THIIS August 2024

EMBRACE AI! How artificial intelligence can improve your business

TRADE TALK

Roma Medical discusses its latest product innovations

ACCESS ALL AREAS

Stairlift, homelift and access solutions to check out now

Beside the seaside

Find out how Skegness-based People First Mobility has geared itself up for the busy summer trade

coming soon

4 | 6 | 8 range the 26 miles 23.5 stone 8 mph Up to Range Weight Limit Top Speed Up to

Introducing the latest addition to the essentials range - eMove. Choose between 4, 6 & 8 mph speed options on this budget-friendly pavement scooter. Soft & comfy seats for all 3 models ensure you are comfortable on those adventures*. Other features include rotating seats, a front headlight, large basket, indicators, soft tyres, adjustable tiller and wing mirrors.

Welcome!

Mobility retailers with showrooms beside the seaside seem to have the best of both worlds, with a mix of both regular and temporary customers entering their showrooms.

Many seaside destinations are retirement hotspots with local elderly residents providing a year-round source of income. Then there are holidaymakers, seeking products that will enhance their mobility on vacation. Balancing the two can offer its own set of challenges, which is why it seems fitting to meet Karen Sheppard, director of Skegness-based People First Mobility (p26).

There is plenty of 'holiday reading' for you this issue, with Simon Dalton, Director of Roma Medical, talking to THIIS about growing the firm's range of mobility and rehabilitation equipment while meeting its goals as a sustainable business (p33). Meanwhile, our marketing expert discusses how businesses can boost their profits by embracing AI (p42). As Bill Gates says, it is just the latest technlogy that allows us to produce more goods and services with less labour...

In his latest article, Dr Barend ter Haar from BES Healthcare (p40), explores how assistive seating systems for the bathroom presents many of the same challenges and requirements as other systems for occupants.

There is a round-up of the best stairlift, homelift and access products on the market in the Retailers' Choice (p12) and Buyers' Guide (p48) features. And in keeping with the theme, Mark McNulty, Sales and Marketing Director at Platinum Stairlifts, shares why 2024 is shaping up to be an exciting year. Enjoy the issue.

News, deals & people

New game-changing crutch parking aid

Mobility and rehabilitation specialist Rebotics Technology has launched a new device to keep crutches and walking sticks stable and upright and help prevent the risk of falls.

The Steets Crutch Parking Aid is described by the firm as a “game-changer” as it addresses a common frustration for crutch and walking stick users.

Featuring a broad, stable base, it attaches to most standard crutches and walking sticks, ensuring that mobility aids remain secure even on uneven surfaces. A mounting kit accompanying the aid enables the existing crutch to be retrofitted quickly and effortlessly. The aid can then be parked in an open space using just one hand movement.

Once the crutch is supporting body weight again, the Steets Steady Stand system closes automatically, ensuring full usability of the crutch. As the crutch can be placed upright within easy reach, it allows for quick, safe, and easy access as and when needed.

Despite its robust design, the Steets Crutch Parking Aid is lightweight and nonintrusive, allowing users to maintain the full functionality of their crutches without added weight. Retailers can email info@rebotics.co.uk for more information.

A round-up of the key trade stories for business leaders to digest

GBUK acquires Care & Independence

Medical device supplier GBUK, which is supported by private equity firm A&M Capital Europe, has acquired Care & Independence, a UK provider of patient handling and moving devices.

Founded in 1985, Care & Independence specialises in the provision of medical slings, bathing equipment and postural support devices. It is a supplier to the NHS and primarily serves the needs of patients within the community setting via loan store operators, independent local authorities, and NHS trusts.

The Care & Independence Executive Management Team, Ian Jones (Managing Director) and James Bennett (Sales & Marketing Director), are remaining within the business.

James Bennett stated: “The acquisition will bolster capability to invest in R&D, delivering innovative, best-in-class products and supporting services within Care & Independence whilst broadening product portfolios, market reach and penetration to offer even greater value to our customers and end users.”

Ottobock supports Paralympics 2024

Mobility equipment specialist Ottobock is providing state-of-the-art technology and digitalised processes to support the athletes of the 2024 Paralympic Games.

As a long-standing partner of the International Paralympic Committee, the Ottobock Technical Repair Service Centre is opening its doors, providing a technical service 10 days before the start of the Games – which takes place from 28 August to 8 September.

With a 164-strong team from 41 nations that speaks 32 languages, Ottobock will ensure that athletes can take part in the competitions, even if something breaks or needs to be replaced on their devices.

The Technical Repair Service Centre operates much like a Formula 1 pit stop. Athletes hand in their broken wheelchairs, prostheses and other devices that need to be repaired.

Depending on how much time is left before the competition, the team has to act quickly and efficiently thanks to digitalised work processes, from registration and documentation to 3D printing.

SMART AIR CUSHION WINS TOP DESIGN AWARD

An innovative assistive technology device which helps to prevent pressure injuries and is designed by smart seating solutions specialist Kalogon in partnership with Etac, a developer of assistive devices and patient handling equipment, has won an international design award. The Star Sentinel, powered by Kalogon, has been awarded a DNA Paris Design Award for its Product Design/Medical & Scientifics. The awards celebrate fresh and creative designs from all around the world.

WHICH? RECOMMENDS ACCESS BDD

Stairlift and homelift manufacturer

Access BDD has been named as a Which? Recommended Stairlift Provider. Access BDD was stringently assessed to ensure it met the necessary criteria and received an overall score of 82 per cent, with top ratings received in key areas including appearance, ease of use, quality, reliability and safety. Out of the seven customer research evaluation categories, Access BDD earned a five-star rating, which further highlighted the company’s commitment to providing dependable products that are backed up by exceptional service.

Communication at the touch of a button

Global accessibility manufacturers Handicare and Garaventa Lift have announced the launch of a new voice communication system that lets customers call their emergency contacts directly from their stairlift or platform lift.

One Touch Alert is a discreet yet invaluable feature that utilises two-way communication. With the simple press of a button, the system connects users with assistance swiftly

Handicare, commented: “Users can choose the people they want programming as their emergency contacts and everything is set up during the stairlift installation, so no additional technical know-how is needed. They don’t even need internet connection – all that’s required is a generic Nano SIM card with a simple voice calling data plan.”

The One Touch Alert system can be pre-installed or installed on site, following online training. A custom-built app is also available for users, so emergency contact details can be changed.

One Touch Alert is available now on all Handicare stairlifts and Garaventa Lift platform lifts manufactured since April 2024, with the exception of Handicare’s Freecurve stairlift.

ACORN STAIRLIFTS’

£255M TURNOVER

Newly published figures from UK mobility giant Acorn Stairlifts show an annual turnover of £255.8 million, up by £10.4 million on the previous year’s trading.

Profit after tax was slightly down at just over £48 million, compared to £50.1 million the previous year. The firm states that this reflects the business absorbing increased operating costs such as energy to run its UK factories and raw materials to build its stairlifts.

The latest results – which cover the year ended September 30th 2023 – show that more than twothirds of Acorn’s total revenue is generated by overseas markets.

IBOT POWERCHAIR DISTRIBUTOR APPOINTED

Bespoke powerchair supplier Precision Rehab has been appointed as the exclusive UK distributor for the iBOT PMD powerchair by 2KERR Mobility.

The iBOT features the latest powerchair electronics, sensors, battery technology and software. It has four different driving modes which combine to make it suitable for almost any environment.

Standard features include a range of seating options, a maximum user capacity of 136kg, an ergonomic joystick and a tilt-in-space function.

WHEELCHAIR ALLIANCE MEMBERSHIP

The Wheelchair Alliance, which champions the needs of wheelchair users across England, has launched a free membership programme (available to view at bit.ly/3ShqPko) for wheelchair users, their families and primary carers. Those signing up access a range of benefits, online resources and the latest news, while supporting its mission to influence UK Government and healthcare providers into recognising the importance of appropriate wheelchair provision.

Sunrise Medical unveils pull device for manual wheelchairs

Mobility solutions manufacturer Sunrise Medical has announced the launch of the Empulse F35, which it claims is its smallest and lightest pull device ever designed for manual wheelchairs.

Weighing 7.5 kg, the MDR-compliant F35 redefines convenience and efficiency, offering wheelchair users unparalleled ease of mobility and independence.

The F35’s integrated design includes all essential components within its frame tube, minimising bulk and weight. Its handles fold down flush to the frame, saving valuable space and making it easy to store and transport.

Its patent-pending, one-motion docking system allows users to easily attach and detach the device.

With a robust 250-watt motor, it handles gradients of up to six degrees with ease, even with a user weight of up to 110kg. Its three speed options allow users to match the pace of urban life, while three selectable speed profiles provide extra power for varying conditions.

AKW opens manufacturing facility and showroom

Accessibility solutions provider AKW has opened a sizeable new showroom and manufacturing facility in Middlewich, Cheshire.

Nick Parsons, the executive chairperson of AKW Holdings Group, Clare Hayward, Sheriff of Cheshire, and Mayor of Middlewich Councillor Simon Whittaker were all present at the official opening of the new AKW manufacturing facility last month.

