free packaging, Westland are committed to a sustainable future.

Their new improved recipes include varieties that contain more seeds for more birds and are locally sourced. Peckish Complete has a no mess, no waste 12 seed blend to attract a wide variety of birds. Why not stock up with one of the bestselling brands in the market that are making a difference with sustainable new packaging solutions. Join them on the journey towards a greener future!

The Big Tom Challenge

Get Big Results with at least three times more tomatoes, which are bigger and tastier. Reformulated Westland`s Big Tom Super Tomato Food is bursting with benefits, including an optimised nutrient package that’s rich in potassium with a superior delivery system through Plant Sense Technology. It enables healthy plants and easier watering. Optimised For Peat Free Planters. Inconsistent watering can lead to split fruit and blossom end rot. Using this unique formulation leads to quicker absorption with no water run-off. Use the planter together with Big Tom Tomato Food for maximum results.

changing technology. Eversharp

coated technology. They say it is 100

They are extraordinary Kent & Stowe are continuing the journey to deliver extraordinary tools. After the success of Eversharp Secateurs in 2022, Kent & Stowe are extending their sharpest and hardest range to include garden snips and smaller all-purpose secateurs, all with the same game changing technology. Eversharp Secateurs have an extraordinary blade made with unique aerospace coated technology. They say it is 100 times harder than the average blade and boasts a superior chassis to stand the test of time. Eversharp are certainly one of the sharpest, longest lasting, frictionless and anti-rust blades on the market. They are available in bypass, anvil and new for 2023 – snips!

For more information, contact: marketing@westland.com

Securing the future for timber fencing

From Spring of 2023, fence posts treated with Creosote will be banned from being placed on sale across all EU Member States. With wood being the preferred option for fencing across Ireland, many are asking, what is the alternative?

Balcas have the solution in Permapost® Balcas launched Permapost® premium fencing in 1974. Over the years they have fine-tuned the design and manufacture to ensure quality is never compromised. In fact, they are so confident that they brand each post so that it can be easily identified, and provide a 15-year performance guarantee. So, what makes a Permapost® UC4i stand out from the crowd?

To create the space for maximum penetration of water borne preservative chemical into the posts, timber is kiln-dried prior to treatment.

incise - Surface incising of ground contact timbers prior to high pressure treatment, ensures a consistent depth of preservative penetration. Incising is carried out on each Permapost® post in an area just below and above ground level - this is the critical area that requires the very best protection.

- To ensure consistent quality they never outsource treatment and optimise this process in their own purpose-built computer controlled, high pressure treatment plant. They only use Tanalith® E wood preservative. Tanalith® E has over 30 years proven performance of protecting timber against wood decay and insect attack.

® certified timber is selected - Poor timber will result in poor performance. Balcas source the best quality spruce from sustainably managed forests across Ireland and they’re FSC® certified.

- Permapost® posts and strainers come with a 15-year performance guarantee.*

Each PERMAPOST® is surfaced incised, preservative treated and kiln dried. We are so confident in performance that we offer a 15 year guarantee.*

Are you stocking the best sellers?

Whelehan Gardening stock Evergreen’s full range of bestselling products including the newly launched Clear Range of natural home and garden pest control products and the MiracleGro® Nourish & Protect Range*. They also support retailers in developing their online presence and provide product training to staff through Evergreen’s trade website which is home to their asset library and award-winning online training academy.

Evergreen Online

Evergreen’s trade website is the go-to destination for retailers to source all the latest Evergreen product information for the 2022 season:

Product Data: Download the latest product information, pack images, logos, barcodes and safety data sheets

Media Downloads: Find our latest product videos, trade catalogues, brand logos and press releases

Evergreen Academy

Evergreen’s trade website is also home to the Evergreen Academy, their online training hub designed to help retail staff improve their category and product knowledge, enabling them

to feel more confident about selling garden care products. The Evergreen Academy is freely available to all customers who register on the trade website and provides;

Training modules covering the key garden care categories and sustainability

Over 100 short training videos to increase product knowledge

Staff receive certificates for each training module successfully completed Education infographics to ensure staff feel confident selling gardening products

Sign up today! Register online at www.evergreentrade.co.uk Enter your details and access will be granted by the Evergreen team.

For all other enquiries, please contact Whelehan Gardening: Phone: 01 574 2410 or E-Mail: orders@tpwhelehan.ie

* Use plant protection products safely. Always read the label and product information before use. Miracle-Gro® is a registered trademark of OMS Investments and is used under license from OMS Investments.

Garden Fertilisers & Chemicals

Retail Display Tips

Set up early! Keen gardeners will buy the products they know they will need, as soon as they see them on sale, even as early as the beginning of February; as soon as we get the first mild day of the year, they will be out in their gardens, tidying and cleaning up and getting their gardens ready for the season ahead

Early, pre-season displays of moss and algae control products especially, (such as Patio Magic, MossOff, etc.), will see immediate extra sales if displays are prominent and offers are clearly displayed

Identify and highlight the various categories and subcategories within the Fertilisers & Chemicals displays. Plant Feeding, Lawncare, Weed Control, Pest & Disease Control products should be merchandised by category to avoid consumer confusion

Maximise use of Point-Of-Sale material to help identify the above categories

Special Offer signage is essential and should be checked regularly – there is no point doing a Special Offer if the consumer does not know about it

Off-shelf displays of key gardening products in high-traffic areas of your store will massively increase impulse purchases

Free standing display units of volume lines can result in 50%-60% extra growth in sales and can be used to create a dedicated “Special Promotion” display area in your store

Remember consumers are not always looking for the cheapest product; offering promotions and good value with branded products will grow turnover and drive cash margin growth

Value-Added, “Extra Free” packs, offered by suppliers of the key branded products, are a great way to encourage consumers to spend a little extra while maintaining retail margins

TV and Multi-Media advertising of the key brands will drive consumer awareness of new and existing branded products; ensure that you do not miss out on potential extra business by not having the advertised products in stock

Contact Whelehan Gardening for Planograms which can be tailored to individual space requirements, 01 574 2410 or orders@tpwhelehan.ie

Varo’s Powerplus garden tools

In addition to many different power tools, hand tools and accessories, Varo also carries an extensive range of electric, battery and petrol powered garden tools from its house brand Powerplus. It offers a solution for any type of budget or project, from light to heavy-duty or professional: The occasional gardener looking for basic quality tools at competitive prices can rely on Powerplus’ grey E product line. The yellow X-line offers a wide range of garden tools for regular and more intensive use. Perfect for people blessed with a green thumb.

