365
Magaz ine Spe cia l
Newsletter
Magazine S pe ci
al
er lett ws Ne
Ne
Newsle tte r
All products and services 2018
ter let s w
DE
R BE M R BE BER EM ER MB E C
r ette letter wsl Ne News Newsletter
T
t tes on eC ar tw
FE BR UA MA RY RC H AP RI MA L Y JU NE JU LY AU GU S SE PT E OC TO NO V
So f
topsoft365: Products and services 2018
Christian BĂźhlmann
Editor in Chief Marketing & Communication c.buehlmann@topsoft.ch T +41 32 520 04 09
Markus Haller Head of Sales
Media Designer a.krauer@topsoft.ch T +41 41 467 34 20
m.haller@topsoft.ch T +41 62 520 75 45
Marcel Siegenthaler Senior Consultant & Partner m.siegenthaler@topsoft.ch T +41 32 520 04 13
2
Andrea Krauer
Alain Zanolari
Editor Online & Print a.zanolari@topsoft.ch T +41 32 520 04 09
Cyrill Schmid Managing Partner & Sales c.schmid@topsoft.ch T +41 41 467 34 20
Matthias Zehnder
Senior Consultant m.zehnder@topsoft.ch T +41 41 467 34 20
topsoft365: Products and services 2018
Be inspired
Contents
topsoft365 is the result of our passion for the digital world. As a cross-media network with a clear business focus, we connect print media, online media and live events to a year-round ICT knowledge platform which not only gives users the answers to the latest questions but also helps them find the right providers and the solutions that meet their needs. 365 days a year.
topsoft 365............................................. 4–5
Stand models.................................... 10–14 Specialist spaces......................................15 Theme Parks..............................................16
Events
Specialist trade fair / Trade fair themes 8–9
Sponsoring................................................17 Partner topsoft events...........................18 Software contest......................................19 Internet briefing events........................19 Magazine....................................................20 Editorial schedule....................................21 Print adverts/PR............................... 22–23 Case studies....................................... 24–25 Newsletter..................................................26
Best wishes, your topsoft team
Target group........................................... 6–7
Video
Online
Stay connected with your target groups all year round. topsoft365 gives you the freedom to choose from different media and formats whenever you want. We look forward to seeing you.
Your contact person................................. 2
Online advertising..................................27 Market overview.............................. 28–29 Consulting..................................................30 MarCom services.....................................31 schmid+siegenthaler consulting gmbh.....................................32
3
topsoft365: Products and services 2018
365 Showcase your business where your customers are
Users
365 days a year across all channels Events, online, video, print Expertise
Providers
4
www.topsoft.ch
topsoft365: Products and services 2018
Consulting Providers
Newsletter
Expertise
Website Online
Magazine
Market overview
Trade fair guide
Content
Themed
Case studies specials Video
Social Media
Specialist trade fair
Events
Users
Software Contest
Media partners
Partner events 5
topsoft365: Products and services 2018
Reach your target group directly High-quality content and year-round accessibility make topsoft the preferred knowledge platform for business managers and specialists. When the search for information meets decision-making, you cannot afford to miss out. topsoft is your key to the Swiss IT market.
Business size
15%
< 50 employees
50–100 employees
35%
101–250 employees
21%
> 250 employees
Roles
8% 17%
Owners, VR, CEOs
31%
29%
IT managers, division managers, specialists Project staff Consultants, journalists etc.
44%
6
www.topsoft.ch
topsoft365: Products and services 2018
Customer Touchpoints Newsletter
E-Shop
You!
Webinar Websearch
Website
Sponsoring
Online advertising
Google+
TV
Tweet
Events Give-Away
Customer
Consulting
Radio
Inspiration
Evaluation
Businesscards Blog
Friends
Youtube
Recommendations
Magazines
Print adverts
Case Studies
Vimeo
App
Source: Unic AG
7
topsoft365: Products and services 2018
topsoft Trade Fair
28/29 August 2018 | Messe Z端rich For two days the Messe Z端rich becomes a hotspot and showcase for the Swiss IT sector. Presentations, specialist spaces, talks and the large exhibition space create unique business and networking opportunities. The topsoft Trade Fair, the Digital Summit for SMEs and the SuisseEMEX marketing/event fair, which take place at the same time, combine to form the largest business event in Switzerland, where specialist attendees, influencers and decision-makers from Switzerland and around the world meet. Become an exhibitor now and benefit from year-round trade fair communications!
