STRUT spring 2015

STRUT

SPRING 2015

A PUBLICATION OF

SHARAYAH GOES TO HOLLYWOOD T&G SUCCESS STORY: PATRICIA MORALES STRUT STYLE, TRENDS & RUNWAY UNDER TONI&GUY

RETAIL CONTEST WINNER

LETHAN OLVERA

RETAIL CONTEST GRAND PRIZE WINNER:

LETHAN OLVERA

Grand prize winner in our recent TIGI retail contest, Lethan Olvera, who also happens to be a franchise owner for San Tan Village, had the opportunity to fly to LA to work alongside Zak Mascolo on this cover shoot for STRUT. Here, Lethan gives us a step-by-step on this refreshing short graduated bob and gives us a little insight into what makes this successful salon owner and stylist tick.

WHAT IS ONE OF YOUR GREATEST DEFINING MOMENTS WITHIN THE INDUSTRY? Opening my first TONI&GUY Hairdresing salon in Gilbert, Arizona (San Tan Village).

THECUT

LETHAN BREAKS DOWN THIS LAYERED GRADUATED BOB HE GAVE OUR MODEL IN JUST 6 STEPS

2 Continue DFP cutting onto a stationary 45°.

3 Layer the top with a 1" profile section cutting from short to long.

4 Take pivoting DFP utilizing an inversion technique and cut onto your guide.

6 Finish with Bed Head, Head Rush Shine Spray.

WHAT’S YOUR STRATEGY FOR SELLING RETAIL? Educate your clients and utilize the DIY, always remember an opportunity missed today is never gained tomorrow!

IF YOU WERE A BOX OF CEREAL, WHAT WOULD YOU BE AND WHY? Frosted Flakes because Tony the Tiger said they’re grrrrreat!!

WHAT 3 ITEMS WOULD YOU TAKE TO A DESERT ISLAND OTHER THAN FOOD AND WATER? My three partners Sabio, Carlito, and Crystal.

WHAT IS YOUR FAVORITE QUOTE? “Nobody cares how much you know, until they know how much you care.”

WHICH SUPER POWER WOULD YOU LIKE TO HAVE? Teleportation WHAT ADVICE DO YOU HAVE FOR OTHER HAIRDRESSERS THAT WANT TO TAKE IT TO THE NEXT LEVEL? Dream big! Pursue your dreams with relentless consistency!

WHAT DOES TONI&GUY MEAN TO YOU? TONI&GUY to me, is the meaning of a creative family that inspires each other unlike most salon environments ours is an example of ultimate team work!

WARDROBE PROVIDED BY @THISISAUST

5 Blow dry and finish with personalizing.

IS THERE A CITY THAT INSPIRES YOU IN TERMS OF HAIRSTYLE AND BEAUTY? London, The birthplace of TONI&GUY.

PHOTOGRAPHY GUY MOKIA

1 Take diagonal forward parting (DFP) and establish your graduation with a 45° elevation cutting to decrease in length.

WHO WAS YOUR INSPIRATION TO PURSUE YOUR DREAMS? My inspiration comes from wanting to be a great example for my son and daughter.

My drive on a daily basis also comes from the people around me: my team. My goal is stay focused and not let them down!

MAKEUP STEPHANIE ELOISE

WHAT ARE YOUR FAVORITE HAIR PRODUCTS? S Factor would have to be my favorite product line. Simply because our San Tan Village team won the first S Factor contest!

HAIR LETHAN OLIVERA

DID YOU ALWAYS KNOW YOU WANTED TO GET INTO THE HAIR BUSINESS? I started cutting my own hair as a young man about 12 years old. When I graduated high school, instead of the Marine Corps, I went to hairdressing school!