For the most demanding gardener who can be found in their garden most of the time, Powerplus has developed the green Pro-line for durable, high-quality tools intended for daily,

intensive use. Those looking for cordless, durable and ecofriendly products can depend on the Dual Power range: one battery platform, compatible with over 100 tools. No exterior power socket needed.

Dual Power lawnmowers

Try Powerplus’ battery-powered lawnmowers from the Dual Power battery platform for that first trim of the year. The advantage of a battery-powered lawnmower is the added manoeuvrability and freedom of movement. There’s no need for power sockets, extension cords or fuel mixing. They’re easy to use and the electric motor requires less maintenance.

Additionally, a battery-powered lawnmower is more silent and eco-friendly than the fuel-powered counterpart. Make garden work more efficient, comfortable and fun with the Powerplus garden tools.

Perfect for Organic Gardeners - Blattwerk Pure 100% Vegan - 100% Organic

Blattwerk Pure is the perfect choice for organic gardeners and farmers and gives 100% reassurance when harvesting organic fruit & vegetables! Introducing Blattwerk Pure: The organic liquid fertiliser for indoor and garden plants which can be used on flowers, lawns, fruit, vegetables and herbs. This new Organic Fertiliser is available exclusively from Joseph Murphy Ballina Ltd and comes in a high concentrate one litre bottle.

Blattwerk Pure protects fruit and improves photosynthesis in your customers plants. The sugar and lactic acid components improve the oxygen supply and ensure strong roots that can optimally absorb nutrients from the soil and anchor the plant.

Advantages:

Better plant growth thanks to free-form amino acids

A particularly advantageous spectrum of amino acids with effective proportions of minerals, carboxylic acids, complex sugars and trace elements

Important trace elements protect against symptoms of vitamin deficiency

Optimal use of existing nutrients by improving the availability of nitrogen

Natural stimulation of the soil

Climate and energy-neutral production

100% free of genetically modified material, additives and chemicals

Made in the EU

Universally applicable

Approved for use in organic farming

Is Blattwerk Pure Vegan? YES! Many people follow a vegan life principle, i.e. they want to do without the use of animal products completely or as far as possible. Blattwerk want to offer these people an alternative to fertilizers with animal additives, obtained through animal waste products. The production of Blattwerk is 100% vegan: it is based 100% on plant-based materials which grow easily several times a year.

Organic fertilisers, such as Blattwerk, are essential for the sustainable and productive future of gardening and agriculture. They are also a great way to boost a customer`s crop yield while reducing costs and dependency on synthetic chemicals. When your customers use organic fertilisers, they can reduce the environmental impact of farming/gardening and increase its sustainability.

To find out more about stocking Blattwerk in your store visit www.josephmurphy.ie or contact Aoife Gavin aoife.gavin@josephmurphy.ie to receive a sample for your store.

Gorgeous gardens

Ronseal is responding to the growing demand for garden products with expanded paint and decking ranges that combine colour and style with high performance.

The garden has been a DIY hotspot for some time. This year tough economic conditions have put many potential home moves on hold, with people choosing to stay put and renovate their existing property instead.

To keep up with the demand for garden products, DIY giant Ronseal has evolved and expanded its leading Garden Paint range. Available throughout Ireland, the range’s versatility is one of its key selling points, as Garden Paint can be used on wood, brick, terracotta and metal. These surfaces encompass most garden objects and structures, from plant pots to garden furniture to exterior walls.

With so many potential applications, the impact of Garden Paint can be transformative, giving homeowners licence to get creative in their gardens. It’s why Ronseal has grown the range to a huge 29 colours, recently adding Mountain Mist, Rainforest Green and Pewter Grey. With so many colour options at their disposal, people can turn their gardens into showpiece spaces, ideal for relaxing, entertaining or having fun with the family.

Indeed, the garden is now the ultimate multi-functional space, adaptable to the wants and needs of each household. Combined with quality outdoor lighting and comfortable outdoor furniture, some gardens have become an extension of the living room. Others have been turned into vibrant play areas for children to enjoy. With Garden Paint, interior design becomes exterior design where homeowners can tailor their colour schemes and design themes to their outdoor areas. And of course, like all Ronseal products, Garden Paint offers the long-lasting, high performance that customers expect as standard. Rainproof within one hour and with colour lasting up to ten years, Garden Paint offers fantastic protection against weathering and the elements.

Additional products like Garden Furniture Stripper are also available for people who need to clean and prepare their surfaces before applying Garden Paint. Ronseal provides a host of How To content on www.Ronseal.com to help DIY-ers get the most from the product and ensure they apply correctly.

Delightful decking

The right decking can look magnificent in a garden renovation, helping to create distinct areas for outdoor dining, working or relaxing. Decking DIY is not always simple, however, as there are often several steps the homeowner must follow to achieve the best results. It’s why Ronseal’s latest innovation in decking, the Ultimate Decking range, makes the whole process clear and straightforward so that DIY-ers can ‘do decking right’. The Ultimate Decking range is Ronseal’s most extensive decking collection yet, helping people to find the right product for their decking, no matter what the condition. It includes a huge range of stunning colour options, as well as improved formulas that offer new benefits such as anti-slip technology for smoother and safer decking.

Included in the collection is Ultimate Protection Decking Paint, which offers better performance and coverage than ever before. Just two coats give a tired deck a new lease of life – splinters will be locked, cracks will be filled and it makes old decking look as good as new.

The product isn’t just effective on old, worn-out decking, either. It provides all weather protection to new decks too, with homeowners able to choose from ten fantastic colours including Sage, Willow and Blackcurrant. Just like Garden Paint, it allows people to get creative with their exterior design, transforming the look and feel of their decking.

Across the full range of products, the Ultimate Decking collection has everything the customer might need to strip, clean, nourish, and protect.

Included in the range is Ronseal One Coat Decking Stripper, Fast Acting Decking Restorer, Waterproof Decking End Grain Protector, Ultimate Protection Decking Stain and Ultimate Protection Decking Oil. Again, Ronseal has provided a wealth of How to Guides on Ronseal.com that include hints, tips and stepby-step videos.