Continuing its investment into British manufacturing AKW’s 26,000 square foot facility will produce accessible bathroom and kitchen products from across the company’s portfolio.

In addition, the site includes offices and a large bathroom and kitchen showroom and client assessment centre to enable occupational therapists, contractors, and other specifiers in the north west to experience AKW’s product range in situ and receive product training as needed.

APPOINTMENTS

Smirthwaite strengthens its sales team

Smirthwaite, a designer and manufacturer of bespoke equipment for children and young adults with additional needs, has extended its sales division with the appointment of Jasjeet Dhanoa, who will be taking on the role of Technical Product Advisor, South East.

Jasjeet brings a wealth of experience as a sales and business development manager and has a strong background in the healthcare industry, including the hospital sector and the NHS, and is proficient in medical sales, management, NHS supply chain, and NHS procurement.

A Smirthwaite spokesperson stated that Jasjeet’s addition presents an exciting opportunity to bolster the Smirthwaite team further.

Jasjeet will collaborate with healthcare professionals to provide tailored equipment for children with disabilities.

Bespoke Stairlifts appoints marketing lead

In a move to further strengthen its team and expertise, mobility solutions provider Bespoke Stairlifts has appointed Simon Webster as Head of Marketing.

Simon brings a wealth of experience and insight garnered from years of dedicated service in the stairlift industry. A spokesperson stated that his invaluable knowledge and proven track record will play a vital role in driving Bespoke Stairlifts towards even greater heights of success.

Bespoke Stairlifts has also invested in a 24,000 square foot industrial facility in Bradford, in order to cope with its continued growth. The new facility will be home to rail manufacture and fulfilment and will streamline Bespoke’s operation.

Using our new Comfort Builder simply configure the chair with the required mechanism, size and fabric.

There are 20 options for Next Working Day despatch!

THE BIG EVENT: HARROGATE

WHEN? 9-10 August 2024

WHERE? Yorkshire Event Centre

motabilitythebigevent.co.uk/ harrogate RISE4 DISABILITY

WHEN? 10 September 2024

WHERE? Discovery Park, Sandwich, Kent rise4disability.com

Rollbuddy

Our guide to the key upcoming events in the UK and abroad for the mobility and access sector...

THE BIG EVENT: EDINBURGH

WHEN? 13-14 September 2024

WHERE? Royal Highland Centre

motabilitythebigevent.co.uk/ edinburgh

CARE SHOW BIRMINGHAM

WHEN? 9-10 October 2024

WHERE? NEC, Birmingham www.careshow.co.uk

• Stylish, modern indoor rollator

• Wooden non-slip, removable tray

• Available in black, silver and copper

REHACARE

WHEN? 25-28 September 2024

WHERE? Dusseldorf, Germany

www.rehacare.com

October

WHEN? 19-20 February 2025

THE RETAILERS’ CHOICE

Stairlifts, homelifts & access

Wondering which stairlifts, homelifts and access products are grabbing mobility companies’ attention?

This month we asked retailers in the industry to highlight one product that is standing out for them…

Nash Kumar Director at Higher Elevation www.higher

elevation.co.uk

FlexStep from Liftup A/S

“The FlexStep is an innovative two-in-one solution that combines a regular staircase with a wheelchair platform lift. Perfect for both residential and commercial spaces, indoors and outdoors, this ingenious design requires no structural alterations to a customer's building, making installation a breeze with just a 230V power supply needed.

“The FlexStep's versatility shines through its customisation options. With various finishes and colours available, it effortlessly blends into any décor, enhancing –rather than disrupting – the customer's space. Available in four standard step widths (700mm, 800mm, 900mm, and 1000mm), this compact marvel can be tailored to fit their specific needs.

“For wheelchair users, the FlexStep offers a safe and comfortable transition between levels, while others can simply use it as a conventional staircase. Its space-saving design makes it an ideal choice for areas where traditional lifts or ramps might be impractical.

“Higher Elevation, a certified distributor for Liftup A/S, ensures that customers receive professional service and support for the FlexStep.”

Altura Diamond Lift from Access BDD

“The Altura Diamond homelift, represents the pinnacle of elegance and efficiency in residential vertical transportation. Designed to blend seamlessly into any home environment, this lift is renowned for its sleek aesthetics and state-ofthe-art technology. With its smooth, quiet operation and customisable options, the Altura Diamond provides unparalleled comfort and convenience.

“Safety is paramount with features like automatic emergency lowering

and a battery backup system. The lift’s energy-efficient drive system ensures minimal environmental impact, while its low-maintenance design offers reliable performance year-round.

“At Anglian Lifts we offer expert installation and exceptional after-sales service, ensuring that every Altura Diamond lift is perfectly tailored to the client’s needs.

"For customers seeking a stylish, reliable, and eco-friendly homelift solution, the Altura Diamond is a good choice.”

Phillip Rice Managing Director of Anglian Lifts anglian-lifts. co.uk

BRITISH-MADE HOME LIFTS

Why you should choose a British-made home lift

Did you know every component used to build a Terry Lifts home lift is manufactured here in Great Britain? This means we’re in complete control of our supply chain, with every element made and managed in the UK.

Why is this important? It means you can trust in the quality and reliability of your lift, knowing that it is manufactured to British and European Standards, by trained, skilled engineers - which isn’t the case for every home lift supplier currently selling products in the UK.

50+ years of British manufacturing

Terry Lifts has been a reputable name in the lift industry for over 50 years, designing and manufacturing home lifts in Cheshire to the highest standards in quality and safety. In 1988, we were one of the first to launch a through floor lift with the Harmony home lift. Since then, we’ve introduced the Harmony FE, Lifestyle home lifts, and our latest model, the Affinity home lift, a highquality two-person, two-level standing or seated domestic home lift.

Over the years, we’ve received numerous special requests and feedback. Sometimes, this sparks an idea for tweaking or developing an existing product. For example, the Affinity home lift is the result of years of involvement in the private and local authority domestic market, drawing on knowledge and experience from feasibility studies in all types and sizes of properties and has been designed to fill a literal gap in the market – fitting into spaces where our current range of products, and those of our competitors, do not.

What’s more, because our suppliers are on our doorstep, if there’s ever an issue with a part, you can rely on us to rectify it quickly. It also means we can be flexible, tailoring our lifts to suit specific requirements and tastes. You can choose from a range of accessories, upholstery, and flooring. While we have a standard colour range, with the luxury of our very own powder coating facility just yards from the factory door, you’ve the choice of thousands of colours and finishes.

100% British supply chain

We work with over 50 suppliers, using various parts of British manufacturing, including electronics, hydraulics, fabrication, turning, pressing, and punching. We’re incredibly proud to support British talent, which is one of the reasons we applied to be Made in Britain accredited. As a Made in Britain member, customers recognise that Terry Lifts products are British-made and are manufactured to the highest standards, promoting trust and confidence.

On awarding the accreditation, Made in Britain CEO John Pearce said: Terry Lifts epitomises the innovation, consistency and resilience embedded in the DNA of the British manufacturing sector. Terry Lifts’ existing and potential customers can clearly see that the company’s products adhere to the highest standards and are of truly British provenance.”

We know being British-made is important to our customers too, because they tell us so - “ We have not hesitated to recommend the product and service provided by Terry Lifts. We are also particularly pleased they manufacture their lifts here in the UK.” Mrs Drane.

So, when choosing your home lift, for quality you can trust, buy British. Buy Terry Lifts.

For more details about the new Affinity Home Lift, and the whole Terry Lifts range, visit www.terrylifts.co.uk

Contact us:

www.terrylifts.co.uk 01565 752 800 enquiries@terrylifts.co.uk

terrylifts @Terry_lifts terry-group-ltd

Handicare 1100 stairlift with 'zero intrusion' option from

Handicare

“The Handicare 1100 stairlift, now available with the innovative 'zero intrusion' feature, addresses common challenges in homes where stairs finish at a door or where traditional stairlifts pose a tripping hazard.

“The Handicare 1100 boasts a slimline rail that blends seamlessly into any home decor, making it ideal for narrow staircases without sacrificing comfort or safety. The zero intrusion option eliminates the need for an overrun at the top of the stairs, ensuring a smooth transition onto the landing without stepping on or off the footplate. This is especially beneficial for homes with limited landing space or where a door opens directly onto the staircase.

“Safety features include multiple sensors that detect obstacles, ensuring the lift stops smoothly to prevent accidents; a secure seatbelt, and a powered swivel seat for easy entry and exit. The stairlift is user-friendly, with intuitive controls and a remote, and its

modular rail system allows for quick and hassle-free installation on various types of staircases.

“Built with high-quality materials, the Handicare 1100 requires minimal maintenance thanks to its friction drive system, which eliminates the need for lubricants and reduces wear and tear. This ensures a quieter ride and extends the stairlift's lifespan, providing excellent value for money.

“The Handicare 1100 with 'zero

Handicare 4000 from Handicare

“We have collaborated closely with Handicare for the past few years and have benefited from their innovative product range as well as their mentoring and support. Their partner programme has helped us achieve growth and provided valuable solutions to our customer base. One of these solutions is the Handicare 4000 Twin Rail, a curved stairlift that builds upon the success of the hugely popular 2000 model.

