STRUT Nov/Dec 2013

STRUT

A PUBLICATION OF

HOLIDAY 2013

TOP TALENT PHOTOGRAPHIC AWARDS

DIVERT

THE NEW COLLECTION

NY/LA/PHOENIX FASHION WEEK

POWER TONIGUY.COM

STRUT STYLE, TRENDS & RUNWAY UNDER TONI&GUY

COUPLES

WHERE BOUNDARIES ARE PUSHED AND THE CLASSICS ARE RE-IMAGINED. GENIUS IS DRIVEN BY RISK AND RISK REWARDS THE BOLD. Celebrating 50 years of hair, fashion & culture, Zak Mascolo and the TONI&GUY artistic team shift the perspective with three distinct looks complete with cut, colour, make-up and wardrobe to create a fashion-forward collection.

Each technique works in tandem with anti-directional movement, asymmetry, block layering, and graduation to compliment the finished look. This collection was designed for the hairdresser’s creative side, providing salon viability.

THE ELEMENTS OF

strength & anti-direction

MAKE THIS COLLECTION FOR THE HAIRDRESSER WHILE MAINTAINING SALON VIABILITY. - ZAK MASCOLO, CREATIVE DIRECTOR USA

CUT HORIZONTAL GRADUATION IS UTILIZED TO BUILD WEIGHT THROUGHOUT THE PERIMETER WHILE THE INTERNAL LAYERING PATTERN IS INDEPENDENTLY DISCONNECTED IN ORDER TO CREATE AN ANTI-DIRECTIONAL FEEL. COLOUR ASYMMETRIC DIMENSIONAL COLOUR IS ACHIEVED WITH OFFSET ZIG ZAG SECTIONS AND UNDER COLOUR PLACEMENT CREATING A BEAUTIFUL SPIN ON DIMENSIONAL COLOUR.

CUT SHORT VERTICAL GRADUATION IN THE OCCIPITAL REGION ESTABLISHES A CONTOURED SILHOUETTE WHILE THE HORIZONTAL LAYERING PATTERN BUILDS WIDTH THROUGHOUT THE SHAPE. A STRONG, HIGHLY TEXTURED FRINGE IS CREATED BY ALTERNATING THE ANGLE OF THE BLADE WHILE ESTABLISHING A SQUARE LINE. COLOUR INTERIOR PLACEMENT ADDS MOVEMENT TO THE SHAPE BY UTILIZING ZIG ZAG PARTINGS THROUGH THE INTERIOR, ALTERNATING COLOURS AND PATTERNS. BLOCK COLOURING THE FRINGE AND UNDERNEATH ADDS DEPTH TO THE OVERALL LOOK.

CUT DISCONNECTED INTERNAL LAYERING ESTABLISHED JUST BEHIND THE EARS CREATES A LIGHT AND AIRY TEXTURE THROUGH THE SIDES, MOVING FLUIDLY OVER THE DISCONNECTED FRONT HAIR LINE. A STRONG SQUARE FRINGE IS ESTABLISHED UTILIZING A SHALLOW POINT CUT FOR A SOFT TEXTURE. COLOUR UNDER COLOUR AND HIGHLIGHT PLACEMENT IS ACHIEVED IN THIS TECHNIQUE WITH CURVED DIAGONAL BACKS INTO AN ALMOND SHAPE; CREATING MAXIMUM DEPTH THROUGH THE UNDERNEATH WHILE GRADUALLY GETTING LIGHTER.

ONIQUE LOLA

IN 2013, TONI&GUY CELEBRATED THE 18TH ANNUAL PHOTOGRAPHIC AWARDS, SPOTLIGHTING THE INCREDIBLE TALENT OF THE CREATIVE TEAMS IN THE TONI&GUY FAMILY AROUND THE COUNTRY.

TONI&GUY STUDENTS, STYLISTS, TECHNICIANS, ACADEMY TEAMS AND SALON TEAMS COMPETED TO SHOW THEIR BEST WORK WITH HOPES OF WINNING THE “BEST OF” CATEGORIES, AND ALL TEAMS SOUGHT TO TAKE THE COVETED HAIRDRESSER OF THE YEAR AND TIGI COLOURIST OF THE YEAR TITLES.

THE ANNUAL AWARDS SHOWCASE THE TALENT OF TONI&GUY THROUGH POWERFUL AND CREATIVE IMAGERY THAT HAS INSPIRED THE ENTIRE COMPANY. ALL OF THOSE WHO PARTICIPATED GAINED VALUABLE EXPERIENCE THROUGH THEIR PROCESS OF SEEKING INSPIRATION, CONCEPT CREATION AND BRINGING THEIR VISIONS TO LIFE IN ORDER TO PUT THEIR BEST WORK FORWARD.

