STRUT NO.1 2015

N째 1 2015

photoshoot

STYLE, TRENDS & RUNWAY UNDER TONI&GUY

TAKE HAIR ON A JOYRIDE! Give your clients the ultimate #hairthrills with our new super primer: JOYRIDE TEXTURIZING POWDER BALM. Control, de-frizz and add lived-in texture to create the legendary Bed Head look.

COMING AUGUST 2015 www.bedhead.com

/bedheadbytigi

Your Hair. Your Way.

SUMMER/FALL 2015

IN THIS ISSUE CULTURE 4 6 8 10 11 12

Coast to Coast TONI&GUY in Toronto Mood Board Musts Military Makeover Phoenix Fashion Week The Cut Above

BEAUTY 15 Cosmetics with Sharayah 16 This Moment’s Hair Muse 18 Activated Charcoal

TRENDS 19 Health Goth 20 Sugar Shock

FEATURES 22 Pop Art Punk 28 Mod Squad 34 Queens of the New Age Wardrobe Caroline Mascolo

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38 Social Scene 40 Instafame 42 Blogger Beat

Makeup Ashlay Martinez

SPOTLIGHT 43 Ask Bruno 44 Nails with Lynette Cenee 45 Hair by Mizz Choi

47 Directory 48 Top 10 Most Favorite Things ON THE COVER: PHOTOGRAPHY ANTHONY CHIANG | HAIR MAYRA RODRIGUEZ & AUSTIN FINLEY | COLOUR DALINDA HUNTER | MAKEUP SHARAYAH QUINN

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Photography Bradley Blackburn

Hair Lindsay Baker

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BRUNO MASCOLO CEO DEBBIE WEBSTER PRESIDENT ZAK MASCOLO CREATIVE DIRECTOR CAROLINE MASCOLO EDITOR-IN-CHIEF

ART DIRECTORS SAMANTHA FINLEY LINDSAY BAKER AUSTIN FINLEY SHARAYAH QUINN MAKEUP DIRECTOR CAROLINE MASCOLO FASHION DIRECTOR BREANNA COLLIER DIGITAL DIRECTOR

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DESIGN

FIANNA FLUESS

AMANDA TRICOMI

KIENAN TEPPER PHOTO EDITOR

BRITTANY FAWLEY COPY EDITOR NOURA CHEHADE EDITOR JEFF BRYAN EDITOR PHOTOGRAPHY ANTHONY CHIANG BRADLEY BLACKBURN CONTRIBUTORS DYNELLE RODRIGUEZ STEPHANIE WILLIAMS LYNETTE CENEE HEIDI NAZARUDIN ANNA KRISINGER

MDR STUDIO 4052 Del Rey Avenue, Suite 108 Marina Del Rey, CA 90292 To purchase please visit shopTONIGUY.com

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For ad inquiries please email Marketing@TONIGUY.com

A note from the

EDITOR t’s crazy to think we’ve hit the midyear mark already, how time flies. As you may have noticed, we have decided to take STRUT in a new, exciting direction. Although it started as a newsletter, it is now a tri-annual full-fledged publication. Our decision was rooted in bringing more validity to what we are trying to accomplish as a brand By making STRUT into a publication, we strive to provide substance for our team in order to stay inspired, as opposed to the fluff that so commonly gets circulated.

We are expanding the content we cover in STRUT to include beauty, trends, culture, spotlight, digital and of course, all things hair. We are so excited to feature different members of the TONI&GUY community. It’s so crucial to stay connected with each other and reinforce the idea of the TONI&GUY culture. Through this publication, we hope to keep everyone updated not only on what’s happening in the industry, but more importantly—with what’s happening with our hairdressers, students and leaders.

As a company, TONI&GUY has prided itself on being innovative and ahead of the curve in the hair industry. We hope to uphold these standards in the way we communicate through this publication and that it will be an accurate representation of our vision as artists and as a brand. We look forward to bringing you exciting new updates by bringing STRUT to the next level.

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”

–William Pollard

Caroline Mascolo @carolinemascolo

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COAST TO COAST WITH DEBBIE WEBSTER @debbwebster

Here we grow again! Take a sneak peek at what’s new and happening in T&G world. This is the place where preparation meets opportunity, come check out our brand new locations. Who knows, your location could be featured next!!!

For franchise opportunities check out TONIGUYFRANCHISE.COM

SAN JOSE, CA

Dalena Hoang, new Franchisee in San Jose, CA attended her initial operations onboarding training in Dallas, TX in May. San Jose Academy will open lateFall 2015. For employment opportunities contact: Dhoang@TONIGUY.edu

TEMPE, AZ

Sabio Viloria + Lethan Olvera, current Salon Franchisees have joined forces with Crystal Resch, current Salon Director at San Tan Village to open a new salon in Tempe, AZ. The new salon will open in November, 2015.

ALBUQUERQUE, NM

Joe LiRosi, current Academy Franchisee in Albuquerque, NM has a brand new salon currently under construction and opening in September, 2015.

For employment opportunities contact: Thingtgen@TONIGUY.edu

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LUBBOCK, TX

Congratulations Desare Pisano—our new franchisee in Lubbock, TX on her brand new salon location coming soon. Stay tuned for more information and opening date

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COLORADO SPRINGS, CO Steve and Sandy Chandler, Salon + Academy Franchise Owners moved into their brand new salon in Colorado Springs, CO in May, 2015.

TORONTO, CANADA

Clarissa + Rob Pupo opened their beautiful new salon Cumberland Street in Yorkville, Toronto in May 2015. We are excited to have them rejoin the TONI&GUY Family.

For employment opportunities contact: Cpupo@TONIGUY.com

NEWTOWN, CT

The Executive Team traveled to Newtown, CT to celebrate the official grand opening of Dan, Liz + Matt Riccio’s academy in Newtown, CT.

GREENWICH, CT

Piero + Luigi Pirri will open their fabulous new salon location on the trendy Greenwich Avenue, in September 2015. For employment opportunities contact: Ppirri@TONIGUY.COM

PLANO, TX ADDISON, TX

NEW DALLAS OFFICE After many wonderful years on Midway Road, the TONI&GUY Dallas office and warehouse has relocated to Addison, TX. If you are in the DFW metroplex stop by to visit and shop in our re-opened Corporate Store. Our new Dallas Office address is: 4251 Kellway Circle, Addison, TX 75001

NAHA FINALIST—SALON DESIGN Massimo’s design of TONI&GUY Preston Park salon was named a finalist for ‘Best Salon Design’ at NAHA (North American Hairstyling Awards) for his outstanding design of Preston Park salon in Dallas. The winner will be announced July 12, in Las Vegas—Massimo is already a winner in our eyes!

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TONI&GUY IN TORONTO TONI&GUY is back in the Canadian market with a new franchise location on Cumberland Street in the trendy Yorkville neighborhood of Toronto, ON. Opening on May 8th, Clarissa + Rob Pupo are excited to rejoin the TONI&GUY family as salon franchise owners. We met up with Clarissa and Rob prior to their salon opening to discuss the importance of being a part of a brand, their passion for hairdressing and love of TONI&GUY. WHAT ARE THE MAIN DIFFERENCES BETWEEN OWNING AN INDEPENDENT SALON VS. OWNING A TONI&GUY HAIRDRESSING SALON? CLARISSA PUPO: Our decision to join TONI&GUY was rooted in bringing more validity to what we were trying to accomplish as a salon and a brand. With TONI&GUY the culture has already been established by passionate people who have been in the biz for a long time and it works. I believed in the vision and it was where I started my career so it became a part of me.

A great brand will give you guidance and allow you to focus on your skills, whilst taking a lot of the legwork out of the picture. Being part of TONI&GUY also allows you to belong to a group of people who share the same passion and vision.

WHAT STRATEGIES WOULD YOU USE TO MOTIVATE YOUR TEAM? CP: I am constantly looking for new ways to motivate team members. After 20 years in the business I’ve learned people need to motivate themselves, firstly. They need to constantly find ways to stay inspired and cannot rely on others to do so.

Saying that, we use a combination of strategies in our salon to help keep them on track…we do financial goal setting, education, and whenever I find anything inspiring on YouTube or in a book (something that would inspire me), I will send it to them via email, text or post in our staff breakroom. The most important thing we have found is to never go too long without some sort of motivational tool. Creative people need to be inspired continuously!

HOW DO YOU DEFINE SUCCESS AND HOW DO YOU MEASURE UP TO YOUR OWN DEFINITION? CP: To me, success is whatever makes you happy. If you are doing what you love and you have a smile on your face while you’re doing it, you are successful.