“This lift provides everything a customer and dealer needs. The Handicare Research and Development team and the Technicians Department have just about perfected this lift, positioning it as a leader in the curved stairlift market. Its ease of use, low maintenance, and new safety features

will make it hard for customers to overlook.

“From a dealer's standpoint, its ease of installation, and cost effectiveness make it a real winner. The 4000 model offers a range of fantastic options, including a folding hinge to avoid obstruction, a powered swivel, and a footrest and to add even more value it fits tightly on bends.

“The hinge is a key feature, offering more options with a weight capacity of 136kg and a non-hinged overall capacity of 160kg with an HD rail, if required.

“Another area of choice is the upholstery, particularly the Style Seat, which comes in three options that customers love. Simply one of the best; it’s brilliant.”

intrusion' is a reliable, comfortable, and innovative mobility solution that meets the needs of homes with specific architectural challenges.”

Billy Finnie Operations Manager at Mobility Scotland mobility scotland ltd.co.uk Graham Johnson Managing Director at Ability Plus www.abilityplus.co.uk

Handicare Freecurve from Handicare

“As a dealer TPG installs upwards of 1,000 stairlifts per year. As such it gives us a great insight into the good, the better and the best of stairlifts on the market. We deal with the leading brands and there are strong contenders from them all when it comes to our favourites.

“If we look at just curved stairlifts it would be a close call between the Stannah 260, the Handicare Freecurve and the Access BDD Flow X. They all have quite specific applications to which they are best suited, and herein lies the strength of customers purchasing a stairlift from an independent dealer. The client gets a full assessment of their needs from a trusted assessor, and those needs are met by the most appropriate solution.

“All of these leading brands have great training and technical support, which allows us to install and maintain

DOORSTEP

with confidence the lift most suited to the requirements.

“Whilst all of our choices are excellent in what they produce, if I had to pick one over the others it would be the Handicare offering.

“As an organisation they are very forward thinking, bringing new and innovative products to the market. They are very supportive of their dealers with marketing and training and tech support.

HIGH-STRENGTH ALUMINIUM THRESHOLD RAMPS

“They value dealers in a twoway relationship that allows us to give honest, and sometimes brutal, feedback that is accepted and acted upon.”

Alastair Gibbs Managing Director of TPG DisableAids tpg-disable aids.co.uk

There are 3 lightweight threshold ramps available which are very easy to position to enable you to overcome various thresholds such as small individual steps, doorsteps and other obstacles. All models feature a corrugated and anodized surface for safe use in wet conditions and are highly resistant to scratches.

MICRO

MINI

ADJUSTABLE

Trade Talk

Q&A with Mark McNulty, Sales and Marketing Director at Platinum Stairlifts

Established in 1996, Yorkshire-based Platinum Stairlifts employs over 200 members of staff and ships over 10,000 stairlifts to a global network of partners each year. THIIS chats to Mark McNulty, Sales and Marketing Director, about why 2024 is turning out to be an exciting year…

PLATINUM STAIRLIFTS OFFERS CUSTOMERS THE OPTION OF AN ERGO SEAT ON ITS HORIZON PLUS AND CURVE MODELS. FOR THOSE THAT AREN’T FAMILIAR WITH IT, PLEASE CAN YOU DESCRIBE THE ERGO CHAIR?

“The original Ergo chair was the first innovative chair on a stairlift. It could be fully adjusted to suit the end-users’ needs by being able to adjust the arm positions in both width and height. The

seat pad and seat back had multiple positions of fixing, allowing the installer to get the chair position right for the end user at the point of installation.

"We also introduced the Ergo Plus seat pad, which is a cutaway style seat pad that allows the users legs to drop down in a more natural seated position, offering an ideal solution for smaller people.”

HOW HAS PLATINUM STAIRLIFTS ADAPTED THE ERGO CHAIR OVER THE YEARS?

“The Ergo chair has been a great success and is much loved by our partners and users, but it was originally launched in 2012 so was due a facelift.

"We launched the second generation Ergo chair last year on both our Curve and Straight stairlifts, keeping all the

features that everybody loved and adding some new features to make the experience of installing the Ergo chair, and living with it day-to-day, much improved.

“The new features we have added is a space saver seat back as standard, allowing the chair to get closer to the

“We launched the second generation Ergo chair last year on both our Curve and Straight stairlifts”

The Platinum Ultimate comes with a First Step Start feature

INNOVATION & MANUFACTURING SINCE ‘64 - KYMCO THANKS VALUED MOBILITY DEALERS FOR THEIR PART IN GROWING OUR MOBILITY DIVISION OVER THE LAST 20 YEARS.

wall and maximise the space on the stairs for the end-user. As such the Ergo Curve and Ergo Straight will run on a 660mm wide staircase with an end-user back-to-knee measurement of 600mm. We’ve also simplified the handing of the controls on the chair and added an interlock seatbelt in accordance with EN81-40:2020.

“When we launched the new Ergo Straight with the Ergo chair, we upgraded the user weight limit to 160kg as standard. We also upgraded the powered swivel and powered hinge to take the new weight limit, and also added a powered footplate.

“At this time the Ergo Curve also had its powered swivel upgraded to take a 160kg end user weight. We have added features a lot of our partners requested whilst keeping all the existing, muchloved features on the Ergo chair. All that, coupled with our excellent reliability, has led to a huge increase in sales.”

THE ULTIMATE SINGLE RAIL STAIRLIFT HAS BEEN DESCRIBED AS THE ‘JEWEL IN THE CROWN’ AT PLATINUM STAIRLIFTS. WHAT MAKES THIS STAIRLIFT SO SPECIAL AND HOW DO YOU ENSURE PRODUCTS SUCH AS THIS STAY AHEAD OF THE GAME?

“Our Ultimate single rail stairlift does things that no other single-rail stairlift can. By design the rail can start on the first step using the unique First Step Start so there is no need for a hinge, and this doesn’t impact on the footplate-to-floor height. The Ultimate can take an end-user weight limit of up to 160kg. It can travel facing up the stairs and the maximum rail angle is 75 degrees. We can bend the internal bends tightly regardless if it is a flat or helical bend.

“All these features mean that an Ultimate stairlift can fit where other products cannot. By listening to our

partners and end users, we continually review opportunities to improve the features and benefits of our stairlifts. Later this year, we will be announcing some exciting new developments planned for the Ultimate – watch this space!”

PLATINUM STAIRLIFTS OPENED A NEW PRODUCTION FACILITY IN WEST YORKSHIRE IN 2022 – HOW IS THIS FACILITY WORKING OUT FOR YOU SO FAR?

“Foundry Park is our new manufacturing facility and following a £7m investment in fitting out the facility we moved in during the summer of 2022. Since then, we have been able to reduce our manufacturing lead times through the efficiency gained by having everything under one roof, and we have also increased our manufacturing capacity, which has allowed us to grow.

Last year saw growth of around 30 per cent year-on-year, and this year we are experiencing equally strong demand for our range.

“A further benefit of Foundry Park is the emphasis that has been put on product quality, with more automated manufacturing processes supporting our teams in all operational areas."

“Later this year, we will be announcing some exciting new developments planned for the Ultimate – watch this space!”

The Ultimate can take an end-user weight limit of up to 160kg

More automated manufacturing processes are employed at operational areas in Foundry Park

DO YOU SEE ANY PARTICULAR CHALLENGES FACING THE STAIRLIFT SECTOR IN THE UK AT THE MOMENT?

“Our focus remains very much on the UK and Europe. We achieved strong growth last year and believe that there are many opportunities to continue to grow in these markets over the short to medium term without looking further afield.

“The main challenge for distributing UK-manufactured products into Europe have been the changes which came into force when Brexit occurred. We have worked with our partners to overcome these and although we are not part of mainland Europe, it is pleasing that we have been able to continue to offer an excellent service to our partners across Europe.”

CAN YOU TELL US ABOUT THE PLATINUM PORTAL THAT WAS LAUNCHED LAST YEAR?

"The Platinum Portal was launched in 2023, originally just for our UK partners, but then language versions were launched to our European partners after the Summer.

"The feedback on Platinum Portal has been excellent with our partners commenting on how easy it is to place orders for stairlifts or spare parts. There are a number of developments planned for the portal.

"The next update launches this month and allows improved order tracking, document downloads and improved access to point-of-sale materials.

"The portal is a really important tool for our partners as the aim of it is to make their lives easier to place and manage their orders, and also provide the latest information on all things Platinum.”

HOW DOES PLATINUM STAIRLIFTS SUPPORT ITS DEALER NETWORK?

“At Platinum we believe we can create unique value for our partners by supplying them with high-quality, reliable and innovative products that are fully manufactured in the UK. We do not sell direct to end-users or local authorities. Our aim is to select partners who share the same values as Platinum, and we focus on providing an

“The portal is a really important tool for our partners as the aim of it is to make their lives easier to place and manage their orders”

outstanding experience to them.

"In restricting our partner network to the very best, we can ensure that our partners and their customers get the very best experience from Platinum. This partnership is unique to Platinum and allows everyone to grow.”

