INFEATURE
MANIFEST YOUR GREATNESS WELCOME CURL MANIFESTO FROM KÉRASTASE, WHERE SELF EXPRESSION MEETS LUXE.
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mbracing your natural texture, your curls and your self-expression is pivotal in 2022, and a new collection from Kérastase pairs that sense of identity with the brand’s requisite and renowned luxury DNA. Meet Curl Manifesto, elevated and supported through the science, development and indulgence that defines Kérastase, with the ultimate goal of perfecting and catering to curls. Touted as the ultimate professional care for all curls and coils, the five-product exclusive collection of luxury curl care aids wavy to curly, very curly or coily hair types in various tailored routines. Built to add hydration, strength and definition to hair, the products are anchored by Hydrating Manuka Honey, cementing ceramides and defining Glycerin in these pursuits. Top-tier care allows your clients to wear their curls with pride and confidence, celebrate hair in every texture and be empowered to embrace their texture at its best. Scientific research conducted by the brand’s Research & Innovation team, in analysing all types of curls in 23 countries including Brazil, the US, the UK and France, outlines why curly hair is the most demanding to treat and care for, with products needing to address what can be more dry, porous, fine, fragile and breakable hair textures. The spiral shape of curls can also make it more difficult for product to be applied evenly from root to tip. These challenges show that curls can suffer from a lack of nourishment, unwanted frizz and tangles and humidity, and that incorrect products can weigh curls down in routines where it is already difficult to maintain care and long-lasting definition. 54 INSTYLE
The collection addresses these concerns with its three hero ingredients, where science meets luxury for optimal care. Cementing Ceramide was developed and patented through four years of research to fight fragility and mimic the hair’s cement