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ON A SCALE OF 1–10, HOW LUCKY DO YOU THINK YOU ARE, AND WHY? CP: I’d say 10 currently! The older I get the more grateful I am for the small stuff. I have my health, my family and amidst a few hard years, everything is where it is meant to be!

WHAT’S YOUR FAVORITE 90S JAM? CP: Theres a few…Notorious B.I.G. – Hypnotize! And anything from Sting to Oasis to Mariah, reminds me of when we first opened our original T&G salon in 1998!

WHAT EVENTS DROVE YOU TO OPEN A TONI&GUY SALON? ROB PUPO: When I went London I had the opportunity to assist backstage at the Iconic Alternative Hairshow, which allowed me to witness first-hand the energy and culture of what the TONI&GUY brand stood for. TONI&GUY had an energy that stood out amongst the others.

After the show, I was inspired like never before. Everything that caught my eye was connected to the TONI&GUY brand.

When I came home to Toronto I found out that TONI&GUY salon was opening in the area. I quickly realized my destiny and started work there straight away.

Soon after starting as an Art Director, I fell in love with my amazing wife Clarissa (who at the time was the Salon Coordinator and salon partner). Our strong work ethic, and enthusiasm for the brand led us to taking complete responsibility for TONI&GUY Toronto. Our love for each other, our employees and the hairdressing industry allowed us to grow personally and professionally.

WHAT DO YOU ENJOY THE MOST ABOUT OWNING YOUR OWN SALON? RP: When you own a salon, you become a person who puts everyone else first and that is a big part of who I am. The

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satisfaction of seeing young hairdressers develop into professionals and leading them into a fantastic career is very rewarding. As hairdressers we are day-makers and as salon owners we are life makers.

1) FRANCHISEE, CLARISSA PUPO IS NOT ONLY A SALON OWNER AND HAIRDRESSER BUT A MULTIPLE-TIME PHOTOGRAPHIC AWARDS WINNER FOR MAKEUP.

WHERE DO YOU FIND INSPIRATION?

2) CLARISSA, AND HER SALON TEAM AT THE TONI&GUY PHOTOGRAPHIC AWARDS.

RP: I am inspired each day by all the interesting people I meet.

WHICH IS YOUR FAVORITE QUOTE?

3) WHEN CLARISSA + ROB AREN’T AT THE SALON, THEY KEEP BUSY WITH THEIR 2 DAUGHTERS: TIANA AND MILANA

RP: Spoil my wife!

4) BRUNO MASCOLO, CLARISSA + ROB PUPO AT BRUNO’S 60TH BIRTHDAY PARTY.

—NOURA CHEHADE

5) TONI&GUY CUMBERLAND SALON ‘BEFORE’ DURING CONSTRUCTION—AND ‘AFTER’ ON THE MAY 8TH OPENING.

FOR EMPLOYMENT OPPORTUNITIES PLEASE CONTACT CLARISSA: CPUPO@TONIGUY.COM

6) A PHOTOSHOOT CREATED BY THE CLARISSA, ROB AND THE TONI&GUY CUMBERLAND SALON TEAM.

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—ZAK MASCOLO

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Photography Zak Mascolo Behind The Scenes Photography Tj Macri Hair Zak Mascolo, Dan Riccio, Austin Finley, Lindsay Baker, Michelle Bermudez Makeup Grace Klimczak Wardrobe Caroline Mascolo

IT IS THE PREP THAT MAKES THE DAY OF THE SHOOT GO WELL. IF YOU’VE DONE THE WORK BEFOREHAND ON THE KEY ELEMENTS, THE SHOOT SHOULD BE SUCCESSFUL.

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At the TONI&GUY Salon + Academy Summit in 2014, the TONI&GUY Academy, Newtown Campus located in Newtown, CT won the award for ‘Most Photographic Award Entries’. As part of their award, Zak Mascolo and TONI&GUY Artistic Team flew to Newtown, CT to host a class on how to have a successful photoshoot for students and faculty.

The class was a huge success—provoking Zak to honor each Summit Award winner of ‘Most Photographic Award Entries’ each year with their own tutorial and shoot. Zak and the Artistic Team will share their personal tips on how to have a successful shoot to maximize their potential for winning a Photographic Award.

During the visit to TONI&GUY Academy, Newtown Campus, Zak and team were hosted by academy franchise owner, Dan Riccio for a weekend full of events including a Grand Opening White Party of Newtown Campus, and 2-Day sold out Advanced Class with Zak.

ON LOCATION NEWTOWN, CT

MOOD BOARD MUSTS

One key to a successful shoot is planning—Zak and team discussed the importance of creating ‘mood boards’ prior to any shoot during their tutorial. While they discussed various mood board categories, models were simultaneously being prepped in front of attendees. Once the models were transformed, they were then placed on set and the mood boards were brought to life.

The entire student body, faculty + staff, and models were inspired by the creative and very informative morning—overall the event was quite a success!

EVER WONDER HOW THE IMAGES YOU SEE FROM THE TONI&GUY ARTISTIC TEAM ARE ALWAYS A SUCCESS? MOOD BOARDS SHOULD BE PART OF EVERY PHOTO SESSION PLANNING: EACH CATEGORY IS AS IMPORTANT AS THE NEXT! MOOD BOARD CATEGORIES: ¥¥ ART DIRECTION/CONCEPT: Define the concept and feeling of the shoot. ¥¥ LIGHTING: The best way to describe the lighting you are looking for in your

shoot is to share images with the photographer of what type of lighting serves as inspiration.

¥¥ POSING: Always a great idea; this provides posing examples for models.

It’s a way you can capture the mood and feeling of the shoot. This is also a great way to show new models direction so that they feel more comfortable in front of the camera.

¥¥ MODELS: Model suitability is everything! Find a great looking model with the

right hair texture needed to achieve the look for your concept.

¥¥ WARDROBE: The wardrobe is a key element in bringing the feeling of the

shoot together. Make sure it fits the concept and doesn’t distract from the hair.

¥¥ MAKE-UP: Hair, makeup, and wardrobe need to complement one another

creating harmony. If all of the elements are too bold and fighting for attention, the end result could be an unflattering image. If makeup is the focus for the shoot, the hair should be worn off the face or pulled back, making the face the highlight of the shot.

¥¥ THE HAIR: (Last but not least…) When shooting, remember that the focus

of the shoot should always be the hair. Bold cuts can be accented with soft colour, or interesting placement to enhance the shape. Strong colour placement should be finished smooth with high shine.

¥¥ DON’T FORGET: Make sure you always have the models bring nude/black

undergarments and heels. What if the shoes you have don’t fit? Even if you are only shooting from the waist up—heels promote amazing posture. Also, nails in need of a manicure can distract from a beautiful image.

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This event was an opportunity for the TONI&GUY family to offer a small token of our appreciation to the courageous men and women, as well as their families who sacrificed everything to protect our country.

—Kent Movchan VP Company Owned Academies

Military Makeover PHOTOGRAPHY ANTHONY CHIANG

TONI&GUY had the privilege of working with several deserving veterans, military wives, and family members to give them some fabulous new looks! Hairdressers donated their time to pamper women who seldom put themselves first. During our time spent, women shared stories, connected with other veterans and wives, and just enjoyed a day of “me time.”

SPOTLIGHT Q&A

JOBY BAEZA -DALLAS ACADEMY STUDENT

WHERE ARE YOU FROM? Frisco, TX

HOW LONG WERE YOU IN THE MILITARY?

I served 3.5 years in the United States Army until I was medically discharged. I served one tour in Iraq for 11 months.

MEET HEATHER Heather Litz is the wife of USMC Veteran Andrew Litz.

Andrew served three tours in Iraq, joining the Marines after 9/11. Throughout Andrew’s time spent in Iraq, he encountered several hardships—most notably being when an explosive device killed two of his fellow Marines and left Andrew with multiple injuries including a brain injury, a fractured neck and back, and PTSD. While Andrew served our country, Heather faced her own adversities including a health crisis while pregnant.

The daily challenges of balancing a household with active children and her disabled veteran husband keeps Heather busy and serves as a constant reminder that life is precious.

Heather’s positive outlook inspires others to stay motivated and positive through difficult times.

WHAT WAS YOUR M.O.S? Infantryman

WHEN DID YOU KNOW YOU WANTED TO PURSUE COSMETOLOGY?

I’ve always known that I wanted to be a hairdresser, especially while in the Military because I would regularly cut my fellow soldiers’ hair in Iraq. One day I was sitting on a derrick tower in an oil field in west Texas and realized that I did not see myself doing this my entire life. So, I followed my passion and dream to become a cosmetologist.

WHAT IS THE MOST VALUABLE LESSON YOUR EXPERIENCES HAVE TAUGHT YOU?