YOU HAVE TWO NEW PRODUCTS COMING UP IN SEPTEMBER. PLEASE CAN YOU PROVIDE A BIT AN INSIGHT INTO WHAT THESE ARE?

“Yes, we have two very exciting developments that will launch in September. We don’t want to ruin the surprise, but more information will be revealed soon. Keep an eye on our website and social media!”

platinumstairlifts.com

The Ergo chair on the Platinum Curve

The manufacturing facility at Foundry Park opened in 2022

DORCHESTER

Comfortable Design: Ergonomically designed to provide maximum comfort and support.

Rise and Recline Functionality:

Smooth and quiet motorised mechanism for easy transitioning from sitting to standing.

Customisable Settings: Multiple recline positions and adjustable settings to suit individual preferences.

Antimacassars and Arm Covers when you buy any chair.

*Excluding battery, armrest and seat cover.

Making lives easier – beside the seaside

During the summer months Skegness-based People First Mobility sees a significant influx of tourists who need mobility aids. THIIS caught up with Karen Sheppard, Director of People First Mobility, to find out how she adapts her business for the holiday traffic while keeping her local customers happy…

“We aim to create engaging, eyecatching window displays that appeal to tourists and locals alike”

Skegness has a vibrant atmosphere in the summer, and being a part of that energy is something that Karen Sheppard, Director of Skegnessbased People First Mobility, says that she truly enjoys. When the weather is good, particularly in July and August, the showroom naturally sees a significant increase in its daily visitors with many tourists looking for mobility aids to enjoy their holidays comfortably.

Karen comments: “Tourists often look for temporary solutions like rental mobility scooters or aids they may have forgotten to bring from home, but while this brings in further revenue, there are also many visitors who are just browsing to pass the time or looking for ideas to purchase when back at home, with some just asking for advice on a product or on a scooter they own. The days are a lot of hard work but also very rewarding, especially when customers leave the shop happy and satisfied.”

As well as providing short-term convenience for visitors, the business also offers long-term solutions for residents in the area. The showroom’s local customers are typically elderly or with long-term mobility issues, and they rely on People First Mobility for more permanent equipment and ongoing support.

GETTING SUMMER READY

People First Mobility’s showroom is continually updated to feature seasonal products prominently, such as portable mobility aids that are ideal for beach outings and travel. “We aim to create engaging, eye-catching window displays that showcase these items and appeal to tourists and locals alike,” remarks Karen.

Marketing gets stepped up a notch too. She continues: “We do local advertising in tourist guides, social media promotions, and offer special summer discounts.

"We also collaborate with nearby hotels, holiday parks, and tourist attractions to distribute flyers and offer exclusive deals for their guests. By making our store a welcoming and informative stop, we ensure increased foot traffic and customer engagement throughout the summer season.”

With most holidaymakers looking for products that enhance their mobility and comfort on vacation, walking sticks and lightweight folding wheelchairs tend to be particularly popular.

Lightweight folding wheelchairs are convenient for travel, as they can be quickly folded and stored, Karen says.

“These wheelchairs are designed for comfort and ease of use, allowing holidaymakers with mobility challenges to make the most of their time in

Skegness.” Walking sticks are another top choice, as many holidaymakers leave their walking sticks at home and do not realise until they have got to their destination, and they might decide to purchase a folding one that they can leave in their car.

ESSENTIAL HOLIDAY RESOURCE

Having lived in Skegness for 28 years and raised her children there, Karen is ideally placed to offer advice for tourists who wander into her shop looking for advice on tourist attractions and accessibility.

“I have deep roots in the community and a strong understanding of the local landscape,” says Karen. “Over the years, I’ve become quite familiar with the area’s tourist attractions and accessibility features, which is relied upon in my mobility shop.

“Being well versed in local attractions helps me provide valuable advice to tourists who need mobility solutions to fully enjoy their visit. I can offer recommendations on accessible beaches, attractions, and dining options, ensuring that tourists with mobility needs can plan their visits effectively. This expertise not only enhances the customer experience but also strengthens our reputation as a knowledgeable and helpful resource in Skegness.”

Being situated across the road from the train station also means that many visitors come into the store to ask for directions to shops, banks and attractions in the area.

Eye-catching window displays appeal to tourists and locals alike

The showroom stocks a large range of mobility scooters

THE PERFECT BALANCE

Tourists certainly help to boost sales and rentals in the main summer months. Karen notes that this used to be June to September but the undependable UK weather means that sometimes this season can be cut short.

Another challenge is that tourists are typically one-time or infrequent customers, making it challenging to build lasting customer relationships.

And, of course, during the offpeak months the showroom can seem extremely quiet in comparison, although fortunately, with Skegness being a popular retirement hotspot, local elderly residents provide a steady, year-round source of business.

Meeting the consistent need for mobility aids and ongoing support help maintain a stable revenue stream throughout the year, says Karen. She adds: “Developing strong relationships with local customers and repeat business along with offering ongoing support and maintenance for products creates additional revenue opportunities.”

While providing a steady income, the local market doesn’t see the dramatic peaks in sales that tourism brings, potentially limiting growth during offpeak seasons. As Karen explains, local elderly residents may require more specialised products and services, necessitating a broader inventory and higher expertise.

“Balancing the demands of both groups is key to our success, leveraging the tourist influx during peak seasons while nurturing our local customer base throughout the year.”

RETAINING CUSTOMER LOYALTY

People First Mobility was established in 2003, and over 20 years later it is still thriving, having seen off various challenges which have affected many in the mobility retail sector – among them nationwide recessions, the

COVID-19 pandemic and global supply chain issues.

The ability for People First Mobility to adapt has been essential to its survival, admits Karen. She says: “During economic downturns, we focused on offering value and flexible solutions to meet our customers’ needs.

“We worked closely with our suppliers and diversified our product range to navigate global supply challenges. Our commitment to exceptional customer service and maintaining strong community relationships has also played a significant role in our continued success.

“Listening to our customers, as well as adapting and changing what we offer for sale and always looking for new and innovative products and different ways to help our customers ensure that they value and need our support. Hard work, motivation, determination, having a passion and a vision for the future is essential to longevity.”

Previously a co-partner in the business, Karen gained sole control of it in 2015. She set out to help the business grow by prioritising customer engagement and by implementing a more personalised service approach to ensure that each customer received expert advice tailored to their specific needs.

“Over the years, I’ve become quite familiar with the area’s tourist attractions and accessibility features, which is relied upon in my mobility shop”

Karen says that this shift significantly improved customer satisfaction and loyalty. “Excellent customer care was top of my priorities, along with introducing more of a product range and working with the local businesses and community.”

She worked on streamlining the business’s operations to improve efficiency. This included optimising inventory management to better align with demand and investing in staff training to elevate the quality of service. As a result Karen saw improved customer feedback and higher satisfaction levels.

BOOSTING LOCAL VISIBILITY

Additionally, Karen says that she revitalised its marketing efforts to increase visibility and attract a broader customer base. This involved updating their promotional strategies and engaging more actively with the local community.

These efforts were rewarded over time with Karen becoming a finalist for many awards and winning some too, further demonstrating to her customers her commitment to investing time into the business to make their experience one of the best.

Marketing also underwent a revamp and helped improve the business’s visibility in public. Karen adds: “I enhanced our outreach efforts through updated promotional strategies, partnerships with local organisations and increased community involvement, which helped boost our visibility and attract a wider customer base.”

These changes collectively helped reposition the business to better meet customer expectations and drive

Many holidaymakers seek out temporary solutions, like rental mobility scooters

NEED A CHAIR IN A HURRY?

Recliners’ Express Domestic, despatched in just 24 hours*.

Perfectly suited when urgency is top priority without sacrificing comfort.

SCAN ME

growth, aligning it more closely with its vision for its future. Most recently, People First Mobility was selected as a finalist in the Small Business Awards in London, and Karen was invited to attend the House of Lords to celebrate completing a course in sustainability.

WORKING WITH SUPPLIERS

When selecting suppliers of products for People First Mobility, Karen says that her criteria is for product reliability and quality, as well as for firm's to offer excellent aftersales support.

She says: “We prioritise suppliers who provide durable, high-quality products that meet our standards and those of our customers. Additionally, we look for partners who demonstrate flexibility and responsiveness, especially when dealing with unforeseen challenges.”

Ongoing supply chain disruptions have impacted the availability and timely delivery of essential mobility aids, Karen adds. This has been particularly problematic in ensuring that customers receive the products they need when they need them. Too many products, especially repair parts for scooters, have a 12-week lead time.

Karen says that they need to work with suppliers who have stock of products. “When dealing with the elderly or tourists being able to provide items the next day is often vital to getting a sale. Tourists are often there for only a short time so a long lead time loses us a sale.”

With a lot of suppliers not having representatives on the road and having to communicate with people in the office, sometimes it can be very hard to build a relationship up with some suppliers.

Karen says that she does work with a few representatives that have gone the extra mile for her by being exceptional or who are very quick in sorting any warranty issues that they have had.

LOOKING AHEAD

Currently, People First Mobility does not offer online sales, although it is in the process of developing a website to facilitate the purchase of mobility aids and accessories.