“I FEEL SO FORTUNATE TO BE PART OF A COMPANY THAT LETS US GET CREATIVE AND MORE ARTISTIC. THAT REALLY INSPIRES ME, AND HELPS ME INSPIRE OTHERS ON WHAT WE DO!” RACHEL BRUMBAUGH

2013 HAIRDRESSER OF THE YEAR

HAIRDRESSER OF THE YEAR RACHEL BRUMBAUGH

BEST ACADEMY TEAM COSTA MESA

BEST ART TEAM CALIFORNIA

BEST SALON TEAM

MAKEUP AMY MELGAARD

PERIMETER

STUDENT TOTAL LOOK

PEOPLES CHOICE

TRACY NGUYEN

IVONNE BRAN

CUT

EDITORIAL

GINA MA

GINA MA

MENS

COLOUR

GWAN CHOW

KRISTIN COLGLAZIER

AVANT GARDE RACHEL BRUMBAUGH

TOTAL LOOK

STUDENT FANTASY

AARON SESKIN PRISCILLA KERN ANNA BRYANT

KEVIN HARDY

Phoenix

Phoenix

Phoenix L.A.

New York

Phoenix

CATWALK CREATIONS NY / LA / PHOENIX FASHION WEEK

TONI&GUY TEAMS HIT THE RUNWAY TO SHOWCASE TOP TRENDS ALONGSIDE TOP DESIGNERS Phoenix

New York

TONI&GUY Academy students and salon stylists are highly sought after when fashion week is on the horizon. Various production companies throw elaborate shows to collaborate with up and coming designers and the buzz is contagious. This is a win-win partnership for our students, stylists and the designers. The pace and energy behind the runway provides real life hands on experience. Based on the designers’ vision and our teams coveted skills, a mood board is set and their garments and creations are enhanced by our talent.

L.A.

This year, TONI&GUY was the official hair sponsor of Phoenix Fashion Week sending teams to over 27 shows, as well as academy students beautifying Fashion Week guests at the Style Villa with a Braid Boutique.

At Los Angeles Fashion Week, our teams were again behind the scenes with our last show featuring designers such as Puey Quinines, Karina Copado, Maya Hansen and Flemings Couture; and at New York Fashion Week, our stylists from TONI&GUY Maxwell Place presented models with the beautiful designs of Gregory Parkison’s new line.

From latex gowns and provocative swimwear, to everyday menswear and women’s designs, our TONI&GUY team has seen and done it all.

L.A. Fashion Week photos by Aaron Watkins / Phoenix Fashion Week photos by Jazmine Graza

New York

Phoenix Phoenix

L.A.

Phoenix

L.A.

Phoenix

New York

New York

POWER

COUPLES

THEY WORK TOGETHER, THEY LIVE TOGETHER. THESE MODERN COUPLES ARE POWERFUL FORCES BEHIND THE SUCCESS OF TONI&GUY. BALANCING WORK AND ROMANCE HAS NEVER BEEN SO STYLISH! GORDON + DEBBIE “Working together is amazing. When Gordon came on board with TONI&GUY full time, it strengthened our relationship as now we are actively working on the same goals, both personally and professionally To us, a power couple is a couple where neither one depends on the other for their feeling of self worth. It’s a relationship between two people who are equally as cool as each other.”

KENNY + LENORE “We make a great team because we both have a deep level of commitment to everything in our life, including each other.

Gordon Webster Real Estate Construction Project Manager Debbie Webster Co-President

Everyone in this company is so driven by the success of the brand that we think it is the journey and goals achieved with the TONI&GUY team that motivates us as a couple professionally. Personally it is being with our family that helps us maintain the balance.”

Kenny Gibson Co-President Lenore Gibson Vice-President

ZAK + CAROLINE “We live and breath TONI&GUY, it’s in our blood…literally.

We are constantly finding ways to support each other by learning to divide and conquer, and support each other’s strengths. We have become masters of teamwork both at the office and at home.”

Zak Mascolo Creative Director, USA Caroline Mascolo Fashion & Marketing Director

AUSTIN + SAMANTHA “We consider a power couple to be two people taking initiative and working together towards a common goal.

We motivate each other daily by being faithful and honest with one another.”

Austin Finley Regional Creative Director Samantha Finley National Creative Director

BEDAZZLED EMBELLISHMENTS HOLIDAY ACCESSORY MUST-HAVES

1

BY CAROLINE MASCOLO, TONI&GUY FASHION & MARKETING DIRECTOR

2

3

BECAUSE A GIRL CAN SIMPLY NEVER HAVE ENOUGH… 1. River Island Black Crystal Spike Necklace (riverisland.com) $70

4

2. Accessorize Ultimate Disco Chandelier Earrings (us.accessorize.com) $29 3. Nasty Gal Marquis Ear Cuff (nastygal.com) $20 4. Nasty Gal Ice Cold Collar (nastygal.com) $38 5. Beau Couture Garden Green Drop Down (beaucouture.com) $36 6. Nordstrom Natasha Couture Collar Necklace (shop.nordstrom.com) $48