Life is short and you should follow your dreams. Being part of TONI&GUY, I know I can reach my full potential because of the quality of education and Spotlight Culture.

—STEPHANIE WILLIAMS

Special thanks to Michelle Bailey and Sandra Roman from Hillcrest, Joseph Gomez from Dallas Galleria, Kevin Hardy, Gaby Bordelon, George Burgess and Amy Reynolds from Stonebriar Mall, Abraham Valdez and Shelby Boling from Southlake, Brielle Anderson and Ryan Swindle from Fairview, Karla Cohen and Diana Graziano from Vista Ridge, Dai Nguyen from Watters Creek, Evelio Corrales from North Park, Alba Azuara from DFW Regional and Devon Ray from Plano Academy.

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PHOENIX FASHION WEEK Phoenix Fashion Week has partnered with

ALLY

internationally recognized Official Hair Partner, TONI&GUY, to present the 2015 ‘Model of the Year’ Competition. Following an impressive turnout at the Model of the Year search in May, judges narrowed down the competition to the ‘Model of the Year’ Top 40. These male and female models will begin competing in various challenges to strengthen their skills and prepare them for industry success. Their 4 month training program will include runway practices, go sees, photo shoots, and professional development. In conjunction with the partnership, a male and female ‘Model of the Year’ will be named and will receive modeling contracts with The Agency Arizona following their announcement at the Official Phoenix Fashion Week Afterparty Saturday, October 3rd.

TALINA

Phoenix Fashion Week will be October 1–3, 2015 at Talking Stick Resort. TONI&GUY will be the creative minds behind the stunning hair looks that compliment the 25+ designer fashion shows.

—DYNELLE RODRIGUEZ

ANTHONY

#PHXFW

Numerous success stories have stemmed from Phoenix Fashion Week’s ‘Model of the Year’ competition, including 2012 ‘Model of the Year’ contestant Brittany Brown securing a finalist position on America’s Next Top Model: Cycle 19! “I am proud at what our Model of the Year competition has done for local models like Brittany. With the continued support from TONI&GUY, the sky is the limit for our next 40 fresh faces,” said PHXFW Executive Director Brian Hill.

MARY

KHAY

LA

ELORA

KIRSTEN

TAYLOR 11

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BEHIND THE SCENES WITH

WINNER

ALLEGRA

CALLOURI

TONI&GUY PROVIDES COSMETOLOGY SCHOOL STUDENTS WITH PROFESSIONAL EXPERIENCES IN THE INDUSTRY WITH THE CUT ABOVE CONTEST. ALLEGRA WON A ONCE-IN-A-LIFETIME OPPORTUNITY TO ASSIST ZAK MASCOLO AND THE NATIONAL ARTISTIC TEAM ON THE SET OF THEIR LATEST COLLECTION ‘THE VENICE PROJECT’. ALLEGRA BEAT OUT OTHER TONI&GUY STUDENTS FOR ‘THE CUT ABOVE’ BY CREATING A BEAUTIFUL AND INFORMATIVE STEP-BY-STEP STYLING TUTORIAL.

“IT’S REALLY INSPIRING TO BE IN THE ACTION AND GET A TASTE OF WHAT I COULD BE DOING IN THE FUTURE” —ALLEGRA ON HER THE CUT ABOVE EXPERIENCE

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ON SET IN VENICE WITH ANTHONY AND BRUNO MASCOLO

AND 20TH ANNUAL

SAVE THE DATE FOR THE 20TH ANNUAL PHOTOGRAPHIC AWARDS & CREATIVE RELEASE!

OCTOBER 25, 2015 SUBMISSION DEADLINE JULY 31, 2015

To submit your Photographic Awards entry, RSVP to attend and discounted TONI&GUY hotel rates go to:

PHOTOGRAPHICAWARDS.TONIGUY.COM

CATEGORIES TEAM MEMBER CUT COLOUR AVANTE GARDE TOTAL LOOK TIGI COLOURIST OF THE YEAR MEN’S EDITORIAL MAKEUP HAIRDRESSER OF THE YEAR STUDENT CUT COLOUR MAKEUP MEN’S FANTASY TOTAL LOOK

ALUMNI CUT COLOUR TEAM BEST SALON TEAM BEST ACADEMY TEAM BEST ART TEAM BEST ACADEMY STUDENT TEAM BTC EDITOR’S CHOICE CUT COLOUR STUDENT CUT STUDENT COLOUR

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YOUR SKIN IS IN EVERY SEASON, SO NURTURE IT. Start by priming your face to ensure long lasting wear throughout the day. Switch out heavy foundations & powders for a dual purpose product such as a tinted moisturizer with SPF. If you are in need of fuller coverage, spot treat blemishes with concealer then apply liquid foundation with a sponge all over the face for even coverage. Always remember less is more.

—SHARAYAH QUINN, COSMETICS DIRECTOR

INSIDER TIPS THIS SEASON’S MUST-HAVES

READY, SET, PREP!

E.L.F. SHINE ERASER OIL-BLOTTING RICE PAPER

BEAUTY BLENDER A REUSABLE MAKE-UP SPONGE; EASY TO USE & EASY TO CLEAN

FACE

WHAT TO DO BEFORE YOU START YOUR MAKEUP ROUTINE— SINCE “A PERFECT MAKEUP APPLICATION ALWAYS BEGINS WITH GREAT SKIN!”

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For flawless skin, apply foundation using TIGI’s foundation brush. This brush gives your skin a gorgeous airbrushed finish when used in a back and forth motion.

TONI&GUY BLUSH BRUSH FOR A FLAWLESS CONTOUR

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Your

ADJUST

Flaming

FROM RUBY TO POPPY—DON’T MISS OUT ON THIS SUMMER’S HOTEST

COLOUR TREND. FOLLOW OUR SIMPLE

Lips

GUIDE TO SELECTING YOUR PERFECT SHADE FOR FLAMING HOT LIPS.

EYES

Moisturize with Dermalogica’s Age Smart Multivitamin Power Recovery Mask. Before applying foundation, prime skin and keep the shine at bay with Dermalogica Ultra Calming Redness Relief Primer with SPF20.

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LIPS

Always begin by applying moisturizer, like Burt’s Bees Intense Hydration eye cream, to the top lid and underneath the eye with your ring finger. Wait 10 minutes before applying Urban Decay’s primer for all day staying power. Then sweep TIGI’s Perfect Eyeshadow base over lids and finsh with the TIGI precision eyeliner pen.

FIERCE

SPLENDOR

LUXURY

FOR FAIR SKIN TONES, WARM THE SKIN USING SHADES OF TANGERINE & RUST. THIS WILL LOOK GREAT ON BLONDES, STRAWBERRY BLONDES, & BRUNETTES.

FOR MEDIUM SKIN TONES WITH HINTS OF GOLD, USE A PINK BASED RED TO BRING OUT RED UNDERTONES IN THE SKIN.

FOR DARKER SKIN TONES WITH A YELLOW UNDERTONE, USE AN ORANGE-BASED RED TO CREATE A BOLD CONTRAST WITH THE SKIN TONE.

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Perfect lip colour always begins with healthy, smooth lips. Use LUSH all natural Sugar Scrub to exfoliate lips & hydrate with Bite Beauty Agave Lip Mask prior to lip colour application.

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THIS MOMENT’S

HAIR MUSE Edie Campbell

tress timeline

2009 Edie breaks out into the London fashion scene at age 16 with a Fall Burberry ad campaign.

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2010 Campbell sports her Jane Birkin-esque long hair and fringe.

2011 Shot by Ben Weller for the May ‘11 Vogue supplement cover, this would come to be only one of many Vogue covers for the British supermodel.

2012 Campbell debuts freshly chopped locks at the 2012 British Fashion Awards.

2013 The year of the mullet.

Famed hairstylist, Guido Palau, chops and colours Campbell’s blonde locks into a black mullet-style shag right before the F/W ‘13 runway season.

2014 The mullet grown into a shag and then its back to blonde and cropped again. How does she do it!?

2015 Edie showed off her dark sense of style at AW15.

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Copythat Colour

SAMANTHA FINLEY National Creative Technical Director

PASTEL TONES OF LAVENDER, SILVER, AND PEACHY HUES ARE CONSISTENTLY TRENDING AND ARE STILL AT THE TOP OF CLIENTS’ REQUESTS. HERE ARE A FEW KEY TIPS AND FORMULAS. • The process takes 2 steps—Pre-lighten the hair and then deposit target tone. You may have to pre-lighten the hair more than once depending on pre-existing colour and the integrity of the hair.