While it is moving forward with this initiative, Karen says that the firm remains cautious about including

scooters in its online offerings at this stage. “This is because we believe that the assessment process for scooters is essential to ensure that customers receive the right product for their specific needs. We are committed to maintaining the high level of personalised service and expert advice that our customers rely on.”

The mobility sector is currently grappling with several pressing issues, and one major concern of Karen’s is the rising cost of mobility aids, which puts a strain on individuals and families needing these essential products.

Karen explains: “The high prices can make it difficult for many people to afford the equipment they require to maintain their independence and quality of life.”

Another challenge, she says, is the need for better integration of technology into mobility solutions, with many products still lacking advanced features that could significantly enhance user experience, such as improved connectivity or smart functions that offer real-time assistance and customisation.

Karen adds: “Personally, I would like to see a stronger emphasis on developing more cost-effective solutions that do not compromise on quality.

“Additionally, increasing investment in research and development could lead to innovative products with enhanced features that cater to a wider range of needs. Improved collaboration between manufacturers, healthcare providers, retailers and customers are also crucial to addressing these issues and help to ensure that mobility aids are accessible and effective for everyone who needs them.”

DRIVEN TO HELP OTHERS

Karen’s motivation to work in the mobility sector comes from a deep commitment and passion for the industry, she says. She is able to combine her experience with a genuine

desire to help others, providing a caring and supportive service and making a positive difference in people’s lives.

“Seeing the impact that our products and services have on individuals’ independence and quality of life is incredibly rewarding,” Karen emphasises. “Whether it’s helping a family member enjoy a day out or providing a local resident with the tools they need to stay active, the satisfaction of knowing we’re facilitating greater mobility and comfort drives me every day.

“I love to help people make their lives easier and to be able to suggest products they have maybe never thought of, to see a difference that I can make to their life, whether it’s helping a visitor enjoy their holiday or enabling a local resident to stay active and engaged.

"Every day, I see first-hand how our products and services enhance independence and improve the quality of life for our customers.

“The many ‘thank you’ cards and gifts of chocolates and biscuits make a huge difference and also motivate you, knowing that you are making that difference to people by making their lives easier.”

“Seeing the impact that our products and services have on individuals’ independence and quality of life is incredibly rewarding”

Accessible footwear options displayed

IMPORTANT ANNOUNCEMENT

“Elite athletes presently performing in Paris have been found to have received little or no training or coaching.”

(It is not likely to have happened is it? So why do we sometimes in our healthcare market feel that training is a low priority for our staff ? Is it due to budgets, time out of the office/ showroom, experienced bespoke training not being available to suit your specific needs?).

Like the games, can your staff produce business that is Citius (faster), Altius (higher) and Fortius (stronger)?

David Beavis, the Managing Director of Task Force Matters Ltd ,can help you with this. Having over 30 years experience of designing and delivering training and coaching in the healthcare industry means that this knowledge

and practical skills can be shared with your teams.

These training courses can be delivered in a tailor made way at your premises which means that your staff do not have to travel long distances to receive the bespoke training.

TOPICS CAN INCLUDE:

• Essential Management Skills

• Coaching & Mentoring

• Sales Negotiation

• Finance for Non Finance Managers

• And many other courses and workshops to suit your requirements.

For help and advice contact David Beavis at info@taskforcematters.co.uk call 07488 326 179, or visit www.taskforcematters.co.uk

Request Information

For

E:

About Us

Verlingue

Riding high in mobility

Simon Dalton, Director of Roma Medical, discusses how the Bridgend-based firm is growing its range of mobility products and remains committed to meeting its sustainability goals…

Mobility and rehabilitation equipment manufacturer Roma Medical was founded in 1970. As well as supplying to the NHS, its products are sold through a network of distributors throughout the UK and over 25 countries worldwide. Boasting a manufacturing and distribution facility in Bridgend, South Wales, Roma Medical continues to develop and improve its extensive range of products. THIIS caught up with Simon Dalton, Director of Roma Medical, to find out more…

CAN YOU SHARE WITH THIIS READERS SOME OF THE LATEST PRODUCTS TO COME OUT FROM ROMA MEDICAL IN THE PAST 12 MONTHS?

“It has been a busy time for product development across all sectors of our business. In particular for hospital and NHS clients we have launched the Proctogram Chair.

“This was requested by a radiography department, as their previous method of carrying out a proctogram was precariously

positioning a raised toilet seat on top of a commode or, even more dangerously, on a bar stool, offering no support to the patient. We now offer radiography departments and their patients a secure and safe alternative.

“In addition, we have launched the Eliot range of hospital bedside chairs. Again, these were developed in close consultation with hospital staff, and the range grew from a single model to five models offering height adjustment, fixed or lift-up arms, memory foam seating and four-way stretch upholstery. A bariatric model

The Roma Virgo can be used both indoors and out

is available together with a totally new concept Relative Chair.

“The latest product to be added to the range is the Posit-IV – a stainless steel IV pole. This has been designed for use throughout hospitals with strength, robustness and storage in mind. The unique design allows what are traditionally cumbersome bases to nest and be easily stored when not in use.

“Under our RMA Sport brand, our involvement in top level sports has

“The initial feedback of the new Shoprider products is that they have been very well received –sales are progressing well”

increased with the recent addition of rugby league chairs to sit alongside elite level chairs produced for wheelchair rugby, basketball, tennis, badminton, fencing and dance.

“On the dealer side, we have just launched the very impressive Shoprider Explorer and Shoprider Allrounder scooters. These are the first of several new models that we are looking to release from the world-renowned Shoprider brand.”

WHAT KIND OF RESPONSE HAVE YOU HAD FROM RETAILERS TO YOUR NEWER PRODUCTS?

“The initial feedback of the new Shoprider products is that they have been very well received – sales are

progressing well and further containers are on the way and in the pipeline. The Virgo boot scooter launched earlier in the year has surpassed sales targets, and, again, further stock is either on the way or on order.”

CAN YOU TELL US MORE ABOUT THE SHOPRIDER EXPLORER AND SHOPRIDER ALLROUNDER MODELS?

“The Shoprider Sovereign and Cadiz scooters have been stalwarts of our company’s scooter portfolio and have contributed to the success of mobility dealers in the UK for over 20 years. The introduction of the Explorer and Allrounder follow in the rich pedigree of

The AllRounder road scooter offers a smooth and comfortable ride on any terrain

the Shoprider range in terms of quality and performance whilst combining a more modern aesthetic.

“Prior to their introduction into the UK market these products were successfully launched in Australia and quickly became established. We believe the Explorer and Allrounder will complement our existing range and offer our dealers a wider choice for their customer base. Many of the characteristics that have made the Shoprider Sovereign and Cadiz so successful over the years have been incorporated into the design of these new scooters.”

“Our UK manufacturing grows year-onyear and these capabilities have allowed us to explore new markets”

WHAT DO YOU THINK MAKES THE VIRGO BOOT SCOOTER SO POPULAR WITH CUSTOMERS?

“It’s down to a combination of it having a competitive price, ease of use, good quality and impressive performance. This makes it an attractive proposition to our dealers who then have the confidence to sell the Virgo to their customers knowing it will meet with their mobility needs.”

CAN YOU PROVIDE DETAILS ABOUT PRODUCTS TO COME OUT FROM ROMA MEDICAL IN THE COMING MONTHS?

“We are looking to launch several new products this autumn for delivery to UK customers from March 2025. We will be keeping all our dealers posted as and when more details become available.”

HAVE ANY MODELS BENEFITED FROM RECENT UPDATES?

“Following its launch, we have decided to offer dealers upgrade batteries from 36AH to 50AH batteries at no extra charge on the Shoprider Allrounder scooter. This has been welcomed by dealers.”

AS A SUPPLIER WHAT DO YOU SEE ARE THE MAIN CHALLENGES WITH REGARDS TO LITHIUM BATTERIES?

“We are very uncomfortable with the lithium battery issue in mobility products. Whilst as a population we are all very used to having lithium in our mobile phones, laptops etc, the technology seems unproven within our industry.

“We have all been shocked when we

The Explorer balances swift mobility and safety, making it ideal for indoor and outdoor use

NEW STANDING TURNER

The Alerta Standing Turner is a transfer device to assist carer/ attendant with transfer of the user between seat, bed, toilet, commode, wheelchair by standing and turning. Alerta Standing Turner promotes user engagement and enhances mobility.

Rotates 360˚

The Standing Turner benefits from Alerta’s GlideTurn easy swivel base, height adjustable handle, height adjustable padded knee pads, sturdy steel frame and tool free assembly.

To use this device, the user requires enough arm, leg and body strength to stand up and remain in the standing position. For users who lack these attributes, an Alerta Powerlifter Standaid hoist or MoveAssist is recommended.

DISTRIBUTOR OPPORTUNITIES

Large stock holding for next day delivery

Attractive distributor pricing structure

Direct carriage paid delivery available Industry leading distributor support

Contact the Alerta Medical team for attractive trade prices, technical information and marketing support.

NEW PRODUCT LAUNCH

see batteries explode on the news, and we are aware of several serious fires caused by lithium batteries.