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5

7. Francesca’s West Hollywood Beaded Clutch (francescas.com) $38 8. ASOS Deepa Gurnani Ornate Bar Bun Surround (us.asos.com) $39 9. French Connection Cassie Clutch (usa.frenchconnection.com) $68 10. River Island Blue Gem Stone Hand Accessory (riverisland.com) $24

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12

12. BCBG Metallic Stone Statement Necklace (bcbg.com) $98

10

8 9

11. French Connection Cup Chain & Chain Earrings (usa.frenchconnection.com) $50

13. Accessorize Baroque Pearl Hardcase Clutch (us.accessorize.com) $88

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Jared’s

DIVERT collection by TONI&GUY Strong colour collection with lots of eye candy and colour placement.

TOP 1O

MOST FAVORITE THINGS

Nasher Sculpture Center I live downtown Dallas and try to take advantage of walking there to visit the art exhibits.

Equinox Gym Working out clears my head and keeps me healthy...and sane.

Jared Smith is the TONI&GUY Regional Technical Education Director and a Senior Art Team Member. Jared’s passion for hairdressing began at a very early age – he was working in a TONI&GUY Salon as a Senior in high school. Some of his accomplishments include Colourist of the Year and Winner of the Colour Category for the TONI&GUY Photographic Awards.

Oreos They are my addiction...and another reason why I have to go to the gym.

Tattoos My stories told through my body art.

imageamplified.com One of my favorite blogs for fashion. It has a mix of everything on there from casual to editorial.

Manipulator My favorite hair product for my many different looks.

Instagram / Facebook Social media is my addiction and lets me explore really cool hair.

Color Wheel My life revolves around color.

Slice (my motorcycle) Love my bike and taking rides on nice days.

STATEMENT NOTES COSMETICS FROM

by Tommy Gomez

TONI&GUY Regional Cosmetics Director

WITH A NUMBER OF FABULOUS HOLIDAY EVENTS AND PARTIES JUST AROUND THE CORNER, IT’S THE PERFECT TIME TO CREATE AMAZING LOOKS WITH STUNNING MAKEUP. WE HAVE BROKEN DOWN THE PERFECT HOLIDAY LOOK THAT WILL BE FLAWLESS FOR ANY EVENT DURING THE HOLIDAYS. SOFT WITH HOLIDAY SHIMMER The perfect look to take to any party this season is bright, neutral and easy to work into any outfit or hairstyle you might choose. This look focuses on a softer approach to the smoky eye, using TIGI Champagne Eyeshadow for shimmer, TIGI Liquid Enhancer to create a bright pop of eyeshadow and a gloss for the perfect pout.

Brows: Apply TIGI Brow Pencil, lightly 1 Eye feathering the natural shape of the brow.

2 Using your lip brush, create the perfect highlight

underneath your brow with TIGI Light Crème Concealer. Blend down to lash line for the perfect eyeshadow base.

the crease, apply a natural powder foundation to 3 Increate depth.

4 Mix together TIGI Liquid Enhancer and TIGI Vanilla Eyeshadow, and apply onto eyelid to have long wearing crème shadow that won’t smudge!

5 Try a shimmer holiday effect – Apply TIGI

Champagne Eyeshadow on top of crease and under the bottom lash line with a small touch in the inner corner of the eye.

6 For the perfect cat eyes, use the TIGI Precision

Black Eyeliner Pen. Drag the pen flat onto the lash line from the outer corner of the eye to the inner corner.

7 Apply all-over foundation.

BRUNO “Growing by a yard is hard, but growing by an inch is a synch” Simply put, this quote means we all need to have a vision of our plan and goals for our future – there should be a goal of where you want to be in your personal life, where you want to be in your spiritual life, and so on. The most important thing, however, is once you realize what you want, you then have to work backwards to the now and create a plan to accomplish it.

For example, if you want to be an educator, you must be good at executing your hairstyles and haircuts, and really good at communicating how to create those looks while teaching them. This means you have to learn how to speak in public because you’ll be speaking in front of several crowds.

Now that you understand your goal, you can create the steps it will take to get there.

This quote is really important to keep in mind because it identifies in inches what you have to do, making it a synch to be able to get to where or what you want. If you do it in huge milestones of yards it becomes much more difficult because it doesn’t give you the clarity of all the things you have to do to accomplish that yard. For this reason, when you’re working toward your plan and goals, take one little thing at a time, then move to the next one and the next one. As you accomplish each inch of your goals you will become stronger and more confident so the next inch will be easier and the next inch becomes even easier.

8 Contour with TIGI Allure Powder Foundation and highlight with TIGI Vanilla Eyeshadow.

the look by applying TIGI Diamonds & Pearls 9 Finish Luxe Lipgloss to the center of the lips, blending out for a precious pout!

Bruno Mascolo, CEO

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