• Consider your canvas: When creating a formula analyze the hair and pre-lighten it to the degree of lightness needed. A very pale yellow canvas is needed for the suggested formulas to ensure pastel tones. If the hair isn’t light enough the tone being applied will only act as a neutralizer and cancel out unwanted tones instead of creating the beautiful pastels desired.

• Aftercare: Be sure clients are using a colour-safe shampoo and conditioner, and using cool water to retain the colour.

• Longevity: Pastel tones are applied to prelightened hair and are considered semi/ demi tones—and will usually only last up to 20 shampoos.

FORMULA Use TIGI Copyright Colour: The formulas are based off working with 1 tube (2oz. |60ml 58g).

Activator selection: 5 or 8.5 Volume 1 to 3 “is based on the amount of tone preferred by the client.

LAVENDER FORMULA ½ Tube Gloss 0/28 + ½ Tube Creative 9/02 +1 to 2” Mix Master /2 SILVER FORMULA ½ Tube Gloss 0/08 + ½ Tube Gloss 9/21 + 1to 2” Mix Master /8 PEACHY FORMULA ½Tube Creative 9/4 + ½ Tube Gloss 0/03 + 1 to 3” Creative 77/46 Try all three formulas or your own variation and Instagram your end result! Tag me; I would love to see your work! @samfin789

TIGICOCKTAILS STEPHEN JAIME Salon Education Director, North Park PRODUCTS USED • Bed Head Control Freak Serum • S-factor True Lasting Colour Hair Oil WHY? This cocktail acts as a great cutting lotion, helping moisture consistency and control when working through the shape. I love using this on various textures to create nice smooth finishes, or for creating texture and movement.

FORMULA Approximately a half dollar size of Control Freak Serum with 4–5 pumps of True Lasting Colour Serum—depending on length and density, more or less may be necessary.

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ACTIVATED

CHARCOAL the DARK WAY TO DETOX

Activated charcoal is all the rage these days. Is it all it’s cracked up to be?

We think so! Charcoal has been used for centuries for body detoxification as it is a powerful adsorber, essentially working as a magnet. It is a substance often derived from coconut shells or wood. In a process that involves exposure to extremely high temperatures, the charcoal develops a large number of pores. Through these pores, the charcoal is able to absorb most organic toxins, chemicals and poisons in your body.

Juice Served Here #19: Charcoal Lemonade

Eau Good Water Bottle

With alkaline water, raw sugar cane juice, lemon, montmorillonite clay, and activated charcoal, this is a great liver detoxifier, assists with elimination, and the perfect hangover helper

It may seem counterintuitive to purify your drinking water with a stick of charcoal, but the Japanese have been doing it for centuries.

Charcoal’s porous surface pulls chemicals out of tap water, its alkaline qualities also soften and improve its taste.

juiceservedhere.com $8

black-blum.com $23

Sephora Collection Detox It Out: Charcoal Swabs 100% spiral cotton swabs that are infused with charcoal to help remove dirt and oil or makeup.

Charcoal Powder Bristle Toothbrush

Each swab contains activated charcoal to naturally remove toxins and odor-causing impurities from your skin. The black tip conveniently allows you to see exactly what the swab has taken off, making them perfect for makeup removal.

Charcoal is blended into each bristle to give it a boost of deodorizing, plaque-removing, and bacteria-preventing power that also wards off bad breath. needsupply.com $7

sephora.com $3

Charcoal Tablets For relief of digestive issues and bloating (great to keep capsules in your purse as a quick fix for tummy aches), hangover prevention, improved cholesterol levels, and treatment of food or chemical poisoning.

Earth Therapeutics Charcoal Infused Vegetable Body Sponge Contains medicinal charcoal to help remove toxin while gently removing dead dry skin leaving your skin feeling extremely soft and clean.

walgreens.com $8.50

ulta.com $6

Tigi Wise Up Scalp Shampoo Not just for scalp hydration, this shampoo removes sweat, styling products, and polution, yet doesn’t leave hair feeling overly washed.

Available in August on shopTONIGUY.com

CHARCOAL SMOOTHIE RECIPE

Bamboo Charcoal Cleansing Bar Soap

mindbodysoulblog.com

Drawing impurities and toxins from deep within your pores with its powerful absorption properties, it gives an amazing deep clean while also naturally and gently exfoliating. Bamboo Charcoal is gentle yet effective, and works especially well to clean and care for oily, combination, and blemish-prone skin types

1 cup of raw coconut juice 1 cup frozen pineapple 3 charcoal capsules 1 piece turmeric root

herbivorebotanicals.com $12

Blend all until smooth & enjoy!

Great for detox, hangovers and

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food poisoning. Not recommended • STRUT for daily use.

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DID YOU KNOW? Emergency rooms administer large doses of activated charcoal for certain types of poisonings. It has been used as a detoxifying treatment for thousands of years.

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health goth LET’S BE HONEST, black is always in fashion but as hairdressers it holds a particularly special place in our hearts. We wear all black throughout our TONI&GUY Hairdressing Academy experience and when it’s time to hit the salon and work we do it in all black. (Like we’d pick any other colour anyway.) The “It” street trend that mixes modern gothic sensibilities with sportswear— called Health Goth—is having its moment. Wearing black, eating right, and working out has never looked so good—and we couldn’t be more excited to be on the dark side.

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—CAROLINE MASCOLO

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#AHWB

ATTENTION: NEW HASHTAG ALERT! #AHWB aka All Hairdressers Wear Black.

Use this hashtag to show us how you keep it interesting in all black! We love how you guys look so amazing rocking only one colour (the best colour.)

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1 DUTCH BRAIDS 2 UNDER BLANKETS BLACK HEELS LAMODA.CO.UK $20 3 CHINA DOLL SUNGLASSES QUAYAUSTRALIA.COM $50 4 SHADE OFF SHOULDER CROP TOP SHADELONDON.COM $55 5 DOUBLE ZIP TEE HOODBYAIR.COM $195 6 VIXEN LEGGINGS ASSALANT.COM.AU $60 7 ASOS SMART LEATHER BACKPACK ASOS.COM $118 8 DEV DRESS UNIFCLOTHING.COM $83 9 ALL THINGS MESH 10 BLONDIE LONGSLEEVE BODYSUIT ONETEASPOON.COM $38 11 ADIDAS YEEZY 750 BOOST ADIDAS.COM 12 ON FLEEK T-SHIRT ETSY. COM $20 13 NIKE TECH CAPE NIKE.COM $130

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Just when you think fashion colours are no longer a trend, this pastelinspired hue reappears in the form of cotton candy.

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BEAUTY

TRENDS TRENDS

FEATURES

DIGITAL

SPOTLIGHT

Photography Bradley Blackburn

Colour Anna Krisinger

Hair Lindsay Baker

Makeup Ashlay Martinez

Wardrobe Caroline Mascolo

COLOUR TECH HOW TO: 1. Divide the hair into 4 quadrants and apply a root shade 2� out, using the neon tangerine shade. 2. Starting under the occipital, take a horizontal zig zag and slice the points off of the zig zag and isolate. 3. Apply the tangerine tone to the hair sectioned below the zig zag points. Isolate each section with a foil/meche. 4. Pull the passion fruit gloss through the isolated zig zag points. 5. Take the next horizontal zig zag, and slice the points off of the zig zag and isolate. 6. Apply the tangerine tone to the hair sectioned below the zig zag points and smudge into the passion fruit gloss for a seamless effect. 7. Pull the passion fruit gloss through the isolated zig zag points. 8. With the third horizontal zig zag , slice and isolate the zig zag points. Apply conditioner through the mid-lengths to ends to the hair sectioned below the zig zag points to maintain some of the model’s natural blonde for a subtle look. 9. Pull the passion fruit gloss through the isolated zig zag points. 10. Section a zig zag horseshoe and take horizontal zig zags, alternating your tangerine and passion fruit gloss or conditioner for a soft effect. Tag @TONIGUYUSA and use #TONIGUYUSA to show us your version of this cotton candy hue.

SERRATED EDGES AND SHATTERED COLOUR, TWEAKED WITH A BIT OF MENTAL MADNESS足足 ...

PHOTOGRAPHER ANTHONY CHIANG HAIR STYLIST AUSTIN FINLEY MAKE-UP SHARAYAH QUINN WARDROBE YASMINA JOHNSTON

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MOD SQ PHOTOGRAPHY ANTHONY CHIANG HAIR MAYRA RODRIGUEZ & AUSTIN FINLEY COLOUR DALINDA HUNTER MAKEUP SHARAYAH QUINN

QUAD 29

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HAPPY PET!!

HAPPY LIFE!!

MADE IN THE U.S.A. ❤ WWW.PETHEAD.COM

NEW CATEGORY!!