Trade Fair dates 28/29 August 2018
Opening times Tuesday, 9am-5pm followed by exhibitor buffet Wednesday, 9am-5pm
Venue MCH Messe Z端rich, Hall 5, Wallisellenstrasse 49, 8050 Z端rich
Organisers schmid + siegenthaler consulting gmbh Willistattstrasse 23, CH-6206 Neuenkirch www.topsoft.ch, info@topsoft.ch
8
www.topsoft.ch/fachmesse
topsoft365: Products and services 2018
Trade Fair Themes BUSINESS SOFTWARE • Enterprise Resource Planning (ERP) • Business Intelligence Systems (BI) • Supply Chain Management (SCM) • Customer Relationship Management (CRM) • Service Relationship Management (SRM) • Human Resource Management, Wage/Salary Admin (HR) • Production Planning and Control (PPC) • Manufacturing Execution System (MES) • Content Management Systems (CMS) • Storage, Inventory Control • Finances and Accounting • Document Management Systems (DMS) • CAD, CAx, Product Data Management (PDM) • Software for Administration, Government • Time and Attendance Systems, Access Control • Shop Floor and Machine Data Collection • Mobile Applications • Project Management • Collaboration, Knowledge Management • E-Commerce, E-Biz, E-Shop, E-Procurement • Retail Solutions (POS)
• Custom Software Development • Near and Offshoring • Licence and Contract Management, Deployment • IT Management Software
ONLINE MARKETING AND E-BUSINESS • Web Development and Design, Usability, Accessibility • Mobile Management, Mobile Development • Online Marketing, Content (Text, Images and Video) • E-Mail Marketing, Newsletters • Social Media, Social Networks • Monitoring, Surveys, Web Analysis • Search Engines (SEO, SEM) • Marketing (SEM), Retargeting, Conversion Optimisation • Corporate Communication, E-commerce, Mobile Commerce, Search/Recommendations • PIM, Billing, Payment, Debt Collection, Fulfilment • Social CRM, Collaboration, Intra and Extranet
IT INFRASTRUCTURE • Hosting, Managed Applications • Software as a Service (SaaS, Cloud) • Infrastructure as a Service (IaaS) • Platform as a Service (PaaS) • Virtualisation, Network, Storage etc. • Backup Solutions, Security, Monitoring • Service Desk • Mail / Antivirus / Antispam • Voice over IP
FOCAL THEMES • Digital Transformation • Industry 4.0 • Internet of Things • Smart Work • Marketing Automation • Information Security
www.topsoft.ch/fachmesse
9
topsoft365: Products and services 2018
Trade Fair Presence Thanks to the wide range of services and the excellent value for money it provides, the topsoft Trade Fair has become a core part of the acquisition process for most solution providers. Whether you’re looking for a modular stand or a customised stand design, you will definitely find the right option for a successful Trade Fair presence. We support you from the moment you make your booking, giving your business a comprehensive presence in the topsoft magazine and on our online channels. The earlier you book for the Trade Fair, the longer your presence will be advertised – not just for the two days of the Trade Fair.
10
10 reasons to attend the Trade Fair 1. The only IT trade fair in Switzerland with a clear B2B focus 2. A hub for users and providers in the sector for more than 20 years 3. 14,000 visitors (topsoft and SuisseEMEX partner trade fair) 4. Over 130 topsoft exhibitors, more than 450 exhibitors in total 5. A high-profile marketplace with over 500 IT products and services 6. Presentation stages for specialist subjects 7. Theme Parks: BI/CRM, ECM/DMS, Development, Start-up, Security, Infrastructure 8. Industry 4.0 and Smart Work specialist areas 9. Self-ticketing incl. lead tracking for exhibitors 10. Year-round comprehensive marketing support through the topsoft 365 network
Marketing package CHF 1,250 including • Exhibitor and product profile in the online exhibitor directory at topsoft.ch • ¼-page exhibitor profile with logo in the Trade Fair guide (topsoft magazine supplement, Trade Fair issue) • Use of the visitor invitation system with ticket code • Press kit on display in the Trade Fair office • Various free advertising material, including stickers, flyers, online banners etc. • Cheaper rates for adverts and PR pieces in the Trade Fair edition of the topsoft magazine and the Trade Fair guide
topsoft365: Products and services 2018
Stand Models
“CLASSIC” CHF 5,400
“TWIN” CHF 10,600
Anthracite floor covering, white walls, 1 PC workstation, 1 base, 2 bar stools, electricity, lighting, fascia board name display in black system font, marketing pack
Anthracite floor covering, white walls, 2 PC workstations with 1 base and 2 bar stools each, electricity, lighting, 2 fascia board name displays in black system font, marketing pack
“CLASSIC Side” CHF 5,400 Same as “Classic” but: Counter and base are fitted on the left or right for additional exhibiting space.