Ronseal is famous for making the job easier. Both Garden Paint and the Ultimate Decking range enable customers to navigate their garden DIY needs with ease, helping to get their outdoor spaces looking refreshed and spectacular in time for spring and summer. For further information please contact Ronseal on +353 (01) 294 4009, or email orders@ronseal.ie

Bellota’s new products for 2023

This time last year’s January/February publication of The Hardware Journal saw Gabriel Villate, Export Director announce Bellota’s commitment to Ireland. Gabriel confirmed at the time that Southern Europe is the area to source good value tools for the professional and that Bellota is here to stay. Last year Bellota experienced their biggest ever year and they wish to thank all of their customers for their support.

What’s in store for 2023?

Les Ashley, Head of Sales for Ireland & UK says, “In my opinion there is too much duplication of product in our industry, and this only drives margins in the wrong direction. We believe that supplying the consumer with new and innovative products will make their job easier. In turn this offers value for money to the consumer and an additional stream of revenue to stores, which means good all-round business for everyone”.

Already this year for the months of January and February, Bellota will have launched over 50 new lines and an additional 50 new lines are on their way for the second part of the quarter which will complement all of Bellota’s hardware and builders merchants stores’ ranges of products

Bellota’s levelling Systems

In 2021 Bellota launched their consumable product, Push/Screw Levelling system for the professional tiler. Paying particular attention to the latest technology with an option to eliminate the plier that is required for the wedge system. This design has made it so much easier and faster for the busy tiler to work with. In 2022 Bellota went on to launch the new Bellota Push/Clip system which allows speed and simplicity to help the pavers prepare and lay patio tiles up to 20mm thick. Les says: “One thing is clear, when you look at Bellota’s levelling systems, that when designing this range our engineers included the very best available state of the art technology and features”. All thicknesses sizes are available from 6mm - 20mm and also from 1mm - 5mm for the grouting joint. Whether your store sells tiles and paving, or not, Bellota product allows all year-round sales within your indoor and outdoor categories.

Bellota’s experienced trainers are happy to show your staff how to sell these products with confidence, just contact Les and he will arrange a session.

Contact Les Ashley by email on les.ashley@bellota.com or phone on 087 4408077, www.bellota.com

THE PATIO SEASON

Dargan Tools are confident they have something for everyone

Dargan Tools are delighted to announce the launch of their new One Battery System range of garden power tools. Combined with their very successful offering of Hyundai lawn mowers, strimmers, hedge trimmers and multi tools they are confident they have something for everyone this garden season. Their pricing on the lithium battery range will be extremely competitive, as there are so many brands already on the market, they feel it is important to bring a phenomenal price to the table.

Niall Dargan, CEO, Dargan Tools Ltd. says “Very often the price of chargers and batteries drives the cost of body only cordless tools sky high, this is something we hope to help with. By deliberately attaching very low margin to these lines we are attempting to bring the end user a fantastic price point.”

Dargan Tools are also launching their own branded 4 in 1, 43cc multi tool for the first time which they have sourced from an excellent manufacturer. Again, the plan is on being very keen on price. The 4 in 1 multi tool has proved to be hugely popular already with the Hyundai brand, with its powerful 52cc engine, but now Dargan Tools feel it’s time to provide an alternative price point.

The company provide their own in-house repair service as they know how important it is to respond quickly and efficiently to any issues that arise.

For further information please contact, 059 9142855, Niall@dargantools.com, Chris@dargantools.com, Eddie@dargantools.com, Johnodwyer@dargantools.com or Sales@dargantools.com. Web. www.dargantools.com

John Stafford & Sons launch new garden tools range

John Stafford & Sons are excited to introduce their new product line of John Deere Garden Tools. John Deere has a rich history serving the Agricultural, Industrial & Consumer Global Markets and is one of the most recognised brands in the world today. Stafford’s are proud to join forces with this iconic brand to bring their customers a complete line of professional wood and fiberglass handle tools.

Virtually everywhere John Deere equipment is used, a garden tool is working hand in hand to help complete that project. This creates synergistic brand awareness that would be difficult to match in any other professional line of garden tools available today.

The range will consist of Manure Forks, Pointed and Square Shovels, Trenching Shovels, Roofing and Garden Spades, Bow Rakes, Mortar Hoe, Aluminium Scoops and much more all with wooden and fiberglass handles.

John Deere have designed these tools to ensure that they meet their customer`s every need. Their Fiberglass Shovels offer a premium finish with its chevron pattern socket design, 14-gauge

blades for maximum toughness and extended steps for added comfort and control. This fiberglass range also has a nine-inch cushion grip on the tip which gives additional comfort. If your customer`s preferred option is a wooden handle, John Deere has this covered too. Their wooden handle range is designed to be extremely durable with its extra long socket, which is double riveted for additional strength. It also features an oversized forward turn-step and a nine-inch cushion grip for added comfort and control. The John Stafford showroom is open in Blackwater Co. Wexford. Book an appointment today!

For more information on becoming a stockist please contact Stafford’s sales staff on (053) 936 7246 or email sales@stafford.ie

Burg-Wächter’s BURGcam Light 3010 illuminates the way!

The ingenious BURGcam LIGHT 3010 from leading security specialist, Burg-Wächter, illuminates the way by combining four essential functions into one camera for the first time, allowing users to monitor their property at any time, from anywhere in the world.

A winning combination

Combining a smart LED floodlight, video camera, motion detector and intercom function, the sleek and stylish BURGcam LIGHT 3010 is easily set up and operated via the free secuENTRY key app. Giving the ultimate in convenience and peace of mind, the BURGcam LIGHT 3010 features a 110° view angle, full HD quality and infrared night vision, ensuring a good view even in the dark (up to 10m).

What’s more, the integrated microphone and loudspeaker mean that users can communicate remotely with callers to the door via the app. In addition, the BURGcam LIGHT 3010 supports Echo and Alexa devices.

If motion is detected, a push notification is immediately sent to the user’s phone with the app allowing them to see who is there, whilst even greater security footage can also be recorded by inserting a micro-SD card (available separately).