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QUEENS OF THE NEW AGE You might be able to see it.

You might be able to feel it.

Something is on the horizon...

PHOTOGRAPHER ANTHONY CHIANG HAIR AUSTIN FINLEY MAYRA RODRIGUEZ LINDSAY BAKER STEPHEN JAIME AYESHA ALI MAKEUP SHARAYAH QUINN WARDROBE CAROLINE MASCOLO 35 • STRUT

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SocialScene IN DECADES PAST, FASHION TRENDS EMERGED FROM NY STREET STYLE TO THE RUNWAYS IN MILAN. With the introduction of social media, trends are born within hours and are interpreted world-wide instantly.

At the intersection of fashion and digital consumption, you have the incredible ability to inspire what is trending.

ON-TRENDTECH

LET THESE LOVELIES DO THE HEAVY LIFTING FOR YOU

Compiled here are a list of tips, tools and tech accessories so that YOU—the style conscious—are easily able to create and convey your fashion and beauty ideas in the digital space.

DIGITAL DIRECTOR

WHERE YOU’VE BEEN SPOTTED GETTING YOUR STRUT ON

Take luxury tech to the next level and upgrade your smartphone with this Sony DSC-QX10/W Smartphone Attachable 4.4544.5mm Lens $498 Amazon.com Who says an 8GB memory stick can’t double as a work of art?

Each USB piece is cast in highquality 316 stainless steel and is hand polished. $88 FreePeople.com

Presto! Impossible Instant Lab Universal Photo Printer lets you print real Polaroid-format instant photos of your smartphone and tablet pics. $249 UrbanOutfitters.com

Stay stylish as you listen to music or talk on the phone with these statement piece Taylor headphones with interchangeable caps by Frends. $249 WeAreFrends.com

Crafted with 18K matte gold and precious stones, Ringly belongs in every tech-savvy sophisticate’s assortment of accessories.

Connect with your smartphone and customize alerts for texts, calls, reminders and more. $195 Bloomingdales.com Never need an outlet again with The Charge Me Up Solar Charger.

Complete with an iPhone4, Phone5 and USB connectors. $38 HenriBendel.com

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DALLAS ACADEMY

GOOGLE PHOTOS: Free storage plus automatic syncing capabilities with Google Photos means you can say goodbye to running out of storage space on your smart phone forever. Deleting those cruise photos from last summer to make room for the new iOS update? I don’t think so!

TIP: The automatic GIF creator is my personal favorite.

SNAPSEED: Quick, uncomplicated, and completely free—Snapseed rivals some of the most advanced mobile photo editors available. The redesigned app incorporates powerful new features sure to earn a place on your home screen. Utilize the wide range of both tools and filters to achieve optimal results. Most importantly, the “Stacks” feature allows you to delete or re-edit any change for unparalleled flexibility.

CULTURE

GET #NOTICED* AND GET YOUR WORK SHARED ON INSTAGRAM START WITH A GOOD CAMERA

Use the newest technology. You can get great results with an iPhone 6. If you don’t have one, borrow a friend’s.

LIGHTING IS KEY

Dark or distorted images won’t be shared. Be sure your light source isn’t behind the object you are photographing. Use a photo editing tool, like Snapseed, to correct photos that have a blue or yellow tint.

DON’T WATERMARK IMAGES

Brands will credit you by mentioning or tagging your account.

Watermarking images deters others from sharing your work.

Alternately, direct message a non-watermarked version of the image you would like a brand to feature.

TAG DON’T MENTION (# vs. @)

Tag accounts or hashtag photos instead of mentioning them. Most likely, popular accounts will not see that you’ve mentioned them in their activity feed.

BEAUTY

FEATURES

DIGITAL DIGITAL

SPOTLIGHT

APP CHAT:

PERISCOPE What is Periscope?

A new social media platform owned by Twitter that allows you to broadcast live video to the world.

Why Should YOU Care?

Live-streaming apps are the new social medium. Joining now will help you practice on the new platform and build skills and followers before live streaming becomes mainstream.

How does TONI&GUY use Periscope?

Get a behind the scenes glimpse of the world’s most coveted hair events, on site reporting from runway shows, early access to collections, tutorials from the Artistic Team, exclusive Q&A sessions with Zak Mascolo plus special messages from CEO, Bruno Mascolo and President, Debbie Webster when you follow TONIGUYUSA on Periscope.

Tips •

Hearts are social currency. In other worlds, they measure how popular you are on periscope. They also function as “applause” letting the broadcaster know if you are enjoying the stream.

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Turn on location tagging and post to Twitter.

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Spend time creating a compelling title for your broadcast.

Use hashtags and add your location like city, abbreviation or state when possible.

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Watch broadcasts from other individuals in your industry and comment during the live feed. This exposes you to a new audience and will increase your followers.

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Haters will be haters. Just block trolls when they disrupt your broadcast.

To get featured by @TONIGUYUSA use #TONIGUYUSA

#COLOURSWAP | At TONI&GUY we love trends and one of our recent favorites on Instagram is the celebrity hair colour swap.

TRENDS

HOW TO GIVE YOUR KID A MOD FADE | ZAK MASCOLO @badgalriri

BITMOJI:

@katyperry

GUESS WHO?

@fendi

FOLLOW OUR YOUTUBE CHANNEL FOR THE LATEST TONI&GUY VIDEOS

Bitmojis have taken over our Executive Team! Our social media savvy execs have found a fun new way of communicating using their own personal avatars that bear a striking resemblance! Take a moment to see if you can match the Bitmoji avatar to the team members listed below and see how well you know your TONI&GUY leadership!

AUSTIN BRITTANY BRUNO CAROLINE DEBBIE GORDON KENT KIMBER LILY LINDSAY MISTY MASSIMO SAMANTHA PAUL ZAK ZOE ANSWERS: (TOP ROW) MASSIMO, BRITTANY, ZOE, ZAK, PAUL, SAMANTHA, LINDSAY, BRUNO, (BOTTOM ROW) AUSTIN, MISTY, DEBBIE, CAROLINE, LILY, KENT, GORDON, KIMBER

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TRENDS

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DIGITAL DIGITAL

SPOTLIGHT

HERE are A FEW OF OUR FAVORITE INSTAS INSTAFAME! FROM THE TONI&GUY COMMUNITY

@hairbyjasv

@danimariecochran

@kelly_mclane

@alexandraprimrose

@nuvia.magdahi

@hairbymislas

@mirandareine

@josiemariesalcido

@toniandguynewport

@monavid

@jaredluissmith

@hairmakeupbyliz

@sincerelyjordyn

@erxnelizabeth

@toniandguy_chandler

@amrahkennedyhair

@fortheloveofhair_shelby

@toniguyfortworthacademy

@hairbyaamanda

@jgrajeda

@beautybybrendis

@slickanddestroyhair

@michaellawrenceheard

@aamandabrown

KEEP USING #TONIGUYUSA WE WANT TO SEE WHAT THE FAMILY IS UP TO! 40

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VISIT

SHOPTONIGUY.COM FEATURING A KILLER NEW COLLECTION:

TOUGH LOVE

FREE SHIPPING ON ORDERS OVER $50

HAIR JEWELRY BY PATRICIA MORALES. 41CA. • STRUT HANDMADE & ASSEMBLED IN LOS ANGELES,

BLOGGER BEAT Heidi Nazarudin

As both a fashion blogger at TheAmbitionista.com and as president of Blogger Babes, a blogging association of nearly 10,000 fashion and lifestyle bloggers I can say with confidence that often times, a big budget does not equal great style.

For example in these photos I am wearing clothes that I got either from Zara and the thrift store. All in all I probably spent $150 total on the outfit. And as for my Prada bag - that’s a 10 year old bag that still looks great thanks to its clean and classic design.

So how does one develop style, especially on a shoestring budget? Here are some tips: • REMEMBER THAT FORM MUST FOLLOW FUNCTION. Really think about your lifestyle and your work. Do you live in a tropical climate, a temperate one or an unpredictable one? Pick your fabrics around these factors. And don’t try to channel “Breakfast At Tiffany’s” in your daily life when your life is more “Breakfast and Babies.”, i.e. if you need to be active throughout the day, pick clothes that gives you some breathing room i.e culottes that have a bit of stretch to them and jersey blouses that don’y wrinkle easily. Conversely, if your life revolves around networking at elegant events, you have to invest in some statement pieces that you can dress up or down.

• DEVELOP A PALETTE FOR YOUR WARDROBE. Okay black is safe, but jewel-tones are pretty fool proof too. So pick 1-2 jewel tones and develop some pieces around those tones. Mine is emerald green and sapphire blue. And if black is really is not your thing, select another neutral like white, grey or even a beautiful and rich camel.

