STRUT July/Aug 2012

Talent Exposed

Photographic Awards

Sneak Peek COVER SHOT BY AARON WATKINS, ART DIRECTOR & ART TEAM MEMBER

STRUT STYLE, TRENDS & RUNWAY UNDER TONI&GUY

TONIGUY.COM

TALENT EXPOSED PHOTOGRAPHIC AWARDS

The annual TONI&GUY Photographic Awards are a celebration of the creative talent within the TONI&GUY family, and inspire the entire company with powerful and creative imagery. Stylists, technicians, makeup artists, students, academy teams and salon teams compete to win best of categories and the coveted Hairdresser of the Year and TIGI Colorist of the Year titles.

Participants in the Photographic Awards gain valuable experience through seeking inspiration, creating solid concepts and executing their vision in order to submit their very best work. With the 17th Annual Photographic Awards quickly approaching, we have brought together a panel of experts to give you the inside scoop on what makes a stellar submission.

“A STRONG SKILL SET IN THE FUNDAMENTALS IS WHAT ALLOWS YOU TO HAVE ULTIMATE CREATIVITY AND TO TAKE BIG IDEAS AND MAKE THEM WORK.” - ZAK MASCOLO

CREATIVE DIRECTOR

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PHOTOGRAPHIC AWARD WINNER 2011 CATEGORY: TIGI COLOURIST OF THE YEAR TECH: JARED SMITH

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PHOTOGRAPHIC AWARD WINNER 2010 CATEGORY: TIGI COLOURIST OF THE YEAR TECH: DALINDA HUNTER STYLIST: MAYRA RODRIGUEZ

INSPIRATION – “I begin by finding inspiration in fashion magazines, on Web sites, in street fashion and on the runway. Then narrow down what my focus is and create an inspiration board. This visual representation is key and helps the entire team keep a clear vision on the finished look.” –Samantha Finley, National Technical Director PLANNING – Alex Barron-Hough, a photographer with Bed Head Studio and the photographer of the TONI&GUY Freedom Collection and the new TONI&GUY Collection coming to you this fall, had this to say about planning your perfect shot – “Everything starts with precise planning and having a clear goal on the looks that need to be achieved (prior to shooting). Mood boarding, pulling tear sheets and getting in touch with what is current is essential. The more planning, the better the shot.”

(See image 4)

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PHOTOGRAPHIC AWARD WINNER 2011 CATEGORY: ACADEMY TEAM TEAM: SOUTH COAST PLAZA ACADEMY

VARIETY – “In submissions we look for variety. Are there different techniques being applied? Does the collection show us a depth of skill? These are the questions we ask ourselves when judging.” –Zak Mascolo, Creative Director (See image collection 2) MODEL SELECTION – “Casting is crucial. Hair type, personality, facial symmetry and original characteristics all need to be considered when selecting your model. Having the right models can make or break your work and shoot. I always look for natural raw beauty so that whatever look you create is enhanced by the model.” –Joseph Marzioli, Advanced Academy Director CREATIVITY WITH CLASSIC SKILLS – “It is important that your submissions show a strong foundation in classic techniques. A strong skill set in the fundamentals is what allows you to have ultimate creativity and to take big ideas and make them work.” – Zak Mascolo, Creative Director (See image 1) BALANCE – “Strength and softness - these two words help when creating a technique that makes a statement, but is still beautiful.” – Samantha Finley, National Technique Director (See image 3) MENTORS – “Have a great mentor to learn from.

Anthony Mascolo has been this incredible figure in my career and he has taught me everything I know.

Anthony’s motto ‘know the rules to break the rules’ is now something I live by as well.” – Alex BarronHough, Bed Head Studio photographer Photographic Award submissions will be accepted online starting the end of July. Be sure to prepare your submission now and stay tuned for details on submitting your work. Good luck!

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PHOTOGRAPHIC AWARD FINALIST 2010 CATEGORY: MEN’S STYLIST: DEVON FALDON TECH: JARED SMITH

TAKE YOUR CAREER TO THE NEXT LEVEL

SCAN THIS QR CODE TO VIEW THE FREEDOM COLLECTION VIDEO

SNEAK PEEK

FALL COLLECTION BEHIND THE SCENES TONI&GUY JUST WRAPPED THEIR LATEST COLLECTION, SCHEDULED TO BE RELEASED THIS SEPTEMBER. THE COLLECTION WILL FEATURE THREE MODELS DEMONSTRATING SIX TECHNIQUES (THREE CUT AND THREE COLOUR). CREATIVE DIRECTOR ZAK MASCOLO USED THE URGENCY OF NOW TO INFLUENCE HIS VISION. “ALL THE TECHNIQUES AND FINAL LOOKS ARE FULL OF MOVEMENT,” HE SAID. “WE KEPT THE WEARABLE EDGE THAT IS SIGNATURE TO TONI&GUY BUT ADDED MORE MOMENTUM AND A ROUGH, UNDONE VIBE. I LOVE THE STREET VIABILITY OF THIS COLLECTION.” FALL COLLECTION TEAM : ZAK MASCOLO. JOSEPH MARZIOLI, LINDSAY BAKER, SAMANTHA FINLEY, DALINDA HUNTER, LAURA PEASE, TOMMY GOMEZ, CAROLINE MASCOLO, ALEX BARRON-HOUGH, MARCUS LOPEZ

