Total Licensing Spring 2022

Page 8

NEWS

TOTAL LICENSING

LMI TO LICENSE THE LITTLE PRINCE The Little Prince and LMI have joined forces to expand the licensing programme into the UK & Eire. The Little Prince was born in 1943 in New York City and has since continued his incredible journey across generations. With more than 200 million books sold globally in 500 languages, the original publication has extended to a cinematic movie, a 3D animated Netflix series, a game with more than 100 million downloads, a theme park attraction, multiple global exhibitions, standalone stores, and a stage show musical. A new pre-school TV series of 52 x 11 minutes is in development. The series set for a 2023 release is lead by BAFTA & NFT nominated writer Simon Nicholson whose acclaims include PJ Masks, Paw Patrol, Bob the Builder and Thomas and Friends to name but a few. Ahead of the 80th anniversary of the 1st Edition in 2023, LMI is seeking new partnerships to develop a successful consumer products programme for the original classic illustrations which are now available for licensing, as well as additional publishing projects including colouring books and activity books. On a different note, 2023 is the 400th anniversary year of the publication of the First Folio of Shakespeare’s plays, one of the most important books ever published and a highlight of the Shakespeare Birthplace Trust’s collection. This treasured volume is the first edition of Shakespeare’s collected plays, published as Mr. William Shakespeare’s Comedies, Histories & Tragedies in 1623, seven years after Shakespeare’s death. It includes eighteen of Shakespeare’s plays printed for the first time and the engraved portrait of the author that has since become the iconic image of Shakespeare recognised around the world.

AMAZON COMPLETE MGM DEAL Amazon’s US $8.45bn acquisition of MGM has been completed, both companies have confirmed. MGM, which is nearly 100 years old, is behind legendary movies such as Rocky and James Bond, brings to the deal 4,000 film titles, 17,000 TV episodes, 180 Academy Awards and 100 Emmy Awards. Content only post-1986 will count towards the deal. Mike Hopkins, senior VP of Prime Video and Amazon Studios, commented: “MGM has a nearly century-long legacy of producing exceptional entertainment, and we share their commitment to delivering a broad slate of original films and television shows to a global audience.” Amazon stated they would be welcoming all current MGM employees, indicating there would be no lay-offs. MGM’s TV catalogue includes The Handmaid’s Tale, Fargo and Vikings. In its vast film library, hits including Legally Blonde, Silence of the Lambs and Thelma & Louise. The mega-deal significantly expands Amazon’s roster of IP as it continues to grow into digital streaming. The deal was finally given the greenlight by the European Commission recently.

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LMCA APPOINT CEO New York Headquartered LMCA has announced a shift in its top management as the agency experiences rapid growth and expands further internationally. The LMCA Board has announced the promotion of Ciarán Coyle, formerly President & COO of the agency, to the CEO role. He will also become a Principal of the firm and join the LMCA Board. Coyle will oversee all aspects of the operations of the business, globally. Allan Feldman, Founder and formerly CEO, will become Executive Chairman, working closely with Coyle on the agency strategy and key partnerships. “Ciarán has brought a sharp business focus and discipline to LMCA over this past year and established an incredibly strong foundation for the agency’s continued international growth as a leader in strategic brand extension licensing. The decision of the LMCA Board to elevate Ciarán to the position of CEO reflects the confidence we have in his ability to realize LMCA’s full potential and add significant value to our clients,” commented Allan Feldman, LMCA Founder and Executive Chairman. Coyle added, “I’ve greatly enjoyed working with our super clients, partners, and the wonderful LMCA team over the past year and am very excited for what lies ahead. I’m truly honored by this opportunity to take on the CEO responsibilities and look forward to working with all our LMCA stakeholders to deliver continued success!”


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Articles inside

Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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