Modern and discreet, but also tough and robust (waterproof to IP65 standard and operates in temperatures ranging from -20°C to 55°C) the BURGcam LIGHT 3010 is easy to install and align

thanks to its ball joint mounting and comes complete with a 12V dc power supply unit.

Matt Parkes, Marketing Manager at Burg-Wächter said, “By combining four essential features - floodlight, camera, motion detector and intercom - in one product, our BURGcam LIGHT 3010 gives users great convenience when it comes to smart home security”.

Matt continued, “In addition, a convenient yet eye-catching countertop merchandise unit is also available when four BURGcam lights are ordered, giving retailers that all important sales support and a greater profit opportunity”.

For more information and to become a stockist please contact Peter Walsh, Area Sales Manager, Burg-Wächter Ireland, Ph. 083 1306689, email peter_walsh@burg.biz or visit www.burg.biz

It’s all about the mission

Since we first became aware of the impact of Covid and lockdowns on our industry, I’ve been talking about the influx of new consumers. It began with a trickle as consumers decided to use their now ample supply of spare time and money to improve their surroundings. By the middle of 2020 the UK just couldn’t get enough of DIY and Gardening and with tradespeople unavailable, we turned our hand to project after project.

These were not just millennials entering the market for the first time or renters doing a quick, low-cost makeover. These were homeowners, consumers of all backgrounds and ages, inspired by social media, guided by YouTube and influencers and with available cash, they were out there in their millions taking on Home Improvement and Gardening tasks every weekend.

The inspirational, lifestyle images of beautiful homes and gardens, now so widely available online and in the traditional media, have educated us to think in the language of a project, bitesize affordable tasks that can improve just one corner of a room or maybe the whole living space.

And the start-point of the project, the inspirational trigger, is the finished look. We see beautiful paint colours, amazing kitchens from retailers and manufacturers and then we see images shared by individuals like you and me, known as UGC (User generated content), persuading us that even with the basic of skills, we can make this happen in our own home, we can do it.

And these projects in and around the home and garden mean a lot to us, they’re part of the on-going process to improve our living spaces and in turn our lives. I’m sure we can all recall the positive feelings associated with the completion of a recent project. From simply looking out the window on a Sunday afternoon and the satisfactory feeling of seeing the cut grass and tidy garden that you’ve been working on all morning, through to the pride you feel when your new kitchen, bathroom or newly painted lounge is complete.

Images are known to strongly influence the way we act. Research has shown that we process visual stimulation

at lightning speed and lifestyle images are likely to stir strong emotions within us, which in turn can lead to action.

Our so-called ‘visual cortex,’ which is responsible for processing visuals, is much more powerful than we previously thought. In a recent study by researchers at Michigan State University, they looked at which parts of the brain were active during a series of visual stimulations and found that the visual cortex controls more than just the interpretation of images, it has its own decisionmaking power.

There’s a key learning here for all businesses who are currently generating content to help sell their products. As you approach your marketing efforts and the choices we make every day regarding investment, don’t overlook the powerful element of the completed project and the lifestyle visual and ensure that your visual marketing is professional, strategic, and totally focused on motivating your audience to act.

But here’s where we have a problem.

We’ve all been conditioned to think in terms of projects, inspired to act upon that visual stimulation to improve our homes and our lives. Emotionally we’re fully engaged, we’re excited to

achieve the result and we’re hungry for that feeling of pride. Our motivation levels are high, we are eager to get started and then we walk into a store.

The problem is that it feels like something has almost been lost in translation. The inspirational images have gone, there are no (or very few) completed projects on display, and we’re faced with aisle after aisle of individual functional products. Many of the new consumers entering our market have not completed these projects before, they are often clueless as to what products are required and without the clear guidance of a display or trained store staff, the shopping experience becomes painful. Just think for a moment of a standard project such as laying a wooden deck in the garden. The decking boards are often stored outside or in the covered garden centre, the other items required to complete the project; the screws, weed cover, sand, lighting, the tools, decking stain etc. are all located at different places around the store, often alongside a wide range of of alternative products, making the selection process incredibly difficult.

How do IKEA do it?

Now consider how IKEA do it. Inspirational project display is what IKEA do so well and is at the very heart of their success. Their stores are full of completed projects and inspirational room sets, displays that you can touch and feel and imagine inside your own home, with the list of the items you need to bring this to life in your own home. The images on their website and on their socials, have become reality and in the process, we uncover the true role of the store and its distinct advantage over a purchase online.

Unfortunately, it’s not practical to fundamentally change how we retail Home and Garden products and become more like IKEA; changing the layout of our stores would cost a fortune. But we also have a further challenge. When a customer walks into one of our stores and buys a product or transacts online, we just don’t know whether they’re buying these products as part of a broader project. We have no clues; we can’t talk to everyone as they enter the store and ask ‘Why are you here today?’ - although I guess we could experiment with this. Without knowing whether a customer is searching or buying to complete a specific project, as retailers and merchants we lose the opportunity to supply the entire project and in turn boost our basket spend, revenue and profitability. Not only that, but if we become the company that helps them achieve their own dreams, we help to improve their lives and the loyalty we generate will mean we’re the first point of contact for all their future projects.

The Wickes Mission Motivation Engine

The Home Improvement chain Wickes, with 233 UK stores, has spent the last two years trying to solve this challenge by investing in behavioural science, machine learning and building a deep segmentation of their customer base.

They started by digging into three years of historical data, including online and in-store transactions, search terms, browsing, any form of engagement a customer previously had with Wickes, combined with third-party data and insight into how consumers click on social, display and website content. The need to turn this huge amount of data into valuable insights for the business was first voiced by Gary Kibble, their Chief Marketing and Digital Officer. He joined the DIY retailer in January 2020 from his previous role as marketing director at Argos and he

sees Wickes as having a distinct “competitive advantage” based on being “digitally led and service enabled.”

Working with partners Team ITG and data science specialist Emerald Thinking they began to identify patterns in browsing and buying behaviour associated with a range of specific DIY projects or ‘missions’ as they referred to them. The output was the Mission Motivation Engine, a machine learning model incorporating all possible data sources.

Gary went on to explain ‘You need billions of rows of data to look for the common products purchased within a mission. The minute you start to go back over three years, you start to get a real sense of the sorts of products consumers buy or browse within a mission.