CHF 700 for each co-exhibitor
CHF 700 for each co-exhibitor
www.topsoft.ch/messeauftritt
11
topsoft365: Products and services 2018
Stand Models
“DELTA” CHF 20,100
“CRISTAL” CHF 29,200
Anthracite floor covering, white walls, 4 PC workstations with 1 base and 2 bar stools each, electricity, lighting, marketing pack
Anthracite floor covering, white walls, 6 PC workstations with 1 base and 2 bar stools each, electricity, lighting, marketing pack
CHF 700 for each co-exhibitor
Meeting area with 1 table and 4 chairs CHF 700 for each co-exhibitor
12
www.topsoft.ch/messeauftritt
topsoft365: Products and services 2018
Sample “CLASSIC”
Sample “DELTA” “STAR” CHF 36,700 Anthracite floor covering, white walls, 8 PC workstations with 1 base and 2 bar stools each, electricity, lighting, marketing pack Meeting area with 2 tables and 6 chairs
CHF 700 for each co-exhibitor
13
topsoft365: Products and services 2018
Stand Models
customised stand design Would you prefer to design your own Trade Fair stand? This option has been available since 2017, with certain limitations on surface area and height. Price: CHF 260–350 per m2. Plus CHF 1,250 for the marketing pack. The price varies depending on the location in the hall. We will be happy to offer you a personalised quote.
ign”
Sample “customised stand des
“Easy” CHF 3,600 1 place at an “Easy Four Island” Anthracite floor covering, 1 printed rear wall, 1 logo fascia, 1 base, 2 bar stools, electricity, lighting, marketing pack CHF 700 for each co-exhibitor
14
www.topsoft.ch/messeauftritt
topsoft365: Products and services 2018
Specialist spaces The specialist spaces make the future a vivid and unique experience for your trade fair visitors. As a provider, you shouldn’t just be giving information in brochures or leaflets – your aim should be to provide genuine inspiration. Take this golden opportunity to show your business in the best possible light to potential customers.
Industry 4.0 live Show off your tailored Industry 4.0 solutions to an interested audience. A classic stand is not necessary to display your power to innovate and grab people’s attention. Gain new customers with tangible examples of what you can do. Smart products & services, IoT, automation, Big Data, additive manufacturing, autonomous systems, network technology, augmented reality, artificial intelligence
Smart Working Space Work 4.0 is another buzzword which people enjoy experiencing for themselves. What solutions have you come up with to optimise work in the future? How are you simplifying smart working for businesses and employees?
What you get Floor space: 9 m2
n
Island or wall space incl. carpet and electricity for presenting your project/model/idea
n
Your own landing page on topsoft.ch to advertise your presence at the Trade Fair
n
Multiplied advertising across our social media channels including Twitter, Facebook and at news.topsoft.ch
n
½ page business profile in the topsoft Trade Fair Guide 2018 (print run 16,000). We create the layout.
n
Mention by name in the Trade Fair previews
n
Editorial preparation of your content and images
n
Marketing pack (online user and product profile, exhibitor profile in print, etc.)
Total CHF 3,900
New working and organisational models, mobile devices, digital workplace, cloud, mobility, innovation culture, workplace management and design, FlexWork 15
topsoft365: Products and services 2018
Theme Parks Each theme park’s content is oriented toward a specific target group. This allows targeted marketing and communication activity before, during, and after the Trade Fair. Taking part in the parks’ clearly focused supporting programme will let you rise above the competition and showcase your expertise.
BI Analytics & CRM Park by BARC Big Data, analytics, data discovery and much more are the themes of the Park organised by renowned consultancy firm BARC. Here, users will find everything they need to know about BI and CRM in an exchange with providers and at presentations hosted by experts. Are you a specialist in these areas? Then on behalf of BARC you are very welcome!
ECM/DMS Park and Paperless World® Together, the ECM/DMS Park and Paperless World® present everything you need to know on digitising documents. Expertise, top tips, applications and the exclusive Paperless World café make this Park a unique visitor experience. Showcase your solutions at the event where users are looking for them.