"It does concern us as insurance companies have refused to cover us for products supplied with lithium batteries, whether they be sourced from the UK, EU or China. We have had numerous meetings on the subject, and they end with the same result. We have also spoken to many dealers, and it seems they are unaware of the potential problems with their insurance when selling a product with lithium batteries.

“We are not saying lithium batteries are unsafe, but we feel there must be more advice from authorities governing the testing and certification of these batteries. We are most definitely missing out on this segment of the market but will continue to reject products until we can be 100 per cent certain on the product safety and we have full insurance coverage if the worst happened.”

HOW IMPORTANT IS ISO ACCREDITATION AT ROMA MEDICAL?

“Over the years, we have invested significantly in attaining ISO9001, ISO14001 and most recently, ISO13485. This latest accreditation is most important for our UK-manufactured

products and is an essential part when dealing with the NHS and many of our export markets. We are pleased to be able to label these products ‘made in Britain’, which improves our green credentials and of course improves the carbon footprint of our products.”

IS ROMA MEDICAL LOOKING TO EXPAND ITS RETAIL PARTNER NETWORK?

“We are always looking to grow our business with the dealer network, and it has always been a major part of our

“We feel there must be more advice from authorities governing the testing and certification of lithium batteries”

business. As previously mentioned, we have introduced several new trade-only products, and there are many more in the pipeline. We will be communicating these through our e-commerce and social media channels as the products come to market.”

HOW DO YOU ENVISAGE ROMA MEDICAL GROWING OVER THE NEXT FEW YEARS?

“Over the last 23 years, we have maintained a strong UK manufacturing base to complement our imported mobility products. We are pleased to say our UK manufacturing grows yearon-year, and these capabilities have allowed us to explore new markets and market segments.

“Our NHS range and RMA Sport products, all manufactured here in Bridgend, continue to evolve, and there are numerous new products in the pipeline.”

romamedical.co.uk

The Virgo Boot Scooter is easy to dismantle and comes with a detachable battery pack

Robust yet agile, RMA Sport rugby wheelchairs are handmade to rigorous standards in the UK

Assistive products for personal hygiene

Many assistive products for personal hygiene present many of the same challenges and requirements as other seating systems, but how best do we cope with the additional challenges of their use, and the needs of their users in the bathroom?

When considering the requirements to be sought from ‘bathing aids’, such as commodes, shower chairs, etc, they are surely no different from those that we should be seeking from any other seating system. These requirements are protection for tissue integrity, safe positioning of the occupant, and user-functionality.

The experts within the ISO working group (ISO TC173 WG9) which specialises in setting the standards around assistive products for personal hygiene1 were querying whether the ISO standards around wheelchair

seating should apply to the products covered by WG9. Their thinking was based around assumptions that wheelchair standards were written around the needs of people who spent the whole day in a wheelchair.

FOR HOW LONG IS A PRODUCT USED AT ANY ONE TIME?

This response suggested a complete misconception around what happens in real life.  Some people are in wheelchairs for long periods in the day, but there are also many who are in their chairs for short periods, e.g. while they are moved from one place to another.  (However, we do appreciate that these transit chairs often have their occupants left in them for longer periods.)

Conversely, people are often situated on commode chairs (a ‘personal hygiene’ product) for extensive parts of the day, and so the time argument is no different from that for those in a wheelchair for a good part of the day as well.  Even for those who are in, say, a shower chair for a short time, the safety of the positioning components (such as belts and harnesses) is of equal importance as for a conventional wheelchair. Whether a chair has large wheels, small wheels, or none at all, the requirements prescribed in the

seating standards created within the wheelchair standards portfolio, are equally relevant. Nor should the time spent in the chair be a deciding factor alone.

Indeed, the scope of the recently published ISO/TS 16840-15 flexible postural support devices standard2 specifies: “…requirements for the selection, placement and fixation of flexible postural support devices within seating devices and systems and to chairs, including wheelchairs and bathroom equipment.

Seating devices can be involved in one or more situations, including hoists, static seating, wheelchair seating, shower chairs, etc. The devices enable the seated person (the occupant) to be positioned to maximize their functional activities in a safe environment. These requirements are formulated to achieve a balance of posture maintenance and safety.”

What are the aspects that have been developed over the years in the wheelchair arena that are appropriate for consideration when prescribing ‘assistive products for personal hygiene’?

TISSUE INTEGRITY

Skin health is affected by the extrinsic factors of not only pressure, but also

friction, shear, and microclimate. The risks of injury from any one of these factors may often increase with time. However, because of the environment in which many of these products are being used is moist, this immediately increases the risk to the user’s skin, which additionally is usually unprotected in a bathing environment.

Dampness on the skin leads to maceration. Not only does this create a damaging microclimate around the skin it increases friction and shear on the skin, with the concomitant risk of skin tissue damage. In these instances, even short exposures are critical.

OTHER SAFETY ELEMENTS

Other than protecting skin health, for the products which we are covering here, it’s crucial to consider certain additional factors to ensure their overall safety and comfort, especially for users with mobility limitations. To facilitate this we may need to select certain accessories, such as bath belts, harnesses, and calf supports.

Safety is paramount when it comes to bath belts and calf straps. Products that provide robust support and stability2,3,4, should ensure the user remains securely positioned in the shower chair. High-quality materials that resist slipping and are designed to stay firmly in place, even when wet, are essential. Bath chair accessories should offer dependable stability, giving both users and caregivers peace of mind during bath time – check that the products have passed the relevant standards!

COMFORT AND BREATHABILITY

Comfort is another critical factor, especially for individuals who may spend extended periods in their shower chairs. Products should be designed to reduce pressure points and prevent skin irritation. Breathable materials that allow air circulation help keep the user comfortable and that dry quickly are crucial. Products made from appropriate (and there are many technologically advanced – e.g. Aeromesh (Figure 1)) fabrics that provide both comfort and breathability.

DURABILITY AND MAINTENANCE

Durability and ease of maintenance are also key considerations. Belts, calf straps, and other shower chair accessories are frequently exposed to water, soap, and other fluids, so they need to be made from materials that can withstand regular use and cleaning without degrading. Shower chair accessories should be easy to clean and quick to dry to maintain hygiene. Look for products that provide long-lasting performance and straightforward maintenance, making them a smart choice for everyday use.

CONCLUSION

Apply the same criteria for bathing and toileting as you would to any other seating products. This involves selecting the right accessories for assistive products for personal hygiene, accessories such as bath belts, harnesses, and calf supports. Each of these involves careful consideration

of safety, comfort, and durability. Priority should be given to products that help protect the integrity of the user’s skin; offer robust support and stability; ensure user comfort through breathable and advanced materials; and provide long-lasting performance with easy maintenance that will enhance the bathing experience for individuals with mobility limitations.

REFERENCES

1. Most specifically ISO 17966 Assistive products for toileting, bathing and showering –Requirements and test methods

2. ISO/TS 16840-15:2024 Wheelchair seating. Part 15: Selection, placement and fixation of flexible postural support devices in seating

3. ISO 16840-3:2022 Wheelchair seating. Part 3: Determination of static, impact, and repetitive load strengths for postural support devices

4. https://www.bodypoint.com/ECommerce/ category/specialty/shower

‘Let’s Get it Clear’ by Dr Barend ter Haar

One in a series of regular resumés of aspects in the world of posture and mobility where there are common misconceptions, and myths to be addressed, to help promote better practice.

Further items can be found at www.beshealthcare.net

If you are interested in receiving further information on the topic, please contact barend@beshealthcare.net

Dr ter Haar has been involved in seating and mobility for over 30 years, including lecturing internationally, and developing international seating standards.

Figure 1 The silky, porous Bodypoint Aeromesh® fabric lets soap, water, dirt and air pass through easily, then dries quickly.

Embracing AI

There are massive opportunities for wealth creation for those businesses looking to embrace AI, but only the early movers will have the advantage…

The last 12 months have seen a quantum shift in the proliferation of artificial intelligence (AI). It’s more evident now that AI is beginning to transform almost every sector and industry genuinely.

The next three years will see AI igniting an extraordinary economic and business growth period for any entrepreneur savvy enough to take advantage.

The AI-driven prosperity bubble is set to burst around 2027. The prudent will safeguard profits, while others risk a steep fall.

In the past, building something significant used to take months or years and cost hundreds of thousands of pounds but as I will explain in this article, it is possible to spend a weekend on a project and get the same results as long as you know what you’re doing and how to do it.

The pioneers who build businesses this way have the potential to make a lot of money, and there could be a massive opportunity for rapid wealth creation that won’t last once

it becomes commonplace. When it comes to embracing AI it seems likely that the early movers will have a significant advantage.

USING AI EFFECTIVELY

Many business owners might suggest that AI’s preposterous power and ease insult their ‘work ethic’, but is something that requires less labour a bad thing?

Bill Gates once stated: “AI is just the latest technology that allows us to produce many more goods and services with less labour. And overwhelmingly, over the last several hundred years, that has been great for society.”

When you look at what holds your business back, it usually comes down to one of three things: time, expertise, or resources. With AI, you can adopt it and reap the rewards or return to the 20th century.

AI and robotics will not replace businesses, but it seems perfectly possible that businesses that use them will replace those that don’t!