• DO NOT FOLLOW TRENDS. This serves two functions, one—you will never have to pay retail because you will always shop during sales, and two—you never have to throw anything away because everything will always be in style. I might spend $350 on a beautiful pair of of tailored pants, but those pants last me 10 years and will go with 15 other things, as opposed to that fringe skirt you will wear once and then throw away.

• HAVE A LIST of items you need or must have to complete your wardrobe and stick to the list e.g instead of impulse buying 4 of those cute t-shirts or discovering you bought yet another black sweater, knowing that you need to save up $200 for a beautiful coat (hopefully on sale!) will help you get there..

• LEARN TO SHOP WELL. I love eBay for beautiful pre-loved designer clothes and accessories, and armed with your list, make a group trip to a premium outlet mall—it will change your perception on paying retail ever again.

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Photography Sabrina Hill

bloggerbabes.com theambitionista.com heidinazarudin.com

CULTURE

BEAUTY

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FEATURES

ASK BRUNO

DIGITAL

SPOTLIGHT

@brunomascolo

H

ave you ever wanted to ask Bruno Mascolo, the CEO of TONI&GUY, how he got his start in the Hairdressing industry? Or who his favorite fashion/ hair icons are? Or how many different colour suits he owns? We asked the TONI&GUY Community to submit their inquiries. Here’s what happened...

Knowing what you know now, what piece of wisdom would you want to share with your younger self?

LEE CALDERA, SALON DIRECTOR (LA CANTERA, TX)

What I would share with my younger self is to try and understand that we all have an ego, but that we cannot let our egos lead the way. We must also live in the present, since dwelling in the past can make you feel depressed, while obsessing about the future gives you anxiety. Ultimately, the only way to create the future is to focus on the here and now. So I would tell any entrepreneur or artist to live for the now and to understand that the process, along with the present moment is the greatest gift in life.

What is your biggest motivatION? SYDNEY WORTHINGTON, COSMETOLOGY STUDENT (ATLANTA, GA)

I’m thankful for my wonderful family, wife and children to come home to unwind with during after the day, which motivates and recharges me for the next day. It also motivates me when I see and feel that the TONI&GUY family is working together towards the same goal.

How did you get YOUR What’s your favorite START in the industry? museum to visit?

KIERA WATKINS, COSMETOLOGY STUDENT (ATLANTA, GA)

ERIN POWERS CHAN, SALON EDUCATION DIRECTOR (TUCSON, AZ)

It all changed when one Saturday, I was ready to go out to play soccer and my father was short staffed at his salon, so he made me help him, which I was upset about. I remember walking up to the shop and I was nervous----girls my age who were known as Saturday girls were helping. After a few weeks they invited me to parties and such. It was a strange feeling for me, as it was the first time I developed a friendship with a girl –I was used to being friends with just boys and playing soccer.

I really like the New Museum of Modern Art in LA and NYC as well as The Louvre in Paris. However, when I recently visited Paris, I discovered Montparnasse, which is located in an area where all the artists used to spend their time! Exposing myself to the beauty and studios that artists like Picasso, Modigliani and Dali used to work was an amazing look into the lives of these monumental figures; it was an added touch to the Montparnasse.

What is your all-time favorite song?

I then began Art College, but then I dropped out since I was needed to help at the salon. From this point FIANNA FLUESS, TONI&GUY MARINA DEL REY, CA STUDIO forward, I viewed hairdressing differently. I began hairdressing as a “Pretty Woman” — Roy Orbison means of meeting girls and during that process; I fell in love with hairdressing.

I realized that hairdressing was an incredible expressive art, where hair was the material and where it could KAITLIN MAHER, APPRENTICE (SAN TAN VILLAGE, AZ) take the shape of anything. Now, since my desire to be a businessman Paris and Florence. was still strong, I was able to use both my left and right brain and decided to look at this art, from a business For a chance to be featured in ‘Ask Bruno’ in the next volume of STRUT, submit your perspective... and the rest is history. question(s) along with your full name,

where is your favorite vacation spot?

TONI&GUY location, and your position to AskBruno@TONIGUY.com

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SPOTLIGHT SPOTLIGHT

A FORMER TONI&GUY STYLIST DISHES ON HOW SHE MADE IT TO THE TOP I REMEMBER IT VIVIDLY. I WAS IN MY LITTLE BLACK APRON ANXIOUSLY WAITING FOR THE SALON DEMO TO BEGIN... The sound of marching heels broke the silence as the classroom door opened up and in walked what looked to me like the entire cast of the Matrix had just entered “The Rabbit Hole”. They were so put together—dressed in all black from head to toe with the most cutting edge haircuts I had ever seen—and tattoos, you can’t forget the tattoos. TONI&GUY had arrived. Well...not actually Toni and Guy Mascolo themselves, but a solid representation of their brand nonetheless. I remember being in absolute awe of how precise they were with each section of hair they parted and every methodical snip of their 6” scissors. To me this was like watching a fine artist paint on a brand new canvas, it was downright intimidating, inspiring, yet absolutely beautiful all at the same time. I knew then and there that dropping off my resumé to the nearest T&G salon was my first stop when clocking in that final 1600th hour. I wanted in.

I had been quite familiar with this “Matrix” effect, as I had grown up the daughter of a full-time Magician. My mother was a cosmetologist so I began learning the importance of stage makeup and hairstyling at a young age. I did in fact follow through with my initial plan to beeline it to TONI&GUY salon after graduating from Regency Beauty Institute in Tucson, Arizona. It was a no brainer decision for me truthfully, the training was worth gold. Not to mention I could dress in all black and wear my tattoos proudly as I intended when getting them.

My decision to leave the salon industry was a strategic move, but also an incredibly tough decision. Los Angeles became my “home” in 2012 when I was hired as an Instructor and Assistant Production Coordinator for Dinair. I traveled the country and led workshops and demonstrations at every convention known to (wo)man. When we weren’t on the road I was in the studio—casting talent, doing hair/makeup for photoshoots, and was eventually roped into doing on-camera tutorials for their digital media campaigns. This opened my eyes further to the idea of being behind-the-camera—it was an immediate love affair!

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Nail art had become another side of my artistry that I loved to explore. After Tucson, once I had moved west to Los Angeles, I answered a casting ad that read ‘CALLING ALL HAIRDRESSERS, MUA’S AND NAIL ARTISTS’, I immediately responded as all- of-the-above, which in this case—just happened to be true! By now I think you must recognize my love for all things beauty.

That casting call launched the opportunity to exercise an entirely different art medium. I was the host of a beauty/lifestyle YouTube channel offering a new tutorial each week. The ability to use that platform to connect globally with people has been one of the most incredible experiences of my career. I would encourage anyone and everyone to become a part of the community and see what it is all about. I’m sure it is not new information to you that YouTube has become a number one destination for people to learn new things and not just for hysterical cat videos.

Looking back, if you were to tell me that I would go from attending cosmetology school, to launching a YouTube channel that would lead to opportunities like being cast as a manicurist on the Ellen Degeneres Show, to producing beauty tutorials for Disney, hosting segments on national TV as a trend reporter for New York Fashion Week, and walking down the red carpet with A-list celebs—I would have NEVER believed you.

All things considered, I encourage each of you to exercise your strengths, explore different art mediums—even in the smallest ways, and never let the intimidation of the “Matrix” get the best of you. After all, you never know where it may lead.

“You mustn’t be afraid to dream a little bigger darling!”

—LYNETTE CENEE

FOLLOW @LYNETTECENEE

MY NAME IS CHERIN CHOI.

I am a hair colourist at Ramirez | Tran Salon in beautiful Beverly Hills, California. I grew up in Southern California, then spent my formative young adult years in Northern California. After some time living abroad, I moved to Los Angeles where I started my hair career 4 years ago with TONI&GUY in Santa Monica. Assisting at Neil George was such a wonderful growth process. I learned so many amazing techniques from some of the best in the business. When Ramirez | Tran opened in 2013, I found an opportunity to begin focusing on my craft full time on the floor. I fell in love with the craft of colouring hair and the transformation process I share with my clients.

