STRUT May/June 2013

A PUBLICATION OF MAY/JUNE 2013

HOT

HAIR

CHALKING

NEW YORK

FASHION

CELEBRATES

Y E A R S

E S T .

STRUT STYLE, TRENDS & RUNWAY UNDER TONI&GUY IMAGE PROVIDED BY COLORSMASH

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TONIGUY.COM

ON APRIL 3, 2013, DESIGNER COREY LYNN CALTER RE-LAUNCHED HER NAMESAKE LINE IN HER FALL 2013 PRESENTATION ENTITLED “SMOKE & FLOWERS.” THE EVENT TOOK PLACE AT THE JANE HOTEL IN NYC AND WAS HOSTED BY ACTRESS AND FASHION MUSE, NORA ZEHETNER. TOP NYC EDITORS, STYLISTS AND BLOGGERS GATHERED TO TOAST THE RE-BRANDED LINE, NOW KNOWN AS COREY, AND CONGRATULATE THE DESIGNER ON HER 12 YEARS OF SUCCESS THUS FAR. COREY TURNED TO TONI&GUY TO PROVIDE EXPERT STYLING TO COMPLIMENT HER COLLECTION RELEASE. TONI&GUY EDITORIAL DIRECTOR, WHITNEY BLISCHKE, COLLABORATED WITH THE DESIGNER ON THE SOFT WAVED STYLES AND LED THE TEAM TO EXECUTE THE LOOKS FLAWLESSLY. WE CAUGHT UP WITH WHITNEY TO GET THE INSIDE SCOOP ON THE PRESENTATION AND ALL THE HAIR DETAILS.

NEW YORK FASHION WHAT WAS THE INSPIRATION FOR THE HAIR? The inspiration for the collection this year was definitely focused on a fashion savvy professional girl who can go from day to night and have the transition be seamless and easy. She is feminine, but edgy and her look is never forced. The hair likewise embodied the girl and her lifestyle. Our concept for the hair was that it could possibly have been in a bun all day and then she pulled it out, and ran her fingers through it, resulting in undone waves for the evening.

TONI&GUY EDITORIAL DIRECTOR, WHITNEY BLISCHKE AND DESIGNER, COREY LYNN CALTER

HOW DID YOU EXECUTE THE LOOKS? Executing the hair was not quite as effortless as the description of the inspiration. First we sub-sectioned the hair and created a rope braid. Then we prepped the hair with dry shampoo and salt spray. Next we locked in the braid pattern with heat from the blow dryer to create a really loose soft wave. We used a variety of curling iron sizes to create more defined waves on the top of the hair. The real key to the look was in the prep utilizing the salt spray and dry shampoo to add hold and texture. We used very little product to finish the looks, just light hair spray and shine spray where needed.

HOW DOES A PRESENTATION DIFFER FROM A RUNWAY SHOW? A presentation or installment differs from a runway show in that the models tend to linger a bit longer, allowing the editors and buyers to really take in the collection. It tends to be a more selective invite list geared toward those who will purchase the product and promote the brand including editors, stylists and celebrities.

WAS IT EXCITING BEING A PART OF COREY’S BRAND RE-LAUNCH? Working with Corey and her team has always been a pleasure. This is the third time we have worked together. This actual show was a rescheduled event due to Superstorm Sandy. Fashion is an ever-changing business and every moment counts! In those months that passed between dates not only did we change the hair, but the fashion changed as well. Nevertheless, it all came together beautifully, and I look forward to working with Corey again.

CHECK OUT MORE BEHIND THE SCENES & LEARN HOW TO GET THIS LOOK

COLOUR

WARM WEATHER

BEAUTY

EXPRESSION

by Tommy Gomez

HAIR CHALKING CONTINUES TO BE A HOT TREND LENDING ITS COLOURFUL PALATE TO SPRING HAIR. IT IS PERFECT FOR THOSE WHO LIKE TO CHANGE THEIR LOOK FREQUENTLY OR TRY SOMETHING EDGY WITHOUT COMMITMENT. OUR FAVORITE LOOKS INCLUDE COLOURED STRANDS INCORPORATED INTO BRAIDS AND UP-DOS OR FOR THE DARING: CREATING A TEMPORARY OMBRE’.