Using AI effectively can scale your workforce and enrich the work that they do.

“Imagine if you had an army of super-smart workers willing to do whatever you wanted them to do 24/7; what would you have them do in your business?” This provocative question posed by Nigel Botterill, a UK author and entrepreneur, perfectly encapsulates the potential of AI in today’s business world.

“AI is just the latest technology that allows us to produce many more goods and services with less labour”

BILL GATES

“AI and robotics will not replace businesses but it seems perfectly possible that businesses that use them will replace those who don’t!”

Remember, AI is just a tool; the more you use it, the better you will get! So, what can you use AI for?

1. WRITING

ChatGPT, Jasper and Content at Scale are the front-runners when writing with AI.

Sometimes, you can experience writer’s block when producing content for your website, blog, or emails. AI can create a first draft in seconds. However, refining it to reflect your personality, tone, and intent would be best.

Here is an example prompt: I need an SEO-optimised blog post that discusses the benefits of correct posture. Please write 500 words and include at least three subheadings. Use the keywords posture, back pain, and comfort, and ensure that the post is engaging and informative. Please ask me any questions you like before you begin. Do you understand?

ChatGPT response: Yes, I understand. Before I begin, here are a few questions to ensure the blog post meets your requirements:

1. Who is the target audience for this blog post (e.g. office workers, athletes, the general public)?

2. Do you have any specific tone or style preferences (e.g., formal, conversational, professional)?

3. Are there any specific points or studies you would like me to include or reference?

4. Do you have a specific call to action you’d like to include at the end of the post?

Feel free to provide any additional details that you think might help.

User prompt: The target audience is the general public. I want a

conversational tone. Specific points are around lumbar support and tilt-inspace action. Contact details for further information. Does that help?

If you try this, you will see that the result could be more polished, but you will have an outline framework that answers your original prompt.

2. GRAPHICS AND IMAGERY

The popular ones here are DALL-E, Stable Diffusion, and Midjourney, which are the favoured ones. You can have far more fun and be creative with AI-generated images, which are more effective than stock images. Use this application on websites, brochures, social media posts, newsletters and more.

3. AUDIO

Elevenlabs and Fireflies score highly here, though they have slightly different uses. Elevenlabs is a very realistic and versatile speech software that converts text to speech. It’s excellent for voice-overs, audio messages and audiobooks.

Fireflies is a tremendous time saver for online meetings and follow-ups. It captures both video and audio, which is then transcribed into minutes. This is great for note-taking and summarising meetings.

4. VIDEO

HeyGen and Descript win here. HeyGen is an AI video maker that turns text into video and can translate your video into different languages. It is great for training and onboarding, howto videos and marketing.

Descript edits video, like you edit the text in Word, automatically removes filler words like mmm, etc., and overdubs in your voice!

5. AUTOMATION

When it comes to sales and marketing, consistency is the key to regenerative sales. Managing a process that relies on people to get things right every time takes much effort, and let’s face it, we’re all human and prone to making a mistake or two.

With automation, you can systemise the heavy lifting in the sales and follow-up process, which means that even when you get busy, the niggling things get done. Providing that you take the time to map the sales process out, many repeated tasks can be automated, resulting in better customer service and retention.

Let’s be clear: this is not to say that your team should be replaced by automation, but you can leverage your team’s effectiveness to eliminate duplication, speed up response, and better inform your team to serve your customers.

And did the writer of this article use AI to write this? The answer is no! Remember, the more you use AI, the better you will get!

Mike Glynn is a retail consultant for the mobility industry and coach for The Entrepreneurs Circle. For advice about where to start with an AI strategy contact him on at 01256 213020 or email info@mgretailconsulting.co.uk

Scan the QR code for more information

quantumrehab.co.uk

Available on:

WHAT IS ANTERIOR TILT?

Introducing TRU-Balance 4 with anterior tilt, the pinnacle of power positioning systems designed for ultimate comfort and mobility.

Tailored Precision: Eight customisable positions with memory presets.

Enhanced Comfort: 10, 20, or 30 degrees of anterior tilt for optimal forward-leaning support.

Seamless Integration: Compatible with leading power chair models, including Edge® 3 Stretto, Edge® 3, and 4Front® 2.

Unrivalled Functionality: Power adjustable seat height, anterior tilt, posterior tilt, recline, and dual actuator power articulating foot platform.

Elevate your mobility experience with TRU-Balance 4, setting a new standard in precision and convenience.

Premium

Lightweight

8”

Maximum

Maximum

14.75Kg*

*Excluding battery, armrest and seat cover.

Buyers’ guide to stairlifts

Discover key products to consider offering to customers...

Freecurve stairlift from Handicare

The Handicare Freecurve is a single rail system tailor-made for each staircase and completely customisable to fit with any home décor style.

When not in use, the Freecurve folds up to maximise space for other staircase users and automatically parks on the charge point using the remote controls (multiple charge points available for multi-storey installations). To avoid any obstructions at the bottom of the stairs, an automatic hinged rail or a dropnose is available.

Customisation is possible through seat options (Classic, Elegance, Alliance), powered upgrades for seat swivel and an illuminated footrest. Handicare’s patented Active Seat, developed with healthcare professionals, provides assistance for users needing additional support when getting on or off the lift. The twoway powered swivel seat is ideal for users with either very narrow curved staircases or limited knee flexibility.

www.handicare-stairlifts.co.uk

This stairclimber/stairclimbing wheelchair is completely portable, enabling the user’s home to be made costeffectively accessible – even in town houses, blocks of flats or where the garden is on a different level.

As it is not fixed to the stairway, Sella helps to reduce the number of transfers required for daily activities, carrying the client beyond the stairs into the rest of the home environment.

It can accommodate most staircases, even spirals, inside or out, and can be operated by the smallest carer. With AAT’s bespoke accessories, Sella can safely support the passenger, however large or small.

www.aatgb.com

THE NEW FALCON XL

The Falcon XL is a significant leap forward with an important update: it's now 2 inches taller. This enhancement is particularly beneficial for taller individuals or anyone who found the previous model's height just shy of perfect and still only 5.9 KG

Flow X stairlift from Access BDD

The Flow X stairlift from Access BDD is the perfect solutions for both straight and curved staircases.

Features such as Advanced Swivel and Levelling technology (ASL) enable the stairlift to fit on narrow staircases as small as 610mm by rotating and swivelling during travel, ensuring the stairlift is always in the safest and most comfortable position. With ASL technology, the footrest remains independent from the drive unit and swivels with the seat, ensuring better posture and reduced knee bending. The Flow X offers four rail options, including standard drop nose, vertical 'short-start' drop nose, horizontal overrun, and parking curve.

Unlike other models, the Flow X has no visible mechanical parts. It can support a maximum weight of 125kg and meets all the latest stairlift regulations.

www.accessbdd.com

Broadband ramp from Rehasense

The Broadband ramp from Rehasense is available as a one-piece unit (the Spectrum) or a two-piece unit (the Defrag). Both lightweight models are user-friendly when it comes to transportation.

As with the doorstep models available from Rehasense, the Spectrum and Defrag feature ergonomic carrying handles. Based on a strong honeycomb design, both models feature a sturdy, wide, non-slip surface and are suitable for use with most manual and electric wheelchairs, scooters and walkers. They are available in a choice of lengths ranging from 70-150cm for the Spectrum and 180-300cm for the Defrag. Both models have a maximum load capacity of 300kg.

www.rehasense.co.uk

Affinity Home lift from Terry Lifts

When space is a primary concern, the Affinity Home Lift is built to fit even the narrowest alcoves or stairwells, providing a reliable solution to a significant dilemma. Similar in design to the Lifestyle Home Lift but with a more compact footprint, the Affinity Home Lift safely and comfortably takes the user between floors, enabling them to maintain their independence and enjoy their home to the fullest.

Its discreet rail guides fit neatly against the wall, while its compact design enables easy installation without interfering too much with furniture layout. The attractive and adaptable cabin means the colour finish possibilities are endless.

www.terrylifts.co.uk

A blend of innovative design and functional excellence, the Flow X is our most versatile stairlift, perfect for both straight and curved staircases.

Flow x

Harmony Home Lift from Terry Lifts

The Harmony Home Lift enables wheelchair users to move between floors safely, smoothly, and quietly, helping them to regain full access to their living space and live independently in their own home.

The discreet Harmony Home Lift can be installed in almost any area of the home. It requires minimal headroom on the first floor and can be installed against nonload-bearing walls. The lift's sleek design offers a wide range of comfortable cabin sizes, each designed to maximise cabin space, whether travelling in a wheelchair or on the optional fold-down seat.

www.terrylifts.co.uk

Pondus ramp system from Rehasense

The Pondus ramp system features a lightweight and compact design and, as with the Doorstep and Broadband models, it has incorporated ergonomic carry handles to make them very easy to transport.

The heat-treated, high-strength aluminium construction with the innovative perforated surface ensures the ramp is extremely durable and can be safely used throughout the year, even in wet conditions.

Available in seven lengths (55290cm), three widths (18-21cm) and with a maximum load of between 250-400kg the Pondus offers a transportable wheelchair ramp solution.

www.rehasense.co.uk

4000 stairlift from Handicare

Launched earlier this year, the Handicare 4000 curved twin rail system delivers strength and stability whilst enabling tight bends, making it an ideal choice for complex indoor and outdoor stairs.