@MizzChoi #MizzChoi

Hair By Mizz Choi

CHERIN CHOI, A TONI&GUY ALUMNI, IS AN EXAMPLE OF TRUE SUCCESS. AFTER GRADUATING FROM THE SANTA MONICA, CA CAMPUS, SHE CONTINUED HER JOURNEY AT A FAMED SALON IN BEVERLY HILLS, HONED HER SKILLS, AND BECAME AN EXPERT IN COLOURING AND HIGHLIGHTING. NOW, WITH AN IMPRESSIVE CLIENTELE, SHE STANDS ON HER OWN AS A REMINDER OF WHY WE AS TONI&GUY EDUCATORS DO WHAT WE DO. LEARN WHAT MIZZ CHOI HAS TO SAY ABOUT HOW SHE GOT HER START AND WHAT SHE PLANS TO DO IN THE FUTURE:

T&G HOW DID YOU DISCOVER YOU HAD A PASSION FOR HAIR? CC The power of transformation. I never forgot that feeling of being in someone’s chair and leaving the salon feeling like a brand new woman. The experience of a good cut and colour is something that is indescribable until you’ve experienced it.

T&G WHICH TONI&GUY ACADEMY DID YOU ATTEND? CC Santa Monica, CA.

T&G WHY TONI&GUY HAIRDRESSING ACADEMY? CC I was drawn to the imagery of the haircuts, the edgy style.

T&G HOW DID AN EDUCATION WITH TONI&GUY PREPARE YOU IN STARTING YOUR CAREER? CC It gave me the tools to start immediately. I was able to cut hair, I started cutting everyone and anyone’s hair I could get my hands on, even while I was in school.

T&G DO YOU HAVE ANY ADVICE FOR ANYONE WANTING TO BEGIN A CAREER IN HAIRDRESSING? CC Don’t settle, put in 120% everyday. The more you put in the more you get out of this career, so work hard every day and set clear goals.

T&G IF YOU CAN GIVE YOUR YOUNGER SELF ONE PIECE OF ADVICE, WHAT WOULD IT BE? CC Don’t let the growing process stress you out, every step you take will lead you right where you belong.

T&G WHERE DO YOU SEE YOURSELF IN 5–10 YEARS? CC I am focused on being better. Everyday better than the day before.

This applies to every aspect of my life. I want to be the best colourist, the best wife, the best friend, the best. I am focused on perfecting my craft.

T&G WHAT IS ONE TREND YOU NEVER WANT TO SEE MAKE A COMEBACK? CC Everything seems to come back, so I can’t say I wont change my mind about it when it happens.

T&G IF YOU HAVE THE OPPORTUNITY TO MAKE OVER ANY ONE

PERSON, DEAD OR ALIVE WHO WOULD IT BE AND WHY? WHAT MAKEOVER WOULD YOU GIVE THEM? CC It isn’t about the makeover but would be an honor to do her hair, Japanese artist, Yayoi Kusama. Doing someone’s hair is an intimate and special place where you are able to get to know them personally, it would be an inspiration to get to know Yayoi.

T&G WHAT IS YOUR FAVORITE QUOTE/WORDS TO LIVE BY? CC Postive Mind~Positive Vibes~Positive Life ­—JEFF BRYAN

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DIGITAL

ELISA FISCHER AND ANTHONY MASCOLO

TIGI TALK

THE JOY OF SUMMER!

WITH ELISA FISCHER GM, TIGI—THE AMERICAS I hope you are all enjoying a fabulous summer...We’re in the final stretch before World Release and I first want to CONGRATULATE all the winners of the retail contests that have been taking place across the country. I look forward to meeting you all in Vegas and more importantly, thank you for your commitment to and support of TIGI. For those who haven’t yet gotten their tickets, don’t forget to visit us at www.tigiusworldrelease.com. It is sure to be an unforgettable few days with Anthony and the International Creative Team.

This summer is HOT with NEW products: NEW copyright colour shades perfect to maintain and enhance summer hair, NEW innovative products from Bed Head for Men and what will be a new cult favorite: JOYRIDE Texturizing Powder Balm.

WE’RE ADDING 6 NEW GOLD & COPPER SHADES JUST IN TIME FOR SUMMER! 5 GLOSS SHADES: 5/4, 8/30, 8/34, 10/03 & 10/32 1 CREATIVE SHADE: 9/03

As I’m sure many of you have noticed, men are spending much more time on looking good (lucky for us!). We’re ensuring we‘re able to meet all the needs of your male clientele by introducing the first professional shampoo to use activated charcoal for purification: Wise Up Scalp Shampoo and Slick Trick Pomade, giving firm-hold and an inspired high shine finish.

And coming in September (but you will be lucky enough to experience before then) for THRILL SEEKERS ONLY: NEW JOYRIDE TEXTURIZING POWDER BALM! This one-of-a-kind, versatile styler has been 3 years in the making and was inspired by skin-care primer ingredients, known for creating a brilliant base. Use it on wet or dry hair and take hair on a joyride. And stay tuned for our social media campaign #hairthrills. I can’t wait to see what thrills you!

Looking forward to seeing you at World Release and if I miss you, see you in October at the TONI&GUY Creative Release and Photographic Awards!

All the best, Elisa

SOUNDTRACK TO MY LIFE “These are the songs that touch my soul and are quoted­—if not sung—daily.”

MINDY MOSCA REGIONAL DIRECTOR MASSACHUSETTS/ RHODE ISLAND ACADEMIES

NEVER GIVE UP ­— YOLANDA ADAMS GREATEST LOVE OF ALL ­— WHITNEY HOUSTON DON’T STOP BELIEVING ­— JOURNEY IT’S A BEAUTIFUL DAY ­— U2 THE SHOW MUST GO ON ­— QUEEN

Mindy has been, in her words, blessed to be with the TONI&GUY family for ten of her twenty-six years in the beauty industry. It is with great passion and humor that she leads and inspires the students and staff of the Rhode Island and Massachusetts Academies. When she is not in her Regional Director role, you will find her getting her mommy on.

RIGHT NOW ­— VAN HALEN LET IT GO ­— IDINA MENZEL WHEN YOU BELIEVE ­— MARIAH CAREY / WHITNEY HOUSTON CRAZY TRAIN ­— OZZY OSBOURNE TRUE COLORS ­— CYNDI LAUPER ROCK OR BUST ­— AC/DC SOMEWHERE OVER THE RAINBOW ­— JUDY GARLAND THE CLIMB ­— MILEY CYRUS