LOOKING FOR A TRULY ARTISTIC COLOUR EXPRESSION? CHECK OUT YOUR LOCAL TONI&GUY LOCATION FOR HAIR CHALKING SERVICES. A VARIETY OF COLORSMASH HAIR CHALK COLOURS ARE ON OFFER. WE’RE HOT FOR THE NEW SEXY NEUTRALS IN THE NATURALS COLLECTION ESPECIALLY THE FIERY CHILI PEPPER SHADE.

THE WEATHER IS HEATING UP AND IT’S TIME TO ADD AN EASE TO YOUR MAKEUP ROUTINE. NATURAL SHADES DON’T HAVE TO BE BORING WITH THIS LOOK THAT COMBINES BOLD EARTHY GOLD AND GREEN TONES. FROM FLAWLESS SKIN TO EYES THAT POP, THE KEY IS TAKING YOUR TIME TO BLEND THE PRODUCTS COMPLETELY.

BROWS

STEP 1 Fill in brows using TIGI Brow Defining Duo. Depending on heat and humidity, powder is best for a natural and long-lasting brow.

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EYES 2

TONI&GUY PAID ODE TO THE CLASSIC MAKEOVER WITH THE TONI&GUY RISING STAR MAKEOVER PHOTO COMPETITION HOSTED ON THE TONI&GUY FACEBOOK PAGE. OVER 100 HAIR ENTHUSIASTS ENTERED THEIR BEST “BEFORE & AFTER” MAKEOVER PHOTOS FOR A CHANCE TO BE TONI&GUY’S RISING STAR AND WIN A TIGI SESSION KIT VALUED AT OVER $800.

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COMPETITION

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STEP 3 Apply the sparkly brown shadow just under the lower lash line.

STEP 4 Mix TIGI Liquid Enhancer with the gold shade from the shadow quad until creamy. Using the mixture as an eyeliner, create a cat eye with an angled brush.

STEP 5: Finish eyes with a coat of mascara.

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SKIN

ASHLEY ACKLIN

What inspired you most when you were doing the makeover?

I drew inspiration from Miley Cyrus and her edgy undercut for my photo entry. I focused less on copying Miley’s specific haircut and more on creating an equally bold short style variation to fit my model’s preferences. Disconnection, texture, and movement were the keys to my cut.

STEP 1 Apply your foundation starting from the nose, working your way outward.

This technique will help you avoid foundation lines around the face.

STEP 2: Create a highlight on top of your cheekbones using TIGI High Density Shadow in Vanilla.

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STEP 3 Contour cheekbones with TIGI Powder Foundation in two shades darker than your normal shade to create a nice summer glow.

What are you currently doing in beauty?

I’m in the final months of my training at the TONI&GUY Hairdressing Academy in Atlanta. I am very excited to graduate and start my career!

What does it mean to you to be named TONI&GUY’s NEXT RISING STAR? Being named TONI&GUY’s Next Rising Star is a great honor and reminded me that I can do anything that I strive to achieve! I’m now more confident than ever that I have found my niche and I am doing what I love.

STEP 1 Apply TIGI Perfect Eyeliner in Green and blend from lash line to crease creating a smooth smokey eye shadow base.

STEP 2 Utilizing the TIGI High Density Quad Shadows in Posh, pat on the sparkly brown shade from lash line to crease blending into the green eyeliner.

“IT’S ALWAYS EXCITING TO SEE THE TALENT THAT COMES OUT OF COMPETING. I AM SO IMPRESSED BY ALL OF THE ENTRIES. HUGE CONGRATS TO ASHLEY ON HER WELL-DESERVED WIN!” - ZAK MASCOLO, TONI&GUY CREATIVE DIRECTOR

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STEP 2 Define brow area with concealer applied carefully with a lip brush.