The standard model has a weight capacity of 136kg, with the HD version up to 160kg. For outdoor use, the 4000 features improved UV-protected upholstery (Smart Slate) with a water-resistant cover (IP44 rated).

New features include an independent OSG, more safety edges, a slow/soft stop feature, a pre-installed footrest (large, small and offset) and fewer stronger stanchions (standard model).

The 4000 is available in a choice of seats, fabric or faux-leather finish upholstery, and three rail colours (black, grey and brown) with options including powered swivel, footrest and hinge.

www.handicare-stairlifts.co.uk

MEMBER

The Handicare 4000

The new Handicare 4000 is more versatile, capable of carrying up to 160kg around corners and over landings. Our team has worked hard to create a stairlift featuring this expanded capability, without compromising on looks or performance. Don’t forget to make the most of the online 4000 training for your engineers, now made even easier to access on demand. Plus, stay tuned for our new Partner Portal, coming soon, designed to enhance your experience and support.

Increased weight limits 136kg = standard version 160kg = heavy-duty version

Smoother ride Improved crimp joints

Fits narrower staircases Small footplate available

Faster installation Pre-installed footplate

Perfect for the tightest of bends

Speak to your BDM to learn more or call TPS on

HomeGlide stairlift from Access BDD

The HomeGlide stairlift is the ultimate solution for all straight staircase requirements, either indoors or outside.

The HomeGlide comes with luxurious seat padding, armrest detection and an emergency stop button as standard. This lift is suitable for more people than before with a generous weight capacity of up to 160kg and installation on staircases as narrow as 740mm.

For added comfort, the extra package is available with a powered swivel seat and linked footrest. For outdoor environments, the HomeGlide Outdoor package has a weatherproof coating to protect against rain, dust, and direct sunlight and a weight capacity of 125kg. Both models meet all the latest stairlift regulations.

www.accessbdd.com

1100 stairlift from Handicare

Handicare’s next-generation straight stairlift, the 1100 features a slender profile and stylish seat in a choice of colours with the option of a manual or powered swivel and footrest. Friction drive technology delivers a smooth and quiet ride, with the additional benefit of a toothless rail eliminating the need for oil and grease and making it very easy to keep clean.

Available for inclinations ranging from 25-50 degrees, the 1100’s aluminium rail can be adapted to suit many layouts with the patented Slide Track option, Easy Hinge or Zero Intrusion options.

The 1100’s non-handed rail, pack and seat make it perfect for dealers to hold in stock or re-use reconditioned lifts so they can respond quickly to customer demand. It’s also easily upgraded, accommodating users whose needs are likely to change in the future.

www.handicare-stairlifts.co.uk

Ultimate stairlift from Platinum Stairlifts

The Ultimate stairlift combines advanced engineering with a user-centric design to offer comfort and reliability. Designed for various staircases, it features a slimline rail and compact carriage, ensuring a perfect fit for even the most complexed of staircases.

The Ultimate has a 120kg user weight limit as standard and has the option of a 160kg user weight limit, that is also compatible with the two-way powered swivel. With its linked footplate and interchangeable controls, the Ultimate Stairlift enhances user convenience and safety.

With its ability to provide a solution on the narrowest of staircases, the Ultimate stairlift helps to enhance home accessibility while maintaining aesthetic appeal. The Ultimate stairlift is manufactured in the UK and claims to provide industry leading quality and reliability. It is fully certified to comply with EN81-40:2020.

platinumstairlifts.com

Celebrating 30 Years Of Partnerships

As we celebrate three decades of success, we want to extend our heartfelt gratitude to all our business partners. Your unwavering support and collaboration have been instrumental in our success over the past 30 years.

Thank you for being part of our fantastic journey, we look forward to continuing all of our prosperous partnerships for many more years to come.

If you’re searching for a business partner that can help you grow for decades, then contact us to discover how we help other retailers, manufacturers, councils and local authorities look after their customers and boost their sales.

Introducing Insura App

Harmony FE Home lift from Terry Lifts

The Harmony FE Home Lift offers higher weight capacity and provides wheelchair, standing or seated access with or without an attendant or carer.

Taking the user safely, smoothly, and quietly between floors, it doesn’t need a lift shaft or structure. It requires much less space and, with its compact footprint requiring minimal headroom on the first floor, can be installed against non-loadbearing walls and placed almost anywhere in the home. It can also be sent to the unoccupied floor, leaving a feeling of space in the room.

Available in a range of comfortable cabin sizes and with a wide variety of optional extras and finishes, it’s fully customisable to suit the user’s requirements.

www.terrylifts.co.uk

Threshold ramp from Rehasense

This doorstep ramp is made from high strength scratchresistant aluminium and consists of three models – the Micro, Mini and Adjustable. It is designed to help the user overcome various thresholds such as small individual steps, doorsteps and other obstacles. All three models feature practical carrying handles and a ribbed anodized surface for additional grip even in wet conditions. With a maximum height of 30-70 mm, a load capacity of 350kg, the ramp is available in widths of 760mm (Mini), 2x250mm (Micro) and 760mm (adjustable). They offer an ideal solution for wheelchair users looking to overcome small steps or thresholds, either around the home or when out and about.

www.rehasense.co.uk

Ergo Curve from Platinum Stairlifts

The Ergo Curve stairlift is designed to provide a secure fit for users of all shapes and sizes. Its ergonomic design ensures comfort and safety, with customisable options to meet specific needs.

For tighter spaces, the Ergo Curve features an adjustable seat and footrest that provide a comfortable ride while saving space. Its slimline design fits seamlessly into any home. The Ergo Curve has a 120kg user weight limit as standard and has a 160kg user weight limit option which is also compatible with the powered swivel and powered footrest.

Additionally, the Ergo Curve stairlift comes with a range of seat and upholstery, providing both functionality and style. The Ergo Curve stairlift is manufactured in the UK, providing industry leading quality and reliability, it is fully certified to comply with EN81-40:2020.

MEMBER

Smart Ramp from Drive DeVilbiss Healthcare

Made from lightweight aluminium, the Smart Ramp has been designed for use with wheelchairs, powerchairs and scooters.

Coming in a striking metallic colour finish, it can be used to obtain safe access to motor vehicles, buildings, and other locations where access is difficult. The portable ramp folds in half for ease of storage and handling and includes central plastic handles for easy carrying and transportation.

Features include an angled lip at the top of the ramp and raised edges for added safety and peace of mind. Its anti-slip high traction surface ensures that it is safe for use in most weather conditions.

A generous 76cm width makes this ramp suitable for MPVs of up to 70cm in width. When folded out they are 184cm long and can handle a weight capacity of 200kg.

drivedevilbiss.co.uk

Supra Platform Lift from Access BDD

The Supra and Supra Linea platform lifts are manufactured to meet the needs of customers who demand the best comfort and quality and offer a superb solution for straight or curved staircases.

The Supra can be fitted to most staircases either indoors or outside and has a dual rail design that doubles as a handrail for the best use of space. Both models feature optional push-button controls, and the range of parking options and platform sizes ensure they are perfect for busy environments where space may be at a premium. Manufactured using quality components, the Supra range features foldaway arms, and they are ergonomically designed to blend into any setting while being certified to European Machinery Directive 2006/42/EC and EN 81-40:2020 standards.

www.accessbdd.com

Ergo Straight stairlift from Platinum Stairlifts

For straight staircases, the innovative Ergo Straight stairlift presents an optimal solution.

It comes equipped with the Ergo Chair, by Platinum Stairlifts, a revolution in stairlift design, offering unparalleled support, comfort, and adjustability.

The Ergo Straight supports a user weight limit of up to 160kg as standard, and is compatible with all options, including powered swivel, powered footrest, and powered hinge.

Engineered for versatility, it is easy to install and maintain. This model is also suitable for outdoor use with the addition of the outdoor upgrade kit.

The Ergo Straight stairlift is manufactured in the UK, providing industry-leading quality and reliability, it is fully certified to comply with EN81-40:2020.

platinumstairlifts.com

The Ergo Lite 2 transit weighs just 8.5kg complete and the self-propel breaks down to 6kg making them among the very lightest wheelchairs available on the market.

Karma mobility ltd

Unit 6 target ParK, redditch

Worcestershire b98 8yn

T: 0845 630 3436

E: info@karmamobiliTy.co.uk www.karmamobiliTy.co.uk

Ergo Lite 2 Transit Wheelchair

Ergo Lite 2 Self Propel Wheelchair

THE ERGO LITE 2, PROUD WINNER OF

Minimo Autofold

Compact Companion.

Minimo Autofold is the perfect fit, folding itself in one simple automated action, ready to load on a plane, train or in the boot of the car.

Travel up to 10 miles per charge with a lightweight lithium battery pack.

Pneumatic tyres, tight turning circle, good ground clearance, adjustable tiller and armrests, generous legroom, simple fingertip controls and LED lighting all mean that the Minimo Autofold is not just a compact and foldable scooter, it’s a practical, everyday companion.