16
Developer Park Custom-built software, outsourcing, near/offshoring, tools and methods – the Developer Park is a space where providers, users, experts and perhaps even your new colleagues come together. Use the presentation programme and the Networking zone to pass on the latest expertise and meet exciting new contacts.
Infrastructure Park Although it is an extremely important, the issue of IT infrastructure is often overlooked. Not so at the topsoft Trade Fair. Here, providers have the opportunity to showcase their products and services to potential customers.
Information Security Park Protecting systems and data is one of the most important issues in our digital society. The InfoSec Park, featuring expert providers of products and services, will help you get to grips with the dangers of cyberspace and the security measures you can take to prevent them.
Start-up Space by IFJ This represents the promising future of the industry. It provides a relaxed backdrop where providers and interested parties can meet, and the air positively drips with the spirit of optimism. Are you involved in a start-up? Then you’ve come to the right place.
topsoft365: Products and services 2018
Sponsoring Trade Fair sponsorship CHF 25,000
The Trade Fair sponsorship is exclusive. Benefit from these tempting offers before, during and after the Trade Fair: • Sponsor banner (2 x 1 m) in the entrance to Trade Fair Hall 5, incl. production • Logo on the cover of the topsoft Trade Fair guide • Full-page advert in the topsoft Trade Fair Guide • Logo displayed on topsoft visitor advertising • Logo displayed on Trade Fair adverts • Online presence (Button 120 x 60 px, run of site) in May, June, July, August • Logo displayed on presentation stage • Promotional licence to distribute flyers/ give-aways • 2 tickets for entry to EMEX Night • Editorial on the topsoft.ch blog and in the newsletter sent out to around 16,000 subscribers • ½-page Trade Fair overview in the topsoft magazine 18-4
Visitor lanyards CHF 2,500
Hall advertising CHF 200/m2
After registration visitors receive a personalised visitor pass and a lanyard. Draw attention to your business with a custom imprint. Price excluding cost of producing the lanyards.
Most of your advertising during the Trade Fair will be within your stand. Exhibits/ displays outside of your stand space are subject to approval and are charged extra. Examples: Floor stickers, flags, rollups, balloons above your stand etc. We’ll be happy to advise you.
Trade Fair bag supplement CHF 1,450 Every visitor receives a bag on arrival at the Trade Fair so that they can easily take the information material they pick up home with them. We will include your flyers in the bag! Print run ca. 2,500. Price excluding the cost of producing the flyers.
Flyer distribution & sampling CHF 900/day | CHF 1,500/2 days Draw attention to your business stand in all halls (incl. EMEX) with a flyer distribution campaign. However, your promotional staff are not allowed in the entrance area, in the gallery, in the lift or on the escalators. You are responsible for staff costs and the costs of producing the flyers and giveaways.
www.topsoft.ch/sponsoring
17
topsoft365: Products and services 2018
The winning team
Partner topsoft events
topsoft, SuisseEMEX and Digital Summit for SMEs form Switzerland’s biggest business platform.
Sales and marketing are only effective if you have the necessary data, which can be supplied by highperformance business software. Only with direct access to data and analysis will a grand plan succeed. Digitalisation is all-encompassing, particularly for management. And this is exactly the aim behind the Digital Summit for SEMs. These three events, as well as the new “futurize your marketing” congress, complement each other perfectly and give you the ideal platform to showcase your business.
18
www.suisse-emex.ch | www.dm-summit.ch
R
topsoft365: Products and services 2018
Software contest
17 April 2018 | BERNEXPO Congress Digitalisation is changing the service industry for good. New concepts and technologies are playing an increasingly prominent role. How do ERP systems deal with IoT sensor data? Which service models are required in an Industry 4.0 environment? What do you need to successfully support them with business software? The software contest will give exact answers. As a software provider, you will benefit from an exclusive media presence before, during and after the event. Direct contact with specialist attendees is the ideal starting point for new projects.
www.software-contest.ch
is still available. A provider slot for 2018 u want to take part in Price: CHF 14,000. Do yo happy to advise you. the live duel? Weâ&#x20AC;&#x2122;ll be
Internet briefing events The topsoft and Swiss Internet Briefing working group arrange regular joint events focusing on future-oriented issues related to digitalisation. The aim is to spread the latest knowledge and to bring decision-makers and experts together. Take advantage of this opportunity to showcase your business as a sponsor and draw attention to your products and services.
www.internet-briefing.ch
19
topsoft365: Products and services 2018
Magazine Launched eight years ago, the topsoft magazine is a popular and entertaining read. Over 13,000 copies are sent out every three months, addressed to the people in SMEs who really matter when it comes to making decisions on business software. With focuses on different topics and special issues, the magazine gives you the opportunity to advertise to your target groups. This goes beyond traditional adverts â&#x20AC;&#x201C; we can also offer space for advertorials, include your brochure as a supplement or compile case studies.