NEXT RISING STAR

TONI&GUY NATIONAL CREATIVE DIRECTOR ZAK MASCOLO SELECTED ASHLEY ACKLIN’S MAKEOVER TRANSFORMATION FROM MID-LENGTH BRUNETTE TO PUNKY PINK UNDERCUT AS THE COMPETITION STAND OUT.

TONI&GUY Regional Cosmetics Director

LIPS FINAL LOOK ASHLEY’S WINNING ENTRY

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STEP 1 Finish with a nude lip enhanced with TIGI Glow Blush in Awaken to create a soft lip that compliments your daring eyes!

The Austra CD Feel It, Break It

David Evans

attended the TONI&GUY Hairdressing Academy in London 1988. He returned to the company stateside in 1995 and grew his career to become Salon Manager, Senior Art Team Member, International Creative Team Member, and a partner in the California salons. David’s passion for education led him to the role of TONI&GUY Advanced Academy Director, and he also helped to open the TONI&GUY Santa Monica Academy where he has held the roles of both Academy Director and Education Director. David’s artistic talent also extends to photography and his work has been featured in many TONI&GUY Photographic Award wins. David has also won the TONI&GUY Photographic Award in the Cut Category twice. David is currently the TONI&GUY National Education Director where he grows and supports TONI&GUY academies nationwide helping to raise the standard of hairdressing.

My Harley Davidson Road King It saves me daily from Los Angeles traffic.

Bed Head Stick The OG product and the only one that can get my hair to lay flat.

SP Kiss of Death Snowboard Bindings. They make up for what I lack in technical skills and add massive style points.

My grandfather’s 1950 Harmony Patrician Guitar I can’t play, but it inspires me to learn.

Hemp Milk Latte from Portfolio Café in Long Beach Energy and art all in one cup.

LaChapelle Land Coffee Table Book An inspiration.

The new Hasseblad 60 Megapixel Digital Camera

My Dynalite Photo Set Up Power Pack, 2000 Watt Lamp Heads and 60" Beauty Dish. This set makes everyone look good.

MartinMartin Airbrushed Waxed Italian Cotton Jacket

Bruno

notes from

ACADEMY SUMMIT

This April at the annual TONI&GUY Academy Summit, TONI&GUY celebrated its 50 Year Anniversary.

Academies from all over the nation gathered to learn and share the latest in the education industry.

Highlights included the launch of the TONI&GUY 2.0 App for iPhone and iPad created for TONI&GUY Academy students and a model presentation by Zak Mascolo and the TONI&GUY Artistic Team.

The model presentation celebrated the anniversary through a collection of iconic looks from TONI&GUY’s history including Anthony Mascolo’s legendary veil recreated by Darian Bishop (TONI&GUY Academy Director, Atlanta) and Rachel Brumbaugh (TONI&GUY Academy Director, Costa Mesa). The audience was captivated by the looks throughout history and how TONI&GUY has, and continues, to form global trends in hairdressing.

CELEBRATING 50 YEARS

2013 marks the 50 Year Anniversary of TONI&GUY and as a founding brother it puts new meaning to the phrase: time flies! Founded in 1963 at a single salon in London, our journey has produced a global brand synonymous with quality that includes salons, academies, advanced education, and at one time a leading hair products line.

Complete with its own highs and lows, the company’s story is my personal story.

My father was a hairdresser and his move from Italy to England provided my brothers and me with the opportunity to create our own business. Our history is rich with taking chances, working hard and depending on one another. It is a family business that has extended to include members beyond the Mascolo family who I am united with through ideas and experiences.

TONI&GUY is a collective victory and a vision that has been carried out by many. I am grateful and humbled by these professionals.

For those who know me personally, you know how important it is for me to document milestones and events. By doing so, the event becomes timeless and is easily accessible for reflection. As I look back on the last 50 years and the journey of a business, I can honestly say that life’s sweetest victories come from hard work and are shared with others. Celebrate your journey; learn from your path; keep going and remember your victories when faced with challenges.

Here’s to another 50 years of TONI&GUY and all the individuals who will be a part of its continued legacy.

Bruno Mascolo, CEO