That allows you to group into common missions.

Based on these insights and a new segmentation strategy, Wickes revamped the way it communicated with its customers. They decided to ditch product-focused messages in favour of motivational messages demonstrating how Wickes can help customers achieve their goals.

Communications are triggered when a purchase is ‘spotted’ by the model and timed to match the length of the project. The retailer combines email, app push, social and landing page channels to guide consumers through their DIY project. The tone shifted from talk of sales to friendly hints and tips.

And the result, from a financial perspective they believe this investment in machine learning and segmentation has generated £7m in incremental revenue in the first six months of implementing the Mission Motivation Engine.

Summary

It’s clear that as consumers, we think, and we search by project, and we’re constantly being inspired to take on Home and Garden missions for the first time. As a result, we need help and support, we need a retailer or merchant partner that understands how we think, what we need and to guide us through the process; not just present us with thousands of products that we must search through ourselves.

I genuinely believe that the companies that truly understand this, that like Wickes change their approach will have a competitive advantage like no other.

Steve Collinge is an international speaker and expert on the DIY and Home Improvement industry, a retail influencer & Executive Editor of Insight DIY. You can contact him on Twitter and LinkedIn.

Inside an IKEA store ‘A stylish living room with a calm atmosphere’.

A hallmark for sustainability in the DIY world

The Belgian DIY & Home Improvement retailer, Brico Belgium, moved a few months ago to a brand new building, just at the entrance of the Belgian capital in Brussels. The location at the Alfons Gosset Avenue is quite well known as the place where previously the Standard Group, one of the leading Belgian newspapers, had its offices and printing house. In itself, a move to a new building does not seem to be major world news, were it not for the fact that it is all about a pioneering and sustainable concept. In its position as the Belgian market leader in DIY, the company has more than one role to fulfil; let alone assume its ecological responsibility. The building activity constitutes the very basics and the essence of any construction project; then it only seems logical that you are expected to demonstrate and deliver how you yourself handle the skills of ‘’do-it-yourself” in harmony with the latest trends in construction and the urgent call for a greener world.

A world class example for the DIY universe

That is precisely what Patrick Vandenbogaerde, Managing Director, had in mind with the new headquarters of Brico Belgium, the Belgian head office of Maxeda DIY which also operates in The Netherlands (Praxis). “Indeed, we were challenged to start up and finish this thrilling project in the middle of the pandemic and at the threshold of the energy crisis; which honestly was more than a tough experience to cope with for our entire team”, says the boss at Brico Belgium.

As soon as you reach the Belgian capital from the South-West, the eye-catching and bright neon lighting, from a height of 25 metres, points the way to West Gate, a location where sustainability, functionality merge over a total area of 5,000 m² An awful lot of ink has already been spilled about the topic of sustainability; however, with this building we now finally have available a high-profile practical case, with facts and figures about what ecology and sustainability mean in concrete terms. This West Gate building is an NEN (Nearly Energy Neutral), modular and circular building that meets the strict EPB standards and requirements (Energy Performance Indoor Climate, Flanders).

Cradle-to-Cradle

As always, a building project is mostly the work of architects and master builders. However, in this case, Patrick Vandenbogaerde was the driving force; even though he was facing a highly complex economic climate during the postpandemic era, he still managed to set up an extremely

ambitious project that became financially viable.

State-of-the-art in architecture and ergonomy

The flexible building is erected with a recyclable four layer steel skeleton structure from which any layout can be customised, with remarkably few load-bearing walls and columns. All electrical and sanitary lines are under raised floors, designed and laid according to the cradle to cradle principle (maximum reuse of recycable and finishing materials eliminating the concept of waste) thanks to recyclable raw and finishing materials such as the raised floor tiles, 60% of which are made of recyclable paper fibre. All work areas are double-glazed, with automatic blinds controlled by a weather station. In addition, the climate ceilings provide regular heating and cooling throughout the building, which immediately eliminates condensation.

In line with all these energy-saving installations, heat pumps were installed on the roof structure. The ventilation system provides heat recovery that circulates above the climate ceilings.

There is LED lighting everywhere, equipped with motion sensors that switch on and off according to physical movements in the vicinity.

Last but not least, on the roof are 48 solar panels, all facing South, which maximises the energy efficiency. In addition, the building is equipped with rain tanks with a capacity of 40,000 litres; the water mainly serves to flush all sanitary facilities and other technical non-drinking water services within the building requiring water. The spacious 150 parking areas include the facilities for 16 vehicle charging stations, each good for 11 kilowatts. There is also a bicycle shed with electric charging plugs.

In summary, the overall concept counts on annual savings of ¤25,000 in energy consumption and maintenance.

Patrick Vandenbogaerde, Managing Director Brico Belgium.

A workplace for the Brico community

The West Gate building is conceived as a hybrid workplace. The 300 Brico employees have already experienced home working during the lockdowns. Today, they are allowed to work two days a week at home and expected to return to the head office for the rest of the week. The offices are designed as 264 flexible work and meeting areas equipped with ergonomic furniture and chairs.

These offices are located on the second floor where visitors also are welcome at the reception desk. The first floor is where all the product managers (global assortment) and the marketing specialists operate whilst their colleagues in accountancy and ICT occupy the third floor. The management teams (operations, HR, general management and executive secretary) jointly work together on the fourth floor. Finally, the ground floor is where Brico has its retail laboratory, an impressive area where the merchandisers and planogram specialists, jointly with suppliers, test the product ranges and assortments for the upcoming seasons which ultimately end up instore. A great feeling for each one of the 300 Brico team players is that each employee can enjoy a beautiful outside view as each workplace is surrounded by windows.

DIY-Home Improvement Sustainability

“The sustainability transformation for captains of retail is a major challenge and it requires major investments. However, it represents an opportunity for companies to save costs and create new business models in order to differentiate themselves from the competition”; said Frank Laizet, Sr. Partner McKinsey, during the latest Eurocommerce conference, held in Brussels in November 2022.

In that extensive McKinsey Report on sustainability, it suggests that even though we are facing an additional crisis, together we need to play our part to reach the goals and targets on climate change. We need to understand the necessary investments in order to take a couple of lengths advantage on the competition.