TONI&GUY & Behindthechair.com Editor’s Choice Award WINNERS! AND 20TH ANNUAL

ASHLEY ALDERMAN Student, Santa Monica

LAURA SIDERS

YVONNE MASCOLO JEREMIAH JOHNSON

Student, Dallas

Instructor, Dallas

Stylist, San Tan

At the 19th Annual TONI&GUY Photographic Awards there were four new awards and four incredibly excited winners. For the the first time, BTC and TONI&GUY teamed up to create the BTC Editor’s Choice Awards. For this competition, BTC Founder, Mary Rector-Gable, named the best of the best. She chose four winners, two seasoned salon stylists and two academy students. The winners were flown to LA for an exclusive photoshoot under the direction of Zak Mascolo and produced and styled by Caroline Mascolo. As if that weren’t enough, they were coached and mentored by Art Team Stylists, Lindsay Baker and Laura Pease. Here’s the result of their incredible work!

See the winners in action!

OCTOBER 25, 2015

INTERCONTINENTAL DALLAS, 15201 DALLAS PARKWAY, ADDISON, TX 75001

RSVP & BOOK YOUR ROOM AT: PHOTOGRAPHICAWARDS.TONIGUY.COM

WE HOPE YOU ALL ARE ON THE ROAD TO YOUR MOST CREATIVE, INSPIRED & PROFESSIONAL LOOKING PHOTOSHOOT YET FOR THE UPCOMING PHOTO AWARDS. HERE ARE 3 TIPS TO HELP YOU GET THERE: 1. GET EXCITED! COME UP WITH A CONCEPT THAT YOU LOVE. THIS IS A PLACE TO GET CREATIVE & HAVE FUN.

LAURA SIDERS

YVONNE MASCOLO

TONIGUY.EDU/BTCVIDEO

SAVE THE DATE FOR THE 20TH ANNUAL PHOTOGRAPHIC AWARDS & CREATIVE RELEASE!

2. IF YOU’RE FEELING STUCK PULL LOOKS FROM YOUR FAVORITE DESIGNERS, MAGAZINES, FASHION BRANDS, ETC. STRIVE FOR YOUR SHOOT TO BE JUST AS STRONG AS THEIRS. 3. DETAILS ARE VERY IMPORTANT FOR A GOOD PHOTOGRAPH. MAKE SURE YOUR WARDROBE, MAKEUP & LIGHTING ARE HELPING YOUR LOOK, NOT TAKING AWAY FROM THE MOST IMPORTANT ACCESSORY, THE HAIR.

SUBMISSION DEADLINE:

MAKEUP GENEVA THOMPSON

JEREMIAH JOHNSON

CATEGORIES

ASHLEY ALDERMAN

PHOTOGRAPHY GUY MOKIA

WARDROBE CAROLINE MASCOLO

JULY 31, 2015

TEAM MEMBER CUT COLOUR AVANTE GARDE TOTAL LOOK TIGI COLOURIST OF THE YEAR MEN’S EDITORIAL MAKEUP HAIRDRESSER OF THE YEAR BTC EDITOR’S CHOICE CUT COLOUR STUDENT CUT STUDENT COLOUR ALUMNI CUT COLOUR

TEAM BEST BEST BEST BEST

SALON TEAM ACADEMY TEAM ART TEAM ACADEMY STUDENT TEAM

STUDENT CUT COLOUR MAKEUP MEN’S FANTASY TOTAL LOOK

FAVORITE HAIR A/W 2015 FASHION WEEK ROUND UP OUR FROM OUR FAVORITE WEEK

TOP KNOTS

With wet finishes to colour pop, folded up-dos and superstar ponytails, Autumn/Winter 2015 Fashion Week’s hair trends are shaping new directions for next autumn. Here we round up the hair styling story.

