STRUT Sept/Oct 2013

A PUBLICATION OF

SEPT/OCT 2013

NEW

T&G

STUDIO MEET THE 2013

STRUT CONTEST

WINNER

BLOGGER YEARBOOK AWARDS AT

BEAUTYCON TONIGUY.COM

STRUT STYLE, TRENDS & RUNWAY UNDER TONI&GUY

STRUT WINNER

RACHEL WRIGHT Rachel Wright, stylist at TONI&GUY Maxwell Place, is the winner of the TIGI Retail Contest.

The contest was driven by each team member’s total retail sales for the month of April. Rachel was flown out to Los Angeles where she was made a feature stylist for a photo shoot with Zak Mascolo. Rachel took a few moments to sit down with TONI&GUY.

Can you give us some insight on your background?

Prior to TONI&GUY, I was an educator at a cosmetology school for 4 years. When I heard T&G was coming to New Jersey, I joined the team and found it refreshing to work with a company that focused on education. It’s a fantastic environment at the salon and having the opportunity to grow in this industry has been wonderful.

Peter and Whitney really helped guide and propel me as a stylist.

“WINNING THE CONTEST AND GETTING TO MEET BRUNO, WHILE WORKING WITH ZAK AND CAROLINE IS A DREAM COME TRUE.” How would you describe your experience with TONI&GUY? If I had to describe my experience in one word it would be fabulous. Winning the contest and getting to meet Bruno, while working with Zak and Caroline is a dream come true. To see them so hands-on within the company is amazing. Working on this shoot with Zak has been incredible. I remember going to Chicago with T&G for a show and was able to be thrown right into the mix. The fact they’re willing to share this experience, is priceless.

Can you give us some tips of your trade?

It’s all about creating loyalty, and building up a solid clientele.

What does the future hold for you?

Moving forward I’d love to grow stronger within TONI&GUY, particularly with the education side.

It’s always been a goal of mine to work towards becoming an art team member and take my passion to the next level.

Hair: Rachel Wright Hair Assistant: Lindsay Baker Makeup: Ashley Viramontes Wardorobe: Caroline Mascolo Photography Zak Mascolo Guy Mokia

BEHIND

THE

SCENES

brings you backstage at the shoot of our latest collection. A special thanks to our amazing TONI&GUY Art Team to whom none of this creative collaboration would be possible! This collection has a special place in our hearts and minds because it was specifically designed for the creative side of the hairdresser, while maintaining salon viability.

We’ve never been more excited to debut a collection and we hope you love it as much as we do.

T&G Digital Insider

JAYO

INVITATIONAL TONI&GUY made a splash in the SoCal volleyball world by sponsoring the 10th annual JAYO Invitational on August 3rd in Playa Del Rey, CA. JAYO is the country’s most prestigious Celebrity Pro-Am volleyball event, showcasing the top names in the sport alongside stars from TV, film and music. All proceeds from JAYO are allocated to charitable organizations helping children in the advancement of health and education.

STRUT

We’ve been struttin’ our social stuff all over the bloggosphere.

HERE’S WHAT’S HAUTE!

BEAUTYCON

TONI&GUY hosted the Blogger Yearbook Awards at BeautyCon, an event that celebrated beauty & fashion in the ever growing digital space. Check out the highlights!

US Olympic Gold Medalist Reid Priddy with TONI&GUY’s Advanced Education Coordinator Natalie Filetti

The TONI&GUY Braid Boutique was rocking all day as girls and guys stopped by to get their locks braided by T&G professionals.

JAYO continued long into the day and the line to get into the braid bar never stopped.

@APrettyStylishGeek with @RealLeyla

Bloggers & fans enjoyed our complimentary Braid Boutique

Beauty Guru @KelleyBakerBrows

Youtube Star @Ptrique [pictured to the left]

Featured Bloggers: @LizMeghan @ImJennIm @Chelsealicisousinsider

Voted Best Hair MissMavenDotCom @tenipanosian

“It’s great to get a top-notch brand like TONI&GUY in here, not only to have something special for the kids, but because volleyball and beauty tend to go hand-inhand,“ said JAYO founder Jason Olive.

Men’s US Olympic Volleyball Team

Hot Hashtags!!

#ToniAndGuy #ToniGuyFitness #HairInspo

Who to Follow & Why

President Debbie Webster’s IG account features TONI&GUY in and out of the salon from coast to coast! @DebbWebster

TONI&GUY Braid Boutique

On Youtube Now! Zak Mascolo’s exclusive interview with Dry Bar Founder Alli Webb

SCAN

&

WATCH

NOW!!!!

RACHEL’S TOP 10 MOST FAVORITE THINGS

Greenleaf My favorite lunch spot in Costa Mesa

Topshop bodycon dresses My fave dress because it’s simple and always looks good

Groupon app I always find interesting things to do in my area that I might not have known about otherwise

Rachel Brumbaugh is the Academy Director of TONI&GUY Costa Mesa Academy and earned her TONI&GUY Instructor’s license from the TONI&GUY Erie Academy in 2006. Rachel began her teaching career at the TONI&GUY Santa Monica Academy in 2007 and was soon promoted to Education Director. In 2010, Rachel was promoted to Academy Director of the new TONI&GUY Costa Mesa Academy and continues to use her outstanding leadership to run this flagship location. She also trains incoming Academy and Education Directors for TONI&GUY USA academy locations. Throughout Rachel’s management career she continues to stretch herself creatively not only being a member of the Senior Art Team but through session work for publications and at LA and OC Fashion Week. She has also led her team artistically to two consecutive Photographic Award wins for Best Academy Team in 2011 and 2012. She was also TONI&GUY Hairdresser of the Year in 2011.

Tacky Spray The best product for making hair paper Corepower Yoga I love doing yoga; it gives me more energy and helps me relax Kill Bill No quote needed, period

Melrose Trading Post There are so many great things to see as well as scoring great vintage

Pandora Has something for everyone, especially when I need my country quick fix

TIGI Luxury Lipstick My fave red lipstick by far Bed Head’s ‘Hard Head’ & ‘Head Rush’ Love sculpting looks with hard head while headrush works great for more movable looks

Bruno

NEW MARINA DEL REY STUDIO

T

he T&G team recently relocated to their fabulous new digs in Marina Del Rey, CA. As a brand that is constantly evolving it was time to have a new space that better represented our brand DNA. The studio is an environment where creativity oozes from our core and the executive team is proud to call it home.

The studio also houses our newly built YouTube studio, where Zak and Caroline shoot and produce TONi&GUY TV. Stay tuned for future shows where hairdressers and beauty enthusiasts can watch as we connect with like minded creative individuals.

notes from

Bruno’s thoughts on leadership:

“

IF YOU WANT SOMETHING BAD ENOUGH AND BELIEVE IN IT THROUGHOUT YOUR HEART, MIND AND SOUL IT CAN HAPPEN.

“

“Creating a positive company culture is

something that is very important to a successful business. To me, culture is what you stand for and what you believe in. I devised this 25 years ago when I brought TONI&GUY to America from the UK. You have to have a clear vision with goals. Sharing this vision with like-minded people is essential.”

“Communication is the next crucial step in

achieving success. The power of communication is powerful – the more truthful and honest you are with yourself – the easier it will be to accomplish your goals. Define your direction, vision and culture, and people will follow your lead.”

“

Positivity, commitment and believing in yourself are also essential ingredients to a quality company culture. These leadership qualities, combined with the power of the mind and visualization of success is of tremendous importance to motivating those around you.

Never, ever give up – this unyielding attitude will get you far in life.”

Bruno Mascolo, CEO