A View from Europe

There is a growing pressure to accelerate the sustainability pressure in DIY & Home Improvement, especially regarding renewable energy, such as in West Gate.

Circularity and waste management, both are part of the required shift from a linear economic model (use and dispose) to a circular business model (reuse and recycle) which leads to a substantial reduction in energy consumption.

It is the major merit of Brico Belgium to have converted these insights into a magnificient total concept.

Great job, Patrick Vandenbogaerde: we take our hats off to this achievement!

About Brico Belgium

– The Belgian market leader celebrates in 2023 its 50th anniversary.

– A milestone for the entire industry and ever since then, Brico Belgium managed to perform and maintain its pole position.

– Today Brico is part of Maxeda, the overarching organisation for the 156 stores under the banner of the three Brico formats in Belgium and the 196 Praxis stores in The Netherlands.

– Maxeda (turnover ¤1.4 bn.), led by the French CEO Guy Colleau, is mainly a French private equity organisation (Ardian & Golden Tree).

– 130 Brico midsized stores

– 12 Brico Planit Big boxes

– 14 Brico City neighbourhood stores

us more than three decades of experience in the international Home Improvement Sector. He was the chairman of the Belgian DIY Association, a unique organisation which brought together retailers, independants and manufacturers much like Hardware Association Ireland. He works with a network of European and Worldwide Stakeholders to share best practice while seeking innovation in the art of facilitating the common interest focussing on customers’ needs. He is the author of the essay Hammertime, a provocative vision on the future of the Home Improvement store.

HAI Certificate in Hardware Retail & Merchanting

After completing the Financial and Credit Management section, students and mentors in the Certificate in Hardware Retail and Merchanting continue their learnings into 2023.

Insulation Products module by Kingspan Insulation and a very informative session on both Roofing and Timber Products presented by Etex and Glennon Brothers. Students also attended a garden & outdoor module presented by Ames True Temper.

CERTIFICATE HARDWARE RETAIL AND MERCHANTING

Sponsored by Octabuild for a second year, the nine-month long mentor-based programme is designed to equip employees in the sector with a knowledge and skills base that will enable them to contribute to the business of their employer. It will also help employees build a career in the sector.

In January and February, students kicked off their InStore Management training, with Stock Control and Merchandising. They also got detailed Product Knowledge in subjects including Hand & Power Tools, Cement Products and more.

Octabuild Members sharing their Product Knowledge

In addition to their learning modules, they also completed Product Knowledge modules presented by Octabuild members, having most recently attended a highly detailed

HAI is delighted to be working with Octabuild and its members (Dulux, Etex, Glennon Brothers, Grant Engineering, Gyproc, Irish Cement, Kingspan, and Wavin) to deliver a series of Product Knowledge modules, giving students a fully rounded view perspective of the industry.

Here is the full list of topics covered:

Paint & Décor - Dulux Paints

Heating Products - Grant Engineering

Insulation Products - Kingspan Insulation

Roof and Timber Products - Etex and Glennon Brothers

Plumbing Products - Wavin Ireland

Cement Products - Gyproc and Irish Cement

Garden Products - Ames True Temper

Hand and Power Tools - Toolbank Ireland

Fasteners & Fixings - tbc

A key component of the Certificate is for students to get a thorough understanding of the experience of builders merchanting on the ground from the suppliers’ perspective. This is facilitated by the product knowledge modules, which are presented by the eight Octabuild companies - Dulux, Etex, Glennon Brothers, Grant Engineering, Gyproc, Irish Cement, Kingspan Insulation and Wavin - and uniquely provide participants with the opportunity to engage with leading Irish suppliers.

Incoming Octabuild Chairperson, Declan Conlon, Sales Manager for Wavin, commented: “We very much value the importance of nurturing talent in the builders merchant trade through education and fully support the efforts of the HAI Certificate. Octabuild member companies are delighted to share their expertise through the product knowledge modules delivered throughout the programme. We have been impressed by the students participating in the course to date and look forward to continue working with them as they move towards their graduation in the coming months.” For more information about the HAI Certificate in Hardware Retail and Merchanting contact Aoife at aoife@hardwareassociation.ie or call 01 2980969

HAI Training: Evolution to 2022

Hardware Association Ireland has a rich history of training and development dating back to the 1960s. Its current iteration of classroom and virtual-based training has been in place since 2015 and has been well received and supported by retailers, builders merchants and suppliers/ distributors alike. This has grown to other forms such as webinars, bespoke training and our Certificate in Hardware Retail and Merchanting. Here is a look back at the recent history of HAI’s training and how it has shaped our plans and will continue to do so in the years to come.

HAI 2022 Training in Numbers

Key Developments in HAI’s Training Services

2015 started with three subjects covered: Credit Control, Finance for Non-Financials and Digital Marketing.

2016 saw the introduction of Selling Skills and Customer Service for retailers/builders merchants and for B2B sales reps.

2017 saw even further expansion of our training services with Sales Management training, Improving Your Profit Margins and Stock Control.

2018 introduced Wood Flooring product training, Merchandising and Leadership & Communication Skills.

2019 introduced highly interactive Digital Marketing workshops covering Email Marketing, Search Engine Optimisation (SEO) and Digital Video.

2020 – due to Covid-19 our in-person training ground to a halt, and saw the introduction of virtual half-day sessions and webinars.

2021 – More focus on webinars, including an Eco-Product webinar series, and the launch of the first HAI Certificate in Hardware Retail and Merchanting, with 32 students to date.

2022 – Our first year of completely virtual half-day training sessions.

HAI’s training and development services for the hardware/DIY industry continue to grow and develop with thanks to the support of our members and training attendees.

If you are interested in availing of any of our training services (see details of our Spring training on page 72) or would like more information please contact aoife@hardwareassociation.ie or call 01 2980969

Graph 1 : Total Attendance by year (all types)

Graph 2: Attendance by subject

HAI Training Schedule Spring 2023

Hardware Association Ireland (HAI)’s Spring training schedule is underway, with the return of popular workshops for hardware retailer/builders merchants and suppliers/distributors, including Selling Skills, Customer Service, Stock Control and Merchandising. All workshops will take place virtually (via Zoom).

This year also sees the return of Greg Fry’s Digital Marketing mini-workshops.