Focus Each edition of the magazine focuses on an editorial theme which is introduced by articles written by experts in the field.
Market overview The latest market overviews, based on the topsoft database, show which providers offer which products and what characteristics these systems feature.
Specials
20
www.topsoft.ch/fachmagazin
The special supplements on carefully chosen topics help the magazine appeal to even more readers. The clearly focused content means the specials are very popular with the respective target groups.
topsoft365: Products and services 2018
Editorial schedule No. Publication Copy date Focus
18-1 1/4/2018 1/3/2018 “Sales + Service” Customer experience, managed services, marketing, sales, predictive maintenance, smart products, service recording
Market overview Specials
Software for managed services “Online” Social media, SEO/SEA, web design, online marketing, content marketing, mobile payment, gamification
18-2 15/6/2018 15/5/2018 “Management + Analytics” Business intelligence, data discovery, smart analytics, predictive analytics, controlling, management, performance indicators, financing, HR, time logging, administration Business intelligence solutions “Infrastructure” Infrastructure, managed services, security, hosting, computer centres, cloud, networks
18-3 15/8/2018 15/7/2018 “Smart Digital Business” Smart working, Industry 4.0, IoT, ECM/DMS, scanning, post/mail processing, output management, distribution, managed document services ECM/DMS solutions “topsoft Trade Fair 2018 guide” Exhibitor profiles, expert articles, hall plan, programme
18-4 15/11/2018 15/10/2018 “ERP + E-Commerce” ERP, PIM, catalogue management, webshops, logistics, mobile commerce, payment systems, data exchange, omni/multi-channel, product configurator, marketplaces ERPs with integrated webshop “Future” Artificial intelligence, virtual/ augmented reality, robotics, automation, innovation, startups, trends, science, digital hubs, block chain technologies, autonomous systems
Print run 13,000 copies | Trade Fair special edition 16,000 copies 11,500 targeted German-speaking mailing subscribers, 1,100 members of the Swiss Information Systems Association, 400 associations, technical colleges, events 21
topsoft365: Products and services 2018
Print adverts Full page
Cover tab 110x232 mm outside 110x297 mm inside
Formats
184x276 mm
Format in print space
210x297 mm
Format bled off +3mm bleed margin
CHF 7,460
+ 3mm bleed each
Extras: 2nd and 4th cover page 20% ; 3rd cover page 10%
CHF 8,200
topsoft exhibitors are entitled to a discount
Supplements 1/2 page landscape
1/2 page portrait
184x123 mm
90x276 mm
210x136 mm
104x297 mm
CHF 4,050
1/3 page landscape 184x75 mm 210x88 mm CHF 2,900
22
CHF 5,800 A4 page up to 25 gm2 other formats and prices on request.
CHF 4,050
1/3 page portrait 55x276 mm 69x297 mm CHF 3,100
1/4 page landscape 184x58 mm
1/4 page portrait 90x120 mm 106x133 mm
210x71 mm CHF 1,900 CHF 1,900
topsoft365: Products and services 2018
Business profiles 1/4 page landscape 184x58 mm CHF 960
Logo, business details, PR text (800 characters), products and main services. Preset layout. Placed by editorial team Included in the Trade Fair guide for topsoft exhibitors
Technical details Magazine format 210x297mm, staple-bound Print Web offset, 4-colour Euroscale Supply data Highend PDF, 300 dpi (Bitmap images 1200 dpi, all fonts embedded, pure CMYK file) Contact Andrea Krauer, a.krauer@topsoft.ch Tel +41 41 467 34 20
Advertorials Advertorial Full page 184x276 mm 210x297 mm CHF 4,950
Advertorial Double Panorama 390x276 mm 420x297 mm CHF 6,100
Text advertisements should be labelled “Advertorial” at the top. A different font must be used from the editorial section (Headings: Myriad Pro, Body: Minion Pro). The wrap must not be in 3 columns. Design by the publisher: Full page = 4,000 characters with 1 image + CHF 500 Double page = 8,000 characters with 2 images + CHF 750 topsoft exhibitors are entitled to a discount
www.topsoft.ch/fachmagazin
23
topsoft365: Products and services 2018
Case studies Drawing on real-world case studies, IT-Konkret describes the experience of companies when they have rolled out business software. IT-Konkret offers users practical know-how and interesting ideas for efficient deployment of corporate solutions. The focus is not only on functional aspects, but also organisational issues and strategies. IT-Konkret case studies are extremely credible as they are created and reviewed individually by the topsoft editors. Solution providers showcase their expertise under the IT-Konkret label.
