Total Licensing Spring 2022

Page 16

TOTAL LICENSING

The Astonishing Bravery of the Team Behind Ukraine’s Brave Bunnies The only global Ukrainian kids series, Brave Bunnies sees worldwide success and despite their world falling apart, everyone at Glowberry remains committed to the property. It’s very much not business as usual but amidst the horrors of the conflict, the Brave Bunnies offer a source of positivity and hope. Olga Cherepanova and her team at Glowberry, creators of the only global Ukrainian children’s property, Brave Bunnies, are astonishing in their personal strength, commitment and gratitude to partners. With a name that could not be more apt, preschool series BRAVE BUNNIES was on an upward trajectory before the unimaginable happened in their hometown of Kyiv, Ukraine, with global partners, agents, broadcasters and more jumping at the chance to work with the bunnies, whose ethos is friendship and kindness. As this article is being written, some of the team may have fled horror and war and become refugees while the rest of the team are stuck in Ukraine or volunteering to support refugees and national defence, but they remain as determined as ever to continue the very brave mission of their BRAVE BUNNIES. At a time when the world is watching with utter despair as events in Ukraine unfold, the BRAVE BUNNIES symbolise the resilience and optimism and spirit of the Ukrainian

16

people. Olga outlines here, in a heartfelt piece, what the recent events mean for her, her team of creators, and the extremely successful Ukrainian export, BRAVE BUNNIES. “I really want to write today, amidst all that is happening, that I am incredibly proud of Ukraine. Here live beautiful and talented people! Three years ago, here in Kyiv, we came up with the idea for our project BRAVE BUNNIES, which is now successfully broadcast in more than 63 countries. My initial intention was to tell everyone how crucial it is to respect the diversity of this world. At the time, this topic sounded to me like it was the most important for the younger generation. They are about to live in a time when human migration is coming to the fore and will probably become increasingly important due to global climate change. And now, in the terrible situation the whole world has had to face, especially my beloved Ukraine, this message has become even more important.”

“The big mission of BRAVE BUNNIES is to show kids that it is important to respect the difference of others and their boundaries. We follow our main characters as they meet new friends who are very different from each other - just like all of us! Each episode shows real-life examples of how to find an approach to each person without pressure or changing their uniqueness. This big idea quickly attracted many partners from different countries and wonderful professionals from all over the world - Spain, UK, Italy, USA, Canada, Mexico and many more - to our project. Working on the show has been a great lesson in tolerance, support, and understanding of different points of view and cultures. Together we are making a product that is enjoyed by children all over the world.” “Every one of our partners wrote


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.