CREATIVE COLOUR

MARC JACOBS, VICTORIA BECKHAM, BALENCIAGA, MICHAEL COSTELLO

WET LOOK

BADGLEY MISCHKA, GUCCI, LIBERTINE, ASHISH

PONY TAILS

GIVENCHY, PUGLISI, YOHJI YAMAMOTO, ALEXANDER WANG

CHANEL, CARMEN MARC VALVO, PRADA, FENDI

FROM BEGINNING HER CAREER AT A TONI&GUY SALON TO A GLOBALLY RECOGNIZED CELEBRITY STYLIST TO THE STARS; PATRICIA MORALES IS HAVING A MOMENT. WHETHER SHE’S CREATING AN ICONIC “HAIR BOW” FOR LADY GAGA, BRAIDING HAIR HEADPHONES FOR FERGIE, OR GIVING STAR TREK’S ZACH QUINTO A PUNK BLUE STREAK FOR THE MET BALL, PATRICIA IS OFTEN PLAYING WITH NEW IDEAS AND TWISTING OLD CLASSICS. IF THAT WASN’T ENOUGH PATRICIA RECENTLY LAUNCHED A LUXURY HAIR JEWELRY LINE, INCLUDING A COLLECTION OF CROWN JEWELS AND HAIR RINGS WHICH ARE SURE TO TAKE YOUR HAIRSTYLE TO THE NEXT LEVEL. THIS SUPERSTAR STOPPED BY FOR AN EXCLUSIVE PHOTOSHOOT AND SHARED SOME OF HER INDUSTRY INSIGHTS WITH US.

HAIR & JEWELRY PATRICIA MORALES

MAKEUP ELIE MAALOUF

PHOTOGRAPHY KARISSA FORD

ART DIRECTION KRESHNIK KASTRATI

MODEL ALLI CRIPE

WHAT IS YOUR ADVICE TO COSMETOLOGY STUDENTS WHO WANT TO BECOME CELEBRITY HAIRDRESSERS OR START THEIR OWN BUSINESS?

Stay focused. Nothing hard comes easy or else everyone would be doing it.

Stay true to yourself. Be happy. Don’t forget why you are doing this. If you are not happy doing what you are doing then move on. When you do what you love you will never work again. Don’t compete, be inspired!

LADY GAGA’S HAIR BOW IS SO ICONIC, CAN YOU TELL US THE STORY BEHIND THE LOOK? DID YOU LEARN ANYTHING DURING YOUR TIME AT TONI&GUY HAIRDRESSING THAT PREPARED YOU FOR LIFE AS A CELEBRITY HAIRDRESSER AND LUXURY HAIR ACCESSORY DESIGNER? TONI&GUY taught me how to be a freestyle hair artist! They taught me about structure client relations and how to be a team player. They opened my eyes to a whole new world of hairdressing and creativity.

WHERE DO YOU DRAW INSPIRATION FROM WHEN CREATING PIECES FOR YOUR LUXURY HAIR ACCESSORY LINE?

I’m inspired by emotions, music, fashion designers, travel and most of all, different cultures. When starting a new piece, I turn on some loud music, pull out my mood board and get to work. All my work has a lot of meaning and feeling behind it. Each finished product is like a story waiting to be told.

CAN YOU NAME ONE OF YOUR FAVORITE ARTISTS TO WORK WITH AND WHY?

At the moment I have 2 favorite artists that I work with and one is Leona Lewis. I love her personality and her voice is on point all the time. She is a risk taker and a girls girl. KAYA is a new upcoming artist. She is very young with an old soul. A true fashionista with an edge. Both artists have been big supporters of my Jewelry.

I had several concepts in mind for her and the idea of a bow made of hair was one that she was interested in using for the video. Gaga wanted a bow that had more of a Hello Kitty shape and so together, we modified the original idea and created the iconic hair bow seen in the video. Gaga Loved it so much she ended up making it her signature look after the shoot and that’s how it became an Iconic world wide trend.

IS THERE A HAIR TOOL OR PRODUCT THAT YOU JUST CAN’T LIVE WITHOUT?

I can not live with out my ceramic root straightner by Kiss. Along with TONI&GUY Dry Shampoo from the Hair Meet Wardrobe line!!

WHAT HAIR TRENDS SHOULD WE EXPECT TO SEE THIS SUMMER?

The trends I expect to see this summer are more wet finished hair. Sculpted curls, wet looking hair styles. Cindy Crawford 90’s Long Bobs looks with some chunky highlights; with a modern finish.

WHERE CAN WE PURCHASE YOUR GORGEOUS HAIR ACCESSORIES?