Publication concept The case studies are published on the topsoft multi-channel system. All content is also multiplied on social media channels. This combination ensures that you will reach over 30,000 contacts in the topsoft communication network. You own all future publication rights.
24
www.it-konkret.ch
topsoft365: Products and services 2018
IT-Konkret Prices case study Publication channels
Print + Online
Online
Price for case study
5,350
2,700
Price for video
3,900
3,900
Prices in CHF. topsoft exhibitors are entitled to a discount
Video production Strengthen the impact of your case study with a suitable video, which we will be happy to put together with you and your customers. Images say more than words â&#x20AC;&#x201C; and moving images say even more.
Video production for IT-Konkret case studies Print publication
Print publication
topsoft magazine
Magazine www.it-konkret.ch www.topsoft.ch topsoft aktuell newsletter
12,500 copies
Video: YouTube channel
Online publication www.it-konkret.ch www.topsoft.ch topsoft aktuell newsletter Video: YouTube channel
25
topsoft365: Products and services 2018
Newsletter With a text advert in the “topsoft aktuell” newsletter you will reach over 16,000 readers in your target group directly! The newsletter appears every month.
Teasers in newsletter
As an IT service provider you can use the B2B newsletter “topsoft fokus”, with 1,700 readers, for your own targeted campaigns, e.g. for job offers, to search for business partners or to let people know about events. We create a custom landing page for your text adverts and send the advert to the newsletter readers. Advertising space is restricted to three businesses per newsletter.
26
www.topsoft.ch/online
Placing and specifications Text advert newsletter
CHF/edition
topsoft aktuell topsoft fokus
750 500
Teasers in newsletter: Title: Max 70 characters incl. spaces Text: Max 270 characters incl. spaces Image: 1200 x 800 pixels Supply information for text advertisements no later than 5 working days before publication to: a.zanolari@topsoft.ch
Landing page: Text: More or less as long as you want. However, we recommend a text no longer than 1,500–2,000 characters. Don’t forget to include links! Image: Depending on text length, 1–2 images are possible (.jpg, .png, .gif / not .eps). Note: Obtain permission before using images. Please state all sources used.
topsoft365: Products and services 2018
Online advertising With online advertising on topsoft.ch you’ll be promoting your company right where your customers are. Regular visitors to the topsoft Web platform include decision-makers, CEOs, CIOs, CTOs, managers and heads of department, controllers, IT managers, project managers and consultants from all industries.
Prices and specifications
topsoft.ch – Facts and Figures
CHF/month
Home
Leader Banner 468 x 90 Px
2,800
Know-how Events Market overview 1,120 1,120 1,120
Skyscraper 160 x 600 Px
3,150
1,260
1,260
1,260
Rectangle 300 x 250 Px
2,600
1,040
1,040
1,040
Average dwell time per visitor longer than 5 minutes
Button 150 x 100 Px
600
300
300
300
Top ranking in search engines for search terms such as business software, ERP etc.
Text advert Title, text, logo
1,900
760
760
760
Video advert Image, title, video
2,300
920
920
920
6500 visitors every month
! New website from 2018
Run-of-site prices and annual accounts upon consultation Exclusive fixed placing for all formats Text advert placing in body of articles Min. booking duration: 1 month or by agreement Supply information for online advertising no later than 5 working days before going live to: a.krauer@topsoft.ch Please provide target link! 27
topsoft365: Products and services 2018
Market overview Sooner or later, anyone looking for business software will come across the topsoft market overview. So place your product or company listing where your target group is! Choose between basic (free) and premium listing to draw more attention to your business.