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DIRECTORY TONI&GUY SALON LOCATIONS ARIZONA ARROWHEAD TOWNE CENTER

7700 W. ARROWHEAD TOWNE CENTER, STE. 1010. GLENDALE, AZ 85308 623.487.8200

CHANDLER FASHION CENTER

3111 W. CHANDLER BLVD, STE. 2210. CHANDLER, AZ 85226 480.963.7171

SAM HUGHES PLACE

446 N. CAMPBELL AVENUE, STE. 160.TUCSON, AZ 85719 520.624.2722

SAN TAN VILLAGE

2200 E. WILLIAMS FIELD ROAD, STE. 119. GILBERT, AZ 85295 480.812.1955

SCOTTSDALE FASHION SQUARE 7014 E. CAMELBACK ROAD, STE. 1244 SCOTTSDALE, AZ 85251 480.946.9550

TUSCON MALL

4500 N. ORACLE ROAD, STE. 331 TUCSON, AZ 85705 520.408.1555

CALIFORNIA IRVINE SPECTRUM

717 SPECTRUM CENTER DRIVE IRVINE, CA 92618 949.341.9080

NEWPORT BEACH - FASHION ISLAND 1165 NEWPORT CENTER DRIVE NEWPORT BEACH, CA 92660 949.721.1666

THE SHOPS AT MISSION VIEJO 926 THE SHOPS AT MISSION VIEJO MISSION VIEJO, CA 92691 949.347.8288

CROSSROADS UPLAND *COMING SOON* 1883 CAMPUS AVENUE UPLAND, CA 91784 909.981.2412

DISTRICT @ TUSTIN LEGACY *COMING SOON* 2837 PARK AVENUE TUSTIN, CA 92782

COLORADO PARK MEADOWS

8405 PARK MEADOWS CENTER DRIVE, STE. 1021 LITTLETON, CO 80124 303.706.9626

PROMENADE SHOPS @ BRIARGATE 1605 BRIARGATE PARKWAY STE. 123 COLORADO SPRINGS, CO 80920 719.266.9277

CONNECTICUT GREENWICH AVENUE *COMING SOON* 181 GREENWICH AVENUE GREENWICH, CT 06830 203.869.4500

FLORIDA INTERNATIONAL PLAZA

2223 N. WEST SHORE BLVD, STE. 103 TAMPA, FL 33607 813.313.4909

GEORGIA NORTH POINT MALL 1097 NORTH POINT CIRCLE ALPHARETTA, GA 30022 678.624.9860

PERIMETER

4400 ASHFORD-DUNWOODY ROAD NE, STE. 2305 ATLANTA, GA 30346 770.510.4460

TOWN CENTER AT COBB 400 BARRETT PARKWAY, STE. 268 KENNESAW, GA 30144 770.423.0274

IDAHO PORTICO

3223 E. LOUISE DRIVE, STE. 110 MERIDIAN, ID 83642 208.884.8758

NEW JERSEY MAXWELL PLACE

1125 MAXWELL LANE, STE. 4A HOBOKEN, NJ 07030 201.876.2735

TEXAS - DALLAS/FT WORTH DALLAS GALLERIA

13350 N. DALLAS PARKWAY, STE. 2050 DALLAS, TX 75240 972.991.7992

HILLCREST CROSSING 8611 HILLCREST ROAD, STE. 170 DALLAS, TX 75225 214.696.3825

NORTHPARK

8687 N. CENTRAL EXPRESSWAY, STE. 2326 DALLAS, TX 75225 214.750.0067

PARKS AT ARLINGTON

3811 S. COOPER STREET, STE. 1098 ARLINGTON, TX 76015 P. 817.784.0922

PRESTON PARK

1900 PRESTON ROAD, STE. 199 PLANO, TX 75093 972.202.5550

SOUTHLAKE

1520 E. SOUTHLAKE BLVD. SOUTHLAKE, TX 76092 817.310.3886

STONEBRIAR CENTRE

2601 PRESTON ROAD, STE. 2072 FRISCO, TX 75034 469.633.1321

WORCESTER

6 PARK AVENUE WORCESTER, MA 01605 508.756.6060

VILLAGE AT FAIRVIEW 166 FOUNTAIN COURT FAIRVIEW, TX 75069 972.549.4070

VISTA RIDGE

2401 S. STEMMONS FREEWAY, STE. 1068 LEWISVILLE, TX 75067 972.315.8950

WEST 7TH

2908 CROCKETT STREET FORT WORTH, TX 76107 817.870.2617

TEXAS - OUTSIDE DALLAS/FT WORTH BARTON CREEK

2901 CAPITAL OF TEXAS HIGHWAY, STE. H01B AUSTIN, TX 78746 512.327.2767

NEW MEXICO ALBUQUERQUE

2201 UPTOWN LOOP ROAD NE, STE. F ALBUQUERQUE, NM 87110 505.866.4489

PENNSYLVANIA ERIE

930 PEACH STREET ERIE, PA 16501 814.452.1900

ALLENTOWN

1921 UNION BLVD. ALLENTOWN, PA 18109 610.437.4626

HILL COUNTRY GALLERIA

AMBLER

BAY COLONY TOWN CENTER

PHILADELPHIA

2875 SOUTH GULF FREEWAY LEAGUE CITY, TX 77573 832.226.5053

9902 E. ROOSEVELT BLVD. PHILADELPHIA, PA 19115 215.490.9800

FIRST COLONY

STROUDSBURG

16535 SOUTHWEST FREEWAY, STE. 1020 SUGARLAND, TX 77479 281.242.1515

100 N. 8TH STREET STROUDSBURG, PA 18360 732.982.8592

HOUSTON GALLERIA

RHODE ISLAND

12800 HILL COUNTRY BLVD, STE. 140 BEE CAVE, TX 78738 512.263.2736

5015 WESTHEIMER, STE. 2290 HOUSTON, TX 77056 713.871.9340

LA CANTERA

15900 LA CANTERA PARKWAY, STE. 25120 SAN ANTONIO, TX 78256 210.877.0413

TORONTO - CANADA CUMBERLAND

128 CUMBERLAND STREET TORONTO, ON M5R 1A6 416.920.7775

TONI&GUY ACADEMY CAMPUSES ARIZONA SCOTTSDALE

8939 E. INDIAN BEND ROAD, STE. B2 SCOTTSDALE, AZ 85250 480.270.5250

CALIFORNIA SANTA MONICA

1358 5TH STREET SANTA MONICA, CA 90401 310.451.0101

COSTA MESA

3400 BRISTOL STREET COSTA MESA, CA 92626 949.734.4044

MANTECA

1019 S. MAIN STREET MANTECA, CA 95337 209.824.8000

MODESTO

3600 SISK ROAD, STE. 5E MODESTO, CA 95356 209.521.1000

SAN JOSE *COMING SOON*

50 E. BUTLER PIKE AMBLER, PA 19002 215.643.5994

CRANSTON

1400 OAKLAWN AVENUE CRANSTON, RI 02920 401.463.3633

TEXAS DALLAS

1921 PRESTON ROAD, STE. 2022 PLANO, TX 75093 972.810.6750

KELLER

1185 S. MAIN STREET KELLER, TX 76248 817.697.3037

WASHINGTON SEATTLE

18336 AURORA AVENUE N, STE. 103 SHORELINE, WA 98133 206.542.1111

BELLINGHAM

1411 RAILROAD AVENUE BELLINGHAM, WA 98225 360.676.8444

TONI&GUY CORPORATE OFFICES CALIFORNIA TONI&GUY MDR STUDIO 4052 DEL REY AVENUE, STE. 108 MARINA DEL REY, CA 90292 310.773.9057

TEXAS TONI&GUY DALLAS OFFICE + WAREHOUSE 4251 KELLWAY CIRCLE ADDISON, TX 75001 972.931.1567

2200 EASTRIDGE LOOP, STE. 1004 SAN JOSE, CA 95122 510.209.0212

COLORADO COLORADO SPRINGS

5125 N. ACADEMY BLVD. COLORADO SPRINGS, CO 80918 719.390.9898

CONNECTICUT NEWTOWN

99 S. MAIN STREET, STE. 3 NEWTOWN, CT 06470 203.426.8770

FLORIDA JACKSONVILLE

8206 PHILIPS HIGHWAY, UNIT 33 JACKSONVILLE, FL 32256 904.398.0502

GEORGIA ATLANTA

1355 ROSWELL ROAD, STE. 150 MARIETTA, GA 30062 770.565.3285

IDAHO COEUR D’ALENE

410 W. NEIDER AVENUE, STE. B COEUR D’ALENE, ID 83815 208.664.0541

BOISE

7709 W. OVERLAND ROAD, STE. 100 BOISE, ID 83709 208.429.8070

MASSACHUSETS BRAINTREE

727 GRANITE STREET BRAINTREE, MA 02184 781.428.3099

47

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10

DEVON RAY’S

TOP

most favorite things

I love my wedding ring! It reminds me every day that I actually found my red headed dream man

HGTV inspires and calms me.

Watching it is a great way to relax and get great decorating ideas.

Angel perfume by Thierry Mugler. The smell of this stuff makes me so HAPPY

Hourglass liquid lipstick is so rad. This orange shade makes me feel so cool & it lasts the ENTIRE day.

DEVON BEGAN HER CAREER AS A STUDENT AT THE TONI&GUY HAIRDRESSING ACADEMY— DALLAS CAMPUS IN 2001. Following graduation, she began working for the company as a stylist at the Sherry Lane and Northpark locations. During her time at these salons, Devon became part of the leadership team as Assistant Salon Director and Salon Education Director. Her creativity has allowed her to maintain her role as an integral part of the Senior Artistic Team, in addition to traveling and teaching advanced classes to hairdressers around the country. In 2003, after recognizing her passion for teaching, Devon obtained her instructor’s license and began teaching at the Dallas Campus. Soon after, Devon became the Academy Education Director, and eventually Academy Director. Devon is currently a Regional Education Director living in Dallas with her dreamy ginger husband and their two cats—Wyatt (his) and Mr. C.A.T. (cute and tough) (hers).

My mom’s Cuban food is to die for! Ropa vieja with black beans & rice—it is garlicky goodness.

Target! I can never leave Target without spending the majority of my paycheck.

TIGI brow- my brows are blonde and basically non existent so TIGI brow really helps me frame my hypnotizing hazel eyes

CL SSICS CLASSICS Collection. Being a part of the CLASSICS was a dream come true!

48

• STRUT

Massage Envy. This is a must for all my fellow hairdressers.

TIGI Copyright Colour True Light. You can NEVER be too blonde.

TH S

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This advertisement and the franchise sales information contained herein do not represent an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. We are not directing the communications on this advertisement to the residents of any of those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee that complies with applicable law. New york notice: this advertisement is not an offering. An offering can only be made by a prospectus filed first with the department of law of the state of new york.

Such filing does not constitute approval by the department of law. Minnesota notice: TONI&GUY Hairdressing Academy franchise, LP is registered in minnesota and has been assigned registration number 7209.

50 •TONI&GUY STRUT Hairdressing Academy franchise, LP, 2311 Midway Road, Carrollton, Texas 75006; TONI&GUY Hairdressing Academy company, llc, 2311 Midway Road, Carrollton, Texas 75006