You can purchase them online at shoptoniguy.com or patriciamorales.com I am also about to launch in Japan this Spring!

IF YOU COULD IMPART A FEW WORDS OF WISDOM TO FUTURE HAIRDRESSERS, WHAT WOULD YOU TELL THEM ABOUT THE INDUSTRY? Dream big, have a strong stomach! Get ready for a roller coaster ride!

INSTAFAMOUS! HERE’S A FEW OF OUR FAVORITE INSTAS FROM THE TONI&GUY COMMUNITY

WE ARE EXCITED THAT OUR FUTURE PROFESSIONALS WERE RECOGNIZED FOR THEIR HARD WORK AND FOR GIVING BACK TO THE COMMUNITY. -Joe Lirosi, Franchise Owner ABQ Campus

Congratulations to our Albuquerque Academy for being honored best community involvement! Each year Modern Salon recognizes leadership and best practices among cosmetology schools with the support of the American Association of Cosmetology Schools. Hundreds of entries were submitted from cosmetology schools across North America, in eight categories ranging from marketing to placement to school culture.

It was an amazing opportunity working for such a red carpet name like Marchesa. It was an inspiring experience that i will always draw on in the future.

-Megan Chase, Hoboken

KEEP USING #TONIGUYUSA WE WANT TO SEE WHAT THE FAMILY IS UP TO!

Photographic Award Editorial Finalist, Megan Chase from TONI&GUY Hoboken was given the opportunity to work behind the scenes during a photoshoot for Marchesa. The shoot for Marchesa’s Resort Collection focused on the gowns – hair was kept clean and simple to highlight the intricate detail that Marchesa always puts in their designs.

#THE VENICE PROJECT

OFFICIAL SNEAK PEEK OF:

THE NEWEST COLLECTION WAS SHOT IN LEGENDARY VENICE BEACH, CALIFORNIA. IT FEATURES 5 CUT & 5 COLOUR TECHNIQUES AND IS TRULY ONE OF THE MORE CREATIVE COLLECTIONS IN RECENT TONI&GUY HISTORY STRONGLY INFLUENCED BY VENICE BEACH’S ECLECTIC DIVERSITY. CHECK THE HASHTAG #THEVENICEPROJECT ON INSTAGRAM TO SEE EVEN MORE BEHIND THE SCENES IMAGES!

THE BUZZ!

BY DEBBIE WEBSTER

Here we GROW again! In the salon world we are excited to officially announce that we are back in the Canadian market.

Clarissa and Rob Puppo are rejoining the TONI&GUY family as franchisees in Toronto. Their beautiful new salon on Cumberland Street will open May 1st, 2015. Watch out for them at this year’s Photographic Awards - their talented team has won many categories over the years and I am sure they will be contenders again this year.

For employment opportunities please contact Cpupo@toniguy.com We are also excited to announce that our Academy franchise partner Joe LiRossi is branching out and opening a salon in his market of Albuquerque. The salon will open early summer 2015 and will be the first TONI&GUY salon in that market and I am sure will be a huge success just like the Albuquerque Academy. Joe is currently interviewing applicants for Education Director and stylists. For all employment opportunities in Albuquerque please contact Tammy Hintgen she can be reached at Thintgen@toniguy.edu

Piero and Luigi Pirri just recently joined the TONI&GUY family and are currently in the process of converting their beautiful salon in Greenwich, CT to a TONI&GUY salon, with plans to officially open in late spring/ early summer 2015. Piero and Luigi are brothers who have run a very successful salon in Greenwich for the past 20 years, but fell in love with our brand and wanted to be a part of the family.

They are currently interviewing for stylist and technicians to join their new location and can be reached at Ppirri@toniguy.com All TONI&GUY current employees must obtain salon/academy Director and or Franchisee approval prior to applying for employment opportunities.

@DEBBWEBSTER

If you dream of opening your very own TONI&GUY salon or academy one day, please go to TONIGUYfranchise.com and check out our franchise website. To get more information simply fill out the form fill on the website and you will be connected with our franchise specialist team.