MODCLOTH Top $30

FASHION FINDS BY CAROLINE

HUNT NO MORE The Iron Horse Pant $109

LET’S GO

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MARA HOFFMAN Maxi Dress $240

By Caroline Mascolo, TONI&GUY Fashion Director

WITH TRIBAL PRINTS DEFINITELY BEING SUMMER

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APPROPRIATE. WITH MANY DESIGNERS SHOWING SS12 COLLECTIONS FROM “AFRO-LUXE” INSPIRATIONS,

URBAN OUTFITTERS Bracelet $16

IT’S HARD NOT TO FEED OUR WANDERLUST! LET THE HEAT OF THE SUMMER MAKE YOU TAKE A WALK

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ON THE WILD SIDE!

ANTHROPOLOGIE Clutch $48 anthropologie.com

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PRINT MIXING IS A HUGE TREND THIS YEAR

THREADSENCE Dress $37

ANTHROPOLOGIE Gem Board Necklace $78

MISS SELFRIDGE Skirt $14

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MISS SELFRIDGE Leggings $40

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DEENA AND OZZY Slingback Platform $49 urbanoutfitters.com

ALL SAINTS Hand Embellished Tank $189 us.allsaints.com

MISTA Booties $221 dearfieldbinder.com

Lindsay Baker is the TONI&GUY Regional Education Director for

Gummy Bears Haribo is the best, but any will do.

California and a member of the TONI&GUY Artistic Team. Lindsay is the creative drive for the Art Team in California and manages all in-house education programs. As Art Team captain, she sets goals for all members through curriculum and continual improvement. Lindsay is a celebrated technical cutter and can break down cutting skills for advanced stylists with ease. Lindsay has been a part of the TONI&GUY family for 10 years and continues to inspire and grow team members’ skill sets.

Snowboarding I can’t wait ‘til every winter so I can go!

Catwalk Session Series Dry Shampoo Amazing for second-day hair!

I-D Magazine Always gives me inspiration in hair and fashion.

Jo Malone Perfume I love to mix and match all of them. My favorite scent combo - White Jazmine Mint, Bluebell and Lime Basil Mandarin The Four Agreements I read it every year.

YSL Mascara I don’t leave the house without it on.

My iPad I carry it everywhere and use it for everything!

The Parker in Palm Springs The perfect place between my two homes – Arizona, where I grew up, and California, my home now.

Bruno notes from

THE

TOMMY’S TRICKS OF THE TRADE

The Bar Method Best workout class!

RED LIP

by Tommy Gomez

TONI&GUY Regional Cosmetics Director

THE RED LIP - HYPNOTIZING, CONFIDENT AND A HIT IN PHOTOGRAPHY! IT IS A CLASSIC LOOK THAT ALWAYS BRINGS A STRONG SENSE OF EMPOWERMENT AND STRENGTH TO A PHOTO. I ESPECIALLY LOVE IT WHEN THE WARDROBE IS MONOCHROMATIC, GIVING THE LIPS THE ATTENTION THEY DESERVE. TIGI’S DECADENT LIPSTICK IN FIERCE IS MY GO-TO FOR THE PERFECT RED.

TIGI DECADENT LIPSTICK AVAILABLE AT SHOPTONIGUY.COM $19

We are turning up the spotlight!

TONI&GUY is growing and there are more opportunities than ever to develop your career with the company. We now have 25 academies nationwide, offering leadership and educational opportunities, and soon will be expanding this franchise model to our salon business. Whether you want to teach, have a business role or expand artistically, there are opportunities for you with TONI&GUY. The past few years we have been preparing and laying a foundation and now we are building up. With a new, refreshed focus the Advanced Education division is driving the industry like never before. Zak Mascolo and Joseph Marzioli are leading the charge and our advanced programs are in demand. We refuse to stay still and hope you will join in our continued success.

Change is progress and I want to thank everyone for their hard work in fine tuning and growing TONI&GUY.

®

Bruno Mascolo, CEO

TONIGUY.COM • FACEBOOK.COM/TONIANDGUY • SHOPTONIGUY.COM