Mini-Digital Marketing Workshops

These mini virtual workshops give attendees a more detailed look at key digital marketing challenges and tools for the hardware/DIY sector, including Digital Video, Content Marketing & Blogging and Google Ads.

For more information about all our courses visit www.hardwareassociation.ie/training-and-development

To book places or for queries about any of our upcoming training courses please contact Aoife Kinsella at aoife@hardwareassociation.ie or call 01 2980969

Innovation in payments drives real impact for the Hardware Sector

Hardware stores and builders’ providers have long relied on cash or cheque on delivery, but there have always been risks associated with these methods of payment. Drivers are delivering valuable goods, and there is the risk of these goods being accepted without payment completion. The most common alternative has been to take advance payment by card over the phone. However, collecting sensitive information in this manner carries another set of risks - non-compliance with GDPR, PSD2 & card scheme rules, data breaches, and fraud & chargebacks.

To overcome these barriers and create opportunities for business growth, the need for greater technological investment is paramount. The Open Banking initiative is transforming the way organisations across all sectors, including hardware, request and collect payments. It empowers businesses to build user-driven services on the foundation of transparency, automation, and secure & seamless account-to-account payments. One of the fastest growing paytechs in Ireland – Prommt – is helping hardware vendors seamlessly collect payments using secure, branded payment requests as an alternative to costly card transactions and risky card details taken over the phone.

An efficient payment alternative for high-value transactions

Dublin-based Prommt enables merchants to efficiently request and collect payment through card and bank transfer using merchantbranded, secure payment requests, and today help over 250 businesses drive revenue by reducing card fraud & chargebacks, minimising payment administration and enhancing customers’ remote buying experience.

Prommt has enjoyed significant success within the hardware sector across Ireland and the UK, with many of these customers including Bradfords, Robert Price, MGN Builders, Howarth Timber and Kew Electrical now utilising their latest Pay by Bank capability (Open Banking payments). Using this feature, customers authenticate and approve a bank payment directly from their mobile banking app into the merchant business account in four easy clicks. Pay by Bank reduces card transaction costs and is a perfect alternative to clunky and time-consuming manual bank transfers.

With the customer’s consent, recurring payments can be initiated for building materials from the customer’s bank account on a continuous basis. Customers enjoy the convenience of not having to navigate the authentication process each time, and merchants benefit from shorter settlement times without any chargebacks. Further, it is often the case that the person placing the order with the hardware provider is not the authorised payer, these digital payment requests can easily and safely be forwarded to authorised payers who may be based at a different location.

Since its launch six months ago, Prommt is seeing interesting insights from the hardware sector. Payer adoption for Pay by Bank has not been as challenging as expected by the industry, and Prommt is noticing that Open Banking payments are quickly replacing traditional bank transfers and higher-value remote card

payments. The average transaction size through Pay by Bank is nearly double than through Pay by Card. Pay by Bank is propelling cumbersome bank transfers into Open Banking transactions.

How Open Banking is innovating payments chargebacks

Customers are redirected to their bank’s app for biometric authentication after confirming a purchase. There is no builtin chargeback mechanism - customers cannot dispute Open Banking payments, as it the Open Banking payment provider that executes the bank transfer on the customer’s request.

2. Sensitive customer data is not shared with the merchant, eliminating the risk of fraud

The only details transmitted are payment instructions - sent securely to the customer’s bank rather than the merchant. The risk of fraud and unauthorised transactions is minimisied.

While card payments and traditional bank transfers can take up to several days, Open Banking payments allow merchants to get paid in minutes.

4. No card processing fees

Merchants can significantly save on high card processing fees, especially for bulk orders.

Pay by Bank enables seamless invoice payments - straight from the invoice through a 3D Secure link. This saves staff’s time spent on administrative tasks involved in collecting payments, allowing businesses to scale efficiently.

6. Positive customer experience

Open Banking payments eliminate the need for tedious data entry, enabling merchants to provide frictionless and mobile-first customer experiences.

Open Banking generates real impact

Get paid before delivery

Increase revenue and profitability

Eliminate costly chargebacks

Ensure compliance with regulations (PSD2, GDPR, PCI)

Payment flexibility – merchants can decide to offer card or bank as a payment method depending on customer, value threshold, or simply offer both options.

Deliver an enhanced payment experience

Automated credit control - effectively manage arrears and personal payment plans

Effective use of staff’s time in collecting payments

If you’d like to learn more, Prommt is an enterprise grade solution that is built for teams, supporting multiple locations, reporting, and alerting capabilities. Get in touch with Prommt at sales@prommt.com

DONAL MCGUINNESS

CEO, Prommt

Valuing and engaging staff is always a priority

As businesses across all sectors continue to navigate the ongoing changes in the world of work, the one thing that remains a constant is the need to create a meaningful and engaging workplace for our staff. Whether you are searching for talent or focused on retaining your key people, the culture and the work environment that employees experience on a day-to-day basis will determine their future with your organisation. They say that the challenge to retain talent, especially your top performers, is always an issue, no matter what is happening in the wider economy, because good people can always find good jobs. And the current changes we are seeing around us, especially in the Tech Sector as well as in a number of other sectors, means that even in this time of job losses and restructuring, we need to have plans in place to retain our talent, especially our key talent.

This time last year, up to one in five employees were thinking about leaving their current roles. And we saw people changing where they worked, how they worked and even the roles they performed. Now society has even more uncertainty to add into how employees make decisions. So while we need to continue to keep a close eye on the pathway of Covid into 2023, the War in Ukraine, the challenges with supply chain, the distribution of goods, energy costs, interest rates and the availability of affordable housing, not to mention the management of our personal finances, employees in our organisations are still making significant life changes which means we must ensure we create the environment where they want to stay. As Richard Branson once said, “Train people well enough so they can leave, treat them well enough so they don’t want to”. So, as employers we must try to reimagine the employee experience to keep them engaged and motivated. There are three key elements to be considered when devising a retention strategy for your business.

Firstly, understand what your staff data is telling you. If you are unsure about what data to focus on, consider some of these information sources.

Survey staff: Conduct staff surveys or short pulse surveys to gain the views of how staff feel about working in the company, what they are saying about the opportunity and the culture, and generally if they see a future career path for themselves. This gives you an insight into whether they are reluctant or enthusiastic stayers.