Debbie Webster, President

SHARAYAH GOES TO HOLLYWOOD AHHH HOTEL LIFE!

PUTTIN’ ON THE RITZ AT THE RITZ CARLTON

LANDED AT LAX

TALK

With Elisa Fischer GM, TIGI – The Americas

HAPPY SPRING! I know for some of you it has been a long, very cold winter and you have been anxiously awaiting Spring. No matter what your winter, Spring brings with it growth, vacation, holiday celebrations, longer days, warmth, colour and MANY highlights!

Here at TIGI we’re ushering in Spring as we busily get ready to bring our most captivating and popular global event, World Release, back to Las Vegas on August 24 & 25. Many TIGI family members are very busy creating an inspiring, fun, educational and memorable experience for you. Anthony, Thomas and the team can’t wait to bring the show back to Vegas where it all began and are thrilled to have 2 full days to share our inspiration with you. (Although I can’t promise anything, something tells me your very own Zak Mascolo will also make an appearance during the weekend!) TIGI hairdressers from all over the world will come together as we unveil the 2016 Collection, a new educational app, and launch an innovative and unique addition to Bed Head. Also, if you‘re thinking of entering the next TONI&GUY Photographic Awards, we have a class for you! Learn Anthony’s tips and tricks for mastering the perfect image, how to create an unforgettable photo shoot and so much more.

There won’t be any other place in the industry you’ll want to be on August 24-25 than at the Aria Hotel and Casino in Las Vegas and I can’t wait to be there with you! Look for details in your salons and schools on ways you can attend. For more information and to get your tickets today, visit us at www. tigiusworldrelease.com.

Wishing you all a very healthy, happy & colourful Spring!

All the best, Elisa

My name is Sharayah Lee and I am the National Cosmetic Director for TONI&GUY USA. I was recently given a once in a lifetime opportunity, by TONI&GUY and the new manufacturers of TIGI Cosmetics, to travel out to Hollywood to attend the Makeup Artists and Hairstylist Guild Awards. This is like the Screen Actors Guild awards for makeup artists and hairstylists.

I flew in to LAX and was whisked off to the Ritz Carlton Hotel to get ready for the awards. After making myself red carpet ready I was met outside in a limo by Debbie, Zak and Caroline and was headed to the show. The awards were held at Paramount Studios and TIGI Cosmetics was one of the official sponsors. We met the new team behind TIGI Cosmetics for cocktails, Matt Clifton, Krystle Brandl and their head of PR Kara Bosworth - who looked familiar. Turns out she just happens to be the daughter of Jena from The Real Housewives of Orange County!! After a fun night and a huge goody bag later it was back to reality and off to LAX for my flight home.

Thanks again TONI&GUY and TIGI Cosmetics for this amazing opportunity.

FREEBIES ARE ALWAYS A PLUS!

IT’S SHOWTIME!

ARRIVED AT PARAMOUNT PICTURES

POSING WITH THE TIGI COSMETICS TEAM & TONI&GUY BELOW

MAKING OUR WAY TOWARDS THE RED CARPET

MANY THANKS TO THESE 3: DEBBIE, CAROLINE & ZAK KARA BOSWORTH LEFT & KRYSTLE BRANDL RIGHT

Sharayah Lee ’s

8

3

If you have to cry go outside and other things your mother never told you by: Kelly Cutrone- the first GIRL BOSS, I read this book repeatedly during my apprentice program.

TOP 10

MOST

6

FAVORITE THINGS.

TONI&GUY’s National Cosmetic Director, Sharayah Lee began her

career in cosmetics and hairdressing in Huntington, NY. Her love and passion for TONI&GUY education and TIGI Cosmetics was sparked at the first salon she worked in. In 2008 she began her training under accomplished multimedia makeup artist, Christine Martin. Upon completion of the course, Sharayah relocated to Dallas to attend the TONI&GUY flagship academy where she embarked on a whirlwind journey.

She is passionate about bringing hairdressing and cosmetics together, by growing and enhancing cosmetic education throughout the salon & academy divisions. She currently resides in Dallas with her two fur babies Lola & Delilah.