A product and company listing offers: Presentation appropriate for your target market in our market overviews sorted by category
The topsoft market overview allows users to search for specific providers and solutions. The search results can then be used as a PDF document. This isn’t just helpful in the build-up to the Trade Fair – it’s also popular for ongoing evaluation projects.
Comprehensive information on providers, contacts and products Description of your software based on predefined function criteria Online search and display of company and product details Publication of references, testimonials, white papers and much more Combine your listing with your participation in the trade fair (online trade fair catalogue, floor plan etc.) Sample company and product listing on topsoft.ch
28
www.topsoft.ch/online
Publication of business and product news
topsoft365: Products and services 2018
Basic
Premium
Company and product listing service overview Publication of provider and product details under the heading “Find software” (without logos)
Publication of provider and product details in the online selection catalogue (without logos, URL, contact information)
Publication of additional text for functional criteria
Publication of references
Publication of provider and product information under the heading “market place” (with logos)
Hyperlinks to websites and email addresses
Publication of provider and product information in the online selection catalogue (with logos, URL, contact information)
Uploads and publication of white papers and case studies
Upload link for demo versions
Testimonials and adverts placed in various prominent places at www.topsoft.ch
Publication of business and product news at topsoft.ch and distribution over social media channels (10 messages per year)
CHF/12 months
FREE
The Premium listing allows you to distribute your PR news via the topsoft network. You get your own landing page and benefit from extra multiplication across various social media channels.
Sample publication of business and product news
980
29
topsoft365: Products and services 2018
Consulting We advise users to ensure that the software and providers they use meet their customers’ individual requirements. In addition to strategy consultation and process optimisation, we offer support in choosing providers and software, data migration, adaptation and training. If required, we will also take over project management. Our background is extremely broad, so we get to grips with complex company structures quickly. This gives you added value. Our many years of experience with business software in the industrial, commercial and service sectors means we can create synergies across these sectors. Analyse Optimise
Tender
Decide
A key factor behind the success of our consultancy services is neutrality when it comes to software providers. We do not profit in any way from a decision in favour of a particular provider. Rather, as an intermediary we help providers and users synchronise their use of software.
www.schmid-siegenthaler.ch
• IT strategy consulting • Selection and implementation of business software independent of provider • Process analysis, optimisation and forming • Organisational development
Implement
With methodical, targeted steps we actively support users to help make their IT projects a success.
30
Our services:
Go Live
Further development
• Expertise with projects that have run into difficulties Contact: Marcel Siegenthaler m.siegenthaler@topsoft.ch
topsoft365: Products and services 2018
MarCom Services We know the Swiss business software market inside out and relish the challenge of helping you capture it. Our marketing and communications specialists provide a comprehensive consultancy service to give you greater reach and increase your success.
Concept Discover where your strengths lie and how you can integrate them into your market presence. We work with you to determine your optimum business location and show you how and where to unlock your potential.
Creation We know the Swiss IT scene inside out. Every day we confront new market developments and user requirements. We have the way with words to create
unique content for online and print media targeted towards your marketing strategy.
Our services:
Distribution
• Communication consulting
Even the best content is no use if it doesn’t reach your target groups when you need it to. The topsoft marketing/ communication network and selected media gets your content to exactly where it will have the biggest impact.
• Marketing strategy and concepts • Content marketing • Market research • Media planning • Public relations • Video production Contact: Christian Bühlmann, c.buehlmann@topsoft.ch
www.topsoft.ch/markom
31
topsoft is schmid + siegenthaler consulting gmbh For over 20 years we have been inspired by the opportunities created by new software. Most of all, we love passing on our expertise in how software can help businesses grow: beginning in 1996 at the University of Applied Sciences and Arts Northwestern Switzerland with the topsoft Trade Fair and IT consultancy, and then as an independent business from 2005 with an everincreasing range of services. Our wide range of services aims to help businesses find the IT solution best suited to them. This of course involves IT providers advertising and demonstrating the benefits of their products. As â&#x20AC;&#x153;intermediaryâ&#x20AC;? we are the platform to do just that. We inspire users to make the most of IT and use our resources to support providers. schmid + siegenthaler consulting gmbh is owned and run by Cyrill Schmid and Dr Marcel Siegenthaler. The topsoft brand stands for a user-focused, yearround B2B platform to find and successfully implement the right solutions for digital business. schmid + siegenthaler consulting gmbh Willistattstrasse 23 | CH-6206 Neuenkirch T +41 41 467 34 20 | www.topsoft.ch