Your performance management process: review your process to see if it is delivering for you and if you can identify any drop in productivity or performance standards of an employee. This can be a key indicator that all is not well in the relationship.

Training and development: enquire and explore the ambition and motivation of your employees to invest in their personal development, skills development and overall, their interest in skilling themselves for the future within your business.

Secondly, look at your management practices and capabilities. During this time of ongoing change, it is critical to support the key stakeholders in the employment relationship. This means that the relationship between a line manager and employee is often the catalyst for individuals to consider a change or explore alternative opportunities outside the organisation.

Management development is an ongoing journey and businesses should ensure there is annual investment in this area, particularly during a global crisis. Competencies and capabilities in these areas are critical such as:

Regular, open and encouraging communications on a one-toone basis as well as in teams.

Investment in personal relationships. Getting to know and understand the individuals on the team and their passions and interests. About the job, life and their wider community. Capability to have meaningful coaching practices in place such as effective mentoring programmes, individual coaching for development, career progression models that are realistic and attainable.

Finally, look at the overall engagement of your employees. It is vital that you proactively empower, engage and grow your employees so that they stay for the experience and opportunity you can offer rather than staying because there is nowhere else to go, or they are unsuccessful in getting another job offer. All the studies show that managers are among the greatest influencers of employee engagement, this is a critical success factor that cannot be ignored.

Engagement in the psychological and emotional connection employees feel toward the work they do, their teams and the organisation. Engaged employees have a direct impact on customer retention, on driving efficiencies, and on embracing change. Engaged employees tend to live and demonstrate the company’s values on a day-to-day basis and are excellent ambassadors for the company. Therefore, it is important that you have initiatives in place that will promote the engagement of staff and reward the right behaviours. that you are fostering an environment of progression and trust.

Let’s shift the dial and create a work environment where employees flourish, have meaningful work, are doing roles that make an impact, and where you are showing they are important by investing in them for the future.

www.voltedge.ie

FREDERICKA SHEPPARD MD & Co-Founder, Voltedge Management Ltd.

Cellular Opportunities - How your business can help close the digital divide in Ireland

NIAMH CULLEN O’REILLY CEO, Novatel

In the previous edition of the magazine, my company Novatel featured an article detailing the benefits of and solutions available for enhanced Cellular Connectivity. With the use of professional mobile phone GSM repeaters and Fixed Wireless Broadband antennas and routers, Novatel provides solutions that make your digital connections faster, easier and more reliable. I would like in this feature to give you an insight into our business and to present to you an opportunity that exists for your business, as we move forward in this digital age and as the demand for fast reliable connectivity continues to grow. The advancement of cellular technology opened up a new era for communications and the network operators began investing millions of euros each year into cellular infrastructure throughout the country. The demand for mobile communications was growing at an unprecedented rate, the operators had a clear focus to invest and expand 3G, 4G & now 5G coverage. We saw an exciting opportunity for our business Novatel Communications.

We opened as a mobile phone store in 2007, also providing computer repairs and IT solutions for homes and small business. Our premises was and still is, based in our hometown of Buttevant.The store which is on the main street had its internet connection through DSL. The available bandwidth used to get us through the day but once school was over, contention issues would start to affect the download and upload connection and by 6.00pm we would experience total drop off. I was then trying to work from home but could not as my rural home had an old DSL line as well as very poor phone coverage, so I would have to call it a day.

Novatel was involved in the roll out of the National Broadband Scheme and the opportunity that mobile broadband presented was immediately apparent. It was going to change the broadband landscape and was fast becoming the alternative for traditional DSL broadband. It was also creating a new “on the move” connectivity, which fits in with the changing culture where the internet was required to be “on demand,” it also enabled services such as remote monitoring, basically anything or anywhere that needed to be online, MBB (mobile broadband) was the solution. It was early days and the product had its issues but it was the beginning of an exciting new era for internet and for Novatel.

The biggest problem that we identified was as follows; there was signal outside the house but not inside the house. The phones and routers inside the house were not receiving the signals that were being transmitted from the local cell tower. Also, the signal outside was not strong on ground level but generally improved once we went up a few meters to roof level. Knowing that if we could solve this problem, we would have

a solution that would not only solve our connectivity problems but those of our customers. And so, the hunt began, we started ordering and testing antennas from around the world. I found Poynting Antennas, who immediately came across as industry experts, so I eagerly made contact with their European office and ordered a small quantity of their XPOL 2 antenna. Having anxiously awaited its delivery, Frank, my husband and business partner, installed it on our home and we had immediate success! We now had reliable internet for the first time that was stable throughout the day/night. Upload and download speeds were immediately improved, our rural home had joined the digital age. That was over seven years ago, since then we have sold and installed thousands of Poynting antennas to homes, business, vehicles, boats, for many different applications throughout Ireland and beyond. We partnered with Poynting to become an authorised distributor and learned the correct installation procedures, learned about how the product works and the specifications of the different models. It was a big learning curve but with little to no failures, it has been and continues to be a tremendous success.

We quickly went on the search for a high-performance router to accompany the antennas and having tested many brands we found Teltonika and we again struck gold. A combination of these winning products gave us the next generation technology to supply and deliver first class broadband solutions to everyone, everywhere! These products solved internet connectivity problems, but one problem remained Mobile Phone calls and data, we struggled as did many of our customers, having to stand outside the door to take a call, missing calls, call drop offs all an absolute nuisance, especially when you rely on that phone to ring to increase your sales and conduct your business. In 2018 Stella Doradus, based in Waterford, who are manufacturers of world class repeaters became licensed by ComReg for the sale and installation of their repeaters in Ireland. We immediately partnered with them to supply the repeater solutions into Ireland. Since then, we are proud to say that millions of phone calls have been made as a result of the products that we sell. As the level of insulation goes up in a building, the signal goes down and that’s where our DIY ready kits deliver an instant solution. We distribute to resellers across Ireland, the UK, Parts of Europe, Dubai and Africa. Please contact us If you would like your business to become a retailer of DIY next generation technology solutions. This solution gives businesses and homes a real answer to poor data connection & poor phone coverage regardless of their location. They offer a service at affordable prices and are ready for DIY installation. Be part of the Cellular Communications solution and become a Reseller in your town and city. www.novatel.ie

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