TIGI precision eyeliner pen- My ALL time favorite eyeliner to achieve a perfect cat eye in two easy strokes.

4

2

Starbucks- I can’t start a day or end a day without a tall pike place coffee.

7

9

Spellbound KimonoSpellbound Kimono’s are my staple go to for lightweight layers in the Texas heat

Odesza- My favorite group to jam out to before I start the day.

Pet Head Strawberry Yogurt Leave in Conditioner - Lola & Delilah’s favorite for after bath time blowouts. #crazydoglady

10

5

1

Lola & Delilah- Some people have kids, I have my fur babies.

SOUNDTRACK TO MY LIFE FRED RASULI

FRANCHISE OWNER, MANTECA CAMPUS

01. Ain’t No Sunshine - Bill Withers 02. Bailando - Enrique Iglesias 03. Close To You - Maxi Priest 04. Wayfaring Stranger - Ed Sheeran 05. Suit & Tie -Justin Timberlake 06. Moves Like Jagger - Maroon 5 07. No Ordinary Love -Sade 08. Speed The Collapse - Metric 09. Trouble - Ray Lamontagne 10. Valerie ft. Amy Winehouse - Mark Ronson 11. Without You Ft. Usher - David Guetta 12. Just Say I Love Her - Dean Martin

#STRUTONTHESTREET @RACHELBOROFF

Ricochet Collection- I loved learning these fun haircuts while in hair school!

AARON SESKIN, FRANCHISEE TOWN CENTER AT COBB & PERIMETER

Tokyo Dark Excessa light patchouli and tobacco blend with blood orange, my go to perfume.

Matisse Nugent Pony hair Ankle Boot- My comfy go to booties for long days in the salon and on shoots.

NOTES FROM BRUNO For this current issue of STRUT, I would like to take the opportunity to thank some of my team for all of their help and support: First, a big thank you to the TONI&GUY management team based in our Dallas office. A special thanks to Lily and Samantha for helping us keep our company owned salons fully staffed by working closely with our education team. To all of the Artistic Directors under Zak’s creative guidance, thank you for helping us maintain the high quality hairdressing we are known for. Thank you to Kate and the Artistic Directors for spreading product knowledge throughout the organization so we can increase our retail sales and knowledge. Thank you to Caroline and her team of Noura, Jeff, Fianna, Breanna,and Kienan for all of their hard work towards our marketing and social media initiatives. Zoe, thank you for executing and implementing Zak’s CLASSICS Collection in our academies and salons. Kent, thank you for overseeing all of our company owned schools. Massimo, congratulations on the introduction of your beautiful new furniture line at 2015 Long Beach show.

A special thanks to Paul Joseph for consistently motivating our students to be the very best they can be. Gordon, you have been a valuable addition to the team over the past few years. You have been a tremendous support in handling the leases, remodeling, new construction, as well as supporting Debbie with the franchise growth. Thank you Kimber for consistently provoking TONI&GUY to do things in the right way and for keeping an eye out for all legalities so we don’t derail!!! Also, thank you to your brilliant HR and payroll team for making sure our team is paid and our staff taken care of.

Thank you Marcus and our Accounting Department for giving us the financial reports that help us to make good business decisions. Thank you Jason and the IT team for keeping us all connected and for keeping our network up and running 24/7. Marci, thank you for leading such a great team for the warehouse operations. Brittany, thank you for all you do supporting not only Debbie but the executive team and helping us to coordinate our shows. Last but not least- Thank you Debbie for being prolific at your job. Not only do you consistently execute to the max but you have motivated the growth and reinvention of the “new” TONI&GUY. I am the luckiest CEO. I have an incredibly loyal and fantastic team.

@TONIGUYWORCESTER

BRUNO MASCOLO, CEO

TAG @TONIGUYUSA AND USE #STRUTONTHESTREET IN A PHOTO WITH THIS ISSUE OF STRUT FOR A CHANCE TO BE FEATURED!

PS. Thanks to Camerina for looking after our team in Dallas, as well as myself and Debbie when we visit.